The Harvest Growth Podcast: Recent Episodes
Jon LaClare
Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now!
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- The timeless marketing formula that turns attention, demonstration, and storytelling into consistent sales.
- How modern infomercials on TV, streaming, and social media outperform short-form ads for both scale and precision.
- The secret to reaching older audiences on cable TV while simultaneously converting younger audiences on digital platforms.
- How to know if your product is a perfect fit for the direct-response infomercial model before you spend a dollar.
- And so much more!
Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon, or get your free digital copy at PerfectLaunch.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we talk with Jacob Beckstead, the Chief Marketing Officer of Bailey’s Group, one of America’s oldest and most trusted moving and logistics companies. Founded in 1952, Bailey’s has grown from a small family business in Provo, Utah, into a multi-location enterprise across Colorado and Utah while embracing cutting-edge marketing and operational innovations that keep it thriving in the digital age.
Jacob shares how Bailey’s Group is leveraging AI technology, data-driven marketing, and human connection to modernize a 70-year-old industry. From research surveys to crafting detailed, original content that ranks in both Google and AI search results, he reveals how brands can adapt and excel in today’s evolving landscape. You’ll also hear insights on managing small marketing teams, building customer trust, and why taking action beats waiting for perfection.
Whether you run an established brand or are just starting, this episode offers powerful lessons in adaptation, authenticity, and sustainable growth.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- How AI-driven tools and virtual surveys are improving customer experience and operational efficiency.
- Why helpful and original content is key to being discovered through AI search engines like ChatGPT.
- The role of clear communication and empathy in preventing negative reviews and building long-term trust.
- How collaboration between customer-facing and content teams leads to more effective storytelling.
- The importance of launching quickly, testing, and refining instead of waiting for perfection.
Planning a move or curious about how technology is reshaping the moving industry? Visit www.baileysgroup.com/ to explore Bailey’s Group’s moving resources, guides, and services that make every move smoother.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What if doubling your business didn’t require doubling your effort—or your budget? In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down a simple but powerful framework that has helped hundreds of brands achieve what he calls “uncharacteristic growth.”
Through years of running marketing campaigns across industries, the team at Harvest Growth has discovered a proven system: if you improve three key metrics—traffic, conversion rate, and average order value—by just 27% each, your business will double.
And in this episode, Jon explains exactly how the 27% Rule works, why small, compounding improvements are more sustainable than giant leaps, and how real brands are applying this principle to scale smarter, faster, and with less risk.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- The 27% growth formula that can double your business through compounding improvements.
- Simple ways to increase your traffic without increasing ad spend.
- Conversion tactics that turn more visitors into paying customers.
- Quick strategies to raise your average order value with upsells, bundles, or subscriptions.
- Why consistency in optimization drives sustainable long-term growth.
Ready to see how small changes can lead to massive results? Visit HarvestGrowth.com to learn more about implementing the 27% Rule or get your copy of John LaClare’s book, “The Perfect Launch System,” at www.perfectlaunch.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are you struggling to stand out in a crowded, competitive market? Then you’ll love today’s episode featuring Landon Bellum, a Colorado realtor who turned his marketing background and love for storytelling into a powerful real estate brand.
After a challenging first year where he made zero income, Landon refused to give up. Instead, he focused on creating genuine, high-quality video content that helped people trust him and ensured that everyone he knew understood what he did and that he did it well. By combining authentic marketing with cutting-edge AI tools, he’s built a thriving business and a recognizable personal brand in an industry where 88% of agents quit within two years.
From leveraging YouTube and SEO to reach new audiences organically to using tools like Descript and ChatGPT to transform one video into dozens of posts, Landon has mastered the art of scaling trust through technology. His journey proves that consistency, creativity, and courage can transform any career or business.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to stand out in an oversaturated industry using authentic content
- Why AI tools can save you hours and multiply your reach without sacrificing quality
- The content strategies that helped Landon grow from $0 to consistent success
- How tracking performance and focusing on what works can simplify growth
- And much more!
Are you ready to make your marketing more personal and more powerful? Check out Landon’s content and connect with him via his Linktree: https://linktr.ee/bellumrealty. You can also call or text him at 720-300-6242.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Launching a new product can feel overwhelming. Do you start with ads, influencers, or retail? How do you know if your idea will actually sell, or if you’re about to waste your budget?
In this final chapter of The Perfect Launch System, Jon LaClare not only shares the proven three-step process his team has used to launch over 300 products but also recaps the most important lessons from the entire series. This wrap-up brings everything together—covering preparation, production, and profit—to give you the complete blueprint for successful launches and sustainable growth.
Tune in now to discover actionable insights to help you launch with clarity and build lasting marketing momentum.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why video marketing is the most powerful sales tool for any product launch.
- A recap of the three-step Perfect Launch System: Prepare, Produce, Profit.
- How to craft irresistible positioning, messaging, and offers.
- The right way to split-test creatives and optimize across Facebook, Instagram, YouTube, TikTok, and TV.
- Choosing the right go-to-market channel: retail, direct-to-consumer, or hybrid.
- And so much more!
Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products.
From weak messaging to poor pricing strategies, lack of demand validation to underfunded marketing, he reveals common problems to watch out for when launching or scaling. We also examine real-world case studies, such as Pony Up Daddy and Zero Picks, that demonstrate how strategically planning against these issues and utilizing smart research, bold positioning, and creative marketing can transform ordinary ideas into long-term success stories.
In today’s episode of the Harvest Growth Podcast, you’ll discover:
- Why validating demand is more important than production speed.
- How to develop a compelling USP that actually resonates with customers.
- How to evaluate and choose the right pricing strategies.
- The danger of spreading too thin across every marketing channel.
- And much more!
Don’t launch blind: listen to this chapter before you invest heavily in production or marketing.
Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.
To be a guest on our next podcast, contact us today!
In this episode, Jon LaClare interviews Jim DeBetta, a true retail veteran who has spent decades helping inventors and entrepreneurs bring their products into major retailers.
Jim shares his fascinating journey from growing a $20 million retail startup to partnering with Shark Tank’s Kevin Harrington as VP of Commercialization—where he helped take winning products straight into stores like Walmart and Costco. Today, Jim focuses on guiding inventors through the complex world of product development, licensing, and retail launches.
He opens up about the biggest mistakes first-time entrepreneurs make and explains how to decide between licensing your idea versus bringing it to market yourself. Finally, Jim reveals how LinkedIn has transformed the retail game, making it easier than ever to connect with buyers, and why passion and persistence are key to retail success.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why rushing to patent an idea can waste money and kill momentum
- The true costs of bringing a product to market and how to plan for them
- How to decide whether to license your product or launch it yourself
- How LinkedIn has changed the way inventors connect with retail buyers
- Why early market validation is essential before investing heavily in your idea
If you’ve ever dreamed of seeing your product on store shelves, or you’re weighing the risks and rewards of licensing vs. launching on your own, this episode will give you the clarity and insider knowledge you need. To learn more and get personalized guidance, visit www.jimdebetta.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
When most entrepreneurs set out to launch a new product, they don’t realize the odds are stacked against them. The harsh truth? Nearly 95% of product launches fail. But Jon LaClare, founder of Harvest Growth, knew there had to be a better way.
Through years of experience working with both Fortune 500 giants and scrappy startups, Jon developed the Perfect Launch System—a three-phase blueprint that has helped over 300 products succeed, scale, and reach profitability faster than anyone thought possible. From billion-dollar brands like OxiClean to emerging startups like Puffin Drinkware, this system has proven to be effective across industries by replacing guesswork with a step-by-step process: Prepare, Produce, and Profit.
What began as a way to help smaller businesses compete against industry giants has now become a framework with a 10X higher success rate than the industry average. By combining affordable market research, competitive analysis, strategic video content, and data-driven campaign funnels, the Perfect Launch System transforms risky ideas into sustainable, thriving businesses.
In today’s episode of the Harvest Growth Podcast, we cover:
- The 3-phase Perfect Launch System (Prepare, Produce, Profit) that delivers consistent results across hundreds of launches
- How to conduct market research on a small budget to validate products before spending big
- Why competitive analysis is the secret weapon for standing out and filling market gaps
- The 10 video formats that reliably boost engagement and conversions
- How to design funnels that guide cold audiences into loyal, repeat customers
- The 4-step Profit Model—Convert, Excite, Grow, Promote—that creates word-of-mouth advocacy and sustainable growth
- Real-world case studies from OxiClean, Peter Thomas Roth Skincare, and Puffin Drinkware showing how this blueprint works in practice
If you’ve ever felt like launching a product is a gamble, this episode will show you how to stack the odds in your favor, minimize risk, and scale with confidence.
Want the complete roadmap to launching and scaling your products? Visit www.perfectlaunch.com now to get your free digital copy of the Perfect Launch System book.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Do you have a great idea but don't know how to turn it into a market-ready product? Or are you worried your first shipment could end up unsellable? Join us as we speak with Jim Orrico, founder of Dream To Product, a company that has spent over a decade helping businesses design, assemble, and package groundbreaking new products, and even rescue defective products.
For the first time, Jim has stepped out from behind the scenes to launch his own product, the AC Saver™, and it’s already a hit. He reveals the complete process he uses to solve engineering challenges across multiple industries, the lessons he’s learned shifting from product developer to product marketer, and why market validation was essential before launching the AC Saver™. If you’ve ever wondered how to go from idea to impact, this episode is for you.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why early market validation is essential before investing heavily in your idea.
- The importance of launching a minimum viable product instead of waiting for perfection.
- How to build a multidisciplinary team that can take a product from concept to market.
- Common mistakes inventors make that delay success and how to avoid them.
- The benefits of learning from real-world customer feedback early in the process.
- How to create scalable solutions that can grow beyond your first launch.
Visit www.myacsaver.com to learn more about the AC Saver™ and how it can help you stay cool while saving money. Also, check out www.dreamtoproduct.com if you need help with designing and building your product idea.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What if the simplest ideas could lead to the biggest exits—if only you protected them the right way? On today’s episode of The Harvest Growth Podcast, we’re joined by Michael Frodsham, one of America’s top patent attorneys and an equity shareholder at Workman Nydegger. He's worked with major brands like Skullcandy and Traeger Grills, and now shares the real secrets behind building and protecting businesses that scale globally.
Mike breaks down how even low-tech or everyday inventions, like a purse with magnetic covers, can become nine-figure success stories if IP is handled strategically. In just five years, that simple product sold for $100 million. Why? Because it was protected early and correctly.
Mike also explores what every entrepreneur needs to know about the patent process, how to balance legal costs with growth, and when to expand internationally with your IP strategy. Whether you're launching your first product or ready to scale, this episode delivers practical insights you can use immediately.
In today's episode of the Harvest Growth Podcast, we'll cover:
- Why simple products can become goldmines when properly protected
- The real costs and timelines for filing patents
- What "patent pending" actually means and how it defends your product before approval
- The difference between suggestive and descriptive trademarks, and which to choose
- How to decide when and where to file international patents
Ready to protect and scale your product? Visit www.wnlaw.com to learn more about Mike Frodsham's firm and how they help startups and established brands secure their IP early and affordably.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What does it take to launch a successful product in a space where 97% fail before reaching the market? In this episode, we’re joined by Michael McCrary and Robert Hulet, co-founders of Prox PRD, the world’s first dedicated phone reminder device, to share their journey from concept to building a patented, category-defining product.
Their story serves as a roadmap for entrepreneurs to validate ideas, simplify complex solutions, and scale a product from garage-level assembly to national media attention without relying on venture funding or bloated overhead.
Whether you’re launching a new venture or refining a current product, this episode is packed with real-world strategies that can give your business an edge.
In today's episode of the Harvest Growth Podcast, we'll cover:
- How to get product feedback fast before spending big
- How to turn customer support into a growth strategy
- How to use long-form video to boost trust and sales, and simplify your message for better conversions
- How to scale production without sacrificing quality
- How to build a loyal user base with real utility
- And so much more!
Whether you're refining your product-market fit or scaling into DTC channels, this conversation will inspire you to think differently about product development, messaging, and growth.
Visit www.proxdevices.com to learn more about Prox PRD and discover why it is loved by so many.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, we speak with Nathan Yearsley, CEO of Augason Farms, who went from having zero media experience to landing over 50 interviews across major TV, radio, and podcast platforms. He shares how Public Relations (PR) has become a powerful tool to transform not just his company's public perception, but also its business growth, and to transcend tough business climates.
You’ll learn how Nathan used storytelling, vulnerability, and everyday technology to secure media features, establish brand trust, and reposition a legacy company into a modern, mission-driven brand. Whether you're just starting or trying to scale, this episode is your step-by-step blueprint to using PR as a growth engine.
In today's episode of the Harvest Growth Podcast, we cover:
- How to land PR interviews with zero experience or connections
- Why emotionally honest storytelling is your secret weapon in media
- The simple steps to start with just a smartphone and a message
- The mindset shifts that can help you become confident on camera
- The type of stories TV and podcast producers look for
- How PR turns cold audiences into loyal, trusting customers
Nathan is the CEO of Augason Farms, one of America’s leading emergency food brands known for shelf-stable, great-tasting food designed for both disaster readiness and everyday use. To learn more, visit www.augasonfarms.com now and get 15% off your purchase.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today’s episode, we walk through Chapter 5 of The Perfect Launch System, showing you how to write video scripts that do more than just tell a story, but sell. Whether you're launching your first product or looking to scale, you’ll discover a simple, powerful framework for creating marketing videos that convert. From crafting a strong creative brief to structuring a persuasive script and polishing it for production, we cover the elements that can make or break your video, no matter your product type or industry. And if you’re worried about working in a “boring” or saturated space, you’ll love the real-world example from Rrhoid Rage, a brand that used humor to go viral in a market most people don’t even want to talk about.
In this episode of the Harvest Growth Podcast, we’ll discuss:
- How to write a strong creative brief to align your vision
- The 5-part script structure that hooks, informs, and converts
- Why tone and platform matter when crafting your message
- Pro tips for increasing video conversion rates
- Brilliant tips for selling through humor
Need help creating high-performing video scripts for your launch?
Get the full Perfect Launch System book on Amazon or download a free digital copy at PerfectLaunch.com. It's your step-by-step guide to launching and scaling a successful product or brand.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode, we break down the real reasons why your videos might be falling flat, and what truly makes video marketing work. Drawing from insights across hundreds of brand launches, we dive into the psychology behind high-performing video content: from the power of clarity, emotion, and repetition to the role of authenticity in messaging. You’ll also learn how to craft videos that not only grab attention but also drive conversions across channels. Tune in now to start creating videos that sell.
In today's episode of the Harvest Growth Podcast, we'll cover:
- Why video marketing has become non-negotiable for product-based businesses
- The psychology behind video's effectiveness and how it taps into human decision-making
- How adding video to landing pages can boost conversions by up to 86%
- How to repurpose long-form content across multiple channels for maximum ROI
- And so much more!
Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Last week, we discussed the direct response marketing strategies that made OxiClean a household name and helped it defeat major competitors. This week, we reveal how, using and refining these same strategies, we at Harvest Growth successfully launched 300+ new brands and generated over $2 billion in revenue.
After leaving his position at Kraft Foods and OxiClean, our Founder, Jon LaClare, saw an opportunity that others missed - many entrepreneurs had great products but lacked a proven system to launch them profitably. So he founded Harvest Growth with a mission: to take those battle-tested OxiClean strategies and make them work for any entrepreneur, in any category.
While other agencies played the traditional "spend and hope" game, we treated marketing like a science and evolved from TV campaigns to today's digital-first approach that can start with just $100 per day. The core principles remain unchanged, but the tools and platforms have dramatically improved our ability to succeed.
In today's episode of the Harvest Growth Podcast, we cover:
- The highly effective marketing strategy that's launched more than 300 products across every category
- Why starting small and scaling based on data consistently outperforms massive upfront investments
- Why the Perfect Launch System works on both traditional and digital platforms
- Essential productivity strategies to help entrepreneurs manage overwhelm while scaling
Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
How did a small business outsmart a major corporation and turn a $40 cleaning product into a million-dollar empire?
In this continuation of The Perfect Launch System series, Jon LaClare dives into Chapter 2 and unpacks the rise of OxiClean.
You’ll hear the real behind-the-scenes journey of how a garage-born idea, backed by a family with grit and a belief in their product, evolved into one of the most iconic direct-response marketing success stories ever. Learn how the Appel family leveraged the magic of home shopping networks (HSN), infomercials, and one unforgettable pitchman, Billy Mays, to transform OxiClean from a trade show demo to a retail success found in nearly every American home.
Curious how to bridge the gap between TV and retail, earn consumer trust at scale, or why “seeing is believing” still drives results? Don’t miss this episode.
In today's episode of the Harvest Growth Podcast, we cover:
- How OxiClean used home shows and grassroots demos to build early momentum
- The bold decision that launched them on HSN and why it was a game-changer
- Why Billy Mays' energy and authenticity turned infomercials into conversions
- The power of direct-response marketing in highly competitive markets.
This is Chapter 2 of The Perfect Launch System, shared exclusively on this podcast for a limited time. To unlock the entire system used to generate over $2 billion in product sales, grab the full book on Amazon (hardcover or Kindle) or download your free digital copy at PerfectLaunch.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today's chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that make money every time they run.
This episode features the incredible David vs. Goliath story of OxiClean versus corporate giant Clorox. When Clorox launched OxyMagic in 2003 to crush the upstart OxiClean, they had nearly 100 years of experience and billions in resources. OxiClean not only survived but thrived using direct response marketing principles that turned every advertising dollar into immediate profit. While Clorox burned through millions on traditional brand advertising with no way to track results, OxiClean's approach with Billy Mays generated measurable returns that funded continuous growth.
Whether you're launching on Facebook, Instagram, Amazon, or even traditional TV, this episode shows you how to move beyond the "spend, wait, and hope" approach that drains most marketing budgets. You'll discover the exact metrics successful companies use, why tracking individual ad performance changes everything, and how this methodology has evolved from infomercials to today's digital platforms.
In today's episode of the Harvest Growth Podcast, we cover:
- The revolutionary difference between traditional brand advertising and direct response marketing
- Why most new product launches fail with their massive marketing budgets
- How to project and determine profitability
- Why research and testing are integral to advertising success
This is just the beginning of “The Perfect Launch System” series. We're sharing select chapters here on the podcast, but for the complete roadmap to launching and scaling products successfully, grab the full book in hardcover or Kindle on Amazon or get your free digital copy at www.perfectlaunch.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
How do you launch, market, and sell a complex product when your target audience is highly educated, deeply skeptical, and demands proof before trust? This was the exact challenge CellSound Aesthetics faced when introducing their revolutionary regenerative medical device—a technology unlike anything in the aesthetics industry.
In today's episode, we interview their senior executives, Alli Carroll, Vice President of Business and Clinical Relations, Tal Ben Ari, International Vice President of Clinic, and Owner of Ideation Marketing, Noel McDaniel, as they share how they transformed a groundbreaking device and went from startup to market leader in a saturated, competitive space. They reveal their proven strategies for overcoming skepticism through live demonstrations, case studies, and a dual messaging approach that balances technical credibility with emotional connection.
If you're launching a sophisticated product in a challenging market, this episode will provide the strategies and inspiration you need to break through.
In today's episode of the Harvest Growth Podcast, we cover:
- The unique challenges of selling to discerning, skeptical audiences
- How to craft messaging that resonates with both technical experts and end consumers
- The power of live demonstrations and measurable, visual proof in building trust and closing sales
- Developing an adaptable brand strategy that is agile, purpose-driven, and results-focused
- And much more
If you're interested in anti-aging treatments that actually work, visit www.cellsoundaesthetics.com to experience CellSound’s ElectroSonic Resonance™ Treatment in a live virtual demonstration and witness the amazing results.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode, we interview a longtime friend of the Harvest Growth team and successful entrepreneur, Dave Brown, who shares his 40-year entrepreneurial journey from humble beginnings to building a thriving aluminum railing business. As a natural entrepreneur since his teenage years, Dave discusses how he's consistently identified market opportunities and built successful ventures by focusing on quality, service, and specialization.
Dave takes us through his evolution from car washing and curb painting in high school to building a glass repair business that differentiated itself through after-hours service. He then explains his transition into the railing industry and the development of his latest venture, Ridgeview Railing—a Do-It-Yourself (DIY) aluminum railing solution that brings commercial quality to residential consumers at affordable prices.
In today’s episode of the Harvest Growth Podcast, we cover:
- How small ventures can develop into specialized, industry-leading businesses
- How to identify market opportunities and offer solutions that competitors don't
- The surprising benefits of domestic manufacturing in today's global economy
- And so much more!
Ready to transform your deck with commercial-grade railing that lasts a lifetime? Visit www.ridgeviewrailing.com today to discover aluminum railing systems that are American-made, rust-proof, and designed for easy DIY installation. Whether you're seeking modern elegance or classic style, Ridgeview Railing delivers superior quality at prices that won't break the bank.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What if you could flip the script on product launches—and transform the typical product launch that has a 95% failure rate into a system that churns out profits?
Today, we reveal exactly how.
Join us for an exclusive deep dive with Jon LaClare, CEO of Harvest Growth, as he sits down with Ian Garlic on The Garlic Marketing Show. In this episode, Jon shares the tried-and-true strategies that have helped him launch hundreds of successful products across countless industries.
You'll learn how to avoid the most common launch-killing mistakes and leverage the powerful three-phase Perfect Launch System—a framework that’s delivered a success rate 10x the industry average, across hundreds of launches. After two decades building multi-million dollar brands and generating over $2 billion in sales, Jon breaks down the exact system he uses—and shares the secrets behind his clients’ biggest wins. Tune in now and start transforming your next product launch.
In today’s episode of the Harvest Growth Podcast, we cover:
- The revolutionary 3-phase "Perfect Launch System" framework that's 10X more effective than traditional approaches
- How to conduct critical market research on a limited budget that dramatically increases your chances of success
- The psychology behind creating offers that drive immediate purchase decisions even in competitive markets
- Why most product launches fail before they even begin—and the simple shift that prevents this common mistake
- The strategic role of AI in modern marketing and which tasks should never be automated
- And so much more!
Looking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com for a free copy of Jon’s book, The Perfect Launch System, packed with proven principles developed over 20 years helping hundreds of businesses launch and grow successfully.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, we sit down with Bob Janjigian, managing partner of two thriving fitness facilities in Massachusetts: Kingsbury Club and Kingsbury Club Medfield. After maintaining profitable operations for over 30 years, Bob shares the timeless principles that have fueled his remarkable longevity in an industry known for constant change and challenging economic cycles.
The Kingsbury Clubs represent an impressive business success story. The original Kingston location grew from a distressed property in 1992 to an 85,000-square-foot multi-purpose facility, while the 165,000-square-foot Medfield location launched during the 2008 recession and survived significant obstacles to thrive. These comprehensive fitness destinations offer everything from tennis courts and state-of-the-art fitness facilities to aquatics, pickleball, restaurants, and more.
Join us as Bob shares the secrets behind decades of success—diversifying revenue streams, cultivating remarkable team loyalty, building unshakable partner relationships, and delivering unforgettable member experiences without cutting corners. Discover practical strategies for thriving through economic challenges while creating a lasting business legacy.
In today’s episode of the Harvest Growth Podcast, we cover:
- Ironclad principles for creating long-term business success
- The importance of multiple revenue streams to protect against economic downturns
- Tips for ensuring operational excellence
- Why focusing on quality over cost-cutting builds a sustainable competitive advantage
- And so much more!
Visit www.kingsburyclub.com and www.kingsburyclubmedfield.com to learn more about these impressive fitness destinations that have redefined what a multi-purpose club can offer.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this special episode, Jon LaClare sits down with Marc Joest, the innovative mind behind Zorbent and a serial entrepreneur with over 25 years of hands-on business leadership. After years of working together, Marc opens up for the first time about the incredible journey of Zorbent — a product originally developed to encapsulate nuclear waste — and how it evolved into a household and industrial essential used across the country.
Marc dives into the science that sets Zorbent apart: a groundbreaking absorbent that doesn’t just soak up spills but locks them in with molecular-level encapsulation, keeping hazardous materials safely contained for over two decades. This isn't your typical absorbent — it's nuclear grade.
You’ll hear how Zorbent landed partnerships with industry giants like UPS and Mobil 1 (ExxonMobil), and how Marc’s ability to listen, pivot, and innovate turned a single product into a 15-product line used in everything from wildfire disaster zones to flood mitigation efforts where traditional insurance falls short.
If you want a behind-the-scenes look at real-world innovation, problem-solving, and brand growth — this is the episode you don’t want to miss.
In today’s episode of the Harvest Growth Podcast, we cover:
- The different ways to market to business buyers versus consumers
- Why constantly improving based on customer feedback matters
- How to find new markets related to what you already do
- How to keep your product's quality while growing into new areas
- And so much more!
Visit www.zorbent.com to explore their complete products or find their products on Amazon.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Vending machines consistently appear on "top 10 side hustle" lists for good reason - they can generate passive income while requiring minimal day-to-day involvement. In this exciting episode, we explore the untapped opportunities in this business, from building a profitable enterprise to helping other businesses make more sales and grow faster.
Today's guest, Scott Brown, owns Snax Depot, a thriving vending machine business that uses AI to optimize inventory and maximize profits. Scott reveals what it's really like to run a vending machine business and shares insights to help you start and succeed. He breaks down how his game-changing profit-sharing model and hands-off management approach create win-win partnerships with location owners, allowing them to generate more income.
Whether considering a side hustle or looking to add passive income to your existing business, this episode delivers practical insights you won't want to miss.
In today’s episode of the Harvest Growth Podcast, we cover:
- The reality of running a vending machine business and why it's simpler than most people think.
- How advanced analytics and predictive technology eliminate common vending machine frustrations like product hangups and inventory stockouts.
- How to generate substantial passive income without any additional effort simply by hosting a smart vending machine.
- And so much more!
If you're interested in vending machines for your business location or as a business opportunity, check out Snax Depot. Their AI-powered machines provide a hands-off experience for location owners while maximizing profits. Visit www.snax-depot.com or call 781-269-1169 to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we’re talking with Laina Gossman, the innovative founder of Soul Insole, who tackled a problem many of us know all too well: uncomfortable shoes and foot pain that make every step a struggle. Her brilliant solution? A compact, micro-sized orthotic that provides powerful support—without hogging space in your favorite shoes. Yes, even those chic sandals and stylish dress shoes.
Laina walks us through her journey, from the spark of an idea to building a successful brand that's now featured online and in retail stores across the country. And she didn’t stop at one breakthrough product—Soul Insole has expanded to include metatarsal pads, heel lifts, and full-length insoles to meet a variety of foot care needs.
Tune in for Laina’s inspiring entrepreneurial story and gain valuable insights on everything from landing media spots like Good Morning America to getting the most out of marketing agencies. She also shares the power of being your brand’s biggest advocate—and how smart follow-ups can get your product onto the shelves of your dream retailers.
In today’s episode of the Harvest Growth Podcast, we cover:
- Strategies for landing major PR opportunities like Good Morning America through persistent follow-up
- Tips for vetting marketing agencies to avoid wasting resources on ineffective campaigns
- The power of building genuine relationships with distributors to access retail channels
- Leveraging trade shows and conventions to prove product effectiveness to key industry players
- Balancing persistence with respect when pursuing business growth opportunities
Are you struggling with foot discomfort or pain? Visit www.soulinsole.com to discover how Soul Insole's innovative micro-sized orthotics can enhance comfort without cramping your style or your shoes.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode of The Harvest Growth Podcast, we're excited to welcome Salome Sallehy, Founder of Sugar Sugar Wax. She has revolutionized the beauty industry with her innovative hair removal product, creating an entirely new category. Her journey from identifying a pain point to building a thriving brand that grows 25-50% year-over-year is educational and inspiring. She shares powerful insights on creating a new category, the importance of education-focused content, and how Public Relations (PR) accelerated growth. Also, she reveals how she turned the COVID shutdown into an opportunity by launching an online summit that added thousands of qualified leads to her email list almost overnight.
Join us as we explore Salome's strategies for sustainable growth, building customer loyalty, and creating content that resonates deeply with your audience. Don't miss this episode packed with actionable advice for entrepreneurs!
In today’s episode of the Harvest Growth Podcast, we cover:
- How to create and dominate a new product category
- Why educational content is key to overcoming customer learning curves
- How to leverage PR for explosive early growth
- Turning challenges into opportunities for audience building
- Building customer loyalty that leads to repeat purchases
- And so much more!
Sugar Sugar Wax offers an all-natural, painless hair removal solution that's gentle enough for sensitive skin and environmentally sustainable. Visit www.sugarsugarwax.com now to learn more about this revolutionary alternative to traditional waxing and use promo code HarvestGrowth20 for a 20% discount.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we flip the script. Your host, Jon LaClare, takes the guest seat as we dive into his new book, The Perfect Launch System. This comprehensive guide unveils the proven methodology behind his success, offering a blueprint for transforming product launches into market triumphs.
95% of product launches fail—often because they lack a structured, effective system for launch and marketing. But at Harvest Growth, we've developed a game-changing approach: the "Perfect Launch System," which has led to an impressive success rate 10x that of other product launch agencies.
Through compelling storytelling, Jon shares the pivotal moments that shaped his approach—from his early career as an accountant at Ernst & Young to his transition into marketing, where he worked on major brand campaigns and learned from legends like Billy Mays.
Join us as we explore his entrepreneurial journey and the insights gained from interviewing hundreds of founders and launching multiple successful brands. In this episode, Jon distills years of expertise into actionable strategies that can revolutionize the way you launch products and grow your business.
In this episode of the Harvest Growth Podcast, we cover:
- Why traditional launch approaches fail 95% of the time and how to avoid these pitfalls
- A powerful 3-Phase framework for mastering the full launch process - from idea validation to sales
- Jon's tried-and-proven system for launching a successful new product and preventing the most common product launch mistakes
- The power of an iterative approach when launching your product in the digital era
- The critical post-launch analysis that most companies skip, costing them valuable insights
Looking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com to unlock the proven system that's helped launch over 300 products and generate over $2 billion in revenue. Discover how brands like OxiClean became household names and the strategies we use at Harvest Growth to find and convert customers.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What if you could build a sales team that never sleeps, never takes a coffee break, and knows exactly how to convert every single website visitor into a potential customer? Sounds like a fantasy, right? For today's guest, the answer is yes.
That guest is Jason Sherman, Founder and CEO of Vengo AI, the most intelligent and easy-to-implement sales AI platform today. He reveals how you can transform your business into a profit center by integrating cutting-edge AI sales software that surpasses regular chatbots by naturally communicating with prospects and converting them to buyers. If you want to scale, improve your win rate, and outcompete, tune in now.
In today's episode of the Harvest Growth podcast, we'll cover:
- The limitations of traditional chatbots, ChatGPT, and FAQs, and how AI-powered sales agents differ.
- How businesses can quickly increase website conversion rates from 1-5% to potentially 40%
- The ease of implementing AI sales tools that outperform ChatGPT without extensive technical expertise
- Future predictions for AI in business operations and customer interactions
- Strategies for staying ahead of competitors by embracing AI technology
Looking to increase sales conversions with less fuss and at lower costs? Tired of losing potential customers on your website? Visit www.vengoai.com now to learn more about implementing an intelligent sales agent that works harder than your entire sales team.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
When Jairo Zeitel noticed his grandchildren refusing to eat anything healthy, it sparked an invention that would revolutionize nutrition for picky eaters. Jairo's journey from concerned grandfather to innovative entrepreneur demonstrates how identifying and refining your target buyer can transform your business trajectory completely. What began as a simple solution for his own family evolved into InviNutri, a microgreen-based powder 40 times more nutritious than regular vegetables that disappear when sprinkled on food. But the path to success wasn't immediate.
In today's episode, we'll discover how InviNutri went from stalled growth to rapid expansion by pivoting its marketing strategy. Initially positioned for general picky eaters, sales remained frustratingly slow until a crucial insight changed everything: the product wasn't just for casual picky eaters but provided essential nutrition for children with special needs and their burnt-out caretakers. Jairo's story is a masterclass in business evolution - showing that sometimes your initial vision needs refinement to reach those who need your product most.
In today's episode of the Harvest Growth Podcast, we cover:
- How identifying the right customer segment with genuine pain points can radically accelerate business growth
- Why finding the exact market fit matters is crucial for accelerating business growth
- The value of product and business research in growing and iterating your startup
- How a small shift in brand positioning can completely transform your business success
Transform your family's nutrition with InviNutri, the invisible superfood powder that delivers 40x more nutrients than regular vegetables while ending mealtime battles for good. Experience healthier kids and happier parents for less than $1.50 a day at www.invinutri.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode of The Harvest Growth Podcast, we're thrilled to welcome George Jorgensen and Steve Ross, the duo who transformed Amish Farms Soap from a humble side business into an impressive eight-figure natural skincare empire. Their journey is a masterclass in complementary partnerships, authentic marketing, and unwavering product commitment. What began as George's modest soap-making venture 20 years ago exploded when Steve joined in 2021, bringing his retail expertise to George's manufacturing prowess. Together, they've developed products that aren't just selling — they are changing lives.
With thousands of testimonials pouring in from customers experiencing dramatic skin improvements, they've created something truly special while keeping their products remarkably affordable. From securing placement in 380 grocery stores to their game-changing partnership with an authentic influencer, this episode reveals the strategic decisions that fueled their explosive growth. Join us as we uncover their journey, development process, and the business wisdom they've gained along the way.
In today’s episode of the Harvest Growth Podcast, we cover:
- How finding the right business partner with complementary strengths can exponentially accelerate growth
- Breaking into major retailers through strategic distribution partnerships
- The power of authentic influencer marketing that doesn't feel "salesy"
- Why embracing negative feedback is crucial for exceptional product development
- The importance of cash flow management when building a startup
- And so much more!
Visit www.amishfarmsoap.com today to experience the affordable, natural soaps and face creams that built an eight-figure skincare revolution and start transforming your skincare routine.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today’s episode, we dive into the incredible journey of serial entrepreneur Jacob Kirstein, who turned a simple idea into Chapie—a million-dollar brand redefining how we protect cosmetics, medicines, and everyday essentials from heat and damage.
From surviving a crushing manufacturer scam to building a fast-growing product without relying on Kickstarter or traditional crowdfunding, Jacob’s story is a masterclass in resilience, innovation, and strategic thinking.
You’ll learn why he ditched conventional crowdfunding, uncovering a smarter approach to product funding that keeps more money in his pocket. Plus, get priceless insights on user-generated content marketing, strategic product expansion, and leveraging e-commerce platforms for explosive growth.
Whether you're an aspiring inventor, entrepreneur, or business owner looking to scale, this episode is packed with game-changing strategies you can’t afford to miss.
In today’s episode of the Harvest Growth Podcast, we cover:
- Kickstarter alternatives for a successful product launch
- Innovative approaches to finding and leveraging user-generated content creators
- Strategic methods for product expansion and brand development
- The power of persistence and creative problem-solving in entrepreneurship
Tired of melted chapsticks, ruined cosmetics, or heat-damaged essentials? Chapie has the solution! Visit www.mychapie.com to explore our innovative insulated containers—designed to protect your must-haves from extreme temperatures and keep them in perfect condition.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we interview Dr. Zach Linhart and Michael Fensterstock, the forces behind Linhart, a premium dental care brand born from a prestigious 50-year dental practice. Driven by a philosophy of crafting only unique, one-of-a-kind products, they’re filling an overlooked gap—enhancing both wellness and appearance through innovative oral care solutions, from antibacterial nano-silver toothbrushes to state-of-the-art whitening systems.
But what truly sets Linhart apart is its remarkable product testing ecosystem. With access to hundreds of patients daily and a team of ten hygienists serving as expert evaluators, Linhart has created an immediate feedback loop that allows continuous refinement. Based on real patient insights, its flagship toothpaste has undergone ten iterations over 15 years. This testing approach creates products that genuinely meet customer needs rather than items designed primarily for marketing appeal, allowing Linhart to build trust with consumers seeking better oral care solutions.
Tune in to discover their journey from dental practice to high-end retail success and get ideas to build a trusted premium brand in a competitive market.
In this episode of the Harvest Growth Podcast, we cover:
· Strategies for building high-value, in-demand products
· Why you must test and iterate product ideas in real-world environments
· Brilliant tips for getting into high-end retail stores
· And so much more!
Experience the difference of cutting-edge oral care with Linhart's premium toothpaste, antibacterial toothbrushes, and whitening systems. Visit www.linhart.nyc to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today’s guest built her company to seven figures on Amazon and became a top 4% Amazon seller in just three years. She is Pallavi Pande, founder of DTOCS, an outstanding brand that produces elegant, disposable dinnerware from palm leaves—a perfect replacement for paper and plastic ones.
In today's show, Pallavi reveals how her failed attempts to enter brick-and-mortar retail led her to pivot to e-commerce, a decision that has significantly transformed her business. She shares the exact strategies responsible for her mega success, from becoming a major Amazon distributor to building brand recall and a loyal customer base. She also gives us a fail-proof, 3-step, data-driven approach for growing on Amazon and beyond. If you want to achieve phenomenal business growth, tune in now!
In this episode of the Harvest Growth Podcast, we cover:
· Proven strategies for launching a highly successful venture on Amazon.
· Why focusing on a single marketing platform is essential for bootstrappers.
· Why trade shows are important for e-commerce businesses.
· The value of using a data-driven strategy in marketing and growing your business on Amazon and beyond.
Visit www.dtocs.com to discover how DTOCS’ leaf-made plates, bowls, straws, and boards can also transform your parties, events, or meals. Use the code "HarvestGrowth20" for 20% off your purchase.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, we have the pleasure of speaking with Sergei Kaminskiy, a self-made entrepreneur and real estate investor who embodies the American dream. After immigrating to the US from Siberia and starting his journey in poverty, Sergei founded a small handyman business that has since blossomed into Kaminskiy Design and Remodeling, a nationally recognized agency. Not only has he built a commercial real estate empire and made numerous angel investments, but he also amassed over 4 million followers on Instagram, leveraging his influence to drive business success.
With over 4 million engaged Instagram followers, Sergei has successfully navigated the evolution of marketing, from door-to-door flyers to television commercials and now social media, to grow and scale businesses. Tune in to discover all the real-world marketing and business insights that have worked for him.
In today's episode of the Harvest Growth Project, we cover:
- Why patience, effort, and consistency are essential for long-term entrepreneurial success.
- How competing on price alone can weaken your business and reduce profitability.
- The importance of minimizing overhead costs while maintaining product or service quality to scale effectively.
- Common myths about business and entrepreneurship—and how to overcome them.
Visit www.kaminskiy.com to see how the Kaminskiy Group is transforming home remodeling, handyman services and construction. If Sergei’s story inspires you and you’d like to learn from him, you can follow him on Instagram at Sergei Kaminskiy (@sergei.kaminskiy)
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, we interview entrepreneur Justin Gardner, who built his business, Active Skin Repair, to eight figures through strategic influencer marketing. By treating influencer partnerships like an investment portfolio, spreading risk across multiple collaborations, and emphasizing authenticity in messaging, Active Skin Repair has gained significant traction in the skincare market.
Justin reveals how a deep understanding of their customers revolutionized their marketing and led to explosive growth. What started as a business focused on athletes and outdoor enthusiasts evolved to serve a starving market of health-conscious mothers. Join us as Justin shares the most important marketing and business tips that have helped Active Skin Repair grow tremendously.
In today's episode of the Harvest Growth Podcast, we'll cover:
- Tips for launching a successful, high-converting influencer marketing campaign
- How studying your target market and customers reveals hidden growth opportunities
- he value of networking in entrepreneurial and business
- And so much more!
Looking for a natural, non-sensitizing solution for cuts, scrapes, sunburns, and other skin conditions? Visit www.bldgactive.com to discover their innovative spray and hydrogel products. Their FDA-cleared formula uses the same healing molecule your body naturally produces. You can also find them on Amazon for convenient ordering.
You can also contact Justin at justin@bldgactive.com if you have any questions about starting a consumer product business or entrepreneurship.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, Host Jon LaClare speaks with inventors and video creation experts Ginger Thomson and Jay Vanduch. They share how they transformed a daily frustration into Door Hickey - a revolutionary hands-free sliding door solution that changes how we interact with home entrances. They reveal their exciting journey from concept to TV shopping networks like QVC and Amazon's Shark Tank-styled show, “Buy It Now,” and share priceless tips for building your startup through media opportunities from mainstream media and shopping channels. Don't miss this insightful episode!
In today's episode of the Harvest Growth Project, we cover:
- The value of past business and professional experience and skills in entrepreneurship
- Strategies for marketing a unique household solution
- The importance of trade shows in product discovery
- Insider tips for appearing on mainstream business shows like QVC, Shark Tank, and Amazon’s “Buy it Now” and maximizing the opportunity.
- And so much more!
Visit www.doorhickey.com now to learn more about how their hands-free door handle works, and how it can make your life much easier!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Join us for a compelling conversation with Rashmi Hudson, founder of Alltimate Luggage, who transformed a common travel frustration into a patented innovation. With over 40 years of travel experience, Rashmi identified a critical market gap in professional travel gear and developed a revolutionary three-piece system that's changing how business professionals pack and travel.
On the show, Rashmi reveals the methodical journey from initial concept to market success, demonstrating how deep industry knowledge combined with personal insight can lead to breakthrough product development. Her story showcases the power of solving not just one problem, but anticipating and addressing multiple consumer pain points within a single, comprehensive solution.
Most importantly, she shares how investing in quality materials, thorough testing and proper patent protection has created a sustainable competitive advantage in the marketplace.
In this episode of the Harvest Growth Podcast, we cover:
- How identifying and solving genuine consumer pain points can lead to revolutionary product development and market success
- How comprehensive testing creates long-term product value and customer loyalty
- The importance of protecting your innovation through domestic and international patents
- How solving multiple adjacent problems within one solution creates broader market appeal and multiple revenue streams
- And so much more!
Visit www.alltimateluggage.com to learn more about the innovative 3-in-1 design - your complete travel solution engineered for smart travelers. With its compact storage and versatility for both travel and daily use, it's truly the ultimate packing solution. Use code HarvestGrowth for 20% off the 3-in-1 Carry-On Travel Set.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
After founding seven companies and successfully exiting three, today’s guest on the Harvest Growth Podcast transformed his personal quest for better health into a fast-growing business in the tough supplements market. He is Jim Phillips, Founder and CEO of Graymatter Labs, whose well-loved flagship product, Bright Mind, combines nootropics, adaptogens and plant-based energy to enhance focus without the jitters or side effects of prescription stimulants.
In this powerful conversation, Jim shares insights from his extensive entrepreneurial experience and his new startup on launching a business, expanding customer base, accelerating growth and getting the most bang for your marketing dollars. Whether you're an entrepreneur looking to launch your product or someone interested in natural cognitive enhancement, tune in for valuable insights into business growth and mental performance.
In this episode of the Harvest Growth Podcast, we explore:
- How a personal crisis can lead to a complete business pivot and a renewed sense of purpose
- Key marketing strategies for breaking through in a crowded market
- The importance of listening to customer feedback
- Insights from launching and growing a direct-to-consumer brand
Learn about how Graymatter’s products can boost concentration, lower stress and reduce brain fog at www.trygraymatter.com. Discover why customers ranging from entrepreneurs to individuals with ADHD are experiencing breakthrough results with this innovative supplement.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
When Christopher Ehde's 5-year-old son struggled with proper cleanup after using the bathroom, it sparked an invention that would revolutionize personal hygiene. Christopher’s journey from concerned parent to inventor showcases how identifying gaps in everyday products can lead to breakthrough innovations; in this case, a simple mirror attachment that transforms how families stay clean.
What started as a parent's frustration with teaching proper wiping techniques led to a remarkable innovation that's now helping families worldwide. Christopher’s product, the Toilet Mirror isn't just about teaching children to wipe effectively; it's expanded to serve diverse needs including postpartum care, personal hygiene verification, and medical monitoring.
Christopher's marketing success story is equally compelling. By creating authentic content that addressed a sensitive topic with humor and practicality, his viral video garnered over 100,000 views in the first 24 hours. This marketing approach and strategic social media presence has helped establish Toilet Mirror as a leader in personal care innovation.
In today's episode of the Harvest Growth Podcast, we'll cover:
● How identifying gaps in everyday products can lead to breakthrough innovations
● Creating viral marketing content that drives engagement
● Why timing and preparation matter in entrepreneurship
● How to leverage social media for product demonstrations
● Using AI and modern tools to accelerate business growth
Transform your bathroom routine with the Toilet Mirror, designed for visual clarity and independence in hygiene, grooming, and health monitoring. Discover how this simple innovation works at www.toiletmirror.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are you struggling to create a standout product in the competitive pet food market? Then you'll love today's episode featuring Kyle Feigenbaum, founder of healthybud, who turned a passion for pet nutrition into a booming business. Initially inspired to create pet treats that mirror human nutritional standards, Kyle has developed a product line of deliciously healthy meals that most pets prefer.
With an impressive 70% of pet parents declaring they would be devastated if healthybud disappeared, the brand has quickly become a go-to solution for health-conscious pet parents. Join us as Kyle dives into the healthybud startup journey, sharing how an obsession with customer needs, strategic market positioning, and financial discipline transformed his idea into a thriving business.
In today's episode of the Harvest Growth Podcast, we'll cover:
- Strategies for identifying and filling market gaps in your industry
- The importance of bootstrapping and financial discipline
- Leveraging customer feedback for product development
- And much more!
Are you a pet parent seeking high-quality, nutritious treats for your furry friend? Visit www.healthybud.co to discover how healthybud's innovative products can transform your dog's diet.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
If you want to turn your product idea into a retail success story that dominates its category, our guest on today's episode of The Harvest Growth Podcast is your perfect resource. Tyrone Hazen is a visionary entrepreneur and founder of Puffin Drinkwear, whose innovative beverage holders have expanded to over 5,000 retail stores nationwide, becoming the 12th fastest-growing consumer product business in the US in 2023. His journey from a simple inspiration to retail powerhouse offers invaluable lessons for entrepreneurs at every stage.
His signature product line, Puffin Drinkwear, is a pioneer in stylish beverage insulation - transforming the simple idea into fashionable "drinkwear" that includes everything from sleeping bag designs to licensed NCAA and Peanuts collections. The brand has successfully carved out its niche in the market, thriving across multiple retail channels from outdoor stores to gift shops, while maintaining strong profit margins and customer loyalty.
In this engaging interview, Tyrone shares his strategy for retail success, revealing how he leveraged early local wins into national distribution, mastered the complexities of licensing deals, and built a sustainable growth model through strategic partnerships. His practical insights on cash flow management, using sales groups, and retail merchandising provide a blueprint for turning a simple product idea into a thriving business empire.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why starting small with local retailers can lead to massive growth opportunities
- The strategic approach to licensing deals that helped Puffin secure NCAA and Peanuts partnerships
- How to leverage rep groups to expand retail presence without hiring a large sales team
- The importance of proper merchandising and store placement in retail success
- Why entrepreneurs should prioritize growth over immediate profit in the early stages
- And so much more!
To learn more about Puffin Drinkwear's innovative products, visit www.puffindrinkwear.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this deeply moving episode, we sit with Billy Mays III, son of America’s most famous pitchman, for a conversation about legacy, transformation and purpose. From experimental musician to nonprofit leader, Billy reveals how he's honoring his father's legacy while finding his unique path. Join us now to learn about the man behind the famous voice, through personal stories, and Host Jon LaClare’s experience working with the legend.
Discover how the legendary Bill Mays revolutionized the infomercial industry and changed countless lives through his talent, generosity and mentorship, and how this timeless legacy continues to impact the life of Billy III.
In this episode, we also explore Billy Mays III's involvement in the commercial production industry, his music career with influences stemming from personal loss and trauma, and his dedication to community initiatives like the Laundry Project. We even get a sneak peek into his creative work on platforms like Twitch, Bandcamp and Patreon, and his plans for an upcoming documentary focusing on his father’s life and career.
Join us as we celebrate the legacy of Billy Mays, delve into the heartwarming and impactful stories of generosity and community support, and learn how Billy Mays III is making his own mark in the world while honoring his father’s unforgettable spirit. Whether you’re a fan of classic infomercials or intrigued by the fusion of music and community service, this episode is one you won’t want to miss!
In this episode of the Harvest Growth Podcast, we cover:
● The untold story of Billy Mays' impact on the sales and advertising industry
● How Billy Mays’ sales techniques remain relevant in today's digital age
● The power of art, music, creativity and generosity in transforming personal tragedy into purpose and meaning
● The importance of soft skills, kindness and generosity in creating a timeless legacy
● And so much more!
Please visit www.billymays.org to learn more about ongoing charitable initiatives inspired by Billy Mays' generosity, including The Laundry Project by Current Initiatives.
To listen to and support Billy Mays III's amazing music, visit www.infinitethird.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we interview Holden Bierman, a remarkable 17-year-old entrepreneur who started his journey at just 12 years old during the COVID-19 lockdown. What began as selling t-shirts from his bedroom has evolved into Coastal Cool, a thriving swimwear brand making waves in fashion and sustainability by supporting the removal of ocean waste with each purchase.
This unique approach, combined with a zero-inventory, print-on-demand business model, allows Holden to focus on marketing and brand growth while maintaining an eco-conscious ethos. Coastal Cool’s story proves that the right business model and an emphasis on execution are integral to scaling sustainably and profitably. Today, Holden has built his brand’s community to 200,000, appeared on Forbes, and is his town's youngest Chamber of Commerce member. You don’t want to miss this exciting episode - tune in now and discover the ironclad business principles that helped a high school founder build a thriving brand.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How a $500 investment grew into a thriving swimwear brand
- The importance of mentorship for young and new entrepreneurs
- The values that every entrepreneur needs to succeed
- The benefits of having a good and sustainable business model
- Why customer retention is crucial to business success and growth
- And so much more!
Visit www.coastalcool.co to shop their stylish swimwear and join their mission to help clean our oceans.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are you wondering how to build a successful business without substantial startup capital? Meet Ben Ayd, Founder of Back and Muscle Solutions and Inventor of QL Claw, who turned his struggle with back pain into a thriving business through strategic decisions about manufacturing and marketing.
The QL Claw isn't just another massage tool - it's an engineered solution that mimics professional massage therapy techniques, designed specifically for the muscles that most commonly cause back pain. What sets it apart is its simplicity and effectiveness, developed through 14 iterations and extensive collaboration with physical therapists and massage therapists.
In this interview, Ben shares his journey from prototype to profitable business, revealing how he bootstrapped his way to success through organic content creation and search engine optimization (SEO), and why choosing US-based manufacturing became a crucial competitive advantage - despite higher costs. If you're looking to launch a product without substantial capital or wondering about the real benefits of US manufacturing, this episode is for you!
In this episode of the Harvest Growth Podcast, we explore:
● Why organic SEO and content marketing can be a game-changing strategy for startups with limited capital
● The hidden advantages of US-based manufacturing in today's market
● Regional differences in fundraising and what investors really look for
● Why simplicity in product design can be a strategic advantage
● Building manufacturer relationships that can save your business during critical moments
● And much more!
Learn more about the QL Claw and how it can help relieve your back pain at www.backmusclesolutions.com. You'll discover why this simple yet effective tool is becoming a preferred alternative to traditional back pain treatments, and how it's helping people avoid more invasive solutions.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
We’ve all experienced that moment of panic when our phone dies at the worst possible time - whether at a sports game, during travel, or in an emergency. In our first episode of the Harvest Growth Podcast this year, we interview an entrepreneur who turned this pain into a thriving business by acquiring and reimagining an innovative emergency power solution.
He is Sam Wechsler, Owner of Battarix, the world's smallest and most innovative backup power supply for mobile phones. Although not the original inventor, Sam fell in love with the product, acquired the business during COVID-19, and transformed it from a low-selling product into a $2M revenue success story within 18 months. His story demonstrates how combining innovative technology with strategic marketing and distribution can rapidly scale a business, even when starting during challenging times like a global crisis.
Tune in to discover how Sam built Battarix into a successful brand by focusing on a unique value proposition, finding the right market fit, and carving out its niche in a crowded market.
In today's episode of the Harvest Growth Podcast, we cover:
- How identifying an unmet customer need can lead to business success
- The journey of acquiring and revitalizing a struggling technology company
- Why user testimonials are the best marketing tools
- How to leverage initial marketing buzz and viral marketing to drive sustainable growth
- The importance of building a strong advisory network
- And so much more!
Visit www.battarix.com to learn more about their innovative emergency power solution that fits in your wallet. Get prepared before your next dead phone emergency.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Expanding Your Business to Asian Markets: Insights from Ankomn's Success StoryIn today's episode, we explore how you can successfully expand into Asian markets through the lens of Ankomn, an innovative food storage company that built significant success in Asia before expanding to North America. We dive into the crucial differences between Asian and North American business practices, and how understanding these differences can lead to successful market expansion and growth.
Joining us on the podcast is Tom Hsieh, founder of Ankomn, who shares his journey from mechanical engineer to successful entrepreneur. His company's innovative vacuum-seal containers, which preserve food freshness through a unique mechanism, have gained significant traction among consumers.
Tom reveals how face-to-face relationships and trust-building are crucial elements of Asian business culture, and how these factors have contributed to Ankomn’s success. Listen in to learn how your business can navigate the unique challenges and opportunities of Asian markets.
In today's episode of the Harvest Growth Podcast, we cover:
● The key differences between Asian and North American distribution models
● How to find and build relationships with reliable distributors in Asian markets
● Tips for overcoming language barriers and cultural differences
● The importance of attending industry exhibitions in Asia
● Critical lessons about maintaining business integrity and building trust
Visit ankomn.com to learn more about their cutting-edge food storage containers and how they preserve freshness and aroma longer than other containers. You can also find and order their products on Amazon here.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, we explore how Sandy Stinson, President of GoodWag, turned a common pet owner's frustration into a thriving business. Every dog owner knows the hassle of waste cleanup, but Sandy's innovative solution, PooPail, has revolutionized this undesirable task, leading to a successful Kickstarter campaign and a growing product line.
Sandy joins us to share her journey from a failed first crowdfunding attempt to raising over $500,000 and surpassing her targets. Her story demonstrates how the right marketing strategy, customer feedback, and continuous product improvement can transform a simple solution into a market success.
Tune in to discover priceless marketing and business insights that have shaped her product development and company growth, leading to an expanded product line and recent rebranding.
In today's episode of the Harvest Growth Podcast, we cover:
● Why most crowdfunding campaigns fail and how to succeed
● How to use customer feedback to drive product improvements
● Strategic approaches to expanding from one product to a full line
● The importance of choosing the right marketing partners
● The role of environmental consciousness in product development
● And so much more!
Tired of wasting precious time cleaning up after your pets? Visit www.goodwag.com to discover their innovative solutions that make pet waste cleanup quick and effortless. Shop now and join countless happy pet owners who’ve transformed their cleanup routine!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
If you’ve ever struggled to keep up with the endless demands of tasks, emails, and work projects while staying productive, happy, and healthy, then today’s guest is a must-hear resource. She is Leslie Shreve, Founder & CEO of ProductiveDay and the mind behind Taskology, a unique and proprietary system for improving productivity. Leslie has over 20 years of experience helping hundreds of business owners, executives, and entrepreneurs save hours daily by streamlining their systems and processes.
In this episode, Leslie shares how her proven system can help busy entrepreneurs and professionals reclaim their time, reduce overwhelm, and find balance. Whether you’re drowning in emails or struggling to prioritize tasks, Leslie’s actionable insights will show you how to work smarter - not harder.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- Strategies for easily saving up to 10 hours a week.
- The key to protecting your time, and achieving personal and professional success and fulfillment.
- How to identify and eliminate "hidden time traps”, and reorganize your system for ultimate clarity and focus.
- And so much more!
Feeling stuck in a cycle of endless tasks? Want to make time for what truly matters? Visit www.productiveday.com to learn more about Taskology, her proprietary system for improving productivity, and explore Leslie’s free resources:
- A productivity quiz to uncover your number 1 blind spot and receive tailored insights to improve your workflow.
- Smart Steps Audio Series, a year-long guide with weekly 2–4 minute tips to boost your productivity.
- A special report, “7 Surprising Secrets to Saving Time,” for actionable tips for regaining control of your day.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today’s guest on The Harvest Growth Podcast is Scott Springer, a seasoned executive consultant with a proven track record of driving exponential growth. Scott was pivotal in Vital Proteins’s growth from $30M to $500M in revenue before its acquisition by Nestlé. He now leads Chelwood Consulting Group, where he helps businesses achieve rapid growth through operational excellence and scalable systems.
In this episode, Scott shares the powerful strategies that propelled Vital Proteins and many of his clients to massive success. He explains how local manufacturing can improve efficiency and scalability, why automating processes is essential for reducing costs and accelerating growth, and how diversifying marketing efforts can fuel sustained expansion. Drawing from his extensive experience, Scott also provides actionable insights for optimizing operations, cutting hidden costs, and preparing businesses to scale effectively. Tune in now to find insights on building a strong foundation for success and navigating the challenges of fast growth.
In this episode of the Harvest Growth Podcast, we cover:
- How local manufacturing improves operational efficiency and supports scalability, even for small and mid-sized businesses.
- Tips for optimizing the production process, reducing labor costs, and enhancing scalability.
- Opportunities and strategies for cutting hidden business costs.
- Key steps to forecast growth and prepare your operations to scale effectively.
- Tips for succeeding as a business leader with limited in-house expertise in key roles like engineering and manufacturing.
Visit www.chelwoodgroup.com to learn more about Chelwood Consulting Group’s services and how Scott Springer can help your business thrive.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today marks our 200th episode of The Harvest Growth Podcast, and what a journey it’s been! From the first episode, we’ve celebrated everyday people solving big problems through entrepreneurship and shared stories of resilience, innovation and grit. Today is no different. Our guest, Mark McNally, is a Co-founder of Filters Direct USA, a company revolutionizing the air filter industry with eco-friendly, customizable solutions.
From starting with a simple pizza box prototype to transforming his idea into a thriving air filter company manufacturing all its products in the U.S., Mark’s story exemplifies the power of local manufacturing, innovation, sustainable practices and family values. In this episode, he shares the ups and downs of launching Filters Direct USA, how his family became a source of strength and innovation through it all, and the creative ways he introduced his family to entrepreneurship.
If you’re looking for a story of grit, sustainability and practical business advice on bootstrapping and manufacturing, this episode is for you. Tune in now!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to overcome manufacturing challenges and transition to local production
- Creative ways to involve family in entrepreneurship
- Bootstrapping your business and growing it without debt
- And so much more!
Protect your family’s health with premium, eco-friendly filters delivered right to your door. Visit www.filtersdirectusa.com today and use coupon code HARVESTGROWTH50 for 50% off your first order.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
What if you could cut your manufacturing costs by 90% without compromising quality? Today’s guest, Jeffrey Dakin, founder of The Scrubbie, has done just that—and much more. Starting with a simple idea, Jeffrey turned the Scrubbie, a multi-purpose cleaning tool for tackling even the toughest messes, into a thriving global business.
Along the way, he appeared on Shark Tank, joined mentor groups, and leveraged their guidance to achieve exponential growth. In this episode, Jeffrey opens up about the strategic moves and decisions that helped him slash costs, build a reliable supply chain, and overcome legal and operational challenges. He also shares how these experiences shaped his mindset and prepared him to seize every opportunity for growth.
Whether you’re looking to streamline operations, build strategic partnerships, or develop a winning mindset, this episode is packed with actionable advice and inspiration. Tune in now!
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The strategies Jeffrey used to reduce manufacturing costs by over 90% while maintaining exceptional quality.
● The impact of Shark Tank, networking, and mentorship programs on scaling his business.
● How to navigate legal challenges and turn setbacks into stepping stones.
● Building a strong supply chain across continents.
● Developing the mindset and resilience needed for long-term success.
Visit www.thescrubbie.com to discover how The Scrubbie, the unique multi-purpose cleaning attachment makes cleaning an easier, faster, and more pleasing experience.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we talk with Bruce Borenstein, a visionary leader in audio technology whose journey demonstrates the power of innovation and perseverance. Known for his pioneering work with AfterShokz (now Shokz), Bruce helped introduce bone conduction technology to the consumer market, driving the company to an impressive $200 million in annual revenue and securing an 80% market share. Now at the helm of Conduction Labs, Bruce is setting new standards with cutting-edge technologies like bone conduction and directional audio and redefining how we experience sound.
Bruce reveals how his leading brand at Conduction Labs, OpnSound, is impacting the market through products that provide an enjoyable open-ear listening experience, and share invaluable lessons for entrepreneurs and innovators entering a very competitive market. Whether you're launching a product or competing against industry giants, Bruce’s journey will inspire and educate you.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Ideas for effectively launching products that resonate with target users.
● How personalized customer support can transform brand loyalty and sales.
● Strategies for competing with industry giants in a competitive market.
● And so much more!
Ready for an unforgettable music or listening experience? Visit www.opnsound.com to explore OpnSound’s cutting-edge audio products and use “harvestgrowth10” to get 10% off.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today's episode is a masterclass on product innovation and business growth, especially for first-time inventors and entrepreneurs. Our guest, Tania James, transitioned from an 18-year career as a child and youth worker to entrepreneurship, by educating herself about business on the internet while nurturing her interests in problem-solving. Her invention, the Sure Grip Kitchen Towels™, cotton towels designed with silicone to keep them securely on kitchen appliance handles and prevent them from slipping to the floor; is already a favorite among customers and a brilliant success story.
Join us as Tania shares her experiences as a first-time inventor and founder, and insights from her early failures, decisions, and successes. Discover low-budget marketing tips that could dramatically transform your business and accelerate growth. Tune in now.
In today's episode of the Harvest Growth Podcast, we'll cover:
● Cost-saving strategies for prototyping and manufacturing on a budget.
● How to validate your idea with feedback, and pivot when needed.
● Effective ways to market your product, even with limited resources.
● And so much more!
Visit www.suregripkitchentowels.com to discover how the Sure Grip Kitchen Towels™ transform your kitchen experience, staying on your appliance pull and making it easier to open jars and handle glassware.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Our guest on today’s episode, Salim Mitri, turned a common household issue into a thriving business by founding Snug Plug, an innovative solution for loose electrical outlets. Alongside his partner, Joel Switzer, he transformed what was initially a DIY fix into a scalable product that has doubled its revenue year-over-year and is now making its way to major retail shelves. But it was not an easy ride.
"We thought it would be easy at first, but we quickly learned that success requires proving your concept step by step," Salim shares. Their journey involved securing patents, navigating the manufacturing process, and overcoming repeated rejections before finding traction on Amazon and leveraging the power of social media.
Salim’s experience is packed with insights for aspiring entrepreneurs and product innovators, from perfecting the design to changing business models and launching a national TV campaign. So if you’re looking for inspiration to take your product from concept to market - or you’ve hit roadblocks trying to prove your idea’s value, this episode is for you. Join us now.
In today’s episode of the Harvest Growth podcast, we’ll cover:
- Why starting small and refining your process is key to long-term growth.
- Using Amazon and organic marketing to validate your product.
- Why community and networking are essential for entrepreneurial success.
- The advantages of national TV campaigns for building brand awareness.
- And so much more!
Are you tired of loose plugs in wall outlets causing frustration? Visit www.snugplugstore.com to learn more about this game-changing solution, or find Snug Plug on Amazon.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Breaking into a competitive retail market requires a clear brand vision, a resilient mindset, and a robust distribution strategy that integrates both e-commerce and brick-and-mortar channels. Today’s guest on the show has successfully woven these elements into his business model, creating a brand with a unique product focus that resonates with customers and retail buyers alike.
Meet Paul Cira, the founder of Proud Grill - a company dedicated to producing innovative, high-quality grilling accessories that make grilling safer, cleaner, and more convenient. Proud Grill's first product, the Q Swiper, gained popularity as a safe, effective grill cleaning tool, and from there, the brand quickly expanded to include other highly-rated products and even Yellowstone-themed BBQ gloves. Through a thoughtful brand strategy and a hybrid retail approach leveraging both physical and online retail, Cira has managed to build a highly recognizable and trusted brand.
Today, Paul shares his journey in founding Proud Grill and how he used his previous entrepreneurial experience to position the brand for growth. We will discover his strategy for getting Proud Grill into major retail outlets and growing sales on e-commerce platforms like Amazon and how he leveraged both sales channels to accelerate growth. Join us now as Phil reveals the decisions, challenges, and insights that fueled his company’s success.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Strategies for approaching retail buyers and tailoring your pitch for success.
- Key tactics to optimize sales in both online and brick-and-mortar settings.
- Tips for choosing a brand name that sets your brand up for long-term success.
- The importance of resilience and how to scale the ups and downs of entrepreneurship.
- Strategic networking tips through online platforms like LinkedIn to achieve marketing, distribution, and business goals.
- And much more!
Grill scrubbing can be a hassle, but Proud Grill has solutions to make it easier, faster, and safer! Visit www.proudgrill.com for easy-to-use, bristle-free products designed to keep your grill spotless and safe for your next BBQ.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of the Harvest Growth Podcast, we discover how a targeted retail expansion strategy, customer engagement, and in-depth research contributed to sustainable business growth for More Labs. Our guest is Josh Groff, CEO of More Labs, the health and wellness brand behind Morning Recovery - a scientifically-backed supplement designed to help people recover quickly from the effects of alcohol with its great-tasting, healthy formula.
Josh reveals how starting with a direct-to-consumer (DTC) model enabled More Labs to test, gather feedback, and refine their products, before scaling to over 35,000 retail outlets. He shares their key tactics for capturing interest and increasing sales in major retail outlets, including strategic shelf placements, attractive packaging, and clear brand messaging.
If you're building a wellness brand or want to learn from More Labs' success, tune in for smart insights on retail expansion, and to discover how More Labs successfully navigated major regulatory challenges in the supplements market and their experience with crowdfunding.
In today’s exciting episode of the Harvest Growth Podcast, we cover:
● Why a targeted retail expansion approach, from DTC to retail, can lead to better market penetration and customer loyalty.
● The importance of prime product placement and clear messaging in driving impulse buys and repeat sales.
● Effective strategies for increasing in-store visibility and encouraging trial purchases.
● The role of mentorship and networking in driving entrepreneurial success.
● The importance of legal considerations in marketing decisions to regulatory compliance, and long-term success.
Ever wish you could wake up feeling great after a night out? With Morning Recovery, More Lab’s uniquely formulated supplement, you can prevent hangovers and face new days refreshed. Visit www.morelabs.com now to order and get 15% off your first order.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today’s episode, we’re joined by Nick McEvily, a seasoned founder, product leader, and business consultant who has helped several early-stage companies achieve exponential growth including his startups that raised $36 million and was named the 2nd fastest-growing software company in North America. Drawing from his deep expertise in securing funds, finding product-market fit, building loyal customer bases, and scaling operations, Nick shares practical strategies for thriving in competitive markets.
Nick also reveals the most common - and costly - mistake that startups make when pursuing product-market fit and shares insights on how to avoid it. You'll also discover tips for accelerating this process while saving on product development and engineering costs, along with strategies for transforming your brand into a customer-centered powerhouse through smart, inquiry-driven research. Don’t miss it!
In this episode of the Harvest Growth Podcast, we cover:
- How asking the right questions can drive high-growth business decisions
- Strategies to cut development costs and minimize risks with rapid prototyping
- Proven customer discovery methods for gaining deeper insights
- Practical tips for conducting thorough research to achieve product-market fit
- And much more!
If you have any questions on product-market fit and building a high-growth startup, you can contact Nick at www.nickmcevily.com or on LinkedIn at https://www.linkedin.com/in/nickmcevily.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode, we interview Bennett Maxwell, the visionary founder of Dirty Dough, a cookie franchise that has expanded from one location to over eighty in just three years. Bennett’s journey is a masterclass in strategic decision-making and creativity. He shares how he compensated for his lack of experience in food and franchising by surrounding himself with industry veterans and advisors, and how he used an innovative creative strategy to drive business growth.
Bennett explains the inspiration behind this innovative strategy and Dirty Dough’s unique brand identity - the idea that their cookies may look messy but taste amazing, symbolizing how life is imperfect but still rewarding - and how this concept resonated with customers, significantly increasing market share. He reveals how this concept also inspired their bold response to a now-settled lawsuit from a major competitor, which became a pivotal PR moment that catapulted brand growth.
Tune in to this entertaining episode as Bennett shares valuable insights on growing, scaling, and selling a business. You'll also gain tips on recruitment, marketing, mentorship, and management that are crucial for any entrepreneur
In this episode of the Harvest Growth Podcast, we cover:
● How to grow a business rapidly without prior experience and expertise.
● The importance of surrounding yourself with industry experts and mentors.
● Why resilience and adaptability are key to long-term success.
● How to turn business challenges into positive PR opportunities.
● The role of a strong creative strategy in scaling your business.
● And so much more!
If you love delicious cookies, please visit www.dirtydoughcookies.com to learn more about their mouthwatering offers.
Interested in franchising? Contact Bennett Maxwell at www.bennettmaxwell.com to learn more about this lucrative business model, and how to win at it - whether as the brand owner or the franchisee.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we interview Lekha Vyas, an entrepreneur transforming the men's skincare industry with her brand, Elvy Lab. Focused on providing science-backed skincare solutions, Lekha is addressing a gap many men didn’t even realize they had - how neglected skin health can impact self-esteem and overall happiness. Through Elvy Lab, she’s created a simple yet powerful skincare regimen specifically designed to meet the unique needs of men's skin.
In this episode, Lekha shares her strategies for building a loved brand in the male skincare market as a female founder. Tune in to discover her journey to launching Elvy Lab, and how she leveraged educational marketing, tapped into men’s buying influences and used AI to improve her product, brand and marketing campaigns to grow sales. Tune in to learn more!
In this insightful episode of the Harvest Growth Podcast, we’ll cover:
- Strategies for selling to your target customers who are unfamiliar with your product.
- How to position your product to align with existing consumer motivations.
- Leveraging your personal branding as a Founder to build trust with your target customers.
- Key strategies for using customer feedback to refine your products and build trust.
- And so much more!
Boost your confidence with Elvy Lab's men’s skincare products, designed to deliver healthier, radiant skin with little effort. Visit www.elvylab.com today and get 20% off your first purchase with code “skincare”
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we speak with Jimmy Zollo, co-founder of Joe & Bella, a clothing brand that meets the specialized needs of older adults through high-quality, fashionable, and easy-to-wear clothes. Through innovative solutions and compelling brand storytelling, Jim’s company found its place in the crowded clothing industry.
Jimmy reveals how he identified the market gap, refined his product idea, and created an authentic relationship with the target audience of older adults and their influential loved ones. He also discusses the strategies that propelled Joe & Bella to success, including having a mission-driven approach to recruitment and how this helped his brand grow. Tune in for insights on building a purpose-driven brand and fostering meaningful customer connections through authentic marketing, customer service, and brand stories.
In this episode of the Harvest Growth Podcast, you'll learn:
- Insights on connecting with your target audience and building a lasting brand identity with storytelling.
- Tips for driving business growth by building strong relationships with customers and understanding their unique challenges.
- Strategies for launching and growing a new product line in a competitive market.
- Insights on finding and recruiting the best talent for your startup.
Are you looking for high-quality, stylish clothing uniquely designed for older adults? Check out Joe & Bella’s award-winning adaptive collection at www.joeandbella.com today.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are you looking to secure licensing deals from major brands for your product or invention but don’t know where to start? Join us as we speak with John Ellis, a seasoned entrepreneur with extensive experience in licensing and bringing new products to market. From his first licensing deal to his current invention, Roll Ranger, John has explored and leveraged uniquely effective strategies to get the most lucrative manufacturing and distribution deals. Now, he shares his insights with us.
In this episode, you will discover the factors you must consider when examining offers from potential licensees and common mistakes to avoid when making such deals. John also reveals how you can turn a rejection of your licensing deal proposal into a “Yes” from potential licensees and established brands, including establishing market demand before pursuing licensing opportunities - like he's doing with Roll Ranger, his latest invention. Join us now!
In today’s episode of the Harvest Growth Podcast, we cover:
- Key strategies to successfully get licensing deals for your innovation.
- Avoiding common licensing mistakes that can harm your product's success.
- The significance of adopting the right pricing strategy during product launch.
- Insights on building a brand that resonates with consumers.
- And so much more!
Visit www.rollranger.store to learn about the Roll Ranger, John Ellis's invention that helps you quickly and easily find the end of tapes, reducing the hassle and messiness during use.
Also, visit www.opticsforhire.com to learn about John's optical engineering and manufacturing company which provides custom optical engineering services like optical design, prototyping, and manufacturing.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of the Harvest Growth Podcast, Jon LaClare speaks with Trent Hughes, founder of AthletiPack, who bootstrapped his brand to success by selling at live, in-person events, where he got invaluable customer insights that inspired product improvements, new developments, and innovative marketing ideas - insights you likely struggle to get from customers on Amazon or your store and insights on why they buy or why they don’t. Today, Trent joins us to share the inspiration behind AthletiPack, his strategic approach to prototyping, evergreen tactics for selling at live events, and tips for succeeding as a young entrepreneur. If you want to bootstrap your product company to success, tune in now.
In today’s episode of the Harvest Growth Podcast, we cover:
- Why in-person selling at live events is crucial to business growth in a digital world.
- Pro tips on finding the best events to attend and how to smash your sales goals there.
- How selling at in-person events enriches you with priceless market and customer information.
- Benefits of a mentor and unique tips on finding one.
- And so much more!
Frustrated with typical pant pockets that are too small and can’t keep your items while on a hike? Then visit www.AthletiPack.net to learn about AthletiPack’s comfortable and effective custom backpacks and bags that come with a unique modular strap system, allowing for different uses, in multiple versions.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? VisitHarvestGrowth.com and set up afree consultationwith us today!
In this episode of the Harvest Growth Podcast, we interview Cameron Taylor, a visionary who has scaled multiple businesses to 7 figures across diverse industries. From founding a national law firm and authoring bestselling books to working in venture capital and launching his latest startup, Sun Tail Mermaid, Cameron has a track record of identifying untapped opportunities in competitive markets and pioneering new niches.
Today, Cameron reveals the values and strategies that have helped him succeed, offering insights on how to outcompete, find profitable business ideas and meet market demands with innovative, customer-focused solutions. This is one of our most inspiring and insightful episodes - and we are sure you will love it! So tune in now.
In this episode of the Harvest Growth Podcast, we cover:
- Tactics for capturing existing (and unsatisfied) market demand instead of creating one.
- Strategies for staying ahead of competitors on Amazon and beyond.
- Financial planning tips for surviving the early drought in your business.
- Ideas for using superior customer service to your advantage.
- Why customer-focused product development and engineering is crucial to business success.
- And so much more!
Discover and share the thrill and adventures of being a real mermaid or merman with loved ones when you get your mermaid tails and shark fins for swimming from www.suntailmermaid.com. Sun Tail Mermaid’s products are built to last, are comfortable and are widely loved. Get yours now!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today’s guest on the Harvest Growth Podcast is Gabriel Alba, a remarkable young inventor who started and scaled his business from his college dorm into an international brand with multiple innovative products. An MIT-trained mechanical engineer with a knack for invention, strategic foresight, resourcefulness, and a strong vision, Gabe’s foray into entrepreneurship has been demanding but rewarding. From manufacturing his products himself to setting up a factory in Mexico, Gabe has relied on strategic intelligence and foresight at every step. Now he joins Jon LaClare to reveal what that looks like. He explains why he opted for Mexico, the opportunities for outsourcing there, the brilliance of starting small or bootstrapping, and the benefits of keeping your manufacturing in-house. Join us as we dive into Gabe’s broader vision for innovation standards, how his hands-on approach helps his business, Riddia, grow, and how it may benefit your business.
In this episode of the Harvest Growth Podcast, we cover:
- The strategic benefits of manufacturing in nearby Mexico, a hub of talented world-class engineers, and a more accessible manufacturing ecosystem.
- How manufacturing in Mexico improves your operational efficiency and cost-effectiveness.
- Why entrepreneurs should keep their manufacturing in-house.
- The value of having a “just-do-it” attitude for young innovators and founders.
- And so much more!
To learn more about the incredible bestselling Riddia products and other new inventions that Gabriel Alba and his team are developing, please visit www.riddia.com. We've personally tried these innovative products and highly recommend them! The portable, cordless iron is a game changer for travel. Gabriel is also happy and available to chat if you want to learn more about outsourcing your manufacturing in Mexico. You can also reach him at gabe@riddia.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
"Almost everyone buys on Amazon." This is a statement we all might agree with, but do we truly understand its implications? In this episode of the Harvest Growth Podcast, we welcome Neil Twa, a renowned Amazon FBA (Fulfillment by Amazon) program consultant, who breaks down what this really means for established retailers losing market share to Amazon sellers and for entrepreneurs aiming to build a thriving business empire.
Neil Twa, a former IBM management consultant, has been at the forefront of the Amazon e-commerce space since 2012. He has built over 500 successful Amazon businesses and helped hundreds of sellers become millionaires through his expertise. With a deep understanding of today's retail consumer psychology, Neil explains why customers prefer to purchase on Amazon after seeing a product ad elsewhere - even if it means buying from an Amazon seller who didn't run the ad. This shift in consumer behavior highlights the importance of adopting an Amazon-first strategy to test, validate, launch, and grow products while capturing a larger market share in today’s competitive landscape.
Concerned about “saturation” and the fierce competition among new sellers in 2024? Don’t worry - Neil shares his top secrets for optimizing your Amazon account, dominating organic listings, scaling to six figures, and positioning your e-commerce business for a successful exit. With his extensive experience, technical knowledge of Amazon's algorithm, and proven track record in launching and selling e-commerce businesses, Neil is the expert you need to hear from. Tune in now!
In this episode of the Harvest Growth Podcast, we cover:
● Proven strategies for launching products and capturing significant market demand on Amazon.
● Tips for quickly testing and validating your product ideas.
● Common mistakes to avoid that can damage your organic listings and revenue performance.
● How to reclaim market share lost to Amazon FBA sellers and leverage the algorithm to your advantage.
● Preparing your e-commerce business for a successful exit.
● And so much more!
Visit www.voltagedm.com to learn more about the strategies that Neil Twa and his team at Voltage have used to build over 500 Amazon businesses since 2012. Also, access a wealth of free resources and connect directly with Neil to get answers to your questions.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of the Harvest Growth Podcast, host Jon LaClare interviews Constantine Abanda, CEO of PrescriptionQuest, an online marketplace dedicated to helping patients find scarce prescription drugs quickly, thereby reducing drug shortages. Constantine shares the inspiration behind his product and the growth strategies that have enabled him to attract, onboard, and earn the trust of pharmacies and patients in a highly scrutinized market. He also emphasizes the importance of refining and consistently communicating your brand messaging to your target audience. Additionally, you'll discover how Constantine is leveraging PicMii, an equity crowdfunding platform, to attract investors and raise awareness for PrescriptionQuest, and how this led to a $10 million valuation. Tune in now!
In this episode of the Harvest Growth Podcast, we cover:
- The importance of crafting a clear brand message and compelling value proposition.
- Tips for growing a user base in a two-sided marketplace.
- The power of leveraging PicMii to expand your business and connect with investors.
- And so much more!
Say goodbye to the stress and uncertainty of searching for prescription medications with PrescriptionQuest. Visit www.prescriptionquest.com to discover how they can help you find your medication quickly and stay on track with your treatment.
Interested in partnering with PrescriptionQuest or becoming an investor? Visit www.prescriptionquest.com/picmii to get started.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode, we interview Todd McGee, a management consultant with over 20 years of experience helping healthcare entrepreneurs and businesses. From helping the largest independent allergy practice in Arizona to maximize revenues and streamline operations while slashing costs to helping the largest allergy practice in the country before founding his management company, Complete Allergy & Asthma, Todd is one of the brightest minds in healthcare management. However, his expertise isn’t only relevant to healthcare medical practices.
Join us now as Todd reveals tips that can save you thousands in business spend and increase profits by more than 100% without launching new customer acquisition campaigns. You’ll realize opportunities for improving your business by reviewing and maximizing current management processes, interactions with customers, and relationships with business partners.
In this episode of the Harvest Growth Podcast, we cover:
- Tips for succeeding as an entrepreneur without any business experience or expertise.
- Tips for growing revenue without launching awareness marketing or sales campaigns.
- Opportunities for cutting hidden business costs.
- And so much more!
Visit www.breathcomplete.com to learn more about how Todd’s management consultancy, Complete Allergy & Asthma, is helping Allergy and Asthma medical practices grow their company.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today’s episode, we sit down with Todd Guarino, a seasoned entrepreneur in the swimming pool industry, who has recently embarked on an exciting new venture. After selling his last business, Todd partnered with the inventor of a remarkable but lesser-known patented technology from the early '90s. Recognizing an unmet need, Todd took on the challenge of bringing this innovation to the public 30 years later, to redefine swimming pool standards.
The product, Low-Chlo, is the only pool sanitizing system that keeps swimming pool water crystal clear, and algae-free with less than 1ppm (parts per million) of chlorine and no electricity or electrolysis involved. Low-Chlo eliminates the problems of harsh chemicals and high chlorine levels such as skin irritation and visual discomfort. This renowned system also provides massive cost savings for both homeowners and pool maintenance companies.
Tune in as Todd shares how Low-Chlo is making swimming fun and healthy again. Get inspired by the fascinating story of a long-overlooked invention that's now replacing costly and hazardous modern chlorination systems. Don’t miss this insightful conversation!
In today’s episode of the Harvest Growth Podcast, we cover:
- The importance of content marketing for introducing groundbreaking inventions to the market.
- Maximizing the potential of patents in highly competitive industries.
- The value of discovering and partnering with remarkable companies in your field.
- And so much more!
Visit www.low-chlo.com to learn more about how Low-Chlo creates a healthier swimming environment and helps children, adults, and pets enjoy crystal-clear water without harsh chemicals.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of the Harvest Growth Podcast, Jon LaClare interviews Harriet Obinyan, the founder of yu-mn, a line of smart fitness products designed to make exercise accessible to everyone. Harriet is a savvy entrepreneur who recognized a need in her own life and created a solution.
Harriet shares her journey from being a flight attendant who struggled to maintain a fitness routine while traveling, to launching her own business and quickly growing her sales. She discusses how she used platforms like Amazon and RangeMe to get her products in front of major retailers like QVC, Best Buy, and Walmart and offers advice for small businesses looking to grow their presence in the market.
Throughout the interview, Harriet emphasizes the importance of believing in your product, making the most of free or inexpensive opportunities as an entrepreneur, and staying focused on your goals. She encourages aspiring entrepreneurs to start where they are and seek out partnerships like podcasts, mentorships, and accelerator programs to help share their story and grow their brand. You won’t want to miss this interview.
In today's episode of the Harvest Growth Podcast, we cover:
- Making the most of your resources as a low-budget entrepreneur.
- Tips for launching your new product in a competitive market.
- Tips for getting your product into large retailers and wholesalers.
- The importance of a compelling brand story for early-stage businesses.
- And so much more!
Get smart with your fitness routine and discover how to stay in shape using Yu-mn’s exciting and socially connected smart fitness tools.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today’s guest on the Harvest Growth Podcast helped organizations save 150 million to one billion dollars in operational costs over the last 15 years and has been assisting ambitious entrepreneurs to master the same managerial principles since 2019. He is Jared Thatcher, Host of the Global Lean Summit, a world-class conference that empowers small business owners, C-suite executives and organizational teams to adopt personalized lean management solutions and transform their operations.
In this episode, Jared reveals how you can benefit from these lean principles, even tripling efficiency and output, without a team of lean operations experts on the payroll. If you’re interested in growing and scaling your business with a continuous improvement in product quality, Jared’s insights and experience are an invaluable resource. Join us now!
In today’s episode of the Harvest Growth Podcast, we cover:
● Strategies for radically improving your business operations and performance.
● How lean principles also impact personal well-being and overall happiness.
● How to master and implement lean principles in your business.
● Learn lean tactics for solving costly employee management challenges.
● Ideas to improve your leadership skills and performance.
● And so much more!
Would you like to spot and remove the costly waste from your operational processes? Are you new to lean management systems? Then, take the first step to transforming your organization by registering for the 5th edition of the Global Lean Summit at www.globalleansummit.com. Scheduled to be held 17-19 September 2024 in Indiana, this event will include a one-day full immersive tour of Toyota - renowned for its lean management principles - and interaction with top executives. You will also leave with personalized lean management roadmaps for your unique challenges so you can start implementing them immediately.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
If you want to attract top investors, grow your business successfully and outcompete in tough markets, then today’s guest, Leslie Danford, Founder and CEO of Vitaminis, is a must-hear resource. With extensive business and marketing experience working with high-growth companies and an MBA from Harvard, Leslie has a wealth of invaluable knowledge to share.
In this episode, Leslie joins us to discuss how she launched her first Vitaminis product within a year of conceiving the idea - a rare feat in the highly-regulated food and beverage market. She reveals how she balanced product development and perfection and overcame numerous rejections to make Vitaminis a retail favorite.
What if you’re struggling to secure early-stage investors for your business? Join us to hear Leslie demystify the fundraising process and how you can become the entrepreneur investors want to support, even when your idea is still in its infancy.
In today's episode of the Harvest Growth Podcast, we cover:
● How to become the kind of entrepreneur that investors want to support
● Common fundraising misconceptions that can hinder startup success
● The role of resilience and mental strength in entrepreneurial success
● Strategies to get your product into a dream retail outlet and expand from there
● The importance of networking with other founders and business owners
● And so much more!
Tired of vitamin supplement pills or sugary vitamin products? Want tasty, sugar-free nutritious foods rich in vitamins? You'll love Vitaminis. Vitaminis is a nutritious juice-shot beverage rich in vitamins with minimal ingredients, no artificial ingredients, dyes, or sweeteners, and no added sugar.
Visit www.vitaminisbrand.com/pages/a-special-discount now for a chance to receive 12 FREE packs of Vitaminis and a special Vitaminis Tumbler. Sign up for the email newsletter to kickstart your health journey with a big win!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today’s episode, we focus on how the early adoption of new operational models or early achievement of new certifications can lead to higher competitive advantage, increased market share, improved customer loyalty, and enhanced brand reputation. We dive into how our featured brand, Kirkman, a leader in the dietary supplement industry, increased its advantage by having the first certified prenatal supplement by FIGO (International Federation of Gynecology and Obstetrics).
Joining us on the podcast are Jeanne Ann Conry, MD, PhD, Obstetrics and Gynecology (OBGYN), who is the Past President of FIGO, and the Current founder and president of the Environmental Health Leadership Foundation; and Eric Gripentrog, CEO of the Kirkman Group. In a few minutes, they reveal how, though operating separately, their shared purpose to improve and sanitize the supplements and vitamins industry has created an environment where only the safest and best supplements are available to buyers.
Jeanne’s efforts at ridding the industry of contaminated pregnancy supplements led to the creation of FIGO’s safety standard which the P2i™ by Kirkman® is the first to meet. Tune in now to hear how the company is leveraging this unique opportunity to expand market size and increase growth.
In today’s episode of the Harvest Growth Podcast, we cover:
- The importance of constantly monitoring your market for opportunities that could be turned into a competitive advantage.
- How an obsession with producing high-quality products pays off in the long run for entrepreneurs and customers.
- Marketing ideas for leveraging competitive advantages to your benefit.
- And so much more!
Visit their website to learn more about the P2i™ by Kirkman® and why it became the first and only FIGO-certified prenatal supplement.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of the Harvest Growth Podcast, we discover how Jim Cooper, President and Co-inventor of the fast-growing DorsiFLEX®, grew his startup into a thriving business despite predictions of an unsuccessful product launch from consultants and landed superstar customers like NBA teams and Olympians. Jim came up with the idea for DorsiFLEX while suffering a severe case of bilateral plantar fasciitis, a lower leg injury that no conventional health method could treat, during his days as a world-class Olympic runner. Using his knowledge as a trained mechanical engineer, Jim studied his foot to find the problem.
The solution he designed became DorsiFLEX®. His journey from building the minimum viable product (MVP) and proving the concept to launching on Kickstarter and using social media to build appeal is an exciting story you'd love to hear. Despite lacking prior marketing experience, working on a limited budget, and receiving a doomsday prediction from an external marketing team, Jim persevered and found success. How did he do it? Join us to find out.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- The value of launching your new product on Kickstarter and Indiegogo.
- Why entrepreneurs should prove their product concept with an MVP before investing further.
- How to market your product without marketing expertise or a big budget.
- And so much more!
To learn more about DorsiFLEX® and its rapid impact on reducing foot pain, visit www.thedorsiflex.com. DorsiFLEX® is a quick and effective therapeutic solution to leg and foot injuries.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today we talk with Johann Gorsek, Marketing Manager at one of the most successful supplement manufacturers in the world. With over 70 products under their own brand, Nature’s Lab, and contract manufacturing relationships with industry giants like Walmart and Costco, they stand out for their commitment to quality.
In this episode, Johann shares invaluable insights into their unique manufacturing processes, the importance of clinically studied ingredients and maintaining high standards, and how to build customer loyalty. You’ll also hear about some of their standout products like the Turmeric Plus Joint Complex.
Tune in now to discover how their adherence to cutting-edge health research and superior manufacturing processes has propelled their success in a competitive market - and discover insights that can accelerate your business success.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- The value of honesty and integrity in starting and scaling your product business.
- How contract manufacturing works, and how it differs from private-label.
- How to choose the right manufacturing partner to work with.
- How to prepare for and capitalize on growth opportunities.
To learn more about Nature’s Lab dietary supplements and to get a free sample, visit www.natureslabgold.com now!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode of The Harvest Growth Podcast, we're thrilled to welcome Elina Furman, the founder and CEO of Kahlmi, a brand dedicated to baby massage and wellness. Elina's journey from concept to a thriving business is nothing short of inspiring. With over a million followers on her social media platforms, Elina has mastered the art of building authority and engaging with her audience on a limited budget. She shares invaluable insights on the importance of starting early, creating meaningful content, and leveraging organic growth to catapult her brand. Moreover, she discusses her innovative product, the handheld baby massager, dubbed the "Theragun for babies" by Fast Company, and her forthcoming book that extends her brand's educational reach. Join us as we dive into Elina’s story, uncover her secrets to social media success, and learn how to harness the power of authority to safeguard your brand from copycats. Don't miss this episode filled with actionable strategies!
In today's episode of the Harvest Growth Podcast, we'll cover:
- Building a brand through educational content marketing
- Why starting early matters in your business growth and product launch success
- How to leverage social media to understand your audience better
- Overcoming fear through practice
- And so much more!
The Kahlmi baby massager is the world’s first baby massager that helps you massage and soothe your baby - a great tool for assisting them to sleep, relax, reduce constipation, relieve gas, bond with you, and other great benefits. Visit www.kahlmi.com now to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Welcome to The Harvest Growth Podcast!
In today's episode, host Jon LaClare chats with Eric Barnhart, the innovative mind behind Boomin Belts, a unique Bluetooth belt buckle speaker born from a simple desire to have walk-up music like a baseball player while on the golf course. We'll delve into Eric's journey of 16 months of prototyping, the challenges of viral video marketing, and the incredible reception of his product at the PGA show. Plus, hear how Eric's relationship with Shark Tank's Kevin Harrington has bolstered his entrepreneurial spirit. Whether you're a golf enthusiast, a fan of innovative products, or curious about authentic marketing strategies, this episode is packed with insights and inspiration. Let's dive in!
In this episode of the Harvest Growth Podcast, we'll discuss:
● The value of networking for entrepreneurs and aspiring founders
● How to create viral social media content for your business or product
● Authenticity and uniqueness in content creation
● Tips on choosing the right tradeshows and events
● And so much more!
Visit www.boominbelts.com to discover how you can enjoy your favorite music in a new way and create lasting memories with family and friends. Boomin Belts eliminates the need for bulky headphones and heavy speakers, letting you have fun without hassle.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Securing funding from investors can stabilize your startup operations and accelerate growth, but it can also derail your business’s future if the investors are not the right fit. In this episode of the Harvest Growth Podcast, we talk with entrepreneur Remy Warren, who turned down an enticing investor offer - one she had initially worked hard to secure - after carefully reading the fine print.
Remy has since successfully bootstrapped her startup, Moxy Patch, into a thriving, fast-growing enterprise. Her flagship product, the MoxyPatch™ bladder leak prevention kit, is becoming a market favorite, helping women with stress urinary incontinence prevent mild-to-moderate leaks.
Remy shares why she declined the investor offer, how ignoring her mentors’ advice was a game-changer, and how this experience has better prepared her for future funding efforts. We also delve into her marketing strategies, particularly on Amazon, where she sells the MoxyPatch™ and the impact this has had on her business. This episode is packed with valuable insights and fun moments you won’t want to miss - so tune in now!
In this episode of the Harvest Growth Podcast, we'll discuss:
- Why entrepreneurs must scrutinize prospective investor offers before signing on the dotted line.
- How to select the right business partners and advisors for your startup.
- Benefits and drawbacks of selling on a third-party e-commerce marketplace like Amazon.
- A common mistake to avoid when using product sampling techniques to penetrate the market.
- And so much more!
The MoxyPatch™ is a patented technology that prevents - not absorbs - leaks caused by stress urinary incontinence. Loved by pregnant women, new mothers, and women previously suffering from this silently persistent discomfort, the MoxyPatch™ can help you become free of embarrassing moments and boost confidence at all times.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are you tired of competing in crowded markets? Or in despair because you can’t sell your brand-new innovation as no one understands the product and it has no pre-existing category? Worry no more because the solution may be closer than you think; by identifying uncontested market niches, you can drive new demand for your product. Just like our guest on this episode of the Harvest Growth Podcast did, to phenomenal success. Meet Mark Lieblein, Founder of ChargeTab, a category-defining product that has experienced exponential growth online and through major retailers like Walmart and Home Depot.
ChargeTab is a pre-charged, lightweight emergency charger that customers can return for recycling and earn discounts. Unlike standard power banks, ChargeTab caters to a distinct need: an emergency charger that buyers can use without charging first. Mark realized his target buyers were not seeking a better power bank but a unique solution for staying connected in emergencies or power cut-offs.
In this interview, Mark shares how he identified an uncontested market category and its impact on sales - and how he bootstrapped his way into Walmart and other large retailers without a sales team or substantial marketing budget. If you are looking to accelerate business growth, tune in now!
In this episode of the Harvest Growth Podcast, we explore:
● Managing the challenges of being a first-mover and category innovator
● The importance of launching Direct-to-Consumer (D2C) campaigns for businesses selling through retail or directly to customers
● Leveraging unique business models and operations as a competitive advantage
● Tips for thriving and succeeding as a bootstrapper
● And much more!
Learn more about ChargeTab’s pre-charged emergency chargers and how they can help you at www.chargetab.com. You will also learn more about its unique recycling program, custom branding options, and why people love the ChargeTab.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, join us as we explore the transformative power of humanizing your business into a brand that accelerates growth and positions you as a market leader. Our guest, Aviad Shahar, is an esteemed brand strategist renowned for elevating numerous e-commerce ventures into eight-figure brands. As the CEO of Project Human, a leading e-commerce branding agency, Aviad has been called a “visionary thinker with a rare breed of talent” and bears the stamp of approval of branding icons like Marty Neuamayer, Donald Miller, and Emily Heyward.
Against many who misconstrue branding as solely visual design, Aviad will help you appreciate its broader scope and far-ranging impact and show you how to build a compelling brand. He reveals how branding transcends mere aesthetics, encompassing the entirety of the customer experience – from interactions with your product to engagement with your brand story. Discover why some brands outshine others and why fixating on superficial design elements can divert attention from crucial factors: a compelling narrative aligned with your mission, a brand persona that resonates with authenticity, and a focus on driving conversions. Tune in now to gain invaluable insights!
In this episode of the Harvest Growth Podcast, we delve into:
● How humanizing your brand cultivates authentic, emotional connections with customers, fortifying your business identity and setting you apart from the competition.
● Common branding pitfalls to avoid, drawing from Aviad's wealth of experience.
● How to craft a bespoke branding strategy tailored to your business needs and objectives.
● The importance of adopting a conversion-centric approach to branding for sustainable business growth.
● And much more!
For further insights on leveraging branding to fuel business growth, contact Aviad at aviad@project-human.com. Explore the success stories of Project Human and how they've propelled numerous e-commerce ventures to viral status and increased sales and revenue by visiting www.project-human.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
If you want to turn your product idea into a successful business that you can sell for the right price and exit on your terms, our guest on today's episode of The Harvest Growth Podcast is your best resource. Matt Damman is a seasoned entrepreneur and experienced Mergers and Acquisitions (M & A) advisor whose latest product has sold in over 10,000 retail stores nationwide. He has also helped several entrepreneurs exit their businesses at the right time - without post-exit regrets.
His newest product, the Walkie Chalk, is a pioneer in its own right - being the first sidewalk chalk holder for kids, parents, grandparents and more to draw fun, creative designs while standing. Walkie Chalk has survived, and even thrived, in the face of several copycat products that attempted to dethrone it.
In this fun interview, Matt reveals tips for new and experienced entrepreneurs to build a booming business, win new customer segments and adequately prepare for a successful exit.
In today's episode of the Harvest Growth Podcast, we'll cover:
- Why pioneers should adopt a lean strategy when developing their unique product ideas.
- Benefits of preparing your business for a potential exit, even if you are not looking to sell now.
- Common mistakes that hinder entrepreneurs from finding business buyers when looking to exit.
- Why the exit strategies of famous tech unicorns may not work for today's business environment or your industry.
- And so much more!
Are you eager to learn more about Matt’s super product, Walkie Chalk? Visit www.walkiechalk.com to see how it helps kids, families, and even business people find fun at home and work. You will be glad you did!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of the Harvest Growth Podcast, we dive into the potential of social media groups and communities on business growth and how new businesses can leverage the benefits of small communities against larger competitors. Our guest is Sarah Dillingham, an amazing entrepreneur who credits much of her business success to a Facebook group she runs.
Sarah is the CEO and Co-Founder of Grace and Able, which sells stylish compression gloves, brace covers, and other products to ease joint pain without discomfort to wearers at work or home. In the last 12 months, her business doubled, an achievement that her Facebook group has contributed immensely to. Though initially formed to help women with rheumatoid diseases connect, inspire, and support other women, it soon became the best resource for Sarah to refine product ideas, learn everything about her prospects, study her market, develop a relevant product, and market her product. Tune in to hear how Sarah used this to her advantage.
However, Grace and Able's success is not only because of Sarah’s impressive social media marketing activity. In this interview, you’ll discover the other top business and marketing strategies that have helped Sarah build a well-loved and promising brand that is winning against intense competition. Join us now!
In today's episode of the Harvest Growth Podcast, we'll cover:
- Strategies for building brand loyalty and increasing product sales through social media engagement.
- Insider secrets on how emerging businesses can thrive against industry titans by forging strategic partnerships with reputable organizations.
- The art of transforming your social media presence into an invaluable competitive asset that sets you apart in a crowded marketplace.
- How to elevate product quality by involving your target audience in your product development process.
- The power of multi-channel marketing for product companies in 2024 and beyond.
- And so much more!
Are you tired of grappling with persistent joint discomfort? Discover the best-selling compression gloves and joint-support products from the Grace and Able website at www.graceandable.com. Plus, exclusively for our listeners, enjoy a generous 20% discount with code GROWTH20.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Did you know that a 26% improvement in marketing performance can double your business revenue? Join us on today's special episode as host Jon LaClare reveals how focusing on three growth metrics is a faster, simpler and more efficient strategy for growing your business. In less than five minutes, you’ll discover 15 proven tips for increasing traffic to your websites and sales pages, converting those visitors to buyers and getting those buyers to spend more while also referring you to others. These are the same techniques our Agency uses to grow hundreds of businesses. So don't miss out!
In this episode of the Harvest Growth Podcast, you’ll discover:
- How small improvements in your marketing funnel can ignite phenomenal business success.
- 15 optimizations you can implement now to grow your business
- Simple tech-powered tactics for improving performance across your marketing funnel
- A secret tip for successfully increasing profit on each sale
- And so much more!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of The Harvest Growth Podcast, host Jon LaClare interviews retired physician and successful serial entrepreneur, Rick Chesbrough. Rick is an ingenious inventor and healthcare entrepreneur, whose career has been marked by the creation of innovative medical products that have made significant impacts on patient care. Today, Rick shares his journey of inventing the Space Cadet Closet Organizer, a unique product designed to solve the problem of an unorganized closet.
Drawing from Rick's triumph with his consumer product sensation, the Space Cadet Closet Organizer, they uncover invaluable insights for swiftly achieving profitability and steering clear of common marketing pitfalls that plague many startups. Listeners will gain insights into the process of bringing a new product to market, the need for ongoing marketing efforts, and the patience required for a breakthrough in an innovative product's visibility. Tune in now to uncover the lessons and strategies behind Rick's entrepreneurial journey
In this captivating episode of the Harvest Growth Podcast, prepare to explore:
- How to win over potential buyers who are unfamiliar with your product and its benefits
- How to successfully transition from product inventor to entrepreneur
- The need to diversify digital marketing and revenue streams amidst today's volatile business landscape
- Accelerating business growth and sidestepping marketing pitfalls by collaborating with seasoned marketing experts
- Key performance metrics essential for orchestrating successful marketing campaigns across your website and external platforms like The Grommet
- And so much more!
Need a simple, time-saving solution that transforms your closet from a disorganized mess cluttered with clothes to a spacious showroom of your beautiful clothes? Then you’ll need Space Cadet. Visit www.spacecadetcloset.com now to learn more about how it works and why people love it.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Welcome to The Harvest Growth Podcast! In today's episode, we'll be diving into the impact of video marketing. Our host, Jon LaClare, will be sharing insights and strategies based on his extensive experience in video marketing. He discusses the power of video campaigns, drawing from his successful endeavors in various industries including consumer goods, household products and more. Jon provides a step-by-step outline for creating impactful video scripts, emphasizing the importance of market research, identifying customer needs, showcasing product demonstrations, building credibility, crafting compelling offers and effective calls to action. Join us as we explore the essential elements of a successful marketing strategy and learn from Jon's wealth of knowledge and expertise.
In this episode of The Harvest Growth Podcast, we cover:
● The importance of video marketing in growing your business
● The value of market research
● Necessary elements of a successful video script
● Effective platforms for launching digital marketing campaigns
● And much more!
To learn more about how to drive sales through compelling storytelling for your brand or for help with creating the right video marketing strategy for your product or service, reach out to Harvest Growth today and book a FREE one-on-one call with us. We’re here to help.
Today, we shine a light on a critically undervalued yet pivotal element shaping success or failure in business: the business model. With a strategic model, even startups wielding groundbreaking innovations can offer inexpensive solutions while remaining profitable, ultimately evolving into household names. Like our featured brand, MyGuardianDoc, a swiftly expanding virtual health program providing comprehensive medical care for families.
Wondering how they achieved this? Joining us to dissect this remarkable achievement are John Korangy, Founder of MyGuardianDoc's parent company, CareClix, and Mr. Charlie Scott, CEO of MyGuardianDoc. Tune in as they unveil the distinctive business model ensuring their profitability. Plus, gain invaluable insights and actionable strategies for revolutionizing product delivery without breaking the bank.
In this episode of the Harvest Growth Podcast, we delve into:
- The significance of fostering an innovative business model in a cutthroat market
- Tactics for swiftly cultivating brand recognition and engagement
- The necessity of defining your business's purpose and mission during the early stages
- Tools for crafting and delivering top-tier solutions at an affordable rate
- And much more!
Bid farewell to second-guessing and uncertainty about your own health. If you're grappling with health symptoms and wishing for dependable medical guidance from specialists, head to www.myguardian.doc for round-the-clock assistance.
Access the resources referenced by our guests in today's episode here:
Resources
- Dr. Deming: The American Who Taught the Japanese About Quality by Rafael Aguayo. Learn More
- Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras. Learn More
- Think and Grow Rich by Napoleon Hill Learn More
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today’s guest, Lisa Guenst, is the Owner of ToothShower, a fast-selling new flossing alternative for shower use that gained over $400,000 on Kickstarter and sold on QVC. In this interview, Lisa reveals how she grew her business from the ground up as a new entrepreneur and shares the important lessons that she picked up along the journey. Part of this includes reducing the cost of manufacturing, order fulfillment, customer acquisition and incorporating a lean methodology into her product development process. Join us now to see how these factors affect business growth and scalability. You will also pick up tips on crowdfunding, marketing and more.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- The importance of releasing a minimum viable product (MVP) when trying to introduce an innovative product
- Running a successful crowdfunding campaign amidst tough competition and limited opportunities for awareness
- Benefits of crowdfunding for early-stage startups
- Crafting effective business plans to help you understand your business vision and close more deals
- And so much more!
If you want a convenient way to spend less time flossing and keep your gums healthy, check out the ToothShower. With it, you can conveniently water floss in the shower. Visit www.toothshower.com to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we feature an entrepreneur who turned a personal-use invention into a booming business through inventive marketing and product development strategies. She is Marilyn Pianelli, the Owner and President of Headlight Harness, maker of various successful dog safety products. Initially driven by a desire to create a one-of-a-kind harness for her dogs’ safety during walks, Marilyn recognized its commercial potential after receiving enthusiastic feedback from fellow dog parents.
To ensure a successful launch, Marilyn strategically targeted smaller retail stores, a tactic that proved immensely fruitful, leading her to leave her full-time job to focus solely on her business venture. Today, Headlight Harness boasts a range of successful dog safety products, all inspired by Marilyn's ongoing connection with fellow dog owners, cementing the brand as a go-to destination for canine safety solutions. Don't miss out on the valuable lessons from Marilyn’s incredible journey from full-time employee/hobby inventor to entrepreneur. Join us now!
In today's episode of the Harvest Growth Podcast, we'll cover:
● Tips for growing profits through small retail outlets
● The importance of direct customer interaction for entrepreneurs
● Leveraging customer feedback to enhance product quality
● Utilizing test marketing campaigns to gauge product viability and market fit
Are you a doting pet parent who's worried about keeping your furry loved one safe during trips, walks or other outdoor adventures? Visit www.headlightharness.com to discover how Headlight Harness's innovative, high-quality pet safety products can keep your pets safe without any inconvenience to you.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Ever wondered how a successful entrepreneur turns a creative idea into a booming business? Meet Barbara Booth, the co-founder and CEO of Go Be Sleeves, who cracked the code to success with her innovative product line. Barbara shares the inspiration behind her innovative product, which is an airplane tray cover made from eco-friendly, antimicrobial materials. She discusses how her background as a former CNBC reporter and her personal experience with successful entrepreneurs has influenced her entrepreneurial journey and the lessons she has learned along the way. Barbara also details the evolution of her marketing strategy and the rapid growth of her business, offering valuable insights for entrepreneurs and business owners looking to scale their products. Tune in to hear how Barbara's determination, wise marketing decisions, and collaboration with platforms like Grommet have propelled her business to success.
In today's episode of the Harvest Growth Podcast, we’ll cover:
- Initial growth through word of mouth and digital campaigns
- Challenges faced with scaling too quickly and learning to be scrappy
- Evolution of the marketing story from focused on fear factor to a lifestyle enhancement aspect
- Involvement in a mentorship program to learn key business skills
- The impact of being featured on Grommet and leveraging a community-driven platform to boost sales
- And much more!
To learn more about Barbara's innovative product line of airplane tray covers that are antimicrobial and eco-friendly lifestyle accessories that transform travel into a blissful and uplifting experience, visit GoBeSleeves.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today, we talk with Jarod Sievers and Neal Desai, Founders of Mart Cobra, a fast-growing company with an impressive list of successful safety and survival products like the highly-reviewed Fire Blanket. Despite being new entrepreneurs, both founders have accelerated to the top through ambition, grit, trial and error, and a vision for solving old problems in unique ways. In this episode, they share with us the values that have grown their company to its current level of success and reveal tips on using tech to improve productivity and reduce stress.
In today's episode of the Harvest Growth Podcast, we'll cover:
● Why entrepreneurs must learn through trial and error.
● The power of TV in an online world.
● Common errors to avoid when budgeting for a digital marketing campaign.
● How to decide between organic and paid marketing tactics for your product launch.
● And so much more!
Visit BuyFireBlankets.com to learn more about how the Mart Cobra Fire Blanket can quickly put out small fires without leaving any mess behind like fire extinguishers do.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are you trying to harness the power of analytics in growing your business? Then, you would love today's episode. Our guest, Josh Chandler, President of Checkpoint Health, demystifies how using a data-driven strategy in a lean model - consistently running small-scale experiments to discover the best business solutions - can help you scale and outcompete in any market.
Josh will dive into the core of successful business growth, discussing the impact of customer service and retention on profitability. He'll share his top book recommendations for marketers and product developers, such as "Lean Startup," while illustrating the power of even the smallest product improvements.
Tune in as Josh dives into the power of data analytics and how it can improve sales performance, profitability, and your competitive advantage.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why Founders should know their Customer Lifetime Value (CLV) and customer acquisition costs.
- Identifying the differences between customers at different stages of your sales funnel.
- Why you should run experiments to find growth opportunities and improve your business performance.
- How small product improvements can result in a competitive market advantage.
- And so much more!
Visit www.trycheckpoint.com now to learn more about how their products help senior citizens detect minor health issues before they become major concerns.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Loyal customers are the lifeblood of every successful business. However, most startups wait too long to prioritize customer needs. Leveraging research insights during product development and building for customer satisfaction and retention can bring thriving long-term success to your business, and in this episode, we speak with a Founder who did just that.
Tony Petkovich is the Founder of Board Room Organics, which manufactures effective, fast-acting vitamin supplements and has retained a lot of customers over many years - a rarity in the vitamin and supplements industry. How did they do this? Petkovich tells us how in this episode.
You will discover the special formulation used in his products, the secret behind each successful sales presentation, and their best marketing techniques. Tune in now for some evergreen tips on how to find and keep customers for a lifetime.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why customer satisfaction and retention goals must influence product development.
● Discovering untapped sales opportunities by constantly interacting with customers and prospects.
● How long-term customers enable businesses to survive difficult periods.
● And so much more!
Visit BoardRoomOrganics.com to learn more about their fast-acting supplements, which health issues they help with, and why customers love them.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this special episode, host Jon LaClare shares a deeply personal and touching story about his father, passing on a valuable life lesson about honesty and integrity. Jon reflects on the impact his father's legacy has had on his own business decisions and offers insightful lessons on the importance of integrity in business and life. Join us as we delve into the profound influence of personal values on professional success and uncover the lasting impact of integrity in every aspect of business and leadership.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The importance of honesty and integrity in business success
● Personal story of Jon’s father and the Honest Abe award
● The impact of integrity on business relationships with clients, employees, and business partners
● How the character and reputation of a business can affect a company's performance.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Inventing a new product, getting it into big stores and selling millions of units is the dream for most entrepreneurs. But landing a shelf space does not guarantee success. Matty Schirle, Founder and CEO of SkinKick, a natural skincare brand whose products have amazed all who has seen or used them - customers, journalists and retailers. Unlike most, Schirle was not obsessed with getting on retail shelves at the start - he planned to build awareness and make millions in sales online before approaching retailers. But he was soon approached by Target.
Schirle also talks about the common but serious errors to avoid when going digital-first and why you need a positive approach to failure in business and entrepreneurship. We are sure that you will enjoy his unique and entertaining story.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why it's better to build awareness and demand for your product before selling to major retailers.
● Why you should put the customers’ needs first in product development and marketing.
● How to choose the right digital agency for your company without wasting time or money.
● How failure can provide immense learning and growth opportunities for new entrepreneurs.
● And so much more!
Visit www.skinkick.com to learn more about their innovative skincare products made with natural formulas for clearing acne, blemishes and breakouts - and to help you fall in love with your skin again.
If you need someone to talk to about your entrepreneurial journey, Matty Schirle is happy to lend his listening ear. You can contact him anytime at matty@skinkick.com.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Understanding your target buyer is the first step to designing a successful product. For entrepreneurs like Nicole Cuervo, the Founder and CEO of Springrose, this meant interviewing over 500 prospects and studying their challenges over three years while designing her Springrose adaptive bra.
In today's episode, she sits down with host Jon LaClare to share her success story with us and reveal tips for launching new products and improving the results of marketing campaigns. As a resourceful entrepreneur, Nicole also shares valuable insights on finding community, embracing optimism and persisting through the early stages of business. Tune in to discover Nicole's unique approach to solving a genuine problem and be inspired by her dedication to making a positive impact through her innovative products.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The importance of getting customer feedback during the development stage.
● Challenges she faced during the initial stages of the business.
● The effectiveness of search engine optimization (SEO), Pinterest, and Meta advertising in driving sales.
● The mindset you need as an entrepreneur to handle unexpected challenges and stay optimistic.
● And so much more!
Visit www.springrose.co to learn more about their thoughtfully designed bras and intimates tailored to those with pain, limited dexterity or any form of restricted mobility.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In this episode of The Harvest Growth Podcast, host Jon LaClare sits down with Leeanna Gantt, the founder of TookTake. Leeanna shares her journey from beating breast cancer to developing and growing her innovative product that helps people keep track of their medication. She discusses how she successfully connected with retail buyers from major stores like CVS and Walmart, as well as her strategies for direct-to-consumer sales. Leeanna also delves into the challenges and victories of building a business and the importance of being genuine and vulnerable in both marketing and building connections with other founders in the industry. Tune in as we uncover the story behind TookTake and the insightful lessons learned along the way.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The value of joining a community of like-minded founders and entrepreneurs.
● Increasing the authenticity of your marketing with testimonials and success stories.
● Why Founders should contribute to marketing and sales activities.
● Why testing and experimentation are integral to marketing success.
● And so much more!
Visit www.tooktake.com to learn more about how their medication tracker and prescription reminder labels help you keep track of your dosage intake.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Yates Dew, the visionary behind GRILLKIT, has gone from bootstrapping a startup to gracing the pages of Forbes, The Men's Journal, and Charleston Magazine in a few years. GRILLKILT, renowned for its comfortable and breathable grilling aprons, has become a sensation, minimizing trips from the kitchen to the grill and earning constant praise on social media.
In this episode, Yates shares insights gained from customer feedback, offering valuable lessons that will ignite your motivation and determination. The discussion unfolds as follows:
In today’s episode of Harvest Growth Podcast, we’ll cover:
● How leveraging customer testimonials on social media can elevate your marketing strategies.
● How purpose-driven networking can accelerate your entrepreneurial success.
● The impact of mentorship in entrepreneurial journeys.
● How to enhance productivity and foster business growth by selecting and utilizing the right digital tools
● And so much more!
Discover more about GRILLKILTs beloved grilling aprons and indulge your passion for grilling or kilts by visiting www.grillkilt.com. Whether for yourself or as a gift, these aprons are sure to impress.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Entrepreneurs trying to disrupt a long-established market must be prepared to fight against larger competitors to win market share. Today's guests on the show did this by developing a unique selling point that addressed their customer's pain points - and infusing it into their product design, marketing and branding.
They are Trey Coleman and Trey Anderson of Rrhoid Rage, a startup that makes treatment and prevention products for hemorrhoids. Coleman had suffered with the condition for 15 years and was familiar with the accompanying discomfort, pain and feelings of shame. His experience partly informed his company's mission: to change the embarrassing nature of hemorrhoids and to normalize discussions around hemorrhoids while producing top-tier products to help relieve the pain hemorrhoids bring.
Today, they do this by using humor in their marketing and encouraging prospects to face the problem light-heartedly - something that no other competitor is doing. It is resonating with their market, bringing awareness in a competitive market and helping them stand out. Join us now as our guests share their unique experiences in entrepreneurship, product development and marketing.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The reality of competing against large established companies.
● Finding untapped opportunities in saturated markets.
● How a unique selling point (USP) can accelerate business growth and success.
● How humor improves brand awareness and encourages your audience to engage.
● And so much more!
Have you suffered from hemorrhoids before? Which Do-it-yourself (DIY) or funny methods did you design to help manage it? Please share your experience with us in the YouTube comments section.
If you're suffering from hemorrhoids or know someone who is, then visit www.rrhoidrage.com to learn more about how Rrhoid Rage's fast hemorrhoid treatments can help you. You’ll receive free shipping when you order ointments or gummies.
To be a guest on The Harvest Growth Podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Identifying and interacting with the right customer segment can help you achieve marketing goals faster and with less effort. But most startups skip this preliminary step and end up with failed campaigns and low sales. In today's episode, we speak with an entrepreneur who got it right - and has built a thriving business as a result.
Kent Yoshimura is a Co-founder and the CEO of Neuro, maker of functional gum and mint products that have received excellent reviews on The New Yorker, Fast Company, Daily Beast, The Joe Rogan podcast and Shark Tank - and sells through more than 10,000 brick and mortar stores today. Although his company has found remarkable success in the mainstream, Neuro owes its first successful launch to something simpler - a Reddit forum.
Before becoming an entrepreneur, Kent loved participating in the Reddit forum, r/Nootropics, with people who are passionate about improving their energy and cognitive functions. The knowledge he acquired from those interactions helped him and his co-founder, Ryan Chen, create the first Neuro gum and mint. Also, members of the subreddit became their first customers and advocates, helping them meet the sales goal in less than three days.
Join us as Kent reveals why they targeted this niche audience in their first product launch, how to scale from serving a niche audience and early adopters to the mass market, and the reason for their company's continued success in a fast-paced digital environment.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why you should focus on early adopters when launching a new product.
● How to grow your customer base from early adopters to the mass market.
● How interacting with customers in all stages of the sales journey increases conversion rate and reduces cart abandonment.
● Why entrepreneurs should authentically interact with their target market and partners.
● The importance of personalization in highly competitive, multi-channel marketing in today's retail industry.
Neuro's gums and mints are formulated with clinically studied ingredients to help you get energized, calm or focused. Visit www.neurogum.com to learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
In today's episode, we explore the critical issue of intellectual property (IP) protection and the alarming trend of larger companies threatening the survival of smaller startups. Our guest, Celebrity Yoga Instructor and Founder of Chi Universe, Bobbi Hamilton, opens up about her battles to safeguard her creations and shares invaluable advice for entrepreneurs on how to guard their brands and products early on. Today, her company, Chi Universe, is a promising startup with an expanding customer base and several well-loved products.
While she may not be an attorney, Bobbi's experience with IP attacks in a cut-throat industry will teach all you should know before going to market - knowledge you can only get from walking in the moccasins of an entrepreneur. This interview highlights her mission to enhance physical and mental health in kids and families and her passion for empowering clients to train their bodies and minds. Our episode will leave you inspired by Bobbi's dedication and armed with the know-how to protect your startup from IP theft and unfair competition.
We enjoyed every minute of this episode; Bobbi is a fun guest whose generosity with her knowledge quickly turns this episode into a fine masterclass. We believe you will enjoy it too. Join us now.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Easing your transition to entrepreneurship in an industry where you have professional expertise.
● Why IP protection is crucial for new startups and innovations.
● Why you should constantly monitor the market for counterfeits or competitors' products that infringe on your IP.
● Best steps to take when your idea has been stolen.
● Common traps that make it hard to enforce IP rights immediately and to benefit from current sale opportunities.
Need to enhance your physical and mental well-being in a fun way? Then visit www.chiuniverse.com to learn more about their energizing Chi Yoga Mat and how it can help you align your body while enjoying the fun of Yoga!
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Your phone rings again. Being one of the first calls since your breakthrough product launched last week, you smile, hoping it's another sale. Instead, it's a partner calling. She asks if you have heard about the several new products in potential foreign markets similar to yours - all copycats. The news hits like a ton of bricks, leaving you shocked, disappointed and worried. Although you have a patent, you're not ready for a copyright war so early in your entrepreneurial journey.
Today's guests, Tomoko and Kevin Nadolny, encountered a similar problem shortly after launching their first product, Runbell, ten years ago and gaining impressive media coverage in Japan, the US, Australia, and other markets. Competing with counterfeits of your newly-launched product can hurt revenue, stagnate growth and cause distress. How they managed the challenge, overcame other ups and downs and continued growing their business is a story that will motivate you to keep building innovative solutions in the face of uncertainty.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How to successfully manage product copycats and imitators.
● How constant product innovation can expand your pool of customers and grow revenue.
● How to capitalize on national media exposure for long-term growth.
● How the mindset of a marathon runner is crucial to entrepreneurial success.
● And so much more!
Are you a runner or jogger who runs in crowded places - or do you know someone who does? Are you tired of shouting to alert people when you are approaching? Then, you will love Runbell, the stylish wearable bell for runners to alert pedestrians with a clear ring. Visit www.run-bell.com to learn more and get a 20% site-wide discount that lasts through the end of 2023.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Doing social good through your business can help you live a more fulfilling life - both as an entrepreneur and as a person. It can also do the same for your employees, helping to increase their productivity and dedication to your mission. Today's guest, Mike Martin, has benefited from social entrepreneurship in many ways; he is an inventor and product designer whose altruism has helped him overcome personal challenges.
His recent innovation, the Coolin Curve, is a beautifully designed curved-bottom wine bucket that solves the problems of the standard wine buckets, and a portion of the proceeds goes toward Mike's Capitalism For Cause efforts in supporting cancer patients and charitable organizations.
Mike shares with us his previous struggles with heart issues, addiction and family challenges prior to inventing Coolin Curve. Now, since turning his gaze outward by serving others, he has realized this approach helps minimize stress and keep you happier on a day-to-day basis.
Join us now to hear this incredibly uplifting and positive interview as Mike shares his fascinating journey of finding happiness in the grind of running a business through service and how it has also helped his business to grow.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How social entrepreneurship benefits everyone
● Finding innovative product ideas in saturated markets
● Why customer service can make or break startups and young businesses
● And so much more!
Visit www.coolincurve.com to learn more about these unique wine buckets and to order one. To contact Mike for any questions or thoughts, call him at 281-687-1263.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Today we talk with Mike Scully, Founder of Lever Gear - a company that makes beautiful compact multitools and gadgets for conveniently carrying your must-have tools (pills, toothpicks, phone chargers, etc.) everywhere you go. Now set to make at least 1 million dollars in annual revenues by 2024, Lever Gear's recent success has not come on a platter - they have had to overcome several obstacles and restrategize. Mike shares all these experiences - including their consistent crowdfunding success on Kickstarter - in this eye-opening episode packed with insights on building and scaling a company in a fast-paced, digital world.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● How to increase sales and referrals by prioritizing superior product design and user experience.
● How refocusing your business's attention can lead to higher profits and higher growth.
● Improving marketing and publicity efforts through new product development and product iterations.
● Tips for constantly launching successful crowdfunding campaigns.
● And so much more!
Visit www.levergear.com to learn more about their innovative multitools and gadgets - and how they can help you solve common problems anywhere (open boxes, tighten loose screws, etc.) while carrying fewer tools. And because they look beautiful, Lever Gear products will also make great holiday gifts for your employees - you can get them for a 10% discount by emailing Mike at mike@levergear.com and mentioning the "Harvest Growth podcast."
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
If you want to stop manufacturing in China or need to diversify (and need reliable overseas suppliers), look to India. The country is currently rising as a manufacturing hub - even Walmart now spends $10 billion annually in sourcing from India - and may become the preferred alternative to China. But what makes India such a good option for entrepreneurs? We discuss all that on this podcast episode with Yash Mahendra, the Vice President and North American Leader of Moglix, as our guest.
He reveals how you can source from India reliably, affordably and on time regardless of your situation, whether you know little about the Indian market or want custom manufacturing.
Moglix is the largest B2B commerce company in India, with a valuation of $2.6 billion. It has 40 warehouses across India, a network of over 20,000 suppliers and boasts deep connections within 25 manufacturing hubs. We really enjoyed this episode and know that you will find it a great resource. Join us now.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● How to outsource your manufacturing to India when you know little about Indian suppliers.
● Ensuring that your preferred manufacturers are not affected by common economic issues (like low access to capital).
● Getting the desired product quality through ethical, high-quality manufacturing processes from your Indian suppliers.
● And many more!
To start sourcing from India without friction, visit the U.S. version of the Moglix website at www.zoglix.com and learn more.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
On today’s episode, our guest shares a unique perspective on how the daily 9-5 grind, despite its hurdles, can be the perfect launchpad for entrepreneurial success.
Mark Washington is the Founder and CEO of Supergut, a company that makes great-tasting products with gut-balancing nutrition for better digestive health. Since launching, they have sold over three million products. During the episode, Marc clarifies the short-term benefits of Supergut, such as appetite suppression and improved digestion, and discusses the long-term advantages that come from consistent use. He also opens up about the personal motivation that led him to launch Supergut, as he honors his late sister's memory by helping others take control of their health.
Before Supergut, Washington worked as an executive at McKinsey & Company, Beachbody, Pom Wonderful, and Fiji Water, helping his former clients and employers grow their businesses to greater heights. Today, he reveals how that experience has been valuable to his entrepreneurial journey - and also shares lessons from his business that have led to faster growth and success. Don't miss this captivating episode as Marc Washington imparts his wisdom and experience, providing valuable strategies and inspiration for growing your business and running it efficiently.
In this episode of Harvest Growth Podcast, we will cover:
● How working in traditional jobs can prepare you for entrepreneurship.
● Why product authenticity is crucial to business growth and success.
● Why entrepreneurs need a good team at all stages of business growth.
● The value of content marketing in selling technically advanced products to consumers.
● And many more!
Visit www.supergut.com now to learn more about their great-tasting shakes, fiber mix, and bars products and see how they improve wellness, weight loss, digestive health, and reduce blood sugar.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Today's guest started his company by doing what most entrepreneurs do - outsourcing manufacturing to China. But after this nearly affected his product's quality and production rate, he started looking for affordable ways to manufacture at home. What he found opened the floodgates to more opportunities - he could launch more successful products by shipping faster and testing the market quickly, a system he calls "fast factory." Since then, he has successfully launched many more products.
Join us now as our guest, Anthony Franco, Founder of MC Squares and inventor of the Reusable Sticky Note, shares the ideas behind his winning method, his marketing wins and misses, and lessons from his experiences. It is a fun interview; you will be glad you clicked the play button.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The drawbacks of manufacturing in China and why you may need a backup plan.
● How retailers can hamper product innovation and why you may need to start preparing ahead.
● Benefits of quickly shipping new products to test the market.
● The power of influencer marketing and what it entails.
● And many more.
MC Squares are inventors of the Reusable Sticky Note and also the manufacturers of other reusable products for home and office use. Their products have been featured on Shark Tank, where they secured a deal, and on USA Today, Wired, Daily Beast, Buzzfeed and Bloomberg. Visit www.mcsquares.com to get great deals on these products now.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Amy Livingstone and Julie Wilson started designing and manufacturing baby products to make childcare less stressful while they were both on maternity leave. Today, their company, Cheeky Chompers, has sold over three million products in thousands of retail stores across 30 countries excluding the US, having just launched in the US market through Amazon. Livingstone and Wilson join us on the podcast to share their unique journey as mompreneurs and leave us with tips on how to find entrepreneurial success in tough situations.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The mindset you need to succeed as an entrepreneur in tough conditions.
● The benefits of consumer shows and trade shows for product development and marketing.
● The unique struggles and advantages of being a mom inventor and entrepreneur.
● Expanding your business in international markets.
● How to leverage awards and special recognitions.
● And so much more!
Visit www.cheekychompers.com to see how their innovative and beautiful baby products are helping parents care for babies with less stress. Use the discount code, "HarvestGrowth10" to receive a 10% discount at checkout.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Dr. Marien Zanyk is the CEO and Founder of Zaneez, a company that produces unique health and fitness products such as AnkleSTONE®. While her products are a remarkable invention, Dr. Zanyk spent her early days as an entrepreneur doing all her marketing alone, self-funding her business, and seeking free business resources. Today, she has progressed to securing a deal with the NBA and other professional sports leagues for her products. Join us now to hear her unique story!
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Why it’s important for entrepreneurs to be resourceful.
● How to get mentorship from successful entrepreneurs through free resources.
● Qualities that you need to succeed as an entrepreneur.
● And much more!
Visit anklestone.com to order this unique therapeutic product for keeping your feet and ankles pain-free while enhancing flexibility.
Follow and connect with Marien Zanyk onLinkedIn.
To be a guest on The Harvest Growth Podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit Harvest Growth to set up a free consultation.
Matt Smith
Founder and CEO, Snooze Mattress Co.
Today's guest is disrupting his industry by doing what no one had done before - listening to the customers. For years, high return rates plagued the sleep industry as customers complained that many mattresses didn't help them sleep better. Our guest, Matt Smith, was determined to solve this problem.
Despite having several years of experience in the industry and being familiar with customers' needs, his first step was delving into customer research. He tested every available product on the market and studied commonly used raw materials firsthand before developing his first product.
Today, he doesn't just make and sell mattresses. The Snooze Mattress Company uses advanced technological systems in 45 fast-growing franchise stores to scan, analyze and solve sleep problems while building a personalized sleep system for each customer. Its sister company, The Snooze Sleep Company, makes a highly customizable mattress that can serve any need - whether soft, firm, warm or cool bedding. It also comes with a 122-year warranty, and the return rates are very low.
On today's episode, Smith brings fun and energy to the conversation while sharing useful knowledge on entrepreneurship and marketing. He also shares what he picked up from working with Grant Cardone on The Undercover Billionaire show. You don't want to miss this!
In today's episode of the podcast, we'll cover:
● The unique system that is helping The Snooze Mattress Company grow quickly without forsaking good management.
● Why being omnipresent in marketing is non-negotiable.
● Why Founders should be a visible part of marketing communications.
● Why you should strive for work/life balance.
● And many more!
Is poor sleep affecting your quality of life and work productivity? Visit snoozemattresscompany.com to find out how you can sleep better using advanced technology that's trusted by the Mayo Clinic, NASA and BMW.
If you want a bed that delivers the perfect customized comfort for all sleepers, then get the 4-in-1 Snooze Flip mattress now at snoozesleep.com. Visit now to get great discounts!
Would you like to be a guest on our next podcast episode, or know somebody who would? Contact us today.
To listen to more episodes by The Harvest Growth Podcast, click the link here.
In many inspiring entrepreneurial stories, you often hear “fast forward to…” and then learn about all the success they’ve achieved. But in reality, there is no such thing as fast forward in entrepreneurship. The journey through building a successful business is not linear and is showered with adversity, challenges and successes along the way. In today's episode, we talk with Saul Ryan, Founder of The Shade Wagon. He shares with us all the stories that we usually miss in the “fast forward” versions, including several adversities that he has faced and overcome. If your business is facing similar challenges, you’ll enjoy listening to this inspiring episode.
In today's episode of the Harvest Growth podcast, we'll cover:
● How to prove an idea is viable before investing time and money.
● The power of an effective minimum viable product (MVP) for early-stage entrepreneurs.
● Maintaining product quality when working with overseas manufacturers.
● The importance of resilience in entrepreneurship.
● Importance of thoroughly vetting prospective business suppliers and partners.
● Why you should network with accomplished entrepreneurs.
● And so much more!
Please visit www.theshadewagon.com now if you would like to have a shading device that is portable, can be set up by one person in seconds, and has a 360° canopy spin and 180° canopy tilt that can be adjusted in any direction to keep the sun rays out.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Today we talk with Jason Zotara, Founder and Managing Partner of Ten26 Media, an advertising agency that's helped many small businesses and Fortune 500 brands succeed through Google Ads and paid media. Having spent more than 20 years in marketing overseeing the spend of millions of dollars in paid media campaigns, Zotara shares with us his deep wealth of knowledge in Google Ads that has skyrocketed many of his clients' businesses to success. This is a must-watch interview if you want to discover the little-known basics that can make or mar your Google Ads.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Why many Google Ad campaigns fail and how you can be different.
● Marketing fundamentals that every Google advertiser must be familiar with.
● How staying in touch with other Google advertisers can become beneficial for you.
● Tips for staying on top of Google trends.
● And so much more!
To learn more about how Google Advertising can help your business grow, visit Jason Zotara's website at advertisewithpurpose.com.
Do you have a brand that you’d like to launch or grow? Harvest Growth has helped to successfully launch hundreds of brands that now total over $2 billion in revenues. Set up a free strategy call with us today!
Todd Rosenbaum
Founder, XeroPicks.com
Our guest on today’s episode built a million-dollar business on Amazon by reinventing toothpicks, turning an everyday essential into an exciting, highly sought-after asset. His toothpicks, infused with stimulating flavors and hydrating active ingredients in each unique variant, now help with dry mouth, bad breath, cigarette cravings and other unique needs.
This meant he could expand outside the "toothpicks" niche and venture into the wellness, relaxation, brain boost and nicotine spaces. Today, over 50% of his buyers are female, many of whom love fashionable and chic oral care products. Also, his company Xeropicks has more than 90 Stock Keeping Units (SKUs) thriving in multiple sales regions on Amazon.
Join us now to learn from our guest, Todd Rosenbaum, about his entrepreneurial journey and experiences on Amazon.
In today's episode of the Harvest Growth podcast, we'll cover:
● Growing your business to 7 figures on Amazon.
● Why identifying competing alternatives outside your industry can be the catalyst for fast growth.
● Growing and managing different successful product lines.
● How a customer-first approach to product development can boost marketing and sales.
● Finding the sales market that’s right for you and maximizing it.
● And so much more!
To learn more about these novel toothpicks, visit www.xeropicks.com and use the discount code harvestgrowth for 20% off when you make a purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
After months of investing in Facebook and Google advertising, Alicia Long decided her company needed a low-cost alternative that could grow her business rapidly. She and her team searched for a while and discovered the power behind TikTok. "Facebook and Google are largely pay-to-play," she tells us, "but TikTok is all organic."
And once she started creating content on TikTok, the results were immediate - sales for her company NUTR grew to $11 million in just 20 months as paid marketing costs fell. Today, Long has become an expert at TikTok marketing and joins us on the podcast to help you excel at TikTok.
Whether you're a novice at social media or have failed at TikTok marketing before, this episode will help you thrive at organic TikTok marketing in 2023 and beyond.
In today's episode of the Harvest Growth podcast, we'll cover:
● The right way to market your business organically on TikTok for the best results.
● Succeeding at TikTok even if you're uncomfortable with creating online videos.
● Serious errors to avoid when setting up a new TikTok profile for organic marketing.
● How the TikTok algorithm encourages non-paying content creators and businesses.
● Benefits of staying current with new trends and innovation in marketing.
● The power of influencer marketing.
● And so much more!
Want more actionable insights on TikTok marketing? Then go to newecommera.com/checklist and get your free comprehensive guide and checklist on the key steps you must follow to succeed. Today's guest, Alicia Long, developed this to help other product marketers and entrepreneurs find success through her experience.
Visit NUTR to learn more about Alicia Long's widely loved alternative milk machine.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Set up a free consultation with us today!
Guest: Addie Gundry, Founder and CEO of HelloPluie.com
After building a unique product to help parents easily change their babies' diapers in public spaces, today's guest faced a steep marketing task - convincing owners of public buildings to adopt her invention. Although there was a need for the product, most establishments notoriously treated diaper changing tables as an afterthought.
However, 2023 tells a different story. Today, that product - Pluie Diaper Changing Tables can be found in the restrooms of hundreds of public spaces across 20 states nationwide. It is also the recipient of several notable awards including the TIME Best Invention of 2021, Fast Company 2021 World Changing Idea, and a Chicago Innovation Award Winner. Our guest and Pluie’s Founder and CEO, Addie Gundry, was also recently named to Inc. Magazine’s prestigious Female Founders 100 list of trailblazing women.
If you're currently trying to dominate a market that's stagnant or regarded as an afterthought, or you're about to start developing a new business idea, then join us on the podcast now. Addie Gundry's inspiring story will keep you on the path to success.
In today's episode of the Harvest Growth podcast, we'll cover:
● What it takes to go from product and business ideation to successful execution.
● Possible benefits of awards and industry recognitions for product entrepreneurs.
● Ensuring B2B marketing success by getting in the minds of prospective business clients.
● Doing market research in the right way.
● Pros and cons of manufacturing in the US.
● And so much more!
Whether you want to change your baby's diapers on the go or you’re a public space administrator who wants parent-customers to comfortably change diapers in your restroom (and become regulars), Pluie has something for you. Visit www.hellopluie.com now and use the discount code: harvestgrowth for 15% off.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up afree consultation with us today!
Guest: Nikko Regar, Marketing and Sales Director, Flip Lok
Is there a place for TV Advertising in today's internet-first economy? Is it still justifiable to launch national TV campaigns when you can reach millions of people for a fraction of the cost on Facebook? For today's guest, the answer is an enthusiastic yes.
That guest is Nikko Reger, Marketing and Sales Director for Flip Lok, the most secure and simplest-to-install door lock in the country. He joins us to share how the company's decision to scale their Facebook advertising efforts to a full-fledged national TV campaign skyrocketed their business. Listen to the episode now to find out if this process can work for your business too.
In today's episode of the Harvest Growth Podcast, we'll cover:
● Benefits of TV Ads in a digital-first economy.
● How to take digital ad campaigns to TV.
● Boosting B2B sales by increasing product awareness among B2C buyers.
● A daily habit and mindset guaranteed to help you become a better product marketer.
● And so much more!
Are you sick of deadbolts? Then visit FlipLok.com to learn more about the essential safety lock that's ten times stronger.
Also, click here to learn the unique story and vision behind Flip Lok from Founder Anna Reger. It's all in an earlier episode on the show.
To learn more about Flip Lok’s marketing success, read their case study on our blog here.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Greg Amundson
President & Inventor, InstaTrim.com
Today we talk with Greg Amundson, a trailblazing inventor and entrepreneur whose story will inspire you to keep working hard when all the chips are down. Greg began his company, InstaTrim, in the midst of the 2008 housing market crisis while contemplating bankruptcy and grew it into a multi-million dollar business.
"The idea came to me in the middle of the night," he says, "And when I woke up, I immediately made a prototype of the product idea." The market feedback was positive, signaling that his product had commercial potential. What followed next was the start of a company that has today become a successful business. But Greg's success story is more than just the invention of a great product. It's also about how he constantly failed and learned on the job intelligently, found unique advantages where others failed, and worked hard to improve InstaTrim's marketing.
Greg's experiences will keep you motivated while unveiling insights on entrepreneurship, business, and marketing for both new and seasoned entrepreneurs or product marketers.
In today's episode of the Harvest Growth podcast, we'll cover:
● How InstaTrim started manufacturing their products locally, instead of in China.
● The value of networking at every stage of the entrepreneurial journey.
● The importance of failing quickly, and failing on a small scale.
● Why it is essential to believe in your product.
● And so much more!
Are you tired of using messy caulks on home improvement projects? Then visit www.instatrim.com to get great deals and discounts on Greg Amundson's InstaTrim, the bestselling trim solution on Amazon. You can also order a sample kit to try it out before buying.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Chet W. Sisk
Futurist, Author, Keynote Speaker
In the past few years, we've witnessed a global pandemic, an energy crisis, the effects of climate change and several other global woes, but nothing has quite prepared us for the dawn of new AI technology. Since ChatGPT's launch in late 2022, this superhuman technology has transcended the realm of science fiction and is now feared by many to potentially disrupt millions of jobs and industries. A sci-fi thriller movie, it seems, is about to unfold before us.
But today's guest on the show urges us to have a more positive outlook. He is Chet W. Sisk, a futurist, author and keynote speaker who helps companies navigate their future uncertainties with calculated insights. For Sisk, AI will change the fundamentals of business in the near future and only proactive persons or companies will stay relevant. To find out what this means for you, listen to the episode now.
In today's episode of the Harvest Growth podcast, we'll cover:
● The power of having the right mindset in a world shaped by AI.
● How AI can become an asset if we know how to harness it.
● Dealing with anxiety and depression from the uncertainty of the future.
● What to do with your skill and expertise to remain relevant against new AI technology.
For actionable steps and one-on-one guidance on how to be successful in an AI-defined future, set up a call to speak with Chet Sisk at www.universalbasicresources.com.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
If you're having sleepless nights because your 3-week-old YouTube Ad is not pulling in leads or your budget seems too small to run a marketing campaign, this episode is for you! Join us now as your host, Jon LaClare, shares the unique processes, techniques and mindset that's helped Harvest Growth attract millions in revenue for many small businesses. It is a throwback to HG’s very first podcast - an earlier interview with LaClare by the business leader Carmine Denisco from the Investors Launchpad podcast.
In today's episode of the Harvest Growth Podcast, we'll cover:
● A detailed explanation of Harvest Growth's "secret sauce" for successfully launching products.
● Why marketing failures and flops are good for product marketers.
● How to turn around stagnant marketing campaigns.
● How to prepare effectively for a marketing campaign.
● The right mindset to have if you're marketing a product on digital channels.
● Why data gathering, analysis and constant iteration are central to marketing success in a digital age.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Sonia Hounsell & Joelle Flynn
Co-Founders FunkkOFF.com
Today we speak with Joelle Flynn and Sonia Hounsell, two ambitious entrepreneurs helping women live happier, healthier lives through their product, FunkkOFF! FunkkOFF! is a teeth refresher that goes the extra mile - it is uniquely designed to aid women in cleaning their teeth anywhere, even in public, and at any time without worrying about their lipstick or about people's glances. And women love it.
This year, Flynn and Hounsell's company has grown three hundred times larger than it was at this point in 2022. They are also getting requests from large retailers and were recently invited on Shark Tank, an appearance that led to a demand frenzy. They've done this in a market that's led by big brands and corporate behemoths. Part of the reason for their success, our guests enthuse, is that FunkkOFF! is a "badge" product; a product that people can happily show off and use confidently. But that's not all. To find out all the reasons for their success, listen to the podcast now.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Why you may need multiple patents, domestically and internationally.
● The importance of having experts on your team - from legal to branding.
● How to make every PR moment count.
● How in-person marketing complements online efforts in driving leads and sales.
● Why LinkedIn networking can make a difference for struggling entrepreneurs and product marketers.
● And so much more!
Don't miss out on FunkkOFF! Use the promo code HARVESTGROWTH30 now to claim your 30% discount on your purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Tim Dworianyn
AwesomeDynamic.com
Why do some product listings on Amazon show up as the first search results? Why do some listings get more sales and reviews than others? Can Amazon be helpful to product marketers who already have a dedicated e-commerce site?
Joining us to address these questions, and more, is Tim Dworianyn, an e-commerce expert whose agency, Awesome Dynamic, has consistently doubled the sales of several businesses on Amazon for the last ten years. Awesome Dynamic is also our go-to resource for Harvest Growth clients who need to grow sales on Amazon. If you want to know how your business can perform better on Amazon, this episode is for you. Listen to it now!
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● The exact strategies that a product marketing business used to double its sales every 12 months for several years.
● The implication of including Amazon in your marketing and distribution mix.
● Growing sales on Amazon using ethical techniques to avoid penalties.
● How to make an Amazon product listing that stands out, ranks highly, and converts.
● And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Michael Cherkezian and Justin Barad
ChubbyButtons.io
Today's episode is a 20-minute masterclass on solving big business problems when you're new to entrepreneurship. Our guests are Michael Cherkezian and Justin Barad, inventors of the world's first wearable Bluetooth remote, developed their product without any engineering or product development background and got a spot on Shark Tank shortly after. Today, their product, Chubby Buttons, has amassed thousands of 5-star reviews and is ready to dominate multiple consumer markets.
Cherkezian and Barad eagerly share their dramatic success story and reveal helpful tips for old problems in bootstrapping, marketing, talent recruitment, and management. Whether you're new to entrepreneurship or not, this exciting episode will inspire you to do more.
In today's episode of the Harvest Growth podcast, we'll cover:
● Why entrepreneurs must shatter societal expectations to find success.
● How a healthy relationship with customers can benefit marketing and product development and reduce business costs.
● How to land a spot on Shark Tank.
● How to find great talent on a bootstrapper's budget.
● And so much more!
Visit chubbybuttons.io to see the world's first wearable Bluetooth remote in action! Use code 'harvest' at checkout for a 15% discount on purchases.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Zack Fleishman, CEO and Co-founder
SharkWheel.com
If you saw a square or snake-like car wheel on your way to work, would you stop to look? Most likely. And you may also tell others about it. This reaction is natural - we do this when we see something "worth making a remark about," as marketing author Seth Godin puts it in his 2003 Ted Talk. Godin also says that this factor ultimately decides what gets sold.
He's right, as today's guest on the podcast proves. Zack Fleishman is CEO and Co-founder of Shark Wheel, maker of the unique wheels already mentioned. While the wheels are not used for cars (yet), his company's skateboarding wheels were an instant hit - their Kickstarter campaign got over one million views in 30 days without any marketing spend. They also appeared on Shark Tank and mainstream media shows and won multiple international awards.
But instant attention did not equal instant big bucks until Shark Wheel expanded to serve agricultural businesses, doubling their annual revenue in just a few weeks. Fleishman tells all in this inspiring interview: the ups and downs of reinventing the wheel, finding new entry into old markets, and dealing with negative online reviews. Whether you're an entrepreneur, inventor or product marketer, this episode has something for you.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Why standing out (differentiation) is integral to marketing success.
● Why creatively managing negative reviews can benefit your business.
● How reinventing your business model can transform sales and profits.
● And so much more!
Visit Sharkwheel.com to learn more about these unique wheels and their uses. For their uses in agriculture, go to Sharkwheelag.com.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Ethan Woods, Owner and CEO
Grillbots.com
For many entrepreneurs, getting their product on the shelves of large retailers is a home run. It usually means more publicity and awareness, higher sales, and less operational costs in exchange for lower profit margins. But today's guest on the podcast turned his back on retailers after an experience that gave him "sleepless nights."
Ethan Woods is the Owner and CEO of Grillbot, maker of the world's first automatic grill-cleaning robot, and is also a previous guest on the podcast, having featured in a 2019 episode. Today he returns to tell us why he stopped working with national retailers and rejected Canada's largest retailer, a decision that made 2022 the company's best year. Ethan also generously reveals how you can find a unique path to entrepreneurial success. You don't want to miss this interesting episode.
In today's episode of the Harvest Growth Podcast, we'll cover:
● Transitioning from brick-and-mortar retailers to direct-to-consumer marketing.
● Growing a reputable brand using infomercials or direct-response TV.
● The importance of constantly testing and optimizing advertising instead of using a "one shoe fits all" formula.
● Building value in your business from the start, making it attractive to potential investors and partners.
● And so much more!
Visit Grillbots.com to learn more about how the robot cleans your grill with one push of a button, and why thousands of customers think it is easy to use, durable, and makes a great gift.
Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Set up a free consultation with us today!
Konel Banner, Co-Founder and Inventor
InstaFire.com
Have you wanted to grow your business into a phenomenal success, but the demands seem too high for your small operation? Then securing a licensing deal may be a smart option. Today we talk to Konel Banner, Co-Founder and Inventor of InstaFire.com, who grew his startup to $1.6 million dollars in revenues before getting a deal. InstaFire's revenue is now 10 times higher. Join us to learn from Banner about starting out as a novice entrepreneur, securing a licensing deal, and building more successful products.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Leveraging digital platforms to grow revenues exponentially.
● The right and wrong ways to seek idea and product validation.
● Finding easy mentorship opportunities for inexperienced entrepreneurs.
● And so much more!
Go to InstaFire.com to learn more about their highly-rated fire starter, which you can use anytime and anywhere, including windy areas and wet spots.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today
Ashley Prosek, Director of Marketing
PeterThomasRoth.com
When Trinidad Sandoval made a TikTok video to review an eye-tightening product in 2021, she had no idea what was coming. In under four days, the video garnered millions of views and attracted magazine reviewers who called it "movie magic" and "amazing.” That product is the Instant FIRMx Temporary Eye Tightener made by Peter Thomas Roth.
Over the last several months since Trinidad made the video, Peter Thomas Roth has seen a massive spike in orders and sales for its products. Today, Ashley Prosek, Director of Marketing at Peter Thomas Roth, joins us on the podcast to share the before-and-after story of how the company found mainstream attention and success.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● The blueprint for building a viral brand.
● Why continuous iteration, improvement, and testing help a brand stand out in the consumer's mind.
● The shortcut to growing sales in retail stores.
● Two tactics for making any marketing campaign profitable.
● Why listening and learning from customers and supply chain partners is crucial.
● And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
If you've ever given up on finding unique ideas for business or content, today's guest will inspire you to reawaken the spark. Thyme Lewis is a celebrated actor, humanitarian, and Hollywood stuntman whose career spans three decades with over 200 appearances in TV and Film. Recently, Thyme became a full-time writer, making it his job to think outside the box.
Thyme joins us on the podcast to reveal how he consistently comes up with creative ideas from random events. His tips are useful for product marketers eager to try something new but seem to be lacking in creativity and ideas. Join us now.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Why daily creativity sessions make it easier to think outside the box.
● Why passion fuels business success.
● How the right business environment enables success and happiness.
● How to make money from your hobbies without losing the fun.
● And so much more!
Go to ThymeLewisBooks.com to learn more about Thyme's newest release, A Week's Worth which Booktrib calls "...a touching and suspenseful thriller that keeps readers begging for clues that eventually pay off." A Week's Worth is available as an audiobook, ebook and hardcover.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today
Dr. Rob Yonover
Inventor SeaRescueSteamer.com
Dr. Rob Yonover, the inventor of the See Rescue Streamer, joins us today on the Harvest Growth podcast. Dr. Rob's product is a unique invention - it makes it easy for stranded persons to be spotted on sea or land from a distance, a feat that smokes and flares fail at once they dissipate. Still, while unique, safety products like Streamer (that prevent problems) are typically harder to sell. That is because most consumers don’t buy safety goods until a calamity has befallen them; then, they pay a premium.
Despite this, the product has become a success, bringing $16 million in sales and getting military approval. How did Dr. Rob achieve this? Join us to hear the exact techniques and strategies that have worked for See Rescue Streamer.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● How to sell great products that have low demand.
● Benefits of marketing to associations and groups.
● How to thrive without scaling company size.
● And so much more!
Visit seerescuestreamer.com to discover how the See Rescue Streamer can help you get noticed and rescued on land or sea in a severe emergency.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
On today's episode, Jon LaClare, your host and CEO of Harvest Growth, reveals Harvest Growth’s “secret sauce” for launching products. Our 3-step launch process works for any market and has brought billions in revenue for small and large brands we have helped. To get actionable tips and support on how to start using this process, join us on the podcast now.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
- A step-by-step process of how you can successfully launch any product in 2023.
- Why the consumer must come first in any marketing campaign.
- Avoiding the mistake that most businesses make when their marketing campaign starts bringing in results.
- And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Bob and Mollie Thorsen
LittleBurros.com
Today we are joined on the podcast by Bob Thorsen, Co-founder and inventor of the Little Burros's products, and Mollie Thorsen, Chief Operating Officer at the Little Burros. Over the years, our guests have built their business into a success and have sold their product in major retail stores. They did this by ignoring generic, conventional e-commerce advice and designing a unique strategy that fits their business model. Join us now to see why they prefer selling on Amazon to their website and how they got into some of the most known retail stores.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● How to get your product into thousands of brick-and-mortar retail stores.
● How generic advice can hurt your business, and what to do instead.
● How your values and choices can positively impact your business.
● Why mentorship can accelerate business success.
● And so much more!
If you love the idea of having your drinks, cell phone, garden handle tools and other essentials organized in one place and readily accessible while you work outdoors, then you need the Original Little Burro or Burro Buddy. Visit LittleBurros.com, or search for the Original Little Burro or the Burro Buddy on Amazon.com, Walmart.com or at your favorite retailer.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today
Seema Shenoy
Founder and CEO of ZeroKnowledge.shop
When Zero Knowledge launched ZK Bar, its delicious organic nutrition bar, in January 2023, the company entered uncharted waters. It previously had no background, expertise or contacts from the food and beverage industry. All Zero Knowledge had was the Founder's obsession with tasty, nutritious food.
"I've literally tried every single recipe from every different country." Seema Shenoy, the Founder, and CEO tell us on the podcast today. It is this passion that is driving ZK Bar's promising entry and acceptance in the market today. Join us now to discover valuable insights from Shenoy's exciting adventure.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● The fastest way to develop and launch a great product in an industry new to you.
● Why iteration in product development is a non-negotiable part of the process.
● Why passion is crucial to entrepreneurial success.
● How building relationships with competitors can enhance your success.
● Actionable tips for breaking into the food and beverage industry.
● And so much more!
Visit zeroknowledge.shop to learn more about ZK Bar, the only tasty, organic, soy-free nutrition bar. Use "harvestgrowth" at checkout for a 10% discount on your purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
Winston Mok, Founder
WooshAir.com
Today we talk with Winston Mok, Founder of Woosh, a start-up producing air filtration products that leverage WiFi, mobile apps and real-time data to keep the air clean at a lesser cost. Winston reveals how he mustered the courage to leave his lucrative 9-5 at Google to focus on Woosh, what inspired the start-up, and what he has learned as a Founder wearing many hats. This interview will give insights into building a unique product and marketing the product the right way, even in competitive industries.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The mindset that every new entrepreneur needs to succeed.
● How to attract the attention of customers and influential partners on a limited budget.
● How to stand out in a crowded market.
● And so much more!
Visit WooshAir.com to learn more about how their smart air filters are keeping families and businesses happier and healthier.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
The Oxi Clean Story | Behind The Scenes
Our host and founder of Harvest Growth, Jon LaClare, recounts the behind-the-scenes story of Oxi Clean. Hundreds of outside marketers and agencies worked on pieces of the Oxi Clean brand over the past 20+ years, but Jon has a unique perspective FROM THE INSIDE.
Jon was a Brand Manager for Orange Glo International (the makers of Oxi Clean) for several years until the company was sold to Church & Dwight in 2006 for $325MM. Jon shares some never-before-heard stories of how Oxi Clean was able to rise from a garage to over $300MM in annual sales in less than 10 years.
In this special episode of the Harvest Growth Podcast, we’ll cover:
- The perfect approach to launching a new product
- Achieving success with a small budget and starting with nothing
- How believing in your product and business can motivate you for extreme growth
- The value of grassroots marketing, even to this day
- And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Les Cookson
Inventor of Lucy Drawing Tool
Today's guest on the podcast is Les Cookson, inventor of the LUCY Drawing Tool. Since 2018, LUCY has been sold to thousands of artists, made millions, attracted an investment on Shark Tank, and gotten featured on mainstream media outlets.
But Les started LUCY with nothing - he spent four years building the product in his garage - and struggled to make $200,000 in annual revenues for many years after launch. So what changed? In today's episode, Les reveals how passion, grit, determination, and a hands-on approach to online marketing turned LUCY's fortunes around.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why failure is important in a bootstrapper's journey.
● How content marketing can improve engagement and drive sales.
● Why videos are crucial for marketing and sales success.
● Doing your own marketing when you have no experience or expertise.
● And so much more!
Visit www.drawlucy.com to learn more. Use "harvestgrowth" at checkout for a 15% discount on purchases.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Akshita Iyer, Founder & CEO
omekitchen.com
Before her product could hit the shelves, Akshita Iyer pitched it to investors on Shark Tank, impressing them and earning an investment offer. But she did not take the deal. "Even today, I would say that I'm glad I didn't take the deal because I did not know enough about business to use that capital efficiently," Akshita tells us on the podcast today.
After Shark Tank, Akshita started connecting with experienced Silicon Valley Founders to learn more about growing a start-up. Today, she has leveraged those lessons to build the Ome Smart Knob - the same product that attracted the offer - into a profitable and popular brand. It is this experience and more that Akshita shares with us on the show today. Join now to learn from her exciting and inspiring journey.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why young founders should be obsessed with continuous education and finding willing mentors over other metrics.
● Why products that facilitate existing consumer behavior, rather than altering it, are easier to sell and monetize.
● Why consumer segmentation and targeting are crucial to marketing, sales and business growth.
● How start-ups and small businesses can leverage big data to scale and increase market share.
● And so much more!
Visit Ome Kitchen to learn more about their smart kitchen appliances and use the code “harvestgrowth” at checkout for a 20% discount off any purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Dull, unmemorable messaging is why many marketing campaigns fail. In a world where millions of new content are created per second, a boring ten-second TV or Social Media Ad is the last thing people - your target audience included - want to see.
To breach this mental wall, make your marketing "stick" in people's minds, and grow sales, use humor. Join Jon LaClare, Founder and CEO at Harvest Growth, on this week's podcast as he reveals the important lessons the Harvest Growth team has learned from using humor in advertising campaigns for clients like Louis C.K. and successful brands across several industries, including kid's entertainment, wine and beer, finance, etc.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How to use humor without harming your brand image.
● Essential copywriting rules to remember when using humor in your marketing.
● Successful examples of funny marketing campaigns from Harvest Growth clients.
● And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Brian Boggess, Author and Narrator
MountainPhilosopher.com
Ever thought of writing a book about your expertise or business journey as part of your marketing strategy to gain thought leadership, expand your network, and enhance your brand's perception?
Although a great idea, writing a book is hard and requires a huge time commitment. Today’s guest found that an easier and faster alternative is recording an audiobook – from a book that was already written!
Brian Boggess, Author of an online magazine Mountain Philosopher and narrator of a brand new Audible audiobook "The Story of The Other Wise Man," shares tips on how to create and distribute great audiobooks on a shoestring budget. Join us now to take your first dive in the world of audiobooks.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- A step-by-step process to create, publish and distribute audiobooks on Audible.
- How to set up an effective studio without spending a fortune.
- How to create amazing audiobook content without coming up with original ideas.
- And so much more!
Visit Audible to search for "The Story of the Other Wise Man" as narrated by Brian Boggess, and start the Christmas festivities in a fun, unexpected way.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Alex Arkhangelskiy, CEO & Co-Founder
BrakeFreeTech.com
Today we talk with Alex Arkhangelskiy, CEO and Co-Founder of BrakeFreeTech, makers of Brake Free, an easy-to-use accessory for bike helmets to keep riders safe. From its launch in 2020 to date, Alex's company has enjoyed significant success, including endorsements from celebrity entrepreneurs and an upward trajectory in profit.
Listen to Alex tell his gripping journey on today's podcast; how he transformed an uncompelling start-up idea into a million-dollar brand without much experience in marketing.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How to approach marketing and sales if you don't have a marketing background.
● The easiest way to "save" problematic start-up ideas.
● Building awareness and publicity on a low budget.
● How apprenticeship can accelerate your entrepreneurial journey.
● And so much more!
Visit Brakefreetech.com to learn more about their ultra-bright and smart LED brake light that makes bikers safer. Use "harvestgrowth" at checkout for a 10% discount on all purchases.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Beth Fynbo, Founder, Inventor, and CEO
BusyBabyMat.com
The saying, "Show me your friend, and I'll tell you who you are'' may be a cliché but it still rings true within the business space. Being able to connect with people in an honest, helpful, and valuable way is the x-factor for both first-time entrepreneurs and seasoned business leaders.
"The main key (to our company's success) was networking," says Beth Fynbo, today's guest on the podcast. Beth is the Founder and CEO of Busy Baby Mat, and has overseen the growth in sales from $1 million in 2020 to nearly $5 million in 2022. Yet, Beth says she was a novice at the beginning, "I had no experience doing any of this. I'd never developed a product, never started a website, never marketed before. All these things were new to me. I had to ask for help."
To take a deep dive into Beth's journey from a first-time entrepreneur to a Shark Tank alumni and savvy business leader, join us on the podcast now.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● The importance of "humility" in business leadership.
● Coping with the challenges of fast business growth.
● Dealing with product imitations and copyright infringement.
● How to pivot during tough economic situations.
● And so much more!
Visit Busybabymat.com to learn more about why parents love the unique placemats and use code “harvestgrowth” at checkout for a 15% discount off any purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Solanda Moran-Blanch, Co-Founder
GoBeKids.co
In the first year of its launch, start-up GoBeKids.co sold over 100,000 units of its flagship product, gaining widespread acceptance among customers. This year, GoBe has found even more success as revenues have already exceeded $4 million.
How did GoBe become so successful so quickly? That's what Solanda Moran-Blanch, Co-founder and wife to the other Co-founder, joins us on today’s episode to discuss. In a few minutes, Moran-Blanch will reveal the elements that inspired the brand's "overnight" success and other bonus tips on how to be an effective Co-founder with your spouse.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why a lean methodology - a minimum viable product and constant product iterations - is crucial for start-up success.
- Why Focus is an important strategy to employ in business development and growth.
- What to prioritize when building a winning team of founders and employees.
- And so much more!
Visit GoBeKids.co to learn more about their innovative snack spinners and use code “harvestgrowth” at checkout for a 20% discount off any purchase.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Sean Kelly, Founder and COO
DraftTop.com
Today we speak with Sean Kelly of Draft Top, a start-up that's attracted almost a million dollars through crowdfunding and landed a deal from investor Daymond John during its appearance on Shark Tank. Here, Kelly shares with us the most important lessons he's picked up on the journey, and how that's helped his company thrive, even when Covid-19 struck. Stay with us and pick up vital tips on crowdfunding, advertising, product development and more.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why customer feedback is an essential part of product and business iteration and growth.
- A proven way to launch successful Kickstarter campaigns for your start-up.
- What to consider before buying advertising slots on media platforms, whether mainstream or niche.
- How to secure free brand publicity on top-tier media publications.
- And so much more!
Visit Drafttop.com to learn more about how their unique product helps you enjoy the aroma, taste and feel of canned beers and drinks by removing the can tops. Use the discount code, "harvest15" to receive a 15% discount at checkout.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Lisa Lewolt, Digital Marketing Manager
HarvestGrowth.com
Today's guest on the podcast is Lisa Lewolt, one of our senior digital marketers at Harvest Growth and a Facebook/Instagram Marketing expert. Since joining the team, Lisa has been an indispensable part of our clients’ campaigns, helping them launch and grow highly profitable brands. On today's episode, you'll discover her ingredients for building the marketing campaigns that help our clients find success. You can even start implementing these tips right now (even if you're a bootstrapper or small business owner).
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to cut marketing spend while boosting sales and increasing brand engagement.
- Easy ways to get accurate information on your target customers for enhanced targeting and better advertising messages.
- How building relationships with anyone targeting your target customers (except competitors) can drive sales through the roof!
- Why testimonials are a vital part of marketing campaigns and how to get them even if your business is new.
- Why studying persuasion-based skills can dramatically enhance your marketing (examples from the world of Pickup Artists).
- And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Regina Crisci, Founder
TheDiaperDust.com
Building a startup without substantial financial backing, without a team and without a network of wealthy investors is a huge mountain to climb. But today's guest on the podcast, Regina Crisci, managed to acquire all three for her bootstrapped business, Diaper Dust, shortly after launching. Regina shares this inspiring journey with us, revealing tips that can help entrepreneurs succeed under difficult circumstances.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● Why bootstrapping, or starting small, does not mean you're limiting future business growth.
● The competitive advantages of being a Founder with a marketable, compelling personality.
● Simple and often overlooked management skills that can make or mar business success.
● And so much more!
Visit TheDiaperDust.com to discover why this unique odor-eliminating product has high ratings on Amazon, and why Mark Cuban of Shark Tank chose to invest. Use the discount code "harvestgrowth" to receive 10% off at checkout!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Linda Villena, Inventor & Founder
Susan Culmo, Sister & Co-Founder
DryZzz.com
When thousands of defect products were delivered from their suppliers in China, DryZzz's founders, Linda Villena and Susan Culmo, took a major hit. They forfeited a major marketing event at the last minute due to the subsequent lack of samples and couldn't get any refunds from the suppliers despite an existing contract. On today's podcast, both guests share that story, detailing how they survived it by being resourceful, how they've also responded to other unforeseen issues that threatened their company, and tips on avoiding common problems that tear up promising start-ups.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How to navigate the lows of outsourcing product manufacturing.
● How to partner with family members the right way.
● Why small, local pitch shows are a great starting point for new businesses and first-time entrepreneurs.
● Why diversifying suppliers can be a feasible Plan B.
● How to leverage past careers and corporate experience to build a good business foundation.
● And so much more!
Visit DryZzz.com to learn more about their patented, dual-purpose pillowcase with two distinct sides; one absorbs moisture from wet hair and the other is for sleeping with your hair dry. Use the discount code "harvestgrowth" to receive 15% off at checkout!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Hans Dose, Founder
Tenikle.com
How to Stay on Your Path in the Face of Challenges to Achieve Big Success - Tenikle.com
Seeing your success come to fruition is the fun part of entrepreneurship, but it doesn’t come without facing challenges along the way. Much like a surfer paddling through the crashing waves, every business owner is going to get hit with a ton of different things, but if you can accept that and learn to make it fun, you’ll reach the big waves and make it worth it. Today’s guest, Hans Dose, Founder of Tenikle.com had success on Kickstarter and got a deal with Daymond John on Shark Tank. He shares some of the turbulence he learned from and also some of the big successes. It’s a fun and inspiring story.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Keys to getting a deal on SharkTank, growing your customer base, and achieving your business goals
● The importance of teamwork and having a supportive spouse or partner
● Your first generation won’t be the best version you’ll ever make, but you need to launch in order to learn what improvements are necessary.
● How to stay on path in the face of challenges
● And so much more!
You can watch the full interview here: https://youtu.be/kSk5kC0_Yts
Visit Tenikle.com to order this unique and versatile tripod and receive 10% off your purchase with the promo code “harvestgrowth”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Bryce Kenimer, Sales Director
CrocodileCloth.com
Finding Entrepreneurial Success Without Building a Company from Scratch - CrocodileCloth.com
The old model of creating a business - discovering an idea, testing the idea, improving on the idea or discarding it - is fraught with uncertainty and risks. But as today's podcast guest - Bryce Kenimer, Sales Director at Crocodilecloth.com - reveals, entrepreneurs can eliminate these risks by buying an already successful business and introducing it to a new market, bypassing the need for idea and market validation.
This strategy helped build Crocodile Cloth® into a successful business. On today's show, Kenimer shares that experience with us, providing tips on how to get started, common mistakes to avoid and the biggest drivers of success.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
● How anyone can get started even when they don't have a ton of money.
● The single most important thing to do when entering a new market, even if it's already saturated with competitors.
● How to effectively combine digital and traditional distribution platforms, and marketing platforms.
● How an in-depth understanding of the target market and their buying journey influences business activities and structure.
● Why networking and business partnerships are crucial for success.
● And so much more!
Visit Crocodilecloth.com to learn more about Crocodile Cloth®, and their versatile brand of cleaning cloths which are made of low-lint, non-woven, highly absorbent materials.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Dinesh Tadepalli, Co-Founder
IncredibleEats.com
Building a Business for the Future by Prioritising User Experience – IncredibleEats.com
Creating a business to solve difficult problems may be inspiring but it doesn't guarantee success. To succeed, you must prioritize the customers' wants and needs while designing every part of the business. These are some of the lessons from today's podcast with Dinesh Tadepalli, Co-Founder of IncredibleEats.com who shares with us some of his tips for thriving as an entrepreneur focused on sustainability.
In today's episode of Harvest Growth Podcast, we'll cover:
● How products that prioritize user experience have the most authentic competitive advantage and unique selling proposition.
● Finding the right partners for your business.
● How experimentation can drive superior product development.
● How tradeshows can be a springboard for phenomenal business success.
● Dinesh Tadepalli's favorite business books and resources!
● And so much more!
You can watch the full interview here: https://youtu.be/fMUv7UErQMY
Visit IncredibleEats.com now to learn more about how their unique edible spoons are saving the planet and use promo code "harvestgrowth" to get 15% off if you buy now.
Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Learning to overcome your fears is an essential step for entrepreneurs, but this entrepreneur used her fears to find a solution and innovate a product that can help save lives at home and in schools across the country. Today’s guest, Anna Reger, Founder and CEO of FlipLok.com, shares with us how she found purpose in her business journey by developing a product that not only protects her family but can also change how active threat protocols are established on a federal level.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Using past business learning to keep costs low, prices low, and go direct to consumer
● Finding your path and purpose through entrepreneurship
● Finding success through failures and continuing to persevere
● Using your product to create change on a bigger scale
● And so much more!
Visit FlipLok.com to learn more about this essential safety lock. You can also keep up with FlipLok and Anna Reger on the following channels:
https://www.facebook.com/Fliplokofficial/
https://www.instagram.com/fliplok.usa/
https://www.facebook.com/annaregerofficial
https://www.instagram.com/annaregerofficial/
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Jon LaClare appeared as a guest on the Garlic Marketing Show recently, and the response was so positive that we wanted to share with our audience. Listen to Jon's interview with Ian Garlic, host of the Garlic Marketing Show.From the Garlic Marketing Show podcast:Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.
What You’ll Learn:
- Launching his career with OxiClean
- Billy Mays' Secret for Success with OxiClean
- The Simple 2-Minute Style That Stills Works in Infomercials
- How to Build Credibility Fast
- The Power of the Irresistible Offer
- How to Create an Amazing Call To Action in Online Infomercials
- The Perfect Launch Process for Your New Product
- The Magic Questions to Truly Test Pricing
- The Three Legs of a Great Infomercial Campaign
- How to Scale Infomercials Digitally
- The Biggest Mistakes in Infomercials
**Listen to other Garlic Marketing Show episodes at https://shows.acast.com/garlic or search for the show on your favorite podcast platform.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Ron Pritchett, Founder and Inventor
TripleLite.com
How to Build a 7-figure Business in An Overcrowded Market - TripleLite.com
Today's guest, Ron Pritchett, is an Innovator and the Founder of TripleLite.com, a successful new entrant in the flashlight market traditionally dominated by household brands such as Energizer. In this interview, Ron shares with us how he transformed and protected his idea on solving the problems of flashlights - they only light up a small area in front of you, exposing you to accidents and danger - into a million-dollar brand. This interview will show you how to find and nurture the next big idea from common problems.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
· How to overcome quality issues in product manufacturing.
· How to grow through innovation and increased distribution.
· How to consistently meet revenue targets when a primary marketing channel is lost.
· How to effectively position your product in the target market so you can stand out!
· And so much more!
Visit TripleLite.com today to buy a flashlight that's powered by the TripleLite 180° patented technology, giving you over 600 lumens of ultra-bright light in all directions.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Are tradeshows, PR tactics, and securing shelf space in brick and motors worth the effort in a digital marketing era? Today we talk with Colton Knittig, Founder of Grillight.com, who shares how he leveraged all these tactics to make his product successful. With recommendations like “stick to what you know” and the value of word-of-mouth marketing, it's easy to see these tried-and-true methods could be the right avenue for you too!
In today’s episode of Harvest Growth Podcast, we’ll cover:
● How to get your product into thousands of retailers.
● Scoring PR hits such as Oprah Magazine, Good Morning America, and more!
● How to network more effectively to meet people that can help your business grow.
● And so much more!
You can watch the full interview HERE
Visit Grillight.com to learn more and use the discount code “harvest20” to receive 20% off at checkout!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Today we talk with Andris Lagsdin, Founder of BakingSteel.com, and The Original Baking Steel® that cooks the perfect airy, crispy pizza crust in half the time! From an unbelievable Kickstarter campaign to 10 years in the game, Andris shares with us the most important values he’s kept throughout his journey that have taken his company to the level of success it is today. This is an entertaining interview that will give you critical insights into how to improve your marketing efforts and stay motivated and inspired.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- How to grow your business with word-of-mouth marketing.
- How to turn a successful Kickstarter launch into a thriving business that continues to grow after 10 years.
- Find the right mentor and other resources that fit your needs.
- And so much more!
You can listen to the full interview here: HarvestGrowth.com/podcast
You can watch the full interview here: YouTube Link
Visit BakingSteel.com to learn more about these innovative baking products and use code “harvestgrowth” at checkout for a 15% discount off any product.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Today we celebrate Harvest Growth’s 100th Podcast! We’ve met some incredible entrepreneurs over the years who have shared their stories of successes, obstacles, and tips for anyone looking to start their own business. On today’s 100th podcast, we review some of our favorite learnings from the entrepreneurs we’ve had the pleasure to interview over the past three years.
In today’s 100th Episode of Harvest Growth Podcast, we cover:
- Some of the most memorable stories from the entrepreneurs we’ve interviewed
- Valuable tips we’ve learned from our guests along the way
- How marketing trends have changed over the years, and how some things stay the same!
- And so much more!
Watch the full interview here: https://youtu.be/yfoSRduUdk4
Visit HarvestGrowth.com/podcast to listen to our past 99 episodes, and follow along on Spotify, Apple Podcasts, or Google Podcast for the next 100!
Do you have a brand or business that you'd like to share on Harvest Growth Podcast? We'd love to hear your story! To become one of our next guests, please contact us at https://www.harvestgrowth.com/contact
Manny: Founder of HeavensPantryllc.com
We’ve had a few interviews on how to leave your day job to start your own business. Today’s guest, Manny, Founder of HeavensPantryllc.com, shares his story of how he continues to gain value from staying in his Fortune 500 executive role while also managing his high-growth fruit and nut energy bar company. He shares with us time management principles that will help you drive better results in less time.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- Starting a business while working a demanding executive role at another company - and using the experience to your benefit!
- Mastering your time management skills
- Focusing on the data that will optimize your KPIs
- Why being positive can make the difference between success and failure
- And so much more!
Watch the full interview HERE
Visit HeavensPantryllc.com to learn more about Excalibar energy bars, or go to Amazon to order!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Having a great product is the first step toward a successful business, however, it takes persistence, grit, and ingenuity to grow that business on a large scale. Today we speak with Derek Monk, owner and inventor of Kitchinventions.com, who launched his business at the age of 22. He shares with us how he has grown sales for three really unique kitchen products through persistence. Whatever stage your business is at, you’re really going to enjoy the interview.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- How persistence helped Derek get his products into Bed Bath & Beyond, Home Goods, HSN, and onto Good Morning America
- How he was able to keep costs low, shorten lead time, and sell thousands more units by manufacturing his products in the USA
- Derek’s system for innovation that helps grow existing sales and incremental revenues through new product launches
- And so much more!
Visit Kitchinventions.com to learn more about these innovative kitchen products and use “harvestgrowth” at checkout for a 20% off discount.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Have you wanted to expand your product into other countries, but the distribution network seems complex and expensive? Today we talk to Barry Freeder, Founder and Owner of HitProducts.com, who grew his local business into a high-growth international powerhouse using resources accessible to anyone.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- How to grow your business overseas with a simple international distribution strategy
- Getting into retail with a brand new product
- Treating your product business as your full-time job from day one
- And so much more!
Watch the full interview here: https://youtu.be/-q_2UCwh8uw
Visit HitProducts.com to learn more about Freeder’s highly featured products.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Chet Beiler, Owner and CEO of OverEZ Chicken Coop
OverEZChickenCoop.com
How to Grow a Business Through Acquisition
Have you considered growing your business through acquisition? Sometimes, when our businesses start to grow more slowly, entering a new market through an acquisition can be a great strategy. Today’s guest shares how he catapulted his growth by bringing on a business that wasn’t obviously aligned with his current business, and how you may consider a similar strategy.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- How to grow your business through acquisition
- The importance of knowing your target market to help optimize your messaging
- Choosing the right marketing to find customers where they are looking for you
- And so much more!
You can watch the full interview HERE
Visit OverEZChickenCoop.com to learn more about these quality backyard chicken coops!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Bob Circosta
BobCircosta.com
Learn How to “Master Your Message” From TV’s Billion Dollar Man
Do you have a great product that you know people need and want, but are unsure how to sell it or market it to the right audience? Today we talk to Bob Circosta, TV’s original home shopping host who help paved the way to a whole new shopping industry and sold the first-ever home shopping product. Now, with over 75,000 individual product pitches on live national TV, Bob has perfected how to make an impactful and profitable message to maximize sales!
In today’s episode of Harvest Growth Podcast, we’ll cover:
- The behind-the-scenes story of how HSN started the eCommerce marketing world from the man who sold the first product ever on their network and thousands of other products since then.
- Key principles to improve your marketing messaging.
- Tips that you can apply immediately to increase your sales.
- And so much more!
You can watch the full interview HERE
Visit BobCircosta.com and receive $50 off Bob’s online marketing messaging course with promo code “harvestgrowth”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Paul O’Brien, CEO of AirPhysio
AirPhysio.com
Achieving high growth success early on is always the goal of an entrepreneur, but growing at a fast rate can be challenging for small businesses. Budgets, staff, production facilities, distribution, and fulfillment can all become stressful to manage as they increase at an exponential rate. Today we talk to Paul O’Brien, CEO of AirPhysio.com, who experienced a 2,300% growth in 12 months, expanding from 5 to 85 countries and 15-130 employees. We learn how Paul managed this growth gracefully and saved costs while expanding his business into international markets without cutting corners.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- Finding the right distributors and fulfillment for international markets
- Using government resources such as grants or free consultations to your advantage
- Knowing your “point of difference” when competing with other brands
- And so much more!
You can watch the full interview HERE
Visit AirPhysio.com to learn more about this multi-award-winning device and receive 10% off your purchase with promotion code “harvestgrowth”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Joe Altieri, Inventor and Founder of FlexScreen
FlexScreen.comMany people will tell you that you don’t need to reinvent the wheel. Today’s guest says, “you have to change.” Do you have an innovative product but are holding onto the fear that you can’t compete in an industry that is resistant to change? Today we talk to Inventor and Founder of FlexScreen.com, Joe Altieri. Altieri shares with us how he was able to make and keep his brand relevant in an industry saturated with competitors who haven't changed their basic product design in over 100 years.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● Building a business from a garage to 150 employees and 7 production facilities in under 7 years
● How to help your team share your passion for your business
● Behind-the-scenes look at what it’s like to appear on Shark Tank and work with one of the Sharks
● And so much more!
You can watch the full interview HERE.
Visit FlexScreen.com to learn more about this innovative window screen and even Buy Now & Measure Later!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Do you have a great idea but feel like you don’t have enough experience to successfully market a product? Today we talk to Cheryl Rigdon, inventor of TheSpatty.com, who started as a consumer just wanting to solve a personal frustration. Cheryl shares with us her experiences of going on SharkTank with just a handmade prototype, appearing on Good Morning America and The View with her first batch of inventory, and later expanding her products in retailers like Bed Bath & Beyond, Walmart, and Amazon.
In today’s episode of Harvest Growth Podcast, we’ll cover:
- How to get a “Yes” even after they tell you “No”
- How finding the right support for your business can shorten the timeline to your profitable growth
- How small successes can build momentum for much bigger successes
- And so much more!
You can watch the full interview HERE
Start getting up to 25% more out of your home products and save 25% off with the discount code “harvestgrowth” at TheSpatty.com
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Robert Harbauer
Notaglue.com, Bondic
Are you fearful of competitors stealing your idea and selling knock-off versions of your product? Good products are always knocked off, but you can still win and grow your business by following this simple, think-outward approach. In today’s episode, we talk to Robert Harbauer, CEO of NotAGlue.com, who has experienced his innovative product being knocked off by over 37 companies. Robert talks with us about the importance of creating a brand environment that puts people first and keeps customers coming back.
In today’s episode of Harvest Growth Podcast, we’ll cover:
● The value of taking care of the people you work with
● How word of mouth marketing is still relevant in today’s social media world
● How temporary losses can provide a greater return down the road
● And so much more!
You can watch the full interview HERE
Learn more about how you can fix anything in seconds at NotAGlue.com and receive 15% off your purchase by using the promo code “sms15”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
How do you win over the sharks on Shark Tank with an innovative product idea with a great business model? How do you continue to innovate and create new products after initial success? Desiree Haller, the founder of TheSubSafe.com, answers these questions and many more.
Hear the behind-the-scenes story of a product marketer that got on Shark Tank only a few months after founding their business and, with the odds against them, secured a deal with two of the Sharks. In today’s interview, Desiree discusses how she used this opportunity to put her business into hypergrowth. She shares several strategies that can help any business, regardless of being on Shark Tank or not!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- The store behind being only four months in business and securing a six-figure deal with Mark Cuban and Charles Barkley
- How to use National TV exposure to gain a large retail presence
- Innovating and growing your business after a massive success on Shark Tank
- And so much more!
You can watch the full interview HERE
For the listeners, check out Desiree’s full line of products at TheSubSafe.com, and get 20% off your purchase by using promo code “harvestgrowth” at checkout.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
VeggiDome.com: Duncan Burns
There are ENDLESS benefits of selling a product at a home show to a live audience. OxiClean did it, and your business can too. You can fine-tune your messaging in hours rather than weeks or months, and, at a fraction of the cost!
Today, we speak with Duncan Burns, founder, and creator of VeggiDome. He invented the hand-blown glass tabletop produce server and saver to encourage his family to eat healthier. In this interview, Duncan discusses how he used home shows to turn around his business. He shares valuable advice for anyone looking to take advantage of home shows.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- The process for selling your product at a home show — finding good shows, how to pitch, and other important tips!
- Ways you can continue to grow and scale your business after a successful home show
- How to be creative beyond your product invention in your marketing, packaging, and other areas
- And so much more!
You can watch the full interview HERE
About the Product
VeggiDome is a glass-top produce container that keeps veggies fresh at room temperature, and within reach when you or your family needs a snack in your kitchen, family room, playroom, or even your home office. VeggiDome is the "Cookie Jar" for fresh, whole produce at your fingertips!
Check out Duncan’s fantastic invention at VeggiDome.com, and get $15 off your purchase by using promo code “VEG15”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Joseph Lerario: MyFlipFork.com
Moving from retail to eCommerce helped FlipFork grow from $15k per month to over $3mm per year… in the very first year! In today’s episode, learn how video and digital marketing helped grow this business so quickly. We speak with Joseph Lerario, the founder of MyFlipFork.com. FlipFork is an innovative product for grilling with a great story behind it. Joseph provides vital advice for marketers, including how not to get discouraged during the process, how to build relationships with your customers, and so much more.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to scale your business from $15k per month to over $3mm per year
- Ways network can be the best resource for improving your business strategies
- How quality education about your product with direct-to-consumer marketing directly leads to sales
- And so much more!
You can watch the full interview here: https://youtu.be/peumMWObuv0
For the listeners, go to MyFlipFork.com to learn more about the ultimate grilling tool and get a 20% discount off your purchase by using promo code “harvestgrowth”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Kara Froula: BackEmbrace.com
How do you build a product business on the side while working a demanding day job? What steps do you need to take to replace your income and operate your new business full time? In today’s episode, we speak with the founder of BackEmbrace.com, Kara Froula, who has already built a massively successful business in just over two years. Kara talks about her methodical steps to quickly grow her business through marketing and public relations. Listen to this interview to receive great advice for inventors and entrepreneurs at all stages of business development.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to find a common problem for consumers with limited solutions so you can fill the gap by developing a better product
- Why selling face-to-face can be crucial to building your business quickly
- How to build your business from a side job to a full-time endeavor that replaces your day-job income
- Information on why starting small can get you to grow bigger even faster
- And so much more!
You can watch the full interview here: https://youtu.be/4fAmy96NC10
By gently retracting your shoulders into proper alignment, BackEmbrace works instantly to improve your posture while you sit, stand, walk or do just about anything. Check out Back Embrace’s full line of products at BackEmbrace.com, and get a 10% off your purchase by using promo code “harvestgrowth”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Steve Galante
BigSqueeze.com, Product Evolutions
Find Consumer Pain Points to Optimize Your Messaging
How can you be “fast and furious” when launching a crowdfunding campaign? What is the best way to find consumer pain points to optimize your messaging? Crowdfunding, social media, influencer marketing, HSN, brick and mortar… we talk about it all in this interview with the founder of The Big Squeeze, Steve Galante. In the next 20 minutes, you’ll learn from successes, and mistakes, that they’ve made over the past several years. If you’re an inventor trying to find your footing in the marketing world, you don’t want to miss this podcast.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why marketing should never be an afterthought when creating a new invention
- How to utilize crowdfunding by putting a high-quality video on the campaign to help propel your product to success
- Finding consumer pain points to optimize your messaging
- How influencer marketing led to over 8 million views of one video
- And so much more!
You can watch the full interview here: https://youtu.be/518cPb8L_Fw
For the listeners, go to bigsqueeze.com to learn more about their innovative product and receive 10% off with code "harvestgrowth."
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
How does education about your product turn people into passionate consumers? What are ways to silence the noise of low-quality knock-offs through quality and innovation? How do you gain great sales and endless satisfied customer testimonials with all the competition on Amazon? In today’s episode, Robert Watson, Founder of Crown Quality Products, shares his personal success journey with his line of iconic hair products.
Robert shows us all that you can reach your business goals with passion, drive, energy, and excitement. In this 20 minute interview, Robert tells us how he grew his business from scratch into both national retail and e-commerce with phenomenal success.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to use quality and innovation to outshine knock-off competitors
- The turning point of success on Amazon that leads to high sales and endless happy customer testimonials
- Ways to educate people about your product that will turn them into passionate customers
- Successfully growing your business from scratch in national retail AND e-commerce
- And so much more!
You can watch the full interview here: https://youtu.be/lophCE9AZy0
Check out the full line of products at CrownQualityProducts.com, and get 20% off your purchase by using promo code “HarvestGrowth22”
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free strategy call!
Is it possible to build to over seven figures in the first year AND continue growing? How do you determine when the time is “right” to launch your business? Rachel Shiffrin, the Founder of Escapely.com, answers these questions and many more in the Harvest Growth Podcast. Escapely.com is a virtual escape room ideal for group bonding of any size — from friends who live all over the country, to your remote co-workers.
In today’s show, we speak with Rachel and how she started a business that grew to SEVEN figures in the first year. She shares how she got there and her strategies to keep that momentum going as she takes her business into hyper-growth. If you feel stuck in your business and it’s plateauing, then you’ll want to listen to this 20-minute interview packed with helpful advice.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to build to over seven figures in the first year
- The power of grit and creativity to sold problems when creating a new business
- Ways to overcome the inherent hardship that comes with the early days of a business launch
- How outbound marketing can help your business in the early stages of your company
- And so much more!
You can watch the full interview here: https://youtu.be/Jn-sTaYty9Y
Go to Escapely.com for more information on how to set up a virtual escape room for a group of any size! To get a discount, mention Harvest Growth Podcast when you call (702)747-3009. Follow them on social media for more information on their upcoming Kickstarter campaign for their B2C launch!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
How do you bring an existing product into the United States? What ways can you learn from products and brands that came before you to make your own product or brand successful? Mayumi Ishii, the Founder & Chief of Chrysmela, answers these questions and many more in the Harvest Growth Podcast.
If you’ve always wanted to launch a product and become an entrepreneur, but you are waiting for the perfect idea before getting started, listen to this interview with Mayumi Ishii. Chrysmela is a patented earring back that is the most secure earring back on the market. Mayumi will teach you how to find a successful overseas product and bring it to your own country, which can be a much faster path to a successful product launch.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to find good products to source that already have a proven track record overseas and bring them to the United States
- How to do free market research to prove your product, service, or brand before you launch
- Ways to stay resourceful throughout the entire product launch process and continued growth
- Learning from other companies already doing well to save you time and money
- And so much more!
You can watch the full interview here: https://youtu.be/slrOy64BpnA
Go to chrysme.la and use the discount code harvestgrowth for 15% off your purchase!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Why are patents important for product marketers? Is it worth the cost? When is the right time to start the patent process? Do you need a patent for your business? Today, we interview one of the premier patent attorneys in the United States.
Rich Goldstein of Goldstein Patent Law sat down with us and helped us better understand the patent process, and he will do the same for you! Rich has secured more than 2,000 patents over the past 25 years and is the author of the consumer guide to obtaining a patent for the American Bar Association.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why patents are important for product marketers
- All the nuances surrounding when the right time is to begin the patent process
- The process of obtaining a patent
- Resources recommended for those interested in learning more about all of the ins and outs of the patent process
- And so much more!
You can watch the full interview here: https://youtu.be/JSeqMmCdrmY
If you think it’s time think about patenting your product, go to GoldsteinPatentLaw.com to learn more about Rich Goldstein’s business!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
When is the best time to leave your stable day job and take the leap to run your product business full time? Rick Perez, the Co-Founder of CoolBeds4Pets.com shares his story of making that transition and how it helped drastically improve the profitability of his business.
Husband and wife team Rick and Jennifer Perez founded CoolBeds4Pets.com after years of participating in dog sports where they gathered tons of expertise about what makes the best possible dog beds. This podcast provides valuable information for those trying to scale and grow their business and have it become a full-time gig!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to know when it’s time to take the leap to run your product business full-time
- The best practices for scaling your business for profitability and growth
- How failure can be the best school to learn how to market a product
- And SO much more!
You can watch the full interview here: https://youtu.be/Pk_RHxMKC2U
Check out their full line of products at https://coolbeds4pets.com/, and get a 10% discount off of your purchase by using promo code “harvestgrowth”
What are the ins and outs of influencer marketing? How do you find the right influencers in a niche market? How can you as a business owner use your background and expertise to help you get success? Harrison Smiddy, CEO & Founder of Enduro Power, answers these questions and many more. If you want to learn how to launch a business and grow it exponentially and profitably in the first few months AND continue to scale it from there, you’re going to love this interview with the CEO & Founder of Enduro Power Batteries. This is the first podcast interview in our brand new studio, so be sure to check the video interview linked below!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to get a brand new high price point product to profitably sell via digital direct response and have an ROI that continually climbs
- Effectively working with influencers to grow your business, from finding the right ones for your audience to training them to ensure their content hits the mark
- How to use your background and experience to lead to faster success in launching a new business
- Quality book and podcast recommendations for business owners and entrepreneurs
- & so much more!
You can watch the full interview here: https://youtu.be/3ukOGm_7RE4
You can read our case study here: https://www.harvestgrowth.com/enduro-power-batteries-case-study
Check out Enduro Power’s full line of products at EnduroBattery.com.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free strategy call!
Ben Knepler – TruePlaces.com
How To Find & Fill A Gap In The Marketplace
Where is the hole in the marketplace that will launch your product to success? How do you decide on a solid price point for your product? How can you raise over $160,000 on Kickstarter to get your business off the ground? What are the next steps for your business after successful crowdfunding?
Ben Knepler, the co-founder of TruePlaces.com and inventor of the Emmett Folding Chair, answers all these questions and more in today’s interview. Ben Knepler was trained in classical marketing at Wharton Business School, which led to his career with Campbell’s Soup and other top-level consulting firms. He summarizes years of experience into a very valuable 30-minute interview. Listen to this interview to learn how to maintain a relentless focus on the consumer by understanding their needs as you develop your product, branding, and marketing.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to raise over 160k on Kickstarter to launch your business
- What the next steps are for your business after a successful crowdfunding
- How to find a hole in the marketplace that isn’t filled by other products
- Choosing a price point for your product that sells while creating value
- And so much more!
You can watch the full interview here: https://youtu.be/bvIFaZeKx3o
Check out the Emmett Folding Chair at TruePlaces.com. The Emmett Folding Chair uses new patent-pending technology and design that allows for no sagging or pinching while still folding compactly.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Gable Eaton — TeqTouch
Listen To Your Audience To Have A Successful Product
A former White House marine shares his story of persistence, discipline, and building relationships. Today, we speak with Gable Eaton, the Founder of TeqTouch and creator of UTouch. He discussed how he built a successful product that blocks germs from touch screens even before the era of COVID-19.
UTouch is a patented wearable stylus used as a barrier for protection against germs on public touchscreens and touchpads. It is made of grade 50A durable, nontoxic silicone. UTouch uniquely designed features include raised nodules for max interaction, accommodation aperture for longer fingernails, and a snug fit that contours to the user’s finger.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to go from concept to patent when creating a brand new product
- Ways the reason for purchasing a product can shift as it is in the marketplace
- How persistence and building relationships help grow your business
- The power of creating branded products to promote sales
- And so much more!
You can watch the full video interview here: https://youtu.be/Ub1GkanZvls
Check out UTouch by TeqTouch at TeqTouch.com. Use the discount code “harvestgrowth” to get 50% off a pack of five.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free strategy call. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Success takes tenacity and never giving up. Today, I interview two energetic sisters — Shelby McKee & Christy Parry — from Cincinnati, Ohio. They share their story on how they used grit and tenacity to eventually land on Good Morning America, The Today Show, QVC, Shop HQ, Daymond Johns’ Shark Tank Group, and now going into Nordstrom’s — their life long dream.
Keysocks are knee-high, no-show socks that don’t bunch up at all due to their unique design. Keysocks are the only knee-high no-show socks that stay in place and out of sight. We’ll learn all about the lengths these sisters went to to get their products into retailers. This interview shows that nothing can stop you when you create a product that you’re passionate about. You’ll really enjoy their story!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- The importance of connecting with other entrepreneurs and product marketers as you launch a new product
- How to trust yourself through the entire process of creating a new business
- How to market a product with multiple SKUs
- What it’s like to work every day with your sister… family business 101!
- And SO much more.
Check out the full line of Keysocks products at KeySocks.com, and get a 25% discount off your purchase using promo code “harvestgrowth”
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
We all ate bubbles as kids, right? Today, we speak with the founder of Bubble Lick, safe and delicious bubbles for kids and adults. Jason Tiger, the Founder of Bubble Universe talks about how to market a truly disruptive product. Prior to starting this business, he had 5 years of experience with the largest bubble manufacturer in the world. Bubble Lick bubbles are made from natural, food-safe, FDA-approved ingredients. In this interview, Jason Tiger talks about marketing tactics, successes, challenges, advice, and many interesting stories along the way. You’re going to love this interview!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to disrupt an old industry that hasn’t changed in over a century
- Finding gaps in the market to fill rather than following trends
- Successful ways to market with a smaller budget
- Learning, making mistakes, and developing self-confidence through creating your own business
- And so much more!
Check out Bubble Universe’s full line of products at BubbleUniverse.com, and get 10% off your purchase by using the promo code, “harvestgrowth”
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. And, check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Elyse Kaye
BloomBras.com
Niche Down To Profit Up
How do you go about inventing a one-of-a-kind product? Why is it important to find your niche? How can you utilize crowdfunding to launch your product? And, what does NASA have to do with this product? Elyse Kaye, the Founder/CEO of BloomBras and the Founder of Aha Product Solutions, answers these questions and many more. Elyse Kaye discusses the way she helped build a sustainable factory to manufacture her product in a quality and sustainable way, how NASA scientists were brought in to develop a brand new design, and incredibly valuable information for new inventors and product marketers. You don’t want to miss this one!
About Bloom Bras
Bloom Bras is a patented, one-of-a-kind sports bra invented by Elyse Kaye. Elyse Kaye partnered with NASA, shipping and packaging experts, and a celebrity corset designer to develop this product. It has no underwire, while still lifting rather than squishing which removes pressure on the shoulders and ribs. They are the most body-inclusive line on the market, carrying sizes from 28C to 56L. Bloom Bras have been featured in publications including Huffington Post, Thrive Global, and Elite Daily.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why it’s important to niche down so you can profit up
- How to remain authentic by always listening to what your customer is asking for
- What led Elyse Kaye to invent Bloom Bras
- Advice for new inventors and product marketers
- & so much more!
Check it out at BloomBras.com, and get a 10% discount off your purchase by using promo code “harvestgrowth.”
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products, now totaling over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response TV and digital media marketing.
How can you utilize crowdfunding for your unique product? What are the steps you have to take for a marketing strategy to be effective and profitable? In this interview, Mike Rizkalla, the founder of Snorble, talks about what made his crowdfunding IndieGoGo launch successful. He shares a powerful 3-step go-to marketing strategy and so much more valuable information for those looking to launch a brand new product. If you’re a marketer, creative, inventor, or entrepreneur, you’re going to love this interview!
Snorble is an engaging sleeping buddy for kids that reimagines their bedtime experience. Keep it by your kid’s bedside table, and the robotic, animated character helps your child fall asleep, wake up, and remain engaged throughout the day. The Snorble can slowly wake your child up in the morning, engage with them throughout the day with educational activities, fun games, and even mindfulness practices such as yoga and meditation.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to utilize crowdfunding like IndieGoGo to launch your product to success by choosing the right audience, activating the best lists, and more
- The founder’s 3-step go-to marketing strategy
- How to creatively communicate with your target audience to build a community
- And so much more!
Check out this fantastic product that helps kids with healthy sleeping habits at snorble.com. Receive $20 off your purchase by clicking here, or using the code “HARVEST20”
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free phone consultation with the Founder/CEO. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Ecommerce Website Mastery
Greg Silvano - Mojo
How do you stand out as a product marketer in a world filled with ENDLESS content surrounding products? Well, the answer is simple — use Mojo for website design! Greg Silvano is the Founder/CEO of Mojo — the #1 eCommerce platform used by television product advertisers today. 14 of the top 20 direct response television advertisers in 2019 used Mojo as their eCommerce platform. Mojo has processed nearly $1B in online sales and currently runs over 1,300 active D2C campaign websites worldwide in 14 different countries.
In this podcast, Greg shares incredible insight that you will not find ANYWHERE else. How do you perfect product marketing in a way that'll bring you the best sales? What are the ideal sales funnels for upsells? What's the difference between an amateur and a professional marketer? With average conversion rates of 7%, nearly 5% higher than the top competitors, Mojo does not mess around.
If you're an inventor, entrepreneur, marketer, or really anyone, you'll want to give this podcast a listen. Grab your pencils, because you'll want to take some notes.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- The three pillars to a successful e-commerce campaign: traffic, conversion, and average order value
- The importance of testing as much as possible in web design and how Mojo makes testing easy
- All things surrounding website traffic — how to consistently capitalize and monetize
- The difference between an amateur and a professional marketer
- And SO much more!
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Michael Keplinger
SmashBrand
Consumer-Based, Research-Driven Packaging Design Strategy
How do you develop an effective branding strategy? What role does package design play in regard to product marketing and eCommerce? While the internet makes entering the market easier and easier, what barriers still exist for brands? Michael Keplinger from SmashBrand answers these questions and many more.
Michael Keplinger is a partner at SmashBrand and an expert in consumer product marketing strategy. Smash Brand is an agile brand strategy agency for consumer packaged goods. They specialize in a complete approach to market research, product design, and testing. Keplinger currently leads SmashBrand’s research team, developing strategies for clients and optimizing various aspects of branding and packaging through testing.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How branding strategy can help your business grow quickly and profitably
- The importance of a complete approach to market research by getting consumer feedback throughout the whole design process
- How to optimize branding and packaging through testing
- How “Tomato Love” by Red Gold grew their business with a few simple design changes
- And so much more!
Check them out at Smashbrand.com! If you have any questions about a possible design project, email them at hello@smashbrand.com.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Tim Leary — Amazon Expert
All About Amazon Advertising
Why is Amazon so crucial for product marketers versus marketing just for their own website? How do you make a listing stand out on Amazon? What are things to avoid doing on Amazon? How does Amazon Advertising actually work? Tim Leary has helped many Harvest Growth clients quickly and profitably grow their Amazon sales. We interview him today so that you can learn from his expertise!
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- The ins-and-outs of how Amazon marketing actually works
- The importance of Amazon for product marketers
- Common mistakes to avoid that people make when creating listings on Amazon
- And so much more!
If you’re looking to start working alongside an Amazon expert to launch your product to success, reach out to Tim Leary at tim@youramazonempire.com.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
How can you raise money to speed the growth of your business? What is the process of receiving the Green Seal for a planet-friendly product after developing a line of unique, effective products?
Clean Go Green Go creates completely non-toxic, bio-renewable, 100% biodegradable, and pet/child-friendly products. From all-purpose spray to super-concentrate, Clean Go Green Go has it all. With these high-quality products, you'll get an effective clean while using green cleaning products.
In today’s episode of the Harvest Growth Podcast, we interview Anthony Sarvucci — the creative, innovative mind behind CleanGo GreenGo. If you’re an inventor, entrepreneur, or product marketer, you’re going to want to listen to the excellent advice and insight given by Anthony Sarvucci.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- The benefits of going public to raise more funds for marketing, certifications
- Exclusive information on Reverse Takeover (RTO)
- The process CleanGo GreenGo went through to get the Green Seal
- How Anthony Sarvucci developed a formula for a green cleaner that cleans effectively while remaining natural
- And so much more!
Check out CleanGo GreenGo’s extensive line of products at CleanGoGreenGo.com, and use the code “harvest” for 20% off your purchase.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Why is it essential to get marketing copywriting right? What makes good copy in general? If you are starting or growing your own business and can only do one thing in terms of copywriting, what should that be? In today’s episode of the Harvest Growth Podcast, we interview Joybeth Sullivan — our very own Copywriter here at Harvest Growth.
If you’re an inventor, entrepreneur, or product marketer, listen to this podcast interview with our expert copywriter, where she gives you advice on how to write powerful copy for your website, social media, paid ads, videos, and more.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Why it is essential to get marketing copywriting right the first time
- How you can continually test, tweak, and optimize your copy to create compelling, relevant content
- Various methods, tips, and tricks to develop marketable copy that grows your business
- The importance of market research and identifying your key features and benefits from the beginning
- How to “unstick the creative mind” when you experience writer’s block
- And so much more!
About The Podcast Guest:
Joybeth Sullivan is the Copywriter at Harvest Growth, creating both internal and external content. She has been on the Harvest Growth team since 2020! Outside of Harvest Growth, she has published many articles ranging from long-form editorial pieces to buying guides across local and international websites, including AutoWise, GearJunkie, Gear Hungry, and Improb. Her background includes a dual degree in English and Entertainment & Media Studies. During her undergraduate years at UGA, she was the Editor-in-Chief of a local book press, interned as the Marketing & Publicity Intern at the University of Georgia Press, and was cinematographer on an award-winning short film, “The Dreams of a Flightless Bird.” In her own time, she is also a creative writer. Her favorite form of creative writing is poetry, and she won the 2020 Virginia Rucker Poetry Prize for her poem titled “pilgrimage palindrome 22.”
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. And, check out InfomercialMarketer.com for accessible educational content on all things surrounding direct-response marketing.
Is it possible to have a growing line of products across numerous competitive markets while continually remaining successful and innovative? How can you get your product into major retailers across the country? Boogie Board shows us that the sky's the limit when you have a passionate, creative, entrepreneurial team working together.
Boogie Board is a highly successful consumer products company that makes reusable writing and creativity products using the best possible LCD technology. Boogie Board products include products for both children and adults in various markets, including education, healthcare, organization, creativity, and more. Boogie Board products are sold worldwide and at major retailers, including Target, Walmart, Sam’s Club, and Costco.
The continuing story of Boogie Board’s constant product innovation will help you learn how to create and maintain a business with a line of successful products. Dr. Asad Khan and Hunter Morris talk about how Boogie Board began, what makes Boogie Board so successful, and how consumer insights have field innovations over the years. Learn about previous successful innovations and new directions for further development in the coming years in this podcast episode.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to get your product into the retail space along with retail sales recommendations
- Ways you can focus on listening to consumer needs to facilitate millions of dollars in sales
- How Boogie Board was able to fight off knockoffs through innovation and get through launching the same week as the iPad
- The ins-and-outs of the remarkable technology used to create Boogie Board products
- And so much more!
About The Podcast Guests
Dr. Asad Khan is the Chief Executive Officer of Kent Displays. He has been with Kent Displays for over 26 years! Along with that, Dr. Khan is a member of the board of directors. He oversees the organization’s sales, marketing, technical, operational, and financial functions in his roles. As the Executive Officer, he is involved from start to finish in the crucial strategic planning for its technology and business interactions. To top things off, Dr. Khan holds more than 20 U.S patents and is an adjunct Professor of Chemical Physics at the Liquid Crystal Institute at Kent State University.
Hunter Morris is an award-winning Product Innovation & Design Leader at Boogie Board. Since 2009, Hunter has utilized his product leadership and creative thinking to help Boogie Board define an entirely new category of stationery products using LCD technology. These products have expanded into new markets because of Hunter, including kid’s toys and activities, education, and healthcare.
Check out Boogie Board’s extensive line of products at MyBoogieBoard.com, and use the code “HARVESTGROWTH” for 15% off your purchase.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation.
Is it possible to have a product make seven figures within two years of the initial launch? How do you make your product stand out in the saturated automotive market?
The Last Coat is a DIY, spray-on, ceramic, protective coating that makes your vehicle shiny and protected. It makes your car easy to clean and extends your car’s paint job, lasting several months after initial application. You can use it on all surfaces on the exterior and exterior of your vehicle.
The story behind The Last Coat’s success is a story that all entrepreneurs can learn from and become inspired. Chad Hamzeh, The Last Coat founder, talks about his business and his success as an affiliate marketer that got him to where he is now.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to compete in a saturated market by utilizing quality customer service, torcher tests (crazy demonstrations), and organic social proof
- Using Google display, FB ads, and emails to generate over 200 million in revenue
- Keeping things simple to create and maintain a successful business — drive traffic to your site and optimize your offer
- What it was like working with Harvest Growth on a national TV campaign
- & so much more!
Check out The Last Coat’s full line of products at TheLastCoat.com, and use the code “HG20” for 20% off sitewide!
If you have a product or are looking to launch/grow your business and would like help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues, visit HarvestGrowth.com to set up a free consultation.
Have you tried everything you can to get your product into mass retail and still have had no success? Scott Anderson’s story is inspirational and educational. When you learn about his background, you’ll see that you don’t need to have vast levels of experience or connections to make it onto retail shelves! Scott retired from the U.S. Air Force after a 30-year career, five days before Harvest Growth recorded this interview. He was able to turn the iFLEX into a home run while working a demanding “day job” and still succeed faster than almost anyone we’ve ever interviewed.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
· Getting buyers’ attention at trade shows (or virtual trade shows).
· Finding an experienced team to help shorten your time to the shelf and increase your profitability.
· And much more!
A Short Bio on Scott Anderson
Scott Anderson went from Air Force officer to entrepreneur/inventor within days. He joined the Air Force in 1989 and was commissioned as an officer in 2003. Anderson spent the last four years working at the Pentagon in the Office of Secretary Defense. He retired five days before we recorded this interview after 30 years of combined service. Scott lives with his wife in N. Bethesda, MD. He is a father to three children and a grandfather to five grandchildren.
The idea of iFlex came to him in March of 2019. He worked with numerous manufacturers and officially launched iFlex into eCommerce in July of 2019. After the first month bringing in around $8,000 in sales, every month just kept getting better and better. In May 2020, Anderson signed a royal distribution agreement with Media Brands International, and within a few months, iFlex was on the shelves at Walmart. Soon, iFlex will hopefully be at Staples, Walgreens CVS, Kroger, 7-11, and other major retailers. In a little over one year after retiring from the Air Force, Scott Anderson’s product is a MAJOR success.
Check out Scott’s full line of products at TheiFLEX.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you sell a product that doesn’t have a clear distribution channel and competes in a market that moves at a snail’s pace? Bryan Pate, the inventor and founder of Elliptigo, stand-up bikes that work like an elliptical machine, shares his story that starts with the trial of being an Ironman athlete that can no longer run and continues with the innovation that was born from his personal struggle of looking for a running workout, outdoors, without the impact of running.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
·Selling through distributors that may not understand how to sell your unique product.
·Finding creative new marketing channels that aren’t obvious to outsiders.
·Navigating inventory challenges in order to prepare your company for hyper-growth.
Check out Bryan’s full line of products at Elliptigo.com.
If you have a product or are looking to launch/grow your business and would like help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
“Go to sleep with a win, wake up with a loss.” Sometimes, that’s what it feels like to be an entrepreneur. But Guy Bar has found a fast path to success with his DTC fitness product company, HYFIT. He still has those days where he faces challenges like the rest of us, but in today’s interview, Guy shares his story in a way that will inspire you and help you to improve your own business.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Overcoming COVID-19 manufacturing hurdles that have derailed so many businesses in 2020.
•Selling in overseas markets.
•Successfully marketing a new product, even without the “right” educational background or experience.
Check out HYFIT’s GEAR 1 at HyfitGear.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Even if you consider your company Business to Consumer (B2C), it’s important to understand Business to Business (B2B) strategies so you can sell higher quantities at a time to retail buyers, distributors and wholesalers. And in this world where trade shows are non-existent, there are several strategies that can be used to connect directly with your B2B contacts. Mike Mayer, the founder of Main Event Digital, has over 23 years experience in B2B marketing, and he shares the top strategies that he uses to help his B2B clients succeed.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to improve your B2B website to improve results,
•What are the top marketing strategies to drive traffic to your B2B website, and
•How to find business buyers on the top digital channels like Google, LinkedIn and Facebook.
If you’d like to chat directly with Mike and get your B2B marketing questions answered, you can reach him at MainEventDigital.com, and if you want to work with Mike and his team to improve your results through done-for-you services, he has offered a $2,000 discount to anyone that mentions the Harvest Growth Podcast.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Can you make money from a patent on an existing technology? Ron Brown patented his idea for an upside down ketchup bottle and sold it for $13mm, even though he had no experience developing plastic bottles. John Rizvi, “The Patent Professor,” shares this inspiring story and many more as he teaches how to profit from inventions.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Simple ways to protect your product idea from copycats
- Why today is the “golden age of inventing”
- How an inexpensive test launch can help you secure a more profitable license deal
Learn more about how to protect and profit from your ideas at ThePatentProfessor.com, or for a Free Consultation, call John at 866-330-8442.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
2020 is a strange year for every business, but some of the hardest hit businesses are those that depend heavily on retail sales. Charles Spitaletta, the CEO of Lola Products led his company through a transition from retail to e-commerce over 10 years ago, and he gives great advice in today’s podcast interview for anyone that is seeking to focus their business on a new path.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Developing new products that can compete and become profitable in an ever-more saturated marketplace,
•How digital marketing can be used as a faster and cheaper test platform for new product launches,
•And why once you move away from retail, even if only in a small way, you may never look back!
Check out Charles’ full line of household cleaning products at LolaProducts.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s Harvest Growth Podcast interview, Daniel Ramsey, the Founder and CEO of MyOutDesk.com, asks the powerful question, “if you were forced to double your business, what tasks would you remove from yourself so you could focus 100% of your efforts on growth?”
MyOutDesk has employed 1,200 virtual employees and helped over 6,000 clients off-load tasks from themselves so they could grow their own businesses. Whether or not you are considering hiring virtual employees, during COVID even “regular” employees are now working virtually, and Daniel shares some great advice to make this new virtual workplace perform more effectively.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- How to increase productivity for your entire workforce, even when they are not working in your office on a daily basis
- How to profitably hire the right people to offload time from your calendar so you can focus on growth, both business and personal
- Understanding how to best utilize virtual assistants
Learn more about Daniel’s company by visiting MyOutDesk.com, and text MOD to 31996 to get a free download of Daniel’s “Grow Virtual Guide.”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you get a deal with Shark Tank’s Mr. Wonderful, Kevin O’Leary, when you have no revenues? How do you get laid off one day and start a multi-million-dollar business the next? Robbie Cabral, the founder of BenjiLock shares his fascinating story on how he built his company with little business experience and in the face of hardship.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
- Growing your product business without huge marketing budgets.
- Getting amazing PR without a PR firm.
- Overcoming hurdles to achieve success in the face of adversity.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you stand out in the crowded skincare category? There are literally thousands of skincare brands, and they are all saying basically the same thing. How do you break through the clutter? Rish Sharma, founder of Mallama Skincare (mallama.com), grew a previous business to 9 figures, and he shares some key insights that will help any product marketer accelerate their growth.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Finding a profitable niche in a crowded category (Rish focuses on men’s skincare)
•Learning from other product categories to stand out in unique ways
•Developing a product, even when you are not an engineer by trade
•Pre-launch strategies to build trust and rapport
Check out Mallama’s full line of products at Mallama.com, and get a 10% discount off of your purchase by using promo code “Welcome10”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Is it possible to double your revenues with just one change to your business? Can you achieve hyper growth and still be profitable in year 1? Arthur Menard, one of the founders of Lambs Radiation Proof Underwear answers these questions and many more.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to drastically increase your growth with relentless focus on this one key metric.
•Get immediate attention for your business, even on day one, and even with a limited budget.
•Save money and crazy amounts of time by validating changes before you make them.
Check out this cool product at GetLambs.com, and to see the video referenced in this interview, click on this link: https://www.youtube.com/watch?v=7J31fhYvtYA
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
We’ve all seen the ads to “be your own boss,” and it seems that everyone I talk to says they want to be an entrepreneur. Often, the hardest part is coming up with the idea for what business to start. For many people, franchising an already successful business concept is the best approach. For years, Careyann Golliver has been helping people figure out if franchising is right for them and then find the best franchise options to pursue.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
• Why franchising an existing business might be a better option than starting your own business from scratch.
•How to find funding to buy into a franchise.
•Learning from Careyann’s own story of how she built her own franchise business, grew it to millions of dollars in annual revenue, and then sold it off for a profit.
If you’d like to speak with Careyann directly, you can reach her by visiting her website, Franchise-Logic.com, and she has offered to provide a free consultation to any listener of the Harvest Growth podcast.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you maintain your mental presence and clarity when the stresses of life feel overwhelming? Can you and your company emerge from the COVID-19 economic challenges stronger than you were before? In today’s Harvest Growth Podcast, Ernie Manansala shares his personal story on the tools he has used to build wildly successful businesses like NOS Energy Drink and countless others, despite being a high school dropout.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Three pillars that have supported every one of Ernie’s dozens of successful business ventures.
•How to build a team around you to make you into a better leader.
•Overcoming trials and stresses, whether it’s today’s Coronavirus, or whatever tomorrow may have in store for you.
Connect with Ernie Manansala on LinkedIn or other social channels so you’ll be the first to know when his next big success launches in the coming weeks.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
What if there were a way to steam your clothes quickly and easily, with no electricity and in a non-flammable way? If you are a traveler, then you have certainly asked a similar question. Ari Hirsch saw this problem as an opportunity and developed InstaSteam to help travelers look their best, no matter where they are in the world. In today’s podcast, he shares his story and provides a product giveaway at the end.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to educate consumers when you have a brand new concept that no one has seen before.
•How to determine which marketing channel will be best for your product launch, especially in the early days when your budget is more limited.
•Ways that can help you save money by working with experts and avoiding costly mistakes on your own.
Check out Ari’s product at InstaSteamPod.com and get a 15% discount off of your purchase by using promo code “Harvest” You can also enter to win a free InstaSteam kit by sending a message via email, Facebook, Instagram or Twitter with your name, email address and a mention of the Harvest Growth Podcast giveaway.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Did you know that 30% of small businesses not only survived but flourished in the decade after the Great Depression? How can we transform our businesses to thrive during these unprecedented economic times?
Jana Danielson is the owner of Lead Pilates and Metta District, both of which are location-based businesses with a total of 47 employees. When her entire Canadian province was ordered to shelter in place, Jana pivoted her entire business to sell online content and services, and she was able to save 90% of her memberships. As she shares her inspirational story, you’ll learn ways in which you can pivot your business to continue to bring in revenues even if your business has been completely turned on its head.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to react and respond to the changing times driven by the Coronavirus outbreak.
•How to keep your superfans, even when you aren’t able to see them in person.
•Ways to connect with like-minded people to help each other climb out of any mess you may be facing.
To learn more about the online businesses Jana discussed during this interview, visit MettaDistrict.com, and to check out the brand-new Cooch Ball product that Jana launched, visit CoochBall.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Building a business can make you feel very alone at times, and there is value in working with a team of experts to help guide your strategy, but how do you afford a team in the early stages unless you have venture funding? Chris Joyce shares how Gusher.co helps startups work with teams of proven experts that earn equity rather than salaries, so you can use your capital for driving growth, which is especially crucial in the early stages of a new business.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Using outside resources to help you Create, Recruit, Develop and Launch, without the typical high cost of talent.
•Who are the ideal types of resources you need for your business NOW.
•How to test your concept with retailers BEFORE you incur the cost of inventory.
To learn more about building a team of experts to help with your business, or if you are an expert in your field and want to work with exciting new startups, check out Gusher.co
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Is it possible to still find success with your invention after 13 years of trials and struggles? Alan Beckley, host of the Inventors Helping Inventors podcast, invented the Wonder Wallet and knocked on doors for years with little success until he secured a license deal and went on to sell over 2.5 million units of his product.
In today’s episode of the Harvest Growth Podcast, Alan shares his story as well as how you can find success much more quickly with your invention. We’ll cover these topics and more:
•What is the one thing you should do in order to make licensees come to you begging for a deal?
•How should you prepare your pitch in order to get the best deal possible?
•Where can you find potential licensees that are the perfect fit for your product?
Alan Beckley is an inventor, entrepreneur, consultant, and podcaster.
In 2002, he got his aha moment for his first invention, a thin, flexible wallet that today is known as the Wonder Wallet.
Like millions of men, he carried a lot of cards – and found that every wallet he bought soon began to resemble a brick in his back pocket, what he calls a “rump bump.” He hated the rump bump, but he could find no solution to it.
So, he invented the solution: an innovative thin, flexible wallet, that resembles a photo album with cards in 2 stacks in plastic card holders instead of one. It is half as thick as other wallets, holds twice as many cards, and, surprisingly, is flexible, so it is comfortable to sit on – and is RFID protected.
But, success didn’t come quickly. Over 13 years, he pitched to potential licensees with no luck, so he manufactured - and consumers loved the product.
He was able to get on QVC where the product sold for 2 years, about $130,000 in retail sales. Finally, in 2015 he got it licensed with Allstar Products, a huge infomercial company where it has sold over 2.5 million units, over $39 million in retail sales.
He vowed to pay it forward if he achieved success, so he has. Today, Mr. Beckley provides help for other inventors in many forms: a blog on his website alanbeckley.com, free webinars, and online courses to give inventors step-by-step help. Also, he provides coaching for inventors to get them on the right path with their products.
But his real passion project these days is his podcast for inventors, called Inventors Helping Inventors, where every Monday, he interviews successful inventors and asks the questions that listeners want to know.
Inventors Helping Inventors is growing rapidly, with listeners in the U.S. and 15 countries around the world after only one year.
If you’d like a free 30 minute coaching session, one-on-one with Alan, you can sign up at www.alanbeckley.com/coaching. He can answer your specific questions and help you cut out wasted time and money from the invention process.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
When you have an amazing product, the marketing should be easy, right? As many entrepreneurs know, that’s often far from true. Getting your new brand out there in a profitable way can be difficult, but Trent Brown shares his story on how he has built Kilo Gear Cut into a fast success by setting the groundwork first.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Achieving word of mouth success through “whisper marketing.”
•Keeping your business in “forever beta,” so you are constantly learning and improving.
•How to secure partnerships with celebrities and pro athletes.
Check out Trent’s full line of products at KiloGearCut.com
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you manufacture your product at a low cost without sacrificing quality? Then what do you do when Chinese tariffs increase your costs and eat up your margin? Austin Casselman, founder of Implement Now, works with dozens of brands, from startup to Fortune 500, and helps them secure the best possible manufacturing options.
Along the way, Austin also launched a hunting apparel company, CatchinDeers.com, that has generated millions of video views with their hilarious videos, and more importantly, drove massive sales for their fun line of products.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Finding the best factories for your product.
•Exploring options inside and outside of China.
•Creating a manufacturing plan to help your business grow profitably.
•…and how he grew his apparel company from ground zero.
To learn more about Austin’s sourcing company, visit ImplementNow.com, and to see his hunting apparel company, check out CatchinDeers.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you get valuable market research learnings in the early days when your budget is limited? From there, how do you grow into a massively successful business with a 100,000 square foot production space and a long list of loyal followers returning to buy from you month after month? Alex Jarrell, the founder of Nom Nom answers these questions and many more as she shares the story of the founding and growth of her fresh pet food e-commerce business.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to educate consumers around your brand-new business in a way that will motivate purchase.
•What tactics are best in the early days of your product launch.
•How to obtain venture capital financing to fuel your growth.
Check out Alex’s incredible line of healthy fresh pet food and get a 50% discount off of your first purchase by using this unique URL built for our podcast listeners: trynom.com/hg
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you marry your previous experience in a completely different field into a successful product marketing business? …Especially when many of your competitors are entrenched in retail, and some have been around for over 100 years? In today’s interview, I speak with Michelle Whalen, the founder of The Andover Bear Company. She worked as an architect for many years, and she shares in her story how that experience has helped her to grow her teddy bear business with creative marketing strategies and tactics.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Fostering creative thinking to solve problems in your business,
•“Experience” marketing to connect your consumers with your brand,
•Succeeding in an industry that feels saturated with competitors,
•And much more!
Check out Michelle’s full line of products at AndoverBear.com, and get a 30% discount off any purchase of bears or blankets by using promo code “growth”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you build a business without having to mortgage your home? It can be particularly difficult to grow without excessive debt when you start selling to major retailers. Maureen Howard, the founder of Baby Merlin’s Magic Sleepsuit has built her business over the past 11 years from ecommerce, to Amazon to small retailers and now to being in every Target, and she shares her story on how she was able to do it without bringing in major investors or taking on cumbersome debt.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to get on to the shelves at major national retailers.
•How to tap into internal resources at Amazon, Facebook, Google and more.
•How to build and run a business even with a busy household with four kids.
Check out the Baby Merlin Magic Sleepsuit at MagicSleepSuit.com, and get a 15% discount off of your purchase by using promo code “HG15”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
If you are looking to grow your retail distribution and put your business into hyper-growth mode, then you’ll love today’s Harvest Growth Podcast interview with Dr. Jacqueline Darna, the founder of NoMo Nausea.
Jackie is a well-sought-after public speaker at live events all across the world because her story is so inspirational and motivational. You’ll quickly see why she is so popular among fellow inventors and entrepreneurs as you hear her teach us:
•Growth hacking principles that can accelerate the growth of any business.
•How pitch competitions can help gain connections to major retailers.
•Jackie’s “1 to 300” principle that helps to grow the value of every marketing dollar.
To see Jackie’s line of products, visit NoMoNausea.com and use promo code “HarvestGrowth” to save 20% off any size purchase.
If you have a product you are looking to launch or grow, please visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Have you wished you could completely cover your head in public so you could take a nap in peace? Or have you dreamt of a device that could help you understand what your pet was trying to say? In today’s Harvest Growth Podcast, I interview Ryan and Arik, the founders of Prank-O, the company trying to bring humor back into gift giving.
They have been featured on Shark Tank, and their Prank Gift Boxes with funny (and not real, by the way) products on the outside that hide the real gift you are giving on the inside, are carried nationwide in Target, Wal-Mart and many other retailers.
Ryan worked at The Onion, a world-famous satirical news source, for over 20 years, and he now brings that humor out in this hilarious product line along with his business partner Arik. You’re sure to laugh a lot as you listen to this interview, but you’ll also learn a few things along the way from the stories they share from their amazing journey, including:
oHow to use humor to give your business more personality
oHow to improve your business focus and ignore distractions
oHow to grow your business organically while funds are limited in the early days
oHow to marry ecommerce and retail for maximum profitability
Ignore Arik’s super long promo code that he shares in the interview, and just use “harvest” to save 20% off your purchase price at Pranko.com. You have to check out the products on this site, and you’re guaranteed to get a few laughs as you share these prank gift boxes with your friends at your next gift-giving occasion.
If you have a product business and you are looking to launch or grow your sales, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you build your product business to the point that it can be sold for 8 figures (tens of millions of dollars)? In today’s interview, I speak with Dr. Jay Reubens, “Dr. J,” a former dentist that built a hands-free soap dispenser business that was sold to Ecolabs. He’s now working on his second successful product business, SafeHands, an alcohol-free hand sanitizer, and Dr. J also advises countless product marketers on how to launch and grow their businesses through his consulting practice, Concept 2 Market.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to change your career into doing what you love,
•Getting your product into retail stores,
•Gaining value from strong trademarks,
•And much more!
Check out Dr. J’s Safe Hands product at SafeHands.com, and if you’d like to learn more about how Dr. J and his team can help grow your business, contact them at Concept2-Market.com
To connect with Harvest Growth, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you work with social media influencers to help grow your business with little out-of-pocket cost? And how do you pivot when ROI starts to decrease with your current marketing strategies? Adi Arezzini has built a hugely successful health & wellness company, Teami Blends, that uses tea as a key ingredient, and she shares her story so you can learn from her successes and from her challenges.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Working with social media influencers.
•Profitable paid social media strategies.
•Fast and efficient product development.
Check out Adi’s full line of products at TeamiBlends.com, and get a 20% discount off of your purchase by using promo code “Harvest20”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
When is the right time to leave a stable career and make the leap to full entrepreneurship? Then, how do you steadily grow in a crowded and competitive category? Dave Grill is the founder of The Delta Putt, an ingenious product that helps golfers improve their putting, and he answers these questions and many more in an entertaining 30-minute interview.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to enter retail profitably, even when your product is still an unknown to most retailers.
•How to turn your personal passion into your pathway to entrepreneurship.
•And…how to set up your business so you can answer in an interview that you really haven’t faced any major challenges in your business (wouldn’t we all love to be able to say that!)
Check out The Delta Putt at DeltaPutt.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Shaun MacKenzie has led an amazing career helping Breville grow from $20 million to $200 million, Dash Appliances from $700k to over $35 million and he has several other major success stories including Oneida, M&M Mars and many others. Recently he purchased a candy company and is back in the startup phase that he knows and loves. In this interview, Shaun shares the key tenets of success that he has followed his entire career as he led several companies to hyper-growth.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Strategies to grow your business 10x or more (whether you are a startup or a business already selling in the tens of millions per year).
•Motivating your team to foster growth.
•Lowering risk through analysis and measured action, without sacrificing speed.
You can listen to the full interview here: URL
Many great products remain unknown to consumers, but there is one key element that can turn these businesses around, so if you are looking to grow, you’ll love this interview with Shaun MacKenzie.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How would you like to increase your prices without alienating your base of consumers? Zan Ray & Tom Collins, #PowerCouple, have a combined 100+ years of experience in running their own businesses and helping others as business coaches.
In today’s episode, they share the key insights learned from their countless hours spent helping others succeed in a wide variety of industries. You’ll learn how to overcome your limiting beliefs, how to get clarity on your business objectives, and, of course, how to raise your prices and your revenue.
To learn more about Zan & Tom, visit ElevatingMyBusiness.com and schedule a free coaching session with the #PowerCouple.
In today’s Harvest Growth Podcast, I interview Jill Visit, the founder of Salad Sling. She started this business as a busy working mother looking for solutions to help feed her kids more healthy foods, and she shares great insights she has learned along the way.
Check out this interview to learn:
•How to develop your first prototype on your own without breaking the bank
•How to inexpensively grow your business on Amazon
•How to get free PR (Salad Sling was recently featured in the New York Times)
Visit SaladSling.com and use promo code “HarvestGrowth10” to earn 10% off of your purchase.
If you have a product that you are looking to bring to market or to grow in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
How do you manage growth when Michael Phelps is seen using your technology at the 2016 Olympics, and how do you grow from there once the initial press dies down? Stella and Igor, the founders of Lure Essentials share their insights learned from the joys and challenges of hyper growth as they market their line of cupping products.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•How to achieve balance when your business is pulling you in every direction.
•How to win against copycat products.
•How to grow an ecommerce product into retail
Check out this cool line of products at LureEssentials.com, and you’ll get a 15% discount when you use the promo code “Harvest15”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s podcast interview, I speak with Mark Thomann, one of the founders of Spiral Sun Ventures, a venture capital fund focused on health & wellness products. In a few short years, they have racked up several impressive wins, and as Mark shares these fascinating stories, he weaves in invaluable advice for anyone looking to grow their own business.
Mark recently relaunched the Slice beverage brand, and they are already committed in over 10,000 retail stores. The Pacha Soap Company was one of the fund’s first investments, and it has grown over 2,000%. There are dozens of other examples of how Mark and his team have helped to grow companies, and through this 30-minute interview, Mark uses these stories to teach us:
•How to grow retail distribution quickly
•What is the single biggest driver of growth that any team can implement?
•How to prepare your company for investment or acquisition
Check out their website to learn more: SpiralSunVentures.com, and if you believe your business could be a good candidate to receive funding and strategic help from Mark’s team, you can email Mark directly at mark@spiralsunventures.com.
If you are looking to grow your business without venture capital funding, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In todays’ episode, I interview Shelly Pritchett and her three adult children, Elizabeth, Kathryn and Peter. Together, they have developed a really fun “family-made” board game, House Guests from Hell.
If you’ve ever had a difficult or annoying house guest, then you’ll love this game. The goal is to get rid of your house guests using Solution and Dilemma cards. It’s an interactive game where everyone is involved throughout the entire time.
Learn their story on how they managed to launch a product as a family and remain friends through the process, and they’ll be the first to tell you that their relationships are actually stronger now, and this game is one of the reasons why.
Check out the game at HouseGuestsFromHell.com, and use promo code “harvest” for a 10% discount.
If you’d like our help in launching or growing your consumer product business, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s episode, I interview Dr. Harry Wingate and Josh Wingate from VivA Life. They market a line of products that help patients with chronic illnesses. Anyone that takes multiple medications knows how difficult it can be to keep track of the required daily regimen, but VivA Life simplifies the process, and along the way, they are saving lives and improving health by preventing over-dosing or missed medications.
They recently inked a distribution deal with Case-It (yes, that same binder that your kids take to middle school or high school!) to fund and manage their retail distribution. A common hurdle for inventors and entrepreneurs is the heavy cash flow required to meet retailer needs, and this type of distribution deal can be very beneficial for the product owner and the distributor.
In this podcast, you’ll learn:
•How to find and connect with distribution partners that can help grow your revenues and your profits.
•How to go from initial proof-of-concept testing to a full-scale national launch in less than 1 year.
•How to plan your marketing efforts to scale with you as you grow.
Check out their line of products at VivALife.CARE, and save $10 by using the promo code, “CAREGIVER”
If you’d like help launching or growing your product business, please visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s podcast, I interview Hillary Glenn and Jillian Glenn, the two sisters behind the new Glenn + Glenn Apparel brand. Launching a fashion line is not easy, but these two sisters have done a great job getting their designs out quickly and effectively. Listen to their story to learn more.
To see their amazing fashion designs, visit GlennGlennApparel.com and use promo code “welcome15” to get a 15% discount off your order.
In today’s episode, I interview Matt Damman, one of the owners of Commando Lock. They manufacture military grade padlocks in Detroit, MI. The company has been around for decades, but recently they were struggling, so Matt came in and helped them relaunch and rebrand, and within the first year of joining the company, Commando Lock is now in Home Depot, Lowe’s, Tractor Supply, and several other national retailers.
Matt is also the inventor of Walkie Chalk, and in this interview, he shares a fascinating behind-the-scenes story from Shark Tank where he was given a deal from Kevin O’Leary, but then the episode never aired. This is a really cool product that holds sidewalk chalk so you and your kids can play with it while standing up.
Check out this episode to learn my new favorite tagline, “Be Insanely Curious,” PLUS:
•How to “restart” a business with sluggish sales, whether it’s a business you’ve owned for years or one you are looking to acquire.
•How to get your product into retail, even if you don’t have retail experience or connections with buyers.
•How to raise funds from investors to help fuel growth.
To learn more about Matt’s products, visit CommandoLock.com and WalkieChalk.com.
What’s it like to get a successful deal on Shark Tank? And then to sell over $1 million in one day on QVC? How can you generate over 100 million views of your viral video? My longtime friend and serial entrepreneur, Eric Child answers these candid questions and much more as he shares the story of how he founded and grew Fiber Fix and several other consumer product companies, many of which have been sold off at a great profit.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•What are the necessary elements of a marketing campaign when you have a very unique product.
•How to successfully launch and grow any type of consumer product in various different marketing channels.
•Why video marketing is essential not only to get your product on retail shelves, but also to sell through retail once it’s there.
•How to obtain and fully leverage PR opportunities like Shark Tank.
To check out Eric’s latest ventures, visit TubeBlox.com and TorieAndHoward.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s podcast, I interview Karissa Johnson, the founder of MomsOnTheRun.com. She started her career as a personal trainer, but after having 3 kids in the span of 4 years, she realized she needed to work in a different way in order to spend more time with her family, so she launched Moms on the Run to help women of all ages improve fitness, fun & friendship. Since 2012, she has grown to over 50 franchises across the country.
Franchising your business could be a great way to grow, and it can work for product businesses (think multi-level marketing) just like it can work for service businesses.
In this interview, you’ll learn:
•How to start a franchise and easily avoid common pitfalls that could sink your new franchise business.
•Where to spend your early precious funding when you have limited resources as you grow your new business.
If you’d like to learn more about Karissa’s business, visit MomsOnTheRun.com, and if you are interested in launching a franchise for Moms on the Run in your area, mention this podcast, and you’ll receive a $500 discount off of the normal franchise fees.
If you’d like help in growing your own business, please visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s episode, I interview Tahverlee, the founder of CorporateCauseAgency.com. Her mission is to help companies give back to their communities in a better way through effective community investment strategies.
In this powerful interview, you’ll learn:
•The best strategies for giving back to your community.
•How to give even when you don’t have extra money to donate.
•The many ways you can gain from what you give.
•…and how podcasting has “saved her life.”
Tahverlee also runs a well-known podcast that helps to showcase strong women doing amazing things in fitness and business. Check out the Grit & Grace podcast here: https://podcasts.apple.com/us/podcast/grit-and-grace/id1450308112
If you are looking for better ways to give back to your community and want to understand the best ways to capitalize on your giving, Tahverlee is offering a half-day training for 70% off. You can reach out to her at CorporateCauseAgency.com to learn more.
In today’s podcast, I interview Olga and Mike, founders and owners of MyLittleSparkles.com. They sell high quality “kind to skin” jewelry at an affordable impulse price point, and they have developed an entirely unique approach to selling to retailers.
Olga and Mike sell primarily to high-end spas and hotels, and rather than traveling the country to sell through trade shows and in-person visits, they send “Look Boxes” to prospective buyers. These sample boxes include 18 to 22 pieces of Sterling Silver jewelry along with order forms, a beautiful and descriptive retail display and a return label, so there is no risk to the buyer to “look” at the product samples. If the product line isn’t a fit, buyers can simply ship the entire box back to Little Sparkles, free of charge.
This innovative approach to selling to retailers has turned the old-school $6,000 trip to a trade show into a $20 shipment directly to the decision maker, and it has helped their company to grow at an exponential rate. Listen to this interview to learn more about their unique approach to selling into retail as well as the following topics:
•How to get in touch directly with decision makers at your preferred retailers
•How to more quickly get to profitability with a brand-new product business
•How to combine the low-cost benefits of the digital world with the high revenue benefits of the wholesale/retail world
They also have an e-commerce presence, and they have offered a 50% discount to listeners of this show by visiting MyLittleSparkles.com and using promo code “harvest50”
If you’d like to speak with Olga or Mike about getting their help developing a “Look Box” retail selling approach for your business, you can reach them at 858-717-2821 or by emailing them at mike@mylittlesparkles.com or olga@mylittlesparkles.com.
If you’d like to learn more about how Harvest Growth can help your business grow in a similar fashion, please visit our website, HarvestGrowth.com, and set up a free consultation with one of our Product Launch Experts.
In today’s podcast, I interview Joanna Paul, the founder and inventor of Whatsitsface (whatsitsface.com), the only stuffed animal that changes faces 6 times, from happy to sad to laughing to angry to surprised to sleeping. The design and development process was extremely complex, and Joanna walks through how she was able to successfully bring it to market. If you are an inventor, entrepreneur or product marketer, you’ll love this interview.
In just 30 minutes, Joanna does a great job of teaching the following:
•How to develop a product more quickly and less expensively to get to market sooner.
•What questions to ask manufacturers to help ensure their first design is close to perfect.
•How to use visual imagery and video to launch your product profitably.
•How to get free PR for your new product.
To learn more about Whatsitsface, search for them on Facebook, LinkedIn or Instagram or visit their website, whatsitsface.com.
If you have a product and are looking to improve your sales, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
Can you build a business from zero to $100 million without investors? How do you drive initial revenues while you are low on funding? Scott Tannen, my good friend and founder of BollAndBranch.com, answers these questions and so much more as he shares his incredible success story.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Why being “old” (i.e. over the age of 30) when you start your business can be a huge advantage.
•How radio advertising completely changed their growth trajectory, but why this specific tactic might not work for you.
•How to stand out from your competition in your story, in your product development and in your advertising.
•Why luck is often a part of business success, and how to put yourself in the right position to capitalize when the right opportunity comes along.
Check out Scott’s full line of sustainable home goods at BollAndBranch.com, and save $50 off your first order of sheets by using promo code “Harvest”
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.
In today’s episode, I interview Brian Halasinski and Kirk Hyust, the inventors of the Kirk Wrench, Smoke Staxx Pans, the Rapid Smoker, and several other great products. Brian and Kirk invent products and then license to large manufacturers so they can spend time working on the next product rather than focusing on growing a business.
In this interview, Brian and Kirk share their insights into the following topics:
•How to secure a license deal for your product without using an invention submission company and with few contacts “in the industry”
•How to work with a partner to bring your products to market faster
•How to use Kickstarter to validate your inventions and get licensees excited about doing a deal together
Learn more about their products at:
www.smokestaxxpans.com
www.kirkwrench.com
If you’d like to learn more about how Harvest Growth can help your business grow, please visit our website, HarvestGrowth.com, and set up a free consultation with one of our Product Launch Experts.
In today’s interview, I speak with William Leslie, the co-founder of Red Ace Organics. I started working with Red Ace Organics several years ago, back in their very beginning, and it has been fun to watch their meteoric rise into nationwide retail distribution and a very successful direct-to-consumer business as well.
The idea for this business came up with William saw a scary and growing trend of sicknesses and even deaths of young people caused by sugary energy drinks. He worked tirelessly to develop a natural, organic drink that can increase energy levels without negative side effects. Beets are known for their natural energy properties as well as proven ability to improve athletic performance, but before Red Ace Organics, taste as always an issue. If you try one of their beet shots, you’ll quickly learn why they’ve been so successful. They actually taste great, and because the products are 100% organic and undiluted, the health benefits are noticeable right away.
In this interview, you’ll learn:
•How to get Olympic Athletes and other celebrities to endorse your brand without having to pay them.
•How to overcome the inevitable challenges that arise when launching a new business.
•How to build a team in the early days that will help you succeed in the long-run.
Check out RedAceOrganics.com to see all of their products, and use promo code “RedAceTeam” to save 20% on your purchase.
In today’s interview, I speak with Justin Hodges, the founder of UrbanIroncraft.com. Justin creates handmade metalwork furniture such as coffee tables, conference tables, fireplace screens, shelf brackets and more. He is truly a master of creativity, and in this episode, he shares his creative process in a way that is usable by anyone, even if you feel you lack creativity.
Justin also shares how he has used platforms such as Etsy, Pinterest and Instagram to propel his business forward.
If you sell custom products or are looking to boost your creativity, you’ll love this interview.
To learn more about Justin and his business, check out UrbanIroncraft.com.
In today’s episode, I interview Austin Eudaly, the founder of Tom & Sheri’s Wrinkle Release, otherwise known as “Iron in a Bottle.” Tom shares his fascinating story of how he transitioned from a successful career acquiring mineral rights from landowners to becoming an “overnight” success with a consumer product launch.
If you’ve listened to many of my interviews, you know that I don’t believe in overnight successes, but Austin comes pretty close. In just over a year in business, he has already sold over 130,000 bottles. But it wasn’t all easy. Austin worked hard to make this success happen, and he explains exactly what he did in this half-hour interview.
Listen to Austin’s story, and you’ll learn:
•“Just show up.” It’s a simple principle, but Austin shares captivating stories on how that principle helped him to land on QVC, on Oprah’s Favorite Things list, appear on the View and generate $390,000 in revenue in one day by appearing on the View. You don’t need a fancy PR agency to get you there. Austin teaches how he achieved these milestones by “just showing up.”
•How do you transition from a non-marketing career and find success launching and growing a consumer product business.
Check out Tom & Sheri’s Wrinkle Release at TomAndSherisProducts.com, and use promo code “FREEDOM” to save 15% on your order.
If you’d like to learn more about how Harvest Growth can help your business grow in a similar fashion, please visit our website, HarvestGrowth.com, and set up a free consultation with one of our Product Launch Experts.
In today’s interview, I speak with Marcos Acosta and Michael Gregorio, the founders of Beard Blanket (BeardBlanket.com). It’s an amazing pre-shave wrap that prevents and eliminates ingrown hairs, razor bumps, razor burn and even acne. You’ll get a smoother shave, but you’ll also enjoy the relaxing sensation of a hot towel on your face each morning.
Marcos and Mike founded this company just over a year ago and are already seeing success. At Harvest Growth, we work with so many inventors and entrepreneurs that feel stalled with their businesses and are struggling to get them off the ground, sometimes for years before they meet us. Marcos and Mike share their story of how they have been able to successfully launch a brand new product so quickly despite having stressful and time-consuming jobs as police officers in New York.
In this episode, you’ll learn:
•How to find social media success on a shoestring budget
•How to laser target your demographics to grow your profits
•How to work with Chinese factories, even as a “first-timer”
•How to become a successful entrepreneur with a demanding day job
Check out the product at BeardBlanket.com or use the promo code, “harvest15” on Amazon for a 15% discount.
If you’d like help launching or marketing your product, set up a free consultation at HarvestGrowth.com
Jim DeBetta has been a coach and mentor to thousands of inventors over the years. His core area of expertise is helping them get into retail stores. Jim’s success all started with his own sport optics product that turned into a multi-million dollar business, and since then, he has helped many of his clients achieve similar success.
In today’s interview, we discuss how to take a product that is having some success online and grow sales exponentially by adding retail distribution. We dive into the following topics in a fun and lively interview:
•Why retail is still important, even if you are having success online.
•How to pitch to retail buyers to give you the best chance for getting listed.
•How to prepare for retail to help optimize sales.
No matter how good your product is, it needs exposure, visibility and distribution. Throughout this interview, you’ll learn how to get all three of these pillars and take your business into hyper growth.
If you’d like to learn more about Jim DeBetta, check out his website, JimDeBetta.com, or look for him on Facebook, LinkedIn or Twitter. Jim also hosts the Get Retail Ready podcast on the Inventors Launchpad Network.
In today’s episode, I Jon interviews Curtis Kennedy, the 23 year-old founder of Vertiball, the precision massager that mounts on walls to make personal muscle care effortless. The product is one of those rare ideas where you say, “why didn’t I think of that” when you first see it. Vertiball is so logical and intuitive. If you ever have muscle pain or soreness, you have to check it out at vertiball.com. And as a gift to our listeners, Curtis is giving a 20% discount on his site if you use promo code “harvestgrowth20”
When Curtis launched this business, he was still in college and had no extra money to invest, so he started entering business competitions. He went on to win or place at several competitions and earned $40,000 that helped get the product off the ground. From that point, he raised an additional $400,000 in non-dilutive capital (meaning he gave away no equity). Curtis shares some great advice on raising money even when you have no track record of success.
In this interview, you’ll also learn:
•How to develop over 200 prototypes on a very limited budget in order to dial in the product until you get it “just right.”
•How to get validation for your product without spending money on market research.
•How to get past some of the hardships of being an entrepreneur and balance the startup life.
•And, of course, how to raise money for your business, even when you may be young with little experience.
Harvest Growth Podcast listeners, get 20% off your order at vertiball.com with promo code “harvestgrowth20”
Check out all our interviews with fascinating inventors and entrepreneurs at HarvestGrowthPodcast.com.
In today’s episode, Jon interviews Lori Barzvi, founder of the My Solemate pumice stone and foot soap product that has been a best seller on Amazon since 2014 as well as the Love, Lori brand of personal care products.
Lori’s entrepreneurial journey started with a tragedy that has inspired Lori ever since. The night before 9/11, Lori Barzvi’s brother, Guy, who was 29 years old and making a six-figure salary at Cantor Fitzgerald in the WTC, told her he was unhappy with his job. Working sixteen-hour days, including a brutally long commute, he had no life/work balance and expressed his desire to do something more entrepreneurial. The next day, Guy was killed. The tragic loss of her beloved brother would set the trajectory for Lori’s future career. She went from corporate America to having a restaurant business which failed then a dance studio that failed. Lori then created her own product which failed many times, until she found Amazon where it became a #1 best seller. Lori’s success on Amazon is a true testament to the lesson her brother’s untimely and tragic death taught her about the importance of loving what you do for a living and never giving up.
For the past 5 years, her entire business has been on Amazon. She has seen great success, but the Amazon landscape is changing and becoming more difficult to grow, so Lori is pivoting her business outside of Amazon to build out her brand, which will also lead to increased success within the Amazon platform.
In this interview, Lori shares her experiences in an effort to help other inventors and entrepreneurs succeed and learn from her successes and her failures. Listen to this interview if you are interested in learning more about the following:
· How a night of salsa dancing led to the invention of My Solemate
· What has changed on Amazon recently and how to continue to be successful on the platform
· How to capitalize on PR successes, including how My Solemate’s appearance on Good Morning America led to over $30k in sales in 24 hours
· How to find meaning in your business and how that can help propel your success
Her business is named “Love, Lori” because it was built in memory of Lori’s brother, Guy. The Love, Lori brand now includes an anti-fungal cream, a foot finish cream, a shower sole scrubber and more. Lori’s entire line of products can be found on Amazon, but also on her website, www.love-lori.com. For all Harvest Growth podcast listeners, use promo code “HARVEST” for a 10% discount off of your purchase.
If you have an innovative product with a compelling story you’d like to share with our audience, please reach out to us at podcast@harvestgrowth.com.
In today’s episode, I interview my good friend, Sergei Baranoff. After I first worked with Sergei, almost 10 years ago, our paths didn’t cross for a few months, and by the next time we spoke, he had formed relationships with several of the top As Seen On TV companies. In an insular business like this, it can be hard to break in, but Sergei was successful because of his integrity and his core principle, “never be annoying.” Plus he’s a lot of fun. Listen to this full interview to hear more detailed advice of how to get a license deal for your product from an inventor that has secured dozens of deals over the past several years.
Sergei also teaches the process he uses to come up with new inventions. This is invaluable advice for those of us that want to own our own business and launch a new product to market but don’t feel like we have any marketable ideas.
Check out the full 30-minute interview to learn these principles plus the following:
•How to use your failures to help you succeed with your next invention.
•How to outsource tasks you don’t like or know how to do, for free.
•How to secure a license deal if you don’t want to launch on your own.
•How to test your ideas early in the process to save thousands of dollars by avoiding going in the wrong direction.
If you’d like to learn more about some of the products that Sergei discussed in our interview, check them out on Amazon:
Purple Clean: http://cleanpurple.com/
*Discount code for gallon of Purple: PURPGALLON
Studio Glow: http://buystudioglow.com/
Sol-Lux EOS Automatic Window Awnings were invented in 2018, and already in 2019 they are seeing great success. They are the world’s first smart awnings that automatically extend and retract based on sunlight, wind and temperature so you can keep your home cooler in the hot months and prevent sun glare so you can keep your blinds open and enjoy the view from your windows.
Sol-Lux is a startup division within Carefree of Colorado, the nation’s largest manufacturer of RV window awnings, so you might think it would be easier for them to succeed with their launch, but they have operated as a startup, justifying every dollar spent, just as an inventor would need to get approval from outside investors.
In this episode, Jon interviews Ben Berghoff and Zak Barron, the masterminds behind the growth of Sol-Lux Awnings. Through the narrative of their story, you’ll learn:
· How to successfully launch an innovative startup within a large, 50-year old company
· How to test your product at consumer shows
· How to sell to distributors and resellers (much like retailers) at trade shows
· How to build credibility for a brand new product
· How to use video to exponentially grow your business
Even though Sol-Lux is part of a very successful organization, the entire market for their product is brand new to the company, so they’ve had to start from scratch just like almost any entrepreneur or inventor. As you’ll hear in this interview, they’ve grown quickly because they have a great product and a smart team at the helm making good marketing decisions every step of the way.
To learn more about their product or their story, visit Sol-Lux.com, and if you use promo code “USA19” you’ll get a 15% off discount off of any order you place.
Do you have to be an expert in a certain field in order to invent a product for that category? In today’s interview, Mark Eshelman proves to us that someone who is not an experienced gardener can launch a gardening product that ends up selling over 10 million units. Since that launch of the Planket 15 years ago, Mark has successfully invented and launched several other products, and he shares his story to help inventors, entrepreneurs and business owners learn how to profit from innovation.
This is a fascinating interview where Mark teaches us how to:
· Find new product opportunities
· Prevent copycats, even when you product isn’t patentable
· Partner with the right people
· Be profitable in retail (immediately!)
You’ll be taught through stories of his successful launches. To learn more about Mark and his products, check out his websites:
www.plantknight.com
www.stedipedi.com
www.theplanket.com
www.mychillrack.com
www.rockportrigger.com
Currently, he doesn’t sell his products on his own websites. They can be found in thousands of retailers nationwide or on Amazon and several other third party platforms. Because Mark wants to help other inventors and entrepreneurs, he’s offering a 50% discount on any of his products, so if you’d like to take advantage of that offer, you can email him directly at markdeshelman@gmail.com.
BioLite Energy has an impressive mission: bring energy everywhere. To date, over 1 million people in sub-Saharan Africa have light and electricity thanks to BioLite Energy. In order to bring their innovative products to emerging markets at a price point that the local residents can afford, the company uses its revenues from their outdoor recreation users to help offset the costs for developing nations.
In their own words: *“Energy sits at the center of our lives, keeping us safe, productive, and comfortable. Energy improves health, combats climate change, enables communication and education, generates income, and empowers women. Creating access for a growing world population has become one of the biggest opportunities of our time.
Nearly half the planet lacks clean, affordable household energy, cooking meals on smoky open fires and having little or no electricity in their homes. At BioLite, we engage in two distinct customer segments: off-grid households in emerging markets and outdoor recreation users seeking fuel-independent cooking and charging. Using a unique business model called Parallel Innovation, our team develops core energy technologies that are applicable to both markets. We then design products unique to our outdoor and emerging markets customers.”* (https://www.bioliteenergy.com/pages/mission)
BioLite has seen tremendous success in their mission to bring energy to the developing world because the products they have developed for outdoor recreation users are truly remarkable. In this episode, Jon interviews Jonathan Cedar, founder of BioLite Energy, and through Jonathan’s fascinating story, you’ll learn:
· How to identify consumer needs in your innovation process
· How to build traction in the early days as the world catches up to new technology
· How to use innovation to truly change the world
Check out their website to learn more, www.bioliteenergy.com. For a limited time, listeners to the Harvest Growth Podcast can receive a 15% discount on any purchase from their website by using the promo code “harvest” at checkout.
How would you like to learn how to get your product into retail stores? Or, if you already have some distribution, this interview will help you understand how to grow into even more stores, and how to do so profitably.
In this episode, Jon LaClare interviews Bill Feaster, Regional Sales Director for NSM (National Sales & Marketing), a premier master retail broker that works with new and existing companies to improve their retail sales. In less than 40 minutes, Bill teaches you how to prepare for retail so that when you do launch into stores, you’ll be able to do so profitably.
Check out this interview to learn:
· The 6-step process to get into retail the right way, so you STAY there.
· How to stay cash positive even during the early days of retail.
· How to capitalize on the changes that the retail industry is going through.
Listing your product into major retailers is just one element of a successful retail launch. Before that ever happens, ensure your success by developing a detailed financial plan, marketing plan and sales plan.
To learn more about Bill’s company, visit their website: www.NSMnetwork.com. If you’d like for Bill to send you a FREE Retail Financial Forecaster tool, send him a direct email at bfeaster@nsmnetwork.com. Or we are happy to connect you if you’d like to reach out to us at www.HarvestGrowth.com.
In this episode, Jon LaClare interviews Bethany Wilcox, Harvest Growth’s Marketing Director and in-house Facebook Genius. More formally, she’s known as a Facebook Certified Buyer, which is quite a difficult distinction to achieve through formal Facebook testing. More importantly, she has mastered the Harvest Growth system for helping clients quickly achieve profitable Facebook and Instagram advertising campaigns.
This is a really fun interview where Bethany and Jon dive deep on the following topics, plus many more:
· How to make money with your Facebook and Instagram advertising.
· How to move from traditional “organic” social media to a more results-centered approach.
· How to set up a predictive and scalable influencer marketing campaign.
· How to optimize Amazon for a brand new, innovative product.
· How to profitably use Facebook and Instagram to launch a brand new product or scale the growth of a 100-year old brand.
If you’d like to learn how Harvest Growth can help with your paid social media marketing campaigns, please check us out at HarvestGrowth.com, and on our site, you’ll have the chance to set up a free consultation with one of our Product Launch Experts.
In this episode, Jon LaClare interviews Ethan Woods, founder and CEO of Grillbot, the world’s first automatic grill cleaning robot. Simply place on your grill, press the button and you’re done! It really is that simple, and the results are nothing short of incredible, which is one reason the Grillbot has generated several million dollars in revenue. Ethan shares the story of how the Grillbot was created as well as several learnings from his growing of the business over the past 5 years. In this 30-minute interview, you’ll learn:
· Why to consider NOT going to retail, and how to find success in e-commerce.
· How to get your product on to The Today Show, Good Morning America, Fox & Friends, The View and other national shows.
· How to find the right partners to work with.
· How to capitalize on the high expense of trade shows (coming from the winner of several awards at the International Housewares Show, the National Hardware Show and more).
Disclaimer: Harvest Growth has had the opportunity to help Grillbot with their national TV campaign as well as their social media marketing over the past few years.
Check out the Grillbot at Grillbots.com, and use promo code “USA19” to save 10% on your order with free shipping. You’ll also get a 60-day money back guarantee. Grillbot can also be purchased on Amazon: https://amzn.to/2Ji73ke
In this episode, I interviewed my good friend Bob Circosta. Bob was the world’s first Live TV Shopping Host over 40 years ago, and he helped create the whole industry which now includes HSN, QVC and many other U.S. and international Live TV Shopping channels. Bob shares the story of the first product ever pitched, back when HSN was a radio station that launched a show called the International Suncoast Bargaineers Club.
It’s a fascinating story, but Bob also weaves in some great advice for entrepreneurs and business owners based on his more than 25,000 hours pitching products on live TV and over 75,000 unique product presentations. Among other things, in this episode you’ll learn:
•How to pitch your product or service
•How to get distribution to market your business
•The secrets to effective selling, even if you “hate selling”
•How to stay motivated in the face of trials as you grow your business
Even after helping thousands of business owners, Bob is still very active in helping entrepreneurs and inventors get their products launched on HSN, on Canada’s “The Shopping Channel,” and by hosting product videos for digital marketing on Facebook and Instagram. You can learn more about Bob Circosta at BobCircosta.com, and if you’d like to learn about working with Bob or attending one of his live Bootcamps, please reach out to Info@HarvestGrowth.com.
This podcast is hosted by Jon LaClare, founder and CEO of Harvest Growth. To learn more about Harvest Growth and how they can help you “harvest the growth potential of your business”, please visit HarvestGrowth.com.
In today’s episode, I interviewed Brian Gannon, founder of Loop (joinloop.com). The loop display is “the world’s simplest digital frame” that helps you to send pictures and videos to your closest friends and loved ones right from your phone. Facebook and Instagram help you to share information with a wide audience, so most of us limit how much we share. However, if you’re like me, you don’t send family photos or video often enough to your parents, your siblings and your closest friends. Loop helps you do just that simply and easily.
Brian has an amazing background that helped him to become the successful entrepreneur he is today. After getting his MBA at the MIT Sloan School of Business (yes, THAT MIT!), Brian worked for several years at the Boston Consulting Group (“BCG”), one of the most premiere consulting agencies that advises Fortune 500 companies around the world. For the past couple of years, Brian has been focusing on the development and launch of Loop, and in this interview, he shares some really valuable insights, including:
· How can you go to market faster and less expensively?
· How can you remove risk from your product launch?
· How do you raise money to fun expensive product development?
To learn more about Loop, check it out at JoinLoop.com. Brian has also graciously offered to answer any questions from other product marketers. You can email him directly at: brian@joinloop.com.
In this fascinating 45-minute interview, you’ll learn among other things how to use mentors to help you succeed. Whether you are just starting out or you are a seasoned entrepreneur, mentors can help you get to the next level by avoiding common mistakes and taking advantage of proven strategies that have worked for them. Dan has personally mentored THOUSANDS of people over the years (including Jon LaClare!), and he believes that one of the key reasons for his success is that he still uses mentors himself. He’s very personable and knowledgeable.
Dan also shares the two biggest mistakes that almost all inventors and entrepreneurs make, so be sure to listen and make sure you avoid this possible missteps. You’re sure to love this interview.
Dan Valdez, President of GUI Global Products, has an incredible track record of successfully launching and running entrepreneurial businesses. He first learned from his father that was an entrepreneur in Austin, TX and has since benefitted from the advice of dozens of other mentors.
In 1985, he launched Stationery and Furnishings, Inc., and sold the company to Corporate Express (now Staples) in 1996.
Dan is also a founding stakeholder of the University of Houston Center for Entrepreneurship, which is voted the #1 school for undergraduate entrepreneurial studies in the U.S.A. Dan is also an active advisor to the University of Houston Small Business Development Center.
Most recently, and for the past several years, Dan has been running GUI Global Products, Inc., makers of the GWEE GYM, GWEE Cleaning Products and the Dry See medical device. Jon LaClare and Harvest Growth have been working with Dan for several years to help with their marketing efforts on national TV, digital media and HSN.
Learn more about their products at these websites:
GWEE.com
GWEEGym.com
DrySee.com
Steve Dean, founder and inventor of the ESPRO Sports Cleaner, built his company from scratch into full distribution in Wal-Mart and an eventual acquisition by Jelmar Products, the makers of CLR cleaning products.
Steve played football for the University of Alabama and coached youth sports for many years before he founded Environmental Sports Products. He found early success because he understood the sports market both as an athlete and as a coach. In this episode, Steve shares advice that will be helpful for anyone looking to get their product into a major retailer like Wal-Mart or looking to eventually exit their business through an acquisition.
Learn more about ESPRO Sports Cleaners at www.EsproClean.com. You can find more information about Jelmar, the company that acquired ESPRO, at www.CLRbrands.com. Harvest Growth was lucky enough to work with Steve on his national TV infomercial campaign. You can watch the video we produced at https://www.youtube.com/watch?v=1OJxv05Mp3U
Steve’s energy never stops, and he is looking to continue helping growing companies sell their products into mass retail. If your company is looking for someone with entrepreneurial experience selling products into Wal-Mart and other national retailers, then connect with Steve on LinkedIn and send him a private message; https://www.linkedin.com/in/steve-dean-b6146a42/
Dale Lewis, inventor and founder of Fortress Clothing, shares his story of how crowd-funding helped him to hit $1mm in annual revenue after a few years of struggling to grow, and he shares some of the trials that come with a successful crowdfunding launch and what can be done to grow your business after a meteoric rise from a single, short-term campaign.
Previously, Dale built and sold a telecommunications company that achieved $33mm in annual revenues. He then had 3 “major” failures before founding Fortress Clothing. In this interview, he shares how these failures helped him to succeed with his current business.
Check out his current business at FortressClothing.com, and Dale provided a 25% off any purchase coupon code to any listeners of this podcast. Enter “harvest25” at checkout. Jon LaClare owns a black Hybrid Hoodie and is a huge fan!
James Staake, owner of YourAmericanFlagStore.com, is an inspiration to inventors and entrepreneurs. He started his handmade wooden flag business just 16 months ago and has already grown it into a major success. In this episode, James shares with us the positive sides of running a true family business (his 6-year-old son is actually the inventor of their “flagship” product!). He also explains how to prove out your product inexpensively before you spend thousands of dollars going to market, and how it helped him to avoid losing money on some early failures before this most recent successful launch.
Save 10% at www.YourAmericanFlagStore.com with the promo code "USA"
Learn more about Harvest Growth at www.HarvestGrowth.com
Our host and founder of Harvest Growth, Jon LaClare, recounts the behind-the-scenes story of OxiClean. Hundreds of outside marketers and agencies worked on pieces of the OxiClean brand over the past 20+ years, but Jon has a unique perspective FROM THE INSIDE.
Jon was a Brand Manager for Orange Glo International (the makers of OxiClean) for several years until the company was sold to Church & Dwight in 2006 for $325MM. Jon shares some never-before-heard stories of how OxiClean was able to rise from a garage to over $300MM in annual sales in less than 10 years.
Jon LaClare interviews his good friend and longtime DRTV media partner, Scott Kowalchek. Scott is the founder and CEO of directAVENUE, one of the largest and most respected Direct Response Television media buyers in the industry.
Scott shares how the industry has changed over the past few years and what you can do to capitalize on the changes to be as successful as ever. If you are looking to launch or grow your business with Direct Response Television marketing, this is a must-listen-to episode!
In this episode, Jon LaClare, founder of Harvest Growth, is interviewed by Carmine Denisco on his Inventors Launchpad Podcast. Jon shares the key elements of the Perfect Launch process that he has used to successfully launch over 350 products to market in the past 15+ years.
Ken Yocum has been running a successful outdoor products business for years, and recently their success started to skyrocket when they started using direct-response television and Facebook video marketing to raise awareness and demand.
Today, you can find CampMaid Dutch oven accessories at Wal-Mart, Cabela's and dozens of outdoor retailers, and you can also find their products on Amazon or at CampMaid.com
In this episode, Ken shares some of the difficulties he encountered during the early years as well as learnings that helped turn him into the success he is today.
All Harvest Growth Podcast listeners get a 20% discount at CampMaid.com with promo code "harvest"
To see the CampMaid videos referenced in our interview copy and paste these links into your web browser:
CampMaid Online Marketing Video produced by Harvest Growth: https://www.youtube.com/watch?v=7WPkkJqw4pU
Original Tradeshow "Viral Video": https://www.facebook.com/DIYPreparednessGetReadyNow/videos/vb.528130140664239/643982722412313/?type=2&theater