When Life Hands You Lennons: Recent Episodes
Lennon Cihak
When Life Hands You Lennons spotlights music professionals across the industry, including music producers, managers, songwriters, engineers, and more.
Jacob McCloskey is a former dance music journalist and current CEO of Emvoice, a voice synthesis platform that allows users to input notes and lyrics to generate an AI vocal.
Jacob and I discuss the role of an artist now instead of 20 years ago, how Darude's "Sandstorm" stands the test of time, Grimes, neuroaesthetics, and more!
Follow Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Follow Emvoice:
Website: https://emvoiceapp.com/
Instagram: https://www.instagram.com/emvoiceapp/
X/Twitter: https://twitter.com/emvoiceapp
Facebook: https://www.facebook.com/emvoiceapp
TikTok: https://www.tiktok.com/@emvoiceapp
LinkedIn: https://www.linkedin.com/company/emvoice/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
CVBZ is an independent artist and songwriter residing in Los Angeles, California. He's written a number of hit songs and recently sold sound recordings to a company called Duetti. He's very intelligent and open-minded, so there's a lot of wisdom sprinkled throughout.
In this episode, CVBZ and I talk about how he's been able to do music full-time, bad record deals, Duetti and artist funding, money is a "dirty" word, and how you're your biggest saboteur.
Follow Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Follow CVBZ:
Instagram: https://www.instagram.com/cvbzmvzic/
X/Twitter: https://twitter.com/cvbzmvzic
Facebook: https://www.facebook.com/cvbzmvzic
Spotify: https://open.spotify.com/artist/0pt7PX4Hftlg8mV1ySU84Q?si=bu8-w3RoTt2os4mSFVS1_A
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.
Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer.
In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with J. Erving III:
Website: https://www.human-re-sources.com/
Instagram: https://www.instagram.com/human.re.sources/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Noah Tauscher is an independent musician based in Los Angeles, CA and originally from Hood River, OR. He makes his living on licensing his music for sync. This is Noah's first podcast, so be sure to give him a warm welcome! In his career, Noah has landed sync placements with Lenovo, AMC, Fender, and Netflix, among others.
In this episode, Noah and I discuss the different moving parts in sync licensing, such as sync labels, music libraries, and sync agents. He shares the tips he's used to successfully pitch and how to navigate the process once the song has been licensed.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Noah:
Instagram: https://www.instagram.com/noahtauscher_/
TikTok: https://www.tiktok.com/@noahtauscher_
Website: https://noahtauscher.com/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Justin Longo is the CEO and founder of MariNation Music, an investment platform that allows artists to sell shares of their business to fans. Artists are then able to use that money to purchase studio gear, increase marketing budgets, touring, etc. As your career continues to grow in social media numbers, streaming revenue, sync, touring, and more, your shares will carry more value.
Justin and I talk about what an artist needs to know before allowing fans to invest in their business, as well as how MariNation Music is different than 3LAU's Royal platform, among others.
Follow Lennon:
Website: https://www.lennoncihak.com
Substack: https://lennoncihak.substack.com/
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Follow Justin & MariNation Music:
Website: https://www.marinationmusic.com/
Instagram: https://www.instagram.com/mari__nation/
Facebook: https://www.facebook.com/marinationmusic
Twitter: https://twitter.com/MarinationMusic
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Cassie Petrey is the co-founder and CEO of CrowdSurf, a music management firm that has worked with Britney Spears, Camila Cabello, Backstreet Boys, and many more. Cassie is an avid speaker and has spoken at SXSW and Forbes' 30/50 summit in Abu Dhabi. She has also seen the Backstreet Boys more than 200 times in concert!
In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Cassie Petrey and CrowdSurf:
LinkedIn: https://www.linkedin.com/company/crowd-surf/
Website: https://crowdsurf.net/careers.html
Instagram: https://www.instagram.com/cassiepetrey/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Joe Barham is the CEO and co-founder of HIFI Labs, a creative incubator and artist mentorship collective building an artist-owned, community-powered future for musicians. Fueled by web3 technology and industry-changing innovation, HIFI Labs' mission is to achieve a more equitable and sustainable music economy. He was the former Head of Music at Patreon.
Joe and I discuss the digital side of music, such as Web3, innovative technologies, and how they create bespoke solutions to help artists achieve their goals.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with HIFI Labs:
Website: https://hifilabs.co/welcome
Twitter: https://twitter.com/hifilabs
Instagram: https://www.instagram.com/hifilabs/
Spotify: https://open.spotify.com/user/ib3tse7i520i0uk007nxaj43i
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Ebonie Smith is a Grammy-certified audio engineer and is Atlantic Records' Senior Producer and Engineer. She's worked on projects like Hamilton on Broadway, Janelle Monáe's 'Dirty Computer' album, and Cardi B's 'Invasion of Privacy.' Ebonie is also the founder and president of Gender Amplified, a non-profit organization that aims to celebrate women in music production.
In this episode, Ebonie speaks to topics about hustling to achieve her goals, the start of Gender Amplified, and how she's using social media to educate and market her portfolio.
Substack: https://lennoncihak.substack.com/
Join my Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (eBook): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Ebonie Smith:
Website: https://www.eboniesmith.com/
Instagram: https://www.instagram.com/eboniesmithmusic/
Twitter: https://twitter.com/eboniesmith
Facebook: https://www.facebook.com/eboniesmithmusic
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
James Mack is the co-founder and CEO of Listen Up!, a music and entertainment industry public relations agency. Most notably, Listen Up!'s client Black Coffee won Best Dance Record at the 2022 Grammy Awards.
In this episode, James shares how Listen Up! signed Black Coffee onto their roster seven-and-a-half years ago stuck with him all the way to the Grammys. Remarkable. He and I discuss his journey into to public relations, starting a business, and best DIY PR tips. Finally, he shares the hurdles creatives struggle with, and why Listen Up! takes the time to educate and help them through these issues.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with James Mack/Listen Up!:
James' email: james.mack@listen-up.biz / newmusic@listen-up.biz
Website: https://www.listen-up.biz/
Facebook: https://www.facebook.com/listenupbiz
Instagram: https://www.instagram.com/listenupbiz/
Twitter: https://twitter.com/ListenUpbiz
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Vu Ho is an entrepreneur and music tech startup founder. He's a former engineering manager at Atlassian, the parent company for programs like Jira, Confluence, and Trello. He's now the CEO of HITMKR, a company that is building a new platform with the tools and resources musicians need to create art.
In this episode, Vu and I talk music tech tools that we're excited about, the biggest pains of starting a business, and much more.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with HITMKR:
Website: https://www.hitmkr.com/
Instagram: https://www.instagram.com/hitmkrinc/
TikTok: https://www.tiktok.com/@hitmkrinc
YouTube: https://www.youtube.com/@hitmkrinc
Facebook: https://www.facebook.com/hitmkrinc/
Discord: https://discord.com/invite/EXhfc3yAV3
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Alexandre Saboundjian is a music technology executive who currently serves as the CEO of Winamp, an audio player that changed the way Windows users listen to music forever. In 2023, they're launching an all-new platform to focus on listeners, creators, and fans. The company's primary goal with the new launch is to build a platform that will unlock artists' true potential.
In this episode, Alexandre and I discuss Web3 in music, how Winamp is building community and recommending the best content to users, and more.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Winamp:
Website: https://www.winamp.com/
Facebook: https://www.facebook.com/Winamp
Instagram: https://www.instagram.com/winamp/
Twitter: https://twitter.com/winamp
LinkedIn: https://www.linkedin.com/company/winamp/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Jason Grishkoff is the founder and creator of SubmitHub, an online platform that allows musicians to pitch their music to content creators directly. He was on the show once before, but SubmitHub has evolved immensely since our first conversation, so he joins us for this episode to discuss how SubmitHub may factor into your marketing plan.
In this episode, Jason and I discuss how musicians are using SubmitHub, if music blogs are still relevant, and a nifty feature on SubmitHub called Marketplace.
Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Follow SubmitHub:
Website: https://www.submithub.com/
Instagram: https://www.instagram.com/submithub/
Twitter: https://twitter.com/submit_hub
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
Fabrice Sergent is a music technology entrepreneur and the CEO of Bandsintown, a live music application where fans can sign up and subscribe to their favorite bands to receive notifications when they're in the area.
Fabrice and I discuss a number of topics, including NFTs, music technology, and where the music industry is headed in the next few years.
Join my Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Talya Elitzer is the co-founder and CEO of Godmode, an artist management and music publisher based in Los Angeles, California.
In this episode, Talya and I talk about NFTs, digital marketing in the 2022 landscape, and what Godmode Music looks for in musicians these days.
Join my Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Follow Godmode Music:
Website: https://www.godmodemusic.com/
Benoni Tagoe is a music industry veteran and currently serves as Raedio's president. Raedio is an "audio everywhere" company and is aiming to be everywhere we hear audio, like in the hospital, gas stations, grocery stores, and our cars.
Benoni and I talk about music supervision and how artists can make $100k+ on one placement, building a brand, and creating efficient goals.
Join my Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Benoni Tagoe:
Instagram: https://www.instagram.com/nonibizz/
Twitter: https://twitter.com/NoniBizz
Jim Hustwit is a freelance music producer based in London. He is the owner of Larp Music, a bespoke music production and composition company. He got his start in the music industry decades ago and is credited with marketing the global dance amphibian, Crazy Frog.
Jim and I discuss what production music is alongside how an independent artist with a low budget can get live instrumentation recorded for their music. Jim details the process behind scoring for an advertisement or commercial.
Join my Discord: https://discord.gg/CRTcYRDGqf
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Jim Hustwit:
Website: https://www.larpmusic.com/
Twitter: https://twitter.com/JimHustwit
Instagram: https://www.instagram.com/jimhustwit/
Facebook: https://www.facebook.com/LarpMusic/
NIVIRO is a dance music producer and DJ based in Belgium. He rose to prominence after his track "The Ghost" saw insurmountable success on TikTok. He has continuously refined his sound to become one of the most standout and successful hard dance artists of the decade. He has since launched a company called XPLISSO, which aims to change the way immersive audio is experienced live. He's also launched a YouTube series called "The NIVI Academy" where he shares information the pros won't tell you.
NIVIRO and I talk about the future of live music and how Dolby Atmos is playing a huge factor in that evolution and how his company XPLISSO plays into that. He also dives deep into his production and songwriting workflow, including his favorite hardware synths.
Join my Discord: https://discord.gg/CRTcYRDGqf
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with NIVIRO:
YouTube: https://www.youtube.com/channel/UCYsQBXpnkduQxGo3z1lstZw
Instagram: https://www.instagram.com/djniviro/
Facebook: https://www.facebook.com/OfficialNIVIRO/
Twitter: https://twitter.com/djniviro
Website: https://djniviro.com/
Kurt Dahl is an entertainment and intellectual property attorney in Canada. A musician himself, he understands the importance of artists protecting their art and not engaging in bad deals. Kurt tells the story of how he helped Tones and I and her manager negotiate a record deal after "Dance Monkey" skyrocketed into the spotlight.
Kurt and I discuss how to find a good entertainment attorney, when is the right time to find one, NFTs, and the metaverse.
Join my Discord: https://discord.gg/CRTcYRDGqf
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Kurt Dahl:
Website: https://lawyerdrummer.com/
Instagram: https://www.instagram.com/lawyerdrummer/
TikTok: https://www.tiktok.com/@lawyerdrummer
Facebook: https://www.facebook.com/LawyerDrummer
Milana Lewis is the founder and CEO of music distribution company Stem. The company is headquartered in Los Angeles and New York and help artists navigate the business behind their music.
Milana talks about how she got Stem off the ground, exciting projects they're working on, and how she ensures diversity and inclusion at the company. The term "psychological safety" is a key word in the latter half of our conversation.
Join my Discord: https://discord.gg/CRTcYRDGqf
Connect with Lennon:
Website: https://www.lennoncihak.com
Patreon: https://www.patreon.com/lennoncihak
Mailing List: http://eepurl.com/dlYpxT
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with Stem:
Website: https://stem.is/
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YouTube: https://www.youtube.com/channel/UCTZRCaQP2BZcfmL3JcXOJ3g
Quinn Christopherson is a singer-songwriter based in Anchorage, Alaska. He got his start after winning the NPR Tiny Desk competition back in 2019 with his song "Erase Me," and since then has been dazzling audiences with his sharp wit and his unique way of telling stories that draw you in and leave you hanging on every word.
We talk about winning his NPR Tiny Desk contest, writing songs that connect with others, and how he approaches songwriting and production. This is a really good episode that will ground you if you're having doubts about where your journey in music is headed. It's a must listen because Quinn's journey is amazing.
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Website: https://quinnchristopherson.com/
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Jenny Powers is the founder of Blue Avenue Music. She is a digital marketing guru and has taken artists' online presences from small to huge, allowing them to foster a community and find their fans anywhere in the world. This is then leveraged into selling merch, tickets to shows, and increasing streaming revenue.
Jenny shares her expertise on social media advertising, marketing, content creation, and creating a diverse plan to enable the most success.
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Website: https://www.blueavemusic.com/
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Michael Weiss is the head of A&R at UnitedMasters, a global music distribution company. He is a third generation music industry executive, so the music business is built into his DNA.
We discuss building your brand voice and how to remain authentic, dissect Lil Nas X's genius marketing strategies, and how music distributors discover and grow talent. While it's similar to a label, the approach is different.
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Orlando and Bhaskar are on Alok's Controversia Records team. Orlando is the label manager and Bhaskar is the head of A&R and also an artist in his own right. Controversia Records was founded in June of 2019 and has since released tracks from artists like Timmy Trumpet, KSHMR, Bhaskar, Yves V, and many more.
Orlando, Bhaskar, and I talk about the differences between the Brazilian music industry and the rest of the world since it has such a different sound. The Brazilian market is difficult to break into because they're very picky on what they listen to. Orlando and Bhaskar also discuss Controversia Records deals and how they're structured. Lastly, we talked about label marketing and how they grow artists on their roster.
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Musicians and artists need to invest their money properly. It's vital for financial longevity and freedom later on in life (or career). Justin Longo of MariNation Music talks about how artists can go about managing their finances as well as providing some resources to better understand the psychology of money and invest in the music industry. This is a must listen episode if you're wanting to diversify your income.
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Website: https://www.marinationmusic.com/
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Facebook: https://www.facebook.com/marinationmusic
Adam Small is a music executive, producer, and entrepreneur. His journey and list of career accomplishments is a long and impressive one. He has more than 3 billion streams under his belt and is the CEO of ADS Music Partners and president at Artistry Records.
Originally from Detroit, Small has facilitated hit singles from industry leading artists Saweetie, Nicki Minaj, Megan Thee Stallion, Mulatto and more, making it a point to carve out more lanes for the fastest growing segment of musical artists — female rappers.
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Andrew Goldstone is a music business pioneer. As one of the first employees at Astralwerks he saw that label rise to critical acclaim and financial success in the mid 90’s with his signing of Fatboy Slim and the label’s work with the Chemical Brothers, Air, Basement Jaxx, Future Sound of London and others. Following that, he set up his F-111 imprint at Warner Bros. where he signed Green Velvet and had huge chart hits around the world with remixes of Green Velvet’s “Flash” and Moloko’s “Sing It Back”. After a stint at Ministry of Sound in New York where he signed Fischerspooner, Andrew went to law school and then joined the entertainment law firm of Grubman Shire Meiselas & Sacks where he worked on ground breaking deals for Madonna, U2, Bruce Springsteen, Diddy and others. At the end of 2012, he moved to Red Light Management to manage Tiësto while also serving as the GM of Tiesto’s record label, Musical Freedom Records. Andrew moved to Deckstar (now YM&U Group) in 2017 with Don Diablo who rose to be the 6th most popular DJ in the world while under his management and currently manages 3LAU, whose NFT drops have generated nearly $20M in sales this year, and Sullivan King.
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Yiannis is the COO and Head of Label at CloudKid. He has been in the industry for a little over 5 years now. After getting a Bachelors of Arts from SAE Rotterdam / Middlesex University in Audio Engineering, he got his first job with Dutch independent Record Label and Management Agency, Heroic. While working at Heroic as COO and Head of Music he also took on the role of label manager at Dutch independent record label bitbird for 2 years. He has now been with CloudKid for over 2 years, focusing on optimizing the company’s operations and heading the label through spearheading Artist development projects, negotiating deals, overlooking A&R with Gereon, and running all of the label’s operations.
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YouTube: https://www.youtube.com/user/CloudKidOfficial
SoundCloud: https://soundcloud.com/cloudkid
Facebook: https://www.facebook.com/cldkid
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Instagram: https://www.instagram.com/cloudkid/
Justin Kleinfeld is the founder of Rephlektor and co-founder of Bampire, a full service marketing and artist services agency. He has worked with artists like Avicii, Above & Beyond, Porter Robinson, The Prodigy, 3LAU, and more.
Justin and I talk about artist marketing, the sketchy EDM blogosphere, and building relatability into your artist story.
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Facebook: https://www.facebook.com/RephlektorInk/
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Email: justin@rephlektorink.com
Since Cascada’s inception in 2004, they have sold more than 30 million records worldwide. In 2013, Cascada represented Germany in the Eurovision Song Contest and are the third most successful acts from Germany of the 21st century.
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Egzod, meaning “exodus” in French phonetics, is the narrative of a mass departure of people to a new world where technology and nature are perfectly balanced.
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Lawrence Lui is the co-founder of Bampire, an artist marketing agency. He's a former music executive and has worked with artists like deadmau5, Swedish House Mafia, Claptone, Tritonal, Above & Beyond, and many more.
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Bok Nero is the creator of the genre "Hood EDM" and a rapper based in Philadelphia, Pennsylvania. He is one of the most featured vocalists in the EDM genre and has worked with artists like Zomboy, Bear Grillz, Riot Ten, Shizz Lo, QUIX, UZ, and more.
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TheFatRat, whose real name is Christian Buettner, is the world's most influential gaming music artist.
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Thomas Eggensberger is a German Los Angeles-based freelance film composer for film, TV, and video games.
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Anthony Martini is a former artist manager and current label executive. He discovered and managed Tyga and Lil Dicky.
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Justin Paul is a multi-talented, multi-faceted music professional and entrepreneur.
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Kat Dahlia is a Cuban-American singer-songwriter from Miami, Florida. She's now based in Los Angeles, California.
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David Franz is the founder and producer of the Underground Sun record label. He's also an instructor at Berklee College of Music, author of Producing in the Home Studio with Pro Tools (the first book about using Pro Tools), writer, producer and audio engineer.
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Alexander Seaver is the songwriter, producer, singer, and creative genius behind the EDM project Mako.
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Xiuhtezcatl (pronounced shoe-tez-caht) is a world-renowned environmental activist and rapper/lyricist out of Boulder, CO.
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KnowleDJ is a DJ and producer based in Las Vegas, Nevada. He's DJ'ed for artists like Rihanna, Mariah Carey, Ariana Grande, Backstreet Boys, Fatman Scoop, and many more.
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3OH!3 is an electro-pop duo consisting of Sean Foreman and Nathaniel Motte from Boulder, Colorado.
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Kamal Moo is an entertainment attorney based in Los Angeles, California.
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Julian Jordan is a Dutch DJ and producer signed to Martin Garrix's STMPD RCRDS. He's worked with artists like Martin Garrix, Brooks, TITUS, and Seth Hills.
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ItaloBrothers are a eurodance group from Germany.
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Chris Nardone is the president and co-founder of Venture Music, a music marketing firm based in Nashville, TN.
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William Tenney is a musician turned music business executive and serves as Crush Music's head of streaming strategy and promotion.
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STORRY is a JUNO-nominated artist, producer, and songwriter.
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Justin Gray is a music producer, songwriter, and music tech entrepreneur. He's worked with artists like Mariah Carey, Luis Fonsi, Avril Lavigne, and John Legend.
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Jody Friedman is a music supervisor, producer, award-winning songwriter, and music publisher.
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Dan Pearson is an artist manager and founder of Lakeside Management Group.
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Kate Schutt is a singer-songwriter and musician based in Manhattan, New York.
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In this episode, DJ Swivel talks about growing up with a passion for music, being 50/50 on creative and business, and working with the aforementioned artists and bands. He knows what it takes to be successful and shares how to set yourself up for success in the music business.
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Sean Giovanni is a sonic storyteller and owner of The Record Shop, a multimedia production company and recording studio in Nashville, Tennessee.
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Seth Hills is a 24-year-old music producer from The Netherlands signed to Martin Garrix's STMPD RCRDS.
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Madysyn is a singer-songwriter based in Nashville, TN. She went viral at the age of 12 after her father, YouTube comedy star Jack Vale, recorded her singer Naughty Boy and Sam Smith's "La La La."
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Nate Stevenson is a publicist and lifestyle/culture marketer who has worked with superstars like Lil Nas X, Billy Ray Cyrus, and Mac Miller. He started his career by working with friends and then interning at Atlantic Records before transitioning into publicity at Warner Records. He's also worked at Columbia Records where he worked with Joey Badass, Lil Nas X, Chloe x Halle, and a handful of other greats.
In this episode, Nate and I talk about the various opportunities that are available for artists and musicians to get involved to further their message. Furthermore, we also talk about the importance of a good publicist and how they can be good or bad for an artist.
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Jesper Skibsby discusses the global radio market, royalty collection, and being a solo music tech entrepreneur.
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In this episode, we discuss in-depth how the artist-fan relationship is so important and how it’s evolved. 10 years ago, we didn’t have the technology to play video games online in realtime, video chat, and do other online events.
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Vivian Belzaguy is the founder of Ascendance Sustainable Events. We talk about keeping live events clean and environmentally clean and what goes into maintaining these types of events. Vivian's company works with venues, artists, and festivals to help them keep it clean and sustainable.
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Shellie Lewis is the head of business development at SyncFloor. We discuss sync licensing, staying organized, and having flexibility in the face of change.
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Katie Zaccardi is a holistic wellness coach for women in the music business.
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Camille Barbone is a music industry veteran. In this episode, we discuss the bullsh*t that circulates the music business and how it can be cleared up. We also talk about her work as pop music icon Madonna's first manager.
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Jason Grishkoff and I discuss the value (or lack thereof) in music blogs. Is a Rolling Stone review still important? Jason shares tips to successfully pitch on SubmitHub to get more approvals from curators.
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Devain Doolaramani is a TikTok expert. He recently started a company called The Fuel Injector that works specifically with TikTok influencers to help convert their fans and followers to other platforms, such as Instagram and YouTube.
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In this week’s episode I speak with Jack Forman, the executive vice president at BiCoastal Productions, a New York City-based live and performing arts booking agency that represents acts like Colin Mochrie of Whose Line Is It Anyway?, The Bronx Wanderers, Lee Rocker of the Stray Cats), and more.
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Los Angeles-based singer-songwriter Dia Morgan talks about the songwriting process, a day in the life, remaining inspired, and ADD.
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Heather Bright (Bright Lights) talks digital audio workstations, production, songwriting, and showing up.
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Cameron Rath is an artist manager based in Los Angeles, California. At the peak of his management career he was managing five artists, one of which was nominated for a Grammy award. After the Grammy nomination, he accepted a position at ATC Management where he brought his roster and worked for a year. He also started a company called FMLY, which showcased emerging talent in the Los Angeles music scene, hosted a 3-day music festival, and had a blog that garnered nearly 100k viewers each month.
In this episode Cameron and I discuss the warehouse parties that he used to throw, remaining mentally and physically healthy, and brand partnerships.
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In this episode, Ben and I discuss big data and how it’s become more accessible to independent musicians. He breaks down what big data is and how it’s used. Furthermore, we discuss what artificial intelligence (AI) and machine learning are, and why they’re such powerful tools.
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Ari Herstand is an independent musician who has played over 700 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.
We all often have plans and big dreams we want to accomplish. Sometimes things get in the way and set us back a day, week, month, or year. That exact thing happened to me earlier this year right before I got a new job and moved to Los Angeles.
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In this episode, Megan talks about building an audience of loyal fans through authentic marketing, sharing stories, and building an honest brand -- which allows you to promote your work without fear of any algorithm! She calls it her "Phony-Free Marketing Formula.”
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In this episode, Judah discusses how the 9/11 attacks shaped his songwriting abilities. He also talks about being an addict and how that affected his music, comparing his music then to what he produces now. Lastly, Holiday discusses the difficulties of succeeding within the music industry, pointing to the importance of making numerous sacrifices to make everything happen.
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Anthony Citrinite discusses the music he grew up listening to, working with his dad, and the importance of networking in this business.
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In this episode Liat discusses the game-changing playlist features on Spotify, thinking of subscriptions in terms of ownership, and the basics of what a marketing plan consists of.
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Thijs Westbroek, better known as Brooks, shares his rise to fame story, how being nocturnal is extremely conducive to his workflow, and experiencing many cultures is such a beautiful thing.
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Daniel Reifsnyder talks about how one can take criticism professionally, being too different, and the importance of being authentic. You certainly don’t want to get caught up in a lie, so be true to yourself.
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In this episode Alexandria talks about what it’s like mixing the sound for a rocket launch, including how they record such a loud noise, making sure that the rocket launch doesn’t overpower the commentator’s statements, and even her hardships six-months prior to graduation. Alexandria is proof that you can do anything you put your mind to.
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Elyn Kazarian and I discuss the rebrand of Mat Zo, creating for digital art and physical albums, and how she continually stays busy as an independent graphic artist.
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Bob Cowan tells his story since his younger years, into college, and after college. He discusses how he beat cancer (30 years cancer free this year!) and how it set him back when he first started his career. He took a step back, realized what had to be done, and tenaciously went for it. Bob lastly talks about his journey into Antarctica with Metallica to break a Guinness World Record.
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Andrea and I talk about booking artists, reaching out, what they look for in artists, what makes a good performance, and how to deal with a performance/situation that may not have gone the way they planned.
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Diane and I discuss the various marketing techniques she uses when promoting Hamilton or Dear Evan Hansen. She shares her favorite part of the brainstorming process and how her and her team took a “bare bones” pitch for Hamilton and turned it into something that translates and markets incredibly well.
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Manuel Alegria is a colleague of mine and has a rough past. He talks about growing up in a tough space, being bullied, and not fitting in. He's now found his passion and wants everyone else to believe in themselves to follow their dreams, too.
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Matty and I talk about his work on Kelly Clarkson’s “Stronger (What Doesn’t Kill You),” why he prefers to mix and master than produce, and the most difficult parts of mixing and mastering multiple genres. Furthermore, Matty provides his insight on services like LANDR.
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Today is better than ever for artists and musicians alike to take advantage of the technology that they are presented with. Stem.is, for example, is a platform that eliminates the accounting aspect of an artist's career by splitting the royalties and payments. There are a broad range of other products, and Shanna Jade is at the forefront of it all.
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Ethan Baer and I go into detail on the inner workings of a label deal, why a non-exclusive deal and assigning the copyright and publishing to a record label can be beneficial, and why the major labels (Warner Music Group, Sony Music, and Universal Music Group) still have so much power in today’s “independent” music industry.
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Julie and I discuss the lack of diversity of women within the music industry, how the music industry isn’t a 9-5 job, and how to keep yourself educated and relevant when you’re not working on a tour or project for an extended period of time. We also talk about Julie’s typical day as a production manager when she’s on tour.
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Zac and I talk about what it takes to become a Van Bellman, making a living as a musician and the struggles about it. The music industry always catches you by surprise, and Zac Taylor knows how to catch them.
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Judy Stakee and I dive deep into the songwriting process. Her motto of “It all starts with a song” is truly a beautiful inspiration, and Judy tells us exactly what that means. Furthermore, she tells us all about her experience in the corporate music industry and how she got started with her company.
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Anthony Morrissey (AJ) [Count Morris] is a freelance audio engineer. Since graduating college in August of 2017, he’s worked on more than 100 projects that range from mixing and mastering, creating instrumentals, providing sound design for producers and companies, as well as getting into video editing. His work can be found in audio books for children, video games, and even a German car part manufacturer Wera Tools’ commercial.
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Nikki Kaelar, aka Varien, is an American composer and producer. She grew up listening to all genres of music, which allowed her to drum up inspiration from various cultures and styles. She incorporates these styles with her industrial, metal, orchestral, and ambient music. She’s been performing music since the age of 11 and has since released music on Monstercat and composed for movies and shows like 300: Rise of an Empire, Bones, The Purge: Anarchy, Face Off, America's Next Top Model, PlanetSide 2, and Monsters: Dark Continent.
Nikki and I talk about her production techniques, including subtractive EQ and making everything “net 0.” Nikki also shares why she draws inspiration from art and languages (she speaks Japanese fluently). Lastly, her hiatus and return from last year have greatly impacted her sound now, as well as some forthcoming collaborations.
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Maria Díane is an independent artist manager. She holds a Master of Science degree in Entertainment Business from Full Sail University. She helps artists and producers build music careers using her easy to follow four-step Musician BluePrint System along with her five simple management steps to systematize their music careers. Her artist management approach helps both artists and producers gain clarity of who their ideal fans and clients are, and it creates a simple marketing system that helps them attract these people without spending tons of money on advertising and hours learning music business.
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Cheyenne Noelle is a writer, content strategist, freelancer, and corporate trainer at Acquire, a premiere marketing firm for Fortune 100 clients such as Apple, Samsung, AT&T, Airbnb, and Uber. Prior to getting her start in the music industry (and later transitioning out), she was writing in Google Docs and kept it all to herself. People told her they liked her writing and encouraged her to share it with the world. Cheyenne also tells the story of how I got her started in the music industry. I’m still humbled.
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Larry Katz is an accomplished second assistant director for blockbuster films such as X-Men: First Class, Captain America: The First Avenger, Pirates of the Caribbean: At World's End, and numerous others. Mr. Katz knows exactly what it takes to become successful in this industry, and he's willing to tell you. However, you have to add the hustle. All of his opportunities came about because of his incredible networking skills and unwavering work ethic.
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Rachel Feigelson has worked with some of the biggest names in the industry. She solidified her career when she attended the Winston House, a house where musicians and industry professionals gather to network and spread good music. She currently owns Rocksam Management, where she consults with the 35th most successful artist in the world, according to Billboard, Taylor Dayne. In this episode, Rachel talks about the importance of networking, crafting a good email, and some dos and don'ts of artist management.
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Elliot Jacobson is a session and touring drummer for Ingrid Michaelson and Elle King. He is also a producer, published songwriter (Kobalt), and artist manager. Raised in Houston, Texas, Jacobson always had a passion for music. He was surrounded by a myriad of various genres growing up, but really focused on his passion for drumming in college. In this episode, Elliot shares information on getting into these types of touring and session gigs, working in the studio, taking tough criticism, music copyrights and contracts, and how to further your success within the music industry.
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Jazmine Valencia got her start in the music industry through internships at major labels running their digital media departments. She departed from the major label world back in 2011 to form JV Agency, a digital marketing agency based in New York whose focus is to connect artists and creatives. She's since worked with artists and bands like Shawn Mendes, American Authors, Avicii, The Killers, and Fall Out Boy, among others. Jazmine provides insight on how to build a campaign with solid sponsorships, a strong industry network, and getting your sponsorship connections started.
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Shawn Carpenter is a veteran sound designer, mix and mastering engineer, and musician. He "learned to scream" back when he became the lead singer for a metal band. An alumni of Full Sail University, Shawn discovered his passion for sound design in a few of his courses. He's since worked on Triple A video games like Madden '18 and '19. Shawn tells us what sound design in, how to go about it, and even how to make an explosion.
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Melanie Rogoff is a music publicist at JV Agency, a digital marketing and music publicity firm headquartered in New York. Melanie has been involved in the entertainment industries for many years. Having changed her degree numerous times in college, Melanie remained involved in the college radio circuit, allowing her to gain a significant amount of knowledge. In this episode, she shares a myriad of tips and tricks on how to grow your network base, honing in on your craft, and working towards your dream job.
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Doug Cihak, my dad, has been collecting vinyl records for nearly 50 years. He’s seen just about every piece of music, record, vinyl condition, and vinyl hardware. He knows how to clean vinyl properly, store it, organize, and discover it. He shares his passion for vinyl and why he wants to share that passion with the younger generation.
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Artists these days focus so heavily on their craft that they forget about the business and marketing side of the music business. Understanding the basic copyright law, marketing trends, and varying aspects of the business can provide you with a leg up.
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Alannah Brow got her start in the music industry back in 2013 with the Vans Warped Tour. Since then, she's worked Riot Fest Denver, WPRK Fox Fest, Rock on the Range, Welcome to Rockville, and many more. In addition, she's worked with artists like Bebe Rexha, CHVRCHES, Paramore, The Fray, Falling in Reverse, and a plethora more.
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Chris Goyzueta is a teacher, concert promoter, podcast host, and artist manager. He was born in Germany and immigrated over to the United States when he was 12. His passion for putting together shows for people to enjoy is what Chris is all about. Having worked on concerts with artists and entertainers like Harry Connick Jr. and Hasan Minhaj, Goyzueta has a few decades of experience under his belt.
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Veit Renn's professional music career spans more than a few decades. Having worked with some of the most sought after mix and mastering engineers, producers, and even artists in the industry, Veit's technical know how and musical knowledge span much farther than most.
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Valeska Freire is a filmmaker originally from Venezuela. She resides in Orlando, Florida where she owns and operates a film company called Magic Haus Films. Her myriad of talents have allowed her to work on a myriad of projects, including series, short films, and promotional videos.
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Davey Jay is an intellectual property and entertainment lawyer based in Orlando, Florida. She's currently the chair of the Entertainment and Sports section of the Florida Bar exam. She has worked on deals with major clients, including HBO, Warner/Chappell, Discovery, Telemundo, Sony, Columbia, and Sub Pop. She's also represented Oscar- and Grammy-wining artists.
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Monika "Monique" Mason has 15+ years in the music industry. Her career started in radio and quickly branched out into artist management, event promotions, organization, and teaching.
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Have you ever wondered how you can get published on Billboard, Rolling Stone, Pidgeons and Planes, or any other major music publication? Have you wondered how to capture their attention. This first ever bonus episode goes into detail about how to garner the attention of those industry professionals.
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Julian Velez is hands down one of the hardest working, humble, and talented people I personally and professionally know. His unmatched work ethic has led him to work on projects with Google, Discovery Channel, Dr Pepper, VH1, Coors Light, and many more.
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Matt Lillywhite is one of the youngest music industry masterminds working hard behind the scenes. He's worked with several countries' governments, met with some of the music industry's most prolific names, and taken an incredibly tactical approach to digital marketing for electronic music.
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Mental health has reared its ugly head within many of our lives. It has affected those that don't deserve it and has caused many of those we love to leave forever, including Chester Bennington, Avicii (Tim Bergling), Anthony Bourdain, Kate Spade, and more. It's an ugly illness and it often feels like there's simply nowhere else to go. That's not true.
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Anxiety, depression, and darkness creeps up and gets the best of us at sometimes the worst times. There are ways, thankfully, to help combat those demons and stay productive, even if we're not feelin' it.
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Moving far away can be very nerve-racking for some. For me, I knew that it was what I had to do if I wanted to follow and pursue my dreams within the music business. In this episode I talk about why moving away was so important for me, my career, and my future.
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When Life Hands You Lennons spotlights music experts in the entertainment industries to share their expertise with aspiring industry professionals.
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