Leading Local Insights: Recent Episodes
BIA Advisory Services
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in political campaigns and small market opportunities as compare to large markets.
Rick provides insights on how geofencing enables stations to deliver targeted ads, citing relevant examples such as Chuck E. Cheese's localized efforts in San Francisco. Nicole and Rick then analyze radio's enduring role as a trusted medium in political advertising and identify the business verticals driving revenue growth in smaller markets.
This episode offers valuable perspectives for those interested in the future of local radio. Discover how adopting the latest technologies can position stations for success in a changing media landscape. As BIA continues to collaborate with RAB and local radio sellers, we look forward to exploring more opportunities for growth and innovation.
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. With BIA projecting $11.7 billion in 2024 political ad spending, CTV/OTT is getting more of the increased ad spend.
Crone breaks down the Biden-Harris and Trump-MAGA campaigns' strategies, showing how redistricting and voter apathy impact spending. Crone also highlights how the flexibility and precision of CTV and OTT makes them ideal for campaigns and unique ballot initiatives that seek to hit specific voter segments. Hear about what’s happening in Nebraska, Montana, and other pivotal battlegrounds, where CTV and OTT platforms are proving invaluable as traditional media saturates. Tune in to hear about the shifting landscape of local political advertising.
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The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
Listen as Nicole and Steve discuss:
- BIA’s new (and increased) political ad forecast projections driven by heightened fundraising.
- How Kamala Harris might utilize inherited campaign funds differently from the Biden campaign.
- Financial dynamics of pivotal Senate races in Montana, Ohio, and Arizona, and their effects on voter turnout.
- Importance of traditionally blue and swing states and why the Ohio Senate race could break spending records.
- Growing influence of state Supreme Court and legislative races on local political advertising.
This episode touches on the evolving landscape of political advertising, and sets the stage for the next episode, where trends in CTV and OTT political spending will be explored.
Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, is joining forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all. From the factors fueling the spending spree to the daily shifts in where campaigns are placing their ad dollars, they dive into it all. As Passwaiter says, “Buckle up – it's going to be a wild ride!”
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key takeaways and offer their optimism around the industry’s readiness to embrace new technologies.
The BIA team discusses how ATSC3 and AI implementation is moving from buzzwords to real-world applications. They also examine the auto industry and the advanced tech vying for space in the complex dashboard arena. Plus they discuss the new possibilities for radio in light of the FCC’s approval of over-the-air geotargeting for FM stations. At the heart of it all, Christina, Nicole and Rick explain that we are witnessing the integration of advanced technologies that are driving a significant evolution of audience behaviors and advertiser expectations simultaneously. This excitement has captured the industry’s attention and definitely won’t stay in Vegas!
The episode a must-listen for anyone interested in the intersection of media, technology, and community.
Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which is buoyed by political advertising, now pegged at $11.1 billion. Plus, hear how Connected TV (CTV)/Over-The-Top (OTT) platforms are impacting the campaign trail, offering data-driven, high-quality avenues for even the smallest players to get their message across.
In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segments and optimize those buys, CTV is benefiting from significant tailwinds in 2024.
Premion’s head of sales, John Vilade joins BIA’s Leading Local Insights podcast for a discussion about where CTV is headed in 2024. John has a solid sales leadership background in linear, CTV, programmatic, and ad tech with positions at Premion and also with earlier leadership positions at NBCU, Hulu, Discovery Networks, and TRUSTX.
Topics covered include CTV political spending, FAST services and CTV, buyers’ intentions for local CTV in 2024, and audience currency and attribution.
In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels.
They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of continuously changing consumer behaviors, which includes how Gen Z is rediscovering the allure of physical mail.
As Loeffler explains, direct mail bridges the gap from browsing to conversion by delivering tailored content and deals that resonate with consumers across various demographics.
Listen now and download (here) a recent survey of local businesses and their plans and priorities for advertising in 2024.
BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the rise of social platforms like TikTok, the influence of consumer behavior on media, and the popularity of short-form videos. In this fast-paced roundtable discussion, the team covers key subjects related to business categories and media trends.
Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? RMNs are transforming the local advertising landscape, and industry titans like Amazon and Walmart are leading the charge.
In this podcast, BIA’s Rick Ducey and Leyla Chatti analyze RMNs, dissecting its allure to retailers, consumers, the investment dynamics, and the key players shaping this landscape. Plus, they compare and contrast retail media networks against traditional paid media platforms. Listen now to hear how traditional paid media platforms like radio and TV can form symbiotic partnerships with retail media networks to boost their digital ad spending.
Download the report, Retail Media Networks (RMNs): A Local Perspective, here.
What does the future hold for local news and sports? As the world shifts to streaming, the answer isn't as straightforward as you might think.
We discuss this complex topic with our guest Alan Wolk, co-founder and lead analyst at TV Rev. The author of the report, "TV Rev’s Perils and Promise in the Age of Streaming," Alan has been working with stations to help them redefine what success looks like in this space.
During this podcast, Alan offers his take on the possibilities available for local TV groups to blend their linear and streaming platforms to reach audiences of all ages. He also touches on the game-changing implications of geo-targeting, and the pressing need for a cross-platform currency and consensus on audience measurement.
Listen now to this engaging discussion focused on possibilities of the near future.
BIA welcomes Kevin Ruppenthal, Director of Operations at SpectraRep, and John McCoskey, Chief Operating Officer of SpectraRep to discuss CPB’s Next Generation Warning System Grant Program. This grant presents an important and immediate opportunity for local broadcasters. Year one of the grant is a $40 million program available to public broadcast television and radio stations for funding equipment upgrades with a focus on enhanced alerting and warning capabilities, including ATSC 3.0 for television stations.
Listen now to learn about the grant’s goals, what’s covered and who’s eligible. Kevin and John also explain the three steps to follow immediately to apply by the deadline. More details on applying here.
Todd Handy, Chief Revenue Officer at SEBPO, and BIA’s Rick Ducey unpack the ongoing transformation of local media companies to cross-media advertising platforms in this enlightening podcast discussion.
Listen to hear how media companies can scale revenue, save on expenses, and succeed for advertising clients. Todd discusses how media companies can leverage business process outsourcing to generate revenue and maximize performance. He also shares a real-life example of a local media company netting over 50% digital revenue and delivering robust performance metrics.
A well-respected executive, Todd was Beasley Media Group’s first Chief Digital Officer before SEBPO. At Beasley, he led the company’s fast-growing digital media business, realizing a 165% increase in digital revenue over three years. In addition to his role at SEBPO, Todd is a member of the Local Media Association’s Board of Directors, serves on various sales and digital marketing advisory boards, and is a former member of the Local Media Consortium’s Executive Committee.
BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies - were reasons behind the adjusted estimates.
In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunities for the second half of 2023.
BIA’s Nicole Ovadia, VP Forecasting & Analysis, is interviewed by BIA’s Director of Data Insights & Client Relations, Mark Dugan.
In this first episode of Verticals in the Spotlight, BIA analysts focus on two large and important verticals for local advertising – Mattress & Sleep Centers and Furniture Stores.
Listen now to hear how these verticals have recovered from the pandemic, the top media channels attracting the most advertising dollars for each vertical and what opportunities are emerging for local sellers.
Over sixty-five thousand people attended the 2023 NAB Show in Las Vegas April 16-19. NAB’s Centennial Show, the event covered the latest trends and innovations in the industry.
Get a perspective on three important topics from BIA’s Managing Director, Rick Ducey when he shares what he saw and heard around ATSC 3.0, hybrid radio, and AI. Rick explains what each means to the broadcast industry and what we can all expect next.
“Future forward” is the mantra of Sinclair’s COO and President of Broadcast. Rob Weisbord. This means taking care of business today but committing to believing in a future with significant opportunities that are possible to create.
In this podcast with BIA’s managing director, Rick Ducey, Rob shares his vision for how local TV groups can target not just TV spending but the full “share of wallet.” Local TV will be about a $19 billion business in 2023 according to BIA. However, all local paid media spending will total $165 billion. That’s the target Rob has for Sinclair. Getting there requires culture change, a unified ad platform, and dynamic pricing to maximize revenue yield. All while keeping an eye to the future for platforms like ATSC 3.0 that deliver new possibilities to provide enhanced services to traditional media audiences and advertising and opportunities to enter new markets.
Rob’s got a full plate from vision to implementation and shares how he sees it all happening in this thought stimulating podcast episode.
Roger Lanctot, Director, Automotive Connected Mobility in the Global Automotive Practice at TechInsights, joins our podcast this week to talk about the intersection of connected cars and local ad-supported media. For starters, just as Google has found great value in targeting ads based on intent derived from signals in user searches, so too does the car generate contextual signals that can be used to target ads. Roger spoke about how Mercedes is working with Google to unbundle some of their tech so it will work with its MBOS – Mercedes Benz Operating System. This novel partnership is an important waypoint in creating more media functionality in connected cars. Roger also spoke about innovations for in-car radio such as Xperi’s DTS AutoStage and GeoBroadcast Solutions’ ZoneCasting as further examples of creating more ad-supported functionality for in-car users looking for their favorite local media.
In this episode, BIA’s Leyla Chatti speaks with Timur Yarnall, co-founder of Neutronian, to discuss the implications of media privacy and data compliance in the local advertising space. Both Chatti and Yarnall examine leading trends in Martech and address the use of AI in an environment where privacy is constantly challenging targeting abilities and impacting the effectiveness of local advertising.
Yarnall, a subject matter expert on data, is a seasoned and successful executive and technology entrepreneur. He has co-founded four start-up companies focused on data privacy and consumer trust, including his most recent projects Neutronian and Neeva.com. He also co-founded MdotLabs, which was acquired by ComScore, an advertising and media evaluation company.
BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this vertical, but Mobile, TV Digital and Radio Digital are all growing.
Listen to this podcast now to get top takeaways from one
of BIA’s most popular reports on local advertising. BIA analysts share the
company’s expectations for advertising spend across media channels and identify
the top spending sub-verticals within Home Improvement.
Clients can download the full report from BIA ADVantage. The report can also be purchased in here. (Podcast listeners: enjoy promo code
PODCAST10 to save 10% on the price.)
In this podcast, BIA’s Managing Director, Rick Ducey, and Lynn Claudy, SPV Technology at NAB, discuss the winding road for ATSC 3.0, where the industry is advancing and where it needs help particularly from the FCC. Claudy also profiles all the Next Gen sessions, events, and booths at the NAB Show taking place in Las Vegas April 15-19, 2023.
Lynn Claudy sits in a leadership role at the intersection of ATSC3 technology development and market rollout with his positions at including NAB (SVP Technology), ATSC (immediate past chair), and the FCC (Tech Advisory Council) among other industry affiliations.
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC1 services to free up other spectrum to introduce ATSC3 services. At some point the stations acting as “lighthouses” to serve as a common host for a market’s ATSC 1.0 service will also transition to ATSC 3.0 for a complete cutover to the new NextGen TV service as it is branded in the consumer market. Listen now to get an update on industry activities.
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising content. For maybe a quarter of the cars on the radio with HD Radio receivers, images can also be sent. As radio searches for new pockets of revenue growth opportunities, in-dash visual ad inventory is becoming a thing for major groups.
Quu’s CEO Steve Newberry joins us for this podcast episode to explain the visual radio ad ecosystem and opportunities local radio stations can target with this technology.
2023 brings new services and new revenue opportunities in the world of datacasting across broadcast television. BIA is forecasting $10 billion in non-core revenue in the local TV industry by 2030 (over and above advertising and retransmission revenue). Is the industry on the path to that revenue potential? What advancements are happening in datacasting to lead the way there?
Our guests are experts in broadcast, ATSC, and NextGen television. John McCoskey, COO of SpectraRep along with SpectraRep President Mark O’Brien, bringing you a conversation about the current state of datacasting services and new, non-core revenue opportunities for television stations.
In this podcast, BIA’s VP of Forecasting Nicole Ovadia shares her advertising expectations for Over-the-Top (OTT) local advertising this year. Then she asks Rick Ducey, BIA’s Managing Director, a series of questions we get a lot when analyzing this growing media channel.
Listen now to hear about the verticals investing in OTT advertising, the distinctions between OTT and CTV, the increasing connections between OTA TV and OTT and how OTT is being sold.
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down” that offers captivating insights into what it takes to be an entrepreneur through good and bad times.
Best known as founder and CEO of Emmis Communications, Jeff’s winding career has taken him from law school to radio station ownership and to Major League Baseball team ownership.
In this podcast, Tom asks Jeff to share some of his “rollercoaster” experiences including his creation of the first all sports radio station (WFAN in NYC) which wasn’t a huge hit at first, to creating award winning rock stations, like KSHE in St. Louis, and how he created a diverse collation of programming to attract young adult contemporary listeners (KPWR in Los Angeles) that delivered the right notes, no pun intended, to become consistent 10 share station.
Jeff and Tom also speak to the chaotic on/off love relationship Wall Street has had with the radio industry over the years and radios continuing value within local communities.
For anyone aspiring to be an entrepreneur, Jeff shares countless lessons from his decades of experience both on this podcast and in his book, which can be purchased on Amazon here.
In this third, and final, episode of the New Year, New Insights podcast series, BIA analysts focus on two large and important verticals for local advertising – Finance/Insurance and Education.
Listen now to hear how the economy, inflation and digital trends are affecting each vertical and what opportunities are emerging for local sellers in 2023.
In this second episode of the New Year New Insights podcast series, BIA analysts focus on two substantial verticals for local advertising – Restaurants and Legal.
Listen now to hear how the economy, inflation and digital trends are affecting each vertical and what opportunities are emerging for local sellers.
There's a lot of questions regarding how the economy, inflation and other factors will affect local advertising in 2023.
BIA is going to tackle as many concerns as possible in a podcast series we’re hosting in January: New Year New Insights. Each episode will provide insights and recommendations around key business verticals for local advertising in the January podcast series.
This first episode covers two of the powerhouse verticals for local advertising: Auto and Retail. Listen now to get estimates on overall ad spending, how trends (like EVs) are driving ad spend and how holiday shopping is shaping expectations for the new year.
As the new year starts, there’s a heightened focus on what it will take to succeed this year, especially with concerns about the economy.
Get actionable insights on how to set yourself up for success during these uncertain times by listening to this podcast with BIA’s Nicole Ovadia, VP Forecasting and Analysis, and C. Lee Smith, CEO of SalesFuel.
Nicole and Lee identify strategies that can be used to improve sales outcomes immediately. They also offer suggestions on how to answer advertisers when they ask questions like: “What’s the best way to advertiser in a recession?” and “Sales are down, so should I cut my ad budget?”
There is tremendous movement and change around the rise of automation in the buy-sell workflow for local television. In this podcast, BIA’s Rick Ducey, talks with expert industry advisor Kevin Gallagher to get his perspective on this topic from an agency perspective.
Kevin has deep agency experience, leading local investment planning and activation at major media buying agencies including Spark/Publicis, Starcom/Leo Burnett while working with major clients such as GM and Comcast. His expertise includes identifying current trends and evolving best practices for Local TV currencies, omnichannel approaches, inventory management, data/attribution models and media buying software tools.
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Auto supply chains, inflation and a potential recession are all concerns that will continue into the new year.
With that backdrop, BIA has issued its 2023 U.S. Local Advertising Forecast, a significant gauge on how the economy will affect overall local advertising nationwide and within local markets.
Listen to this podcast to hear BIA’s CEO & Founder, Tom Buono, and Nicole Ovadia, VP Forecasting and Analysis discuss the firm’s expectations for next year, the current state of digital advertising, and vertical ad spending.
For more public findings from the 2023 Forecast, click here. The BIA ADVantage platform has been updated both with the nationwide and local market forecasts. Clients can login here.
BIA has been closely examining the growing investments in Over-The-Top (OTT) and CTV. To look at it from an industry expert perspective, BIA held executive interviews while writing the report, The Local Programmatic Marketplace: OTT and Digital Reach Extension Channels.
In this podcast, BIA’s Leyla Chatti and Rick Ducey share top findings from the interviews to offer insights into current observations around the state of programmatic buying in the OTT and CTV ecosystem. They also discuss the business verticals most interested in buying this type of advertising.
This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space.
Hosted by BIA’s Nicole Ovadia and Rick Ducey, this podcast was originally recorded for the TVB and posted on their Thought Leadership Podcasts. Listen now to get BIA’s view on the following key questions:
- What’s driving OTT’s tremendous growth?
- What are the opportunities and challenges for OTT as it continues to grow?
- Looking ahead to 2024, will OTT be a significant player in Political spending, and can it compliment TV OTA here?
- How do local sellers and broadcasters compete in this space with all the giants already out there?
As the holiday season approaches, all eyes are on Retail stores and their outlook for ad spending. In a two-part report series, BIA examines what the larger retails outlets (i.e., Clothing Stores, Department Stores, Home Centers, and others) and specialty stories (i.e., Electronic, Furniture, Jewerly, Sporting Goods and more) will spend across different media to attract consumers.
In this podcast, BIA’s Senior Media Analyst, Leyla Chatti, discusses BIA’s forecast and findings for the Retail industry with Mark Dugan, Director of Data Insights, and Client Relations at BIA. They examine the impact of inflation on this year’s holiday selling season and explain BIA’s estimated ad spend for 2022 across traditional media and digital media.
Mark also shares the best opportunities for local sellers, including the growth of OTT in these categories and how OTT can be used to increase local revenue.
Interested in accessing the full report? BIA ADVantage clients can login to download. Reports can also be purchased on our cart. Enter the promo code HOLIDAYRETAIL50 to purchase both for the price of one.
Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) accounts for about $8 billion in advertising to reach local audiences. It’s a growing channel according to BIA’s forecast estimates and one that is capturing a lot of attention recently.
In this podcast, we speak with Talon America’s CEO Jim Wilson to get his insights into the make-up and operation of the out-of-home advertising ecosystem. He shares his perspective on key trends to keep an eye on in this fast-evolving space covering OOH advertiser types, measurement, cross platform buying opportunities and 2023 opportunities.
In this podcast, BIA’s Leyla Chatti talks with Walt Horstman, the Senior Vice President, and General Manager at Xperi, about CTV. They discuss how CTV is providing advertisers with targeting and customization solutions for their TV messages.
Horstman shares his vast experience about CTV and the streaming space to explain what is possible right now and the unique value proposition CTV offers advertisers. He also examines the key challenges for marketers as they add CTV commercial inventory into their television campaigns.
Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it’s a lot to think about.
In this podcast, MadHive’s Joe Marino shares his insights on how despite the complexity, programmatic actually simplifies and empowers the cross-platform advertising market.
Hear from the front line about recent developments in ATSC 3.0 or NextGen TV datacasting. BIA’s forecast is that by 2030, the local TV industry’s ATSC 3.0 infrastructure will generate about $10 billion in non-core revenue that is additive to advertising and retransmission revenue. How will the industry get there.
Our guest is an expert on the topic of local television, ATSC, and NextGen, Mark O’Brien, who is the President and CTO of SpectraRep. SpectraRep is one of the few firms working with local TV stations to generate datacasting revenue. O’Brien shares his perspective of what’s next for local television when it comes to broadcasting and non-core revenue opportunities.
The deployment of addressable video ad delivery has had many flavors like local ad-supported VOD on cable system platforms, digital video, OTT/ CTV and national linear addressable TV.
In this podcast, Larry Allen, VP & GM, Data & Addressable Enablement at Comcast Advertising, speaks with BIA’s Rick Ducey to assess all the different forms of addressable deployments. He also discusses the impact of measurement on the adoption of addressable and explains the trends now occurring to get to a converged TV landscape.
Listen to get a sense of addressable terminology and its applicability in the media ecosystem.
Since negotiations for the 2022-23 Upfront began, there have been lots of media articles crowing about how well the broadcast and cable networks did in the Upfront. On average, so the trade publications tout, there have been CPM increases in the high single digits - year to year – and marketers and their agencies have incorporated more third party and first party data analysis as part of their evaluation process than ever before.
In this podcast, our guest Tom Ziangas, SVP of Revenue & Strategic Research at Crown Media, shares his insights on the Upfront negotiations. An expert in monetization strategies, the setting of industry standards, cross-platform measurement and attribution methods, Tom offers a unique take on the outcomes from a research perspective that also offers keys for future Upfronts.
Every month, Vevo reaches 25% of the audience in their U.S. and worldwide markets through OTT/CTV, making them a 24/7 linear programming platform.
In this podcast, BIA’s Leyla Chatti speaks with Kevin McGurn, President of Sales and Distribution at Vevo, to discuss how music distribution has evolved in the digital landscape and how they’ve successfully used OTT/CTV distribution strategies to build a leading music video platform. McGurn also touches on the opportunities for local advertisers.
To examine local OTT directly, BIA recently released a new research report with Vevo, OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends. The report shows that BIA forecasts just over $2 billion in OTT advertising in 2022, and why and how it’s fair to make the claim that the sheer number of impressions makes local OTT/CTV competitive with, but also complementary to, both linear TV and digital advertising.
CTV is a very hot topic these days. In this podcast, our guest Brian Hunt, head of OTT and CTV Advertising for Sinclair discusses the planning and execution of CTV campaigns.
CTV has exploded over the past few years nearly doubling the local revenue it pulled in nationwide since 2019.
In this podcast, Brian shares with us the strategy and inception of Sinclair’s major CTV platforms. He also gives us his insight into the planning and execution of CTV campaigns, and the advantages and disadvantages of managed service vs self-service campaigns.
Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM.
CTV leads the way in cross-screen video and TV innovation for marketers and agencies seeking to define and activate specific audience segments.
In this podcast, BIA’s Managing Director, Rick Ducey, speaks with Samsung Ads’ Justin Evans, Global Head of Analytics and Insights help us understand the emerging TV ecosystem and achieve better performance across linear TV, OTT, digital and mobile.
You will also hear Justin’s ideas about TV Everywhere apps and his thoughts on “currency”.
Every day, AdImpact tracks more than 6,000 political advertising campaigns and, recently, announced ad detection on streaming devices. They are also a new partner with BIA providing TV political ad data in BIA ADVantage.
In this podcast, BIA’s Nicole Ovadia speaks with Kyle Roberts, CEO of AdImpact and CEO of Smart Media Group. With these two roles, Kyle has an insider’s perspective on Political advertising. He discusses how Political advertising has grown to the levels it has and how much longer this growth can go on. Also, with Political spending increasing on OTT and CTV, Kyle explains how political advertisers are addressing cross-platform measurement and analysis.
You will also hear Kyle’s ideas about how broadcasters can provide the biggest positive impact for Political advertisers.
After a rigorous survey of media companies and an economic analysis in the first part of 2022, BIA has adjusted its overall expectations for U.S. local advertising revenue for 2022. The company now estimates $167.4 billion for the year, which is down $5.9 billion from the original estimate. However, BIA sees positives for ad revenue, with the overall spending increasing by over $14 billion from 2021. Positive ad drivers this year include political, several leisure categories, and online gambling.
Listen to this podcast to hear BIA’s Nicole Ovadia and Mark Fratrik share their outlooks on the economic factors that drove the changes, an overview of the changes, and top media channels and verticals in 2022.
The NAB Leadership Foundation’s goal is to attract, train and develop the future leaders in the Broadcast Industry.
In this podcast, BIA’s Nicole Ovadia speaks with Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer. They discuss the programs offered by the NAB such as the Technology Apprenticeship Program, Broadcast Leadership Training Program, and the Media Sales Academy, which focuses on college Junior and Seniors.
Listen now to hear about new offerings from the leadership foundation and how they are working to develop new important solutions for the broadcast industry. You will also hear Michelle speak about how the NAB’s Diversity Program is working to increase diversity in media.
Attribution is one of the leading topics today yet there’s much to unpack about its implementation, execution, efficacy, and reporting.
In this podcast, BIA’s Nicole Ovadia speaks with Brian Page, Managing Director of Scripps Octane, to level set expectations around attribution by reflecting on key campaign attribution discoveries. They also discuss common misconceptions and objections that advertisers and their agencies often have around attribution, explaining the challenges facing buyers and sellers of TV for both national and local advertising.
As you’ll hear Brian explain, “when it comes to advertising, it's not about the impression, it's about the results, ‘Attribution’.”
NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being expended with Black Owned stations.
The first of its kind, the report delivers summary statistics and granular details useful for marketers, agencies, policy makers, broadcasters, and other industry leaders. It includes a detailed analysis of Black Owned radio stations, including specific station revenue and audience metrics.
In this podcast, BIA’s Managing Director, Rick Ducey, speaks with NABOB’s President and CEO Jim Winston about key findings from the report and the impact it can have as NABOB looks to engage with the advertising community to do significantly more business.
The Audio market is experiencing a resurgence with skyrocketing interest in podcasts and streaming, as well as listeners returning to local radio stations. The pandemic had its impact on local radio, but as this medium has done over the past 100 years, local radio is innovating, and holding its own. The market is shifting to digital platforms and once again, local radio is determined not to be left behind.
Get a glimpse of what the future holds in this podcast discussion with Neuhoff Communications’ COO, Mike Hulvey. He joins BIA’s Managing Director, Rick Ducey to share his views on the future of local radio.
The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how recent developments from Canoe is delivering a quality TV experience for viewers and revenue optimization for TV networks.
Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms. The company is owned by Charter, Comcast, and Cox.
The podcast is moderated by Rick Ducey, BIA’s Managing Director, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM.
The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront.
This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the three factors good currency needs to encompass: methodology, transparency, and alignment and representation.
It also answers some key questions: Who is going to pay for these changes, how is all of this going to change this year’s upfronts, and how do these new approaches give more stability to the smaller players?
A consummate data storyteller, Lisa is a seasoned media researcher with over 25 years’ experience. She has worked with many high-profile media brands, including America Online, CBS, AMC Networks and A&E TV, as well as measurement provider, Comscore.
Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM.
In 2022, broadcasters are close to launching commercial applications of ATSC 3.0. Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode data that can pass through set-top box and HDMI connections. With watermark capabilities on LG NEXTGEN TVs, cable networks and regional sports networks can join local TV stations and national networks in planning to bring interactive capabilities to the living room. The watermarks enable the broadcasters to provide the same interactive experiences for over-the-air and non-over-the-air viewers. As these two-way interactive capabilities of NEXTGEN TV expand to additional households, consumers will enjoy more customized and localized experiences resulting in personalized broadcast television.
Rick Ducey, BIA’s Managing Director, discusses this valuable tech for broadcasting with Richard Glosser, Head of Business Development at Verance Corporation. Mitch Oscar, Director of Advanced Advertising Strategies at USIM, also joins the discussion.
BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution. Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution. Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers. Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM.
BIA speaks with Ken Little about how cable advertising grew from its early “highwater” mark of reaching $8 million in sales to what BIA estimates will be a $6.3 billion market in 2022. Ken started in cable with Group W Broadcasting and Cable in 1985 and then spent most of his career with Ampersand (aka NCC Media). In a fascinating discussion BIA’s Rick Ducey joined by co-host Mitch Oscar, Ken shares a behind the scenes look at the cable business, the growth of advertising and how data and technology evolved to sow the seeds of today’s advanced television ad platforms as they evolved from “sequential advertising” to addressable ads.
The advanced television sector has evolved from addressable advertising to cross-platform identity graphing, audience deduplication, frequency capping, incremental reach, optimization, and attribution. Prasad Joglekar has spent 15 years in this space and offers his unique perspective.
In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barkeris leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a strong track record of success in developing and implementing revenue-generating technology solutions.
In this podcast, BIA’s Rick Ducey is joined by Mitch Oscar, advanced TV director for USIM, to explore the world of virtual MVPDs and how Philo in particular is achieving success.
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical, before and after the COVID pandemic. Suzanne discusses BIA’s overall spend ad forecast estimate for the vertical, comparing 2019 to 2022. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.
Bruce Friend, Chief Revenue Officer for Screen Engine/ASI, has long specialized at the crossroads of the entertainment and research industries. In his current role, he oversees the development and go-to-market strategies for all new Screen Engine/ASI survey-based and big data research products and services, as well as the overall growth strategy for the business. BIA’s managing director Rick Ducey is joined by BIA advisor and advanced TV strategist Mitch Oscar to talk about the theatrical film industry, film goer audience and marketing research and what we can expect to see in 2022 from the film industry in terms of film output and marketing investments.
The real quarterbacking for the Super Bowl started as the game finished. That’s when everyone examined measurement around ratings, national and local advertising outcomes, the effect of the Olympics on the Super Bowl (and vice versa) and more.
So how did it all turn out? What are the takeaways? That’s a focus of this podcast, where our guest speaker, media research analyst, Brad Adgate, discusses live sports programming trends in advertising, media, and audience measurement.
Adgate, who works for several top tier ad agencies and cable networks, shares his expert opinion with BIA’s Rick Ducey to discuss the real numbers around the Super Bowl (ratings were way up compared to 2021), the dominance of the Super Bowl on the local video landscape, and what it all means to the NFL for the 2022 season.
As more states legalize Online Gambling, ad dollars flowing into this area offer new sources of local ad revenue.
In this episode, Mark Fratrik, Chief Economist for BIA, breaks down the ad forecast for Online Gambling this year. Overall, we estimate over $1.6 billion will be spent across 16 advertising channels. Traditional channels will account for more than $2 out of every $3 dollars spent by advertisers. As usual, due to the nature of marketing and promoting a new service, advertising tends to rely heavily on traditional channels like over-the-air television and radio, cable, and print to get the message out to a large audience. Listen now to hear how this area is growing quickly and the opportunity it offers to local sellers.
BIA forecasts local video will reach $40.5B in 2022. Of the six channels that comprise local video, local TV over-the-air (OTA) is the dominant local video channel with $23.2B.
However, the local video advertising market is becoming more competitive with PC or Laptop, Out-of-Home (OOH), and mobile video. While this means the shares of local TV and cable system advertising are eroding, they are still used as part of media advertising mix by many different types of advertisers. In this podcast, BIA’s Rick Ducey explains the current situation and anticipated trends for local video.
After taking all continuing COVID effects into consideration, BIA estimates $173.3 billion in total local advertising this year. That is a $17.8 billion increase from 2021. So, who’s spending these ad dollars?
Get a CEO perspective on local advertising in this podcast. BIA’s CEO Tom Buono, and SalesFuel’s CEO C. Lee Smith, discuss their expectations for the Finance, Retail and Automotive verticals. Each has strong implications for 2022, while also being the top spenders in the PC/Laptop media channel. According to BIA estimates, PC/Laptop* is projected to experience a tremendous growth rate of 11.8 percent through 2026 making it an important channel to monitor.
(Note: This discussion is a continuation of the kickoff webinar for the 2022 Winning Local Media Sales series both firms are hosting together this year. Stay tuned for upcoming webinars on www.bia.com.)
- PC/Laptop includes all revenues generated by online companies selling locally targeted advertisements to be displayed on a PC/laptop.
The Automotive Market has undergone some major disruptions throughout the pandemic. In 2022, with supply chain issues getting ironed out and pent-up demand by consumers, Automotive advertising spending is forecast to increase 39.6%, but still $3 billion behind 2019 spending.
Listen to this podcast to hear Mark Dugan, a consultant for BIA, share insights on Automotive advertising spend in the key media channels and tips for media sellers to increase their revenue in the Automotive vertical.
Local TV is estimated to generate $23.3B in 2022. Key verticals for this media channel include political, gambling ads, and auto. Plus, the growth of CTV is having a positive effect.
Listen to this podcast to hear BIA’s Rick Ducey and Mark Fratrik share data highlights from BIA’s ad forecast, along with insights and recommendations for local TV.
The radio industry is morphing into the “audio” industry as leading groups reach across broadcast and digital platforms to reach and serve audiences and advertisers.
In this episode, our guest is Pierre Bouvard, chief insights officer for Cumulus Media/Westwood One. He offers a sense of what he’s seeing in the marketplace and where we’re headed in 2022. He describes the strategies and data driving the industry transition from “radio” to “audio.” Plus, he shares compelling data about how local audio is finding strengths even as the pandemic keeps going on. Listen now, and you’ll also hear five specific recommendations for strategies to successfully advertise in local audio.
For a moment this summer, the world started to return to normal and then Delta hit fast and hard impacting travel and all types of activities and now Omicron is surging. On top of Covid issues, major supply chain issues continue, and labor force issues are being felt throughout local, impacting many businesses including restaurants and the hospitality industry. On a bright note, political is anticipated to very large next year and other bright spots are surfacing that will affect ad revenue across the country for all media channels.
In this podcast, BIA’s CEO, Tom Buono, discusses BIA’s December update to its 2022 U.S. Local Ad Forecast. He explains the economic drivers underpinning the estimates and what’s causing shifts in local advertising, most notably for TV, Radio and OTT.
SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps and media sales managers including broadcast TV, cable, radio, newspaper, magazines, direct response and those how have more than half of their revenue from digital sources. Key points in the discussion include revenue trends; sales management perspectives on challenges and opportunities leading sales teams; and a view from on the ground media sellers.
The local video market has been upended by pandemic-induced consumer media changes. There’s a shift toward impressions-based trading, IP device-based measurement, and data science evolutions for targeting and attribution. In turn, there are significant paradigm shifts in building, targeting, and activating consumer segments and attributing campaign performance. In this podcast Rick Ducey and Mitch Oscar share thoughts and take-aways from a recent BIA webinar they co-hosted on these topics with a leading panel of industry executives.
BIA has been documenting the shift to digital ad spending yet local radio continues to show strength in the market as radio groups add podcasting, streaming and other digital solutions to their mix of services.
Audio, in its various forms, has become cool in today’s market with marketers and agencies showing greater interest in integrated audio platform activations. In this episode, Rick Ducey, BIA’s Managing Director, explores audio first marketing strategies, audio amplification, engaged impressions and the future of the audio audience with Idil Cakim, Senior Vice President, Research and Insights, Audacy.
The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending.
Then, there’s the stand-out: Tesla. Tesla is delivering inventory with giga factories in Austin and Berlin, increased sales, higher stock prices, and a new partnership with Hertz. Plus, they’ve done it all without a dollar of advertising. The smart car of the future is bringing together advertising technology, changing in-car consumer behaviors, and a desire for marketers to reach consumers in cars. This all begs the question will cars evolve as the latest advertising platform?
BIA’s managing director, Rick Ducey, discusses what’s next for automotive with Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics. Listen now.
Diversity, Equity and Inclusion initiatives are improving the outlook for career and ownership opportunities for many in the local media industry. Since 1986, as a leading public interest tech organization, MMTC has fought for equal access and representation in tech, media, and telecommunications through opportunity creation, awareness building, and advocacy. Bob Branson accepted the leadership at MMTC in June 2021 and joins us to share his vision for MMTC and update us on its programs and initiatives, especially as they revolve around initiatives for racial justice in media.
In this podcast, BIA’s CEO and Founder, Tom Buono looks ahead to 2022 to offer five keys to find success. It’s all about following the money, and Tom explains the share of ad wallet across media to identify opportunities.
While covering the local advertising marketplace, Tom specifically drills into local broadcast television to share ad revenue insights from his keynote address at TVB Forward that took place September 30.
Listen now for valuable intelligence about what to expect next year.
One of the fastest growing local ad platforms is premium video programming delivered Over-The-Top (OTT). National networks and local TV groups have developed direct-to-consumer OTT services that are ad-supported and have enjoyed successful growth since the start of the pandemic.
According to BIA’s estimates, the local OTT ad market is over a billion dollars already and fast growing. However, it is a complicated ecosystem particularly for local businesses to navigate.
In this podcast, BIA’s Managing Director, Rick Ducey, talks with Brian Hunt who is the Head of CompulseOTT and Sinclair OTT/CTV. They discuss how to navigate the OTT opportunity and solutions that are simplifying how to successfully target local viewers in OTT.
In this week’s episode of Leading Local Insights, BIA’s Chief Economist and SVP Mark Fratrik discusses the company’s new 2022 U.S. Local Ad Forecast. Mark examines a few of the reasons why BIA is increasing its total advertising estimates by nearly $4 billion dollars for next year.
Mark discusses how national and local retailers, the automotive industry and a significant political season will drive a lot of local ad spending. Listen to the podcast for more insights and details on BIA’s latest estimates for 2022.
BIA recently updated its auto advertising estimates to examine how issues like a shortage of semiconductor chips, supply disruptions and increased consumer demand for new cars are affecting the automotive industry.
In this second automotive podcast on Automotive, BIA’s Suzanne Ackley, Senior Research Analyst, examines the top advertising channels for automotive businesses. Of the 17 different media channels that BIA covers, Suzanne will reveal the 9 that will increase their spending in 2021.
Suzanne also discusses how Google My Business profile is a game-changer for the paid search space as it relates to automotive, and she provides an significant local selling tip.
A worldwide shortage of semiconductor chips has brought auto car production to a virtual halt. Pile on supply disruptions and increased consumer demand for cars, and there’s genuine concern about the unusual challenges the automotive industry is facing and the effect on local sales.
To examine how the current market situation is affecting Automotive ad sales, BIA’s Suzanne Ackley, Senior Research Analyst, discusses important takeaways from BIA’s latest automotive ad revenue forecast for 2021 in a podcast series.
This first podcast covers which auto businesses (sub-verticals) are spending significant ad dollars this year and offers key strategies to identify the best opportunities right now in this vertical.
Then, stay tuned for a second podcast discussion on automotive where Suzanne looks at the top advertising channels for this industry.
Healthcare advertising took a nosedive in 2020 due to the constraints across the industry during the pandemic. BIA believes the ad spend in 2021 will definitely be better but still somewhat strained as the pandemic continues to put strains on hospitals, physicians, dentists and more in this vertical.
In this podcast, BIA’s Suzanne Ackley, Senior Research Analyst, examines how ad dollars are spend across the Healthcare vertical and explains the split between traditional and digital media. She also shares 2 key strategies for local media sellers selling into or expanding sales opportunities in this vertical.
In this podcast, BIA’s VP of Insights & Analytics, Celine M, talks with fashion expert and buyer, Tania Sterl, Founder, Sterl on Style, Personal Stylist, Fashion Expert, Speaker, Published CoAuthor. Tania’s expertise of buying both from retail and online fashion houses gives her a unique purview of what clothing and shoe retailers are thinking right now, what types of advertising they want to do and what pain points they need local media sellers to help them solve.
Listen to the podcast now as Celine asks key questions that will give local media sellers an inside tract on how to approach potential retail clients and how to extend advertising and value to current retails clients.
This year, BIA and SalesFuel have partnered to produce a monthly Digital Event Series that track the digital ad spend by important verticals.
In this podcast BIA’s CEO Tom Buono is joined by SalesFuel CEO C. Lee Smith to review key takeaways from the verticals covered in the first half of the year (i.e., Home Services, Restaurants, Tier 3 Auto, Realtors, Hotels and Museums, Lawyers & Accountants and many more.)
As Tom and Lee will discuss, most verticals still have a heavy reliance on traditional media, with spend mostly going to direct mail, TV OTA and Radio OTA. But there are strong shifts to other key media like mobile, over-the-top (OTT), and online all while consumers are looking more to areas like podcasts, digital coupons, online social posts to find out about services and products.
In this podcast, BIA’s Managing Director previews the updated OTT forecast along with the company’s OTT webinar on July 28, 2021. Gathering a diverse panel of experts, the webinar will focus on key OTT issues including addressability, reach extension, frequency capping, de-duplication, and campaign attribution. Listen now to get a sneak peek into the OTT update.
In July, BIA released a new advertising forecast for 16 media and 95 business categories. The updated forecast for 2021 takes into consideration the improving economy and the changing trends in how consumers are consuming media that accelerated during the pandemic.
In this podcast, BIA’s Chief Economist and SVP, Mark Fratrik explains the different impacts on ad revenue expectations for different media like direct mail and television and what he sees as potential growth opportunities for the rest of the year.
According to Redfin, home prices nationwide this year are up 14.4% year-over-year, yet the number of homes for sale fell 49.6%. It’s an active business vertical giving local sellers immediate selling opportunities.
In this episode of Leading Local Insights, we offer an excerpt from BIA’s June Digital Series Webinar covering Real Estate. It features Celine Matthiessen, VP of Insights and Analysis, who examines the overall ad spend projection for this year and next and the traditional and digital ad spend in two important sub-verticals: Realtors and Real Estate Developers.
Want to know more about our upcoming Digital Event Series? Find the full line up here: https://bit.ly/2021DigitalSeries.
The NAB commissioned BIA to estimate the revenue local broadcasters are losing when their news and other local content appears in Google Search and Facebook News Feeds. Local broadcast news is highly consumed, trusted and valued information. Yet it is costly to produce, and its consumption (and the ad dollars that support it) is shifting to technology platforms where broadcasters cannot fully recoup their investment.
In this podcast, BIA’s Rick Ducey and Mark Fratrik explain their findings from their expansive discussions with top executives at local radio and TV and share BIA’s revenue estimate of what broadcasters are losing annually. It’s a big number. Listen now.
With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant,a digital marketing services firm. Brock explains how agencies like AdCellerant are being asked about identity graphs, audience targeting and the new age of privacy. Brock also offers his best advice on how marketers are dealing with privacy and the future of data.
In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the state of the industry right now and what the industry can expect for the rest of the year to show where there are upticks in ad spending. He also explains why digital/online is a very bright spot for local radio.
In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media can help broadcasters achieve audience development and revenue growth goals for their digital news if done correctly. The problem is most broadcasters have not developed a core set of best practices to get the most out of social channels. Listen now for Wilson's recommendations for broadcast news operations to more fully monetize this premium content.
This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they explore how media companies should adjust their pricing policies and build rate cards to reflect the current state of the advertising business as the economy shifts and clients start coming back into advertising post pandemic.
Listen to BIA’s Managing Director, Rick Ducey, discuss effective SEO tactics for local news publishers with search expert Andrew Shotland.
In this episode, Rick and Andrew discuss the new special constraints when it comes to SEO that news publishers must know about and plan for. Listen to the podcast to learn three major topics: (1) trends in news SEO, (2) actionable tactics you can take with your team, and (3) how to prepare yourself for the future.
Listen to BIA’s Chief Economist and SVP, Mark Fratrik, explain how legal Online Gambling in several U.S. states is presenting a new opportunity for local ad revenue.
In this episode, Mark explains BIA's new coverage and analysis of the Online Gambling vertical. He discusses the opportunity it presents to local sellers and the anticipated ad spend across different media. The vertical will become part of the local media marketplace that BIA will continue to track and estimate.
In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the March webinar covering Road Trips. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend around verticals (i.e., hotels and motels, museums, historical sites, gambling facilities, and motor vehicle dealers) that will be spending dollars to lure people back on the road this year.
Want to know more about our upcoming Local Digital Event Series? Find the full line up here: https://bit.ly/2021DigitalSeries.
In this episode, BIA's Managing Director, Rick Ducey, discusses the trends in the local Financial Services market. He covers BIA's forecast for financial services spending, the impact of the coronavirus, and provides take-aways for several of the nine sub-verticals BIA covers in its Financial Services forecast. These sub-verticals range from insurance and banks to investment and retirement businesses.
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical. Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad forecast estimate for the vertical. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.
Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet.
In this episode, Tom discusses how radio and television are now part of a larger video marketplace where they find their competition not just against their own, but media channels like audio streaming and online video services. Tom explains how understanding your position in the marketplace will guide you to better manage to competition and increase your share of the ad wallet.
In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the February webinar covering the super vertical Home Services. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend for four important Home Services sub-verticals: Lawn & Garden, Plumbers & HVAC, Flooring, and Other Building Services.
Want to know more about our upcoming Local Digital Event Series? Find the full line up here: https://bit.ly/2021DigitalSeries.
In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets into some consumer and industry trends. Finally, how OTT and ATSC 3.0 might work together in the future.