The Scott Howard Genuine ScLoHo Media and Marketing Podcast: Recent Episodes
WOWO / Federated Media
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
Yes, it does. Here's why you should pay attention.
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Why is is challenging to find good people to work and what can you do about it?
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How I select advertisers to work with on WOWO
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Answering a couple of questions about traditional radio:
- Do people still listen?
- Is it a viable place to spend advertising dollars?
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Today we're going to talk about what makes your business different.
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Taking the occasion of my wedding anniversary and creating a marketing tip on the theme.
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A deep dive with some insights at the state of radio and other media in Fort Wayne.
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Demystifying how radio stations get their ratings.
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Recognizing that things have been tough is the first step to moving forward...
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Yes, you need to raise your prices... the right way.
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If you're new here, here's the very basics for your business marketing success...
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Kicking off the new year with expectations for 2025...
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Wrapping up the year with one big important bit of information released this year that you really need to consider for the year ahead.
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Let's take a look at both data and antidotal info about radio versus digital and online shopping versus local businesses.
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Continuing my two-parter on what to expect when you start a new ad campaign.
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Part One of a two-parter about what to expect when launching an advertising campaign.
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I have a couple of questions to ask yourself about your business that could help you retain more customers and grow.
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Does it matter who wins the Presidential Election? What changes are you going to make with your business and advertising?
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Mountain Dew and Financial Planning are the topics in about 5 minutes today.
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Today's episode is about an American Success Story going back more than 40 years that we can apply today. Do you want a cookie?
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Little things mean a lot and that includes how you handle phone calls.
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No, I'm not about to get political, instead, I'm putting on my marketing hat and sharing some lessons that we can apply to your business. One is something politicians do, and the other is something they don't do.
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Fall Sports Season is HOT, How can your business team up the season?
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Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.
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My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.
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Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio. Here's why...
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Do people understand the meaning behind your words?
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Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share. I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.
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A message to the people in charge of other people.
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Is it life-stage or generational? What I used to believe, is changing and here's why...
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It's important to understand what advertising can do, will do and won't do.
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How flexible are you with your planning? Do you have a "stash of cash" for items not in your plan?
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Most of us are too close to our circumstances to see everything we should. I've got a free checklist to help you and your team become your own "Devil's Advocates"
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If you're not following these 6 key elements, your chance of success is diminished.
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What's more important? What you say about your business or where you say it?
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Just because you've "always done it" doesn't mean you should keep doing it.
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You have to be different and let people know why they should buy from you
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Tips on how to present yourself and your business so people will pay attention.
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i'm curious about how you give and not just money, but your time and talents...
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What are you doing to intentionally build your culture?
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There is a HUGE advantage in being first and as was demonstrated in this year's Indy 500, everything matters to determine where you rank. We're going to apply that to marketing today.
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How to overcome the short attention spans we all have
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What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.
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Revisiting a basic lesson from over 100 years ago....
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What marketing lessons can we learn from the recent eclipse? Take a listen.
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Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...
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From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.
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Time and distance. Combining a trip to Washington DC with a marketing lesson.
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Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us.
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The best ads avoid cliches and ad-speak. What's the alternative? I have the answers.
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Pinpointing your advertising message to the "right people" at the "right time" isn't the best approach all the time.
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What happens if your businesses only connection to the outside world disappears?
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As I kick off my eighth year of podcasting, I figured it's time to reintroduce myself.
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First Impressions plus, what's a ScLoHo?
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Focus on one or two of these methods to increase your business income this year.
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QR codes have been around for awhile and we've moved from wondering what they are to instinctively knowing what to do when we see them. How did QR codes become mainstream? And how are you using them?
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We're going to broaden your perception of competition and share some do's and don'ts.
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It's time to share with you my annual update on the relevancy of radio in general and WOWO radio specifically with updated data.
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Today I share some insider knowledge about why your local newspaper is thinner than ever before
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Communication is going to be the key this year for your business and making sure everyone is on the same page is critical. Here are some "first steps".
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Beware of marketers that overpromise or take credit for stuff they didn't really do.
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Let's look at ideas to make the new year even better than last year...
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It's birthday week and I have a gift of resources for you. Here's the links I mention at the end:
Sales Leadership: Mike Weinberg. I've read three of his books and was a regular listener to his podcast when I was a sales manager. I was part of his launch team for his latest book, First Time Manager: Sales. Check him out here: https://mikeweinberg.com/
Marketing guru Seth Godin. A thought leader and I see he also has a podcast that I'm going to subscribe to: https://www.sethgodin.com/
Roy H. Williams, aka The Wizard of Ads, besides his books on marketing, he publishes a weekly newsletter called the Monday Morning Memo that includes a rabbit hole that often is fun and intriguing. http://www.rhw.com/youll-laugh-youll-cry/ is the link to his books and here's the link to his MMM: https://www.mondaymorningmemo.com/
Art Sobczak has sales books that I've bought along with a podcast and blog at: https://businessbyphone.com/
There are three others that I'm going to recommend that had an impact on me 20, even 30 years ago:
Harvey MacKay https://harveymackay.com/ Harvey's first two books on sales were so influential that my first year as sales manager I gave my team their own copy of them for their own use.
Trout & Ries. Al Ries and Jack Trout launched a series of books on Branding and Marketing in the 1970's that I discovered when I started in the ad world in 1986. Al passed away just last year and his partner and daughter continues his work. https://www.ries.com/books/
The last recommendation is a book that I re-read every few years as a reminder of how to approach sales. Frank Bettger penned the book How I Raised Myself From Failure to Success in the 1940's and here's an Amazon link: https://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X
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A conversation about radio and road time and what this means for local businesses wanting to invite our listeners to become their consumers.
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Combining some old fashioned but not out dated wisdom with the advertising options of today is a winning game plan.
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In this "instanf" world, the best things usually take time. We call it building momentum and we're going to talk about why it works today.
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This week, we look at the internal workings of your company and how to be a better leader. The payoff will manifest itself in your customer relations.
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I'm back with weekly updates and we're going to kick things off with facts versus emotions. I've also got a resource for you to improve your customer relationships.
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When you have more than one talent and skill set and you are needed to do something other than your current position... how do you respond?
This just happened to me and here's the story of what's next.
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Another personal milestone and a history lesson
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How about a list of some marketing principles that you should follow not matter what...
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Today we're going to look at Threads the new social app from Facebook that has been getting a lot of attention. Why? It is a Fad or is it a Real Thing to pay attention to for your business?
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As quickly as 2023 arrived, we are now halfway thru the year and some of you are still waiting, or are you procrastinating?
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The Long Game is one where you prepare for the Future because you want to be ready to embrace it, not fear the Future.
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WOWO Radio Listeners have another way to get their news and talk starting today. Details and some WOWO history along with lessons that you can apply to your business all for your listening pleasure.
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Yes, we are going to talk about Trust again. This time, results from a survey that show how important it is to win their hearts (trust) and how quickly you can break their hearts too.
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When you are trying to determine how your customers are finding you and becoming your customer so you can then spend money to get more of them... not only is Google the Wrong Answer, you're probably not asking the right question. I have help in 5 minutes on how to get the right answer.
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A lot of business owners have the wrong idea of what the true purpose of advertising is. In a word, it's Impact. But what does that mean? Join me as we find out.
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You run a business and you know you need to advertise. But before you agree to anything, take a couple of minutes for a history lesson and find out who has the money to spend with your business.
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Sure we can talk about the Super Bowl, but let's also talk about 7 ways to ave an impact that have nothing to do with football and and timeless.
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Start the new year with a pledge to yourself and your business to stop using amateurs to grow your business. Instead, talk to an expert so your numbers will move Up and To The Right.
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Is your advertising and marketing designed to create Trust?
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Time to make a change in the frequency of writing and publishing updates to this podcast and the articles I share at my website.
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Before you spend a dime or dollar on advertising, review these 3 questions for your business.
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You can't wish inflation away and ignoring it will drive you out of your mind and out of business. I've got 2 things you must to do deal with inflation realities now.
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Let's talk about Habits, Buying Cycles, Purchase Times and making it all work for your business.
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Yes, I'm hiring. And if you want to join my elite team, listen to this.
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How bad is it out there for the newspaper business... really bad. A look at some numbers and why it matters...
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Take away the emotion, use a strategic plan and make the right adjustments for now and the future.
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An update on misconceptions from a story I first published in 2016.
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We're taking a week off from my usual media and marketing talk to do some personal reflections.
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Not all media is created equal. Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.
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These days you have to Earn Trust, it's not automatic.
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It's rare and phenomenal. And in Fort Wayne Indiana, it's unique to WOWO Radio.
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An example of an ad campaign that uses Human Relationship Marketing Principles and one that ignores them.
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We go a little deep into the understanding of Principles versus Practices as I kick off a two-parter on the Trust Factor.
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Attitude and Action will determine what happens to you and your business the rest of this year.
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Are you going buckle under or fight forward?
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There are no short-cuts to a solid marketing plan that produces results. However there are some alternatives that follow the formula of success: Right Message to the Right People, the Right Number of Times = Results.
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Up and to the right, is the direction we want our businesses to go, but only some of you are moving in that direction.
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"It's not who you know, but who knows you". Actually, it's both. Today I share the secrets of my success with LinkedIn and tell you how to get started too.
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Unless you have your own website, your business is just a hobby.
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A recent example of a media representative not being truthful and how it damaged their credibility with a non-profit organization.
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We all have choices, we make hundreds of decisions weekly. Is your business a copy cat or a true alternative?
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Let's take a few minutes and talk about the importance of Local in business and marketing.
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Let's talk about the power of a recommendation and how advertising fits in...
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Stop being a copy, be an original in business!
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A conversation about Gen Z, Y, X and Boomers
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Let's talk about the Court of Public Opinion.
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Growth percentages can be misleading. I have another important factor for you to consider when planning your advertising
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Take some time to plan how to implement your growth plan every year.
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5 reasons to network that you may not thought of. It's not who you know, it's who knows you.
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It's the message. Find out what I'm talking about in 3 minutes today
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Are we talking about Fruits & Fuel? Maybe, but also advertising and marketing.
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Time to talk about creating a place people want to work at.
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Have you considered these Hidden Benefits of Advertising?
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Social Media versus radio. Let's look at the Trust Factor of each.
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It's time to rethink your old ways of advertising
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As we reach a milestone with episode 250, it's time to reintroduce myself and this podcast. Take a listen as we get ready to launch year 6!
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Tips on creating fantastic word of mouth out of a bad customer experience.
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Do you think that online is killing off the local stores? Think again!
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As we kick off 2022, there are 3 realities that we can't just wish away. I've got 3 tips for you to help you adjust for 2022.
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When was the last time you stopped and evaluated your "brand"?
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Time to wrap up 2021 and step up with some help for the new year
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You might think the lowest price wins, but there is a segment that craves knowledge and will pay more to Talk To The Expert.
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I know where you can get extra money to advertise your business, do you?
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Let's be sure to take a moment and stop to refocus and then add these moments to your must-do list and calendar.
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I'm hiring at WOWO Radio and offering a $5000 sign on bonus if you qualify.
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Are you ready for the 10 busiest shopping days for Christmas this year?
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The pandemic and the consequences and aftermath have created a necessity to reorganize the workplace. How is your company doing ? I have a couple of examples to learn from...
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We all want repeat business, do you know how to earn it?
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You must have a valuable "edge" over your competition that potential customers will use to choose you and your business to spend their money with.
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Let's do a check up on our emotions for a couple of minutes as we wind down 2021.
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There are people who want to spend money with you but they can't find you.
There are people who want to connect with you but they can't find you.
There are absolutely no reasons why this should be and now is the time to fix it,
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This piece was written and published for radio insiders and has some lessons no matter what business you are in.
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It's more than a game, it's a lesson in creating a winning company.
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Are you a Planner? Or do you wing it?
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Probably not the answer you were expecting, but listen for the answer and some additional insight on radio sales people.
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Dig in deeper to see the different types of radio listeners according to newly released research and discover the which category you fit in! Also find out who will respond to your ads!
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The environment that your ads are placed can have a significant impact on the return on your investment. Also not all ads are created equal. You need to look at more than the price per ad as we dig deeper today.
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Marketing Lessons from the worlds most popular brown fizzy cola today.
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Inspired by an article I read this summer, Take a Look at these 8 Tips to improve your life and those you work with.
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Do you advertise discounts as the keystone of your marketing? Or do you focus on building relationships? Take a listen and see what is best.
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After the stay at home orders of 2020, many were wondering if radio listening was going to return to pre-pandemic levels. We have the answer.
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Understanding the value of a new customer goes beyond what they spend the first time they do business with you. I've got 4 factors to consider plus a link to calculate the Lifetime Customer Value of your customers
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If your advertising campaign did not produce the results you expected, was it the message, or the media?
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Before you go ALL digital with your marketing, listen to these 5 reasons not to.
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The audio version of my latest blog article takes a look at different ways we use different forms of audio including Radio, Podcasts, Music Streaming Services, and Purchased Music
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A lot of changes have happened in the past year, here's an update on what's going on at WOWO radio in Fort Wayne, Indiana this summer of 2021
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This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
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