SalesCocktail: Recent Episodes
LeShane Greenhill
SalesCocktail was founded to close that gap and help MWBEs take full advantage of the business tools available to them courtesy of the Interage age. We invest in, create, and deliver Growth and Technology Enablement tools that help the MWBE community enhance its sales strategy, business processes, and technology decisions. Thus simplifying their transformation journey.
Every wonder where all the time in a day goes? Every wonder why some days it seems like your running in hamster wheel and your not being productive? If you have these thoughts more often than you like, it is probably due to poor calendar management. The last post focused on email automation. Today we tackle 5 simple steps to effective calendar and time management.
Email marketing is one of the most cost-effective marketing tools for small businesses. It is easy to manage, gives you full control, allows you to establish direct contact with your customers and gives you data about which of your customers might be ready for a sales call. A good email marketing service enables you to create highly engaging emails, manage your contacts, segment users into groups, and track the performance of your email campaigns. Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
With that, let’s take a look at five of the best email marketing service providers and how they stack up against each other.
It’s obvious that large businesses are increasingly turning to marketing automation to engage and re-engage their audience. In light of this trend, are small businesses being left behind?
At the 2014 Gartner 360 Summit the claim was made that “by 2020, 85 percent of customer relationships with businesses will be managed without human interaction.” This may sound futuristic, but for marketers the future is already here, and it’s called ‘marketing automation.’
In this episode we discuss why MWBEs should use marketing automation.
In today’s world it seems as if we have less and less time to get things done. But everyone knows that we all have the same amount of time in a day as we have always had. What has changed is the number of activities competing for the same 24 hours. Here are six simple tips that can declutter your calendar.
As business owners, we should constantly seek technology to make our business and employees more productive. Shared calendar apps make it easier to collaborate with co-workers and schedule meetings.Here is a curated list of shared calendar apps I recommend.
Fact: If you want to remain competitive, cloud adoption is no longer an option – it’s absolutely necessary. According to cloud computing provider RightScale, 93% of organizations now use cloud technologies in some form or fashion. If you haven’t moved to the cloud yet, you should. Here are four facts that minority and women-owned businesses should not ignore about the cloud.
We all know that the success of our business relies on many factors. In today’s world, countless technologies exist to encourage communication, track growth and increase exposure. Today’s Software as a Service (SaaS) technologies empower minority and women-owned businesses to achieve specific operational and growth objectives while maintaining a high level of productivity. To stay competitive, you must adopt new technologies.
In the early 2000’s having a website was enough of a digital presence for most businesses. Not today! A digital footprint across multiple channels is now a prerequisite to a robust online presence. Your website, social media channels, email newsletters, relevant content, and online reviews (among other things) are necessary to stay relevant. Add all of that up and it can be overwhelming.
Here are three "digital tune-ups" you can do right now to get ahead.