Home Business Podcast: Recent Episodes
Richard Henderson
Start-up, grow and succeed in your own home-based business. Thrive working from home. Interviews with top experts in the home business industry. Entrepreneur profiles and business spotlights. Sponsored by Home Business Magazine. Hosted by Sherilyn Colleen, Managing Editor, and Richard "Capt'n" Henderson, Publisher.
Interview with Digital Marketing Expert Corey Morris: Do you Got ROI? Are you getting a Return on Investment – ROI – from your Digital Marketing? To survive as entrepreneurs, we must make digital marketing part of our promotional tool kit. Podcast guest Corey Morris is founder and CEO of Voltage Brands, a premier digital agency focused on digital marketing and websites (TheDMSP.com or Voltage.Digital).
Corey has spent 20 years working in strategic and leadership roles focused on growing client brands with ROI-generating digital strategies. His industry leadership, client success, and community-focused work led to a Digital Marketing Association Marketer of the Year award. Corey will help us to improve our Digital Marketing, and get more ROI from it!
Subjects discussed in podcast include: • Corey Morris’s journey into launching a digital marketing business • How he got started with digital marketing • Corey’s “START Planning Process” • Using START to develop a better Digital Marketing Plan • How does digital marketing reinforce your company’s brand? • How do we get more digital marketing engagement? • How often should you post on social media? • The right amount of content to support digital marketing • How website designs can better support Digital Marketing • How is Artificial Intelligence – AI - changing digital marketing? • Accounting for AI in your online presence and digital marketing • One thing a podcast listener can do right now to improve ROI from Digital Marketing
Episode Spotlight: Lil' Bubba (LilBubbas.com)
Interview Guest [caption id="attachment_181004" align="aligncenter" width="950"] Corey Morris, CEO of Voltage Brands[/caption]
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Interview with Immigrant Entrepreneur and Legal Expert Catherine Delcin:
The Home Business Podcast is about helping you succeed in a home-based business. That foundation starts by getting your business set-up for succeed; including its legal structure. Catherine Delcin (CatherineDelcin.com) is an expert in getting entrepreneurs set up to succeed.
We also love success profiles on the podcast. Catherine Delcin has an Inspirational start-up story. Having immigrated to the U.S. from Haiti, she knows firsthand the value of opportunity and the determination required to turn one’s vision into reality.
Subjects discussed in podcast include: • Catherine Delcin’s journey into her own business • Start-up challenges she faced and how she overcame them • Critical decisions when choosing the right business structure • Protecting your intellectual property • Steps involved in starting a business from a legal perspective • Common legal mistakes entrepreneurs make and how to avoid them • How Catherine helps entrepreneurs choose the right business structure • Protecting intellectual property in a tech startup or product-based business • One thing a podcast listener can do tomorrow to better legally shore up their business
Episode Spotlight: Lil' Orbits (LilOrbits.com)
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Interview with Staffing Entrepreneur Erik Reid:
As home-based entrepreneurs, we often have to become guerilla fighters in our businesses. This leads to adopting innovative ways to succeed in business.
One innovative way is to “flip the model” in the industry you want to break in to. Flip that model and break the chains that hold you back from succeeding in your targeted market.
A Case in point is Erik Reid, one of the two brains behind the company Virtustant (Virtustant.com). Erik Reid, along with his partner Kevin Wright, run Virtustant, a company that’s connecting businesses with top remote talent in regions like Latin America. What’s most intriguing is how they’re flipping traditional hiring models to launch and grow Virtustant.
Subjects discussed in podcast include: • Erik Reid’s Inspiration fo launching Virtustant • How Erik flipped the model to gain a foothold in the hiring industry • Toughest challenges to overcome in launching the business • Going head-to-head with other hiring companies after flipping the hiring model. • Leveraging competitive advantages to flip how business is done in the hiring industry • Guerilla marketing tactics used to launch and grow their start-up • Turning Artificial Intelligence into a competitive advantage. • What does the future of work hold in the hiring industry? • What a podcast listener can do to start flipping their own business model
Episode Spotlight: Little Jimmy's Italian Ice (ItalianIce.net)
Interview Guest [caption id="attachment_179405" align="alignleft" width="512"] Erik Reid, co-founder of Virtustant[/caption]
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Interview With Mindset & Manifestation Mentor Scott Haug:
As a home-based entrepreneur, do you ever stop and think about how you can reach the next level of your own human potential? Podcast guest Scott Haug (ScottHaug.com) can show you how to shift your mindset to achieve greater potential.
He’s an expert in giving entrepreneurs a visual path to achieve real results through using the art of manifestation and laws of attraction. With hundreds of thousands of followers on Youtube, TikTok, and Instagram, Scott Haug is a thought leader in shifting mindsets. He is renowned for his ability to show anyone how to apply a mindset shift to truly impact his or her life – and business!
Subjects discussed in podcast include:
• Scott Haug’s personal journey to becoming a thought leader • What inspired Scott to form a company based on coaching towards manifestation • How manifestation and the laws of attraction work • How to attain real results through using these ideas • The art of visualization • Why mindset is so important to unlocking human potential • Mindset advice for those of us struggling to be entrepreneurs • How do we reach that next level in our potential? • Tips for entrepreneurs to boost our productivity • One thing a podcast listener can do tomorrow morning to start shifting their mindset
Episode Spotlight: Ad Benches (AdBenches.com)
Interview Guest [caption id="attachment_179070" align="aligncenter" width="1000"] Mindset & Manifestation Mentor Scott Haug[/caption]
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Interview With Leading Guru’s on How Couples Can Work Together Better in Business:
Couple-Preneurs – If you are running a home-based business and living with a significant other, married or otherwise, chances are you are both “Couple-Preneurs”. It’s tough to keep business and pleasure totally separate. To meet this challenge we talk with Kyle & Ariel Tresch, who are the founders of a mentorship company appropriately named Couplepreneurs (KyleandAriel.com).
Kyle & Ariel equip other entrepreneur couples with the strategies to grow without growing apart in the process. They will help you discover how to turn your working dynamic as a couple into your ultimate competitive advantage in business.
Subjects discussed in podcast include: • How Kyle & Ariel became the leading guru’s in couple-preneur relationships • Key things they do in their business to help couple-preneurs • Ways to stay on the same page & thrive as an entrepreneurial couple? • Working together efficiently when you have different personalities or working styles? • Resolving issues when you step on each other's toes in business • What to do when one of the partners feels stuck doing tasks they don’t want to do. • How to keep the fires of intimacy burning when the relationship is under major business stress • One thing a podcast listener should do tomorrow morning to better thrive as a couple / entrepreneur?
Episode Spotlight: Safety Technology (SelfDefenseMarket.com)
Interview Guest [caption id="attachment_178980" align="aligncenter" width="696"] Couple-Preneurs Kyle & Ariel Tresch[/caption]
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Interview with Ryan Parsons, CEO of Franchise Company Evive Brands:
There are few START-UP options better than becoming a franchise owner. Most franchises can be operated home-based. To help us learn more about franchising we are joined today by Ryan Parsons, CEO of Evive Brands (EviveBrands.com).
Ryan is leading Evive Brands, that helps provide franchisees with the tools and support needed to unlock growth potential. He’s well positioned to give us a cutting-edge perspective on how YOU can unlock potential as a franchisee.
Subjects discussed in podcast include: • How Ryan Parsons ended up a CEO in the franchise business sector • Why home-based franchising has so much potential today • Low-risk entry strategies to launch a franchise • key success strategies for working with a franchisor • “Plug and play” franchise benefits for home-based entrepreneurs • Tools to unlock growth potential in a franchise • The importance of vendor partnerships • Scaling from a single operation to multiple franchise units • How Evive Brands creates cross-branding opportunities • What is one thing a podcast listener should do tomorrow morning to learn more about getting started as a franchise owner
Episode Spotlight: Lil' Bubba (LilBubba.com)
Interview Guest [caption id="attachment_178332" align="alignleft" width="500"] Ryan Parsons, CEO of Evive Brands[/caption]
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Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:
We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.
Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.
Subjects discussed in podcast include:
• Melissa Core-Caballo’s exciting entrepreneur journey • Critical turning points to attaining the success she achieved • What were some of the tougher challenges Melissa faced? • What’s it like working with clientele in the entertainment industry? • Melissa’s work-life balance mindset • Why is branding so important? • Dead Horse Branding’s signature “DH7 branding formula” • What are key things a start-up company should look at to launch their brand? • Ways that a more established company can improve their brand • What is one thing a podcast listener should do tomorrow morning to start building a better brand?
Episode Spotlight: City America (CityAmerica.com)
Interview Guest [caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]
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Interview with Author and Entrepreneur James Harold Webb:
Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times.
In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.
Subject discussed in podcast include: • The inspiration for writing “Redneck Resilience” • Challenges to business owners in uncertain times • Contingency plans and strategies to navigate uncertain times • Diversifying your business to protect you when times are difficult • An entrepreneur’s mindset that helps navigate uncertainty and build resilience • Money and financial strategies to help reduce business uncertainty • Building more business resilience with sales and marketing activities • What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times?
Episode Sponsor: Lil’ Orbits
Interview Guest [caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]
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Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell:
Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campbell believes AI will create a new generation of millionaires.
Colin C. Campbell (www.ColinCCampbell.com) describes himself as a serial entrepreneur and is author of the award-winning book “Start. Scale. Exit. Repeat. Serial Entrepreneurs’ Secrets Revealed!“ He also leads the Startup Club, where he shares his experiences with almost one million members.
Subjects discussed in podcast include: • Introduction to AI and Startups • How has the advent of ChatGPT 3.5 impacted startups over the past year and half? • Business Planning: Benefits of using AI to help create your business plan. • Lead Generation: How can AI help generate effective sales communications for startups? • How can AI improve customer service for startups? • Using AI in Legal documents and Contracts • How can AI assist you in writing blogs and professional communications? • How can AI be used as a coach for setting goals and developing performance measurements? • The future of AI in business startups • Why is it crucial for startups to embrace AI to stay competitive? • Basic technical skills needed for using AI
Episode Sponsor: Little Jimmy’s Italian Ice *
Interview with Author and Behavioral Management Specialist James I. Bond
Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com)
Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.
Subjects discussed in podcast include: • What exactly is “Brain Glue?” • The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made • Examples of how to apply brain glue principles to influence your prospects • How can you create powerful slogans as part of the glue? • Can you improve business success by simply changing the names of your products or sales pitches? • How to achieve long-term sales and business benefit applying Brain Glue principles • Critical points to consider in succeeding with the principles of Brain Glue
Episode Sponsor: Lil' Bubba * LilBubba.com
Interview Guest [caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption]
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Interview with Author, Money Expert and Podcaster Laura Adams
Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com
Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast.
Subjects discussed with Laura Adams in podcast include: • Why do so many solopreneurs neglect the long-term well-being of their personal finances? • Retirement accounts in building a secure financial future • The financial challenge with insurance, be it health or life • Key ways to create a “self-employed benefits package” • What are first steps to shoring-up your personal finances with a benefits plan? • How to keep your benefits plan easy to administer • Financial considerations for early-stage versus late-stage start-ups • Tips on how to maintain a personal benefits plan over the long term
Episode Sponsor: Safety Technology * selfdefensemarket.com
Interview Guest Laura Adams, Best-Selling author of “Money-Smart Soloprenuer” and host of the “Money Girl” podcast. Your Host
We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth.
Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too.
Subjects discussed in podcast include: • What inspired Julie Roy to write The Multi-Million Dollar Mompreneur? • The importance of beginning with the end in mind • Setting ambitious yet achievable goals • Maximizing your ROL— “Return on Life.” • How being a mother is integral to Julie’s sense of identity as a successful businesswoman • What’s fundamentally wrong with striving to balance work and family? • Harmonizing the demands of running a business and raising kids • Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job • Tips on cultivating connections • What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur?
Episode Sponsor: Lil' Orbits
Interview Guest [caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption]
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Home-Based Business Start-Up Guide
Interview with Leading Advertising CEO Jeff Swartz
Are you ready to learn how Geofencing and other Digital marketing tactics can grow your business? Then let’s say hello to Jeff Swartz, CEO of Ethic Advertising Agency (www.ethic-ads.com). Jeff Swartz is also an advertising entrepreneur, ad tech creator, and Founder of Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. They’re ranked among the 50 best agencies in the U.S
[caption id="attachment_167824" align="alignright" width="400"] Jeff Swartz is CEO of Ethic Advertising Agency and an expert on Digital Advertising[/caption]
Subjects discussed in podcast include: • What exactly is Geofence advertising? • How can small businesses take advantage of GeoFence technology? • Good first steps to get started with geofence advertising • Qujam - the first do-it-yourself Geofence Advertising platform for small businesses. • What’s the latest on the of foundation of digital marketing - display banner ads? • Should you do Digital Audio Advertising? • Advice on Native Advertising • Using Search Engine Marketing (SEM) to rank higher in search results • Social media marketing on Facebook, Linked-In and Twitter • What are good ways to get started with video and video pre-roll • What is one thing a podcast listener should do tomorrow morning, to improve his or her digital marketing?
Episode Sponsor: City America * https://CityAmerica.com
Interview Guest [caption id="attachment_167826" align="alignleft" width="1000"] Jeff Swartz, CEO of Ethic Advertising Agency[/caption]
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Interview with Ann Lightfoot and Kate Pawlowski
[caption id="attachment_160570" align="alignright" width="300"] Ann Lightfoot and Kate Pawlowski are the Dynamic Duo behind Done ^ Done Home[/caption]
Do you want to learn more about the social media success secrets and BIZ-building story of this mother-daughter dynamic duo? Done & Done Home is a professional organizing and decluttering business owned by mother-daughter team Ann Lightfoot and Kate Pawlowski.
Whether getting ready to put your home on the market, managing an estate, preparing to move, or just in need of a thorough clear out – Ann and Kate’s multi-million dollar Done & Done Home (www.DoneAndDoneHome.com) handles it all.
Subjects discussed in podcast:
• How their business was born when a friend needed help with a move
• What started as a mother/daughter duo organizing closets and hauling trash has turned into a multi-million dollar business
• Company business operation that currently employs 18 women
• Their first online course successfully marketed through Facebook Ads
• How they make Instagram work for sales and bringing in new clients
• Capturing emails for a strong and responsive newsletter list
• How they use Reels to grow their business
• Any good family drama that drifts into their business?
• What does the future hold for the business moguls behind Done & Done Home?
• One thing a podcast listener should do tomorrow morning to improve his or her own business
Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net
Interview Guest
Your Host
The online competition for attention and engagement has never been more intense. And the rapid rise of Artificial Intelligence - AI - is exponentially increasing the challenge. To stand out from the crowd and compete, home business owners must get their business - and its brand - AI-ready.
Nothing is going to shock up our home business world more than Artificial Intelligence. And who better than Karen Tiber Leland to help get us ready for AI? Karen is founder of Sterling Marketing Group (www.SterlingMarketingGroup.com) and best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
Karen has been interviewed by the Today Show, CNN, Fox News and Oprah. She has presented at TEDx and many well-known colleges.
Subjects discussed in podcast include:
• What should any home-based business owner understand about AI?
• A first AI step is to teach Google who you are
• Seven straightforward steps to prepare a business brand for AI
• Taking a fresh look at your target audience
• Creating an abundance of online, high-quality content; and making that process easier
• Success tips to monitoring your online reputation
• How to “flip the focus” of your social media
• More success tips to prepare your brand for AI
• What is one thing a listener can do tomorrow morning to get ready for Artificial Intelligence?
Episode Sponsor: Lil' Bubba * https://Lilbubba.com
Interview Guest [caption id="attachment_159070" align="alignleft" width="500"] Karen Tiber Leland, founder of Sterling Marketing Group[/caption]
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On the Home Business podcast, we love entrepreneur success stories. James Rosseau hits that target. James Rosseau is a hip-hop media owner, CEO and author of the new book Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career and Create an Amazing Life. (www.jamesrosseausr.com)
James shares an inspiring blend of personal setbacks and triumphs, smart strategies, and lessons learned on his way from a North Philadelphia neighborhood to a Fortune 100 boardroom.
Subjects discussed in podcast include: • Being a Christian hip-hop media owner • Perspectives gained from being on a Fortune 100 boardroom • Inspiration behind authoring his book “Success on Your Own Terms” • Embracing your passion • Performing with progress versus perfection • Fulfilling the promise to “Parlay Your Platform” • Promoting with a purpose • Putting your success plans into action • One thing a listener can do to achieve success on his or her own terms
Episode Sponsor: Safety Technology * https://SafetyTechnology.org
Interview Guest [caption id="attachment_158732" align="alignleft" width="500"] Hip-hop media owner, CEO and author James Rosseau is a hip-hop media owner, CEO and author[/caption]
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Efficiency Bitch! There, I said it. But before you think I’m bad-mouthing my guest, Melissa Leon, know that she is the author of Efficiency Bitch - How Ambitious Women Can Have It All Without Doing It All. She uses the letters B.I.T.C.H. as an acronym to define the five areas she focuses on to live the life she designed: Bank, InBox, Time, Connection, and Harmony. Melissa has even trademarked the phrase!
Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, a small business owner, and a lover of as she says “having her cake and eating it too.” Melissa is the owner of Two Sense Consulting (www.TwoSenseConsulting.com) as its CFO. Melissa Leon has learned to be an expert on balancing life between work and family.
Subjects Discussed in Podcast Include: • The heart of BITCH - "having your cake and eat it too?" • Tips for women to better manage money and personal finances • How can a female entrepreneur better manage her time and what Melissa calls their “inbox of life”? • The importance of building a “strong village” • The challenge for women who are working business around and raising kids • Advice to anyone – men or women - on balancing multiple roles in life? • what is ONE thing a listener can do tomorrow morning to start being their own “Efficiency Bitch?”
Episode Sponsor: Ad Benches * https://AdBenches.com Interview Guest [caption id="attachment_158409" align="alignleft" width="500"] Melissa Leon is a 20-year corporate finance professional, a mother of three, an author, and a small business owner,[/caption]
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Home-Based Business Start-Up Guide
Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and renowned life coach Laura Gassner Otting, success is wonderful, but it's also “Hell.” So she has a new book Wonderhell, Why Success Doesn't Feel Like It Should . . . and What to Do About It.
Laura dares audiences to find their voice, and generate the confidence needed to tackle larger-than-life challenges. She wants to help you to lead, manage and mentor others to achieve increased business success.
Laura’s TEDx on Wonderhell was chosen as an Editor’s Pick, and is quickly approaching 1M views;, and was featured on the TODAY Show, Good Morning America, Oprah Daily, Harvard Business Review, and others.
Subjects discussed in Podcast Include: • “Impostor syndrome” - How do we overcome it? • Make your own luck through manifestation and hard work • How can we quiet our perfectionist tendencies and allow ourselves to fail? • Managing our uncertainties and our “what ifs” • Can we better learn from others and accept being a “beginner”? • Creating a community of those who bring out our best – and cutting off those who don’t! • What is one thing you can do tomorrow morning to overcome “Imposter Syndrome”?
Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide);
Episode Sponsor: Kaeser & Blair * https://Kaeser-Blair.com
Interview Guest [caption id="attachment_156750" align="alignleft" width="500"] Laura Gassner Otting, author of the book Wonderhell,[/caption]
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Are you using Instagram to maximum marketing effect in your Home-Based Business? Let’s let Corey Walker, author of Instagram for Business for Dummies, show us the way. Instagram is a dominant social media platform, particularly for businesses. Instagram also seems to be challenging the longtime dominance of Facebook. A few questions to ask: what are effective ways to use Instagram, why should we invest in Instagram, and what is a good posting frequency?
Richard “Capt’n’” Henderson interviews Corey Walker, owner of The Marketing Specialist (www.TheMarketingSpecialist.com). She gives practical advice on how to better your reach with Instagram.
Subjects discussed in podcast include: • What are the most effective ways to use Instagram right now? • Why should a business invest in Instagram? • Success factors for creating a good Instagram post • How can businesses find the time to post lots of Instagram content? • What exactly are “Reels” and how can these help you in your business? • One thing a podcast listener can do tomorrow morning to get better at marketing with Instagram
Episode Sponsor Lil' Orbits * http://LilOrbits.com Interview Guest [caption id="attachment_156464" align="alignleft" width="1184"] Corey Walker, owner of The Marketing Specialist[/caption]
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After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls her “golden handcuffs.” Today Tara Lassiter helps entrepreneurs achieve time freedom by packaging their talents into digital products, building life-first businesses, & growing impactful personal brands. Richard “Capt’n’” Henderson interviews Tara (www.TaraLassiter.com) on how you too can “up your digital marketing game” with funnels. Subjects discussed in podcast include: • How Tara made the leap from QVC model to digital marketer • How did acting & modeling make Tara a better marketer? • Where should entrepreneurs look to get started in online marketing? • The basics behind using funnels for lead generation • How can a budding entrepreneur create a simple lead funnel? • Building “sustainable traffic strategies” that are linked to funnels • Capturing email addresses and nurturing these leads into customers • How the phrase “passive income” can be disingenuous • What is one thing you can do tomorrow morning to get started with funnels and lead generation? Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: City America * https://CityAmerica.com
Interview Guest [caption id="attachment_155877" align="alignleft" width="500"] Tara Lassiter[/caption] Your Host
On the home business podcast, we love business start-up stories. Our listeners love to hear profiles of other entrepreneurs. Over the years we have covered many different types of entrepreneurs: Mom Preneurs, Dad-preneurs, crypto-preneurs, zoom-preneurs. But a Gin-Preneur? We didn’t know that the drink known as Gin was still even around!
But Adam Von Gootkin, Co-Founder & Chief Executive Officer of Highclere Castle Spirits, proves otherwise. Adam as carved out an impressive market niche in spirits and, in particular, the booming gin industry. Richard “Capt’n’” Henderson interviews Adam to talk about how you can breathe new start-up success into an old and stale traditional market (www.HighclereCastleGin.com)
Subjects discussed in podcast include:
• Adam Von Gootkin’s start-up and entrepreneur’s journey
• The great grandfather who ran a Prohibition-era speakeasy on the Connecticut River!
• Opportunities in the gin and spirits market that Adam targeted as an extension of existing products
• Building “cachet” and “panache” in a company’s image to create an attractive brand
• What types of marketing produced the high levels of growth that Adam achieved?
• Expanding his product’s reach
• Hurdles overcome in building an innovative business
• Adam’s book: Living Proof: Onyx Moonshine’s Journey to Revive the American Spirit
• What does the future hold for Adam’s burgeoning gin and cigar and global portfolio of distinctly authentic brands?
Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide);
Episode Sponsor Little Jimmy’s Italian Ice * https://ItalianIce.net
Interview Guest [caption id="attachment_150752" align="alignleft" width="500"] Adam Von Gootkin, CEO of Highclere Castle Spirits[/caption]
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After selling their successful supply-chain software-development business, these tech experts didn’t know what to do with their lives. But Sara Gifford and Victor Allis shared a common passion to make democracy work better. So they co-founded ActiVote, a first-of- its-kind non-partisan app, to simplify elections and empower U.S. citizens to vote.
With America now sailing into the mid-term election cycle, what better subject to talk about than this App and an entrepreneur who helped develop it. Richard “Capt’n’” Henderson interviews Vote-Preneur Victor Allis, to discuss his journey developing a successful App (www.activote.net).
Subjects discussed in podcast include:
• How the two entrepreneurs got together prior to co-founding ActiVote
• What motivated Victor to use his tech talents to improve democracy?
• How does ActiVote turn non-voters into voters?
• Were investors required to create the app?
• The biggest technology challenges faced in getting a workable, downloadable App
• Does the App have to be monetized to keep it viable?
• A “home-based hybrid model” for employees working from home
• Victor’s “5 minute rule” - What’s that all about?
• Plans for expanding app use before election day
Episode Sponsor Lil' Bubba * https://lilbubba.com
Interview Guest
Your Host
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As business owners, we all know how important it is to set up our home offices for success. Our workspace plays a pivotal role for how efficient and productive we are each day. There are easy things you can do right now to de-clutter your workspace and to increase home office productivity.
To help us get our offices’ better organized, Richard “Capt’n” Henderson interviews Christina Giaquinto. She is a Professional Organizer and Brand Ambassador for Modular Closets (DIY customizable closet units that organize any space in your home). www.christinagiaquinto.com / https://www.modularclosets.com/blogs/christinas-corner
Subjects discussed in podcast include:
• Christina Giaquinto’s journey to becoming a de-cluttering guru and a brand ambassador
• How she began working with Modular Closets
• What made Modular Closets stand out for Christina
• Why is having an organized and clean home office so important?
• Christina’s top tips for de-cluttering a home office
• Top organizing mistakes people make when setting up their offices
• Ways to use space outside the office to keep the workspace de-cluttered and better organized
• What are other ways entrepreneurs can declutter and organize their office – and their lives?
• What is one thing an entrepreneur can do tomorrow morning to get started in de-cluttering?
Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org
nterview with Amazon Sales Guru Lesley Hensell Whether you love Amazon or hate it, Amazon is an 800-pound Gorilla in the small business/home business arena. Just about every home-based entrepreneur will be involved in Amazon selling, one way or another. It could be a small Amazon side hustle, a related product for your core business, or a core business itself as an Amazon Seller. For example, at Home Business Magazine, we have to sell our Start-up Guide exclusively through Amazon.
As with any business segment, there are critical success factors to being successful as an Amazon Seller. Richard “Capt’n” Henderson interviews Lesley Hensell, co-founder of Riverbend Consulting (www.RiverbendConsulting.com). She will help our listeners to be better sellers on Amazon. Lesley is a seasoned veteran in helping others to grow their businesses through Amazon.
Subjects discussed podcast include:
• Lesley Hensell’s experiences with Amazon and operating a consulting business
• A brief breakdown on how to set yourself up as a seller on Amazon
• How can you set up an online brand that stands out from the crowd?
• Ways to be part of the Amazon marketplace without actually being an Amazon seller
• Growing competition - Is it still a good opportunity to be an Amazon seller?
• Common mistakes Amazon sellers make and the consequences for those mistakes
• What are some of the first things a seller should do if their Amazon account gets suspended?
• “Top Tips” on what an Amazon seller can do to be more successful in Amazon
• What is one thing you should do tomorrow morning to get better plugged in with Amazon?
Episode Sponsor Hotels Etc. * https://hotelsetc.com/go
Interview Guest Amazon Sales Guru and Co-Founder of Riverbend Consulting Lesley Hensell[/caption]
Your Host
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Frustration! We've all felt it at some time; particularly running a home-based business. Sometimes it feels like HARD is a habit. But it doesn't have to be. Let's face it: work and business are challenging. Have you ever wondered if you are on the right path? And what can you do to break out of old habits, and start seeing things in a new way? A way that makes things easier.
Richard “Capt’n” Henderson interviews Chris Westfall (www.WestfallOnline.com), who wants to help YOU Discover your own easier pathways to greater freedom and TO clarity around your business identity. Christ Westfall Is the author of a new book, EASIER, 60 Ways to Make Your Work Life Work for You. He’s here to talk about the book and a new way to approaching leadership, such as in your business.
Subjects discussed podcast include: • Chris Westfall’s background as an author, business coach, speaker and consultant
• Why he wrote a book called "Easier"
• Can life really be easier...and, if so, how?
• How did Chris go about creating the story of the Client and the Coach?
• What if people are in a difficult work environment, or facing changes in their business, or disappointments...what are some ideas to make things easier?
• How do you pivot from “How do I get through this?” to “What can I get from this?”
• How to access innovation and empathy to find true personal freedom
• Are resilience and adaptability are available to anyone, anytime; regardless of their circumstances?
• What is one thing you can do tomorrow morning to take action on Chris’s “Easier” principles?
Episode Sponsor City America * https://CityAmerica.com
Interview Guest Coach, Author, Speaker and Consultant Chris Westfall[/caption]
Your Host
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Interview with “Talk Business” Radio Host Erin Joy After almost three decades of advising women business leaders, Erin Joy has learned what opportunities and challenges women in business encounter. She knows what they are thinking and the best failproof practices for business success. With a knowledge base this wide, it’d be a shame not to sit down with the brightest female minds in business and share it with the world. That’s how the “Erin Joy Talks Business brand” was born; which she distributes through a radio show, an App, and YouTube.
Richard “Capt’n” Henderson talks to Erin Joy (www.ErinJoy.com) about her brand and valuable business advise you can use in starting up and succeeding in a business – “Business Talk” that will help you, today!
Subjects discussed podcast include:
• The spark that lit the fire for the “Erin Joy Talks Business” Brand
• Developing a broad reach through multiple media distribution channels
• Breaking ceilings and breaking rules, revenue goals, and expectations
• “Beginning stage” start-up challenges women may have to overcome when launching a business
• “Business psychology” to being successful in a start-up
• “Professional well-being” - Keeping yourself in tip-top shape
• What is one thing a woman should do tomorrow morning to further their business success?
Episode Sponsor Kaeser & Blair https://Kaeser-Blair.com*
Interview Guest “Talk Business” Radio Host Erin Joy
Your Host
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Interview with “The Inner Matrix” author Joey Klein
Success in a home business cannot just be achieved by building and delivering a better mouse trap. Entrepreneurs are under constant pressure and stress, and that can get in the way of achieving your business goals. Having a mastery of one’s emotions under this pressure can mean the difference between a home business owner’s epic success or miserable failure.
Richard “Captain” Henderson and Shelby Cara Henderson interview Joey Klein (www.TheInnerMatrix.com), author of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results. Joey Klein is one of the world’s leading experts in how you can better master your emotions for increased success.
Subjects discussed in podcast include:
• How Joey Klein got into the world of helping people in personal mastery and development
• Your Inner matrix we all possess
• Mastering your Inner Matrix system starts with being aware of emotions
• Levering your thoughts after gaining awareness of your emotions
• Driving actions that produce the results you want.
• How mastering your emotions is central to the process of driving the right actions
• Joey’s thriving worldwide business model using Inner Matrix System principles
• Becoming an author packaging his system into a book The Inner Matrix
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Interview Guest
Joey Kleinauthor of The Inner Matrix, Leveraging the Art & Science of Personal Mastery to Create Real Life Results.[/caption]
Your Host
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Interview with Productivity Consultant Megan Sumrell
Most women are finding it hard to squeeze everything into one day and feeling more overwhelmed than ever. Running a home-based business part-time can greatly increase that pressure. Are you ready to ditch that feeling of being overwhelmed, and find work Life harmony? Today’s guest, Megan Sumrell, believes that the majority of time management and productivity strategies on the market are failing women.
Richard “Captain” Henderson interviews Megan Sumrell (MeganSumrell.com), a well-known and highly sought-after productivity consultant. She can help our listeners – men or women– to better manage our tasks, planning and schedules.
Subjects discussed in podcast include:
• After 20+ years in the corporate IT world Megan punched out to become an entrepreneur
• Gravitating into the high-demand world of time management and productivity.
• Task Management - How do we get control over our to-do lists?
• Using integrated planning to improve productivity
• Another time killer are schedules – How to prevent being overwhelmed by them.
• Systems and processes for better time management
• Megan’s “Ditch the Overwhelm Cheat-sheet”
• One thing every woman should do first thing tomorrow morning to start getting control over their tasks and schedules
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Interview Guest
Your Host
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The biggest reason why small businesses fail is lack of revenue. Looked at another way, the best you can ensure your small business success is to maximize your revenue. What better way to do that than to diversify your business and your income streams? And who better to talk with us about business diversification than Sara Bendrick (https://SaraBendrick.com).
Richard “Captain” Henderson and Shelby Cara interview Sara Bendrick; a HGTV “Lawn & Order” star, TV host, author of Big Impact Landscaping, and – of course – a thriving small business owner. She’s a small business expert who can help us get on the right path to diversifying revenue.
Subjects discussed in podcast include:
• Sara Bendrick’s diverse background of reality TV, author, and thriving business owner.
• What are we talking about when we use the term “Diversifying Revenue”?
• Why is diversifying recurring revenue so important for any small business owner?
• Ways for small businesses to leverage services they already offer, for additional revenue
• Advice for a new business owner to expand revenue sources
• How can entrepreneurs begin to expand services to create new income streams?
• Success factors in selecting and succeeding in a business that diversifies your core established business
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Episode Sponsor: Lil' Bubba - https://LilBubba.com
Interview Guests:
Author, TV Star and small business owner Sara Bendrick
Your Host:
It’s that dreaded season of the year. It’s tax time. So what does that mean for you, as a small business owner? It’s time to get ready. The most important tax thing you can do right now is plan out what you need to do! Getting ready for tax time isn’t a big thing, it’s a lot of little things, little things that relate from one to the next.
Richard “Captain” Henderson and Shelby Cara interview Barbara Weltman (https://bigideasforsmallbusiness.com), to help us get ready for tax time. Barbara Weltman is a well-known business expert and author of The Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-guide).
Subjects discussed in the podcast include:
• Barbara Weltman intro and her book the Home-Based Business Start-Up Guide.
• What key tax deadlines should we know about?
• Tax strategies: Anything one can still do to reduce 2021 taxes?
• Is taking a home office deduction an audit red flag?
• Should I do my own return or use an accountant tax pro?
• Any advice on getting “your books” ready for tax time?
• Are there any common deductions that home business owners often miss?
• Tips for filing after your taxes are finally ready for the IRS
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Episode Sponsor: il’ Orbits * http://LilOrbits.com
Interview Guests:
Barbara Weltman, business expert and author of The Home Business Start-Up Guide.[/caption]
Your Host:
Interview with Greg Berry Founder/CEO of Municibid
Did you know that most municipalities and government agencies auction off big ticket surplus items that are no longer needed or in service? Business owners can benefit from buying vehicles, heavy equipment and other big items they need through government auctions. Government auctions can also open up a lucrative side business buying and selling auction items.
Richard “Capt’n” Henderson interviews Greg Berry, the CEO and founder of Municibid, the go-to online marketplace for government auctions. Learn about the fascinating world of government auctions.
Subjects discussed in the podcast include:
• Greg Berry’s journey into his online auction business Municibid
• The basic fundamentals of a government auction
• How can business owners benefit from government auctions?
• Benefits of buying vehicles and equipment from government auctions versus from dealerships and online seller platforms like Craigslist?
• How government auctions can be a business opportunity within themselves, buying and selling big ticket items.
• What are some of the most interesting or craziest items that have been sold on Municibid?
• Success tips for acquiring items through auction
• Where does Greg hope to see Municibid in five years?
Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Safety Technology * https://SafetyTechnology.org
Interview with Author and Sales Training Guru Tom Stanfill.
The number of customers who would rather talk to a bot or do a Google search than talk to a seller has more than doubled in the past three years. That explains why – even with all the advances in sales enablement tools – the number of sellers “hitting their quotas” continues to decline. Traditional approaches to selling are backfiring on the growing population of “unreceptive” deciion makers.
Richard “Capt’n” Henderson interviews Tom Stanfill, who has a surprisingly simple solution: Shift the focus from crafting the perfect message to creating receptivity. Tom Stanfill is CEO of ASLAN Training and author of unReceptive: A Better Way to Sell, Lead & Influence (UnreceptiveBook.com). He’s shifting the entire art of selling to lasting relationships; that could help set you up for long-term sales success.
Subjects discussed in podcast include:
- What made Tom Stanhill want to tackle writing his book unReceptive: A Better Way to Sell, Lead & Influence
- The approach to “unreceptive” selling starts with addressing selling barriers
- Motivating the customer to take action, in what may often be a virtual sales connection
- “Servant Selling” – What are ways to serve the customer for better long-term results?
- Converting the unreceptive requires you to “validate the view” of your customer
- Post-Sale: How do you keep selling barriers from creeping back in with a client?
- Maintaining long-term leadership and influence with your client through the selling process
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Interview Guests:
Tom Stanfill, CEO of ASLAN Training, and author of unReceptive: A Better Way to Sell, Lead & Influence[/caption]
Your Host:
Are you feeling a little “down” today or need more motivation? Maybe it’s time to look no further than your own home office. Yes, your home workspace could be the source of flagging motivation. Simple and inexpensive upgrades and changes to your home office could make all the difference. When it comes to the home office, we too often consider its layout, furnishings or location for ways to improve it.
Jeanelle Ditto working with a client at her interior design office.[/caption]
Richard “Capt’n” Henderson and Shelby Cara interview Jeanelle Ditto, who recommends instead that you should start with easy-to-do “Spruce Ups” to greatly improve your daily home office experience. Jeanelle is owner of Blush Interior Designs (blushinteriordesigns.com).
Subjects discussed in podcast include:
- Surrounding yourself with positive energy
- When making changes to interior surroundings - “First Impressions Matter”
- Home office updates that are inexpensive
- Simple and cheaper office furnishings and cabinetry ideas that can “spruce things up”
- Easy office reconfigurations with such things as computer cords and power strips
- Combining two functions into one - simple interior designs that make the transition seamless and inviting
- How can different fragrances - perhaps seasonal fragrances - spruce up your workspace?
Warmer vice brighter - Making improvements in lighting.
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Interview Guests:
Jeanelle Ditto, owner of Blush Interior Designs[/caption]
Your Host:
Interview with Business & Life Coach Bill Goodwin
We’ve all heard the term – no pain, no gain. Every small business owner struggles through difficult times and situations. It’s part of the process of succeeding as an entrepreneur. The truth about pain is that No one likes difficult times - but we can choose to embrace the lessons we learn from pain. Done successfully, conquering your painful situations can even help your business achieve greater success.
Who better to help us triumph from pain than Bill Goodwin, owner and operator of Priority Living of Minnesota? Richard and Shelby interview Bill Goodwin, who helps business owners and others achieve higher levels of performance and greater satisfaction in their personal lives.
Subjects discussed in podcast include:
- Bill Goodwin’s successful consulting business with Priority Living
- Stressors and how these can be catalysts for growth
- How does one have a positive life stance?
- As business owners, how do we embrace the value of pain?
- How can we then make good changes after pain?
- Personal responsibility - how does one be a victor, and not a victim?
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Interview Guests:
[caption id="attachment_130468" align="alignleft" width="500"] Bill Goodwin owns and operates Priority Living of Minnesota[/caption]
Your Host:
Interview with Digital Transformer and CEO Ray Blakney
Nowadays, the world we live in is ever-more online. People are constantly scrolling down their social media feeds on their smartphones, buying products at ecommerce websites, launching fully virtual businesses… what does this all mean? Well, one thing this trend points to is the need for businesses to prioritize digital transformation. Just ask Ray Blakney, CEO and co-founder of the Live Lingua online language school (www.LiveLingua.com). Digital transformations don’t “just happen.” You need to take key steps to successfully make a digital paradigm shift.
Richard “Capt’n” Henderson and Shelby Cara interview Ray Blakney, to learn more about his true digital transformation success story. Learn from his digital lessons.
Subjects discussed in podcast include:
• Ray Blakney’s business “Live Lingua”
• Competitive advantages: What sets Live Lingua apart from other online language learning platforms?
• How did his business stem from digital transformation?
• Tips for business owners who want to digitally transform their companies
• What common mistakes should be avoided when going through a digital transformation?
• How can entrepreneurs better manage a fully remote enterprise?
• Things a small business owner should do each day to make sure their digital operations stay intact and working well
• How can learning a new language benefit a business owner?
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Interview Guests:
Your Host:
Pushed upward by increased bandwidth, smarter smart phones, new ideas about work, and even workplace shakeups from Covid, we are in a home-based revolution. Every year brings an increasing number of people working from home and operating home-based businesses. Balanced right, you can create multiple income streams from your home and still have time for what matters most in your life. So, who better to comment on this explosion than Martha Krejci, author of the new book “The Home-Based Revolution”?
Martha Krejci (https://WithMartha.com) is a self-described “high-vibin’ mama,” a wife, life coach, business coach and growth strategist, and social media marketing powerhouse who is taking the internet by storm. Richard “Capt’n” Henderson interviews Martha Krejci, who shares her perspectives on how you can build greater home-based business success. Special Tool: http://marthaekrejci.com/tool
Subjects discussed in podcast include:
• How did Martha Krejci come up with the term “high-vibin’ Mama”?
• How did she know that it was time for a change in her career path?
• The first steps for someone in search of financial freedom?
• How Martha Krejci helps others fulfill their own passions in their home business
• Success stories in her book The Home-Based Revolution
• What does it mean to grow your mindset?
• Embracing the “be you” when it comes to succeeding in your home business
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Interview Guests:
[caption id="attachment_128738" align="alignleft" width="500"] Author and Business Coach Martha Krejci
Your Host:
Too many business owners think that achieving financial success must be the ultimate goal in their entrepreneurial journey. However, one CEO and entrepreneur is on a personal mission to change the conversation in the business world, moving away from the pursuit of success, to focusing on fulfillment instead. Christan Hiscock is the CEO and co-founder of Kardia (https://HelloKardia.com), which offers what he terms “heart-centered” financial services to help people reach their goals. Christan is also a leader of 14 thriving businesses across a range of industries.
Richard “Capt’n” Henderson interviews Christan Hiscock, who shares advise that will help any home-based entrepreneur to achieve greater success through achieving greater fulfillment.
Subjects discussed in this podcast include:
- What is Christan Hiscock and Kardia all about?
- The spark that started it all with Christan and his multiple businesses
- Why is Christan adamant about practicing his “heart-centered” business practices?
- Why does Christan believe it is more important for business owners to strive for fulfillment rather than success?
- What has been the biggest challenge that Christan had to overcame in his entrepreneurial journey?
- Diversification is Challenging – How does Christan balance out leading 14 thriving businesses?
- What is one thing a business owner can do today to get started in being more heart-centered in their business operations?
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Episode Sponsor: Lil’ Bubba * LilBubba.com
Interview Guests:
[caption id="attachment_128632" align="alignleft" width="500"] Christan Hiscock, CEO of Kardia[/caption]
Your Host:
Have you always wanted to be a new business owner, but are scared of the risk? Wouldn’t it be great if there was a business opportunity that was already pre-packaged and proven to be successful? Well, there is one! And these businesses have been around forever. They are call Business Franchises, and number in the hundreds of thousands! You can be your own boss and greatly reduce start-up risk by becoming a franchise owner.
Richard “Cap’t” Henderson and Shelby Cara interview Neel Parekh, to talk about how business franchising is all the rage. The number of franchises that can be operated home-based are also growing. Neel Parekh is the founder & CEO of MaidThis (https://MaidThisFranchise.com), one of the top-rated national cleaning franchises for individuals.
Subjects discussed in the podcast include:
- What inspired Neel to found MaidThis?
- What does he believe sets MaidThis apart from other cleaning businesses?
- Benefits of becoming a franchise owner versus launching a whole new business or company
- Evaluating a franchise business model, regardless of the type of franchise
- Tips for others who want to be a franchise owner, to help ensure start-up success
- What are fundamentals of running a fully virtual franchise company?
- Where does Neel see the future of the franchising industry going?
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Interview Guests:
[caption id="attachment_128487" align="alignleft" width="500"] Interview with National Franchise Operator Neel Parekh[/caption]
Your Host:
Many of today’s home-based entrepreneurs put so much of their time and effort into building and maintaining their company that they overlook one crucial business detail: the actual office space they work in. Added to that, with the pandemic driving many employees—some for the first time—to a work-from-home situation, there are many households with more than one person working from home; creating more need for workspace in the home than ever before.
This all begs the question: “How can your home office space increase your productivity and actually allow you to work better?” To answer this, Richard “Cap’t” Henderson interviews Dave Adams, Vice President at BDI (https://Bdiusa.com), a leading manufacturer of contemporary, design-focused furniture for home office and entertainment spaces. Episode Sponsor: Pipeline Paychecks * http://PipelinePaychecks.com
Items discussed in podcast include:
How Dave Adams developed his passion for office organization
Why has a home office become more important than ever?
What are some of the significant changes in office furniture since the pandemic hit?
How has the transition to working from home for so many new home-workers affected how we build a home office space?
What are some of the key things to consider for a new office or office make-over?
How do you factor in ergonomics when buying office furniture?
How do you create a professional virtual office for interactions via Zoom or another online meeting platform?
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Interview Guests:
[caption id="attachment_128378" align="alignleft" width="500"] Interview with Furniture CEO and Workplace Trend-Setter Dave Adams[/caption]
Your Host:
Have you ever dreamed about partnering with the right team and building a break-out company in the fast-changing tech industry? Elyse Dickerson has done just that. She is the Co-Founder and CEO of Eosera Inc. (https://eosera.com), a Dallas Fort Worth-based majority woman-owned biotech company. Richard “Capt’n” Henderson interviews Elyse, who shares her unique experience as a female entrepreneur in biotech, and Eosera’s unique and impressive growth story!
Eosera is ranked no. 753 on Inc. Magazine’s List of America’s Fastest-Growing Private Companies and has achieved Three-Year Revenue Growth over 650 percent! Elyse Dickerson also shares advise on penetrating the huge retail store distribution channel, as she has gotten Eosera’s ear care product line into over 13,000 stores. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide); Episode Sponsor: Crown Equity Group * https://CrownCapitalFunding.com
Subjects discussed in the podcast include:
- How did Elyse Dickerson find herself as a top female entrepreneur in a biotech field?
- Elyse’s innovative company Eosera and its product line
- What were some of the challenges to building her business team, with its different technical levels?
- Advice on team-building
- Her success factors in getting a product line onto store shelfs
- Advice on achieving better results with Amazon
- What’s a day like in the fast-paced, dynamic world of a female BioTech-Preneur?
- Investing in product and sales expansions to build on high growth
- Advice on how to succeed as a female entrepreneur
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Episode Sponsor: Crown Equity Group * https://CrownCapitalFunding.com
Interview Guests:
[caption id="attachment_128209" align="alignleft" width="500"] Tech Leader and CEO Elyse Dickerson[/caption]
Your Host:
Most people “suck” at negotiations–even if they think they don’t; says today’s podcast guest. Negotiation is all about handling emotions in the moment, and how you’re used to handling your emotions is why you probably suck at negotiating. You can be an experienced negotiator because you’ve done it many times or a lucky negotiator who has managed to come out on top more often than not. But none of those things help you navigate the minefield of emotions—which means that when those emotions come up in a negotiation, you’re unprepared to handle them.
Richard “Capt’n” Henderson and Shelby interview Gaëtan Pellerin (NavigatesGroup.com), who argues that negotiation isn’t about skills or knowledge, but about being able to perform under stress, while you’re experiencing emotions. Gaëtan Pellerin is the author of Mindful NEGOtiation: Becoming More Aware in the Moment, Conquering your Ego and Getting Everyone What They Really Want. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide);
Subjects discussed in podcast include:
- What made Gaëtan Pellerin want to write a book on Mindful Negotiations?
- Why negotiation is more about Ego
- What are the four biggest myths of negotiation?
- what are four simple steps to close more negotiation deals?
- When negotiating, how do you become more aware in the Moment, and conquer your ego?
- How do you get everyone what they really want?
- How can we obtain that ever-elusive goal of a win-win negotiation?
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Interview Guests:
[caption id="attachment_128065" align="alignleft" width="480"] Author and negotiation guru Gaëtan Pellerin[/caption]
Your Hosts:
Interview With Health-Preneurs George Kramb and Patrick Frank It’s a start-up nation out there, and we cannot learn enough from all the different start-up stories out there. Start-ups in a particular industry can share unique lessons and business-building advise for any entrepreneur. George Kramb and Patrick Frank are co-founders of the healthcare start-up PatientPartner; and are Forbes 30 under 30 Entrepreneurs.
Richard “Capt’n” Henderson interviews George and Patrick, who like to call out lessons learned that they could have never learned in any business school. Competing in an industry filled with plenty of competition provides numerous lessons learned that can help you. Furthermore, are there “start-up secrets” that George Kramb and Patrick Frank could only learn on the job? Let’s find out.
Subjects discussed in podcast include:
- How they found themselves in the world of a healthcare industry start-up
- The bigger challenges faced in their start-up journey, particularly in its early stages
- Advise on having that “vision thing”
- Things they learned on the job that they could never learn in B school
- Sizing up the competition and then looking for competitive advantages
- Moving quickly to capitalize on growth potential
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Interview Guests:
Your Hosts:
As the home-based business world goes more online, the importance of video grows. Your marketing tool-box should contain a good balance of video content. Clients and colleagues have grown to expect video connections. But video content has its own nuances and difficulties and critical success factors. The big challenge comes down to answering this question: how do you make videos that your audience will respond to?
You have to also link videos to your business brand and its content marketing. To help us in our candid-camera journey, Richard “Capt’n” Henderson interviews Dallin Nead. Dallin helps entrepreneurs and businesses create authentic, results-driven media so they can share their message and vision with the world.
Subjects discussed in podcast include:
- Dallin Nead’s business helping clients create authentic, results-driver media
- Why should an entrepreneur use video in their marketing and business building?
- The first step in planning out an engaging video people will want to watch?
- Preferred platforms for creating video content
- Is Tik Tok really a serious way to market by Video?
- How do you tie video into your brand’s message?
- Critical success factors to creating a video your audience will respond to
- Additional advice for marketing a finished video
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Episode Sponsor: Kaeser & Blair * https://kaeser-blair.com
Interview Guest:
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Interview with Luxury Marketing Expert Kathryn Porritt In your home business, have you ever thought about really thinking big? Or let’s take this one step further to dream of leaping from entrepreneur to icon? Let’s takes those first steps now. On today’s podcast we are joined by Kathryn Porritt (KathrynPorritt.com), the world’s foremost expert in luxury marketing and premium offers.
Richard “Capt’n” Henderson interviews Kathryn, to discuss the importance of establishing authority and high-end market positioning; to commercialize your influence. If done right, you might even find yourself a luxury influencer and marketer! You can also discover ways to extend your brand with higher-end offers.
Subject discussed in the podcast include:
- Operating her media company that focuses on luxury marketing and premium offers
- How can you produce a personal brand that utilizes social media and why is it necessary to do that?
- Building yourself up as a social media influencer, in your business niche
- why it is important to treat your online presence as a business
- The importance of “intentional marketing”
- Using intentional marketing to attract the right audience for your offers
- Can anyone extend their brand to market higher-end offers for higher-end clientele?
- Monetizing your growing influence - Why 100,000 followers is good but followers with $100,000 is better!
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Episode Sponsor: Little Jimmy’s Italian Ice * https://ItalianIce.net
Interview Guest:
[caption id="attachment_126912" align="alignleft" width="500"] Luxury Marketing Expert Kathryn Porritt[/caption]
Your Hosts:
Interview with Author and Nationally Recognized Expert on Entrepreneurship According to today’s guest, for the 100 million Americans who want to be self-employed, the pandemic has created a unique opportunity. There is a HUGE increase in demand for service-based businesses, which are a major sector of the home-based business economy. The ongoing pandemic has also led to shuttering of businesses and new opportunities.
Tra Williams - nationally recognized expert on entrepreneurship and author of Boss Brain— says that now is the perfect time to launch your own business. Richard “Capt’n” Henderson interviews Tra Williams (www.TraWilliams.com), to help the audience unlock their own “Boss Brain.”
Subject discussed in the podcast include:
- How has the pandemic impacted entrepreneurship across America—revealing that traditional employment is not synonymous with stability?
- How did this same pandemic increase the opportunities for starting a service-based business?
- What are some of the better industries for launching a new business?
- What issues from the pandemic can be used to your advantage—like finding great deals through previously shut-down businesses?
- Success advice for getting started in a service-type business.
- What are some of the better places to start a new business venture for different types of service businesses?
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Episode Sponsor: Lil’ Orbits * http://Lilorbits.com
Interview Guest:
[caption id="attachment_126678" align="alignleft" width="500"] Tra Williams, author and Nationally Recognized Expert on Entrepreneurship[/caption]
Your Hosts:
It’s no secret that cash flow is what keeps a business running. Ideally, businesses will have enough money coming in to keep the wheels turning. But that doesn’t always happen. When revenues and expenses don’t quite line up, like economic difficulties or when a business opportunity arises, business owners need to be able to access credit right away to handle these costs. This is why many entrepreneurs have small business credit cards. But using a business credit card requires using them smartly, or you can quickly get buried.
To help us navigate the hazardous shoal waters of a business credit card, Richard “Capt’n” Henderson interviews Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant (https://1800accountant.com). Sue is also one of those feared MBA’s!
Subjects discussed in the podcast:
- Why should you open a small business credit card?
- What are some hazards to look out for when using a credit card?
- Smart business habits in using a credit card
- Good small business credit cards for a business’s specific needs
- Recommendations on applying for a credit card?
- When should you not apply for a small business credit card?
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Episode Sponsor: Lil’ Bubba Curb Machines * https://lilbubba.com
Interview Guest:
Sue Tse, Manager of Tax & Advisory Services for 1-800Accountant [/caption]
Your Hosts:
On the Home Business Podcast, we love start-up stories and advice. Much of the content on business start-ups focuses on getting up and started in a business in the shortest time possible. Often 6 months or less. But today’s podcast guest takes a longer more strategic view on moving towards being your own boss.
Melinda Emerson is the author of Become Your Own Boss in 12 Months (www.becomeyourownbossbook.com) and has been described as “America’s #1 small business expert.” Richard “Capt’n” Henderson interviews Melinda Emerson, who discusses how a 12 month focus on becoming an entrepreneur can smooth out the road with all the complexities of a start-up.
Subjects discussed in the Podcast include:
- The inspiration for writing her book, Become your Own Boss in 12 Months
- Why Melinda revised and expanded her book
- 12-month start-up focus: Key stepping-stones in transitioning to being your own boss
- Advice in creating a successful boss-making plan
- Why it was important to add book chapters on content, social media and selling online
- Understanding the term “Digital Pivot” when you launch your business
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Episode Sponsor: Safety Technology * https://safetytechnology.org
Interview Guest:
Melinda Emerson, America's "#1 Small Business Expert"[/caption]
Your Hosts:
As COVID-19 has driven us all more and more into a virtual world, optimizing your online presence is more important than ever to business success. Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference between looking for work and being inundated with opportunities. But there’s just one question. How do you optimize your online presence in a way your competitors are not?
Richard “Capt’n” Henderson and Shelby Cara interview Gen Z’r Luke Hyde (https://lukehyde.com), who sponsors the Small Business Digital Roadmap. Luke shares easy to understand advice on how to grow your business through better optimizing your online presence.
Subjects discussed in the Podcast include:
- How Luke has been able to leap forward as a top Digital Marketer as a Young Generation Z-er
- Why is it important for a small business to optimize its online presence
- What exactly does it mean to optimize your online presence?
- How to build trust online
- Why it may not be a good idea to boost posts on Instagram or Facebook
- Why is Google My Business big for Smaller Home Businesses?
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Episode Sponsor: Little Jimmy's Italian Ice * https://ItalianIce.net
Interview Guest:
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Interview with Author and Tax Expert Courtney Epps Tax season seems to always be upon us year ‘round. So it’s always a good time for anyone, business owner or not, to look for ways to decrease your taxes or increase your revenue. Courtney Epps, takes this one step further by saying that you would be unwise not to own a business. Courtney Epps is a well known Chief Financial Officer, Ted Talk veteran, and author of the appropriately named More Relaxing Less Taxing.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Courtney Epps (CourtneyEpps.com), who share smart insights on how owning and operating a home-based business can help you in your overall tax liabilities position. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Home-Based Business Start-Up Guide (https://homebusinessmag.com/home-based-business-start-up-guide)
Subjects discussed in the podcast include:
- What motivated Courtney to write her book “More Relaxing Less Taxing”
- How Operating a home-based business can improve your tax position
- Tax regulations or tax guidance we should consider from Covid changes
- How not claiming tax liabilities is like giving away your business!
- Specific tax tips for those operating a business
- How we can keep in compliance with tax regulations
- How to better maximize your business’s cash flow and revenue
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Episode Sponsor: Ouulala! * https://Ouulala.com
Interview Guest:
On the Home Business Podcast, we love Start-Up Success Stories. How about two Minnesotans from Lakeville - Levi Conlow and Robby deziel – who struck out west and found success. Their Lectric eBikes exploded onto the electric bike scene in 2019, and hit $14 million in sales their first year. Their start-up journey provides great lessons for anyone with a business idea who is afraid to take the leap. Despite their youth, they proved to be seasoned marketing pro’s and who were able to pretty much self-fund their venture.
[caption id="attachment_118663" align="alignright" width="300"] The Lectric XP Model[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview co-founders Levi Conlow and Robby deziel on their exciting business-building journey (www.Lectricebikes.com).
Subjects discussed in the podcast include:
- How they came up with the idea to start an electric bike company
- Getting their Lectric XP bike model to explode in sales during their first year of being in business
- Raising initial seed and start-up capital
- Niche and social media marketing within a group of motivated product enthusiasts
- Their work done from home or a home office.
- Making a business partnership work
- Building on success – what the future holds for Lectric eBikes
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Episode Sponsor: Downline Builders Network * www.GeraldPeters.info
Interview Guest:
Interview with Cold Call Expert Nicole Attias No matter what your business, you must make cold calling part of that business. Social media platforms and email are all the norm in today’s communication – but none can replace the impact of your voice over the phone. NO ONE likes to pick up the phone and cold call, particularly when you might be cold calling someone you just met at a networking event.
[caption id="attachment_111853" align="alignright" width="300"] Corporate Trainer and Consultant Nicole Attias[/caption]
Along with getting motivated to make the cold call, you have to know how best to communicate in a cold call pitch. To get us up to speed in cold calling, Richard “Capt’n” Henderson and Sherilyn Colleen interview “cold call expert” Nicole Attias (www.prospect2win.com), who assists clients in recruitment, corporate training and sales.
Subjects discussed in the podcast include:
- What exactly is influence marketing?
- How did Elma Beganovich get into influence marketing and rise to the top as an influencer?
- How exactly do influence marketers generate revenue (beyond sponsored posts)?
- What are some ways that a small business owner, who might lack a large marketing budget, use influence marketing?
- The first step to becoming an influence marketer, for those who want to “take the leap” as an Influencer.
- The future of influence marketing - where will the opportunities be?
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Episode Sponsor: City America * www.CityAmerica.com
Interview Guest:
[caption id="attachment_111855" align="alignleft" width="300"]
Cold Call Expert Nicole Attias[/caption]
In our post pandemic world, influencer marketing is growing in its importance to small business success. Influence marketing leverages social media to make more personal connections to your target audience. You can use influence marketing to grow your business, or perhaps “make the leap” to being an Influencer yourself.
To learn more, Richard “Capt’n” Henderson and Sherilyn Colleen interview one the most knowledgeable and established influencers in the market, Elma Beganovich, Along with her sister Amra, these two megastar influencers, with over 2.2 million followers, are founders of A&E, a large digital agency (AmraAndElma.com).
[caption id="attachment_104138" align="alignright" width="350"]
Mega-Influencers Elma and Amra Beganovich[/caption]
Subjects discussed in the podcast include:
- What exactly is influence marketing?
- How did Elma Beganovich get into influence marketing and rise to the top as an influencer?
- How exactly do influence marketers generate revenue (beyond sponsored posts)?
- What are some ways that a small business owner, who might lack a large marketing budget, use influence marketing?
- The first step to becoming an influence marketer, for those who want to “take the leap” as an Influencer.
- The future of influence marketing - where will the opportunities be?
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Episode Sponsor: Coach Andrew * www.UrgentAction.info
Interview Guest:
[caption id="attachment_104140" align="alignleft" width="300"]
Elma Beganovich, super influencer and co-founder of A&E agency,[/caption]
Your Hosts:
To win in business, you also need to win in life. Kelley Earnhardt Miller, is one of the most prominent businesswomen in NASCAR today. Kelley Earnhardt Miller has written a book DRIVE: 9 Lessons to Win in Business and in Life. As co-owner of JR Motorsports, Kelley knows what hard work, dedication, and thriving in a “man’s world” looks like. Born into racing royalty, Kelley learned how to stand on her own merit, to keep up with the family legacy.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Kelley Earnhardt Miller, who shares these hard-earned lessons in her new book, with advice that will help home-based entrepreneurs to thrive.
Subjects discussed in the podcast include:
- Kelley Earnhardt Miller’s book DRIVE: 9 Lessons to Win in Business and in Life.
- What was it like growing up “Earnhardt” and being the daughter of racing royalty?
- After getting her “hands dirty” in NASCAR, why Kelley decided to write a book
- One key Lesson to win in life and in business - Be Authentic and Approachable
- Another key lesson is to “Position for Success.”
- How can you better balance work with your life?
- Kelley Earnhardt Miller’s ONE take-away in her book that she hopes will resonate most with readers
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Episode Sponsor: Innov8tive * NHRPC.com
Interview Guest:
[caption id="attachment_103662" align="alignleft" width="400"]
Kelley Earnhardt Miller[/caption]
Your Hosts:
COVID-19 led to near shutdowns of social and economic activity, and nothing in the business world will be the same. According to today’s guest, Greg Reid, COVID-19 era calls for a new approach to business development, one that capitalizes on collaboration; (NOT) competition.
Dr. Greg Reid is a world-renowned speaker, filmmaker, and entrepreneur[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Greg Reid, who is the author of the best-selling book, Three Feet From Gold: Turn Your Obstacles Into Opportunities. He asks the question: What are YOU not seeing? Episode Sponsor: EFM Worldwide * EFMWorldwide.com
Subjects discussed in the podcast include:
- How can entrepreneurs turn pandemic obstacles into opportunities for business growth?
- Why is capitalizing on collaboration (not competition) crucial for business after covid-19?
- What strategies are key to staying profitable and afloat in the aftermath of COVID-19?
- The importance of working with solutions-based people.
- How can a business owner use “downtime” to better engage and connect?
- “Actionable advice” for business owners working from home
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Episode Sponsor: Lil' Orbits * LilOrbits.com
Interview Guest:
[caption id="attachment_102824" align="alignleft" width="400"] Best-selling author Dr. Greg Reid[/caption]
Your Hosts:
Interview with Brian Buck CEO of Scotwork North America Most all areas of our business world were turned upside down with the corona-virus. Working virtually is not easy. And neither is negotiating. Entrepreneurs must rapidly develop new negotiation skills for a new virtual world. If entrepreneurs are not equipped to negotiate when communicating virtually, the impact to the bottom line will reach far beyond today’s crisis. So how can your business equip itself to better negotiate virtually, and minimize financial impacts from COVID-19?
Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Buck, CEO of Scotwork North America (www.scotworkusa.com), who has answers on how you can better negotiate when you cannot meet face-to-face. Subscribe to Home Business TV
Subjects discussed in the podcast include:
- What is so stressful and challenging in negotiations that create problems in a virtual/video environment?
- How do you deal with conflict in a virtual negotiation?
- Body language - How can someone “read” the other side when negotiating virtually?
- Power balance in negotiation - How can you gain power when you feel like the underdog communicating virtually?
- Video conferencing post-COVID-19 - How can an entrepreneur better negotiate via video?
- How can entrepreneurs handle their current relationships when contracts are at risk and outrageous demands are being requested in this Covid-19 era?
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Episode Sponsor: Lil' Orbits * LilOrbits.com
Interview Guest:
[caption id="attachment_100640" align="alignleft" width="400"] Brian Buck, CEO of Scotwork North America[/caption]
Your Hosts:
Interview with Keith Hall CEO of the National Association for the Self- Employed Keith Hall is president and CEO of the National Association for the Self-Employed - NASE. N A S E (www.nase.org) Represents over 27 million independent contractors, solo entrepreneurs, freelancers, small business owners and the emerging gig economy workers. Self-employed workers have been harder by COVID-19 than any other economic group in the country. So Keith Hall has some great observations and advice to share with our podcast audience, including an update on small business funding and support for COVID-19 impacts.
[caption id="attachment_99648" align="alignright" width="150"] Step out of the un-employment line and into the self-employment line![/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Keith and discuss the opportunity he sees, as many Americans who have suddenly found themselves in the unemployment line will move to the self-employment line!
Subjects discussed in the podcast include:
- Overview of the National Association for the Self Employed, largest group representing this entrepreneurial niche
- Importance of the self-employed in America today
- Changing support provided by the SBA and other government agencies
- Advice for millions of entrepreneurs seeking government support post-COVID-19
- Support that the NASE is providing to help businesses survive during COVID-19
- Advice for Americans who want to step out of the un-employment line and into the self-employment line!
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Episode Sponsor: Safety Technology * SafetyTechnology.org
Interview Guest:
[caption id="attachment_99646" align="alignleft" width="400"]
Keith Hall President and CEO of the National Association of the Self- Employed[/caption]
Your Hosts:
We love business start-up stories on the home business podcast. The COVID 19 crisis is leading to new bursts of ingenuity as entrepreneurs develop new products and services to adapt to a new stay-at-home world. To curb the cost and hassle of the new rush to buy home exercise equipment, Emily Fukunaga, has created a weight listing device that makes Campbell’s soup the center of your workout. Enter her Makeweight - a DIY dumbbell device that firmly holds food cans, fashioning a custom weight that’s adaptable to your curling and pressing ability.
[caption id="attachment_99795" align="alignright" width="400"]
The Makeweight home workout barbells.[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Emily, and learn about her “Fast Start-Up” story that provides lessons learned – including with Kickstarter - on quickly getting your product to market.
Subjects discussed in the podcast include:
- Innovative home workout product the Makeweight via 3D Printing
- Emily’s story – working product development around a day job in the retail industry
- Product Launch status with the Makeweight
- Fundraising and her use of Kickstarter
- Marketing a low-cost product such as through online promotions and social media
- Getting ready to handle growth that can potentially springboard to millions of units
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Episode Sponsor: Kaeser & Blair * Kaeser-Blair.com
Interview Guest:
[caption id="attachment_99797" align="alignleft" width="400"] Emily Fukunaga creator of the Makeweight[/caption]
Your Hosts:
The business world we live in is quite different from what it was just a few months ago. Today, non-essential businesses are mandated to work remotely, in hopes of combating the rise of the health pandemic. Panicked IT departments, as well as CEO’s and Founders, are scrambling to ensure their employees can access company servers; and communicate with colleagues and customers alike. Businesses no longer have years or even months to consider a shift in having employees work from home; it’s now a matter of survival to keep things moving.
[caption id="attachment_98605" align="aligncenter" width="877"] Jed Ayres is CO of IGEL[/caption]
To help us with key success factors to making remote working work, Richard “Capt’n” Henderson and Sherilyn Colleen interview Jed Ayres, CEO of IGEL (www.Igel.com), a leading software solutions company.
Subjects discussed in the podcast include:
- How the pandemic is shaping the future of remote working
- A brief outline of the technology that supports working from home during COVID-19
- How to securely work from home - with technology and data hackers being more prevalent than ever
- Expert work-from-home tips for managers during COVID-19
- How can new remote workers get creative with their work-from-home office set up?
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Episode Sponsor: Special Touch Cleaning * www.SpecialTouchCleaningFranchise.com
Interview Guest:
[caption id="attachment_98606" align="alignleft" width="400"]
Jed Ayres, CEO of IGEL[/caption]
Your Hosts:
Your influence as a small business owner is key to your long-term success. Too many home-based business owners neglect or don’t even think about how important their influence is to gaining clients and growing revenue. Now dropping a bombshell into the business of influence is the COVID-19 pandemic that will impact us for many months or even years. To build more influence in these times of working remote, we need to adapt new tactics and techniques.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Stacey Hanke (www.staceyhankeinc.com), to help us gain more influential reach during COVID-19. Stacey Hanke is author of Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday.
Subjects discussed in the podcast include:
- How has COVID-19 shaken up the dynamics for business owners to build influence?
- Why are so many entrepreneurs not as influential as they think they are?
- How can we communicate with influence consistently in a virtual environment?
- What are the Top Three communication mistakes business owners make that jeopardize their influence, particularly in a virtual environment?
- How can we use these quarantine times to develop ourselves and our teams, to be ready to spring back when stay at home orders are lifted?
- How can a business owner immediately begin enhancing their influence Monday to Monday?
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Episode Sponsor: HB Vitality * www.HBVitality.com
Interview Guest:
[caption id="attachment_98254" align="alignleft" width="400"]
Stacey Hanke is the author of Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®[/caption]
Your Hosts:
The coronavirus pandemic is slamming home-based businesses. Erin Joy says it’s time to join forces, educate one another, and find solutions for COVID-19 challenges. You can find business opportunities and better long-term prosperity. The coronavirus pandemic is slamming small and home-based businesses, and some may have to close their doors for good. But according to Erin Joy, founder and CEO of Black Dress Circle (www.BlackDressCircle.com), it’s time to join forces, educate one another, and find tangible solutions for these challenging COVID-19 tomorrows. From shifts in Business mindsets and customer messaging and expectations, to tangible technology for remote working, business owners can become more competitive and prosperous.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Erin Joy on how we can find business opportunities in the challenges of surviving through the COVID-19 pandemic and increase a business’s long-term prosperity.
Subjects discussed in Podcast include:
- During the COVID-19 crisis, how can small businesses collaborate and communicate--and why is this important?
- What are some challenges that come with owning small businesses and leading teams during the pandemic?
- What are some of the opportunities a Home Business can leverage during COVID-19?
- How can business owners take action and reduce anxiety right now; to seek new opportunities?
- What are some ways to improve business operations after the pandemic?
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Episode Sponsor: Little Jimmy’s Italian Ice * ItalianIce.net
Interview Guest:
[caption id="attachment_98044" align="alignleft" width="400"]
Erin Joy, CEO of Black Dress Circle[/caption]
Your Hosts:
COVID 19 continues to rock our home-based business world, and we’re all in a mad scramble to stay afloat. A key part of relief is hundreds of billions in emergency funding through the Small Business Administration, such as the Paycheck Protection Program and emergency loans. Smaller home-based business owners are often being left in the dust, as larger small business scoop up all the funding. The good news is that there is still time to obtain COVID 19 SBA funding, and indications are that the government will continue to add more dollars into them.
To help us sort through all the red tape and “get in line” with the SBA, Richard “Capt’n” Henderson and Sherilyn Colleen interview Gerri Detweiler, a credit expert with NAV (www.Nav.com) and author of Finance Your Own Business: Get on the Financing Fast Track.
Subjects discussed in Podcast include:
- What COVID-19 relief loans mean for small business owners
- Which COVID-19 loans do home-based businesses best qualify for?
- How do you apply for a PPP if you are self-employed and do not have W2 employees?
- What obstacles are small business owners encountering when trying to get approved for these loans?
- Things to watch out for after you get an SBA loan
- What should business owners do right now to start weathering the current financial crisis?
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Episode Sponsor: Downline Builders Network * GeraldPeters.info
Interview Guest:
[caption id="attachment_97782" align="alignleft" width="400"]
Gerri Detweiler, Financing expert and Education Director for Nav[/caption]
Your Hosts:
Interview with Martin Lanik CEO of Pinsight and Author of The Leader Habit The Corona Virus has hit our business world with a huge bow wave. Now working from home has become the norm, and everyone worker, not just business owners, need better virtual leadership and management skills. Research shows that a virtual workforce requires stronger leadership skills when it comes to coordinating projects and bringing the team together as a cohesive unit. Clear communication, relationship building, team participation, timeliness, and responsiveness are keys to leading a team remotely.
To help us lead virtually in our new corona world, Richard “Capt’n” Henderson and Sherilyn Colleen interview Psychologist Martin Lanik, author of The Leader Habit and CEO of Pinsight (www.Pinsight.com).
Subjects discussed in Podcast include:
- Why Martin Lanik recommends putting more frequent meetings on the calendar
- How to use webcams to foster connections seeing people face-to-face
- How can one use a tracking system for deliverables and deadlines?
- Clarity - What it means to specify “what” and not “how” in your end goals
- The human side – how can you make team members feel valued?
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Episode Sponsor: City America * www.CityAmerica.com
Interview Guest:
[caption id="attachment_97270" align="alignleft" width="400"] Marin Lanic, CEO of Pinsight and author of The Leader Habit[/caption]
Interview with CBD Entrepreneur Sara Rose Kennedy It’s the new gold Rush, or rather “Green Rush”. Every day it seems like another CBD brand or product is launched. Sports Stars, celebrities, politicians and more are all into the game. But how do you weed out – no pun intended - good CBD products from the bad? More importantly, what kind of business opportunities can CBD and hemp products offer a home-based entrepreneur?
To answer our questions on the fast-growing CBD industry, Richard “Capt’n” Henderson and Sherilyn Colleen interview Sara Rose Kennedy, Co-founder of the CBD website PuraPhy (www.puraphy.com). Sara has been consulting with CBD brands from seed-to-sale and is a voice for the hemp/CBD industry.
[caption id="attachment_96317" align="alignright" width="400"]
Sara Rose Kennedy is riding the CBD Wave.[/caption]
Subjects discussed in Podcast include:
- How Sara Rose Kennedy got into the CBD industry
- Why so many people and businesses are getting into the CBD industry
- Do all CBD products contain THC, known to have psychedelic effects?
- How does an entrepreneur know if they are getting the “real” thing?
- Advice to home business owners who might be interested in starting up a CBD business
- The types of CBD businesses such as direct product sales
- What does Sara see in the future for CBD?
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Episode Sponsor: Kaeser & Blair * www.Kaeser-Blair.com
Interview Guest:
[caption id="attachment_96321" align="alignleft" width="400"] Sara Rose Kennedy, of PuraPhy.com[/caption]
Your Hosts:
Interview with Business Mastery Coach Gary Barnes Why do many businesses struggle or fail? It’s normally NOT because the business owner doesn’t have an expertise around their product or service. Most owners are great at delivering the results of the product or service they sell. But marketing, branding, time management and goal setting are critical elements to the success of any business too. Breakthrough business mastery focuses on all of these areas, and more.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Gary Barnes, is known as the “The Breakthrough Business Mastery Coach,” (www.BreakthroughBusinessMastery.com) who will share advise to help master key focus areas.
[caption id="attachment_94434" align="alignright" width="400"] Gary Barnes is “The Breakthrough Business Mastery Coach.”[/caption]
Subjects discussed in Podcast include:
- Introduction to author and well-known speaker Gary Barnes
- Why do most businesses fail?
- How do you deal with competitors?
- Business mastery - Gary’s three Keys for success in business
- If Gary had to start over again today what would he do?
- Why Gary created the breakthrough business mastery Boot Camp
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Interview Guest:
[caption id="attachment_94435" align="alignleft" width="400"] Gary Barnes is the founder of Gary Barnes International[/caption]
Your Hosts:
Interview with Podcaster Ben Stein According to research, half of the workforce is “checked-out.” Many people find themselves struggling with a job they’re not fired up about, but are afraid to take risks. Ben Stein says enough of wasting your talents, feeling stuck and being unsure about how you can make a difference in the world. Ben Stein is founder, coach and podcast host at “Purpose Up,” (www.PurposeUp.com) where he helps struggling professionals get unstuck and design their life with purpose and intention.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Ben Stein, to discuss his signature series “Side Hustle to Freedom;” and how it can help you to build your own business and become your own boss.
Subjects discussed in Podcast include:
- Ben Stein’s “Purpose Up” and his coaching and past experiences
- Different types of side hustles a professional can start
- How does one decide on which side hustle to start-up?
- How do you home-in on a purposeful side hustle?
- How do we balance our side hustle with a full-time Job?
- Foster mindsets and energy shifts to make a side hustle fun and easy
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Interview Guest:
[caption id="attachment_93855" align="alignleft" width="400"] Ben Stein, Host of the "Purpose Up" Podcast and his signature series "Side Hustle to Freedom."[/caption]
Your Hosts:
We love entrepreneurial success stories on the Home Business Podcast. What do you do when at age 22 you crack the 6-figure income but then suffer a drug overdose? Ted McGrath (http://tedmcgrathbrands.com) is now a best-selling author and entrepreneur teaching others how to create their own lucrative businesses.
[caption id="attachment_93175" align="alignright" width="400"]
Ted McGrath is turnng his play into a movie.[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Ted McGrath, who preaches his “Good Enough” brand to thousands that has laid the foundation for a public speaking empire. He has also channeled his message into a play - with a movie in the works - that we want to learn more about. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe).
Subjects discussed in Podcast include:
- Ted McGrath’s book and business empire
- How did the “wake-up call” of overdosing change Ted’s life?
- What does Ted’s “Good Enough” brand encompass?
- How is Ted making his play into a movie?
- Tips for getting a new entrepreneur off the ball
- Ted’s advice for entrepreneurs to persevere when the going gets toughN
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Interview Guest:
[caption id="attachment_93178" align="alignleft" width="400"] Ted McGrath has created The Good Enough Movement.[/caption]
Interview with Communications Guru Neil Gordon We have all been to networking events, conferences, or other gatherings where we're repeatedly asked the question, "what do you do?" And while it may seem like a good idea to just list a bunch of things we do, there's a far richer goal to be had for those seeking new opportunities. A simple framework can help small business professionals attract others to their work in surprisingly powerful ways.
[caption id="attachment_92588" align="alignright" width="400"] Neil Gordon is a highly sought-out Communications Expert.[/caption]
To get our “elevator pitch” ready, Richard “Capt’n” Henderson and Sherilyn Colleen interview Communications Guru Neil Gordon (www.NeilCanHelp.com), who helps people develop and improve their communication skills. Neil has easy-to-apply techniques and advice to help YOU be ready to “Sell Yourself” in 30 seconds.
Subjects discussed in Podcast include:
- Neil Gordon’s own “Elevator Pitch”
- Why is it important to talk about your elevator pitches?
- The value of networking communications where you use an elevator pitch
- What Neil finds problematic about the typical way of giving an elevator pitch and the term “elevator pitch”
- How do you create a good elevator pitch?
- Other tips or tricks for getting to the heart of your elevator speech
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Interview Guest:
Your Hosts:
Interview with Tellinga Owner Alex Kurkowski After graduating from Texas Tech University Alex Kurkowski went to work in the Alcohol industry. Then after three years of as he calls it “drinking for a living,” Alex transitioned to the pharmaceutical industry, and then got an MBA. So what’s a newly-minted MBA to do? He launched Tellinga, a personalized greeting card company (www.Tellinga.com).
We love start-up stories, so Richard “Capt’n” Henderson and Sherilyn Colleen interview Alex Kurkowski, who has an inspiring story that weaves success with helping aspiring artists. His entrepreneurial story also shows that you can prosper in a start-up not welded to the Internet!
Tellinga lets you tell stories through your mail box.[/caption]
Subjects discussed in Podcast include:
- How did Alex Kurkowski go from “Texas Tech and alcohol” into the start-up world?
- How Alex came up with the unique business model to start Tellinga
- The Tellinga greeting card process
- How Alex raised capital and financed Tellinga including using Airbnb
- how long did it take to get Tellinga on a stable footing?
- Linking Tellinga into online marketing and social media
- How Tellinga gives back by helping aspiring artists
- Alex Kurkowski’s plans for the future of Tellinga
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Interview Guest:
[caption id="attachment_92114" align="alignleft" width="400"] Alex Kurkowski is owner and creator of Tellinga.[/caption]
By 2025, estimates are that AI will power 95 percent of all customer interactions. But despite advancing technology, the disruptive force happening in business today is relationship building. The humanizing touch is the most important part of a great customer experience in today’s techy economy. But Less than 5 percent of businesses have any specific plan for developing and strengthening relationships with clients and customers. The new paradigm starts with providing resources to strengthen customer service across your entire business.
Richard “Capt’n” Henderson and Sherilyn Colleen interview John DiJulius (www.TheDijuliusgroup.com), an authority on customer experience and author of The Relationship Economy: Building Stronger Customer Connections in the Digital Age. DiJulius
Subjects discussed in Podcast include:
- What does John DiJulius mean by “the relationship economy?”
- How has the digital disruption changed business and damaged relationships?
- The Touch-Screen Age and how this negatively impacts customer relations
- What do businesses need to do differently to compete in the Relationship Economy?
- What does John mean by F-O-R-D?
- John’s “Conversations NEVERS & ALWAYS” lists
- Are you in your client’s foxhole?
How better relationships make price irrelevant - John’s two favorite words are “Give More” - What this really means
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Interview Guest:
[]
Customer relationships expert and author John DiJulius.[/caption]
Your Hosts:
Interview with Cyber Security Expert Eli Sutton Home-based businesses are disproportionately impacted by data breaches. According to today’s guest, more than half of all small and medium sized businesses incurred a data breach in the past year. Unfortunately, 60% of SMBs that experience a data breach will go out of business within six months. And 81% of consumers will stop interacting with a brand online after a data breach, depriving a home business of customers during the recovery process. Cybersecurity is a bottom-line issue; and getting this right can be the difference between a flourishing business or bankruptcy.
To help us win that Cyber fight, Richard “Capt’n” Henderson and Sherilyn Colleen interview Eli Sutton with Teramind (www.teramind.co), who brings over 15 years experience in data loss prevention; to help Home-based businesses succeed at data security in 2020.
Subjects discussed in Podcast include:
- What makes SMBs - including home-based businesses - a target for data security breaches and other cyber issues?
- How do limited financial resources for security and other technologies make small businesses more vulnerable?
- What can small businesses expect in 2020 in terms of cybersecurity threats?
- Threats that are easily overlooked by many Home Businesses
- Steps a home business owner can take to defend a business from cyber threats
- Technologies that can help to secure a business?
- How communication play a critical factor in mitigating cyber threats
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Interview Guest:
] Eli Sutton, Cyber Security expert with Teramind[/caption]
So what’s your time worth? Home-based entrepreneurs who operate service or consulting businesses have to figure out what their time is worth. Achieving our financial and professional goals requires time, and your time is money. No one knows this better than busy mom and entrepreneur Romi Neustadt, author of “You Can Have It All, Just Not At The Same Damn Time.“ (www.RomiNeustadt.com). Knowing your billable hours enables you to make smart decisions about how to spend it.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Romi Neustadt, who has come up with simple systems to help entrepreneurs calculate what they should charge clients.
Subjects discussed in Podcast include:
- Meet Author and Mom and Entrepreneur Romi Neustadt’s
- How did Romi carve out an important niche in the area of calculating the worth of one’s time?
- Why do small business owners have so much trouble and uncertainty in calculating their hourly rate?
- What are important factors that go into an hourly rate calculation?
- The mathematical formula that an entrepreneur can use to determine the value of their time
- Advice to determine your hourly rate or billable amounts
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Interview Guest:
Author and Mompreneur Romi Neustadt[/caption]
What do you do after you hit a perfect score on the Scholastic Aptitude Test SAT? Shaan Patel was inspired to start a company after mastering a strategy that helped him attain a perfect score on the SAT. Shaan launched his successful company Prep Expert, a prep course for college admissions exams (www.PrepExpert.com). Patel also scored a deal with Mark Cuban on an episode of Shark Tank, and since its airing has made $20 million in course and book sales while teaching more than 50,000 students.
Shaan Patel with Marc Cuban of Shark Tank.[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Shaan Patel to learn about his fascinating start-up story that all home business owners can learn from; even if you don’t make it to Shark Tank!
Subjects discussed in Podcast include:
- How long after acing the SAT did Shaan start to work on his prep business launch?
- What made Shaan think of trying to score a deal on Shark Tank?
- How Shaan prepared his pitch to the Sharks
- How did Shaan Patel get Marc Cuban to invest in his startup?
- How Shaan exploited his niche in the competitive test preparation industry
- The more effective ways he advertises Prep Expert
- Future plans to expand Prep Expert in a booming market
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Interview Guest:
Shaan Patel of Prep Expert.[/caption]
Millions of people throw their hat into the ring to become entrepreneurs. But many don’t make it far. One entrepreneur, Joe Pippins, defied the odds and tragic situations to take his business to a whole new level with his innovative product “The Fishing Caddy” (www.TheFishingCaddy.com). Joe pippins has entered into partnerships with four major retailers to have The Fishing Caddy in stores around the country.
J
Joe Pippins overcame challenges to get his product into competitive retail outlets.[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Joe Pippins, on his exciting story of overcoming hardships and challenges to get his product into highly competitive retail shelf spaces.
Subjects discussed in Podcast include:
- How did Joe Pippins’ life struggles lead him to where he is today in business?
- The “Fishing Caddy” product that competes in a demanding retail environment
- How do you make your company and product stand out for retail sales?
- Lessons for entrepreneurs who are trying to land big retailers
- School of hard knocks – what Joe wishes someone had told him before starting a business
- How does Joe use social media to leverage support from his biggest fans?
- Joe’s best advice for other entrepreneurs to succeed in bringing their product to market
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Interview Guest:
Joe Pippins creator of "The Fishing Caddy"[/caption]
All home businesses run into roadblocks that prevent them from growing and succeeding in their most important areas. They’ll need to overcome obstacles and get help in achieving key goals. In short, they need a business accelerator. That’s where April Shprintz, founder of Driven Outcomes, comes into play (www.DrivenOutcomes.com). April doesn’t coach nor consult. She is developing a whole new category of business development that gets clients to their goals faster.
April Shprintz applies accelerator techniques to help businesses achieve their growth goals.
Richard “Capt’n” Henderson and Sherilyn Colleen interview April Shprintz, whose accelerator techniques can help any home business owner to focus in on key goals and grow their business.
Subjects discussed in Podcast include:
- What led April to leave the corporate world and form her own company
- How is Business Acceleration different from traditional consulting?
- What do the top one percent of sales professionals do that you should too?
- The biggest thing April’s most successful clients have in common
- One simple trick that can get you to your business goals 50 percent faster
What are the two biggest predictors of success in a business? - April’s number one piece of advice in starting a new home-based business
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Interview Guest:
April Shprintz is founder of Driven Outcomes.
How can you harness your greatest passions to create a business and life you love? Can you tap into a hustle, get-it-done mindset while simultaneously prioritizing a "life-work" balance? Ashley Walter says YES (www.LivingWithAshley.com). Ashley is an expert on guiding individuals towards reaching their personal goals, and she discusses ways to apply these same tactics in a home business.
Ashley Walter says you CAN tap into a hustle, get-it-done mindset while simultaneously prioritizing a "life-work" balance.[/caption]
Richard “Capt’n” Henderson and Sherilyn Colleen interview Ashley on the exciting story to she has tell, breaking out as an Entrepreneur in the competitive health and wellness industry. With her Living With Ashley App, Ashley shares how to be a “Differentiator in an over-saturated market.
Subjects discussed in Podcast include:
- What inspired Ashley Walter to start her own business with a healthy living app?
- Working as a health & fitness entrepreneur in a dynamic but over-saturated market
- How do you set yourself up for success while working remotely including time management tips?
- Maintaining a work-life balance and healthy, happy lifestyle amidst stress and work pressures
- Lessons Ashley learned over the years that helped grow her “healthy living” brand
- Goal setting - insights to help entrepreneurs prepare for 2020 success
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Interview Guest:
Ashley Walter is a "Differentiator" in the over-saturated health and wellness market.
Hyping yourself through a good press release and press kit is more valuable than ever. Yes, as marketing fully adapts to online and social media channels, the old-fashioned press release is more critical than ever to business success. And to actually get down to hyping, you’ll need to know how to reach the right contacts to move your press release. A foundation for your press release is a good press toolkit, which can also be easily constructed for any size business.
To help us “hype ourselves,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Lucy Werner (www.TheWern.com), author of Hype Yourself and founder of “The Wern PR & Design consultancy.”
Subjects discussed in Podcast include:
- What is one thing business owners can do to get into a “hype-yourself” mindset?
- Why does a new business owner or established entrepreneur need to be writing press releases?
- What are the basic building blocks of an effective press release?
- Is getting press coverage just about who you know?
- In today’s online world of PR, do you still need a “black book” of journalist contact details?
- What should you have in your basic press toolkit?
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Interview Guest: Lucy Werner, author of Hype Yourself and founder of “The Wern PR & Design consultancy.”
Whether you are a Fortune 500 company or an entrepreneur you need to find new ways to build your network, attract more clients, and energize sales. It’s all about establishing your unique value—even if you’re dealing with an existing client. Right now, every brand could be creating and broadcasting their own content by launching a podcast. Today’s guest, John Livesay, is the author of Better Selling Through Storytelling. And he’s helped many companies launch their own podcast. John Livesay has his own podcast, The Successful Pitch.
Richard “Capt’n” Henderson and Sherilyn Colleen interview John Livesay (www.JohnLivesay.com), who talks about how when done correctly, a podcast can be huge for your home business. John shares advice on how to get started podcasting.
Subjects discussed in Podcast include:
- John Livesay’s podcast “The Successful Pitch”
- What are three things you need to know before launching your own podcast?
- How can you create a bond with your listeners and guests during an interview?
- How a podcast can build a business’s brand
- Which businesses can benefit the most from a podcast that helps brand them
- What are some programs to follow if you're interested in building your own podcast?
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Interview Guest:
Speaker, Podcaster, and Author John Livesay
No matter what your home-based business, sales is the MOST important part of your business. You can have a great business product or service, and set up an efficient work-from-home organization. But it you don’t generate sales, it’s all for nothing. Today’s podcast guest knows sales. Wendy Connick’s ¬first sales position was a summer job selling vacuum cleaners door-to-door. Now a seasoned selling pro, Wendy Connick has a new book to help us in sales, appropriately titled “Sales 101 – A Crash Course in How to Sell Anything.”
Richard “Capt’n” Henderson and Sherilyn Colleen interview Wendy Connick (www.connickfinancial.com) who uses simple and easy-to-understand language to share the techniques that get right to the bottom line: how to create and clearly convey sales value.
Subjects discussed in Podcast include:
- If you have no sales experience, how do you become good at selling fast?
- Lead generation - How can micro-business owners find good leads?
- How do you convert leads to paying customers?
- How can you make a connection when you are remote and have to sell in a “virtual” manner?
- When ready to hire your first salesperson or sales rep, how do you pick the right one?
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Interview Guest:
Wendy Connick, author of "Sales 101 – A Crash Course in How to Sell Anything."
Interview with Financial Expert Eddie Davis Eddie Davis, of FINSYNC, will help you to keep your business bookkeeping and financial management under control.,[/caption]
The job ain’t done til’ the paperwork is finished. We’ve all heard this painful statement. And it applies even more to a small business owner at start-up with their financial management. Yes, you have to set up bookkeeping, accounting and basic financial records to succeed as a home-based entrepreneur. Today’s guest, Eddie Davis of FINSYNC (www.finsync.com), is an expert on simple tips and advice on how you can keep the bookkeeping Tail from wagging your business Dog.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Eddie Davis, who is VP of Business Development at FINSYNC, a business financing network, and he’s here in this podcast to free up more of your time from the pain of “keeping the books.”
Subjects discussed in Podcast include:
- How important is it for a small business owner to have a firm grasp on their business’ financial status?
- What steps should a new home business owner take to build an accounting and bookkeeping system?
- “Core things” you should have in pace for accounting and bookkeeping
- How to keep bookkeeping easy
- Re-assessing your financial management systems as your business grows
- What steps should a business owner take to be prepared for the next tax season?
- Eddie Davis’s most important piece of financial management advice for a home-based business owner
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Interview Guest:
Eddie Davis, VP of Business Development at FINSYNC, a business financing network,
Interview with Marketing Copy Guru Marisa Corcoran Marisa Corcoran teaches experts and beginners alike on how to create copy that sells.
A key issue for all home business owners is how to create compelling advertising and marketing copy. So are you ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Harvard graduate Marisa helps coaches and creatives craft their “uncopyable” messages. When not typing on her laptop, you can find Marisa analyzing a Real Housewives episode like its government policy and consuming inappropriate amounts of Nut-rageous bars.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Marisa Corcoran to learn more about how you can supercharge your marketing copy.
Subjects discussed in Podcast include:
- Marisa Corcoran’s strange journey into copywriting
- Why actual copy is so important for your business
- Advice on creating “magnetic” copy that gets results
- 3 best tips for emails that actually get opened and responded to
- Story-telling gets results - Where to find stories to tell in your emails
- What is Marisa’s bigger vision for women in business?
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Interview Guest:
Marisa Corcoran is a marketing copy expert.[/caption]
Interview with YouTube Mogul Amber Laliberte Amber Laliberte is a devoted military spouse, mother of two, owner, and operator of the education and entertainment company Colorful Creative Kids. CCK offers an award-winning YouTube channel and a line of children's coloring books. Amber has brought a unique approach to creativity and business. CCK blends the best of both creatively and business by allowing children to color along in their books, while watching the corresponding video online. Amber’s business and journey offers a wealth of advice to home-based entrepreneurs, particularly in the value of video, creativity and “YouTube’ing.” Before launching CCK, Amber earned her master's degree in business and served in the US Air Force.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Amber Laliberte (https://www.youtube.com/channel/UCSMKgW0T8tPDTD6yk3oovwg), who is passionate about her faith, family, and helping others achieve their life and professional goals.
Amber Laliberte's award winning YouTube Channel
Subjects discussed in Podcast include:
- What was Amber’s decision point to start Colorful Creative Kids?
- How does Amber operate her CCK ecommerce empire from home?
- Issues to work through building up a 500,000 subscriber YouTube channel
- How to grow your subscribers
- Tips on better video creation
- Lessons Amber has learned over the years as a small business owner
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Interview Guest:
Amber Laliberte Owner and Creator of Colorful Creative Kids[/caption]
Interview with Humor Engineer Drew Tarvin 90,000 is the number of hours the average person works in their lifetime. 90,000 hours! That is more time than it would take to watch everything on Netflix. One-third of your waking life! The Current way of working isn’t actually working. To fix these numbers, we have to change the way we work. If you want to increase productivity, relieve stress and be happier in your business, learn from the world’s first and only Humor Engineer.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Andrew (Drew) Tarvin (www.humorthatworks.com), who is a Ted Talk alumni and author of the new book, Humor That Works: The Missing Skill for Success and Happiness at Work.
Subjects discussed in Podcast include:
- Why is humor a skill that can be learned by anyone?
- Three components of successfully using humor in your workplace and business
- What are the benefits you and your business can get from using humor?
- Should you use humor during an interview, meeting or sales call with a client?
- What types of humor should you stay away from in the workplace?
- What can business owners learn from stand-up comedians?
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Episode Sponsor: City America * www.CityAmerica.com
Interview Guest:
[caption id="attachment_83870" align="alignleft" width="400"]
Andrew Drew Tarvin is Author of "Humor That Works"[/caption]
Interview with Branding Guru and Author Jeff Fromm With more than 1,500 dating apps and websites playing Cupid, the $2.5 billion matchmaking industry is growing. So how can one brand, such as Bumble, win over American singles? According to consumer trend expert Jeff Fromm businesses in allcategories can learn three powerful strategies from Bumble’s meteoric rise. The dating app is changing the rules of dating, one conversation at a time,” says Fromm. Jeff Fromm (www.JeffFromm.com) notes that Bumble breaks down cultural constructs. But the young brand goes beyond matchmaker; it creates a noble purpose from the inside out.
These lessons from Bumble can help any home-based entrepreneur break out and grow their business. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jeff Fromm, author of “The Purpose Advantage,” who is a brand and marketing expert.
Subjects discussed in Podcast include:
- An introduction to “The Purpose Advantage” in marketing
- The Bumble dating site’s success story.
- 3 things home business brands can learn from Bumble’s success?
- How an “Inside-Out Approach” can help smaller home businesses create cultural trends rather than responding to them?
- How “Cross-Category” growth can help a home business owner earn consumer love and loyalty
- No “canned marketing!” – smaller businesses should build a community through social action and spreading the word?
- The six mindsets that establish brand loyalty?
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Interview Guest:
[caption id="attachment_83683" align="alignleft" width="400"] Jeff From, Speaker and Author of "The Purpose Advantage"[/caption]
What is a matriarch? You can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. A matriarch does not second-guess, but moves herself and those she loves boldly into the future. The matriarch knows exactly what she wants the end game to be. And she has the power to make it happen. So can you be a matriarch in your business?
To help us answer that question, Richard “Capt’n” Henderson and Sherilyn Colleen interview Randy Patterson, life-long entrepreneur, author of The Matriarch Rules, and CEO of ProDoula (www.RandyPattersonOnline.com).
Subjects discussed in Podcast include:
- Randy Patterson and her company ProDoula
- Family and business roles can be similar - How is “the Matriarch” the CEO?
- How does a Matriarch own her decisions?
- How does a Matriarch charge for her worth?
- How does a Matriarch carefully craft her business? “
- How does a Matriarch leave a great legacy?
- Tips to avoid loneliness when working from home
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Episode Sponsor: Site Swan * SiteSwan.com
Interview Guest:
We talk a lot about “Mom-Preneurs” on the Home Business Podcast. About their struggles and triumphs juggling work and family. But what about ‘Dad-Preneurs”? More and more men are choosing to work from home, and they’re facing the same challenges. Author and entrepreneur Brian Dixon definitely checks the “Dad-Preneur Box.” Brian Dixon (www.BrianDixon.com) turned his failing business into a success by turning a “me-first” approach to his professional and personal life into “people-first.” Brian is a dad of three young kids who works from home, and has just released the book “Start With Your People.”
Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Dixon, who shares success advice today that both Dad-Preneurs - and Mom-Preneurs - can use to grow and succeed in their businesses.
Subjects discussed in Podcast include:
- How does a Dad-Preneur like Brian Dixon stand out?
- How do you “Start with Your People”?
- Changing your leadership mindset to people-first in your business
- Work from home means family interactions – the role family plays in success
- How does technology harm our approach to putting people first?
- Tips to avoid loneliness when working from home
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Episode Sponsor: Lane Bowers * RedoxAnswer.com
Interview Guest:
[caption id="attachment_83144" align="alignleft" width="500"] Author and Entrepreneur Brian Dixon[/caption]
Interview with Healthy Aging Guru Darnell Cox As a home-based entrepreneur, it’s no longer enough to just engage in one-way traditional marketing and advertising. You must step up your game, and use online and social media channels to broadcast yourself. Two key ways to broadcast is through your own blog and YouTube Channel. As you get more effective broadcasting to a growing audience, you’ll join the ranks of what are known as “influencers.”
Richard “Capt’n” Henderson and Sherilyn Colleen interview Darnell Cox (www.LiveYoungLifestyle.com), who is achieving great success as an influencer as she distinguishes herself as a “healthy aging guru.”
Subjects discussed in Podcast include:
- What is a healthy aging expert?
- The motivation behind Darnell’s YouTube channel
- Tips on building a successful YouTube channel
- How Darnell got started as a highly successful blogger
- Darnell’s tips on building a great blog
- What sets Darnell apart from other influencers in her field?
- Darnell’s latest venture with her “Live Young” supplement line
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Episode Sponsor: PlasmaCam * PlasmaCam.com
Interview Guest:
[caption id="attachment_82951" align="alignleft" width="500"] Healthy Aging Guru and influencer Darnell Cox.[/caption]
Millennials are growing to be the largest work-from-home demographic group. Yes, with the right steps and tactics, millennials can build their entrepreneurial skills to become Millionaires. In Today’s podcast we'll discuss millennials, personal finance, branding, and how to become a successful entrepreneur from scratch.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Bryan Kuderna, author of “Millennial Millionaire - A Guide to Become a Millionaire by 30", and host of "The Kuderna Podcast." So let’s help our millennial entrepreneurs!
Subjects discussed in Podcast include:
- How do millennial entrepreneurs differentiate themselves with so much competition and noise out there?
- What are some of the biggest issues, mistakes, and opportunities millennial entrepreneurs face?
- Key points in “Millennial Millionaire” that can help you become a millionaire by 30.
- Bryan’s advice for any recent college grad
- How sports and completing an International Ironman affected Bryan’s business success
- How can you build a practice as a 21 year-old with no natural market?
- What is “The Kuderna Podcast” all about?
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Interview with Management Consulting Expert Jessica Higgins As technology continues to increase, so does working remote, which begs the question: How does one become the ultimate GIRLBOSS in the current complex economy? What does a Gal need to do to be their own boss and work remotely? This requires building your own portfolio of multiple blands and developing other skills sets. To help our female entrepreneurs become their own girl bosses, Richard “Capt’n” Henderson and Sherilyn Colleen interview Jessica Higgins (JessicaHiggins.co). She is a Lawyer, author and MBA. Jessica is a sought-out management consulting expert who realized she had the tools and the skills to branch out on her own. Subjects discussed in Podcast include: How do you “build your base” if you are planning to branch off?How should a website become a “girl-boss’s” home and brand?How should a “girl boss” network herself - and does that mean anywhere you can?Don‘t be afraid to ask for help – Enlist interns or obtain a mentorA successful “Girl Boss” ways to manage her time properlyHow to create referral programs to work with companies in-line with yours Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website Episode Sponsor: Drone Command * DroneCommandLive.com/HBM
Interview with Improv Asylum Leader Norm Laviolette Developing a creation mindset, where you begin to see possibilities everywhere, is a learned skill. The chances of landing on a good business idea are improved exponentially by incorporating a wide range of viewpoints. Applying techniques of improvisational comedy helps in proactively coming up with new ideas that build business innovation. The ability to build off of other’s ideas invariably leads to unexpected places, and can get you from business-start concept to full-blown success. Richard “Capt’n” Henderson and Sherilyn Colleen interview Norm Laviolette (iainnovation.com), to help us better “Make S H” up, Norm Laviolette has been performing, directing and producing live comedy for more than 2 decades; and is author of “The Art of Making SH!T Up.” Subjects discussed in Podcast include: How Norm made the leap from improvisational comedy to corporate trainingWhat are some misconceptions around how innovation happens?What obstacles get in the way of maximizing our creative potential?How practices from improv and “making it up” help us to overcome these creative obstaclesHow can improv help you determine when a business idea is worth pursuing? Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website Episode Sponsor: The Magic Wand Company * magicwandcompany.com Interview Guest:
Interview with Ben Gold President of QuickBridge A small business loan is the most traditional type of home business funding. You can apply for a small business loan for a variety of reasons. Perhaps you want to increase your inventory or start a new business. Or maybe you need extra cash flow to launch a marketing campaign or help cover payroll. But before you apply, you want to make sure you find the right loan for your business, and ask the right questions of your lender. To help us keep in that swim lane, Richard “Capt’n” Henderson and Sherilyn Colleen interview Ben Gold. He is president of QuickBridge (www.QuickBridge.com), an alternative small business lender. He’s here to give some guidance on what small business owners need to know. Subjects discussed in Podcast include: What are the most important questions to ask lenders before applying for a small business loan?Easy ways to determine if the lender you’re working with is right for youHow can business owners prepare for the application process?Alternative Lenders and how they can increase your odds of fundingTraditional vs. alternative lenders – do they have different qualifying factors?The Alternative lending company QuickBridge Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website Episode Sponsor: Little Jimmy's Italian Ice * ItalianIce.net
Interview with Jill Callan Chief Marketing Officer for Beautiful.AI Perception is reality, as the old saying goes. Nothing drives this point home more than the presentations you make to market and grow your business. Advances in software and technologies are putting the ability to create professional presentations into the hands of any entrepreneur. You should also follow some simple guidelines in your presentations. Upping your presentation game will up your business and revenues. To help us up our presentation game, Richard “Capt’n” Henderson and Sherilyn Colleen interview Jill Callan, with Beautfiul.AI a software company for building presentations. Subjects discussed in Podcast include: What are the three essential components to an effective presentation?How do components work together to make a presentation unforgettable?How advances in software and technology make it easy for entrepreneurs to build professional presentationsWhat’s the best way to build a “story arc” when creating your presentation deck?What should go into a business presentation - such as an elevator pitch - and what doesn’t belong?General rules for including visuals to spice up your presentation“Critical success factors” to help make a dazzling presentation Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website Episode Sponsor: Safety Technology * HelpDefendPeople.com
Interview with Speaker and TV Host Meredith Allan Do you need a secret weapon in your marketing? Today’s podcast guest, Meredith Allan, travels the world talking about secret weapons – her IT Factor. Meredith Allan has produced, and hosted shows on NBC, CBS, FOX, ABC and CNN HLN. Her passion is helping clients share their stories, and inspiring her live audiences to better leadership. Richard “Capt’n” Henderson and Sherilyn Colleen interview Meredith Allan (themeredithshow.com) who joins the podcast from Los Angeles, where she is committed to sharing what she calls her IT; to find greater business success. Subjects discussed in Podcast include: Let’s meet Kelly Roach, a featured expert on several networks, best-selling author and host of the Top 100 Marketing and Management podcast.The core of her success philosophy with the “Live Launch” business modelWhat makes the “Live Launch” model different from the more traditional launch strategies?How do you incorporate Live Launch one-on-one with a small business team?Advice for business owners when starting their teamsHow do you adapt the “Live Launch” model to a home business? Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website Episode Sponsor: Downline Builders Network * MailPostcardsFromHome.com
Interview with Speaker and Best-Selling Author Kelly Roach In launching your business, what if you threw out all the traditional formulas and simplified everything? Kelly Roach did just that in creating her “Live Launch” model, that relies on intuition and human connection. Kelly is a former NFL Cheerleader turned business executive and mogul who now helps build record-breaking teams (KellyRoachCoaching.com) Richard “Capt’n” Henderson and Sherilyn Colleen interview Kelly Roach, about how you should “Forget the formulas and automation and ‘best practices,” and bring it back to interacting with people. For business success, create that human connection. Subjects discussed in Podcast include: Let’s meet Kelly Roach, a featured expert on several networks, best-selling author and host of the Top 100 Marketing and Management podcast.The core of her success philosophy with the “Live Launch” business modelWhat makes the “Live Launch” model different from the more traditional launch strategies?How do you incorporate Live Launch one-on-one with a small business team?Advice for business owners when starting their teamsHow do you adapt the “Live Launch” model to a home business? Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Speaker and Author Tom Ziglar Tom Ziglar is the proud son of Zig Ziglar, an industry legend who made a science out of the art of goal-setting. Tom Ziglar is the CEO of Ziglar, Inc (Ziglar.com). Today, he speaks around the world; is an author, and hosts The Ziglar Show, one of the top-ranked business podcasts. Tom carries on the Ziglar philosophy set by his father Zig , “You can have everything in life you want if you will just help enough other people get what they want.” Richard “Capt’n” Henderson and Sherilyn Colleen interview Tom Ziglar, who with his new book Choose to Win, shares some of that Ziglar philosophy to help you start creating the life you want. Subjects discussed in Podcast include: The key message from Tom Ziglar’s new book Choose to Win.Are you drifting through life without living intentionally?Why is it important to choose a purpose to your life?Tom’s spontaneous response to the question – “What is the fastest way to success?”Tom’s designed system for properly setting goalsMorning routines that really set the stage for intentional livingThe basics of physical health (sleep, diet, exercise) - What’s your game plan for making good choices in these areas?Tom Ziglar’s one piece of advice he wants readers to take away from his book Episode Sponsor: Geico Comercial * GeicoCommercial.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Laureen Asseo CEO of Food Powerhouse Fresh n' Lean We’ve heard of launching a home-based business empire from the garage, basement, or home office. But how about building that empire from your kitchen? Laureen launched Fresh n’ Lean (www.FreshNLean.com), the largest organic ready-to-eat meal delivery service in the country, when she was just 18. She believed in her company, to shatter ideas that she just a young, upstart businesswoman. Fresh n’ Lean has bootstrapped its way to 8-figure revenue. Richard “Capt’n” Henderson and Sherilyn Colleen interview Laureen Asseo on the motivating start-up story she has to share, that our listeners can gain value from in their own entrepreneurial endeavors. Subjects discussed in Podcast include: Fresh n’ Lean’s profitable niche in the food industryAt only 18 when launching this business, did Laureen always want to start her own business?The most important lesson Laureen has learned in her entrepreneurial journeyThe mentors and advisors who were critical to Laureen’s start-up successWhat marketing proved particularly beneficial to bootstrapping her food start-up? How did Laureen leverage funding to get launched?What advice would Laureen Asseo give to her younger self - or to someone just like you starting out? Episode Sponsor: MyRxBiz * www.MyRxBiz.com/HB Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Mario Peshev Author of 126 Steps to Becoming a Successful Entrepreneur The Start-Up world is booming, and levels of entrepreneurship have never been higher. But Before entrepreneurs-to-be dive in, however, Mario Peshev recommends investing in learning what the self-employed experience can be like. You could exchange a 40-hour work week and a steady paycheck for 80 hour work weeks, grinding through sales, managing staff and vendors, and more. Mario Peshev’s no-BS take on startup challenges the fad around becoming an overnight success and projects reality for the first 6-18 months. Richard “Capt’n” Henderson and Sherilyn Colleen interview Peshev, who offers strategic tips for entrepreneurs to help mitigate pressures on new entrepreneurs. Mario Peshev (www.mariopeshev.com) is author of 126 Steps, a business advisor and is CEO of DevriX.Subjects include: The “dark side” of entrepreneurshipWhy many aspiring entrepreneurs are more attached to the “dream” vs the reality of owning their own businessMario’s “darkest” moment as a new entrepreneur, and the doubts he had to overcomeKey takeaways from “126 questions"Lessons to avoid the start-up “dark side” of becoming an entrepreneurAdvice for finding balance to both your kids and your business Episode Sponsor: Russell Chen * www.7FigEcomAcademy.com/hbm Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Artisans List Founders Cindy Bogart and Mary Gervais To succeed in home business often requires putting together a community of clients. Through the power of social media and online platforms, you link together a market segment and grow your business from there. As the home business owner, you connect the dots to bring your market together. Today’s podcast guests have “connected the dots” to develop their market segment with impressive multi-channel content. Richard “Capt’n” Henderson and Sherilyn Colleen interview Cindy Bogart and Mary Gervais, who are on a mission to incorporate traditional methods and products into today's lifestyle, through their website Artisans List (artisanslist.com) Subjects discussed in Podcast include: Artisans List - an online directory, magazine and community encompassing traditional basicsWhy they created an online directory to target this nicheHow to initially pull clients into a directory listingHow Artisan’s List is connecting consumers with businessesWhat struggles they faced breaking into a unique niche marketUsing social media to keep an online platform strong and vibrant Episode Sponsor: SiteSwan * www.SiteSwan.com Subscribe to Home Business TV YouTube Channel (Click)
Interview with Franchise Industry Leader Tom DuFore Have you ever thought of franchising your business? Your business is growing and expanding, and franchising offers a way to channel that growth. Or maybe you’re starting a home business, and with over half of franchises operating home-based, franchises offer great potential. To help us “shine a light” into franchise opportunities, Richard “Capt’n” Henderson and Sherilyn Colleen interview Tom DuFore, CEO of Big Sky Franchise team (https://bigskyfranchiseteam.com) Tom DuFore is a franchise industry leader, providing consulting services for all levels of franchise development and marketing. Subjects discussed in Podcast include: What are things someone should look for when buying a franchisee?What are some things that you should avoid in a franchise?What are effective ways to market a home-based franchise business?Why should you franchise your business?If you have a successful business model, when would be a good time to franchise that business?Why are more business owners embracing a franchise expansion model?Why should you consult with a franchise team to provide support for expansion? Episode Sponsor: Drone Command * www.DroneCommandLive.com/HBM Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Author and Referral Expert Stacey Randall Brown For decades we have been taught that to receive business referrals we must ask or incentivize to get them. So if you don’t like asking for referrals or generate little to no results from your “asking” – then receiving business referrals is out of your reach. But our guest today throws out this paradigm, and will prove that you can receive referrals without asking and without manipulation. Stacey Brown Randall (StaceyBrownRandall.com) is a contrarian on how to generate business referrals. She has cracked the “no asking” code to generating business referrals. Richard “Capt’n” Henderson and Sherilyn Colleen interview Stacey Brown, author of Generating Business Referrals Without Asking, and she shares her philosophy and methodology. Subjects discussed in Podcast include: What is the true definition of a referral?Why the flawed conventional advice has been "to ask" for referralsWhy does asking for referrals actually hurt your chances to receive referrals?Cracking the code - How do you receive a referral without asking for it?Additional items a home business owner can do to make it easier to generate referral business! Episode Sponsor: The Magic Wand Co * www.MagicWandCompany.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Joshua Jacobs CEO of Youth Sports Franchise TGA Premier Sports Let’s do it for the sake of kids! We’ve all heard this saying, which translates into putting our kids first when it comes to spending time and financial resources. This opens up business opportunities serving markets that serve kids. And one of these dominant markets are youth sports. The youth sports market is booming, such as for tennis, cheerleading, flag football, floor hockey, lacrosse, volleyball and more. To learn more about the youth sports market today, Richard “Capt’n” Henderson and Sherilyn Colleen interview Joshua Jacobs, who founded the Franchise TGA Premier Golf (www.PlayTGA.com) in 2003. Joshua has a wealth of experience on the market and how a home-based entrepreneur can thrive serving kids in youth sports. Subjects discussed in Podcast include: Barriers to entry for a youth and sports participation businessDo you need experience playing a particular sport to be successful in that business?Why are youth sports gravitating away from early sport specialization, and how does this open up youth sports opportunity?What makes franchise model attractive operating a youth sports business?What skills important to maximize success in a youth sports business? Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Christy Wilson Delk Author of Adventures in Franchise Ownership Have you ever thought of owning your own franchise? And who better to talk about franchising than Christy Wilson Delk, who after being hit by corporate downsizing and family concerns – took the leap into business ownership! Christy is a successful 15-year franchisor who gained a lot of wisdom through two recessions, three hurricanes, two expansions, one divorce, and numerous employees. Richard “Capt’n” Henderson and Sherilyn Colleen interview Christy Delk to discuss her new book Adventures in Franchise Ownership (www.ChristyWilsonDelk.com), and shares great insights on succeeding as a franchise owner. Sponsor: Downline Builders Network (www.MailPostcardsFromHome.com) * Subjects discussed in Podcast include: When is a good time to start a franchise business?How someone knows if franchising is the right fit for themSome of the bigger challenges Christy faced as a franchise business owner4 Pillars that are paramount to building your franchise business.How to control franchise business expensesBest advice from her book Adventures in Franchise Ownership Episode Sponsor: Downline Builders Network * www.MailPostcardsFromHome.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Wealth Adviser Brian Parker When Amazon CEO Jeff Bezos’ high-profile divorce went public earlier this year, it wasn’t the divorce itself that made headlines, but the question of what happens to his empire? While the home business owner doesn’t have much in common with the world’s richest man, the steps and strategies Bezos took to navigate his own divorce are not all that different than what all business owners should do. In a home business, both spouses have likely worked hard to build the business, and you don’t want it to suffer during a stressful and complicated divorce. To help our listeners navigate when there’s “trouble in paradise”, Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Parker, a co-founder of EP Wealth Advisors (www.EPWealth.com). Subjects discussed in Podcast include: What’s the first thing a business owner facing divorce should do?What issues complicate divorce the most in business? Double-dipping? Lack of prenuptial agreement?What should a business owner do if both spouses wish to continue running the business post-divorce?What happens when one of the spouses owned the business pre-marriage and started the company on their own?Key things to ensure that a business doesn’t suffer during or after a divorce. Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Dave's Sweet Tooth CEO Andrew Chmielewski We love start-up stories on the Home Business Podcast, and Andrew Chmielewski combines family, something you love and entrepreneurial opportunity. Dave’s Sweet Tooth was started by a retired Detroit firefighter who perfected his candy making skills providing toffee for his firehouse. Dave’s son, Andrew, recognized a perfect start-up storm, that these homemade heavenly treats could break out of the firehouse and be shared with the world. Dave’s Sweet Tooth (www.DavesSweetTooth.com) is now one of the leading toffee brands in the world. Richard “Capt’n” Henderson and Sherilyn Colleen interview Andrew Chmielewski’s on his journey to market dominance, that offers our listeners great start up advice. Subjects discussed in Podcast include: What makes Dave's Sweet Tooth so tasty and addictive?Recognizing changes in consumer trends that will impact how to launch and distribute a productThe bigger challenges Andrew faced in launching a product that already had large entrenched competitorsTypes of marketing that are particularly effective in penetrating nationwide retailersUsing social media to leverage word-of-mouth and online salesThe future - What’s in the pipeline for a toffee company based out of Michigan? Episode Sponsor: Ideal Directories * www.IdealDirectories.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Michelle Tillis Lederman Author of The Connector's Advantage Is being introverted holding you back in networking? Are you networking but all that effort is not translating into results? Do others get ahead of you in business even though you are just as smart? Are you trying to grow your business through networking and these efforts are floundering? Or, do you have great ideas but no one seems to be listening to them? If you answered YES to any of these questions, our podcast guest is here to help! Richard “Capt’n” Henderson and Sherilyn Colleen interview Michelle Tillis Lederman (www.MichelleTillisLederman.com), who is author of the new book, The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact. Subjects discussed in the Tanya Sam Podcast include: The seven levels of the networking ConnectorMindsets that set successful Connectors apartThe most common mistakes people make when it comes to networking and connectingOne thing you can do right now to become a better ConnectorIs it possible for an introvert to become a “Super Connector”?Tips to keep your connections fresh and authentic without it eating into your schedule Episode Sponsor: City America * www.CityAmerica.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Wealth Creation Expert Rebecca Hulse Money is a funny thing; we all think it will make us happy - or happier at least. But so many of us simultaneously see money as the enemy. How many times do we hear people refer to money as ‘the root of all evil.’? Strong societal taboos around money can hurt a home-based business owner. Today’s podcast guest believes that changing your attitude about wealth can improve an entrepreneurs’ chances of gaining wealth, over the long run. A better financial attitude - keyed to generating more business profits - can strengthen your financial resilience. Richard “Capt’n” Henderson and Sherilyn Colleen interview Rebecca Hulse (www.RebeccaHulse.com), a Wealth Creators Anonymous facilitator who travels the world helping others realize their financial dreams. Subjects discussed in the Tanya Sam Podcast include: Rebrecca Hulse’s journey to becoming a Wealth Creators Anonymous facilitator and author and speaker, at such a young ageTaboos around money that keep people and small business owners from being wealthyChanging one’s mindset as an entrepreneur to stop buying into these taboosMoney management tips for small business ownersIncome streams that small business owners might utilize for more wealth creationUnconventional financial advice to generate more income Episode Sponsor: Site Swan * www.SiteSwan.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Real Housewives of Atlanta Star Tanya Sam Can you be both a reality TV Star and thrive in the Tech start-up world? Tanya Sam says YES? Tanya Sam has been steadily stamping out a name for herself as one of the newest stars of the Real Housewives of Atlanta, airing on Bravo TV. Tanya got her start working as a nurse in Oncology, pursuing her passion to help those in need. From there, Tanya began craving the excitement of the tech startup world. Tanya partnered up with her fiance, tech mogul Paul Judge, to start her journey as an entrepreneur, passionately working with female and minority-owned startups. Richard “Capt’n” Henderson and Sherilyn Colleen interview Tanya Sam (www.TanyaSam.com), who shares a wealth of wisdom and advise with our listeners. Subjects discussed in the Tanya Sam Podcast include: What it’s like starring on The Real Housewives of AtlantaHow being an entrepreneur helps Tanya Sam to manage the dynamic and demanding world of reality TVLeading the technology and venture capital fund TechSquare LabsHow women can use a business accelerator to advance start-up dreamsImportant points for minority and female entrepreneurs in achieving start-up successLeading a non-profit that helps to keep Tanya’s life in balance Episode Sponsor: Prime Time Network * www.BeginLivingDebtFree.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Wee Blessing Founder Alicia Werle On the home business podcast, we love exciting start-up stories. And our guest Alicia Werle checks that box! She has an especially inspiring Mom-Preneur story, creating a fashion brand from the ground up, while being a busy mom raising two children. And in today’s fast-paced world, providing “little blessings” has proven a successful business model for this Mom-Preneur. Alicia Werle has built a cutting-edge online business – Wee Blessing (WeeBlessing.com) - that is the first and only subscription styling service for the entire family. Richard “Capt’n” Henderson and Sherilyn Colleen interview Alicia Werle, who shares great advice that you can apply in your own business start-up or growth journey. Subjects discussed in podcast include: The Wee Blessing fashion styling subscription serviceThe creative spark in Alicia Werle’s start-up journeyChallenges in launching an online business while raising two childrenOvercoming cash flow challenges as she built her business and online platformsBuilding an online brand and niche to set her business apart from other clothing box subscriptionsGrowth plans for her online company Episode Sponsor: Prime Time Network * www.Bthe1.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with OnlineMedEd CEO Jamie Fitch You are building your home-based start-up, and you’re finding success. You need help. So you say to yourself – “If you build it - they will come”…well, not always. The startup you have is making breakthroughs and is poised for growth. You need talent. You may not be ready for putting an employee on the payroll, but you have many other options such as bringing in a freelancer, independent contractor or junior partner. Whatever these business support options, you’ll still need to compete for A+ talent, in a hiring market that is growing tougher each day. Richard “Capt’n” Henderson interviews CEO entrepreneur, Jamie Fitch, on cracking the code to compete for A+ talent; which he has done with his highly successful health care start-up, OnlineMedEd (www.OnlineMedEd.com). Subjects discussed in podcast include: How do you promote upfront higher and honest pay or other compensation?Fostering a strong business culture and work environment that will attract A+ talentHow to make your product or service enticing to potential support personnelJamie Fitch’s “Anchor points/Domino Effect” related to gaining A+ talentAdvice on how to keep A+ talent locked-in with your business Episode Sponsor: Drone Command * www.DroneComand.com/HBM Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Tom Hubler Author of The Soul of Family Business Running a home business should be like baseball. Before each game the managers and umpires get together at home plate to review ground rules. They do this to prevent a dispute in the frenzy of the game on what is fair and what is foul. It is not unusual for people in a home business to start playing their game of business without setting ground rules or neglecting them. This can get tricky, as a higher proportion of home businesses employ family members. Boundaries between family and business get blurred. And when someone feels boundaries have been crossed, family relationships suffer. A balance between business and family activities is required. To help us “play ball,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Tom Hubler, author of The Soul of Family Business: A Practical Guide to Family Business Success and a Loving Family. Sponsor: Subjects discussed in podcast include: The most important aspect of running a family-owned businessImplementing best practices for family business operationsKeeping business effective when working with family membersApplying forgiveness as interventionHow family-run businesses can best prepare for succession planningTom Hubler’s "last challenge of entrepreneurship" Episode Sponsor: The Magic Wand Co. * www.MagicWandCompany.com Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe)
Interview with Abdo Riani Owner of StartUpCircle.co n the world of small business, we like to use the term “boot-strapping” in looking for ways to leverage what’s already out there, to build your biz. One avenue that most home-based entrepreneurs never think of are the wide variety of online events, as almost anyone can host an event. Yes, with the right know how and savvy, you can leverage online events to build authority, make connections and boost your sales. To boot-strap online events you’ll need to develop online partnerships with the right entrepreneurs, connected to the right events. Online events also require the right infrastructure and web presentations that invites your target audience to connect. You’ll also want to leverage paying clients from event partnerships. To help us leverage online events, “Capt’n” Henderson and Sherilyn Colleen interview Abdo Riani, an online events expert and owner of STARTUPCIRCLE.CO. Subjects discussed in podcast include: Overview of online eventsWebsite and technical requirements for eventsTypes of online partnerships entrepreneurs use to grow their businessesHow to build trust with potential partnersMaking connections with your first 10 or 100 paying clients from event partnershipsHow to leverage events to gain more authority Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
For too many small businesses, there simply is a lack of courage to take risks. And too often, the opposite is true, where it’s assumed it’s better for the entrepreneur to play it safe. This is the reality for too many home-based business owners, who, without even knowing it, embrace a fear-based culture. But what happens if you decide that low-risk status quo is not enough? What potential can you unlock in your business? What would the future of your business look like with a calculated infusion of courage? “Capt’n” Henderson and Sherilyn Colleen interview leadership expert Ryan Berman, author of Return on Courage and Founder of Courageous (www.couragebrands.com). Ryan believes that, in today’s competitive market, embracing courage can be your ultimate X Factor, your competitive edge. Subjects discussed include: 80% of start-ups fail - What does this have to do with lack of courage?What kind of risks should business owners be willing to take?The term “return on courage” and determining your own “Courage Brand”The one thing successful people agree on regarding risk and courageDeveloping your Central Courage System® to combat the realities of your Central Nervous System.Easy-to-learn five-part system to instill courage called P.R.I.C.E. Episode Sponsor: DownlineBuildersNetwork * www.MailPostcardsFromHome.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Samuel Dinnar Co-author of Entrepreneurial Negotiation Eighty to ninety percent of all start-ups will fail. While there are many reasons for this, one of the biggest problems new ventures face are poor negotiation skills. According to Samuel Dinnar, a Harvard instructor and business mediator, the single biggest threat to entrepreneurial success is an inability to handle the negotiations that arise in the evolution of a start-up. “Capt’n” Henderson and Sherilyn Colleen interview Samuel Dinnar (www.EntrepreneurialNegotiation.com), on how Home-based entrepreneurs must be able to prevent, detect, and respond to potential negotiation mistakes in each of their interactions. In his new book, ENTREPRENEURIAL NEGOTIATION: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, Dinnar points to the mix of emotion, uncertainty, complexity, and relationships that makes entrepreneurial negotiation so difficult. Subjects include: Why the ability to negotiate is crucial in growing a start-up or other entrepreneurial enterpriseWhat is different about the way entrepreneurs negotiate?The most common mistakes that entrepreneurs makeHow can entrepreneurs channel mistakes to learn to negotiate better?The best ways for an entrepreneur to prepare for a negotiationWhy is it essential to understand the other participant's viewpoint in a negotiation? Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
As a home-based entrepreneur, you are a leader. Even if you may not have direct employees, you are still leading a small army of contractors, vendors, partners, family members, customers and more. So how do we unlock the secrets to becoming a successful and effective leader in today’s fast-paced world? Our esteemed podcast guest today talks that Change is so rapid that leaders must do much more than stay the course to be successful. John Maxell says that if leaders are not nimble and ready to adapt, they won’t survive.” To help with that survival, “Capt’n” Henderson and Sherilyn Colleen interview John Maxwell, who discusses his new book Leadership: 11 Essential Changes Every Leader Must Embrace. John Maxwell has sold more than 30 million books in 50 languages; and has been identified as the most influential leadership expert in the world by Business Insider and Inc. Magazines. Subjects discussed in podcast include: Why John Maxwell decided it was time to write this particular leadershiop book?How “Leadershifting” can benefit youImprovement Shift - shifting from team uniformity to team diversityInteract with millennials – creating a collaborative environment with millennialsMaking small improvements over time and the one change you should make todayThe Personal Development Shift - What are some ways we can accomplish leadership growth over just goals Episode Sponsor: City America * www.CityAmerica.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Priyanka Prakash with Fundera Millennials and Business are a Hot topic in Home Business. However, rates of Millennial entrepreneurship are relatively low among millennials compared to their predecessors. Financial barriers to entry are holding many millennials back, including higher levels of student loan debt and higher retirement, housing, and healthcare expenses than previous generations faced. These barriers are pushing too many millennials to turn to full-time employment. But what about millennials who want to become entrepreneurs? To help us to review Millennial financials - and break through financial barriers - “Capt’n” Henderson and Sherilyn Colleen interview Priyanka Prakash with Fundera. She has been featured in Inc, CNBC, Fit Small Business and is an attorney. Subjects discussed in podcast include: Why there are fewer millennial entrepreneurs than older generations?Millennial business performance that is highly competitiveHow millennial entrepreneurs compare to older generations when it comes to business revenue and successAre younger entrepreneurs more or less likely to make risky business financial decisions?How the number of small business start-ups for young entrepreneurs will change over time?What is the most important lesson for millennial entrepreneurs looking for financing?Advice for Millennials as they go through options for raising funds Episode Sponsor: Ideal Directories * www.IdealDirectories.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Stacia Pierce Founder & CEO of LifeCoach2Women The new year can be a crazy time in workplaces and businesses. But it’s the best time of the year to think about your career or business resolutions; and maybe embrace a Female Makeover to achieve those business goals? Upgrading your business goals can greatly improve your success and profitability in 2019. To explore a female makeover, Richard “Capt’n” Henderson and Sherilyn Colleen interview Dr. Stacia Pierce, an award-winning celebrity Life Coach, Entrepreneur, Author, and Founder/CEO of LifeCoach2Women (www.lifecoach2women.com). * www.BeginLivingDebtFree.com Subjects discussed in podcast include: What are some of the best ways to set your career or business goals in the new year, and how can we stick to them?Identifying new business goals that will help with growthManifesting business or career goals - What is the best way to do that in your day to day life?How you can realize your value in the workplace and effectively communicate that when it's time to ask for a raise or fee increaseAchieving goals over the long term requires focus – Best ways to stay motivated! How to embrace your entrepreneurial spirit in 2019, to grow your businesses Episode Sponsor: Begin Living Debt Free * www.BeginLivingDebtFree.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Company of One Author Paul Jarvis Bigger is not always better. Rather than blindly chasing growth, have you thought instead of defining business success on different terms? Rather than mega start-up success, perhaps you should work to make your business better, not bigger. With this change in mindset on business growth, many entrepreneurs are prioritizing a rich life over riches. These new class of business owners are fostering a unique breed of business that starts small and stays small. These entrepreneurs are, in a phrase – A “Company of One.” And this class of micro-businesses requires a unique set of skills and competencies, different than for larger home-based businesses. To help us become an “Army of One,” Richard “Capt’n” Henderson and Sherilyn Colleen interview Paul Jarvis, author of the appropriately named book Company of One - Why Staying Small is the Next Big Thing for Business. Subjects discussed in podcast include: A good fit - traits of successful micro business operationsThe mindset will help you succeed as an “army of one”Particular leadership and management competencies for a micro entrepreneurWhy customers are even more important for a one-person businessBrand image - Why is it critical for micro businesses to infuse the owner’s distinct personality into products and company imageRepeat customers are life or death for a company of one – Turning customers into “brand advocates” Episode Sponsor: PrimeTime Network * www.BThe1.com Subscribe to Home Business TV YouTube Channel (Click)
Interview with Author & Gig Economy Guru Marcos Jacober The Gig Economy continues to grow and expand, as one of the dominant sectors of Home Business. Millions of home-based entrepreneurs work in the Gig Economy of freelancers and independent contractors. But the Gig economy is also changing under the influence of powerful trends that will impact Gig Workers in 2019. These trends will open up new opportunities in 2019; but will also make it more difficult for many Gig Workers who don’t understand the bow wave that’s coming. To help us straighten up our Gig Line, Richard “Capt’n” Henderson and Sherilyn Colleen interview Marcos Jacober, CEO, international speaker and teacher (www.marcosjacober.com). He is also author of Eat This Mr. President! How a Brazilian Immigrant Went from Truck Driver to Millionaire in 4 Years. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Brief review of the Gig economy, what it is, and who works in the Gig economyTrends coming in 2019 that will hit Gig Workers with a bow waveHow “Side Hustles” will become more difficult for those who don’t understand the trends comingMost Gig Workers are making less than $500 per month - What are these “Gigger’s” doing wrong?The best and the worst Gig Side HustlesHow Gig Workers can get key parts of their business on autopilot 3 things every gig entrepreneur needs to know to be successful in 2019. Episode Sponsor: Drone Command Live * www.DroneCommandLive.com/HBM Subscribe to Home Business TV YouTube Channel (Click)
Interview with GET READY! Author Tony Steuer Let’s pretend an emergency just hit, such as a hurricane, tornado, earthquake, terrorist attack or perhaps even an alien invasion. If you were given five minutes to get out of your house in an emergency, what would you do? Will you be ready? And will you have critical financial information to keep your business safe and operating? More and more these days, natural disasters can displace you and your loved ones in a matter of minutes. This kind of displacement can be even more acute for a business run out of the home. To mitigate this risk, you need an emergency action list to guide you in what to do in a crisis situation; so you don’t have to waste a moment thinking things through when you have no time. To get our businesses ready for the next emergency, Richard “Capt’n” Henderson and Sherilyn Colleen interview Tony Steuer, author of GET READY! A Step-by-Step Planner for Maintaining Your Financial First-Aid Kit. Subjects discussed in podcast include: Differences between copyrights and trademarksBrief overview of process for obtaining a copyright or trademarkWhen a business owner will want to obtain a trademarkProtections that trademarks bring to a business’ intellectual propertyApproximate costs overview associated with trademark protectionRisks a business owner could take when he or she does not invest in a trademark Episode Sponsor: The Magic Wand Company * www.MagicWandCo.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Attorney Paige Mills on Trademarking You’re developing a new product or service, and your business is taking off. But you may be ignoring a key part of your business. Yes, that part is trademarking. Without even knowing it, you could have key designs or phrases that need trademark protections. The world of trademarking is tricky, such as trademark rights arising out of use, or how others can steal your trademark rights. But trademarking is not that complicated, and with a little time and work you’ll be on your way to trademark protections. Richard “Capt’n” Henderson and Sherilyn Colleen interview Paige Mills, who helps us navigate the complexity of trademarking today. Paige has has extensive litigation experience in complex intellectual property and technology matters. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Differences between copyrights and trademarksBrief overview of process for obtaining a copyright or trademarkWhen a business owner will want to obtain a trademarkProtections that trademarks bring to a business’ intellectual propertyApproximate costs overview associated with trademark protectionRisks a business owner could take when he or she does not invest in a trademark Episode Sponsor: Global Venture Services * www.WorkPartTimeLiveFullTime.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with "Mr. Mentorvator" Brian Marcel Author of Raise the Bar, Change the Game Every year, the world of home business becomes more international as boundaries and barriers break down. But this opens up challenges of working with new cultures, of being able to work online with other people around the world. human interactions! Working with another culture, even if it’s just through emails, phone calls and videos, will challenge a home-based entrepreneur to get out of his or her comfort zone. You’ll need sensitivity tools and competencies that are common to succeeding with any cultural group across the world, whatever the product or service you sell. You’ll also need to spot trends – often technological - that might appeal to a particular cultural group. Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Marcel, an international business leader and author of Raise the Bar, Change the Game (www.brianmarcel.net). Better navigate international biz with other cultures. Subjects discussed include: How to address culture shocks working with people in other countriesHow to deal with business norms with which you are not familiarWorking across cultures when there is a lack of face to face meetings with your international clientsLaunching your business in other parts of the world that are unfamiliar with your product or serviceWorking with other cultures to better brand your business outside of your comfort zoneSpotting the next “big trend” for your business in other countries and cultures Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net
Interview with Gregg Witt Author of The Gen Z Frequency Every home-based business owner needs a HUGE focus on up and coming Generation Z – GEN Z – customers. That means your business’s brand needs a Youth Engagement Playbook, built on authentic engagement through social likes, comments, video views, sharing and other user-generated content. This direct participation experience builds your brand and is the best way to synch up with GEN Z’s wavelength, tune into their frequencies and form profit-building relationships. With 27% of the global population share and growing, GEN Z will soon be the largest demographic, and why you need a Youth Engagement playbook in your Biz. Richard “Capt’n” Henderson and Sherilyn Colleen interview Gregg Witt on developing this playbook. Gregg is Chief Strategy Officer of Engage Youth Company and co-author of, The Gen Z Frequency: How Brands Tune In and Build Credibility. Subjects discussed in podcast include: Why your business’s brand should be focused on engagement - for GEN Z and all age groupsAction steps for engagement – your youth engagement playbook and how it fits into an overall marketing planThe essential components of a GEN Z engagement playbookPractical business use cases of a youth engagement playbookSituation where a brand will benefit from a playbook, and why it might hold them back if they don’t have a playbookDoes your brand need a GEN Z engagement playbook, why or why not? Episode Sponsor: The Downline Builders Network * www.MailPostcardsFromHome.com Visit the Podcast Website
Interview with Himanshu Narang Author of Legendary Consulting Consulting is a Huge player in the home-Based Business arena. Have you ever thought of hanging out your shingle as a consultant? What differentiates the top 1% consultants from the rest of the pack? What are factors that make some consultant successful? And some even legendary? Helping us to navigate the world of consulting is Himanshu Narang (www.himanshunarang.com), One of the world’s top consultant trainor’s and author of “Legendary Consulting.” Richard “Capt’n” Henderson and Sherilyn Colleen interview Himanshu. He discusses six pillars of effectiveness in consulting, that are common across any home-based consulting business. Himanshu will talk about tools, techniques, ideas and energy required to make you a legendary consultant. Subjects discussed in podcast include: How to write a winning business proposal that gets a “yes” for your consulting practiceBuilding discipline as a consultantMastering the forces that drive you to achieve consulting goals fasterHow can you generate powerful results as an advisor and elevate your consulting impactHow to effectively communicate your thoughts, whether in person, over the phone, or in writingDeveloping robust consulting leadership capabilities that your clients will want to followHow to deliver high quality work that exceeds expectations on a consistent basis Episode Sponsor: Anajet * www.Anajet.com/hbm Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Irene and Margo Gianos of Honestly Margo We love inspirational start-up stories at Home Business. And Honestly Margo is inspirational with wisdom beyond the years for any young entrepreneur thinking of starting their own business. Honestly Margo (www.honestlymargo.com) is a bath and beauty brand, built by a mother-daughter team that began from a young girl’s dream to create a business based upon inspiration, belief, and persistence. Irene & Margo Gianos have woven their business to stand for a strong women sisterhood, celebrating women's ability to be empowered, have confidence, and know that anything is possible. Richard “Capt’n” Henderson and Sherilyn Colleen interview this mother-daughter team. They provide great start-up advice for entrepreneurs of any age as they carve out a strong niche in a tough competitive market. Subjects discussed in podcast include: Introduction to Honestly MargoThe inspiration that sparked Honestly Margo“Riches in Niches” – how Honestly Margo carved out strong niche in competitive marketChallenges in getting Honestly Margo launchedSocial media connections in building a strong brand centered on sisterhood and female empowermentHow to make ecommerce product fulfillment work Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Client Generation Expert Mary Cravets Each day you wake up as a business owner, and you likely don’t ask the most important question. That question is: What is the “Number One” job of business? All businesses should have the same answer! The answer to that question should be “Client Generation.” Whether you sell a product or market a service, getting clients is your most important job in business. But too often the basic tasks of marketing and selling seem overwhelming. There are so many different promotional paths you can choose. Too often we don’t make the right choices. And what is the biggest marketing mistake entrepreneurs make, and what are the right marketing decisions? Richard “Capt’n” Henderson and Sherilyn Colleen interview Mary Cravets (www.simplygetclients.com), a client Generation Expert and international speaker, to help us get better at client generation. Subjects discussed in podcast include: Mastering your main job of client generationWith the complicated proliferation of online mediums and social media channels, how to keep marketing from getting overwhelmingThe biggest mistake that entrepreneurs make in marketing their businessesHow to you know you’re charting the right marketing activities in your businessWhat is your “Success Mantra”? Episode Sponsor: City America* www.CityAmerica.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Colton Bollinger an Expert in Customer Financing and Social Media A knee jerk reaction for raising capital to start up or grow a business is to seek out investors. In today’s tough competitive business world, we might not have a “Silicon Valley” cushion of investors we can tap for funding. The key? Find your product market fit and - instead of looking to outside investors - look to your own customers who you’ve already built trust with. The power of social media platforms makes customer financing possible for any business owner, including home-based. An expert linking customer financing and social media is Colton Bollinger (www.jumpermedia.co). Richard “Capt’n” Henderson and Sherilyn Colleen interview Colton on his advice on how businesses can fund their business without giving up equity. Subjects discussed in podcast include: How Colton Bollinger started his business without going into debtGrowing a successful startup without having deep financial pocketsWhen it’s a smart strategy to go to your customers first for business capital, before reaching out to investorsHow to leverage this upfront capitalWhat savvy business do to build trust with their customersHow social media builds trust with customers, and drives more customers to you Episode Sponsor: Greenwood Health Systems * www.nhrpc.com/hbm Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Linda Smith, Esq., Author of Smashing Glass and Kicking Ass According to the self-described “meanest woman alive”, even if a woman is brilliant and powerful she often uses tentative, non-assertive speech in the business world. This is called "women speech." It's indirect and polite, while men’s speech is often more assertive and direct. Why is this? Because many women fear that assertive language makes them pushy, or a "B-word." But let's take a playbook from the “Meanest Woman Alive,” Linda Smith, Esq., author of "Smashing Glass and Kicking Ass." Richard “Capt’n” Henderson and Sherilyn Colleen interview Linda Smith (www.themeanestwomanalive.com). She discusses her fight to overturn stereotypes, and that it doesn't make you a "jerk" to state your view as clearly as a man would. Women should show confidence, and change gender roles. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Why confidence for women is so importantWhy women need to 'stop playing nice"Why women fail to use their superior leadership skillsThe one word that all women should BAN from their life“Man-terruptions’ - How can women stand up to them?Why women should focus on gaining their colleagues’ respect vice friendship Episode Sponsor: Shane Douglas - Downline Builders Network * www.bthe1.com Subscribe to Home Business TV YouTube Channel (Click)
Interview with Tom Aageson Author of Creative Start-ups From advertising to educational technology, video games and opera, to fashion, film, 3D printing and augmented reality, entrepreneurs in the creative industries are thriving. The creative economy contributes over $700 billion annually to the U.S. economy, and much of this work can be performed home-based. But entrepreneurs at the heart of this burgeoning creative economy struggle to find support to meet unique needs as founders of high-growth ventures. The creative economy represents a bright avenue for equitable, economically stable business start-up opportunities. Richard “Capt’n” Henderson and Sherilyn Colleen interview Tom Aageson about the Creative Economy (www.creativestartups.org). He is author of Creative Economy Entrepreneurs. Subjects discussed in podcast include: What the “creative economy” is, and how it’s different from arts and cultureWho are the “creative entrepreneurs,” and how are they similar, and different, from other entrepreneursHow the creative economy is replacing the knowledge economyHow a “creative entrepreneur” can build a scalable businessKey challenges creative entrepreneurs must tackleFirst steps to start building your own creative economy business Episode Sponsor: Marblelife Franchise * www.MarbleLifeFranchise.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Book Publisher Annalisa Parent At your fingertips you have a way to grow your home business to the next level, and you might have ever thought of it. Write a book! Yes, publishing a book is easier than you think, and it can open up an entire new promotional channel; To bring a book to reality, you’ll need to know how to turn an idea into a publishable piece; and understand the publishing process. You’ll also want to know how to reach readers and sell your books. And above all, you’ll need inspiration and confidence. Richard “Capt’n” Henderson and Sherilyn Colleen interview Annalisa Parent, chief executive officer of Laurel Elite Books (www.laurelelite.com). She helps entrepreneurs take their books ideas from concept to reality. Subjects discussed in podcast include: What a book can do to help any entrepreneurHow a book “starts a conversation” with your clientsHow anyone can write a high-quality “client-magnet” bookUsing a book as a scaling tool for your businessKey action steps to navigate through in getting a book publishedSecrets to making your book a top seller Episode Sponsor: PlasmaCam * www.PlasmaCam.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Brandon Watt Drinking beer, hanging with the boys, battling through 60-hour weeks to support his family… Brendon Watt knows all about being a ‘real man.’ The problem is, in his desperate attempt to ‘fit in’ and adhere to unspoken rules of manhood, Brendon found himself exhausted, broke and (like nine percent of men) deeply depressed. He found the secret to his success. Success for any guy trying to succeed in a business start-up, is to stop trying to fit in. Brendon says “don’t let others define you.” Richard “Capt’n” Henderson and Sherilyn Colleen interview Brendon about exploring what you are really capable of; which he calls ‘living in a question.” Today, Brendon Watt travels the world as a popular speaker, business mentor, and CFO of the global organization, Access Consciousness® (www.accessconsciousness.com). Subjects discussed in podcast include: “Man-Up” Myths that Men Buy IntoBusiness requires making choices – how choices create your lifeMaking money can be fun and easy – applying this to operating a businessRunning a business requires finding what you are good atThe courage behind a “Willingness to Be Different”“Breaking the Man-up Mold” to achieve greater success in business Episode Sponsor: Global Venture Services * www.WorkPartTimeLiveFullTime.com Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe).
Interview with Presentation Expert Diane DiResta Public speaking is the new competitive advantage. Yes, it’s time that YOU make a presentation to market your home-based business. But how will you reduce fear and craft and deliver a talk that will make a knockout on the platform! To make a knock-out presentation, you’ll need poise, the language of assurance, a compelling talk; and be able to size up your audience and overcome fear. There are key principles in making a knock-out presentation. Richard “Capt’n” Henderson and Sherilyn Colleen interview Diane DiResta (www.diresta.com) to talk about your presentations. She is the author of Knockout Presentations, and she exhorts you to “Present or Persish!” Subjects discussed in podcast include: Elements of an effective presentationParts of a compelling talk that will keep your audience engagedBreaking through the clutter with the “language of assurance”Giving a speech in 60 seconds or less“Danger zones” - 5 warning signs your presentation is in dangerHow to recover when your presentation “crashes and burns” Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Digital Influencer Tyler Bray Millennials seeking a new, authentic voice to help motivate them need to look no further than 20-year-old entrepreneur Tyler Bray (www.Tyler-Bray.com). Bray is an entrepreneur, model, and actor, who started his own business at 14. His business made the Inc. 5000 list of the fastest-growing companies in the U.S. The eldest son of nine children to immigrants from Thailand, Bray currently owns five business generating $5 million annually. Richard “Capt’n” Henderson and Sherilyn Colleen interview Bray. He believes that many of today’s digital entrepreneurs and digital influencers fall short of being positive role models for aspiring Millennials. He’s going to change that paradigm! Subjects discussed in podcast include: Tyler Bray’s story and his “small town” backgroundHis fast-track entrepreneur’s journey starting 5 businesses before the age of 20Key millennial values that help Tyler to succeedThe fascinating niche of being a digital influencerTyler’s unique approach as a digital influencer“Movement” values that define Tyler’s approach as a digital influencer Episode Sponsor: Downline Builders Network * www.MailPoscardsFromHome.com Subscribe to Home Business TV YouTube Channel (Click) Visit the Podcast Website
Interview with Marketing Expert Wendy Meyeroff For a hard-pressed home business start-up, there just never seems to be enough Cash to go around. That might tempt you to do too much of your own marketing, and not seek out help you need. This could put your home business in dangerous shoal waters, as you get lost in marketing, lose the big picture and your biz runs aground. This podcast’s guest, Wendy Meyeroff, says ALL STOP! Richard “Capt’n” Henderson and Sherilyn Colleen interview Wendy on how you can market on a shoestring budget, and achieve business-building results, without taking your eye off the ball. Wendy Meyeroff is president of WM Medical Communications (www.wmmedcomm.com), and has been providing award-winning content and marketing solutions for small businesses to major corporations for 20 years plus. Subjects discussed in podcast include: "Marketing on a shoestring" – an entrepreneur’s definitionIdeas for marketing when you can’t afford to buy AdsThe best budget-conscious marketing techniquesWhy just having a website is NOT enoughWhy you should be careful when doing key marketing items yourself such biz cards, website, and bloggingGreat ways for home business owners to find marketing help Episode Sponsor: Anajet *www.anajet.com/hbm Visit the Podcast Website
Interview with Ace Business Facilitator Laurence Favier Starting up a home-based business, even part-time, is the equivalent of making a career change. But Career change brings fear – particularly fear of being without a job if you go into business full-time. Our podcast guest, Laurence Favier, advocates that fear is not something to avoid; and you can’t let it hold you back from your business dreams. Laurence is a career mentor and Joy of Business facilitator (www.accessjoyofbusiness.com). She advises you to not wait for things to be perfect before taking the leap into a new career; Be confident and know how to ask for help and resources. Richard “Capt’n” Henderson and Sherilyn Colleen interview Laurence Favier, where she shares steps to ease the transition for anyone considering a career or business change - and feels overwhelmed! Subjects discussed in podcast include: Things you can do to prepare for any career or business changeHow one ACTIVELY looks for changePreparing for change by openly talking about your plans and needsPreparing for change by networking, networking… and networking!Using social media to prepare for a career change including into a business Episode Sponsor: Safety Technology *www.HelpDefendPeople.com Visit the Podcast Website
Interview with Leif Frey and Erin Frey Founders of Frey Clothing Care Line We love motivating start-up stories on the Home Business Podcast. Leif Frey and Erin Frey - arduously researched the laundry care market and found a market gap. After a successful Kickstarting campaign, they developed a new product and began fulfilling orders from their basement. Their company - FREY (www.livefrey.com) - has evolved to become much more than a detergent and is now a full clothing care line. They also participated in a Start-Up Combinator. Richard “Capt’n” Henderson and Sherilyn Colleen interview Leif and Erin Frey on their exciting start-up story, with inspiring advice for our listeners. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in podcast include: The “outdated stereotype” they found in the laundry care industry that opened a start-up opportunityUsing a Kickstarter campaign to help finance their start-upExpanding out of fulfilling orders from their basement and work they still do home-basedTheir experience participating in a “start-up combinator"How they market Frey including use of social mediaExpanding quickly into a full clothing care line Episode Sponsor: City America *www.CityAmerica.com Visit the Podcast Website
Interview with Erica Meltzer Author of "The Critical Reader" Have you ever thought of taking on the biggest business in an industry, going head-to-head with them? Our next guest has done just that, carving out a profitable publishing niche in the huge student test preparation market. Erica Meltzer is the brilliant founder and bestselling author of The Critical Reader (www.thecriticalreader.com), a popular series of test prep books for high schoolers. With over 150,000 copies sold, Erica singlehandedly outperformed established companies in her field. Her SAT and ACT guides consistently rank top in their categories. Richard “Capt’n” Henderson and Sherilyn Colleen interview Erica Meltzer on her exciting start-up story, with valuable advice that our podcast audience can put-to-use in their own business struggles. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in podcast include: What Erica Meltzer was doing before she decided to take on” the test preparation marketThe niche that Erica developed in the test preparation marketStart-up phase: First steps in developing test books and launching themUsing social media to grow her business in the start-up phaseBarriers Erica faced in financing her publishing businessThe future for Erica’s business, as she moves more into a “Sustainment Phase” Episode Sponsor: Greenwood Health Systems *www.nhrpc.com/hbm Visit the Podcast Website
Interview with Chris Westfall Author of "Leadership Language" Every Business owner has a shining vision of “how things could be.” But most business leaders fail miserably at relaying these insights to people who support their business. Poor communication—such as lack of clarity—eats away at your business from the inside out. It also ramps up stress, delays business projects, and results in lost sales. Chris Westfall says that you owe it to yourself to scrub away ineffective “business speak” that’s keeping you from inspiring and connecting with others. Richard “Capt’n” Henderson and Sherilyn Colleen interview Chris Westfall (www.westfallonline.com), who is an international leadership authority and author of the new book Leadership Language: Using Authentic Communication to Drive Results. Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: How language—our words and actions—can either drive business results into the stratosphere, or into a ditchWhy we tend to over complicate the message we’re trying to deliver in businessHow small business owners can better communicate when they might not be able to communicate face-to-faceFor a business leader to get to something new, start with something known!Why business owners should always consider who’s sitting in “the empty chair”How you can use “You language” to create better business engagement Episode Sponsor: Prime Time Network *www.Bthe1.com Visit the Podcast Website
Interview with Dan Khasis CEO of Route4Me Even a decade ago, the ability for employees to work from home seemed like a distant dream. But today, more and more companies are embracing the telecommute business strategy of home-based workers. It is no longer about “working from the beach.” It’s become a whole new approach to the way people work. Embracing the “Computer-Commuter” wave - in a big way - is Dan Khasis, CEO and founder of Route4Me, one of the country’s lead route optimization software companies. Richard “Capt’n” Henderson and Sherilyn Colleen interview Dan Khasis on how he built his company with 100% telecommuting staff; and discuss his first-hand experience on how to make telecommuting work for owner and worker alike. Subjects discussed in podcast include: What led Dan Khasis to build a company with 100% telecommutersWhy some businesses are hesitant to embrace telecommutingspecialized training to ensure teleworkers communicate effectivelyBiggest struggles leading a team of telecommutersHow to tell when a specific person is just not “cut-out” to work as a telecommuterDan’s biggest benefit in having a workforce of 100% telecommuters Episode Sponsor: Marblelife Franchise * www.MarbleLifeFranchise.com Visit the Podcast Website
Interview with Craft Brewing Expert Kevin Stocks We’ve all heard the term “Home Brew.” Yes, Home Brewing is one of the original home-based business, long before the Internet enabled tens of millions to work from home. Although a craft beer might be brewed from home, many become home-based and grow into an outside brewery to serve customer niches. The craft brew beer industry has boomed over the last decade. So many entrepreneurs take the leap from home brewing to a craft brewing. Have you ever thought of becoming a craft brewer? To help us to navigate through craft brewing, Richard “Capt’n” Henderson and Sherilyn Colleen interview Kevin Stocks, Director of Events for Growler Magazine (www.GrowlerMag.com). Subjects discussed in podcast include: How craft brewing has become a major industryHot to get started going from hobby brewer to craft brewerSuccess tips on going from “basement brewer” to craft brewerHard spots that can “take the spirits” out of a budding craft brew bizHow to grow and expand as a craft brewer.Where craft brewing is going in the future Episode Sponsor: PlasmaCam * www.plasmacam.com Visit the Podcast Website
Interview with Eco-Preneur Emmet O'Brien Emmet O'Brien started professional racing driver for the VW Group and BMW where he competed in the World and European Touring Car Championships, and he also raced for Ferrari. Emmet O’Brien then drove into the world of entrepreneurship by focusing on that key business success principle of building a better mousetrap. Emmet found that mousetrap in the large fragmented market segment of car washing. This cleaning industry wastes a huge amount of water, a big green-world opportunity. Richard “Capt’n” Henderson and Sherilyn Colleen interview Emmet O’Brien on how he “Eco-Preneured” through this opportunity with a waterless car solution (www.NoH2o.com) that is taking the market by storm. He has a fascinating start-up story to share. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Emmett’s journey from race car driver to entrepreneurSucceeding with developing a technological solution like a waterless car solution - No-H2OOvercoming challenges in developing a better mousetrapCapitalizing on your “Unique Selling Point”Developing an App to serve one’s customer baseFranchising your business model and expanding into new markets Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.net Visit the Podcast Website
Interview with Martyn R. Lewis Author of How Customers Buy... & Why They Don't In a world where everything is on-demand, the way customers buy has changed. Buyers have an abundance of information and choice at their fingertips, and the divide between companies and buyers is wider than ever. Whether you’re an executive, entrepreneur, or marketer, it’s time to look beyond your sales process and focus on how your customers buy. CEO and entrepreneur Martyn R. Lewis (www.buyingjourneydna.com) introduces fresh ideas and methods in his new book How Customers Buy…& Why They Don’t. Richard “Capt’n” Henderson and Sherilyn Colleen interview Lewis, who challenges YOU to rethink your current selling method, whether you’re a one-person home-based business, mid-sized small business or Fortune 500 company. Subjects discussed in podcast include: Six elements of the customer's buying DNAHow today's online buying journey has changed from the past, and why this mattersThe secret to unlocking how a buyer thinksWhat should you do when customers aren’t buying your products or services?Buying concerns that can derail the buying journeyFive essential components of a market engagement strategy Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net Visit the Podcast Website
Interview with Jennifer Turnage, co-author of HONEY, YOU GOT THIS!: Technology Made Easy For Network Marketers For many home-based entrepreneurs, network marketing offers an opportunity to work whenever, wherever, and with whomever they want, liberating them from the constraints of corporate life. But to be successful, one must maximize the amount of time developing new business contacts. As a business expands, everyday details such as organizing events and scheduling can sap an entrepreneur’s resources and limit growth. Richard “Capt’n” Henderson and Sherilyn Colleen interview Jennifer Turnage. She discusses key points for mastering ins and outs of network marketing. For any entrepreneur who missed a sale because they forgot to follow-up, warmed up a prospect only to lose them to a competitor, or had people on their list that they never approached, Jennifer Turnage has the answer! Subjects discussed in podcast include: A better definition of network marketingWhy is technology so important for network marketingDifferent categories of technology that can help entrepreneurs advance their businessWays network markers can advance their business by successfully using different social media platformsNetwork Marketing means networking - getting out and networking“Email control advice” for network marketingManaging in-person and virtual networking eventsCo-founding myBeeHyve (www.mybeehyve.com), a woman-owned software company Episode Sponsor: Downline Builders Network (DBN) * www.mailpostcardsfromhome.com Visit the Podcast Website
Full Post at Home Business Magazine Interview with David Ankin former Stuntman and founder of ToyMakerz - Using Ingenuity David Ankin, inventor and star of the hit show ToyMakerz (www.ToyMakerz.com), realized that being a stuntman wasn’t a long-term career. So he decided to turn his passion into a new career that others could enjoy. Now, David’s challenge is constantly coming up with something new and unique. That Ingenuity, which is having the ability to be clever, original, and inventive, is what propelled David Ankin to the top of his field and success with ToyMakerz. David’s journey turned into a hit TV show where people watch him work his magic. Richard “Capt’n” Henderson and Sherilyn Colleen interview David Ankin on ways that ingenuity can fuel your home business. Subjects discussed in podcast include: David Ankin’s fascinating journey from Stuntman to Reality TV StarWhat inspired David to start the ToyMakerz brand that led to hit TV show.Making ToyMakerz TV brand standout in a competitive marketHow ingenuity can help with success and longevityHow good decisions increase ingenuity and lead to creative solutionsUsing drive to improve ingenuityHow ingenuity creates opportunity and “makes things happen” in the business world Episode Sponsor: Anajet * www.Anajet.com/hbm Visit the Podcast Website
Interview with Lena Jenkins-Smith CEO and Executive Producer of Young Millennium Records Can a hard-working Mompreneur succeed in the male-dominated entertainment industry of record labels? Lena Jenkin-Smith says YES. Lena Smith is the CEO and executive producer of Young Millennium Records (www.youngmr.com). She is a hard-working, African-American entrepreneur who carved out an inspiring career working with Hollywood’s elite. Lena holds multiple college degrees and has a motivating start-up story where she specializes in giving young artists a head start. Richard “Capt’n” Henderson and Sherilyn Colleen interview Lena Smith about the record Industry challenges that require Lena Smith to excel in a diverse range of business skills and tasks. Our listeners today can take Lena’s story and apply its lessons into their own home-based business. Subjects discussed in podcast include: How Young Millennium Records is “making its mark” in the record industryTips on succeeding in a male-dominated industryHow Lena Jenkins-Smith got started in the music industryThe “Daily Grind” as CEO of a Record LabelAdvice for a young women who wants to start her own businessHow to scout out new talent Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Visit the Podcast Website
Interview with Elaina Mitchell who Proves that Beauty is Compatible with Being a Successful Business Owner A businesswoman can start out fighting battles she never asked for. Can beauty mixed with business be a liability? For example, is being “attractive” seen as less loyal and trustworthy? Are there unspoken “do’s and don’ts” for the way women represent themselves in the business world? Former model Elaina Mitchell has been dealing with these issues and questions since pursuing her career as a graphic designer and web designer…And now as a business owner of E Mitchell Designs. Richard “Cap’n” Henderson interviews Elaina where she discusses that being seen as “attractive” in the business world can be more of a hindrance than a benefit, and how she works to overcome these challenges. Subjects discussed in podcast include: Elaina Mitchell’s journey into graphic design and starting her own graphics businessHow being a woman has both helped and hindered business venturesUnspoken problems and issues women face in businessSome of the “do’s and don’ts” for women in businessAppearance and style tips to “overcome” the stigma as just a “pretty face” in the business worldAddressing an imbalance of male/female clientsElaina’s tips and advice for fellow female business owners Episode Sponsor: City America * www.CityAmerica.com Visit the Podcast Website
Interview with Salvatore Passariello founder of Hair Illusion Product Line We’ve been inspired by many stories of entrepreneurs who have overcome staggering odds to achieve home business success. But how about starting literally from a jail cell, behind a shower curtain, to launching a million-dollar business. Salavatore “Ronnie” Passariello has done just that, with an inspiring story of business success with a popular product that helps men and women with thinning hair, due to various medical and hair complications. Yes, Salvatore used a shower curtain and a $200 laptop to start Hair Illusion (www.hairillusionllc.com). Sherilyn Colleen, Managing Editor, and Richard “Cap’n” Henderson interview Salvatore on his entrepreneurial success story that offers great inspirational advice. Ronnie Passariello is also here to tell us how he uses Instagram to build his successful brand, Hair Illusion. Instagram has proven his top social media platforms for marketing and creating revenue. Subjects discussed in podcast include: Salvatore’s inspiring story of going from prison to launching the popular Hair Illusion product lineObstacles Salavatore overcame to achieve business successBuilding your brand through InstagramObstacles overcome in using Instagram for brand-buildingHow Instagram gives leverage to your marketingSalavatore’s plans for using Instagram in the future Episode Sponsor: Primetime Network * www.Bthe1.com Visit the Podcast Website
Interview with Entrepreneur Duo Augusto and Jared Competition is part of any small business environment. It’s a challenge all home business owners must deal with. But what if you are in about the most cut-throat competitive world you can be in? Can you not only conquer a hyper-competitive market, but thrive in it? Entrepreneur Duo Augusto and Jared say YES. With combined totals over $100 Million in sales, Augusto Bittencourt and Jared Barnett are conquering the New York City real estate market (www.compass.com/agents). And we can’t think of any market more competitive than Big Apple real estate. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Augusto and Jared, who share great advice not only on thriving in competition, but also increasing your sales and business success. Subjects discussed in podcast include: Augusto and Jared’s fascinating and dynamic New York-based real estate companyA typical day in the life of Augusto and JaredThe hyper-competitive real estate market Augusto and Jared thrive inWays to stand out from the competition and stay relevant in a business that’s always evolvingLeveraging competition to gain a competitive advantageWhat Augusto and Jared have learned over the years in terms of increasing sales Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com Visit the Podcast Website
Interview with Heather DeSantis Owner of Publicity For Good They say there's no such thing as bad publicity. Just get your business name out there, however you can, and let the chips fall where they may. Heather DeSantis says “NO” to that old PR paradigm. Heather and her firm Publicity For Good believes good publicity, or publicity for companies doing amazing things, is the way to go! Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Heather DeSantis, who shares valuable PR tips and advice to our podcast listeners. This former Miss Ohio International 2018 also has a fascinating business success story to share. Heather DeSantis believes the way to go is to disrupt your market by promoting “working for good.” Her advise can help any business owner achieve greater publicity. Subjects discussed in podcast include: Heather DeSantis’s inspiring journey to becoming an entrepreneurWhy Heather believes PR is so importantHow to “focus on the good” in your business’s PRDriving PR power into your business through “driving purpose”Why traditional PR is so critical in today’s media world dominated by digitalElusive Millennials - How to use your PR tactics to attract millennial customers So, tune in and learn how you can gain an edge with your publicity by learning how to "Focus on the Good." Episode Sponsor: Little Jimmy's Italian Ice & Pushcarts * www.ItalianIce.net Visit the Podcast Website
Interview with Empower Cocktails founder Tiffany Hall On the Home Business Podcast, we love great start-up Stories. And Tiffany Hall, founder of Empower Cocktails, has a great story to tell. In an industry that primarily targets men—leaving women as an afterthought—Tiffany Hall is disrupting the distilled beverages industry through her line of spirits. Hall is a former marketer, turned lawyer, turned entrepreneur, who previously worked for a large spirits conglomerate. Tiffany noticed the missing space for a brand that celebrates and honors women, while also catering to their distinct tastes. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Tiffany on her inspirational start-up story that can help any home-based entrepreneur to gain greater success by perhaps empowering their clients too. Subjects discussed in podcast include: The fascinating business and product line of “Empower Cocktails”Marketing a product to an under-served market segment, that being female consumers.Putting together your winning marketing planEmpowering your market segment to develop product salesChallenges in getting a good online footprintUsing social media with ongoing customer engagementStarting small and growing, to keep costs down while your product line gains traction So, tune in and learn about an inspiring female entrepreneur's story who is conquering the distilled beverage industry. Episode Sponsor: Downline Builders Network * www.mailpostcardsfromhome.com Visit the Podcast Website
Interview with Gig Author Marion McGovern The traditional American workplace is rapidly changing. With 41 million independent workers in the US alone. Is it time to "hop on" the gig band wagon before it's too late? But how does a budding home-based entrepreneur, maybe used to the traditional "9 to 5" work model - take the Gig leap? To explore this Gig, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Marion McGovern, author of Thriving in the Gig Economy. Marion is founder of a pioneering firms in the Gig Arena. She reveals valuable tips on how to navigate this new gig world of work. With 25 years of work in peer exchange groups, Marion has been named chair at Meyers Briggs/CPP Inc--a Silicon Valley staple-- major news for an industry often referred to as a 'Boys' Club.' Subjects discussed in podcast include: Essential skills for individuals looking to thrive in the independent Gig workforceOvercoming unknown challenges of freelance Gig workHow can someone determine their pricing based on skills, expertise, and the nature of their work?What are some tips to manage the isolation of working independently?Independent contractors vs. employees: Why is it crucial to understand the difference? So, tune in and learn how you can improve your success with public relations. Episode Sponsor: Anajet Decorative Printers * www.anajet.com/hbm Visit the Podcast Website
Interview with Author and PR CEO & Veteran Jennifer Fortney For home business owners, public relations can be downright confusing because it operates differently than other marketing tactics. You know that you want PR, you understand the potential value of PR to your business, but you’re unsure how to go about it. Or, maybe you have tried PR but it didn’t work. So what’s a home biz owner to do? To sail these waters, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview PR and marketing communications veteran Jennifer Fortney. She gives us a short refresher on PR, how it works, why it works, mistakes to avoid, and how it can work for you. Jennifer will also share her #1 secret to marketing success. Subjects discussed in podcast include: The biggest mistake that small businesses make in using PR marketingWhat exactly is Public Relations? And why is it such a mystery?Just how does PR work?Different PR strategies for different types of home-based businessesHow do busy business owners begin their foray into attracting media attention?Jennifer’s #1 Secret to PR marketing success! So, tune in and learn how you can improve your success with public relations. Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Visit the Podcast Website
Interview with Dr. Michael Solomon author of Marketers, Tear Down These Wallsr Home-based business owners have to reach people through marketing whose reality is shaped by social class, gender identity, culture, and lifestyle choices. Many of these categories are no longer relevant as people access a variety of experiences that cross traditional home business boundaries. So how can home-based marketers understand this new consumer? By tearing down the walls that they have built to describe their customers. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview the perfect person to provide the sledgehammer. Dr. Michael Solomon. He is the author of, Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. Subjects discussed in podcast include: What do home business owners need to understand about lifestyle marketing?How traditional categories that marketers use to think about our customers are obsoleteThe Young & the Restless! How do we capture the hearts, minds - and wallets - of Millennials?Why “offline vs. online” strategies are uselessHow cutting-edge technologies like virtual reality are revolutionizing the shopping experienceWhat can all businesses – even small ones – do to ramp up their customers’ engagement? So, tune in and learn how you can break down the walls that are holding back your marketing. Episode Sponsor: City America * www.CityAmerica.com Visit the Podcast Website
Interview with Elaine Rau Founder of LadyBossBlogger So what happens when you lose your brother-in-law, your job, your home all in one week – and you’re stuck in a third world country with no job opportunities? Elaine Rau had to learn how to make an income online... ASAP. So she spent her last bit of savings and invested in a blog domain: LadyBossBlogger.com. Since its inception, LadyBossBlogger has garnered a massive audience of One Hundred Thousand in just a year and a half. It's a platform that helps female entrepreneurs learn how to start, grow and scale their own online business and blogs. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Elaine Rau, the LadyBossBlogger, who shares key points, including social media marketing, on getting started-up as an income producing Blogger. Elaine has been featured on the Huffington Post, Thrive Global, and over 100+ other websites, magazines and books. Subjects discussed in podcast include: How to select a profitable niche for a blog, the foundation to making moneyCapturing your audience’s attention with A+ headlines and writingPromoting your new blog with PinterestUsing Instagram to be a social media influencer.Convincing brands to work with your Blog So, tune in and learn how you too can be a boss blogger in your own online niche. Episode Sponsor: Primetime Networker * www.Bthe1.com Visit the Podcast Website
Interview with "Orgasmic Leadership” Author Rachel Scherl We’ve heard the term Entrepenreur, Mompreneur, and World-Preneur. Now, how about Vagipreneur? Yes, dubbed the first “Vagipreneur,” Rachel Braun Scherl is on a journey to find out how businesses can profit from the surge in awareness of women’s sexual health and wellness. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Rachel Scherl on her fascinating business start-up story, and as a leader and speaker on women’s entrepreneurship. She also has her debut book, “Orgasmic Leadership: Profiting from the Coming Surge in Women’s Sexual Health and Wellness.” Rachel learned early on in her Vagipreneurial journey that once she made this proclamation and declared her role in this societal battle, it could get downright crazy—every man (and in her case, woman) for herself. Subjects discussed in podcast include: The fascinating business start-up opportunity as a “Vagipreneur” in women’s sexual health and wellness.How an entrepreneur can profit from the surge in female sexual health issue awareness.What types of companies are leading the way in “Orgasmic Leadership?”The problems companies solve to prosper in women’s health?As a female entrepreneur, how to create a good strategy for your business“Having it All” as a female business owner! So, tune in and learn how about the facinating opportunity in the industry of women's sexual health and wellness with author Rachel Scherl. www.sparksolutionsforgrowth.com Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com
Interview with Business Growth Guru Dr. David Kubes So much of the focus in a home-based business is getting started up and stable. But what about after the business is launched and on a stable foundation. An entrepreneur needs to change his or her focus. In this post start-up phase, it’s time to focus on increasing revenue, to develop additional business revenue streams. We also need a new entrepreneur’s mindset, one that takes creativity to the next level for business growth. To help us chart these difficult shoal waters, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview business development expert Dr. David Kubes, a lawyer, entrepreneur, consultant, coach and certified facilitator. Subjects discussed in podcast include: Key considerations for a home business owner when they strive to increase revenueHow you can add additional revenue streams to your businessThinking outside the box to diversify revenue streamsThe mindset behind creating more revenueUsing Branding in your mindset for increased revenueDr. David Kubes’ ultimate Key to success So, tune in and learn how to develop the right entrepreneur's mindset to grow and diversify your business revenue. Episode Sponsor: Little Jimmy's Italian Ice * www.italianice.net Visit the Podcast Website
Interview with CEO & Author Sharon Rowe Whether you are making good money or struggling to just make a living… You know when an opportunity arises to create something bigger than yourself…where you can and want to add your efforts. We are all told we don’t have or know enough. But What is enough? So, what if instead of setting out to conquer the market you position your home business as an influencer, a “tiny” part of a larger culture shift? And what if instead of waiting for all your ducks to be lined up, you start with just a few? Sometimes just starting and articulating your “why” is all that you need. To help us to articulate the “why” Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Sharon Rowe, founder and CEO of Eco-Bags Products, a $2 million plus business and the author of “The Magic of TINY Business: You Don't Have to Go Big to Make a Great Living." Subjects discussed in podcast include: Articulating “the Why.” What is your why?How to know if the market will support your ideaBeing an influencer and measuring your impactHow to support your efforts with cash flowHow an entrepreneur gets better at building his or her networkWhat do we really mean when we talk about “what is enough?” So, tune in and learn how to find your "Why," and the right size for your business. Episode Sponsor: The CEO's Guide to Marketing * www.publicity.com Visit the Podcast Website
Interview with Gig Guru Dr. Curtis Odom The new Gig Economy offers unparalleled opportunities for home business owners to tap into talent, to grow and expand your business. Within a matter of hours, you can literally start from scratch searching for Gig help, and then have that new talent plugged into supporting your business. This puts home business owners on an even playing field with corporate America. But you need to know how to manage this Gig talent. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Dr. Curtis Odom, President of Stuck On Start Coaching (www.stuckonstartcoaching.com). Dr. Curtis Odom is a seasoned talent management professional; and is author of four books, including Generation X Approved and From Campus to Corner Office. Subjects discussed in podcast include: How managing Gig employees differs between corporate America and a small businessWays that small business owners can engage and retain talent in the Gig economyHow a business owner can lead with influence instead of authorityFive ways for home business leaders to build lasting relationships with their Gig economy workforceHow today’s new workforce dynamics differs from old workplace thinking So, tune in and learn how you can easily plug into Gig workers to build your business. Episode Sponsor: Downline Builders Network * www.mailpostcardsfromhome.com Visit the Podcast Website
A home business owner is not going to get Beyoncé to endorse their business or product, to successfully leverage influencer marketing. Rather, can Micro-Influencers help you to build your home business? To help answer this question, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson talk with Laura Cole, Vice President of Marketing for Vivial (vivial.net) and frequent contributor to Forbes.com. She discusses how to use using micro influencers to generate new customers and sales. Micro-influencers include internet stars who have somewhere between 10,000 and 10 million social media followers. That’s all you need to make an impact! Subjects discussed in podcast include: What a micro influencer is, and how can they help home businesses generate new customersSocial media platforms that micro influencers reside onDo you have to pay micro influencers to promote your business? And If so, how much?The best way for small businesses to start a relationship with a micro influencerDigital marketing trends that are important for small businesses So, tune in and learn how you too can use micro-influencing to grow your home business! Laura Cole serves as Vice President, Marketing and is responsible for go-to-market product strategy, brand management and corporate sponsorship. She is a social media and content marketing guest blogger and frequent contributor for Forbes.com. Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com Visit the Podcast Website
Interview with Julie Cole of Mabel's Labels There’s nothing more motivating than a great business success story. And Julie Cole fits this profile. Julie Cole is a recovered lawyer and mother of six who co-founded Mabel’s Labels (www.mabelslabels.com) from her basement, with products now sold to a worldwide market. Julie shares with Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson, her mom-preneur journey launching a multi million dollar market leader, Mabel’s Labels. Julie can speak with experience about all the ups and downs of the life of an Entrepreneur! Julie Cole is also an active blogger, regular television contributor, active speaker and renowned digital influencer. Subjects discussed in podcast include: inspiration to go from recovering lawyer to Global MompreneurBiggest challenges or obstacles in business launch from her basementSuccess Advise – what Julie did right!Growing into your business successFinding an entrepreneur’s balance with six children So, tune in and learn how you too can grow to being a global entrepreneur - from your basement! Episode Sponsor: Safety Technology * www.HelpDefendPeople.com Visit the Podcast Website
We've gone from TV to Twitter and in today's marketplace, that can be confusing for home-based business owners. For others, it' can be a dream come true. In today’s social media connections, any business owner can become their own reality TV host to market their start-up or established business. With little technical proficiency and know-how, most anyone can tap into social media channels to celebrity broadcast their business. You just need to know how to navigate around. To help us to chart these waters, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Dave Woodward, Chief Business Development Officer for ClickFunnels. Subjects discussed in podcast include: Making Instagram your reality TV showHow a business owner should look at Facebook as their talk showYouTube as a business' sitcomUsing podcasting with social media to build your businessThe most important channel for building yourself up as a celebrity in your market So, tune in and learn how you too can be social media celebrity! Episode Sponsor: Pace Products * www.PaceProducts.com Visit the Podcast Website
Interview with Vishal Agarwal Author of Give to Get When you start-up a business, a lot of time and investment goes into building that business. But up to 90 percent of new businesses bulldoze into failure. Often this is due to habits of the business owner – the Leader of the enterprise – that dooms business success. In helping us to avoid getting bulldozed, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Vishal Agarwal, author of Give to Get. Vishal Agarwal has navigated all facets of building teams and delivering value in translating your vision into WINS. Subjects discussed in podcast include: The cardinal rule of management - Avoid head-to-head conflictShowing anger – why this can doom you to failSix common mistakes that unsuccessful leaders makeThere are two types of leaders: A Lion and a goat. Which are you?The best way to navigate conflicts with colleagues and subordinates? So, tune in and learn how you can be a "Lion" leader in your Home Business! Episode Sponsor: City America * www.CityAmerica.com Visit the Podcast Website
Can you make yourself great at sales by next Monday morning? Dave Cook says YES! As we preach at Home Business TV, your most important job as a small business owner is sales. Without the revenue generated by healthy and stable sales, all other business activities are moot points. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview David Cook, an in-demand expert on sales training, coaching, and motivation around the world. He is the author of How to be a Great Salesperson… By Monday Morning! David Cook breaks down the complexity of the sales process into easy-to-digest nuggets that can help anyone to become a sales ace by next Monday morning. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: What does “coughing” have to do with selling?!Key ingredients for any saleGetting the customer laughing. Why is that good for sales?Why should you continue to say your customer's name over and over during your Sales presentation?Asking YES questionsABC – Always Be Closing – “Assume the Sale” So tune in and learn how you can be a great salesman - by this Monday Morning! www.SalesTrainingOnTheGo.com Episode Sponsor: Prime Time Network * www.Bthe1.com
Since the late 1990's, email has been the biggest direct marketing channel. Email has evolved, but the same principles apply: Give value, be consistent and targeted. No one knows this better than Scott Keyes, founder of Scott’s Cheap Flights. Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Scott Keyes, to talk about how he founded Scott’s Cheap Flights in a Denver coffee shop; and has grown it to 30 team members based across 10 time zones. As Scott’s Cheap Flights is an email subscription service, Scott Keys understands that it's important to make every email worthwhile in already busy inboxes, to gain credibility. So that your audience will be inclined to refer friends and family. Scoff’s Cheap Flights has more than one million subscribers, 100K Twiiter followers, 138K Facebook Fans – and broadcasts weekly via Facebook Live. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe). Subjects discussed in podcast include: Tactics to use with email to drive valueSystems or technology to use with email managementTips for growing your email listEmail lessons learned from Scott Keyes – the good and the badHow to develop your voice and brand consistency with your audience So tune in and learn how you too can use email to become an ecommerce mogul, with advice from Scott Keyes, founder of Scott's Cheap Flights. Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com Visit the Podcast Website
Interview with Empowered Couple Jocelyn and Aaron Freeman Do you feel like you are barely balancing romance and business? Need more passion? Or maybe you are in business with your partner and you want to take both to the next level? Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview “EmPowered Couple” Jocelyn and Aaron Freeman. They cover the nuances of being in business as a couple, the challenges that most couples don't anticipate when starting the business; and some practical strategies to bring more time freedom into your relationship and business. Jocelyn & Aaron Freeman are authors of The New Power Couple, and are speakers, coaches and angel investors. They shared the stage with Tony Robbins, and were nominated as Arizona’s 40 Under 40 Influencers. Subjects discussed in podcast include: How your journey with your partner can lead to starting a business togetherHow to clarify business roles and responsibilities with your partnerChallenges you will encounter in balancing romance and businessThe best types of businesses for couples to start togetherWhat can cause a business-couple relationship to “crasand burn.” Can all couples be in business together? So tune in and learn how to bring your passion into your business and romance, with Empowered Couple Jocelyn and Aaron Freeman. Visit www.MeetTheFreemans.com . Episode Sponsor: Little Jimmy's Italian Ice * www.Italianice.net
Interview with Author Stacey Hanke Email is critical to your marketing and business success. Have you ever sent an email – to a business partner, colleague, client, or sales prospect – and never got a response? It's probably not that they are too busy to respond, it's because they don’t want to respond. Simply put - Your email missed the mark! If you want to be heard through the clutter, before you press send, consider the recipient of that email. What can you do to make your message standout from the crowd? Subjects discussed in podcast include: Reasons that cause someone to ignore our emailsCharacteristics of a poorly written emailSo “TO ALL CAPS OR NOT TO ALL CAPS”: is it too aggressive or are there times ALL CAPS are appropriate?Why you should use bullet points to communicate key ideas, recommendations and action stepsShould you consider your empty inbox a gift?When the tried and true telephone is the best way to be heard So tune in and learn how to get your emails Heard with communications expert Stacey Hanke. To learn more about Stacey Hanke, visit www.staceyhankeinc.com for more information. Episode Sponsor: the CEO's Guide to Marketing * www.publicity.com Visit the Podcast Website
Interview with Culture Design Expert Jesica Higgins An entrepreneur's world, particularly with a start-up, can be 24/7. Can you actually work less and be more productive? Can you change your business habits and tap into a “mindfulness” that increases your productivity? Jessica Higgins say “Yes!” She believes you can even go on vacation and really be on vacation. That as entrepreneurs, we too can create our own culture of productivity. To sail these seas, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview Jessica Higgins, an attorney, business executive, author, public speaker, and chief operating officer with Gapingvoid Culture Design Group. Subjects discussed in podcast include: What it actually means to work less and be more productive – Mindfulness!Ways that entrepreneurs can change their habits to tap into this mindfulnessHow to really shut-off when on vacation or leisure time, as an entrepreneurWhat entrepreneurs can do to create a better culture for themselves, and their teams So tune in and learn how to tap into a productive mindfulness with culture design expert Jessica Higgins. Episode Sponsor: Downline Builders Network * www.mailpostcardsfromhome.com Visit the Podcast Website
Everyone has heard the adages “no man (or woman!) is an island” and “united we stand, divided we fall.” These sayings reinforce the value of collaboration. Collaboration allows entrepreneurs to maximize the knowledge and expertise of others and gain essential feedback in their drive to build a business. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview CEO and author Connie Tang about how to grow your business with collaboration – and live fearlessly! Connie Tang, is the CEO of Princess House and author of Fearless Living: 8 Life Changing Values for Breakthrough Success. Tang has been voted one of the Top 50 Asian Americans in Business. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in the Podcast include: What collaboration is and why it is important for business successWho home business owners should collaborate with and whyReal world examples of good collaborationWhat are the most common fears that trick us into avoiding collaborationWays to turn collaboration into a positive for your businessFearless Living: 8-Life Changing Values of Business Success. So tune in learn how to collaborate better for home-based business success, with Connie Tang. Episode Sponsor: Cruises Inc. * www.sellcruises.com Visit the Podcast Website
How do the best salespeople become trusted advisers to business owners and top executives? It’s all about preparing the right message, and then getting in front of the right influencers and decision-makers. As a home-based business owner, your goal is to close big sales and establish loyalty for the long-term. To chart these waters, Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Dr. Steve Bistritz, a top-level sales guru and author of Selling to the C-Suite. He will help you to meet and successfully sell to the unique expectations of business owners and executive buyers. Subjects discussed in the podcast include: What are the best ways to gain access to the executive level?How do you identify the relevant executive for the sales opportunity?What is the impact of digital natives reaching the boardroom?How are online tools and social media revolutionizing the way executives buy?How can salespeople establish and sustain trust and credibility at the executive level? Dr. Steve Bistritz has 40+ years of high-tech sales and training experience. Best-selling author of Selling to the C-Suite and speaker in selling to executives. Through OnTarget, Steve led development of sales training programs for tens of thousands of salespeople worldwide. Steve holds a doctorate in human resource development from Vanderbilt U and is president of sales training and consulting firm (www.sellxl.com) So tune in to hear Dr. Steve Bistritz show you how to sell to the C-Suite! Episode Sponsor: Safety Technology * www.helpdefendpeople.com Visit the Podcast Website
Discover the power of messaging to bring attention to your product, ideas and business. Can good, effective, simple messaging EMBED your home business into the minds of your customer base? YES! Good messaging is not an accident. Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Cam Barber, a professional speaker and author of What's Your Message? Cam focuses on the awesome power of messaging. Cam Barber developed the Vivid Method for Public Speaking, which focuses on Message transfer and natural style. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in the podcast include: The meaning of 'messaging' for home business ownersWhy you should care about messagingSome examples of great messaging...(Paul Hogan, Donald Trump, Steve Jobs, Elon Musk)How is messaging different for marketing and branding in a home businessHow to craft a vivid, memorable messages Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall. Cam was given the nickname 'Message Man' for his work as a speechwriter and a messaging consultant for leaders, businesses and professional sporting teams. Cam Barber developed the Vivid Method for Public Speaking, which focuses on Message transfer and natural style. His method demystifies and simplifies public speaking. So tune in to hear Valerie Wray's and Joy Fennell's inspiring business startup story. Episode Sponsor: Pace Products * www.paceproducts.com Visit the Podcast Website
Can your business lay a foundation for a self-expression movement that motivates women to love and express their true selves? Valerie Wray and Joy Fennell believe they can. They developed the 125 Collection, a new way of thinking about lifestyle accessories and home goods. Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Valerie Wray and Joy Fennell; to talk about their fascinating start-up story, focused on helping your lifestyle to reflect your individuality. Valerie and Joy’s 125 Collection is a NYC lifestyle brand that fuses fun, fashion and individuality into their products. Subjects discussed in this podcast include: • As a startup company, how did Valerie and Joy gain momentum and start to build their brand • what things they learned from being business owners • Valerie and Joy’s advice to young women trying to start up a business • Their favorite parts about being business owners • What Valerie and Joy find as the hardest parts of being entrepreneurs Valerie Wray and Joy Fennell began their business of all-natural soy candles with hilariously funny and inspiring mantras in November 2015, and since, the business has grown tremendously. Loved by a variety of high-quality press outlets and celebrities, The 125 Collection’s line of “Quote Candles” are a must-have home décor item. So tune in to hear Valerie Wray's and Joy Fennell's inspiring business start-up story. Episode Sponsor: City America * www.cityamerica.com Visit the Podcast Website
When you are more proactive and future-focused, you’ll find that your business is easier to run. If you are putting in all the time and energy it takes to run a home-based business, then you need to have a strategic plan. It will help you to capitalize on your talents with increased simplicity and efficiency. Most Successful business owners have a business plan, and you should, too. It will save you time, energy, money and stress Sherilyn Colleen, Managing Editor, and Richard “Captain” Henderson interview Virginia Phillips, an Author, Speaker, and Award-winning coach and owner of The Academy of Entrepreneurial Excellence. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: • What a strategic plan is • Why home-based businesses need one • How you create one • Once a plan is created, how it helps a business leader • If home-based business owners can create an effective strategic plan without the help of software or a coach So tune in to hear Virginia Phillips' insight into how to create and implement an effective plan for your business. Episode Sponsor: Physical Address * www.PhysicalAddress.com Visit the Podcast Website - homebusinessmag.com/radio
How often do you feel overwhelmed, stressed out, distracted and unable to focus? Can we find calm and focus when home business work and life feels overwhelming? When you pay attention to the sensation of being overwhelmed, you can investigate the causes and start to shift the patterns. Becoming more conscious about how you spend your energy and resources reduces feeling overwhelmed as you let go of habits, people, and activities that drain your energy. Sherilyn Colleen and Richard “Capt’n” Henderson interview Laurie Cameron, author of, “The Mindful Day: Practical Ways to Find Focus, Calm, and Joy From Morning to Evening,” and founder/CEO of PurposeBlue a leadership coaching and organizational development firm. Subjects discussed in this podcast: How you can find calm and focus when work and life feels overwhelmingHow mindfulness practice increases our capacity for self-awarenessHow we can pay attention to the sensation of being overwhelmed, and how we can investigate the causes and start to shift the patternsHow we can gain focus on what really mattersHow you go about "auditing your energy spent" for home-based business owners So tune in to hear Laurie Cameron's insight on how to achieve more inner peace and better work-life balance Episode Sponsor: Prime Time Networker * www.Bthe1.com
Does your business have a consciousness? That consciousness can draw in clients, ideas, systems, money, and staff for you. Consider what your business will be like if you did not have to control everything but instead could partner with the business and its energy for guidance. What can your business contribute that you have not yet considered? To help answer these questions, Sherilyn Colleen and Richard “Capt’n” Henderson interview Laleh Hancock is a transformational facilitator and business coach in the Access Consciousness program. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * Explains the concept behind letting a business work for you * Different ways the business can work for you * Ways her businesses have contributed to the global reach they achieved * Ways we limit our businesses A passionate change-agent, Laleh is a Certified Facilitator for Right Riches for You, a specialty program of Access Consciousness. She meets people where they are and provides practical tools to empower people to create more joy, ease, and infinite possibilities in their lives. . So tune in to learn from Laleh how to let go of the reins and let your business work for you. Episode Sponsor: Downline Builders Network * www.mailpostcardsfromhome.com Visit the Podcast Website (www.homebusinessmag.com/radio)
Can you thrive in the Gig Economy? The Gig Economy is growing to be dominant economic sector of the home business economy. The Gig Economy ios where old jobs are obsolete and freelancing is the future. Sherilyn Colleen and Richard “Capt’n” Henderson interview Olga Mizrahi, a national speaker, marketing expert on the gig economy, and author of “The Gig is Up.” Subjects discussed in this podcast include: * Ways to make the most of the gig economy we’re living in * Tools for getting started * Hurdles involved when it comes to making the gig a full-time venture * How to make the leap from side hustle to full time * If she’s seen any unethical behavior in her research and experiences, and what people should look out for * Who will thrive the most in the gig economy and why * Strategies for retirees looking for a second act, or parents juggling their kids Olga Mizrahi is a national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine and an Airbnb Open Speaker. Her book, THE GIG IS UP offers boots-on-the-ground methods for success by evolving the reader’s perspective and process. She is a local Southern California business owner, a blogger for entrepreneurs and freelancers. Episode Sponsor: Cruises, Inc. * www.SellCruises.com Visit the Podcast Websit (homebusinessmag.com/radio)
Can you grow your business by franchising? Franchising is one of the dominant sectors within the home-based business industry. Over half of franchises can be operated home-based. This opens up opportunities for business owners to grow by franchising. Why is it that some franchises seem to expand so quickly, and others can’t seem to get off the ground? Richard “Capt’n” Henderson and Sherilyn Colleen interview franchising industry expert Christopher Conner. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * How to franchise your business successfully * The impact the tax reform has on franchising * When you are ready to franchise your business * What your value proposition is * A restaurant franchise strategy: buy & convert * The importance of franchise sales knowledge for franchisors So tune in to hear Christopher's advice for aspiring franchisors to successfully launch and grow a franchise business. Christopher Conner is president of https://www.fmsfranchise.com/. Mr. Conner has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work. Episode Sponsor: Safety Technology * www.helpdefendpeople.com Visit the Podcast Website (www.homebusinessmag.com/radio-and-podcast)
Do you know the difference between marketing mix and promotional mix? Getting the right mix between marketing and promotions is critical to your home business success. Richard “Capt’n” Henderson and Sherilyn Colleen interview marketing guru Lonny Kocina Author of the Amazon's best seller book "The CEO's Guide to Marketing.” Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Subjects discussed in this podcast include: * Whether marketing is something you can do yourself or if you should hire it out * What a brand is and how important it is * The most cost-effective way to get your message out * How important market segmentation is * If there is a way to simplify marketing * Trends in marketing that people should be paying attention to In his best-selling new book, The CEO’s Guide to Marketing, Kocina outlines a six-step process designed to dramatically increase your marketing results. He calls it Strategically Aimed Marketing, or SAM 6. Lonny founded Media Relations Agency, which has served several hundred clients. Media Relations Agency’s nationally trademarked Pay Per Interview Publicity® business model, which enables clients to purchase publicity by the story, is well known throughout the industry. So tune in to hear Kocina's knowledge on how to turn your passion into profit! Episode Sponsor: Pace Products * www.PaceProducts.com Visit the Podcast Website
Do you have a creative side that you might like to turn into a career, or profitable income stream? A lot of creative types may have a strong vision but because it’s not backed up by a system, the idea never gets executed commercially. You need a system to have a successful creative career, to move up from being just a hobby. Richard “Capt’n” Henderson and Sherilyn Colleen interview Anna Sabino. Anna is a designer, speaker, business building coach and author of Your Creative Career Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started more than a decade ago after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured by the editors of People StyleWatch, Vogue, Cosmopolitan, and many others. To connect with Anna and for free resources for entrepreneurs, please log on to https://AnnaSabino.com. Subjects discussed in this podcast include: * Challenges when taking steps towards a dream career * Thoughts on a coined saying “starving artist” * Definition of success * Making changes creatively * One of the 12 creative insights from her book Your Creative Career * Advice for someone who doesn’t like what they do but doesn't know what they would like to transition to City America * www.cityamerica.com Visit the Podcast Website
Can you really sell without selling? Can one leverage social media, online reviews, websites and other marketing efforts to spur sales without ever picking up the phone or cold calling your brother in law? Richard “Capt’n” Henderson and Sherilyn Colleen interview Marketing guru Brian Greenberg, author of The Salesman Who Doesn’t Sell, shares his unique, time-honed strategies to drastically increase sales without putting in overtime hours. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses Touchfree Concepts, Wholesale Janitorial Supply, and True Blue Life Insurance. Subjects discussed in this podcast include: * The best way to differentiate your company and accelerate growth * What a salesman does who doesn’t sell * How businesses can increase the lifetime value of its customers * How businesses and websites can build trust * How someone should go about getting a website for their business or upgrade their current website to look more professional So tune in to hear Brian's tips on how to sell your home-based business's products or services without ever actually selling! Global Venture Services * www.workparttimelivefulltime.com Visit the Podcast Website
Can you make 2018 a kinder year, for you and your home business? Can the way you communicate have a positive impact on the people you do business with, and the world around you? And even lead to increased business for you? Richard “Capt’n” Henderson and Sherilyn Colleen interview Edith Paul, a Life Coach, inspirational speaker, and a certified Right Voice for You. facilitator believes you can do so. Edith is a certified facilitator of several Access Consciousness® specialty programs. She is a natural pathfinder inspired to teach, facilitate and uplift others seeking greater awareness. Subjects discussed in this podcast include: * Why she believes we can positively impact the world by changing how we communicate * How people can have an impact on society * Some of the other ways people can "let it out," or not say everything they're thinking * Why people should be interested, but not interesting * How we can work around resistance if someone doesn't want to listen or hear what we have to say So tune in to hear Edith's simple tips on how to change the world in 2018 with the way you communicate in your business and personal lives. Episode Sponsor: Cruises, Inc. * www.PhysicalAddress.com Visit the Podcast Website
Little Jimmy’s Italian Ices – Business Spotlight: Start a business selling their delicious and healthy Italian Ices. Sell from easily transportable pushcarts. For more info visit www.ItalianIce.net. Little Jimmy’s is a fun business that is easy to start. No experience required. Startup cost only $4,495, which includes a pushcart and all supplies. We interview Michael Maglione, president of Little Jimmy’s and Dan Ham, an owner/operator of a Little Jimmy’s Italian Ice business. For more business spotlights Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe)
Fake News can hurt your home business, even the smallest biz, and damage your hard-earned brand identity. In this episode of the Home Business Podccast, Sherilyn Colleen and Richard “Capt’n” Henderson interview David Mondrus, CEO of Trive. He gives advise on how to identify fake news and deal with it if you’re biz is ever hit by fake new. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe) With the election of Trump after a Russian influence campaign, Americans became aware of the term “Fake News”. Since then, as a society we have been inundated by Fake News. These days – thanks to social media – news moves faster than ever. But how can small business owners reduce or avoid the impact fake news could have on their business? As a small business owner, you need to protect your brand. David Mondrus, is the CEO of Trive and a 20-year veteran of the NYC dot-com startup scene with a focus on E-Commerce and Social Networks. He was Employee #5 at Bigfoot.com, CTO at Bigstar.com and CEO of OneModelPlace.com. Subjects discussed in this podcast include: * Whether Facebook's new algorithm that will favor content from friends and family over posts from companies will negatively impact small businesses * How the blockchain can help to protect small businesses * The best way for small business owners to approach a situation if one of their customers is sharing fake news on their page * Ways that small business owners can do fact-checking to ensure that any information they are sharing is accurate * How small businesses can be more transparent to build more trust in a time Episode Sponsor: Primetime Network * www.Bthe1.com
Generating publicity for a business is becoming a much harder feat than in the “olden days” of public relations. Business professionals have to get creative if they want to stand out in today's media climate. And what’s more creative than stealing the news and making it your own? That’s right, it’s called Newsjacking. The term comes from a well-known marketing strategist, David Meerman Scott, in which you inject your own opinion into a breaking news story in real time. It’s a great way to show the public what you find important and generate coverage for yourself and your business. In thisepisode of Home Business TV, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Jeff Bradford, CEO of the Bradford Group. Bradford is skilled in message development and targeted communication strategies for a wide variety of industries, including healthcare, law and technology. Bradford is a writer by training and a marketing expert by experience. Subjects include: * What Newsjacking is * The tricks to doing it successfully * The advantages of using this publicity tactic * How this tactic can help a small business get more news coverage * Why he thinks Newsjacking works so well in the Internet Age, as opposed to the "olden days" of news media Newsjacking is all about finding those hot-button topics and using them to your advantage. So tune in to hear communication tips from a recognized public relations expert. Episode Sponsor: Little Jimmy's Italian Ices * www.italianice.net Visit the Radio Show Website
Growth is hard – not all companies grow. Growth is also a double-edged sword. It can be oxygen for a company if pursued intelligently, or it can threaten its existence, if pursued recklessly. So what’s the recommended middle path to pursue growth? First, embrace the right mindset that growth has to be earned, then pursue it just as any other business process, with discipline, and with a mixture of courage and caution. In this episode of Home Business TV, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Dr. Gaurav Bhalla, a trusted expert in Leadership, Marketing, Innovation, and Strategy. Subjects discussed in this podcast include: * The single biggest mistake small businesses make in pursuing growth * The strange fact that there is a lot of talk about small business growth, but very little about survival * Steps that small businesses should ideally follow to pursue a sensible growth strategy * The role costs play in the pursuit of growth * Whether there is a limit to growth, or if growth can be limitless Episode Sponsor: Downline Builders Network*www.mailpostcardsfromhome.com Visit the Radio Show Website
A successful parenting and business coach - Dr. Glenna Rice - believes that mothers often hold themselves back from entrepreneurism, simply because they underestimate their own abilities. She is on a mission to help mothers understand how competent – how qualified – they are to run a business. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Dr. Glenna Rice, owner of Access Physical Therapy in San Rafael, CA, and and certified facilitator of several Access Consciousness® special programs, including Joy of Business and Access Body Class. Dr. Rice has been working with dancers, athletes, children and other individuals for more than 25 years. Visit www.glennarice.com. Subjects discussed in this podcast include: * Why developing mothers into entrepreneurs is so important to her * Skills parents develop that are effective in business * Strategies to balance the needs of a business and those of children * How to stay positive, motivated, and focused on possibility * Changes in her career, how her new business developed, and how she made it work So tune in to hear advice for moms out there on how being a parent translates into success in the business world. Episode Sponsor: Cruises, Inc. * www.SellCruises.com Visit the Podcast Show Website
Interview with Tanya Leigh, DJ and Co-Founder of OMEN Recordings Have a passion for music and hoping to start a lucrative career by taking part in what you love most? One entrepreneur took charge of her life and took strides towards realizing a career and is a standout in the Minneapolis underground dance scene. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Tanya Leigh, DJ and co-founder of OMEN Recordings. Currently she is based in Minneapolis, MN and supports the music scene by releasing, performing and producing techno. She has released remixes for labels such as Webuildmachines and Rheostatus. In 2017, she performed in Chicago, Seattle, Los Angeles, San Diego, Vancouver BC, Tijuana and many more places. Leigh shares her story about her extensive career in the music and techno scene and how she helped launch her production company. Subjects discussed in this podcast include: * The best first step when deciding to start a new business * The best pitch to use for curious customers and interested investors * How you will know if your business will be successful * How much of an investment will go into your new business * How to prepare a business plan * The secret to a successful new business So tune in to hear startup advice from a successful DJ, engineer, producer and serial entrepreneur! Episode Sponsor: Safety Technology * www.helpdefendpeople.com Visit the Radio Show Website
The consequences of a cyberattack can be disastrous for a home business. Most businesses store proprietary information, records, and employee and client data on their computer systems, where that information is vulnerable to attack by cybercriminals. A ransomware attack can cost you your reputation, actual and legal damages, lost revenue, customers, wages and salaries. Recognizing the threat of cybercrime and taking steps to protect data will minimize the chances of becoming a victim. An effective, multi-layered data security strategy for your business is essential to manage cybersecurity risks. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Hyder Rabbani, the COO of CyberSight, a cybersecurity company. Hyder reveals the implications of ransomware for small businesses, what happens when SMBs are priced out of ransomware protection and more. Subjects discussed in this podcast include: * What the current cybersecurity landscape look like and how it impacts home businesses * What a cyberattack on a small business looks like * Why the protection businesses have in place may not be enough * How a small business can define data security protocols * The value of a multi-pronged approach to cybersecurity * New tools and approaches for small businesses to protect against ransomware and cyberattacks So take charge of 2018 and tune in to learn how to properly protect your small business and manage cybersecurity risks. Episode Sponsor: Pace Products * www.paceproducts.com Visit the Podcast Radio Show Website
http://michaelkatz.com/homebusinessmag Since every industry is filled with experienced, capable people, standing out from the crowd – particularly if you live in a word-of-mouth world as most professionals do – is as much a function of being well-liked as it is of being good at what you do. Prospects have trouble discerning who’s objectively better; they have no problem determining who they trust and feel comfortable with. So what can home-based business owners do to make a better connection? In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Michael Katz, an award-winning humorist and former corporate marketer, and founder of Blue Penguin Development. Michael recently published The Likeable Expert: 121 Insights to Start Your Day and Grow Your Business - in which he focuses quite a bit on the topic of likeability and its value in business, and he shares his insight with our audience. Subjects discussed in this podcast include: * What it means to be likeable * Why likeability matters * Why "likeability" has more upside than capability * Some examples of what people can do to make themselves more likeable * Why people don't use "likeability" more in their marketing * The biggest mistakes people make in trying to be more likeable in business Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Forbes.com, Inc.com, USA Today, and other media. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. Episode Sponsor: City America * www.CityAmerica.com Radio Show Website
In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview ace consultant Gregory Grabowski, PE, LEED AP and president of the consulting company Grabowski Collaborative Consulting. GCC provides professional team partnering and collaborative organizational conflict resolution to creative and technical teams, engaged in large projects with complex stakeholder relationships. Subjects discussed in this podcast include: * What makes one want to become a consultant * Determining your marketable skills for your consulting niche * Assessing personal networks for building a consulting business. * Start-up success advice for “Going Consultant” * Putting out your online “shingle” to market yourself * Building Your brand as a consultant * Keeping relationships strong with your consulting customers * Growing your consulting business by bringing in help and support Gregory Grabowski holds multiple design and technical licenses and brings 29 years of leadership experience with creative, design, and technical professionals. Gregory Grabowski also served 22 years as a U.S. Navy Surface Warfare Officer, and has led interdisciplinary teams on four continents. With all these experience and skills, Gregory Grabowski struck out on his own to start up his own consulting business, based from his home. In less than a year, he successfully worked through all of the challenges in launching a six-figure consulting business. Gregory also made the leap to operating a virtual company, employing workers and contactors who are based from their own home offices. Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com
Interview with William R. Wilson, CEO of Bloom Intelligence Businesses need to stay on top of emerging technology, especially in competing with giants like Amazon. Capturing customer information and personalizing the customer experience is the way forward for businesses. Leveling the marketing playing field with new ways to attract and retain customers, Wi-Fi analytics and automated marketing platforms consist of three main components: capturing customer data, analyzing the data, and then delivering personalized content. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview William R. Wilson, CEO of Bloom Intelligence, a software and managed services company that provides sophisticated data analytics and marketing automation tools and gives similar advantages as big online retailers have in collecting and using customer data for marketing. William shares how home-based business owners can update their marketing strategies to gain a footing in the competition and market intelligently. Subjects discussed in this podcast include: * Triggered marketing for home-based entrepreneurs * News ways to attract and retain customers * How and when you should market to individual customers * Some questions you should ask yourself for Intelligent Marketing * What’s better than Wi-Fi? * What Smart Wi-Fi enables on the customer side * How what smart Wi-Fi enables better sales Tune in to learn how you can better market to existing and potential customers, and take charge in the new year! Episode Sponsor: Physical Address * Physicaladdress.com Visit the Radio Show Website
In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Theresa Barnabei, co-author of Multiply Your Business: 10 New Marketing Strategies for the Real Estate Industry. Theresa’s inspirational story started as a United Parcel Service (UPS) driver. At a very young age, she struggled through many ups and downs. She worked her way up as a corporate marketing manager with UPS. Theresa then shifted to the real estate industry, where she managed a 150-agent office and owns a real estate school, and a personal development, coaching and training company. Today, Theresa is a sought-out consultant who brings a wealth of knowledge and experience. She shares personal inspiring stories and cutting edge business advice - insights that will empower and deliver value to our listeners, especially those with entrepreneurial spirit! Subjects discussed in this podcast include: * The initial marketing tool for listeners to institute FIRST * How to ‘work your database’ * The kinds of conversations you have with folks in your database * After that, the next powerful tool business owners must use * Why differentiation is so critical to small business success * Advice for those who do not think they can write a book So tune in and hear valuable advice on how to attract clients and differentiate to achieve the life of your dreams! Episode Sponsor: Shane Douglas with Prime Time Network * www.BTHE1.com Visit the Radio Show Website
A new year is quickly approaching and it's the perfect time to dive headfirst into launching a new venture. One savvy businesswoman followed her heart and left business management to teach fitness full time, later opening her own Pure Barre studios! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Sami Sweeney, owner of six Pure Barre studios in the Seattle, Washington area. Sweeney shares tips for aspiring business owners on various key facets of owning and growing their own business. Subjects discussed in this podcast include: * The first steps in starting your own business * Something imperative that most people forget when starting out * How to excel beyond the challenges you face in starting your own business * How to build management to maintain the business * Examples of what you should look for in a support team * Advice you would give someone looking to start their own business So tune in and hear valuable advice on how to launch your own business in the new year - or tomorrow! Episode Sponsor: Little Jimmy’s Italian Ices & Push Cars * www.italianice.net Visit the Radio Show Website
Interview with Norty Cohen, CEO and Founder of Moosylvania Baseball has long since been over for the year and talk of the next big game is here. There will be celebrity endorsements and millions of dollars spent, but it won’t resonate with most. From beer to tech, it’s time to adopt a new mindset and shift your way of thinking as a home-based business owner. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Norty Cohen, CEO and Founder of Moosylvania and co-author of The Participation Game: How The Top 100 Brands Build Loyalty In A Skeptical World. Cohen offers insider tips to guide any progressive brand on building their community - and live TV is not on the list. Subjects discussed in this podcast include: * What a brand community is and how it differs from a brand image * How a company creates a brand community when you are a small biz - where to start * What happened to messaging in advertising * Why it doesn't work the way it used to * How small business owners can form a better relationship with consumers * What emotions connect best with consumers * How much time and effort small business owners should spend building communities * What the top brands do that others don’t and how small businesses can learn from the big names So tune in and learn how to form true connections with consumers and build an impactful brand in 2018! Episode Sponsor: Downline Builder’s Network * www.mailpostcardsfromhome.com Visit the Radio Show Website
Interview with Tom McMakin, CEO of Profitable Ideas Exchange Own a service or looking to launch one? One expert is determined to help entrepreneurs unlearn practices that are not beneficial for growing a service business. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Tom McMakin, CEO of Profitable Ideas Exchange (PIE) and co-author of How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services. McMakin, along with co-author and professor Doug Fletcher, are a Montana-based powerful team. They are on a mission to arm every professional service expert with the right tools as they build their own business through community engagement by unlearning everything they know about selling themselves, and McMakin shares his insight in this riveting episode. Subjects discussed in this podcast include: * The most important thing one should know to build a service business * How selling expert services is different from product sales * How technology is revolutionizing expert service sales * Why segmenting a market is so important to the expert service sales business * Why we hate salespeople * If there is a different way to sell services So tune in and learn how properly sell and launch a service business! Episode Sponsor: Cruises, Inc. * www.SellCruises.com Visit the Radio Show Website: homebusinessmag.com/radio
Have a knack for connecting with people or looking to build that skill and make a solid income? Typically with low start-up costs and promising outcomes, building a career in direct selling can be the right home-based venture for you. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Connie Tang, CEO of Princess House and author of Fearless Living: 8 Life Changing Values for Breakthrough Success. Tang, one of the Top 50 Asian Americans in Business by the Asian American Business Development Center, Inc, shares how entrepreneurs can grow personally and live fearlessly so they can truly prosper by diving into a direct selling career. Subjects discussed in this podcast include: * How to know if direct selling is for you * The main reasons why direct selling is so appealing * How to pick the right direct selling company * The most important qualities of a rising entrepreneur in direct sales * The connection between social media and success with direct sales * What can stop entrepreneurs * Her new book and how readers can overcome fear * A key trait to have that will help on the path to Direct Sales Success So tune in and learn how to get started in direct sales! Episode Sponsor: Safety Technology * www.helpdefendpeople.com
Many home-based business owners avoid writing as they believe it will take away from their business efforts. Just imagine if you could write a book in eight hours! When business owners create compelling content, whether in article form or a full-length book, they can become recognized thought leaders in their industry. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Mitchell Levy (www.mitchelllevy.com), author of AHAbooks That Need To Be Written. Levy share his story of inspiration and empowerment, a story of creating thought leaders, and advice on how home business owners can gain credibility through developing engaging content. Subjects discussed in this podcast include: * How to write a book in 8 hours * How to become a thought leader * The top 5 thought leadership practices today * Why businesses need more thought leaders * How business is changing and will continue to change * How to take one piece of content and turn it into 5 content pieces on 10 platforms * Do social media effectively in only 5 minutes a day So tune in and learn how to transform your brand by writing riveting content! Episode Sponsor: Pace Products * www.paceproducts.com
Win over your buyer’s brain to make the sale. Understand the science of the sale, and increase your home business sales revenue. Yes, sales is a science. If you can understand this, to get into your buyer’s brain, you’ll close more deals. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview John Asher, author of Close Deals Faster, and CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales. Subjects discussed in this podcast include: * What are the three different parts of the brain, and how you appeal to each one to close a sales deal * Great salespeople are great storytellers: How can you use stories to convince a prospect to buy? * Dangers of stereotypes: Why snap judgments will lead to lost sales * Four levels of emotional intelligence that you can use to expertly connect with customers * Which is more important when making a sale - emotion or logic? So get into your buyer’s brain, to help close more sales, and grow your home business revenue. Episode Sponsor: CityAmerica * www.cityamerica.com
You've worked hard to make your home-based sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table - and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Justin Jones, author of Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue. Subjects discussed in this podcast include: * Design Thinking: What is it and how can it help drive your sales revenue? * Being curious with your customers and translating this into high-performance * Why it is important to become a trusted advisor and how to do that * How can business owners coach their sales to get better results? * How technology can both help and hurt sales. * Use agility to hear fewer “No’s” and inspire bigger “Yeses” * Success stories using Naked Sales So get naked with your sales, using Design Thinking to grow your home-based business. Episode Sponsor: Global Venture Services. www.workparttimelivefulltime.com
Many home businesses come with conferences and events to attend. Add in your scheduled planning sessions with remote clients into the mix, and you may find yourself on the road more than in your home office. With so much going on, your road warrior self may fall behind on completing actual work and feel overwhelmed. If only the world would stop turning while you’re on the road, right? Wrong! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Angela Leavitt, the founder of Mojo Marketing (www.gimmemojo.com). Leavitt travels frequently for work and has tips on how you as a home business operator can keep productive and stress-free while on the road. Subjects discussed in this podcast include: * Ways you can de-stress on the road when travelling for work * Whether you should hold off on scheduling those client meetings while traveling * Things you can do to make sure you prioritize your time * What you can do so that checking in is easier at the airport * How to ensure that you are able to access that PowerPoint presentation or your notes, and that technology doesn’t fail on you * Whether it's a good time to prepare your marketing plans or budget for the new year when back at the hotel * Technology to use so travelers can keep in touch with family * Hiring experts to manage marketing efforts to ease the stress While business travel may be a necessary evil for you, it doesn’t have to bring your work to a halt. So come aboard and sail with us as we discuss these travel hacks provided by Angela Leavitt. You’ll find your next business trip will be much more productive, and maybe even enjoyable. Episode Sponsor: Rotovac. www.rotovac.com
Is the Gig Economy where you should plant your home-based business Flag? The Gig economy offers opportunities for the future. We explore the Gig economy with industry expert Marion McGovern. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Marion McGovern, author of Thriving in the Gig Economy, is the co-founder and former CEO of M Squared Consulting, one of the first Gig Economy talent intermediaries to thrive before the term “gig” was even coined. Subjects talked about in this podcast include: * Widespread impact of the world of gig work, and how will it reshape businesses of all sizes. * Top three misconceptions about the gig economy * Hidden responsibilities and challenges of being an independent gig worker * The science of pricing: How to determine your price based on skills, expertise, and the nature of your work * You are on a gig island: How do you manage the isolation of working independently? * Factors that will change the future of the Gig Economy—including policy changes, legal developments, and forward-thinking entrepreneurs So come aboard and sail with us as we discuss how you can succeed and prosper in the GIG economy. Episode Sponsor: Physicaladdress.com
It seems that every time you load Twitter, a new story on women and sexual harassment has caused an online frenzy. Is this an issue for women who work from home? Yes! Many women have spoken up about their harrowing experiences, and discussing sexual harassment in the workplace is gaining momentum. Discover how home-based business owners can take these events into consideration and implement a management style that encourages a safe working environment for vendors, contractors, employees and partners. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Holly Caplan, award-winning manager and author of Surviving the D**k Clique: A Girl's Guide to Surviving the Male Dominated Corporate World. Holly shares commentary on the topic of sexual harassment that has affected women in business. Subjects discussed in podcast include: * The latest on the women and sexual harassment stories and what women can learn from it * What the #metoo hashtag revealed about our culture * Why the modern day boys club still exists and what women should do if they are going up against one * Trump-era locker room talk: how women can fight back against hurtful rhetoric * Why we need to make the Harvey Weinstein and James Toback's of the world examples of why things need to change * A personal story of Caplan’s that happened early in her career * Advice for home-based business owners in how they can foster a safe work environment So come aboard and sail with us as we discuss this timely topic, with women in business expert Holly Caplan. Episode Sponsor: Prime Time Network, Shane Douglas, www.BTHE1.com
Podcasting is at an all-time high both in production and consumption. 1 in 4 Americans have listened to at least one podcast in the past month and according to Edison Research and Triton Digital, this number will continue to rise. Businesses are using podcasts as a platform for marketing now more than ever. Leading this trend is podcast expert Seth Greene! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Seth Greene, author of Market Domination for Podcasting and founder of www.MarketDominationLLC.com. Seth explores why podcast users make for an interesting advertising segment, and how small businesses can take advantage of this under-appreciated marketing tool. Subjects discussed in podcast include: * How Seth got started in podcasting * How he became an authority in podcast marketing * How to monetize a podcast without selling ads * How to get guests without an audience * The most common mistake business owners make when it comes to their marketing * What direct response marketing is and how it differs from traditional branding * The most important factor when it comes to the success or failure of any marketing campaign * An example of how changing your target market can transform your business So come aboard and sail with us as we share success tips for launching a podcast or utilizing one to market a business, with podcast expert Seth Greene. Episode Sponsor: The Little Jimmy's Italian Ices & Push Carts, www.italianice.net
Interested in the health of the body, and looking to translate that passion into a fitness venture? Consider starting a home-based business in the health and wellness industry! In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Kathryn Butters, business executive and founder CryoVigor, one of New York City’s premier Cryotherapy clinics. Kathryn gives an inside look into this unique industry and shares advice for entrepreneurs looking to start their own health and wellness venture. Subjects discussed in Podcast include: * Why the health and wellness industry is a great niche for aspiring business owners * How important location is and why * Types of research to do that will be the most insightful when choosing a business * How important business and personal branding are and how they are tied together * Whether it's important to have a professional background in your industry of choice * Marketing techniques that are the most impactful on business success * Challenges of being a female entrepreneur and tips for women looking to start a new venture So come aboard and sail with us as we share success tips for launching a health and wellness business, with entrepreneur Kathryn Butters. Episode Sponsor: Downline Builder's Network - www.mailpostcardsfromhome.com
Has your home business kept up with the tech trends of today? Home businesses of all kinds can embrace technology to protect against being disrupted and better succeed in the digital age. In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Justhy Deva Prasad MBA, business technology advisor and author of The Billion Dollar Byte: Turn Big Data Into Good Profits, The Datapreneur Way (djusthy.com). Mr. Prasad will share insight about how small businesses can implement a winning data strategy and compete in today’s digital world. Subjects include: * Small businesses that have become technology companies * How a home business can incorporate technology into its model * The kinds of data home businesses can track * The benefits of tracking data * Your first step for “going tech” * Low-cost ways for home businesses to use technology to engage customers * What a “datapreneur” is and why a small business owner should become one So come aboard and sail with us as we help you find ways to leverage data and compete with tech-infused competitors, with world class expert Justhy Deva Prasad MBA. Episode Sponsor: Cruises, Inc. www.SellCruises.com
Is finding Balance just B.S.? If values gets misaligned, work-life integration goes off-track. Follow this show’s straightforward advice to align values and maximum your success in business - and life. No B.S In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Sue Hawkes, business consultant and best-selling author of “Chasing Perfection – Shatter the Illusion, Minimize Self-Doubt & Maximize Success. Sue Hawkes will help you analyze your values and overcome self-doubt, to maximize success. Subjects include: * Understanding work-life balance * What work-life integration looks like * Are you misaligned with your values? * Keeping priorities aligned with values * “Stop and breathe” exercises * Learning to just say NO! * Delegation strategies to get time back * Creating a certainty of self to minimize self-doubt * How do you maximize success? So come aboard and sail with us as Sue Hawkes (www.sayyess.com) helps get your work and life better aligned, something critical for hard-pressed home-based entrepreneurs, without the Bull. Episode Sponsor: Safety Technology, www.helpdefendpeople.com
Do you have the right mindset to be a successful entrepreneur? You can develop a no-fail mindset to help ensure your success in a home-based business, in both its start-up and growth. In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Chris Hallberg, a U.S. Army veteran, top business expert, and author of The Business Sergeant’s Field Manual. Chris Hallberg will talk about an entrepreneur’s mindset and being a leader in your business field. Subjects include: * The type of mindset entrepreneurs should possess prior to launching their own venture * The three most important things a home business owner should do to keep from failing * How to set up a scalable model for your business * How you can prevent contractor or employee turnover * Key factors that enable you to remain a leader, in growing your business So come aboard and sail with us as we help you develop a tougher business success mindset with veteran, author and top business consultant Chris Hallberg (tractioninc.com). Episode Sponsor: Pace Products, www.paceproducts.com
The first 18 months of your business is critical. This is when the majority of new business fail. But with some preparation you can set up a business to thrive. In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Michael J. Morris, author of the best selling book Starting a Successful Business, Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations. They discuss critical success factors for business success. Subject include: * First – Reality Check: Is there anyone who should not start a business? * What you need to succeed in business * The importance of goal-setting & setting effective goals * Planning for Success and what a plan should contain and look like. * How to approach financial backers if you lack start-up funding * Customers – How to get out and sell! So come aboard and sail with us as we help you achieve home-based start-up success with author and expert Michael J. Morris. Episode Sponsor: City America, www.cityamerica.com
Native Advertising is growing to be a major part of online marketing. Is your home business leveraging the power of Native Advertising? In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview David Dale Lovell, author of Native Advertising: The Essential Guide. He will talk about how native advertising has become central to a company’s brand and business success. Topics include: * Native advertising – what it is * Different types of native advertising * Why a home business should be interested in native advertising * What to keep in mind when undertaking native advertising * Should you use an agency or go solo? * Ad Creatives for Native Advertising * The future of native advertising So come aboard and sail with us as we help you to link your home business with the latest trend in digital marketing, with industry expert David Dale Lovell, Chief Digital Officer at ADYOULIKE (www.adyoulike.com). Episode Sponsor: Global Venture Services www.workparttimelivefulltime.com
In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen discuss how to turn your idea into a viable home-based business start-up; with TED Talks mentor, author and management leader Soulaima Gourani (www.soulaima.com). Subjects include: * Mapping out your business idea * How to "test" your passions, goals, strengths, resources, and tolerance for risk * Mapping out your networks * Testing your business idea * How to get valid input and feedback, and who should you ask? * Should you get investors? If so, how? * How do you scale your business? So come aboard and sail with us as we help you to analyze your business ideas, and determine how viable it is, with expert Soulaima Gourani. Episode Sponsor: www.rotovac.com
In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen discuss how to make Digital Marketing & SEO Work for You, with experts Tyler McConville and Ben Dankiw. They founded the digital marketing firm NAV43.com. Subjects include: * Search Engine Optimization and Why It is so important * Key elements of Digital marketing and why these are important * Overcoming your skepticism to SEO and digital marketing * Making the hard parts of SEO and Digital Marketing easy. * Advice if you cannot afford to hire an SEO/Digital marketing team? * Plus Your Own Questions! So come aboard and sail with us through the tricky waters of implementing cost-effective SEO and Digital marketing into your home-based business. Episode Sponsor: PhysicalAddress.com
In this episode of Home Business Radio, Richard "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Dr. Stacia Pierce, founder and CEO of LifeCoach2Women.com, to help you manifest business goals. Stacia is a "whole-life" coach who will empower you to run your dream business. Subjects include: * Her secret weapon to helping entrepreneurs reach their business goals? * One thing that stops people from going after their entrepreneurial dreams * Routine habits that will help anyone to have longevity and success in business * A simple plan to get started in business * Tips for someone who is struggling in their business and can't seem to get out of a rut * Plus Your Own Questions! So come aboard and sail with us through the choppy shoal waters of succeeding as a home-based entrepreneur, to bring success strategies in achieving your business goals. Episode Sponsor: The Little Jimmys Italian Ices & Push Carts, www.italianice.net
Cracking your personal "entrepreneur's code" will help you to achieve greater growth and success in your home-based business. In this episode of Home Business Radio, "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Jack H.M. Wong, serial entrepreneur, business strategist and author (Cracking the Entrepreneur Code), www.crackingentrepreneurcode.com, Jack Wong will provide advise on how to turn your business vision into reality. Subjects include: * What to do when you decide to start-up and operate a business * The top 3 common mistakes typically made by someone who want to start or expand his business * Hurdles/obstacles to overcome to turn your vision into reality * What to do during those ‘down feeling times’ to stay in the game and keep plugging away * Advice for entrepreneurs who have "fallen down" * The #1 Key Ingredient any entrepreneur needs to have in building their business * Plus Your Own Questions So come aboard and sail with us through the choppy shoal waters of successfully starting up a home-based business - to crack your own entrepreneur's code. . Episode Sponsor: The Downline Building Network, www.mailpostcardsfromhome.com
Enjoy your retirement more, through operating a home-based business; whether you’re retired or soon-to-be retired. In this episode of Home Business Radio, "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Andrew Simon, a business and management consultant (www.simonassociates.net). Andy Simon provides advice on how to succeed in a business as a retiree. Subjects include: * Becoming your own boss can be extremely gratifying when you're not ready to fully retire * Key considerations to consider in a business start-up * Key considerations in a home-based start-up * Being retired and becoming an entrepreneur * Challenges that retirees face that younger entrepreneurs don’t have to worry so much about * Key competencies for retiree entrepreneurs * Giving yourself an edge by embracing technology So come aboard and sail with us as we help you navigate to enjoying retirement more through operating a home-based business, whether you’re retired or facing retirement. Episode Sponsor: Cruises, Inc., www.SellCruises.com
Applying principles of leadership in a home-based business will reap great benefits, no matter what your size of business. In this episode of Home Business Radio, "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview Leadership and organizational development expert Dr. Gaurav Bhalla, Ph.D, (www.gauravbhalla.com). He will provide cutting edge advise on how being a better leader will help achieve business success. Subjects include: * Small business owners can benefit from applying leadership ideas and concepts in their own businesses. * Why many solo entrepreneurs find leadership difficult to understand * “Soulful leadership” – What is it? How home-based entrepreneurs can benefit from “soulful leadership” How to persevere until you achieve business success Advice on writing a book and how this can benefit any entrepreneur Leaving the world of a “C Suite executive” to become an entrepreneur* Plus anything else you'd like to talk about! So come aboard and sail with us through following seas to becoming a better leader in your business, and how this can help you to achieve greater success. Episode Sponsor: Safety Technology, www.helpdefendpeople.com
All businesses - no matter what their size - must protect themselves from a wide variety of cyber threats. With a little bit of up-front planning, you can protect your home-based business. In this episode of Home Business Radio, "Capt'n" Henderson and Managing Editor Sherilyn Colleen interview industry expert Joy Belinda Beland, of Pink Hat Tech (www.pinkhattech.com). She will review a variety of easy IT Steps you can take to secure you home business and improve your company's IT. Subjects include: * Is the cloud helpful for home-based business owners? Why? What are the best data backup solutions for a small business? (Dropbox, SharePoint, Google, etc) What are some quick tips for using privacy settings on your mobile devices to protect personal information? How do you create and remember secure passwords? How do you ensure your small business is not targeted by Ransomware? What are some tips to keeping budgeting and planning for small biz IT fun? What are effective and affordable security solutions for small businesses? How do you properly scan URLs and attachments for malware and viruses? Visit www.virustotal.com !! What is a social engineering attack and how do you spot it? How do you spot and not fall victim to phishing emails? Plus anything else you'd like to talk about! So come aboard and sail with us as we help you navigate the dangerous shoal waters of worldwide security threats that can cause your business to run aground. Episode Sponsor: Pace Products, www.paceproducts.com
What is perhaps the biggest Kahuna in successfully launching or expanding a home-based business? Money! A great business plan will go nowhere if you don't have the money to capitalize it. In this episode of Home Business Radio, "Capt'n"Henderson and Managing Editor Sherilyn Colleen cover the key sources of business capital, their pro’s and cons, and ways to ensure financing leads to your biz start-up success. Subjects include: * Conventional bank and financial service company loans Funding from the Small Business Association Home equity financing Third Party funding "Guerilla financing" techniques with credit cards Receivables financing Partner funding Angel Investors Crowd-Funding* and additional fundraising sources for a business We'll also discuss developing a simple financing plan. So come aboard and sail with us as we help you navigate the tricky seas in raising money to launch or grow a home-based business. Episode Sponsor: City America, www.cityamerica.com
In this engaging episode, publicity expert Shannah Carol discusses how YOU can be your own Hollywood-style PR agent. Red Carpet expert Shannah Carol will share secrets on simple ways you can promote your home-based business with Public Relations: How to make you and your business newsworthy & interestingEssentials of a simple PR Plan for a home businessUsing Public Relations to build your personal brandEssentials of an engaging Press ReleaseReaching the right media outlets for your businessCutting through all the clutter to make yourself heardGetting customers to talk about your product or serviceConducting Radio & TV interviewsShould you use an outside PR AgentUsing Social Media to leverage your PR With the rise of the Internet and social media, PR is no longer a playground reserved for the wealthy or large corporate business operators. Put PR to work building your personal brand and your home-based business – with Hollywood style PR! Episode Sponsor: Deborah Kay, Global Venture Services, www.workparttimelivefulltime.com
What's the most important thing you do in a home-based business? Marketing! Promote It! And YOU. This episode covers the key bases to focus on in marketing a home-based business. Whether new start-up or established business. In this episode of Home Business Mag Radio, "Capt'n"Henderson and Managing Editor Sherilyn Colleen cover the basics in planning and launching the marketing of a business. They'll show you how to maximize your marketing budget. Subjects include: * Marketing Plan and Budget – Keeping it simple Stretching Marketing Start-Up Dollars Launching Your Marketing Actions Advertising Simple Principles of Ad Design Direct Marketing & Mail PR, Publicity & Public Relations Networking for the Home Business Owner Banner Ads & Native Advertising Social Media Marketing including Facebook, Twitter & YouTube Launching your Brand Testing Out Your Marketing ActionsBuilding Long Term Marketing Success So come aboard and sail with us as we help you navigate the tricky seas in marketing a home-based business. Episode Sponsor: Shane Douglas, www.BTHE1.com & www.momscantoo.com
Do you think it's too hard to set-up a home-based business? No way. This short episode covers the basics on how to quickly set-up your own home business. Join the tens of millions of entrepreneurs who have successfully set-up a home-based business In this episode of Home Business Mag Radio, "Capt'n" Henderson and Managing Editor Sherilyn Colleen cover key actions in setting up your home-based biz, with minimal time and investment. These include: Choosing a business structure (commentary from Lawyer Kyle Lawheed) Accounting & Budgeting basicsHome office set upInformation Technolgoy - IT - basicsMarketing & Sales planningKey consultants you will needStarting up business operationsSetting up winning routinesManaging your moodBiz Success Mentality! We cover these and more critical success factors to home business success. Episode Sponsor: Rotovac - 888-768-6822 - www.rotovac.com
Have you ever thought about starting up a home-based business? Launching your own home business is easy. Tens of millions of people own and operate home-based businesses. In this episode of Home Business Mag Radio, we cover key considerations you'll need to work through, in joining the home business revolution. These include: Deciding on whether to go full or part timeLooking at your Skills and what motivates youLeveraging your Life's experiences in a home-based busienssYour education and training: What has this best prepared you for in business?Finance and capital - How money puts boundaries on your business selectionGenerating a short-list of potential home-based businessesTraining and Support you can receive from a home business providerReviewing different subject categories of business. We cover these and more critical success factors to home business success. Episode Sponsor: D Verrengia - www.blissdiva.com