Dental Marketing Podcast: Recent Episodes
Craig Jarrell
The Dental Marketing Podcast was created to help dentists navigate the complicated marketing world we live in today. We talk about everything from Facebook ads to website strategies to local marketing and many more marketing strategies. This podcast will not only help you have a better understanding marketing, it will also give you the direction you need. If you are looking to grow your practice through marketing, you are in the right place. Cover art photo provided by Jon Tyson on Unsplash: https://unsplash.com/@jontyson
In this episode we explain how to get results with Facebook ads currently. I see many dental offices wasting money on Facebook advertising because they are sending the traffic to the main website. You must let Facebook learn so that it gets better over time. I highly recommend developing an understanding of howbthis works because it will make or break your Facebook and Instagram marketing.
Many Dentists and other business owners are scrambling around daily trying to figure out what content to post on social media. In this episode, Craig gives you a super simple, powerful strategy for content creation that will help the right people find you. That system includes a podcast, a YouTube channel, and a blog. By using these three pillars of distribution, you will have a content strategy that sets you up for success.
Every business wants more followers and to make money from their Instagram, but very few businesses are setting up their Instagram correctly. Most businesses put their website as the link and post random pictures of things related to their business. That's a great strategy if you don't want to make any money. In this episode I break down how you should be branding your IG account, and what link you should send people to so you can grow your database and grow your revenue.
In our first Digital Marketing Podcast episode, we talk about one of our recent case studies with one of our dentists in Las Vegas. In 60 days we were able to generate $46,950 in revenue on a budget of $1,388 in ad spend. We talk about the system we use to get those results and talk about this you can do to improve your conversions when it comes to online advertising.