Business Growth: Recent Episodes
Spencer Shaw
Spencer Shaw interviews business owners about what it takes to run and grow a business. These aren't conversations about raising millions of capital or scaling to become the next billion dollar venture. Our message is for normal, hard working people that want insights to grow their part-time or full time business.
Explore the gap between capturing attention and genuine business acumen, focusing on the often-missed distinction between visibility and viability. Learn to distinguish between mere noise and true depth in the digital age, seeking leaders who deliver real value beyond getting noticed.
The delicate balance between accelerating growth and consolidating gains in entrepreneurship. Learn why speed is crucial for gaining rapid feedback, allowing informed decisions on when to scale up or refine strategies.
Discover how artificial intelligence (AI) revolutionizes business growth by driving efficiency and fostering innovation. Learn practical strategies to integrate AI across customer service, market analysis, operational tasks, and personalized experiences.
Unlock competitive advantage through creative pricing strategies that align with customer success and drive profitability. Learn how skipping free trials, embracing recurring revenue, and pricing based on customer outcomes can transform your business, creating strong, lasting relationships and stabilizing cash flow.
Discover how consumer insights fuel innovation by shaping products that truly meet market needs. Learn from a real-world example where simplifying a tech app in response to freelance needs led to significant success, emphasizing the importance of engaging directly with consumers and being ready to pivot.
Master the mindset for innovation by expanding your vision beyond your industry. This episode illustrates how curiosity and openness to ideas from diverse fields can lead to breakthroughs.
Discover the transformative power of essentialism in business: focusing on what truly matters to achieve more with less. This episode shares the story of a startup founder who learned to streamline efforts for greater impact, showing how simplifying can lead to significant gains.
As a business owner, you know that access to capital is essential to keeping your business afloat and growing. But what are the best ways to get business credit? And what are the biggest mistakes that owners make when it comes to their credit scores?
In this episode, Spencer sits down with Gerri Detweiler, Gerri is an internationally recognized expert on personal and business credit and business finances and has been featured in major media outlets, courses, and podcasts. She talks about building your business credit even as a solo entrepreneur, as well as the different things to keep in mind when buying a business. Gerri also clears out the confusion on accessing capital, getting additional capital, and credit scores in the business world.
Who’s the Guest?
Gerri Detweiler is a writer, speaker, and author who’s passionate about helping small business owners and consumers make better credit and financial decisions through education and advocacy. She helped develop educational programs and materials to teach consumers and small business owners through website articles, print materials, radio, podcasts, courses, and videos.
Gerri’s specialties include personal credit, small business finance, and business credit education. She has written five books: Finance Your Own Business: Get on the Financing Fast Track (2016) with attorney Garrett Sutton; Debt Collection Answers: How to Use Debt Collection Laws to Protect Your Rights (updated 2014); Reduce Debt, Reduce Stress: Real-Life Solutions for Solving Your Credit Crisis (Good Advice Press, 2009); Invest In Yourself: Six Secrets to a Rich Life (Wiley), The Ultimate Credit Handbook (Plume 1993, rev. ed. 2003).
Episode Highlights
- Guest spotlight: Who is Gerri Detweiler?
- What are the confusions when it comes to accessing capital, getting additional capital, and the credit scores in the business world?
- Building your business credit even as a sole proprietor.
- What the DUNS number is and how important is it for your business?
- The differences between a personal guarantee and no personal guarantee and how it connects to having a business.
- What are the timelines that people should expect, especially if you’re a startup?
- The different things to keep in mind if you’re purchasing a business.
- How can you monitor your business credit to avoid identity theft and other issues?
- Expert advice: What are the simple ways to start building your business credit?
Links and Resources * Finance Your Own Business * https://www.gerridetweiler.com/ * https://www.nav.com/ * https://www.linkedin.com/in/gerridetweiler
Call to Action * List of credit card issuers that report to business credit: https://www.nav.com/blog/which-credit-cards-can-help-me-build-business-credit-25633/ * List of vendors that help build business credit: https://www.nav.com/resource/net-30-accounts/ * Get a free printed copy of Finance Your Own Business (with a free Nav account): https://corporatedirect.com/business-credit-reporting-tool-book/
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When it comes to taking your business to the next level, outsourcing is key. But with so many different moving parts, it can be difficult to know where to start. That is why FreeUp is here to help!
In this episode, Spencer welcomes Mackenzie Lepretre, the Director of Operations for the FreeUp Marketplace, a top-rated marketplace for businesses to find and connect with the best remote professionals. Together, they talk about the three big areas that all business owners should keep in mind when it comes to outsourcing. Mackenzie also narrows down what makes FreeUp different from other marketplaces and how business owners can benefit from their unique pre-vetting system.
FreeUp is committed to helping you find the right person for the job at a price that fits your budget. Since they vet all of their freelancers, you can be confident you're working with only the best talent.
Episode Highlights
- How outsourcing can help you grow your business
- What are the three big areas to keep in mind when outsourcing people
- What are the two routes to take when it comes to hiring
- Getting started: What are the two types of freelancers you can hire for your business
- What makes FreeUp different from the other marketplaces available now
- How you can get more context and details from the freelancer you’re working with
- What are the common mistakes people are making when it comes to hiring and managing freelancers
Links and Resources * https://freeup.net/ * FreeUp Report Template * Schedule a Meeting with a FreeUp Account Manager * https://www.linkedin.com/in/mackenzielepretre
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If I’m going to ask you now: What is your family tradition? What sets your family apart from others?
For today’s episode, Spencer excitedly shares all about the Family Wealth Manual. Inspired by Clint Fiore, Spencer shares why having a personal family manual can help families not only in growing their wealth but also in making better choices to grow their legacy and in avoiding decisions that could have negative consequences. Without a plan, you may make decisions that have negative consequences for your family's wealth.
Episode Highlights
- Who is Clint Fiore?
- Why you should create a family wealth manual
- Making a choice: What the consequences are of not growing your family, your legacy, and those around you
Links and Resources * https://twitter.com/ClintFiore/status/1548405621229174785
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Acquisitions are a great way for businesses to grow. They can help you expand your reach, increase your market share, and add new products and services to your portfolio. But acquisitions can also be complex and time-consuming, so it's important to be prepared before embarking on the process.
For today’s episode, Spencer talks about the huge role of acquisition in a business. He describes how going through the acquisition process can pose a lot of advantages in a business.
The next question is: Are you ready for an acquisition?
Episode Highlights
- How acquisitions are a part of a business growth
- What the acquisition process is
- How acquisitions can increase your multiple in intellectual property
- What the advantages of acquisition are
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As a business owner, you're always looking for ways to grow your business. Leverage is one of the most powerful tools you have at your disposal.
Spencer describes what the 4 C’s of leverage in a business are: Collaboration, Capital, Code, and Content. He shares how each of these plays a huge role in making a business grow and how you can start using them to leverage your business.
Episode Highlights
- Why Spencer loves learning from other people
- Who Alex Hormozi is
- What the 4C’s of leverage in a business are
- How you can get capital for your business
- What the no code rabbit hole means
- Content is essential: How you can find where that content is for you
Links and Resources * Alex Hormozi
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When faced with a problem, many people try to find the quickest and easiest solution. However, this may not always be the best option.
For today’s episode, Spencer proves how constraints can actually be used to help you grow. Constraints force us to focus and get the job done quicker and produce better more quality results.
Episode Highlights
- What solution does Spencer come up with when faced with a time constraint problem
- What happens when you try and solve a problem differently
- What the other constraints that cause problems are
- How friction creates the growth
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Age is just a number — Does it apply even when running a business?
Spencer proves his point about feeling young, vibrant, and youthful by sharing his recent experiences through his conversations with his mother and friend. He shares what most people want to feel in the product and project that they are involved in, as well as the changes when it comes to adding energy to a business and making it grow.
If you're in a business, you feel like it's stagnating, remember to breathe some life into them, breathe some life into that business, into those people, and it will yield such great results for you.
Episode Highlights
- Feeling young, feeling youth, feeling vibrant is important
- What people want to feel in the products and projects that they are involved with
- The challenge when it comes to adding energy to your business
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
How can a business grow and gather more customers in the long run? Other than marketing and advertising their business, one of the key ways to spread the word around is with five star reviews.
And that surrounds Spencer’s talk for today. He describes the lessons he’s teaching his employees every year: Through tips. Spencer also talks about how framing the review process works and how the persuasion framework can ensure your business continues to grow.
Episode Highlights
- Love-hate with iPad checkouts
- Spencer’s lesson to employees every year
- How framing the review process works
- The persuasion framework
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
For a business to be more profitable, creating additional revenue streams should be on top of any business owner’s list.
Creating multiple income streams should maximize your business’ potential.
Looking back at his vacation in South Mexico, Spencer shares the incredible business lesson he learned from his trip while meeting his taxi driver. He breaks down the different alternatives available to help in marketing a business. Spencer also talks about the other ways to add revenue in an existing business and how he was able to open up the taxi driver’s mind into unlimited possibilities.
Episode Highlights
- The incredible business lesson Spencer learned during his trip in South Mexico
- One of the last things that they want to take care of when out on vacation in an AirBnB
- The different alternatives to marketing their laundry business
- What the different ways to add revenue to your business are
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
To drive your team to fulfill your company’s vision, having an operator for your business is a must. If you’re a business owner, one of the key things you should look for is someone you can trust to help with your operation.
Spencer talks about not only about finding an operator, but also his own non-negotiables when looking for one. He also discusses why having an operator is essential and how you can see your business take off beyond what you could ever imagine, if there’s someone behind you.
Episode Highlights
- Finding an operator is not always the easiest
- What the end result can be if you’re finding your fulfillment in life and your meaning through your business
- The non-negotiables when looking for an operator
- Why having an operator is essential
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
When you’re hiring employees, do you think of their future in the company? Are you picturing them as the future supervisor or manager? This is the case for Shelby Scarbrough. Spencer interviews Shelby Scarbrough to talk about how she started working as an all-around skilled worker for their family-owned Burger King franchise to own several stores. She talks about hiring people, not just to fill the job, but to train them as they work their way up as a manager. Shelby also reiterated the importance of looking at the good things and the positive pieces, rather than the negative ones, when approaching businesses and handling people.
Episode Highlights
- Who the guest is.
- Shelby started out at their family-owned Burger King franchise.
- Is it challenging to get employees then compared to now?
- Employees working their way up as managers.
- Assumptions of anticipating in a first step job to not getting paid how much they should.
- A different approach: Instead of focusing on negative things, she’s looking at the good things, the characteristics, and skills, the positive pieces.
- Wisdom to impart to other people who want to start.
If she’ll start her business now, in this era, how can Shelby be approaching it differently? - Why do the core foundational values need to change?
Links and Resources * Civility Rules! * https://shelbyjoyscarbrough.com/ * https://www.joyjourney.life/
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Increasing your B2B sales is tough and challenging: From generating leads, talking to your potential customers, and pushing the sales, not all strategies that work for others might work for you.
So how exactly can you grow your B2B sales?
To share his experiences handling different B2B companies, Spencer welcomes Patrick Baynes. Patrick was a cofounder of PeopleLinx, the first B2B social marketing platform based on the LinkedIn API, which raised $8 million in venture capital. He is now the CEO of Nerdwise, which enables sales teams to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Patrick talks about how he succeeded as an entrepreneur and what it took to get there.
Episode Highlights
- Who is Patrick Baynes and what is Nerdwise?
- What is the business of Nerdwise all about?
- What’s unique about their marketing strategy?
- Setting a foundation.
- A lot of people don’t get past the point of reaching 1 to 2 Million in sales. Has Patrick experienced interacting with these people in his company?
- Unpacking the B2B Strategies: Different ceilings Patrick saw and what he did to breakthrough.
- Things that he sees popping up from successful people who are using Nerdwise.
- The best ways to get in touch with Patrick Baynes and Nerdwise.
Links and Resources * https://www.nerdwise.com/ * https://www.linkedin.com/company/nerdwisecorp * https://www.linkedin.com/in/baynes
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Who is the person in your life who can make complex things look effortless and simple? What do you think are the processes and systems that they follow?
These are just two of the many questions that Dave Zumpano answered with Spencer. Dave is an entrepreneurial attorney who does not only help people with their businesses but also educates others in creating systems and processes that can make complex things simpler. Dave shares the difference between systems and processes. He also talks about The Who, Not How belief. Dave shares important advice for people who want to add value in their lives: To create value, you have to simplify the path.
Episode Highlights
- Dave Zumpano is the master of making things look simple.
- Who is Dave Zumpano?
- Protecting the financial freedom of families: But why Freedom?
- To create value, you have to simplify the path.
- How did Dave realize the most important things to simplify?
- Driving and providing strategy: Matching another person’s strategies with his expertise.
- Focusing on people working on strategic coaching calls in their unique ability.
- The Who, Not How book.
- Difference between a process and a system.
- How to reach out and get in touch with Dave?
- Words of advice: Read and consume more information to help you with your business and let it grow.
Links and Resources * Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork * https://eplawcenter.com/ * https://guidr.legal/ * dzumpano@eplawcenter.com * dzumpano@guidr.legal * https://www.linkedin.com/in/david-zumpano-a0208119a * https://eplawcenter.com/about-estate-planning-law-center/eplc-legal-team/david-zumpano-cpa-esq/
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
How do you decide whether to pursue your business idea or not? Spencer shares an important lesson for entrepreneurs and those who are planning to start their own business: You need to stop growing businesses in your head. He reiterates the importance of taking the first step of action, reassessing, and moving forward before making the final decision. After all, if the idea is not pushing you to take an action right away, it’s probably not good enough.
Episode Highlights
- What Spencer enjoys most
- The eye-opening story
- We need to stop growing our businesses in our heads
- It’s really for us to get wrapped up and to think about the final piece before we even get started
- As you’re trying to grow, take the first step of action, reassess, then move forward from there
- If it’s not driving you to take action right away, it’s probably not good enough
Links and Resources * N/A
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
After experiencing working from home, a lot of employees refuse to return to work, especially after the scare of COVID-19. As an employer who prefers working on location, what are the ways you can encourage your team to enjoy working back in an office? In this episode, Spencer and Lynn Thomas talk about how you can build stronger connections with your employees and strategies that you can apply in your business.
Episode Highlights
- How COVID-19 has given companies a great opportunity to build stronger connections with employees.
- COVID has changed the relationship between the workplace, employees, and employers.
- As a manager and employer, should you share issues that are hard like your mental health, physical health, and overall well-being with your team?
- How does an employer, who’s used to having employees within the company inside a location, decide whether they’ll implement the permanent work from home setup or not?
- Make your employees and yourself be part of your future.
- Do you prefer working in an office or virtually?
- What are the different ways you can discourage boredom in the office, without working remotely?
- Coming from COVID, people miss the social connection, the human connection.
- Caring plus passion equals empathy.
- You want to be trusted by your employees.
- Connect to your employees by asking, “As a human being, how are you doing?”
- There’s a slice of genius in every employee.
- Be curious enough to ask a question and patient enough to listen.
Links and Resources * https://www.linkedin.com/in/lynnthomasjd/ * https://www.linkedin.com/company/thomas-consulting/ * https://www.thomasconsultingwins.com/
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
We’ve all heard the phrase: “America, the land of opportunity” and this episode is all about it! Spencer had a conversation with Jeff Badu, who is from Ghana, Africa. He tells us how he grew up, and what it was like. Even though he is still young, he has made his mark as a real estate professional, owning multiple real estate properties, and is impacting his community! Stay tuned to hear his fascinating story!
Episode Highlights
- Who he is
- You should invest your money early
- The way Ghana is built
- Returning to Ghana for a family vacation
- Going to college
- His real estate investment company
- Try to do things better
- There’s so much financial illiteracy
- Free education on his website
- Creating businesses that are providing massive value
- What’s next for Jeff
Links and Resources * https://www.jeffbadu.com/ * https://www.linkedin.com/in/jeffbadu/
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
This podcast is for business owners that are out there, that did good but they missed great. This episode is a little different than most, we’re getting into the psychology of communication, specifically about overcoming communication fears. We talk with Janice Dean about some techniques and things that you can practice in your business.
Episode Highlights
- First seconds on stage
- What’s fear and why people get it
- We all must communicate
- People want to hear what you have to say
- The principles that she teaches
- Stop thinking about yourself and think more about others
- You have to be in the journey
Links and Resources * https://janicedeancommunications.com/ * https://www.amazon.com/Ten-Secrets-Overcoming-Stage-Fright-ebook/dp/B097789B4Q
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Listen on Stitcher
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Having good operators in your business is a MUST. If you’re looking to acquire a business and you don’t have an operator, listen to this episode as we spoke with Ana Santiago, the COO of Outsource School. Her story is very special as she started as a general VA and today she is the COO of a well-established company!
Episode Highlights
- Being the COO of Outsource School
- When she started - 2:44
- How she became COO
- What Outsource School does
- Wanting to be part of something bigger
- Hiring VAs
- The different roles that she has in the company
- Focus on communication and attitude
- Her role as a COO
- Being in touch with everybody in the team
- Outsource School’s focus
Links and Resources * https://www.outsourceschool.com/ * ana@outsourceschool.com
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Spencer shares the simple way of doing business, but it is more complex than that. Listen to this interview with Dan Rogers, who has a really unique story. Learn how to do business the simple way!
Episode Highlights
- Not being trained as a sales person
- Changing the mechanics of the business
- Building a family relationship
- Creating value and exposure
- What’s not sales
- You have to be a viable business
- The best position of strength
- Principles that you can adopt into your business
Links and Resources
- dan@salessidekick.com
- https://salessidekick.com/contact/
- https://www.linkedin.com/in/dantrogers/
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Hiring new employees, and team members… It's work! There’s a lot of filtering in the process, there’s a lot of uncertainty. Spencer interviewed Ugis Balmaks, who has a company called Recruiter Mill. In this episode, you’ll learn a seven-step process for hiring people.
Episode Highlights
- Who is Ugis Balmarks
- A formula that Ugis uses
- Why a person should be looking for this conversation
- Being selective in who you bring on
- Finding the ideal candidate
- Start filtering
- Using Google Forms
- Making a test job
- You should test your employees before you hire them
Links and Resources * https://www.linkedin.com/in/u%C4%A3is-balmaks-74067647/?originalSubdomain=lv * https://recruitermill.com/
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Spencer talks with Justin Breen, who has a unique ability, and unique skill sets that you definitely need to listen to. Justin is a connector and has the ability to find the unseen material, the unseen relationships, connect things together, and make things happen faster than anyone else.
Episode Highlights
- Your Kolbe numbers
- 100% simplify
- An entrepreneur that happens to be a journalist
- Having a team that helps him execute
- Helping people understand their unique ability
- Being a high-performance entrepreneur
- The purpose of his life
- The impact filter of his business
Links and Resources * Connect with Justin Breen * justin@brepicllc.com * https://www.linkedin.com/in/justinbreen1/ * https://www.brepicllc.com/
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Spencer talks with Ashley Micciche, the CEO of True North Retirement Advisors. They discuss business, finance, and some of the essentials that will help you out in your business. Ashley is an outstanding, brilliant business thinker and business mind.
Episode Highlights
- How Ashley explains what her company does
- All types of clients
- Every business is unique
- Metrics that determine business value
- The two main drivers of value
- Not having document processes or procedures
- Making your business more valuable
- The valuation of a business
- As your revenue grows, your business grows
- The most successful businesses that she works with
- Building an exit plan property
- A big part of an exit plan
- Continuing to work in that business
- Take the time to find out what your business is worth
Links and Resources * https://truenorthra.com * ashleym@truenorthra.com * https://www.linkedin.com/in/ashley-micciche/
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- Follow us on Spotify
- Listen on Stitcher
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Spencer shares a story on how his daughter taught him a lesson in business, she is only nine years old and this lesson is something that really opened his eyes.
Episode Highlights
- In business, it is good to get a no
- The difference between a prospect and a customer
- A service that could be valuable for others
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Are you solving the right problem in your business? This episode comes from a Twitter thread from Shreyas Doshi. He has great leadership skills that could help you!
Episode Highlights
- Starting to understand the problem
- Trying to solve the wrong problem
- Understand the fundamentals of your business
Links and Resources * https://twitter.com/shreyas/status/1376033582305615873
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
This is a special episode of Business Growth because Spencer talks with Nathan Hirsch who has been on the podcast before, but today Spencer is totally impressed with Nathan as he is “Mr. Systems and Mr. Processes” he is the SOP king! You’ll learn how to hire great people, the processes for doing it, the thinking for doing it, and the way that he is making this revolutionary for you as a business owner. He talks about Outsource School, his latest company.
Episode Highlights
- What Nathan did with Outsource School
- The validation piece
- When outsourcing can help with the validation phase
- What helped him to accelerate his business
- Hiring a virtual assistant
- Having adequate businesses and processes
- Why he created Outsource School
- What’s an SOP
- Starting with something that is low risk
- Building communities
- Hiring someone that does not know your business
- Creating amazing SOPs
- What a virtual assistant can do
Links and Resources * https://podkick.com/outsourceschool.com - this is an affiliate link and we may be compensated if you purchase from our referral. * https://www.linkedin.com/in/nathanhirsch * https://twitter.com/realnatehirsch?lang=en * https://www.outsourceschool.com/
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
What’s the lifetime value of your customers? Spencer explains it from a Twitter thread from Elizabeth Yin.
Episode Highlights
- What is the lifetime value
- Retaining customers
- Lifetime value is your best lever
- The lifetime value of your customer
- Understand your metrics
Links and Resources * https://twitter.com/dunkhippo33/status/1354569834881662977
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It arrived: the 2020 year in review! Spencer dives into some of the most important things that happened during the year for him.
Episode Highlights
- A different year
- Having Zoom conversations
- Seeing people grow during these challenging times
- Time is the most important thing that we have
- Spend your time well
- Focus on things that will help you grow as a person
- Focus on relationships
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Spencer is taking some favorite Twitter threads and some of his favorite blog posts and relaying them to you! This one comes from Andrew Wilkinson: four types of people that buy internet pieces. Think like the buyer and become the buyer of your business.
Episode Highlights
- Become the buyer of your business
- Think like the buyer, not the seller
- Types of business buyers
- The flippers at the business
- A business that will probably die
- Think about yourself as the buyer of the business
Links and Resources * https://twitter.com/awilkinson/status/1326221638614933505
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We are tackling the different SMB questions to grow your business. These are all about accounting basics and this all started from a tweet that Spencer read recently in the Brent Beshore Twitter account.
Episode Highlights
- Do you need to understand accounting to invest?
- Three things that will help you out with accounting in your business
- You need to arm yourself with a basic knowledge
- Having a good bookkeeper
- Know your numbers
- Bonus tip about accounting
Links and Resources * https://www.khanacademy.org/economics-finance-domain/core-finance/accounting-and-financial-stateme * https://twitter.com/BrentBeshore/status/1320899569690050563
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Several of the next episodes are shorter podcasts where we will be talking about some of the most important fundamental pieces within business. This podcast is for a specific audience, the world of small and medium business owners, so if you’re a business owner, you should ask yourself why your business needs recurring revenue.
Episode Highlights
- Why your business needs recurring revenue
- An example from Costco
- Why recurring revenue is so important
- Empowering the customer
- What you need to do for your business
- A company to look at: www.pipe.com
Links and Resources * www.pipe.com
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Stephen King of www.GrowthForce.com explains how you can avoid having an employee commit financial fraud against your business. You'll learn the things to be aware of, where it originates, and then how to prevent it.
Episode Highlights
- How to reduce risk
- Who to trust
- Reducing the risk of fraud
- Rationalizing behavior
- Level of risk
- Understanding your risk
- GrowthForce goal
- Helping business owners to grow
- A webinar about how fraud happens
Links and Resources
- www.growthforce.com
- https://twitter.com/skingGForce
- https://www.linkedin.com/in/stephenkingcpa
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- Follow us on Spotify
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This is a Twitter conversation from Elizabeth Yin https://twitter.com/dunkhippo33, Co-founder at HustleFund https://twitter.com/hustlefundvc where she talks about knowing your metrics and where many businesses go off the rails. I asked a question to know which metrics are most important to her. Read our Twitter thread here: https://twitter.com/spencershaw/status/1260645765191331843
Episode Highlights
- https://twitter.com/hustlefundvc
- https://twitter.com/dunkhippo33
Links and Resources
- Business metrics and economics
- The importance of knowing your metrics
- The hard work it takes to build a business
- Success on the ideation process
- Being a unicorn?
- How much it costs to acquire a customer
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Knowing your finances and cashflow is critical to growing your business. Stephen King from www.growthforce.com talks about the simple steps to get your financials in order. They also dive into the step-by-step process for increasing your prices and by doing it in a way that customers don't have pushback. In fact, they are happier. Stephen also includes a financial tool to assist your quickbooks accounting software.
Episode Highlights * Knowing your numbers in your business * What’s GrowthForce? * A conversation about cashflow * Finding a reason to be grateful * A client cashflow problem * A good time to change the deposit amount * Automate the processes * Pricing the jobs * The importance of seeing the numbers * Recommending www.bill.com and why * Why you have to use a good bookkeeper * How you can improve your cashflow * How to increase profit
Links and Resources * www.growthforce.com * www.bill.com * https://www.growthforce.com/cash-flow-forecasting-tool-and-instructions * Here’s a link where you can download the Cash Flow Forecasting Tool: https://get.growthforce.com/cash-flow-forecasting-tool/GrowthForce Bookkeeping Services
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Saying that right now is the greatest opportunity to grow our businesses may sound hypocritical or insane. But, I honestly believe right now is the time to step up. Not only from a growth perspective but also for leading your team, employing people, and providing value to customers.
Episode Highlights
- What happened the last couple of months
- Sharing perspectives
- The best time ever to grow a business
- Many people devastated
- Providing clarity and vision
- Are you a business owner overwhelmed?
- Wanting others to succeed right now
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Crossnet is an e-commerce company with an excellent marketing strategy. Spencer talks with Chris Meade about how you can grow your business during COVID_19.
Episode Highlights * When the company started * Taking pre-orders right now * Shipping orders as fast as possible * Learning how to play volleyball in a fun way * The financial side of Crossnet
Links and Resources * www.crossnetgame.com * chris@crossnetgame.com
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The term “family office” is a little known term and approach in the financial world. I talk with David Shirkey who manages their family office and strategic initiatives at Orbitform. If you're looking to create a family legacy, this episode is rare and full of valuable insights.
Links and Resources * https://www.linkedin.com/in/davidshirkey/
Highlights * Managing a family office * Estate planning and communication * Being focused on what it is that you want * Think big and record your credits
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Nathan Hirsch from https://www.outsourceschool.com/ shares outsourcing frameworks so you can hire better people, avoid turnover and increase productivity. He recently exited from FreeeUp which is a freelance platform and Nathan is now sharing the strategies and processes to getting the right freelances working for you.
I am NOT an affiliate or compensated for this interview. It's simply a subject listeners have asked about so I brought on some of the world’s best talent.
Links and Resources * https://www.outsourceschool.com/ * https://www.linkedin.com/in/nathanhirsch/
Episode Highlights * Focus more on the attitude in the interview process * Creating a win-win situation for everyone * Outsourcing individuals in your company * Schedule, issues, and communication * Working from home * Hiring consultants
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Raul's book is one of the most valuable business book reads I've had in a long time. It's full of frameworks and insights that will take make your business more recession-proof and helps nail the processes to go to the next level. If you already have traction in your business this is a must-read and the top of my suggestion list.
Links and Resources * Raul Hernandez: raul@dogoodwork.io
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To increase your business demand or personal demand you can take the traditional approach of networking, or you can make yourself "the only obvious choice" which I share how to do in this short episode.
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Spencer talks with A.J. about the services that Linkedin provides, his new company, and his life as an entrepreneur.
Links and Resources
- https://www.linkedin.com/in/wilcoxaj/
- https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq
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There’s always something to learn when it comes to kids. In today's podcast, Spencer shares some stories about his kids when they were in New York City recently, seeing the highest buildings for the first time. Coming up this new year, we have to find ways to climb the tallest buildings to reach all of our goals for 2020!
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It’s a new year, a new decade and for that, we need a new philosophy. One of the most important things for every investor is always feeding the brain with good information. As an investor, it’s so important to have the mind of a leader and to be very transparent in all that we do. Naval Ravikant's podcast is the tool to learning a new philosophy about creating generational wealth. His knowledge denotes a great start for you this upcoming year. We are the ones that can make a change!
Links and Resources
- https://nav.al/
- https://twitter.com/naval?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- https://podcasts.apple.com/us/podcast/naval/id1454097755
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This is a clip from another podcast I co-host where we give a simple, yet powerful strategy for creating momentum in your life and business. If you’re interested in learning a new way to think about finances check out The Prosperity Podcast https://podcasts.apple.com/us/podcast/the-prosperity-podcast/id984573317
Links and Resources
- https://partners4prosperity.com
- https://podcasts.apple.com/us/podcast/the-prosperity-podcast/id984573317
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Ari Meisel founded the Less Doing community help founders pull themselves out of the minutia by focusing on Optimization, Automation and Outsourcing. You’ll hear my insights from Ari and the bigger reason why we all need to become replaceable in our companies.
Links and Resources
- https://lessdoing.com/
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Penji is taking on the creative and design industry by flipping the model from one-off services with a lot of headaches to an innovative approach that feels like a buffet of work at your fingertips. Listen how Jonathan is building community, helping teams in a challenging area and adding excitement to their product.
Links and Resources
- https://penji.co/
- https://www.linkedin.com/in/grzybowskij/
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Capital constraints are rarely a problem in business because you can bring on partners, outside funding and alternative options. However, bringing on that outside capital comes with a cost.
If your business is doing well right now then it’s time to get access to capital for growth. If you’re struggling then this episode may give you options.
Links and Resources * http://businessgrowthpodcast.com/business-credit-and-cash-flow-with-gerri-detweiler-of-navcom-episode-71/ * http://businessgrowthpodcast.com/bgp-051-ty-crandall-business-funding-and-credit/ * http://businessgrowthpodcast.com/bgp-049-gerri-detweiler-building-your-business-credit/ * Kim Butler’s website www.partners4prosperity.com * The Prosperity Podcast https://podcasts.apple.com/us/podcast/the-prosperity-podcast/id984573317
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
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When working on a new venture or looking for significant growth getting momentum is often more important than a bigger ROI. I share the story of Davis Smith, the founder of Cotopaxi about how he focused on relationships and momentum in his earlier business deals.
Here’s my LinkedIn https://www.linkedin.com/in/spencerdshaw Let’s connect and let me connect you with others in my network.
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Do you need a partner in your business and if so when do you need them and what should they do. We dive into the different roles, raising capital and executing ideas.
If your business needs to create content to stand out in your marketplace check out www.podkick.com. They help businesses create podcasts so all you have to do is record and they do the rest.
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The battle between highly skilled workers and salespeople gets unpacked in this episode. Hear why both are critical and how to adopt this thinking into your business.
Subscribe and Share * Find us on Apple Podcasts * Follow us on Spotify * Listen on Stitcher * Say hi on Twitter @spencershaw
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Getting out of the building and talking with customers can bring some of your best ideas and strategies. This episode is an example of listening to you and then executing on that information. Some of the episodes in the future may be short and punchy, others will be long and thoughtful interviews. Please share your feedback about the show with me spencer@businessgrowthpodcast.com
Links and Resources
- https://www.podkick.com
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The term change management is thrown around in business school but the practical use for business owners is often overwhelming. Imtiaz Patel has been in the driver seat helping companies grow the bottom line by hundreds of millions. Together Imtiaz and Spencer chat about getting your team to take ownership, spot the big wins and then create an organization with clear communication.
Episode Highlights
- How to get your team to take ownership of the organization.
- Imtiaz’s filter for differentiating yourself in the marketplace.
- The core competencies all owners should have with change management.
- Bottom-up and top-down communication strategies.
- How to table small wins to get big growth gains.
Links and Resources
- www.accgrowthsolutions.com
- https://www.linkedin.com/in/imtiaz-patel-60a61
- Call him at 917-365-5487
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Growth hacking and other strategies work for businesses but too often as a founder you get overwhelmed or lost chasing one shiny tactic to the next. Hailey Friedman shares insights on what she’s done to find the lowest hanging fruit in her businesses which have caused massive growth. Many of these strategies that she shares are free and don’t seem scalable, yet their highly profitable and can be implemented super quick.
Links and Resources
- https://improvado.io
- https://www.growthmarketingpro.com
- https://www.linkedin.com/in/hailey-friedman-44897734
- https://www.facebook.com/groups/bamfsanfrancisco
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For service based business owners they are faced with fulfilling on deliverables and if they’re lucky spend time doing marketing. What if there was an easier way? Steve Gordon talks about his company https://unstoppableceo.net and how they are using podcasts as a medium to help service based business owners find their audience, share their message and then get that message in front of the right people.
Episode Highlights
- How to meet people that may seem untouchable.
- Why podcasts feel authentic and add an incredible personal touch to marketing.
- What it means to put your client first and over deliver on your services.
Links and Resources
- https://unstoppableceo.net
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Competing against Spotify, Pandora, Apple and Amazon isn’t something most founders have the courage to do, however Stephanie Scapa from WEYV has jumped all in to create an entire new platform and experience for media consumers. You’ll hear what she’s doing to get traction and the core KPIs she’s interested in.
Links and Resources
- Use promo code:bizgrowth for 2 months of free access to WEYV
- Apple: https://itunes.apple.com/us/app/weyv/id1218073074?ls=1&mt=8
- Google Play: https://play.google.com/store/apps/details?id=com.weyv.weyvapp
We are not affiliates or compensated by WEYV. We simply have a ton of respect for the wok Stephanie and her team is doing and want to promote the new platform they’re creating.
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This is step-by-step process where we talk about how to promote the content you create so that you can get more leads and customers. Part 1 of this process is about creating the content which you can access in the previous episode.
Links and Resources
- https://www.ampmycontent.com/promoted-content
- www.zoom.us
- www.temi.com
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Every business owner knows they should be creating content but most of us don’t do it on a regular basis and if we do it’s not giving us consistent leads. Daniel Daines Hutt is going to explain how to create engaging content that gets readers attention and how to turn those readers into leads. This is a brilliant episode that’s packed full of valuable “how to” information.
Episode Highlights
- The best content to write that brings in new readers and leads.
- Why “How To Guides” convert extremely well.
- How to choose the best topics that people are hungry to read.
Links and Resources
- https://www.ampmycontent.com/promoted-content
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If you like what you hear we’d love for you to leave a review and tell us what you think. Your support is the fuel that keeps us going!
If you’re looking to find better ways to train employees and delegate tasks in your business this is the episode for you. Scott Beebe has developed what he calls “the delegation roadmap” which helps business owners offload the unnecessary stress and work so they can achieve growth.
Episode Highlights
- Why everything in your business starts with a clear vision and what that really means for small business owners.
- What to do when you hate your business or if you feel stuck.
- How to delegate tasks in a way that sets people up for success.
Links and Resources
- http://mybusinessonpurpose.com/vision
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After having built a business that managed $2.5 billion dollars in real estate Jim Small then decided to start investing in large real estate deals. With a portfolio of over $200M and a team of high integrity people Jim shares how Sante Realty’s 5 core values guide their success.
Links and Resources Mentioned
- http://santerealty.com
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If you run subscription model business that has recurring revenue this is the episode for you. We’re talking with Patrick Campbell, the CEO of www.profitwell.com. Together we talk about how you can create smart growth and truly understand the data in front of you to check your ego at the door.
Episode Highlights
- What holds businesses back from crossing the $1M ARR mark.
- How to emotions into measurable systems.
- When you should raise capital and when you should avoid it.
- The core KPIs to focus on.
- Why growing can be the thing that causes your business to fail.
- How “ego” plays a role in business and how to not let it ruin you.
Links and Resources Mentioned
- https://www.profitwell.com
- https://www.linkedin.com/in/patrickccampbell
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- Follow us on Spotify
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If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Everyone talks about how expensive LinkedIn ads are so they end up skipping the platform and hoping it works organically. AJ Wilcox is going to demystify the cost of LinkedIn ads so you can see how there is a massive ROI on that platform and why it may be the platform of choice to increase your customer lifetime value.
Episode Highlights
- Organic vs Paid on LinkedIn
- How LinkedIn has changed and what to expect right now.
- Why the magic number is a customer value of $15k for amazing ROI
- How to get the attention of CMO’s, Marketing Managers and other decision makers and segment them to get a higher LTV with lower CAC
Links and Resources Mentioned
- 8 point checklist on putting together your ads http://b2linked.com/checklist
- https://twitter.com/wilcoxaj
- www.b2linked.com
Subscribe and Share
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- Follow us on Spotify
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- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
If you’re trying to find the right niche or product so you can ramp up an ecommerce business this is the episode for you. Today I talk with Jason Miles who is the co-founder of a super successful ecommerce company. He also started a non-profit and is a world-class business educator. How does this guy do it all? Find out! He shares insights on what it takes to really win with ecommerce and especially on Shopify in 2018.
Also a special thanks to Jason. Of all the guests I’ve interviewed you can genuinely tell he cares about people and cares about making a positive impact on the world. Remember to say thanks to him https://twitter.com/mrjasonmiles
Episode Highlights
- How Jason decided what to focus on and how he avoided all the distractions.
- Why he focused on a narrow audience and how it caused huge growth.
- A behind the scene view of running social contests and how it may be your best promotion tool.
- Why you should be looking at “shelf life” when it comes to social media, and what platforms you should focus on.
- He gives us a snapshot of a day in the life balancing a successful ecommerce store, running a non-profit, teaching on Udemy and Winning on Shopify.
- He shares his biggest challenge in his business and why all of us can probably relate.
Links and Resources Mentioned
- www.pixiefaire.com
- https://www.udemy.com/user/jasonmiles3
- https://www.winningonshopify.com
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- Follow us on Spotify
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- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Kim Butler felt like she needed to create a legacy business that would make an impact on generations of people. She talks about the non-profit she created, why she’s motivated to do this work and how she manages her time and focus to accomplish the work ahead of her.
Check out her podcast called The Prosperity Podcast which is about finances and being your own bank at https://itunes.apple.com/us/podcast/the-prosperity-podcast/id984573317?mt=2
Episode Highlights
- Why she runs a principle based business rather than tactics and techniques.
- Creating a business that’s sustainable beyond your lifetime.
- The reasons why she created a non profit, and how that’s made such an impact.
- How you’re defined more by what you say “no” to than what you say “yes” to.
- Learning the balance of running a virtual business and being face to face at live events.
- Where she puts the majority of her focus and energy.
- The biggest lesson you need to learn as a business owner.
Links and Resources Mentioned
- Kim’s company - http://partners4prosperity.com
- Non Profit and Movement - https://prosperityeconomicsadvisors.com
- Books - https://www.amazon.com/Kim-D.-H.-Butler/e/B00523N6HE
- Podcast - https://itunes.apple.com/us/podcast/the-prosperity-podcast/id984573317?mt=2
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- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Tommie Powers has an ability to spot complex data patterns in video advertising. He shares the 3 levels of video engagement and how to build conversion conversations that actually work. He’s worked with the 500 Startups incubator which produced CreditKarma, Udemy and Intercom.
Episode Highlights
- Understanding the growth side of video marketing through data
- How he was a former NASA Space Nerd and found his gift of spotting data patterns
- How he saw the vision that “TV was going to be on the internet”
- Working with 500 Startups and seeing how they THINK BIG!
- Why you must understand your customer and how to create conversation pieces for them.
- What he does when he creates new conversation campaigns
- Why buyers on YouTube are more valuable than buyers on Facebook
- Tommies next level process for overcoming objections that boost conversions
- Breaking down Level 1, Level 2 and Level 3 engagement
Links and Resources Mentioned
- http://tommietraffic.com
- https://www.facebook.com/tommietraffic
- https://www.youtube.com/user/tommiepowersdotcom
- http://videoadsacademy.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Tommie Powers has an ability to spot complex data patterns in video advertising. He shares the 3 levels of video engagement and how to build conversion conversations that actually work. He’s worked with the 500 Startups incubator which produced CreditKarma, Udemy and Intercom.
Episode Highlights
- Understanding the growth side of video marketing through data
- How he was a former NASA Space Nerd and found his gift of spotting data patterns
- How he saw the vision that “TV was going to be on the internet”
- Working with 500 Startups and seeing how they THINK BIG!
- Why you must understand your customer and how to create conversation pieces for them.
- What he does when he creates new conversation campaigns
- Why buyers on YouTube are more valuable than buyers on Facebook
- Tommies next level process for overcoming objections that boost conversions
- Breaking down Level 1, Level 2 and Level 3 engagement
Links and Resources Mentioned
- http://tommietraffic.com
- https://www.facebook.com/tommietraffic
- https://www.youtube.com/user/tommiepowersdotcom
- http://videoadsacademy.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Hearing the phrase work smart not hard is a lie that often circulates around the business community. This false statement is the cause of so many businesses to fail, people to feel unproductive and is a source of revenue to people peddling products.
My hope is that business owners realize that we need to work smarter and harder. Sure, productivity is important. But showing up and putting in hard work is what actually moves the needle.
This episode is following a different format. It’s a test.
I’m not sure if it will stick.
And maybe it’s just an audio to help me keep my focus in check.
Let me know what you think by messaging me on Twitter www.twitter.com/spencershaw or sending me an email.
Two Tramps In Mud Time - Poem by Robert Frost
But yield who will to their separation,
My object in living is to unite
My avocation and my vocation
As my two eyes make one in sight.
Only where love and need are one,
And the work is play for mortal stakes,
Is the deed ever really done
For Heaven and the future's sakes.
Links and Resources Mentioned
- Essential Craftsman YouTube - https://youtu.be/qP1AmDRhoas
- Two Tramps In Mud Time by Robert Frost - https://youtu.be/y5LBLhGZJHc
- Karen Waksman at www.retailmba.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Startups and established businesses should use freelancers as a catalyst for growth and in this episode Connor Gillivan of FreeeUp.com shares hiring and management strategies. If you’re looking to expand your business with virtual help this episode is for you.
BONUS - Special listener gift from Connor where he will personally answer your hiring questions and help with that process https://calendly.com/connor-gillivan
Episode Highlights
- Two challenges every business owner should avoid when hiring.
- When you should be hiring and when it's too late.
- Management tips, systems insights and obstacles to avoid.
- Why slow growth may be the smarter strategy for cash flow.
- The exact questions to ask freelancers and how to manage small to large projects.
Connect with Connor Gillivan
- https://freeeup.com
- https://www.facebook.com/connorgillivan
- https://www.linkedin.com/in/connorgillivan
Links and Resources Mentioned
- Special promo code: BizGrowth25 for $25 credit https://freeeup.com
- www.skype.com
- www.trello.com
- www.Gsuite.google.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Getting your products into big box retailers seems like an overwhelming task and that’s why most people avoid it and focus on Amazon selling. Karen Waksman is going to share why selling to large retailers may be easier than Amazon and a whole lot more profitable.
Karen is the real deal when it comes to retail relationships and retail selling. In this episode she’s helping us see a new growth strategy that often adds millions to the bottom line of business owners with not a tremendous amount of additional work. She also explains how to scale these product orders even if you’re tight on cash reserves.
Episode Highlights
- Why retail is often one of the biggest return on investments for product owners.
- How to get manufacturing and inventory capital without any cash out of pocket.
- The magic questions to ask yourself for creating the right product.
- Cash flow and how and when you get paid.
- The #1 mistake most people make when starting out in the retail world.
- Why boring products won’t cut it.
- How you can sell to a retail chain under their own private label brand.
- Karen demystifies the relationship with retail buyers and why it's not what you expect.
- How the real money is made in this industry.
- How adding retail can dramatically impact your company valuation.
Connect with Karen Waksman
- https://www.linkedin.com/in/karen-waksman-aba7421
- https://www.facebook.com/Karen-Waksman-206091316091635/
- https://www.amazon.com/Karen-Waksman/e/B00A8S2C8C
Links and Resources Mentioned
- http://retailmba.com
- https://retailmbalive.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
There’s a lot of hype, speculation and confusion around cryptocurrencies. Today I’ve brought on my go-to source, Scott Paul to talk about cryptos. As business owners its critical for us to understand how the financial landscape is changing and see if this is something we want to accept as a form of currency.
We are not creating a product about cryptocurrencies and we do not endorse any products or training about it. Also, we are not affiliates or making any offers to products or services. This is a genuine conversation between friends that may give you a new perspective on technology adoption.
Episode Highlights
- Why all cryptocurrency investors are speculators
- How to view risk and anticipate volatility
- Understanding how www.coinbase.com was a game changer
- Why this may be the answer to our fiat currency and why we are pioneers
Connect with Scott Paul
- https://www.linkedin.com/in/scottpaul2
Links and Resources Mentioned
- www.coinbase.com
- https://inside.com/bitcoin is a newsletter I subscribe that I recommend
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
As a business owner you know that access to capital is one of the most important things in your business. In fact, access to cash is often the constraint that prevents owners from growing their product line, expanding payroll or increasing ad spend. Today’s guest Gerri Detweiler is the world's leading expert about business credit and she’ll explain what business credit is, how to establish business credit and strategies and timelines for getting access to capital.
Gerri is the Education Director at www.nav.com which is the leading platform for business credit which gives people access to their business credit score for free.
Episode Highlights
- The differences between personal credit and business credit and why anyone can check your business credit report
- Surprising reasons why business owners should check their business report
- Business owners roadmap of where to start establishing credit
- Payment history is critical
- Start establishing credit now
- Go through the show notes so you can see where you can establish credit lines
- Get your free business credit report from Nav.com
Connect with Gerri Detweiler
- https://www.gerridetweiler.com
- https://www.linkedin.com/in/gerridetweiler
- https://twitter.com/gerridetweiler
Links and Resources Mentioned
- www.nav.com
- Resources Mentioned
-
- https://www.nav.com/marketplace/business-credit-cards
- https://www.quill.com
- https://www.grainger.com
- https://www.uline.com
- https://www.nav.com/blog/which-credit-cards-can-help-me-build-business-credit-25633
- https://www.nav.com/resource/do-business-credit-cards-report-to-personal-credit
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
Oscar Chavez has a remarkable story about losing 169 lbs, being on The Voice TV show and now running a successful health coaching company. In this interview Oscar and Spencer talk about why understanding your customers language and mindset is so critical and why he’s focused on building a community for his customers.
Episode Highlights
- What he did after a complete stranger told him he should get weight loss surgery
- Battling the subconscious fears of being overweight and finding ways to quiet those fears
- How he overcame the physical weight and emotional weight
- Why eating less and and working out more isn’t the solution to the problem
- How the wrong information in the health industry sets people up for failure when they don’t even know it
- Why you need to be obsessed with intimately knowing your customers
- The principle of focusing on getting to basecamp first
- When you have the right accountability in place it’s hard to fail
- Human centered design - Understanding the customers language
- Why you need to cut out separation between you and your customers
Connect with Oscar Chavez
- https://twitter.com/fattofitfoodie
- https://www.instagram.com/fattofitfoodiecoach
Links and Resources Mentioned
- http://healthwithresults.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
- Email Spencer at spencer@businessgrowthpodcast.com
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
We all come up with great ideas but only a small fraction of those ideas see light and even less actually get capital behind them. Scott Paul shares his perspective from selling multiple companies and investing in 25 startups. He talks about what he looks for in founders and why it's more about the person than the idea.
We also have a conversation with Austin Emery who runs influencer marketing for one of the largest brands in the world. He also shares his thoughts on where the influencer world is going in the future and how products can align with that business model.
Episode Highlights
- What Scott looks for when he’s investing in a founder and idea
- The next innovation for influencer marketing
- Why having a track record is more important than ever
- How come Scott is looking for ideas Amazon can’t push out of the marketplace
- How Austin is able to spot the magic behind the scene in the influencer world
Connect with Scott and Austin
- https://www.linkedin.com/in/scottpaul2
- https://www.linkedin.com/in/austin-emery-06677524
Links and Resources Mentioned
- http://hyperactivecap.com
- https://www.wooly.com
- https://www.kickstarter.com
- https://www.indiegogo.com
Subscribe and Share
- Find us on Apple Podcasts
- Follow us on Spotify
- Say hi on Twitter @spencershaw
Spencer Shaw is the host of Business Growth and his role as host is to dive into the conversations that will help you grow your business. Reach out to him on Twitter @spencershaw or email at spencer@businessgrowthpodcast.com
If you like what you hear we’d love for you to to leave a review and tell us what you think. Your support is the fuel that keeps us going!
After doing this podcast since 2013 I felt like it was time for a change. It needed to be something new and something bigger.
Instead of trying to be like every other podcast out there I wanted to get to the root of the reason why I started - to share stories!
The new format is foreign to most business podcasts and many of the stories and interviews will be with people you've never heard of.
I hope you join us for the ride.
This is the NEW business growth.
Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content.
Show Notes:
00:09 Evan Tardy, President of Doctor Axe
03:49 The INC 500 list
05:11 Snapshot of the current team
07:10 What kind of things have you done to get to $100m
08:49 Put a lot of effort to providing a lot of value upfront
09:18 Goal: get 20 million unique visitors each month
10:27 How did you get world class content from the beginning?
13:51 How do you as the president know how to steer the ship?
14:36 Culture of data and metrics
15:15 Email and how it’s affected the business and growth
19:47 Unpacking the terms insight vs. information
22:41 Backup intuition with data
24:10 How much do you weigh customer insight?
30:08 Connect with Evan Tardy on LinkedIn
Resources:
Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/
Dr Axe - https://draxe.com
Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information.
Show Notes:
00:04 Episode highlights and summary
00:46 Introducing Chris
01:45 Helping the Shark Tank product sell
04:38 Getting inside the mind of the consumer
06:50 The Market Research Pyramid
10:29 Using the surface level information
11:01 Going deeper to understand your customers
13:29 Tactics for running a market research survey
15:35 The single most important question you can ask
18:24 Why not just go one-to-one?
20:23 What questions he’s asking to extract the “gold”
27:46 Say thanks to Chris on his Facebook page
Resources:
Market Research Phone Script - Downloadable PDF
Chri’s FB page - https://www.facebook.com/theresearchcopywriter/
SimilarWeb
Quantcast
Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples.
Show Notes:
00:04 Episode highlights and summary
01:18 Adam’s background
04:34 Why he decided to sell products on Amazon
05:23 The experience of selling his first business
07:57 How selling a business forces you to be more disciplined and smarter in growth
09:10 Spotting opportunities on Amazon
10:53 Is Amazon going to be the first Trillion dollar business?
12:28 Current challenges on the Amazon platform
15:56 Retail arbitrage vs Private Label Products
17:55 Deciding on which type of products to sale (understanding the best seller rank BSR)
21:45 The different types of sellers on Amazon
23:29 Creating your own products vs private label manufacturing
25:21 Secret for negotiating with the Chinese
27:09 Why the relationships with your suppliers and manufacturers is critical
30:36 Getting your supplier to contact you when others want to compete with you
31:59 Creating a professional brand for your Amazon Products
32:22 How to name your products and create your logo and packaging
37:00 Beware where you get your business information
Resources:
Adam’s website www.reliable.education
Book - The Magic of Thinking Big
Book - Built to Sell
Book - Blue Ocean Strategy
Get help naming products - SquadHelp
Get your logo and branding designed - 99Designs
For amazing product photography - Seller Photo
Kevin Davis is the founder of PaidTraffic.com which is one of the top Facebook Ad Agencies in the world. Together we talk about how business owners can use their existing email lists and databases with Facebook custom audiences to increase sales.
Show Notes:
00:04 Episode summary and highlights
00:45 Kevin’s intro and experience with Facebook advertising
03:06 Understanding Facebook custom audiences
04:21 Why custom audiences are the springboard to running any type of ads
05:30 How newer businesses can use this technique
06:57 The process to implement custom audiences
08:54 What type of ads you should start with
11:20 The main reason why paid traffic fails…
14:40 What metrics to understand in your business
17:55 Starting out with smaller budgets
20:03 The challenges most people face when running ads
22:55 Surprise method that got great results
27:49 Kevin’s 3 BIG TIPS
30:19 Why you should be using Google Analytics
30:45 Say thanks to Kevin on www.paidtraffic.com and subscribe to his YouTube channel https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw
Resources:
www.paidtraffic.com
https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw
Part 2 of our interview with John Price, the President of CleanerFilters.com. John is sharing insights about getting employees to buy in to the company vision, productivity tips to get more done every day, and why to focus on sales and not branding.
Show Notes:
Listen to Part 1 of the interview: www.businessgrowthpodcast.com/62
00:04 Summary and episode highlights
00:46 How to share the company vision with the team and set priorities
03:37 Getting employees to “buy in” and celebrate wins with them
06:45 Orchestrating executive meetings and daily huddles
10:46 The idea of deep work and getting things done
12:21 The importance of saying no and guarding your calendar
13:38 Productivity tip: Learning something new everyday
15:48 How small incremental changes made everyday yield big results
16:45 Branding vs trackable sales
18:33 Cautioning people with putting too much focus on branding
Resources:
www.cleanerfilters.com
Twitter https://twitter.com/CleanerFilters
Part 1 of the interview www.businessgrowthpodcast.com/62
Book by Jocko Willink - Extreme Ownership
Book by Cal Newport - Deep Work
Book by Jeff Olson - The Slight Edge
John Price is the President of CleanerFilters.com and he’s sharing what it’s like to go from managing 2-3 people in an virtual environment to having a team of 50 people in an office setting. He also shares the vision of their customer service and team success.
Show Notes:
00:04 Summary and episode highlights
01:35 John’s background and his current position
03:28 The current phase of the business
04:41 Management tips of going from a small team of 2-3 people to 50 people
06:28 Outsourcing vs having a team in-house
07:56 Hidden benefits from working at an office and not at home
08:59 What he wishes he would have known when he first stepped into this role
10:51 His biggest game changers with a large team
14:22 Getting everyone committed to the success of the company
15:23 How “being awesome” to their customers has an effect on sales and brand
16:58 Why they are focusing on customers that have allergies
19:55 Listen to Part 2 of the interview: www.businessgrowthpodcast.com/63
Resources:
www.cleanerfilters.com
Part 2 of the interview www.businessgrowthpodcast.com/63
Dan Norris is a serial entrepreneur and his ability to take quick action and iterate is impressive. We talk about the businesses he’s currently running and the recent sell of his last business to GoDaddy. By the end of this interview you’ll have a different view on failure, taking action and getting momentum on your side.
Show Notes:
00:04 Summary and overview of the episode
00:45 Dan’s background
02:01 Failing at his first software company
02:17 Then had successes with WPCurve, Black Hops Brewing and wrote 4 books
02:48 What he’s learned post sale of WPCurve
04:04 Everyone takes on a certain risk when they start a business but not everyone admits the themselves the risks they are taking
05:10 Why you have to run a lean startup business before you jump into a larger scale business
07:19 How Dan views failure
08:30 Getting to the point where you don’t care and you see things as experiments
09:55 Realizing it’s not all in your control
11:57 When something is not working it just doesn’t work, and when it does work it works by itself almost
13:43 We are in the culture now of clickbait headlines
14:52 His latest venture www.boredaf.com
15:37 How speed and traction go hand in hand
17:17 Why he’s gotten bored of creating typical content
18:49 Following the traction is the way to go
20:04 What he’s working on currently
Resources:
Selling www.wpcurve.com to GoDaddy https://techcrunch.com/2016/12/05/godaddy-wp-curve/
Black Hops Brewing http://blackhops.com.au/
Dan’s Amazon author page https://www.amazon.com/Dan-Norris/e/B00O0H6T2M
Explainer videos www.boredaf.com
7 Day Startup group and information http://7daystartup.com/
Hugh Culver www.hughculver.com is an extraordinary business owner with experience in many industries. He co-founded the world’s most exclusive adventure company, is a master public speaker and best-selling author. Hugh teaches about productivity, sales and business. In this episode you’re going to learn about productivity and how to use persuasion to increase sales and business relationships. Outside of business he is an elite athlete and volunteers his time with local non-profits.
Show Notes:
00:04 Episode summary and highlights
01:20 Introduced to Hugh through Andrew Warner’s podcast Mixergy
02:10 Selling his first business at a young age with his brother
02:50 Pioneering the first flights to the South Pole
03:31 His current companies http://businessofspeakingschool.com and http://getsos.net
04:20 The most challenging and frustrating business he’s had
05:33 Persuading suppliers to give better terms, lend supplies and believe in their vision
06:52 The physical challenges of the adventure business that seem insurmountable
07:44 Hugh’s unique skill that made the business succeed
09:00 Having his life threatened and being blackmailed
10:11 Developing skills around time management and getting stuff off your plate
11:25 There isn’t much that gets valued except getting stuff done
12:13 How to find out the most important tasks to do
12:41 Hugh’s planning and task management tool
15:03 Using persuasion skills to sell to customers and business relationships
17:20 Be careful of the ratio of selling the story and talking about the features
17:56 Keynote speaking and delivering content to your audience
19:50 How stories are anchors for lessons
21:34 The client doesn’t care about the details… they care about how it’s going to help them
23:02 Transitioning from 1 on 1 persuasion to group and large audience persuasion
23:18 The 3 part speaking formula
25:29 How to create feelings of trust with your audience
28:04 Say thanks to Hugh on his website www.hughculver.com or on Twitter https://twitter.com/HughCulver
Resources:
Hugh’s website www.hughculver.com
BOSS http://businessofspeakingschool.com
Stand Out Social http://getsos.net
Planning worksheet http://hughculver.com/wp2/wp-content/uploads/Culver-PLAP-planner.pdf
Twitter https://twitter.com/HughCulver
Mixergy https://mixergy.com/interviews
Cris Chico is the creator of virtual wholesaling www.crischico.com and revolutionized the real estate investing industry. His superhuman ability is to create systems and processes that make businesses run with minimal effort for maximum results. In this caffeine infused episode, Cris shares the workings of his real estate business and processes for building a successful team.
Show Notes:
00:05 Summary and highlights of this episode
01:32 Cris’s background
02:03 Why he does business different than most real estate investors
03:54 How Cris was able to grow his business while on vacation for 40 days with his family
05:28 The deal flow and systems for running the business
12:24 How he created the deal flow system
13:25 Orchestrating the different technologies together with humans linking everything together
14:32 How to find the right people for your virtual business
17:48 Who the first hire should be in a virtual company
20:15 How to make sure your employees succeed
21:15 Ask your employees what they want to accomplish so they can have their needs met
24:01 Tools and processes to make work more productive and efficient
27:16 Huge take away: What Cris would have done different
29:34 His thoughts on seeking counsel and advice from others
34:05 How to be okay with making mistakes and not having all the answers
35:20 Say thanks to Cris at www.crischico.com and subscribe to his YouTube channel
Resources:
www.crischico.com
YouTube https://www.youtube.com/user/flipanywhere
Kolbe test www.kolbe.com
Hiring virtual employees www.upwork.com
Jake Larsen is the founder of www.videopower.org and has figured out the formula to get YouTube ads to pull in revenue for businesses. Together we talk about the creative and sales process that leads to profits. Jake is a world class guy and a true friend who I trust and you should get to know. Follow his family vlog Larsen Family Soul on YouTube.
Show Notes:
00:04 Summary and highlights of the episode
01:14 Introducing Jake Larsen
03:01 Visiting YouTube headquarters
03:29 Linking the bridge between views and sales
04:45 Why Jake started Video Power Marketing
06:27 Understanding YouTube as a business owner
06:53 Creative + Sales = Profit
08:58 Targeting specific channels and interests
10:49 The creative process behind a video ad
12:02 Strategy to get the viewer to people to watch video ads
13:50 The most important part of the video formula
14:12 Best CTA’s (call to action) for business owners
16:13 Knowing the value of a YouTube subscriber
17:08 How YouTube subscribers are more valuable than email subscribers
18:42 Setting up and optimizing YouTube remarketing ads
21:30 Facebook ads vs YouTube ads
22:58 Where business owners should start
25:53 Say thanks to Jake at www.videopower.org or Twitter https://twitter.com/JakeLarsen7
Resources:
Jake’s company www.videopower.org
YouTube family channel https://www.youtube.com/channel/UC3n-oxrpFXroSNI-cgYzmdw
Twitter https://twitter.com/JakeLarsen7
Josh Rossi was just named as one of the top Dad’s in People magazine and his photography work is going viral worldwide. He’s the Dad and creative genius behind the little girl Wonder Woman and the most recent Beauty and the Beast hit. He shares what work he did to go viral and how he’s using it to grow his business.
Show Notes:
00:05 Summary highlights of our interview
01:27 Josh’s background
03:30 Why Josh’s photography work is going viral worldwide
05:05 Planning it to go viral
06:29 In a multi-million share viral campaign right now
07:27 You can calculate if it’s going to go viral from 3 pushes 1. Influencer 2. Media 3. Paid Marketing
09:11 The director of the Wonder Woman movie tweeted about it to create the tipping point
09:37 How do you avoid sabotaging a viral campaign
12:26 If you have a success too early you don’t learn the hard work
13:48 The normal things he does to grow his business
14:23 If you build with quality it will benefit you in the future
14:29 Creating his online influencer group
17:27 Building his local influencer group
19:05 Going viral isn’t sexy
19:58 Helping Devin Graham opened commercial opportunities for him
20:33 Provide value to others unexpectedly - the law of reciprocity
21:12 What he’s doing in the future
22:38 Say thanks to Josh and follow him on Instagram https://www.instagram.com/joshrossiphoto
Resources:
Josh’s film school www.fulltimephotographer.com
Webssite www.joshrossi.com
Instagram - https://www.instagram.com/joshrossiphoto
People Magazine about Wonder Woman photo shoot http://people.com/human-interest/utah-dad-spends-1500-on-3-year-old-daughters-wonder-woman-halloween-costume/
Inside Edition about Beauty and the Beast photo shoot http://www.insideedition.com/headlines/21697-photographer-dad-turns-daughter-3-into-princess-for-beauty-and-the-beast-photo-shoot
Karen Waksman of Retail MBA talks about getting your product into major retail stores like Wal-Mart, Costco, CVS or Walgreens. She explains how retail is not selling and is a well thought out formula.
She also explains the #1 thing retail buyers care about when looking at new products and debunks the myth that you need social proof and sales to start. The retail world has some shocking upsides that may be the thing that unlocks higher valuations for Amazon sellers and E-Commerce owners.
Show Notes:
00:05 Summary of this episode
01:49 Introducing Karen Waksman
02:49 How she got into the retail world
03:58 She figured out a way to sell to retail that was totally innovative
05:07 Why business owners should get their products in retail
06:50 Getting the insider's view on the retail industry
07:44 Selling to retail is 80% strategy and 20% reaching out to them
08:01 Why retail buyers change jobs every 6-12 months at big chain stores
09:38 The actual physical steps to getting into retail stores is simple
10:24 Selling on Amazon vs Retail
13:11 Can you have a brand new product with zero sales and still get into retail?
14:29 Why retail buys a smaller quantity at the beginning
15:24 Does your product have to be unique, or can it be a private label product?
16:56 Physical store buyers are different than online store buyers
18:03 Are there certain products or categories to stay away from?
19:52 The invisible roadblocks that stops most people
22:18 The #1 thing buyers care about when looking at new products
24:04 Why you can’t even send buyers unsolicited samples
24:29 Retail is not selling. It’s a formulaic understanding.
25:55 Say thanks to Karen at www.retailmba.com
27:22 You can have third party companies fund your manufacturing and orders without your own money or without credit
Resources:
www.retailmba.com
https://www.facebook.com/RetailMBA
https://www.youtube.com/user/productforprofit
Travis Chambers is the founder of Chamber Media, an agency that makes scaleable social videos. Over the past 2 years Chamber Media has had experienced massive growth and worked on the world's largest business marketing videos. He shares what it’s been like seeing the company grow, how he pivoted and saw skyrocketing growth, and what it takes to assemble a world class team.
Show Notes:
00:13 Introduction snapshot with Travis
02:09 What Chamber Media does
02:58 Creating the NERD Skincare video
03:50 His latest production with HMA video
04:53 Myth #1 - You have to do branding and create relationships before people buy
05:12 Myth #2 - People want raw and low budget stuff on social
05:53 How Travis felt when his company started to take off
06:20 Why they had to evolve away from social shares to driving sales
07:48 Figuring out how to restructure lifestyle from survival to enjoyment
09:00 Understanding your industry comprehension
10:18 Why they stopped pitching Fortune 500 companies
11:30 His prediction within the next 2 years
12:16 How to create a viral company and have employees excited to work
14:36 Say thanks to Travis at ChamberMedia or Twitter https://twitter.com/travis_chambers or LinkedIn https://www.linkedin.com/in/travisallenchambers/
Craig Garber joins us on the podcast to talk about creating your USP aka unique selling proposition. The USP is the core differentiator of your business and he shares how to find that message and avoid the trap of making your business different by price or other low value ROI tactics.
Show notes:
00:31 Introducing Craig Garber
02:12 Getting to know and meet the legendary copywriter Gary Halbert.
05:49 How to create your USP - Unique Selling Proposition.
07:11 Look at your business and see what’s different about you and what’s appealing to your customer.
08:45 You don’t have to have something that’s unique. Your selling proposition is what has to be unique.
09:33 Ideas on how to design a USP
11:05 Why you shouldn’t focus on price
14:05 Doing something unique creates an experience and helps your customers feel good.
15:05 Finding out what your USP is with your existing business
17:30 Break down your process to see if there’s something that separates you.
20:19 Always talk with past customers and clients and ask: Why did you come back?
21:17 How to craft your USP if you don’t have any customers or feedback
23:44 Why Craig's parting advice is to keep it simple
Resources:
Craig’s website - www.kingofcopy.com
Book by Craig Garber - How To Make Maximum Money With Minimum Customers
Book by Rosser Reeves - Reality In Advertising
Book by Eugene Schwartz - Breakthrough Advertising
Primoz Bozic is the founder of Skyrocket Your Productivity and has mastered the habit of taking massive action. He’s from Slovenia and went from being a computer programmer making $7hr to making over $400hr within a short couple years because of his ability to find good mentors and his dedication to taking action quickly. He was on episode #35 of the podcast and this is a excerpt from that conversation.
Show notes:
00:08 Introduction
01:17 Primoz explains how he developed the habit of taking massive action
01:54 Why we don’t implement all the information we learn
04:15 Going to Ramit’s summit in New York City
05:46 What to do with things we are uncomfortable with
07:05 Setting up the system of implementation
08:28 The habit list system and information digestion process
10:46 Visualize your progress and create a feedback channel
Resources:
www.skyrocketyourproductivity.com
https://www.entrepreneur.com/article/254509
https://www.youtube.com/user/primozbozic
Patrick Combs is a master storyteller and has a fascinating past of having a show on HBO, consulting with Google and selling out theaters doing a one-man show. Patrick shares the mechanics of a good story so business owners can raise more capital, hire better employees, and convert more prospects into customers.
Spencer runs a real time experiment and shares his story for doing the podcast while Patrick deconstructs the story to make it 100X better.
Show notes:
00:29 Introducing Patrick Combs
01:59 His first mentor
03:09 His crazy transition at 33 years old
03:59 Getting a deal with HBO
05:58 Helping business owners tell their story
06:55 Every entrepreneur has an origin story
08:29 A good origin story tells people in 2-3 minutes your values, your reason for existence, your why, and it humanizes you in a way that draws people closer to you.
09:03 Your signature story
11:20 Spencer telling his signature story and totally sucking at it
13:56 Patrick deconstructing Spencer’s story, starting off with finding the drama
16:31 Start with a climactic moment, have a failure, and then feel your phoenix rising in the second half of the story
19:39 If you take an hour to do the work of crafting your story you will be able to wield it like a master
21:03 First step to telling a good story
22:38 The formula to every good story
24:10 Why the final piece is telling people your why
25:40 Stories trump logic and facts every single time
26:27 The reason why people don’t tell stories
27:43 Listener call to action
29:11 Say thanks to Patrick and take action by reaching out on his site www.patrickcombs.com or message him on Facebook www.facebook.com/PatrickLive
Resources:
www.patrickcombs.com
www.facebook.com/PatrickLive
www.youtube.com/user/pcombsgtc
Ty Crandall from CreditSuite.com talks with Spencer about business funding and business credit in today’s episode. On BGP episode #49 Spencer interviewed Gerri Detweiler from Nav.com and talked about building your business credit, so in this episode we dive deeper into another approach to business credit and financing.
Show Notes:
00:30 Introducing Ty Crandall
02:31 Where to start with your business credit
03:56 Using business credit to protect yourself from liabilities
06:20 Why most people don’t set up business credit
07:35 Can you establish business credit with bad credit or bankruptcies?
09:22 What’s the next step for building business credit?
10:06 Establishing vendor accounts
11:07 Establishing major retailer credit
12:15 What timelines you should expect with establishing credit
13:40 The best kind of credit to obtain
15:09 Hidden benefits for credit cards and cash credit
16:53 The difference between www.nav.com and Ty’s company www.creditsuite.com
19:50 The #1 pitfall most business owners face when establishing business credit
22:00 How to get business financing
23:59 Free guide www.creditsuite.com/ein
Resources:
www.creditsuite.com
https://itunes.apple.com/us/podcast/business-credit-financing/id962410056?mt=2
https://www.uline.com/
http://www.quill.com/
https://www.mymonline.com/
http://www.seton.com/
http://www.gemplers.com/
Garrett Robins is currently working on a venture in the home automation industry. They talk why you can’t do it all as a business owner and how putting yourself out there by creating a good ole boys club sets you up for success.
Show Notes:
00:30 Introducing Garrett Robins
03:29 What he’s working on right now
03:52 From making $100k a summer selling home security systems to making $8/hr to learn internet marketing
05:42 His newest venture in home automation
08:04 Why he considers his business a marketing company and not a hardware or SaaS company
08:45 How shooting someone in the face with a paintball gun opened up opportunities
09:23 Why he’s laser focused as a marketing company vs SaaS project
10:19 Garrett's vision to educate entrepreneurs and bring them in as affiliates
11:11 Why the landscape for information products has changed and what’s happening
12:41 What it feels like to scale winning offers
13:52 Getting in with the “Good Ole Boys Network”
15:38 Putting yourself out there and being willing to sacrifice
16:22 Why you can’t do it all
17:17 What KPI’s he is paying the most attention to
18:34 Nothing tells the whole story like a good old fashion phone call
20:26 It sounds really sexy, but it doesn’t give you sexy money
21:36 How automating as much as you can helps you build something bigger
23:15 The real lessons when walking away from a business and losing money
24:42 The right way to structure the deal when taking outside money
25:45 Assembling the team around you as an entrepreneur
27:36 One of Garrett's biggest rules with business partners
30:18 This final piece of advice tightly wraps together what successful entrepreneurs do
31:30 Say thanks to Garrett Robins on Instagram https://www.instagram.com/garrettrobins/ or on Facebook https://www.facebook.com/garrett.robins1
Resources:
Book - Rework by Jason Fried and David Heinemeier Hansson
https://www.instagram.com/garrettrobins/
https://www.facebook.com/garrett.robins1
Business owners that know their credit score are 41% more likely to be approved for a business loan. In this episode we talk with Gerri Detweiler the Head of Market Education at Nav where she shares insights on how business owners can establish and build their business credit. You can get your business credit score from www.nav.com for free.
Show Notes:
00:28 Introducing Gerri Detweiler
03:08 Only 72% of small business owners know their business credit scores
03:58 Nobody needs your permission to get your business credit
04:43 The traditional vs nontraditional source for acquiring capital
05:50 Case Study: How David Edmonson’s got capital for his sauerkraut business
06:59 Business credit cards vs personal credit cards
08:09 Where to start: The easiest and first type of business credit to establish
10:23 What you should expect once you have established business credit
12:10 How the your business and credit age factors into your access to capital
14:13 Why your business category determines if you are high risk vs low risk
16:02 How much capital a business owners should expect to get
17:10 Financing based on cash flow or sales - very expensive
18:02 Financing from PayPal, Square and other merchants
18:34 Access to capital based off of cash flow
19:10 Crowdfunding options like Kiva, Able Lending and Kickstarter
20:44 Do these 5 things to prepare for financing before you need it
21:36 Get your business credit score at Nav.com
23:00 Why business credit is used with government contractors and large vendor relationships like Wal-Mart and Target
26:13 Say thanks and ask Gerri question at https://twitter.com/gerridetweiler
26:50 The Ultimate Guide to Financing Your Business in 2017 free ebook at www.nav.com/ebook
Resources:
www.nav.com
Gerri’s books on Amazon
The Ultimate Guide to Financing Your Business in 2017
https://twitter.com/gerridetweiler
Special shout out to Joel Jensen at Nav for connecting us together.
Miguel Hernandez is the founder of Grumo Media. They talk about his fascination of learning and then deconstructing the information and applying it to creating online courses. You can see some of his best courses on the Udemy platform. This is a special interview because Miguel was in BGP Episode 20 a couple years ago.
Show Notes:
00:29 Introducing Miguel Hernandez
03:08 How Miguel learns and processes information
05:03 Why he listens to audio and video at 2x speed or faster
06:45 Consuming information using the food framework
11:16 How to apply what you learn into practice
13:30 Why you should teach others
16:25 How to decide on what topic to teach
19:31 Follow these tips to increase engagement with students
22:19 Designing and structuring your course
25:00 Why it’s so important for people to get a quick win
27:12 Strategies for building support and efficiently educating
29:30 Why Miguel is successful on Udemy
33:44 Building marketing channels and funnels for Udemy courses
35:36 How Udemy rewards you for creating a good course and good conversions
42:55 Leveraging the review credibility
43:34 The fastest way to monetize your knowledge
46:52 What Miguel is focusing on moving forward
48:18 His course funnel is www.marketyourcourse.com
49:39 What it actually takes to be successful teaching online
54:26 Say thanks to Miguel on Twitter @grumomigs or his blog www.grumo.com
Resources:
Miguel’s courses on Udemy
Video Speed Controler Chrome Plugin for faster audio/video learning
www.marketyourcourse.com
Joel Widmer is the CEO of Flux Digital Marketing and talks about his success as a content creator and teacher. They dive into the Udemy platform and share insights on creating high quality courses with different strategies for marketing your material.
Show Notes:
00:29 Introducing Joel Widmer
01:38 How to find a topic to teach
03:10 Using reviews to get ideas
04:10 Why most people don’t do the correct research
04:55 Creating a system for putting all your research and ideas together
06:38 Get feedback to avoid analysis paralysis
07:23 How to determine what’s valuable and what’s not
08:02 Teaching a mix of strategic and execution pieces
09:37 Quality standards: The difference that makes the difference
11:50 The 3 different levels of learning
13:35 Why your lectures and sections should be short and succinct
14:35 How to keep people engaged
16:49 Strategies for getting people to take action
17:49 Advice Joel wishes he would have received when he started
19:19 How much time to put into marketing vs content creation
20:53 Run different tests on your titles, images and sales copy
22:35 What KPI Joel is focusing on
24:32 Nailing the promo video to get people interested in your course
30:25 How to create an introduction video and conclusion call to action video
33:29 The true value of feedback and reviews
35:18 Launching a course and marketing it
37:37 Be as clear as possible because many students are outside the USA
38:43 External marketing tips
41:54 What Joel would have done different if he started today?
44:26 Other ways to leverage your course and content
47:22 Say thanks to Joel on Twitter @jwidmer and visit his blog www.fluxedigitalmarketing.com/blog
Resources:
https://workflowy.com
www.hemingwayapp.com
www.fluxedigitalmarketing.com/blog
https://www.udemy.com/user/joelwidmer
https://www.udemy.com/udemy-marketing-course
John Michael Morgan is one of the most inspiring individuals you will meet. He’s worked with some of the greatest companies in the world and authored a best-selling book.
In our conversation we talk about how to overcome self sabotage, create a massive turnaround and set up each day for success. If you check out his blog www.johnmichaelmorgan.com you’ll see he writes engaging articles about goals, success, and becoming an achiever in life. More important than his business success, he puts his family and faith first. Because of that you will love this powerful message.
Show Notes:
00:30 Introducing John Morgan
01:35 Where to start with goal setting?
02:41 Why there’s no emotion to goals and what to do to fix that
03:54 Are you motivated to gain a reward or prevent pain?
05:38 John’s process to creating clarity.
07:24 Who do I have to be? What habits do I need to have?
09:33 Income improvement follows self improvement.
11:18 Scenario #1 - How to avoid self sabotage and create a turnaround.
16:39 What you can do to create the smallest win.
18:15 Your attitude in the first 15 minutes of the day will determine your attitude throughout the day.
21:02 John shares the details of his morning routine.
29:45 It’s human nature for us to compare.
30:10 Stop comparing yourself to other. Compare yourself to past versions of yourself.
31:33 Make your own rules so you can win
33:03 Scenario #2 - How high achiever’s can accomplish even more
36:05 A lot of people start off and they want to grow and become a leader but the moment they get there they become a manager.
37:04 Why you need to change your environment
41:50 Throughout the day ask: Is the habit and activity I’m doing right now going to make me the person I need to be?
43:41 Spencer’s take away from the conversation.
45:49 John shares his biggest motivator in life and business
47:27 Say thanks to John on Twitter @johnmorgan or facebook.com/johnmorgan
Kevin Davis is the best Facebook Ad expert in the world and he shares advanced strategies to understand your audience and to grow and E-Commerce business.
He’s explains where to get priceless market research data, how to start ad sets, and strategies for growing your business with Facebook ads. Some of these advanced tips he’s sharing have changed businesses overnight. You will walk away with a clearer understanding of how to grow your business with Facebook advertising.
Show Notes:
00:30 Introducing Kevin Davis
01:46 The detective foundational work Kevin does for market research
02:25 Use magazine media kits to better understand your audience
05:20 The critical things to look for in the media kits
06:48 How to leverage others editorial calendar for your ads and content
07:58 The best strategies for using SimilarWeb
10:19 Where to put all the information you’ve gathered
11:55 Starting the targeting process in Facebook Ads
14:28 How to get the top 10 states to target using Google Trends
17:42 Desktop vs mobile?
18:00 Send traffic to landing page or lead generation page?
18:51 Big ticket or low ticket offers?
20:18 The easiest and lowest cost method for running ads
22:02 What to do when an ad segment starts working?
22:31 Advanced strategy on how to scale your winning ad sets without being penalized
25:18 Scenario #1 - What to do when you are almost profitable
28:53 Scenario #2 - What to do when your ad sets aren’t converting and you are losing money
33:26 What your retargeting plan should be for an E-Commerce store
35:30 Scenario #3 - How to grow winning ad sets and campaigns
40:39 Pro Tip: Running right hand side video ads on Facebook
41:52 Strategies on expanding product offerings
43:22 Using lead boxes and contests to grow your audience
46:41 Pro Tip: Segmenting your video view durations into specific audiences
48:45 Say thanks to Kevin at www.paidtraffic.com or facebook.com/paidtrafficlab
We’re talking about that one bank account that all of us business owners have but never talk about… the emotional bank account.
0:48 Quote from Gene Simmons “Self-confidence is your greatest business partner. An enormous, almost delusional sense of self-confidence. It is neither genetic, inherent, nor for sale. But it is learnable and 100 percent essential to success.”
1:25 I’m borrowing the term Emotional Bank Account from Dan Pena The 50 Billion Dollar Man
2:12 Hard work is one of the greatest ways to make deposits to your emotional bank account
2:34 Improving the core group of people you spend time with will also add to your emotional bank account
Spencer Shaw shares the exact template he uses to grow his personal and business network. This episode came from a conversation with Allison Harden our Social Media Manager at PodKick.
0:58 The warm introduction and cold introduction template
1:23 I learned this approach from Ramit Sethi of I Will Teach You To Be Rich
2:16 A world class connector I met through Ramit’s group was Naveen Dittakavi
2:58 Always start with the warm introduction through mutual connections
3:40 Pre-write the email for the mutual friend and bullet point why it’s a valuable connection and why you two should be connected together.
4:01 The challenge on this episode is for you to make warm and cold introductions to grow your business network
Jeff Poulton is the co-founder at Rocketmade and talks the importance of having a founding team. Spencer connected with Jeff through Scott Paul’s feeder network strategy.
01:29 Describing the startup personality element
03:42 Explanation of the management success
05:44 Benefitting with a founding team
07:23 Exploring Jeff’s partnership with Scott Paul
11:14 Scott’s desire to build a feeder network
12:44 The beginning of Rocketmade
15:35 Uncovering and handling issues with partners directly and immediately
17:57 Latching onto the successful philosophies of Steve Blank, Eric Ries, Ash Maurya, and Jason Fried
20:05 Advice that Jeff should’ve taken
22:00 Growth advice: network in your domain and understand your personal impact
24:45 If you want to reach out to Jeff with praises or questions, he can be reached at Jeff@Rocketmade.com
25:12 Jeff’s upcoming projects to help others learn about the programming craft, including his podcast, the Timemachine app, and Launchpad
Steve Daar says any business can experience business growth through Profit Hacking by focusing on 3 core areas: Traffic, Conversion, and Economy. The Profit Hacking principles will get you focused on the right KPI’s with the ultimate goal of growing your business and making more money. Make sure you pick up a copy of Steve’s book Profit Hacking on Amazon
Peter Sage is truly a limitless serial entrepreneur and has created multiple million dollar companies and continues to coach and inspire entrepreneurs around the world.
His latest venture is a multi-billion dollar company in the clean energy space so he has built businesses in many different sizes and verticals.
In this episode Peter shares lessons on how you can get that winning mindset you need in your personal life and in business. He also shares the powerful statement of “I Am” and how you truly are good enough.
He has free gifts on his website at www.petersage.com
01:45 - Are entrepreneurs born or made?
04:04 - Having Dan Peña be his mentor
08:35 - Did Peter ever feel limited with his opportunities and abilities?
10:18 - Your emotional bank account feeds your financial bank account
12:26 - The fundamental error we make as business owners
15:06 - How to create a breakthrough with a limitless mindset
17:59 - Why linking your self worth to your net worth puts you on the wrong foundation
24:30 - How being afraid to fail destroys your business
27:27 - One of the first insecurities he looks for in an entrepreneur
31:25 - Fulfillment comes from the ability to grow and the ability to contribute
34:25 - What he thinks about himself… very profound!
37:39 - Why you need to take care of yourself physically
43:12 - The outer world always follows the inner world
45:15 - Upgrading your peer group
51:05 - Peter’s parting advice
Make sure to thank Peter for this episode in the comments and on iTunes. To say contact Peter reach out on Twitter/PeterSage007
Dan Peña is the 50 Billion Dollar Man who mentors high performance people to take quantum leaps with their business.
By the end of this interview you will either love Dan Peña or hate him. There is no middle ground. He has no filter. He says things as they need to be said, and has the goal to bring you and me across the finish line of success.
This has been edited with bleeps for the harsh language. It may make you uncomfortable. We take questions I received from Dave Asprey from the Bulletproof Executive and talk about his experience with Brian Rose from the London Real.
I completed over 100 hours of research and work to put this together for you. When the red recording light started blinking I was scared as hell. Dan had been my mentor through his recordings and book and now it was a privilege to speak with him. He didn’t hold back a bit. He called me out on some of the dumb things I’m doing and my flawed thinking. It was uncomfortable but made me stronger, similar to pushing through the burn of a good workout.
So if you’re not at the level of success you secretly know you should be at this will be the most important interview you ever listen to. Share it with your business friends, mastermind members, and make sure you subscribe to his podcast the Quantum Leap Advantage and Ask the 50 Billion Dollar Man.
Dan’s seminar at the castle: www.danpena.com/seminar
Links and Resources
https://twitter.com/danspena
https://www.facebook.com/CastleSeminar
https://www.youtube.com/user/GuthrieCastle1468
https://www.youtube.com/user/GuthrieGroup
http://www.danpena.com/about/
Show Notes
01:34 - From the barrio of East LA to living in a story book castle
05:04 - The reason why he continues to work at almost 70 years old
11:11 - Getting his mentor Jim Newman
13:00 - How he got out of his comfort zone
16:59 - Did Dan ever think he had limitations? (shocking answer)
18:40 - Why books, podcasts, and training aren’t a part of the journey to success.
20:47 - “Fear is only a f*#@ing option”
22:09 - Dan’s stories of bungee jumping, hang gliding, skydiving, killing a bear with his hands, and instinct hunting
28:23 - Talking about Dave Asprey's question for Dan
29:09 - “Show me your friends and I’ll show you your future”
34:00 - How high performance people think and talk
35:36 - “High performance people don’t hang”
43:25 - Why he has no filter and says what he thinks
49:10 - Low hanging fruit opportunities only come around in a lifetime 4, 5, or 6 times
51:00 - Dan’s parting advice
56:10 - Spencer’s wrap up and summary
Subscribe to Dan Peña’s podcast
The Quantum Leap Advantage: The Podcast of the Most Successful Business Coach:
https://itunes.apple.com/us/podcast/quantum-leap-advantage-podcast/id849479564?mt=2
Ask The 50 Billion Dollar Man: https://itunes.apple.com/us/podcast/ask-the-50-billion-dollar-man/id889828628?mt=2
In our interview Matt talks about using stories to grow a business, meet new people, develop stronger relationships, and be more interesting. Most people just rattle off facts, but normal people forget the details and only remember the stories… even if you’re one of the weirdos who remembers obscure stats you’ll get something out of this interview too. Matthew aka Turndog talks about the 3 parts to the storytelling experience. He breaks it down to 1) Discover 2) Create and 3) Share Listen to this episode to get the full scoop on becoming a better storyteller to grow your business. Visit Matthew’s website and get his free course on becoming a better storyteller. His site is www.turndogmillionaire.com He’s also publishing a book shortly called The Successful Mistake and it’s guaranteed to have some interesting stories to make you laugh, cry, and think.
Gary Zaydman talks about having sales conversations with your prospects and customers that are fun and grow your business. He shares why changing the context of the sales conversation can make you stick out and break through the inbox clutter. One specific thing Gary does is use text messaging at the start of business relationships. This works best for referrals and he created a template showing you exactly how he does it. Go to his website GaryZaydman.com to get all the details.jjj
Conrad Egusa the founder of Publicize.co shares how to get press for your startup and how to get noticed by journalists. He’s been featured in TechCrunch, VentureBeat, and Huffington Post. Say thanks to Conrad and ask him your questions at Publicize.co To get your questions on the show message me on Twitter @spencershaw
Primoz Bozic talks about creating systems and success habits. He also shares the process for surrounding yourself with top performers. He wrote a 22 page guide on creating bulletproof habits that you can access on his website www.skyrocketyourproductivity.com/habits it’s definetly worth reading. He also wrote one of the most EPIC posts about how to surround yourself with successful people www.skyrocketyourproductivity.com/the-quick-guide-to-surrounding-yourself-with-successful-people https://www.youtube.com/watch?v=5KnhpG9LoGc&feature=youtu.be Show Notes 3:45 – His turning point was when he went to Google and typed in “how to be more social” and found Scott H Young www.scotthyoung.com/blog/ 5:58 – Primoz emailed Scott and asked what he should do with his extra money. Scott referred him to Ramit Sethi at www.iwillteachyoutoberich.com 12:35 – How he developed the habit of taking massive action 19:01 – The system he created for creating habits 23:58 – Overcoming overwhelm 32:17 – His process for connecting with other top performers 45:50 – How he went from $7/h to $250/hr 56:06 – His 48 hour challenge His report and post are incredibly valuable, you should check them out. To get your questions on the show send me a message on Twitter @spencershaw
Shane Snow and I talk about accelerating business growth and use examples from his recent book Smartcuts. In this episode we talk about how he raised $11M in funding for his business Contently. Shane explains why it was easier to raise $11M in funding than raising $100k for his startup. We also talk about how you can 10X your business growth by applying lateral thinking. We take a listener question about scaling a service based business. He does a case study of how he would grow their business and applies examples of how he grew Contently. If you liked the 4 Hour Work Week and you’re into rapidly growing a business you’ll love his new book Smartcuts. Get a copy on Amazon or any major bookstore. To get your questions answered on the show tweet me @spencershaw
After running the Business Growth Podcast for over a year it was hard to choose the top lessons. Overall these 5 conversations had the greatest impact on me, so they made the cut. I want to thank all the guests who have been on the show. They are all innovative, inspiring and have helped so many other business owners. Thank you. Today’s Show: In this special episode you’ll learn from Davis Smith of Cotopaxi.com, Scott Paul of Instafluence, and Naveen Dittakavi of HowToBuildRecurringRevenue.com You’ll learn a new way to think of 100 million dollar ideas, why you should suck at everything except 1 key area, and which business model will work best for you, Lesson 1 comes from Davis Smith. Why think of 100 million dollar ideas. Lesson 2 comes from Scott Paul. The importance of building a team. Lesson 3 also comes from Scott. Why you should suck at everything thing except this… Lesson 4 comes from Naveen Dittakavi. What it really means to scale. Lesson 5 also comes from Naveen. Understanding what you want. To get your questions on the show find me on Twitter @spencershaw Leave a review on iTunes and a comment on SoundCloud. It helps other founders and business owners get answers to their questions.
Joel Widmer talks about productivity hacks for entrepreneurs. We speak about the boring things you can do to become more productive as a business owner. He recently put out a course with raving reviews. Check it out here https://www.udemy.com/productivity-hacks/?couponCode=DoBoringWork 0:12 Introduction 1:32 Finding the sweet spot” for productivity 3:06 The myth of naturally productive people 4:55 Making the transition from being lazy to a hard worker 7:24 How to trick yourself into being more productive 10:50 What to do to be more productive with email 11:53 Being productive as a solopreneur 14:04 Josh Kaufman’s 99 Best Business Book article http://personalmba.com/best-business-books/ 19:25 Srini Roa 1,000 words a day example of hard work http://unmistakablecreative.com/ 25:31 Is social media productive or a trap? 29:35 Joel’s guilty pleasure for wasting time 31:13 Ask the question “what am I avoiding?” 33:10 80/20 rule and the extra bit of work 34:16 Article from James Clear http://jamesclear.com/stay-focused 37:35 Boring things to free up mental ability 46:32 Before/After’s of productivity 49:40 Joel’s productivity course https://www.udemy.com/productivity-hacks/?couponCode=DoBoringWork 52:03 48 hour challenge *I’m not compensated for talking about Joel’s course… I just think it’s great stuff that helped me out and will help you out too. Tools and resources mentioned in this episode: www.rescuetime.com www.toggl.com www.freshbooks.com www.fiverr.com
Davis Smith, the founder of Cotopaxi.com talks about raising millions from VC’s to start his businesses, while maintaining a pledge for good to the world 0:29 – Introduction 1:12 – His first startup Pooltables.com 4:13 – Growing up in Latin America and world traveling 5:30 – Talking about taking risks and stepping into the business full-time 7:28 – His first business exit 9:00 – After selling his company he went to Wharton School of Business 12:55 – Raising venture money on Sandhill Road and starting baby.com.br 15:20 – Obstacles and surprises he faced with baby.com.br 20:19 – Meeting Edgar, the pivotal life changing moment while living in Peru 26:22 – Non profit vs profits for good 28:48 – Creating the Cotopaxi business model at 2am “The desire to create is one of the deepest yearnings of the human soul” Dieter Uchtdorf 30:42 – How to find and apply your inner creations and business models “It takes the same amount of time to build a hundred million dollar business as it does to build a one million dollar business” 32:16 – Closing the feedback loop 38:37 – Bootstrapping vs venture backed business 41:24 – The Questival, catapulting the Cotopaxi brand and awareness 44:06 – They are a benefit corporation set to give back for the life of the business 48:06 – His vision of the company in the future 50:40 – Davis’s 48 hour challenge Check out their cause and gear at www.cotopaxi.com
Stephen Key, best-selling author of One Simple Idea shares how to build your idea muscle and get your ideas to market the fastest and easiest way possible. 0:00 – Introduction 0:47 – Licensing, renting ideas to new partners 2:35 – Stephens story of “Hot Picks” guitar picks with Taylor Swift 4:46 – “Love your customers and they will love you back” 6:05 – Don’t reinvent the wheel with licensing ideas 7:54 – The Michael Jordan basketball idea 11:08 – Building your idea muscle 14:33 – Minimum Viable Product for licensing ideas 17:00 – Speed to market is the best way to protect your ideas 19:38 – From gag gifts to evergreen products 21:40 – What he would do different if he started over again 24:08 – The ultimate art is business 26:02 – How you can apply licensing to grow your business Get your copy of his book One Simple Idea http://www.amazon.com/One-Simple-Idea-Licensing-Goldmine-ebook/dp/B004H4XL8S 28:24 – The 48 hour challenge Check out his thoughts and ideas at www.inventrite.com
“The 7 Day Startup,” a must-have book for startups by Dan Norris. We talk about building a business with growth in it’s DNA. In 10 months from $0 to $16,000 a month in recurring revenue. Free copy at www.wpcurve.com/7daystartup 0:00 – Introducing Dan Norris and his fantastic beard 2:06 – You Don’t Learn Until You Launch 3:35 – “Who’s paying me?” – In 10 months from $0 to $16,000 a month in recurring revenue 5:07 – What he did different on this new startup 6:28 – Is what you’re doing profitable? How much profit margin is there? 10:20 – His “NO LIST” 15:05 – How solving your customers problem automatically grows your business 17:42 – Brining new employees into the business Message from our sponsors LeadPages www.businessgrowthpodcast.com/leadpages and Office Auto Pilot www.businessgrowthpodcast.com/OAP 23:30 – Growing with more customers not enterprise 29:20 – Dan laughs at a half million dollar investment/valuation 32:57 – What we would do with a $75,000 investment 35:45 – Getting distracted 37:45 – Naveen Dittakavi’s example of staying in the model he loves 41:25 – Why the key focus is on the customer 54:10 – Get a copy of his free book “The 7 Day Startup” www.wpcurve.com/7daystartup or hit him up at dan@wpcurve.com Leave a review and let us know what would you do with a $75,000 investment in Dan’s startup?
Nancy Tedeschi is the inventor of Snap It Screw. We talk about inventing physical products, getting on the shelves of Wal-Mart, and creating a global brand. Her invention http://snapitscrew.com has revolutionized the eye glass industry and made millions of dollars. 0:00 – Introducing Nancy and her inventions 1:14 – Her biggest breakthrough “Snap It Screw” 3:10 – Inventions… “if you can do something simpler than what’s out there now, then that’s how you test whether you have a good product or not” 3:41 – There are 2 kinds of inventors 4:24 – She talks about the many challenges while growing up 7:37 – How she found her confidence 10:25 – Why she QUIT 12:11 – Getting her patents 16:34 – Stephen Key told Nancy she was nuts for taking Snap It Screw to retail 17:53 – How it took over a year to get her product into Wal-Mart 24:56 – Why fear almost paralyzed her 28:35 – “It’s all about the money, until it’s not about the money” 31:00 – Bootstrapping vs. taking Venture Capital 32:22 – Advice for creating physical products. 35:50 – The 48 hour challenge Say thanks to Nancy at snapitscrew@gmail.com and visit her site http://snapitscrew.com Image of Nancy featured on http://www.businessobserverfl.com/section/detail/snap-success/ Please leave a review and comment on this interview. Thanks.
James Altucher challenged Joe Choi to write a book. Within 11 days he completed “Happy Foods”. He talks about turning ideas into reality. Joe’s latest experiment and project is 1,000 Monthly Blog Visitors http://fescuefairways.com/introducing-reach-1000-monthly-blog-visitors/ You’ll discover how to overcome the roadblocks that come your way with new ideas. 0:00 – Introduction with Joe Choi 0:46 – How he got the idea and created his book “Happy Foods” 5:14 – Why outside insight can overcome your roadblocks 7:20 – REMEDY for FEAR Talking about Tim Fite www.timfite.com the interview http://youtu.be/jifnc93r5s4 11:26 – When to finish and idea or cut and run 14:08 – Joe’s current project 1,000 Monthly Blog Visitors http://fescuefairways.com/introducing-reach-1000-monthly-blog-visitors/ 21:30 – Writing and Selling your passion 22:52 – How consistency and execution effects relationships 24:45 – What mentorship really looks like Say thanks to Joe https://twitter.com/jchoi007 and check out his website http://fescuefairways.com 30:40 – Joe’s 48 hour challenge
Kevin Davis of PaidTraffic.co talks about how businesses can leverage pay per click advertising on Facebook to grow their business. In this interview you’ll see exactly what a 7 figure ad manager does for Facebook pay per click Ad campaigns. httpvh://youtu.be/5oynLKdl0Vo 0:30 Kevin talks about vanity metrics vs business critical metrics The metrics he focus on: How many leads came in? How much money did we spend? How much did those leads cost? 3:00 How tell which type of lead to acquire and how much to pay “An email lead has no value unless it converts to a sale” 4:46 Why eliminating low cost campaigns can make sense 8:35 Cash-flowing campaigns is the stopping point for many business owners. He shares how to solve that problem 10:17 Obstacles you may face when running Facebook Ads 12:15 Why focusing on “LIKES” and “SHARES” will KILL your business 14:11 The “silent sales force” …retargeting 18:29 Why he uses multiple retargeting platforms 21:56 Case Study with http://www.wpcurve.com 26:00 Why he suggests starting with 10-15% retargeting budget 29:49 When you shouldn’t run ads 32:18 How to use retargeting to run ads to your internal email list 38:07 Using partner categories to SCALE CAMPAIGNS 40:55 Get a FREE $70 Retargeting Ad Credit http://paidtraffic.co/perfectaudience and http://paidtraffic.co/adroll 43:08 The 48 hour challenge Connect with Kevin and get your Free Google Analytics Dashboards at http://www.paidtraffic.co
www.eyeballdivision.com/businessgrowthpodcast talks about the 3 Pillars to Entrepreneurship and how the “critical thinking process” is vital to your success as a business owner. 1:05 The 3 Pillars of Entrepreneurship 1. You 2. Your People 3. Your Business Model 4:21 How your team plays a vital role in the businesses success 7:05 Do you knowing your CAC? 8:57 Andrew explains the cause of his failures in the past 11:16 Finding the value between margin and value 14:55 Why most businesses don’t know their numbers 18:45 Fear and Laziness 19:20 One of the most critical habits to develop 21:42 The “thinking process” of brainstorming: “What’s the constraint?” 25:31 Going LEAN through the 5 Why’s 34:34 His biggest piece of advice for you http://www.eyeballdivision.com/businessgrowthpodcast
Naveen Dittakavi www.HowToBuildRecurringRevenue.com talks about how to build recurring revenue in your business. He also shares how he moved upmarket to increase prices and what he does to avoid churn. 0:48 80% of the work is done BEFORE you meet somebody. He prepared for over 30 hours to meet his mentor Ramit Sethi 2:38 After meeting Ramit he changed focus to work on simple key pieces 5:10 Why recurring revenue has giving him real freedom in his business 7:15 How saying “NO” is so difficult and what he did to overcome that problem 9:22 The reasons why to validate ideas very quickly and how invisible future fears cause roadblocks 13:23 AUTOMATION is the paralyzing word for software developers and entrepreneurs 16:13 Marketing wasn’t necessarily the cause of sales but rather gave him clarity to acquire more valuable clients 18:15 Modeling Others: “We don’t want to model people where they are now. We want to model people and understand what they did to get there” “What can I do for my client to help him or her succeed?” 19:33 How he changed his mindset from thinking he just developed code to knowing he was an asset helping his clients. 20:10 His process for MOVING UPMARKET and taking his customer experience to the next level Tool: Use AwayFind and setup alerts to acknowledge VIP’s 22:50 How positioning his business as a value added service provider and not a normal dev shop differentiates him in the market 25:20 What separates the people barely scraping by from high producers? 26:30 Story of how he avoided churn from a client that has been with him for 10 years. 29:45 What he does to AVOID CHURN “To avoid churn, I just make sure they are happy” “We manage churn by building and maintaining real relationships with our clients” 31:42 What barriers he had created in his mind to growing his business “The fundamental tenet of marketing is to keep doing what works until it stops working” 35:20 We talk about Naveen’s mom and a funny story he had explaining his business to her 39:35 The most important paradigm shift he had to overcome 42:39 Understanding what you really want is a key factor in growing your business 44:10 Do the exercise of the 5 year and 10 year path 46:37 How to drill down into the small next steps when looking over big goals Learn more about creating recurring revenue at www.HowToBuildRecurringRevenue.com and view his blog www.dittakavi.com 51:27 The 48 hour challenge Click here to download the transcription
Jordan Harbinger from www.TheArtofCharm.com talks about how he creates valuable relationships that have helped him build a multi-million dollar company. 1:54 Explains what it means to be trapped with the “Golden Handcuffs” 4:35 His focus is 1. Good Customer Service 2. Killer Products 3. Delivering Valuable Free Content 5:02 Relationships are so critical to his multi-million dollar business, he explains why 9:00 How introductions open the doors to investors and key players 12:05 If you’re looking to get value, give value first 13:38 Why people don’t provide value to other, and how to overcome that 15:58 How he created the habit of helping others 20:30 He mentions the #1 thing that is responsible for his business success 21:57 The 4 Hour Work Week vs Paul Graham “do things that aren’t scaleable” 25:05 What to do to provide value to team members, and how to get them to follow the example 28:03 The signals of a “top performer” 33:04 How they grew from $100,000 to $1,000,000+ in sales and what they focused on 36:39 His parting advice that sets him apart from everyone else. Treat everyone like friends and family. 41:53 Jordan’s 48 hour challenge “Stop looking for the return” Say thanks to Jordan at http://www.theartofcharm.com
Turner Barr of www.aroundtheworldin80jobs.com explains how he was fired from the job he invented. He travels to exotic places working strange jobs and shares insight to vagabond entrepreneurs. 3:14 Where he searched to find international jobs… and why they always came up short 9:41 Why he setup a charity event for the Philippines disaster 12:20 How a multi-billion dollar company stole his brand and used it in a global marketing campaign His story went viral and was Featured in Inc and Entrepreneur also gaining massive support from the Reddit Community. 14:15 Why he turned to social media to expose the truth, and what it did for him Turner’s blog post went viral “How I Got Fired from the Job I Invented” Social Media = Social Justice 19:30 One of his craziest jobs was working with Tigers at a Buddhist temple in Thailand 22:30 His advice if you want to live and work overseas
This episode we interview Miguel Hernandez of www.GrumoMedia.com they help startups and businesses build their brand through demo videos. Their videos are short, funny, and unforgettable. You’ll learn his formula for creating a memorable brand and videos. 2:34 How he validated his idea of doing demo videos 6:25 Why he focuses on good content vs spending money on ads 9:40 Create multiple sources of income in your business to grow synergistically 10:17 How validating and pre-selling his training course helped him save time and money “before you spend a lot of time doing something try and validate… and if it’s good people will buy” 15:50 He is a top Udemy author making over $90k selling his video training “if you have a good product and you know how to market it, and you’re strategic about it, people are willing to pay for it” 16:53 The reasons why people pay for information they could get for free 18:45 What you have to do to create a memorable video “the whole idea of the video is to take action at the end” 20:39 Miguel’s scripting process for creating demo videos Demo Video Recipe: Constraint #1 – No more than 90 seconds Constraint #2 – No more than 200 words Constraint #3 – Follow the Act of Three 25:05 He explains what the Grumo brand is and why building that brand and feel is so important 28:25 Happy feelings from fluffy kittens LOL time 29:27 How the brand effects the growth of the business 31:34 The future plans of Grumo Media and how every business can iterate 36:24 Why he’s so approachable and grateful for the new business freedom economy 39:01 The 48 hour challenge Say “thanks” to Miguel and visit his website at http://www.grumomedia.com Intro Music by Braxton Lemmon… check out his awesome music https://soundcloud.com/expiredmomentum
Interview with Alex McClafferty and Dan Norris http://www.wpcurve.com They generate customers solely through content marketing and will put out 365 pieces of content this year. Within 6 months they went from $476 to a recurring revenue of $10,500 month. 1:47 How they went from $476/mo in revenue to $10,500/mo of recurring revenue in 6 months 3:12 Why they are focusing on content marketing to grow their business 4:37 What they do to build trust with their customers 5:48 When they started out they focused on the wrong customer only making $49 in 4 months. Alex explains how they pivoted to the right customer. 7:27 How they prepare content for their marketing and achieve the goal of 365 pieces of content in 2014 Their current content formula: 1-2 Podcast interview a week 2-3 Blog articles a week 1 Guest post a week 1 Weekly podcast on http://www.startupchat.co 11:53 What they do to manage their projects, tasks, and content 13:07 Balancing the working “on” the business and not “in” the business 15:52 Avoiding a high churn rate is critical for a recurring revenue business… they explain what they do to keep customers long term 20:39 Key focus areas when starting a new business 22:02 Execution is key and why they’ve started a new business within 7 days 23:39 The only validation indicator that matters 24:41 Why are early entrepreneurs and startups scared to put something out there for sale? 28:35 How being in San Francisco effect their startup. 30:35 Talking about the orchestration of their team 33:10 What’s the next step for www.wpcurve.com 36:25 How granular they get with their goals? 39:02 Parting advice to entrepreneurs looking to grow their business 40:10 Their angel investor elevator pitch 41:57 Who their product is for 43:35 Say thanks to Dan and Alex at www.wpcurve.com and on their podcast http://www.startupchat.co
Dave Crenshaw shares his formula for creating a focused business. He also talks about using systems and simplicity to grow your business. Learn more about Dave at http://www.chaosquiz.com 0:54 He was diagnosed with off the charts ADD… and what he did to overcome that challenge 3:55 How an entrepreneur can overcome noise and chaos around them “Chaos is the haphazard allocation of resources towards things of variable value” 5:50 Why simplifying things are critical for growing your business 8:15 What the jack of all trades is and how it shackles you to your business 10:57 He shares his process for creating a system and outsourcing the system 1. Improve your personal systems 2. Improve the business systems 3. Use the best technology 4. Utilize outsourcing 5. Make the hire 13:13 Problems business owners face when outsourcing 14:57 What you can do to uncover your personal strengths 16:16 He explains his early on struggles and failures… and how he overcame them 19:20 When to say “no” to your customers 22:30 Dave’s story about the best hot dog stand in the world Take the free four minute assessment at http://www.chaosquiz.com and get the action plan
Email autoresponders are one of the greatest assets in a business. Guest John McIntyre http://www.dropdeadcopy.com shares a framework for creating email auto responders that get opened, keep the readers engaged, and position products to increase sales. 1:16 He was struggling and was only making $100 a month from his website… until he focused on email marketing 3:40 How email marketing is different than writing sales letters 5:14 HIPS framework for writing email copy Hook Interest Parable (with moral) Slide (slide into pitch) 9:50 Why marketing should only be for the target prospect 11:02 How he gets into the email writing process 12:40 His process for finding your voice in your email copy Email #1 – Welcome, ask the question “what’s your ideal outcome?”, have them reply to email (boosts sender score) Email #2 – He includes an image and link in this email to get them trained to click images and links 18:50 Teach the WHAT and sell the HOW (if you’re selling information products this is critical) 19:45 What happens when you’re scared to sell? 22:35 The things that are more important than subject lines 24:17 How to date your subscriber 27:21 The amount of emails you should have in your sequence 29:42 Check out John’s podcast: email marketing podcast 31:13 The 48hr challenge 33:36 His biggest regret with email marketing Say thanks to John and see his auto responders in action at http://www.dropdeadcopy.com His Podcast: Email Marketing Podcast on iTunes Social: https://twitter.com/JohnMcIntyre_
Shan Carballo is an incredible artist, musician, and entrepreneur. He built an eCommerce company to over $2,000,000 in annual sales mixing business and art in his bedroom at his parent’s house. Now he uses music and art to inspire his work. Download his music at http://www.shancarballo.com 5:09 What he does to get inspiration to combine his artistic talents into his business ventures 6:33 How he started a $2,000,000 online retail company from a bedroom in his parent’s house. 8:02 Why he went to music school 9:02 The big mistake he made when he hired people to run his business 11:12 The mindset he created during he created when starting his business 15:18 What is his driving force? 21:20 The system for bringing the music outside of himself? 28:36 How he describes failure 31:12 [inlinetweet prefix=”Tweet This: ” tweeter=”@socialtrafficlab” Should every business person become an artist? 35:29 How to gain inspiration 37:40 Shan issues the 48 hour challenge? Say thanks to Shan at http://www.shancarballo.com and http://www.youtube.com/shancarballo
Scott Paul is the founder of ArmorActive, Voto, and Instafluence. He’s grown his companies to multiple millions and now uses his skills with other startups. ”An entrepreneur needs to always be growth focused and in fact they suck at everything else for the most part” 5:50 How Scott has “stumbled into everything” Be opportunistic and make sure you are open to changing and doing something different if what you’re doing isn’t getting the traction you want. 6:37 What drives you? Seeing something you put your hands on and watch it take flight. Doing something meaningful in a world where there are so few things that are meaningful. 9:32 Why he loves the digital world more than physical products 10:36 After investing over $300,000 into his social networking app he explains why he loves apps so much. Making it is half the battle. Promoting it is where all fail. 21:00 The first thing I look to do when I’m starting a company is get that team Once you want to execute you need to build up a team “It’s important if you have traction, or even if you don’t have traction but you can share your vision with someone else get someone to buy out on your vision and be part of your team” 23:20 Scott explaining his growth role on the team “An entrepreneur needs to always be growth focused and in fact they suck at everything else for the most part” 24:32 What to do when the startup outgrows the founder 26:48 What advice are you giving other businesses for growth? How he executes with live clients and the questions he asks. 28:43 Why people don’t focus on sales and getting validation. 31:08 What he would say to his current self 1 year ago. 33:15 The 48 hour challenge:
Kenny talks about making things as simple as possible to create business clarity. He also speaks about the new currencies of business that are essential in our connected world. His website is http://www.findtheedge.com where he shares business advice.
Kenneth Vogt started online back in the 90’s emailing Jeff Bezos for advice. Since then he’s started several companies and has a process for getting over the business plateau many owners face.
In Part 2 of the interview with Mike Hill we talk about buying ads on Google, Facebook, and other networks. Mike goes into detail about how they do split testing and use remarketing pixels to stay in front of visitors.
Chris founded www.followup.cc to solve a major problem he faced while working at another well known startup. He talks about the critical role customer support plays and how he has grown his business on his startup’s 3 year anniversary. What made Chris Keller leave HubSpot to go out on his own? In this interview he speaks about why he left a great job to solve a problem. He speaks about the growth of his startup http://www.followup.cc and how customer support has been critical to his success. We talk about why his customers are thanking him for being a startup that charges money and we get into the biggest mistakes he’s made and explain what he’s learned and changed over time. Try http://www.followup.cc for free to automatically follow up with leads, customers, and conversations.
In this episode we talk with Mike Hill who is a paid marketing expert, sharing the mindset and psychology of paid advertising for large business growth. He started the group Internet Marketing Super Friends. Make sure to SUBSCRIBE for more interviews like this! This interview went down a different path by getting into the mind of successful media buying. But it wasn’t always easy for Mike. We talk about the following: -He shares why he almost quit internet marketing and what his pivotal moment was that changed his career. -The sign of when to buy media and when to stop. -What mindset you need to have to run a successful campaign. -Mike shares the barriers you will face when your grows. He’s learned this by working with businesses that make millions per month. -He also shares how to get over the overwhelming feeling of “why would people listen to me” negative thinking. This is an amazing interview that had me taking notes and re-listening over and over. If you got a lot of value out of this interview I want you to do two things. 1. Pay it forward and help someone else… share this message 2. Say thank you to Mike at https://twitter.com/mikehill
In this interview, Spencer chats with Jake Hower from FuzedApp about how automating business processes with FuzedApp helps small businesses. Jake started FuzedApp to automate the processes in his own travel agency business in Australia.
As he described what he was doing to other business owners, he found their was an interest to offer his system as a service to other entrepreneurs.
As he is building the business, he is taking the old school approach Gary Vaynerchuck mentioned this week of actually picking up the phone and calling your customers to find out what they want and how it’s working for them.
He is also extending that personal touch to hand written cards to each of the new customers. With a little over 20 customers at the time of the interview, he is still in the early stages of the game, but definitely gaining momentum as more business owners find out about the tool through word of mouth and social media.
Currently, the system is focused on two platforms, Infusionsoft (Jake uses this) and Ontraport (formerly Office Autopilot which we use).
The tool then allows you connect those systems to other systems we use like Wistia, GotoWebinar, and Timetrade or ScheduleOnce.
Wistia, is a great video we player we use that allows us to track how long individual members of our membership watch our videos.
FuzedApp allows us to collect that data, and save it into Ontraport allowing us to create a lead score based on how much of a video the contact has watched.
The same technique is also applied to GotoWebinar scoring contacts based on whether they showed up for a webinar and how long they attended.
FuzedApp integrates with Timetrade and ScheduleOnce by connecting to Google Calendar and saving appointment data in Ontraport and Infusionsoft. This allows you to then assign those contacts to follow up sequences, tag them based on lead sources, and automate the creation of tasks based on what the scheduled event was.
2:40 – How he came up with his business idea over the weekend 3:48 – What he did to validate his business idea 5:20 – Paid vs Free customers 6:17 – What he did to get traction 7:04 – Going deep vs wide 9:08 – How he’s interrupting the marketplace with his approach 11:00 – Marketing tool he’s using to keep customers during trial 12:03 – Why connecting with his customers is so important 12:25 – The big mistake most businesses make 13:45 – Jake shares his metrics 15:06 – He shares his most important tasks for growing the business 15:55 – Why he’s not always doing the most important daily tasks 17:01 – What he really thinks of his customers 17:35 – His 12 month vision 19:00 – Content marketing vs personalization 21:45 – Why using the product is the real test 23:05 – Key takeaways 23:40 – Jake’s final piece of advice 24:57 – How to keep in touch with Jake[/box]
In this interview Spencer chats with Taner Kilicarslan who has started businesses throughout the world. His latest venture is establishing a major presence in the Middle East. Hear what Taner has to say about working with different cultures in the business world. Taner Kilicarslan, a world traveler and multi country entrepreneur has mastered the skill of global business. He talks about some of the unexpected pitfalls for doing business in other countries and the major opportunities in the middle east. In this interview you’ll hear what the “oil money” mindset is and how working in certain areas can increase your prices and income dramatically.
In this episode Mark Donnan talks about creating systems for your business and how a system is essential if you ever want to sell your business. He also shares what he did to overcome past failures that have now turned him into a stronger and more profitable owner. Mark shares advice that is better than most training courses and books. You’ll want to take notes on this one.
Business Accountability is a huge part of building a success business. In today’s podcast, Spencer is joined again by best selling author John Morgan and their mutual friend Alli Worthington author of “The Get Going Guide To Awesome” & “The Entrepreneur’s Guide to Radical Change“. Join Spencer, Alli and John at Grandma’s house on their best behavior chatting about the challenges we all have with accountability about how to introduce it more into your business and help take it to the next level with the help of your fans and you mentors.
Why You Need To Listen To This Interview: We Talk About… How to overcome the bottlenecks in your content creation process to create incredible content Joel’s dirty secret about his writing process The secret to consistently creating better content ideas Tools to make the guest blogging and writing process easier How to make your content stick out and get noticed The personal struggles Joel faced when starting to guest post and how he overcame them. (It took a lot of prying to get this out of him but he finally caved.) Are you ready to go behind the scenes and learn how to easily scale guest blogging to get more qualified traffic, leads and exposure for your website? Most people follow this same strategy. They think creating great content or a great website is enough to attract customers. It is not. The reason no one visits your website is because they’re not looking for it. They’re not interested. So you have two choices. 1) Spend a lot of money on online ads and traditional marketing to get your customer’s attention. 2) Spend zero money and show up where your customers are already looking. Personally, I’ll choose number two every time. And as a result, my business is getting more leads, more traffic and more NEW customers every month. How do I do it? It’s simple. Guest blogging. I target the websites my customers visit frequently, then I write guest blogs for those sites. And it works! It’s no secret that I think guest blogging is one of the BEST strategies being ignored by businesses today. And I’m tired of watching businesses struggle unnecessarily. I want to help. That’s why I just launched my new course, Guest Blogging Blueprint, which will help you no matter what level you’re at. In this course, you’ll learn how to: Earn credibility by becoming a published author on multiple websites Build high quality inbound links for your website to increase organic traffic Attract qualified traffic through guest posting on other blogs Identify the blogs your customers visit most Use the systems and templates I’ve given you to scale your guest blogging And much more! To get the course half off the regular price, use this special coupon code created for our listeners! https://www.udemy.com/guest-blogging-blueprint/?couponCode=TAKE10-SPENCE (It’s built into the link) But hurry, because it’s not going to last very long!
In this interview, Spencer sits down to chat with his buddy John Morgan about business branding and some of the challenges businesses have with growth. John Morgan is the Author of Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand
Tom Collins took a business from a few million dollars a year up to $150M with 600 employees. He shares stories and insights you won’t hear anywhere else. You can find out more about Tom and his coaching program at http://8figurebusiness.com
In this episode, Spencer chats with James Reynolds from Dubai. James runs a service company offering SEO and Social Media services to businesses. One of the key strategies James found that help them grow their business is creating a laser focused offer for your customers instead of trying to be/do everything. Listen in while James and Spencer share some tips on how you can grow your business as well.
In this episode, Spencer Shaw interviews Wade Foster from Zapier.com. Wade is one of the co-founders of Zapier, a tech startup that provides businesses with a tool to connect disparate systems through a series of APIs. Zapier takes all the technical specifics out of the process and gives it’s users a drag and drop interface to connect systems within their business that previously would not have been possible without some programming and knowledge of the APIs from each system.