Become a Media Maven: Recent Episodes
Christina Nicholson
If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to dominate media platforms. So get ready to become a Media Maven on your website, social media, on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more.
Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.
If you’re not familiar with Atomic Habits, here’s a crash course:
James Clear wrote this book and introduces “The Four Laws of Behavior Change”.
The four laws are:
- Make it Obvious
- Make it Attractive
- Make it Easy
- Make it Satisfying
Those four things to remember in each law are:
- Cue
- Craving
- Response
- Reward
These things can help build good habits and break bad habits habits.
Then, Clear describes “Habit Stacking” and “Environment Design”.
The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.
Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.
There is a long-term impact of adopting atomic habits.
That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.
For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.
I also want to hear about your own habit-building experiences and what is working for you.
Okay, let’s go!
In this fourth part of the series, I’ll share my notes and lessons from the fourth section: Make it Satisfying
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Today, I will let you know what I highlighted and why in part three of this Atomic Habits series.
If you’re not familiar with Atomic Habits, here’s a crash course:
James Clear wrote this book and introduces “The Four Laws of Behavior Change”.
The four laws are:
- Make it Obvious
- Make it Attractive
- Make it Easy
- Make it Satisfying
Those four things to remember in each law are:
- Cue
- Craving
- Response
- Reward
These things can help build good habits and break bad habits habits.
Then, Clear describes “Habit Stacking” and “Environment Design”.
The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.
Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.
There is a long-term impact of adopting atomic habits.
That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.
For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.
I also want to hear about your own habit-building experiences and what is working for you.
Okay, let’s go!
In this third part of the series, I’ll share my notes and lessons from the third section: Make it Easy
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
This is the first book I’ve read twice.
The first time I listened to it.
This last time, I read it with a highlighter.
Today, I will let you know what I highlighted and why in part one of this series.
I’m doing this selfishly because I think this is a great way for me to retain what I read.
I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank.
So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.
If you’re not familiar with Atomic Habits, here’s a crash course:
James Clear wrote this book and introduces “The Four Laws of Behavior Change”.
The four laws are:
- Make it Obvious
- Make it Attractive
- Make it Easy
- Make it Satisfying
Those four things to remember in each law are:
- Cue
- Craving
- Response
- Reward
These things can help build good habits and break bad habits habits.
Then, Clear describes “Habit Stacking” and “Environment Design”.
The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.
Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.
There is a long-term impact of adopting atomic habits.
That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.
For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.
I also want to hear about your own habit-building experiences and what is working for you.
Okay, let’s go!
In this second part of the series, I’ll share my notes and lessons from the second section: Make it Attractive
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
This is the first book I’ve read twice.
The first time I listened to it.
This last time, I read it with a highlighter.
Today, I will let you know what I highlighted and why in part one of this series.
I’m doing this selfishly because I think this is a great way for me to retain what I read.
I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank.
So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.
If you’re not familiar with Atomic Habits, here’s a crash course:
James Clear wrote this book and introduces “The Four Laws of Behavior Change”.
The four laws are:
- Make it Obvious
- Make it Attractive
- Make it Easy
- Make it Satisfying
Those four things to remember in each law are:
- Cue
- Craving
- Response
- Reward
These things can help build good habits and break bad habits habits.
Then, Clear describes “Habit Stacking” and “Environment Design”.
The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.
Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.
There is a long-term impact of adopting atomic habits.
That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.
For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.
I also want to hear about your own habit-building experiences and what is working for you.
Okay, let’s go!
In this first part of the series, I’ll share my notes and lessons from the first section: Make it Obvious
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her.
She asked me a bunch of questions about the most overlooked and free way to find more clients.
Unfortunately, LinkedIn Live audio events don’t automatically save on the platform, so I recorded it and am playing it here on my podcast for you to listen to.
For more on my book and show notes for past episodes, visit BecomeAMediaMaven.com.
Don’t forget to connect with Jessica Terzakis on LinkedIn here: https://www.linkedin.com/in/jessica-terzakis/
She offers:
💥 2-day virtual retreats to get you from idea to a fully outlined quality course
💥 1-1 done with you course creation support
💥 Small group programs to help create, launch, and fill your course or group coaching program
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live.
If you’ve thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value.
Thanks for rolling with all the nature sounds and my unorganized thoughts on my morning walk.
For more on Anna David’s helpful course, check out Legacy Launch Pad Publishing here.
For the book, visit Become a Media Maven here.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
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- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I am thrilled to announce that my new book, Become a Media Maven, will be published next week.
After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route.
In this episode, I share the 5 reasons behind my decision.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
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Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast.
Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses.
In this episode, he shares the five growth levers and uses the example of building a newsletter to get specific on each topic.
Follow @yongsoochung on X to learn more about Yong-Soo Chung.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Before recording this episode, I was one of those people who did not have a crisis communications plan.
Now I do… and you should too.
Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.
Then, when one hits, the five things to do to handle the crisis.
In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’re a team of 1 or 100.
We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise.
Click here to connect with Linda Zebian on LinkedIn.
Muck Rack helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work with KPIs. Check it out at MuckRack.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
So many people want to know how to do their own public relations… when they’re ready.
It’s shocking how many excuses I hear from people on why they’re not ready.
Not big enough. Not well known yet. Not making enough money. Don’t have a team. Still have a full-time job.
The beauty is, PR is what makes you all of these things.
Here’s how.
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Not big enough? Low on money. Need sales, need leads… need attention. That’s what PR does.
-
Not well known yet? Low on attention. That’s what PR does.
-
Not making enough money? Low on sales, need leads… need attention. That’s what PR does.
-
Don’t have a team? Low on clients. Need leads… need attention. That’s what PR does.
-
Still have a full-time job? Low on money. Need sales, need leads… need attention. That’s what PR does.
In this episode, I’m sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy.
Plus, I’ll give you four things to evaluate that will help you make your decision.
This week, I’m offering $200 off my Media Mentoring Program.
Plus, I’m offering something I’ve never offered before to people who join NOW.
It’s a mastermind call!
But, you need to join by Sat. Oct. 7th, 2023.
Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started!
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I’m going to break down the who, what, when, where, why, and how in this episode.
If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program.
We worked on her very first pitch together which turned into a live 5-minute TV segment.
To see that pitch, just visit TheExactPitch.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage.
I share this all the time with people.
It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update.
But instead of rehashing 35, I’m going to share the top 10 things to do.
If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you’re signed up at MediaMavenNews.com.
Speaking of my newsletter, I’m also going to give away a copy of Alex Hormozi’s new book $100M Leads, so make sure you’re subscribed for a chance to win one.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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- Website
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- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
In this episode, we're diving deep into the concept of contributed articles.
I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.
What exactly is a contributed article?
Why should you care?
I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.
Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact.
So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
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Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.Some things mentioned in this episode include:
- LinkedIn Post
- Castmagic
- Agorapulse
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
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- Website
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- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.
You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.
I decided to create a content flywheel on paper.
It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution.
Why content?
When I look at how I get most of my leads and my clients, it’s from my content.
Even if it’s not directly from my content, people look me up and check me out before deciding to contact me.
My content is a big factor in their decision.
So, this is a behind-the-scenes look at my content flywheel.
If you want to see what it looks like, log onto BecomeAMediaMaven.com and click on this episode.
You can also get the transcript for this episode and complete show notes there too.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.
Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily.
Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.
To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.
I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media.
In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.
I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.
First, they were ready for conversions. When you’re ready, do these five things.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR.
Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs.
By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag.
First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.
Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast.
The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage.
In this podcast episode, I explain why.
When you’re ready, here are three ways I can help you.
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Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!
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In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.
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Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.
Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them.
Some things and resources mentioned in this podcast include:
- Josh Spector’s Skill Sessions
- The Lab with Jay Clouse
- The Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.
Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media’s attention and improving your PR efforts.
Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.
What you’ll learn if you give a listen:
- How to create a PR plan as part of an overall marketing plan
- What role PR plays in personal branding
- What businesses should look for in a PR firm
Key takeaways from the episode and more about Christina Nicholson:
- Learn more about Media Maven.
- Connect on Facebook.
- Follow on Twitter.
- Connect on LinkedIn.
- Follow on Instagram.
- Email Christina@MediaMavenAndMore.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.
Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.
Some resources mentioned in this episode:
- Pumpkin Plan
- Superfans
- Influencer Entrepreneur Podcast
- @Jenny_Melrose on IG
- JennyMelrose.com
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about.
Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.
Listen to learn more about how to build an audience to grow your brand to help more people and make more money.
If you want to learn how to make money podcasting, check out his podcast courses:
- Power-Up Podcasting
- AMP'd Up Podcasting
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret.
They also hold you back from pitching to the media because you don’t think you’re ready or big enough.
I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and the positive impact it can have on your reputation, visibility, and overall success.
If you want to get started for free and you haven’t taken my hour-long masterclass, join at EarnMediaNow.com.
For a little more, get into my bootcamp at PitchPublicityProfit.com.
And of course, my Media Mentoring Program has it all. It’s a 10-week program that teaches you everything you need to know with accountability as you execute at MediaMentoringProgram.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam.
It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.
P: Paid
E: Earned
S: Shared
O: Owned
Whether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies.
Resources mentioned in this episode:
- Spin Sucks: https://spinsucks.com/
- My Newsletter: https://www.mediamavenandmore.com/newsletter/
- My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/
- The Media Mentoring Program: http://mediamentoringprogram.com/
- Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.
While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities.
By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks.
This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits.
By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success.
Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity.
Listen to what's on mine!
Resources mentioned in this episode:
- Check out my online course at MediaMentoringProgram.com
- Join my newsletter at MediaMavenAndMore.com/newsletter
- See how we can work together at MediaMavenAndMore.com/work-together
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry.
Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections.
Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients.
Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience.
Why you should be a guest on a podcast:
- To be introduced to new people
- Get leads
- To turn leads into sales
Biggest mistakes people make:
- The pitches are too long
- Talking points are too generic
- Pitches are too promotional
What to do instead? That's what this podcast is all about!
Resources mentioned in this episode:
My online “one-sheeter”
Pitch Publicity Profit Bootcamp
The Media Mentoring Program
The exact pitch I sent to Pat Flynn
35 Things to Do After You Earn Media Coverage
Try Agorapulse for free for 30 days
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Should you hire a coach or buy an online course? There is a big difference between the two.
Generally speaking, with a coach, you get more individualized help. With a course, it’s a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program.
I’ve done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions.
I do both. It depends on what my goals are at the time and what the content is. Every coach, mastermind, and course is different. What may be a fit one year won’t be the next year.
Some resources mentioned in this episode:
- Inside my 10 business coaching and mastermind decisions
- MediaMentoringProgram.com
- Book recommendation: Secrets of the Millionaire Mind
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business.
Let’s make sure that’s you instead of them.
Last week I talked about two ways to know if you’re ready for PR. Hopefully, you realized you are, so now let’s cover what you need to be ready to land coverage when opportunities come knocking.
These first two I will breeze by because I mentioned them last week.
- Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) For more on this from a media perspective, check out the first hour of Pitch Publicity Profit by clicking here.
- Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.
Now, you need to help the journalist do their job by:
- Being available ASAP. Willing to work fast.
- Having high-resolution images, low-resolution images. Use my link to try out Canva Pro for free to get these things in the right size and format in seconds.
- Camera and microphone - airpods and a cellphone work fine!
- Sharing power. I don’t mean the size of your audience. I mean the common courtesy to just share what is printed, published, or aired.
- The confidence to just do it. Go back and listen to or watch the episode from April 4th for help with this. If idiots can earn coverage, you can too.
Some resources mentioned in this episode include:
- 4 Ways to Beat Imposter Syndrome in Just 15 Minutes
- PitchPublicityProft.com
- 30-Day Canva Pro Trial
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.
People feel like they’re not ready because of their perception of what they see on the outside.
That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.
People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.
They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships.
If you answer yes to any of these questions, then you’re ready to earn coverage.
- Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) I also go into this topic in hour one of my 3-hour bootcamp, Pitch Publicity Profit.
- Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.
That’s it. That’s all you need to earn exposure.
That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales.
Getting attention is step one. You can’t have the other two without it.
Some resources mentioned in this episode:
- 4 Ways to Beat Imposter Syndrome in Just 15 Minutes
- PitchPublicityProft.com
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job.
I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different.
Not only is this advertising, but it’s tricky advertising.
While these pay-to-play appearances could impress people who don’t know any better, you’re better off just working a tad harder to earn a contributing role at a popular outlet. Then when you do, leverage that like I did when I contributed at Inc. Magazine.
Some resources mentioned in this episode:
16Places.com to become a contributor
MediaMavenAndMore.com/newsletter to join my newsletter
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.
They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that NO ONE WILL SEE IT.
This is why.
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The press release is copied and pasted. That’s it.
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The only way to see it is to have a long, convoluted URL.
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You don’t get any SEO love from the backlink.
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No one looks at the wires.
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You have to pay hundreds of dollars for it.
So what do you do instead?
You take the time to pitch strategically. To learn how to pitch join my FREE media masterclass at EarnMediaNow.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
In this episode, I’m going to share how I sold my business, Podcast Clout, and everything leading up to the sale.
I’ll start with
- how I got the idea in 2019,
- how I found people to build my vision,
- how I grew the company,
- and why I decided to sell it.
If you’ve built anything and wanted to try something new, go back to what you were doing before, or have just lost passion and interest in what you built, this episode will be very helpful and give you ideas on what to do to cash in before it’s too late.
You can check out Podcast Clout at PodcastClout.com and learn more about the man who helped me make it all happen, Walker Deibel by clicking here. For a copy of his book, Buy Then Build, click here.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind.
I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle up!
I’m not including online courses in this roundup. Those are one-and-done with lifetime access and are not as much as a time and financial investment.
But if you’re wondering, my favorite online courses include one about SEO by Brandon Gaille who now has RankIQ, and Justin Welsh’s on LinkedIn and content creation.
Back to business coaching and masterminding…
Resources mentioned in this episode:
- RankIQ
- LinkedIn Operating System
- Content Operating System
- Pitch Publicity Profit
- Media Mentoring Program
- Newsletter
- Media Maven
- Podcast Clout
- Christina All Day
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes?
Look no further because I get answers to those questions and more in this podcast episode.
Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets.
Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
- Visit her website at https://www.alicedubin.com
- Follow her on Instagram at @alicedubin
- Follow her on Twitter at @alicedubin
- Sonia Weiser’s Opportunities of the Week
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that follow button.
For more, visit MediaMavenAndMore.com/podcast.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.
One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists.
What does imposter syndrome look like?
You don’t give yourself credit. You may think it’s only a matter of time until the luck runs out, and you're exposed.
You’re in the forest, so you can’t see the trees. As more wins and accomplishments pile up, you aren’t able to clear the cobwebs and look at your achievements for what they really are.
Ask yourself this:
"If a stranger shared these accomplishments with me, would the logical conclusion be that they are all a stroke of luck and therefore a fraud?” Probably not.
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Maybe you have the curse of knowledge blindness.
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Maybe you don’t realize we are all constantly learning and can’t possibly know it all all the time.
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Maybe you need to take a beat to ponder your accomplishments.
-
Maybe you need to manifest being a big deal in real life… kinda.
-
Get your wants and goals in order
- Think about them via a vision board, positive affirmations, etc.
- Surround yourself with others doing it, listen to podcasts, join masterminds, etc.
- Execute.
Your thoughts will influence your words, which determines your actions.
Thoughts > Words > Actions
Some call it manifesting. I call it getting off your ass and making sh*t happen.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful.
I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR strategy.
1. You don’t get back to us when we need you to.
The media works on deadlines, so we need to hear from you ASAP. Many times, they take what’s first and won’t wait for what’s best. Also, don’t no-show an interview… because you won’t have another one.
2. You don’t keep us in the loop.
You know your industry better than we do, so fill us in when big things happen in your niche or at your company so we can spill our news story wheels to see how we can weave you into the narrative and get it some coverage. It could be very helpful to us if you keep an eye out for story ideas!
3. You have unrealistic expectations.
There needs to be more education in this industry because it’s wild how many people think a.) it’s easy to get wherever you want when you want, b.) how deserving they are to get wherever they want when they want.
4. You don’t speak in soundbites or good quotes.
A good soundbite is an animated 15-20 seconds of you saying something of value that adds to whatever is being discussed. Think of it as a passionate conversation, not an infomercial. Just because you’re high up on the totem pole at a company, doesn’t mean you’re good at this. Comfort is key.
5. You don’t understand the news.
It’s not the media’s job to give you a free commercial or promotion. There is a big difference between what is paid and what is earned. Earned media is always going to answer the questions reporters are asked in their morning meeting about why a story is being covered now infront of their audience.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do.
To dive deeper into how it works and how people make living as Instagram influencers, I'm resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and shares her experience as an influencer and a coach to future influencers.
Christina is a social media influencer, online educator, and digital marketing expert.
After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers.
She has been featured on CNN and Forbes and was a speaker at AdWorld and StartUp Grind.
Find Christina on Instagram at @christinagalbato.
For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
Warren Buffett said it takes 20 years to build a reputation. That means PR is a long-term game - not a sprint, but a marathon.
This is why most PR software requires an annual subscription and why most PR agencies require an annual contract.
Trust me, this isn’t to trap you and take your money. It’s just how the industry works.
I’m going to tell you why it works like this and how you can use it to your benefit from my perspective as the owner of a PR agency and someone who helps people do this on their own through my online course and mentoring program.
-
Your PR firm plants seeds that need time to grow.
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It takes time to learn your company and plan an effective strategy.
-
Quick hits don’t have staying power.
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The biggest media outlets often require the most time and effort.
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The investment isn’t a guaranteed ROI.
If you hire anyone to handle PR for you, please ask these questions:
- How many will work on your team?
- What PR are you getting? Traditional media, podcasts, influencers, etc.
- How do you pitch? Press release distribution, etc.
- How will we check in and know what’s going on?
Also, learn what to do yourself and/or have a VA do it or you block out 2-3 hours a week to execute what’s in Pitch Publicity Profit.
Some resources I mentioned in this episode include:
- My Bootcamp
- My Newsletter
- My Instagram
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
One of my Media Mentoring Program clients wanted to know more about how I repurpose my content, so here we go!
Last year, I approached content with a podcast first in mind. This year, I’m going YouTube first.
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Audio is pulled from the YouTube video for my podcast on Become a Media Maven.
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I pull a few one-minute snippets from the YouTube video to post short videos.
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My assistant pulls the show notes and creates a blog post on MediaMavenAndMore.com.
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My assistant creates a pin that leads to those show notes on my Pinterest.
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Create multiple eye-catching text copy with the help of Justin Welsh’s Content Operating System.
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Add images to the multiple text posts. Then, you can post it on Instagram too.
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Add videos to multiple text posts. Then, you can post it on Instagram AND TikTok. You can use stock video or take a video of yourself using a SwitchPod.
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Create a carousel of images for a “5 tips” or “7 ways to” post to scroll through.
Click here to try Canva Pro for free.
So now we have created a:
-
YouTube video
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Podcast
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Blog Post
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Pin that leads to the blog post
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Multiple text posts
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Multiple image posts
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Multiple video posts
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Carousel posts
from just one core content creation session.
I batch the content create sessions, then spend part of a day recreating all the content.
I just use a Google spreadsheet to keep track of it all and use Agorapulse to set it in the queue and forget it.
If there is a way I can further repurpose and I didn’t mention it here, let me know!
Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.
Follow Christina on social media at:
- Website
- YouTube
- TikTok
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more podcast episodes, tap here.
I recently visited Southern California to visit three hotel clients of mine.
Most work was done before I left. For example, I already wrote three blog posts before leaving South Florida.
That work included:
- SEO keyword research for each place I was visiting using RankIQ.
Try it out here:
-
https://www.rankiq.com/?fpr=christina33
-
Write the blog post with hotel client inclusion, but not promotion
You can check out the three blog posts here:
What to Pack for a Trip to Palm Springs:
- https://christinaallday.com/what-to-pack-for-a-trip-to-palm-springs/
5 Best Things to Do in Laguna Beach, California:
- https://christinaallday.com/things-to-do-in-laguna-beach-california/
12 Best Things to Do in La Jolla, California:
-
https://christinaallday.com/things-to-do-in-la-jolla-california/
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Kept in mind everything in the blog post during my trip/making a list
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What I didn’t experience, I embedded images from Instagram
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Took pictures and video with reels in mind
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Uploaded everything to a Google Drive folder to share with the client AND to work from when posting to social media
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Updated my team with feedback on conversations with the client and my takeaways as a guest
Some other resources mentioned include:
- RankIQ: https://www.rankiq.com/?fpr=christina33
- My Lifestyle Blog: ChristinaAllDay.com
- My Instagram: Instagram.com/ChristinaAllDay
- Onsen Hotel & Spa: https://onsenhotelspa.com/
- Art Hotel: https://arthotellagunabeach.com/
- Cormorant: https://cormorantlajolla.com/
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
At the end of 2022, I asked the wonderful business owners on my email list to ask me anything about their biggest frustration in learning how to get attention without using ads.
I saw a recurring theme with three people and answer their questions here about:
- the amount of time it takes to write and repurpose content consistently
- finding and following up with opportunities to be on other people’s platforms
- finding the right people to contact in the media
- how to get messages to stand out so people actually open an email and act upon it
- how to translate attention into sales
Some resources mentioned in this episode include:
- 16 Places accepting contributors:
https://www.mediamavenandmore.com/contributor/
- Pitch Publicity Profit:
https://www.mediamavenandmore.com/publicity
- Media Mentoring Program:
https://www.mediamavenandmore.com/media-mentoring-program/
- Podcast Clout:
https://podcastclout.com/
- My Newsletter:
https://www.mediamavenandmore.com/newsletter
- Justin Welsh’s LinkedIn Operating System:
https://www.justinwelsh.me/a/2147505019/Fb2eagAL
- Justin Welsh’s Content Operating System:
https://www.justinwelsh.me/a/2147507660/Fb2eagAL
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
A Media Mentoring Program client of mine reached out on Facebook and suggested an episode idea, so I moved all the other ones down and bumped this one up for her.
There is such an overlap between social media and PR. They work together, so make them work for you!
- Build your brand on social media by sharing your expertise on social media. This way when a journalist does their research on you, they are convinced.
- Share your wins on social media. This shows your TRUE expertise.
- Do this regularly. Don’t do it once and forget it because then new followers won’t see it and current followers won’t remember.
- Connect with the person you’re pitching. This is why it’s important to select a handful of ones that will move the needle for you instead of 500 who cover your niche.
- Don’t just connect - like, comment, retweet, etc.
- After you pitch them, send them a tweet or message to give them a heads-up.
- After you earn coverage, share it on social media REPEATEDLY and tag the journalist who made it happen. I talk about the importance of this in previous episodes with journalists.
To do this seamlessly and automatically, I use Agorapulse.
Try it free for 30 days here: https://www.agorapulse.com/?via=christina86
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
Why do we ignore red flags as business owners? I’ve done it many times, but in this episode, I’m going to help you learn from my mistakes.
I’m breaking down the 10 red flags to look out for when bringing on a new client and sharing some of my personal experiences with some of these signs to just say NO!
- Balks at your prices
- Asks you to lower your prices
- Doesn’t respect the boundaries you’ve set
- Treats you like their employee or personal assistant
- Won’t sign your contract
- Refuses to pay a deposit
- Doesn’t represent a reputable company
- Doesn’t have processes… and won’t follow yours
- Has too many cooks in the kitchen
- Wants to hop on a call way too often
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
Let’s get to my 12 favorite business tools with some free trials. If you subscribe to any of these, I may receive an affiliate commission.
First, make sure you grab my FREE PDF to make it easier than ever to become a contributor to a top website at 16Places.com.
-
Agorapulse
Agorapulse is my absolute favorite social media management tool. -
ConvertKit
This is what I use to build my email list and stay in touch with people. -
Canva
I’m in Canva every day either creating pins, using their photo library for blog post images, creating YouTube thumbnails, etc. -
SwitchPod
This tripod was created by my mentor, Pat Flynn, to help content creators keep a phone on a level surface to take photos and videos. -
Teachable
My online course is here and makes managing The Media Mentoring Program drag and drop easy. -
GrowBots
When it comes to finding the right people to contact and sending outbound emails for business development, GrowBots makes it super easy and personal. -
SEMRush
SEMRush has all the SEO bells and whistles. -
RankIQ
This is perfect for keyword research because it considers your ability to rank for a phrase based on searches, traffic, competition, domain authority, and more. -
Power-Up Podcasting
Before I started my podcast, I didn’t know where to begin. Power-Up Podcasting walks you through every little thing you need to do step by step. -
AMP’d Up Podcasting
Once your podcast is created, it’s time to grow it! -
The LinkedIn Operating System
In this course, you will learn how Justin Welsh used LinkedIn to go from zero to 335K+ followers and over $3.2M in income with zero ads. -
The Content Operating System
Learn Justin Welsh’s highly systematized approach to producing 475M+ content impressions across LinkedIn and Twitter.
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
I love good business and personal development books. After reading so many for years, it’s hard to find some that stand out above the rest.
So many books are either too generic or all sound the same.
These 20 books all stand out to me and are amazing when it comes to life and business.
All the books below are linked via my Amazon affiliate link.
- Secrets of the Millionaire Mind by T. Harv Eker
- Atomic Habits by James Clear
- The 12 Week Year by Brian P. Moran
- Profit First by Mike Michalowicz
- Limitless by Jim Kwik
- High-Performance Habits by Brendon Burchard
- The Five-Second Rule by Mel Robbins
- The Four-Hour Workweek by Tim Ferriss
- Built to Sell by John Warrillow
- We Should All be Millionaires by Rachel Rodgers
- I’m a Badass at Making Money by Jen Sincero
- Building a Story Brand by Donald Miller
- Clockwork by Mike Michalowicz
- Present Over Perfect by Shauna Niequist
- The Four Agreements by Miguel Ruiz
- Talk Triggers by Jay Baer
- Crush It by Gary Vaynerchuk
- Year of Yes by Shonda Rhimes
- The Ride of a Lifetime by Robert Iger
- How Starbucks Saved My Life by Michael Gates Gil
Click here to listen to How to Work on Your Business Instead of In Your Business with Mike Michalowicz
Click here to listen to How to Sell Your Small Business to an Industry Giant with John Warrillow
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.
While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.
My quick takeaways and memorable parts of the book:
- Phil Knight doesn’t seem too likable.
- The idea behind Nike started with a college paper.
- Nike grew through influencer marketing before influencer was a word.
- Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.
- Nike means the Winged Goddess of Victory.
- The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-it
- For some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public.
- Today, Phil Knight is worth $35.2 billion.
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
When I heard that some podcasters spend HOURS editing a 30-minute podcast episode, I was shocked. There is no reason for that!
In this episode, I break down how I edit my episodes for both my podcast and YouTube channel in less time than it takes me to record them.
From cutting out mistakes, pauses, coughs, and everything else you don’t want people to hear, there is an easier way than listening to the entire episode again while you edit. Yes, you can jump straight to the part you need to fix!
Here are some resources mentioned in this episode:
- Become a Contributor: 16Places.com
- Canva Pro Trial: https://mediamavenandmore.com/canva
- Newsletter sign-up: https://mediamavenandmore.com/newsletter
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
I’m happy to say that I was never fired for having a bad work ethic or not hitting goals. The three times I was fired only solidifies why I started my own business. When you listen to this episode, you will understand why!
Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Follow Christina on social media at:
- Website: MediaMavenAndMore.com
- Facebook: https://Facebook.com/MediaMavenAndMore
- Twitter: https://Twitter.com/ChristinaAllDay
- Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- YouTube: https://Youtube.com/c/MediaMavenAndMore
- TikTok: https://www.tiktok.com/@christinaallday
Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps entrepreneurs like you charge premium prices, release the fear of money, and create First Class lives.
Her books Get Rich, Lucky Bitch and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.
In this episode, she talks about how we can make business easier while earning more money by going deep on these five points:
- Work to your strengths.
- Have at least one passive income product.
- Outsource one more thing.
- Join a mastermind.
- Analyze your money blocks.
Find her at @denisedt on Instagram and Twitter, @deniseduffieldthomas on TikTok, and www.facebook.com/denisedt on Facebook.
Visit her website at www.denisedt.com.
Some other resources mentioned in this episode include:
Chill & Prosper podcast: DeniseDT.com/podcast
Get Rich, Lucky Bitch book: https://amzn.to/3VgM999
Chill and Prosper book: https://amzn.to/3FdJxDe
Pitch Publicity Profit bootcamp: PitchPublicityProfit.com
Christina’s YouTube channel: https://www.youtube.com/@MediaMavenAndMore
Find all episodes at BecomeAMediaMaven.com
It took me about two years to hire my first team member. Then, it took me eight years to hire my first virtual assistant. Eight years! I was afraid AF to delegate things.
I thought it was just me, but this isn’t a rare feeling. Many business owners are afraid to loosen the reins a little bit and let go.
That’s why I invited Kristy Yoder to my podcast. She is the founder and CEO of Smart VAs, a virtual assistant agency. She has a fabulous method on how to decide what you should and should not delegate and why. This exercise is a must for every business owner!
She scaled her agency from one virtual assistant to 70+ talented individuals. She grew her business simply through delegation and now wants to teach others to learn the power of delegation.
Kristy is also the host of The Master Delegator Podcast. She created it for entrepreneurs who want to learn how to become effective in the area of delegation, management, and leadership. She talks about different business growth strategies such as hiring virtual assistants, productivity, online marketing, and many more!
Fun fact: Kristy was born and raised in Manila, Philippines, and moved to the United States in 2019… to my very small hometown of Marion, Ohio!
Find Kristy on:
Instagram: https://www.instagram.com/kristyabbyyoder/
LinkedIn: https://www.linkedin.com/in/kristy-yoder/
Smart VAs: https://smartvirtualassistants.com/
Check out my 3-day bootcamp here:
Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
“I’m going to hit $90,000 from just putting videos on the internet.”
Yeah, want to know more about that? Listen in as my friend Jessica Stansberry and I catch up and chat about our latest launches - what worked and what didn’t - and everything else online business and content creation.
Jessica Stansberry helps content creators and entrepreneurs use content to start, grow, and scale their businesses so that their content makes them money while they sleep.
Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help content creators become CEOs.
- YouTube: youtube.com/jessicastansberry
- Instagram: instagram.com/jessicastansberry
- Facebook: facebook.com/heyjessicallc
- Twitter: twitter.com/jessicastansbry
- TikTok: heyjessica.com/tiktok
- Podcast: The Fulltime Creator Podcast
Eavesdrop on me Going Through a Sales Training with Lisa Dadd
We don’t have to be in a state of discomfort to be successful - especially when it comes to sales.
As a seasoned marketing and sales executive, Lisa Dadd is on a mission to show entrepreneurs that the success they’re seeking isn’t outside of their comfort zone as they’ve been led to believe, but rather INSIDE it.
In this podcast, she covers many ways you can close more sales and actually have fun during sales conversations, including:
● Why you never have to “be a salesperson”, and who you can be instead
● How to identify and utilize your natural approach to sales, as opposed to the “one-size-fits-all” sales methods people are taught.
● Why this approach helps people communicate their value more effectively, and more
authentically.
● Keys to communicating our value in ways people understand
● How to activate your prospect’s deepest desires to create true urgency
● How to leverage objections to connect to what’s truly valuable to your client
With Lisa’s company, Soul Sales™, she shares the tools to remember who we are at our core, and then to be able to communicate our value in ways that others understand.
Some resources mentioned in this episode:
- Lisa’s Website: LisaDadd.com
- LinkedIn: linkedin.com/in/lisadadd/
- Media Mentoring Program: MediaMentoringProgram.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
There is so much to do and such little time. Am I right?
In this episode, my guest Whitney Eckis is sharing how she balances owning multiple businesses without burning out. Whitney also shares how she is getting equity in companies without writing checks and breaks down how she spends her days.
Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency, and Get Supr, a hemp-infused coffee brand.
Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy.
Whitney is also the host of the Under the Influence podcast, where I have been a guest.
- Learn more about Whitney at: whitneyeckis.com
- Follow Whitney on social media at @whitneyeckis
- Check out Get Supr here: getsupr.com
- Pitch yourself to be a contributor at: 16places.com
You’ll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!
In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.
As a public relations consultant and writer, Michelle’s articles have been featured in Entrepreneur, Muck Rack, and Ragan’s PR Daily, among others.
She’s the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.
- Follow her on Twitter at @PRisUs
- Follow her on LinkedIn at @prstrategist
- Follow her on Facebook at @GarrettPublicRelations
- Visit her website at MichelleGarrett.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
With so many forms of content creation and marketing, today’s guest Farzad Rashidi will tell you how to figure out whether SEO is the right acquisition channel for your business, how to find hidden opportunities when it comes to keyword research and content creation, and his 3-step outreach strategy to consistently earn editorial backlinks to boost rankings… you know this is my jam!
When you reach out to get the backlink, be sure to include an incentive, a level of personalization, and pick the right strategy to ensure the websites are relative to increasing your authority.
Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 16 million active users and pass 3M monthly organic traffic.
Connect with Farzad Rashidi:
- Linkedin: https://www.linkedin.com/in/farzadrashidi/
- Twitter: https://twitter.com/The_Farzad
Follow Respona:
- LinkedIn: https://www.linkedin.com/company/respona
- Twitter: https://twitter.com/ResponaApp
Resources mentioned in this episode:
- Respona.com
- PodcastClout.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Calling all non-fiction authors! This is the podcast for you if you want to learn more about:
• How to create content based on your book
• How to grow an email list effectively
• How soon should you start working on your content marketing
My guest, Melanie Herschorn, wants to make your book and brand sparkle online. As a marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books.
With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts.
Follow Melanie on social media on:
- LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
- Instagram: https://www.instagram.com/vipdigitalcontent/
- Facebook: https://www.facebook.com/vipdigitalcontent
- Get Melanie’s ultimate book marketing checklist at VIPDigital.live/checklist
- Get on the waitlist for my next bootcamp at: PitchPublicityProfit.com
- Download 16 places to pitch to be a contributor here: 16places.com
In this episode, my friend Briana Beaty explains how she started, grew, and monetized a local business. She also recently sold one of her businesses, Flavor Palm Beach, and walks us through how that happened.
The founder of Flavor Palm Beach and Palm Beach Moms grew up in South Florida with a love for travel. After graduating from the University of Florida with a degree in hospitality management with a guest experience forward approach. That guest experience approach combined with a sensitivity to what people want to be helped her create two companies that serve the guest and the community.
Resources mentioned in this episode include:
- Website: https://www.flavorpb.com/
- Instagram: @flavorpalmbeach
- Website: https://thepbmoms.com/
- Instagram: @palmbeachmoms
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.
In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads straight to you!
Shannon will also break down her impressive content creation process and how she uses it to amplify her inbound ecosystem… and why she opened a coffee cafe in Sin City!
With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.
Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.
These varying industries and an array of accreditations – from pursuing continuing education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her insatiable hunger for driving traffic and conversions to remarkable brands.
These roles brought her opportunities with L’Oreal, Access Hollywood, and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.
Visit The Social Bungalow at TheSocialBungalow.com.
Follow Shannon on Instagram at @TheSocialBungalow.
Pitch to be a Contributor at 16places.com.
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Kelsey Ogletree is on a mission to change the media industry by advocating for transparency and prioritizing relationships over transactions.
In this podcast episode, she is going to talk about what works and doesn’t work with publicists pitching journalists, how to build relationships with journalists, and what transparency in the media really means.
Plus, she is going to tell us all about Pitchcraft, what she sees as the future of pitching the media and the secret to PR success with journalists.
Kelsey Ogletree is an Alabama-based independent journalist covering food, travel, and golf for outlets like Wall Street Journal, Travel + Leisure, and AARP The Magazine. She's also the founder of Pitchcraft, a platform connecting PR pros to top-tier journalists.
- Find more about Kelsey here: https://www.kelseyogletree.com/
- Learn more about Pitchcraft here: https://pitchcraft.kelseyogletree.com/
- Connect with Kelsey on
- Instagram: @kbogletree
- Twitter: @kelseyogletree
- LinkedIn: Kelsey Ogletree
With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies.
She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press.
In this episode, Jenny is going to share what it takes to make a living as an author, and if you want to become an author, what publishers look for.
Connect with Jenny on social media at @harpethroad on Twitter, Facebook, and Instagram, @jhaleauthor on Twitter and Instagram, and @jennyhaleauthor on Facebook
- Find out more about Jenny Hale here: https://www.itsjennyhale.com/
- Find out more about Harpeth Road here: https://www.harpethroad.com/
Don’t miss my live 3-day bootcamp at Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
The Wealthy Coach Podcast
Hey Coaches, Practitioners & Healers! Go from 0 clients to a 6-Figure Online Biz!
Listen on: Apple Podcasts Spotify
With over a million copies of her books sold, Jenny Hale is a USA Today bestselling author of contemporary romantic fiction. Her novels Coming Home for Christmas and Movie Guide Epiphany Award Winner Christmas Wishes and Mistletoe Kisses are Hallmark Channel original movies.
She is also the founder of her own romantic fiction publishing imprint Harpeth Road Press.
In this episode, Jenny is going to share what it takes to make a living as an author, and if you want to become an author, what publishers look for.
Connect with Jenny on social media at @harpethroad on Twitter, Facebook, and Instagram, @jhaleauthor on Twitter and Instagram, and @jennyhaleauthor on Facebook
- Find out more about Jenny Hale here: https://www.itsjennyhale.com/
- Find out more about Harpeth Road here: https://www.harpethroad.com/
Don’t miss my live 3-day bootcamp at Pitch Publicity Profit: MediaMavenAndMore.com/Publicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
The Wealthy Coach Podcast
Hey Coaches, Practitioners & Healers! Go from 0 clients to a 6-Figure Online Biz!
Listen on: Apple Podcasts Spotify
If you’re a business owner, you need to be creating and posting content. Period. Full stop. But where do you find the time? How do you decide what to create and where to post it? Will this even help your business?
Do you have more questions? They are probably answered in this podcast episode with content creator and manager extraordinaire, Jessica Lawlor.
Jessica Lawlor is the founder and CEO of Jessica Lawlor & Company (JL&Co), the go-to agency for content management. Jessica helps clients with editorial planning, content creation, repurposing, and content marketing.
We go in-depth on the 12 steps to create a content strategy that includes:
- Open a blank document and do a content braindump
- Create a series
- Place them on a calendar to determine the frequency
- Do SEO keyword research
- Determine who is going to write or produce the content
- Do it
- Editing and perfecting the piece to go live
- Create 10-15 headlines
- Lay it out in your CMS, like WordPress, and add visuals
- Publish it live
- Market the content and distribute it over time
- Repurpose it in another way in another place
Founded in 2016, JL&Co serves as an in-house managing editor for clients. Past and present clients include Muck Rack, Solo PR Pro, PodReacher, The Write Life, Healthy Rich, and more.
Connect with Jessica:
- @jesslaw on Twitter: https://www.twitter.com/jesslaw/
- LinkedIn: https://www.linkedin.com/in/jessicalawlor/
Other resources mentioned in this episode:
- Jessica’s blog post about what a managing editor is: https://jessicalawlor.com/2022/04/what-is-a-managing-editor
- Jessica’s blog post about the misconceptions about content: https://jessicalawlor.com/2021/10/misconceptions-about-content/
- Jessica’s blog post about how to write a case study: https://jessicalawlor.com/2021/09/how-to-write-a-case-study/
- Alexis Grant from The Write Life: https://alexisgrant.com/2021/09/19/how-i-sold-online-business-the-write-life/
- Rank IQ Affiliate Link: https://www.rankiq.com/?fpr=christina33
- 16 Places to Pitch to be a Contributor: 16Places.com
- Pitch Publicity Profit Bootcamp: PitchPublicityProfit.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Yes, you can write a book in one month if you just focus for 20 minutes a day. But, then what? Listen to this episode to discover the best publishing path for your book… and learn how you can turn a talk or keynote into a book.
Azul Terronez is a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand.
As the CEO of Authors Who Lead, he has enabled Wall Street CEOs, professional athletes, and successful YouTubers to write and publish books.
He has been a keynote speaker at international education conferences and his TEDx talk, “What Makes a Good Teacher Great”, has been viewed over 3 million times.
Connect with Azul:
- Website: AuthorsWhoLead.com
- Facebook: https://www.facebook.com/azuljterronez
- Instagram: @azulterronez
- Twitter: @azulterronez
- LinkedIn: https://www.linkedin.com/in/azul-terronez/
Other things mentioned in this podcast episode include:
- Podcast Clout: PodcastClout.com
- TEDx Talk “What Makes a Good Teacher Great”: https://www.youtube.com/watch?v=vrU6YJle6Q4
- Pitch Publicity Profit: PitchPublicityProfit.com
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Ever wonder how other big-time businesses run or what a Director of Operations actually does?
Maybe you’ve been thinking about scaling up for a while but don’t really know where to start.
After listening to this episode, you won’t be able to ignore the back-end pieces that have to work together and flow smoothly in order to build a brand, grow a movement or disrupt an industry. If the Operations side of your business is a mess, putting out fires will always take priority… leaving no room for creative innovation, fun visibility, or networking with powerhouse peers (or wannabe peers).
Natalie Gingrich is the founder of The Ops Authority. She certifies and mentors women who leverage their natural skillset of operations and administration.
Natalie merged her 15 years of corporate leadership with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.
Natalie gets into these five areas of operations:
- Strategy
- Project management
- HR
- Data
- Finance
In this episode, she is also sharing how she is able to sell clients into her high ticket offer… without a phone call! It all starts before the application process.
Visit her website at: https://theopsauthority.com/
Natalie’s Book Recommendation: The Glass Castle
Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
William Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day.
In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage.
When it comes to creating content, you need to make decisions like:
- What is your business focus?
- What is your communication focus?
- What actions are you prepared to take?
Now, you need to define your business focus for the year. It could be you building your brand, getting more traffic, attracting investment, increasing leads, etc.
That’s it for strategy. Now, let’s get into the tactics.
More decision-making needs to happen, like:
- Channels
- Platforms
- Frequency
- Audience schedule
- Your schedule
William said Whatsapp is growing with micro-communities, but TikTok is the biggest one right now… which is not a surprise, right?
This is where people get stuck. They ask themselves, “what in the world should I talk about?!”
Some places to get ideas include:
- What are your business goals?
- What does your audience want to hear?
- Pay attention to the clues they give you in feedback, online discussions, questions, etc..
- Ask them how things are going.
- What are their objections and complaints?
- Share testimonials and case studies.
William also advised to never focus on all ideas at the same time. Personally, I love this piece of advice because we’ve all heard the same, generic stuff over and over again. It’s time to dig deep and go super specific on one topic. That’s where the value is.
Today, a popular strategy is to find out what is trending on TikTok and cater it to your audience, but do this as an experiment. Do everything as an experiment because you never know what will work and what won’t unless you try.
Some things to try experimenting with include:
- Try posting spontaneously and using a schedule to see what works best
- Use different styles of content like video, broll, text, still image, etc.
- Use both long copy and short copy long copy
- Always include a CTA, but it doesn’t have to be sales related every time (in my opinion, it shouldn’t be most of the time)
A big takeaway for me is to take TikTok videos and put them on YouTube shorts as “how to” videos… and this would work for Instagram reels too. It’s the same content (just be sure to remove any watermarks that may appear).
Make sure you have a CTA to collect leads and a pixel so you can retarget people with ads if you run ads in the future.
To make content creation easier, William suggests:
- Use the right tools
- Make it a priority
- Time blocking
- Recruit help
If anything is time-consuming or you just hate doing it, delegate or outsource!
My big takeaway from this session was this: Repurpose one video into micro pieces of content. It sounds so easy, but I don’t do it and because of this session, I’m going to put it on my calendar to start!
Some resources mentioned in this episode:
- Free Agorapulse Trial: https://www.agorapulse.com/?via=christina86
- Pitch Publicity Profit Bootcamp: https://www.pitchpublicityprofit.com/waitlist
- Media Mentoring Program: https://www.mediamavenandmore.com/media-mentoring-program/
- The Futures: https://thefutures.io/
If you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?!
All those questions and more will be answered in this podcast episode with Sarah Gray.
Sarah is a 7-figure no BS event marketing strategist from Ireland. She launched her second business in 2019, 8 months before the pandemic hit, and surpassed the seven-figure mark in just over 1 year. (Wild, right?!)
She has an unmatched track record of helping her clients achieve multi-seven-figure success, so no matter what's going on in the world, she knows how to lead you to substantial revenue gains by creating your OWN stage.
In this episode, Sarah breaks down why hosting your own events is one of the BEST (and fun) ways to connect with your followers in a tough economy and how hosting events allows you experience total freedom in your business when it comes to lead generation (so you're no longer dependent on someone else's audience).
To attend Sarah’s next event, Elevate Your Sales from Sept 28th-30th, click here: ElevateYourSalesEvent.com/Christina
Check out LinkedIn Events to invite 1,000 people to your event.
Connect with Sarah Gray:
Facebook: https://www.facebook.com/sarahgraydineen
LinkedIn: https://www.linkedin.com/in/sarahgraydineen/
Instagram: https://www.instagram.com/sarahgrayevents/
To jump on the waiting list for the next Pitch Publicity Profit, click here: PitchPublicityProfit.com
5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years
Melissa Kwan is the co-founder and CEO of eWebinar. eWebinar does all of your demos, onboarding, and training webinars for you so you don’t have to.
She built it from nothing to $500,000 in annual recurring revenue in just three years, but she says revenue is not easy. Getting people to take out their credit cards is getting harder and harder, retaining customers with unrealistic expectations is hard, and building a product and keeping the burn low is hard.
In this podcast episode, she is going to break down how she did it…. and will explain why she brought on a co-founder a year after she started the business.
Melissa also shares how she got her first 100 customers, going into detail on these five points:
-
Wrote down every company in her network that she thought could benefit from her product
-
Two weeks before launch, she went down the list to tell people about what she was doing to see if they wanted to try it out
-
She scheduled onboarding calls where David (her CTO) and she would watch people sign up and create their first webinar so they could fix UI/UX issues
-
She gave anyone who signed up in the first two months a 60-day free trial (mostly because Stripe wasn't integrated yet!)
-
She started charging when their trial was up - no exceptions.
For any business founder, this is her advice:
- Automate what you can so you can do what you can’t
- Build a career around what makes you happiest
- You can automate tasks and be there for your customers, those two things are not mutually exclusive
Click here to check out eWebinar: https://ewebinar.com/
Follow Melissa on Twitter at @ewebinarlabs and @msskwan
Click here for more on Pieter Levels making millions without employees: https://www.youtube.com/watch?v=V0ej29G7ZGg
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch the media and how to fix those mistakes?
Look no further because I get answers to those questions and more in this podcast episode.
Alice Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets.
Alice has a master's degree in journalism with an emphasis on cultural reporting and criticism from NYU, and a bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins.
- Visit her website at: https://www.alicedubin.com
- Follow her on Instagram at: @alicedubin
- Follow her on Twitter at: @alicedubin
- Sonia Weiser’s Opportunities of the Week
- Pitch Publicity Profit: MediaMavenAndMore.com/Pubilicity
If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button.
For more, visit MediaMavenAndMore.com/podcast.
Have you ever wondered what could make you not only feel more confident in your work, but also look more confident at the same time?
Julie Kraus is an image consultant who teaches women to use their style as a tool to establish a memorable brand that attracts their ideal clients. Through her signature process helps women curate a wardrobe of their dreams to make getting dressed effortless to shine both on and offline.
In this episode, Julie talk about getting clear on your style and how that aligns with your brand, like:
-
Thinking about what you want your brand to communicate non-verbally and the feeling you want to leave people with (which will translate to your social media feed).
-
Curating a closet that embodies the vision you have for your brand two years from now and questions to ask yourself before purchasing
-
Building a positive mindset around pushing your style to the edge of its comfort zone to elevate your brand.
If you’ve ever wanted to know what kind of results you could see in your business by focusing on shifting your image, roadblocks you could face along the way, and more about Julie’s CHIC Style School, then listen to this!
Book recommendation: Atomic Habits by James Clear
Visit Julie’s website at: juliekraus.com
Follow Julie on Instagram at: @juliekrausxo
Follow Julie on TikTok at: @styletherapist
Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for?
In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.
If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:
- Being consistent with bios in social media
- Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
- Claiming your knowledge panel to control the facts Google shares about you
- Using Google My Business and amplifying your presence with the many features
- Looking at the images that show up when you Google yourself… and flag any you may not like so they can be removed
- Using Twitter for thought leadership
- Landing media and press hits because they do a lot for SEO
Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line.
He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.
One resource mentioned in this episode is:
Christina’s Masterclass: EarnMediaNow.com
Connect with Josh online at:
Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/
Josh on Twitter: https://twitter.com/josh_greene
Josh’s Website: TheMatherGroupLLC.com
Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker.
In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are:
- Looking at where you already hang out and where your memberships are.
- Ask people in your network what conferences they go to.
- Let people know you are a speaker and can speak on specific topics.
- Find the decision-makers by looking at titles like a program coordinator, organizers, etc. You can also go to the association website and look under “about us” or the “leadership” tab.
- Find the event planners on LinkedIn to connect with
- If you can’t find the information, send your pitch to the President of the organization
- Pitch them by mentioning the event and ask about their process for booking speakers. Then tell them about the topics you speak about. If any sounds interesting, let’s talk!
- You can get paid on the front end or the back end (to speak and to sell)
- Be good on the platform, your niche - be specific and show it everywhere.
- Ask, “what’s your budget for speakers?” Pitch a breakout session to increase your value. Look at their revenue and at who has spoken in the past.
- Plant seeds to make an offer if no pitching is allowed.
- Even if you speak for no fee, send a speaker agreement to let them know what a deal they’re getting. In that agreement, ask for testimonials and referrals.
Laurie-Ann Murabito is a Business Mentor & Speaking Strategist who works with clients to communicate with confidence and leverage speaking opportunities and be positioned as the expert, attract high-end clients, and monetize their authority.
Some resources mentioned in this episode are:
- Be in Demand podcast
- SpeakAndStandOut.com
- SpeakAndStandOut.com/gift
Find Laurie-Ann online at:
- Instagram: https://instagram.com/laurieann.murabito/
- LinkedIn: https://www.linkedin.com/in/laurieann/
Did you know only 400,000 podcast shows have released a new episode in the last 60 days?! The competition to grow a podcast isn’t as tough as you may think.
In this episode, Todd Cochrane shares seven ways you can start growing your podcast today. He goes into specifics on how to:
- Use your website
- Bring energy to episodes
- Amplify on social media
- Attend trade shows
- Earn radio and media appearances
- Join a podcast network or start your own podcast network
- Have your audience help you by sharing on social media and tagging you
Todd Cochrane is a podcast advertising specialist. Executing podcast advertising deals with a variety of national vendors for the past 13 years, he was responsible for bringing GoDaddy into the Podcast Advertising Space as one of the first podcast advertisers in 2005.
Don’t miss these resources mentioned in this episode:
- PodcastIndex.com
- EarnMediaNow.com
Find Todd and BluBrry online at:
- Websites: https://geeknewscentral.com/ and https://blubrry.com/
- Facebook: https://www.facebook.com/Blubrry
- Linkedin: https://www.linkedin.com/in/toddcochrane/
- Instagram: https://www.instagram.com/geeknews/
- Twitter: https://twitter.com/GeekNews
- Youtube: https://www.youtube.com/c/geeknews
In this podcast episode, I’m talking to Kristen Roberts. She is an award-winning intellectual property attorney providing consulting services on top NFT projects with Trestle Law.
She’s going to break down the who, what, when, where, and why of NFTs to me like I’m a 5-year-old, so if you’re as confused as I am, then you will love this episode. She answers:
- What are NFTs and what are the different types of NFTs?
- Who sells them and who buys them?
- Where do you sell them and buy them?
- Why should people care about NFTs?
- How do you get in the NFT game?
An Easy Way to Add a Second Form of Income to Your Business with Tasha Booth
Tasha Booth is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with course and podcast launches. Instead of just doing it all for clients, she’s also helping people who aren’t as advanced as your agency clients.
In this episode, Tasha talks about how she grew this second form of income in her business, how to avoid launch mistakes, tips for a successful launch, and so much more.
She is also the host of the How She Did That Podcast.
Grab her 6 Pillars of a Successful Course Launch Project Plan here:
https://thelaunchguild.com/pillars
Follow Tasha on social media at:
Instagram: @thetashabooth/@thelaunchguild
Facebook: facebook.com/thetashabooth
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
How Cari Garcia Left her Healthcare Job and Became a Fulltime Food Blogger During the Pandemic
Cari Garcia is the influencer behind @FatgirlHedonist and FatgirlHedonist.com. She is a blogger… and licensed therapist.
She created FatgirlHedonist.com in 2010 as a hobby featuring local restaurants. Today, the Miami native juggles recipe development, content creation, freelance writing, and social media management all while being a single mother.
In this episode, she breaks down how she left a career in healthcare (thanks to COVID 19) to pursue blogging and content creation full-time.
Listen to hear how she made the jump and how she is financing her life now that she’s left her career working in a hospital.
Follow Cari on Instagram at @FatgirlHedonist and @FatgirlHedonistLife.
Some resources mentioned in this episode:
EarnMediaNow.com
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Francesca Baglio is a real estate agent, investor, mom, and educator. She lives in New York City and is passionate about teaching women how to take charge of their financial future through the power of leveraging real estate.
Today, we’re talking about how women can get started investing in short-term rentals… AKA Airbnb’s.
In this episode, Francesca breaks down the biggest myth about investing in real estate, shares how she started investing in real estate, and breaks down the biggest challenges women face in real estate investing.
She also goes into detail with these 15 simple ways women can invest in Airbnb properties:
- Look for markets an hour or two outside your home market if you live in a place where the cost of living is high.
- Buy lightly used furniture on Facebook Marketplace or visit an antique store.
- Invest with partners, like family, friends, and people who have strengths you don’t have.
- Do some of the renovations yourself, like painting walls or cabinets.
- Research the market you’re going to buy in and focus on places like lake communities, areas with lots of restaurants, etc.
- Bust out the spreadsheets and look at the calendars on Airbnb and vrbo to analyze markets and make projections, like:
- Data online as a middle ground
- Look at your best-case scenario
- Look at you worst-case scenario
- Check out free resources and Facebook Groups about investing, like Female Short Term Rental forums, and The Short Term Show podcast.
- Hook up with an agent who specializes in investing and short-term rentals in your area.
- Get in the right money mindset to invest in real estate.
- Automate things like paying for utilities.
- Hire a property manager or co-host if you don’t want to worry about the day-to-day responsibilities.
- Make your short-term rental Instagramable as if it’s a brand.
- Don’t do a same-day turnover when you’re starting out.
- Turn to Airbnb for help.
- Visit Investhercollective.com and learn from the best!
Find Francesca on social media at @Its_francesca_baglio.
Some resources mentioned in this episode:
- Investhercollective.com
- Secrets of the Millionaire Mind
- EarnMediaNow.com
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Jeneva Rose is the bestselling author of The Perfect Marriage, which has been translated into nearly a dozen languages and optioned for film. Originally from Wisconsin, she currently lives in Chicago with her husband and stubborn English bulldog. Her latest suspense novel, One of Us Is Dead, releases TODAY on April 26th from Blackstone Publishing.
In the episode, Jeneva shares how she went from writing books on the side to becoming a full-time author in five years, how the use of Tiktok led to her becoming a bestselling author, and how connecting with followers on Instagram led to her TV and film deal.
Jeneva also shares more about her author journey, how she overcomes rejection, and what has been the most challenging aspect of transitioning to a full-time author.
- Follow @jenevarosebooks on Twitter
- Follow @jenevaroseauthor on Instagram and Tiktok
Some resources mentioned in this episode:
- Publisher’s Marketplace
- Jeneva’s Books: The Perfect Marriage, The Girl I Was, One of Us is Dead
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Kelly Reeves had a PR agency for 20 years. She specialized in technology, lifestyle, fashion, entertainment, and nonprofit organizations.
But a few years ago, she realized it no longer made her happy. So she made a shift. Today, she is a business coach, copywriter, and copy editor. She also co-founded a nonprofit animal rescue.
In this episode, Kelly is going to tell us how PR professionals and entrepreneurs can find more meaning in their work, how to find balance in life and work, and how to avoid overwhelm in making a career change.
Listen to find out more about her pivot, how she leveraged her years of experience, and advice she has for entrepreneurs or PR professionals who want to make a change.
Connect with Kelly on social media at @KellyLReeves and on her website at KellyLeeReeves.com.
Please subscribe to this podcast and leave an honest review.
If you’re a book lover, you’ve probably fallen down the #bookstagram rabbit hole on Instagram. It’s where I get a lot of my book recommendations and it’s where some avid readers build quite a social media following.
In this podcast episode, I talk to the woman behind @BookcaseBeauty, Katelyn Cole. She talks about how and why she started her account on Instagram, her growth strategies, and when it took a turn that made her revisit her goals because she learned she could make money from her hobby.
Of course, we nerd out on bookish things too!
Some resources mentioned in this episode:
- Instagram.com/BookcaseBeauty
- Instagram.com/ChristinaAllDay
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
No, you don’t need to spend loads of money to build your email list. In this podcast episode, Jessica Rodriguez shares the biggest myths around organic visibility (and how to leverage that to your advantage), how to choose an opt-in topic and type that aligns with your paid offers and attracts more of the right people, and what to have in place in order to create a memorable experience for those on your list because that will lead to higher connections and conversions.
In this episode, Jessica answers questions like:
- How do you start building an email list… and is it too late to start?
- Paid versus organic with list building: How do you know which route to go and when?
- How do you build a list to get sales and not just subscribers?
As the CEO of Freedom Driven Success, Jessica Rodriguez is on a mission to help online businesses expand beyond a 1:1 client-reliant business model with scalable offers so they can reclaim the freedom they originally started their business to have.
Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.
When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.
You can find Jessica on Facebook and Instagram at @freedomdrivensuccess
Some resources mentioned in this episode:
- Jessica’s opt-in: FreedomDrivenSuccess.com/template
- Christina’s opt-in: MediaMavenAndMore.com/contributor /16places.com
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Christina Scalera has turned her experience as founder of the 7-figure, award-winning digital download store, The Contract Shop®, into a series of courses and coaching. She helps booked-out service providers add and scale passive income with digital download products sold through an online storefront.
In this episode, she talks about digital download products versus courses, what the future of digital products looks like, how to create your first product, and more.
For more, visit TheContractShop.com.
Follow Christina and The Contract Shop on Instagram at:
- http://instagram.com/christinascalera
- http://instagram.com/thecontractshop
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Tatiana Muse is a mom, wife, and the CEO of The Stationery Muse, a lifestyle and paper goods company inspiring women to go after all the things. She is also a business coach and mentor for women wanting to start their own stationery businesses without overwhelm… and she just launched a planner!
In this episode, she talks about her journey to where she is today with her business and how she didn’t allow fear to stop her, came back from failure, and did the work!
You can find her on social media at:
- @tatianamuse
- @thestationerymuse
- YouTube: TatianaMuse
Work with Tatiana: TatianaMuse.com
For Dropshipping: Printify, Printful, Printed Mint
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Founder of SmartHustle.com and lover of small business success, Ramon Ray helps solo business owners scale and live the lives they want.
In this episode, he is going to share some key principles that solopreneurs can use to grow beyond $100,000.
Ramon will break down strategies like,
- Managing your time
- Building white space in your calendar
- Saying no
- Focusing on profits, not just revenue
- Delegating to a small but mighty team
Some resources mentioned in this episode (and there are a lot of them), include:
Websites:
- GrowYourSolo.com
- SmartHustle.com
Books:
- Profit First
- The Million Dollar One Person Busines
- How I Built This
- Small Giants
- Common Path to Uncommon Success
Ramon on Social Media:
- Instagram: @ramonraysmarthustle
- Twitter @ramonray
- Facebook @ramonray
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
If you’ve ever had a book idea but didn’t know what to do next, then this podcast episode is for you.
Amanda Tice is a successful curve model who has worked the past twelve years for and with well-known retail clients such as Nordstrom, Target, Saks, and Hanes. She is a University of Chicago grad, a body-positivity advocate, a former TV journalist, and a very proud mom to her son, George.
She is also a brand new author of The New Mom Code: Shatter Expectations and Crush It at Motherhood.
In this episode, Amanda walks us through how she got the idea from her book, turned it into a manuscript, edited it, and found a publisher.
Some resources we mention in this episode include:
- Azul’s podcast episode: https://podcasts.apple.com/us/podcast/steps-to-writing-a-book-in-30-days-with-azul-terronez-26/
- Amanda’s book, The New Mom Code:https://amzn.to/3ouUgke
Connect with Amanda:
- Instagram: instagram.com/amandatice
- Facebook: facebook.com/groups/thenewmomcode
- Website: amandatice.com
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
Donald Kelly has a belief that “anyone” can sell if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist," which has been mentioned in Entrepreneur Magazine, Forbes, Inc, HubSpot, and Success as a top B2B sales podcast.
In this episode, he talks about how small business owners can double their revenue with an effective sales process. He also touches on how to train your salespeople to sell as well as you do. Donald answers these questions and more:
- Why do so many businesses have a hard time creating a repeatable sales process?
- How can a business owner get the right people to help them to develop an effective sales process? How do you go about training your people so they can sell as effectively as you do?
- How do you hire the right salespeople to sell for your organization?
- What tools can one utilize to help their salespeople, whether new or experienced, to sell effectively? What are the biggest mistakes business owners make when growing their sales team?
Some resources mentioned in this episode:
- Find Donald on social media at @DonaldCKelly
- TheSalesEvangelist.com/Mango
Please subscribe to this podcast and leave an honest review.
Your ratings and reviews really help and I read each one.
You can also watch it here.
- Apple Podcasts
- Spotify
- Stitcher
- Google Podcasts
- I Heart Radio
In this episode, I'm breaking down how I am planning and goal setting for 2022. I haven't sat down and done serious planning like this in a couple of years.
Now that I'm back in the swing of things, I want to share how I'm doing it because it may be helpful to you.
I'm also sharing some of my NEW free resources here in the show notes of this episode.
The tools I use to run my business: https://christinaallday.com/business-resources
16 places to be a contributor: https://www.mediamavenandmore.com/contributor
If you want to earn publicity fast and grab some low-hanging fruit, then you need to be newsjacking. What is it and how do you do it? I break it down in this podcast episode.
Make sure you listen because if done wrong, it can backfire in a very ugly way.
If you want to check out my updated free course, just visit PitchPublicityProfit.com. In three days, I teach you how to pitch to earn publicity and turn it into profit. I share what one of my clients and I did together so you're getting all the specifics.
Thanks for listening... and please leave a positive rating and review if you like this episode. I really appreciate it.
Today, we’re talking to one of my media mentoring clients!
After being a stay-at-home mom to TRIPLETS, she started working as a health coach, then pivoted to encouraging women, focusing on moms – specifically self-esteem for moms.
“I needed to start doing this for me. I’ve evolved as a person and I’ve changed what I need and that’s who I’m serving,” Marta Spirk said. “I needed something for myself. Moms need to do something outside of motherhood.”
In this episode, Marta is going to share how she started her business when her babies were 9 months old and how she is growing it.
You’ll also get an inside look at my media mentoring program too!
For more, visit EarnMedia Now.com.
5 Simple Steps to get Featured in the Media Without Spending a Dime
I’m back! I’ve been busy with a little vacation out of the country and business coaching. I just hired joined not one but two masterminds.
I’ll talk about this in this podcast, an upcoming masterclass called 5 Simple Steps to get Featured in the Media Without Spending a Dime, and five questions to consider if you’re wondering, "Am I ready for PR?”
To join my masterclass, 5 Simple Steps to get Featured in the Media Without Spending a Dime, on Thursday, October 14th at 11 am EST, visit EarnMediaNow.com.
In this episode, Rob Balasabas, the Partnership Manager at TubeBuddy talks about how to start creating revenue as a creator, what revenue streams to implement first, how to grow a brand new YouTube channel, and what to do once you start picking up traction.
He also goes into detail about the five steps every content creator must make when they start, like:
- Do the research first - use TubeBuddy for this!
- Start creating.
- Keep the viewer in mind while creating your content.
- Test the content for a month or two.
- Create more of what works.
Need help? Some people who Rob suggests to help you include Darrel Eves, Sean Cannell, Tim Schmoyer, Sunny Lenarduzzi, Pat Flynn, and Justin Brown.
Rob Balasabas is the Partnership Manager at TubeBuddy.com, where he manages the TubeBuddy Affiliate Program, as well as a number of the influencer and brand partner relationships on behalf of TubeBuddy.
He speaks at various conferences, virtual summits, podcasts, and live stream interviews. He’s also the co-host of TubeBuddy’s REVENUE STREAMS Show.
Find out more about Rob Balasabas and TubeBuddy on Instagram here:
- https://www.instagram.com/robsotheraccount/
- https://www.instagram.com/tubebuddy
Some other resources mentioned include:
- TubeBuddy.com
- PitchPublicityProfit.com
- PodcastClout.com
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
You can also watch it here.
- Apple Podcasts
- Spotify
- Stitcher
- Google Podcasts
- I Heart Radio
She started out as a blogger and co-founded quite the resource in 2013 bloggers use to make money with ads. It’s called Mediavine. In this episode, Amber Bracegirdle shares how Mediavine helps bloggers grow their business and make money. Plus, what’s coming up long term for bloggers? Amber tells all!
Amber Bracegirdle joined Mediavine in 2013 to help found Food Fanatic. A food blogger since 2008, she is passionate about finding new ways to lift the entire blogging community and help it grow. She holds a B.A. in Social Sciences from Ashford University and lives in San Antonio, Texas with her husband, two growing boys, and one geriatric, grumpy cat.
Get in touch with Amber from Mediavine here:
- @mediavine on Instagram and Twitter
- @mediavinepublishernetwork on Facebook
- @bluebonnetbaker (Amber's personal account)
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
You can also watch it here.
Organic Pinterest Traffic Strategy Dos and Don'ts with Christine Wheeler
The best social media platform to use to drive traffic to your blog is Pinterest. Hands down.
Christina Wheeler is the founder of Pinnovation Media, and in this episode, she is going to share top tips for small business owners, bloggers, product sellers, and service providers to use Pinterest effectively.
If you’re going to outsource your Pinterest management, Christine will tell you what to look for when hiring someone and what to expect.
Here is a high-level view of our conversation:
Two big mistakes people make on Pinterest:
-
Low-quality pin design
-
Lack of Pinterest SEO
Five things to do if you want more traffic from Pinterest:
-
Batch your designs in Canva to save time and remain consistent.
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Pay attention to your analytics to see what pins people like.
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Update your old boards and pin descriptions to something that is keyword-friendly.
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Use video content as a pin.
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Use idea pins, but keep in mind, they don’t link outside of Pinterest.
For more and a free Pinterest audit, visit PinnovationMedia.com.
On Instagram, find Christine at @pinnovationmedia.
On Clubhouse, find Christine at @pinnovation.
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
How Lindsay Padilla built and grew Hello Audio (even after someone tried to steal it)
Lindsay Padilla is the CEO of Hello Audio. I met her in a mastermind for SaaS founders… and we were a handful of females in a group full of men. I invited her on my podcast because I’m very impressed with what she’s been able to do with her software, Hello Audio, in such a short time. So, I wanted to get all the details from her and share them with you at the same time.
In this episode, Lindsay is going to share how she got the idea, built it, had it stolen from her, built it again, then teamed up with some of the biggest names online to launch it successfully.
For the full story on that whole stealing the code thing Lindsay mentioned, click here.
You can find out more about Hello Audio at HelloAudio.fm.
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
How to Become an Instagram Influencer in 9 Steps with Christina Galbato
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, Christina Galbato is pulling back the curtain and sharing her experience as an influencer and a coach to future influencers.
Christina Galbato is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education where she built a 7-figure business helping thousands of women build online empires as influencers.
She has been featured in CNN and Forbes and was a speaker at AdWorld and StartUp Grind. She is also the host of the top-rated entrepreneurship podcast Her Life By Design.
These are the nine tips Christina breaks down in this episode:
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Create content that would attract the brand you want to work with. It needs to be relevant.
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Get on influencer marketing platforms like Collectively, Fohr, etc.
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Look on their website for a PR, influencer, or marketing email OR send a message on Instagram
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Come from a place of business with information on your numbers and audience, share past examples, offer creative ideas, etc.
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Look at their tagged photos on Instagram to see what they’re doing with other influencers
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Outsource the pitching work by hiring a VA. You won’t need a manager until you get a lot of inbound requests.
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Follow up... twice.
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Continue the relationship with a wrap-up email and screenshots of insights and analytics. Then, pitch a longer-term collaboration.
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Include case studies with goals and results in your wrap-up emails and in future pitches.
Find Christina on Instagram at @christinagalbato.
For information on her Influencer Bootcamp and Blogger Bootcamp, visit ChristinaGalbato.com.
Now, free resources!
Christina’s Reel Training: ChristinaGalbato.com/tib-webinar
Christina’s Blog Training: ChristinaGalbato.com/tbb-webinar
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
You can also watch it here.
How To Make Money On Etsy Without Making Anything with Madison McCarty
About a month after Madison McCarty opened an Etsy store, she was making $1,000 with her new side hustle. Some of what she sells, she doesn’t even make herself!
I found Madison on TikTok when a 60-second video breaking down her process went viral. It intrigued me so I asked her to come on the Become a Media Maven podcast to break down her process and get super specific so we can see the same success she does.
These are the eight steps Madison covers… and she doesn’t hold back!
Step 1: Don’t overthink it. Just open an Etsy shop and become a seller.
Step 2: Sign up for an account with Printed Mint and check out their items for sale.
Step 3: Brainstorm what you’d want to buy and do research on Etsy.
Step 4: Design it on Canva.
Step 5: Mock it up with Printed Mint.
Step 6: Investigate competitors
Step 7: Post it on Etsy.
Step 8: Within one week post 20 listings. Then, maintain it.
Step 9: Ask for reviews via email with Etsy marketing and include a business card or gift note with your customer’s order.
Resources:
Marmalead: https://marmalead.com/
Check out Madison’s Etsy shop, Mountain Shadow Market, here: https://www.etsy.com/shop/MountainShadowMarket
Follow Madison on social media:
TikTok: @moneytokmaddie
IG: @madzmccarty
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
When COVID hit, Michelle Dempsey Multack quit working on her marketing agency business and started a new business with a new vision, new brand, new niche… everything was new!
Less than a year later, she’s the host of a successful podcast, built a massively engaged social media following, and landed a book deal with Simon & Schuster - a life-long dream of hers.
In the episode, my friend Michelle will walk you through how she did it all… and yes, I interrupt her every five minutes to ask for even more details and specifics so you won’t miss a thing!
As a Moving On Coach and Certified Divorce Specialist (CDS™), Michelle works with clients at any stage in their “moving on” process to help them navigate life with more strength, confidence, emotional control, and with a greater understanding of what it takes to be the very best co-parent you can be.
Some resources mentioned in this episode:
- Website: MomsMovingOn.com
- Moms Moving On: https://amzn.to/2PokgPg
- Instagram: @TheMichelleDempsey
- NADP: https://www.thenadp.com/
- Michelle’s Book Coach Jennie Nash: https://jennienash.com/
- Michelle’s Literary Agent Joelle Delbourgo: https://www.delbourgo.com/
- Simon & Schuster: https://www.simonandschuster.com/
- Michelle making news with RHOC Brawnwyn Windham-Burke: https://www.usmagazine.com/celebrity-news/news/rhocs-braunwyn-windham-burke-sparks-sean-split-speculation/
Adaleta Avdic is a digital creator and host of the Get an Adaatude podcast. She left her job working as a tourism marketer to go full-time as a content creator.
In this episode, you’ll hear her take on the two big mistakes content creators make that hold them back from going full-time. She also shares two strategies for growing your Instagram account and engagement overnight. Adaleta also shares her social media and blogging schedule to stay consistent and relevant.
This episode is such a great inside look at how Adaleta gets her ideas and operates her business as a digital content creator.
Adaleta started her blog as a way to write about electronic dance events she attended from January to June of 2013, but it has since evolved into a lifestyle and beauty blog. Her passion for writing and social networking has gotten the best of her, so she started sharing her travel adventures, life advice, beauty recommendations, and fashion pieces with family, friends, and strangers who have a knack for any or all the above.
She incorporates affiliate links throughout the blog (RewardStyles Like to Know It) which allows her to make a small percentage of sales. The biggest source of income for her is sponsored content working with her favorite brands. In those posts, you will always find full disclosure letting you know she was paid for the posts.
- @Adaatude on Instagram and TikTok
- Website: https://www.adaatude.com/
- YouTube: https://www.youtube.com/c/AdaletaAvdic/
- Podcast: Get an Adaatude
It’s hard to get out of the day-to-day and work on your business instead of in it.
In this podcast episode, Mike Michalowicz shares how you can get started delegating the things you need to do so your business can thrive while you’re on a 4-week-long vacation.
He also shares the number one mistake people make when delegating and the easy fix.
Michael Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of business books published by Penguin Random House and is the host of the "Business Rescue" segment for MSNBC's Your Business.
Some resources mentioned in this episode:
- Mike’s Website: https://mikemichalowicz.com/
- Run Like Clockwork: https://www.runlikeclockwork.com/
- The eMyth Revisited by Michael Garber
- Books I’ve read and recommend by Mike Michalowicz:
- The Profit
- Clockwork
- Fix This Next
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
JJ Ramberg launched an app to help podcasters and podcast listeners connect.
In this episode, she’s going to talk about how she built not one, but multiple tech companies… and how she gets people like Kim Kardashian West to tweet about them!
Over the last 13 years, JJ Ramberg hosted a show for NBC News called Your Business, a podcast called Been There Built That and a series on BBC World News called Follow the Food.
Some resources mentioned in this episode:
- GoodPods: https://www.goodpods.com/
- SCORE via the SBA: https://www.score.org/us-small-business-administration-sba
- Hey Mama for working moms: https://heymama.co/
- Entrepreneurs Organization: https://www.eonetwork.org/
- Hello Alice: https://helloalice.com/
- Instagram: @goodpods
- Twitter: @goodpodshq
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
Today, so many people want to be part of “the media”. That means different things to different people, but the overall goal is to be seen and to build a brand that will lead to profit.
In this episode, Trae Bodge is sharing how she starting working as a freelance writer and how that work has snowballed into so much more under the media umbrella in various forms in multiple places.
She also shares tangible and strategic advice for people interested in working in the media as a freelancer.
Trae is an on-air shopping and personal finance expert with a passion for saving people money. She is also a lifestyle writer for MSN, CNBC and regularly appears on GMA3, Inside Edition, Cheddar, and local affiliates nationwide.
Some resources mentioned in this episode:
- Save 20% on Trae’s bootcamp by mentioning this podcast at OneTakeMedia.biz
- Blog: https://truetrae.com/
- Twitter https://twitter.com/truetrae
- Facebook https://www.facebook.com/Truetrae
- Instagram https://www.instagram.com/truetrae/
- Clubhouse: @truetrae
I love productivity and efficiency. In past episodes, I’ve shared what works for me but today I’m bringing you a true expert to share productivity hacks that actually work.
In this podcast episode, Adi Klevit is going to share key tips to increase productivity when everything you’ve tried before has failed, what it means to systematize your business and how to do it, and examples of results you can expect to see when you implement these productivity and efficiency hacks.
A quick run-through of the seven productivity hacks that Adi dissects include:
- Creating a process for what you do repetitively
- Using a shortcut tool in email
- Time blocking
- Using a task management tool
- Controlling your inbox impulses
- Hiring an assistant
-
Using an email management tool
-
Text Expander: https://textexpander.com/
- Asana: https://asana.com/
- Monday: https://monday.com
- Sane Box: https://www.sanebox.com/
- Episode #87 about SOPs: https://www.mediamavenandmore.com/standard-operating-procedures/
- Website: BizSuccessCG.com
- LinkedIn: https://www.linkedin.com/in/adiklevit/
- Facebook: https://www.facebook.com/BizSuccesscg/
- Twitter: https://twitter.com/bizsuccesscg
It might be time to sell your business, but how do you know and where do you start?
The author of Built to Sell and The Art of Selling Your Business, John Warrillow is answering important questions about knowing when it’s the right time to sell your business, what to tell your employees along the way, and mistakes business owners make throughout the process. Plus, he will break down how to negotiate a great deal.
Some resources mentioned in this episode:
- Built to Sell Book
- The Art of Selling Your Business Book
- @JohnWarrillow
- @BuiltToSell
- Built to Sell podcast
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
While she was quarantined, Sylvia Longmire took a voice over class online. Four months later, she recorded dozens of voiceovers for clients and pocketed $12,000.
In this episode, she shares exactly what she did every step of the way - the classes she took, the equipment she bought, the sites she subscribed to, and more.
Sylvia is an award-winning accessible travel writer and photographer, travel agent, author, entrepreneur, and disability rights advocate. She is also a service-disabled US Air Force veteran, full-time wheelchair user, single mother, and the former Ms. Wheelchair USA 2016.
Some resources mentioned in this episode:
- Voices.com
- Voice123.com
- Bodalgo.com
- VOPlanet.com
- Source Connect
- Gravy For The Brain
- GVAA - Global Voice Acting Academy
- Sylvia’s Website: wheelsupmedia.com
- Sylvia’s Facebook: @wheelsupmedia
- Sylvia’s Instagram: @sylvia_longmire
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
If you want to motivate your team in a new and creative way, try watching a movie!
Scott DiGiammarino is the CEO of MovieComm and he built a good company culture at a Fortune 50 company by motivating his team with movie clips. The motivation led to millions of dollars in revenue, lightning-fast company growth, and leadership promotions for team members all over the country.
In this episode, Scott describes how it will improve your company culture, how that leads to an increase in revenue, and how he’s gone all-in on using movies to motivate.
Some resources mentioned in this episode:
- MovieComm
- Why Movies Move Us TEDx Talk
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
Money is the #1 reason for stress… and since we never really learn about how to make money or manage it in school, it makes sense.
In this episode, Charlotte DeMocker explains what the education system doesn’t and how you can learn what you need to in an easy, quick, and entertaining way… and what really happened with the GameStop and AMC stock surge.
Money can be a scary or stressful subject, but it doesn’t have to be. Whether you’re looking to blast away your college debt, turn your idea into a business, or begin building your investment portfolio, Penny brings you aspirational, accessible, and actionable insights that can help you get closer to your goals. It’s all organized into easy to navigate albums that fit seamlessly into your daily life.
Some resources mentioned in this episode:
- Penny App
- Charlotte on Instagram
- Charlotte on LinkedIn
- The 12 Week Year
- One Big Thing
- Essentialism
When Audrey Castonguay started her business, she didn’t think it would be a success because “everyone was already doing it”.
Fast forward three years and she grew Wholesome Culture to an 8-figure business.
In this podcast episode, she shares how she did it and gets into the importance of building a brand in a saturated market, the challenges and struggles entrepreneurs go through, and how to remember self-care and focus on your mental health as a founder.
Some resources mentioned in this episode:
- Website: https://www.wholesomeculture.com/
- Instagram: @audrey_castonguay
- Instagram: @wholesomeculture
Digital marketing is a must for every business, especially in 2021.
In this podcast episode, Restaurant Revolution Technologies CEO Brad Duea is sharing why direct digital ordering is so important, what online marketing and advertising tactics can take it to the next level, and some best practices for localizing online marketing.
Brad says the marketing joke is you know it works, but you don’t know which half is working. If you thinking you’re helping, but not making as much money as you’d like - this podcast episode is a must-listen.
Brad Duea is the CEO of Restaurant Revolution Technologies, a platform that makes takeout and catering orders easier for restaurants.
Some resources mentioned in this episode:
- Website: RRTusa.com
- Twitter: @RRTtakeout
- Facebook: https://www.facebook.com/RRTtakeout
- LinkedIn: https://www.linkedin.com/company/restaurant-revolution-technologies
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
My good friend Lisa Simone Richards is chatting with me about race.
She’s one of many people I have open conversations with, and because I know some people are in a position where they don’t have a Lisa in their life or they’re afraid to ask questions, I recorded one of our weekly chats for all to hear.
It’s not meant to school anyone on racism or deliver a teaching moment.
It’s honestly just because I’m so grateful to have the opportunity to see things from another perspective because I take the time to listen to people who aren’t exactly like me.
Some resources mentioned in this episode:
- Website: LisaSimoneRichards.com
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
You can get a lot of value from a Facebook group - both by being active in one to grow your brand or by starting and growing your own Facebook group.
In this episode, Cait Scudder, a business coach for female entrepreneurs is sharing how she uses Facebook groups to grow business by growing relationships.
For her, it all goes back to the purpose of the group. Once you set that foundation, the content will follow, then more.
Some resources mentioned in this episode:
- Instagram: Instagram.com/caitscudder
- Facebook group: Facebook.com/groups/theradiantentrepreneur
- Website: Caitscudder.com
- Podcast: Born to Rise Podcast
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
In this episode, I’m talking while I’m trying to get in my 10,000 steps for the day.
The idea for this episode just came to me yesterday when I was chatting with my mom about why some people with business ideas succeed and other people don’t.
It really just comes down to two things.
In this episode, I’m sharing those two things and elaborating on how they work for me and many others.
Some resources mentioned in this episode:
- Secrets of the Millionaire Mind
- Media Mentoring Program
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
I ended 2020 with more than 60 books read.
On Instagram, on my blog, and on my podcast, I share what I’m reading.
People always ask me how I can read so much.
At the end of the day, it’s all about time management.
I’m pretty good at managing my time, but I will also add that my husband stays at home and takes care of the kids so that takes some off my plate.
If you don’t have a stay at home husband, you can still read a lot of books!
He only started staying home in August of 2020 and by then I was finishing one book a week, so #noexcuses.
I have a lot more I want to get to, and I’m sure you do too, so I’m sharing how I’m able to read so many books.
Some resources mentioned in this episode:
- GoodReads
- Audible
- Christina Reads All Day podcast
-
Bookstagram
I was scrolling through Twitter when I saw a tread shared by someone I followed.
The person who originally posted it was a woman named Amanda Robson at @Amanda_Robs and it started:
“Sharing some of the most common reasons we've passed on B2B companies at seed/pre-seed”
Even though I’m not looking for funding for Podcast Clout, I thought the points were brilliant reminders of what it takes to have a great business model and goals for growth.
So in this podcast episode, I’m literally reading her thread on Twitter (and of course, sharing my thoughts on a few points she makes).
Some resources mentioned in this episode:
Amanda Robson’s Twitter Thread
To be successful in PR, you need to be prepared and be able to give members of the media whatever they want and need on a silver platter. That’s it!
- Update your site and sales process.
It drives me nuts when people think a PR team is a sales team. It’s not. You need to be ready to convert those leads PR brings… or else, what’s the point?
- Be nice.
I know this sounds silly, but so many people go into a PR strategy like members of the media owe them something, like they deserve media coverage. Trust me, every journalist in the world would not mind if media pitches stopped. They’d be fine. you wouldn’t. So yes, being nice and courteous to members of the media is helpful.
- Focus on social media… as an expert.
This doesn’t mean post a bunch of randomness on every platform. This means you should ask yourself, “What are members of the media or potential customers going to find when they search for me on social media?”
- Have “real people” on standby.
If all the news stories were only the people behind the business, things would get boring really fast. You need to have those trusted customers, referrals, and people who have actually experienced what you talk about ready to go. If you’re a doctor, have a patient. If you have a product, have a real customer who uses your product on a regular basis. These are the people that add the entertainment factor.
- Do the math.
I hate math, but I mean stats and data when I say do the math. All journalists like numbers because numbers make things current and relevant. It screams “NEWS” when people can see there are hard facts that can be quantified in a news story.
If you have all of these things ready to go and you’re willing to share (even overshare), you will be way ahead of many others looking to build their brand in the media.
Some resources mentioned in this episode:
- MediaMentoringProgram.com
Please subscribe to this podcast and leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.
In the last two weeks, I’ve been asked this question twice. In fact, I’m asked this question by potential clients all the time.
So, what’s the question? “Where are you going to get me and when are you going to get me there?”
It’s a hard one to answer, but it’s one that needs to be attempted because it’s a common concern for anyone who hires PR agencies or publicists.
The answers will vary depending on who you ask - sometimes people are truthful. Many times, people lie.
Kevin Monell and Jason Caruso host the eCommerce Uncensored podcast. They’ve dabbled in a lot of things in the agency world.
One amazing story they share is how they partnered up with another business owner to take it from $0 to $2 million in revenue… and yes, they were profitable.
In this episode, they talk about having a good product, a positive mindset, and what to do about all of that advice people give you and the things they say about you.
Some resources mentioned in this episode:
- eCommerce Uncensored podcast
- kevin@ecommerceuncensored.com
- jason@ecommerceuncensored.com
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
In this 3 Things on Thursday episode, it's a bit windy. I recorded this episode while I was taking my son on a walk and my daughter tagged along.
Warning: You will hear wind.
So, what's next? Well, right before I hit record I got an idea. It involves 3 Things on Thursday coming to an end and a new podcast beginning.
I'd love to hear your thoughts. Let me know at @ChristinaAllDay on Twitter and Instagram.
Marketing has changed a lot in the past few years.
To earn media exposure, you need to think outside the box.
In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!)
Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on modernizing their marketing and PR approach instead of just doing things the way they’ve always been done.
- Winston the Fox story
- Mystery couple in the photo at St. Elmo story
- Joey Chestnut - a major league eater
- Huse Culinary
- Connect with Bryn Jones on LinkedIn
In this quick 3 Things on Thursday episode, I'm sharing what drives me crazy on LinkedIn. I see these things just about every single day and I'm shocked they still happen. Uh.
From the floor in her bedroom to a national jewelry company doing big things across the country with an all-female team, this episode does not disappoint.
Tiffany Ortiz Dominguez is the Owner and Designer of Taudrey Jewelry. Her best friend, Danielle Telleria, is the Director of Creative and Communications and together they managed to grow their business during the Coronavirus pandemic… even after shutting down their showroom to customers.
Hear the unique way they work with influencers, how they’re marketing their brand before the Super Bowl that is the holiday season, and the mistakes they made early on (so you can avoid them).
Some resources mentioned in this episode:
- Visit Taudrey Jewelry at taudrey.com.
- Follow Taudrey Jewelry on social media at @taudreyjewelry21.
In this quick 3 Things on Thursday episode, I'm sharing my favorite things to do. I didn't plan on overlapping personal and professional things, but it kinda happened naturally.
Lots of people create content, but how many people actually find it?
In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush.
This is a tool I’ve been using for years and I even learned something new in this episode.
Some resources mentioned in this episode:
- Free SEMRush Trial
In this quick 3 Things on Thursday episode, I'm sharing my three pet peeves. They apply to both personal and professional life... and drive me absolutely nuts. I'm guessing you will be able to relate to at least one of these.
For a new business to come in and compete with the big guys, it can get expensive. But, there are other ways to market and grow that don’t involve spending a lot of money.
Cory Godar is a Marketing Director who has taken niche to the next level. He and his team spent months focusing on one thing to compete with companies like Airbnb, VRBO, and Expedia.
In this podcast episode, he is walking us through his strategy and how you can implement it in your business.
Some resources mentioned in this episode:
- destinflorida.com
- emeraldcoastbyowner.com
In this quick 3 Things on Thursday episode, I'm sharing how I'm voting this year by telling you the three things I look to every year when I vote. This time, it's no different... just a little more obvious.
Email marketing is something just about every business does, but most do it wrong.
Kara Morin is the Director of Marketing at Rareform and she calls email marketing her “baby” at Rareform.
In this podcast episode, she talks about how Rareform handles many marketing aspects in house, why they outsource ad buying, and how they handle PR - including what it took to land a spot on Shark Tank, the Today Show, and how one podcast appearance is still bringing in revenue three years later.
- https://www.rareform.com/
- Visit Rareform on social media at @rareform
- Visit Kara Morin on LinkedIn here
In this quick 3 Things on Thursday episode, I'm talking about what I'm watching on Netflix.
I just finished my last series this week, so I need your recommendations.
Please let me know what to watch next at @ChristinaAllDay on Instagram or Twitter.
Kerstyn Inouye is the Marketing Director at Top Drawer Merch.
Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others.
In this episode, she talks about
- how has marketing in the fashion industry is different when you work with celebrities like music artists,
- how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and
- strategies for Black Friday during a nationwide pandemic.
Some resources mentioned in this episode:
- https://topdrawermerch.com/
- Kerstyn is at @_dippedinblack
- @topdrawermerch
- @electricfamily
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm talking about virtual school and it kind-of snowballs into my thoughts on the education system in the United States.
In this podcast episode, I’m chatting with Benjamin Shapiro about his podcast marketing strategy. I just had to learn how he publishes 12 podcasts a week!
Listen to Ben give you a behind the scenes look at how he creates content and why starting with a solid foundation is key.
He goes into what that foundation should be built with and how to understand what you’re good at, who your customers are, and how to successfully develop a brand.
Benjamin Shapiro is the producer and host of the MarTech podcast.
He is the founder of benjshap LLC, a brand development and marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting and content business.
Some resources mentioned in this episode:
- MarTechPod.com
- BenJShap.com
- @BenJShap
- Connect with Ben on LinkedIn
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen!
You can also watch it here.
- Apple Podcasts
- Spotify
- Stitcher
- Google Podcasts
- I Heart Radio
In this quick 3 Things on Thursday episode, I'm sharing the best parts of being a business owner. Last week, I told you the worst parts, but because the good outweighs the bad, I wanted to share why I do what I do!
You can be a fly on the wall during my conversation with another publicist, Taylor Ketchum.
In this episode, Taylor is going to talk about how she worked her way up from an intern to the Vice President at Jones Public Relations in Oklahoma City.
She is also going to share her strategies on
- Introducing a digital presence for your business
- Working with influencers during a pandemic
- Handling client expectations
- What leaders in the workplace need to know
Some resources mentioned in this episode:
Taylor Ketchum at Jones PR in Oklahoma City, OK
Jones PR
Find her on social media at @taylorketchum
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
You can also watch it here.
In this quick 3 Things on Thursday episode, I'm sharing the worst parts of being a business owner. It's not all sunshine and rainbows so I'm telling you what I dislike about it.
Have you ever wanted to start a skincare regimen, but you just did not know where to begin?
In this episode, I am going to bust some skincare myths and talk skincare facts with the help of Britt Johnston from Palm Beach Facials in Palm Beach, Florida.
No, it’s not the normal business talk we usually have here on Become a Media Maven, but let’s face it - we all have skin, someone sees it every day, and none of us are getting any younger.
Some resources mentioned in this episode:
- PBFacials.com
- @PalmBeachFacials
- Palm Beach Facials in the Palm Beach Post
- Video Interview
- Hydrojelly Mask
- Lash Lift
In this quick 3 Things on Thursday episode, I'm talking about why I only work with freelancers. I do NOT want employees for a few reasons and I'm telling you why in this episode.
I got out of online business for a few reasons.
To clarify, I still have my online course The Media Mentoring Program, but I am not actively promoting it.
People who join either ask me about it or they see an old post or hear an old podcast episode.
A lot has changed in the industry and with me, so I'm sharing it here... and letting you know what to pay attention to in the industry as well because there is a lot you need to be looking at so you're not tricked as many are.
In this quick 3 Things on Thursday episode, I'm talking about things I notice in an onboarding call with potential clients that wave a red flag. I used to ignore them, but I don't anymore. This is what they are and how I work through them.
Have you ever wanted to write a fiction book?
Maybe you read a lot of books and want to know what the process is like from idea to print.
In this episode, I’m chatting with Kristi Dosh, whose pen name is Savannah Carlisle. Kristi has already published non-fiction books and now she writing a romance novel.
In addition to explaining why she is using a pen name, she is also going to explain why she is building a personal brand for her pen name.
Personally, I believe this is one of the most entertaining episodes I’ve recorded in a while.
Some resources mentioned in this episode:
- IG: @SavvyCarlisle
- MasterClass
- Save the Cat Writes a Novel
- Romancing the Beat
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm sharing how and why I stopped scrolling on social media.
Yes, I still log on daily, but I treat each platform differently while paying the most attention to notifications.
Have you ever wanted to get on Shark Tank or know what it’s like behind the scenes?
No one knows the ropes better than Tiffany Krumins, creator of Ava the Elephant.
In this episode, Tiffany walks us through how she landed a spot on the popular show and why her story is so memorable all these years later.
She shares tips on pitching to get on the show, shares her relationship with the shark who made a deal with her, what happened after, and how she has turned into quite the shark herself.
Tiffany is also sharing a deal for fellow product geniuses who are listening - just log onto https://www.tiffanykrumins.com/ and use the coupon code MEDIA to get started in turning your product idea into the next big thing.
Some resources mentioned in this episode:
- TiffanyKrumins.com COUPON CODE: MEDIA
- Product Genius Podcast
- Mom Genius
- Interview with Shark Tank Casting Producer
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen!
- Apple Podcasts
- Spotify
- Stitcher
- Google Podcasts
- I Heart Radio
In this quick 3 Things on Thursday episode, I'm sharing how I plan my days.
I am very intentional about how I spend my time and there is a method to my madness to get lots done.
I'm sharing it all right here!
After starting his own podcast, the Create Your Own Life Show, Jeremy Slate has been a guest on more than 400 different podcasts.
In this episode, he talks about the lengths he went to promote his own podcast to land a spot on Apple’s New & Noteworthy list.
We also touch what to do after you start your podcast and after you’re a guest on a podcast to turn that publicity into a million-dollar network.
Some resources mentioned in this episode:
- JeremyRyanSlate.com
- Create Your Own Life Show
- https://commandyourbrand.com/
- https://www.mediamavenandmore.com/after-you-earn-media-coverage/
In this quick 3 Things on Thursday episode, I'm following up on an episode I did three weeks ago about my favorite non-fiction books.
All of these books mentioned here, I read in a day or two because they are that good! To keep up with what I'm reading, visit MediaMavenAndMore.com/bookshelf or come find me on GoodReads.
Jaclyn Mellone helps experts exponentially grow their business by becoming the Go-To Authority in their space.
In this episode, she is going to share how we are holding ourselves back from being successful (without knowing it) and how to overcome it.
Jaclyn helps her clients get out of their own way, package their expertise to scale, position themselves as the go-to authority, and have their dream clients and opportunities landing on their lap!
Her signature approach combines restructuring her client's business models, reframing their mindset, and revamping their marketing so that they become the go-to authority from the inside out. Jaclyn supports experts at all stages from freelancer to global brands!
Jaclyn is a coach, strategist, keynote speaker, mom, and host of the Go-To Gal podcast!
She digs into all of that here on this podcast!
Some resources mentioned in this episode:
- JaclynMellone.com
- Go to Gal Podcast: https://jaclynmellone.com/gotogalpodcast/
- 30 days of authority building guide: JaclynMellone.com/plan
In this quick 3 Things on Thursday episode, I'm telling you why you should stop listening to online influencers who brag about 6 or 7 figure launches... without sharing things like expenses and profit. It's misleading and they're tricking you. Here is what you should look for.
The book I mention in this episode is Profit First.
What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.
Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK - her four-step framework.
Some resources mentioned in this episode:
- Pumpkin Plan
- Superfans
- Influencer Entrepreneur Podcast
- @Jenny_Melrose on IG
- JennyMelrose.com
In this quick 3 Things on Thursday episode, I'm telling you how my husband was able to quit his job. Yep! This week he starts his retirement and his new role as a stay at home dad. The pandemic forced us to do this sooner than we planned, but it was in the plans. I'm sharing how we were able to do it without being a rich family of five.
This is a fun episode. I chat with the hosts of the Momtourage Podcast, Ashley Hearon-Smith and Keri Setaro, about all things work, parenting, and living in the United States today.
You hear fun stories about working in the entertainment industry, dealing with celebrities (the good, bad, and ugly), parenting, and the current climate of our country… yeah - we cover just about all of it.
Some resources mentioned in this episode:
Momtourage Podcast
Instagram:
- @MomtouragePodcast
- @AshHerronSmith
- @KeriSetaro
In this quick 3 Things on Thursday episode, I'm telling you how to find good podcasts to be on. First of all, if you don't use my SaaS product, Podcast Clout, it will be time-consuming. Either way, I'm breaking down how you can pinpoint the perfect podcasts to pitch!
For more on Podcast Clout, visit PodcastClout.com.
It’s one thing to promote a product. It’s another thing to be an expert in that industry.
That’s exactly what the team at Emma Sleep are doing. They are a sleep tech company and their marketing is next-level genius.
In this podcast episode, I chat with Amir Bolouryazad, Head of Engagement Marketing, about the strategic steps and testing he and his team take to find out what their customers want so they can deliver it and grow on a global scale.
Some resources mentioned in this episode:
- Emma Sleep: https://www.emma-sleep.com/
- Amir’s Email: amir.boloury@emma-sleep.com
Please subscribe to this podcast and leave an honest review on Apple Podcasts.
In this quick 3 Things on Thursday episode, I'm sharing my favorite non-fiction books and why they are my favorite.
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Atomic Habits
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Secrets of the Millionaire Mind
-
The 12 Week Year
Let’s face it: For many of us, niching down is hard. So is doing less.
Lisa Princic is a messaging and marketing strategist.
In this episode, I ask her TONS of questions about my business and branding, so join us in this episode that accidentally turned into a coaching session.
Lisa talks about seeing holes in the market, getting out of day to day operations, focusing on one (yes ONE) kind of audience, and much more.
In this quick 3 Things on Thursday episode, my kids are joining me to talk about how they stay busy at home. As a bonus, two of my kids are sharing three things so you'll actually hear six ways my kids are staying busy at home. For more on what we're doing at home, listen!
There is A LOT on the marketing umbrella, so you’re probably going to need some help by either outsourcing work or building an internal team.
As an author, consultant, and marketing integrator, Casey Gromer helps small and mid-sized visionary leaders work in their zone of genius while she develops and implements customized marketing plans that achieve both their financial and operational business goals.
In this podcast episode, Casey talks about how business owners can protect their role as a visionary while she helps execute a marketing plan.
In this quick 3 Things on Thursday episode, I'm going to tell you how to work out more, even if you hate it.
I don't like working out.
There are 10 things I'd rather do for an hour a day, but here I am, working out 4-5 times a week.
For more on how to work out more, even if you hate it, listen!
In this quick 3 Things on Thursday episode, I'm going to tell you how to kiss mom guilt goodbye.
Mom guilt is something I've never had, but many do.
Hopefully, my cheatsheet at ChristinaAllDay.com will help you kiss mom guilt goodbye for good.
There are 10 ways there, not just three, so head there now!
If you’re a blogger or content creator and have your sights set on something bigger, like multiple revenue streams, then you’re going to want to listen to this podcast episode.
Natalie Sisson is a New Zealand entrepreneur, two-time bestselling author, speaker, triathlete, and host of the ‘Untapped’ podcast, which has been downloaded over 1.5 million times.
After ditching a successful corporate career and co-founding a technology company, Natalie decided to monetize her humble, 6-month old blog, The Suitcase Entrepreneur, into a multiple-six figure online education platform by creating 8 different revenue streams, while traveling the world.
In 2018, she traded in her suitcase for roots and is now passionate about helping others learn how to combine their knowledge, skills, and passions into multiple income streams that amplify their purpose, impact, and profit.
In this episode, listen to a candid discussion of how to pivot, if needed (or forced to), without burning down the life you've created. This conversation includes:
- Natalie’s journey as an OG of digital nomadism, the loss of identity she felt when she began to plant roots and how she retained her credibility and community through her own personal growth
- How identifying what was really important to her was her first step in getting unstuck and allowed her to see new opportunities
- How to ‘own’ the parts of YOU that are unique and ‘monetizable’ and getting paid to be you (I think you and Nat would really hit it off on this topic)
- Creating great routines for yourself during times of uncertainty
- How to remain in the pilot's seat of your life
Some resources mentioned in this episode:
- NatalieSisson.com
- How to use HARO video: https://www.mediamavenandmore.com/how-to-use-haro/
- Natalie’s Books: https://nataliesisson.com/books/
- The Untapped Podcast: https://nataliesisson.com/untapped-podcast/
- @NatalieSisson on social media
- A guide on how to get paid to be you in 9 steps: NatalieSisson.com/MediaMaven
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm going to tell you when you should start a podcast.
Yes, it's time consuming so there are some things to consider before you hit the airwaves.
For more of when to start a podcast, listen!
The Coronavirus pandemic has really thrown the wrench in a lot of things for a lot of people in business, employees and employers.
In March, professional speaker Ramon Ray experienced a huge setback, but he didn’t let it keep him down.
He tweaked things to work for him and on this podcast episode, he is sharing what he did and what YOU can do if you’re in a similar situation.
Some thoughts he elaborates on in this podcast episode are:
-
Get with a good friend and colleague.
-
Check yourself and what’s around you.
-
Think backward.
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It’s the person.
Ramon is a sought after global keynote speaker, event host, best selling author, and entrepreneur. He's started four companies and sold two of them.
Ramon is the founder of Smart Hustle Media and is an in-demand commentator on marketing, technology, mindset, startups, and more.
In this quick 3 Things on Thursday episode, I'm going to tell you why you should NOT be pitching the media with a press release. For some reason, this is everyone's go-to method and it should not be. Today, press releases are view as long, boring, overly promotional, and are very old-fashioned. For more of what you probably don't know about press releases, listen!
If you want your business to run like Clockwork, you need Standard Operating Procedures, or SOPs.
When it comes to getting organized, and staying organized, in your business, Tasha Booth is the one to turn to.
Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms.
As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality.
Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers,
Tasha is always helping other entrepreneurs live more fully in their zone of genius.
Some resources mentioned in this episode:
- Standard Operating Procedures Template: tashabooth.com/mediamaven
- The Launch Guild: https://thelaunchguild.com/
- FB: https://www.facebook.com/thelaunchguild/
- IG: https://www.instagram.com/thelaunchguild/
- Tasha Booth: https://www.tashabooth.com/
- FB: https://www.facebook.com/thetashabooth/
- IG: https://www.instagram.com/thetashabooth/
- Canva: https://www.canva.com/
- Loom: https://www.loom.com/
- Screenflow: https://www.telestream.net/screenflow/overview.htm
- Camtasia: https://www.techsmith.com/video-editor.html
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm going to tell you why you should say NO! to the Forbes Council.
It's not contributing to Forbes, even though people selling these ads (yes, they're ads) try very hard to make it look like an honor to join this program... that may hurt you in the long run.
For more what you probably don't know about the Forbes Council, listen!
In this quick 3 Things on Thursday episode, I'm going to tell you how I choose a business coach.
LOTS of people call themselves business coaches. Lots of them have no merit, no successful business, or profitable clients.
Don't fall for good marketing or affiliate programs. For more how I chose my last three business coaches, listen!
Matt Clark knows how to build, educate, and promote yourself and your business on LinkedIn.
He started as a door to door salesman, then wanted a laptop lifestyle. He used LinkedIn to get it.
In this episode, he is walking us through his nine-step system that includes strategies on how to find your ideal client on LinkedIn, to what a good pick up line looks like, and the biggest mistakes people make on LinkedIn. (You’re probably making them right now.)
Some resources mentioned in this episode:
- Matt’s 7-minute video outlining these steps: https://thevirtualedge.com/
- Matt’s LinkedIn page: https://www.linkedin.com/in/mattclarksa/
- Matt’s website: https://thevirtualedge.co.za/
In this quick 3 Things on Thursday episode, I'm sharing three out of the four tips I shared in the Oprah Magazine newsletter not too long ago about NOT getting overwhelmed with what's on the news. It went out to 800,000 people and it is very relevant today.
For ways to NOT get overwhelmed with what's on the news, listen!
If you’ve ever wondered how to grow an engaged following on Instagram or how to convert your social media followers to customers, then this podcast episode is going to answer those questions you.
Wendy Porter is sharing her best tips on becoming an Instagram influencer.
Wendy is a self-made entrepreneur who was inspired to start her own business during her personal fight with cancer. That’s when she realized life is too short to be stuck in a job you hate.
After recovering over the age of 40, Wendy established Crowned for Success and Boss Ladies Mindset, the largest women’s empowerment network for soulful CEO’s on Instagram, proving it’s never too late to follow your dreams.
Some resources mentioned in this episode:
- CrownedForSuccess.com
- Boss Ladies Mindset Instagram
- Crowned 4 Success Instagram
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen!
- Apple Podcasts
- Spotify
- Stitcher
- Google Podcasts
In this quick 3 Things on Thursday episode, I'm going to tell you about the top three expectations that clients ignore.
These expectations are set multiple times - during the sales process, onboarding, and throughout our campaigns.
Still, people don't want to believe them and they are VERY important.
For the expectations clients ignore, listen!
In the episode, you’re going to hear about how the fastest growing online community of ambitious women, BossBabe, grew to a multimillion-dollar business in just two years.
Co-founder and President, Danielle Canty, started BossBabe after feeling like she had no freedom and lived her life in 15-minute appointments.
With her partner, she built a multimillion-dollar company on different sides of the world with an eight hour time difference
She was all in on BossBabe, but had other responsibilities and was still working as a chiropractor, in addition to other businesses, until the end of 2019.
Danielle says the foundations of business are the same and sticking by a set core of values and abiding by them helped grow BossBabe.
Consistency. “We post 3 times a day without fail. People know what they can expect from us.”
Value. “We don’t put out any old thing. Lots of effort and thought go into it.”
Focus. “I was never the best, but I was the busiest.”
Danielle suggests going back to ‘your why’ to stay motivated and to set realistic goals with realistic tasks every single day - good, better, and best.
Some resources mentioned in this episode:
- BossBabe.com
- 2 million+ followers on Instagram
- Boss Babe podcast
- Membership Program
- Boss Babe Playbook
- Atomic Habits
In this quick 3 Things on Thursday episode, I'm going to tell you about the worst clients I've had.
I'm not going to tell you by name.
I'm going to tell you by actions. I know I'm preaching to the choir here because a lot of business owners have had clients who do these things.
For the worst clients I've had and the things they do to make them the worst, listen!
Yes, I launched a business during a pandemic.
It’s something I’ve been waiting three years for someone to create.
I guess my impatience got the best of me, so I spent five months working with a team to create it.
It’s a software as a service product called Podcast Clout and you can check it out at PodcastClout.com.
See how it works here: https://podcastclout.com/how-it-works
If you want to grow your brand by being a guest on podcasts, this is for you.
Here is the free resource I mention in the episode: PodcastClout.com/Pat.
In this quick 3 Things on Thursday episode, I'm going to tell you how I landed my TEDx talk in Boca Raton in 2018.
Lots of people want to do these talks because it can lead to big things for your brand and your business if you leverage it correctly.
(Hello?! Mel Robbins.)
For the three things I did to get a TEDx Talk, listen!
Watch my TEDx Talk here: https://www.youtube.com/watch?v=tRPDwSSjdOM
So many people want to go straight to national media coverage right out of the gate. I always tell them to start small, then work their way up.
My podcast guest, Stacy Tuschl, tells business owners something similar in business - start local, then go online to go nationwide or even internationally.
It’s how she built multiple million-dollar businesses.
In this podcast episode, she is sharing three tips on how she started local and grew bigger than ever.
Some of the tips we dive into include:
- Tip #1: Being hyper-focused on one thing
- Tip #2: Starting small with habits
- Tip #3: Prioritizing money and time
Stacy also talks about The Implementation Code and breaks down how to take action.
Some resources mentioned in this episode:
- Website: https://stacytuschl.com/
- Podcast: The Foot Traffic Podcast
- Social Media: @StacyTuschl
- Foot Traffic Community: https://www.facebook.com/groups/foottrafficcommunity/
- Essentialism book: https://amzn.to/2KJaFgo
- The One Thing book: https://amzn.to/2KGqJzr
- Atomic Habits book: https://amzn.to/2VJvA9i
- My bookshelf: https://www.mediamavenandmore.com/bookshelf/
In this quick 3 Things on Thursday episode, I'm going to tell you how I am working on cutting down my social media use.
I can't totally log off because it's a big part of what I do for work, so I need it BUT I don't want to be one of those annoying people who get sucked in, are never present, and just scroll needlessly for hours.
For three ways to cut back on social media use, listen!
When I help you earn media exposure, it won’t do much for your business if you don’t know what to do next.
In this podcast episode, Nikki Rausch will show you how to take the leads you generate from PR and move them along the selling staircase.
Nikki walks us through the five steps of an authentic selling process in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients.
And if you hate sales, this episode will teach you how to like it… and be good at it!
In a nutshell, these are the steps:
- Introduction
This can come through a media appearance or at an event or it can be a referral. It’s all about making a positive first impression.
- Create a little curiosity
This is when someone finds out more about who you are what you do so you can see if the person is a potential customer. If you skip this, no one gives you buying signals.
- Discover
Here you ask what is their problem, their need, and their want. You’re not selling. You’re asking strategic questions to ask permission to move to step four.
- Proposal
Now you layout an offer based on what you find out in the discovery so you don’t miss what was said that turns into gold nuggets.
- Close
This is where you issue close language. You get here by following all the steps. No skipping!
Some resources mentioned in this episode:
- Closing the Sale eBook: YourSalesMaven.com/MediaMaven
- Selling Staircase: https://amzn.to/32GYHMx
- Website: https://yoursalesmaven.com/
- MediaMentoringProgram.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm going to tell you how to read more books.
I'm a big reader.
I read for education and I read for fun.
I'm on GoodReads, so follow me there to see what I'm reading.
You can also search "bookshelf" on my website to see what I'm reading. For the three ways I read more books, listen!
Heather Monahan left corporate America after dealing with a stereotypical “mean girl.”
With entrepreneurship, she found that being scared was her green light. Fear meant, “GO!”
She learned you needed to act first to get confidence. Confidence isn’t learned.
In this podcast episode, she is going to tell us how to act to change a feeling of fear into a feeling of excitement… and what she did to turn a TEDx Talk into a full-time speaking career in a matter of months.
But first, we talk about the latest stranger trolling her on LinkedIn.
Some resources mentioned in this episode:
- Heather’s Website: https://heathermonahan.com/
- Heather’s Book: Confidence Creator
- Heather’s Podcast: Creating Confidence
- @HeatherMonahan on all social media
In this quick 3 Things on Thursday episode, I'm joined by my 7-year-old daughter to tell you how to make your kids behave at home.
Because lots of us are working from home with our kids, this is an important topic.
For Julianna's and my three tips on how to make your kids behave at home, listen!
In this podcast episode, I’m giving you an inside look at my business model - how I work from home, how I hire and pay my team of independent contractors, how we communicate with each other and our clients, and how we make it all work by doing it from home.
Some of what I talk about in this episode was inspired by a recent article I wrote in Boss Babe about setting boundaries with your team and coworkers while working from home.
Some resources mentioned in this episode:
- My articles in BossBabe
- The Boomerang app for Gmail
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen!
- Apple Podcasts
- Spotify
- Stitcher
- Google Play
In this quick 3 Things on Thursday episode, I'm talking about how and why you need to double down on your marketing NOW.
The number of people consuming content on TV and online right is insane.
So is the number of people pulling back or pausing their marketing efforts. It's bananas.
For my three tips on how to double down on your marketing right NOW, listen!
Use “MediaMaven” to get 15% off Danielle’s book or bookkeeping services.
Entrepreneurs avoid their numbers and Danielle Hayden’s mission is to take the overwhelm out of accounting and approach your numbers with personality.
In this podcast episode, Danielle dives into the top three numbers to look at to increase profit and cut expenses.
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Don’t just look at your sales, but break the sales numbers down by what’s the best selling and what’s the most profitable.
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Take a look at your three biggest expenses and ask yourself if it aligns with your goals.
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Review your final net income and loss to make better business decisions.
Be sure to listen to this episode to hear Danielle go into depth on these three topics.
Some resources mentioned in this episode:
- Financial Goal Setting Worksheet: ProfitPlannerBookkeeping.com/MediaMaven
- Website: ProfitPlannerBookkeeping.com
- Social links:
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- https://www.facebook.com/DanielleHaydenOH
- https://www.instagram.com/daniellehayden__oh/
- https://www.facebook.com/kickstartaccountinginc/
- https://www.instagram.com/kickstartaccounting/
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm talking about isolation - something all of us are doing if you aren't helping save lives during the COVID19 pandemic.
For my three tips on what you should NOT be doing and why, listen!
Using free PR, Cameron Herold built businesses by the millions.
I first learned about Cameron listening to a popular podcast, How I Built This. I heard the story of how he helped the owner of 1-800-Got-Junk land a feature in Fortune Magazine that skyrocketed the business.
People. Time. Money. Those are the three resources every business needs to do something with - not only to earn publicity, but to grow successfully… yes, even in a pandemic.
In this episode, you’ll hear about how Cameron helps entrepreneurs make their dreams happen.
Cameron has multiple best selling books, a popular podcast dedicated to COOs, and a thriving business - in addition to the many he helped grow.
Some resources mentioned in this episode:
- CameronHerald.com
- How I Built This with the founder of 1-800-Got-Junk, Brain Scudamore
- TED Talk: Let’s Raise Kids to be Entrepreneurs
- TED Talk: How Great Leaders Inspire Action
- Cameron Herold’s Books
- 2nd in Command Podcast
- COO Alliance
- WTF?! Willing to Fail by Brian Scudamore
In this quick 3 Things on Thursday episode, I'm talking about working from home WITH kids.
I've been working from home for five years now.
Because of the Coronavirus, many of us are doing it with our kids at home.
For my three tips on how you can get things done at home with kids, listen!
TV news has taken a dramatic turn in the last few years.
Yes, it’s the hardest media to earn and for that reason, it brings you the most credibility when you leverage it.
However, many models are turning into pay to play platforms… and you can get in on it in a way you may have never thought of before - by starting your own TV show.
In this episode, I’m chatting with a friend of mine who is a former TV anchor who started her own TV show in Los Angeles.
She is going to walk us through every little detail of how she did it.
In this quick 3 Things on Thursday episode, I'm talking about how to make money fast.
I used these strategies when I started as a freelancer.
I still use some of them as an agency owner as well.
For my three tips on how you can make money fast, because many of us need that during these crazy Coronavirus times, listen!
How to Become a 6-Figure Freelancer: https://www.mediamavenandmore.com/how-to-become-a-freelancer/
Use LinkedIn for Personal Branding: https://www.mediamavenandmore.com/linkedin-personal-branding/
How to Promote Yourself on LinkedIn: https://youtu.be/JzZk83YyYxs
Talking about copy should not be boring
You have to know how to bring in leads, how to speak to people, how to share your message - that’s copy.
People make a lot of mistakes when they write emails, website copy, and post on social media.
In this podcast episode, former actress Marisa Corcoran is going to share the three biggest mistakes people make when they write their copy and how to fix them.
Your copy will change over time based on your goals and where your business is. Marisa is here to help!
Some resources mentioned in this episode:
- Marisa Corcoran
- The Copy Chat
- Copy Chat Facebook Group
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
In this quick 3 Things on Thursday episode, I'm talking about working from home.
I've been doing it for almost five years now. It makes me more productive and happier - at home and in business.
For my three tips on how you can do the same at home, listen!
I worked in TV as a reporter and anchor for 10 years.
After having a couple of kids, and many PR agencies NOT hiring me, I finally got a job at a PR agency.
It only lasted six months because the working environment was terrible.
That’s when I started working as a “professional freelancer” and accidentally started building a team that led to the agency I have today.
I worked with a variety of business coaches, found clients in different places, and I’m sharing it all in this episode.
Like many moms, Micala Quinn got tired of the rushing routine to get her kids to daycare then go to a job she didn’t want to be.
After struggling for eight months to make a work from home side hustle work, she started using Facebook groups as a lead generation tool.
Quickly, she tripled her teacher’s salary working a fraction of the hours she worked as a teacher.
Now, she helps other moms make money from home.
Some resources mentioned in this episode:
- Micalaquinn.com
- @Micala.Quinn on Instagram
- The Live Free Podcast
- Become a Media Maven podcast episode with Dana Malstaff
- Become a Media Maven podcast episode with Jill Stanton
- Become a Media Maven podcast episode with Kimra Luna
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
The complexity level of what we need to do in marketing is much greater.
It used to be a world of what message are we going to get to them. Now, you need to connect and keep the lines open so you have two-way communication.
For the first time in advertising (and marketing) history, we are on a two-way street with communication.
Scott Thaler is a marketing and advertising executive who has worked with some of the biggest brands in the world.
In this podcast episode, he talks about how paid, earned, and owned media have to work hand in hand because “people are being bombarded and the platforms are being the gatekeeper” making it harder for brands.
When Scott was with Mattress Firm, they used paid, owned, and earned media, but they NEVER ran the same thing in all three.
So, how do you know what’s working and what’s not?
How do you convert?
How do you ensure marketing is working with sales… and vise versa?
We cover it all in this episode!
Scott Voelker is back on the Become a Media Maven podcast to talk about how people can finally take action on a business idea, even if they’re scared.
In his book, The Take Action Effect, he talks about the many businesses he started and how his mindset and hard work played a big part in his success.
Scott talks about the safety nets he hung to fall back on while he carved out time to work on his side hustles.
These five steps will get you started:
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Side hustle.
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Start small and work your way up.
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Use your unique assets.
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Having the focus and the direction to hit your goal. Pick something, go, AND COMMIT FOR 8-12 MONTHS!
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Don’t build something, then validate it. Instead, validate it, then build it.
Also, invest in a coach or mentor to take action to see results faster.
I participated in not one, but two Instagram giveaways. I did it or two reasons - one, to tell you all about what happened on the Become A Media Maven podcast and two, to experiment.
First, I teamed up with Kris Jenner. Then, I teamed up with Scott Disick.
In this podcast episodes, I’m sharing how many followers I gained, how many I lost after the giveaway winner was announced, and what it did for my engagement rate, reach, impressions, profile visits, and link clicks months later.
I also talk about what I did (or didn’t do) to leverage it and what you need to if you're even thinking about participating in a social media giveaway.
Today, I’m talking to the woman who took down the real Dirty John. Dirty John was a wildly popular True Crime podcast turned Bravo TV hit.
In this episode, you’re going to hear how Terra Newell took down the man who stalked and harassed her and her family and how she ended up killing him in self-defense.
Today, about three years later, Terra is talking about the months leading up to the deadly attack, how she fought for her life, and what’s she’s doing today to help other women.
All forms of media are important, but today, there is no better or quicker way to grow your personal brand and see an ROI than being a guest on a podcast.
Angie Trueblood, the host of the Go Pitch Yourself podcast, talks about the biggest mistakes people make when they pitch themselves to be a guest on a podcast, including things like not personalizing the pitch for who they are pitching and paying attention to the first sentences in your pitch because it could make or break your chance.
In the podcast space, we as listeners and potential guests don’t get download numbers, so looking at other things like reviews and social media usage is a good indicator of the influence of the podcast and its host.
We also get into pay to play opportunities and much more.
Randy Spelling helps people make their lives better. These days happiness has become a catchphrase.
Things are so fast-paced these days that from the moment our eyes open - the scrolling and “here’s what I have to do” lead to you never fully being present because there’s always a “what’s next?”
From when we wake up, we start the stress and worry about what’s going to happen and what may never happen. The mind is problem solving all the time. It’s not needed.
In this podcast episode, Randy will share how he creates from a place of purpose, abundance, and clarity… not from a place of hurried and stressful lack.
Some resources mentioned in this episode:
- Unlimiting You: Step Out of Your Past and Into Your Purpose
- RandySpelling.com
- @RandySpelling on social media
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
If you ever wondered what I do all day, I'm going to tell you a little bit about what it's like to work in public relations.
I don't say I work in public relations. I actually don't like that term. Public Relations.
If we're going to get super specific, I do more media relations than public relations, but I'm going to tell you what a day in the life is like.
I'm going to tell you what it's like for somebody who works in PR and really what the heck we do all day.
That includes getting client's local and national coverage. So if you're interested in that, pay attention.
Some resources mentioned in this episode:
- MediaMavenAndMore.com/YT
- MediaMentoringProgram.com
Today, we’re talking to one of my media mentoring clients!
After being a stay at home mom to TRIPLETS, she started working as a health coach, then pivoted to encouraging women, focusing on moms - specifically self-esteem for moms.
“I needed to start doing this for me. I’ve evolved as a person and I’ve changed what I need and that’s who I’m serving,” Marta Spirk said. “I needed something for myself. Moms need to do something outside of motherhood.”
In this episode, Marta is going to share how she started her business when her babies were 9 months old and how she is growing it.
You’ll also get an inside look at my media mentoring program too!
There is so much talk about virtual assistants, or VAs, but many people don’t know what they may really need is an executive assistant.
Jessica Lindgren has been working as an executive assistant for 15 years - supporting C-Suite executives and now working very closely with my mentor, Pat Flynn.
In this episode, Jessica dives deep into what she does, how to land a job as an executive assistant, and what to look for when it’s time to hire one yourself.
So how do you know when you need a high-level powerhouse to be your right or left hand, who is detail-obsessed, acts as a project manager, and is on a whole other caliber of assistant without micromanagement?
Jessica Lindgren gets into that too!
Some resources mentioned in this episode:
- JessLindgren.com
- AskAnAssistant.com
- Free course: PitchPublicityProfit.com
To find out how to get your start and answer the question, “What do I do now?” listen to this podcast episode with Kendra Hennessy from the popular podcast, Mother Like A Boss.
Kendra shares the biggest problems moms make at home and at work.
From dropping out of college and starting a cleaning company with no business knowledge, she has grown her business to multiple streams of income and is sharing step by step how she’s done it.
So, get ready to say goodbye to excuses and hello to problem solving.
I’m taking over my microphone AGAIN today for part two of “Ask Me Anything”.
This was just going to be one episode, but because I got so many questions, I turned it into two episodes.
Some of the questions I answer has to do with
- brainstorming newsworthy ideas;
- making those first media contacts;
- how to keep a consistent pipeline of leads;
- the microphone I use for my podcast;
- how I landed a TEDx Talk;
- how my big why keeps me motivated;
- and so much more.
In eight years, it’s estimated that half of the US workforce will be made up of freelancers.
Laura Pennington Briggs has been freelancing full-time since 2013. Like many freelancers, she believes it’s better than working at a traditional job.
In this episode, I’m giving away her book that outlines how she started and grew her freelancing business - including how she developed a pricing model that works for her and her clients eventually leading her to a 6-figure freelance writing career.
Freelancer benefits include things like flexibility, freedom, the opportunity to earn more, and having more advanced skills because, being forward-thinking, they invest in themselves.
Company benefits include partnering with the best talent regardless of their location, only paying for work that is completed, and not providing benefits or a salary.
Some resources mentioned in this episode:
- TEDx Talk: The Future is Freelancing
- GIVEAWAY: Win Laura’s Book: Start Your Own Freelance Writing Business
- BetterBizAcademy.com
- Advanced Freelancing Podcast
- Free course: PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
The quickest and best way to scale your business is to build strategic partnerships.
In this podcast episode, I chat with Stephen Somers about how he has used strategic partnerships to scale multiple businesses.
The biggest problem, he says, is people don’t think long term. They say, “If I’m not going to make money today, then I don’t want to do it.”
Stephen will motivate you to not just consume but produce more, pull the trigger on moving your business forward (even if you’re scared), and starting ugly. (No, it doesn’t need to be perfect to start.)
I’m also sharing the pitch he used to be a guest on my podcast because I thought it was very good.
Some resources mentioned in this episode:
- MarketplaceSuperheroes.com
- Superhero Freight
- Mediocrity to Millions - PDF about joint ventures by Jay Abraham
- The Abraham Mindshift Challenge
- @StephenJSomers on IG
- Free course: PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
Like me, Jason Swenk was an accidental freelancer turned agency owner.
In this Become a Media Maven podcast episode, Jason is going to talk about how he was getting tons of work, but felt like he was building a prison around him and he couldn’t get out. Enter the marketing agency.
Luckily, he quickly learned the skill of outsourcing and made work fun while being profitable.
Today, he helps agency owners like me with his mastermind. We talk about that too!
Most importantly, Jason is going to talk about how you can start setting the vision and getting out of everyone’s way because he believes people think too small. They don’t think big enough.
Some resources mentioned in this episode:
- Start with Why by Simon Sinek
- JasonSwenk.com
- Smart Agency Masterclass Podcast
- FREE RESOURCES: swenk.it
- Free course: PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
I’m taking over my microphone today for part one of “Ask Me Anything”.
This was just going to be one episode, but because I got so many questions, I turned it into two episodes.
Some of the questions I answer has to do with how where you live can (or cannot) impact your media pitching and coverage; how many media hits do you need to start seeing traction in your business; the best way to drive traffic to your brand; how to use HARO to get coverage (when it’s not regulated); and so much more.
Some resources mentioned in this episode:
- Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis
- HARO: How to respond to queries to earn publicity
- Superfans by Pat Flynn
- The Blog Millionaire by Brandon Gaille
- Two-week trial to SEMRush for SEO keyword research
- Free course: PitchPublicityProfit.com
I’m a little obsessed with being productive and efficient.
So is my friend, Stefanie Gass from The Mompreneur Mastermind Show.
She went from working in network marketing to becoming a fulltime mompreneur that helps others in network marketing.
She quickly realized that what she was teaching others, how to brand themselves to build their businesses, was getting old fast. (I mean, how many more online sales tactics can you really handle?!)
In this podcast episode, Stefanie is going to show you how the right strategy and mindset makes all the difference in growing your business as a productive mompreneur.
Some resources mentioned in this episode:
- Podcast: bit.ly/themompreneurmastermindshow
- Website: StefanieGass.com
- Instagram: @StefanieGass
- Community: bit.ly/successsupportgroup
- Free course: PitchPublicityProfit.com
I just love Maria Dismondy’s story of working as a full-time teacher to becoming a successful children’s book author to launching her own publishing company.
In this podcast episode, she talks about traditional publishing vs. self-publishing. She started as a self publisher but has since turned traditional.
Today, she runs Cardinal Rule Press producing children’s picture books. If you want to get your children’s book published by her company, she talks about how you can do it in this episode.
Some resources mentioned in this episode:
- Publisher’s Weekly
- MariaDismondy.com
- CardinalRulePress.com
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen!
A business system is a group of rules that tell people how to do things and when to do them.
It’s a roadmap anyone can use to run your business. You can file them in a way everyone can understand with folders for each topic, for example.
According to my podcast guest, there are three must-have systems:
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Operational to show how things gel together and how everyone knows what’s going on
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Marketing to show how are you are consistently putting yourself out there to attract people
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Financial to show the flow of money in and out of your business
In this podcast episode, we touch on so much including generating business, checking email, social media, team building, administration, and more.
Generating Business
When we talk about generating business, Sheri-Anne is focusing on following up on leads specifically.
Potential clients are not going to jump on what you’re selling right away, so it’s in the follow-up.
Sheri-Anne suggests putting the information into a prospecting spreadsheet and never leave them hanging until they become a client.
“I’ll keep going until I get a no,” Sheri-Anne said.
Checking Email
Sheri-Anne’s calendar block tells her what to do and when to do it, like when to check her email. (I do the same.)
Social Media
Posting and being social on social media is very important today.
Sheri-Anne calls her social media strategy her lunchtime leisure activity, then has time blocked out in the week for more social media focus.
Team Building
Onboarding a team member is like employing new technology when it comes to teaching them what to do.
When building a team, you need to ask yourself, where do I need help and what do I need help with?
Map out exactly what that person will do so the responsibility will be taken away from you to free up your time to do other things.
From there, build the job profile and hire for that task that needs to be done. Yes, hire for the task, not the person.
Admin
Having a formal way to invoice your clients on time to avoid a cash flow problem is key. Sheri-Anne says this sounds simple, but so many business owners are NOT doing this.
It’s important to set up an automatic payment system and ask yourself:
Are you paying bills? Are you paying yourself? Are you paying your team?
If not, you need to cut your expenses.
Some resources mentioned in this episode:
- Website: MentorWithSheri.com
- Email: SheriAnne@nobsbreakthrough.com
- F
Up until two years ago, I had a money mindset problem. But, I didn’t know I had a problem.
Now, I can spot others with the same problem a mile away.
In this podcast episode, I’m breaking down why I was so afraid to spend money on my business for two years, when and why I started spending money, and the three solutions to having a negative money mindset that is holding you back.
And no, I’m not talking about manifesting money. I honestly don’t really believe in that.
I’m talking about guarantees, outcomes, fear, risks, and investing in yourself… wisely.
Some resources mentioned in this episode:
- Secrets of a Millionaire Mind
- Rich Dad, Poor Dad
- PitchPublicityProfit.com
Regardless of who you are or what you do, you have a personal brand. There is no escaping that today.
From working for Gary Vaynerchuk at VaynerMedia to helping business owners build their brands online, Brittany Krystle is going to walk us through creating content and building a brand on LinkedIn specifically.
In this podcast episode, she is going to break down her three laws of branding:
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Clarity: Knowing who you are why you do what you do... and making sure that message is communicated
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Consistent Content: Driving traffic to your brand by putting out social proof
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Community: Engaging with your following
Some resources mentioned in this episode:
- BrittanyKrystle.com
- Beyond Influential Podcast
- instagram.com/BrittanyKrystle
- PitchPublicityProfit.com
If you write good copy, you can sell almost anything.
No one knows that better than Bryan Cohen, a man who has built a business writing the descriptions for the back of books.
With success in self-publishing and ghostwriting, he built an audience of followers who kept saying they needed help with this - book descriptions.
People can write books and novels that are hundreds of pages, but it’s hard to write something that’s 200 words to sum it all up… and that a reader wants!
In this podcast episode, Bryan is going to walk us through his process and how it has transformed his business.
Some resources mentioned in this episode:
- Podcast: The Sell More Books Show
- Podcast: Relentless Authors Advertise
- BestPageFoward.net
- PitchPublicityProfit.com
After you set a goal, you come up against hurdles.
What separates successful business owners from others is recognizing what’s going to stop you from achieving that goal and knowing what to do about it.
In this podcast episode, there are five things Jennifer Dawn is going to go over that will have us achieving just about every goal we set.
Jennifer Dawn is a successful business owner, business coach, and the founder of the Best Planner Ever.
In a nutshell, the five-goal busting excuses we will combat include:
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Not getting clear on your vision before you set your goals
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Losing your forward momentum
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Letting excuses will pop up
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Hearing negative self-talk
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Feeling overwhelmed
Some resources mentioned in this episode:
- BestPlannerEver.com
- JenniferDawnCoaching.com
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
When we talk about branding, it’s branding for your clients, not yourself.
Sianne Chong started side hustling while working full-time and planned her exit from corporate American nine months before it actually happened!
She worked in marketing, starting a lifestyle blog, and that’s when lots of marketing questions started flying her way. So, she moved her focus to marketing, branding specifically.
After meeting her first client at a networking event, she used branding to grow her branding business.
Some resources mentioned in this episode:
- Brand Audit Checklist
- Will It Fly
- SimplySianne on Instagram
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
If you’re a small business owner who needs help creating more profit in your online business, you need to start local first.
Abagail and Emylee are the powerhouses behind Boss Project, formerly known as Think Creative Collective.
Both of these ladies started local, then went online.
In this podcast episode, they are going to talk about how they went from local photography and web design to building an amazing, very well known online business… and doing it all by getting in touch with the right people.
And yes, we talk about money here too.
Some resources mentioned in this episode:
- The Strategy Hour Podcast
- OneWeekToClients.com
- PitchPublicityProfit.com
If you’re a business owner, you’re going to love Help A Reporter Out, or HARO.
Why?
You will have about 150 topics from journalists looking for expert sources for in your inbox!
Full disclosure: In the past few years, it has gone downhill… a lot. Some people are using it to grab free products and others to hunt for advertising opportunities.
HARO is not closely regulated, but you can still earn quality coverage by following these tips in this podcast episode that walk you through how to respond to queries.
One person responded to everything that he could, that was fit, in one month using the tips I outline in this episode and earned 60 media hits IN ONE MONTH!
(FYI – that’s an INSANE amount.)
Some resources mentioned in this episode:
- HARO
- My YouTube video on HARO
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
Charlena Smith is the founder of a guided accountability program called Optio.
Optio does NOT help you find your best friend. Instead, it connects you with someone who is going to bring out the best of you in business.
The purpose of an accountability partner is not to keep you comfortable but pushes you forward. Still, so many people don’t know how to find this person after they realize the importance of it.
Charlena works with a personality algorithm that was designed by a NASA scientist to ensure success for her clients and their businesses.
Optio is like your business coach and your life coach and BFF just had a baby.
Some resources mentioned in this episode:
- MyOptio.org
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes.
Your ratings and reviews really help and I read each one.
Pat Flynn is back, and in this episode, he is talking about why it’s important to build superfans in your business.
In his new book, Superfans, he’s talking about why your business isn’t built on subscribers, followers, or likes. It’s built on Superfans and Pat is going to teach us how to get superfans so your business thrives.
This episode is for you if you’re a solopreneur or you run a Fortune 500 company.
And yes, we talk about that Instagrammer who has 2 million followers, but couldn’t sell 35 shirts to her following as well as what NOT to do and what you should be doing to get superfans in your business.
Some resources mentioned in this episode:
- Buy Superfans on Amazon or Target
- Get Superfans audio version for free before August 13th
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Many people will write a book, but they don’t think of the marketing plan for their book.
If your book is non-fiction, then you need to market your expertise.
Promoting your book isn’t about your book. It’s about you and your expertise.
In this podcast episode, I am talking to my friend Ashley Bernardi about putting together a book marketing plan.
For the step by step plan you need to put in place BEFORE you launch your book, listen to this!
Some resources mentioned in this episode:
- Ashley’s website
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Yes, the owners of PR agencies and publicists are telling you lies. In fact, it's so bad that it's part of the reason I started my own agency.
When I worked at an agency full-time, the owner would over promise deliverables to clients and put it on the employees to make the impossible, possible.
Sometimes, I lose business because I don’t tell these five lies, but I'd rather lose the business than end up with a terrible reputation, like many others in the publicity industry.
Some resources mentioned in this episode:
- PitchPublicityProfit.com
People talk a lot about Facebook ads and Instagram ads, but promoted pins on Pinterest don’t get a lot of attention.
That means there is less competition to get your content in front of your audience on Pinterest... if you know how to promote a pin on Pinterest.
Monica Froese is a blogger who viewed this gap as money to make… and that’s exactly what she started doing by promoting pins on Pinterest, then teaching others how to do the same thing.
In this episode, Monica takes us through why we should stop caring about the page view and start caring about the conversions.
The data will tell you everything.
Now, let’s go step by step.
First, you need to install the Pinterest tag on every page of your website in the header script. For Facebook advertisers, this is like your Facebook pixel.
Then, you’re going to go determine your goal to set an objective, choose an audience, and do keyword research because Pinterest is a search engine.
The best part? Monica says advertising on Pinterest is cheaper than on Facebook.
Some resources mentioned in this episode:
- RedifingMom.com
- RedifiningMom.com/ads
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Yes, it’s possible to simplify things while growing your blog at the same time.
Years ago, Sarah Morgan had the right pin posted, at the right time, that sent lots of traffic to her website. Ever since then, Pinterest has been her lead traffic source - more than everything else combined.
In this podcast episode, Sarah is going to share her pinning secrets and how you can automate almost everything on Pinterest.
Some resources mentioned in this episode:
- XOSarah.com/Shop
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
We know we need to create content, but very few are doing it in a way that leads to sales.
Jessica Stansberry makes money from her content every single day.
With YouTube, blog posts, and digital products, Jessica has built a six-figure business while being a mom in a small town of 500 people.
In this episode, Jessica is going to show you how to create content that leads to sales by creating a content strategy and executing it to drive traffic to your products and services.
Some resources mentioned in this episode:
- JessicaStansberry.com
- Jessica’s YouTube Channel
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
The biggest mistake people make after they earn media coverage is they do nothing.
It’s shocking how common this is.
Do not assume that everyone read the article you were mentioned in or saw the segment that featured you on TV. Even if your ideal customer or client did see it, in a few minutes, they will forget.
You need to remind them. Over and over again.
In this episode, I’m sharing 35 things you can do after you earn media coverage to turn publicity into profit.
Some resources mentioned in this episode:
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
My friend Alex Jimenez has the most visited travel blog in the world.
She started out working with brands via sponsored posts, but there is an easier way that doesn’t include high expectations and frustration.
Today, she’s making money with her traffic, affiliate links, and even her own product line for other travel fashion girls like her!
The smart thing she did from day one - focused on SEO. She uses outlets like Media Vine and Ad Thrive to turn that traffic into profit.
Some resources mentioned in this episode:
- TravelFashionGirl.com
- Compass Rose
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Leadership is key - whether you’re a boss with a team or an employee in corporate America. It’s all about communication and avoiding pitfalls.
Rich Cardona is a Marine who is opening up his leadership toolbox so we can take everything from good leaders and bad leaders to develop our own style.
In this episode, he is also going to touch on the three big questions we must always be asking ourselves:
- What do I know?
- Who needs to know?
- Do they know?
We also talk about how to deal with defensive people and when we should stop trying to prove a point.
Some resources mentioned in this episode:
- RichCardona.net
- Find Rich @FlyBysMedia on Social Media
- PitchPublicityProfit.com
Dhar Mann bootstrapped his business from just $600 and is on track to do $20 million in 2019.
He went from real estate, to medical marijuana, and is now in the cosmetics industry… and he’s making all of this money without spending one dollar on advertising.
Live Glam started when Dhar met a beauty influencer who was selling out of makeup seminars, so Dhar wanted to get in on it and partner with the influencer.
By working with beauty influencers, Dhar was able to save money and split all commissions 50/50, then going from online class subscriptions to product subscriptions.
In this episode, Dhar will show you how to approach influencers so they work with you on a commission only basis.
Some resources mentioned in this episode:
- DharMann.com
- PitchPublicityProfit.com
I’m so annoyed with all the scams, stretched truths, and just straight up bullsh*t so many people believe about getting media exposure.
I touched on this during my talk at the Mom 2.0 Summit in Austin, Texas and wanted to bring it to the podcast because there is a big difference between a journalist, a blogger, an influencer, and a publicist.
Today, too many are using these titles interchangeably while behaving unethically and breaking the law.
There are four big issues I touch on in this episode:
- You cannot charge brands or people for coverage in or on an outlet you don’t own or work for in the sales department.
- You should not pay for any media coverage.
- Take good marketing copy and affiliate promotions with a grain of salt
- Do not spend any time or money on press release distribution services
I was prompted to record this episode after hearing way too many stories from people who fell for scams, stretched truths, and straight up bullsh*t because it looked and sounded good.
Hopefully, this episode will help you make wiser decisions moving forward.
Christy Wright works with Dave Ramsey in Ramsey’s solutions, but she is most well known by female entrepreneurs because of the Business Boutique - a live event in Nashville, online course, podcast, and book.
In this episode, Christy breaks down how she got her start working with Dave Ramsey and how she worked her way up in the company. (Hint: It was by saying “yes” to things she didn’t know how to do.)
She’s going to talk about pushing through the fear of all the business stuff to actually get things done and be successful.
Some resources mentioned in this episode:
- BusinessBoutique.com
- Amy Cuddy’s Ted Talk on Body Language
Yes, you can create an eCommerce conversion funnel to sell more products and you can do it all with your brand.
Scott Voelker has helped many build brands on Amazon to increase their sales.
In this podcast episode, Scott takes us through how to use your brand to build an audience and use that attention as currency to success online.
Some resources mentioned in this episode:
- TheAmazingSeller.com
- TheAmazingSeller.com/Workshop
- PitchPublicityProfit.com
Monica Louie is my go-to Facebook ads expert. After hiring multiple people to run my ads, she is the real deal. Trust me.
In this episode, Monica is going to break down the three biggest mistakes most people make when they start running Facebook ads.
She’s also going to walk you through the six things you need to do to set up your first, successful Facebook ad campaign… and she’s taking you step by step.
Make sure you sign up to join Monica and me for her masterclass at MoniceLouie.com/Christina.
Kimra Luna has built a multimillion-dollar business online with no business skills.
She’s also not afraid to post anything, and I mean anything on social media… and she doesn’t care what you think about it.
That’s is why she’s successful.
In this episode, Kimra is going to talk about how she got started as a mom blogger, then built real relationships with people online to grow a four million dollar business.
She did all of this after being on welfare, while raising kids, and working on her own personal development.
Some resources mentioned in this episode:
- Abraham-Hicks
- Dr. Wayne W. Dyer
- Gala Darling
- Think and Grow Rich
- Freedom Hackers
- Kimra on YouTube
- Kimra on Instagram
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Jill Stanton said screw the nine to five and today she is traveling the world with her husband and young son… while making money at the same time.
In this podcast episode, she is sharing how she built multiple successful businesses and how you can too. She takes us step by step how you can get clear on your vision, determine what you’re selling, build an audience to sell to, ask them what they want, sell it to them, and everything in-between.
Jill also shares why she shut down her Facebook group of more than 45,000 people and why she shut down her very successful membership site to start a new venture.
Some resources mentioned in this episode:
- Jill on Instagram
- My article in Inc. Magazine with Jill
- Jill’s free guide
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Dr. Shannon Irvine takes the woo out of all the mindset talk and makes it scientific, which is what I like.
In this episode, Shannon talks about her personal and professional breakdown moment when she was feeling very overwhelmed and how that led her to focus on her systematic brain.
Your conscious mind is the boss, but we’re on autopilot and the subconscious mind tells us what to believe. Shannon is going to teach us how to get out of autopilot and make the subconscious conscious.
Some resources mentioned in this episode:
- DrShannonIrvine.com/MindYourBusiness
- PitchPublicityProfit.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Today everyone is talking about course creation, but very few know how to actually create a course.
Many people are putting the cart before the horse and in this episode, Jessica Terzakis is going to show us how to put things in place to be a successful course creator.
As you’ll hear from Jessica, many people are skipping from active income to passive income. They’re forgetting about leveraged income.
This means your group program should come before your online course. It’s a faster path to cash. The good news? You don’t need webinars or sales pages for this.
Some resources mentioned in this episode:
TerzakisAndAssociates.com/Create-Course
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
There is something about being seen on TV that sends a perception of credibility and authority to those watching.
It’s also the hardest medium to earn, but it’s my favorite and it’s what I’m best at.
I’m so excited to announce that TV in 5 Days at TVin5Days.com is open for founding members. These founding members will help me create the trainings based on their wants and needs.
To help me break down the local TV industry and landing coverage on local TV as a guest is Tracy Fosterling, a former local TV producer.
In this episode, she breaks down what it’s like working on an hour-long show, what her inbox looks like, and when she says “yes” to pitches.
Want to be a founding member of TV in 5 Days? Save $100 by using the coupon code FOUNDING at checkout on TVin5Days.com.
Some resources mentioned in this episode:
- TVin5Days.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Getting rid of business owner anxiety is possible. You can start and grow a business without anxiety or stress.
Jadah Sellner is going to walk us through how to do it in this podcast episode.
She covers everything we need to know about not putting a deadline on our dreams so we can have control over taking action on things.
Jadah says we try to put a timeline on things we don’t have control over. She shows us how to write a three-year version of our lives, not just our company and how to balance the hustle with what’s really going on.
Some resources mentioned in this episode:
- JadahSellner.com
- Lead with Love podcast
- PitchPublicityProfit.com
Azul Terronez has not only written a book in 30 days, but he has coached best selling authors on how they can do the same.
In this episode, Azul talks about how you need to unlearn everything you thought you knew about writing a book. He talks about your knowledge, how you may be trying to write too many books in one, and how to make your book a conversation that people want to keep on having.
Self-publishing or finding a publisher? Azul weighs in on that and the steps you should take to see author success from start to finish.
Azul also delivered a TEDx Talk that has received more than 1.2 million views on YouTube. In this episode, he talks about crafting the right message to get the gig and give a near perfect talk.
Some resources mentioned in this episode:
- Will It Fly by Pat Flynn
- Azul’s TEDx Talk - What makes a good teacher great
- Amy Landino on The Become a Media Maven Podcast
- CoachAzul.com/Challenge
- @azulterronez
Many women start their own business for one reason. Freedom.
In this podcast, I’m talking to business coach and life coach, Kelsey Murphy who knows everything about transitioning from a 9 to 5 job to starting a business.
Kelsey also worked very closely with Marie Forleo for years. She helped her in B-School and coached many of Marie’s students… even sitting in on private Masterminds, so Kelsey has been surrounded by the best and knows her stuff.
Listen to hear Kelsey talk about testing out what you like and what you could do while you’re working full-time so you go into being your boss with more clarity and better planning.
In this episode, Kelsey will teach you how to start small while you’re in a 9 to 5 and how to surround yourself with others in business.
Some resources mentioned in this episode:
- Whiskey & Work Podcast
- Kelsey’s Website
- Pitch. Publicity. Profit.
I'm a regular on local TV... and it has nothing to do with my TV background. I know this because I help many others with ZERO TV experience land coverage on local TV.
In this podcast episode, I'm going to walk you through why it's so important for your brand and your business to make regular appearances on TV.
I’m breaking down how you make money from the appearances and the ONE mistake many bloggers make when they try to earn TV time.
I’m also going to take some Q&A to answer some of your questions to help you land those local TV segments more frequently.
Some resources mentioned in this episode:
- My TEDx Talk
- My Live YouTube Training
- My Article About HARO
- Pitch. Publicity. Profit.
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In case you haven’t heard, video is everything when it comes to marketing. Why not put those videos on YouTube, a search engine owned by Google, to be found by more people.
In this episode, Sunny Lenarduzzi is going to share how she uses to YouTube to make money. She's built a 7-figure business by using YouTube and teaching others how to use YouTube as well.
Listen and learn how to build a brand and a business on YouTube, but not get burnout in the process. Sunny is going to share her experience of working too much… to the point of hospitalization, and how she bounced back and is loving the process of video creation and distribution on YouTube.
Some resources mentioned in this episode:
- Sunny’s YouTube Channel
- My YouTube Channel
- Pitch. Publicity. Profit.
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
So many people want to be mentioned in Forbes and a great way to guarantee that kind of exposure is to write for Forbes.
Aviva Legatt isn’t just a Forbes contributor. She is also one of my media mentoring clients.
In this episode, Aviva is going to share how she earned her column in Forbes and how you can also take steps to become an online contributor like her.
You will also learn how to make content marketing part of your marketing strategy, why outlets are looking for people like you to become contributors, and how you can turn your role as an online contributor into business.
Some resources mentioned in this episode:
- Aviva’s Forbes Column
- Aviva’s Website
- Pitch. Publicity. Profit.
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
For more on the episode, click here to download it and listen or read what’s below!
- iTunes: MediaMavenAndMore.com/iTunes
- Stitcher: MediaMavenAndMore.com/Stitcher
- Google Play: MediaMavenAndMore.com/Google
I just hired my first project manager a few months ago and it may be one of the best decisions I’ve made in my business, if not THE best decision.
It all came about when I sat beside Natalie Gingrich days before the Boss Mom Retreat in San Diego in September of 2018. Natalie is an expert on everything project management - from hiring one for your business or for being one to help another business owner.
In this episode, Natalie will break down the signs you’re ready for a project manager, how to find a project manager, and what to assign that project manager.
If you feel overwhelmed in your business or if you are great at taking overwhelm away from busy entrepreneurs, you will love this episode.
Some resources mentioned in this episode:
- Rocket Fuel
- NatalieGingrich.com
- Pitch. Publicity. Profit.
In the first Become a Media Maven podcast episode of 2019, I’m talking about goal setting. SMART goal setting.
I’m breaking down how I set my goals and break them down to ensure every last task gets put in my calendar… because if it’s not in the calendar, it’s not getting done.
Resources mentioned in this episode:
- Christina’s Bookshelf
- SMART Goal Setting Worksheet
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode, Heather Stafford merges two things together - strategy and technology.
She breaks down small business technology needs to help you automate your exposure. Without certain technology in your business, you will fail. Heather’s mission is to ensure that doesn’t happen.
Pulling metrics and analyzing numbers is her sweet spot. If it’s not yours, ignoring it is no longer an excuse. If you’re not good at tech, you need to start with the basics… and that’s what Heather does in this episode of the Become a Media Maven podcast.
Her suggestion: Focus on one thing and make it organic until you hit the multiple six-figure mark.
Some resources mentioned in this episode:
CreativeTechConsulting.com
Christina’s BRAND NEW YouTube Channel
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode, Julie Ball is going to walk us through how she created and scaled a successful subscription box business just for female entrepreneurs.
Julie talks about her Shark Tank audition experience and how being a Shark Tank reject actually helped her reach more people with her business.
We also talk about progress over perfection and how it can be life changing from the very beginning.
Some resources mentioned in this episode:
- You Are a Bad Ass at Making Money
- Rich Dad, Poor Dad
- Sparkle Hustle Grow
- SubscriptionBoxBootcamp
- CrateJoy
- Business Boutique
- Pitch, Publicity, Profit Media Class
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode, Jessica Principe is going to walk us through how she created a successful subscription box business - from idea, to execution, and now scaling.
Jessica will teach you her very unique and proven system to get the business off the ground before one subscription box was even mailed out.
She talks about building a firm foundation, focusing more on keeping subscribers than anything else, and the biggest mistake she made at the beginning so you don’t make it either.
Some resources mentioned in this episode:
- Kick-Off Labs
- Business Boutique
- From Dreams to Launch Checklist
- Pitch, Publicity, Profit Media Class
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
It’s that time of the year, so in this episode, I’m going to walk you through how to get publicity during the holidays.
Earning media exposure is all about timing. I’m going to teach you how to use the holidays to position your product or service as something newsworthy for members of the media to cover between now and the end of the year.
Here is a list of resources mentioned in this episode:
- Smarterqueue two-week trial
- WPTV Gift Segment
- Gift Guide in Thrive Global
- Pitch, Publicity, Profit Media Class
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, Cassidy Tuttle is showing us how to increase blog traffic.
What started as a photography blog quickly turned into a niche website with hundreds of thousands of people finding it organically monthly.
In the 15th episode, Cassidy is going to walk us through how she realized she was getting this traffic and how her hobby turned into a thriving business when she took a strategic shift after seeing a little bit of what was possible.
Here is a list of resources mentioned in this episode:
- SucculentsAndSunshine.com
- ShowMeTheGood.com
- Pitch, Publicity, Profit Media Class
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, Amanda Bond is showing you how to increase post reach on your Facebook page organically. Yes, without ads!
She said when people switch over from there personal profile to the business page, they posting is different. People notice that… and they don’t like it.
In the 14th episode, Amanda is going to teach us how to study algorithms, stop looking at vanity metrics, when you should schedule posts… and how you should schedule them.
Here is a list of resources mentioned in this episode:
- Amanda’s Gift to You
- Social Media Examiner Facebook Page
- Amanda’s Facebook Page
- Pitch, Publicity, Profit Media Class
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, Alexis Caldicott is sharing how you can make five or even six figures from events.
Yes, you can make this money by holding your own event, sponsoring an event, or even attending an event.
In the 13th episode, Alexis is going to take us, step-by-step, how to host our first event (a 90-minute one-day workshop) AND how to profit as an event attendee.
Here is a list of resources mentioned in this episode:
- Pitch, Publicity, Profit
- Event Ready Checklist
- Email Alexis at Info@ATeamEventCompany.com
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I’m taking over! I’m sharing details on how I built my business from the beginning as a “professional freelancer” to a business owner with a team and multiple streams of revenue that add up to multiple six figures.
Many people ask me what I do or how I make money. In the 12th episode of Become a Media Maven, I’m sharing the breakdown of the four streams of revenue in my business:
- PR Agency
- Mentoring Program
- TV Hosting
- Lifestyle Blogging
I also talk about my goals moving forward, why they are my goals, and what’s on the horizon for 2019.
In this episode, you’ll learn how I did all of this from home… without even having an office.
Here is a list of resources mentioned in this episode:
Pitch, Publicity, Profit waitlist
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with Chelsea Krost. Chelsea is an expert in marketing to millennials… and it’s important because millennials have the most spending power in the world.
She talks about how the older companies are trying to take their voice and change it to work online, thinking mobile first, and being on social media to engage the market.
Chelsea says the most common mistake people make when marketing to millennials is assuming we are all the same. We don't like the same things, are not influenced by the same things, and do not purchase the same things.
In the 11th episode of Become a Media Maven, Chelsea really goes into using a personal brand to get the known, like, and trust factor to build your business and why you should be doing this as an employee AND as an entrepreneur.
Something else that’s pretty cool - Chelsea gets world-renowned leaders across the globe to tweet with her and her audience for an hour on a particular topic every week. Yeah, we talk about that too!
In this episode, you’ll learn exactly how to create a millennial marketing strategy and so much more.
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with Paige Filliater. Paige started making money by teaching other business owners how to build online sales funnels. Then, when many of her clients had profiting sales funnels and still weren’t happy in their business or life, she decided to go deeper.
In the 10th episode of Become a Media Maven, Paige shares some sales funnel knowledge, but also takes us back to really think about the reason for the funnel - How much money do you want to make? Why do you want to make that much money?
In this episode, you’ll learn what you need to work on before you start building a sales funnel to ensure it’s successful and you feel successful.
Here is a list of resources mentioned in this episode:
- Get your Human Design Chart
- Visit Paige’s website
- Pitch, Publicity, Profit waitlist
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with Lindsay Greene. Lindsay went from blogger to reality TV show contestant to a full-fledged brand.
She talks about how when she started blogging, she struggled with finding her niche. When she did, she wanted to make sure she was honest in all of her posts.
In the ninth episode of Become a Media Maven, Lindsay talks about how she credits patience to her success. She kept blogging about food, even after moving to a different state. She kept telling more and more people about what she was doing. Those people told her about the Food Network casting, and even though she waited until the last minute to apply, she got it!
In this episode, you’ll learn what you can do to get on a reality TV show too.
Here is a list of resources mentioned in this episode:
- Guys Big Project on Food Network
- Lindsay’s website
- Lindsay on YouTube
- Lindsay on Instagram
- Lindsay on Facebook
- Pitch, Publicity, Profit waitlist
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with Angela Ledford. Angela knows everything about working with influencers - the good, the bad, and the ugly.
She talks about how you can impress brands if you’re an up and coming influencer and how to see an ROI if you’re a brand looking to work with influencers to reach more people.
Angela and I met in a Facebook group for media bloggers - people who work in the media and blog as well. We see both sides of the media industry - traditional and new.
In the eighth episode of Become a Media Maven, Angela (who is also the Today Show Social Media star for Beauty Vlogging) is going to share some stories about up and coming influencers, true influencers, and what PR agencies are paying attention to determine who they want to work with.
In this episode, you’ll learn ways to work with influencers so you see a ROI.
Here is a list of resources mentioned in this episode:
- SocialBlade.com
- @AngelaCruzTube
- @christinaallday
- @_badassfoodie
- Discover The Palm Beaches
- Pitch, Publicity, Profit waitlist
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with Lisa Simone Richards. Lisa is not only a publicity expert, but a profit expert. She is very strategic and understands the ins and outs of PR and money.
She also talks about how you can use specific branding to charge premium prices and dives deep on how one of her clients did this with lots of success.
Lisa and I met in a Facebook group and clicked because we do exactly the same thing. Some women don’t like to get close to women who may be considered their competition, but Lisa and I collaborate so much and it only helps us grow our businesses.
In the seventh episode of Become a Media Maven, Lisa talks about how to use the media you’ve earned to earn even more media. So many people think that once they’ve earned coverage, their business is going to blow up. That’s not going to happen if you don’t know how to leverage your exposure.
In this episode, you’ll learn how to measure public relations effectiveness by turning publicity into profit.
Here is a list of resources mentioned in this episode:
- LisaSimoneRichards.com
- Pitch 2 Podcast Challenge
- Lewis Howes - as seen on [home page]
- Pitch, Publicity, Profit [waiting list]
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with Michelle Dempsey. Michelle is a dear friend of mine and fellow mompreneur who hustles hard… and her hustle translates into dollars.
I call Michelle the queen of self-promotion. She began her career as a teacher, then she started writing for various publications and fell in love with creating content. She was doing it and promoting it so well for herself, that soon to be clients started contacting her. That’s how she started her business, Very Well Written.
In the sixth episode of Become a Media Maven, Michelle talks about how many times her content was rejected and what she did with those rejections to turn it into dollars.
Michelle is also sharing her networking secrets - a form of lead generation many people hate doing, but she has learned to love it and see an ROI from all of those local networking events.
Here is a list of resources mentioned in this episode:
- Michelle on Instagram
- Michelle’s Facebook Group, Mind your own Business
- Pitch, Publicity, Profit Media Class
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with the Scott Eddy, a man who gets paid to travel the world and post images of his experiences on Instagram. Seriously. That’s his job.
It all started with one tweet that turned into a relationship launching a reach of well over one million people on social media with opportunities and trips that involve the best food, hotels, resorts, and experiences most people would trade an arm and leg for.
In the fifth episode of Become a Media Maven, Scott talks about what he does to impress brands looking to work with influencers and what they need to do on their end to get him to say, “Yes!”
Scott is also sharing his secrets on how using Twitter starts and builds worldwide relationships that continue to take his brand to the next level.
Here is a list of resources mentioned in this episode:
- Scott @MrScottEddy
- Jessica @cheatdayeats
- Master Your PR – a free, 5-day email course
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with the Amy Landino, a YouTube queen.
Like many YouTubers, Amy fell into video and YouTube for fun, but has since been able to turn that fun into a thriving, international business. She travels the world to speak on stages, is an accomplished author, and runs a video production company with her husband.
She has leveraged her network to reach more people and make more money and is giving us tips on how we can do the same.
In the fourth episode of Become a Media Maven, Amy talks about the importance of getting in front of the camera to talk about your expertise. If it doesn’t feel comfortable at first, it will. (Trust.)
Amy is also sharing her secrets on how she tripled her YouTube subscriptions in less than a year.
Here is a list of resources mentioned in this episode:
- Vlog Like a Boss
- Amy TV on YouTube
- Master Your PR – a free, 5-day email course
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with the podcast master himself, Pat Flynn.
Pat has taught me everything to get my podcast up and running… so no pressure having him on, right?!
I’ve known Pat for a couple of years now and he surprised me with some things we talked about in this episode. Did you know he was an extra in a movie? Or that he’s making thousands of dollars in passive income helping… food truckers?
In the third episode of Become a Media Maven, Pat is sharing how his business didn’t start with podcasting, but he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.
Listen to find out more about how you can build an audience to grow your brand to help more people and make more money.
Here is a list of resources mentioned in this episode:
- Power Up Podcasting
- Smart Passive Income
- Ask Pat
- All Of Your Bees Wax
- Security Guard Training Headquarters
- Food Truckr School
- Master Your PR - a free, 5-day email course
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
In this episode of Become a Media Maven, I speak with the Boss Mom herself, Dana Malstaff.
Dana is a business strategist who helps entrepreneurs figure out how they should run their business based on their goals.
We talk how and when to set your business goals, creating your ideal environment, listening to your audience, about the consistency of habits, and how something called the “20 Mile March” is a great lesson in business... and why some thrive while others fail.
We also get specific on creating action plans that produce results and how to stop doing busy work and start doing real work.
In this episode, Dana gives mompreneurs a step-by-step roadmap to business success!
Dana is also the host of the successful Boss Mom, and now Boss Dad, podcasts.
She is hosting the third Boss Mom Retreat in San Diego where I will be a facilitator and speaker in September.
Here is a list of resources mentioned in this episode:
- The Boss Mom Podcast
- Boss Mom Retreat
- Coach Azul
- The 20 Mile March
- Master Your PR - a free, 5-day email course
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
Welcome to the first episode of Become a Media Maven, a podcast by TV veteran Christina Nicholson.
It's for small business owners who need a little help with their marketing strategy to earn big-time publicity. In this episode, Christina shares her view of public relations from both sides of the camera.
In this episode, I'm going to tell you why I started this podcast and go straight into some media mentoring. I want to tell you how to start getting media coverage.
I'm going to share strategies you can implement today and take you behind the scenes of how I've earned coverage for a few clients and go through how I did it, step-by-step.
Here is a list of resources mentioned in this episode:
- The Boss Mom Podcast
- Power Up Podcasting
- Master Your PR - a free, 5-day email course
Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.