Scalable Solutions Podcast: Recent Episodes
Wayne Schmidt
Is Your Money Doing the UNTHINKABLE? Are Your Values Being Expressed through Your Investments? Let's explore these questions and the huge trend towards values-based investing. Join us as we learn from Wes Lyons, Faith Based Investing co-founder on the Scalable Solutions Podcast.
https://www.faithbasedinvesting.co/
valuesbasedinvesting
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What's the BIGGEST mistake entrepreneurs make? Co-founder of Xero Shoes, Steven Sashen has run way past it and doubles back to help us avoid it! Learn why you DON'T need to position your company as the best at something! We chat about positioning, misleading marketing, and how people make purchase decisions. Spread your toes and feel like a kid again as we laugh along with some (funny) and refreshing insights about positioning, marketing, and Xero Shoes' customers who've innocently slept with their Xero shoes on! https://xeroshoes.com/about-us/
Books mentioned(no affiliate links):
https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/ref=mp_s_a_1_1?dchild=1&keywords=obviously+awesome&qid=1614057602&sr=8-1.
https://www.amazon.com./Inside-Buyers-Brain-Lee-Frederiksen/dp/0982881967/ref=sr_1_1?dchild=1&keywords=inside+the+buyers+brain&qid=1614034299&sr=8-1
https://www.amazon.com./Catalyst-How-Change-Anyones-Mind/dp/1982108606/ref=sr_1_1?dchild=1&keywords=catalyst&qid=1614042382&sr=8-1
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Launching a GREAT opportunity?
Physical product launches or online courses?
What about funnels?
Learn the answers as we close-out 2020 and launch into the new year!
'If you take a concept that's familiar to people--meets a need or desire that the market doesn't currently fulfill--you have a great product!'
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Here are my top 3 business as mission (BAM) questions:
1-Does God reward taking calculated risks in business? 2-Could business provide the context for discipleship? 3-Is business as mission (BAM) a strategic way to make disciples? We were blessed by Jeff Jackson's insight! Jeff shares the scriptures and his thought-provoking perspective as the founder and director of church relations and missionary care at Shepherd's Staff.
Check out his latest insights here: https://ssmfi.org/author/jeff/
Thanks so much for making time, Jeff!
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Do you have a clear strategy for gaining newsletter subscribers? Can you recognize signs of engagement and respond wisely?
Learn how to foster interactions between subscribers in Episode 12 as we journey towards more audience to audience interactions with Jerod Morris. This is part 2 of exploring the desire that 'All roads should lead to community!'
Tools for newsletter creation/referrals mentioned in Scalable Solutions Podcast episode 12:
https://convertkit.com/
https://sparkloop.app/
Learn 'The Crucial Difference between a Membership Site and an Online Community at Jerod Morris's latest venture Primility
https://primility.com/
Enjoy!
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We've all heard the (worn-out) phrase "Content is King".
What if the audience you're looking to serve is actually king, queen, and kingdom?
Novices and experts alike can attract an audience of like-minded people to learn about the products and services they actually want.
The Scalable Solutions Podcast welcomes special guest Jerod Morris.
He introduces the strategic process of content curation to help you:
1 - Understand WHO you're serving
2 - Build an audience
3 - Get audience feedback that reveals the products and services they're interested in.
Learn more at https://unemployable.com/training/
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Get 52 UX Design, Design, C.R.O., book recommendations and learning sources when you subscribe to our Actionable Marketing Solutions Newsletter
Are you familiarizing customers with your products and services in the simplest way possible?
People won't buy what they can't understand!Learn how
- Mirroring
- Social Validation and
- Colors
psychologically and physiologically affect customer buying decisions.
Listen in as Alex breaks down neuromarketing--the place where science and marketing meet.
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Standing by God's grace at the intersection of business, theology and publishing - Darren Shearer of High Bridge Media explores:
- What accountability in your business can look like and why that matters
- How Jesus approached His "target audience"? Check out Marketing Like Jesus: 25 Strategies to Change the World
- What it means to equip marketplace Christians to cultivate disciple-making companies by author of The Marketplace Christian: A Practical Guide to Using Your Spiritual Gifts in Business
- Listen to get your BONUS actionable assessment tool from theologyofbusiness.com
A HUGE thank you for the opportunity to learn and this wonderful resource Darren!
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Steer your company towards scale and profitability because no one's gonna do that for you!
We're BIG believers in 'Ready, fire, aim, but if you never aim your company's efficiency will suffer.
Learn when to ask 2 efficiency related questions that demand answers:
1-What can I automate?
2-What can I document so I can delegate it?
Take action with the Scalable Solutions Podcast formatting guide!
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Move beyond buttons, colours and placements and learn where customer experiences go wrong.
Which tools will pinpoint these problems and enable us to gain critical qualitative feedback?
Will forms make or break the success of your company? These additional UX study tips will bring you to some of the best UX teachers.
'Crush Form Complexity' with this download at scalablesolutionspodcast.com/crushform
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Why do people buy? Generally speaking people are looking to buy a product for how it makes them feel. Learn how to craft a compelling offer that:
Appeals to your target audience Incorporates the concept of "surprise & delight" Activates all the core heuristics Can be tested via a tripwire offer
Pick up your crafting offers strategy guide at scalablesolutionspodcast.com/crafting-offers Thanks for listening. Let's get ready to scale!
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"Being hung up on being unique is typically a bad idea!"
In this Unique Selling Proposition (U.S.P.) episode Martin shares how important target audience and testing are for creating and refining a USP that resonates with your prospective customers.
It's important to, "Not fall in love with what you think the customers will want". Learn how to survey your customers with your FREE Scalable Survey Template at https://scalablesolutionspodcast.com/survey.
Got a question? Leave us a voice mail https://scalablesolutionspodcast.com/voicemail/ and we'll be sure to get you a solid answer
Let's get ready to scale!
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Can you really know for sure whether or not you're crafting your message the right way?
You sure can!
Leverage the Scalable Solutions copywriting pillar episode to
- Know your target audience
- Understand their pain points
- Solve their problems
- Elicit an emotional response
Learn how to "throw in surveys everywhere" with a key solution Martin mentions at the 5:56 mark. Go to scalablesolutions.com
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Scalable Solutions Podcast – Episode 1
Do You Have the ‘Level of Commit’ Needed to Scale?
Settle that Nagging Question for Yourself as You Learn from Martin’s Digital Marketing Journey. You’ll Enjoy His Story From Failures to Flourishing (Scars Included).
‘Find Your Footing’ on Your Scalable Solutions Journey!
Get all the show notes + transcripts emailed to you upon release at scalablesolutionspodcast.com/shownotes
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