The Innovative Marketer: Recent Episodes
Steve Gershik
Note: Updated with edits and new information. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Frequently, a marketing manager or director will...
Over the past three weeks, I've had a couple of in-depth conversations with business leaders about whether it's better to get a jump start on your marketing automation initiatives by outsourcing to an agency or to develop the organizational capacity...
The following is not a post about marketing, but since a lot of you have picked up on Twitter, LinkedIn and Facebook that something is going on in my family now, I share this post with you. Two weeks ago,...
If you do a search for "sales and marketing alignment" on Google, you'll see we've been talking about this elusive concept for more than 20 years. So if some of the brightest minds in management and systems thinking have been...
Consider this job description on LinkedIn: Pre-IPO startup looking for a marketer with experience in advertising, trade shows, long-cycle product management, public and analyst relations and big-budget campaigns. Must be able to create 18-to-24-month marketing plans and adhere to them...
Content marketing is a gaping maw, endlessly begging for a variety of words and pictures and videos, insatiable in its need for the new and better and more attractive. Some of the hottest trends in B2B marketing this year --...
Recently, I was introduced to Sharon Drew Morgen, an Austin-based, marketing veteran and NY Times best-selling author who created a buyer-centric sales and marketing model long before those of us in the demand generation discipline started teaching the process. Sharon...
This is an all-time favorite of The Innovative Marketer radio show listeners. And the principles are even more releveant in today's content marketing-obsessed B2B circles. Enjoy. A lot of authors have written books on copywriting, but Chip and Dan Heath...