The Grafted-In Marketing Podcast With Gary Morris: Recent Episodes
Gary Morris
The Grafted-In Marketing Podcast With Gary Morris focuses on direct response marketing methods that drive revenue and create scalable and predictible marketing results. Heavily influenced by direct response marketers like Jay Abraham, Dan Kennedy, David Ogilvy, Joe Polish, Dean Jackson, Gary Halbert, Clayton Makepeace, and others.
In this episode, I share why I think direct response is superior to institutional brand marketing and how those who produce that type of content can make themselves and their clients a ton more money.
Looking forward to talking to the copy man himself, Kevin Rogers. Learn the art of creating the right offer.
https://copychief.com/
In this episode, I discuss some of the first steps I take when reviewing business websites. If you are worried you are losing customers or wonder why people aren't contacting you on your website, it might be this reason...
In this video, I chat with Bond Halbert. Bond is a well-known copywriter and author. Bond has worked with some of the biggest names in the industry of direct response marketing. He is also the son of the late great Gary Halbert.
Listen as we discuss why you should, as a business owner, think like a copywriter.
You can purchase Bonds books on Amazon... https://amzn.to/30aUfVG
In this conversation I talked with Trevor "ToeCracker" Crook on marketing, direct response, copywriting, and much more.
As a business owner, avoid "brand exposure" terms unless you're making at least $100M in sales per year. It's a waste. You can do it but do it on the backs of direct response, predictable ROI's. You can find that one marketing investment that can change your life.
So you own a business and you struggle in sales. I get it. We need to understand both sales and copywriting to grow. Everte Farnell knows this pain well.
On this episode of Leveraged Online, you'll hear how Everte kept getting in second place and sales and what he discovered about 1st place and a bunch of other gold you shouldn't miss. Find out more at graftedin.io
Find out more about Everte at...
https://recessionrescue.co/
http://www.evertefarnell.com/
https://www.facebook.com/everte.farnell
THE DIRECT RESPONSE MARKETER
morrismarketing #directresponse #digitalmarketing
Gary Morris: The Death of The Digital Marketer Explained
• What does it mean to be a "Digital Marketer" (DM)?
• What is the evolution of someone in this field?
• Why is it so important for business owners to NOT let the DM run all their marketing?
• What are Micro verse Macro campaigns?
• What is a Direct Response Marketer (DRM)?
• Why you shouldn't get suckered into terms like "brand recognition" or "brand awareness"!
• How should you think of marketing as a whole going forward?
marketing #brand #branding #digital #advertising #socialmedia #influencermarketing #contentmarketing
Today on The Leveraged Online Business Marketing Podcast, we're talking with Nancy Wilk, from the infamous Appomattox, Virginia.
Part of Nancy and Don's business is renting out their facility for weddings, and we had a really interesting conversation about where to find your target market when it seems you need to search everywhere.
It's really is about finding the right fishing hole. We uncovered a few spots they should be casting their line.
It's a great time because large facilities (the usual competitor) can't open so essentially they have an open door to getting noticed if they market right, now.
If you have a facility you rent out even as a developer, this could help you think through finding a target market to reach out to.
In this episode, Dan and I discuss breakout industries in light of Covid-19 and how to find the businesses that are thriving. You can find this video on Grafted-In LLC youtube channel.
Listen in as we talk about branding and marketing. Our respective worlds and how they can collide in a unified way to satisfy our clients. A great spirited conversation where we found some common ground and differences.
You don't want to miss this episode if you...
Own a business
Stuck at home
No idea how to market your business now
Wasn't sure how to market your business before
Sick of hearing that everything is hopeless
These episodes are designed to break the noise and give you hope with down to earth strategic ideas to move the needle forward.
Keep an eye out for tomorrow's Leveraged Online episode with my guest Steve Sipress.
This one will be an eye-opener.
Leveraged Online Episode 3: In this episode, I chat with attorney Ben Glass on the importance of mindset and community for business owners.
Leveraged Online Episode 2: In this episode, I go over what I think is the most important piece of data you should know pre and post a coronavirus economy.
Leveraged Online Episode 1: In this episode, I go over what I think is the primary area business owners jump over when thinking through how to market. We often treat marketing like a one size fits all prescription. It doesn't work that way. You need to first understand your Unique Selling Proposition, Target Audience, and last of all your Method of Delivery. Enjoy!