Soumya's Digital Knowledge Show: Recent Episodes
Soumya Ganguly
Hey, I am Soumya Ganguly. I am a digital marketer and I help Ecommerce companies by driving traffic to their websites and converting those visitors into paying clients using online advertisement, social media marketing and influencer marketing.
I believe in a 3 step growth process, Learn - Apply - Share. This podcast is about sharing my knowledge so that you can learn, apply and take a better decision.
Visit my digital marketing agency at www.adgrain.in
An Ad Copy is like a salesperson, but unlike a sales guy it can reach millions of people at a time and help you to convert your prospect.
I have been learning and experimenting with different pattern of ad copies in the past 3 years.
In this episode I have given the workflow I follow to create an ad copy that sells.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
After listening to this episode if you think I've done it out of frustration.
Then you won't be wrong. I feel the pain of the ecommerce sellers.
Fake orders using Cash on Delivery.
This is a big issue for any e-commerce company.
And the worst part is, it's increasing.
In this episode I have describe the issue,
And I am trying to find a solution.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
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Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
CashOnDelivery #ECommerce #FakeOrders
When you are looking for creating a brand,
You need to be visible to your audience.
Search Engine, Social Media, Website Display Ads everywhere.
In order to achieve that, you need to market your business on multiple channels.
This might sound easy, but its not easy to implement.
In this episode I have given you 5 tips to implement and improve your Multichannel Marketing.
Listen to the episode till the end to get all the points.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
India is coming out of lockdown slowly.
But people are still not willing to go out for shopping other than essentials.
It is the right time to start your own e-commerce business to meet the demand.
In this episode I have given 10 points that you need to implement for your e-commerce business.
Do it to upgrade your business and use the shift in the market.
Learn more about,
ChatBots : https://youtu.be/Jxw3k-W2Jt0
Marketing Automation: https://youtu.be/u2jIZNj0F3Q
Data Driven Marketing: https://youtu.be/qVzUapTZOhw
How to create a brand : https://youtu.be/bPwm7C0CdrY
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
Every time I meet a prospect, this has to be one of questions.
How much budget I should keep for marketing online?
The answer is not that simple.
Like I was talking about testing on the last episode.
In this case also you need to test to understand your budget.
Listen to the episode till the end to understand every aspect of deciding your online marketing budget.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
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LinkedIn: https://bit.ly/2wPO3rd
Can you get a certification without giving a test?
No right ?
Because that's the procedure to know that if you can use a skill or not.
Just like that you need to test a marketing strategy before adopting it.
That's how you will know if it'll work for you or needs to be tweaked.
Test
Because you can not guess a strategy and hope for it to work.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
If you are an e-commerce brand.
How much conversation do you have with your customers?
Conversation about your new product.
Conversation about the questions they have.
And many other marketing communications can be accomplished using a ChatBot.
The opening rate for a ChatBot message is 70 to 80%, compared to email, which is just 20%.
And the most important part is, ChatBots are interactive. So, the communication becomes more humane.
I bet email and text messages can't do that.
So, to know more about how you can use a ChatBot for your e-commerce business,
Listen to the episode till the end.
You must have a lot of questions regarding digital marketing, it's utilisation for your business and how you can implement it effectively.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
Marketing is a time taking process.
You need to create content,
You need to research your target audience,
You need to run ads,
You need to monitor the response and act accordingly,
So, basically it's a lot of work.
So, how about creating a process to handle all your marketing activities ?
And what if it can happen automatically, almost without any assistance!
Yes, it can be done using Marketing Automation.
Although there are man platforms that can make your job easier,
You can choose to do it without one.
How?
Listen to the episode and find out.
You must have a lot of questions regarding digital marketing, it's utilisation for your business and how you can implement it effectively.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
Delivering the Right Message, to the Right Audience, at the Right Moment is what Data Driven Marketing is all about.
Generally we create audience persona for our business to understand, who is our ideal customer.
We create messages and creatives to deliver to them according to the audience persona.
But the audience persona it self is created using a lot of guesswork.
Which might result in a complete failure of your marketing effort.
Data Driven Marketing throws the guesswork out of the window and helps you to make decisions based purely on the data collected from your CRM, website, social media content etc.
In this episode, I have described Data Driven Marketing in the easiest way possible.
Whether you are trying to implement it for your business or simply want to understand it, this episode can help you.
Listen till the end to understand the complete process.
You must have a lot of questions regarding digital marketing, it's utilisation for your business and how you can implement it effectively.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
As an entrepreneur, you watch videos of influencers of your field everyday.
But have you ever wondered,
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Why they are creating these videos?
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Why the leaders are giving away their knowledge and experience for free?
You'll get the answer from this video.
I have explained how you can utilise video content at different stages of your marketing funnel.
This will change how you approach your prospects.
You will be able to stand out from the crowd if you utilise video content the way I have described here.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
YouTube is a brand.
But if you create the exact same platform, people won't call you a brand.
Unless you become one.
In this episode I have described what are the key factors of branding.
Listeno till the end to know the philosophy that makes your audience perceive a business as a brand.
You must have a lot of questions regarding digital marketing, it's utilisation for your business and how you can implement it effectively.
I am here to answer all your queries.
Comment below with your questions or send me message on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
In the year 2020, you need to get in front of a prospect, for up to 16 times to convert them. It used to be up to 7 times, before the age of internet.
In order to show your ads to the same person over and over, you need to retarget them on social media, websites and mobile applications.
In this episode I have described the basis of Retargeting.
Listen till the end to understand it better.
Did I miss something? Please comment below with your questions.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
"To market your business online you need to leverage online advertising."
You must have heard this many times form your business associates and marketing experts. But you are not sure, where it would fit in your marketing mix.
In this video I have explained,
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The fundamental concept of advertisement,
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How does it work on an online platform,
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How you can utilise it to grow your business.
Listen till the end to understand the whole concept.
Connect with me on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
Visit my digital marketing agency at www.adgrain.in
Not sure how to start with Social Media Marketing?
Or You don't know if it is going to for your business?
Then this video is for you.
This video answers two of questions,
1 What is Social Media Marketing?
2 How you can use it for your business?
Listen till the end to get all the points.
Connect with me on my social media accounts.
Facebook: https://bit.ly/2QVnSX4
Instagram: https://bit.ly/3aEQqMl
LinkedIn: https://bit.ly/2wPO3rd
Visit my digital marketing agency at www.adgrain.in