FOMOFanz the Brian Fanzo show: Recent Episodes
Brian Fanzo @iSocialFanz
FOMOFanz is hosted by Brian Fanzo, Digital Futurist & Keynote Speaker and founder of iSocialFanz.
Brian is also the host of the FIRST Daily NFT Podcast called "NFT 365" and also HOST of the FOMO Fanz podcast and Press The Damn Button Podcast
Each week Brian will educate, motivate and inspire you the listener curing your Fear Of Missing Out around Creator Economy, Influencer Marketing, Futurist, Digital Marketing, Social Media, Entrepreneurship, Personal Branding, Public Speaking.
Back for another monthly episode of FOMOFanz and on this episode we are curing your fomo around Non Fungible Token by answering the question what has Brian Fanzo been up to?
Launched on Nov 11, 2021 is the newest podcast hosted by Brian Fanzo and it's a DAILY podcast that is also minting an NFT 365 days of the year all ending on 11.11.22.
Listen to NFT 365 in your favorite podcasting apps or go to: http://NFT365podcast.com
Also make sure to check out our creator coin $ADHD at http://adhdcoin.com
Join our discord at http://discord.gg/adhdcoin
Social Audio is no doubt the trendy thing in 2021 but it wasn't till June of 2021 that the wars between platforms have really hit the mainstream.
Clubhouse was the first to market and there were some side apps popping up but just this week Facebook Live Audio and Spotify Greenroom took over the headlines.
But it's easy to compare features and talk about startup app vs big brand app or startup focused on community vs big brand focused on audio...
In this episode, I get away from debating which is better Clubhouse or Twitter Spaces or Spotify Greenroom and move towards what we need to think about when it comes to strategy in a medium that is new...
- What is the strategy needed to be an early adopter that doesn’t get caught up in the noise.
- When is it important to test and tweak vs go all-in with a strategy.
- Creator coins disrupting how we look at monetizing these platforms like with ADHDcoin.com
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What are the key steps for a strategy to make success possible
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Define and visualize success
- Map out goals with data that is measurable
- Look at audience and platform differences within targets and focus.
The last 45 minutes I pulled up 6 friends to ask questions and share their thoughts doing a little bit of live coaching and strategy work.
- Dr. Aditi
- Dana Bowling
- Nidhi Tewari
- Gary Henderson
- Evan Kirstel
- James Nickerson
We also talked about Discord and the creator economy and the impact this all has with creator coins and how I’m looking at brand partnerships…
——— MISFIT MAFIA ————
Text: PODCAST
To +1 (703) 686-8551 to join the Discord server which launches around MISFIT MAFIA and creator economy:
- Creators
- Speaking & Storytelling
- Multi-Hyphenated Marketing & Social Media
Three months ago, I had the opportunity to apply for a creator coin on Rally.IO. After researching, I figured it fit well within my influencer marketing, affiliate marketing, brand sponsorship, and executive mastermind blueprint. I could give people the option to purchase with dollars or m coin…
3 months later, and man, was I wrong….
Ok, I guess I wasn’t wrong altogether, but using creator coins in a transactional way is a small aspect of the creator coin value. It’s taken me 3 months of research, testing, and collaborating to truly understand how creator coins IMHO will massively disrupt the creator economy.
Ps. I applied on the website to get the creator coin, and applications are available for anyone… my advice is to think about a unique use case for your 1k true fans! https://vip.rally.io/
On this episode I breakdown:
- Why the creator economy is less about influencers and more about community empower collaboration.
- How influencer, affiliate, network, online course creation, and subscription-based masterminds fit inside the creator economy, but their value will drastically increase for both creators and consumers.
- Although there is a crypto element of creator coins leveraging blockchain technology, the economy created around the coin can be as unique as the creator..
- How Rally.IO allows creators to design use-cases and benefits for those that hold the coin while also developing time-based campaigns for the community to purchase with their coin.
- How simply holding the $ADHD coin over the last 3 months, there has been over 23k in $RLY coins rewarded to the community and me, the creator.
- The role transparency, exclusivity, and “True fans” play within a creator economy, empowering creators such as Portugal the Man to go all-in to even their surprise. They didn’t want to ever create a fan club as they were concerned by it coming across as just monetizing the super fans or, worse, taking advantage of them.
- How offering different access levels has launched $Gary coin into the top 10 coins while also offering exclusive private masterminds for those simply holding a certain amount of coins on a specific date.
- (Kudos Gary Henderson and thanks for your mentorship these last 3 months. ) Read Gary’s take on creator coins here: https://www.digitalmarketing.org/blog/what-are-creator-coins
- The power of a community-driven project within a decentralized world makes Rally.IO the leader in disrupting and innovating within this creator coin and soon-to-be NFT space.
- How I look at holding creator coins differently than cryptocurrency, but I do hold both and do refresh those pages daily.
Lastly why I believe the creator economy’s true power comes down to this simple equation:
Access + Exclusivity + We > Me Mindset = Community Empowerment!
The creator economy, much like the industrial revolution, the consumer economy, and Web 2.0, will take some time to evolve and be adopted universally. Still, as of June 2021, I’m all in on its power to do what I’ve always believed the digital world was meant to do…
Connect good people with good people doing good things together to do great things and be significantly rewarded while doing what you love.
I challenge you to research and think about the unique ways you could be a creator and/or support creator within this economy, as this isn’t financial advice. I’m learning along with you, but I believe the possibilities are endless!
Press the DAMN BUTTON and get you some ADHDcoin.com today and take advantage of the offer I mentioned in the video, which will be dropping soon!
What is the ADHD Creator Coin:
Anyone holding $ADHD coin can receive Rally Rewards, which are provided to coin holders when the ADHD coin is eligible for rewards in the form of $RLY tokens. The more people that hold $ADHD coin the better the rewards! Share on social and tag $ADHD and/or @iSocialFanz and I will reshare
Check out the 7 ways Creator coins are different than cryptocurrency, membership sites and fan clubs here: https://www.instagram.com/p/CQESAw3N_u-/?utm_source=ig_web_copy_link
For those crazy enough to believe they can change the world together!
https://misfitmindset.substack.com/
Misfit Mindset is a bi-weekly substack covering a broad range of multi-hyphenated topics with some cool collaboration opportunities as well as some familiar friends and leaders sharing insights…..
Even more exclusive things will be rolling out to subscribers with $ADHD creator coin incentives, exclusive merchandise releases and weekly content.
My mission is to provide a combination of unfiltered access to what's going on in my head and the key aspects I believe make up this Misfit Mindset that so many identify with!
Each subscriber issue will contain a section on:
- Multi-Hyphen Creator Perspective
- Misfit Change and Disruptive Trends
- Mindset Inspiration and Mental Health Awareness
- And some motivational steps to take action on, aka Press The Damn Button.
I'm also looking to push the boundaries within each issue to include video, social audio, and creator economy social tokens. I've also designed some creative ways to reward and celebrate this amazing community that I'm so thankful to be a part of. (see a preview of merch in the photo above)
With that being said, the first issue will drop 5/5/2021 so please make sure to add this email address to your contacts so you don't miss out as we all know I love and hate me some FOMO.
I'll leave you with the quote that's inspired me as a futurist and early adopter……. as I hope we encourage each other to embrace our inner misfit and be excited for where we are going….
"Skate to where the puck is going to be, not where it has been!" - Wayne Gretzky
On this episode I changed it up and bringing to you a fun interview I had recently on Grand Baldwins Speaker Lab podcast where I broke down the tips and tricks I'm using on Clubhouse to grow my business as full time public speaker and content creator.
From Speaker Lab:
Have you heard of using Clubhouse for your speaking career? Clubhouse is the hottest app right now and it's by invitation-only.
Friend of the show, Brian Fanzo, is joining us on today's The Speaker Lab. He's here to talk about what it is, how to use it for booking gigs and how it has helped his mental health during the pandemic.
Hear us dive into those Clubhouse-related topics and so much more on episode 331 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW: * What's the difference between speaking for free versus speaking for no fee? * What is his top tip for using Clubhouse as a speaker? * How is this app like a pop-up mastermind? * Why asking great questions on Clubhouse is the way to stand out. * Is it better to host or participate? * How this app has helped his mental health through this pandemic. * How can you find your groups on this app and insert yourself in their conversations? * Should you have a call to action? * And so much more!
Follow Brian on Clubhouse:
https://www.joinclubhouse.com/isocialfanz
Let’s Connect:
I’ve launched a NEW YouTube: www.YouTube.com/BrianFanzoVX
😎 Twitter: https://Twitter.com/iSocialFanz
📸 Instagram: https://Instagram.com/iSocialFanz
🖐️ Linkedin: https://linkedin.com/in/brianfanzo
👉 Facebook: https://Facebook.com/BrianFanzoSpeaker
🎙️ TikTok: https://www.tiktok.com/@iSocialFanz
🚨 Keynote Speaker Website: https://www.BrianFanzo.com
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Brian Fanzo is a Digital Futurist Keynote Speaker, Podcaster, Dad of 3 Girls and Proud Pager-Wearing Millennial! Want more?
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Keynote Speaking & Virtual Event inquires email Michelle@MichelleJoyce.com or call 1-704-965-2339
I've spent a massive amount of time on the newest social media shiny object CLUBHOUSE, the social audio app taking over how we connect while also diving into Twitter Spaces as a beta host as well.
On this episode I breakdown why I think social audio is so unique and the impact it will have on other social networks and even my thoughts on what it must inspire us to do as a society!
Even if you aren't on clubhouse or twitter spaces and maybe you were on them but you hate them I challenge you to listen to this episode not because I'm going to convince you of their value rather I believe the greater message is about going back to the past to re-invent the future.
"Clubhouse is the ONLY social network app that prioritizes CONVERSATIONS over CONTENT!"
I believe the future of business is community and innovation is powered by collaboration and there is no social network available that enables these two things more than Clubhouse!
I've also curated using my favorite app Flipboard all of the blog posts and articles on Clubhouse that I feel are worth reading.
Links mentioned:
$ADHD Creator coin at Rally.IO
https://www.rally.io/creator/ADHD/
Clubhouse 101, Tips and tricks:
https://www.isocialfanz.com/post/clubhouse-too-good-to-be-true
Clubs on Clubhouse:
https://Misfitmafia.club
https://ADHDSuperPOWERED.club
Clubhouse profile:
https://www.joinclubhouse.com/@isocialfanz
On this episode of the FOMOFanz podcast, Brian Fanzo dives into his current soapbox when it comes to re-inventing the future...
FOMOFanz is hosted by Brian Fanzo, Digital Futurist & Virtual Keynote Speaker and founder of iSocialFanz and HOST of the FOMO Fanz podcast and Press The Damn Button Podcast
Each week Brian will educate, motivate and inspire you the listener curing your Fear Of Missing Out around Digital Marketing, Social Media, Entrepreneurship, Personal Branding, Public Speaking.
Who is Brian Fanzo?
Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today.
His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses.
He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time.
Brian has a gift for bringing people together online and offline.
He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.
It's time we talk about the things we grew up being told we shouldn't talk about as not talking about it doesn't make it go away rather it just makes it more isolating and disconnected! I promise you this will be 30 minutes well worth your time as it's time we shift our mindset and open our perspective! I cover each of these tips on the show as well: 1. Recognize that anxiety is normal and its ok to not be ok and being ok with that is a step in the right direction
- Identify the good distractions not by do they push you forward or back but rather what do we do that provides us relief
- Own what you can & can’t control by tracking your desired end result with what needs to happen for that to occur.
- Don’t let others determine how you want to connect while also being creative with how you allows others to connect to you
- Self-love is not selfish it’s necessary in you becoming your best self which will help you help others
- Own your feelings, giving yourself time to feel and own that feeling will empower you to gain clarity in the moment and in the future feel better faster
- Give yourself a break and manage your expectations
- Be kind to others and embrace the role lifting up others has on you as the kindness both giving and receiving can be often times all we need to move forward
EXCLUSIVE OFFER from our Sponsor Restream: 50% off discount for the lifetime of Restream ENDS OF OCTOBER 31st!
Use code: ISOCIALFANZ https://restream.io/pricing?promoCode=ISOCIALFANZ
I’ve had this episode ready to go for many weeks but I wanted to fine-tune each of the lessons and be very strategic with how I approached them and give detailed examples and actions we can learn from each.
So hopefully you are in for a longer episode and if you have the pause and come back later I 100% understand that but I FIRMLY BELIEVE that EVERYONE can get something from this episode and hope it will be a favorite episode of yours…
The 6 lessons I breakdown in this episode:
- Everyone has Influence & Power:
- Everyone can create video but it isn’t as easy as it looks
- When everything is Virtual is anything Virtual
- What really matters shines bright when we pause not unplug
- Transparency & Vulnerability are Non-Negotiable
- WE are MORE ALIKE than we are DIFFERENT
“Justice will not be served until those who are unaffected are as outraged as those who are.”
― Benjamin Franklin
Links mentioned in this episode
Interview Podcast: Press The Damn Button: www.BrianFanzo.com/Pressthedamnbutton
Brant Menswar new book Black Sheep: https://www.amazon.com/dp/1989603440/?ref=exp_isocialfanz_dp_vv_d
New Virtual Events YouTube Channel: www.youtube.com/brianfanzovx
CONGRATS TO OUR SPONSOR: Restream Rasing 50mil
https://techcrunch.com/2020/08/27/restream-raises-50m-to-help-creators-program-and-stream-to-multiple-platforms/
-- Sponsored and Multi-streamed by Restream.io
EXCLUSIVE OFFER from our Sponsor Restream: 50% off discount for lifetime of Restream ENDS OF OCTOBER 31st! Use code: ISOCIALFANZ https://restream.io/pricing?promoCode=ISOCIALFANZ
What is Restream:
Stream live video to 30+ social platforms AT THE SAME TIME with Restream.io. Go live on YouTube, Facebook, LinkedIn, and Twitter to reach a wider audience. Restream Live Studio allows you to broadcast directly from your browser and invite guests or co-hosts to your live show.
Restream: https://restream.io/join/PTDB
Live #Podcast Recording of #FOMOFanz the Brian Fanzo show Multistreaming and sponsored by Restream.IO https://restream.io/?ref=PGOMW
FOMOFanz began as a selfish content creation method for me. I was already hosting two interview shows, and running two twitter chats, and I had reached a point of live streaming just to live stream was no longer in my brand strategy. But I knew I needed something that would keep me in the live streaming game, but I didn't want to manage another podcast or live show with guests and other people's calendars...
So I thought what if I did a solo podcast and could record whenever I want and talk about whatever I want... GENIUS!
Since it's launching, the name has changed from F.O.M.O.Fanz to FOMOFanz to FOMO Fanz and the mission statement went from "Helping you embrace your fear of missing out" to "Helping you cure your fear of missing out." In typical form for content I create, I had a broad "niche" that I would attempt to squeeze into. Still, quickly after 5 episodes, I realized as the CEO of Team No Niche that it was just silly. I would talk about a wide range of topics and bring the conversation back to help understand the changing future...
After launching an interview podcast called "Press The Damn Button" I was presented with the question of what I should do with this podcast. Should I merge it within FOMOFanz or keep it separate. Press The Damn Button is modeled after my favorite podcast Arm Chair Expert by Dax Shepard. He does a great job of having a mix of content with interviews, live shows, and "expert on expert" that live within Armchair expert but also have separate feeds.
Before, I decided what I was going to do with FOMOFanz March 2020 hit. Then after attempting to record two episodes and not feeling it for the first time in the 4+ years of the show, I realized anything with the concept of "fear" in it while dealing with a pandemic isn't appropriate. This was also the perfect excuse/valid reason to pause FOMOFanz and move forward with Press The Damn Button. Enter August 2020, 5 months after the pause.
I was fielding lots of comments about if the show would come back, and many of 2019 episodes were getting some fantastic downloads still.
So 168 days after pausing the show, it's been renamed, rebranded, and remodeled once again to FOMOFanz:
The Bran Fanzo Podcast.
And as I reflect back on the 1,370 days since launching FOMOFanz, I'm genuinely thankful for each and every listener that has given me their time. Allowed me to share my thoughts. Allowed me to use this podcast to rant. Allowed me to vent and in many cases, use this show as my own self-therapy. I'm genuinely thankful for each of you and excited for what is next!
-- Sponsored and Multi-streamed by Restream.io
Stream live video to 30+ social platforms AT THE SAME TIME with Restream.io
Go live on YouTube, Facebook, LinkedIn, and Twitter to reach a wider audience.
Restream Live Studioallows you to broadcast directly from your browser and invite guests or co-hosts to your live show.
Restream: https://restream.io/join/PTDB
There are a ton of tips, blog posts and videos on what you need to do to be successful working from home thanks to the coronavirus forcing so many companies to mandate working from home for their employees.
As someone that has worked from home managing teams as a government contractor for 4 years then went back into the office for 2 years and then working from home for the last 5 years as an entrepreneur I thought it would be of value to share what I've learned works and doesn't work both for me and for those that I've managed.
Interestingly enough the first time I worked from home was prior to being diagnosed ADHD and just that little difference transformed how I approach my work from home life and the way I manage my day.
On this episode I cover
- Why you working from home is much bigger than just you!
- The importance of balancing expectations as a manager, employee and entrepreneur
- Why I believe most that work from home burn out and how to avoid it?
- What to do to avoid the frustration and overcompensating that comes with out of site and out of mind!
- Importance of calendar blocking and assigning a time with an alarm to certain daily tasks
- Why you should track the amount of actual “work hours” you did work in the office before trying to map out your work from home day!
- Why most focus on productivity tips & avoiding distractions and I think you should focus on redefining the 9-5 workday.
- My number 1 tip in regards to motivating myself to work harder and accomplish tasks and why Chipotle is my secret weapon.
I will be doing some additional videos and content on working from home over the next couple weeks including how I logged and videotaped myself to really double down on being self-aware and adapting my work habits to how I work not the other way around.
Visit BrianFanzo.com/Blog to make read and consume all content on this topic!
Over the last 10 days, we've seen massive events such as Facebook's F8, Mobile World Congress, IBM Think, and Oracle ModernCX announce that they were canceling their global conferences in the wake of the coronavirus epidemic.
This epidemic is having a global impact and closer to home its decimating the meetings industry, and the question we have to start asking is how should planners, brand marketers, and professional speakers be thinking about the future of live events?
Now in context, this disruption is minor compared to those dealing with family members getting sick or dying thanks to this coronavirus, and our thoughts go out to them.
In this episode, I'm joined by a good friend and fellow speaker Erin King who happened to have spent a decade in live event digital marketing. We discuss the epidemic impact on our industries, but more so, the digital OPPORTUNITIES are presenting themselves for both keynote speakers and event planners.
There's no right way or one-way to handle this forced change, and we've seen some events announce that they will be moving to a "global first digital event," while others have postponed the event till 2021.
Erin and I have both spent years in this industry, both planning backstage AND performing onstage. From this unique perspective, in this episode, we share our predictions, recommendation, and ideas around:
How agile planners, marketers, and speakers can re-invent the venue and capitalize on what is actually an exciting opportunity
Why only streaming a keynote via webinar is not a good enough alternative to live
How production schedules can get more creative, immersive and interactive to deliver more compelling experiences for remote audiences
How the roles of event production teams will have to evolve with this "new normal" of experiential
How to elevate your internal budget and planning discussions from "which functionality" to "what type of format"
Why in tumultuous times, organizations need education, inspiration, and motivation more than ever, regardless of the medium used to deliver it
What we believe is the number 1 shift that must occur in the content and format of digital events to "re-invent the venue" and embrace the non-captured attention of a digital attendee.
Why and how almost EVERY digital platform and software has gotten online conferences wrong.
Why we, like speakers and event planners, must coordinate and collaborate on an audience-first approach to supplement what sponsors, attendees, and executives are now missing.
Why the future is bright, and digital opportunities are endless
Now let's be real; there's a reason digital events haven't replaced offline conferences over the last 10 years as nothing will 100% replace the handshake and in-person networking experience.
But both Erin and I believe that this is going to spark a NEW approach to digital events that have been long overdue. In the past, let's face it we're just back to back webinars labeled as "online conference" or a brand live streaming the audio of speakers online and calling that a digital summit.
There will be much more to come on this topic, and some details will be shared soon on the offerings and exact plans Erin and I have in the works to help facilitate these ideas that we discuss on the show.
In the meantime pick up Erin's book and give her a follow on social media
Erin King is Founder of Socialite Agency, a firm specializing in digital communication for live events like The Oscars and others. After spending a decade as a live event digital marketer, she transitioned full-time onto the professional speaking circuit with the publication of her Amazon best-selling book, "Digital Persuasion."
Erin's website: https://erinking.com/
Buy Erin's book Digital Persuasion: https://www.amazon.com/shop/isocialfanz?listId=3GA43X9VU2HGT
Follow Erin King on Instagram: https://www.instagram.com/mrs.erin.king/
“Done is Better than Perfect”
“If you don’t ask you won’t get!”
Way back in August of 2018 an “Analytical Nerd with a Soft Spot for Strategy” saw me give a video storytelling workshop in Wichita and reached out via Twitter DM to say she was inspired and a fan. She followed up with supportive messages and offering to collaborate in October and November but it wasn’t until Jan when she nudged me again and provided some SEO analysis of my website and digital footprint did she stop me in my tracks.
Since then Brie E Anderson has been working with me on SEO, podcast show notes, blog writing, book editing and more. On this episode, Brie jumps on and we have a chat about her willingness to make cold asks, her unique background which includes a degree in social media marketing and her ability to think like me which has empowered a fun partnership which will be taken to the next step with a new project we are releasing next month.
On this episode we talk about episode 122 “A Digital Futurist Mindset” as Brie calls out aspects of that episode that stood out to her as well as her take on topics such as today’s analysts, social media marketing success, education in its current state (she’s an adjunct professor at WSU Tech) and more…
I have a feeling you guys are going to really enjoy Brie’s unique insights and her ability to push me to discuss topics in more detail and recall moments that I’ve forgotten or overlooked.
As you’ll hear in the show I’m launching a new interview podcast later this month and Brie will play a producer and “fact checking” role on that new show which we can’t wait to debut.
Till then give Brie a follow on her social’s below and as always thanks for listening!
Brie E Anderson:
- Website: https://brieeanderson.com/
- Twitter: https://twitter.com/brie_e_anderson
- BrieCap on YouTube: https://youtu.be/6-dG6WsRG2E
- Linkedin: https://www.linkedin.com/in/brieeanderson/
Brian is fired up and excited for what the future holds and the big changes he has in store. On this episode, he shares that excitement while also giving ACTIONABLE advice on what every brand, small business and entrepreneur must do today to move away from "Future-Proof" and empower a Future-Ready business!
Brian was the first government contractor to brief the Joint Chiefs of Staff at the Pentagon and not wear a suit and tie. The result of his presentation (on recruiting government employees) sparked a conversation around the importance of conformity versus empowering people for success. He paved the way for positive change in the toughest, regulated environment.
Everyone gets excited about new trends and technologies, but the successful adoption of new ideas requires a culture that enables and supports the change.
Technology should bring people together, not push them apart. In this program, Brian teaches how to leverage new technology and collaboration tools in order to achieve better business results. (Spoiler alert… his advice might surprise you!)
Before you focus on the next shiny object, you must first set the course for your business, learn how to embrace innovation, and identify the right technology for today.
Learn more about Brian's focus as a Digital Futurist on his speaker website: https://www.BrianFanzo.com
“We need to attract a younger audience!”
“We need to do Snapchat & TikTok as our membership is all over 40”
“We want diversity and younger people but I guess they don’t like joining associations!”
These are just some of the statements that are made when I’m brought in to give a keynote or workshop with an association as they believe “I have the secret weapon for reaching those pesky kids under the age of 40”. The truth is what they are saying is our membership numbers are going down, our members are getting older and we’ve tried every social network and non of them seem to work...
On this episode Brian breaks down some of the key mindset shifts needed to attract this younger more "digitally plugged" consumer:
- Telling Great Stories and Wanting To Be A Storyteller Aren’t The Same
- Shrink The Distance Without Removing the Exclusivity Members Treasure
- Provide exclusive access
- Experiences over Benefits:
- Be Part Of The Conversation Without Having To Own It
Hire Brian To Speak At Your Next Event!
Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.
Please email Brian’s speaker agent Michelle Joyce to check his availability for speaking at your upcoming event or association. Michelle@MichelleJoyce.com
TikTok took over the social media world in 2019 and as with any new app some people love it, some people bash it and some people are just too overwhelmed to care.
I decided to dive in about 18 months ago to see what it was about and I've been on it almost every day since. But funny enough my focus hasn't been about getting TikTok Famous or even how to market on TikTok rather what about this app can we learn from to use in our other marketing.
So on this episode I breakdown a wide range of lessons I've discovered about TikTok as a marketer but if you want to learn TikTok or become TikTok famous you can read the Social Media Examiner blog post linked below as my focus is:
Not about HOW to use TikTok or really WHAT marketers should do on TikTok rather WHY and where else can we implement what’s working on Tiktok.
I discuss:
- Putting fun into social media
- Best social app for sharing to other social apps
- My 9 year old Daughters first opinion of the app
- How the "For You Page" inspires creativity and the hope of being discovered without a following
- Different formats 15, 60 and live streaming
- The amazing ability it has of helping you find your tribe or content that you want in that moment.
- The most popular groups and types of content I found and was inspired by.
- How collaboration is an essential part of the app.
- Yes music is a massive part but all of the other features are for 'sound off' listening which is super smart.
- How to understand the recent news about TikTok privacy and military banning TikTok.
I hope I inspire you at the end of the episode to think differently about TikTok and the next shinny object as you don't have to be everywhere but it's important to learn from what's working to be better where you are currently marketing!
Since 2010 I've had the experience of being hired as an influencer, hired to create influencer strategies and run influencer campaigns for brands not to mention buying many many things as a consumer influenced by other influencers.
So on this episode I breakdown this first decade of Social Media Influencer Marketing on what we can learn, how far it came and where it will take us in the future.
Two articles I mentioned in this episode:
- Goodbye to the Influencer Decade, and Thanks for Nothing
- People Are Poking Holes in Influencer Tactics – What Comes Next?
Want to hear more on my take on influencer marketing or have me speak at your brand or association on the topic visit my speaker website www.BrianFanzo.com to check out my current programs on the topic!
On this episode, I share MY TAKE on a couple of buzz heavy marketing experiences that I believe were a combination of controversial, genius and a product of today's world.
I can promise you won't hear this take from most marketers or advertising gurus but IMHO all 3 of these examples are great for studying what not to do, what to do and why sometimes doing what you shouldn't becomes the best thing you've done.
- CyberTruck by Tesla
- Peloton Ad
- Aviation Gin - Ryan Reynolds "Bike not included"
Hosted by Brian Fanzo
Brian Fanzo is a translator of geek-speak, change evangelist, podcast host, emcee and keynote speaker on social media marketing, cross-generational communication, innovation, and digital empathy!
Speaker Site: https://www.BrianFanzo.com
Blog/Media: https://www.iSocialFanz.com
Speaker agent: Michelle@MichelleJoyce.com
On this episode Brian gets into a little rant about the current state of personal branding focusing on:
- What will work in 2020 more than it ever has before
- Difference between simplicity and having a niche
- Role of authenticity and transparency
- How to see thru the BS and who you should trust and follow in your personal branding journey
This episode is shorter than past episodes and I have a plan to release more of this length moving forward. Let me know your thoughts by messaging me @iSocialFanz on your favorite social network.
FOMOFanz is hosted by Brian Fanzo
Brian Fanzo is a translator of geek-speak, change evangelist, podcast host, emcee and keynote speaker on social media marketing, cross-generational communication, innovation, and digital empathy!
Speaker Site: https://www.BrianFanzo.com
Blog/Media: https://www.iSocialFanz.com
On this episode Brian shares his tips and tricks around being a productive business minded content creator, entrepreneur and keynote speaker while also being a Dad that was diagnosed with ADHD at 31 years old and someone that has always taken great pride in being great in times of chaos.
Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com
Yes PRESS THE DAMN BUTTON is my mantra but you might not understand exactly what I mean or how I leverage this mindset within my work flow.
On this episode I answer your most popular questions in regards to creating video as a business content creator!
- Where Press The Damn Button Started
- Why 2020 will also be the year of video
- What to do after you press the damn button
- Video strategy for those who embrace the press the damn button
- What you must do before you record strategic video
- Why I told those wanting to create viral video to stop listening to this podcast.
- How I've leveraged lessons from TikTok to create better business videos on Linkedin.
- My process for creating videos includes defining success, mapping goals, understanding my target audience, thinking about post-production and building a story around my 3 key takeaways.
- What does my workflow & production of videos look like from my laptop aka my studio recording on a webcam or DSLR camera?
- What apps and workflow do I use when creating video via my mobile phone.
- How I think differently about Instagram video vs Linkedin video vs Facebook Video vs YouTube Video.
- Why EVERYONE must embrace video in some format
Tools, Gear, Book mentioned in this episode:
Recorded on eCamm Live: https://www.ecamm.com/mac/ecammlive/?fp_ref=brian51
Techsmith: Snagit & Camtasia
Video Captions: Quicc.io http://cap.quicc.io/signup?fpr=isocialfanz
Video capturing: DSLR, Webcamera here: https://www.amazon.com/shop/isocialfanz#
Video editing on the phone: VideoShopapp: https://www.videoshop.net/
Amazon INFLUENCER GEAR PAGE: www.amazon.com/shop/isocialfanz
This is a long episode but I promise its full of massive value and insights around everything I think and do with video to grow my business, build trust and create authentic business relationships!
SPONSORED by Wix.com
Check out Wix to find out how to build your business on the web.
On this episode I share how raising my hand has been the key to my success as someone that wants to please everyone and is often afraid to make an ask for what I want....
Yes these quotes are true but for some of us it's still scary and there's another way to make this work:
"If you don't ask, you don't get." - Stevie Wonder
"Life is 10% what happens to you and 90% how you react to it." - Charles R. Swindoll
"The secret to getting ahead is getting started." - Mark Twain
Ps... Listen to the show and I would love your feedback as this is also a massive section in the upcoming book...
--- SPONSOR---- Wix.com
There’s a Better Way to Build Websites Design and develop custom websites for your clients in less time with the most innovative web design platform.
Also check out my segments on Cheddar TV sponsored by Wix: https://cheddar.com/media/busting-digital-myths-limited-resources-means-small-business-owners-have-to-do-many-jobs-on-their-own
So it's crazy to think that I would go back to school....
Well yes because that isn't happening but I did get a chance to do a guest lecture at UW-Madison today for Life Sciences Communication 432 course thanks to professor Don Stanley!
And WOW was it fun answering questions and sharing my thoughts on personal branding, social media and telling stories...
So much fun that I decided to use their questions as the basis of this episode sharing what they asked and what I learned from them.
On this episode we talk:
- Where to start creating content?
- How to get your content in front of your audience
- How to discover your online voice
- What strategy works for sharing content across multiple channels
- How to deal with having different passions and wanting to share them on one account
- How to grow your following and stand out when you have only 2 followers and those are your mom and your professor
- What content is best for when you're starting out
- What should your first blog be
- The value of #BeYourself
And many more...
Life does work in funny ways and I feel like today going back into the college classroom was one of those super cool never would have thought I'd do types of experiences!!
Thanks to all the students in #uwLSC432 for having me & asking amazing questions!
--- SPONSOR---- Wix.com
There’s a Better Way to Build Websites Design and develop custom websites for your clients in less time with the most innovative web design platform.
Also check out my segments on Cheddar TV sponsored by Wix: https://cheddar.com/media/busting-digital-myths-limited-resources-means-small-business-owners-have-to-do-many-jobs-on-their-own
NO more excuses...
I'm tired of being connected with amazing people doing amazing things that nobody knows about because they don't want to "brag" or they just can't get into the workflow of telling their story!
This episode is for you & if not for you I bet you have people in your community that could use this advice!
The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand. And more importantly, how do I leverage these tools as part of my overall social strategy.
There is no one-size-fits-all secret tool combination for personal branding success. The main reason I haven’t blogged about all my tools is that I use A LOT of tools. And, I don’t believe any tool is the one perfect tool that does everything. On that same note, I don’t believe every person should use the exact same tools in the exact same way. Not to mention that tools and social media platforms are changing so rapidly it’s hard to stay up to date with all the features and functions.
With all that being said I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you.
-- Had planned on sharing all the links for all the apps and tools and gear in the show notes but I couldn't get the formatting right so I will be creating a new landing page on iSocialFanz.com to support all of the tools and gear mentioned on this episode.
https://www.isocialfanz.com
- Website:
- Wix.com:
- Fabl.co:
- CRM:
- Nimble.com
- Copper CRM for Gmail
- Accounting Software:
- Freshbooks
- Email Marketing:
- Emma Email
- Social Media Marketing:
- Scheduling:
- AgoraPulse: http://www.agorapulse.com?fp_ref=isocialfanz
- Buffer
- Scheduling:
- Content Consumption:
- Content Research / Social Listening:
- Buzzsumo
- RivalIQ
- SEMrush: https://www.semrush.com/sem/?ref=0522534561&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=link
- Video editing & Marketing:
- Camtasia - Easy Pro Editing
- Quicc.io - Captions http://cap.quicc.io/signup?fpr=isocialfanz
- VideoshopApp - Resizing
- Live Video Streaming:
- Ecamm Live: https://www.ecamm.com/mac/ecammlive/?fp_ref=brian51
- Switcher Studio
- Podcast Editing & Hosting:
- Audacity
- Garageband
- Host: Libsyn.com
- Mobile content creation:
- VideoshopApp
- Canva
- Wordswag
- Adobe Spark Post:
Gear: (Amazon Links): https://amazon.com/shop/isocialfanz#
- Tripod / Case:
- iOgrapher Mobile Phone Case
- iOgrapher Flexible Tripod
- Manfrotto Tripod & iPhone holder
- Audio:
- Rode Boom Mic
- Saramonic: UwMic 15 Systems
- Podcast microphone: Heil PR40 or Blue
- Vlog Camera: Sony RX100V
Home Office desk:
- Autonomous.IO Standing Desk
Full list of gear on my Amazon Influencer page:https://amazon.com/shop/isocialfanz#
I don't love and preach about the power of social media because I think of it as entertainment or want to become famous or even grow followers as I'm all about leveraging these platforms to grow my business.
In 2018, Over 80% of my revenue was generated via social media and for the first time I decided to breakdown my strategy for content and social media on the FOMOFanz podcast.
Focus of this episode is on my customer strategy around these 4 focus areas:
- Facebook / Instagram
- Video / Podcasting / Blogging
Press The Damn Button with These Sponsors: iOgrapher.com + Fabl.co + Fiverr.com Also, listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz
Fabl.Co powering BrianFanzo.com
Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.
I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…
Email Brian at Fanzo@isocialfanz.com to get preferred partner pricing!
We are living in times of division, change, innovation, revolution, resolution and chaos so the question becomes Who Wins The Future of Business?
On this episode, I focus on breaking down my insights coming out of multiple marketing events with the themes of trust, collaboration, sales & marketing merging, video and "they ask you answer"
Questions and themes of this episode are:
-
How we have to learn from "content for content sake" mistakes in regards to the business value of video.
-
Role of emotion and connectivity in marketing skills
-
Why things are only going to get worse in the next 15 months and we have start preparing today.
-
Role of ME in empathy
-
Swiss-Army Knife is key but that doesn't mean master of nothing rather understanding of multiple different aspects.
-
What we must do today as we prepare for more disruption and divide in the world, our business and personal life.
Press The Damn Button with These Sponsors: iOgrapher.com + Fabl.co + Fiverr.com Also, listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz
Fabl.Co powering BrianFanzo.com
Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.
I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…
Email Brian at Fanzo@isocialfanz.com to get preferred partner pricing!
Fiverr Influencer Marketing Place iSocialFanz Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for:
- Speaker one-sheet
- Logo Design for BrianFanz.com
- Intro Video's for Take2Couple Vlog
Visit Brian's marketplace here http://fvrr.co/brianfanzo
84% of all internet traffic but 2022 will be video!! (via Cisco Index Report)
Video is no longer a nice to have or something I have to spend time on stages or on the podcast convincing people of it’s value but when it comes to using video or convincing non-believers of video this is something we aren’t great at.
On this episode, I’m going to use video as my focus but really I’m going to share my thoughts on:
- How to get others to buy in on your ides
- How to get your sales team on board with trying video
- How to convince your boss to change without forcing it
- Where you should use video across your company
- Why video doesn’t replace what we do offline
- How to get as close as possible to a physical handshake online
- Importance of Pressing The Damn Button but trying out all types of video from vertical to horizontal to produced to live to walk and talking to at your desk.
- Where you should start with video and it’s not on a social media platform.
Press The Damn Button is my mantra but it’s more than just pressing the button once it’s about managing expectations, trying out all the different ways of sharing your story and understanding the value of putting yourself out there.
There is no easy button or short cut and video won’t replace anything you do offline but I firmly believe if you listen to this episode and do what the things I told you to do that video will be a game-changer for your business no matter if you’re an entrepreneur, salesperson, CMO, small business owner, college graduate or retired investment broker.
Press The Damn Button with These Sponsors: iOgrapher.com + Fabl.co + Fiverr.com Also listen till the end to know which Instagram post you need to comment #Tripod to win a tripod from iOgrapher! http://www.instagram.com/isocialfanz
Fabl.Co powering BrianFanzo.com
Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.
I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…
Email Brian at Fanzo@isocialfanz.com to get preferred partner pricing!
Fiverr Influencer Marketing Place iSocialFanz
Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for:
- Speaker one-sheet
- Logo Design for BrianFanz.com
- Intro Video's for Take2Couple Vlog
Visit Brian's marketplace here http://fvrr.co/brianfanzo
One of the big success elements of the season 1 podcast I did with Amy Landino called "Just Try This" was people felt as if they were sitting on the couch listening to a conversation more so than an interview.
With this season of FOMOFanz I've teased out the fact that I would be having more guests on the show and this week we start with a bang as I have my good friend, millennial marketing geek and all-around awesome dude Taj Forer the co-founder of Fabl.co on the show.
Taj and I have been good friends for years and get to see each other at a couple of different events a year and not only do we geek out about marketing but also life, entrepreneurship and the fun generational twists that we both experience as we are almost the exact same age.
On this episode, I have Taj share some of his experience moving from the Art design world to the publishing world to now the SaaS martech world with Fabl.co who is also a sponsor of this podcast and the platform I use to host BrianFanzo.com
What we talk about on this episode:
-
Why the current state of marketing makes us bitter yet excited about the future?
-
When looking at marketing and content today should we focus on solutions or problems or a combo of both?
-
What role "design thinking" and creativity should play within software, content and our marketing department
-
Why Taj loves the Olympics and I love American Ninja Warrior and both of us love them not for the actual sporting aspects.
This action-packed episode is full of great insights and we didn't even get to some in-depth discussions I wanted to have on making the world a better place with online change and the entrepreneur journey good, bad & ugly... So I will be having Taj on again next month to breakdown those topics but for now I hope you enjoyed this episode and make sure to give Taj a follow on social at:
https://twitter.com/tajforer
DOUBLE SPONSOR SHOW!
Fabl.Co powering BrianFanzo.com
Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.
I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…
Email Brian at Fanzo@isocialfanz.com to get preferred partner pricing!
Fiverr Influencer Marketing Place iSocialFanz
Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for:
- Speaker one-sheet
- Logo Design for BrianFanz.com
- Intro Video's for Take2Couple Vlog
Visit Brian's marketplace here http://fvrr.co/brianfanzo
Instagram is removing LIKES...
Russia has found a secret stash of our photos
and Social Media Marketing is dropping the 3rd word from it's name for brands....
Just a little bit of what I talk about on today's episode of FOMOFanz which you can listen to here and I think you'll be surprised by my take on each of these topics!
----Sponsors
TRIPOD giveaway with iOgrapher
To participate in the iOgrapher Tripod giveaway you must follow the instructions provided in the show and visit instagram.com/iSocialFanz
Fabl.Co powering BrianFanzo.com
Fabl is the content marketer's tool for powering ongoing publishing efforts, rather than the comprehensive website CMS or a simple landing page builder.
I love it because click their brand's design theme to apply 100% accurate branding to the page and publish it…
Email Brian at Fanzo@isocialfanz.com to get preferred partner pricing!
Fiverr Influencer Marketing Place iSocialFanz
Brian has teamed up with Fiverr to streamline your ability to work with creators and freelancers providing you a marketplace full of freelancers that Brian has vetted or worked with himself directly making it easy for you to get done what you need. Just this week Brian has used Fiverr for:
- Speaker one-sheet
- Logo Design for BrianFanz.com
- Intro Video's for Take2Couple Vlog
Visit Brian's marketplace here http://fvrr.co/brianfanzo
You're tuning in to a SPECIAL episode where you're going to hear the stories and life lessons that I still leverage today from managing my families yogurt shop at 15 years old and traveling to Iraq and Afghanistan while working in cybersecurity for the US government.
I was recently challenged by some friends that I didn't leverage or reference my crazy unique background enough within my keynotes or on my podcast and after some self-examination, they were right. So I decided to do what I always do and embrace the change adding a brand new 20-minute intro segment to my Press The Damn Button keynote at Social Media Day San Diego event this past week.
You'll hear the story of how my Dad didn't close up our family yogurt shop when Dairy Queen moved into the same shopping center and how the soldiers I worked with as a government contractor taught me the importance of empathy, self-awareness and leveraging technology to make us never feel alone even on the battlefields of Iraq.
Shoutout to our NEW sponsor FABL.CO
My new speaker website BrianFanzo.com has been getting some amazing feedback and I'm excited to share that it's built on @fablco platform.
Fabl is is a Content Experience Platform, transforming the process by which rich-media-enabled, on-brand content pages are built, managed and deployed. Built for marketers, Fabl eliminates dependency on web teams, design teams, marketing operations, external agencies and all of the time and cost that comes along with them. Does it really work, hell yes it does: The average time on a page of content built with Fabl (across all clients, all industry verticals) is 3 minutes and 17 seconds. That's an engagement increase of more than 5x* compared the web at-large. For a demo, visit: fabl.co/demo Fanzo fans receive a free month of service if they sign-up for an account before August 1st. *Who is Brian Fanzo the Keynote Speaker?
Brian Fanzo is a millennial keynote speaker who inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing – to stand out from the noise and engage with customers of all ages.
He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup. He is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebees, and SAP.
Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies and his upcoming book Press The Damn Button takes that experience to the next level providing a gameplan for telling authentic stories powered by technology to stand out from today’s digital noise.
A proud pager-wearing millennial and dad of three girls, he hosts three podcasts (FOMOFanz, Just Try This & SMACtalk), has traveled to over 74 countries, and has spoken at many of the world’s largest events including South By Southwest, Social Media Marketing World, Consumer Electronics Show, and Mobile World Congress.
He is also a diehard Pittsburgh sports fan and a semi-professional poker player that isn’t afraid to leverage his fast-talking skills to read your body language and spot when you’re bluffing!
Find out more information about bringing me to your next event at BrianFanzo.com or please call Brian’s speaker agent Michelle Joyce at 704-965-2339 or email: (Michelle@MichelleJoyce.com)
After a month off I'm fired up to bring some passion and share some thoughts that I've had over a month to noodle on....
So buckle your seat belts and enjoy this rant where somehow I connect the USA women's soccer team, fake news, TikTok, Nike Kaepernick, and PrideMonth into one seamless example of the change and shift that is finally here!
--
This episode is sponsored by iOgrapher which is the streaming case I use, the bookbag I use and now the mini-tripod I use. Get yourself one on Amazon today or sign up for this killer rebate giveaway below!
My friends at iOgrapher are doing a killer TRIPOD rebate giveaway & other offers too!!!
Sign up here: http://rebate.iographer.com
I bought 2 more to put in my car & suitcase!
--
Connect on Social:
www.Instagram.com/isocialfanz
www.instagram.com/brianfanzospeaker
www.twitter.com/isocialfanz
www.Facebook.com/brianfanzospeaker
TikTok: http://vm.tiktok.com/R91Wtu/
www.iSocialFanz.com
www.BrianFanzo.com
Every successful person with a niche preaches that you must have a niche to have success...
What about those of us unable to focus on one thing this week let alone a niche?
On this episode I breakdown what those without a Niche or who I'm referring to as #TeamNoNiche have to do differently to stand out from the noise, leverage their personal brand and grow their business that those with a solid niche don't have to focus on as much!
I firmly believe that if you have a niche you should own it and crush it while also knowing that you need to have a plane if the niche fades or value changes...
But for those without a niche that hear things like "Work smarter not just harder" this episode is for you, full of tangible and actionable ways you can still find success without having a current niche!
I’m Recruiting for a new team.... #TeamNoNiche
HIGH FIVE to all those that will never do just one thing & believe it’s ok that they’ll never be able to answer the question of...
What do you want to be when you grow up?
Sorry!! I’ve got no plans on growing up & will never be defined by just one thing and I’m finding massive success without worry of siloing my passions with a niche!
--
Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com
As a moderator, interview and event host I take great pride in the work I do but sadly most panels at conferences are boring, disconnected or badly moderated.
On this episode I breakdown all the work I do prior to an interview or panel to make a panel dynamic and engaging. I share my thoughts on the following topics:
- Why I don't supply panelists or interviewees questions
- What I ask for the panelist to provide me as the moderator
- Does which microphone panelists use matter?
- What role does crowdsourcing play in a great panel.
- Keys to making a panel not suck
- Trust triangle as the focus of a great panel
- What most moderators get wrong
- Why most panels attract attendees yet almost always disappoint
- Future of panels and why they are essential for today's events.
--
Huge thanks to our NEW podcast sponsor FABL.CO which is the dynamic content platform at the foundation of my new keynote speaker website: www.BrianFanzo.com
On this episode I get fired up to talk about the current state of social media, Facebook F8 News, social media hatters, future of messaging and why I'm studying the app TikTok but not yet creating there!
What did I talk about:
- Why we must stop blaming the platforms for our social media feeds sucking!
- How shaking-up our perspective in these current times
- Why I love the direction Facebook is going with Facebook Groups
- Why CONVERSATION not the message is driving messaging changes around FB messenger, whatsapp and Instagram.
- Instagram removing the public "likes" is exciting but not for the reasons many think.
- What WE as USERS must do to change the reputation of social media!
- How I handle hatters and frauds without giving them the attention they crave
- Reminder on the role of bad people and stupid people in a digital world.
- Why TikTok is such an interesting platform to study!
- Why police officers and the military are loving TikTok
- Role of vertical video and personalized commenting happening on TikTok and how it will impact other social channels.
I believe we are living in the greatest times in history but we are humans have to stop blaming social media or technology for the bad in this world and start fixing the world as humans and allowing social media and technology to amplify the good!
EXCITING NEWS!
https://www.BrianFanzo.com my new speaker website is LIVE and was built on the http://www.Fabl.co platform which will be our newest sponsor starting next episode!
As always I want to say thank you for listening and together lets chagne the world!
Cheers! Brian Fanzo @iSocialFanz
For the past 3 years I’ve had a notebook on my coffee table or really multiple notebooks where I record different notes, emotions and thoughts while binge watching tv. Now just to put it out there I LOVE binge watching tv shows and find its a hobby of mine that allows my brain to switch gears much in the way going to the gym for some people helps them avoid burnout.
The “tv notetaking” started with simple notes or ideas that were invoked while watching my favorite shows like Parenthood or Sons of Anarchy or Making of a Murder documentary and then I began to be more structured in my notetaking. Now when I watch shows I first watch an episode or special with the goal of consuming it as a fan but often times I go back and consume it a second or third time with the goal of studying and analyzing the storytelling.
This past week I took structured detailed notes while watching 3 drastically different programs: Game of Thrones, Brene Brown Netflix Special and Beyonce Homecoming documentary and I was blown away by how much I learned and how I could take something from each to improve my storytelling on my new speaker website, my podcast content and how I tell stories both on video and on stage as a keynote speaker.
On this episode of FOMOFanz I share the structure of the notes, what I look for and how I connect what I learn about camera positioning in Game of Thrones to how I will stand and position a story I plan on telling next week on stage at an event I’m speaking at.
It doesn’t matter if its a book you’re reading or YouTube channel you subscribe to, I believe storytelling is amazing because we can never perfect it and we can also be learning from the stories we consume. I challenge you to listen to this episode and start taking notes
“Daddy when we’re with you, you don’t care if we are ‘funky & fun’ as long as we are happy!”
My middle daughter Kinsley said this to me tonight as we jumped out of my Jeep to meetup with their Mom.
All four us started laughing like crazy as we looked at each-other and realized:
- Youngest was in her pjs & winter jacket!
- Middle one had tiny shorts with her jacket zipped up!
- Oldest was wearing a Pens T-shirt & shorts!
- I was in jeans with giant holes, flip flops & a beanie!
After her comment set in.... I grabbed all 3 girls, a little emotional and told them that no matter how old they are or whom they’re with to always embrace their own “funky & fun” cause doing what makes you happy will inspire those around you to be happy and isn’t that what life’s all about!
This moment really hit home for me beyond the obvious parenting win... It's the role of "Funky & Fun" when it comes standing out, being yourself and living your best life...
I would even go as far as to say most people when they see my backward hat, crazy colored shoes and pager on stage they assume that's a lesson I learned from Steve Jobs and him wearing the same black turtle neck every day... Well, you're wrong and on this episode the first one after the big 100 celebration I breakdown how this little moment with my 7-year-old daughter captured everything about me and what I believe in around finding happiness, living your best life and standing out from the noise in this crazy noisy world!
--
I teased out details on my new #DigitalEmpathy project and you'll get more on that soon but for now I'll give you a little of FOMO as you wait....
Thanks for listening and giving me a little bit of your day as I love what I do and love sharing my thoughts and insights on this show and its you the listeners that inspire and motivate me to keep on keeping on!
Thanks Brian Fanzo
https://www.isocialfanz.com
www.instagram.com/isocialfanz
November 2016 I launched FOMOFanz with the commitment to do 100 episodes....
This is episode 100 and it's been a journey not only within the podcast and my business career but my life...
I was living the "American dream" then hit rock bottom and discovered depression which led to true self-awareness which opened me up to self-love which ultimately has brought me to today where I can honestly say I'VE NEVER BEEN HAPPIER...
Enjoy a real & raw look as I share it all and whats happened over these first 100 episodes and where I believe my lifes work is taking me!
THANK YOU FOR LISTENING AND SUPPORTING THIS SHOW!
Cheers, Brian Fanzo
When I say Twitter changed both my personal and business life I mean it and it continues to be a gateway for life-changing moments for me. I remember where I was when I got followed by @GaryVee on Twitter, I remember the moment Vala Afshar reached out and asked if I wanted to jump on a phone call and I remember being invited to a dinner by Jay Baer at a social media event because in his words “he wanted to get to know me more and say thank you for the support of his content.”
As a proud pager-wearing millennial keynote speaker I get the pleasure of debunking myths and translating “millennial habits” for brands shifting the perspective around generational labeling and in some cases, explaining that the stereotypes aren’t wrong.
But one of the millennial habits that I love to highlight and drive attention to is the fact that most millennials want to feel a part of something and are open about their desire to be mentored and celebrate those they look up too. In this same notion, millennials also are shifting what they consider a great leader as they believe it’s no longer just about your experience and knowledge rather your ability to educate those around you with that knowledge and experience. The other aspect of this millennial lead shift is thanks to social media the distance between those we lookup to and those we consider our mentors has been shrunk to being as little as 280 characters away or in this case a Facebook suggestion to follow @FindTroy
Paying it Forward Thanks To Social Media Isn’t A Yearly Initiative Rather A Daily Focus!
For me reading two books Jay Baer’s YouTility and Gary Vaynerchuk’s Jab Jab Jab Right Hook transformed my philosophy around social media helping me adopt my mantra of #ShowUcare. #ShowUCare was my community and content strategy from giving my content away for free, engaging and caring about every person that engages with me no matter their follower count and probably most importantly going out of my to show I cared about others before I ever wanted them to care about me or what I do.
This is something that hit home recently for me after reading Seth Godin’s email newsletter where he simply stated:
“Remarkable work is usually accomplished by people who have non-typical priorities” -Seth Godin
So as my iSocialFanz brand awareness has increased and I’ve been able to grow an amazing engaged community I’ve made it my mission to not only continue to #ShowUcare but also find ways to give others that feeling and memory I had when GaryVee, Vala Afshar and Jay Baer took the time to show me they cared.
So what does all this have to do with millennials and a facebook friend request…… Well, you’ll have to listen to the episode but I can promise you that what went down after I sent a friend request to Troy Sandidge will be something I never forget and I believe will have a lasting impact on both of us for years to come.
Please enjoy this podcast episode where I interview my newest Facebook Friend Troy Sandidge who just happened to make me speechless with his post after accepting my friend request. And that was just the start as he did it again after jumping on the podcast and sharing his story of optimism, resiliency and genuine hard work. The man has had 3 brain surgeries, was only 2lbs at birth and lost his mother as a teenager yet his outlook on life can best be described as “calm, positive and thankful.”
I challenge you after listening to this episode to think about Troy’s battles before complaining about your bad luck and rather than spending time making excuses use that time to #ShowUcare about others in your community and your life as you never know the impact that will have or the places it could lead you, including being a guest on your favorite podcast.
YouTube Video Mentioned in the podcast: https://www.youtube.com/watch?v=BHPzub2xk9M
Follow my guest Troy Sandidge on social:
- https://twitter.com/FindTroy
- https://www.instagram.com/FindTroy/
- http://troysandidge.com/
Ps...
Also, check out Social Media Week Lima June 18th & 19th hosted by my good friend Jessika Phillips as I'll be speaking there for the 3rd year in a row and Troy will be speaking there as well! https://nowmarketinggroup.com/social-media-week-lima/
Sponsored: As a gadget FOMO geek I’m always looking for new gear, exciting technology and tech tools for myself as well as my clients! I found #AlibabaMarchExpo and got this cool wireless charger holder for my clients & my Jeep: https://bit.ly/2UswiEO
#AlibabaDailyDeal
The world needs more empathy, I believe this is something we can all agree on but what does that mean? For many when they think about being empathetic they immediately think about their interaction with others. Which is the key principle of empathy but I believe to be an empathetic leader not only must you recognize and share in the feelings of others but you must make changes to empower others to recognize and share in your own feelings.
Fatzo, yes that's what Brian was called growing up....
Which ok is a fun play on his last name Fanzo but you might be wondering why he would share that & how does it have anything to do with empathy. Well you'll have to listen as it's not often host Brian Fanzo dives into "Leadership" focused episodes but this theme is not only close to his heart but it goes far beyond leadership but it needs to start with leadership NOW!
Brian discusses the differences between failure & vulnerabilities as well as addressing the core aspects of empathy and why we must move from realizing "The world needs more empathy" to understanding the mindset shifts required to go on this path and start changing today!
Definitions included in this show include:
- Empathy is the ability to recognize and share in the feelings of others.
- Vulnerability: the state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.
Also Brian references this quote from Brene Brown:
"our purpose in life is connection, and connection can only happen as a result of authenticity."
You'll have to listen to the episode to hear the 2 mindset shifts but Brian believes 100% in this mission mainly because its not that he believes it's possible but he is living proof.
Practice What We Preach:
Brian walks through a long list of things that he's learned about himself that he used to be embarrassed about but now realize are what make him unique which are included below as he broke them down into two categories:
Skills that I’ve found essential yet not focused on early in my career:
- Self confidence
- Empathetic mindset
- Consistency
- Authenticity
- Relationship nurturing
- Active listening
- Dynamic communication
- Compartmentalization
- Skill set scaling
- Storytelling
- Embracing change
- Prioritization
Growing up Brian was embarrassed by these qualities that were often called out and in many cases the focus of bullying..
- Had a little stutter
- Talked too fast
- Wanted to make everyone happy
- Jack of all trades master of none
- Mommas boy
- Too emotional
- Struggled taking tests
- Always starting new projects & didn’t finishing any
- Avoided conflict
- Wanted to be a Dad
- Was chubby
- Believed I would change the world
Hope you enjoyed this episode and would to hear your thoughts on the topic as well as suggestions for future episodes!
Tweet Brian:
http://www.twitter.com/isocialfanz
Many keynote speakers introductions include "unique background" but our host Brian Fanzo really does have one from growing up at the beach to playing college hockey to majoring in computer science to working in the government in cybersecurity to working in a datacenter to running a marketing media company to becoming an entrepreneur and keynote speaker and you can add professional poker player to that list.
Brian doesn't do anything halfway and that included his time playing professional poker which included traveling around the world to play games, playing in the world series of poker in las vegas and being a regular in Scottsdale Az at the Talking Sticks Resort.
On this episode, Brian breaks down the similarities of poker with that of entrepreneurship and marketing including one that most don't think of in bridging skills offline & online or for poker it's casinio to online.
Included in this episode:
- Every action you take, everything you say or don't say tells a story and how you should leverage that.
- Importance of studying non-verbal cues and reading people
- How to leverage non-verbal cues in a digital world.
- Value of listening for what isn't said
- Why you should track digital interactions including time of day, where they engage and even how they address you.
- Why entrepreneur life much like poker is about being strategic, focused and checking your ego.
Love to hear your thoughts on this episode as always tweet with the hashtag #FOMOFanz or send Brian a message at http://www.twitter.com/isocialfanz
Books Referenced:
Joe Navarro: https://www.jnforensics.com/
Mark Bowden: http://truthplane.com/
Phil M. Jones: https://www.philmjones.com/sales-training-books/
On this episode host Brian Fanzo breaks down his simple formula for creating a structure and plan for each keynote, podcast episode and live video he does.
On episode 096 Brian tackles some of the most popular questions he gets in regards to creating presentations, recording podcast episodes or delivering thought leadership style content on live video.
Some of the questions he covers on this episode:
- Brian is often asked how do you create so much content?
- Do you script out what you're going to say for each podcast?
- Do you have notes you reference when you do live streaming videos on Facebook Live or Periscope?
- Do you rehearse your keynote presentations?
- How do you structure your slides for your presentations on stage?
- Do you change your format and structure based on a 60-minute keynote vs a 30-minute keynote?
- What changes in your style when you deliver a message on stage vs on a podcast?
- How do you change your "call to actions" based on the medium and audience?
- Do you have set stories for each slide or example? When do you use data vs when do you use a story?
For more insights like this follow Brian's keynote speaker Instagram: http://www.instagram.com/BrianFanzoSpeaker
On this episode host Brian Fanzo is fired up and in the mood to rant as so many entrepreneurs and those in digital marketing are looking up to and following the wrong people when it comes to business.
"Be careful who you model your business after...
Many have followings, write books, are on podcasts & live video yet make little to no money in the digital space! Look for those that are strategic & transparent with everything the do while also providing value worth paying for!"
How does Brian know this, he did the same thing for multiple years and once he realized he figured out how to split up his friends in the industry between those who are friends doing great things and those who are friends that are building a business in a way and process that I want to follow.
Brian shares how he looks at leaders and breaks down the difference between having imposter syndrome because others are saying it and being inspired knowing that others are talking but those aren't people that are building a business or are talking to his community.
"What you are screams so loudly in my ears I cannot hear what you are saying."
— Ralph Waldo Emerson Tweet on the topic:
https://twitter.com/iSocialFanz/status/1097258666879844352
Those mentioned on the show:
Andrew Davis: https://www.akadrewdavis.com/
Tony Robbins: https://www.tonyrobbins.com/
It’s Valentines day week so on this episode our host Brian Fanzo got a little extra lovey while bringing on a special guest that we have a feeling you are going to LOVE.
On this episode we cover:
- The mindset required to love what you do
- How to make the most out of everything in life
- Power of always being optimistic and happy
- Strategy for attending conferences by yourself
- Why You Should Love Attending Marketing Conferences Solo!
- What is strategic serendipity
- If you work for a brand it’s still important to find your tribe outside
- Role of transparency and vulnerability in today’s world.
- Why Jennifer and Brian have extra LOVE for social media marketing world conference!
The special guest today is Brian’s girlfriend Jennifer Watson known on twitter as JWatson_WX and she shares her approach to life and happiness and if you want to see both Brian and Jennifer speak there are a couple upcoming events where you can catch them both:
- March: Social Media Marketing World #SMMW19: https://events.socialmediaexaminer.com/amember/aff/go/isocialfanz
- May: Social Shake-Up: https://www.socialshakeupshow.com/
- June: Social Media Week Lima: https://nowmarketinggroup.com/social-media-week-lima/
- Nov: Social Fresh: https://social-fresh-2019-social-media-conference.eventcreate.com/
Episodes mentioned on this show:
- Dark Side of FOMO: http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/DarkFOMO_FF092-final.mp3
- Strategic Serendipity
http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/FF078_StrategicSerendipity-final.mp3
Fyre Festival http://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/fomofanz/FF091_FyreFestival-final.mp3
This is a very special episode for host Brian Fanzo as the number 93 is very important to him as you'll learn in this episode and he's going to use that as motivation to talk about a wide range of things:
- Why 93 is important to Brian?
-
1 skill we all must embrace & get better at to evolve in a digital world full of change and disruption
- What Anchor.FM getting bought by Spotify has in common with entrepreneur and life journey
- Why Brian wants you to go listen to his new podcast with Amy Landino at http://www.justtrythispodcast.com
- What is "Just Try This" and why it seems to be getting so much great feedback.
- What we all must get better at in life to stay strong
- How not letting a rubik's cube defeat Brian was much bigger than just getting the colors to all lineup.
- An emotional plea to invest in yourself, tell your story and remember you aren't alone!
For those struggling with mental health questions, I'm not an expert so if you need help please call a hotline or visit a site like http://www.mentalhealthamerica.net/
--Connect with Brian--
http://www.instagram.com/isocialfanz
http://www.twitter.com/isocialfanz
http://www.facebook.com/iSocialFanz
My goal of this podcast wasn't to help people embrace FOMO rather CURE their Fear Of Missing Out but for many they approach the entire concept of FOMO with the wrong perspective and don't get me started on how marketers have overused FOMO rather than being strategic with it…
On this episode I cover:
- What we can do to change our mindset?
- Why it isn't just about J.O.M.O
- How to create an approach that allows you to listen & learn without the fear.
- Why marketers have ruined & overused the FEAR emotion and they must pivot
- How marketers can be more strategic and find greater value with FOMO
- Role of self-awareness, self-esteem & openness to change has on creating a strategy to avoid fear.
- Why you must take control of your distractions, notifications and content to align with your own path to success.
- What you must do today to shift how you leverage technology, innovation and change!
Connect with me on Instagram if you want to read more about my self-awareness journey and EPIC start to 2019: http://www.instagram.com/isocialfanz
Fyre Festival was a disaster and thanks to the Netflix & Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it.
After watching both Fyre Festival documentaries on Netflix and Hulu I sat back on my couch with the tv off for well over an hour taking notes on my feelings and thoughts for the shit show that was the Festival, the horrible human con man Billy McFarland, how badly I felt for those that paid money to attend the event and also all those screwed out of money and never paid for the work they completed…
But beyond all that I was also sick to my stomach at how HORRIBLE both documentaries portrayed and SHAMED the attendee’s of this event, millennials as a generation, value of social media, role of influencer marketing and role/impact of digital marketing agencies!
The entire Fyre Festival is a case study in itself of what BAD people can do with great power and visibility but I would take it a step further and say both of these documentaries took it upon themselves to attack industries, generations, and professions based on this one massive one big bad example.
I preach on every stage that we MUST focus more on the good people doing good things to drown out the bad while learning from the bad examples but understanding they are the exceptions, not the rules!
After watching both documentaries and looking over my notes I decided to do my own research online reading 20+ blogs that covered the event and watching each documentary a second time to see if my opinion and thoughts changed while also doing my best to focus this time on only the business lessons learned.
I will admit it was hard to focus only on the business lessons while watching as both documentaries are very slanted in their portrayal of the event with each having their own agenda which as a marketer I completely understand and can see through while also believing that many who watched these documentaries aren’t as aware of which inspired me to do my best to filter the noise and break down my insights into two different sections, the Fyre Festival event itself and the documentaries.
On this episode I cover:
- What was the Fyre Festival and why it has all this buzz today?
- Why the strategy of the festival itself was genius?
- How the power of collaboration was on display and why it worked
- How I feel both documentaries did a BAD job at keeping agenda out of the films and one of them did a much worse job than the other.
- What marketing lessons we can learn from this:
-
- App Marketing Strategy
- Social Media Marketing
- Video Marketing
- Influencer Marketing
- Experience Marketing
- FOMO Marketing
- Millennial Marketing
- Why the shamming and blame labeled towards millennials is nasty and does nothing but distance generations.
- Why the influencer marketing strategy used for this event was GENIUS and what aspects led to it having so much power?
- Power of Social Good
- How we as consumers must focus on educating eachother on doing our research to not empower the scam artists and con men not just blame and hate on others!
Now I didn’t attend the event and although I followed it closely on social media prior to the event and as the event was taking place I won’t claim to know everything rather I wanted to share my thoughts based on what I’ve read and what I watched of the documentaries.
Side Note: There are so many lessons that can be learned from this but one that I hope we highlight is that GOOD PEOPLE will rally for GOOD PEOPLE always and that’s the case with the GoFundMe account happening right now raising money for the owner of the Exuma Point restaurant already raising over 180k+:https://www.gofundme.com/exuma-point-fyre-fest-debt and a second GoFundMe for the workers of Bahrain: https://www.gofundme.com/the-exuma-foundation-for-victims-of-fyre-festival
I’d love to hear your thoughts by tweeting me @iSocialFanz
The idea of personal branding is not new, in fact many would argue marketers have been beating the personal branding drum to an almost annoying level over the past 7 years.
Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.
I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.
- When you ask someone if they invest in their first impression they’ll say yes I update my wardrobe and workout.
- When you ask someone if they have a good reputation they give you friends that can vouch for them.
- When you ask someone about their resume they’ll refer to their linkedin profile or whatever they used when applying for their last job.
In 2019 I would argue that in both personal and professional life we are in the business of building TRUST and that trust is established, amplified and directly related to the personal brand you are growing daily.
Tune into the episode to get more as I'm fired up about inspiring good people to tell good stories in 2019!
PRESS THE DAMN BUTTON: Tell your story, show you care and change the world!
Sponsor Iographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
Life Changes..
Business Changes..
Social Media Platforms Change...
Consumer Behaviors Change..
It's time to CHANGE and adapt our focus on Social Media in 2019!
I get fired up on this episode and talk about social media strategy holistically but also:
- What you need to remember about each social network...
- What my data told me about social media driving me leads in 2018...
- My top 3 social networks which I betting will surprise most people!
Please connect with me on my 3 main focus social media platfors for 2019 as I promise to bring massive value and personalized content to each!
www.Twitter.com/isocialfanz
www.linkedin.com/in/brianfanzo
www.instagram.com/iSocialFanz
www.instagram.com/BrianFanzoSpeaker
Sponsor Iographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
On this episode, I get a little mellow and talk about the links between "getting buy-in" and measuring our "success" with our competition!
SponsorIographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
The most underutilized functionality of social media
I LOVE social media and it’s changed my life and my business but its more than just posting content and on this episode I share what I believe is the most powerful use of social media and how it helped me close a 15k gig that I wouldn’t have closed if it wasn’t for this concept.
Mentioned in the podcast:
Brian’s Favorite Tools:
RivalIQ - Sprout Social - Zoomph - Buzzsumo - Google Alerts - Mention.com - IFTT
Reddit Keyword Monitor Pro - Awario -Agorapulse
Social Networks You Might Not Be Listening To:
Reddit - Quora - Pinterest - Tumblr
Follow the host Brian Fanzo @iSocialFanz on Social Media:
http://www.instagram.com/isocialfanz
http://www.Twitter.com/iSocialFanz
http://www.isocialfanz.com
By popular demand, we bring to you an episode dedicated to my thoughts on the public speaking industry, why I enjoy disrupting it and where I think the future of speaking is going.
Topics & questions I cover on this episode:
- How & why I love speaking (Also listen to episode 039)
- Current state of the "Good Ole Boy" speaking network
- How I leverage digital to provide extra value for those that hire me
- How to make it as a speaker without a book or celebrity fame or being a big ex CEO.
- Value of having a niche as a speaker
- How to standout in the speaker space
- What impact Virtual Reality and Augmented Reality will have on the event management and event production space
- How much I charge to speak and the importance of understanding your value and asking for that value when working with event managers
- Will offline events eventually not exist?
- What the future of speaking looks like
I've truly found my dream job and my calling for what I want to do for the rest of my life and with that being said I also want to help take this industry to new heights and in new ways.
For the calls to action at the end of the show send me a tweet or tag me on instagram @iSocialFanz
www.Instagram.com/iSocialFanz
www.Twitter.com/iSocialFanz
If you want to find out more about me as a speaker visit: www.isocialfanz.com/speaker
When you treat your social media like a billboard, you get billboard results!
No emotion
No trust
No conversation
No community
No conversion
No authenticity
No way to prove ROI or track what success looks like.
On this episode, I discuss the amazing things I learned about National Geographic and Food Networks social media and social video strategies and why we can all learn from the way they are doing things. I also get fired up talking about why I feel most brands are failing on social media and what myself and Amy Landino are doing with our new podcast as an example of starting with what success looks like and working backward.
Make sure you follow the cohost of my new podcast that debut’s next month Amy Landino on Instagram at @Schmittastic
Also follow me on Instagram @iSocialFanz
Sponsor Iographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
What I learned about the business value of social media working with Luxury Travel Agents!
I’ve had the amazing opportunity to give keynotes, webinars and workshops for multiple luxury travel events and organizations this year and I felt like their use of social media and the questions they had for me would add massive value to anyone in a service or product business that wants to build trust and connect with future customers aka the younger generations.
On this episode we covered some of these questions:
- My business is booming why should I invest time and money with social media today?
- What content beyond just marketing my business should I be posting on social media?
- Everyone in the luxury travel space posts the same type of content what can I do to stand out from the noise?
- My business is word of mouth and build on customer recommendations so do I really need social media?
- What do you mean by creating “Social Media Education” not just social media marketing?
- Where does influencer marketing fit in luxury travel and service-based business?
I love working with the travel and hospitality space and if you are in that space or would like to hire me to speak or provide a workshop please contact me and visit: www.isocialfanz.com/Speaker
Products mentioned on this episode:
iOgrapher case:
Snapchat Spectacle Video Sunglasses
Sponsor Iographer:
We are living in a mobile now world but to truly leverage the power of your mobile device you must go beyond its basic features leveraging external audio and lenses while looking professional and there is no better device to use than the iographer case.
If you want to take mobile content creation to the next level you need the gear and the look to make it happen and iOgrapher does just that!
Upcoming Speaking Events:
Come see me speak for the 5th year in a row at Social Media Marketing World #SMMW19 buy your tickets here: http://SMMW19.isocialfanz.live
On today's episode, I discuss the power of word of mouth marketing, talk triggers and a new must-read book. How has wearing a hat and bright red shoes helped grow my business? You'll have to listen to this episode to find out!
Inspired by the new book by Jay Baer & Daniel Lemin titled Talk Triggers!
Get a copy of the book at http://www.TalkTriggers.com
Are you ready for a special live podcast episode from HubSpot Inbound 2018 where 27k marketers gathered in Boston Massachusetts to talk about the future of inbound marketing? Okay maybe that opening sentence was made to give you FOMO but you guys are in for a treat as not only is this broadcasted from the live studio at the event but I have two special guests on today’s show.
What you’ll hear discussed on this episode with my two guests David Meerman Scott and Andrew Tarvin:
- What’s changed with Inbound marketing over the past 10 years?
- What are some megatrends in 2018 around digital marketing?
- How are people looking at marketing and social media differently?
- What’s the value of creating “Fan-like” experiences for brands?
- What role does humor play in marketing and is it a nice to have or must have?
- Why is emotional intelligence important for marketers to understand?
- How do we unplug or decompress in this crazy always on world today?
Follow My Guests:
David Meerman Scott: https://twitter.com/dmscott
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR"
https://www.davidmeermanscott.com/
Andrew Tarvin: https://twitter.com/drewtarvin
Speaker. comedian. engineer. Type A, blue square, conscientious INTJ with the sign of Aquarius. author of #unitedstatesoflaughter. owner of @HumorThatWorks.
https://andrewtarvin.com/
I don't think of myself as a creative as I can't write or sing or dance or draw but I do love telling stories and creating content to grow my business and tell my story and often people are confused on why I do this and what value it has for my business.
On this episode I'm going to tackle the following questions around my strategies, struggles, and insights into creating content as a Business Minded Content Creator:
-
Why I use my content and community as my outbound marketing strategy?
-
Mindset shift required to create content to a community that you aren't directly monetizing
-
What value does free content have for brands that want to sponsor your content or hire you as an influencer?
-
Why does the strategy have to be different for a creative vs a business-minded content creator?
-
Why it's sometimes more valuable to connect and create content for those who influence your end buyer than your end-buyer directly?
-
Value of relatability and community as an entrepreneur and content creator
Thank you for inspiring me and keeping me motivated FomoFanz Community! - Brian Fanzo
On this episode I Brian Fanzo, founder of iSocialFanz get real with you and share something that happened to me this past week and why I had to be ok with it and why I feel I'm not alone with this struggle.
That's all I'm going to share you have to listen to the show to find out the rest and stay around for the end as I share my favorite movies, my man crush and current netflix binge favorites!
When I think travel I immediately think about Instagram and the travel influencers I know that are making it big having the “dream job” of getting paid to travel the world. But as I’ve been working and speaking at travel/hospitality events in 2018 the tone of most in the audience is of one that either feels digital has hurt their brand or they aren’t sure how to sell what they do on social media.
On this episode, I share my experience at an amazing luxury travel event that I spoke at called Virtuoso Travel Week and I discuss the following questions and points:
- How does “Luxury travel” marketing problems relate to most if not all businesses?
- What is experience marketing
- How are most in service-based industries thinking about experience marketing wrong?
- The irony of Simon Sinek being the keynote of this event where the “Why” was still a struggle for most?
- Why giving away all of secrets to how you do your business is smart?
- How do service based roles like a “travel agent” reach millennials and what kind of content should they be creating? (Not the answer you might think)
Brian Fanzo the host of FOMOFanz might present himself as a massive extrovert but you might be surprised at how he feels about "forced conversations" and the strategic approaches he takes to make sure he gets the most out of networking events.
On this episode Brian answers the questions:
- Why are some people good at offline networking but suck online?
- What mindset shift is required to get the most out of serendipitous opportunities?
- How does Brian eliminates the fear of networking by moving his mindset from "I've never met any of these people" to "I know these people even thought we've never met!"
- What's the number 1 skill Brian believes EVERYONE must have to be good at building relationships in 2018 and beyond?
- What can you do today to give yourself more opportunities for strategic serendipity relationship building?
-- SPONSOR: Call For Code--
Commit to the Cause. Push for Change. Answer the Call. Developers have revolutionized the way people live and interact with virtually everyone and everything. Where most people see challenges, developers see possibilities. That’s why David Clark Cause is launching Call for Code alongside Founding Partner IBM. This multi-year global initiative is a rallying cry to developers to use their skills and mastery of the latest technologies, and to create new ones, to drive positive and long-lasting change across the world with their code. The inaugural Call for Code Challenge theme is Natural Disaster Preparedness and Relief.
https://callforcode.org/
On this episode, I discuss the importance of self-love, self-awareness, and selfishness in being part of a great team. I also break down how golf is like entrepreneurship and the only way to make it to the top is to have coaches and friends and others around you that are supporting you but also working with you to make you the best person you can be.
Get started on your #CallforCode project this weekend during the Virtual Hackathon. The team will be available for support starting Friday and throughout the weekend at callforcode.org/virtual.
-- SPONSOR: Call For Code--
Commit to the Cause. Push for Change. Answer the Call.
Developers have revolutionized the way people live and interact with virtually everyone and everything. Where most people see challenges, developers see possibilities. That’s why David Clark Cause is launching Call for Code alongside Founding Partner IBM. This multi-year global initiative is a rallying cry to developers to use their skills and mastery of the latest technologies, and to create new ones, to drive positive and long-lasting change across the world with their code. The inaugural Call for Code Challenge theme is Natural Disaster Preparedness and Relief.
https://callforcode.org/
Why would someone want waste their time on a roadtrip or create blog content daily from the shower in a business development role?
On this episode of FOMOFanz we bring on a new sponsor www.CodeForChange.org and I interview my new best friend Demian Ross who I just recently went on a road trip with 11 days from Ohio to Denver.
We discussed many aspects of the roadtrip damien's nomadic lifestyle and many links to us both being dads well also answering the following questions:
- How can we make the world a better place?
- What does it take to lead with your heart as a sales and business development professional?
- What role does humor play in off-line and on-line relationship building?
- How important is it in today's crazy world to have a creative outlet?
- Is it okay to push the limits showing off tattoos and doing videos in the shower?
- Why do we believe everyone should take action go on a road trip dive all in deep with relationships?
Check out Demian’s show Road To 300 as he lives his nomadic life uploading a daily Vlog…. I highly recommend checking out episodes 98-101 as I make a cameo on each from the road.
Also check out the event that Demian works for and I have spoken at the last 4 years “Social Media Marketing World”
-- SPONSOR: Call For Code--
Commit to the Cause. Push for Change. Answer the Call. Developers have revolutionized the way people live and interact with virtually everyone and everything. Where most people see challenges, developers see possibilities. That’s why David Clark Cause is launching Call for Code alongside Founding Partner IBM. This multi-year global initiative is a rallying cry to developers to use their skills and mastery of the latest technologies, and to create new ones, to drive positive and long-lasting change across the world with their code. The inaugural Call for Code Challenge theme is Natural Disaster Preparedness and Relief.
https://callforcode.org/
This episode is live from my #RoadToSocial in Indianapolis and I share some of my lessons from the road, the reasons I almost didn't go on this trip and the importance of not waiting for something to be an experience and allowing experiences to happen.
Check out: Road To 300 with Demian Ross (Episode 093 you might see someone you recognize) www.youtube.com/DemianRoss
www.Facebook.com/RoadToSocial
www.Instagram.com/RoadToSocial
www.Twitter.com/iSocialFanz
On this episode I bring you a candid conversation with a good buddy of mine and fellow marketer Chris Kubby live from Poland where we are literally sitting at a table backstage at the INFOshare conference, having a chat.
We discuss everything from why I love that he lives in my favorite city in the world to his opinion from outside of the US on that stereotype that sometimes Americans get when they travel. We also breakdown our thoughts on the current state of digital marketing we call out those that sell unicorns and rainbows and we really just have a lot of fun interviewing each other.
Make sure you checkout Chris 'Kubby' Kubbernus and give him a follow on all the social channels especially Instagram (@ChrisKubby)
This is a rare episode where I'm interviewing somebody on FOMOFanz but make sure to subscribe to this podcast as this won't be the last of this style of content as I got some fun things in the works that well for now I'll just invoke your FOMO before I let you know the details and cure your FOMO.
What does it take to build relationships and grow business online to offline and back to online. Lots of people talk about living your life and being yourself including me but what does that mean and how does upping your t-shirt game relate to this discussion. I break down some comments I received at the Social Shake-Up Show last week and share why a brand emailed me to speak at their event because of my cool “You’re Killing Me Smalls T-Shirt.” I also answer the following questions:
- What are the key’s to authenticity?
- What role does consistency play in personal brand building and storytelling?
- Should everyone wear t-shirts now?
- Can you be yourself in a shirt and tie?
- How you can make sure there’s no disconnect in your story and your first impression!
Want to learn from iSocialFanz:
Want to learn from my playbook, learn how to embrace digital and tell your story to be discovered and grow your brand. Check out my course #BeYourself http://BeYourself.live - Use code FOMOFanz to get $50 off
Want to hire me to keynote your event or host your conference email me at Fanzo@iSocialFanz.com
Follow BRIAN FANZO AKA iSocialFanz ON SOCIAL AND LIVE VIDEO:
Facebook Live: http://www.Facebook.com/iSocialFanz
Twitter: http://www.Twitter.com/isocialfanz
Instagram: http://www.Instagram.com/isocialfanz
Linkedin: http://www.Linkedin/in/brianfanzo
Podcasts:
FOMOFanz: http://www.FOMOFanz.live
SMACtalk: http://www.SMACtalk.live
Want to hire me to keynote your event or host your conference email me at Fanzo@iSocialFanz.com
Want to have me as a guest on your podcast please include the target audience, average episode downloads and length of interview recording when emailing Fanzo@iSocialFanz.com
Every business must be on Facebook and Instagram! No, I disagree but I would say that every business and brand no matter the industry can find massive business value leveraging Facebook and Instagram in 2018 and beyond.
On this episode, I piggyback on episode 071 where I talked about the business value of Twitter with a focus on Facebook and Instagram that spurred one of the LARGEST live podcast audiences I’ve ever had with well over 2k questions, comments, and thoughts on this topic.
Questions and concepts I discussed on this episode:
- Why most of what we know about Facebook users is wrong!
- The type of content on each platform isn’t as important as when we post to the platform once we understand our unique user behaviors!
- Difference between Facebook social network and Twitter social community
- What the future of Facebook looks like without a newsfeed and how to prepare yourself
- Value of your email newsletter for growing your Facebook Live and Instagram following?
- What we can learn from YouTube influencers when growing on Facebook and Instagram.
- Where’s Facebook’s value beyond paid ads and promoted posts?
If you love this episode please send me a message on Facebook or send me a DM on Instagram.
www.Facebook.com/iSocialFanz
www.Instagram.com/iSocialFanz or www.instagram.com/BrianFanzoSpeaker
I teased out an episode on this show about Linkedin and that episode will be coming in the near future but in the meantime feel free to read this blog I wrote on Linkedin Video: http://www.isocialfanz.com/linkedin-video/
Twitter is a social network that for many is confusing and overwhelming and Twitter hasn't exactly done a great job at marketing itself or helping people truly understand its platform. I mean they spent years fighting against Facebook only to come out and say they don't think they compete with Facebook (I agree) and they are really a real-time social news platform.
But the thing about Twitter is, It changed my life both personal and professional and I believe every brand can benefit by spending time on twitter in a couple key areas which I go into detail on this episode. Those areas are:
- Community Building
- Real-Time News-Jacking
- Social Customer Service
- Thought Leadership
- Content Curation
- Employee Advocacy
- Customer Retention
- New Customer Aquisition
I'm not sure why Twitter became less sexy for brands or entrepreneurs to talk about but I firmly believe while everyone is focused on Facebook ads and Instagram, you can stand out and find massive business value on Twitter in 2018 and beyond.
What do you think? Tweet at me @iSocialFanz or @FOMOFanz and let me know your thoughts!
Hey sales leaders and PR folks.... #ShowUcare
I'm fired up on this episode ranting about two methods that are really bothering me that both Sales and PR leaders are leveraging in this digital world!
Below you'll see the two posts that inspired this episode! Comment on the post after listening to this episode where I share more context and advice on how we can change these ANNOYING and LAZY trends!
Linkedin Post Discussed On This Episode:
Dear sales people..... your email etiquette sucks!!!
“I haven’t heard back from you..” “Bumping this to the top..” “Just in case you missed the last 3 emails...” “I know your busy and probably not interested in another sales call but....” GET THE HINT!! I’m not interested and the fact you keep emailing me has inspired me to block your email address therefore you’ve not only lost the chance to sell me today but also in the future! The old days of break them down till they say yes are over!! #ShowUcare #SocialSelling
Facebook Post Discussed On This Episode
Dear Brian, We are HUGE fans of your podcast FOMOFanz since episode 1...
For an interview podcast like yours, we'd love to suggest BLAH BLAH & BLAH to be a guest....
Such a big fan that you didn't even take the time to listen to a single episode and realize it's not an interview podcast it's a solo podcast!
WHAT A JOKE!
Lazy PR, Lazy Sales and Lazy Marketing have got to stop!
Want to learn from iSocialFanz:
Want to learn from my playbook, learn how to embrace digital and tell your story to be discovered and grow your brand. Check out my course #BeYourself http://BeYourself.live - Use code FOMOFanz to get $50 off
What's the worst advice you've received?
What's the worst advice you've given....
It's time to set the record straight on some of this BS that is being told to our future generation.... it's also important to remember that TIMES HAVE CHANGED and some advice that we were given in the 90's is no longer of value in 2018 and beyond thanks to digital!
On this episode I share my thoughts on the bad advice I’m tired of hearing and that includes such things as:
- Entrepreneurship is for everyone
- Only talk about your failure or struggles after you’ve had success
- Only way to make a difference is to disrupt the status quo
- Even if you don’t have a product or service you can funnel hack your way to get clients till you figure it out
- Don’t take No for an answer keep at them and break them down till they say yes
- Riches are in the niches only
- Keys to a work-life balance
- Those that scream the loudest win
- Fake it till you make it
- Don’t work for the man/woman as everyone should work for themselves
- Hide your weakness and vulnerabilities
- Real men don’t cry
Mentions:
Podcast mention “Brain Work” by Vincenzo Landino (Voice of the intro) and Blake podcast for the genuinely curious!
BeYourself Online Course: fomofanz18 discount code expires April 2018
Sponsor:
iOgrapher
Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
On this episode I got fired up talking about one of my all-time favorite topics "Collaboration" and it impacts on the future of work and why I feel empowerment is the key to company culture.
On this show I tackle these common questions around the future of work, empowerment, and collaboration:
What role does technology play?
What about those damn millennial / GenZ job hoppers?
Role of work from home continued growth?
Culture outside the walls of HQ?
What role does trust play in today's workforce?
Are we going to be replaced by Artificial Intelligence and Robots?
Why do I feel the entrepreneurship craze will burst in this new world of work?
What can businesses do today to be ready for the employees of tomorrow?
Sponsor:
Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
Guests are BACK!!! On this extra-long episode of FOMOFanz, I decided to share my thoughts on the most recent drama around “Delete Facebook” but I didn’t want to do that alone so I brought on Vincenzo Landino CEO of Aftermarq and Vincent Orleck Head of Social Media at AttictSalt
I grabbed these two guys and asked them to jump on the show to not only add some unique vantage points to the most recent social media changing landscape but also because they are two of my closest friends and genuine humans! (Recorded live on Facebook Live at 8pm)
We planned on talking about all of the crazy updates happening over the last couple weeks in social media from Facebook Messenger to YouTube Live to Twitter Verification to Snapchat data sharing but the discussion was so good we only got a chance to cover the following items without this episode turning into a 2 hour show:
- Facebook - Delete Drama
-
- Read more on this topic here from my friend Mike Alton.
- Facebook Content Creator Patreon attempt!
-
- Read more on this from Tech Crunch
- Facebook Messenger more updates and changes
- YouTube - Live from desktop
- YouTube Red - Karate Kid Spin Off Cobra Kai
-
- Watch the trailer mentioned here
- LinkedIn Video Filters and Text Overlays
-
- Watch Brian’s most recent Linkedin Video here!
- Why does most video today still suck?
- What does the future of social media look like when great social video emerges?
We also gave some love to these projects, brands and friends:
Amy Landino: Author of Vlog Like A Boss and my guest on episode 015 of FOMOFanz.
Delmondo: Social Video Analytics founded by Nick Cicero (I’m an advisor)
LifeAt by SAP: Video series produced by Aftermarq for SAP thanks to SAP change agent Ryan Sonnenberg
Give some love and follow my two guests:
Vincenzo Landino: One of my closest friends, married to another close friend Amy and my live streaming brother is the CEO of Aftermarq Studios. Follow him on Twitter at @VincenzoLandino
Vincent Orleck: The guy I blame for dragging me into this digital marketing social media space is the Social Media Director at AtticSalt. Follow him on Twitter at: @VincentOrleck
What did you think?
I do plan on bringing on more guests in the future and would love suggestions of guests you’d like me to interview and your thoughts on the format of this episode! Please email me at Fanzo@iSocialFanz.com or send me a tweet at @iSocialFanz
I believe every person no matter your job or industry must embrace the fact that they are the producer of their own reality tv series about their life. Now I don’t mean the over produced and fake versions of reality tv rather the real, raw and unfilter access types that make you feel like you could be on that show or that one of those reality tv stars reminds you of a friend of yours.
Our first impression in 2018 and beyond happens online and having a website or being on social media isn’t enough anymore. How do you tell your story, how do you make people feel emotion or how do you create an experience for your community. The answer is content!
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
On this episode, I break down how content creators today make what they do look so easy and why I believe EVERYONE must create content. I also answer these questions below that I often ask fellow creators and people often ask me as upwards of 20 pieces of content a week.
Questions I answer on this episode:
- How do you build trust with content?
- Role of transparency as a content creator?
- Where should I start creating content?
- What's the difference between documenting and creating?
- Value of consistency?
- Is confidence important to convey within your content?
- How to be passionate about what you do without finding your passion?
- Importance of saying WE more than I or me!
- Why I challenge everyone to PRESS THE DAMN BUTTON!
Some of the great creators I mentioned on this episode:
- Gary Vaynerchuk
- Casey Neistat
- Grant Cardone
- Amy Landino
- John Lee Dumas
- Owen Hemsath
- Chris Strub
- CJ Operamericano
Want to know what events I’m speaking at and If I’ll be in your town?
NEW calendar page updated: www.isocialfanz.com/calendar
On this episode you'll listen to the 35 minute keynote I gave at Social Media Marketing World on the Facebook Zero: News Feed changes.
This presentation was done with 51 gifs but the audio I captured from my iPhone on stage still captured my message and I thought this would be massively valuable to the FOMOFanz community.
Keynote details:
Facebook Strategy in Light of the Facebook Apocalypse
Facebook has long preached the importance of social media being an extension of human to human interactions but lacked the platform or algorithm to reward brands for doing so. This all changed on January 11, 2018, as Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.”
Brian will walk the audience through the strategy shift to create meaningful community interactions, empower employees, and leverage both influencers and fans. He will cover:
· Social Media Changes: The latest news feed change and how that impacts organic reach and Facebook Ad spend.
· Conversational Content: How to build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators.
· People Empowerment: What role employee advocacy and influencer relations will have on creating social media conversations and organic reach of content on social media.
· 4 T’s: Framework needed to embrace this change & build a scalable strategy through Trust, Transparency, Training and Technology.
Find out more about Brian as keynote speaker: http://www.isocialfanz.com/speaker
Pumped to talk about a wide range of disruptive technologies impacting all forms of marketing after a couple weeks of speaking at National Speakers Association, Digital Summit Phoenix and Social Media Marketing World.
Focus of this episode:
- What must change for marketing to embrace innovation in 2018 and beyond.
- How do the disruptions of innovations such as social media and mobility differ than the disruption of live video.
- Why video and live video are great together
- How businesses must embrace change and disruption.
- How AWAY Luggage won me over after the product I bought would no longer work for me.
- Value of Trust in today's digital marketing
- Transparency vs Authenticity
- Why we must embrace the fact that Relatability is the future of marketing.
- How will live video transformation led to innovation around VR/AR, 5G Mobile and Blockchain
- Why Blockchain is going to drastically disrupt the marketing space in the new future.
Brands or links mentioned on this episode:
My speaker site: www.iSocialFanz.com
Video Marketing World Workshop AAffiliate Link:
https://frstre.com/go/?a=27869-18e20d&s=223015-e3645e&tap_s=223015-e3645e
Away Luggage Tweet I sent: https://twitter.com/iSocialFanz/status/963855345398370304
Aftermarq Video Studios: (Vincenzo & Amy Landino): http://aftermarq.com/
Bryan Kramer Human to Human Book: http://www.bryankramer.com/there-is-no-more-b2b-or-b2c-its-human-to-human-h2h/
Ted Rubin Return On Relationships Book: https://tedrubin.com/return-on-relationship-the-new-measure-of-success/
I'm on the board of 5 startups as a strategic advisor which I love doing but as a speaker most of the events I attend and brands I work with are industry, enterprise or larger association. This past week one of the startups I advice, Fledge Connect, placed in the top 50 for the Startup Grind competition allowing them to go to the global event in Redwood Ca to pitch VC's, have a booth and participate in the event.
Although I had heard of Startup Grind, this was my first time attending one of their events and this global one is a big one with over 7k startups and 2 full days of speakers.
When arriving at events I always try to have done research prior on previous years while also seeing how they try to set themselves a part and the first sign I saw at Startup Grind set the vibe for the entire event and inspired this podcast episode.
The sign said simply "Our Values"
- Help Others - before yourself
- Give First - don't take
- Make Friends - not contacts
Many events preach community and collaboration but seldom is it something built into the culture of company, the event and all of the attendees.
I was so inspired I decided to breakdown a few key things that stood out to me!
- Derek Anderson is the real deal and lives his values!
- Startup Bootcamp advice for pitching was intense
- What I noticed after watching 50 startups give 1 minute pitches
- VC's opinion of marketing and its value or lack of value for startups
- Vulnerability was a theme on stage and amongst startups
- Everyone there was there because they wanted to help, give and make friends and we can all learn from that!
Check out www.StartupGrind.com as they have 350+ locations around the globe. I wasn't paid to be there or paid to create this show but I left the event so inspired I had to share it with you guys only hours after getting home from a red-eye. I hope you enjoy!
When most hear about selling online they either think about the overused term “social selling” or they think about the infomercial style selling where brands push webinars, online courses and free downloads in consumers faces to get them on their email list so they can hammer them with email upsells and limited space available marketing crap.
I do believe in the power of social selling and know many people who do it well but the reason the other time of online selling works is because consumers have put up with it while realizing some of it might be valuable but most won’t. Well in 2018 the digital attention of consumers has shifted away from these tactics and consumers are looking at new ways to gain new experiences and connect with stories and marketing that they feel is important.
The Secret to Great Digital Storytelling!
Relatability! Why is most business done on the golf course at the hair salon or wherever else you are other than your actual physical work location. It’s because you become relatable and people connect with you at a much deeper level than what you do or what you’re selling. Sadly even though most of us understand this, when we move to digital and want to find similar results online we are only willing to talk about our work and want to appear perfect and have control of everything. Not only does that not work but it shouldn’t be a surprise because it doesn’t work offline either.
On this episode I pull from some examples I found last week while speaking at three unique events: Training Learning & Development Conference, Gi Sports Paintball Distributor Day and US Sailing Leadership Forum. All 3 events hired me, an outsider, to come in and give a keynote on the importance of digital storytelling and embracing change to grow with the digital native consumers. Although I wasn’t an expert in their industry or sport I was able to find examples and scenarios that they could understand and all 3 events went amazingly well and it’s because I was able to be relatable.
After listening to this episode I want you to ask yourself, what works for selling my product or service or business offline and how can I take who I am and what sells offline and include that in my digital story online.
“3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” Via Eventbrite: The Experience Movement: Research Report
To create a great experience online and tell your story in a way that connects with those outside your close circle or business community you must be vulnerable, you must find ways to tell your story and ultimately your success will be determined by your ability to be relatable!
The concept of influencer marketing isn’t new but how brands can leverage influencers and what works for collaborating with an influencer has drastically changed over the last 18 months.
It doesn’t matter if you’re a small business or an enterprise there are people that use your product or service that influence others through their actions, their words or simply their trust in that person. The hard part is finding the right influencer then mapping out what success looks like for you the brand and how you’ll measure that success.
On episode 61 of FOMOFanz, I share the mindset changes and critical steps required for brands to be successful with influencer marketing all the way from finding the right influencer to managing influencer expectations to ultimately creating a partnership built on trust with influencers that have unique communities that create different types of content.
I’ve had the luxury of first being identified as in influencer in 2014 by IBM, then working with brands like Applebees, Cox Business, SAP and the Superbowl to build influencer marketing and I believe even in my short time in this space so much has changed and the value and plan for influencer marketing in 2016 wouldn’t work in 2018.
I’d love for you to listen to this episode as I share a bit about my experience but more importantly break down each of the below critical aspects that done correctly will lead to a successful influencer marketing partnership both moving the business needle and establishing a long-term relationship with the influencer and their community!
Define what success looks like and how to measure that.
Micro-Influencer why they work for brands of all sizes
Hiring the right people to source & how to properly outreach to influencer
Managing expectations and partnering with the influencer to reach a shared goal.
Content collaboration is far more than an influencer takeover or influencer creating content on their own channel.
Field of dreams marketing is broken, you must engage with the community where the community is and be active in building trust with the community alongside the influencer
Making the partnership beneficial for the influencer doesn’t require it being a paid relationship but it does require the brand to understand what matters to the influencer
Sponsor or Speaker Requests: Fanzo@iSocialFanz.com
Facebook is now focused on facilitate the most meaningful interactions between PEOPLE, rather than the previous mandate of helping people find the most meaningful content... Full press release here.
Why this shift?
Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.”
So what does this mean for your business, what impact will this have on content creation and social media marketing as a whole? I believe this will have a massive impact and a positive one once people understand the shift and are open to a new focused strategy on using social media especially Facebook to facilitate conversations, inspire and motivate their community and most importantly become relatable through leveraging initiatives such as employee advocacy and influencer marketing.
I've been preaching for many years that "Community is the future of business" and I believe Facebook with these changes will start empowering those brands that invest in community rather than those that gamify the system by sharing viral videos that simply attract spectat
The idea of what an entrepreneur is the value of entrepreneurship has drastically transformed over the last many years. No matter which way you turn you are flooded with online courses teaching you how to get rich quick and the pontification of entrepreneurs that upon reaching great success want to highlight their rags to riches “memories.”
But few talk about their failures while they are failing, their struggles as they are struggling or the crazy rollercoaster ride that is entrepreneurship in 2018. I decided to change up the conversation around entrepreneurship on my most recent episode of FOMOFanz, as I worked 9 years for an enterprise company and 2 years as a startup before becoming an entrepreneur 5 years ago and it’s no doubt been the hardest thing I’ve ever done. In 2016 I wrote: The Key To Entrepreneurship Is What You Don’t Know & Entrepreneurship Taught Me I Suck At These 10 Things but little did I know at the time that 2017 would be the hardest year for me.
Do you ever feel like you lost your way as an entrepreneur?
Do you question if you hit rock bottom?
Are you pivoting your business because it seems like everyone else is doing it a different way and finding success?
Do you find yourself celebrating others success while secretly wondering what you are doing wrong as an entrepreneur?
Do you question if entrepreneurship is right for you monthly, while weekly celebrating the fact you work for yourself and love what you do?
Well, you aren’t alone and on this episode, I shared my thoughts on all of these topics while getting personal about what I’ve learned this past year and why I’m 100% confident that I’m going to crush 2018.
Entrepreneurship isn’t for everyone and in 2018 the ability to consume, create, watch and learn often times can be overwhelming while at the same time if you have the right mindset and surround yourself with the right people turns out to be one hell of a journey.
Please have a listen and share this episode with anyone who is an entrepreneur or thinking about diving into entrepreneurship as the rags to riches stories are far and few between and sadly many jump into being an entrepreneur with all the wrong reasons and false expectations.
ons and false expectations.
On FOMOFanz I have the luxury of talking about the future emerging technology Digital transformation the latest thing in digital marketing each week so on this episode I decided to focus on trans and why I think some of those trends are good and some of them are going to lead to really bad branded podcasts.
The trends I discuss on this episode range from the idea that technology won't work to fix bad rules, for example, the Steelers versus patriots Game with the bad overturned call to how I think the explosion of audio will lead most brands to launch a podcast in 2018 and kill that same podcast in 2018.
I'm always excited about the future but as you'll hear throughout this podcast I believe it's up to us the empowered consumer to celebrate those brands doing it right rather than what we usually focus on which is the mistakes and failures brands make when it comes to jumping on trends.
Links:
Livestream Universe Blog Mentioned on the show: Livestreaming & Digital Media, 91 Predictions for 2018
The world we live in today is no doubt full of change infused with innovation and new technologies but for many, this is overwhelming or leads to repetitive failures across their business organization. I believe technology isn't scary, change is often presented in the wrong way and go about implementing our version of success in a way the puts too much emphasis on the technology and not enough on the people, the mindset or the need to create a scalable process.
On this episode, I break down my four T’s for successful change and the order of the T’s is most important. I believe 2018 Will be the year that businesses who are doing great things and value the great employees and the customer experience we'll shine especially those built on the foundation of trust, training, transparency, and technology.
Link to SMACtalk podcast episode I mentioned on the show: https://itunes.apple.com/us/podcast/social-media-mobility-analytics-cloud-tech-show-smactalk/id953547333?mt=2#
Link to #Podcast Chat mentioned on the show: https://twitter.com/HashtagsPod
Enjoyed this episode? Watch Live:
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
HAPPY BIRTHDAY FOMOFanz, one year ago this week we launched the show and season 1 completed with 55 episodes with over 200k downloads and 75k+ live video viewers. On this episode, I preview season 2 of the show and what I’ve learned over this last year hosting FOMOFanz while also answering the following questions and sharing a couple of my bold predictions of 2018.
- How do you stand out from the noise as an early adopter of technology?
- What mindset is needed to embrace FOMO in 2018?
- Why is podcasting your most successful lead generation type of content?
- What did you learn in the first year of the FOMOFanz podcast?
- Do you believe in the fail first mentality?
- What are your 3 biggest failures that others can learn from?
- What books do you gift to others the most?
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
If you liked this episode I’d love it if you took 60 seconds and left an iTunes review as every review helps my goal of curing everyone's fear of missing out turning that fear into joy.
WHO IS BRIAN FANZO THE MILLENNIAL KEYNOTE SPEAKER: In 2016, Brian keynoted in 10 countries at more than 50 events highlighting his passion for change, collaboration, and community — dubbed the 3 C’s which are the elements and foundation of his first book A Millennial Mindset due out Spring 2018.
Special cross-over episode.... Episode 95 of SMACtalk was so full of fire I wanted to bring the full episode here to FOMOFanz.
My co-host Daniel Newman and I begin the discussion talking about the value of Facebook and how it's changed in its value for businesses but also entrepreneurs spending time on the platform. The live audience listening on Facebook Live then took the conversation in a much more dynamic direction as we started discussing business value and priorities of entrepreneurs and making sure VALUE is something we all examine on a regular basis!
Hope you'll enjoy this special episode!
“Organic Facebook is now the office water cooler. Nothing more.”
This episode started out discussing this claim co-host Daniel Newman made about the trends he’s been seeing lately on Facebook.
As Daniel and co-host, Brian Fanzo began to discuss the changing landscape of Facebook and all social media channels for that manner the discussion took an interesting turn invoking a wide range of emotions and comments from the live video audience that you can read about below. This episode might be a bit of a change of pace from the traditional SMACtalk discussions but the underlying foundation of this discussion can be translated across every aspect of your business today!
More of Daniel’s Statement here:
It has truly returned to its roots of being purely a place to BS and talk about politics, family, sports, and news, but compared to the time that many people spend on it, it has almost no business value.
Here is an easy way to tell. If you share something on FB that is closely connected to your work, what kind of engagement do you get? Now, share an article about your kids or politics and see what happens. If I share an article about cloud, semiconductors or IoT, I get almost nothing. If I share a picture of my kids I get a day or two of endorphin rising notifications.
Over the past couple of months I've spent much less time here, but I've actually become a better customer to Facebook because instead of using it Organically, when I share business related things I put paid behind it so the content reaches a very targeted audience that could potentially consume what I'm trying to share/sell/spread. Furthermore, I've realized that the time I spent here and the "Influence" built here has no correlation to the work I do nor does it for many others. This has since been further proven as I've never been busier with client work when I was spending less time being distracted by a few interesting discussions and a littering of mind-numbing self-serving opining and a sprinkle of self-promotional content that makes me further understand why people don't want to see such content from me. Also, studies have shown it takes 25 minutes to return to work following a distraction. As a partner in multiple businesses, I find this troubling to consider how those constantly being lured in by these distractions are able to produce at even a fraction of their potential. This maps to a conversation about the future of work and compensation that will have to wait for another day.
Now, having said that, Facebook is a perfectly great place to have the water cooler talk. It is nice to spend time catching up on world events and having the chance to debate them and do it in volume. However, I seriously doubt many people are able to look at their time spent here critically and come to the conclusion that there is a good return on their investment of time. Facebook is great to reach an audience, but really this is a paid vehicle, not an organic one. If you aren't selling MLM, then most client acquisition won't take place here and you would be better suited to make your connections on LinkedIn or Twitter or a more specialized group setting that has more targeted audiences.
And yes, I realize some people will not agree with me. Some may even lecture me as to why I'm wrong. I'll hear about the many great relationships that have been built here (and those are important too). But I would also suggest that odds are some good things would have happened for those people had they spent the same time on other networks or at risk of sounding crazy, that time spent working.
Okay...I could go on and on, but I'll stop here. And I'll come back to look at some point, but not until I'm done with stuff that makes the hay.
Next look for a barrage of pics of the kids and dog. Because that is what people really want to see here
Three years ago when someone mentioned the idea of artificial intelligence most people would assume they were going to start referencing Star Wars, Robocop, Terminator, Space Odyssey and the Jetsons. In 2017 A.I. has taken on an entire new trend as more businesses start to invest in the technology and more references are being made to A.I. with tools and technology we use everyday.
- But what is Artificial Intelligence?
- What tools or technology do I use today that leverages artificial intelligence?
- What does all this mean for businesses today and how should brands start embracing for a future of digital transformation powered by A.I.?
- What are some things that will be automated completely by A.I.? (Paperboy?)
- I answer these questions and more in part 1 of 4 in my “Translate The Geek-Speak” series on the FOMOFanz Podcast.
Some of the things discussed on this episode:
History of Artificial Intelligence:
1956 - Dartmouth Professor summer project to study “every aspect of learning”
The first definition of AI: "every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.
Examples of brands investing in A.I. in episode:
- Amazon
- Apple
What is or isn’t A.I.?
- Not Robots - Robots that are powered by AI have AI computer as the brain. (AI is the brain and Robot is the body)
- Siri - personalized voice powered by software and data that is A.I.
- Email Spam Filter is classic type of ANI
- Nest thermostat as it learns your routine and surroundings and able to read from additional devices
- ANI systems are what provides us “Targeting Ads” what you search on Amazon shows up as an ad on Facebook
3 Different Categories of AI:
- Artificial Narrow Intelligence (ANI)
- Artificial General Intelligence (AGI)
- Artificial SuperIntelligence (ASI)
Watch Live:
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
A story is powerful because it relates to the audience and allows the audience to put themselves not only in the shoes of the story and the storyteller but oftentimes allows them to feel part of the story. Augmented reality, virtual reality and the adoption of artificial intelligence will soon allow the audience to truly put on the shoes in the story and interact with emotion and dynamic feelings transforming how we experience digital stories.
This is why I love podcasting because when it comes to storytelling audio-only content allows for contextual emotions to be facilitated as well as opening up the listener's curiosity, giving them the freedom to explore.
What I want you to start thinking about is that as we add more technology to automate the repetitive tasks, what new questions will you be able to ask and what tasks will you now be able to prioritize. I believe that we're going allow ourselves to do what humans do best which is truly emotionally connect, adding context allowing us to see, to feel and to understand people better.
Innovation such as emotional intelligence being incorporated in augmented reality, virtual reality and artificial intelligence is really where we're going to see true storytelling take off.
I share some examples including my daughter interacting with Alexa and my twitter customer service experience with Comcast in episode 053.
This is exciting times my friends. If you're not excited if you are overwhelmed if you are confused by some of these technologies that I was talking about. Stay tuned. The upcoming episodes the entire month of November. I am dedicating that month to translating the geek speak of the future of innovation. We're going to talk AI, AR, VR and blockchain.
How to make an ask to get the answer you want in a digital world full of distractions and 100's of ways to communicate?
It’s mostly common sense but I think we often forget the basics in this crazy digital world and I tried to cover some of the basics and questions I’m always asked!
- When is the best time to get someone to do something for you?
- What needs to be done beyond: Jab Jab Jab Right Hook!
- How to know and remember where people prefer to be communicated with?
- Is strategic relationship building ok and how do I make it still feel authentic?
- What should I do during the relationship building phase to get noticed and stand-out from the noise.
"Build up social equity strategically building relationships that will be actionable and valuable!"
I cover these questions and more on this episode and also give some love to the live facebook live audience and some friends who I think are great at doing this type of relationship building in a digital world.
People and tools mentioned in this episode:
Social Selling Experts mentioned:
Jack Kowakaski
Koka Sexton
Jon Ferrara
Return on Relationships man: Ted Rubin
Ms. Digital Marketing UK Rockstar: Vikki Taylor
Tools:
Nimble Social CRM: http://www.nimble.com/
Google Alerts: https://www.google.com/alerts
Flipboard: https://flipboard.com/@iSocialFanz
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
Watch Live:
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
What role will transparency and authenticity play in our digital future? We often hear leaders especially marketers use the terms transparency and authenticity follow it up with phrases like “I hate that word” or “I know it's a buzzword but.” In my opinion, this not only takes away from the validity of these two powerful personality traits but it also sheds a light on the person who is talking about those terms.
On this episode, I apologize for not pushing a new show live the last couple weeks and I try to share my thoughts on this topic based on some very interesting debate and conversation I've had on stage and off during my last six keynote presentations.
We will be back on schedule starting October 9 Recording each and every one of these episodes on Facebook live and periscope at 4 PM Eastern time.
Want to learn from iSocialFanz:
Want to learn from my playbook, learn how to embrace digital and tell your story to be discovered and grow your brand. Check out my course #BeYourself http://BeYourself.live - Use code FOMOFanz to get $50 off
Follow BRIAN FANZO AKA iSocialFanz ON SOCIAL AND LIVE VIDEO:
Periscope.TV: http://www.periscope.tv/iSocialFanz
Facebook Live: http://www.Facebook.com/iSocialFanz
Twitter: http://www.Twitter.com/isocialfanz
Instagram: http://www.Instagram.com/isocialfanz
Linkedin: http://www.Linkedin/in/brianfanzo
Podcasts:
FOMOFanz: http://www.FOMOFanz.live
SMACtalk: http://www.SMACtalk.live
Hire Brian Fanzo:
Want to hire me to keynote your event or host your conference email me at Fanzo@iSocialFanz.com
We made it, halfway to 100 which is kind of like celebrating a half birthday which my daughters love to do and I decided to do on this episode 50.
On this episode I shared my favorite apps and tools for consuming, curating & sharing content as well as the places I'm spending my time focusing on like Linkedin, AR/VR and artificial intelligence...
Focus of this episode:
- Why I numbered my podcast with 3 digits and my commitment to you the listeners.
- I live stream my podcast on Facebook Live, Periscope and syndicate it to C-Suite Tv, why and what value does that provide my sponsors and me as a podcast host?
Connecting Great People with Great People to do Great Things! Inspiration for my new segment that will be titled “Know more than your friends!”
- You don’t need permission to take action
- Consuming, learning and being in the know is important but don’t let it become what prevents you from taking action on what you’ve learned or know. I share my story of how this crushed me when launching my first podcast SMACtalk 4 years ago.
5 Tools/Apps/Networks I use to consume my news to embrace my FOMO
- Alexa - Amazon Echo “Flash Briefing”
-
- You can add FOMOFanz to your daily news brief here! “Cure Your Digital Marketing FOMO! FOMOFanz Flash Briefing”
- My favorite news brief subscriptions: Daily Tech Headlines, Reuters Now, NPR Hourly News, ESPN Flash Brief, Cheddar, Gary Vee 365 and Mic.
- Twitter Moments
- Subscribe to my Flipboard and let me do the curating work for you here! Flipboard.com/@iSocialFanz
- Flipboard - Digital magazine for consuming content I care about
- Bullish on Linkedin, finding massive business value and great for consuming news that matters to my targeted community.
- Loving Linkedin Video, Here is a link to the video I mentioned on this episode!
- Linkedin
- I think of Facebook as 3 different networks: News Feed, Messenger & Groups.
- Facebook Groups
Other Links mentioned in the show:
Michael O’Neal host of Solohour Podcast
- Episode I was on this month with Michael that was an awesome 90 mins of insightful conversations. Listen here
FOMOFanz episodes mentioned:
Caleb Maddix Episode 0023
Amy Landino Episode 035
Content Overload Episode 049
SMACtalk Podcast cohosted with Daniel Newman
Have a suggestion for my “Know more than your friends” segments where I’ll interview 2 to 3 experts on certain topics make sure to email me with who you’d love to hear from or maybe what topics you’d love to hear debated at Fanzo@iSocialFanz.com
I know on this episode I use the phrase “Take this one piece of advice” 10 times but I hope you can tell I was fired up and wanted to bring you as much value as I could and share all of my secrets for staying productive while embracing FOMO.
With so many channels and so much content being created daily by brands, entrepreneurs and creators, is adding to the content noise even worth it for brands? I tackle this question and share my key changes that must be embraced and understood to succeed with content marketing in this digital on-demand content overload world we live in.
- Consumer Respect
- Define Creator Success
- Know where your customer is and their behaviors for consuming content!
- Field of Dreams Amplification Game is Over
- Influencer Trust and Importance of User Behavior Shift!
Content isn't king, Great content is king and that's determined by your target audience
With Content Marketing World happening in Ohio this week I thought it was the perfect time to answer some of the most popular questions I hear around content marketing?
- Why do you want to create content? If you can’t answer this don’t move on to what platform you want to use?
- What does success of your content look like?
- Is content really king?
- How often should I create content?
- Where should I start with my content marketing in 2017?
- How do I know what content I should create? Content for me or for my audience?
- How do we create great content around our email inbox like Chris Brogan and Jim Keenan my two favorite newsletters.
- What data should I measure when creating video and live streaming video content?
- What role does content have in building trust, how does that work with influencer marketing?
- What is the risk for posting too much content or overwhelming my users during certain times
Podcast episodes mentioned
Should I create a vlog or podcast?
Live video at events
Follow hashtag #CMworld on twitter to stay in the know on everything content marketing.
The C-suite has lost its way when it comes to testing out new technology and selecting the right software and tools for the business. As we moved from on-premise/installed software to cloud computing we also moved from testing and setting up “bake-offs” for analyze tools to a cloud computing model that often time involves the executive reading about a new tool in a Forbes blog post and buying it with the company credit card and telling the employees to use it.
We must change how we test and analyze tools and include the technology users and tech savvy employees in our company in our boardroom decision making process for selecting tools and technology in 2017.
Why does this matter when we move to artificial intelligence, internet of things, augmented reality, virtual reality and more…. You’ll have to listen to find out!
Links:
Marketed.Live Event in Derby UK Sept 19th
Content to Customer Experience Workshop Sept 20th Nottingham UK.
iSocialFanz Speaker Page
FOMOFanz on Facebook Live
Gear, Equipment Used For Home Studio, Live Streaming and Podcasting
Hire Brian Fanzo to Speak At Your Next Event:
Want to hire me to keynote your event or emcee your conference email me at Fanzo@iSocialFanz.com
Want to have me as a guest on your podcast please include the target audience, average episode downloads and length of interview recording when emailing Fanzo@iSocialFanz.com
Checkout the behind the scenes of how the podcast is made on my instagram live at www.instagram.com/iSocialFanz
Sponsors:
9 Spokes: FREE Small Business SMART Dashboard!
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
Watch Live:
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
I decided to change it up on this episode of FOMOfanz as I switch to the other side of the microphone for two very unique interviews I did on the topic of influencer marketing. As you'll hear in both interviews I tried to provide a unique perspective as someone that grew his brand as an influencer and has worked with 30 different companies in an influencer capacity while also being someone that has implemented influencer marketing campaigns and works with brands in 2017 to build out strategies for brands in both the B2B and B2C space.
First half of this episode is my interview on the Onalytica Podcast where the focus of the interview is on the on the importance of influencer marketing in 2017 and how to #ThinkLikeaFan
Second half of this episode I joined the Influence Pros weekly show hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence to discuss Why Engaged Influencer Communities Trump Influencers With High Following!
Topics covered in this episode:
- Why change, collaboration, and community are key to any business
- How building a community is far more effective than having a following
- Why incentives and rewards need to be individualized
- How to guide interactions into more valuable one on one conversations
- Why employee trust is the first step toward embracing influencer marketing
Quotes From This Episode
”No one event, no one gig, no one opportunity is worth losing the trust and authenticity I have with my community.” —@iSocialFanz
”People want to be able to engage and have conversations with you.” —@iSocialFanz
“A mutual understanding of unfiltered trust and transparency so we can learn from each other. I think that is the future.”1 —@iSocialFanz
“I actually think of an influencer now as three different types. I think of an influencer as a social amplifier, or a celebrity type. The second type being subject matter expert or someone that is really the one that is boots on the ground practitioner. And then the third one being the thought leader, the one that has the read, has the stage, but also is the one that knows who the right expert is to connect with and often times who the right amplifier is.” —@iSocialFanz
“The strong influencers of today are not people that ever mention how many followers they have, they talk about how many people they engage with, how many conversations.” —@iSocialFanz
As a millennial going from DHS to DVD and from a tape cassette to CD were two massive changes the drastically shifted when I was a teenager was spending my money on. Our shift from on premise software installation to on demand in the cloud as well as the shift from Mobile friendly to mobile everything didn't just change and Industry for the buying habits a high schooler's it shifted the way we live work and play around the world.
No wonder change is hard and change is scary for so many as we've never been trained or exposed to the digital change that is happened for last five years and will continue for many years to come.
It's not about shifting our mindset or adjusting our daily workflow rather we must reboot and reformat how we look at change how we embrace change how are you teach change and most importantly how we leverage change to make our lives and the world a better place.
I've always believed that people who were scared of change mostly made up of two kinds of people. Those who looked at change as the result of bad decisions a disaster are uncontrollable circumstances. The second kind of people are those that are afraid of the unknown and believe did rather hold on to what they have today no matter if the results of tomorrow could be worse or better.
In order in order to reformat our mindset so we are open to change we must embrace these 7 mindset hacks which if you do, I believe you’ll go from hating or fearing change to falling in love with it.
- Perfection is a fairytale
- Updates, Tweaks, Re-….
- Control is an illusion
- Roadmap pivots, behavioral analysis, competitive intelligence
- Perspective drives experience
- UI, UX, Empathy Marketing, Personas, Context
- Organized chaos is the new normal
- Nothing launched or ever done - “Test, Tweak Fail, Analyze, Repeat”
- Commit to new with Trust then Training then Technology
- Beta test, Replacement test, Always be learning
- Success & Goals Come From Your Why, not what or how
- Let success drive results, how you’ve always done it isn’t a reason
- Being opinionated without being informed is just plain stupid.
- “Nothing will fix or prevent stupid!”
Why do we read about “Messy desks equal people who are smart and hard workers” because those trying to make an organized perfect desk that they can control are too busy doing that to write blog posts.
On This Episode:
Links:
Live Streaming Video Podcast Equipment For Your Home Office
026: Millennials and GenZ Respect Your Elders But Don't Blindly Follow Hire Brian Fanzo Millennial Keynote Speaker on Technology, Social Media, Digital & Influencer Marketing
Sponsors:
9 Spokes: FREE Small Business SMART Dashboard!
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
If brands created an experience and community that inspired fandom like sports does in every city around the world, would brand marketing stop feeling the need to disrupt every good blog or video with an annoying call to action or ruin every social media platform with self promotional content?
Fan’z?
When most people hear the word “fan” they immediately think of sports and someone who dresses up in their favorite teams colors for every game.
Disruption?
When most people hear the words “disrupt or transformation” they immediately think of starting something new or blowing up the old.
On this episode I breakdown my “Think Like A Fan” philosophy that focuses on the mindset required to disrupt today’s marketing status quo to prioritize your digital marketing efforts in building trust and relating with employees, customers and prospects.
I discuss these 6 mindset shifts required to embrace a Think Like A Fan strategy:
- Eliminate perfection & control
- Invest in collaboration + community
- Inspire passion + employee advocacy
- Stop with content for content's sake
- The field of dreams marketing is broken
- We must realize that today people buy from those they like and those they can relate too
After listening to this episode I hope you’re inspired to evaluate all of your marketing efforts and ask these simple questions:
- What are we doing?
- Why are we doing this?
- What is our desired outcome?
- Is there a better way to do this?
- Do we need to be doing this at all?
Sponsors:
9 Spokes: FREE Small Business SMART Dashboard!
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here: https://www.facebook.com/iSocialFanz/videos/813937512087376/
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
The rate of change is like nothing we’ve seen before and thanks to cloud technology, mobile devices and the desire for companies to embrace digital transformation that rate isn’t slowing down anytime soon.
I love change, I even get introduced on stage as a Change Evangelist but getting leadership or my manager or my co workers to embrace the change I want to lead hasn’t always been fun or successful.
When you start breaking down how much change is happening around us in business and our personal lives it's no wonder that most people when presented with a pitch or idea of change immediately default to NO. While at the same time most have realized that you can’t fight change or stop change, therefore if you don’t embrace it or just say no the only thing you’re doing is pushing off the change today waiting for it to be presented or forced upon you tomorrow.
I decided to breakdown the change agent roles I’ve had in my career both at the Department of Defense as a contractor in cyber security for BAE Systems as well as the technology evangelist at IO data centers. There are some themes and trends that ring true across both of those jobs and interestingly enough when I looked at the successful change examples they all fell into 3 paths to driving change.
3 Paths to Change:
- Win your manager & the conversation before it ever happens
- Focus on baby steps of change
- Do first yourself then present the change as what you did not just want to do!
I breakdown those 3 paths, why I believe you must always try to make your manager look good and why I love quoting Bill Murray from the movie What About Bob in this episode of FOMOFanz.
I often talk about the value of social media to help change the world and make it a better place. Talking about it is a start but to truly make an impact we must put it into action.
Last year I discovered an organization known as ERASE a group of leaders dedicated to erasing the child trafficking epidemic here in the United States. ERASE’s mission is to:
"be a unifying voice creating a cultural shift in the perception of child trafficking, working towards its eradication by empowering action against this inhumanity through education, recovery and life reclamation!"
For this mission to succeed it requires money, donations and people coming together and although the topic is often hard to talk about and it's something we wish didn't exist, it won't stop if we close our eyes or ignore the problem.
Last year I did a live video around the data and hard core facts linked to child trafficking which you can watch below but this year we took it a step further and I did an interview with Officer Marc Marty better known as @iDigitalCop on social on what parents can if their child goes missing and what we as a community can do to make social media and the digital world a safer place for children.
FOMOfanz is about turning FEAR into JOY and I believe we can do just that by educating people on this important topic.
Links Mentioned during the show:
https://safesmartsocial.com/
www.uknowkids.com/
https://www.teensafe.com/
This interview was done to bring awareness to July 30th a day dedicated to educating the world about human trafficking known as "World Day against Trafficking in Persons"
World Day Against Trafficking In Persons is July 30th
Human trafficking is a crime that exploits women, children and men for numerous purposes including forced labour and sex. The International Labour Organization estimates that 21 million people are victims of forced labour globally. This estimate also includes victims of human trafficking for labour and sexual exploitation. While it is not known how many of these victims were trafficked, the estimate implies that currently, there are millions of trafficking in persons victims in the world. (Read More here on the united nations webpage!)
Please donate to Erase if you have the means to do so and at the very least share this podcast episode and post with your community so together we can educate, inspire and move one step closer to a country and world without human trafficking.
www.erasechildtrafficking.org
As we look towards the future of innovation the question becomes what will the world look like powered by artificial intelligence integrated with augmented and virtual reality.
Before we can answer that question we must look at that underlying trends of today’s technology and why and how we are seeking these new experiences. I believe we’ve spent the last 10 years using technology and digital media to distance ourselves from the human experience to the point where unplugging and meeting face to face has become the cool unique experience. That trend has started to shift as we seek more humanized experiences enabled by technology and won’t settle for technology or digital media disrupting our lives.
I believe this trend means we’re moving from technology being an endpoint and online communication being about messages to technology being an amplification of experiences and online communication being about conversations.
The future of innovation is collaboration and that collaboration will be powered and connected by conversations and trust. This includes human to human, human to machine, machine to machine and beyond. On this episode, I take a look at these trends and make predictions around sensory collaboration where the new innovations will include multiple levels of sensory activations.
On This Episode:
Links:
- Anchor.FM App: https://anchor.fm/
- Hound App by SoundHound: https://soundhound.com/hound
- AR Kit: https://www.macrumors.com/2017/07/21/arkit-roundup-directions-pac-man/
- Virtual Reality Uses: https://www.digitaltrends.com/virtual-reality/5-mind-blowing-vr-experiences/
- Innovation Congress Event: https://2017.innovationcongress.org/#schedule
- Amazon Echo Show: https://www.theverge.com/2017/6/26/15865292/amazon-echo-show-alexa-review
- Recode: is the future AR or VR: https://www.recode.net/2017/7/21/16006726/vr-ar-virtual-augmented-reality-clay-bavor-google-cardboard-kara-swisher-lauren-goode-recode-podcast
Mentions:
- Ep 40: Video Blog vs Podcasting: https://www.isocialfanz.com/video-blog-vlog-vs-podcasting/
Sponsors:
FREE Small Business Dashboard 9 Spokes:
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here: https://www.facebook.com/iSocialFanz/videos/813937512087376/
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
Follow your host Brian Fanzo on Instagram Stories & Snapchat to get raw behind the scenes access to the roller coaster life of entrepreneurship as well as access to live streams where I engage with your the listeners and share how I make this all happen.
http://www.Instagram.com/iSocialFanz
http://www.Snapchat.com/Add/iSocialFanz
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
http://www.Facebook.com/iSocialFanz
We’re in the midst of digital content overload as we have more channels and types of content to consume than ever before. I’m asked almost weekly by brands and entrepreneurs which should they create, a video blog or podcast.
This question is an interesting one as I’ve been a podcast host for 4 years and currently host two podcasts while also being an evangelist for live video creating over 1800 live streams in the last 2 years. You could say I’m stuck in the middle as the recording of this podcast is also live streamed on Facebook Live and Periscope before being stripped from the video and uploaded as a podcast.
To answer this question I took to the app Anchor.FM which recently added a new feature allowing it’s users to upload episodes they create on Anchor to a podcast available in Apple Podcasts and Google Play with the push of one button. This feature is exciting as creating podcasts has always been a painful process especially for those that aren’t technology savvy.
Beyond being able to push one button and upload a podcast, the idea of including listeners soundbites, what Anchor calls “Call-ins”, makes Anchor the best option for creating what I call participatory content. Why is this important? You’ll have to listen to this episode to find out.
Questions answered during this show:
- Vlog Video Blog vs Podcasting?
- Why do I live stream the recording of my podcast on Facebook Live & Periscope?
- How to measure success of a vlog vs podcast?
- What is Anchor.FM and what value does it provide?
- What is the future of content marketing for brands and entrepreneurs?
Follow Brian Fanzo @iSocialFanz on Anchor at www.Anchor.FM/iSocialFanz
Listen to the Anchor clips played in this episode here:https://t.co/k9BWtcqzOA
Special Anchor Call-In included from Avie Uniglicht, Follow him on Twitter & Anchor!
FOMOfanz Sponsors:
FREE Small Business Dashboard 9 Spokes:
9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here: https://www.facebook.com/iSocialFanz/videos/813937512087376/
Links for the show & the Host:
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
Brian Fanzo Speaker Site: http://www.iSocialFanz.com/Speaker
iSocialFanz on Social Media:
Snapchat: iSocialFanz
Instagram: iSocialFanz
Facebook: iSocialFanz
Twitter: @iSocialFanz
Periscope: www.Periscope.TV/iSocialFanz
F.O.M.O. = Fear Of Missing Out
FOMO Fanz Show Information: www.FOMOfanz.Live
Brian Fanzo @iSocailFanz - www.iSocialFanz.com
Sponsor requests email: Fanzo@iSocialFanz.com
Hire Brian Fanzo - Millennial Keynote Speaker and Event Host:
If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.
Sometimes I just have to pinch myself when it comes to the events, people and experiences I get access too on a daily basis. This week I got to interview two billionaires, got access to an embargoed Nasa project and interviewed two of the speakers for the upcoming Innovation Congress Event. The interview was so good I had to rip the audio out and post it as a full episode.
What is Innovation Congress?
Below you’ll find some of the amazing speakers and topics that will be discussed at the event but to promote the event I took over the Social Fresh Facebook page to interview two of the speakers. Melanie Deziel a Native Ad Consultant & Brand Storytelling Speaker who’s previous worked with New York Times, TimeInc and Huffington Post to name a few and Nick Cicero CEO/Founder @Delmondo, created the 1st video analytics for Snapchat and Facebook Live who previously worked with WeAreBrave, Live Fyre and Expion.
I moderated this discussion and we covered a wide range of topics from digital advertising, future of video, live streaming, augmented and virtual reality as well as an in depth discussion on how a mortuary could leverage digital storytelling and video. This discussion was so much fun and had so many insights I thought it had to be shared with you the FOMOFanz podcast community.
Innovation Congress is the first event of it’s kind happening in NYC July 18-19th founded by Jeremy Goldman, Nicole D’Alonzo, Jason Keath and Amelia Tran. The event is bringing together some of the most innovative minds in the world and is combination product of the Firebrand Group and Social Fresh team.
$200 OFF:
Also the team at Innovation Congress is offering $200 off the ticket price and free access to the workshops happening on July 18th if you use this code here: https://2017.innovationcongress.org/?promo=fanzo
Make sure to follow my two amazing guests as well as the event pages below:
Melanie Deziel:
http://mdeziel.com/
https://twitter.com/mdeziel
Nick Cicero:
http://delmondo.co/
https://twitter.com/nickcicero
Social Fresh:
https://twitter.com/socialfresh
https://www.facebook.com/social.fresh/
Firebrand
https://twitter.com/FirebrandGrp
https://www.facebook.com/firebrandgrp/
Innovation Congress:
https://2017.innovationcongress.org/?promo=fanzo
https://www.facebook.com/innocongress/
About the Innovation Congress event:
Innovation Congress by Social Fresh, in special partnership with Firebrand Group, is July 18-19 at The New School in NYC. The conference is focused on helping businesses stay ahead of their competitors in the next 3-5 years. We want to help companies learn how to use the disruptive technologies driving innovation today before someone else uses them to disrupt their industry. This will include discussions on digital trends, tech innovations, and organizational change. Oh yeah, and it’s at this rad theatre venue at the New School called Tishman Auditorium. They have robotic cameras!
Sessions will cover Augmented Reality, Audio Content Trends and Technology, Virtual Reality, Influencer Marketing, Automation and Chatbots, The Evolution of Ideation, The Future of Talent, 360 Video, The Future of Media + Content, Artificial Intelligence, Live Video, Apps, Video Ads, Understanding the Social “Story” Trend, Internet of Things, Crowd Technologies and the Sharing Economy, and more. Basically all the buzzwords. But with extra substance and actionability.
- Nick is moderating the Future of Video (snap, 360, live, vertical, insta stories, etc)
- Melanie is on the future of digital ads (geo, video, AR, influencers, etc.)
Hope to see you there!
FOMOfanz Sponsors:
FREE Small Business Dashboard 9 Spokes:
9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.
The journey to be becoming a professional public speaker seems to be as unique as every speaker's wardrobe. Which makes the industry exciting while also making it confusing and difficult to break in and get noticed.
For me I have the unique opportunity to dive into keynote speaking with 3 different experiences.
- Representing the Department of Defense Certified
- Technology Evangelist for a technology company sponsoring events
- Entrepreneur & full time keynote speaker in a new industry
Linked mentioned in this episode:
Grand Baldwin Podcast: The Speaker Lab
My Episode: https://www.isocialfanz.com/3768-2/
6 Business Speakers Who Helped Transform My Speaking Career
8 Female Millennial Speakers You Must See On Stage!
http://heroicpublicspeaking.com/
https://www.isocialfanz.com/why-the-speaking-industry-needs-a-wakeup-call/
Sponsors:
FREE Small Business Dashboard 9 Spokes:
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
Who is Brian Fanzo the Millennial Keynote Speaker:
In 2016, Brian keynoted in 10 countries at more than 50 events highlighting his passion for change, collaboration and community – dubbed the 3 C’s which are the elements and foundation of his first book A Millennial Mindset due out Spring 2017.
Brian has been referred to as a motivational keynote speaker, an inspirational keynote speaker, digital transformation speaker as well as a technology keynote speaker… This is why Brian refers to himself as a CHANGE EVANGELIST, as a millennial his vast background and unique experiences have allowed him to speak on a wide range of topics as well as solving different goals & objects for the brands and events hiring Brian as a speaker.
Brian’s background has also allowed him to leverage brands that he’s worked with in the past and those that have hired him as an influencer to speak at their events including CES, SXSW, IBM, SAP, Dell, HP, Mobile World Congress, Business Rocks, Social Media Marketing World, MarkeTech, Periscope Summit and many others.
If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.
Authenticity has become something that is harder to derive from this digital space as we build more distance and roadblocks between ourselves and the people we are actually trying to reach. The best compliment I get when I get off stage from speaking is, “You are the same person online as you are offline”. To me, that is the epitome of authenticity. It’s the idea that you are able to convey and be the person online that you are offline and you don’t separate the two.
To find yourself, think for yourself.
- Socrates
On this episode I expand my thoughts to cover these questions and more:
- You make engaging with a large audience look easy, what’s your secret sauce?
- How can partnering with influencers impact a brand’s authenticity and engagement when they are often behind a logo?
- Where do you draw the line between being authentic and mentioning brands?
- Are there connections between authenticity, engagement, and influence?
Make sure to checkout the interview I did with influencer marketing tool Traackr that inspired this episode's topic here: http://www.traackr.com/blog/how-authenticity-drives-influencer-engagement-an-interview-with-brian-fanzo
Sponsors:
FREE Small Business Dashboard 9 Spokes:
This episode is sponsored by 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live
Watch my 2 minute video introduction to the tool and how you sign up here: https://www.facebook.com/iSocialFanz/videos/813937512087376/
5min Rant Sponsor: iOgrapher
- Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
Follow your host Brian Fanzo on Instagram Stories & Snapchat to get raw behind the scenes access to the roller coaster life of entrepreneurship as well as access to live streams where I engage with your the listeners and share how I make this all happen.
- http://www.Instagram.com/iSocialFanz
- http://www.Snapchat.com/Add/iSocialFanz
As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.
- http://www.Facebook.com/iSocialFanz
- http://www.Periscope.tv/iSocialFanz