The Influencer Breakdown: Recent Episodes
Daniel Pinckard & Jacob Potter-Rivera
Have you ever thought about what it takes to grow an impressive following on social media platforms like Youtube, Instagram, TikTok, Facebook, and LinkedIn? How about the effort and strategy behind turning that following into a source of income?
The Influencer Breakdown Podcast with your hosts Dan Pinckard and Jake Potter-Rivera is your place to hear from and learn about the people who have made it as Influencers. During our weekly shows, you will learn about different methods of monetization, how influencers get brand deals, what it takes to grow a following, and the pros and cons of each social media platform.
New episodes released every Thursday morning. Follow us on Facebook or learn more at www.theinfluencerbreakdown.com
We recently decided to COMPLETELY change our elopement packages. In this episode of Elopements with The Pinckards, we're talking about why we scrapped our old packages and made a change to a completely new, simplified package setup. We also talk about why your elopement day is SO important and how passionate we are about making sure that your elopement is the best day of your life.If you are eloping & want to check out our new package options, you can see them here.You can also read our blog post about eloping on a high peak in the Adirondacks here.Want to elope in New York, but you're not sure where to start? Check out this article about How To Elope in NYS: Step-by-Step
Planning an elopement?
Usually if you're working with a photographer or videographer, there will be some sort of "coverage time" attached to your elopement package with them. You'll have to decide (or at least estimate) how long your elopement will be & how long you'll need that photographer/videographer.
It can be a difficult question to answer, because you probably have never been involved in an elopement before. Plus, elopements aren't as cookie cutter as weddings.
In this episode, we're talking about some things that you can think through as you decide what your elopement will look like & begin working on a timeline.
Need help? Reach out to us if you'd like us to help make your elopement day stress-free, intimate, and meaningful.
Elopements FAQ | Common Questions About ElopingBeing elopement photographers, we get questions all the time about what eloping looks like, how it works, etc. Most people have never experienced an elopement (because, well, they probably haven't been invited to one!), so when they are considering eloping, it can be difficult to visualize it.In this episode, our goal is to share the answers to common questions about eloping, so if you want to elope, it will be easier to get the planning started.Here are some of the questions we talk about:Can you invite guests to your elopement?How do couples hike with their wedding clothes for mountaintop elopements?Can we bring decor, flowers, champagne, etc. if we're eloping?What time of day is best to elope?Can our dogs be included?How do we make our marriage official and legal?What does the elopement ceremony look like?What if there is bad weather?
This is a hard topic for a lot of people to discuss with their friends and family. Some people get offended, some are hurt, some might disapprove. You might be surprised, though, that some of your friends and family will be happy for you when they hear that you're eloping.Based on our experience as elopement photographers and our conversations with couples who have eloped, we are sharing our advice about how to approach the conversation.Elopements are NOT some sort of rebellious way of saying "screw you" to the people you care about. If an elopement is the best thing for you to do on your wedding day, you shouldn't let anyone stop you from doing it.You can be gentle in how you tell people, but always be decisive. Don't let them make you second guess yourself.
Should you elope?Society expects every couple to have a big wedding, but what if that's not right for you?We have talked to so many couples who are thinking about eloping but just can't decide, and here's the thing - elopements aren't for everyone. It's such a momentous occasion in your life, and you should be careful to make the decision that is BEST for you and your soon-to-be spouse. If that's eloping, great. If you want a big wedding, fantastic!Helping you decide: wedding vs elopementEven though we photograph elopements for a living, our goal is never to convince a couple to elope. Our goal is to help couples make the right choice for them.It's YOUR decision. Nobody else's.In this episode, we're talking about some questions that might be helpful as you try to decide if eloping is right for you, some general ideas to consider, and our experience in talking with other couples who have eloped.If you're trying to decide if you should elope, hopefully this will help!
If you're thinking about eloping, but you're not even sure what an elopement looks like... you're not alone.A LOT of people are confused about what it really means to elope, because they've never been to an elopement before. Episode 2: What does an elopement actually look like?A couple main points on today's episode of Elopements with The Pinckards:Elopements do NOT have a specific numerical guest-limit. You can invite some of the people closest to you and still elope.Eloping is more about the mindset than about the details of the day. There are countless things that you can do on your elopement day. Ask yourself, what would be the most exciting for you as a couple? Elopements can't be explained with a cookie-cutter approach!
We are The Pinckards - Adventurous Elopement Photographers! This first episode is all about us: how we met, our wedding, how we got into elopements, etc.If you are eloping (or thinking about eloping), our goal is to help you by providing some insights from our experience with elopements.
patreon.com/theinfluencerbreakdown With the signing of an executive order by Resident Donald Trump to ban TikTok if it does not sell its US operation to a company based in a different country should TikTok creators truly be worried? I’m this episode we will talk about the chances of this ban going forward, road blocks it will face, and if it is even legal or just. In the meantime Facebook has developed a TikTok copy cat called Instagram Reels. Will this new platform take off as top TikTok creators like Charlie D’Amelio, Dixie D’Amelio, Addison Rae, Zach King, Loren Gray, and others are allegedly being offered big bucks to make the switch? Can fear alone drive them to the new platform which is already based on the stable foundation of Instagram? Join us as we ponder the future of TikTok and Instagram Reels. Support this podcast
In this episode we are discussing Jake Paul, Logan Paul, and KSI using Boxing matches to build and expand each of their influencer careers. This time Jake Paul is Matching ex NBA Player Nate Robinson. They are fighting as the undercard fight to the upcoming comeback fight of Mike Tyson (who interestingly is also hosting Shark Week this year). Is boxing, or publicity fights a good way to grow your platform? We also discuss the issue of swatting on the internet. Recently professional Fortnite player for NRG, Clix, was swatting off stream. Past Swattings such as the 2017 Wichita Swatting resulting in unnecessary death's and 20 year prison sentences. Share this podcast with friends! Check out TheInfluencerBreakdown.com to become an official supporting our TIBP and become a TIBP VIP!! Support this podcast
Jeffrey Star Canceled for racism Jackie Aina boycotts Morphe Morphe announces that they are ceasing all commercial work with Jeffrey Star Huge financial impact on Jeffrey Star's business Should "cancel culture" be going after companies like Morphe, who sponsor influencers who are being cancelled? 100Thieves and Neekolul100Thieves signs Neekolul 100Thieves is a gaming organization, but Neekolul is just a content creator Is this the start of a trend where companies will just start signing as many new creators as possible? Red Bull has already signed a Twitch streamer Shane DawsonSanders Kennedy makes up a story about Shane Dawson being investigated by the police He called the police department and then twisted / fabricated their response into something completely false This is what makes "cancel culture" so dangerous - people will stop at nothing to get views online Sanders Kennedy is still gaining followers, despite it being a complete lie Support this podcast
Shane Dawson Why he was canceled: Black face N-word Justifying pedophilia Talking about children in a very inappropriate way Making sexual comments about animals Consequences: Lost over 600,000 subscribers YouTube has pulled his monetization Target removed his book from their stores Morphe apparently removed his makeup line that he made with Jeffrey Star
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Dr Disrespect (real name is Guy Beahm) Twitch Following - 4.4m Subs - 21k 28k concurrent viewers First Streamer to hit 1 Million Followers
Esports Awards 2017 Streamer of the Year
In Late 2017 Doc admitted to cheating on his wife and in response chose to take a break from streaming to focus on his family
According to information discussed in a RollingStones interview in 2018 Doc’s family net worth was estimated around 3.5m
In June 2019 while live streaming at popular technology convention e3 DrDisrespect walked into a restroom. Twitch banned Doc for 2 weeks following this law breaking incident
On March 5th, 2020 DrDisrespect announced to his fans that he had brokered a multimillion dollar multi year extension to stream exclusively on Twitch A different Twitch Streamer known as Pokimane signed an exclusivity contract with Twitch at the same time reportedly worth around 4.5million per year
On June 25, 2020 Rumors began to circulate claiming Doc was permanently banned from streaming on Twitch. Twitch's official statement on the ban said "As is our process, we take appropriate action when we have evidence that a streamer has acted in violation of our Community Guidelines or Terms of Service. These apply to all streamers regardless of status or prominence in the community"
Most Recent Update - As of June 27th Twitch has not informed Doc of the reason for his ban.
On July 6th DrDisrespect potentially donated $50 to NickMercs, another popular Twitch Streamer and close friend of Doc. In the Donation Doc claims he was the scapegoat of Twitch.
Theories:
On June 24th years of accusations were gathered together and Twitch CEO Emmet Sheer was called out from a long history of ignoring sexual abuse claims, harrasment claims, and rasicm claims on the platform. Here is a snippet from a recent article by ScreenRant.com about this incident and Twitch’s response “Twitch has been called out for creating and Recently https://twitter.com/eshear/status/1275234049070526464 (Emmett Shear) has responded to the accusations being made against Twitch content creators on Twitter, saying that he has heard the complaints against his company and that he is sharing an internal email from Twitter in response. The email states that the allegations against his company as well as its business partners and affiliates are being heard and dealt with. It goes on to say that the company needs to create change, and that Shear has always wanted https://screenrant.com/twitch-mixer-streamers-advertise-channels-pon3d/ (Twitch to be a safe and positive space) for all. Shear also spends an entire paragraph expressing his apologies for everything that has happened and says that he cares deeply about this topic.” Support this podcast
How to begin on YouTubeListen to the TIBP VIP After Show here: www.patreon.com/theinfluencerbreakdown Talking Point 1: When and why to begin a YouTube Channel Focus on your long term passion What is your creative desire? Expandable income/network
Talking Point 2: What you need to begin a YouTube Channel How much should you spend on equipment? What gear should you prioritize for your new channel? What software is best for YouTube video editing?
Talking Point 3: How to begin a YouTubeChannel What makes a channel look good? What should be in your first video? How many social media platforms should you share on?
TIBP VIP After Show:https://my.captivate.fm/dashboard/www.patreon.com/theinfluencerbreakdown (www.patreon.com/theinfluencerbreakdown) Talking Point 4: What to expect from your new YouTube Channel Reasonable goals Monetization Growth Strategies
Talking Point 5: Our Experiences beginning YouTube Channels Talking Point 6: Why you should not start a new YouTube Channel Support this podcast
In this episode, Dan and Jacob talk about the success of Dude Perfect - a YouTube channel that consistently produces viral videos. To listen to the after show, go to: https://www.patreon.com/theinfluencerbreakdown Dude Perfect:FollowersYT - 52M (Most subscribed Sports Channel) 11B views +23k new subscribers each day Most viewed video 305M IG - 10.8M TikTik- 9.5M Facebook - 18M
Short FactsDude Perfect consist of Cory and Coby Cotton (The Twins) Tyler Toney Garret Hilbert Cody Jones They were college roommates at Texas A&M There was a sixth member (Sean Townsend) He is now a Doctor Collabs with the likes of Aaron Rogers, Chris Paul, Paul Rudd, Russel Wilson, Travis Pastrana, Dale Earnhart Jr, Odell Beckham Jr. Drew Brees, Serena Williams, Luke Bryan, Zac Efron… etc. Water Bottle Trick Shots was a point of explosion
StrategyExpansion Dude Perfect Tour Go Big (Book) The Dude Perfect Show (Nickelodeon) Nerf Line DP Clothing Documentary (Youtube Premium) Gaming Channel
Potential IncomeExtremely loyal fan base (Young) Family Friendly Content Large variety in revenue streams According to SocialBlade potential monthly income of $1 million from Adsense Brand deals potentially up to $100 million (Nerf) Estimated Net Worth of $35 - $64 million
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Our #BLM special highlights three relevant and forward thinking Black Creators. Each of the Creators; Marques Brownlee (MKBHD), Andrew Bachelor (King Bach, and Courtney Blacher (TheWorldInFourDays) has proven themselves as outspoken supporters of the Black Lives Matter Movement and who have individually build incredible platforms which can now be leveraged. From Tech Youtuber, to Vine / TikTok Comedy Star, to Family Blogger and Instagramer today's episode covers a whole range of the Influencer spectrum. We encourage you to educated yourself and seek out organizations to financially support who are creating change for BLM. Mentioned in this episode are Blacklivesmatter.com and SoulFireFood.org Become a TIBP VIP to access the weekly aftershow through TheInfluencerBreakdownPodcast.com or Patreon.com/theinfluencerbreakdown. Speak on BLM movement
Creator One: Marques Brownlee (MKBHD) Youtube - 11.3m IG - 2.5m Twitter - 3.9m
Interview Accolades CEO of Motorola, Neil deGrasse Tyson, Will Smith, Elon Musk, and Bill Gates Arguably the most notable Tech Youtuber alive. In August 2013, https://en.wikipedia.org/wiki/Vic_Gundotra (Vic Gundotra), former Senior Vice President, Social for https://en.wikipedia.org/wiki/Google (Google), called Brownlee "the best technology reviewer on the planet right now" (Wikipedia)
Impressive Notes Professional Ultimate Frisbee Player
Impact on BLM Leveraged his platform for change Posted video “Reflecting on the Color of My Skin” Shares EXTENSIVE list of Black Youtube Creators in Description UrAvg Consumer (Tech), CalebCity (Comedy), Roberto Blake (Business), Jacques Slade (Shoes), Krystal Lora (Tech), LamarrWilson (Comedy/Tech), TechMeOut (Tech), Morgan Cooper (Filmmaking), Zach Anderson (Tech), StarTalk (Science), Miles Somerville (Tech), RDCworld1 (Comedy), Trevor Wentt (Lifestyle), Ska Tune NEtwork (Music), Victor Kamanga (Tech), Jarvis Johnson (Commentary), Flossy Carter (Tech) Message of It is worse to not speak up then to lose your platform
Creator Two: Courtney Blacher (World in Four Days) IG - 42k
Self proclaimed “Black Mom Blogger” Creator of “The World in Four Days” travel and lifestyle Mother and Daughter blog
Impact on BLM Notably vocal about the BLM movement “It blows my mind that people can understand the trauma of long term domestic violence but can’t seem to wrap their heads around a century of oppression and being made to feel like you’re less.” Partial Quote from Instagram
Creator Three: Andrew Bachelor (King Bach) Tiktok - 18m IG - 19.7m Vine - 11.3m (#1)
Crossover success with many film roles including shows such as House of Lies, Key & Peele, The Walking Dead
Impact on BLM Transformed his personal platforms to BLM platforms $250,000 Donated towards BLM through Axe
Dialogue Impact of the internet on the platforms of Black Creators Signoff with Donation links reminder to share and subscribe
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Addison Rae is the 4th most-followed creator on TikTok, and the official TikTok account is one of the only accounts ahead of her. In this episode, Dan and Jake talk about how Addison Rae went viral and how much money she might be earning. Listen to the after-show here: https://www.patreon.com/theinfluencerbreakdown (https://www.patreon.com/theinfluencerbreakdown) Addison Rae
Followers TikTik- 44M (Fourth Most) YT - 2.25M IG - 19M Twitter - 2M
Short Facts 19 Years Old Born In Louisiana Started TikTok in July 2019 Moved to LA to to pursue Tiktok Joined the Hype House Creator Collective in LA which is a collective of young creators and the name of their LA mansion. The Hype House is most known for hosting the D’Amelio Sisters and Addison Rae. Known for Dancing Seven Youtube Videos Did a YT Collab with James Charles Does 1-3 TikToks per day Very Chill vibe
Strategy Family signed with talent agency WME in early 2020 WME is a giant talent agency that owns companies such as Zumba Professional Bull Riding Miss Universe UFC Expansion to Multi Platform Personal Style Youtube Channel According to a Jan 2020 Interview with HollyWire “Well, I actually downloaded the app in July, made a post with a friend, and literally out of nowhere it got ... 93,000 likes, and I was like woah. I like this!" Mariah Carey liked one of Addison’s early TikToks that included one of Carey’s songs.
Potential Income Average 20m views per Tiktok Released Merch Aggressively sold by WME Plenty of Branded Posts 4/30 5/2 5/6 5/8 5/12 5/14 5/16 According to TikTokersBio.com $4m net worth $350k per week $1.34m per month $21k per sponsored Tiktok
Replicability Viral Fame cannot be duplicated It can be worked towards It can be taken advantage of Working with a Talent Agency
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Siobhán Odwyer is an Instagram influencer, artist, and graphic designer. She has grown her IG account to 84,000+ followers and is successfully monetizing her platform. She joins us to talk about what her life looks like, how she got started, and how much Instagram influencers can realistically make each month through sponsorships, brand deals, and other forms of monetization. Support this podcast
Cole and Sav LaBrant are YouTube influencers who met each other after growing large followings on Vine and Music.ly. In this episode, we discuss how this couple, along with their daughters Everleigh and Posie, have been so successful on social media. We also discuss how much money Cole and Sav might make from their YouTube channel, how you can replicate their success, and what sets them apart from other YouTubers. https://www.patreon.com/theinfluencerbreakdown (Listen to our after-show here!) https://www.patreon.com/theinfluencerbreakdown Cole & Sav Labrant Following: The Labrant Fam YT- 11.8m (3.5b views) IG- 1m FB- 1.4m
Cole IG- 5m Tiktok- 13.8m Twitter- 800k
Sav IG- 6.4m Tiktok- 20.5m Twitter- 700k
Everleigh - 6 years old YT- 3.2m IG- 5m
Posie - infant IG- 1.7m
Total 71.3m
History: Cole and Sav were two young creative people who first saw growth on the popular short form platform Vine and musically. Coles vine boasted over 6m followers. Today Cole and Sav are known as Christian social media influencers. Faith is a central part of their brand. One central peace of their story is is Savs daughter Everleigh who she had at 20yo 19yo Cole met 23yo Sav and 3yo Everleigh and they began their journey together in 2017
Unique Factors: Family vlog Individual brands Multi platform success YT, IG, books, tiktok, vine, film (Jurassic world fallen kingdom)
Potential Income: 130m monthly YT views - according to social blade possibly 500k per month Adsense Brand deals - expand opinion Naibuzz.com 12m estimated net worth Support this podcast
In episode 2 of The Influencer Breakdown Podcast, we are interviewing Austin Belcak about how to grow a following on LinkedIn. Austin has almost 200k followers, and he has successfully turned his social media following into a thriving business. He shares his expertise as a LinkedIn influencer, talking about what it takes to create valuable content, monetize your following, and build a large audience. Business-focused QuestionsHow does LinkedIn help you earn a living? How long did it take before you started to see LinkedIn working effectively for you? When you started being active on LinkedIn, did you expect it to be as fruitful as it has been? What were your intentions when you started? How quickly did your LI following grow? Did you work hard for the growth, or did it just happen? What are some things that you did to grow your audience? Lifestyle-focused QuestionsWhat does an average day in your life look like? Normal 9-5, flexible schedule, non-stop work? What does your process look like for the inspiration / creation of your content? Who do you follow on LinkedIn that you learn a lot from? What are the pros and cons of growing a platform on LinkedIn? What advice would you give to people who want to grow an audience on LinkedIn?
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Charli D'Amelio posted her first video on TikTok last May (2019), and she now has over 53 million followers. In addition, she has 3.6 billion likes on her TikTok videos, 17 million followers on Instagram, 1.5 million on Twitter, and 3.75 million subscribers on YouTube. Altogether, Charli has a combined following of over 75 million. There are a few takeaways that are really interesting about Charli D'Amelio's success on TikTok. First of all, her production quality is not overly impressive. She films multiple videos in the same outfit with poor video and audio quality, which doesn't fit into the mold of many successful content creators. Especially on YouTube, to gain 3.75 million subscribers in a year, you usually need to have unbelievable production quality. Yet Charli has become a successful social media influencer without fancy equipment or a film crew. Secondly, Charli's success on TikTok has been contagious. Her entire family has built an impressive audience, and it has likely changed all of their lives. Dixie D'Amelio has 22.5 million followers on TikTok, and her video was on the trending page of Google when we recorded this episode. Their parents even have millions of followers on TikTok. Third, Charli is working with an agency that likely helps her receive a significant income through her social media platform. Some estimates, which are largely based off of assumptions and guesswork, suggest that she could be earning upwards of $50,000 per brand deal. As a 16-year-old, that amount of money can easily set her up to retire early if she is smart with it. Lastly, Charli's success on TikTok has already helped her break through to other more impressive audiences. For example, she was recently a guest on Jimmy Fallon's Tonight Show and The Ellen Show. She has also done collaboration videos with James Charles, a beauty industry influencer, and Noah Schnapp from Stranger Things. Overall, Charli D'Amelio's success on TikTok is impressive and exciting, because it shows that there are still opportunities for talented creatives to become successful by consistently producing content online. We say helloIntro to Charli D’AmelioGot famous through dancing on TikTok 5/30/2019 First Tiktok 53m Tiktok Followers 3.6b Tiktok likes 17m Instagram followers 1.5m Twitter followers 3.75m YouTube Combined - 75.25m followers Contagious FameDixie D’Amelio 22.5m Followers on Tiktok 9.3m on Instagram .5m YouTube 1m Twitter Combined - 33.3m
Family official 8.5m
Dad 4.5m TikTok 790k on IG Combined - 5.25m
Heidi D 4m TikTok 650k IG Combined - 4.6m
Combined Family Social Following of 118.5million
Production QualityImpressive how successful she’s been Charli has 7 YouTube Videos Audio quality 3-4 TikTok videos in a row in the same clothes Defying standard formula for success
Crossover FameTonight Show (2x) Live with Kelly and Ryan Youtube special with the Ellen Show Collabs with Noah Schnapp (stranger things) and James Charles Part of a full production movie Star Dog and Wonder Cat Released this past December Potential IncomeFamily’s following is larger than the superbowl viewership Superbowl ads cost $5.25m for 30 seconds According Jade Darmawangsa (Dar-muh-wong-suh) She could be making around $50,000 per brand deal
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