The Shine Online Podcast: Recent Episodes

Natasha Samuel

Natasha, host of The Shine Online Podcast and the CEO at Shine With Natasha, interviews the brightest entrepreneurs she knows to bring you no-fluff advice; honest discussions about the mental health and lifestyle aspect of entrepreneurship; and actionable strategies and success stories of those who’ve mastered the art of shining online in this conversational podcast. Her goal is to share my best Instagram strategies while empowering you to do business in a way that feels real to you. Let’s shine together.

Think Instagram carousels are outdated? Think again.

In this video, I’m breaking down why carousels are making a serious comeback on Instagram — and how most people are using them wrong. If you’ve been relying solely on Reels or feel burnt out by short-form video, this is your sign to bring carousels back into your strategy the right way.

You’ll learn:

Why carousels are showing up in more places than ever (yes, even the Reels feed!)
How they actually increase your content’s reach and longevity
The easiest way to repurpose your video content into high-performing carousels
My top tips for designing slides that keep people swiping (without overwhelming them)

Whether you're a coach, service provider, or content creator — this is your crash course on how to make carousels work with your video content, not against it.

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/reelsvscarousels

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Instagram Stories aren’t working like they used to—and if you’ve seen a drop in views, replies, or engagement, you are not alone

In this episode, I’m pulling back the curtain on how my Instagram Story strategy has completely changed in 2025. I’ll walk you through the outdated tactics I’ve left behind, what’s actually working now, and how I’m using Stories to build deeper connections and drive conversions. Whether you’re a coach, service provider, or creative entrepreneur, this is your roadmap to creating Stories that feel intentional—and actually work.

🎧 Press play to refresh your strategy and show up with confidence on Stories again.

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/igstoriesstrategy

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Want to grow your audience, boost engagement, and finally get consistent with your content? The secret might be simpler than you think: a signature video series. In this episode, I’m breaking down exactly why a well-structured video series is one of the most powerful tools for creators — and how to create one that actually gets views, subscribers, and conversions. Whether you're on YouTube, Instagram Reels, TikTok, or even creating a podcast series — this strategy can work for you (if you do it right!). I’ll also share insights from my own video series that helped me grow my list, boost engagement, and convert over one thousand warm leads to my email list. Ready to create a series that actually drives results? Join the upcoming workshop: DIY Your Signature Video Series — Learn the exact framework I use for myself and my clients, plus get my 30-day action plan + Flodesk templates. Save $10 off your workshop ticket with this link: https://shinewithnatasha.thrivecart.com/diy-video-series-2025/ EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/hi844

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

I just wrapped my first YouTube series of the year — and the results were better (and more surprising) than I expected. In this episode, I’m breaking down the results from the Simple Video Systems series: what it was, why it worked, and how this 4-part series brought in 917 new email subscribers, 1.3K new YouTube subs, and over 41K views in just six weeks.

This isn’t about luck or virality — it’s about building a strategic, binge-worthy video series designed to convert. Whether you’re ready to create your own signature series or just want to see what’s working on YouTube right now, this case study will give you a real, behind-the-scenes look at my exact process.

What You’ll Learn in This Episode:

How I planned and structured a binge-worthy video series
The surprising stats + what content performed best
How I turned the series into a lead-generating machine
Simple (but powerful) promo strategies that drove results
What I’d change next time to make it even better

If creating a strategic, signature series is on your radar this year, then this case study breakdown is the perfect thing to help give you more insight and inspiration on what that could look like in action for your own business.

EPISODE RESOURCES:

Join the Signature Series Workshop (save $10): https://shinewithnatasha.thrivecart.com/diy-video-series-2025/

Watch this episode on YouTube: https://yt.openinapp.co/seriescasestudy

Binge the Simple Video Systems Series: https://yt.openinapp.co/simplevideosystems

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

YouTube is THE platform to watch in 2025, and after years of refining my approach, I’m doubling down with a strategy that’s already delivering major results. In this episode, I’m breaking down exactly how I grew my channel from 2.5K to 5K subscribers and finally got monetized—and, more importantly, how I’m using that momentum to scale even further this year.

This isn’t just about one viral video—it’s about a repeatable system that’s built for long-term success. Whether you’re just starting or looking to take your channel to the next level, this episode will give you the exact framework I’m using to grow consistently and sustainably in 2025.

What You’ll Learn in This Episode: * The 2025 YouTube growth strategy I’m implementing for steady, scalable success * Why one viral video isn’t enough—and how to build a system that works long-term * My content approach (including video podcasting, series strategy & content mix) * How I optimize thumbnails, structure, and video formats for maximum impact * The tools & workflow that make content creation easier and more effective

If YouTube growth is a priority for you this year, this is the insider strategy breakdown you don’t want to miss.

EPISODE RESOURCES:

Watch the full episode on YouTube: https://yt.openinapp.co/2025youtubestrategy

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Ever feel like you're constantly behind on content creation? Struggling to stay consistent or find time to film? The secret to showing up regularly without burnout is a Content Day!

In this final episode of the Simple Video Systems series, I’m taking you behind the scenes of my own Content Day workflow—sharing exactly how I plan, film, and batch content to stay on track. This system is the key to eliminating content roadblocks, creating consistently, and actually enjoying the process.

What you'll learn in this episode: * What a Content Day is and how to structure one for your workflow * The difference between admin and creative tasks (and why both matter) * How to customize a Content Day based on your schedule and energy * My personal system for batching video content efficiently * Action steps to set up your first (or next) Content Day

Whether you're creating for TikTok, Reels, Shorts, or YouTube, this system will help you stay consistent, reduce stress, and finally feel in control of your content strategy.

Catch up on the previous episodes:

[Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard

[Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent

[Part 3 – Video Tools Under $100] - https://yt.openinapp.co/budgetvideotools

EPISODE RESOURCES:

Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems

Watch the full episode on YouTube: https://yt.openinapp.co/contentdaybts

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Want to create more video content in 2025 without breaking the bank? You don’t need fancy equipment to start, but the right budget-friendly tools can help you save time, improve quality, and stay consistent.

In the third episode of the Simple Video Systems series, I’m sharing the ultimate video tools starter kit for content creators—all under $100. Whether you’re making TikToks, Reels, YouTube videos, or podcasts, this guide will help you choose the best video tools that actually make a difference without wasting money on things you don’t need.

What You’ll Learn in This Episode: * The only video tools content creators need to create high quality video content * How to choose the right tools based on the type of content you create * Why investing in the right gear helps you create faster and more consistently * When to upgrade your setup (and when you don’t need to)

So many people buy video gear they never use—this episode will help you invest wisely and build a setup that actually works for you.

Catch up on the previous episodes:

[Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard

[Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent

EPISODE RESOURCES: Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems

Watch the full episode on YouTube: https://yt.openinapp.co/budgetvideotools

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Ever feel like your video content is all over the place? Struggling to find your best footage or stay consistent with posting? The key to effortless content creation isn’t just creativity—it’s organization!

In the second episode of the Simple Video Systems series, I’m breaking down a simple 3-step system to help you organize your video content so you can post more consistently and stress less. From keeping track of footage to managing content ideas, this system will save you time, eliminate content clutter, and make creating videos easier than ever!

What You’ll Learn:

How to clean out your old footage and clear the content clutter
The best ways to organize your video clips, drafts, and ideas
A simple maintenance routine to keep your content organized (so you never lose track of footage again!)

This system works whether you’re creating for TikTok, Reels, Shorts, YouTube, or any other platform. If you’re tired of scrambling to find the right footage or struggling to stay consistent, this episode will help you set up an easy-to-maintain system that keeps your content accessible and ready to post!

EPISODE RESOURCES:

Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems

Watch the full episode on YouTube: https://yt.openinapp.co/organizevideocontent

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Ever feel like your video content just doesn’t measure up, or wonder how others make their TikTok, Reels, and Shorts so visually cohesive and on-brand? The secret lies in creating a video mood board—your ultimate system for aesthetic, branded edits!

In this first episode of the Simple Video Systems series, I’ll walk you through exactly how to create a video mood board that acts as your go-to guide for editing. Say goodbye to overthinking and wasted time, and hello to effortless, stunning content that reflects your brand’s unique vibe.

What You’ll Learn:

What a video mood board is and how it simplifies your editing process.
Key elements to include: text overlays, captions, hooks, thumbnails, editing styles, and more.
Tips for designing your mood board: from inspiration to framing, layering, and design.

This episode will teach you how to create scroll-stopping content by organizing your visuals and edits into a cohesive, time-saving system. Whether you’re filming for TikTok, Reels, or Shorts, this step-by-step guide will help you elevate your video content and stay on-brand every time. Let's dive in!

EPISODE RESOURCES:

Grab your Video Mood Board Workbook: https://shinewithnatasha.myflodesk.com/simple-systems Watch the full episode on YouTube: https://yt.openinapp.co/videomoodboard

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Video content is changing, and in 2025, success on social media for business means adapting to new strategies. In this episode, I'm breaking down what’s working for my clients and me.

Discover why hyper-specific content tailored to your ideal audience is the key to standing out, and why platforms like LinkedIn and YouTube are the rising stars of the social media marketing world. Say goodbye to wide-net strategies like trending audios and clickbait, and learn how to focus on authentic connection and value-driven content.

Whether it’s longer short-form videos, unexpected hooks, or storytelling techniques, this video is packed with actionable tips to help you crush your video content strategy and grow your online business in 2025.

EPISODE RESOURCES: Watch the full episode on YouTube: http://youtube.com/watch?v=2o5tZzoWDU8&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao Watch the video about hooks on YouTube: https://www.youtube.com/watch?v=uXq6vVPNc4Y&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao Watch the video about YouTube podcasts: https://www.youtube.com/watch?v=sXVkHAScZfY&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Is ManyChat still relevant in 2025?

In this episode, I break down the pros and cons of Instagram DM automation, how ManyChat works, and whether it's still relevant for your 2025 strategy. I'll be sharing client examples, my personal approach, and tips to make the most of ManyChat without sacrificing authentic engagement.

If you're curious about boosting your 2025 social media strategy with DM automation, this episode is for you!

EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/1d4QKykqgNI

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Struggling to turn your social media followers into paying customers and clients? In this video, I’m revealing four powerful strategies to help you convert those quiet social media lurkers into engaged leads and sales, all while staying authentic to your brand.

If you’ve ever wondered why some businesses consistently have people lining up to buy while others struggle, these strategies will change the game for you.

Here’s what we’ll cover: ✅ The Slow Burn: How building genuine connections (not just niche content) pays off ✅ Thought Leadership: Collabs and partnerships that build trust and create warmer leads faster ✅ Freebie Content: Why offering value upfront makes selling the natural next step ✅ Omni-Presence: Using multiple platforms and consistent messaging to boost conversions

Whether you’re a business owner, content creator, or marketer, these proven methods can work independently—or together for maximum impact. Let's dive in!

EPISODE RESOURCES: Learn more about the YouTube x Podcast Workshop: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Future-Proof Your Marketing With Video Podcasting: https://youtu.be/ivSmgWI7uYE Upgrade Your Podcast to Video in 2025: https://youtu.be/sXVkHAScZfY Watch the full episode on YouTube: https://youtu.be/PcKhSgZKqHA

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50

Ready to build an email list from scratch? In this video, I’m breaking down the essentials of starting your email list! From choosing the best platform for your needs to brainstorming email content ideas and using ready-made templates, I’ll guide you through every step. Whether you’re just getting started or need a refresh, you’ll learn how to set up your email list to attract and convert subscribers to buyers from day one.

EPISODE RESOURCES: Grab your free Flodesk email template and video demo: https://shinewithnatasha.myflodesk.com/template Watch the full episode on YouTube: https://youtu.be/ZKqT4aWJA98 Watch the previous episode on growing your email list with Flodesk + social media here: https://www.youtube.com/watch?v=jI6SsGC-BV4

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50

Want to grow an engaged email list that drives results? In today’s episode, I'm sharing my step-by-step approach to using video content to build your email list and increase conversions. We’ll cover how to create simple, effective opt-ins, craft calls to action that actually work, and promote your email list seamlessly across social platforms. Keep listening to learn how to treat your email list as its own offer and keep subscribers engaged from the start. Plus, grab my free Flowdesk template to get started right away!

EPISODE RESOURCES: Free email template and video demo: https://shinewithnatasha.myflodesk.com/template Learn more about the Video Confidence Challenge: https://videoconfidencechallenge.com/ Watch the full episode on YouTube: https://youtu.be/jI6SsGC-BV4

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Should you turn your personal social media account into your main business account, or is it better to keep them separate? This is one of the most common questions I get as a video content strategist who has been in the social media landscape for years.

In today's episode, I’m sharing my framework to help you decide the best setup for your business, whether you're a creator, a small business owner, or running a brand bigger than you. You’ll learn why having one brand account can streamline your content creation, how to manage multiple accounts without the overwhelm, and when keeping things separate makes sense.

If you're ready to simplify your social media approach and avoid burnout, this episode is for you!

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Cycle syncing has completely transformed the way I run my business, and today I'm sharing exactly how! I've been aligning my business and life with my menstrual cycle for over 5 years now, and I'm telling you, the transformation has been INCREDIBLE. In this episode, I'm pulling back the curtain and sharing EVERYTHING about how I've used cycle syncing to revolutionize my business (and honestly, my whole life). If you've ever felt like you're fighting against your body's natural rhythms or struggling with inconsistent energy levels, this episode is for YOU! Here's what we're diving into: * How I actually sync my work schedule with each phase of my cycle (with real examples!) * The AMAZING benefits I've experienced in both business and life * My top tips for working WITH your cycle instead of against it * The exact resources that helped me get started (and still help me today!)

Whether you're totally new to cycle syncing or you've been curious about it for a while, I'm breaking it ALL down in this episode. Trust me, understanding your cycle and using it to your advantage is an absolute game-changer for female entrepreneurs! Let's dive in. Get 20% off Natural Cycles: https://www.naturalcycles.com/refer-a-friend?name=TmF0YXNoYQ==&code=referralid20&referral=w4ucps0qaalmlia2 Get $40 off the Oura ring of your choice: https://ouraring.com/product/rings/heritage?utm_medium=iac_raf EPISODE RESOURCES: Dr. Jolene Brighten's Instagram: https://www.instagram.com/drjolenebrighten/ - truly the best resource, especially with her books Courtney Keeping Balance on Instagram: https://www.instagram.com/courtneykeepingbalance - cycling your cycle with your workouts Liz Moody's Podcast: https://www.youtube.com/watch?v=-z8RRcynnKAhttps://www.lizmoody.com/ask-the-doctor-hormone-edition-with-aviva-romm-md/ - one of my favorite podcasts which features episodes on hormones, periods, and birth control Berrion Berry's Instagram: https://www.instagram.com/berrionlberry/ Calee Shea's Instagram: https://www.instagram.com/caleeshea/ She Talks Health Instagram: https://www.instagram.com/shetalkshealth/ Other Resources: https://amzn.to/4eUvMIw WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/XPO12tbTSRM CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine Video podcasting has taken the internet by storm (and for good reason)! According to a study conducted by Spotify, the number of video podcast monthly active users has grown by 40% year-over-year globally. That's why today's episode is all about how to start a video podcast on YouTube in 2024.

Whether you already have a podcast, or are looking to start one from scratch, this episode is breaking down the equipment you need for your podcast setup (without breaking the bank), how to record high quality audio and video, as well as tips and strategies for marketing your video podcast.

You'll learn:

Essential equipment for a budget-friendly video podcast setup
Techniques for capturing high quality audio and video
Tips and strategies to market your video podcast on social media

What are you waiting for?! Upgrade your podcast to video in 2024 with this beginner-friendly Video Podcast Guide. Let's dive in!

EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/sXVkHAScZfY Join the YouTube Podcast Strategy Workshop HERE: ▶ https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode.

In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to different ideal client types – and no, the answer isn't trying to promote all your offers at once.

You'll learn:

Strategies for running targeted "mini-campaigns" that promote specific offers or client types
Tips on focusing your efforts on your primary offer or client to naturally attract other opportunities
How to find the common thread in your content that resonates with multiple audiences

Stop feeling scattered and start creating intentional video content that speaks directly to your ideal customers. If you want to learn how to make your video content work smarter, not harder – this episode is for you!

EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/yGTK64joKMg

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I’ve developed a system that has helped me consistently secure brand deals.

This isn’t about quick wins—it's about building meaningful, long-term relationships with brands that align with your vision and audience. I’ll dive into:

The power of nurturing past connections and how it led to new opportunities
Shifting your content strategy to attract more brand collaborations
The importance of authenticity and organic mentions in your content
How LinkedIn can be a game-changer for creators looking to expand their reach
My approach to managing brand partnerships, from workflow systems to media kit updates

I’ll also reflect on some mistakes I’ve made, and how I’ve refined my process to focus on quality over quantity.

Whether you’re managing your brand solo or just want to get smarter about your creator business, this episode is packed with practical advice and lessons learned from my own experiences. Let's dive in!

EPISODE RESOURCES: Join Kristen's Soulcialmate Circle: https://soulcialmate.circle.so/checkout/member?affiliate_code=bbc274 Watch the full episode on YouTube: https://youtu.be/jTMNGyHZGu4

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode.

Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise.

We'll dive into:

The impact of your social media presence during world events
Key factors to consider before responding to trending topics
Real-world examples of social media hits and misses
The dangers of succumbing to trend pressure

Regardless of whether you're a social media manager, personal brand, or CEO, it’s important to understand the complexity of how social media is affected by pop culture, news, and politics.

EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY

Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ== The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Struggling with social media burnout - or on your way there? Today I want to get real about something we all face but rarely talk about - taking breaks from social media. Yep, even as a video marketing coach and agency owner who helps businesses and creators with their video content, I've taken many social media breaks myself.

And it's about time we as business owners begin to normalize taking breaks from social media. In this episode, I'm pulling back the curtain on social media breaks. I'm spilling the tea on what real consistency looks like (spoiler: it's not what you think!), signs it's time to hit that pause button, how to make the most of your break, and how to come back stronger than ever. Let's dive in!

EPISODE RESOURCES: Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/3_gvzQuzYPo

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now.

In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully steal for yourself if I can convince you to go all in with long-form content. Let's dive in!

EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.

In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform.

If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot!

EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch this episode on YouTube: https://youtu.be/KVPq2Yn6OMU

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Want to easily create a month of videos in 3 days that drive community engagement?

Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge.

As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!

Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing without burnout. (no trends or quick hacks required).

https://www.videoconfidencechallenge.com/

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

If you've already signed up for the challenge in years past, you will want to sign up again as it's been completely revamped with new content. This challenge is 100% self-paced and evergreen so you can complete it on your own time.

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales.

That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook.

We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original video content (talking videos, quote videos, and storytelling videos).

EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/uXq6vVPNc4Y

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact. If you want to speed up your short-form video production this episode is for you.

EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://shinewithnatasha.myflodesk.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/Ak53JmVppoA

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Hot take: the faceless Instagram account trend is a SCAM.

If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion).

Keep listening to find out why.

EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today I'm exposing my social media strategy for 2024! In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.

EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing.

As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episodes 1 -3 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School

Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're gearing up for a launch and wondering how to make your social media presence shine in a way that is low-lift and less stressful, then this episode is for you! Today I'm diving into the art of content repurposing and sharing how to turn your sales copy, captions, and even previous videos into captivating social media content that will elevate your launch to new heights translating into more traffic (and ultimately sales) for your business.

In part 3 of the Video Sales School series, this episode will teach you how to adapt your messaging, captivate your audience, and maximize the impact of your launch through strategic content repurposing. Tune in to learn how to make your launch unforgettable in a way that allows you to work smarter, not harder.

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episodes 1 and 2 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're tired of sounding sales-y every time you write 'Link in Bio' as your call to action, this episode is for you.

Chances are, if you're listening to this, you likely already know that selling things and making money is an important part of running your business (quite literally an essential part of running your business) - and in order to be successful in this, you need a strong call to action to be able to consistently convert your audience along each step of the buyer journey.

That is why in the second installment of the Video Sales School series, I'm going to be diving deep into all things CTA (calls to action) including what to say in your CTAs, where to put your CTAs, and how to shift your mindset around CTAs so you can craft powerful calls to action that are not only high-converting but also aren't icky or sales-y. Let's dive in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episode 1 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

https://podcasts.apple.com/us/podcast/six-common-sales-mistakes-and-how-to-fix-them-with/id1491553314?i=1000630914296

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

One of the most important things about running a business is making sales, and one of the best ways to do that is by using social media - specifically video content.

That is why I'm bringing you a brand new series all about sales content called the Video Sales School!

In the first episode of this 4 part series, I am going to be sharing six common mistakes that I see people making with their sales content and exactly how to fix them with video content. So let's dive right on in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to the Back to Basics Series:

Do You Even Need Content Pillars in Your Video Strategy? | Back to Basics

https://podcasts.apple.com/us/podcast/do-you-even-need-content-pillars-in-your-video-strategy/id1491553314?i=1000611533783

Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics

https://podcasts.apple.com/us/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952

How to Create Consistent Video Content for Social Media | Back to Basics

https://podcasts.apple.com/us/podcast/how-to-create-consistent-video-content-for-social-media/id1491553314?i=1000613322544

The Anatomy of a Great Video | Master Short-Form and Long-Form Video Content | Back to Basics

https://podcasts.apple.com/us/podcast/the-anatomy-of-a-great-video-master-short-form/id1491553314?i=1000614251991

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This podcast episode has been a year in the making!

In this episode, I'm sharing the secrets behind how I hired all my wedding vendors from Instagram. From how I came across their profile, what stood out to me and made me convert from viewer to sale, along with simple Instagram tips that could've made some of the sales processes so much easier - that you can apply to your own content strategy. Grab your matcha and buckle up because this is going to be a fun one!

VENDORS MENTIONED:

Coordinators/styling/planning:

https://www.instagram.com/styledelopements

https://www.instagram.com/forthegoodevents

Photographer:

https://www.instagram.com/sunnyjunebug

Officiant:

https://www.instagram.com/officiantkelii

Dress:

https://www.instagram.com/theperfectdresssarasotaflorida

https://www.instagram.com/bylillianwest

Glam:

https://www.instagram.com/giovannabeauty

Groom ‘fit:

https://www.instagram.com/dandydelmar

Florals:

https://www.instagram.com/fernhouseflowers

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This podcast episode was filmed live during our FIRST Online Authority Mastermind in person retreat!

In this episode, I'm answering all of your burning questions regarding different strategies for networking at conferences with brands as a creator, cultivating an authentic and engaged community, what I wish I had known when I first started speaking, and so much more. Buckle up, this is a value-packed episode you don't want to miss!

JOIN THE MASTERMIND WAITLIST: https://shinewithnatasha.com/mastermind

WATCH THE VIDEO VERSION OF THIS EPISODE: https://youtu.be/otjENJbJDeY

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Being a creator doesn't have to just mean sharing affiliate links or doing paid partnership posts on your social media channels.

That is why this episode is all about sharing 3 unique ways you can join the creator economy as a business owner or creative entrepreneur in a way that goes beyond just sharing affiliate links or doing paid partnership posts that you need to post on your own social media channels. Being a creator is already a HUGE way that brands partner with business owners, and it's only getting bigger and bigger every year - and there are so many fun and creative ways to do that outside of the traditional avenues we've seen online to date.

Keep listening to hear 3 unique ways you can have fun creating content online while partnering with brands and getting paid in the process.

JOIN THE MASTERMIND WAITLIST: https://shinewithnatasha.com/mastermind

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

As creative entrepreneurs it's so important to cultivate a business that thrives, not just survives. And engaging in speaking and brand partnerships can help you do just that.

Today's episode is all about shedding light on how diversifying your income through speaking and brand partnerships can support your business, take the pressure off of your main offers, and contribute to your business growth not just in terms of brand awareness and credibility - but your bottom line too.

If you're wanting to learn more about the secrets behind building a burnout-proof biz, then keep on listening because this episode is for you!

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Grab yourself a matcha, and join me for another laid-back, raw chat about this season of life and business.

In this episode, I'm chatting all about the recent changes happening in my life and business that I talked about implementing this past April. I'll be sharing why 3 day work weeks didn't work for me, how summer camp went - spoiler it was amazing - and the lessons learned along the way in both life and business while navigating this summer experiment.

Join me for an honest and candid discussion about how I learned to balance life and business this summer - without sacrificing fun - the lessons I learned about myself and my business along the way, and how I'm adjusting to each new season that entrepreneurship and adulthood bring.

LISTEN TO THE PRE-SUMMER LIFE AND BIZ UPDATE HERE: https://podcasts.apple.com/us/podcast/life-and-biz-update-does-my-husband-still-work-for-me/id1491553314?i=1000610655596

CHECKOUT LINGODA HERE: https://referral.lingoda.com/6tbHFP

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Is Threads a game-changer, or just another app adding to the noise in the social media world?

In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio.

If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app.

EPISODE RESOURCES: Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952 Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Attention all product based business owners struggling to sell their products on social media - I have heard you, and I'm answering the call!

Today's guests are Jacqueline Snyder and Minna Khounlo-Sithep - the duo behind The Product Boss - and they came prepared serving all the truth bombs and nuggets of wisdom behind the 3 types of content you need in your social media marketing strategy to start actually selling your product online. The Product Boss helps product-based business owners grow their systems, visibility, and sales to create the life and business they want.

If you are a product based business you are not going to want to miss this insightful episode so keep on listening because Jacqueline and Minna are spilling all the tea on how to market your products on social media in an authentic, consistent, and sustainable way.

CONNECT WITH JACQUELINE AND MINNA: https://www.theproductboss.com https://www.instagram.com/theproductboss

OTHER EPISODE RESOURCES: https://www.ayearofcontent.com

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

It's here, our 100th podcast episode of the Shine Online Podcast! And to celebrate, we're doing a Q&A!

In today's episode, I'm answering all of the burning questions that you've submitted, and I am not holding back on my responses. I'm answering everything from landing your first brand deal to the scaling mistakes I've made in my biz, what you need to know about pitching to brands, and so much more. So grab your warm beverage because the tea is piping hot!

EPISODE RESOURCES: Learn More About the Mastermind: https://shinewithnatasha.com/mastermind My Speaker Reel: https://shinewithnatasha.com/speaking Listen to Episode 56. Inside the SWN Team: Hiring, Workflow, Management, Roles: https://podcasts.apple.com/us/podcast/56-inside-the-swn-team-hiring-workflow-management-roles/id1491553314?i=1000556385673

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business.

But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible.

Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target.

EPISODE RESOURCES: Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program.

Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode!

EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

To the entrepreneur looking to simplify their video content strategy... you're focusing on all the wrong things! What if I told you it was possible to infuse more video into your marketing strategy in a way that was still fun and authentic to YOU, but without relying on audio trends and quick gimmicky hacks? I don't need to pinch you because that world exists my friend! And I'd love to teach you how.

Buckle up for an exclusive Panel Replay from the 2-day Visibility on Video summer summit featuring three campers from my signature program, the Video Content Camp (psst doors close THIS Friday, June 23rd btw).

Join our three panelists Nick, Tracey, and Kirsten as they chat about the insights they've gained from their experiences within the Camp thus far. From refining their video strategies to leveraging newfound confidence on camera to share their expertise and sell their offers with confidence and ease. These entrepreneurs have harnessed the low-lift video content teachings from the Video Content Camp to grow and nurture their evergreen funnels and maximize their launch content through the power of video.

Tune in to this exclusive Panel Replay and let the stories of our panelists inspire you to take the leap toward low-lift, original video content creation (and show you firsthand how fun and simple video can be without exhausting tactics or cringe-y trends). It's time to amplify your visibility and shine online!

Interested in joining the Video Content Camp?

🔥 Learn more about the Video Content Camp HERE: https://shinewithnatasha.com/camp

EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we're doing something a little bit different... I'm taking you behind the scenes on a Camp Coaching Call inside my signature program the Video Content Camp and giving you a taste of what it's like to be coached by me. At the time this episode is published, doors are now open for our Summer 2023 enrollment in the Video Content Camp! This program was created for entrepreneurs and creators that want to create strategic video content without having to rely on the latest trends or gimmicky hacks.

Camp Coaching Calls are something I host inside the Video Content Camp on a monthly basis. With these coaching calls, we cover everything from strategy, mindset, your content, and more. They are also one of the favorite elements of the program for both the campers and myself! Additionally, when you join the Video Content Camp, you also gain access to past replays, which are equally valuable.

In today's call, we covered a broad range of topics from planning launch content (and why your content plan should differ between launch and nurture mode), to learning why "boring" stories sell, and discussing the two different types of stock content you need to be creating and incorporating into your video strategy if you aren't already.

Interested in joining the Video Content Camp?

🔥 Learn more about the Video Content Camp HERE: https://shinewithnatasha.com/camp

EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

The Instagram algorithm before and after 2020 has changed a lot which raises the question, "What's working on Instagram in 2023?" Well, the Head of Instagram, Adam Mosseri has answered!

In his recent video (which you can read a summary of here) Adam breaks down ranking signals (which essentially are the different metrics the algorithms use to determine a user's reach).

That is why in this episode I'll be answering all your burning questions around how to grow on Instagram in 2023 - including whether you should change your content strategy in 2023, where should you focus to grow on the Instagram app, and whether video should still be a non-negotiable in your video strategy.

Keep on listening to hear the latest Instagram tea - it's piping hot!

☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit

EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube:

🎙 PODCAST EPISODES MENTIONED: Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics: https://podcasts.apple.com/us/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952

The Anatomy of a Great Video | Master Short-Form and Long-Form Video Content | Back to Basics: https://podcasts.apple.com/us/podcast/the-anatomy-of-a-great-video-master-short-form/id1491553314?i=1000614251991

Do You Even Need Content Pillars in Your Video Strategy? | Back to Basics: https://podcasts.apple.com/us/podcast/do-you-even-need-content-pillars-in-your-video-strategy/id1491553314?i=1000611533783

Instagram Algorithm Updates You NEED to Know Going into 2022: https://podcasts.apple.com/us/podcast/50-instagram-algorithm-updates-you-need-to-know-going/id1491553314?i=1000548327487

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

We've all seen the boom of video content on social media. Chances are if you're a creator or entrepreneur, I don't have to convince you that video is a powerful tool that you should be including in your content strategy. But creating video content just to create content isn't enough to see sales from those efforts. You need to have a sound video strategy and plan in place. That is why in the final episode of the Back to Basics series, we're diving into the 4 common reasons your video content doesn't convert (and how to fix it!). Stay tuned to learn all about what makes video content convert, what doesn't, and how you can leverage video content in your content strategy ecosystem in a way that actually leads to conversions.

☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit

EPISODE RESOURCES: Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube:

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you’ve found yourself driven to the point of stress-eating while trying to come up with new ideas for content creation, I’ve got three pieces of good news:

You’re not the only one.

There’s a better way.

That “better way” still involves cake.

Pick up your forks and get ready for a different kind of content strategy, friends. Today, I’m going to dive into my Five-Layer Cake Method of idea generation. This is especially useful if you’re running a product-based business, but no matter what you’re offering to your community, I can guarantee at least one of these layers will be helpful to you.

If you’re struggling with finding the right content creation method for you or simply seeking fresh inspiration, this episode is for you!

EPISODE RESOURCES:

Previous episodes:

Quality Over Quantity: Optimizing Your Energy on Social Media

Why You’re Burnt Out on Social Media (+the solution)

Self-Consciousness on Social Media: How to Tackle Shyness Surrounding Video Content Join my signature program to learn more: https://shinewithnatasha.com/accelerator Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Stage fright on social media is REAL.

Doesn’t matter that it’s not a real stage. It’s still a “performance” of sorts and the fear of showing yourself in your video content? That’s completely common.

If you find yourself reluctant or nervous or self-conscious about appearing on your own video content, you’re not alone. So many content creators struggle with the exact same thing…even me!

I’ve been doing this long enough that I’ve gathered a few fantastic tips for overcoming this social media stage fright. Today, I’m going to be sharing these tips—and some reasons why you might be feeling so anxious about getting in front of the camera yourself.

EPISODE RESOURCES:

Tripod: https://www.amazon.com/dp/B08GY488BR?tag=onamzsolstudi-20&linkCode=ssc&creativeASIN=B08GY488BR&asc_item-id=amzn1.ideas.2GGWU19J2XJMK&ref_=aip_sf_list_spv_ofs_mixed_d_asin Phone stand: https://www.amazon.com/dp/B07H86PVKB?tag=onamzsolstudi-20&linkCode=ssc&creativeASIN=B07H86PVKB&asc_item-id=amzn1.ideas.2GGWU19J2XJMK&ref_=aip_sf_list_spv_ofs_mixed_d_asin Flipstik link (use this link for 20% off!): http://www.getflipstik.com/shine

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you've been creating content for any length of time, I'm betting you've experienced some level of burnout. As a retired social media manager, I totally get it. Been there, done that. The goal of social media is to communicate with your community, potential clients, and network. If you're barely showing up and dreading every second of it you're not going to be making the right connections. So how do you ditch this burn-out cycle for good? I'll cover that in today's episode! We'll talk about-

Creativity and how to infuse it back into your routine

Getting back your motivation

Finding your foundational content to lean on

and SO much more!

Systems, strategies, and planning go a long way to keep burnout away. I know it can be easier said than done to stop the burn out cycle, but I know with these tips and tricks you're well on your way to successful content creation!

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw Participate in the FREE video challenge: http://videoconfidencechallenge.com/

If you’ve been running on the hamster wheel of churning out social media content for so long that you’re starting to feel burned out, guess what? You’re not alone, and if you’re ready to hop off that hamster wheel, I can help.

I’ve spent my past year planning a wedding. You can guess exactly how much energy I’ve had left over to engage in social media and content creation. (Hint: not much!) But in spire of the fact that my energy has been allocated elsewhere, I still knew the importance of staying consistent with my presence on social media…and I still wanted to prioritize that without burnout taking its toll.

The answer? Entering my chill content era.

If you’re wondering what that looks like, wonder no more. I’m here today to share my top tips for embracing your chill content era, reducing energy without sacrificing effort, and prioritizing quality over quantity in your content to build trust with your audience.

EPISODE RESOURCES: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.

In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more!

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CONNECT WITH KARSEN:

On Instagram: @karsenmurray

Website: https://karsenmurray.com/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business.

In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we’ll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we’ll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine!

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CONNECT WITH YASMINE:

On Instagram: @yasminesalemhamdan & @coachesandcompany

Website: https://www.coachesandcompany.com/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Jera Foster-Fell, aka Jera Bean, is a social media coach, speaker, and content creator. Jera teaches the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that it takes to use social media as a powerful + positive tool for your business. She is the founder of The Social Media Saloon, an intensive coaching program that focuses on Instagram, has created social media programs for major brands like MAC cosmetics, and has led social media bootcamp series training hundreds of people on TikTok for companies like Estee Lauder. Jera prides herself on always putting forth a mix of determination, creativity, humor, and authenticity also known as the secret sauce!

In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media. She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist).

In this episode, we’ll chat about how Reels vs TikTok are playing a role in our strategies going in 2022, original content vs trending content, and what Jera does to get through those moments when engagement is low. Besides this, we’ll also talk about the authenticity of TikTok, common mistakes Jera sees with brands trying to use TikTok, and how she plans her content in a time where there has been such a movement towards more reactive, in-the-moment content. Keep listening to hear more from Jera!

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CONNECT WITH JERA:

On Instagram: @jera.bean & @thesocialmediasaloon

On TikTok: @jera.bean

Website: https://www.jerabean.com/saloon/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Trigger Warning: Eating Disorders

Ali Bonar is CEO and founder of Oat Haus, a CPG company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Oat Haus after a decade-long battle with an eating disorder, and is passionate about helping others love themselves inside and out. She currently resides in Philadelphia with her partner Eric and their dog, Squishy.

In this episode, we’ll chat about how Ali came up with Oat Haus including her eating disorder recovery, how she came to know that entrepreneurship was for her, and the decision to quit her full-time job. Besides this, Ali will tell us about how she came up with the brand of her product, her experience on Shark Tank, and how that brought her and her co-founders closer together. Last but not least, we’ll dive into the way in which Ali uses Instagram and her tips for other product brands looking to use social media to connect with people on a personal level. Keep listening to hear more from Ali!

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!

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CONNECT WITH ALI:

On Instagram: @alibonar & @oat.haus

Website: https://oat.haus/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Today, we're talking all about making sales from Instagram, from how long it will take to how many followers you really need to make sales on the platform. In this episode, I’ll teach you how to sell on Instagram using my 3 step sales strategy that will convert followers into customers in no time. If you use your Instagram for business and you’re hoping to drive more sales to your business via Instagram, then keep listening because this episode is for you!

You can also check out my YouTube video on making sales from Instagram here and don’t forget to also check out the Cubicle to CEO Podcast!

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

Lissette Calveiro is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her decade-long expertise as both influencer marketer and creator has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.

In this episode, we’ll chat about Lissette’s background, creating a well-rounded brand, and preventing burnout. Besides this, Lissette and I will also talk about Instagram’s wide range of content and the type of content Lissette loves most. Last but not least, we’ll dive into brand partnerships and how to make money with them, negotiating payment, and how brands may view ebbs and flows in engagement. Plus, Lissette will share her advice for building an engaged, intentional community. Keep listening to hear more!

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!

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CONNECT WITH LISSETTE:

On Instagram: @lissettecalv & @influencewithimpact

Website: https://influencewithimpact.co/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

So you're asking yourself, "Do you really need a niche on Instagram?" My answer: No!

Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I’ll tackle the concept of niching down on social media and I’ll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I’ll also break down why it’s recommended to have a niche, why this doesn’t always work, and all things content pillars including what they are, what they aren’t, and where to use them. Keep listening to find out what you should be doing instead and don’t forget that you can also catch this episode on my YouTube channel here!

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

Taylor Loren is a social & content marketing strategist with 13+ years of experience building brands online. As a course creator, she is helping the next generation of marketers grow their careers through education like The Reels Course! Taylor was previously Head of Marketing at Girlboss and Later.com, and her viral TikToks and Reels have racked up over 55 million views.

In this episode, Taylor will recap her career journey including how it led her to her first year of entrepreneurship full-time in 2021. In addition, Taylor will share some of the biggest lessons she’s learned during her time at Later and Girl Boss that she now applies to her own business, content, and life. Besides this, we’ll chat about Taylor’s team building, how she’s finding balance in her life, and why slow growth may be beneficial for your business. Last but not least, we’ll talk about viral growth, reels vs. TikTok, and mental health and social media. Keep listening to hear more from Taylor!

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CONNECT WITH TAYLOR:

On Instagram: @taylor.loren & @reelstips

Website: www.taylorloren.co

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Named one of the top small business experts to watch in 2018 and the founder of one of the top websites for solopreneurs in 2020, Jessica Rasdall is helping small business owners scale their impact and income through tried-and-tested communication strategies. As a best-selling author, motivational speaker, and host of The Speak to Scale Podcast, Jessica partners with small business owners to help them scale their business (and impact) from the stage. Jessica has shared her story of turning her “mess into a message” for 15 years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. Today, Jessica is fiercely dedicated to helping small business owners craft presentations and speaking strategies that connect with their audience and scale their business from the stage. When she’s not handcrafting presentations for industry experts, she’s homeschooling her children in sunny Florida.

In this episode, Jessica will talk to us about what a speaking stage can be and how speaking can help scale our brands including the different types of speaking. Besides this, we’ll chat about all of the struggles that come with pricing, figuring out what to charge for your speaking, and ensuring that you are getting what you deserve for your effort. On the flip side, we’ll discuss the importance of putting in the work to ensure you’re delivering a talk that’s worthy of the price you’ve asked for, pitching and selling from the stage, and navigating speaking inquiries. Last but not least, Jessica will give us some tips on dealing with nerves. Keep listening to hear Jessica’s tips for growing your business with speaking!

This episode is brought to you by my Instagram Authority Mastermind! Apply here.

SHOW NOTES

CONNECT WITH JESSICA:

On Instagram: @jessicarasdall

Website: https://thepublicspeakingstrategist.com/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Today I’m sharing with you a deep dive into the Shine With Natasha team! This was a very highly requested episode, so I wanted to pull back the curtain and talk more about the team that I love so much and that has truly helped me grow and scale my business while also being able to work less. As the visionary, CEO, and talent, my incredible team has allowed me to use my time and energy in the place that I need most and I’m so grateful for each and every one of them.

In this episode, I’m going to be discussing my hiring journey including why I tend to gravitate towards a lean team, lessons I’ve learned from hiring, and tips for nailing your team dynamic. Besides this, I’ll give a team breakdown including who my team members are, what they do. and how they get paid as well as the main tools we use. Keep listening to get the inside scoop on the SWN team!

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

Today, I’m breaking down how to use Instagram to book your next speaking gig (no pitching required)! Whether you're looking to become a paid speaker, speak at a conference, or land your first speaking gig, this episode will give you tips and tricks to help you book speaking gigs by leveraging all the surfaces and tools that Instagram has to offer including your bio, profile, and more - no prior speaking experience required. Keep listening as I dive into the various ways Instagram can help you land your next speaking gig.

You can also check out my YouTube video on using Instagram to book your next speaking gig here!

This episode is brought to you by my Instagram Authority Mastermind! Join here.

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

Bold entrepreneur and savvy business coach, Erin Winters-White of Erin On Demand is a Brand & Content Strategist who coaches top influencers and entrepreneurs on how to leverage their audiences into profitable businesses. Erin has organically grown her YouTube channel to nearly 300K subscribers and her Instagram following to over 55K in just two and a half years. She has partnered with brands such as Target, Google, GoDaddy, Office Depot/Office Max, amongst others. Erin On Demand also has a subscription-based membership club, the eBrand Club, with over 700 entrepreneurs who are growing their brands into full-time businesses and is now launching her highly-anticipated course, Creator to CEO, which will teach creators how to turn their platform into a high-earning product or service-based business.

In this episode, Erin will let us in on her journey from content creator to CEO and using joy as a benchmark for deciding when to pivot her business. Besides this, we’ll chat about making business goals that are rooted in the lifestyle you want while also ensuring your dreams are not dictated by where you are now and the complexities of working with family. Erin will also talk about launching her first physical product which led to her finding an office space and having to deal with customer service and fulfilling orders. Last but not least, Erin will share her tips for those who are determined to turn their content creation into a business and attracting opportunities like #YouTubeSmallBizDay and Girl Boss Workshop. Keep listening to hear more about creating your brand vision to scale.

This episode is brought to you by my Instagram Authority Mastermind - be the first to know when I announce the summer 2022 cohort here.

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CONNECT WITH ERIN:

On Instagram: @erinondemand

On YouTube: erinondemand

Website: www.erinondemand.com

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Today, I’m spilling the Instagram tea and reacting to the most common myths, hacks, and Instagram strategies that I often get asked about as an experienced Instagram educator, strategist, and former social media manager. Do they work? Are they worth your time and energy? In this episode, I’ll dive into all things hashtags, ads, engagement hacks, and so much more. Keep listening as I debunk all of these Instagram myths so that you know where to invest your time and energy.

You can also check out my YouTube video on debunking Instagram myths here!

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

With comprehensive experience in marketing and advertising, Shannon Matson prides herself on helping others structure and market their businesses for exceptional growth. Her career began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. These varying industries and accreditations – from pursuing continued education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her hunger for driving traffic and conversions to remarkable brands. These roles brought her to opportunities with L’Oreal, Access Hollywood and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez. Now, Shannon is the CEO and Founder of The Social Bungalow, an education + media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee, a 2,500 square feet coffee café in the Downtown Las Vegas Arts District.

In this episode, Shannon will talk a bit about her life prior to The Social Bungalow while also sharing a behind-the-scenes look at launching Bungalow Coffee. We’ll also chat about what makes a successful product suite including Shannon’s product suite philosophy, unpopular Instagram marketing tactics, and how to navigate live launching versus evergreen funnels. Plus, Shannon will share some of her tips for boosting sales on social media as well as creating content that converts your audience and so much more! Keep listening to hear how Shannon is mastering content marketing on and off Instagram.

SHOW NOTES

This episode is brought to you by my brand new program, the Instagram Confidence Accelerator.

CONNECT WITH SHANNON:

On Instagram @thesocialbungalow

Website: https://thesocialbungalow.com/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Gabriella Layne-Avery is a Content Strategist & Creative Director who helps women business owners work smarter, not harder to create strategic content that sells their brand stories on social media. Kickstarting her career as a contributing writer for fashion & lifestyle magazines, Gabriella brings her savvy for crafting newsworthy stories to her approach to developing content strategies for premier online communities including PR Girl Manifesto and PR Couture. Known for coining the term “sustainable social media,” she believes it’s 100% possible for women business owners to leverage social media to cultivate engaged, loyal communities for their brands without spending 24/7 doing so.

In this episode, Gabriella will give us some background knowledge on how she started her business and what she currently offers her clients. We’ll also chat about understanding how your creativity works when it comes to creating content, figuring out what your special sauce is, curating your social media experience, and so much more! Plus, Gabriella will share some Instagram styles and trends that she thinks are working well for brands as well as her advice for maintaining sustainability and consistency. Keep listening to hear how Gabriella leverages social media to help brands grow while avoiding burnout.

SHOW NOTES

This episode is brought to you by my Instagram Growth Webinar happening on Feb. 8th at 12pm EST.

CONNECT WITH GABRIELLA:

On Instagram @struttosuccess

On Twitter @thatgabbystrut

Website: strutcommunications.com

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Today I’m sharing with you the Instagram algorithm updates you need to know going into 2022! Learning how the algorithm works can be beneficial for your strategy and that’s why I’m going to be breaking down the 2022 algorithm as well as how the Instagram feed is shifting and changing this year.

In this episode, I'm going to be discussing how the IG algorithm works, updates to the IG algorithm taking place this year, and how this will affect YOU as a content creator on the platform. If you want to learn how to grow on Instagram in 2022, then keep listening because this episode is for you.

You can also check out my YouTube video on Instagram’s algorithm updates in 2022 here!

SHOW NOTES

This episode is brought to you by my new Instagram Confidence Accelerator, coming soon. Join the waitlist now!

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Audrey Saccone is a course launching expert and the founder of Audrey Digital, a full-service launch management company. After working for five and a half years in the non-profit sector, Audrey moved into the online marketing space, where she has worked for major players like Marie Forleo and Sophia Amoruso. She takes the tried-and-true methods she's learned from working with the best - coupled with a healthy dose of resourcefulness - to help established entrepreneurs find success with tools and strategies that work and are most authentic to them.

In this episode, I chat with Audrey about all things launching, including launch strategies, automation, and marketing ops. She will share her expertise on common mistakes she sees business owners make during launches, why she starts the launch process so early, what stage is most important to her, tactics she thinks no longer work, tactics that are underrated, and much more. Plus, Audrey will delve into how she got to where she is with her business. Keep listening to hear Audrey’s tips on how to best leverage your resources while launching!

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CONNECT WITH AUDREY:

On Instagram @launchbff

Website: launchbff.com

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Welcome to the first episode of season 3 of The Shine Online Podcast! I am so excited to be back and to kick off a new season with one of my favourite types of episodes: A 2021 Year in Review! I’m going to be pulling back the curtains and showing you the numbers of our business. This is something I did last year and while it is very vulnerable, I think it is necessary, important, and even fun to look back in order to be able to grow and scale my business going forward. It also gives you guys a little look inside my business, what goes into it, and what we get out of it. In this episode I’ll go over our income and expenses, what worked for us in 2021 vs. what didn’t, and I’ll give an overview of our goals for 2022. Keep listening as I share with you what 2021 looked like for my business!

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

Welcome to the final episode of Season 2! But don’t worry, this is not a goodbye, it’s a see you later. We’re taking a longer break than last year to prepare for Season 3. We have a lot of exciting things planned and we just want to make sure that we have all the time we need to make it amazing for you.

This podcast is my absolute favorite thing to do in my business (shh, don’t tell Instagram!) and if you’ve enjoyed this season as much as I have, I’d appreciate any reviews you’d like to share. And stay tuned on Instagram for updates and to see behind the scenes of our projects.

Thank you so much for your support and I can’t wait for you to see what we’ve got up our sleeves. See you in 2022!

SHOW NOTES

CONNECT WITH ME

My website: shinewithnatasha.com

On Instagram @shinewithnatasha

Today I have a very special guest for you who carries many titles. I’m bringing Marlin, my Fiancé and Operations Manager, back on the podcast to answer your most asked questions about what it’s really like working together.

In this episode, we answer your juicy questions about boundaries, what has surprised us the most about working together, what works well for us and what we still struggle with, and so much more. Tune in to hear how we went from thinking we’d never end up working together to now running this business full-time together.

This episode feels extra special as we’re nearing the end of Season 2. Keep an eye out for the Season 2 Finale and if you’ve missed any episodes, feel free to go back and binge them all to help you shine even brighter!

SHOW NOTES

This episode is sponsored by my Sunshine Letters! Click here to subscribe to our weekly newsletter.

CONNECT WITH ME

My website: shinewithnatasha.com

On Instagram @shinewithnatasha

In today’s episode, I’m sharing my main gems around my client experience using what I’ve learned in four years of business. I’ve touched on this in previous episodes about being a service provider, but today I break down the elements I’ve incorporated into my client experience and the tools I use to better serve and support my clients.

In this episode, I go over how my processes have evolved along with my business, the importance of branding, and why intention matters more than the actual tools. From contracts and templates to gifts and automation, I hope this episode inspires you and leaves you with lots of great ideas to start implementing in your business today!

If you enjoyed this type of solo episode, please make sure to tell me on Instagram by tagging me @shinewithnatasha in a story of you tuning in!

SHOW NOTES

This episode is sponsored by my Sunshine Letters! Click here to subscribe to our weekly newsletter.

CONNECT WITH ME

My website: shinewithnatasha.com

On Instagram @shinewithnatasha

You asked, so I’m here to answer all of your questions about Instagram Reels. In this episode, we’re celebrating the 1st anniversary of Reels coming to Instagram in August 2020. That means I’m celebrating a Reels anniversary of my own, one year of the 30 Day Reels Challenge.

If you don’t know what the 30 Days Reels Challenge is, it started as an experiment with a friend to see what it would look like if we shared 30 prompts over 30 days (and posted Reels for them). We brought 2,000 entrepreneurs along for what turned out to be quite a wild ride. We all collectively learned and grew so much.

From content creation and scheduling to insights and using Reels to sell your service or product, listen in as I share what I’ve learned, along with some fun guests, this past year about Reels.

This episode is sponsored by the newly revamped Reels Challenge 2.0 Ebook. This self-paced Ebook gives you access to 60 detailed prompts from the original challenge, so you know exactly what to say on Instagram Reels.

And in honor of its anniversary, you’ll get an additional 40 new prompts to celebrate. You’ll find fun resources like a planning template, a Reels checklist training, and an editing tutorial from launching to product businesses to everything in between.

If you’re listening the week it goes live, head over to Instagram where we’re celebrating and get the new ebook as part of a fantastic birthday bundle with access to 30 additional courses and resources.

SHOW NOTES

CONNECT WITH MANU:

On Instagram @YourSocialTeam

CONNECT WITH LUCY: On Instagram @CreatingWithLucy

CONNECT WITH LISSETTE:

On Instagram @LisetteCalv and @InfluenceWithImpact

CONNECT WITH SUNNY:

On Instagram @SunnyJunebug

CONNECT WITH ME:

On Instagram @ShineWithNatasha

On ShineWithNatasha.com

Michael Moore is a video strategist helping online business owners attract the right clients with high-converting video content. He is on a mission to get more people to share their message on video so they can have more impact and more income.

In this episode, I chat with Michael Carl Moore, a video expert with over 11 years of experience. For Michael, nothing can replace the human connection, but video is the next best thing. His mission is to help you show up confidently on camera so you can share your message because it matters.

He believes that there are people who want to hear what you have to say, and the best way to get them to listen, to leave an impact, is through video.

Whether you’ve been creating video content for a while or are struggling just to get started, there’s something in this episode for you. From overcoming mental blocks to tips and tricks when filming, listen to our chat to create more authentic, engaging, and converting video content today.

SHOW NOTES

This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.

CONNECT WITH MICHAEL

On Instagram @michaelcarlmoore

CONNECT WITH ME

My website: shinewithnatasha.com

On Instagram @shinewithnatasha

Karsen is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.

Karsen is back for another episode of the podcast. She’s my go-to copywriter and she has so much to share with us. Karsen and I chat about her framework for crafting your messaging, how to speak your ideal clients’ language, and creating offers to fit your clients’ needs. She gives a complete rundown of how to execute your beginner sales funnel – from messaging to sales page to sales campaign. She also shares how you could be missing out on 75% of your buyers, how to “date” your ideal clients and get them to commit to you, and all the tips for why her newsletters are the best of the best!

SHOW NOTES

This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.

CONNECT WITH KARSEN

On Instagram @hypegal.co

CONNECT WITH ME

My website: shinewithnatasha.com

On Instagram @shinewithnatasha

Taylor Graham received her major in Advertising and Promotion from Western Michigan University. During her senior year she created her business, Socially Taylored, which is a boutique social media agency based in Detroit, Michigan. Socially Taylored specializes in helping online entrepreneurs automate and scale their digital course, podcast, and coaching program launches by leveraging the power of paid ads. For the first time, our episode is a recorded session from Clubhouse and Taylor and I chat about all things ads for social media. After what she calls a quarter life crisis during her time at a corporate ad agency, Taylor started her own freelance agency. During our conversation, she shares how her corporate experience taught her so much, the way she uses her previous experience with her clients now, how to use ads effectively to accomplish your goal, what pieces of your business should be in place before incorporating ads, where to learn how to run ads, and the lead time your ad strategist needs for your launch. At the end of the episode Taylor pours her heart out about the ups and downs of entrepreneurship. If you’re interested to know more about ads and implementing them into your business, this episode is for you!

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This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.

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On Instagram @taylorgrahambiz and @sociallytaylored

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My website: shinewithnatasha.com

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In today’s episode I’m sharing what is working on Instagram right now and where to really focus the content you’re creating for your brand. A lot of what I talk about is from the announcements and key takeaways that were shared at Creator Week, which was hosted in June to share insights and tips around some of the most frequently asked questions. I also share some quick tips around the things that have been performing really well on Instagram and where you might want to focus your energy!

In this episode I give the run down for the algorithms on each of the 5 services of Instagram, the three main categories of the algorithms, how you can earn money by going Live, the best way to post on the Feed, and the most effective use of music in your Reels. You’re definitely going to want to take notes on this one!

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This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.

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My website: shinewithnatasha.com

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Keshia White is a Business Mentor for new service providers, who want to learn how to attract premium clients online.

After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her branding and web design business full-time in 2018.

After running her own business full-time for nearly two years and generating over $100,000 in revenue, she now uses her experience to teach new service providers the branding and marketing strategies that they need to attract their first premium clients online.

Keshia went from starting her business as a hobby just to be creative to growing it into something amazing. In this episode we chat about one of her biggest mistakes when she was starting out, her recommendations for being intentional when pricing at a premium, how she structures her client experience, the value of onboarding calls, how to know when you’re at capacity, creating boundaries with clients, how she keeps from getting burnt out as a service provider, and tips for becoming a mentor in your service space.

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This episode is brought to you by my signature Instagram courses

Connect with Keshia on IG @keshiamwhite

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My website: shinewithnatasha.com

On Instagram @shinewithnatasha

In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media.

She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist).

With her experience and success, Jera's current passion is teaching all that she's learned to others with her signature course The Social Media Saloon and with her one-on-one clients.

Jera coaches on the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that to take to use social media as a positive tool for your business.

I found Jera when I was lurking on TikTok and then we officially met at Later Conference. In this episode, Jera shares about the day Instagram changed her life and how it led her from graphic design to fitness to content creation, and ultimately coaching. We also chat about how this has been a year of hustle, but she’s ready to slow down; what inspired her to start using TikTok; how Tiktok really embraces creativity and specific niches; 3 parts of talking to camera and captions; putting soul into your brand; her favorite apps and tools; and why “what should I post today” should be your last question in the content creation process. You’ll leave this episode empowered to show up as your authentic self on social media!

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This episode is brought to you by my signature Instagram courses

Connect with Jera on IG @jera.bean

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My website: shinewithnatasha.com

On Instagram @shinewithnatasha

Jess Ekstrom is the founder and CEO of Headbands of Hope, a company that donates headbands to kids with cancer with every headband sold. Headbands of Hope has been featured on the TODAY Show, Good Morning America, QVC, The View and worn by celebrities like Kelsea Ballerini and Khloe Kardashian. More importantly, Headbands of Hope has donated over 600k headbands, reaching every single children's hospital in America and 22 countries.

Jess is also the bestselling author of Chasing the Bright Side and creator of Mic Drop Workshop, an online course and community for women to become paid keynote speakers. Jess lives and travels full-time in her Airstream with her husband, Jake, and their 70 lb dog, Ollie.

In today’s episode I’m with my fellow yellow girl, Jess Ekstrom. Jess shares her inspiring story about starting Headbands for Hope and how it led to her becoming a speaker, writer, and founder of Bright Pages. We also chat about why she’s not a fan of the 5 year plan, letting go of “founder syndrome”, learning to be patient with business growth, the many positives of virtual events, her 4 criteria for booking a speaking gig, what surprised her about recording her audiobook, and her journey of living in an Airstream. I loved this conversation and I know you will too!

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In this episode you’re listening in on an Instagram Live I did all about how to become an authority online – how to be known as an expert in your niche and be in demand when it comes to speaking and podcast interviews.

I share my journey to becoming an authority online, what that means, and how it can help your business moving forward. Then I tell you all about my new Instagram Authority Mastermind for female entrepreneurs ready to show up confidently on Instagram. Finally, I answer some of your most asked questions to end the episode. I’m dropping the gems so you don’t want to miss this one!

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My website: shinewithnatasha.com

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Alex Black coaches managers to build happy and efficient teams so they can maximize their time and impact. She has a Masters degree in Public Administration from NYU where she studied management and leadership and is a certified MBTI practitioner.

I met Alex when we were both part of the same membership program. I love the way she helps entrepreneurs manage their teams by stepping into their leadership strengths. She makes having a team and communicating with clients so much less intimidating. In today’s episode Alex gives so many tangible strategies you can take into your business right away to be an effective leader when hiring and/or as the client. We chat about where to start when you’re ready for a team, how to effectively give feedback, why some entrepreneurs struggle with delegation, aligning expectations, establishing a normal routine of conversation, getting very clear on your purpose and your values, being intentional about setting norms, and Alex’s #1 tool for leading well.

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I am back for another solo episode and sharing my real and exciting, but overwhelming, experience with business growth over the last year. A year ago I was doing client management, had a few courses, and I was doing some speaking but nothing crazy. Now things have shifted to where I am in demand as a speaker and thought leader, my product offers look different and my services have changed as well. Today I want to bring you into the struggles that I've been facing since the rapid growth of my business. In this episode I share my goals, investments, team building, systems and offers. I also answer a few of the questions you sent in about scaling.

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Referenced:

Tyler McCall's Visionary podcast episode

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Kahlea Nicole is an Influencer Coach, the founder of Gal Getaway, and a major goofball with a serious taco obsession! Four years after deciding to launch a blog her freshman year of college, she has become a full time entrepreneur that has hosted 15 events for over 500 women, worked with 100+ brands on varying partnership campaigns and coached over 50 women on how to monetize their digital influence through brand partnerships.

Kahlea is back for season two and we’re talking all about content! We chat about how her content has changed over the last year, her Reels vs. Stories workflow, a case study she did on Stories, and how to build relationships in the DMs. Kahlea also shares exactly, step by step how she got 70+ leads from a story sequence she did as she was launching a new program. She drops so many gems you’re definitely going to want to take notes!

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Berrion Berry is a Menstrual Health Educator, Integrative Health Practitioner & the Founder of The Flo Academy. Part of her mission is to teach menstruating individuals how to master their menstrual cycles one period at a time.

As the founder of The Flo Academy, Berri focuses specifically on teaching those who identify as female entrepreneurs or modern women, how to have better periods and healthier hormones, through online menstrual health education. From hormone balancing to cycle syncing, to mood enhancing and self healing, Berri covers it all and is excited to help you have your best period yet.

We have one of our most loved guests from Season 1 back on the show and I can’t wait for you to hear our conversation today. If you aren’t familiar with cycle syncing as well as the phases of your period and haven’t already listened to Berri’s first episode, go check that out HERE and we’ll meet you back here when you’re done! In today’s episode we chat about how burnout can effect your period, what it means to “bleed and be”, she gives me some tips for fighting my monthly headaches, and why you may feel hungrier different times of the month.

Then we go into a Q&A session with amazing questions from you guys, such as: what tasks do I do during the different stages of my cycle, how do I cycle sync if my period is not regular, what should I expect when stopping birth control, how do I stop pregnancy if I’m not on the pill, and can I cycle sync if I’m on hormonal birth control? This episode is jam packed with beautiful body literacy information and I know you’re going to leave so empowered!

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Connect with Berri on IG @berrionlberry

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My website: shinewithnatasha.com

On Instagram @shinewithnatasha

Award-winning* digital marketing strategist and entrepreneur, Amanda Kohal found her way into entrepreneurship after getting “asked to leave” her corporate job and started, THE WOLFE CO.

THE WOLFE CO. is an online platform, community and academy that teaches entrepreneurs how to build and market their brands through digital and social media.

A firm believer in creativity, a good brainstorming sesh and empowerment, Amanda is committed to providing a space for entrepreneurs to connect, learn and grow from one another. You can follow and learn more about her on Instagram at @thewolfe.co.

Some accolades Amanda’s proud of include, her recent win at the *2019 Canadian Marketing Association Awards, where she took home Bronze for a B2B Customer Experience Campaign she developed primarily leveraging the functionalities of LinkedIn mail, paid ads and email marketing. She’s also been nominated by RBC + Women of Influence for the Canadian Women Entrepreneur Awards.

Amanda was in marketing for 11 years and always thought she would take over as the CEO of a company. Eventually she started to get the itch for a more open field for creativity and made the decision to start her own business at the end of 2019 which led to her quitting her corporate job and becoming a full time entrepreneur in September of 2020. In this episode we chat about her move to Mexico, growth tactics we find distasteful, how to create an IG strategy that is sustainable, using your IG feed as your base and repurposing to the other channels, listening to your audience in order to create content, the importance of nurturing your audience, when to use hashtags, as well as so many tips and tricks for boosting your engagement.

SHOW NOTES

Lights, Camera, Reels: Instagram Reels Mini Course

Connect with Amanda on IG @thewolfe.co

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My website: shinewithnatasha.com

On Instagram @shinewithnatasha

Molly Ho is an Asian-American entrepreneur who helps aspiring and new entrepreneurs with their mindset, marketing, and money. She is the founder of Keep Getting Paid, a one-stop shop and resource for all your business and marketing needs.

Today I’m chatting with Molly all about digital products because she is an absolute pro! She talks to us about how she made $80,000 in 2020, her biggest mistake and success in the beginning of growing her business, how her product launches have evolved over time, why she likes selling lower ticket products vs high ticket services, her favorite types of digital products, the tools and platforms she likes to use, why she chooses to grow slowly, and how she’s using Clubhouse to grow her business.

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Check out Molly's Ultimate Crash Course on Clubhouse HERE

Connect with Molly on IG @mollyhostudio

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Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

The queen of VIP days is here and we’re doing a deep dive that will give you all the information to decide if VIP days may be for you. I give Jordan all the credit for getting me out of monthly social media management burnout and into my new service where I get to work one on one with clients for one day. In this episode, she shares her story of starting VIP days when no one else was doing them, why VIP days were the perfect fit for her, Jordan’s behind the scenes story of going from monthly management to VIP days to now coaching others on how to implement their own intensives, how she manages her energy, in what ways VIP days are different from strategy sessions, her favorite tools and systems for her personal business as well as for VIP days, and so much more!

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The Done In a Day™ Virtual Conference is March 8-9, 2021 and is THE event to learn how to structure & sell a VIP Day in your virtual service based business. Register at doneinadayvirtualconference.com.

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Sonia Elyss is a Business Marketing Strategist and founder of Round Twelve.

Callie Rojewski is a customer marketing expert. She helps startups attract and retain customers by creating hype, building community and activating raving fans. Throughout her career, she's helped brands such as Ben and Jerry's, Patagonia, and Athleta as well as startups in various industries incorporate customer insights into their growth strategies.

Maritza Tobon is founder of Unruly Media Group, a marketing agency & education platform for eCommerce & membership brands.

Today we're talking all about Clubhouse. Clubhouse is the new audio-only social media platform that has taken the world by storm in the last couple months. But is it for you and your business? In this episode I give you a quick intro to Clubhouse and a few of my thoughts. Then we’re diving into the pros and cons of Clubhouse as well as some tips for using the app with some of my friends; Sonia, Callie, and Maritza; who have been using and researching Clubhouse. They share their thoughts about what’s great, what’s not so great and their opinion on the opportunity with Clubhouse. I wanted you to be able to leave this episode with all the insights in order to walk away confident in whether or not to choose Clubhouse for your brand and business.

*While we briefly touched on this in the episode, I think it's very important to consider how you're creating an accessible space for your audience, including those who may be hearing impaired or deaf, along with creating safe spaces for POC and LGTQB from hate speech. I've been listening and learning about how this is taking shape on Clubhouse, and if the platform will address this as it continue to grow since it's still in such early stages. My game plan of action is using the strategies mentioned in this episode and focusing most of my energy on my primary platform of Instagram for creating content for everyone to consume. If they don't make the changes needed, I'll be dipping out. If they do, I'll be happy to promote it and continue to share insights with you.

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Connect with Sonia on IG @soniaelyss

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Annie is the co-founder of Olea and Fig, a brand strategy and marketing firm for women entrepreneurs. Armed with an Engineering and Business degree, along with side hustle experience in the fashion industry, Annie now works side-by-side with her sister Terrie to help brands become the go-to in their market.

I loved my conversation with Annie and I know you’re going to as well! In this episode we talk about society's definition of success driving Annie's business in the beginning, how a European vacation was a wake up call, creating a business that combined her passions – strategy and visual, how Annie built a system to work more effectively, navigating working with her sister who is her complete opposite and time zones away, the tools she loves to use in her business, why she sees being a small business owner as a huge advantage over corporations, and so much more!

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Your FREE Guide to Shining on the 'Gram

Connect with Annie on IG @oleaandfig

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Kate Davis is the Founder and CEO of Knockout, a collection of safety rings for women. From childhood Kate was taught about the dangers of navigating the city as a girl. She quickly realized this was not the world she wanted for girls and women, and she developed a lasting interest in making women feel more powerful through personal safety. Kate believes personal safety should feel fun, rather than burdensome. With Knockout women can carry their personal safety as part of their daily style without having to compromise. More than just jewelry, Knockout is a community for women looking for camaraderie, encouragement, safety tips, and financial advice. Through Knockout, Kate wants to help women tap into their own power.

Even from a young age, safety was important to Kate and something she was thinking about on a daily basis. Little did she know, many other women were thinking about it too. In today’s episode we talk about what led Kate to creating safety jewelry, how she creates many of the pieces in her living room, having conversations with other women about staying safe, why Kate chose to use press for advertising, identifying areas that your customers care about outside of just the transaction, using video to connect with your audience in ways captions and product photos can’t, how Kate found the confidence to start making Reels, engaging content when you’re selling products, and so much more.

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Lights, Camera, Reels: Instagram Reels Mini Course

Use the code SHINE25 for 25% your orders at hi-knockout.com.

Connect with Kate on IG @knockout.ny

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Tianna Tye is a Certified I/O Psychologist and Team Dynamics Consultant. She has worked with clients ranging from small business to Fortune 500 Companies valued at over $1B. She works with teams of all sizes to improve communication and get back to working as an accountable and productive unit.

This episode is on my most requested topic – hiring! So of course I had to bring the pro on with me, Tianna Tye. Tianna always had a deep interest in psychology and thought she would be a therapist, but quickly realized after working in an office that it just wasn’t for her and went into I/O psychology. She now digs deep into the human psychology of where we spend 1/3 of our life…work. In this episode I ask her all our burning questions about hiring a team and she gives amazing advice. We talk about how to be better and lead better when you have a team, the glamorization of being a solopreneur or having a big team, some of the myths of hiring, the three pillars of successful team building, determining what team members you need, and so much more. Whether you’re making more hires in your business or thinking about your first, this is such a helpful episode.

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Your FREE Guide to Shining on the 'Gram

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Topsie is an Executive Mindset Coach for 6 figure earners, and Corporate Consultant for inclusive workplaces at Topsie VandenBosch Coaching, LLC. She is a first generation immigrant who grew up in a small town in Michigan. She practiced clinical mental health therapy for 9 years, and closed her successful brick and mortar private practice in 2020 to pursue a full time career as an Executive coach, Educator, and Corporate Consultant.

If you follow Topsie, you know her vibe is so good! I have loved her since I found her during her huge growth during the BLM movement. I am so happy to have her on the show today. She started in the mental health/therapy space and then realized working for herself as a mindset coach allowed her to be herself and impact as many lives as possible. Get ready because you’re about to get called out! We’re getting deep in our conversation on this episode and talking all about learning the power of our voices during the Black Lives Matter movement, how the feeling of imposter syndrome really means you’re doing something brave, being copied as a creator, the fear of a bad review or feedback from a client, business burn out, creating boundaries around opportunities, and so much more. I am shook after this conversation and I know you will be too.

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Your FREE Guide to Shining on the 'Gram

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A 2020 Year in Review! I love these episodes from other podcasters where they break down their income, expenses, and what worked/what didn’t work for the year. I thought it would be cool for you guys to see inside my business and then when we come back in 2022 we can see how things have changed and grown. 2020 was the biggest year of growth for me as I officially hit six figures in my business!! In this episode I’m giving you all the details of how I went from making $14,000 in 2018 to over $100,000 in 2020. I’m also sharing the shifts I plan to make in 2021.

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Tasha's Toolbox: 27 Tools to Help You Shine on Instagram

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Danielle Bayard Jackson is the founder of TELL Public Relations, a diverse, women-powered agency dedicated to helping female entrepreneurs increase their visibility and enhance their reputations. Danielle leverages her years as a high school teacher to lead an education-based PR agency that shows women entrepreneurs how to be their own publicists through unique courses and workshops. She also speaks nationally about the importance of PR for solopreneurs and diversity in the media landscape.

It’s the final episode of Season 1 and we have come completely full circle to bring you my very first Season 1 interview guest, Danielle Bayard Jackson. She and I are tackling how to address the hard things going on in the world while strengthening your reputation and presence in the online space. We chat about when and how to speak up about the things that matter to you, staying in touch with what’s going on, being mindful of who is on the other end of your content, why “thoughts and prayers” can fall empty, taking inventory of your associations and partnerships, and health measures and empathy moving into 2021.

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Your Guide to Instragram Guides Mini-Course

Connect with Danielle on IG @tellpublicrelations

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Joi is a multi-passionate creative entrepreneur, educator, content creator and community builder. Her mission is to inspire multi-passionate creatives to embrace their many talents as a gift, not a burden.

I am so excited to have Joi on the show. I always love collaborating with Joi because she brings so much energy and wisdom. It seems we always end up talking about the things I feel need to be talked about more in the entrepreneur world. In this episode, Joi shares how she struggled to find her “thing” and then used her blog to empower herself to have a platform of exploration which eventually snowballed into the business she has now. We chat all about being a multi-passionate creative, how to allow your passions to be points of connection for your audience, building a space of energetic alignment rather than scarcity, why the act of focusing can often feel abstract, how to take yourself to a conference of one, and so so much more!

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Check out the BRAND NEW Sol Studio website at: solstudiomarketing.com

Join The Joi Knows How Collective

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It's my birthday!! And today I'm bringing you a bonus episode with a very special guest...my fiancé, Marlin! You guys asked the questions and we have the answers. We chat about work/life balance, working from home together, what the BLM movement this year has meant to us, our biggest pet peeves, our favorite things to do together, and where we see Sol Studio in 5 years. We had so much fun recording this one and hope you love it!

Get my IG Reels Course HERE: Lights, Camera, Reels: Instagram Reels Mini Course

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Kat Brendel’s love of stories led her to study journalism and build a career in media. After getting a boatload of marketing experience in South America, the US, and Europe, she learned not just how to tell good stories, but how they can drive businesses forward. She hosts the Leading Rebels podcast, co-founded CoWomen, and collaborates with bosses like you to launch & grow your podcast to grow your audience, impact, and business!

If you want to start a podcast, learn more about podcasting, or just understand how your favorite podcasts work behind the scenes this is definitely the episode for you! Kat shares openly all her best tips, tricks and advice for podcasting and you’ll seriously be ready to start or scale your own by the end of the episode. Kat and I chat about her journey in business; whether or not she feels the podcast industry is saturated; how to make your podcast profitable and/or use it to grow your brand; the know, like and trust factor; her favorite resources for recording and editing, how often you should release an episode, and so much more!

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Bree is an Instagram coach focused on helping business owners sell on Stories with a Reels strategy to build organic growth.

When Bree came to me and asked if I’d like to host a 30 day Reels challenge with her I immediately said heck yes! As two Instagram marketers that live across the world from each other, I had no idea what the journey would look like. We put together the challenge and essentially figured out Reels along the way together. In this episode we review what the 30 day challenge taught us as well as what we think should be next for your Instagram strategy.

Get my IG Reels Course HERE: Lights, Camera, Reels: Instagram Reels Mini Course

Bree's 30 Day Reels Challenge

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Connect with Bree on IG @breedesigns_

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Margo Carroll is an email marketing strategist and sales funnel copywriter for online business owners. She helps expert course creators & service providers grow their business with webinar sales funnels through high-touch Funnel Build Intensives and her signature course, the Trailblazer Toolkit™️. She lives on a small island north of Seattle with her husband Jeff and two vibrant toddlers. If you’ve always thought “sales” is a synonym for “sleazy,” you’re in for an empathy-driven marketing treat from Margo.

My interview today with Margo is packed with so much value! She and I chat about how she started as a social worker (and the ways it prepared her for the work she does today), how to treat your business as more than just a “small” side job – even when you’re first starting out, why funnels are important, using webinars as PR, using customer feedback to write your copy, her favorite tools for implementing webinars and so much more! You’re going to want to take notes on this one!

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Connect with Margo on IG @margocarroll

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In today’s episode we’re going to grab our coffee or tea and sit and chat! The first part of the episode I’m sharing about some of my favorite things right now as well as what I’m working on in my business – the big pivot I’m making, why I’m changing things, the moment I realized it was time to transition, and how I’m navigating client break ups. In the second half you’ll hear my thoughts on Black Friday – what I did last year, the mistakes I made, and tips and tricks for making sure your offers are successful. Join me for this conversational episode that I hope inspires you to keep your big goals at the front of your business!

REFERENCED

Alo Yoga

Click Up

Things

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Joelle Bradfield is a boudoir photographer based in the Midwest. She loves a good book, spending time with her hubs, and working on her business from Starbucks!

I have been so inspired by Joelle’s story and expertise and can’t wait for you to hear all she has to share. Joelle fell in love with photography in high school, which led to starting her own business that she has evolved and niched down over the last 9 years to now include boudoir photography, branding, and coaching. In today’s episode we chat about how to find peace in your business, really loving yourself enough to mess up and try again, pricing tiers, how to know what to offer people in your DMs, setting up client communication workflows, practical tips for growing on Instagram and so much more!

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Connect with Joelle on IG @thejoelleelizabeth

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Louise Henry is an online entrepreneur and educator over at louisehenry.com. She's on a mission to empower entrepreneurs to confidently own their online presence. She does this by sharing free tutorials on her YouTube channel and through her online courses, Website that Wows and Uplevel with Asana. She loves seeing entrepreneurs bring their big ideas to life and believes that they shouldn’t be held back by the tech stuff!

Louise and I met in person about 2 years ago and it has been amazing to see her brand and business grow so much since then. She has gone from digital nomad to working from home and has seen massive growth since implementing launches into her business. In this episode she shares about the evolution of her business, why traveling was such an important part of her life and business, how to really focus on what people need, why her second launch went so much better than the first, keys to success on youtube and so much more!

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Check out the new Sunshine Shop at solstudiomarketing.com/sunshine-shop

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Today we are talking about Instagram Reels! I’ve brought together some of my favorite Instagram marketers and experts to go in depth on our honest thoughts and experiences when it comes to Reels. In this episode you’ll learn how the algorithm is favoring Reels, what to do if you’re feeling overwhelmed, why being an early adopter is important, value over perfection, how to get over your fear of being awkward, and ways to adapt your strategy from Tiktok to Reels. Get out your notepad because this episode is packed with tips and tricks!

Tyler J. McCall is a business and Instagram marketing strategist for online business owners and digital entrepreneurs and the founder of the Online Business Association. Connect with Tyler on IG @tylerjmccall

Diana Briceño is Head of Content at VEED - an online video editing startup on it's way to $10M ARR. Connect with Diana on IG @veedstudio and @dianagetssocial

Amber Romero is the owner of A Creative Co., a boutique social media and content creation agency, serving women-owned creative businesses. Connect with Amber on IG @a_creativeco and @amber.n.romero

Taylor Loren is a brand builder & marketing strategist who is really, really good at creating content that converts. Connect with Taylor on IG @taylor.loren

Don't forget to sign up for the Mini Reels Course waitlist at solstudiomarketing.com/reels

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It’s the episode you’ve been waiting for! I officially hit 10K followers on Instagram and I’m here to share all the details. I’m so honored and thankful for you and this little yellow community that has helped me get here. In this episode I’m talking about 10 lessons I’ve learned along the way (with maybe an extra bonus if you stay until the end!), why I almost didn’t start my Instagram account, and my thoughts and reflections from hitting 10,000 followers.

Don't forget to check out the new Sunshine Shop at solstudiomarketing.com/sunshine-shop

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@dianagetssocial

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Dielle Charon is a business coach and time management expert. She helps ambitious woman balance their dreams and demands while selling out of their offers!

When I started my podcast I knew I had to have Dielle on the show. I have loved seeing her entrepreneurship journey evolve and she has so much to offer. In today’s episode we chat about how Dielle tried many different things to find her niche, how to have a transition period between jobs, understanding that your business is going to cost money, her hiring process for new team members, the “one thing” method, and so much more!

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Connect with Dielle on IG @diellecharon or her website schoolofambition.com

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Tiffany Ellis is the Creator of Pods & PR and Owner of Perennial Resolutions. She’s been a leader for over a decade for a number of Fortune 500 organizations before stepping out to build the platform known as Pods & PR. She is skilled at career mapping, mentorship, development planning, interviewing, teaching, training, speaking and all things leadership and development. She is also a natural motivator of people and incredibly passionate about leading people to connect with their life's purpose.

Tiffany and I start today’s conversation by talking about how and why she founded Pods and PR, which is like a book club for podcasts! Then we take some time to discuss mental health. July is Minority Mental Health Awareness Month. Mental health conditions do not discriminate, but background and identity can make access to mental health treatment much more difficult. I’m honored to have Tiffany on to talk about why minority mental health is so important, the struggles we face, and how we can create change.

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Connect with Tiffany on IG @pods_and_pr or her website: podsandpr.com

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Breonna Queen is a lifestyle YouTuber and video consultant. Amassing over 75,000 YouTube subscribers & over 5 million views, Breonna has been featured in HBO, Buzzfeed, OWN, HuffPost and more.

Breonna creates amazing content and she has so much to offer and share with us! I love the story of how she “fell” into Youtube and then used it to grow an incredible business. In this episode we chat about the different ways to make multiple streams of income, the questions Breonna asks before naming her prices, her 4 rate structures as a speaker, how to learn to shake off negative comments, the 3 strategy questions when it comes to video, and how journaling has helped her reach goals. You’ll finish this episode excited about making content, building a community and making money!

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Connect with Breonna on her website: breonnaqueen.com, IG @breonnaqueen or on YouTube at Breonna Queen

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Kat Gaskin is a graphic designer, content planning expert and creator of The Content Planner - the first and only physical planning system for your blog and social content. Kat helps discouraged business owners create a clear path towards achieving their social media goals, so they can be more abundant in wealth, prosperity and purpose. With a 6-figure e-commerce brand and a recent $100k launch in her back pocket, Kat brings results-driven expertise and step-by-step strategies to her online community every day.

Kat and I connected on Instagram talking about conferences and I’m so excited she agreed to be on the podcast today. In this episode we dive into how conferences and events can be great investments and opportunities for business owners. We chat about Kat’s journey as a business owner – how she went from e-commerce to doing events and speaking engagements, how she incorporates a learning and doing component to workshops, the biggest expense when hosting an event, using Instagram stories to prepare for speaking, and how to create more diverse companies and events. Our conversation will leave you with inspiration and ideas to take to your own business!

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Connect with Kat on IG @thecontentplanner or her website: thecontentplanner.com

You can check out her workshops at workshop.thecontentplanner.com

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Michelle Murphy is a trademark and contract attorney for creative entrepreneurs. Michelle has combined her passion for creativity and building a business with the legal knowledge she has obtained and study over the past 7 years.

I always get asked about legal, contracts, trademarks, etc and I seriously have no clue! So I brought on a guest that knows all about it and can share her amazing knowledge with you. In this episode we chat about the dream that inspired Michelle’s business, the weirdest trademarks, researching before you brand, how simple tips can feel revolutionary to your audience, TikTok, and when to hire an attorney. Michelle gives us all the things in order to protect ourselves and our businesses.

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You can connect with Michelle on her website: wilsonmurphylaw.com, IG: @thetrademarkattorney_, or TikTok: @thetrademarkattorney

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In this episode, I wanted to bring together Black female entrepreneurs that are making waves of change right now as we fight against the injustices against Black people in America and all over the world. As a Black woman myself, I feel all of this so deeply and knew I needed to speak up. Speak up to let other women of color know that I hear them and also speaking up to inform my non-Black listeners on ways they can be allies in this movement and beyond to create more inclusive communities in the entrepreneurial space.

Danielle Bayard Jackson is the founder of TELL Public Relations, a PR agency dedicated to helping underrepresented groups get the shine they deserve. You can connect with Danielle on her website: www.tellpublicrelations.com or IG: @daniellebayardjackson

Martina Lindo is a multi-passionate entrepreneur, podcaster, and storyteller helping millennials find purpose and pursue purpose. You can connect with Martina on her website: www.thebloomprintcreative.com or IG: @_martinakristian

Berrion Berry is a Holistic Menstrual Health Practitioner & Educator. You can connect with Berri on her website: www.fixyourflo.com or IG: @berrionlberry

Dielle Charon is an online business coach and helps side hustlers reach six figures as an online coach. You can connect with Dielle on IG: @diellecharon

Tiffany Lanier is a Clarity Coach, Keynote Speaker and Founder of The Morning Shift Co. and is a leading voice in personal growth, well-being, and conscious leadership. You can connect with Tiffany on her website: www.livewithtiffany.com or IG: @Livewithtiffany

RESOURCES

Rage + Rest

Be Ok with Being Wrong

A Class Divided by Jane Elliott

This is a Rebellion, not a Riot

13th by Ava Duvernay

Managing Interracial Friendships in a Time of Racial Unrest

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Charlotte is on a mission to help small business owners ditch the hustle, and grow businesses that let them live life unchained from their desks. Using tools like Dubsado, she helps people automate and elevate their client processes (like onboarding and offboarding) so they can focus on growing their business, not just maintaining it.

Charlotte is the Dubsado queen and she has saved my life when it comes to my processes and onboarding clients – what used to take me hours now takes minutes! Dubsado is a very robust tool and I was not using it to it’s fullest capabilities until I hired Charlotte. In this episode we are talking all things client management – 3 types of tools you should be using, why to invest in a CRM system, making a plan before you dive in, great questions to ask on lead forms, how to vet clients and so much more. You will leave ready to get organized and be at the top of your game with your clients!

Dubsado - This affiliate link gives you 20% off your first month or year of Dubsado.

The Shine Online Webinar - 60-minute webinar training to learn how to easily create Instagram content that your audience loves in just a few hours each month

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You can connect with Charlotte on IG: @charlotteisaachq or her website: charlotteisaac.com

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May is Mental Health Awareness Month and with that in mind I’m bringing you a bonus episode packed with some real talk from a few of my entrepreneur friends and me. I know as an entrepreneur that struggles with mental health myself it’s hard to find people to connect with and to feel like you’re not alone. I’m sharing my journey along with four incredible women that have opened their hearts to share their own struggles and wins. I hope you’ll walk away from this episode encouraged and with ways to support your own mental health in your business.

Megan Reed is Chief Fun Officer of Megan Reed Creative, expert at all things creativity, confidence, and coffee. You can connect with Megan on her website: www.meganreedcreative.com or IG: @meganleighletters

Jess Massey is Owner + Founder of Hustle Sanely®, Planner Designer, Productivity Expert, and Host of The Hustle Sanely Podcast. You can connect with Jess on her website: www.jessicamassey.com or on IG: @jessmmassey + @hustlesanely.

Karsen Murray is the CEO of Hype Gal - a brand strategy & copywriting studio that helps brands get noticed in a crowded marketplace so they can increase their revenue. You can connect with Karsen on her website: www.hypegal.co or on IG: @hypegal.co.

Bea Mangar is CEO at Bea Mangar International, nomadic Personal Brand Architect helping dreamers and doers build a purposeful and profitable personal brand that's true to who they are. You can connect with Bea on IG: @bea_mangar, her website: www.beamangar.com or YouTube channel: https://youtu.be/enoWQK4PvWc.

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Michelle, owner of MKW Creative Co., is a creative brand designer who works with entrepreneurs and small businesses that want to really define the meaning of their brand. Michelle has helped hundreds of small business owners create visually compelling brands that are inspired from traveling to over 50 countries. On the side, Michelle hosts an online Facebook community called “Kiss My Aesthetic” that brings together creative people from all over the world to talk about branding, marketing, entrepreneurship and travel.

Not only is she an incredible designer, but if you want to know the ins and outs of TikTok, Michelle is your girl! I have been trying out TikTok recently and Michelle’s tips and tricks have been a huge help so I knew I needed to bring her on the podcast to share with you all as well. We chat about the evolution of her going from designing to dipping into TikTok education, how she downloaded the app as a dare and discovered she could actually use it to get clients, putting yourself in the expert category on TikTok, using trends to leverage your brand, and as a bonus we talk a little about branding as well.

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Natty Valencia is a Canadian artist, songwriter and producer. In pursuit of a more holistic and creative life, Natty moved to the island of Bali where she's spent the last couple of years discovering her voice, style and story. She is also a certified hypnotherapist & NLP practitioner, and her musical work has been featured in Buzzfeed, Elite Daily and Seventeen. Natty has also been recognized by the National Eating Disorder Association for using her voice to spread the message of empowerment for young girls' self esteem.

Natty and I connected online, but we are truly kindred spirits and our relationship goes so much deeper than the Facebook group we met in. I am so inspired by her energy and thankful to have her in my life. Every so often, Natty and I have a meeting to connect with each other and catch up on life and business, which often turn into incredibly inspiring and fun conversations. This podcast episode is a little sneak peek into one of our chats! We talk about coping with life while in limbo, staying stuck in an old dream, the importance of hobbies, Natty’s self-care toolkit, why writing is so important, and finding joy in your business. I know you’re going to love this one!

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Since starting my own business at the age of 21, my journey to building Sol Studio has been full of ups and downs, twists and turns, and everything in between. I hope you'll be inspired as I share how an abruptly ended internship gave me the push I needed, the ways I bootstrapped my business, sacrifices I had to make along the way, how I learned when to say yes and when to say no, my mental health lessons, and ultimately how I’ve gotten to where I am today.

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Tiffany Lanier is a leading millennial voice in personal growth, conscious leadership, and meaningful work. She is an Inspirational Keynote Speaker, Clarity Strategist and Founder of The Morning Shift Co, a personal growth and well-being company dedicated to helping us intentionally hold space to enhance the way we live, lead, and work.

I was so inspired by my conversation with Tiffany and I know you will be too. When I first read Tiffany’s story I was so drawn to how strong she is and what amazing wisdom she has to share with fellow female entrepreneurs. In today’s episode Tiffany shares her “accidental” start to entrepreneurship and it’s a story that will inspire so many. We also chat about her first pregnancy, postpartum depression, how a virtual morning show she started ultimately helped her heal, how she uses what she’s learned with her clients, why she thinks rest is underestimated and so much more!

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I have three amazing guests on the podcast today for a fun panel all about the book we contributed to, Branding Quickies: A Collection from 20 Women Killing it in the Branding Game.

Peggy Bree is the Founder and Creative Lead at BLANK ROOM. From Toronto, she is currently a Part-Time Digital Nomad, a driven Side Hustler, and a huge supporter of the "Collaboration over Competition" movement.

Debbie Arcangeles is a remote entrepreneur and host of The Offbeat Life. A podcast where she interviews individuals who are location independent and digital nomads. She is an expert at turning hobbies into profitable businesses and monetizing podcasts. Debbie is also the founder of Howtocreateapodcast.com, an all in one resource for learning how to start and take your podcast from hobby to profitable business.

Cassandra Le is the founder and creator of The Quirky Pineapple Studio (TQP Studio), a communications and content marketing studio for impact-driven businesses. TQP Studio helps impact-driven businesses increase their visibility by sharing their message and mission through storytelling and strategic content to reach more clients and build communities of engaged supporters!

It was so much fun getting to be a part to this amazing book full of wisdom about branding your business with 19 other female entrepreneurs. Peggy brings the questions for the discussion today as we talk about writing our pieces for the book and share a few more pieces of wisdom. We chat about how to own the fact that we are creatives, but also want to make money; the importance of having multiple streams of income; niching down; why we love Instagram: lessons learned along the way; and so much more!

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Kahlea Nicole is an Influencer Coach, the founder of Gal Getaway, and a major goofball with a serious taco obsession! Four years after deciding to launch a blog her freshman year of college, she has become a full time entrepreneur that has hosted 15 events for over 500 women, worked with 100+ brands on varying partnership campaigns and coached over 50 women on how to monetize their digital influence through brand partnerships.

I admire Kahlea so much for how she approaches creating her content and staying true to herself. You’re going to love our conversation today where we chat about how she was always told she was “too much”, ways to prioritize your day, finding your purpose outside of productivity, setting boundaries in your business, and a ton more! You’ll leave this conversation feeling confident and ready to grow your influence online.

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In this solo episode I’m giving you the lowdown on what the Instagram algorithm looks like for 2020 and how it affects you, as a brand, trying to grow your Instagram. The algorithm is always changing and evolving; learning and getting smarter. I really took my time to research everything you need to know and am sharing it with you today. You’re definitely going to want to take notes on this one!

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Megan Naasz is a CPA who helps entrepreneurs ditch the overwhelm around money, build confidence and learn how to pay themselves more through 1:1 and group coaching programs.

Megan helped me get my money stuff together! I came to her after having a very bad CPA/bookkeeping experience and she changed everything around for me! Today’s episode is going to leave you feeling empowered to manage your money in a successful way without it being scary or anxiety ridden. Even though it may seem like everyone has their money stuff together, it’s really not true. You don’t have to be embarrassed about where you are and getting your money in order can actually be a fun process. Megan shares with us how to make bookkeeping easier, when you should jump in with an LLC, tips for which accounts you should open, how to have a successful tax season, and so much more!

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Instagram Stories are my jam! I think they’re the single most important part of your Instagram strategy. With at least half of all Instagram users on Stories (that’s 500 million people!), it’s a huge feature for building your business. In my new course, Shine on Insta Stories, I’m spilling all my tips, tricks and secrets for showing up on Stories.

So many of you have DMed me and said you want to use Stories more, but there’s always something holding you back. In this episode, I’m answering some of your biggest questions about how to show up on Stories and not feel completely overwhelmed.

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Berri is a period coach & PMS nutritionist that teaches women how to have pain free periods and optimize life in flo.

Calling all female entrepreneurs…nothing is TMI in this one as we’re talking all about periods! You’re going to love how Berri drops so much knowledge to help us get in sync with our flo. Berri and I chat about when to be internally or externally focused, how to control your workload before it gets chaotic, the potentially harmful effects of birth control, PMS nutrition, and ultimately how to honor your cycle and your body each week of the month.

My NEW Shine on Stories course

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Connect with Berri on Instagram or her website

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Karsen is bipolar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.

Karsen and I started out as Instagram friends and then became in real life friends from the first time we met – we got deep with each other quickly and we’ve been friends ever since! You’re going to love my conversation with Karsen as she shares about when and how she was diagnosed with bipolar disorder and how her diagnosis has played into her role as an entrepreneur. We also chat about how she started her business, Hype Gal; how to really find what you love vs. doing everything; the practices she uses to create rest and margin in her life; how being cute in your email subject lines is a no-no, and so much more!!

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Connect with Karsen on Instagram @hypegal.co

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Danielle Bayard Jackson is a publicist, author, and certified women's coach. As a multi-passionate woman, she balances several roles with one objective: to help women be SEEN. At her PR agency. STRIDE Media Group, she helps female entrepreneurs connect with media outlets. As a friendship coach at The GIVE IT A REST Movement, she helps millennial women connect with other women for companionship and support.

Danielle is one of the people I look up to the most because she juggles so many things and she’s amazing at all of them. I really think you’re going to appreciate all the expertise she has to offer in today’s episode. She and I chat about networking as an introvert and extrovert, how to lead with the most important stuff when introducing yourself, combatting loneliness as entrepreneurs, understanding that friendship is not natural and it takes work, and so much more.

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Connect with Danielle on Instagram @girlgiveitarest or on her website

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Bravery and boldness beats planning and strategy every time.

Sarah Williams is the owner of Rebel Office, an online resource and community platform for ambitious, female entrepreneurs embracing the laptop lifestyle and using their businesses as a platform to design their dream life. Sarah's made it her mission to help online entrepreneurs beat the stats, overcome what's holding them back and achieve their wildest dreams.

Sarah is my business bestie and the one I turn to when I need support. She and I met in a group program that took a face plant about halfway through which forced us to have to rely on each other. We’ve been each other’s coaches, best friends, and worked in each other’s businesses at times. Today we’re welcoming you to sit in on a conversation about some of the biggest lessons we’ve learned along the way – the good, the bad and the ugly. We share how we determine what to charge for our services, the ways to attract the right people, how saying no is empowering, where to put your energy to have the most growth in your business, and lots more!

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Connect with Sarah on Instagram @sarahwilliams207 and @rebeloffice

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We don’t find our purpose, we create it.

Quinn Tempest is an entrepreneur and brand strategist based in Phoenix, Arizona. She helps entrepreneurs and small business owners uncover their unique purpose and bring it to life in everything they do in their business - both online and off. She is the founder of Create Your Purpose℠, a philosophy, mindset, and a membership community made up of like-minded entrepreneurs dedicated to living their lives and building their businesses on purpose and with purpose. Her expertise is in branding and holistic digital marketing strategy, and she’s a highly-rated speaker and workshop leader at conferences and organizations around the country.

Quinn has been such a huge part of my business and I’m so excited to have her on the show today. She’s my mentor, has influenced much my growth and I’m incredibly blessed to be a part of her community. We chat about how Quinn always dreamed of being an actress, her first job after acting that led her to becoming an entrepreneur, how a year long yoga training helped her reset and recharge, all the steps she took to create the business she has now, some of her best tips for Instagram and email marketing, and so so much more!

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Connect with Quinn on Instagram @quinn.tempest

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Video is where social media is going and showing up for stories and lives is going to set your business apart!

Avery Yaktus is a business coach that helps female entrepreneurs launch and scale their business on social media with her 3 step accelerator framework.

I loved my conversation today with Avery talking all things stories and lives. Avery holds nothing back in this episode packed with helpful tips, tricks and advice. We chat about strategies for showing up in stories, using stories to have a successful launch, is there such thing as being too vulnerable?, how to show up when you don’t feel like it, owning your mess ups and so much more!!

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Connect with Avery on Instagram @avery.yaktus

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Natasha, founder of Sol Studio Marketing and host of The Shine Online Podcast, welcomes you into the conversation with some of today’s brightest entrepreneurs. Listen in as they share their real, honest journeys as business owners as well as their best tips and advice.

You’ll leave feeling empowered to run your business in the way that feels right to you.

Let’s shine together.