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Introduction to the use of visuals in marketing analytics.
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Short introduction into some of the statistical tests used to analyze A/B tests and experiments.
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A brief introduction on A/B tests and what they can do for companies.
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Brief introduction to artificial intelligence and marketing.
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A discussion of the role of analytics in segmentation, targeting, and positioning.
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Brief into on web data extraction and some of the tools used to accomplish this.
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Introduction to data management and data management platforms.
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Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.
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Brief intro into what marketing analytics is all about.
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Introduction to personal selling, the sales process, and sales management.
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An introduction to four niche areas in promotion marketing.
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Brief episode on a number of marketing activities that are increasing in popularity...
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Introduction into the world of marketing research.
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An introduction to the world of sales promotions.
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Introduction to direct marketing, why it's used, and the various types.
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Learn a little about the new product development process and the product life cycle.
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Brief episode on the role of creativity in marketing.
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Get an introduction to ethical issues in promotions, along with a brief look into different types of regulation of the industry.
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Understanding your customers is crucial to being able to truly create value. Learn a little about consumer behavior in this episode.
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How do businesses differ from consumers in their buying process? Find out here.
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Does your organization have a marketing plan? It should. In this episode you will learn about what it is and why you should have one.
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So you've done some planning and figured out what to do. But are you able to actually get it done? Doing so is all about implementation. Learn more about it.
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Marketing really is about information, information, information. Gathering and analyzing information will make you a better marketer.
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An introduction to the communications component of marketing.
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An overview of the distribution function in marketing.
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Learn about product strategy as it relates to marketing.
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In this episode you will learn about brand positioning and why it is important.
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In this episode we discuss the segmentation and targeting process that companies must go through in order to identify who their customer is.
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In this short episode, you will learn how to calculate a few important marketing metrics.
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In this episode, we explore the very important concepts of relationships and loyalty.
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The strategic marketing planning process is hugely important, yet overlooked by so many companies. Learn why it is important and some of the components of the process.
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In this episode, we introduce the concept of marketing, define some key terms, and explore some marketing activities.
