The Better Outcomes Show: Recent Episodes
Rafael E. Salazar II, MHS, OTR/L
Exploring the possibilities of a new healthcare.
Let’s get real: Healthcare is broken. You know it. I know it. Every clinician who came into this field from a desire to care for others, knows this to be undeniably true. We feel it everyday when we enter our clinics, hospitals, and practices. We feel the burden of time-based productivity metrics, utilization rates, and the expectation to behave like cogs in a giant, soul-crushing machine aimed at extracting revenue from our patients in exchange for “units” of treatment.
Healthcare should be about one thing: PEOPLE! Yet how many clinics, organizations, or healthcare professionals live their lives by the numbers? Metrics & spreadsheets drive most of our healthcare decision makers and administrators. That leaves patients -the people we serve- lost in the mix. Patient’s feel lost, forgotten, and ignored by a system that prioritizes efficiency & productivity over their own personal experiences, priorities, or goals.
It’s time for clinicians to finally stand up and say what we’ve all been thinking for so long: enough is enough!
It’s time for healthcare organizations to commit to serving the individual needs of each unique patient that they are charged with serving.
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.
Digital Health is Failing: From Clinical Outcomes to Return on InvestmentMillions have been invested in digital health with relatively little true value creation in the form of clinical outcomes, population health, or return for investors. In whichever way you measure (economic or clinical) we are leaning towards the reality that digital health is failing. Why? I think it has to do with 2 things: 1) the disconnect between the perceived benefits and value of these solutions and the actual behavioral change required to implement them and 2) the context of today’s healthcare vs. the ideal of healthcare’s future in value-based care. Over the past couple of weeks, I made a LinkedIn post on the topic of the necessary behavioral changes needed to implement digital health solutions and the context of today’s western healthcare industry, where health insurance is conflated with healthcare. Both of those posts took off, with some lively discussion, so I figured it would be worth doing a podcast episode exploring the topic Why Digital Health is Failing.
So, this week, I share some of my thoughts on this topic and a couple of the solutions I see in this problem.
What we cover in this Episode: Understanding the conflation between health insurance and healthcare * The importance of understanding the behavioral changes required to implement new technologies * The troubles with the fee for service model of healthcare * Why a solid positioning strategy can drive leads, but won’t necessarily drive utilization * The pros and cons of launching in today’s digital health market * Understanding the importance of implementation and clinical workflows * Achieving Better Outcomes* by leveraging technology to streamline processes and reduce costs
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Me LinkedIn (Rafi Salazar) * Hire me to Speak * Book a Healthcare Positioning Workshop * Learn About Working with Me*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 124: Why Digital Health is Failing appeared first on Rehab U Practice Solutions.
Is it possible to leverage technology and AI to improve Compliance and Certification in Healthcare, specifically in the software and device space?We’ve talked on this show before about the confluence between consumer technology & medical devices/software. With this comes an increasing emphasis on regulatory compliance, FDA certification, and the like. For example, with Remote Therapeutic Monitoring (RTM), providers must use an approved Software as a Medical Device to deliver that service to patients. And, for many of the clients I work with in the healthcare technology & innovation space, the discussion around FDA approval and certification plays a key role in the go to market strategy. And, historically, it required a lot in the way of man hours and financial resources to put together the required literature reviews, clinical evidence, and clinical evaluation reports (CER) for submission to the regulatory body. However, technology could potentially play a roll in streamlining and improving the efficiency required in compliance and certification in healthcare.
So, this week, I sit down with Ethan Drower from CiteMedical to talk about how artificial intelligence (AI) and software can cut down the required time, energy and resources needed to remain compliant and gain approval or certification from necessary regulatory bodies in healthcare.
What we cover in this Episode: Requirements that software companies, startup and devices need to become approved or certified as medical solutions * The importance of gathering the necessary clinical evidence to support marketing claims in healthcare * How much this process costs and requires from the companies seeking compliance and certification in healthcare * How artificial intelligence can help streamline the regulatory process * The pros and cons of launching in the consumer market first and then branching into medical vs diving right into the medical market * Achieving Better Outcomes* by leveraging technology to streamline processes and reduce costs
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Ethan & CiteMedical LinkedIn (Ethan Drower) * CiteMedical*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 123: Leveraging Technology for Compliance and Certification in Healthcare appeared first on Rehab U Practice Solutions.
Wondering how you can build a Resilient Healthcare Business?So Change Healthcare was apparently hit with another extortion request on Monday (4/8/24). I was talking with a friend of mine the other day who’s involved with healthcare cybersecurity and he was telling me he thinks it’ll be a LONG time until Change is fully recovered from the initial attack in February. What many people outside of healthcare don’t realize is that healthcare is a very cashflow-dependent business. Once the money turns off, many providers simply don’t have the funds required to continue operating. This is especially true in private practice healthcare. While larger healthcare organizations and corporations may have economies of scale and cash reserves to help them through lean times, many privately held healthcare practices don’t. There will be private healthcare practices that go out of business as a result of the Change Healthcare cyber attacks. This bring up the importance of building a resilient healthcare business.
This week, I share are a few lessons learned from this whole Change Healthcare issue. I also share 5 tips or strategies you can employ to help a build a reliant healthcare business. I shared these briefly on a LinkedIn Post, but thought this topic warranted a whole episode.
What we cover in this Episode: 1. It’s important to understand the choke points in your clinic’s cashflow and how to mitigate them * 2. You must be not only profitable, but also have the necessary cash reserves on hand to float operations through the unexpected * 3. Waiting gets you killed. There’s no time to act like a deer in the headlights when something like this happens. I know practice owners who waited too long to begin pivoting and changing EDI enrollments, and they may end up paying the price for it * 4. Having a diversified income stream helps. Private-pay, non-covered services, etc. help offset the crunch caused by disruption in your typical RCM operations * 5. You need to be able to have those money conversations with everyone * Achieving Better Outcomes* by building strong, resilient healthcare businesses
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Me LinkedIn (Rafi Salazar) * Hire me to Speak * Book a Healthcare Positioning Workshop * Learn About Working with Me*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 122: 5 Tips to Build a Resilient Healthcare Business appeared first on Rehab U Practice Solutions.
Ever considered the process of Designing Healthcare Spaces?As an OT, I know my way around accessible design. In fact, I spent a good bit of time between 2017-2020 doing a lot of home accessibility assessments as part of a clinical consulting roll. But, there’s a difference between making sure something is physically accessible and designing healthcare spaces. Not only do healthcare spaces require more in the way of codes and regulations, but there are other factors that need to be considered. Things like space, traffic, bathroom locations, etc. all impact the efficiency and effectiveness of a clinic’s space. There’s also budgets that need to be considered.
So, this week, I sit down with Sharon Woodworth, MA from UCSF’s Healthcare Administration & Interprofessional Leadership Program. She’s also a healthcare architect with Harley Ellis Devereaux (HED). We talk about Sharon’s creation of the 5 Point Keystone Star and how it can guide healthcare space design.
What we cover in this Episode: The importance of the physical space when it comes to healing and healthcare service delivery * How the right space may help reduce clinician burnout * Why it all revolves around the patient * Improving access through design * Achieving Better Outcomes* by designing healing spaces
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Sharon & her Work LinkedIn (Sharon Woodworth) * UCSF MS Healthcare & Interprofessional Leadership * HED Design Firm*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 121: Designing Healthcare Spaces appeared first on Rehab U Practice Solutions.
Want to achieve Healthcare Business Success, but trying to figure out this market?I talk a lot with founders, practice owners, and healthcare executives who see the changing landscape of the healthcare industry. They want to capitalize on the change they know is coming, but they struggle to figure out how to do that. Some have developed tech tools, devices, or software and want to build successful businesses providing those services to providers and provider organizations. Others own or operate clinics and provider organizations and want to integrate technology into their care models in a way to achieve the healthcare business success they know is possible. Regardless of their role or background, they all share a common obstacle: understanding how to lay the groundwork for a successful healthcare business. Whether it be positioning strategy, implementation & integration, or revenue & monetization models, the healthcare market poses many unique challenges that aren’t so common in other industries.
So, this week, I sit down with Paul Singh from StrataPT to talk about this subject of healthcare business success. We talk about his history in the technology space prior to entering healthcare with StrataPT. He also shares his 3 rules for healthcare business success.
What we cover in this Episode: Leveraging data in healthcare for marketing & business decision-making * Understanding the importance of content creation in healthcare business development * Improving business outcomes by leveraging data & technology * Challenges with innovation in healthcare * Successful marketing strategies in established markets * The importance of Revenue Cycle Management in healthcare * Achieving Better Outcomes* by transparently providing a valuable service through your healthcare business
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Paul & StrataPT LinkedIn (Paul Singh) * StrataPT Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 120: 3 Rules for Healthcare Business Success with Paul Singh from StrataPT appeared first on Rehab U Practice Solutions.
Have you ever heard the saying “data is the new oil”?I heard that on a podcast the other day and thought: “True!” The crude oil market is projected to be around $2.9 TRILLION in 2024. That’s a huge market! But, like oil, raw data by itself is mostly useless in the day-to-day lives of most consumers. Unless that data is filtered, refined, and delivered in a useful way, it’s just something that takes up space on the cloud. I’ve said for years that data is a main value driver for many healthcare tech, SaaS companies, and even provider organizations. Data, when leveraged appropriately, provides the opportunity to: 1) Reduce the cost of delivering care (to patients, providers, & payers) 2) Improve clinical outcomes (which immediately helps patients & payers) & 3) Identify & capitalize on areas for improved financial performance (for payers & providers). But again, you need to do something to that data to make it valuable. In fact, I mentioned a few opportunities to do just that on this LinkedIn Post. That’s why I figured I’d do an entire episode with the title Healthcare Data is the New Oil.
This week, I share some thoughts on healthcare data, it’s value, and some possible business opportunities for creative entrepreneurs who want to capitalize on this what can seem like an overwhelming sea of useless raw information.
What we cover in this Episode: Discussing the potential value of data in healthcare * Leveraging data to reduce the cost of healthcare * Improving clinical outcomes by leveraging healthcare data * Positioning services and solutions in the healthcare data space * A business idea I have around Data Analytics as a Service * Achieving Better Outcomes* by refining and leveraging healthcare data
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Me LinkedIn (Rafi Salazar) * Hire me to Speak * Book a Healthcare Positioning Workshop * Learn About Working with Me*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 119: Healthcare Data is the New Oil appeared first on Rehab U Practice Solutions.
Can You Effectively Deliver Functional or Lifestyle Medicine Services Virtually?We’ve talked about bio psychosocial approaches to care, functional health coaching, and the like on the show previously. But those conversations centered around the philosophy of care, rather than the delivery method. So, when I got connected with the folks at Dooable Health about their virtual lifestyle medicine practice, I figured it would be an interesting topic to cover. Little did I know that we’d end up covering some current healthcare and sociological topics like loneliness, anxiety, depression, etc.
This week, I sit down with Dr. Joe Jenkins and Jeanine Finelli from Dooable Health to talk about functional health, lifestyle medicine, and delivering those services virtually.
What we cover in this Episode: Defining functional health * The importance of social relationships and how that impacts our overall health * How we can still feel alone in a technologically connected world * The impact of food and diet on health * Hw to leverage Circles Masterclass & workshop formats to improve health for patients and clients * Achieving Better Outcomes* by understanding the root cause of health issues
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Dooable Dooable Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
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- Follow
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- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 118: Virtual Lifestyle Medicine with dooable appeared first on Rehab U Practice Solutions.
Do you understand the complex medicare & medicare advantage markets?As someone who’s worked in healthcare for 12+ years, in varying roles with each of the stakeholder categories (payer, patient, policy maker, and provider), I understand that the healthcare insurance market itself is very complex. The medicare & medicare advantage market provides its own unique complexity that makes it a challenge for patients, providers, and even healthcare technology companies to navigate.
So, this week, I sit down with Marvin Musick from Medicare School to talk about the ins and outs of the medicare insurance market, to include supplements, advantage plans, and the original red, white, and blue cards.
What we cover in this Episode: The differences between medicare & medicare advantage plans * How medicare advantage plans manage care for patients * Varying incentives and priorities that drive many advantage plans & networks * Understanding the value drivers for various stakeholders in this market * I give a few thoughts on value propositions for healthcare technology companies looking to break into this market * Achieving Better Outcomes* by understanding the intricacies of the medicare market
We post videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My Book Now!
Connect with Medicare School Medicare School Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, SaaS companies & innovative healthcare organizations develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience & healthcare innovation. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 117: The Complex World of Medicare & Medicare Advantage appeared first on Rehab U Practice Solutions.
Have you recently thought that it’s time to fire an employee?It’s an often said cliche that, “The hardest thing about business is managing people.” And, especially when you’re in the throws of managing team members who aren’t meeting performance expectations, that saying rings true. Managing, disciplining, and even firing employees are all just part of being a business owner and leader. That being said, I recently had a few different conversations with clients and prospects, specifically about the question, “Is it time to fire that employee?” Over the years, I have fired employees and team members for various reasons. Some firing resulted from clear, black and white ethical or procedural violations. However, the question of firing an employee over performance issues pose different challenges altogether. Especially in smaller organizations, like healthcare technology startups or small private healthcare practices, teams form close relationships. The thought of firing someone who you’ve come to form a personal relationship with brings up anxiety and other emotions around what this change in work arrangement will do to the personal relationships. Then, there’s also the question of whether or not it’s even justifiable to fire an employee over this specific performance issue comes up.
So, this week, I share some of my own thoughts, frameworks, and resources on the topic of managing team members, performance expectations, and even the decision to terminate an employee. I share some books and resources that I’ve used over the years to navigate some of these often difficult management issues.
What we cover in this Episode: The importance of speaking your mind and managing expectations at the beginning of an employee relationship * Recruiting & Retaining team members in healthcare * Important conversations to have during employee hiring & onboarding * Your responsibilities as a manager (communicating, setting expectations, etc.) * How no employee should ever be surprised about a termination or firing * Understanding the value drivers for employees * A few books I’ve found helpful: Managing Right for the First Time, Radical Candor, Crucial Conversations * Ways to leverage *data for navigating performance issues * Achieving Better Outcomes by setting clear and consistent expectations with employees and team members
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Me LinkedIn (Rafi Salazar) * Hire me to Speak * Book a Healthcare Positioning Workshop * Learn About Working with Me*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning strategy…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your healthcare positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
I also speak and train at healthcare conferences, events, and organizations on topics related to technology-enabled care, healthcare innovation, healthcare positioning, and humanizing the healthcare experience.
Learn More Here!
Hire Me to Speak
The post 116: Is it Time to Fire that Employee? appeared first on Rehab U Practice Solutions.
How do Gamification, Social Medial, and Healthcare Technology fit together?Technology and social media permeate almost every area of our lives…except for healthcare. In fact, the healthcare industry takes an enormously long time to catch up to trends in larger society. In fact, by the time healthcare catches on, it’s hardly considered a trend. That being said, healthcare organizations need to understand what patients have come to consider normal (things like online scheduling or patient portals). One area of development, common to the software world, is the term gamification. It’s an area that influences such of the tools, tech, and apps we use on a daily basis. But, how do gamification, social media, and healthcare technology fit together?
This week, I sit down with Raisa Pokrovskaya from HealingHand.Tech to talk about how social media and gamification has influenced healthcare. She’s the founder and CEO of a healthcare technology company that provides an individualized, gamified rehabilitation platform that is controlled by clinicians.
What we cover in this Episode: Some things to think about when developing a Go to Market Strategy for healthcare technology * Understanding gamification, social media, and building a community around recovery * Leveraging social media and gamification to improve patient engagement * Understanding the end users of your healthcare technology, device, or solution * How different stakeholders consider the success or value in a healthcare solutions * Ways to leverage data for learning and growth * Achieving Better Outcomes* by staying “in the know” with current trends in consumer behavior
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Raisa LinkedIn (Raisa Pokrovskaya * Website (Healing Hand)*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
Hire Me to Speak
The post 115: Gamification, Social Medial, and Healthcare Technology appeared first on Rehab U Practice Solutions.
Book Review and Commentary: The Art of Learning and Healthcare InnovationEvery year, I try to read 1-2 books a month. Most of the time, those books come from outside the healthcare world; business books, personal/spiritual growth books, and books on leadership & learning. Sometimes, I read books explicitly about healthcare, like Called to Care; but often, I like to read and pull insights from other industries. Just because these books don’t explicitly address healthcare, they may have some nuggets that we can apply to our profession and industry. When I read The Art of Learning earlier this month, I pulled out some ideas that I thought were applicable to healthcare innovation, go to market strategy, and addressing barriers to change in healthcare.
So, this week, I’m deviating from the normal format of the show and diving into a book review and commentary of sorts. I cover the main points or insights I gleaned from The Art of Learning and then discuss how I see that they apply to healthcare innovation. I’m doing a bit of an experiment here, so if you like this episode shoot me a note and let me know and I’ll do a few more episodes like this.
What we cover in this Episode: Investing in Loss and how it applies to Go to Market Strategy * Making Smaller Circles, and how putting in repetitions leads to unconscious mastery, especially in business development and marketing in healthcare innovation * How the process of learning usually comes with discomfort and leaving your comfort zone behind * The difference between entity thinking and growth/development thinking when learning and innovating * Hiring team members to build out capabilities on the team * Ways to leverage data for learning and growth * Achieving Better Outcomes* by focusing on mastery and growth
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Me LinkedIn (Rafi Salazar) * Hire me to Speak * Book a Healthcare Positioning Workshop * Learn About Working with Me*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
Hire Me to Speak
The post 114: The Art of Learning & Healthcare Innovation appeared first on Rehab U Practice Solutions.
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Thoughts on Technology & Remote Therapeutic Monitoring in HealthcareIf you’ve been following the show, you’ve noticed the focus recently on healthcare technology and innovative treatment delivery methods like Remote Therapeutic Monitoring and the move to Hybrid Healthcare. This is an exciting time to be involved in healthcare, either on the delivery/clinical side or on the technology service providers side. Innovation abounds and there seems to be no end to the interesting ideas and solutions being launched into the marketplace. However, not every new piece of technology or software or service delivery method provides a silver bullet to the healthcare problems of today.
So, this week, I share a series of audio clips from questions I’ve answered on Insight Voice about healthcare technology & Remote Therapeutic Monitoring. I cover topics related to ethical considerations of implementing technology in healthcare, remote therapeutic monitoring, and using data to promote improved clinical outcomes.
What we cover in this Episode: Ethical considerations of implementing technology in healthcare * Transparency in healthcare * Understanding the value in the data we obtain through technology implementation * Remote Therapeutic Monitoring and its application in rehabilitation treatment * Artificial Intelligence and its impact on care delivery * The move towards hybrid healthcare * Achieving Better Outcomes* through tech integration into healthcare processes
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Me LinkedIn (Rafael E. Salazar II) * Book a Call with Me*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 091: Remote Therapeutic Monitoring — dup appeared first on Rehab U Practice Solutions.
How do you successfully implement a Remote Therapeutic Monitoring Program in an Outpatient Clinic?If you’ve been following me for a while, you know that I’m a believer in hybrid healthcare, leveraging technology to innovate the way clinicians deliver services. Recent changes from CMS, creating new CPT codes, and technology now allow for Remote Therapeutic Monitoring. Yet, simply having the ability to implement virtual healthcare service delivery doesn’t guarantee success. It takes some understanding & knowledge about the process of delivering care, and also the ability to train & onboard both team members and patients.
So, this week, I sit down with Matt Juke, DPT, to talk about Remote Therapeutic Monitoring. Matt has been on the front lines, developing protocols and templates, and helping client organizations start RTM programs int heir clinics. He saw the potential for RTM to transform the way therapists deliver care, and spent a year diving into the regulations & the data. In this conversation, he shares insights from the billing aspect all the way to the implementation of RTM programs.
What we cover in this Episode: The value in obtaining consulting services to develop RTM programs * Training & Onboarding staff & patients on RTM platforms and workflows * Billing considerations for RTM CPT * Leveraging data from RTM to justify services and demonstrate value * Focusing on patient-centered care and patient engagement through innovation and digital healthcare * Achieving Better Outcomes* through innovation
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Matt LinkedIn (Matthew Juke, DPT) * Website (Osprey RTM Solutions)*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder to develop a bottom up marketing strategy…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 091: Remote Therapeutic Monitoring appeared first on Rehab U Practice Solutions.
What are three key actions that private healthcare practice owners that lead to success?For many clinicians turned private healthcare practice owners, challenges present themselves when it comes to stepping into the role of business owner vs. treating clinician. For those of us who started our healthcare careers as clinicians, it’s hard to separate from the identity of clinician. We go into healthcare from a desire to help and serve people. Ou clinical education and technical train us prepare us for the role of healer. But, opening up a private practice (or even starting a technology or digital health company) pushes us into the “business owner” role. And, unfortunately, this fact fails to receive proper time in most clinical programs.
So, this week, I sit down with Nathan Shields from Rise Diagnostics to talk a bit about his unique practice area of EKG Assessments, and to focus on stepping into the role of business owner. As Nathan says in the episode the three key actions are 1) step out 2) reach out, and 3) network. Nathan hosts the PTO Club and provides business coaching to physical therapy practice owners around the country.
What we cover in this Episode: The importance of getting coaching and consulting services for running a successful business * Managing a team in a private healthcare practice * Staff training and workflow integration * What metrics private healthcare practice owners should focus on * Focusing on patient-centered care and patient engagement as a business owner * Achieving Better Outcomes* through business ownership
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Nathan LinkedIn (Nathan Shields) * Website (PTO Club)*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 090: 3 Key Actions for Private Healthcare Practice Owners appeared first on Rehab U Practice Solutions.
What do you need to know about professional liability insurance in private practice healthcare?Now most clinicians I know treat professional liability insurance in private practice healthcare as one thing in a list of many pressing to-dos. For many clinicians, a quick internet search for insurance providers, a quick scan to find the cheapest rate, and an email reminder to renew next year make up the extent of their investigation (and hopefully use) of professional liability insurance. But, for something that could potentially protect your professional license, and career, perhaps there’s more that needs to be discussed. Now, I, like many people, begin to stare off into the distance when talk of insurance comes up. The last thing I want to do is sit through some sales pitch about why this product is better than that one….blah blah blah.
That being said, this week, I sit down with William Sullivan from the CM&F group for a no-sales, all info conversation about the ins and outs of professional liability insurance in private healthcare practice. He’s the EVP and Chief Underwriting officer at CM&F Group. I was actually on his podcast a little bit ago to talk about the book. Check out that interview here.
What we cover in this Episode: The basics of professional liability insurance in private practice healthcare * Some of the protections provided to covered clinicians through policy benefits * What to know about group coverage and personal coverage * Why you may consider obtaining personal coverage despite being covered by the group or practice * Protecting your most important asset as a clinician in private healthcare practice (your license) * Achieving Better Outcomes* by having a better understanding of your insurance coverage
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with William & the CM&F Group LinkedIn (William Sullivan) * Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 089: Professional Liability in Healthcare Private Practice appeared first on Rehab U Practice Solutions.
How do you successfully implement technology in healthcare?With all the talk of AI, technology, and virtual healthcare, many organizations see the importance of implementing technology in their clinical and administrative workflows. On top of that, patients expect a digital experience. How many things in our lives can now be done from the comfort of our homes and the screens of our smartphones? Yet,Successfully Implementing Technology in Healthcare requires planning and thoughtfulness.
This week, I sit down with Devon Mobley from Calvient Healthcare Solutions. He and his team work with organization to implement technology in various workflows and processes throughout the organization. Whether it be online scheduling, automated communications or appointment reminders, or clinical pathway mapping, technology has the potential to greatly improve efficiency and continuity of care (as well as the patient experience).
What we cover in this Episode: The importance of innovation in healthcare administrative and business processes * Common barriers to Successfully Implementing Technology in Healthcare * How Artificial Intelligence can improve healthcare service delivery * Some talking points and use cases for things like ChatGPT in healthcare * Achieving Better Outcomes* through Successfully Implementing Technology in Healthcare
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Devon & Calvient Healthcare LinkedIn (Devon Mobley) * Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 088: Successfully Implementing Technology in Healthcare appeared first on Rehab U Practice Solutions.
How Employers & Employees Benefit from Direct Primary Care for BusinessSo last week, we revised the topic of Direct Primary Care. But how can this innovative practice method improve access to care and even help employers take better care of their team? Enter Direct Primary Care for Business.
This week, I sit down with Davis Mellick from Welcome Health to talk about how Direct Primary Care offers unique benefits to small businesses & employers trying to retain team members.
What we cover in this Episode: How current healthcare business models disincentivize innovation * Why many healthcare providers struggle with burnout under the crushing weight of time-based productivity * Some of the challenges smaller businesses experience when Recruiting team members and retaining them * What drove Davis into the Direct Primary Care model * The importance of building relationships in healthcare * Achieving Better Outcomes* by giving employers and employees increased access to high-quality, personalized care
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Davis Mellick & Welcome Health LinkedIn (Davis Mellick) * Facebook * Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run an innovative healthcare company and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. I’d love to talk with you about how Rehab U Practice Solutions can help help you craft an business development strategy that leverages positioning, market research, UVP stakeholder alignment to drive business development strategy for specific healthcare stakeholders.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 087: Direct Primary Care for Business appeared first on Rehab U Practice Solutions.
How primary care providers are innovating in healthcare through the direct primary care practice modelAs I discuss in the book Better Outcomes: A Guide to Humanizing Healthcare, many healthcare providers reach the point of burnout working in today’s healthcare system. High volume organizations, based on a fee for service revenue model push clinicians to see an ever-increasing number of patients each day. This leads to less direct, or face to face, time between clinicians and patients. It also means that many of our clinics and health systems fall into a rut of “slapping bandaids” on problems, rather than addressing root causes. If you don’t have enough time to dig deep, you simply can’t get to the heart of some issues like chronic disease management, healthy lifestyle habits, etc. That has driven some doctors to consider a Direct Primary Care practice model.
In this episode, I sit with Chris Habig from Freedom Healthworks, a company who’s mission is to help start as many Direct Primary Care Practice’s as possible across the US. He and I have a conversation about the Direct Primary Care practice model, its benefits, and differences between that model and the current fee for service model most practices (and insurance companies) use.
What we cover in this Episode: The problem with incentives in the current healthcare reimbursement models * Managing a healthcare practice under the direct primary care model * Some of the challenges with Recruiting team members and preventing burnout in the fee for service healthcare model * Defining Direct Primary Care * The importance of building relationships in healthcare * Taking a biopsychosocial approach to healthcare * Achieving Better Outcomes* through empowering clinicians to “cut the cord”
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Christopher Habig, MBA LinkedIn * Website*
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 086: Innovating in Healthcare with Direct Primary Care appeared first on Rehab U Practice Solutions.
Mike Studer, PT on Starting, Scaling, Managing, and Selling a Private Physical Therapy PracticeSo, this week, we’re back on the private healthcare practice management series. Particularly, we’re covering starting, scaling, and selling a private healthcare practice. We’ve covered this from the buy side previously with Dave Kittle PT. We talked about exit planning and what buyers are looking for with Mike P. And now, this week, we cover the process of managing and selling a practice.
In this episode, I sit down with Mike Studer, PT, DPT to talk about his experience starting, scaling, managing, and selling a private physical therapy practice. He did this all while carrying a full caseload as a clinician treating patients as well!
What we cover in this Episode:* Starting & Scaling a Private Healthcare Practice * Managing a healthcare practice * Recruiting team members and building a culture * The decision to sell a private healthcare practice * The Process of selling a private healthcare practice * Taking a biopsychosocial approach to healthcare * Achieving Better Outcomes through empowering clinicians to become “intraprenuers”
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Mike Studer, PT, DPT* LinkedIn * Website
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
Click here to learn more
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 085: Starting, Scaling, and Selling a Private Healthcare Practice appeared first on Rehab U Practice Solutions.
Bonus Episode! Psychedelics in Clinical PracticeIt’s been a while since I’ve done a true “bonus episode” for the show. As you know, the show focuses on innovation in healthcare and humanizing the healthcare process. Every now and then, we end up getting contacted by someone doing something innovative in healthcare, but maybe outside of our usual topical areas. In these instances, we tend to explore having an interesting conversation on a topic that may challenge our biases as clinicians, open up dialogues in potentially controversial topics, and seek to walk away with a better-informed opinion about the topic. So that’s what we’re doing in this episode!
In this episode, I sit down with Matt Zemon, author of the book Psychedelics for Everyone. He speaks, trains, and practices in a mental wellness company specializing in psychedelic-assisted ketamine therapy.
What we cover in this Episode:* The research and evidence behind the use of psychedelics in clinical practice * Understanding the precautions and protocols that need to be in place to use psychedelics as a treatment modality * Who may (or may not) benefit from treatment with psychedelics * Ensuring that there is a culture & values fit when selecting a provider in this space * The biases and stigmas around the use of these types of drugs in clinical research or treatment * Taking a biopsychosocial approach to healthcare * Achieving Better Outcomes through entrepreneurship in healthcare
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Matt Zemon* LinkedIn * Website
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show and the author of Better Outcomes: A Guide to Humanizing Healthcare. His career trajectory includes 10+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIfIf you are an innovative healthcare company looking to humanize healthcare through direct service delivery, technology, a device, or software, then reach out. We’d love to talk with you about how Rehab U Practice Solutions can help.
What we can help you do:
✅ Clarify your product, service, or organization’s positioning…
✅ Identify what is most valuable and least valuable to your targeted healthcare stakeholder…
✅ Develop a Market Penetration Roadmap to align your company’s value proposition with your targeted healthcare stakeholder…
We help you not only craft your positioning strategy, we help you identify your highest value offer for your target audience, align that value with your market, and help you develop a business development system that leverages insights from market data & industry-specific resources to enable your business development team to effectively drive business for your organization.
In short, we help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats or serves.
Learn More Here!
The post 084: Psychedelics in Clinical Practice appeared first on Rehab U Practice Solutions.
What is the role in Entrepreneurship in Healthcare Innovation?As clinicians-turned business owners, we end up needing to figure out a lot of things on the fly. Most healthcare education programs focus most (if not all) of their energy and resources on clinical training and technical knowledge. And that makes sense. You need to have the skills and knowledge necessary to deliver clinical services when you graduate the program. However, this leaves most clinicians with a huge knowledge gap on the business side of things. Systems development, operations, HR and people management, which are viewed as an afterthought in school, take center stage when that clinician decides to open up a practice. And that can be overwhelming. However, it can also be rewarding personally, professionally, and even to the industry as a whole. As I’m a big fan of saying, I believe entrepreneurship is the mechanism by which innovation will most effectively occur in healthcare.
In this episode, I sit down with Will Humphreys from Healthcare Business Academy to talk about entrepreneurship in private practice healthcare. He discusses building his private PT practice, scaling it and implementing systems, and eventually selling that practice for a multiple much higher than industry standards. He also shares about what he’s doing now with Healthcare Business Academy.
What we cover in this Episode:* Misaligned incentives with third-party payers * The difference in value perception between stakeholders * Understanding the financial metrics that drive business * Ensuring that there is a culture fit when hiring new team members * Team member recruitment & retention * The importance of building a network of other entrepreneurs in the space * Achieving Better Outcomes through entrepreneurship in healthcare
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Will Humphreys* LinkedIn * Facebook * Healthcare Business Academy
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. Rafi’s career trajectory includes 10+ years of experience in healthcare management, clinical operations, programatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work. He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 083: The Role of Entrepreneurship in Healthcare Innovation appeared first on Rehab U Practice Solutions.
Have you considered acquiring a private healthcare practice?As a private healthcare practice grows and plans for expansion, or as larger healthcare organizations look for growth and revenue, targeted acquisitions frequently play a role in that growth strategy. Especially for private healthcare practice owners who started a practice organically, purchasing or acquiring additional practices or locations can seem like an overwhelming proposition. In fact, when I purchased ProActive, I quickly realized the complexity and nuances involved in putting together this type of deal. So, where do you begin? What pieces of data or information do you based an offer on? What metrics do you want to see when evaluating a potential acquisition of a private healthcare practice?
In this episode, I sit down with Mike Piekutoski from Physical Therapy Brokers to talk about the ins and outs of acquiring a private healthcare practice. Mike has worked on both the buy and sell side of the equation working in mergers and acquisitions in the private physical therapy practice space.
What we cover in this Episode:* The 3 main questions sellers may have when selling their private healthcare practice * Evaluating simple operational changes that may provide quick ROI following an acquisition * Understanding the financial metrics that drive the valuation of a private healthcare practice * Ensuring that there is a culture fit between the acquiring and acquired private healthcare practice * Planning for key employees and retention following the acquisition * How to maintain growth and culture as you scale to multiple locations in your private healthcare practice * Achieving Better Outcomes by planning for the future in your healthcare practice
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Mike P* LinkedIn * Physical Therapy Brokers
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 082: Acquiring a Private Healthcare Practice appeared first on Rehab U Practice Solutions.
Can using Behavioral Psychology make you a better healthcare practice owner or manager?Running a private healthcare practice requires growth in the skills of management. Recruiting and retaining high-level employees, and leading that team quickly become some of your primary duties as a practice owner or manager. After all, you want to build a great team at your organization that provides the level of care you aim for while also putting systems in place to ensure that quality is continuously assessed. Fortunately, you can leverage Behavioral Psychology to Manage a Healthcare Practice, build a strong team, and ensure a strong culture as your healthcare practice scales and grows.
In this episode, I sit down with Kurt Nelson, PhD from The Lantern Group, and discuss how using behavioral psychology and the principles of behavioral change can help you improve your ability to effectively manage a team or a private healthcare practice.
What we cover in this Episode:* Understanding the principles of Behavioral Change and how to leverageBehavioral Psychology to Manage a Healthcare Practice * Barriers to effecting change in healthcare practices * Removing barriers and friction to new initiatives, new technology, or new processes in healthcare practices * Building a strong culture at a private healthcare practice * The importance of mission, vision, values in healthcare practices * How to maintain growth and culture as you scale to multiple locations in your private healthcare practice * Achieving Better Outcomes by planning for the future in your healthcare practice
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Kurt* LinkedIn * The Lantern Group * 100 Behaviors Resources
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 081: Using Behavioral Psychology to Manage a Healthcare Practice appeared first on Rehab U Practice Solutions.
Can you answer these questions that potential buyers have about your healthcare practice?As I shared recently on LinkedIn, I have recently had a few conversations with private equity (PE) firms that were evaluating a potential acquisition or investment into various healthcare practices. I found it interesting that much of the questions they had about these practices were not easily answered by the practices themselves. Either they had biased views about the potential risks to their businesses or they simply didn’t easily have the data required to answer the question on hand. I figured I’d share the 4 common Questions that Potential Buyers Have About Your Healthcare Practice and give you my take on them.
In this episode, I break down the 4 common questions I have been asked recently by private equity (PE) firms when evaluating potential acquisition or investment targets. These questions relate to risk of the growth model, potential changes in healthcare of the next 12-24 months that can impact revenue, is the use of these funds for [enter investment] wise given the practice’s current state, and are there any underutilized areas that have the potential to deliver a quick ROI with a few operational improvements.
What we cover in this Episode:* Understanding the numbers in the business development your healthcare practice * Types of buyers of healthcare practices and the Questions that these Potential Buyers Have About Your Healthcare Practice * The importance of exit planning your healthcare practice * Taking a bottom-up approach to healthcare marketing and business * Tracking data in your private healthcare practice * Achieving Better Outcomes by planning for the future in your healthcare practice
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Me* LinkedIn * Schedule a Call * Ask Me a Question!
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 080: Questions that Buyers Have About Your Healthcare Practice appeared first on Rehab U Practice Solutions.
The post 079: Person Centered Marketing in Private Practice Healthcare appeared first on Rehab U Practice Solutions.
How can ChatGPT Improve Healthcare?If you’ve listened to the show for any period of time, you know that we do episodes involving technology, artificial intelligence, and the likely impact they will have on healthcare, both on the business side and the service delivery side. Well, with ChatGPT making so many headlines recently, I figured it was time to get someone on the show who not only understood the technology itself, but also envisioned its applicability in healthcare.
My guest this week, Dr. Harvey Castro is the recent author of the book ChatGPT and Healthcare. He not only has experience as a board certified ER doctor, but he was also responsible for building, scaling, and eventually selling a series of free-standing ER clinics. Part of his success in this area resulted from his organization’s focus on person-centered care. We talk about that and more on this episode.
What we cover in this Episode:* Patient Centered Care and business success * Intentionally training and building a team that focuses on person-centered care * The potential impact of technology like ChatGPT in healthcare service delivery * How artificial intelligence may help decrease medical mistakes * Managing technology in to improve clinical efficiency * Achieving Better Outcomes by adopting new technology instead of running from the inevitable future
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Dr. Castro* LinkedIn * Website * Get the Book: CatGPT and Healthcare
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 078: ChatGPT and Healthcare with Dr. Harvey Castro appeared first on Rehab U Practice Solutions.
Hiring in Healthcare Practice: How to Think About Bringing on New Team MembersClinicians rarely get taught in their clinical training about hiring in healthcare, managing people, or even firing people. I remember the first time I had to fire someone. I spend the entire night beforehand with my stomach in knots. Part of that is understandable. It’s a difficult conversation. But, the main reason for my discomfort stemmed from my lack of training and preparation to be a good manager or leader in the first place. Good management, even if it involves firing someone, helps you sleep at night, because you know that you’ve done everything the right way. The same can be said for hiring and onboarding new team members in your healthcare practice. Things like clear expectations, defined goals and benchmarks, and objectives help ensure that new team members and the practice as a whole is better off after bringing that new team member on board.
In this week’s episode, I share some thoughts on how to think about hiring in healthcare, especially in private or independent practices. I’m calling it “reinvent your practice one hire at a time”. This comes on the heels of me having to replace a team member over at my practice ProActive Rehabilitation & Wellness. Basically, when it comes to the opportunities provided by hiring new team members, I think about it in 5 main parts: 1) correcting hiring mistakes, 2) upgrading the position, 3) raising up leaders within your organization, 4) ensuring mission, vision, and values fit, and 5) being a good leader yourself.
What we cover in this Episode:* Recruiting Troubles in Healthcare * Intentionally building a team to advance your practice’s strategic objectives * The importance of culture fit when hiring in healthcare * Having Difficult Conversations with staff members * Managing changes in roles as the business and practice change * Achieving Better Outcomes by becoming a great leader
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Me* LinkedIn * Schedule a Call * Ask Me a Question!
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 077: Hiring New Team Members at Your Healthcare Practice appeared first on Rehab U Practice Solutions.
What is an Ecosystem Merger? How to use relationships to grow your healthcare practice.As clinicians, building relationships with patients is part of of our DNA. However, when it comes to generating referral partnerships, we sometime transform into beggars, coming with our hand out, hoping we get a few referrals out of a meeting, or lunch, or in-service. We focus on what we want to get out of the transactional relationship, rather than on building a real relationship with that referral partner. Enter what Andy Zapata calls the Ecosystem Merger. It’s a way to build real relationships through shared experiences, both with patients and with referral partners.
Andy Zapata is an Occupational Therapist and CEO of Physical Therapy Now, one of the fastest growing outpatient physical therapy franchises in the US. He’s an expert and putting effective marketing systems in place that grow business through relationships with what he calls Ecosystem Mergers. He used these systems to grow his first practice before selling it. Then, he leveraged the same systems to buy and sell nearly 40 other outpatient physical therapy clinics before starting Physical Therapy Now. I found his concept of an ecosystem merger interesting and insightful, especially when it comes to healthcare practice growth.
What we cover in this Episode:* The importance of building meaningful relationships with both patients and referral partners * Understanding the role of marketing and lead generation in the success of your private healthcare practice * How to use communication to close deals and form partnerships * Leveraging person-centered principles to improve referral relationships * Acting like an expert and not a vendor * Achieving Better Outcomes by leveraging an Ecosystem Merger
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Andy* LinkedIn * Physical Therapy Now
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
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- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 076: Use an Ecosystem Merger to Grow Your Healthcare Practice appeared first on Rehab U Practice Solutions.
How can we leverage creative work, including graphic design, for knowledge translation?We’ve talked about knowledge translation on the show before. But I feel that it’s a topic that could use some more coverage. And I’m not alone. Many organizations, institutions, and companies invest money every year to fund studies to quicken the pace of knowledge translation. Unfortunately it still takes many years for current research evidence to become regularly implemented in healthcare treatments. I say it all the time, but clinicians should see themselves as knowledge translators. We bring value to healthcare by taking the bast amount of technical and boring (or nerdy) information in our specialty area and bring that to bear of our patient’s unique situation. This involves not only being up to date with the most recent evidence and research, but also communicating it effectively to patients and other stakeholders. And that is where something like graphic design comes into play.
Some clinicians leverage technology and a bit of creativity, including graphic design, to effectively communicate this research knowledge to their patients, and to other clinicians as well. My guest this week, Katie Caspero from OT Graphically is doing just that. Her company develops infographics and other graphic representations of current best practice evidence and research both to guide clinicians and to act as patient education aids and materials.
What we cover in this Episode:* The importance of knowledge translation in promoting better clinical outcomes * Why we should seek to be evidence-based practitioners * Why clinicians should see themselves as knowledge translators * Leveraging person-centered principles to improve patient engagement and experience * The importance of leveraging creative work like graphic design, infographics and video content to effectively communicate information * Achieving Better Outcomes by focusing on becoming evidence-based practitioners
We’re starting to create videos of certain podcast episodes, including this episode, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Katie* LinkedIn * OT Graphically
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.
Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 075: Using Graphic Design for Knowledge Translation appeared first on Rehab U Practice Solutions.
How important is Healthcare Marketing for Private Practice Owners?As busy private practice owners running and managing clinics, healthcare marketing often takes a back seat to the daily grind of running a successful clinic. Treatments need to be delivered. Staff and team members need their questions answers. And even patients need messages responded to. And then, there’s the whole idea of “why even spend the money on marketing?” If the clinic is full, and patients are in the clinic, why even bother investing in updating the website, establishing some SEO or domain authority, or even taking the time to create content?
Well, my guest this week, Just Knott from Intrepy Marketing shares some insights around marketing in healthcare. We cover a lot of topics in this conversation ranging from digital marketing strategies, the importance of SEO, and why to focus on creating unique and searchable marketing.
What we cover in this Episode:* The power of direct to consumer marketing in healthcare private practice * Recent trends of mergers and acquisitions and how it affects referral sources * How patient portals and digital interaction tools drive patient engagement * What kind of data to focus on to fine tune your marketing efforts * Leveraging person-centered principles to improve patient engagement and experience * The importance of leveraging video content to drive that know, like, and trust. * How we implement these processes at my clinic ProActive Rehabilitation & Wellness to recruit and retain awesome team members * Achieving Better Outcomes by focusing on the people the work in our organizations
We’re starting to create videos of certain podcast episodes, including this episode on the Cancellation Reduction Framework, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Justin* LinkedIn * Intrepy Marketing (Website) * The Patient Convert Podcast
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 074: Healthcare Marketing for Private Practice Owners appeared first on Rehab U Practice Solutions.
How do we build strong healthcare cultures in our private practices?This podcast follows up on Episode 069, where I shared a bit about a conversation I had with a practice owner who was feeling burnt out running their practice. One of the areas we discussed included recruiting clinical staff. This is where I mentioned building a strong healthcare culture and its ability to attract clinical staff to the team. In this podcast, I share 4 things practice owners can do to build a strong healthcare culture to attract and retain clinical staff….and to make your work environment not stink. Let’s face it, we want to enjoy going into the office and interacting with our team members.
Here’s the list of things we discussed about how to build strong healthcare culture:
- Communicate higher purpose throughout all levels of the organization
- Push & challenge your team
- Give them a common goal…or enemy
- Create ongoing tasks or action items for accountability
What we cover in this Episode:* The problem with Recruiting & Retaining healthcare professionals * Improving the way we retain clinical staff by building a strong healthcare culture * The importance communicating higher purpose throughout all levels of your organizations * Leveraging person-centered principles to improve patient engagement and experience * How we implement these processes at my clinic ProActive Rehabilitation & Wellness to recruit and retain awesome team members * Achieving Better Outcomes by focusing on the people the work in our organizations
We’re starting to create videos of certain podcast episodes, including this episode on the Cancellation Reduction Framework, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Rafi* LinkedIn * Book a Call with Me! * Check Out Our New YouTube Channel
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 073: Building a Strong Healthcare Culture in Private Practice appeared first on Rehab U Practice Solutions.
What steps can we take in healthcare to reduce cancellations?As I’ve written, spoken, and worked with clients about, cancellations cause your practice to bleed revenue and profitability. I’ve worked with some private therapy practices that have cancellation rates pushing 35-40%! So, understandably so, many private therapy practices spend a lot of time and energy on cancellation reduction. They text patients, call patients, email patients, send smoke signals or homing pigeons…well, maybe not those last two, but you get the point. Yet, despite all of this activity, they continue to experience high cancellation and no-show rates. Why? A lot of times, it’s because they’ve failed to recognize one key piece in the patient onboarding process.
Well, this week, I’m sharing an interview I did for Paul Wright from Health Business Profits for a program he was putting together about reducing cancellations at private physical therapy practices. I also created the free Cancellation Reduction Framework, which is also available for free to our listeners.
What we cover in this Episode: The book Better Outcomes: A Guide to Humanizing Healthcare* * Taking a bottom-up approach to patient onboarding in private therapy practices * The problem with cancellations and the importance of cancellation reduction * The importance of your front desk staff in a private healthcare practice * Leveraging person-centered principles to improve patient engagement and experience * How we implement these processes at my clinic ProActive Rehabilitation & Wellness * Achieving Better Outcomes by focusing on human interactions
We’re starting to create videos of certain podcast episodes, including this episode on the Cancellation Reduction Framework, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Rafi* LinkedIn * Book a Call with Me! * Check Out Our New YouTube Channel
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
The post 072: Cancellation Reduction Framework for Private Healthcare Practices appeared first on Rehab U Practice Solutions.
How can medical virtual assistants streamline care in private practice healthcare?When it comes to administrative tasks and knowledge work, virtual and remote workers provide advantages in that they don’t require office space, may work more flexible hours, and can help streamline workflows and processes. However, despite these benefits, many private healthcare practices (like physical therapy practices and physician groups) have reservations about using medical virtual assistants in their practices. Perhaps they’ve had poor experiences in the past. Perhaps they don’t like the idea of the using a “call center” approach to providing care.
Well, my guest this week, Dr. Steven Kupferman from MedVA, developed a solution to some of these reservations that clinicians and practices may have regarding remote administrative work in their practices. MedVA helps private healthcare practices source, hire, and train remote medical virtual assistants who can provide high quality administrative work at a relatively low cost when compared to onsite and in-office staff.
What we cover in this Episode:* The challenges private healthcare practices face with recruiting and retaining clinic staff * Leveraging offsite and remote staff to reduce the number of daily tasks placed on in-clinic staff * Opportunities to innovate service delivery through virtual and remote work * How to ensure that remote work doesn’t impact patient experience * Achieving Better Outcomes by using technology to streamline care
We’re starting to create videos of certain podcast episodes, which can find on the YouTube Channel.
Get Your Copy of My New Book Now!
Connect with Dr. Steven Kupferman* LinkedIn * MedVA Website
For More:If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below. Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.
Are You Ready to Humanize Healthcare?If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that returns the focus of healthcare to people, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more clients, retain them throughout their course of care, and create uniquely impactful experiences.
- Follow
- Follow
- Follow Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. At Charlie Norwood VA Medical Center, he as the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.Sign up to get new episodes of The Better Outcomes Show delivered straight to your inbox!Leave this field empty if you're human: Work With MeIf you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.
What I can help you do:
✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…
✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…
✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…
I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.
In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.
Learn More Here!
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The post Episode 066: The Strategic Importance of Mission, Vision, & Values — dup appeared first on Rehab U Practice Solutions.
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The post Episode 032: A Mindset for Growth appeared first on Rehab U Practice Solutions.
The post Episode 031: Communities for Professional Growth appeared first on Rehab U Practice Solutions.
The post Episode 030: Expanding Your Practice appeared first on Rehab U Practice Solutions.
The post Episode 029: Conversations on Integrative Medicine appeared first on Rehab U Practice Solutions.
The post Episode 028: Moving Towards Hybrid Healthcare appeared first on Rehab U Practice Solutions.
The post Episode 027: Building Rock Solid Healthcare Teams appeared first on Rehab U Practice Solutions.
The post Episode 026: Connection, Technology, & the Rehab Industry appeared first on Rehab U Practice Solutions.
The post Episode 025: Making Evidence-Based Practice an Everyday Reality appeared first on Rehab U Practice Solutions.
The post Episode 024: Adopting New Technology in Rehab appeared first on Rehab U Practice Solutions.
The post Episode 023: Innovation in Workman’s Comp appeared first on Rehab U Practice Solutions.
The post Episode 022: Better Home Programs with AC Health appeared first on Rehab U Practice Solutions.
The post Episode 021: Called to Care with Larry Benz appeared first on Rehab U Practice Solutions.
The post Episode 020: Building Community in Healthcare appeared first on Rehab U Practice Solutions.
The post Episode 019: Surgery, the Ultimate Placebo appeared first on Rehab U Practice Solutions.
The post Episode 018: Technology in Rehab appeared first on Rehab U Practice Solutions.
The post Episode 017: The Psychology of Decision-Making appeared first on Rehab U Practice Solutions.
The post Episode 016: Making Telehealth Practical appeared first on Rehab U Practice Solutions.
The post Episode 015: Bonus Interview on Patient Engagement & The Biopsychosocial Model appeared first on Rehab U Practice Solutions.
The post Episode 014: Digital Practice Management with Ashley Reina, OT appeared first on Rehab U Practice Solutions.
The post Episode 013: Applying the Biopsychosocial Model In Practice appeared first on Rehab U Practice Solutions.
The post Episode 012: How to Measure Value & ROI in Healthcare appeared first on Rehab U Practice Solutions.
The post Episode 011: Front Desk Success with Jerry Durham PT appeared first on Rehab U Practice Solutions.
The post Episode 010: The Healing Power of Nature with Laura Park Figueroa appeared first on Rehab U Practice Solutions.
The post Episode 009: Understanding the Digital Patient Journey with Darin Swan appeared first on Rehab U Practice Solutions.
The post Episode 008: Using Artificial Intelligence & Technology to Improve Outcomes appeared first on Rehab U Practice Solutions.
The post Episode 007: Knowledge Translation with Darren Schwindaman appeared first on Rehab U Practice Solutions.
The post Episode 006: A Different Way to Approach Chronic Pain appeared first on Rehab U Practice Solutions.
The post Episode 005: Functional Health Coaching appeared first on Rehab U Practice Solutions.
The post Episode 004: Do You Lead Your Patients? appeared first on Rehab U Practice Solutions.
The post Episode 003: Direct Primary Care with Dr. Rob Lamberts appeared first on Rehab U Practice Solutions.
The post Episode 002: Mental Health & Emotional Wellness Through Telehealth appeared first on Rehab U Practice Solutions.
The post Episode 001: From Hand Clinic to Telehealth with Cynthia Weinberger, OT/L, CHT appeared first on Rehab U Practice Solutions.
The post Episode 000: A Manifesto for a New Healthcare appeared first on Rehab U Practice Solutions.