The Customer Catalyst: Recent Episodes

Daniel Bausor

The Customer Catalystwith Daniel Bausor and Chris Adlard is a specialist podcast for business leaders who want to survive and thrive in the new Customer Economy. Power has shifted away from corporations into the hands of the customer. Businesses see this as a wakeup call for change, as summed up by the US business roundtable announcement in 2019 led by Forbes. In this round table, over 180 CEOs from major organisations, such as Apple, JP Morgan Chase and Bank of America collectively agreed that their companies’ main objective was no longer purely about shareholder value. Instead, their core purpose needs to centre on ‘investing in employees and delivering value to customers’.

The podcast is based on ‘The Customer Catalyst – how to drive sustainable business growth in the Customer Economy’ shortlisted for the 2020 Business Book of the Year. Business and thought leaders in the book are interviewed by the co-authors, Daniel and Chris about how they are driving a ‘C-change’ around customers in their organisations to deliver sustainable business growth. They include Signify (formerly Philips Lighting). the world leader in lighting, to customer success Titan, Gainsight; video conferencing giant, Zoom; Microsoft; Starling Bank, the digital bank and London Stock Exchange’s LCH Clearing.

Website: thecustomercatalyst.com

Twitter: @TheCustCatalyst; @danielbausor

View Details

Organisations the world over are facing the paradigm of how to drive sustainable business growth in the new Customer Economy.

Co-author, Daniel Bausor interviews Ian Hunt, Chief Customer Officer at Close Brothers, the leading merchant banking group where he has pioneered customer insight & voice of the customer programs as a foundation for growth.

@danielbausor @thecustcatalyst @ianthunt #VoiceoftheCustomer #CustomerInsight #CCO #banking #financialservices

Carry on the conversation with us on

  • The Customer Catalyst Community: https://customercatalyst.influitive.com/forum/
  • Twitter: https://twitter.com/thecustcatalyst
  • Linkedin: https://www.linkedin.com/company/thecustcatalyst

View Details

Organisations the world over are facing the paradigm of how to drive sustainable business growth in the new Customer Economy.

Co-author, Daniel Bausor interviews Horst Schulze, the godfather of customer-led culture and former CEO of the Ritz-Carlton Group. He famously coined the phrase, ‘Ladies and gentlemen serving ladies and gentlemen’ as the mantra for the hotel chain’s focus around guest service.

@HorstSchulze @danielbausor @thecustcatalyst @RitzCarlton

Join our Customer Catalyst community at https://customercatalyst.influitive.com/forum/ to continue the conversation about all things customer-led

View Details

Customer Success is of the moment in the new Customer Economy where retaining customers has never been more important.

Co-author, Daniel Bausor interviews Christina Kosmowski, Global Vice-President for Customer Success & Services at Slack, the phenomenally customer-led tech collaboration platform which is the fastest growing enterprise software company.

Christina is a trailblazer not only at Slack and Salesforce but throughout her career even at University with the emergence of women’s soccer. Christina has led customer success at Slack, breaking down business siloes to collaborate and present a single view of the vendor to customers.

You can also, read Christina's story at Slack in the customer success chapter of the #businessbook 'The Customer Catalyst - how to drive sustainable business growth in the Customer Economy'

Christina Kosmowski will be giving a keynote with her vision for customer success at the virtual #CustomerCatalyst Conference. This is the world's first conference on customer-led growth which is free to attend on 18th November 2020: http://ow.ly/sdaZ50C5WS8

@danielbausor @thecustcatalyst @SlackHQ @ckosmowski @WileyBusiness

View Details

Organisations the world over are facing the paradigm of how to drive sustainable business growth in the new Customer Economy.

Co-author, Daniel Bausor interviews Gordon Wilson, CEO at Advanced, the UK’s third largest software and services business which is owned equally by BC Partners and Vista Equity Partners, the number one global Private Equity Firm for the last 19 years representing over 60 software, data and technology-enabled companies, 200 million users and 70,000 staff making it the 4th largest software company in the world.

Advanced is a UK tech success which has used technology to benefit its customers and drive its growth plans. It has a bold mission to be the best software business in the UK defined by the value it delivers to its customers.

Gordon sits on the board of techUK, the CBI’s South East Council and works with Advanced as a proud patron of the Prince’s Trust whose aim is to help vulnerable young people get their lives back on track.

You can read Gordon’s story in the Technology chapter of The Customer Catalyst: https://thecustomercatalyst.com/buy-the-book/

@thecustcatalyst @advanced @techUK @CBItweets @danielbausor

View Details

Co-creation is where it’s at for the most successful organisations in the new Customer Economy.

Co-author, Daniel Bausor interviews Remco Ducchart, the Format Development Manager

at Dutch supermarket chain, Albert Heijn part of retail giant, Ahold Delhaize. With Remco’s help, Albert Heijn is a shining example of co-creation, literally! Remco is the brainchild behind co-creation with Signify (formerly Philips Lighting), the world leader in lighting & how they’ve co-created a new store lighting experience for customers across Europe. Remco talks about an intriguing career from tax lawyer to store format designer and customer experience innovator.

@danielbausor @thecustcatalyst @albertheijn @AholdDelhaize @deBijenkorf @SignifyCompany @WileyBusiness

View Details

Organisations the world over are facing the paradigm of how to drive sustainable business growth in the new Customer Economy.

Co-author, Daniel Bausor interviews Dan Steinman, chief evangelist of Gainsight, the tech titan which created the whole new business category of Customer Success. Also, as a former chief customer officer at marketing automation company, Marketo Dan tells his story of how he became a customer champion and his take on customer-led growth.

@danielbausor @thecustcatalyst @dantsteinman @gainsighthq