Growth Marketing Today: Recent Episodes
Ramli John
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.
You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?
Marc Thomas, Head of Growth at Powered By Search, has been there too.
When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%
In episode 155, you’ll learn:
- Why value props matter more than positioning at early-stage
- The difference between value propositions and positioning
- How to test your messaging in less than 20 minutes
This episode is brought to you by 42 Agency.
They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/ and get $500 in free consulting time.
★ Support this podcast ★
Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences.
For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify:
- The advantages of building a community for a B2B brand
- How Krystal taps into a community to amplify content reach
- How to measure the health of an online community
This episode is brought to you by 42 Agency.
They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/ and get $500 in free consulting time.
★ Support this podcast ★
Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why.
But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritty of influencer marketing and bust more than a few myths along the way.
In episode 153, you’ll learn:
- How brands with limited marketing spend leverage the potential of influencers
- Common myths around influencer marketing
- A proven 3-step influencer marketing blueprint
This episode is brought to you by 42 Agency.
They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:
- Streamline operations
- Implement new tech stack
- Design ABM & demand generation strategies
- Create a predictable revenue pipeline
They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/ and get $500 in free consulting time.
★ Support this podcast ★
No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers.
And for good reason.
A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback.
In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so:
- The benefits of growing your audience on Twitter
- How Blake grew his Twitter followers from 700 to 45k in 9 months
- How he validated Float.so and created a waitlist of 5k+ people on Twitter
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing.
In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow:
- What video games can teach you about user onboarding
- Common mistakes in user onboarding experiences
- A step-by-step process to improve your product’s onboarding
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships.
That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch.
In episode 150, you’ll learn:
- How you can sharpen your relationship-building and branding skills
- The value and power of mutual value creation
- The importance of online community and strategies across different platforms
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product.
In episode 149, you’ll learn from Roxine Kee, a content writer specialist:
- Why templates and best practices aren’t worth following
- The importance of framing marketing as a way to help people
- Three tips to improve your writing
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding!
In episode 148, you’ll learn how Sujan:
- Successfully rebranded ContentMarketer.io to Mailshake
- Drove 100k+ organic visitors with content marketing
- Generated 40% of new signups for Mailshake from referrals
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
In episode 147, you’ll learn:
- How to prioritize marketing at a startup
- The best way to create a content engine for a very lean team and still get results
- What customer research done right look like
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition.
In episode 146, you’ll learn how to:
- Validate the messaging and audience
- Build and normalize revenue channels
- Scale performance
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
Speaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility.
In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly into your sales funnel.
But, how do you get started with speaking on podcast shows and conferences?
In episode 145, you’ll learn from Stefanie Grieser, Co-Creator of Shine Bootcamp:
- How can speaking on a podcast or at a conference become a marketing channel
- How to create and deliver a remarkable presentation that will wow your target audience
- Common mistakes to avoid when giving a conference presentation
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank.
To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.
In episode 144, you’ll learn from Alan Silvestri, founder and CEO of Growth Gorilla:
- 5 link building strategies that work for SaaS
- How to create linkable assets
- How to build links to your homepage
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good?
But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media.
In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker:
- The value of having business leaders on social media
- The three steps to building influence online
- Common social media mistakes
Sponsor For This EpisodeThank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
★ Support this podcast ★
Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.
But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.
Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.
In episode 142, you’ll learn:
- How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast shows
- Casey’s “piggybacking” strategy to identify the right podcast shows to appear on
- How they measured success for all the podcast shows they appeared on
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/142
★ Support this podcast ★
Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company.
In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates.
In episode 140, you’ll learn:
- The relationship between customer experience and community
- How to build thriving spaces where people ask questions about the product with one another
- How you can layer community members’ public feedback into the product design
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140
★ Support this podcast ★
There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building.
That’s where Circle.so, the modern platform for creators, comes in. Before their public launch, Circle got creators on their beta platform including:
- Pat Flynn and SPI Pro
- Tiago Forte and Building a Second Brain
- David Perell and Write of Passage
I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Guttormsen, Co-Founder of Circle, about the future of online communities.
In episode 138, you’ll learn:
- How building an online community can support and accelerate your growth and marketing efforts
- Common mistakes to avoid when building an online community
- The future of online communities
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/138
★ Support this podcast ★
At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”).
The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot.
In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were.
In episode 137, you’ll learn:
- The six-step process to start a Surround Sound Content Strategy
- How you measure the result of the Surround Sound Content Strategy
- How to automate the process for reporting 600+ keywords
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137
★ Support this podcast ★
Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion
In episode 136, you’ll learn:
- How can marketers build better experiences or campaigns knowing that the primitive brain is lazy, impatient, and like simple choices?
- Why pain avoidance is two to three times more powerful in persuading people to purchase than positive motivation?
- How can marketers give people the illusion of control to help them make the buying decision easier?
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/136
★ Support this podcast ★
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR.
Sounds too good to be true, right?
She breaks down step-by-step what she exactly created and how she distributed and promoted it.
In episode 135, you’ll learn:
- How Hiba harnessed the power of the crowd to create a novel, useful, and insightful piece of content
- Hiba’s ProductHunt content launch strategy and distribution plan
- How the SoapBox team kept the momentum going forward
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/135
★ Support this podcast ★
Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful.
In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.
In episode 134, you’ll learn:
- Important lessons about experimentation he learned during his time at Intuit
- Greg’s main priorities as the first product marketing hire at Wave
- Greg’s process to build sustainable growth
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/134
★ Support this podcast ★
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories.
In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team.
In episode 133, you’ll learn:
- The problem with the “one-and-done” buyer personas
- The three-step process to creating a JTBD buyer persona
- The best way to get actionable insights from user interviews
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/133
★ Support this podcast ★
According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 21 people open it.
Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.
In episode 131, you’ll learn:
- Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter up to 40%
- How Amanda repurposes podcast episodes as blog posts
- Why is Growth Machine doubling down on YouTube content?
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/132
★ Support this podcast ★
In this episode, Charlie Ward explains how he created the #1 Indie Hackers accountability community. He also shares his learning on how he pivoted to an online-only community from real life and what he learned by doing so.
Weekend Club is the #1 solo founder support community. They offer weekly, remote Saturday deep working sessions with other founders (like the creators of Simple Poll & VEED), plus 100+ software discounts.
In episode 131, you’ll learn:
- How to create an engaging and thriving community
- How Weekend Club grew to $1.8k MRR
- How Charlie measures success for the Weekend Club community
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
★ Support this podcast ★
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/130
★ Support this podcast ★
Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing.
In episode 129, Jade shares:
- How she picks which business idea to pursue
- The strategy for getting her first 100 customers
- Why emotional experiences are important in building a strong brand
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/129
★ Support this podcast ★
Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand.
In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his personal brand.
In episode 128, you’ll learn:
- How he measures the success of his podcast (hint: it’s not the number of downloads of each episode)
- How to get over the fear of putting yourself out there
- Stewart’s podcast creation system
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/128
★ Support this podcast ★
You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres.
Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so.
Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them publicly, even if they’re not directly related to your business.
In episode 127, you’ll learn:
- Hillary’s “Statement Piece Framework” to help brands create unique, attention-grabbing content
- How to build your own audience to sell your OWN ideas and products
- Tips for taking a stand with your content WITHOUT feeling like a total jerk.
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/127
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126
With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners.
In this episode, Dev Basu, founder and chief experience officer of Powered by Search, shares the nine systems he created to bootstrap and scale his agency to a multi seven-figure business in just a few years.
In episode 126, you’ll learn:
- How Dev got his first-ever client
- Three steps to figuring out your niche
- The most overlooked aspect to growing a business
Sponsor For This Episode
LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday
★ Support this podcast ★
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers.
Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time.
In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUK
In episode 125, you’ll learn:
- How to build and grow a paid community from scratch
- Two key advantages that webinars have over podcasts
- How to recognize community members who have been helpful or supportive to others
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.
In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn:
- The challenges and benefits of joining a scale-up as a growth marketer
- How to be successful as a growth marketer in a fast-growing scale-up company
- Common pitfalls to avoid when transitioning from a startup to a scale-up
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year!
In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers.
In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121
What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far!
In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/120
Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products.
In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism background to help brands impact social change.
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/119
The #1 question small business owners want to know is: What works?
What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results?
That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses.
In episode 119, you’ll learn:
- How content marketing different from building community
- How Tara and the What Works team onboards new members to make sure they’re seen and heard
- The right amount of content mix to make sure paid members keep coming back
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118
Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions.
In episode 118, you’ll learn:
- 5 common landing page mistakes to avoid
- How to handle objections in your landing page
- The three pillars to get massive long-term growth
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/117
Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team.
In episode 117, you’ll learn:
- Why it’s important for the marketing team to work collaboratively in fueling the stages of the same funnel
- The symptoms of a dysfunctional marketing team
- How to create systems to make sure your marketing team continue to work collaboratively
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116
Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging.
In episode 116, you’ll learn:
- How early-stage founders should approach marketing
- Which skills marketers should learn right now
- How to validate growth channels quickly and cheaply
If you’re a Canadian freelancer, sign up for Benji and get 20% off as a Growth Marketing Today listener by visiting betterwithbenji.com/growthtoday
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/115
Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.
In episode 115, you’ll learn how to:
- Re-evaluate Your Ideal Customer Avatar
- Make Cultural Intelligence a Priority
- Audit your Customer Experience
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/114
Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution.
In episode 114, you’ll learn:
- Why you should care about YouTube as a marketing channel
- Ahref’s video marketing process, from brainstorming topics, filming, editing, and publishing
- How Ahrefs distributes their videos
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113
Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community.
In episode 113, you’ll learn:
- Common mistakes to avoid when building an online community
- How to organize events and create content that engages the community
- Her principles around building a vibrant community
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/112
One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.
In episode 112, you’ll learn:
- Why focusing on just one growth channel, in the beginning, is so important
- How Snappa got 226k views on YouTube in 2020 so far and how you can get more views on your videos
- How Snappa distributed content across different social platforms
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/111
One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.
In episode 111, you’ll learn:
- Elise’s process for creating content that ranks high on search engines
- How Elise used Facebook groups to research new content ideas
- How Elise distributed her content
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/110
For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.
In episode 110, you’ll learn:
- A framework for identifying your best channels instead of spraying and praying
- How to build a system for running growth instead of wasting time figuring out what to do each day
- A methodical roadmap for scaling up your team and marketing channels
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them athttps://growthtoday.fm/42
★ Support this podcast ★
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/109
It's easy to launch a Facebook ad. But, optimizingyour advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign.
If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions,you need to listen to this episode with Olivia Smith, the Growth Marketing Manager at HopSkipDrive. HopSkipDrive is an app that provides a safe, dependable way to get children to where they need to be.
In episode 109, you'll learn:
- How did Olivia reduce their Facebook ad's CPA by 65%?
- How did they use videos to increase the performance of their social ads?
- How is Olivia diversifying their paid ads channel?
Sponsor
This episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [02:38] Olivia Smith's career journey
- [05:01] What is HopSkipDrive?
- [07:58] For a two-sided marketplace like HopSkipDrive, which side is harder to acquire?
- [13:52] Why did the HopSkipDrive move their ad campaign management from an agency to an in-house team?
- [19:10] How did Olivia reduce their Facebook ad's CPA by 65%?
- [19:50] How did they use videos to increase the performance of their social ads?
- [24:05] How are they acquiring parents, schools, and drivers for HopSkipDrive?
- [26:24] How is Olivia diversifying their paid ads channel?
- [30:34] Olivia's one piece of advice to marketers
Links
- Olivia Smith on LinkedIn
- Olivia Smith on Twitter
- HopSkipDrive
★ Support this podcast ★
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/108
You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content.
In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distribution for himself and his clients to get millions of eyeballs on their content.
In episode 108, you'll learn:
- Ross' Sherlock Homeboy content strategy
- How does Ross deal with trolls online?
- Which are the distribution channels that Ross is excited about?
Sponsor
This episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [02:35] How did Ross start Foundational Marketing agency
- [04:40] Do you have to be creating a ton of content to rank on Google?
- [07:30] How can you reuse and repurpose your content?
- [09:40] What it's important to tailor your content for each distribution channel?
- [11:13] Ross' Sherlock Homeboy content strategy
- [12:35] How do you pick the best subreddits to post your content on?
- [14:30] How do you deal with trolls?
- [15:26] How long does Ross wait until re-posting blog content on LinkedIn Pulse as an article?
- [17:40] Common mistakes startups make when it comes to growth
- [20:50] Which are the distribution channels that Ross is excited about?
- [23:26] Why is content distribution so important?
- [26:52] How can B2B brands create middle-to-bottom-of-the-funnel content?
- [32:26] Why is branding important?
- [34:06] How can brands use video to build their brand?
- [36:02] Ross' one piece of advice to marketers
Links
- Ross on Twitter – @TheCoolestCool
- Ross on LinkedIn
- Foundation Marketing
- Hustle and Grind Website
★ Support this podcast ★
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/107
In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection.
Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and creative agency. In this episode, she shares her proven, repeatable formula to create a winning brand strategy that attracts customers effortlessly and increase your customer lifetime value.
In episode 107, you'll learn:
- What is the "Reptilian Brain" and how can brand marketers use that to their advantage
- Flavilla's D.A.C. formula for developing a winning brand that attracts customers effortlessly
- How can you get press without spending a penny on PR?
Sponsor
This episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [03:04] – How did Flavilla become a brand experience futurist and Founder of 3 Colours Rule
- [04:45] – How has the relationship of consumers with brands evolved from beyond products and services to something emotional
- [07:00] – What is the "Reptilian Brain" and how can brand marketers use that to their advantage
- [12:20] – Flavilla's D.A.C. formula for developing a brand that attracts customers effortlessly
- [16:07] – What is Flavilla's Beyond Marketing Approach?
- [22:28] – What are the advantages of building a brand that connects with your target customer?
- [24:29] – How can you get press without spending a penny on PR?
- [27:02] – Flavilla's one piece of advice to marketers
- [29:02] – Where can you find Flavilla's work online?
Links
- Flavilla Fongang on LinkedIn
- Flavilla Fongang on Twitter
- 3 Colours Rule website
★ Support this podcast ★
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/106
No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart.
In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.
In episode 106, you'll learn:
- Why is knowing technical SEO important for ranking content higher in Google?
- What kind of data should you be looking at when doing technical SEO?
- How should marketers prepare themselves for the future of SEO?
- And for fun, what was Mike's stage name as a traveling musician and rapper?
Sponsor
This episode is brought to you by Product-Led Institute. Product-Led Growth is disrupting the way businesses are selling software. It's how companies like Slack, Zoom, and Dropbox have become juggernauts in their industry. Don't get left behind. Apply now to the six-week Product-Led Growth Certification Program. The deadline to apply for the fall cohort is Thursday, September 10th. After that, this won't be back until Spring 2021.
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [05:20] Mike's journey from being a traveling rap artist to starting iPullRank
- [12:24] What is Mike's rap name?
- [13:21] Why is knowing technical SEO important for ranking content higher in Google?
- [15:07] Why did Mike and iPullRank create a movie for MozCon this year?
- [17:10] How to use Natural-Language Generation to automatically generate metadata and content
- [18:40] A case study of how Mike and his team increase organic search traffic by 50% for a client using Natural-Language Generation
- [19:40] What kind of data should you be looking at when doing technical SEO?
- [22:12] A resource that the iPullRank team created for those interested in NLG for Technical SEO
- [23:36] What should people be looking out for in SEO in the future?
- [24:00] How should marketers prepare themselves for the future of SEO?
- [24:56] Mike's one piece of advice to marketers
Links
- Michael King on Twitter
- Runtime: The 3-Ring Circus of Technical SEO – the movie and resources
- iPullRank's website
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/105
With all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats like social media, direct mail, and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats.
One of the types of emails with the highest engagement and open rates is the welcome email. In this episode, Samar Owais, an Email Strategist and Conversion Copywriter, reveals her 22-email sales-generating welcome series for eCommerce brands. I was just as shocked as you are to find out her best-performing welcome email series is 22 emails long. But her campaign has generated over $150k for an eCommerce brand that she worked with.
In episode 105, you'll learn:
- The common email marketing mistakes eCommerce brands make that’s costing them conversions and sales
- The email sequence Samar created for Copyhackers.com
- How to design a cart abandonment email series that’s not creepy
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmt
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [02:40] – Samar’s journey to becoming an email strategist and conversion copywriter
- [08:10] – The difference between writing email conversion copywriting and content for blogs
- [10:14] – The common email marketing mistakes eCommerce brands make that’s costing them conversions and sales.
- [14:02] – How do you create a high-converting, brand-building welcome email series
- [16:25] – What do you do after a welcome series if a subscriber doesn’t make a purchase
- [17:30] – How Samar designs a sales-generating welcome email series that’s 15-22 emails long
- [21:10] – How do you design a cart abandonment email series that’s not creepy
- [24:02] – Instead of offering discounts in your cart abandonment email, Samar suggests doing this thing instead
- [25:40] – Should your emails come from a person or the company?
- [31:30] – The email sequence Samar created for Copyhackers.com
- [34:10] – The difference between copywriting for SaaS and eCommerce
- [38:14] – What Samar thinks about HEY, a new email service from Basecamp
- [40:46] – Samar’s one piece of advice to marketers
Links
- Samar on Twitter
- Samar on LinkedIn
- Samar's Website
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/104
There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch!
In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more.
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmt
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [05:00] – How Khalid started Invesp
- [13:13] – Why shouldn’t marketers rely on tools and tactics?
- [15:40] – Most marketers are talking to customers for user research incorrectly
- [22:00] – Khalid’s Conversion Optimization Process
- [26:10] – How to make sure that you're optimizing for the customer experience and not just for signups
- [32:10] – What is Khalid’s one or two pieces of advice to marketers?
- [33:30] – How can you design and launch better conversion optimization experiments
Links
- Khalid on Twitter
- Khalid on LinkedIn
- Invesp site
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/103
According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines.
The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.
In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.
In episode 103, you'll learn:
- The actual cost of sales-and-marketing misalignment to businesses
- Symptoms of sales-and-marketing misalignment
- The one step that’s often overlooked when aligning the sales and marketing teams
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmt
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [06:55] – Why is it important to have marketing and sales aligned?
- [08:38] – What is the cost of marketing and sales misalignment?
- [11:04] – How do you determine the extent of marketing and sales misalignment in a company?
- [12:58] – Why can you just fix the marketing and sales misalignment with technology?
- [16:07] – The 7 step roadmap to fixing marketing and sales misalignment
- [21:36] – What is the one step that’s often overlooked when aligning the sales and marketing teams?
- [23:01] – How can marketers work better with the sales team?
- [24:22] – How can sales people work better with marketers?
- [25:56] – Does hiring a Chief Revenue Officer to overlook the marketing and sales function fix the marketing-sales misalignment?
Links
- JD2 Consulting
- Jeff Davis on LinkedIn
- The Alignment Podcast
★ Support this podcast ★
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/102
Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business.
In episode 102, you'll learn:
- What is customer marketing and what does it look like at Sprout Social?
- What are the KPIs for Sprout Social's customer marketing team?
- What are some unscalable things they've done to reduce churn?
Sponsor
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support me on Patreon
From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.
Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:
- An ad-free experience of the podcast
- Early access to every new episode before the public release
- Unlimited access to all the growth cheat sheets
- And more…
Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!
Key Discussion Points
- [02:55] Tara's journey to becoming Head of Customer Marketing at Sprout Social
- [06:52] What is customer marketing and where does Tara see it going in the future?
- [09:57] What is the benefit of doing customer research?
- [12:27] What is a customer journey map and how is it useful for customer marketing?
- [16:07] What does the customer marketing team look like at Sprout Social?
- [19:26] What are the success KPIs for Sprout Social's customer marketing team?
- [23:09] How does segmentation fit into customer marketing?
- [27:11] What are unscalable things that Sprout Social's customer marketing team doing to make their customers feel special?
- [33:25] Tara's one piece of advice to customer marketing teams
Links
- Tara on Twitter
- Tara on LinkedIn
- Sprout Social
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/101
Yo! yo! It's your boy Ramli John here. In this episode, I turn the tables and have Anuj Adhija, the VP of Growth at Jamber and previous Director of Analytics of Growthhackers.com, interview me. I share the top three lessons after 100 episodes of Growth Marketing Today.
In episode 101, you'll learn:
- Who is my dream guest
- Three things I’ve learned after 100 episodes of Growth Marketing Today
- My career growth hack using podcasting
- The pros and cons of working in an agency and in-house as a marketer
- How I want to be the “Hitch” of marketing
- The one marketing channel am I really excited about for 2020 and beyond
- How weekly habit I do to keep up-to-date with the latest in marketing
- Why podcasting is the perfect way to network for introverts
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/100
Today is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term "growth hacking" in 2010, there's been a lot of misconception about that term.
Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers as the Director of Engagement and Analytics, but also recently wrote the book Growth Hacking for Dummies. Anuj has mentored and coached many startups on the growth methodology at Harvard Innovation Labs. He's currently the VP of Growth at Jamber. If we can call anyone a growth expert, Anuj is one of them.
In episode 100, you'll learn:
- The difference between traditional marketing and growth hacking
- How to build a growth team from the ground up
- Common mistakes when it comes to growth (and how you can avoid it)
Key Discussion Points
- [02:43] Anuj journey to becoming the author of Growth Hacking for Dummies
- [04:59] The difference between traditional marketing and growth hacking
- [10:31] What do growth teams look like inside companies?
- [15:07] Should every company including D2C eCommerce have a growth team?
- [19:10] Some examples of growth experiments at Jamber, a D2C eCommerce brand
- [21:16] The best tool to manage growth experiments
- [23:25] How to pick a North Star metric
- [29:00] How to build a growth culture in your organization
- [34:21] Common mistakes startups make when it comes to growth
- [36:38] How can you systematize successful growth experiments into the organization
- [40:33] Anuj's advice to companies about growth
Links
- Anuj on LinkedIn
- Anuj on Twitter
- Growth Hacking for Dummies
- Jamber's Website
★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from this episode in a one-page PDF at https://growthtoday.fm/99
One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.
In this episode, I talk to Michael Haynes, a B2B growth consultant, who has developed a three-step B2B framework to help you grow your business sustainably long term and stand out from the competition.
In episode 99, you'll learn:
- How to identify the industries, markets and business customers you should focus on
- How to create products, services, and solutions that business customers want to buy
- How to achieve sustainable, profitable growth
Sponsor For This Episode
This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42
Key Discussion Points
- [02:23] Michael's journey from becoming a B2B customer strategy consultant
- [04:06] The three key activities that businesses need to do to acquire customers sustainably
- [06:52] How can you find a "champion" for your product within a company?
- [09:58] How Michael uses LinkedIn to reach out to prospects
- [14:16] How can companies figure out how to innovate?
- [15:55] Common mistakes founders make when growing their business
- [20:36] Michael shares a case study using the Listen, Innovate, Grow method
- [29:00] Michael's one piece of advice to marketers
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/98
After a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.
In episode 98, you'll learn:
- How HubSpot went from 4.1 million unique monthly visitors to 6.3 million in less than 10 months.
- Why HubSpot only publishes four main buckets of content
- How they approach deleting, merging, and updating old content
Sponsor
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Key Discussion Points
- [02:41] How Aja became the Head of Content SEO at HubSpot
- [04:51] How HubSpot went from 4.1 million unique monthly visitors to 6.3 million in less than 10 months
- [07:32] Why was HubSpot's traffic flat for a year prior to that?
- [09:35] How did they get out of the "content treadmill"?
- [11:37] How does Aja perform keyword research for content?
- [15:55] What are the four main buckets of content that HubSpot publishes and why they only publish content into those buckets?
- [20:27] With Google become more strict with manipulated external links, should companies still guest blog?
- [22:37] Aja shares her thoughts on SEMRush incident with selling guest posts and links
- [27:04] What's HubSpot's process for historical optimization (refreshing old content for search engines)?
- [33:32] How do you increase your chance of getting your content as Google's featured snippet?
Links
- Aja on Twitter
- Aja on LinkedIn
- ajafrost.com
- HubSpot.com
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/97
Whenever I talk to growth leaders on how they onboard users to their product, I’m always fascinated by how often the term “aha” moment comes up. They consistently say they want their users to get to their product’s “aha” moment, the interaction that fills their users with a feeling of delight and reveals the true value of the product to them.
According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&R Block for $537 million.
In episode 99, you'll learn:
- Why is the "Aha" moment not enough to determine if a user is activated?
- How the Wave team designed the onboarding experience
- Why managing up is an important skill for growth teams to have?
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmt
Key Discussion Points
- [02:33] What is Wave?
- [06:48] What are the lessons from Vivek took from working in Growth at Shopify to Wave?
- [12:10] As the first growth hire at Wave, how did Vivek get the buy-in from the executive team?
- [16:55] Why managing up is an important skill for growth teams to have?
- [20:13] What is the number one metric that Vivek and the growth team are accountable to?
- [22:05] Why is the "Aha" moment not enough to determine if a user is activated?
- [28:20] How do you figure out what your First Activation Event (FAE) is?
- [32:43] How does Growth work with the demand gen and product teams?
- [37:37] How the Wave team designed the onboarding experience
- [52:32] Vivek's advice to growth teams
Links
- Wave's website
- Vivek on LinkedIn
- Vivek on Twitter
★ Support this podcast ★
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/96
Let's say your marketing budget has been cut due to COVID-19. What do you do?
With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality.
This week, I have Ruth Zive, the Head of Marketing at Ada, a platform that empowers industry-leading organizations like Telus and UpWork to transform their customer service with AI-powered automation. She shares her tips for what her marketing team is focused on with a reduced marketing budget during this pandemic.
In episode 96, you'll learn:
- What should marketers do with a diminished budget due to COVID-19?
- Tips for marketers who aspire to lead a marketing team one day
- What are skills marketers should be learning right now?
Sponsor
Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM & demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at https://fourtytwo.agency/gmt
Key Discussion Points
- [02:27] How Ruth became Head of Marketing at Ada
- [04:40] Customer experience is often siloed to different departments in a company such as Sales, Customer Success, Marketing, and Support. Why is it important for marketers to approach the customer experience as a whole?
- [07:57] What are things companies can do to make sure that their customer experience is consistent across the company?
- [12:34] Why is copywriting the most important marketing skill?
- [13:39] How can marketers improve their copywriting skills?
- [15:32] Other skills marketers should be learning right now
- [17:15] What should marketers do with a diminished budget due to COVID-19?
- [24:23] Ruth's advice to marketers who aspire to lead a marketing team one day
Links
- Ada
- Ruth on LinkedIn
- Ruth on Twitter – @rzive
★ Support this podcast ★
Download the actionable tips and notes from the latest podcast episode in a one-page PDF for free at https://growthtoday.fm/95
If you've turned on the news lately, you'd know that people have been taking a stand on racial injustice and police violence. Major companies like Nike, Twitter, and Citigroup have spoken out and aligned themselves with the Black Lives Matter movement. But, some have called out brands for their canned response.
Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice."
How can brands respond to #BlackLivesMatter without facing a backlash from customers? Today, I have Michael B. Jordan, an Atlanta-based writer, and editor whose work has been published at The Wall Street Journal, Playboy, Rolling Stone, Thrillist, and more.
In episode 95, you'll learn:
- How your company can respond to #BlackLivesMatter without facing a backlash from customers.
- Tips to improve your writing from someone whose work has been published in The Wall Street Journal, Playboy, Rolling Stone, and more.
- A simple tip to cure writer's block.
Key Discussion Points
- [03:07] Mike's journey to becoming a content professional that's been featured on Wallstreet Journal, Rolling Stones, Thrillist, Playboy, and more.
- [05:38] Mike's process for writing compelling content that people want to read.
- [11:04] What's the difference between bad content and remarkable content?
- [13:31] Mike's advice on how brands can respond to Black Lives Matter without a backlash
- [21:57] How do we respond to companies like Bon Appetit and Fodor’s Travel that are caught under-paying Black editors and on-screen personalities?
- [28:21] Mike's two pieces of advice to young marketers
Links
- Mike Jordan on Twitter
- http://www.mikejordanonline.com/
- Canopy Atlanta – Mike's latest project
- Hypepotamus
★ Support this podcast ★
When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them!
In episode 94, you'll learn:
- How product-led growth can help traditional sales teams grow the company
- How you can avoid your user onboarding from becoming over-bloated
- The 6 onboarding mistakes you should avoid and how to address them
Sponsor For This Episode
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points
- [01:57] What FullStory is and what it’s all about
- [03:14] Her role and responsibilities at FullStory
- [04:27] What FullStory is focusing on right now
- [06:51] How having a conversation can help improve the user experience
- [08:42] How product-led growth can help traditional sales teams grow the company
- [11:57] What onboarding looked like in 2017
- [14:21] Her thoughts on activation emails
- [16:25] Negative changes she has seen in terms of user onboarding
- [17:50] How she was able to prevent onboarding from becoming over bloated
- [19:06] How the sales team qualifies the people they’ll call
- [20:30] The 6 onboarding mistakes product-led businesses should avoid and how to address them
- [25:35] Things she’s excited to experiment with that’s related to user onboarding
- [28:20] Her advice for those who are in charge of user onboarding
- [29:35] Where people can find her
★ Support this podcast ★
Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.
In episode 93, you'll learn:
- How to increase your trial-to-paid conversion by 30% and higher with Aaron’s “Onboarding Email Formula”
- How you can identify the roadblocks that are stopping you from accelerating your growth
- How you can reengage users, who went through your free trial but never upgraded to your paid product.
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points
- 7:23 – Why should companies pay attention to user onboarding?
- 12:24 – How do you help new users reach the desired result quickly and easily
- 17:07 – How to create effective trigger-based onboarding emails
- 22:52 – How to balance the critical parent voice and the nurturing parent voice
- 27:41 – Why founders should be customer experts
- 32:13 – Paid-focused versus benefit-focused welcome emails
- 37:48 – When to use video in your product’s user onboarding
★ Support this podcast ★
As the team at the SaaS commerce platform Paddle has learned, real growth is about entering new markets, and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked on to old ones. In this episode, Ed Fry, Paddle’s growth ops, shares his five-star growth framework that describes how Paddle achieved 2,475% revenue growth.
In episode 92, you'll learn:
- The five-star growth framework that’s helped Paddle grow 2,475% in revenue
- Why businesses need to optimize for being intentional from day one
- How to unlock real growth by expanding your market
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points
- 2:59 – Ed’s career journey
- 4:43 – What does growth as an infrastructure mean?
- 9:59 – Why is Paddle going up-market?
- 11:52 – The five-star growth framework
- 16:19 – How localizing pricing results in growth
- 21:57 – When should businesses start thinking about going international?
- 27:03 – How can a business know which country to expand to next?
- 32:24 – Paddle’s playbook for conferences
- 44:32 – What’s next for paddle?
★ Support this podcast ★
Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.
In episode 91, you'll learn:
- Why the topic cluster model is good for SEO but not always great for the website visitor
- How to create a user-focused content matrix that lets you plan your brand content editorial calendar around both the user and the search results
- The biggest misconceptions when it comes to SEO
This episode is brought to you by 42+ agency, a demand generation and revops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points
- 2:29 – Carolyn Lyden’s career journey
- 5:08 – What is the content cluster SEO model and why it’s broken
- 11:37 – What are the metrics you need to be tracking to measure user engagement?
- 14:08 – How can you increase user engagement on your website?
- 17:57 – When should businesses gate or ungate their content?
- 23:08 – The impact of user-focused SEO
- 28:26 – The biggest misconceptions when it comes to SEO
- 32:24 – Carolyn’s one piece of advice to business owners about SEO
★ Support this podcast ★
Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.
In episode 90, you'll learn:
- Why businesses should be on TikTok?
- How Lauren has created videos on TikTok with millions of views
- How Washington Post is killing it on TikTok
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points
- 3:18 – Lauren Pope’s career journey
- 4:19 – Why is TikTok so popular
- 7:30 – What are some misconceptions about TikTok?
- 10:50 – Which businesses is right for TikTok?
- 14:15 – How can businesses take advantage of TikTok to grow their brand and sell more online?
- 15:31 – TikTok ads
- 22:22 – Should people be worried about their data knowing that TikTok is owned by a company based in China?
★ Support this podcast ★
These last few weeks have been tough for SaaS and DTC operators. What's been most impressive are the communities coming together, whether it's your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Subscription Stimulus Package.
In episode 89, you'll learn:
- Patrick’s advice to SaaS companies who are affected by COVID
- What is ProfitWell’s Subscription Stimulus Package?
- The advantages of having a “pricing committee”
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points
- 2:44 – Patrick’s career journey from working at the U.S. Intelligence Agency to starting ProfitWell
- 6:21 – Based on data from ProfitWell, Patrick shares how COVID-19 has affected the SaaS industry
- 10:40 – Patrick’s advice to SaaS companies who are affected by COVID
- 14:30 – What is ProfitWell’s Subscription Stimulus Package?
- 18:55 – Why Patrick thinks that you should test freemium during uncertain times like this
- 23:13 – Why it’s important to experiment with your pricing
- 25:39 – The advantages of having a “pricing committee”
- 33:05 – Patrick’s final advice to businesses that are affected by COVID
★ Support this podcast ★
Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.
In episode 88, you'll learn:
- How to generate leads for your business in uncertain times like this
- How to get into the mindset of "work" at home
- Why it's important to have a "key man procedure"
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 3:16 – What is Credo?
- 5:33 – The biggest lessons John learned from growing Credo to $1M business
- 7:13 – Based on a recent survey, how is lead generation affected by COVID-19?
- 9:54 – What should businesses be paying attention to at this moment?
- 14:13 – John's tips for working remotely
- 16:40 – John's advice for managers who are now managing a remote team
- 21:54 – Why should business owners have a "key man procedure"?
- 23:43 – John's framework for lead generation in tumultuous times
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How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.
In episode 87, you'll learn:
- What is structured data?
- Why is structured data important for SEO?
- How can your company get started with structured data?
This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet, book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 3:31 – Geoff's story of how he started Huckabuy
- 7:04 – The benefits of SEO for B2B companies
- 12:14 – How can companies get started with SEO?
- 13:59 – Why is structured data important for SEO?
- 19:09 – How Concur grew their organic traffic by 70% in six months
- 21:10 – How can companies get started with implementing structured data
- 28:07 – Geoff's one piece of advice to businesses about SEO
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In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.
Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.
In episode 86, you'll learn:
- Why is it important to build a diverse team that reflects your product's user base
- Practical tips on how to create a parent-friendly workplace
- How to be more proactive with being more welcoming to marginalized groups
This episode is brought to you by 42+ agency, a demand generation and revops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support small businesses at savesmallbusiness.ca
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 9:31 – Amanda's journey to starting The Workaround
- 14:20 – Why a diverse workforce is important for growing teams
- 23:47 – Practical tips to promote diversity and inclusivity
- 29:12 – Tech companies should diversify by making their product teams look like their user base
- 34:50 – Amanda's one piece of advice to founders Tech companies should diversify by making their product teams look like their user base
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In the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem head-on. In this episode, Andrew Michaels, Business Intelligence Manager at HotJar and Host of the Churn.fm podcast, shares lessons he's learned from his experience and discussion with growth marketers from HubSpot, Wistia, Basecamp, and more.
In episode 85, you'll learn:
- Why churn is a big problem for companies and how to identify its symptoms
- How to align different teams to tackle the churn problem
- How retention is often more important than customer acquisition
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 9:05 – How churn affects SaaS companies
- 14:52 – The importance of retention for SaaS comanies
- 19:29 – Why you need to reduce friction and how that impacts churn
- 24:08 – How to improve churn metrics, customer acquisition, and retention
- 29:48 – How to align teams to tackle churn
- 34:25 – Andrew's one piece of advice to marketers
★ Support this podcast ★
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.
In episode 84, you'll learn:
- Using paid social in the five phases of marketing
- How marketing trends have changed over time
- Why customer retention can be more important compared to customer acquisition
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 14:54 – The five phases of marketing
- 19:37 – Why it's important to pay attention to the post-purchase process
- 24:17 – Acquiring new customers versus retaining old ones
- 29:47 – Focus on mobile marketing
- 34:10 – How to personalize content for your audience
- 43:00 – Hudaina's advice to marketers
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When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of course, the follow-up question: “How about product managers? Aren’t they thinking about how to grow adoption of their products too?” In this episode, Connor Bradley, Growth Manager at Jobber, shares exactly what the growth does to adding value to the product, demand gen, customer success, and marketing teams at Jobber.
In episode 82, you'll learn:
- How do you integrate the growth process in the whole company
- How a small growth team can make a big impact in a company with more than 160 employees
- How does the growth team work with product, demand gen, customer success, and marketing teams
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 9:36 – Connor's journey to becoming the Growth Manager at Jobber
- 14:26 – How growth experimentation looks like at Jobber
- 19:47 – How the growth team at Jobber work with other teams
- 34:58 – How other teams can build a growth team
- 29:01 – How to get buy-in from other teams
- 45:51 – Connor's advice to marketers interested in growth
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In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months
In episode 82, you'll learn:
- The importance of direct and personal communication with customers
- How to identify the clog in your sales funnel
- Why in-person connections and conferences are important for partnerships
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 9:31 – Lauren's journey to becoming Head of Marketing at Motivo
- 12:06 – What is Motivo?
- 15:06 – How Lauren identified the clog in Motivo's sales funnel
- 22:08 – Lauren's gameplan for conferences and partnerships with associations
- 29:01 – Lauren's one piece of advice to marketers
★ Support this podcast ★
I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago. One of those tools is Webflow, where designers, coders, and marketers can easily build fully responsive, bespoke websites. In this episode, Bryan Chou, Co-Founder of Webflow, shares the early genesis and growth of Webflow.
In episode 81, you'll learn:
- Bryan's transition from CTO to Head of Growth at Webflow
- How Webflow got their first 1,000 customers
- How Bryant and the growth team created tight feedback loops to accelerate their growth
- An early mistake with Webflow's referral program
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Key Discussion Points
- 9:31 – What Webflow actually is and how it helps people
- 16:06 – How the team at Webflow built and polished their product
- 19:33 – The process they added the interaction feature to Webflow
- 24:08 – How Webflow enabled entrepreneurs to grow their business
- 29:01 – The importance of creating a tight feedback loop
- 34:25 – Why it's important to understand your customer's needs
- 39:29 – How Dell and other enterprise companies are benefiting from Webflow
- 44:03 – Webflow's aim for the future
- 49:58 – Bryant's one piece of advice to marketers and founders
★ Support this podcast ★
How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.
In episode 80, you'll learn:
- How demand gen and growth team work together at Wave
- What is demand gen
- How to identify channels and scale them
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 8:01 – Sarah's career journey
- 13:29 – The core and crux of demand generation
- 18:53 – How do you measure the success of demand gen?
- 24:42 – How demand gen and growth work together
- 29:46 – Deciding between choosing a new channel or optimizing the current one
- 34:56 – What is demand gen?
- 39:32 – Sarah's one piece of advice to marketers
★ Support this podcast ★
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and more to stand out from competitors.
In episode 79, you'll learn:
- Why companies must embrace experiential and word of mouth marketing
- How to unforgettable experiences that capture hearts, minds, and wallets that get people talking
- How to plan and implement successful experiential and word-of-mouth campaigns
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 8:22 – How Saul began his professional career as a comic book writer
- 13:06 – Why building sustained relationships with customers is the best kind of marketing
- 18:13 – How to give people the reason to talk about your product
- 28:08 – Some innovative and risky ventures Saul has tried for his clients
- 33:26 – What Saul thinks about the Peloton ad
- 38:18 – Defining success metrics and goals for business marketing campaigns
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Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like trying to catch lightning in a bottle. Enter Josh Ho, Founder and CEO of ReferralRock, a referral program software. In this episode, he talks about how he started, bootstrapped, and grew ReferralRock.
In episode 78, you'll learn:
- How the company started focusing on SEO – targeting keywords and updating content regularly
- Josh mistake with hiring his first salesperson (and how you can avoid it)
- The importance of increasing your prices
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 8:09 – Josh's journey from software consulting to founding ReferralRock
- 13:16 – How ReferralRock started
- 18:45 – Josh's customer development process
- 23:16 – How ReferralRock gained the first signups and customers
- 28:14 – How the company started focusing on SEO – targeting keywords and updating content regularly
- 38:10 – How the pricing changed with the addition of extra features that customers demanded.
- 43:43 – Josh's one piece of advice to marketers
★ Support this podcast ★
The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.
In episode 77, you'll learn:
- How to run a marketing conference to boost customer engagement
- The success metrics and goals for running conferences
- The importance of diversity and inclusion in high-growth startups
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 7:54 – The importance of face-to-face interaction for employees and customers
- 13:15 – How to organize a successful conference
- 18:58 – The importance of diversity and inclusion in high-growth startups
- 24:58 – CrowdRiff’s plans for 2020
★ Support this podcast ★
Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.
In episode 76, you'll learn:
- The difference between good content and bad content
- How CXL updated old blog posts that resulted in 130% traffic increase to those articles
- How to rank higher in search engines and how to maintain it
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
★ Support this podcast ★
As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a "boring" industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?
Andra Zaharia faced that kind of challenge as she wrote articles in the cybersecurity industry as a senior freelance content marketer. In fact, her article on ransomware ranked number three in the Google search engine resulting in a traffic spike of 800% after the first global ransomware outbreak, WannaCry.
In episode 75, you'll learn:
- What are the habits of high-performing marketers?
- Why do content marketers need to act more like translators?
- How to use emotions and storytelling to write a compelling article even in a boring industry?
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/75
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 5:49 – Andra's career journey
- 23:06 – Habits of a high-performing marketer
- 15:34 – What does it mean for content marketers to be translators
- 36:58 – Why are curiosity and storytelling so important in writing good articles?
- 48:22 – Andra's one piece of advice to content marketers
- 50:57 – Where can people find out more about Andra's work online?
★ Support this podcast ★
70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million dollar budgets in various roles, including Geosign, Achievers, and Shopify as Head of CRO, you'd think that Tiffany Da Silva is the 30 percent who chomps on imposter syndrome for breakfast and rise to the top of the corporate ladder. But, deep down, she feels like a fraud. In this episode, Tiffany shares her own experiences along with the framework and tools she uses every day to crush it and get S@# done.
In episode 74, you'll learn:
- How Tiffany get started in SEO by building an affiliate site for men's razor at 9 years old
- Six ways to crush imposter syndrome and get s@# done
- Why most businesses need more SEO pages and not more blog posts
Tiffany is the creator of FlowJo's growth hacking box, a powerful little box of 100 tested and proven growth hacks for marketers, entrepreneurs, and consultants. If you’re looking for a gift for that marketer, entrepreneur, or consultant, get this cool box. She’s offering 20% off the month of December only for Growth Marketing Today listeners, just in time for the holidays. Go to https://growthtoday.fm/box and use the discount code GROWTHTODAY or find that link in the description
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/73
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 5:27 – Tiffany's career journey from starting an affiliate website at the age of nine to founding FlowJo.co
- 12:22 – What is FlowJo.co and how did that come about?
- 15:34 – What is imposter syndrome?
- 24:36 – How do you crush imposter syndrome?
- 41:00 – Why is it more important to create more SEO pages than blog posts?
- 48:50 – What's on Tiffany's bucket list?
- 51:10 – Tiffany's one piece of advice to founders
- 53:22 – Where can you find out more about Tiffany's work and FlowJo online?
★ Support this podcast ★
How does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we're going to take a deep-dive into the difference between marketing to an enterprise level business or a smaller business or solopreneur. Kasey Bayne shares her experience on how she adapted her marketing strategy when she targeted small businesses and solopreneurs at FreshBooks and enterprise companies at DataTrue as Head of Marketing.
In episode 73, you'll learn:
- What are the similarities and deferences with selling to SMBs versus enterprise?
- How do you adapt your content strategy to different company sizes?
- What are marketing foundations that remain the same when selling to SMBs or enterprise?
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/73
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 2:30 – Kasey's career journey from FreshBooks, Olark, and
- 6:03 – What is DataTrue?
- 9:27 – The differences and similarities with selling to SMBs versus enterprise companies
- 12:16 – What Kasey focused on in the first 100 days as Head of Marketing at DataTrue
- 17:33 – The KPIs that Kasey focused on at DataTrue
- 21:54 – The content type and marketing channel that brought the best-converting SQL
- 31:35 – How Kasey built the community marketing program at FreshBooks
- 38:34 – What does it mean to be data-driven as a marketer?
- 42:11 – Kasey's one piece of advice to marketers
- 44:27 – Where can people find out more about Kasey online
★ Support this podcast ★
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pagemonk, shares with you practical tips to increase the speed of your website by up to 3x.
In episode 72, you'll learn:
- Why is page speed important for SEO and conversion optimization?
- What is critical path rendering and how can it help you speed up your site?
- How the type of font on your website affects page speed?
- Five lightweight ways to improve your page speed
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/70
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 3:43 – The story of how Lukas went from working at Google to founding Pathmonk
- 7:30 – How do you measure page speed?
- 9:50 – Why is page speed important for SEO?
- 11:58 – What is a good page speed?
- 13:56 – What are lightweight things founders and marketers can do to speed up their website?
- 30:07 – How does different browsers load websites?
- 31:42 – The results of implementing all of Lukas' suggestion
- 32:51 – Should you put a video above the fold of a website?
- 34:24 – What is Pathmonk?
- 41:07 – Lukas' one piece of advice to marketers
★ Support this podcast ★
Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.
In episode 71, you'll learn:
- Kaleigh's blogging strategy that directly resulted in more than $10k in revenue
- Big trends in content marketing in 2020 and beyond
- How to get into the "flow" of writing
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/70
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 4:08 – The story of how Kaleigh became a sought after content writer
- 5:36 – What's the difference between writing for eCommerce versus SaaS companies
- 8:20 – Kaleigh's blogging process that gets results
- 9:32 – Information you should have before you start writing
- 11:39 – Why it's important for writers to let ideas marinade
- 13:35 – What's makes a blog article good
- 14:48 – What are some misconceptions people have about blogging and content writing
- 17:23 – A story on one Kaleigh's failure early on her freelancing career
- 19:26 – How Kaleigh's get into the "flow" of writing
- 20:48 – How long are blog articles that perform the best
- 22:40 – Big trends in content marketing in 2020 and beyond
- 25:08 – How to get more exposure for your content
- 26:28 – Kaleigh's one piece of advice for marketers who want to get into freelancing
- 28:26 – Kaleigh's advice for marketers and founders and creating content that gets results
- 29:09 – Where can people find out more about Kaleigh online?
★ Support this podcast ★
When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built technology that enabled companies to A/B test their SEO initiatives with one-line of code. In this episode, Ryan Bednar, Co-Founder and CEO RankScience, shares how their product sits next to your website, making hundreds of experiments to tweak your HTML for improved page rankings.
In episode 70, you'll learn:
- How does A/B testing SEO work?
- How A/B testing increased Coderwall's organic traffic by 57%
- Big mistakes that companies make when it comes to SEO
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at rankscience.com/growthtoday
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/70
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 3:16 – The story of how Ryan co-founded RankScience
- 6:50 – How Ryan's software development background help with doing SEO
- 7:56 – Why one good way to start a company is to start off as a consultant first
- 10:09 – What is RankScience?
- 11:52 – How does A/B testing SEO work?
- 17:56 – How other page attributes can RankScience split test?
- 18:58 – A case study of how RankScience increased Coderwall's organic traffic by 57%
- 22:42 – How RankScience acquired their first customers
- 24:44 – Why do they require people to talk to sales first before trying out RankScience?
- 30:43 – What's their strategy behind their pricing?
- 33:52 – Big mistakes that companies make when it comes to SEO
- 35:25 – Ryan's one piece of advice to founders
- 37:12 – The best piece of advice Ryan got from YCombinator
- 40:27 – How much of Ryan's success is from luck and from hard work?
- 41:47 – Where can people find Ryan and RankScience online?
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Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.
In episode 69, you'll learn:
- What is minimum viable onboarding
- The biggest mistakes companies make when it comes to customer onboarding and how to avoid it
- The fundamentals of customer onboarding
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/69
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 2:38 – Aazar's takeaway from SaaStock 2019
- 4:56 – Aazar's journey to becoming Head of Growth at UserPilot
- 12:35 – Why should founders and marketers care about customer onboarding?
- 21:30 – Big mistakes companies make in customer onboarding
- 25:34 – Examples of companies that have great customer onboarding
- 28:50 – The difference between user activation and customer onboarding
- 32:39 – What is minimum viable onboarding
- 38:44 – How can adding a human touch help with improving customer onboarding
- 48:54 – Aazar's one piece of advice to anyone who aspired to become a Head of Growth of a startup
- 51:09 – Where can you find Aazar and UserPilot online
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In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."
In episode 68, you'll learn:
- Why marketing teams lack clarity, coordination, and efficiency and how to fix it
- The biggest mistake Xenia made when starting and scaling Planable
- How marketing teams can tie content and social media marketing to business results
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/68
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 3:44 – The journey of how Xenia founded Planable.io
- 4:29 – Did owning a digital agency help Xenia create a new startup?
- 6:28 – Lessons from Draper University on failure
- 8:17 – How Xenia and the Planable team initially got their pricing wrong
- 13:04 – How did her new book The Manifesto on Content Marketing Teams come about?
- 14:45 – The three problems with marketing teams – lack of clarity, coordination, and efficiency
- 21:52 – Why it's important to get your marketing processes and workflows in place?
- 23:55 – How can marketing teams get more clarity, coordination, and efficiency?
- 20:08 – How can brands and agencies work more efficiently together?
- 31:33 – How to align social media with business results
- 33:12 – Xenia's advice to founders and marketers
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It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
In episode 67, you'll learn:
- Insights after doing research on 40+ product-led organizations
- Big roadblocks you can avoid when transitioning to product-led
- The main pillars of product-led organizations
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/67
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 3:46 – How did Despina become a product-led growth consultant?
- 5:00 – Actionable insights that Despina found after surveying 40 product-led organizations
- 6:28 – What are unnecessary friction that marketers were adding in the customer journey?
- 10:15 – What should product-led organizations be measuring?
- 11:40 – What are the main pillars for product-led growth
- 14:45 – What should companies be doing when transitioning from sales-led to product-led?
- 16:45 – What are some misconceptions about product-led growth?
- 18:34 – Which organizations are doing a hybrid approach of sales-led and product-led onboarding?
- 20:08 – Should every company have some product-led growth strategy?
- 21:08 – What are best practices for product-led onboarding
- 23:34 – Why implementing product-led needs to be a cross-functional approach
- 23:24 – Despina's one advice to organizations who are trying to be more product-led
- 26:34 – Where can people find Despina's work online?
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Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and have taught thousands of business owners to create systems that make referral a predictable source of new leads.
In episode 66, you'll learn:
- How do you create systems so that referral is a predictable source of new leads?
- How can freelancers get their first client if you don't have a portfolio?
- Why you should focus on a niche
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/66
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 4:25 – How did Jason get to helping out freelancers grow their consulting businesses
- 16:35 – How can freelancers get their first client if you don't have a portfolio?
- 23:12 – Why should freelancers focus on a niche?
- 18:18 – How do you create systems so that referral is a predictable source of new leads?
- 30:29 – How do you incentivize current customers to refer you?
- 32:00 – When are the best moments in a customer journey to ask for a referral?
- 36:30 – How has Jason's podcast help with his business?
- 42:42 – Jason's one piece of advice to business owners
- 44:45 – Where can you find Jason online?
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Rand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
In episode 65, you'll learn:
- Why Google isn’t just a search engine anymore — it’s one of your competitors
- What marketers should do with recent Google algorithm updates
- The mistakes Rand made in growing Moz and how he's avoiding those in building SparkToro
- Why marketing flywheels > growth hacks
Get the free growth cheat sheet with all the actionable growth tips from this episode at https://growthtoday.fm/65
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 2:40 – Rapid fire questions for Rand: coffee vs. tea, beer vs. wine, Settler's of Catan vs. Dungeons and Dragons
- 4:20 – What's the thing that gets Rand excited to wake up Monday morning?
- 14:08 – What is the big vision Rand has for the world with SparkToro?
- 15:52 – In the book, Rand talks about how at one point in Moz, he hated being a CEO. Does he love being a CEO the second time around?
- 17:25 – How is Rand making sure that he doesn't make the same mistake with SparkToro that he did with scaling Moz?
- 21:40 – What is SparkToro?
- 27:15 – How did Rand and Chase build SparkToro's MVP?
- 30:02 – Who are SparkToro's best customers
- 40:05 – Why are marketing flywheels more important than growth hacks?
- 40:16 – Why is transparency so important to Rand?
- 41:46 – What's the balance with being transparent and being too transparent that it becomes a burden for the organization?
- 43:18 – Why should people care about the sketchy things that Google is doing?
- 48:10 – Where can people find out more about SparkToro and Rand Fiskin
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Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHackers.
Get the free growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/64
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 3:40 – How Jen became a conversion
- 6:35 – Why do marketers get buyer's personas so wrong
- 12:44 – How can marketers better understand their customers motivation, pain points, hesitations, and triggers?
- 18:18 – How do you decide between surveys, customer interviews, or pop-up questions when doing user research?
- 21:52 – Good questions to ask when sending out surveys
- 30:30 – How do you find the balance between talking about features and benefits?
- 36:12 – Jen's process for turning research and insights into website copy that converts
- 39:42 – How do you user research if you don't have any users?
- 42:32 – Jen's one piece of advice to marketers and founders who are looking to improve their website's conversion
- 43:50 – Where can people find out more about Jen?
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Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.
In episode 63, you'll learn:
- Hiten's billion dollar mistake with KISSMetrics and how you can avoid it
- Hiten's mental models in helping him build successful products
- As a startup investor, advisor and serial entrepreneur, Hiten shares his one piece of advice for founders
Get the free growth cheat sheet with all the actionable growth tips from this episode at https://growthtoday.fm/63
This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at https://fourtytwo.agency/gmt
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at https://patreon.com/growthtoday
Show Notes
- 2:40 – Rapid fire questions for Hiten: Marvel vs. DC, Nintendo vs. Genesis, Dark mode vs. regular mode, coffee vs. tea
- 4:04 – Hiten's journey to cofounding Crazy Egg, Kiss Metrics and FYI
- 8:34 – Why did Hiten's dad tell him to become an entrepreneur and not a doctor
- 10:22 – Does it get easier starting a second and third company?
- 11:15 – Hiten's mental models that's helped him launch 10+ businesses
- 10:22 – Does it get easier starting a second and third company?
- 13:19 – In a freemium business model, which features should be free and which ones should be paid?
- 14:52 – When building an MVP, what's too "minimum" and what's too extravagant?
- 17:30 – How do you figure out who your best customers are?
- 21:25 – How did Hiten figure out FYI's pricing?
- 24:10 – How does FYI onboard users?
- 24:50 – How is Hiten acquiring their first 1,000 customers for FYI?
- 27:26 – How should SaaS companies treat competitors?
- 27:26 – What is Hiten's billion dollar mistake and how can you avoid it?
- 32:44 – What is Hiten's one advice to founders?
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This episode is brought to you by 42 Agency, a demand generation and ops agency. Get a free road mapping session to building a predictable revenue pipeline at https://fourtytwo.agency/gmt
You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.
In episode 62, you'll learn:
- How and why Superside completely re-hauled their pricing model from pay-as-you-go to a subscription-based pricing
- How to avoid screwing up a re-branding of a company
- What roles you should hire for on your team
Get the growth cheat sheet with actionable tips from this episode at https://growthtoday.fm/62
Sponsor this show to get an ad-free experience, early-access to episodes, access to a private Slack group and more at https://patreon.com/growthtoday
Show Notes
- 3:45 – Amrita's experience so far as VP of Marketing at Superside.com
- 6:10 – Amrita's career journey from becoming a marketing specialist to becoming VP of Marketing at Superside.com
- 9:14 – How Amrita became the VP of Demand Generation at Top Hat
- 12:00 – How do you handle the tension between sales and marketing
- 16:24 – What is Superside?
- 19:00 – What did Amrita do at Day 1 as VP of Marketing at Superside?
- 24:40 – Some of the surprising things Amrita learned after talking to their customers
- 27:30 – Who are the best customers of Superside?
- 29:25 – The story behind why Konsus.com became Superside.com
- 35:40 – How did they make sure that the re-branding to Superside did not fail
- 40:56 – Why did Superside completely rehauled their pricing model from pay-as-you-go to subscription-based
- 44:00 – Why it's important to know who your best-fit customers are
- 46:04 – How the Superside team priced their tiers from $1k to $15k per month
- 47:47 – Amrita's thought process when it comes to metrics and measuring success
- 54:03 – What are leading and lagging indicators for Superside?
- 57:20 – One surprising thing they've learned about their customers
- 59:22 – Why for B2B SaaS, one thing most marketers and founders regret hiring too late is hiring great analytics or marketing ops person
- 1:01:18 – One surprising thing they've learned about their customers
- 1:04:30 – Why is lead gen NOT demand generation
- 1:05:38 – What is Amrita's one piece of advice to any marketers who aspire to become a VP of Marketing someday
- 1:07:31 – Where can you find Amrita and Superside online?
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Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email specialist Stephanie Knapp shares her best practices based on 16 full email series breakdowns consisting of over 153 emails
In episode 61, you'll learn:
- Insights and best practices from onboarding emails across top SaaS companies (Shopify, Monday, MailChimp, FreshBooks, Gusto, etc)
- Why onboarding emails are important, how to approach them, and how to strategize the series for the biggest impact
- What makes great onboarding email subject lines, copy, and design
You can get the show notes and growth cheat sheet from this episode at https://growthtoday.fm/61
Support this podcast on Patreon at https://patreon.com/growthtoday
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Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes his three-step process for crafting social proof that increases conversion by up 2% to 10%.
In episode 60, you'll learn:
- Choose the right source of social proof for each step of your funnel
- Craft the perfect social proof content that converts
- Get buy-in from your customers and teach your team how to continue the success
Get the growth cheat sheets for this episode at https://growthtoday.fm/60
Support this podcast on Patreon at https://patreon.com/growthtoday
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Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work generated $27,000 in new revenue to leads that came from the content she helped us write.
Get the growth cheat sheet, tweetable quotes and full show notes for this episode at https://growthtoday.fm/59.
Support this podcast on Patreon at https://patreon.com/growthtoday
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If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more meaningful work done in a world full of so many distractions? From the ping of Slack or notifications that you just got mail, inborn tendencies ensure that we’ll always struggle with distraction. However, when you become Indistractable, your attention and your life become your own to focus on tasks to help achieve that next growth milestone.
Get the full show notes and growth cheat sheets at https://growthtoday.fm/58
Support this podcast on Patreon for as little as $2 per episode at https://patreon.com/growthtoday
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SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and Co-Founder of SearchLeeds, what you need to focus on to win with SEO is to just give searchers the best customer experience overall. In this episode, Stephen discusses a customer-centric approach to SEO strategy.
Why take notes when you can steal my notes from this podcast episode? Get the growth cheat sheet, the "coles notes" of this episode, for free at https://growthtoday.fm/57
Please support me on Patreon for as little as $2 per episode at https://patreon.com/growthtoday
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It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage's monthly organic blog visits 0 to 400k monthly organic blog visits.
Get the value-packed growth cheat sheet from this episode at https://growthtoday.fm/56. Why take notes from this episode when you can steal mine?
Support this podcast on Patreon for as little as $2 per episode at https://patreon.com/growthtoday
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Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and effective marketing campaigns.
Get the 3-page growth cheat sheet from this episode at https://growthtoday.fm/55. Why take notes when you can steal my detailed notes?
Support this podcast on Patreon for as little as $2 per episode at https://patreon.com/growthtoday
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During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. Juliana is currently the Head of Marketing at Clearbanc, a fintech startup that offers online brands affordable growth capital so they can scale their marketing campaigns and inventory. Get the value-packed growth cheat sheet from this episode at https://growthtoday.fm/54. Support this podcast on Patreon at https://patreon.com/growthtoday
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Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and more. Get the growth cheat sheet from this episode at https://growthtoday.fm/53. Why take notes when you can steal my notes from this episode? Support me on Patreon for as little as $2 per episode at https://patreon.com/growthtoday
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SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's playbook for optimizing content for SEO. Get the tweetable quotes and more from this episode at https://growthtoday.fm/52
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Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduces churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. In episode 51, Val shares two of her BIGGEST pet peeves when it comes to onboarding emails you should avoid, Val's "Dinner Party Strategy" for high-converting onboarding emails and three retention strategies that helps grow MRR. Steal my notes and growth cheat sheet from this episode at https://growthtoday.fm/51. Support this podcast on Patreon at https://patreon.com/growthtoday
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Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is better for ranking on Google and how she got her first client as a freelancer (and how you can too). Download the growth cheat sheet with actionable growth tips to ranking #1 on Google at https://growthtoday.fm/50. Be one of the first 20 Patreon supporter of this podcast and get special exclusive access at 80% the full price at https://patreon.com/growthtoday.
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Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key actionable takeaways and more from this episode at https://growthtoday.fm/49
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HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh's exact step-by-step copywriting process that he uses for A-list SaaS companies, why Josh actually doesn't "love" copywriting even though he's so good at it and one tip that can turn your copy from good to amazing. Get the growth cheat sheet with all the actionable tips from this episode at https://growthtoday.fm/48
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The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly what Daryna did to acquire OpenPhone's first 1,000 paying customers without spending a single dollar on ads and the best advice Paul Graham gave to Daryna her the OpenPhone team during their time at YCombinator. Get the one-page cheat sheet of actionable growth tips, tweetable quotes and key takeaways from this episode at https://growthtoday.fm/047
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What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos to double Baremetrics trial-to-paid conversions, why ARPU is one of the most important growth levers for SaaS and Corey's bottom-up approach to growth. Download a one-page cheat sheet packed with actionable growth tips from this episode at https://growthtoday.fm/046. Only available for the next 5 days.
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LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company's brand so it stays top-of-mind to your potential buyers? Gaetano DiNardi, Director of Demand Generation at Nextiva, has figured out a way to build a following and get hundreds and thousands of impressions on his posts. In this episode, Gaetano discusses the 5 types of content that have a higher chance of going viral on Linkedin, the best way to structure your LinkedIn post and how to turn the viral content into inbound leads. To get the free show notes, three key actionable takeaways, tweetable quotes and more from this episode go to https://growthtoday.fm/045
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SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and identify untapped growth opportunities. In episode GMT044, Katelyn reveals her step-by-step process in helping companies identify their best customers and trigger them to buy more. For the show notes, key takeaways, tweetable quotes from Katelyn and other valuable resources, go to https://growthtoday.fm/044
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Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed "microsite 2.0". Kevin has worked for companies such as eBay, Pinterest, Atlassian, and G2 acquire more than +100M users using SEO. In this episode, we talk about something Kevin dubs as "microsite 2.0" strategy that doubled the organic traffic from 4M to 8M at Atlassian. We also talk about a link building strategy that Kevin called "account-based link building." Finally, we talk about big shifts in SEO in 2020 and beyond. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthtoday.fm/043
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Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early employee, she built a team which surpassed targets and more than doubled acquisition in its 2nd year. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthtoday.fm/042
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The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthmarketing.today/041
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How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings with being part of Y-Combinator and the challenges of growing a startup in Brazil. For show notes from this episodes, my key takeaways and other goodies, go to https://growthmarketing.today/040
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April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a market positioning problem. They don’t really know the value their product is giving to the right target audience. April goes through her methodology in helping companies from startups to 40 billion dollar company just do that. For the show notes, tweetable quotes from April (there are so many!) and other goodies, go to https://growthmarketing.today/039
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From professional poker player to SEO and Paid Acquisition manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped me become the marketer he is today. Prior to Drift, he was the Senior Growth Marketing Manager at AvidXchange, Senior Inbound Marketing Professional at Hubspot. For the show notes, tweetable quotes from Bill and other goodies, go to https://growthmarketing.today/038
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For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth consultant and upcoming author of the book Product-Led Growth, shares his secrets to doing just that. Learn why product-qualified leads are so much more “qualified” than marketing-qualified leads, how to increase your freemium or free trial conversion and why are some big mistakes marketers make when implementing product-led growth. For this episode's show notes, tweetable quotes and goodies, go to https://growthmarketing.today/037
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Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including doubling the conversion rate of Hubspot. As a sign of how funny and great Joel’s copy is, check out his twitter bio - Pray for your competitors: after you hire me, they’ll need it. For the show notes, tweetable quotes from Joel and more, go to https://growthmarketing.today/036.
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Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she's able to increase her client's conversion rates by 10X or even 20X over and over again. It’s a methodology that taps into your customer’s most inner emotional needs and cater to them in your design. For the show notes, tweetable quotes from Talia and more, go to https://growthmarketing.today/035.
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Kristian Borghesan, Marketing Manager at Planswell and Co-Founder at Bruha, talks all about growing an event ticketing startup, why often the best growth marketers are entrepreneurial and 3 growth experiments that the Bruha team ran that resulted in the greatest lift. For the full show notes, tweetable quotes from Kristian and other goodies, go to https://growthmarketing.today/034
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Asia Matos of Demand Maven quit her day job completely cold turkey last year and started Demand Maven, which partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers. For the full show notes, tweetable quotes from Asia and other goodies from this episode, go to https://growthmarketing.today/033
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In this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? For the show notes, go to https://growthmarketing.today/032
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In this episode of Growth Marketing Today, I explain where I've been in the last three and half months since the last episode – hint: I got married :).
I also review my stats and explain three ways this podcast has helped me close over $43,000 worth of contract as a digital marketing educator and consultant in 7 months.
Finally, I talk about lessons I've learned from this podcast.
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Jaxson Khan, Director of Marketing at Nudge.ai serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. In this episode, learn how you can use AI to grow your company and how important relationship strength is for your business strength.
For quotes and episode outline of this episode, go to https://growthmarketing.today/030 What You'll Learn in This Episode
- Nudge.ai's Most Connected Lists
- How they gather data
- How to do an effective Product Hunt launch with a focus on relationships, community, and network intelligence
- The future of AI and how it’ll affect marketers
About Jaxson Khan Jaxson is Director of Marketing at Nudge.ai, a relationship intelligence platform. In the community, Jaxson serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. Previously, Jaxson founded Young Diplomats of Canada, an NGO that engages with the United Nations, World Bank, and G20. He also served on advisory boards with AstraZeneca and The Globe and Mail and was elected to the Peel District School Board. Jaxson is a published author and speaker on technology, education, and policy, including the International Economic Development Council Journal. Jaxson graduated from Western University as a 3M National Student Fellow and one of Canada's Top 20 Under 20.
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I just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach.
But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major companies are making chat bots a big part of their marketing and sales strategy. PS. You may have heard Facebook temporarily paused new chatbots on their platform. I asked Andrew about that, too. I think you’ll want to hear what he had to say.
It's one of my best interviews to date.
Andrew has created a bot just for this podcast. Check it out at botacademy.com/growthmarketing
For quotes and episode outline of this episode, go to https://growthmarketing.today/029 3 Reasons To Check Out This Episode
- He explains what the heck a chat bot is. And if you already know what it is, you’ll still discover some interesting (and profitable) uses for chat bots
- Andrew invested in chat bot companies early on. He’ll reveal what he saw in chat bots that lots of other people missed
- You’ll see the incredible response rates you can get with chat bots. Andrew is a numbers guy, and he shared the cold, hard data
About Andrew Warner Andrew Warner is an internet, startup entrepreneur. In his 20s, he used credit cards and ingenuity to create a $30+ mil / year (in sales) internet business with his younger brother. He then created Mixergy to help ambitious people who love business as much as he does learn from a mix of experienced mentors. Andrew does that through interviews where founders tell their stories and courses where they teach a solution to issues that can cripple founders.On Mixergy, he invites proven entrepreneurs to teach how they built their startups. The entrepreneurs who've helped me out by appearing on Mixergy include the founders of Wikipedia, Groupon, LivingSocial, LinkedIn, and over 600 others.
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Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing copy.
For quotes and episode outline of this episode, go to https://growthmarketing.today/028 What You'll Learn in This Episode
- Rob's copywriting process
- What UX copywriting is
- Why most traditional ad's copy are failing
- How Rob uses Reddit to do user research when writing copy
- His top tips to get better at writing remarkable content
About Rob Mann Over the better part of the past decade, Rob Mann has gotten to work with some awesome agencies and companies, creating copy and content for everything from tech products and corporate websites to ad campaigns and social channels. He's created content for brands such as Uber, Toyota, Johnson & Johnson, Budweiser, Twitter, Toronto Tourism and Public Mobile. He is currently a UX copywriter at Manulife. Prior that, he was the former Head of Community at Crew Labs.
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As a growth marketer, data is king. But, there's so much data everywhere! How do you make sure you don't drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada, Microsoft and Financial Times, gives fresh perspective on forming a data-driven growth strategy. In this episode, learn Nick's process for gathering and developing actionable insights from data, why curiosity is the most important thing when interpreting data and why more data might actually be a bad thing.
For quotes and episode outline of this episode, go to https://growthmarketing.today/027 What You'll Learn in This Episode
- Nick's process on gathering and developing actionable insights from data
- Why curiosity is so important when interpreting data
- Why more data may not be the solution for your business or startup
- How AI and machine learning is changing the game for data analysis
About Nick Drew Nick Drew has been a researcher for more than fifteen years and a research client for ten. After working at the Financial Times and Microsoft, he spent several years as Head of Research for Yahoo across Canada and Latin America, developing and managing a program of award-winning research from small tactical projects to large-scale thought leadership initiatives.He later set up the Research and Analytics function for FleishmanHillard Canada, helping the company to incorporate research and data into its ways of working, and supporting a wide range of clients across the public and private sectors in their research and insights needs.Nick’s interspersed his career with time working for agencies ranging from large multinationals to small boutique shops. But it’s the time he spent working as a research client that he really found a passion for the art of taking business challenges and turning them into questionnaires, and transforming data and qual transcripts into meaningful outcomes for marketers, sales folks and C-Suite leadership.
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Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL's monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups.
For quotes and episode outline of this episode, go to https://growthmarketing.today/026 What You'll Learn in This Episode
- How Alex grew ConversionXL's monthly blog visitors from 125K to 250K
- The content promotion strategy he used at ConversionXL
- The growth process at HubSpot
- How Alex does SEO at HubSpot
About Alex Birkett Alex Birkett is a Growth Marketing Manager at HubSpot where he focuses specifically on freemium acquisition strategy. In the past, he's been a startup growth guy at ConversionXL, and before that, at LawnStarter.Alex's main strengths and focuses are in growth strategy, data analysis, experimentation design, and search engine optimization. He's dabbled in most marketing channels, though. Generally, Alex is quite "T-Shaped" (to use industry jargon), which his deep focus areas being CRO, SEO, and content.He writes over at iamalexbirkett.com. Come say hi.
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Ever thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They've recently raised $9M in Series A funding to fuel their platform's expansion with AI. Learn why you should consider running an influencer marketing campaign, how to run a successful campaign and how to measure the success of that campaign.
For quotes and episode outline of this episode, go to https://growthmarketing.today/025 What You'll Learn in This Episode
- How has marketing in tech changed in the last 5-10 years
- The history and impact of influencer marketing
- One winning influencer campaign they ran in an unsexy industry (hint: it's the financial/bank field)
- What #Paid's marketing team looks like
- How to run a successful influencer marketing campaign
- How to measure the success of influencer marketing campaigns
- Tips for recent marketing grads on how to get their first job
About Richard Wong Richard Wong is a Toronto-based marketing leader who is currently the head of marketing at #paid having previously worked at Google, Johnson & Johnson, Procter & Gamble.His work has been featured in AdWeek, DigiDay, Media in Canada, Strategy Magazine, the American Marketing Association (AMA) blog, DX3, and other publications.He also teaches the digital marketing classes at tech schools—Brainstation, RED Academy, and Camp Tech.
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We're back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the acquisition of Tilt.com's by AirBnb and Sarah's tips for doing growth experiments. She also shares her tips for anyone trying to get into growth marketing.
For quotes and episode outline of this episode, go to https://growthmarketing.today/024 What You'll Learn in This Episode
- The northstar metric that the Tilt.com growth team looked at
- The fastest way to grow (hint: it’s not a spray and pray approach)
- The story behind the acquisition of Tilt.com by AirBnb
- An experiment that really worked well for Tilt.com
- Sarah’s tips for growth teams who are doing experiments
- Tips for anyone trying to get into growth marketing
About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen's, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.
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Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both Toronto and Silicon Valley. In this episode, Sarah shares the growth process at Tilt (before they got acquired by AirBnb), what she looks for when hiring for a growth team and how to get users addicted to your app.
For quotes and episode outline of this episode, go to https://growthmarketing.today/023 What You'll Learn in This Episode
- Sarah’s career progression (hint: she didn’t start in growth or marketing.. ahem MTV).
- The growth process at Tilt before they got acquired by AirBnb.
- What Sarah looks for in hiring growth marketers (hint: it’s not sexy resume!)
- How to hire for your #growth team
- How you get users addicted to your app
About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen's, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.
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We're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years.
For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE
- How is HubSpot’s global growth team structured (hint: it’s not by product!)
- How they make sure each of their growth teams are aligned in goals
- What Kieran looks for in marketers when hiring
- His biggest lessons as a leader of a global growth team
- Where he sees marketing going in 5 to 10 years
- His advice for those trying to get into growth marketing
ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic. Kieran is currently the VP of Growth at HubSpot where he is responsible for acquisition of free users, monetization of those freemium funnels and optimization of our global web strategy.Outside of that role, Kieran advises startups on all things growth.
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Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018.
For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE
- What the global growth team look like at HubSpot
- Tactics HubSpot uses to activate free users into paid users
- The difference between “safe bets” and “big swings” experiments
- Incremental and disruptive growth experiments at HubSpot this year (2018)
ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic. Kieran is currently the VP of Growth at HubSpot where he is responsible for acquisition of free users, monetization of those freemium funnels and optimization of our global web strategy.Outside of that role, Kieran advises startups on all things growth.
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Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide's 5-step process to exploring and scaling new marketing channels. You'll also learn what Alyssa looks for when hiring for her team (hint: it's not experience or a great resume!).
For quotes and episode outline of this episode, go to https://growthmarketing.today/020 WHAT YOU'LL LEARN FROM THIS EPISODE
- Why she values and only hires marketers who have an entrepreneurial mindset
- As marketers, how to find the balance between hustling and high-impact activities
- CareGuide's 5-step process to smoke test, automate and scale user acquisition channels
- How Alyssa hires for their marketing team
ABOUT ALYSSA ATKINS Alyssa Atkins is the VP of Marketing and early employee at CareGuide, which owns vertically focused marketplaces for everyday care services, such as CanadianNanny.ca, Housekeeper.com, Sitter.com, and 20 or so others. She takes a data-driven approach to discovering, automating, and scaling profitable marketing channels. Her strengths lay in hiring, scaling marketing channels, and analytics. Alyssa has basic proficiency in HTML, CSS, and SQL.
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Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more personalized messaging.
For quotes and episode outline of this episode, go to https://growthmarketing.today/019
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Learn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF, Silicon Valley's largest community of marketers & founders (over 16,000 members). You’ll also learn from Hailey how she does product marketing and how you can stand out as a marketers.
For quotes and episode outline of this episode, go to https://growthmarketing.today/018
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Find out what it takes to build a holistic user journey in this episode of Growth Marketing Today. Ray Kanani, Director of User Experience Transformation at Intelex, shares why he used a comic book format to communicate the whole user journey of a company. This is something he got from the AirBnb’s UX team. Every marketer, designer and product people focused on UX growth can learn a thing or two (and even more!) from Ray.
For quotes and episode outline of this episode, go to https://growthmarketing.today/017
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Named as one of "12 Innovative Founders To Watch And Learn From" by Forbes Magazines, Josh Fechter is one of the people who popularized the genre of poetic LinkedIn posts. Josh manages Bad Ass Marketers and Founders (BAMF), one of the biggest and most active Facebook groups, which gave him the opportunity to meet the Zuckerberg himself! In this episode, learn how Josh started and grew the BAMF community from 0 to 15,000 members.
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Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.
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Learn copywriting secrets (backed by psychology) that tripled HubSpot Sales revenue from Scott Tousley, the Head of User Acquisition of HubSpot Customer Hub. In this episode, you’ll also get Scott’s tips on the quickest way to become a T-shaped marketer and the top mistakes marketers make when it comes with email marketing.
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In today’s episode, we chat with Ethan Garr, VP Product for TelTech Systems. Ethan discusses how he kick-started the growth process at his company. Find out why you need a cheerleader for the growth process in your company. You’ll also learn how to structure your growth team and how to run the growth process.
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In today’s episode, we talk with Rokham Fard, founder at PsychologyCompass.com. Rokham shares with Growth Marketing Today his growth secrets to how he started and built one of Canada’s 50 fastest growing tech startups at TheRedPin.com, and grew the team from zero to 150 strong. In this episode, learn why it’s more important to fall in love with the process rather than the results, how to improve your focus by up to 67% with this one productivity hack and the one thing that Rokham looks for when hiring marketers.
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In today’s episode, we have Bennett Fitzgibbon, the former director of marketing at Turnstyle Solutions before it was acquired by Yelp. He helped facilitate growth using a marketing strategy that focused primarily on nurturing and lead generation. The University of Calgary graduate was also marketing manager at Yelp WiFi for 4 months. Currently, he is the digital marketing manager at Microdea Inc.
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In today’s episode, we talked to Desmond Choi, the head of growth at Diamond. Diamond is an enterprise search engine that can optimize employee workflow. The University of Waterloo graduate is also the VP of operations for Mappedin and the CEO of SparkGig, a community driven marketplace for those who would like to list, discover, and book live performances. Listen in as Desmond shares valuable tips and insights on scheduling meetings with executives, other growth marketing strategies aside from sending e-mails, the entrepreneurial mind-set, and many more.
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Peter Sum, Growth Manager at OpenCare, shares his top growth tips. OpenCare is a startup focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. Learn from Peter the secret on why the OpenCare team spent $10K on customer surveys, the framework he uses to get actionable insights from tremendous data and why it’s important find the balance with creative and data-driven side of marketing.
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In this episode, we talked with Turgut Jabbarli, the Head of Growth at DeepPixel. DeepPiXEL Inc. delivers solutions to corporations looking to add an AI based customer service assistant to their products, services or engagement channels. Turgut has a math and business degree in the University of Waterloo and had worked with Blackberry and also as a Junior Data Scientist in InMoment. Learn from Turgut about growth hacking, growth marketing culture, and a lot more.
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In this episode, we talked with Kent Fenwick, the Head of Growth at Hubba. Hubba is the largest network of brands, buyers, distributors, and influencers. Kent is one of those who can do marketing and write code at the same time. Learn from Kent how to win with data advertising, how being able to code can really change the marketing game, what is the biggest problem that companies and marketers make, and a lot more.
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In this episode, we talked with David Lau of SnapTravel. David Lau thrives in the startup world. He is currently part of the growth team at a startup called SnapTravel – a booking startup that helps travelers find great hotel deals over Facebook Messenger and SMS. In July 2016, SnapTravel raised $1.2 million in its Seed round. Since then, they’ve been seeing rapid growth and hope to become every traveler’s go-to booking service. Learn about David’s journey today!
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In this episode, we talked with Cristian Contreras, the Head of Growth at HeyOrca and he is also one of the organizers of Growth Hackers meet-up in Toronto. Learn the meaning of growth, the difference between incremental experiments and disruptive growth experiments, and his predictive model as Cristian shares his knowledge and a lot more.
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In this episode, we talked with David Hurley, the head of growth at Planswell. This show is jampacked with various topics that will give you an idea on how growth works and how certain learnings and turns in life could help develop your overall growth process!
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In this episode, Rhamli interviewed Sylvia NG. Sylvia Ng is the VP of Growth and Analytics at 500px. A lot of people look up to Sylvia for her knowledge and experiences with growth process, growth hacks, frameworks, start-up and a lot more. Learn about the different skills and attitudes needed as a growth marketer, importance of failures, and culture through Sylvia’s journey.
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When you grow yourself, you grow your business. In this episode, Ramli chats with Elan Marko. He is the founder and growth at Business Basecamp and has become a growth marketer for a lot of startups, helping entrepreneurs push themselves forward through being uncomfortable. Learn about his story and how this unique way to grow your business could possibly be the next big thing for you!
“I would market really hard to a few people and go real deep with those people.”- Elan Marko
About Elan Elan Marko has rockclimbed over 280,000 vertical feet, and lives for adventure. By day he's addicted to learning, innovating, and growing ideas from seeds to trees. On a mission to elevate entrepeneurs to achieve their potential to impact the world. He works with heart centered entrepreneurs and help them grow revenue through business consulting and group business programs. You'll find him spending his free time connecting with great minds, brainstorming the next big idea, and getting fired up to push boundaries of what's possible.
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In this pilot episode, I interview John from Obie.ai. Learn his journey on how he became the head of growth at Obie.ai. Discover as well what a growth marketer is, how growth experimentation works, and many more. Don’t miss this episode.
“Small activities can make big impacts.”- John Kyeremeh
About John John is passionate about helping companies scale from product market fit. His core specialties are in customer acquisition, data analysis, designing and running experiments and creating processes within companies to scale. John's life long dream is to help companies with this traction goal. His startup experience started as the first official full-time Business Development Representative (BDR) at Vidyard (YC Company - has over a 300M valuation & joined early - under 18 employee), where he helped craft the sales process that is being used today. There, he fell in love with marketing. He's currently the head of growth at Obie.ai (500 Startups Batch 20).
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My name is Ramli John, the founder, producer, and host of this show. My mission is to help marketers, founders, and consultants gain a competitive edge by learning the proven step-by-step marketing strategies from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, Val Geisler, and more! I also share a little bit about who I am and why I'm excited about learning more about marketing. If you also want to know more about marketing from today's experts, subscribe now.
Go to https://growthtoday.fm to download the FREE growth cheat sheet with actionable tips from the latest episode.
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