Wait What Really OK with Loren Weisman: Recent Episodes
Loren Weisman
The Brand Messaging Podcast Wait What Really OK is Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Are you concerned about how artificial intelligence is reshaping what it means to be an author? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I share my take on the growing trend of fake authors using AI to make false books.
Fake authority is on the rise. Across social media, ads push quick hit book creation tools promising instant authorship, often marketed as the next big trend for professionals. But does a two minute prompt and an AI driven script make someone a genuine author? Or is it just deception dressed as expertise?
If your values are grounded in honorable business practices, transparency, and true authority, this may be a trend to skip and avoid. As a Brand Communications and Optics Strategist, I specialize in honest and transparent brand communications by helping leaders build credible, honest, and strong foundations for their messaging. It is also why I am very much against this trend and how fake authors using Ai only reinforces the weakness of their brands. This episode examines some of the shortcuts many are taking. It highlights how quick AI courses, fake books, and copycat content not only undermine personal credibility but can also pollute the trust that clients, teams, and industries work so hard to build.
I share about the practical differences between using AI as an assistant and abusing it as a shortcut. I also discuss certain AI tools that can support your editing, organizing, and compliance, while making clear the line between authentic content creation and manufactured authority. And I explore this issue from a few different angles, keeping the focus on transparency, strategic communications, and long term credibility.
From this episode, you may find it to just be a rant or you may walk away understanding some of the red flags of fake authorship, how to vet books and online courses, and ways to set yourself apart with truth and professional clarity in your field.
No empty hype. Just real world perspective for real experts choosing honor over shortcuts in a world that tempts the opposite.
The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. More about Loren at https://lorenweisman.com/
Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a book for the wrong reasons. Some want to look like an authority. Some use AI or quick prompts to get it done fast. But if you want your story to stand out and build real credibility, you need a strong foundation.
I share some practical steps for authors and professionals who value transparency, authority, and longterm stability. I talk about the risks of shortcuts, self-publishing scams, and the truth behind the “Amazon bestseller” label. I explain why building a brand strategy blueprint for your book matters as much as the writing itself. This episode covers publishing options, the importance of chapter titles, and how to protect your intellectual property from the start.
You’ll hear how to use your book to support speaking, consulting, and other services. I walk through my own experiences with self-publishing, hybrid publishing, and working with major publishers. I show how planning your book’s brand strategy blueprint early can help you reach your audience, build trust, and set yourself apart in a crowded market.
If you want to make your book part of a bigger message, this episode may be for you. I focus on actionable insights for professionals and businesses who care about honorable business practices. I talk about outlining, titling, and marketing your book before it’s even finished. I also touch on the value of your own quotes, building your online presence, and protecting your work with smart contracts and legal reviews.
brandstrategy #bookpublishing #authenticity #businessgrowth #authorbranding #publishingtips #professionalbranding #longtermstrategy #brandcommunications #bookmarketing
Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Strategists, Consultants, Small Businesses, Startups, and Professionals who value trust and transparency.
Let’s explore Honest AI, the strongest keyword phrase, and why I believe it’s key to balancing tech with human values. I focus on bridging authenticity with strategy, and in this discussion, I share my views on Honest AI as a tool for collaboration, not replacement. Think Human AI Collaborations that lift your work, or Blockchain AI for secure systems. I touch on Machine Learning, Digital Transformation, and Truthful AI as paths to growth. And I break down concepts like Advanced Multimodal AI Systems, Agentic AI and Autonomous Agents, plus Quantum AI for Specialized Applications.
I also share my thoughts on Reasoning and Frontier Models or Industry Specific AI Applications. Through my solo work and work with the Fish Stewarding Group, I stress AI Ethics and the future of ethical AI. You’ll walk away with ideas to apply Honest AI in ways that align with long-term credibility for your business or brand. Join me to explore practical steps for navigating the future of ethical AI. I believe transparency shapes how we use tech, from Startups to established firms.
My take? Build communication foundations that prioritize truth over hype. Subscribe for more insights on this topic and strategies that fit your goals. Let’s shape a space where tech supports humanity, not overshadows it. Connect with me at lorenweisman.com for deeper dives into brand optics and strategy.
HonestAI #FutureOfEthicalAI #AIEthics #HumanAICollaboration #BlockchainAI #MachineLearning #DigitalTransformation #TruthfulAI #QuantumAI #IndustrySpecificAI
Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.
Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.
I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they’ve reinforced my stand on honesty.
This episode dives into why ethical marketing matters. I critique the opportunism in today’s business world and push for a return to real values. My daughter inspires me to seek genuine connections and focus on legacy building. I believe we can create systemic change if we hold each other to higher standards.
If you’re into personal transformation or want to align your work with integrity, this might resonate. Subscribe for more on ethical business and branding. Drop a comment with your thoughts on balancing fatherhood and business or share your own journey. Let’s build something real together.
Fake amazon reviews and ways to navigate through them.
Wait What Really OK Season 10, Episode 5, Show 145.
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Loren Weisman
A Brand Communications & Optics Strategist
Illuminating Authoritative Intelligence & Amplifying Authentic Experts.
Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.
This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.
By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.
© 2025 Loren Weisman. All Rights Reserved ® ℗
Fake amazon reviews and ways to navigate through them.
First Discovery steps I take with clients and onboarding approaches.
Wait What Really OK Season 10, Episode 4, Show 144.
*
Loren Weisman
A Brand Communications & Optics Strategist
Illuminating Authoritative Intelligence & Amplifying Authentic Experts.
Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response.
This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible.
By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off.
- © 2025 Loren Weisman. All Rights Reserved ® ℗ *
Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.
This was unscripted and in the moment. One take. One shot. All mistakes still in there.
No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there.
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Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.”
https:/lorenweisman.com/
- © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *
Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.
Derrick is the guest on this episode of Wait What Really OK. Together Loren and Derrick dig in to the ins, outs, ups and downs of Product Managers.
In this episode, Derrick helps with the discerning and defining when it comes to an effective product manager as well as some red flags to watch out for and many of the attributes to look for. This podcast is raw, real and true. Done in one take, a little EQ and up… Proud of the flubs, the ums and the uhs.
This was unscripted and in the moment. Derrick did not have the questions in advance.
Derrick Boudwin is a Qualified Director of Product Engineering with over 15 years experience leading international cross-functional teams, using people-centric strategies to develop software resulting in successful, patented, and disruptive products.
Derrick is also versed in the Programming Languages of Python, Bash, Visual Basic, Powershell, SQL, Ruby, Java as well as being familiar with Tools and Technologies that include AWS, GCP, Azure, Tensorflow, Docker, Ansible, Terraform, Jenkins, CircleCI, Git, OpenCV, Pivotal, Jira, and Confluence
To talk to Derrick about any or all things Product Manager related or to get some help in your product manager search or assistance in interviewing or reviewing your candidates, email: Derrick@DerrickBoudwin.com
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Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.”
https:/lorenweisman.com/
- © 2024 Loren Weisman / Fish Stewarding Group All Rights Reserved ® ℗ *
Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity.
This podcast is raw, real and true. Done in one take.
This was unscripted and in the moment.
Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up.
Take it for what it is or how it might resonate with you.
Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
Fish Stewarding Group - FSG Living - FSG Messaging & Optics FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA FSG Website: https://fishstewarding.com
FSG Phone: 325-400-6950
FSG Email: MoreInfo@fishstewarding.com
* © 2024 Loren Weisman/Fish Stewarding Group/FSG Living. All Rights Reserved ® ℗ *
Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public.
To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes.
Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard.
And in the end, it is good to vet, do your due diligence and see if they have the professionalism or are pretending to know what they don’t. And that is the Artificial Intelligence Statement from FSG. How we use AI title came from.
Our Artificial Intelligence Statement from FSG is this…
At FSG, from Fish Stewarding Group including every branch of FSG and all related sites and content online and off, we only use Artificial Intelligence for automation, audio mixing, video mixing, simple image enhancement, organization and acquisition of intelligence and authority sources. We do no use AI to create content, falsify images or shift any kind of content to dramatically alter, edit or change what is seen, heard or written online or off.
- Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group *
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. Fish Stewarding Group Branches Include: FSG Messaging and Optics - FSG Development - FSG Living Homes - FSG Living Buildings - FSG Living Roads - FSG Living Panels - Gardens of Tye - FSG Realty - FSG Africa.
FSG is headquartered at 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA - https://lorenweisman.com *
- https://fishstewarding.com *
- © 2023 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.
This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.
With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.
There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.
What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
- Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group *
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.* - Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa * * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
- https://lorenweisman.com *
- https://fishstewarding.com *
- © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists.
Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.
- Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group *
- Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
- Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa *
- 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
- https://lorenweisman.com *
- https://fishstewarding.com *
- © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.
Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”
Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?
Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?
And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?
Did you know authors can buy reviews?
And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub category with very few books just to be able to move a few books and claim to be a best seller.
Add to this how the term best seller and the optics around it is starting to create more questions in many than ever before.
I find this to be a problem and at the same time it can take away from the authority and authenticity of genuine best sellers.
I believe it is time to focus on creating a book if you have a book in you and not writing a book to seem like you are an authority.
“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”
And would you openly share you had a company write a book for you, someone from your team or an AI system to create a book?
I believe if you do not have a book in you, dont write one.
I believe if you do have a book in you, consider promoting it with authentic, authoritative content and messaging that highlights the book beyond its ranking.
I believe connecting with a publisher or editor if you are self publishing... consider looking for the guidance to set a solid foundation of truth with your book and not just focus on
Consider honoring your audience by sharing pieces of the book and elements that supplement what is there from quotes, to videos to audios to images.
This over sharing rankings. And if you have a genuine best seller, consider the tactics of a more authentic promotion since so many out there are making false claims that can create a perception that you are even if you aren't.
Consider grounding yourself and your book in honest, moral and authentic strategies and tactics to promote your book over using false hype, false pretenses and false numbers.
Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.
- Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
- Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
- Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
- 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
- https://lorenweisman.com *
- https://fishstewarding.com *
- © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.
Lately, it feels like We have more coaches on the sidelines than players on the field.
When it comes to coaches though, consider asking yourself...
Are they supporting, strengthening, grounding and proving they have:
the Authenticity and Authority...
the Practices and Posture...
the Stability and Security...
the experience and education...
the Humility and the honesty...
Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?
Or are they only marketing with foolish promises, false hype and empty claims?
Be careful. Vet and double check in to any and every coach or program.
Loren discusses some of the areas to look at online and off including...
Their accountability and humility
Their experience and authority
Their contracts and terms...
Their authentic ability...
Their marketing...
Their popularity...
Their promises..
Their honor...
As well as where they came from, people they have worked with and the legitimacy of their abilities and their
Books
Videos
Quotes
Courses
Content
Certifications
And claims...
And is it all from boiler plate templates and marketing or from them?
And if they are able to help anyone at any stage, isn't that a little scary?
More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts.
- Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
- Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
- Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
- 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
- https://lorenweisman.com *
- https://fishstewarding.com *
- © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *
Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging Podcast, Wait What Really OK.
In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts.
In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others.
Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling.
This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that can be quickly and easily countered, debated or proven wrong, the voice of opinion becomes a lesser liability for web and social too.
In authenticity and authority as well as humility and transparency, the presentation and engagement of opinions over stating and screaming facts… with many that might be able to be contradicted, could allow for a greater reach and a greater connection with your existing audience as well as new people too.
This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Sharing opinions instead of trying to state facts may help.
An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the FSG brand messaging podcast, Wait What Really OK.
Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness.
“Growing up, I never had any psychological association with food, we just ate.”
“Chocolate is not a problem till we make it a problem.”
“It's not just the foods we eat but the way we think about them”
Dawn Tucci shares an individualized and inclusive approach to eating that honors cultural and personal preferences.
As a dietitian with an in depth understanding of human physiology and how foods can effect the body, Dawn Tucci is able to come along side individuals on their wellness journey and guide them through the subjective and objective information on nutrition that is out there. In that differentiation and personalization, she assists in finding the right course of action and nourishment for each person based on them, not on templates, trends or hearsay.
Dawn’s array of experiences come from working as a registered dietitian for the pharmaceutical industry, a higher echelon food company and a wellness business. This has allowed her to share an individualized experience of education, empowerment and the choices that can be made from there.
If you would like to learn more about Dawn or set up a time to speak with her, her email is tuccidawn@yahoo.com
This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
An Individualized and inclusive approach to healthy eating.
Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the FSG Brand Messaging Podcast, Wait What Really OK.
Todd is amplifying the stories and experiences of autism through an engaging format.
Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show that is less about the statements that try to set put autism in a box and is shifting amplifying the stories and experiences with a respect and an engagement I have not seen elsewhere.
His authority mixed with his humility and his passion to learn as much as he shares brings a different tone to autism.
His approach to move to stories and bring a greater understanding as a whole over trying to solve it or heal it also is one more aspect that makes Todd and the otherness Podcast stand out.
The Otherness Podcast is exploring and engaging autism through experienced stories with Dr. Todd Peter Levine and will be available on most places and sites where you like to listen to podcasts. More at https://othernesspodcast.com/
This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Exploring and engaging autism with Doctor Todd Peter Levine
Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG brand messaging podcast, Wait What Really OK.
From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling.
Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide.
Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity has been falsely bought. Then presented as intelligence that isn’t true. When we consider honoring opinions authentically and take them into account instead of only counting for popularity through an organized aggregator of authentic opinion, the data and intelligence can be more beneficial for everyone.
If we can take the time and put in the efforts to amplify the authentic opinions and apply those results and intelligence across the board, everyone from the consumer to the companies behind a song, an artist, a product or a service, we might have a better chance of understanding what choices to make based on better intelligence.
This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Amplified authentic opinions and intelligence to consider.
Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Brand Messaging Podcast, Wait What Really OK.
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.
When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.
On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.
“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”
Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.
This brand messaging podcast is available on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Shop Local Shaming and small business messaging missteps.
A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast.
There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.
Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Brand messaging mission statement and message methodology
Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.
There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch.
The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer.
And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula.
This can even come down to the delivery and performance of your message to investors to media and to others.
“Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”
Consider that this may be a greater road for you to take over using limited intelligence, expired truths or personal opinions that may not reflect the landscape around you.
This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Strategic patience and pressure when preparing a launch
Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast.
From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency.
In accountability for both sides in the initial conversation, better expectations can be set.
On the other side, to not jump to immediate conclusions, and asking for the details to ensure that accountability is in place, can help the customer make a better choice and allow for a better vetting of the right provider.
In my most recent experience, after the air went out and we decided to connect with Henry from Ice Heating and Air in Orlando, Florida, it wasn’t just the price, but the professionalism, communication, accountability and clarity to define what he found, what could be done and what couldn’t. The experience inspired this podcast. And in a normally, incredibly stressful situation, working with Henry and Ice Heating and Air was an experience I rarely have. His attention to detail, style of communication and down to earth way of explaining as well as backing up his explanations created a fast and well-earned trust.
This brand messaging podcast is available in the links below and on most sites, stations and apps where you may like to listen to podcasts.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Transparency and accountability in air conditioning repair?
Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.
The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked.
“Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."
In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote.
Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Do not vote if you do not want to vote. Voting is a right.
Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.
By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging.
It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more.
So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less.
“By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. It won’t be perfect, but it can be practically perfect for you.”
Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Mary Poppins Messaging and Practically Perfect Perceptions.
A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections.
Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK.
Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible whether or not this person will be of benefit, there is a loss of the integrity, authenticity and authority in messaging introductions. Slowing down the need for numbers and making an effort to see them as people and not numbers is one of many simple steps that can allow for better engagement.
This goes for the cold contact you meet on the street, down to the networking groups that seem to be everywhere.
Every day, there is a new networking group, whether online or offline promises to introduce you to the greatest people and make the greatest connections and bring you the most sales. If this was true, why are there so many groups out there and why are so many people part of dozens of these groups?
Taking a step back to look at how you are connection, communicating and especially listening is key. When you consider the oversaturation of the me movement to make a contact that will convert and shift to creating an initial authentic conversation to look for a better connection, the difference can be felt.
It might make for less business cards collected, less hands shaken and less people introduced to, but in turn, you might just create a foundation of connection with those that you really should be connected with over a mass list of people that you hype yourself in front of with hopes of sales.
"Instead of trying to shake 20 hands, get 30 business cards and add 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection over racing to see how quickly they can find a new conversion or sale."
Change the narrative of networking by creating conversations to engage authentically over just racing to a finish line to collect names and trying to build up as much popularity to be seen by as many people as possible.
Authentic messaging introductions and impression perceptions is S7 E10 #123 of Wait What Really OK.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Authentic messaging introductions and impression perceptions.
Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can.
Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK.
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
According to data compiled from PodcastHosting.Org, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.
In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market. And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.
This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?
In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed? Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype. The same goes for the guests that are learning they don’t need to be on every show and are not buying in to the hype coming from the other direction.
Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.
Podcast guest soliciting and podcast host booking tactics. S7.E9.#122
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Podcast guest soliciting and podcast host booking tactics.
Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK.
All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing.
Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone that is not authority and does not have the ability to help you, your business or your vision.
Discussed here are some of the elements to look for as well as what to look out and avoid.
To the legitimate and honorable coaches, keep in mind that many out there have had the bad experiences with coaches that were less than experienced. Showcase your authenticity, experience and authority in writing and in an agreement over just the marketing and hype that is used to sell. Share pieces online and off that highlight your knowledge over only marketing and promoting yourself.
When you take the time and put in the effort to vet and double check, while at the same time, showcase your detail and professionalism, you set a better standard and a better foundation to work from. While also attracting the right type of client to coach.
When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper. Lastly, look past the hype and seek the substance before subscribing to a coach and their direction. This is some of the best protection for you, your business or venture.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Coaching with accountability and finding honorable coaches
Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across.
The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35.
While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example.
This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way.
As in any city, there are a number of news stations where many are saying very similar things. A differentiator is the performance of the way that news is shared. Beyond the script and the words on a teleprompter, there are elements that can make or break the way an audience is engaged and connected to information.
Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the messaging across and engage that much more effectively. At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news.
The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note. The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way.
Learn more about the Fox 35 and the Good Day Orlando team at https://www.fox35orlando.com/shows/good-day
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Morning show messaging, performance and delivery at Fox 35.
Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place.
S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step.
Of course, messaging will shift, move and motion, but in my experiences, I have seen both small and large organizations save a fortune when they can work from a messaging palette that is not just pretty words that hit the intention of the client and the marketing company, but also taking into consideration...
Identity,
Integrity,
Oversaturation,
Perceptions,
Connotations,
Comparatives,
Competitive,
Optics,
Temperature,
Timing,
and more.
The way many of the less than moral marketing types run to hype, pressure, spam and quickly shifting the message campaign by campaign, it ends up hurting the brands message, identity and validity.
On the other hand, I’ve watched marketers, marketing companies and PR agencies have an easier time being able to reach further at a faster tempo and a reduced cost.
And it is not about making the marketer less money, but allowing them to make more for their efforts and marketing strategies when the foundation is there.
I feel there are some marketers that understand the aspects of messaging, but a smaller number as a whole.
Still, it seems like so many are out there screaming from the mountain tops about how they will create popularity, opportunity and awareness, yet they throw expensive darts at a board or use unrelated metrics and templates to explain what needs to be done without really having a complete understanding of what they are saying.
Then many position themselves to take no liability for their spending and their campaigns that were built on the hippest trend that might have no direct relation or application to the specific client.
Or worse, the "I had all these big campaigns that worked 10, 20, 30 years ago" and the ever famous "Here is an example of an amazingly successful campaign I did" but that campaign had a budget ten times the size of the person they are pitching and a completely different product.
That is why I have come to the perspective of Messaging before Marketing.
S7.E6.N119 Messaging before marketing to create a sound foundation.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Messaging before marketing to create a sound foundation.
With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize.
S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and authenticity in your reviewing can result in connecting people to you indirectly to learn about what you do or what you offer.
By getting out of the oversaturated mindset of needing to market at every moment and using some of these social sites as social sites, this can creating an inviting and engaging way to connect to people and maintain that connection. Then, for some, they might click through to your products, your pages, your products and businesses. In that transition, it can reveal more of a connection for those that want to refer or share about you, over the usual being forced to.
There is a psychological element there as well. From a series of products you reviewed, to businesses that you have used, to restaurants you like and dislike, sharing these reviews can help you to become an authoritative source for those that agree with your experience.
On that same token though. Be authentic. Don’t try to make every review a glowinbg five star. People will see through that instantly.
Consider looking the stewarding approach of reviews. While it is not directly marketing you, your product or business, it may do much more t authentically connect you and building a level of trust that normal marketing channels don’t.
S7.E5.#118 Reviewing authentically over demanding them for popularity
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Reviewing authentically over demanding them for popularity.
Coming to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you?
S7.E4.N117 Coming to terms with the terms and conditions you agreed to with Brand Messaging Strategist Loren Weisman. Loren shares some of the issues and privacy problems that have been showing up more and more when we skip over the details.
In our rush to experience the result of what we see in adding an app, a site or a tool, we often missed the details of the agreements we get ourselves in to. This can include a level of access to not only the social sites, but also what is posted, deleted, shared and the amount of access we allows these apps and the owners and partners of them.
As part of an example, below is from a app and tool website that allows you to make audio podcasts into videos that can you up on a popular video site.
By signing into their site, they state that you are agreeing to their Privacy Policy and Terms of Service. They go on to say they will never post to any of your accounts without your permission.
Yet, as you get to the authorization page, it states as follows...
This application will be able to:
See Tweets from your timeline (including protected Tweets) as well as your Lists and collections.
See your Twitter profile information and account settings.
See accounts you follow, mute, and block.
Follow and unfollow accounts for you.
Update your profile and account settings.
Post and delete Tweets for you, and engage with Tweets posted by others (Like, un-Like, or reply to a Tweet, Retweet, etc.) for you.
Create, manage, and delete Lists and collections for you.
Mute, block, and report accounts for you.
See your email address.
That is only one example and many apps have variations of this. On the other side of the coin, Some levels of access need to be obtained in order to operate, and other apps are free specially to get certain information. Still, in the end, the best strategy is to read through the details and look up service in order to decide if the access is worth going.
Coming to terms with the terms and conditions you agreed to is S7.E4.N117 of the Wait What Really OK Podcast.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Coming to terms with the terms and conditions you agreed to.
Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday.
S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority.
Success is a very personal and at the same time very subjective term. It is also an addictive one. So many have chased the ideas of success through motivation, inspiration and any success story that can allow someone to emulate or copy it for the same result or better.
One of the problems is that every path to success has many different factors and metrics to it. Many also do not fully understand the extent or involvement of others that allowed that success to happen too.
And one of the biggest problems is the author of the success book that has had no success whatsoever. They took the business guy courses, the life coaching courses and downloaded a pre written success book, added a few stories and published it as their own.
It is the responsibility of the reader or the potential reader to vet the material, the stories, the facts and the validity. Still, so many claims, so many promises, so many saying what others want to hear... the business of writing business success books has become an amazing stream to draw revenue from. But at the same time, it is a dried up well when it comes to the morals, authority and authenticity of what is being shared ethically and professionally.
Brand Messaging Strategist Loren Weisman on success books. S7.E3.N116 of the Wait What Really OK Podcast
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Brand Messaging Strategist Loren Weisman on success books.
Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it.
Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying voters.
The old school approach of campaigning in elections is starting to experience a different result in recent years. From people choosing to not discuss who they are voting for, to staying much quiet about beliefs and candidates, those are just two small pieces in a puzzle that is changing when people look to the authenticity of a candidate.
The messaging in many ways has become weaker in its authenticity. The shift to vote for me, don't vote for them and only sharing the headlines of what people want to hear has become a standard. Add to that the promises that do not reveal any authenticity of a candidate or an idea of the way that person could make it happen is also a problem.
When a candidate considers a focus on the initial foundation of building trust by showcasing authority beyond just claiming to have it, they can shift the tone and temperature in their favor. It's not saying they have morals, it's sharing what they are. It's not saying what they will do, its sharing what they believe it will take to create the change.
Lastly, consider sharing ideas with humility and without the sarcasm, we are all experiencing enough of it. Just as it can be a good idea to consider clarify the statements that are opinion and those that can be proven and double checked as objective fact. This is a key point that gets too many candidates in trouble.
Through moral messaging that takes in to account the facts, the opinions, the intentions and perceptions of an audience of voters that already feel overwhelmed, this initial foundational step can build trust, engagement, confidence and honor between voters and the candidates.
S7.E01.N114 of the Wait What Really OK Podcast is called Authenticity of a candidate and the politics of authority. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Authenticity of a candidate and the politics of authority.
So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for.
Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK S6.E10.N113 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about some things to look for as well as what to look out for.
In a time when so much of the life coaching, business coaching and so many of the so called experts have gone online and are out there saying they have all the answers for your business, it is sad to find that the majority have no place, no authenticity and no authority in their claims.
This is not saying that list includes all of them by any means. However, this is a snake oil sales arena and many people are getting taken and taken advantage of. In this episode validation and vetting validity for those you want to hire, Loren Weisman digs into a series of touch points to consider and look for when it comes to deciding who to hire and who to avoid.
In the careful vetting and looking out for the warning signs, the chances of making the better choice go up and the chances of paying one of the not so honest hype artists goes down. Take the time to vet and look carefully into those that you want help with in caring for your business.
S6.E10.N113 of the Wait What Really OK Podcast is called Validation and vetting validity for those you want to hire.
This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Validation and vetting validity for those you want to hire.
Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK S6.E09.N112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time.
On a completely different level, these ghost players not only served to help the recording, but they also served to help the messaging, the brand and the optics of the band or artist.
It took humility and it took honor. It is hard to have a whole bunch of people asking you to prove your work., For others, friends would play the guessing game. I would just stick with the, I can not confirm or deny and leave left it at that.
There was also the nasty side of it. Walking in to a toxic zone where someone had been told they were not going to play on the track or album. Then you are the one showing up to do the work and while the producer, engineer and label people are happy to see you, there was some pretty raw feelings coming from the band.
In most cases for most session artists, it as never about trying to take the gig away. It was a one time job. Many session players and ghost players had that duality of being creative but also clearly understanding the music business is a business.
Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut.
And I noticed in replacing some of the players that just played it off like it was a simple mistake and not a big deal... that I would some times be called back for the next album under the same circumstances. It was a common occurrence of arrogance that tied to motivation. Artists making excuses for mistakes as learning experiences and yet they never learned a thing from the last time.
Your mistakes are not learning experiences if you are not learning from them.
It was a challenge and yet at the same time, some of the best times of my career. In this podcast, I dig into the concepts of music business ghost drumming, but also how many musicians served as a ghost in the machine. I also try to dispel some of the negative connotations and how in some ways, the ghost session players can relate well to messaging and the optics of today.
S6.E09.N112 of the Wait What Really OK Podcast is called Music Business ghost drumming. Being a ghost in the machine. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Music Business ghost drumming. Being a ghost in the machine.
It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book.
Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK S6.E08.N111 hosted by Brand Messaging Strategist Loren Weisman.
If you are looking to write a book rooted in the authenticity and authority to spotlight what you know, consider some of these thoughts and ideas in this podcast.
This podcast is not focused on discouraging anyone from writing a book. If you have a book in you that represents your authenticity, your authority and your knowledge, by all means, write that book. But, if you are trying to write a book for only hype, promotional and marketing reasons, writing a book, might not be for you.
Remember, Weisman says..“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.”
"Not everyone has a book in them." This stands true for some that have put out books that were disguised and hyped as professional, helpful, authentic and authoritative, but they were far from it. So many books on the market in recent days are often times created to spotlight someones services and abilities. Some of the issues that arise though is that they use other peoples quotes, other peoples formats and other peoples messaging twisted enough to not get in trouble and present a false sense of authority.
If you are looking to write a book today and in the climate of these dime store, snake oil style books that come out with very large spacing, very large fonts and a bulk of the content coming from someone else, it is a good idea to consider how you structure, outline and mobilize your book, the content, and the brand messaging for it.
When you take that extra time and effort to mobilize the methodology, messaging, management and motion of your book, you offer a voice and a tone that can stand out in a sea of oversaturated hype. Take those extra steps to brand your book from your authority over trying to write a book to be seen as an authority.
"It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and It is not as easy to write an authentic and authoritative book" says Weisman
S6.E08.N111 of the Wait What Really OK Podcast is called Authoring an authentic book to spotlight your knowledge.
This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Authoring an authentic book to spotlight your knowledge.
Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking.
Stewarding strategic solutions in opinionated conversations is the title of The Brand Messaging Podcast Wait What Really OK S6.E07.N110 hosted by Brand Messaging Strategist Loren Weisman.
Are you ready to hear another side as much as you want your side to be heard? Can you steward a conversation strategically and effectively to get your point, your views, your opinions and the facts you can prove across to another? At the same time, are you ready to listen.
From business to protests to relationships and beyond, many are screaming what they want, what they need and what they require, yet in not allowing for conversations to be shared with two way communication.
Then in adding the attacks, the insults, and the one sided elements, it is not surprising that many of these conversations are not creating the change. If we can move to listening as much as we speak and taking into consideration that it might not be the most effective approach to insult and belittle the same people you are asking for help from, conversations can be that much more impactful.
"As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change."
S6.E07.N110 of the Wait What Really OK Podcast is called Stewarding strategic solutions in opinionated conversations.
This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Stewarding strategic solutions in opinionated conversations.
Are you staying on top of the temperature and the optics of the perceptions of your tone, messaging and content online? Are you keeping in mind that what might feel good in a moment could create problems in the future?
Online Reputation Management for your Brand Messaging Optics is the title of The Brand Messaging Podcast Wait What Really OK S6.E06.N109 hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to a series of thoughts to consider and keep in mind when adding content and when commenting online.
We are long gone from the days of a private SOS Message in a bottle like The Police Song lyrics. "I'll send an SOS to the world, I hope that someone gets my message in a bottle." These days, our messages and our messaging is far from private and even when we think we are putting something out in the moment, it could be seen by thousands, years later as well as become heavily scrutinized.
In this episode, Loren also discusses a brief checklist of ideas to maintain the past, the present and the future of your message and your messaging online.
We are living in a time when both incorrect perceptions of your messaging online can turn into major issues for your business and reputation.
"We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year."
S6.E06.N109 of the Wait What Really OK Podcast is called Online Reputation Management for your Brand Messaging Optics. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Online Reputation Management for your Brand Messaging Optics.
Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK S6.E05.N108 hosted by Brand Messaging Strategist Loren Weisman.
Do you tend to share too much, too soon, by accident?
Are you telling people about your business, dream or vision too soon? Has it become an issue? Sometimes screaming from the mountain tops can create an avalanche of problems.
Experiencing premature communication needs with your vision is the title of The Brand Messaging Podcast Wait What Really OK S6.E05.N108 hosted by Brand Messaging Strategist Loren Weisman. Loren digs into the concept around the lack of patience and how not biting your tongue can really end up stinging your business.
There is a great deal of excitement in the creative process. On top of that, it can be very challenging not to share it with the world. With social media, that can make it even harder. Still, at the same time, that can cause a great deal of hardships if you are sharing too soon and sharing too much.
So like those funny ads on TV or at least in that format... are you experiencing premature communication needs with your vision? Are you sharing too much, with too many and too soon? And, if you are, whether in person or online, do you realize that there may be a number of people tuning in that might want to take that business, venture or concept to the finish line with out you.
Consider putting a solid foundation down before you start to share the lowdown on your ideas. The more you have organized, aligned and protected, the less people can take from you. As exciting as it is to share about what you are up to, make sure that what you share can not be used against you or with out you.
S6.E05.N108 of the Wait What Really OK Podcast is called Experiencing premature communication needs with your vision. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Experiencing premature communication needs with your vision.
Subjective and objective clarification for brand messaging is the title of The Brand Messaging Podcast Wait What Really OK S6.E04.N107 hosted by Brand Messaging Strategist Loren Weisman.
Loren digs into how the awareness and clarification of the subjective to the objective as well as the intention to the perception inside your brand messaging can increase the authenticity and authority in your delivery.
In this brief episode, Loren takes a 30 thousand foot look at the clarification issues surrounding the subjective and objective. As well as how intention vs perception can be an issue in the foundation of your authority and authenticity.
Some can use a reset or a review by going through this check list of intel to help your messaging.
- Understanding the over saturation of messaging today.
- Realizing that our intentions are often times not the same as the perceptions others have of us.
- The truth of authenticity and authority is coming to a greater light in the public eye these days.
- People have been fooled, used, taken advantage of. They are starting to be able to figure out the fakes.
- Shifting from the hype PR to the whole of our experience and knowledge is a great inviting factor.
- Realizing those positions, followings, best seller claims and other titles can be bought.
- Recognizing the clear difference of the subjective and the objective.
- How that can help you to create better headlines and invitations to conversations and conversions
- Marketing your knowledge, authenticity and authority over the sell and the pressure
- Respecting your three audience simultaneously by honoring each audience.
- Treating people as people not numbers. Asking for engagement not likes.
- This is to your advantage and is not something that can be done by everyone.
- and Applying social to be social, applying wisdom to help as a whole and applying humility…
Allows for your voice, your knowledge and your messaging to have greater impact and be remembered.
S6.E04.N107 of the Wait What Really OK Podcast is called Subjective and objective clarification for brand messaging. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Subjective and objective clarification for brand messaging.
Brand Messaging Strategy Questions for Brand Discovery. Questions to answer about yourself, your brand and your direction for partners, investors, customers and marketing.
Brand Messaging Strategy Questions for Brand Discovery is the title of The Brand Messaging Podcast Wait What Really OK S6.E03.N106 hosted by Brand Messaging Strategist Loren Weisman.
The last episode was very brief and simple, while this one digs into the brand messaging strategy questions we like to go over with our clients.
In this episode Band Messaging Strategist Loren Weisman digs in to the questions and the reasons for the questions that he and Fish Stewarding Group ask when in a complete brand discovery or brand audit.
These are questions that whether you work with us or not, you may want to look into and address. From the angel of partners to investors, clients to customers and marketing to advertising, dialing in these answers to your root messaging can create a healthy impact for your brand and business.
Here are the questions.
Who are you trying to reach?
What do you believe makes you stand out?
How is your product or service helping as a whole and broadly?
When did you start?
When were you first financed?
When are you looking to go full time?
How much have you spent on branding, marketing and advertising to date?
Where do you plan to service or sell your product?
Five competitors and Why are they competitors?
What influenced you to create the product?
Who influenced you inside or outside of the business field?
When did the initial ideas come into play?
Where were you and what were you doing before it all started?
How has creating this vision, product or service changed you?
Why do you need to see this through?
Who can make the decisions for the brand, the budget, the development and the forward motion?
What are the present expectations of investors, lenders or banks?
Are you legally complaint?
Are you copyrighted, trademarked or patented?
Is your Website, SEO, and Social Media foot print COPPA, ADA and google Compliant?
Who would fit the profile to steal or copy your idea?
Are there any factors that could destroy the business that others are unaware of?
Are standing NDA’s, Confidentiality and Liability Documents in place?
Is your content uniform?
Is your logo uniform?
Are your colors uniform?
Is there any negative press or media issues on the business or any members of the team out there?
If we do a deep dive, what would we find that you know of both most wouldnt suspect?
How would you explain what you do or sell to a 4 year old?
How would you explain what you do or sell to an 18 year old?
How would you explain it in front of people that do this that have shared the same 10 before you?
Is it true, Is it fair, does it build connections and does it benefit all parties? And how so?
If you would like more information about the process of what we do with this information, and how we align it with a brand, contact us for an initial conversation and we can see what might work.
S6.E03.N106 of the Wait What Really OK Podcast is called Brand Messaging Strategy Questions for Brand Discovery. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Brand Messaging Strategy Questions for Brand Discovery.
Brand Messaging Podcast Trailer for Wait What Really OK.
An Introduction from Brand Messaging Strategist Loren Weisman about The Brand Messaging Podcast Wait What Really OK.
The Brand Messaging Podcast Trailer for Wait What Really OK is the title of S6.E02.N105 of Wait What Really OK hosted by Brand Messaging Strategist Loren Weisman.
This episode is really a mini introduction to the show if you have not heard it before.
Or if you have heard it a few times and are wondering a little more about it. Well, here is the short overview for you.
Information about the show in the signature and here is a little bit about me, the host.
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse, messaging and optics of content creation, marketing, promotion, and social media trends.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. Shifting to TV production as well as authoring a few books on the music business, Loren always gravitated toward the strategic production elements as much as he did the psychological ones.
From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of any vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience for clients.
Loren is also the brand messaging strategist for The Fish Stewarding Group.
S6.E02.N105 of the Wait What Really OK Podcast is called Brand Messaging Podcast Trailer for Wait What Really OK. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Have you noticed some people change, some people stay the exact same and some people just flat out amaze you.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Brand Messaging Podcast Trailer for Wait What Really OK
The numbers mindset that might be hurting your podcast is the title of The Brand Messaging Podcast Wait What Really OK S5.E09.N101 hosted by Brand Messaging Strategist Loren Weisman.
Are you focusing on numbers that only help the ego and end up hurting your authority and your show?
The perception and this view that numbers are the answer is showing it self to hurt the authentic numbers dramatically with true audience engagement these days. This focus that has been fed from the marketing gurus and ad hype types is starting to annoy those fans that want to engage, but at the same time want to feel engaged.
When podcasters and content creators push this forced and overly dominating messaging of like, share, follow, review, buy and follow, it can feel disrespectful to those that already have. Mixing this with a focus of asking for more numbers of listens, can completely turn off an audience.
Take in to consideration that your it is not your audiences job to market you and that as you pressure in shows, in content and keep a focus on wanting more than that audience, you may end up turning more of that audience away.
A more humble approach with a focus on the content, on the distribution of the content and the way your content or podcast invites people to it will help at this time to differentiate yourself as well as well in to the future.
S5.E09.#101 The numbers mindset that might be hurting your podcast.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
The numbers mindset that might be hurting your podcast
Quarantine brand messaging updates and concepts to consider is the title of
The Brand Messaging Podcast Wait What Really OK S5.E08.N100 hosted by Brand Messaging Strategist Loren Weisman.
With the time you have on your hands at home, could it be time to handle some of the messaging and optics issues that may need addressing?
In this quarantine and time of many being told or forced to stay home, it does open up opportunities to dial in to issues and fix things that have been brushed off or put aside. The idea of quarantine brand messaging and updates has nothing to do with exploiting the virus. It has everything to do with taking the time and effectively digging into a discovery, audit or revamp of the brand messaging that may be an issue.
All too often, many businesses throw money at marketing to try to get the message out more, instead of taking a look at the messaging and figuring out why it is not penetrating. In the quarantine brand messaging updates and concepts episode, Loren Weisman digs into the perceptions of how a message might be heard and some actionable steps to take during this quarantine to edit and update that message for the best results and impact.
S5.E08.N100 of the Wait What Really OK Podcast is called Quarantine brand messaging updates and concepts to consider. This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Quarantine brand messaging updates and concepts to consider
Thinking what you want to be the truth because you like it but can not prove it sets up a world of problems.
Cognitive bias marketing harms your business and message is the title of S5.E05.N099 hosted by Brand Messaging Strategist Loren Weisman.
All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of the snake oil sales types mixed with those that may have their hearts in the right place but not have their information up to date can cause disaster.
Cognitive bias marketing harms your business and message is the topic here. Weisman goes in to the meaning of cognitive bias and how harmful it can be to a business and a brand. Loren also discusses the touch points of how a brand discovery can help a business understand that perception can be very different from intention.
From looking at who you want to work through a wider set of eyes to see if what they share has the authority, validity and integrity, to looking at how the message you share could be received differently than how you intend, the result allows for better decisions and better paths.
At the same time it is understanding that this is something you can not fix in others. And while it is impossible to change some minds, inside of the way you approach your messaging, you do have an opportunity to reach more minds and open some doors that have been closed before.
In the consideration of what some believe, even if it is completely untrue, the tone, temperature and tact used to communicate yourself, your products and your services can help you stand out in a more authentic and humble way.
Consider keeping the messaging and marketing more on the subjective side over trying to overstate and pressure others to buy in. Consider being a voice of engagement over a spammy know it all sales person.
S5.E05.N099 Cognitive bias marketing harms your business and message.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Cognitive bias marketing harms your business and message
Jim Morey and his infused intelligence alliance is the title of Wait What Really OK Podcast S5.E6.N98 hosted by Brand Messaging Strategist Loren Weisman. The Brand Messaging Podcast Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.
Jim Morey brings a strategic, honorable and authentic voice to the world of CBD. Taking the love he has for CBD and THC, then mixing it with the meticulous research, the vetting, due diligence and careful review, the delivery of his information is sound, true to heart and factual.
In a market that is driven on hearsay, hype and excitement, Jim Morey shares in the excitement, but focuses heavily on the facts to ensure people have the right information and the right resources to choose for themselves.
I would not call Jim an advocate for CBD but more as a mediator. Jim is the Meticulous Mediator and sounding board for CBD that is not selling a CBD product, but more so, sharing, informing and empowering with the information behind CBD.
One basic example that makes Jim stand out is that he knows CBD is not for everyone. And a second differentiating example of his methodical approach is that a he make no umbrella claims about CBD whatsoever.
More coming about Jim, his speaking engagements, how to connect with Jim as well was more about the vetted truths around a world that has been amplified on myths through DBC Infused.
Jim Morey’s DBC Infused is made up of delicious and nutritious CBD intelligence that has been vetted and proven.
S5.E6.N98 of the Wait What Really OK Podcast Jim Morey and his infused intelligence alliance is the title.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Jim Morey and his infused intelligence alliance
Cannabis business protection through branding and compliance is the title of
the Brand Messaging Podcast Wait What Really OK. S5.E7 #97 is hosted by Brand Messaging Strategist Loren Weisman.
By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down.
As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign.
When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.
We achieve this by looking at each service, brand, and product to see if it is tried, tested and true with the four major components.
- Brand Correction or Creation and Security
- Business Structure and Systems
- Financial Compliance and Tracking
- Legal Protection and Organization
Wa also use the acronyms for CBD, THC and Hemp to be spelled out in the following way.
Creative
Brand
Development
Tactical
Habitual
Compliance
Honorable
Engagement
Message
Presentations
Cannabis business protection through branding and compliance.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Cannabis Business protection through branding and compliance
Certified business coaches and Alex Cora of the Red Sox.
The Brand Messaging Podcast Wait What Really OK Episode 96 is hosted by Brand Messaging Strategist Loren Weisman. (who is a big Red Sox fan)
This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series.
While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step.
Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not.
Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?
Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from.
Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Certified business coaches and Alex Cora of the Red Sox
Brand Messaging Strategist and branding designer job differences.
The Brand Messaging Podcast Wait What Really OK S5.E04.N095 is hosted by brand messaging strategist Loren Weisman. Loren talks about branding from the designer to the strategist to the ambassadors.
There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand messaging strategist that focuses on the brand messaging strategy, and while I have a lot of ideas on logos and looks, I cant design to save my life. I do bring aspects to the table for the designs, but I do not design myself.
I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand.
Then, go even deeper. How do you build a brand? What pieces have to come together?
In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode.
S5.E04.N095 of the brand messaging podcast Wait What Really OK is called Brand messaging strategist and branding designer job differences.
This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Brand Messaging Strategist and branding designer job differences.
A view of wealth with Wealth Strategist and Advisor Judy Hulsey. Wait What Really OK Podcast Episode 94 hosted by Brand Messaging Strategist and branding speaker talks about wealth management for today and not just retirement with Judy Hulsey.
I talk with Judy Hulsey about her book coming out next year called a view of wealth. Undoing oversaturated assumptions and placing them with personalized journies of success.
She covers the four key elements of her book and best practices with wealth management which include:
Discovering and Uncovering
Revealing and Revelation
Organizing and Architecture
Executing and endurance
Judy maintains that it is as important to live your life and plan for the life you want to live as you prepare for retirement and legacy as well. Too many focus only on the end or preparing for retirement. There is more to life and there is more you can do for your life than just plan for the end of it. Live the best life by planning with the best decisions to make the most out of your life and your dreams.
Episode 94 of the brand strategy podcast Wait What Really OK is called A view of wealth with Wealth Strategist and Advisor Judy Hulsey. The show is available on iHeartRadio.
Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How do you trade cryptocurrency hype for block chain education?
The Brand Messaging Podcast Wait What Really OK Podcast Episode 92 is hosted by Brand Messaging Strategist Loren Weisman talks about Blocking out the lies and learning the facts about blockchain.
So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain.
Blockchain goes worlds deeper than trading coins or making a quick buck. It is not about getting rich overnight and it is not about multi level marketing scams.
This borderless ledger system allows for much more than making money. It brings authority, proof, validity and security to contracts, transactions and agreements.
This is a global game changer and the fastest track to understanding is educating yourself and going beyond the coin.
Episode 92 of the brand messaging podcast Wait What Really OK is called How do you trade cryptocurrency hype for block chain education?
The show is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you trade cryptocurrency hype for block chain education?
Personal branding communication and being social on social media.
The Brand Messaging Podcast Wait What Really OK S5.E03.N091 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about how social media is heading back to social as well as the changes that need to be made to keep your content connected.
As the algorithms on Facebook and other websites are changing, a key theme of social media and online content going more social is coming into play. From the visibility of online content to the trigger words and phrases that push content down, the share is much better than the sell.
Those that look at social media and online promotion with more of a social engagement aspect are going to do better as we head in to third quarter of 2018. The personal branding communication in the delivery of content needs to be rooted in authentic authority.
Instead of complaining, moving away from the spamming and work off of a foundation that will keep your posts and content elevated to have more opportunity for more eyes to be on it.
S5.E03.N091 of the brand messaging podcast Wait What Really OK is called Personal branding communication and being social on social media.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Personal branding communication and being social on social media.
Lead generation methods that end up generating negative results.
The Brand Messaging Podcast Wait What Really OK Podcast S5.E02.N090 is hosted by Branding Strategist Loren Weisman. Loren talks about the lead generation methods that are full of hype, hoopla and hustle that tend to result in little to no conversion whatsoever.
There are way too many motivational coaches that claim they can lead you to the best sales, marketing and education when it comes down to their lead generation methods. The only problem is their how to sell methods are that they might not apply to you and in many cases can make you come off like you are spamming.
It is more than your presentation skills or applying Google adsense and Google adwords. It can not just be about the sell to make money online. All these hype coaching videos are claiming to give you the best success and show you how to get sales with cheesy sales videos that will result in tons of business leads. The part they leave out though? What about what you are selling? What about the consideration of other people that are selling too? What about how to engage to showcase your authority, highlight your authenticity and amplify your message to draw people in.
Only pushing the pressure sell and the over spamming message that many lead generation methods to you to do will often times leave you with nothing but annoying and getting blocked by a number of leads.
S5.E02.N090 of the brand strategy podcast Wait What Really OK is called Lead generation methods that end up generating negative results.
This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Lead generation methods that end up generating negative results
Who is Ford Taylor and what is Transformational Leadership or TL?
Wait What Really OK Podcast Episode 87 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman talks with Ford Taylor, the founder of Transformational Leadership.
In this interview with Ford Taylor, I talk about his past, his present and his approach to leadership and how he stands out from the array of other leadership trainings and programs that focus more on motivation over the implementation and practical tools to apply.
Ford is known as a man who can solve complex business issues, with straightforward practical solutions, while maintaining his focus on the people that serve the organization. After completing a Business Management degree from Texas A&M University, he jumped into becoming an owner/operator of small apparel company named CC Creations.
Ford Taylor’s Transformational Leadership maintains a visions to develop transformational leaders within every organization. They grow high performing teams through teaching, training, and equipping, while empowering high performing individuals with healthy relationships.
Episode 87 of the brand strategy podcast Wait What Really OK is called Who is Ford Taylor and what is Transformational Leadership or TL?
The show is available on iHeartRadio.
Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How will blockchain change the world? The borderless payment system.
The Brand Messaging Podcast Wait What Really OK Episode 86 is hosted by Brand Messaging Strategist Loren Weisman. Loren opens a confusing jar filled with words like blockchain, crypto-currency and digital currency with Doug Fish.
Doug Fish is the Owner and Educator of Fish Stewarding Group. His down to earth, easy to understand definitions and views on digital currency are worth a listen and a review. With many in the digital currency game that push, pressure and even insult if you are not buying, Fish takes an approach of informing and empowering individuals with the best information to make the best decisions.
No links to tell you what to buy, where to buy, when to buy or how to buy. This episode is featuring a guest that is here to share information and ideas that can help to clarify and explain the foundation of what has the potential to be the greatest game changer of anything we have ever seen.
This goes beyond personal wealth and flip flop gains and losses. How will blockchain save the world? With the securest platform that costs almost nothing and the ability to offer businesses around the world more opportunities, options and chances for a greater impact to be made, digital currency can change the world.
Episode 86 of the brand messaging podcast Wait What Really OK is titled How will blockchain change the world? The borderless payment system.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How will blockchain change the world? The borderless payment system.
Podcast Solicitation Etiquette tips for both hosts and guests.
The Brand Messaging Podcast Wait What Really OK S5.E01.N085 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes into the good and bad of solicitation and requests when it comes down to being a guest or pitching a podcast to find guests.
In a day where there are so many podcasts and shows out there with so many advertising for guests or guests trying to get on shows, the over saturation has become a bit much and the message gets lost.
In this episode, Loren digs into some simple podcast solicitation etiquette tips for those looking for guests and those that are looking to be guests on different shows.
By considering how many people are pushing spam style messages or trying to look too cool for school, then shifting to a more authentic and engaging request, your connections and conversions can be worlds better.
S5.E01.N085 of the brand messaging podcast Wait What Really OK is titled Podcast Solicitation Etiquette tips for both hosts and guests.
This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Podcast Solicitation Etiquette tips for both hosts and guests.
Custom Outdoor Living Creations from the Springhetti Group
Wait What Really OK Podcast Episode 84 hosted by Brand messaging strategist and branding speaker Loren Weisman talks with Dan Springhetti of the Springhetti Group about the backyard sanctuaries he builds for families in Wisconsin and Florida.
The Springhetti Group delivers custom outdoor living creations by designing and creating personalized backyard sanctuaries for your home, your life and your story. By first learning about you, your needs, and your story, the entire project and process results in a personalized and individualized backyard for every client. The Springhetti Group views each phase and step of a project as part of the whole. While the goal is the best end result, we desire every family to enjoy the process from start to finish.
Every person has a different story, different needs and different desires for their life and their home. The Springhetti Group looks at and looks into that story to help author all the options that would fit best to create the custom outdoor living creations that would turn that yard out back into a backyard sanctuary.
A few of the features and elements we create to enhance and transform a yard include:
Outdoor lighting and landscape lighting
Outdoor kitchen designs and features
Retaining Wall Creations and designs
Custom Outdoor pool designs
Fire Features including fireplaces, fire pits and fire tables
Patio and Seating Wall Designs
Outdoor Pergolas and outdoor structures
Episode 84 of the brand management and marketing podcast Wait What Really OK is titled Custom Outdoor Living Creations from the Springhetti Group and features Dan Springhetti. The show is available on iHeartRadio.
Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
This book is not a best seller and it does not want to be one.
The Brand Messaging Podcast Wait What Really OK Episode 83 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about his new book titled this book is not a best seller and it does not want to be one.
For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message.
When looking to build authority and trust, why market with lies. From people claiming to have best sellers to pushing sales hype instead of sharing the content of what is in their book and what it is about, many take a negative road that leads nowhere.
By staying true, humble, moral and honest, your authenticity can ignite your authority and get your message further each day.
Episode 83 of the Brand Messaging Podcast Wait What Really OK is titled This book is not a best seller and it does not want to be one.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
This book is not a best seller and it does not want to be one.
How do you brand a magazine to work both online and in print?
The Brand Messaging Podcast Wait What Really OK Episode 82 is hosted by Brand messaging strategist Loren Weisman. Loren shares his views on print media and how to maintain momentum and profit with online and physical applications of a magazine.
The biggest mistake that is made in print media today is the sharing of media everywhere at the same time. But it is key and crucial to not copy all media. If it is all available online, then why should anyone buy the print and at the same time, if it is only in print, how will people find out about it online.
There is a happy medium that can cross promote as content cross pollinates and supports each element in different places. This array format allows for a better chance of exposure, connection and conversion to subscribers and profit.
Episode 82 is titled How do you brand a magazine to work both online and in print?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you brand a magazine to work both online and in print?
Keeping track of content. Recycling and reusing for results.
The Brand Messaging Podcast Wait What Really OK Episode 81 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the concepts of tracing and indexing your content for the present and the future.
Creating and posting content to align with your brand as it compounds your message is great, but when you are tracking and indexing your content, you can stay on top of the trends and hot spots to be able to repurpose, recycle and reuse content easily and more efficiently.
Do you remember what you posted six months ago for your blog? By keeping an organized list of titles, links and graphics readily available for review, hot topics that you might have covered when they were not so hot can easily be found, accessed and reused again.
This week, the podcast video supplement digs in further by answering the question, why do I need graphic covers for my videos.
Episode 81 is titled Keeping track of content. Recycling and reusing for results.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Keeping track of content. Recycling and reusing for results.
Wait What Really OK Podcast 80th Episode and Podcast Content Audit.
The Brand Messaging Podcast Wait What Really OK Episode 80 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is.
A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the rhyme and reason for the cross-marketing that doesn’t leave people cross with the promotion of the show.
By supplementing new content to cross-market existing content, it allows for more considerate engagement for those already engaged, while drawing in those that have not engaged or been connected with the content yet.
Episode 80 is titled. “Wait What Really OK Podcast 80th Episode and Podcast Content Audit.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Wait What Really OK Podcast 80th Episode and Podcast Content Audit.
Canva makes branding easier for your online content and posts.
The Brand Messaging Podcast Wait What Really OK Episode 79 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about Canva and his design story that has applied to his brand.
Canva is drummer friendly. Not trying to knock drummers, and I was one. This free website tool that also has a paid and upgraded service allows any business in any arena to create a better appearance with graphics, content and a lot more.
From Instagram posts to video headers, from social media avatars to social media heads and everything in between, Canva delivers a chance for you to apply ideas in an easy to use format with tools that make sense to the beginner and to the advanced.
Even the initial applications of ideas you can explore and then pass on to a professional, Canva can be a connector between describing what you want by putting together a basic design yourself and then passing it on to someone that can take it to the next level.
On this same coin, a solid well-branded logo from a designer can easily be applied to a variety of different promotional and content pieces with Canva. And as proof of concept of this and practicing as I preach, you can see Canva on all my social media sites and almost every piece of content supporting my Podcast Wait What Really OK.
Episode 79 is titled “Canva makes branding easier for your online content and posts.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Canva makes branding easier for your online content and posts.
How do you create a brand foundation? Knowem.com is an early step.
The Brand Messaging Podcast Wait What Really OK Episode 78 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning.
In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation.
From using free online tools like Knowem.com to do your research and due diligence in the similarities in look, feel and even phrasings, the strongest steps made to build the most solid foundation will allow you to start your brand from the most stable place.
So, how do you create a brand foundation? Knowem.com is an early step to take just as working to define the brand from look to feel to the written word. Why go backward? Set it up right to fuel it to move forward and upward effectively and professionally.
Episode 78 is called “How do you create a brand foundation? Knowem.com is an early step.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you create a brand foundation? Knowem.com is an early step.
How do you promote spirituality with honorable engagement? The Brand Messaging Podcast Wait What Really OK Episode 77 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the idea of branding with honor and engagement for churches, synagogues and other religions.
From fighting an array of negative connotations to pushing people in ways they don’t need to be pushed, promoting connection, attendance and opportunities in religion has to come from a more inviting place.
Redundant invitations with excessive pressure and adding guilt in to the mix is not the way to go. By bringing in humility, humor, information and breaking down the misunderstandings with out the lecturing vibe is a great starting point.
In the middle of messages that are no longer heard, how do you promote spirituality today? The short answer is to brand that message with honorable engagement and a greater level of honor.
Adjusting the message to address the perceptions can help to authenticate the messaging with better intentions and the chance to create more connections.
Episode 77 is called “How do you promote spirituality with honorable engagement?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you promote spirituality with honorable engagement?
Where is your donation going and how much is going to charity?
The Brand Messaging Podcast Wait What Really OK Episode 76 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the holidays, the giving spirit and the realities of many charities, charitable events and the breakdown of how much of your dollar is actually going where you think it is.
Digging in to the question and the often unfortunate answers addressing charities and those charity events that seem to show up even more often during the holiday times.
Where is your donation going and are you sure the right amount is going where it should? Now, every non-profit and event has an overhead and costs, but there are a lot of events and non-profits that are practicing some shady approaches that leave a limited amount of your donation or you gift going where you want it to go.
By practicing that extra amount of due diligence and looking into the non-profits and the events you are giving to or taking a part in, you can make sure that the money you donate has the highest percentage of making the highest percentage of it en route to where it belongs.
Episode 76 is called “Where is your donation going and how much is going to charity?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Where is your donation going and how much is going to charity?
How do you brand your bar or restaurant everyday cost effectively?
The Brand Messaging Podcast Wait What Really OK Episode 75 hosted by Brand Messaging Strategist Loren Weisman. Loren talks about how bars and restaurants can brand, market and promote that much more cost effectively and efficiently every single day.
Too many self proclaimed marketing gurus and experts are out there telling restaurants and bars that they have to spend a small fortune to correctly market and promote, yet they don’t include the information about how internal branding, marketing and advertising can not only take place, but become incredibly effective.
How do you brand your bar or restaurant? By putting together a simple plan to build up and reinforce your brand, your message and your specials in a way that not only engages your existing audience while expanding to new customers, but is also something that can be done internally saves time, money and headaches.
Take a greater initiative to expand your message with out expanding your costs.
Episode 75 is called “How do you brand your bar or restaurant everyday cost effectively?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you brand your bar or restaurant everyday cost effectively?
How do you navigate the music industry when you are going blind? The Brand Messaging Podcast Wait What Really OK Episode 74 hosted by Brand Messaging Strategist Loren Weisman. Loren talks with Derrick Boudwin about his music, his eyes and his thoughts on going blind. Yes, not a play on words, the guy is going blind.
How do you navigate the music industry, a family, a speaking career and for that matter, the world as you are going blind? Derrick Boudwin shares his thoughts and answers in the middle of an experience that is still unfolding every day.
His story mixes motivation and inspiration with the realities of what he has to face every day. For those in the middle of a journey, his words resonate as his story and journey are also unfolding at the same time.
More about Derrick Boudwin, his music, his speaking and other information at http://boudwinmusic.com/
Ep 74 is titled “How do you navigate the music industry when you are going blind?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you navigate the music industry when you are going blind?
Time management for your branding and marketing to-do lists. The Brand Messaging Podcast Wait What Really OK Episode 73 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks organization and making little amounts of time for the big projects over time.
Between the mixture of those that make out that working a certain number of hours means they are being effective to those that feel they need hours straight to work on a project instead of working on it in small segments and bits of time, time management for your branding and even your sanity can be a challenge.
In this episode, I am not presenting an all-around answer but bringing to the table a few concepts and thoughts to apply in order to be that much more effective with the time you have and the work you have to do.
Your strategy in time management for your branding, for your workload and for your profit is key. Bringing some patience to the table and realizing that it will never be the perfect time to be able to work on a given project for as long as you want, the whole, spread it out and work on it some each day instead of pushing it out can be a great move.
Episode 73 is called “Time management for your branding and marketing to-do lists.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Time management for your branding and marketing to-do lists.
Why failure is an option and why are we so afraid of failure? The Brand Messaging Podcast Wait What Really OK Episode 72 is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the taboo of failure and the positive aspects of failure.
In this day of nothing but positives and this idea that failure is not an option, in many ways that makes no sense. We are overloaded with motivation that delivers no information. Failure is only seen as a negative that we can’t accept. But what about the failures where one learns exactly what went wrong and how not to repeat it again? What about the idea of why failure is an option when you can only gain an understanding from a negative result?
The idea is not to accept failure, but more so to learn from it. In many ways, more can be learned and understood from things that went wrong over things that simply went right.
Episode 72 is called “Why failure is an option and why are we so afraid of failure?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Why failure is an option and why are we so afraid of failure?
Why would you hire a branding strategist to help you with a book? The Brand Messaging Podcast Wait What Really OK Episode 71 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the extra piece to bring to the creation of your book while you are writing it.
In the writing phase of books, all too often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the end of the book and marketing the book once it comes out. Why would you hire a brand strategist to help you with your book? So you can write, market, brand and plan the release that much more effectively and productively.
To align and define the brand as you are writing the book and while it is being put together can allow you for greater opportunities, more media coverage and a better level of penetration and endurance for sales, opportunities and promotion after it is released.
Episode 71 is called “Why would you hire a branding strategist to help you with a book?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Why would you hire a branding strategist to help you with a book?
What is Brand Strategy Discovery? A core element that many miss. The Brand Messaging Podcast Wait What Really OK Episode 70 is hosted by Brand Messaging Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding.
Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating.
What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others.
Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
What is Brand Strategy Discovery? A core element that many miss.
Does your online content need room service and housekeeping? The Brand Messaging Podcast Wait What Really OK Episode 69 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about items you might want to update, delete and fix online.
Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures and other items already up.
Taking the time to look up and look through the past can help those first connecting with your past to have a better chance of connecting with you in the present. The assumption that many make thinking that a first impression won’t be made and once they look at something new, they will be impressed… is a very dangerous one to make.
Look into what can come down, what can be updated, redirected or adjusted to allow your brand, your message, and your knowledge to shine.
Ep 69 of Wait What Really OK is called “Does your online content need housekeeping and some updating?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Does your online content need room service and housekeeping?
What is the worst podcast ever? Well, this is my worst episode ever. The Brand Messaging Podcast Wait What Really OK Episode 68 is hosted by Brand Messaging Strategist Loren Weisman. Loren delivers a gabbing dumpster fire of an episode.
On little sleep and making little sense, Loren talks about how not all content has to be perfect and how well branded content, even if it is not the best, can still help to promote better content you have.
It is not about perfect, and this episode is far from perfect, but it gets the point across about continuity and the editorial calendar. With this podcast in a template form, it was easy to slide in the audio and adjust the visual and written to get it up quick.
What is the worst podcast ever? I’m not sure, and I hope it is not Wait What Really OK, but this is far and away the worst episode ever.
Episode 68 of Wait What Really OK is called “What is the worst podcast ever? Well, this is my worst episode ever.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
What is the worst podcast ever? Well, this is my worst episode ever.
When should you ask for a sponsorship or endorsement deal? The Brand Messaging Podcast Wait What Really OK Episode 66 is hosted by Brand Messaging Strategist Loren Weisman. Loren digs in to the misconceptions and misunderstandings surrounding sponsorships and endorsements.
Too many people and businesses jump the gun when they go after sponsorship or endorsement deals? It comes off like a one way situation and selfish too.
Look to situations where it is mutually beneficial and what you provide for them in exposure or marketing would benefit them a great deal. Otherwise, why should they support you, if you are only looking to get support from them and not bringing much to the table?
Episode 66 is called “When should you ask for a sponsorship or endorsement deal?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
When should you ask for a sponsorship or endorsement deal?
Brand Strategist Speaker Talk Title Sheet for me. Do you have yours? The Brand Messaging Podcast Wait What Really OK Episode 65 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about his talk titles and how to create your own if you are a speaker.
Short videos are great and something in your bio that says you also speak can work for some, but do you have a talk title sheet as well as a more detailed outline to show people what you talk on and the bullets in the talk helps.
From getting the gig to helping them market the gig, these sheets can be a big factor in getting you that speaking date while also helping to market to that many more people about what you are speaking on.
Make it easier on everyone and give them the tools and information to make booking you as a speaker a strong choice. And on the same note, if you can’t create these documents or have to fake this information, you might not be ready to be a speaker on a given topic quite yet.
Episode 65 is called “Brand Strategist Speaker Talk Title Sheet for me. Do you have yours?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Brand Strategist Speaker Talk Title Sheet for me. Do you have yours?
When is the best time to buy a car? Overused marketing pitches. The Brand Messaging Podcast Wait What Really OK Episode 64 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about those sale and marketing tactics that are used over and over again.
Have you ever experienced those ads that come on saying the best time to buy a car is now, only to hear the same basic advertisement a month later? This overused, overhyped and over done tactic is losing steam and annoying people more and more.
This is one reason why avoiding this tactic and working to strategize a message that can branch out over time and not sound redundant or repetitive will serve you better while helping to keep those engaged longer.
It also aligns with avoiding some of those same selling images too often as well. From the words, you use, to the images to the videos and everything else, work to keep it fresh, while you share the same foundational message.
Episode 64 of Wait What Really OK is called “When is the best time to buy a car? Overused marketing pitches.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
When is the best time to buy a car? Overused marketing pitches.
Is social media causing bad self-esteem and self-worth issues? Brand Messaging Podcast Wait What Really OK Episode 63 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses some thoughts when it comes to the effects of social media.
In a world where so many present an unrealistic version of themselves on social media, it's no wonder self-esteem has taken a dip. In this presentation that is not completely true, it can put pressure on many to try to live up to lies and these false claims that have either not been achieved yet or are very far off.
This self-pressure to appear happy, successful, professional and experienced is hurting more than helping. it is causing many to find themselves lying more to cover up earlier lies and only hurting their reputations as they are found out to not be telling the truth.
The best answer is to find, present and live in a true, humble and honest place. Yet, for many the lies and the pretend seem to be more comforting. Weird, right?
Episode 63 of Wait What Really OK is called “Is social media causing bad self esteem and self worth issues?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Is social media causing bad self esteem and self worth issues?
Becoming a more effective speaker with authenticity and authority. The Brand Messaging Podcast Wait What Really OK Episode 62 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses a few simple tips and applications to apply to your speaking engagements.
While there are many so-called speaking coaches and groups that help to make you a better speaker, many of them only help to create a contrived and templated style of public presentation. In this world of anyone can become a speaker, it misses out the authority and validity on what can be spoken on.
The first step before anything else is to have the knowledge, experience, and authority on a topic to deliver it. This is rooted in the right information and not tone, hand gestures or audience engagement. This also contradicts the statement that anyone can be a speaker because if you don’t have a strong message, experience, and knowledge in a given subject, you don’t need to be speaking on that topic.
If you have the knowledge, authority, and expertise to speak, then organizing the message, your brand, and your presentations can make all the difference in getting hired and hired again.
Have the knowledge, authority and expertise to speak, then this episode is for you. If you lack those three pieces, then get those elements in place before trying to present what you don’t have yet.
Episode 62 of Wait What Really OK is called “Becoming a more effective speaker with authenticity and authority.”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Becoming a more effective speaker with authenticity and authority.
How do you make a crowd funding campaign succeed for your vision? The Brand Messaging Podcast Wait What Really OK Episode 61 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about crowd funding and the considerations to keep in place when starting a campaign.
Setting up an effective crowdfunding campaign takes planning with a focus on the perception and marketing of that campaign. All too often people jump the gun, do not prepare and forget to strategize the plan.
How do you make a crowd funding campaign succeed? By planning it out from the right budget to the right rewards and keeping in mind the three audiences you need to engage. It goes well beyond a donation and it is key to keep those that donated engaged.
If you need help planning and strategizing a crowd funding campaign, feel free to connect with me at any of the links below. Let's discuss the best plan of action to bring your vision to life.
Episode 61 is called “How do you make a crowdfunding campaign succeed for your vision?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
How do you make a crowdfunding campaign succeed for your vision?
What does a brand messaging strategist do to create media endurance?
The Brand Messaging Wait What Really OK Podcast Episode 60 is hosted by Brand Messaging Strategist Loren Weisman. Loren dials in to the ideas around creating a stronger media endurance for brands.
A great deal of brands lift off or are launched before they are ready. And while those brands can get a boost upon launch, they tend to not go that high and quickly crash in to obscurity.
In building the brand, going deeper in to the product or the person, their past, their influences, comparisons, knowledge and background, it all opens up a greater deal of possibilities for media exposure, interviews and no cost promotional endurance options.
What does working with a brand strategist do for your brand and for your media endurance? It can do a great deal to assist in keeping your messaging fresh and extended for a greater endurance in the media.
By organizing your foundation for all the options of both content and promotion, you allow yourself a wider reach with more chances to convert media to sales.
Episode 60 is called “What does a brand messaging strategist do to create media endurance?”
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
What does a brand messaging strategist do to create media endurance?
What is the difference between intention and perception online?
The Brand Messaging Podcast Wait What Really OK Episode 59 is hosted by Brand Messaging Strategist Loren Weisman. Loren discusses the yin and yang of intention and perception.
While some have all the best intentions, the perception surrounding the delivery and presentation can come off completely different than intended.
When you think about what you are saying and how it could be misread and misinterpreted, you can align your message to reach the most people the way you want.
This isn’t about making your message perfect for everyone. Cause, well, that's impossible. But taking that extra
If someone had a client that was able to spend a fortune on a project and you use them as a highlight to show someone who has a limited budget, isn’t hat a little questionable? Yes, you did the work, but it was under different parameters.
Episode 59 is called What is the difference between intention and perception online?
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
What is the difference between intention and perception online?
Practicing the concepts you preach allows for better trust and proof.
The Brand Messaging Podcast Wait What Really OK Episode 58 is hosted by Brand Messaging Strategist Loren Weisman. Loren digs into the concepts around practicing what you preach by practicing the concepts you preach.
All too often people explain what they can do for you; they have not been able to do it for themselves. When it comes to branding, marketing, promoting and other areas of strategy and development, many will give the most shining examples that don’t consist of the full truth.
If someone had a client that was able to spend a fortune on a project and you use them as a highlight to show someone who has a limited budget, isn’t that a little questionable? Yes, you did the work, but it was under different parameters.
Practicing the concepts you preach allows for better trust and proof is the title of Episode 58.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Practicing the concepts you preach allows for better trust and proof
Why should I stop saying certain words when it comes to sales?
The Brand Messaging Podcast Wait What Really OK Episode 57 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about the words that we should all be removing from our sales and pitches both verbally as well as in written materials. These should also be removed from our social media posts and especially the headlines.
We are in a war of words with so many overused and fluff words that have become so commonplace and oversaturated. By putting bin that extra effort to remove the words that are overused and work our pitches, headlines, and discussions with a greater authenticity and authority, it can help to stand out in a sea of junk.
On top of it, you have many people using these words and phrases to cover up what they don’t know. So why should I stop saying certain words and phrases? Because I want my message to be taken seriously and heard authentically. I believe you would want the same.
Why should I stop saying certain words when it comes to sales? is the title of episode 57.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Why should I stop saying certain words when it comes to sales?
I am sorry things suck. But suck it up. Personal problem posting.
The Brand Messaging Podcast Wait What Really OK Episode 56 is hosted by Brand Messaging Strategist Loren Weisman. Loren talks about those that talk too much about personal problems online. While sharing certain problems can be one thing, there are so many that are sharing way too many issues and hurting their online foot print. Not to mention, it just comes off like that Alexander and the horrible, terrible, very bad day… everyday!
Finding a happy medium between sharing a few thoughts, rants or issues and just making everyday a sob fest needs to happen. Otherwise that whole “Bye Felicia” experience is going to come out in full force with your existing contacts.
Then when you think about potential new customers or people connecting with you for the first time. Would you really want some one to see just how awful things are, how unfair people are, how nothing is working for you? And on that same note, how could that possibly make them want to work with you?
I am sorry things suck and I am not saying to present something that is picture perfect and false. But, having a little privacy and keeping the professional that much more professional will drive better results.
While I am sorry things suck, you can make them suck that much less by not coming off like a whiner, complainer or someone that is negative all the time.
Buck it up. Suck it up. And move on up.
I am sorry things suck. But suck it up. Personal problem posting is the title for episode 56.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
I am sorry things suck. But suck it up. Personal problem posting.
Motivation without information? Inspiration without an action plan?
The Brand Messaging Podcast Wait What Really OK Episode 53 is hosted by Brand Messaging Strategist Loren Weisman. Loren revisits the life coach problem and the problem that so many life coaches are causing those that buy in to their pitches.
It's the new magic elixir and yet as old as the earliest self help books, these life coach, business coach types that have all the answers to business, while never having been successful in business themselves.
There are a select few that motivate as they inform and inspire as the direct. These are the ones to look to, connect with and work with. Just take the time to research those that claim to have all the answers and look for how they have applied those answers for others and themselves.
Motivation without information? Inspiration without an action plan? is the title of episode 53.
This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: fishstewarding@gmail.com
Ph: 001-407-614-7446
https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Motivation without information? Inspiration without an action plan?
When should I join a business networking group? Networking tips. EP52.
Wait What Really OK Podcast Episode 52 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman digs in to joining business networking groups as well as a few observations, ideas and issues that can help over the long term.
After joining a few business networking groups, I have noticed a few themes and approaches that can work well and a few others that are poisonous to any success. From how you pitch to how you connect, those details as well as the delivery can make all the difference.
When you see business networking groups as a tool to help yourself while helping others, you can find that many more connections, opportunities and options. If you are making it all about you, you might not find the benefit at all.
When should I join a business networking group. Networking Tips? Ep 52 of the Wait What Really OK Podcast is available on iHeartRadio.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How is the million dollar mindset bad? What are you looking at?
Wait What Really OK Podcast Episode 51 hosted by Brand Messaging Strategist and branding speaker, Loren Weisman asks why some admires certain millionaires and is it for the right reason and the right inspiration.
Some just seem to think that some one that is a millionaire is somehow magical and that is the goal. But when you look deeper, is the mindset of how that person made their money or received their money really how you want to operate?
Are you in the mindset that suits your needs, your morals, your drive and your dreams? Or are you taking on a mindset that is something that has nothing to do with you? Choose the mindset and the directions that will work for you and work the right way…as well as the legal way!
How is the million dollar mindset bad? What are you looking at? Ep 51 of the Wait What Really OK Podcast is available on iHeartRadio.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
The once I get in front of someone scenario and generating a real lead.
Wait What Really OK Podcast Episode 50 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses the once I get in front of someone scenario and generating a real lead with people today.
This episode discusses the preliminary pieces from videos to audio pitches and explanations that can be helpful for your pitch or connecting with those you haven’t met yet. So many are focused on the idea of needing to be in front of some one, while preparing the materials to be able to easily send in short bits to open up doors and make a potential lead, an actual lead.
Have the pieces available to give people that introduction with out you there to build a starting connection so that when you meet, you can move forward faster.
The once I get in front of someone scenario and generating a real lead of the Wait What Really OK Podcast is available on iHeartRadio.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Why do we use words like love when we don’t mean them?
Wait What Really OK Podcast Episode 49 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman asks, Why do we use words like love when we don’t mean them?
What does love mean to you and in the overused usage of it, doesn’t that make it a little less? In a day over oversaturated words and the loss of impact in the meaning, its key to look at what we say in our pitches, our marketing and our sales.
Are we just coming off like everyone else or would it be better to take a little more time to make the pitch, the bio, the tagline or the message have that much more of an impact?
The attention to detail in the words you use and the words you choose can create that much better of a connection, engagement and professionalism for you, your service or your company.
Why do we use words like love when we don’t mean them? Episode 48 of the Wait What Really OK Podcast is available on iHeartRadio:
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Have you come to terms with your terms and conditions? WWROK Ep48
Wait What Really OK Podcast Episode 48 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman asks, Have you come to terms with your terms and conditions?
A major element that is overlooked all too often in website and even business sets ups are the details of the terms and conditions. It goes beyond that too. From the privacy policy to limitations of liability, intellectual property policies to delivers and returns, they are all crucial to have in place.
Like insurance and other preventative maintenance measures, many only add them or get them after something goes wrong. Still, in a world of ambulance chasing lawyers and people ready to sue at the drop of a hat, it is the best move, the safest move and smartest move to get these pieces together and in place today.
Have you come to terms with your terms and conditions? Episode 48 of the Wait What Really OK Podcast is available on iHeartRadio
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Do I really need to be an entrepreneur? Do I need my own business? WWROK Ep46
Wait What Really OK Podcast Episode 46 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman asks a simple question. Do I really need to be an entrepreneur?
In a day where it seems if you are not trying to be the biggest and best thing ever, then you are nothing.
And this is flat out sad.
Way too many people are making up hype they can’t back up to claim they are doing things they haven’t and know how to do things they can’t do. All while presenting a false success that they have never achieved, which somehow they can magically show everyone else how to do.
The muddying of the business waters with all these serial entrepreneurs, experts, consultants, coaches, guides, gurus and what ever else is the flavor of the month term has gotten out of hand.
With certified courses to teach you how to teach things you haven’t learned, it makes it even worse.
Do I really need to be an entrepreneur? Do I need my own business? WWROK Ep46 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Why is real estate marketing not working for so many on social media? WWROK Ep45
Wait What Really OK Podcast Episode 45 hosted by Brand Messaging Strategist and branding speaker, Loren Weisman talks with Jillian Von Ohlen about the problems with conversions when it comes to real estate marketing online and on social media.
In this episode, we discuss common issues as well as present strategies and approaches that can be used to stand out and compound for conversions instead of push people away.
More about Jillian Von Ohlen, The Von Ohlen Team Real Estate Specialists that work with Keller Williams Realty of the Treasure Coast can be found at http://treasurecoasthomeseeker.com/
This episode is sponsored by The Treasure Coast Real Estate and Trade Expo 2017. Visit the website at: http://tctradeexpo.com/
Why is real estate marketing not working for so many on social media? WWROK Ep45 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker at https://www.spreaker.com/user/lorenweisman/why-is-real-estate-marketing-not-working
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How does The Last Ring Home relate to many baby boomer stories? WWROK Ep44
Wait What Really OK Podcast Episode 44 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman talks with Minter Dial about his book and documentary film, The Last Ring. Beyond the book and the film, the message here is something many baby boomers can relate to or for that matter, almost anyone that has let things go but always wanted to find out more.
More on The Last Ring Home: A POW’s Lasting Legacy of Courage, Love, and Honor in World War II from Minter Dial can be found at http://thelastringhome.com/
This episode is sponsored by The Treasure Coast Real Estate and Trade Expo 2017
To become a sponsor or an exhibitor at the event: Email tctradeexpo@gmail.com or visit: http://tctradeexpo.com/ today.
How does The Last Ring Home relate to many baby boomer stories? WWROK Ep44 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker at https://spreaker.com/user/lorenweisman/how-does-the-last-ring-relate
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Have we all become too sensitive and too damn politically correct? WWROK Ep43
Wait What Really OK Podcast Episode 43 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman talks with Dominic DiGiorgio about how easily offended everyone has become these days and how it is hurting more than helping. And to be clear, it is not about not being respectful… We are talking about how it is impossible not to offend someone these days.
Dominic DiGiorgio AKA “Dom The Coffee Guy” and Loren Weisman dig in to this over sensitive world of PC. There is a fine line between being honest and being disrespectful. And unfortunately with many people not knowing the difference, they are feeling offended by anything and everything. "Being offended is subjective. Whats wrong with being offended?“ - Steve Hughes.
This episode is sponsored by The Treasure Coast Real Estate and Trade Expo 2017
To become a sponsor or an exhibitor at the event: Email tctradeexpo@gmail.com or visit: http://tctradeexpo.com/ today.
Have we all become too sensitive and too damn politically correct? WWROK Ep43 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Who can people compare you to? Relatable branding for your marketing. WWROK Ep42
Wait What Really OK Podcast Episode 42 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses the concept of relatable branding and how it can supplement your marketing by making better initial and vicarious connections.
It might almost sound like a joke but who can you be compared to both inside and outside of your business? Think about a wider approach to connect people to what you do, who you are as well as what and who they remind you of.
Too many people get caught up in the idea of not wanting to be compared to anyone else, while it can actually open a door and start a connection whether serious, humorous or just familiar.
This episode is sponsored by The Treasure Coast Real Estate and Trade Expo 2017
To become a sponsor or an exhibitor at the event: Email tctradeexpo@gmail.com or visit: http://tctradeexpo.com/ today.
Who can people compare you to? Relatable branding for marketing. WWROK Ep42 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker at https://spreaker.com/user/lorenweisman/who-can-people-compare-you-to
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Why I am scared of most life coaches and why you should be too. WWROK Ep41
Wait What Really OK Podcast Episode 41 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman discusses the concept of the life coaching methods that are far from helpful and don’t deliver the results or the conversions in the long term.
Digging a little deeper in to the concept of life coaching and how the bigger percentages of life coaches are hurting more than helping, we dig in to the questions, the answers, the results and the issues that show up all too often with those that really have no place in coaching.
While this is not true for every single life coach and their are a small percentage that can be that effective and be a part of delivery the results, this is a scary world that is being taken over by those that have never been able to do anything for themselves or effectively work for others. Yet, somehow they have all the answers and all the methods for everyone.
This episode is sponsored by The Treasure Coast Real Estate and Trade Expo 2017
To become a sponsor or an exhibitor at the event: Email tctradeexpo@gmail.com or visit: http://tctradeexpo.com/ today.
Why I am scared of most life coaches and why you should be too. WWROK Ep41 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How many people see my posts? The reality of visibility online. WWROK Ep38
Wait What Really OK Podcast Episode 38 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, delivers an overview on your online and social media views.
Thinking about the question itself and resetting your mind to creating the posts that the most people would want to engage with is a better place to start from. As you think more toward creating a plan around the content that you create to invite, communicate and connect with your three audiences, you build a better way to draw people in.
If you need help with this type of content strategy or brand precision marketing, I am running a holiday special for a service that ties in to these concepts. For more info or to sign up, visit: http://leveragingsmart.com/holiday-consulting-package-special/
This episode is sponsored by eSigns. Where everyone saves on signs.
Anyone who uses the promo code WAITWHAT will receive 10% off their order.
Visit https://esigns.com/ for more info.
How many people see my posts? The reality of visibility online. Ep38 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How did the SEO chicken cross the road to reach the conversion side? ep37
Wait What Really OK Podcast Episode 37 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman features special guest, Jon Rognerud. This guy is one of the most sought-after SEO and Digital Marketing Expert out there.
He has been creating and building online programs in B2B and B2C markets, from technology, software, financial services and real estate for over 15 years.
On this episode we dig in to Search Engine Optimization, best practices, worst practices and simplifying concepts that are all too often pushed over peoples head by those that don’t even understand get it, themselves.
His down to earth approach, experience, knowledge and proof of concept has built a career as a top level business management consultant to both large and small businesses around the world.
You can find out more about Jon Rognerud, his consulting, his books and his concepts at http://jonrognerud.com/
This episode is sponsored by eSigns. Where everyone saves on signs.
Anyone who uses the promo code WAITWHAT will receive 10% off their order.
Visit https://esigns.com/ for more info.
How did the SEO chicken cross the road to reach the conversion side? ep37 of the Wait What Really OK Podcast is available on iHeartRadio or here on Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Why should you listen to Ed Verner about music, business and life? ep36
Wait What Really OK Podcast Episode 36 hosted by Brand Messaging Strategist and Branding Speaker Loren Weisman features Ed Verner this week.
In a world where people seem to be overnight instant experts that have all the answers and yet all of those answers tend to be the wrong, guys like Ed Verner stand out in a big way.
While Ed is neither a life coach or consultant, his wide array of experiences, successes and failures have given his the knowledge that makes the difference when people choose to listen to him. As an investor, a businessman, a musician, and much more, Ed has lived many lives and worn many hats.
He sets the example for what people need to look for in a coach, a mentor, a consultant or a teacher by being someone that has actually been there, done that and worked across a wide array of budgets, egos and scenarios.
This makes for much better information over someone fresh out of the gate, guessing or claiming broad facts that applied to a specific situation to everyone and every budget.
This episode is sponsored by eSigns. Where everyone saves on signs.
Anyone who uses the promo code WAITWHAT will receive 10% off their order.
Visit https://esigns.com/ for more info.
Why should you listen to Ed Verner about music, business and life? ep36 of the Wait What Really OK Podcast is available on iHeartRadio or here on Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
What is the best fitness infomercial? Do we really need another one? Ep34
Wait What Really OK Podcast Episode 34 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, talks health, cardio, weightlifting and fitness with Elite Physiques Manager and Owner, Chris Gurny.
25 years in the health and sports industries spanning baseball to bodybuilding as well as anatomy and physiology to physical therapy and nutrition, has all culminated in to Chris Gurny’s personal training approach, bringing the widest array of the most effective health and wellness variables for each person and their personality.
Chris talks about the realities, the myths, the truths and the honest of being fit. Health and wellness is not a one size fits all, cookie cutter model like many have tried create in the fitness industry. He also discusses his Personifit method.
Avoiding motivation with out information and delivering facts while adjusting his approach to each client, their personality and their individual needs, Gurny brings a refreshing message, methodology and action plan to every one he works with.
This episode is sponsored by eSigns. Where everyone saves on signs.
Anyone who uses the promo code WAITWHAT will receive 10% off their order.
Visit https://esigns.com/ for more info.
What is the best fitness infomercial? Do we really need another one? Ep34 of the Wait What Really OK Podcast is available on iHeartRadio or Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How do you choose a mattress that will be the best for your needs? Ep33
Wait What Really OK Podcast Episode 33 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, talks Purple, mattresses, sleep, marketing and branding with two of the marketing geniuses at Purple.
Between an outstanding product that was developed and launched in the best way possible, mixed with outstanding marketing and creating a niche, this company did not take the “if we build it, they will come approach.”
The Purple brand and message is as informative and educational as it is funny. Purple is not only the company you want to buy your mattress, your pillow and your seat cushion from, it is also a company that is taking some of the best approaches in the marketing world of today that you should take note of and follow suit.
Purple, its products, its team, its marketing and its model are something to be inspired by. They truly are standing out in the best ways and offering the best solutions for sleep too!
How do you choose a mattress that will be the best for your needs? Ep33 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)********
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts:
What is the worst episode ever of Wait What Really OK? This one! Ep32
Wait What Really OK Podcast Episode 32 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, delivers the worst episode ever.
With a hurricane about to bear down and power loss coming, I moved out my interview with Dan from Purple and replaced it with a filler show for iHeartRadio to keep the continuity.
While its far from my best episode and easily the worst, I still wanted to have something go up on Monday.
What is the worst episode ever of Wait What Really OK? This one. Ep32 of the Wait What Really OK Podcast is available on iHeartRadio or on Spreaker at: https://spreaker.com/user/lorenweisman/what-is-the-worst-episode-ever-of
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How brand precision marketing works for lawyers and legal groups. Ep29
Wait What Really OK Podcast Episode 29 hosted by Brand Messaging Strategist and Branding Speaker, Loren Weisman, shares a few pointers, tips and tools to apply a better approach for marketing when it comes to the legal beagles.
Brand Precision Marketing works with Lawyers and Legal groups when the idea of telling people they can trust you is exchanged with an editorial calendar designed to share content, enhance the brand and compound the recognition and optimization.
The information, recognition, and engagement in free tips, hints, tricks and first steps will make the conversion to clients that much easier as those that already have been clients will continued to stay connected with you.
This works worlds better than continually requesting trust, pushing the sell and using fear as a factor to bring in a client.
How brand precision marketing works for lawyers and legal groups? Ep29 of the Wait What Really Ok Podcast is available on iHeartRadio or on Spreaker at: https://spreaker.com/user/lorenweisman/how-brand-precision-marketing-works
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How do you market a podcast? A digital endurance proof of concept. Ep26
Wait What Really OK Podcast Episode 26 hosted by brand messaging strategist and branding speaker, Loren Weisman, outlines the basic concepts around creating, marketing or rebranding a podcast to reach the widest audience possible.
This episode covers and explains the ideas, methods and application of how I built my podcast and how it has reached the audience and the optimization over the 25 previous episodes.
From taking a digital endurance approach with supplementing content that includes videos, blogs, links and images to focused keyword phrase approaches, this episode covers the strategy behind this podcast. In turn, also sharing how these ideas can help your existing podcast or how you can use these elements to start up a podcast.
This week, Leveraging Smart is sponsoring the How do you market a podcast episode. You’re Smarter than you think, make it work for you. More at: http://leveragingsmart.com/
How do you market a podcast? A Digital Endurance proof of concept. Ep26, of the Wait What Really Ok Podcast is available on iHeartRadio.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How much time should I spend creating content for the best results? Ep20
Wait What Really Ok Podcast Episode 20 hosted by Brand Marketing Strategist and Branding Speaker, Loren Weisman, digs in to the questions around how much time and effort should be put in to creating content for the best results.
From scheduling time in your content kitchen to not needing to make every meal of content a five start experience, the idea of long term, sustaining nourishment is much better than making an amazing meal once a week.
Aligning templates, editorial calendars and the occasional use of videographers, photographers and editors can be useful, but still, the consistent content coming from you on a regular basis ********
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
How to call someone out online without getting yourself in trouble. EP5
(sorry bout the bad sound today. A rough storm making things a touch icky audio wise!)
Wait What Really Ok Podcast Episode 5, hosted by Brand Messaging Strategist and branding speaker, Loren Weisman, talks about the safest and best ways to report a business or person that has scammed you, done you wrong or has disappeared with out making an effort to compromise, resolve or take responsibility.
While you may want to shout to the world how you were wronged, what went wrong and how you feel about a certain business or person, there can be consequences to those actions.
Keeping calm, staying patient and creating an organized plan can help to limit additional issues and get the word out the right way about how you were wronged.
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)
Do you believe the hype? Advertisements, Infomercials & Paid Spots. EP2
Wait What Really Ok Podcast Episode 2, hosted by Brand Messaging Strategist and branding speaker Loren Weisman, explores some of the approaches of radio, television and online sponsoring and advertising of products, businesses, and people.
Digging a little deeper and asking the question not only of do you believe the hype, but what reason do you actually have to buy in?
Host Loren Weisman is a brand messaging strategist and branding speaker with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren Weisman Brand Messaging Strategy Services
207 West Plant Street
Winter Garden, Florida, 34777-0991
brandmessagingstrategy@gmail.com
For some thoughts, tactics, tips and views from Loren or to book a session or package, consider stopping by any of these links:
Blogs: https://lorenweisman.com/
Podcasts: https://gopod.me/waitwhatreallyok
Videos: https://youtube.com/lorenweisman/
Pictures: https://instagram.com/lorenweisman/
More Links: https://linkkle.com/lorenweisman
Services: https://lorenweisman.com/brand-messaging-strategy-services/
Music Credits: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
Music Credits: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI)