Social media analytics - is the process of tracking, collecting, and analyzing data from social media platforms to improve your organization's strategic business decisions.
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The importance of social listening :
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Social listening - is tracking and analyzing conversations and trends related to your brand
Two-step process :
Monitoring your platforms.
Analyze your collected information and plan actions based on what you have learned.
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Market research.
Strategic marketing.
Marketing communication.
* The essence of marketing ( planning your future )
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AIDA formula stands for attention, interest, desire, and action.
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The vital reasons for building an email list :
First, You can use it to sell products.
Second, drive traffic to blog posts.
Third, drive traffic to YouTube videos.
-Finally, get responses to market research surveys.
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The process to develop your business in digital marketing :
Define a target audience .
To track that target audience with free content and ADS .
Measure and optimize.
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1.Similarweb
2. google trends
3. Canva
4.VidIQ
5.Keyword Everwhere
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Marketing tips by Alaa Bajrai
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