The Process is Black and White: Recent Episodes
The Process is Black and White
After enjoying The Vanishing Half, the guys decide on a new book.
Additionally, there's talk about a quitting and our regular business updates.
Links: Our new book East of Eden
Our last book The Vanishing Half
Part six of The Vanishing Half
Mostly, we talk about Will Smith. At the end, we discuss how fantastic this book was.
Links: Our new book The Vanishing Half
Part five of The Vanishing Half
Vernon and Devin react to thoughts around failure and growth. Using the events of the last week as perspective and jumping off points. Then we wrap up thoughts around part 5 of The Vanishing Half.
Links: Our new book The Vanishing Half
Part four of The Vanishing Half
Vernon and Devin discuss getting things done, and being a good partner. Closing with discussion about the book The Vanishing Half.
Links: Our new book The Vanishing Half
Part three of The Vanishing Half
The guys discuss how cool it is to watch someone elses process. They appreciate the changes of the podcasting platform they use, fusioncast. Then, they get into The Vanishing Half by Brit Bennett.
Links: Our new book The Vanishing Half
The guys begin The Vanishing Half
Devin and Vernon get carried away talking Sixers and James Harden for the first 15 minutes of this weeks episode. Then, the get into The Vanishing Half by Brit Bennett.
Links: Our new book The Vanishing Half
Looking back on our last 13 books
Vernon and Devin prepare for the new book, The Vanishing Half. They reflect on the Superbowl, Dre and how much they've enjoyed the book project.
Links: Our new book The Vanishing Half
The Alchemist, Part Two (first third or so).
The guys discuss how Vernon is liking his new exercise bike. Also, the check in on the boy, who is in Tangiers selling crystal glassware and tea.
Links: Our new book The Alchemist
The Alchemist, Part One.
Vernon and Devin start their first fiction book. Additionally, they discuss MLK day and what's happening in their businesses.
Links: Our new book The Alchemist
Will, the book. Recap.
Vernon and Devin reflect on the book. Will certainly has a story to tell and besides being a fun book to read, they both enjoyed the reflections in the book. Also, we pick a new book!
Links: Our new book The Alchemist
Our current book Will
Special Episode: Michael Cunningham returns!
We're thrilled to have Mike return and tell us about the work he's put in helping the under served in Philadelphia.
Links: Our current book Will
Chapters 12 to 16 of Will
Will continues to be a great book to read. This week we briefly discuss a past Process is Black and White guest and make a plan for another visit.
Links: Our current book Will
Chapters 9 to 11 of Will
We are loving Will so much we're going to read more this week. Chapters 12-16 are on deck for next week. This week we reflect on how Philly Will comes across. Sure it's a story of local kid makes good, but it's also a story of many local kids taking a shot along with him.
Links: Our current book Will
Chapters 6 to 8 of Will
Will is shaping up to be a fantastic book. We learn about how the early years Fresh Prince were a little more wild and crazy than you may have thought! Updates about the Exciting things afoot in Devin's business and Vernon's wife has another successful cookie batch.
Links: Our current book Will
Youtube recommendation Best Shape of My Life
Chapters 3 thru 5 of Will
This weeks episode the guys talk about Will, Thanksgiving and Vernon's approach fatherhood. Thanks for checking us out this week.
Links: Our current book Will
Youtube recommendation Best Shape of My Life
Song recommendation Messing around in the Studio
Chapters 1 and 2 of Will
This weeks episode the guys talk about Will, Thanksgiving and Vernon's approach fatherhood. Thanks for checking us out this week.
Links: Our current book Will
Podcast recommendation Happiness Lab
The final episode of This is Marketing, by Seth Godin
This week the guys have a wide ranging conversation as they reflect on completing Seth Godins book. They're both super happy about having read this, and like how it fits into the group of books they've read. Next week, we start Will. Join us and tell a friend.
Links: Our latest book Will
Our most recent book This is Marketing
Chapters 16-18 of This is Marketing
What is purpose? What does price signal? What is Will Smith writing a book about? What does our new intro sound like? All this and more on this weeks episode. Thanks for listening.
Links: Our current book This is Marketing
Our next book Will
This is Marketing, chapters 13-15
We talk Joel Embiid and Doc trusting that the outcomes needs to be divorced from the results. We also discuss how brand, identity and postcards relate to one another. Join us this week and let a friend know about the show!
Links: Our current book This is Marketing
We continue This is Marketing, by Seth Godin with chapters 10-12
Conversation this week around Halloween, and and people like us doing things like this.
Links: Our current book This is Marketing
This is Marketing, by Seth Godin, Chapters 7-9
The Ben Simmons saga continues, and maybe we care less this week than last. This week, we care about 1000 true fans, showing up, and being willing to pivot our message. It's a good show this week so tell a friend and thanks for listening!
Links: Our current book This is Marketing
Podcast Akimbo
This is Marketing, by Seth Godin, Chapters 4-6
This week we talk about showing up and being authentic along wtih meeting customers where they are.
Links: Our current book This is Marketing
Podcast Akimbo
We begin This is Marketing, by Seth Godin
Following up Building a Storybrand is Seth Godin's book, This is Marketing. The guys reflect on the opening 3 chapters. Is this the week we won't talk about Ben Simmons? Listen and find out!
Links: Our current book This is Marketing
The close of Storybrand, the Marketing Playbook
Storybrand closes with the marketing playbook. A series of steps that the reader can follow and focus on in order to take some positive steps on the storybrand journey. Vernon and Devin react to these steps, think about what they have as homework, and discuss how Andy Reid was ahead of his time. Also, we introduce our new book, This is Marketing!
Links: Our current book Storybrand
Our new book This is marketing
Chapters 11-12-13 of Storybrand
This week we discuss how we react to the closing of Storybrand. What are we taking away, and how will we think about this book going forward. What they heck is an above the fold message? Next week we finish up Storybrand with the marketing playbook. Thanks for listening along!
Links: Our current book Storybrand
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Chapters 4-5-6 of Storybrand
Our discussion mostly revolves around the book this week. How many times have we seen, a character, has a problem, meets a guide themes in business, life and advertising. We reflect a little on how that is going to impact how we view business marketing going forward. Join us, and tell a friend.
Links: Our current book Storybrand
Section 1, Chapters 1-2-3 of Storybrand
It's our longest episode ever. The wheels totally come off with discussion of Ben Simmons around minute 40. Feel free to cut it off, but tweet us if you listen the whole way through. We're really enoying Storybrand and can't recommend it highly enough. That portion is the meat of episode. Join us, and tell a friend.
Links: Our newest book Building a Story Brand
Chapters 12-epilogue of The Lean Startup
It's time to reflect on lessons learned from The Lean Startup. How was Vernon's first pass through the book. How did the book change for Devin the second time around. Also, can Vernon live without AC?
Links: Our newest book Building a Story Brand
Our current book The Lean Startup
Chapters 10-11 (Grow and Adapt) of The Lean Startup
The guys discuss regret and what role it might have in business, life and reflection. They review Vernons idea to try to align 2400 the Movements message to it's actions. If you're enjoying listening, let a friend know..
Links: Our current book The Lean Startup
Chapters 8-9 of The Lean Startup
Tyler, the Creator gets another mention on the show. The guys discuss attention and how it relates to finding customers, creating products and pivoting.
Links: Our current book The Lean Startup
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Chapters 6-7 of The Lean Startup
This week on the show. Vernon went to Disney. How should we reflect on Test and Measure as it relates to the current state of Disney? How would Walt feel?
Links: Our current book The Lean Startup
The Lean Startup - Experiment and Leap
The guys reflect on how the word discipline has many different meanings. Is the disciple your routine, a skill, or a path for punishment. Then they discuss how the Leap and Experiment chapters can help us inform how we think about decisions going forward.
Links: Our current book The Lean Startup
Chapters 1-2-3 of The Lean Startup
The guys discuss what they think of the USA losing to France. Is JoJo and American basketball player? Is Luka? Vernon and Devin are both moving forward in their businesses, figuring out what's next. Along with discussion and reflection on this weeks chapters. Join us, and tell a friend.
Links: Our current book The Lean Startup
The final chapter of The Four Hour Work Week
Devin is going to pivot, Vernon and the guys at 2400 are trying to figure out the path they want to take. Not only that, but we pick a new book, and finish off this book. All this and some reflection on what the July 4th holiday means to each of them. We're glad to be in your ears this week.
Links: Our new book The Lean Startup
Our current book The Four Hour Work Week
Part Four of the four hour work week
Vernon and Devin are happy to report that they're enjoying the book a lot more. It spurs some interesting conversation around a few different topics. We also enjoy some conversation around the Olympics and Devin's favorite olympic moment. Finally, Devin holds Vernon's feet to the fire a little about 2400.
Links: Our current book The Four Hour Work Week
The Sixers lost to the Hawks. What now?
Neither Devin or Vernon particularly enjoy Part 3 of the Four Hour Workweek. The discuss why they feel disconnected from this portion of the book, and what good they can find in it anyway. They continue to talk about their businesses a bit, and look towards the next year of the podcast some. While it's a disapointing end to the Sixers season, there's another year coming, and the guy have lots to be thankful for.
Links: Our current book The Four Hour Work Week
A special episode. It's the first Juneteenth, so we talk about it.
Vernon and Devin discuss Juneteenth. How does it feel as a black man, a white man, and an American man. How should we celebrate, is this a solemn day of reflection, or should a joyous day. We're happy to have this discussion and learn from one another. That's the process on our show. Special shout out to the 1619 project, which provides wonderful storytelling and education about difficult and complicated subject.
Happy birthday to Vernons little man too
Links: Our current book The Four Hour Work Week
Podcast: 1619 Project
Step Two of the "The Four Hour Work Week".
This week, we discuss similarities between past books and this one. How they relate to each other, and how we find ourselves on this path. Along with some Sixers as the playoffs continue.
Links: Our current book The Four Hour Work Week
Step One of the "The Four Hour Work Week".
This weeks conversation revolves around how we can intentionally build our life, so that we choose how to spend our time. We review the first portion of our new book, recognizing the ways that it's similar to the journey we're already on. Join us this week, and tell a friend.
Links: Our newest book The Four Hour Work Week
Chapter Six of the "The Power of Vulnerability".
We discuss if instant replay should exist, hot takes abound. In the final chapter of The Power of Vulnerability we reflect on Brene Browns 10 guideposts. We also reflect on Tobias Harris and the importance of having roles that make sense. Finally, we discuss our newest book, The Four Hour Workweek. Join us this week, and tell a friend
Links: Our newest book The Four Hour Work Week
Our last book The Power of Vulnerability
Chapter five of the "The Power of Vulnerablility".
The guys discuss how being open to creativity sets the stage for entrepenurial success. They both reflect on how starting to ship things has let them become more creative and impacted the creativity of those around them.
Links: Our new book The Power of Vulnerablility
This weeks podcast to listen to: Revisionist History
Last weeks podcast to listen to: 1619 Project
Chapter four of the "The Power of Vulnerablility".
Another wide ranging conversation. We discuss EconTalk, podcasts, and the 1619 project. Along with reflecting on what kind of vulnerability we each have. We reflect a little on business, but more on life and living well.
Links: Our new book The Power of Vulnerablility
This weeks podcast to listen to: 1619 Project
Last weeks podcast to listen to: EconTalk
Chapter three of the "The Power of Vulnerablility".
The guys have a wide ranging, longer than usual conversation about everything from Basketball to how empathy impacts creativity. Should LeBron encourage people to be fired? Will his occasional moments where he lacks empathy impact his ability to have impact after basketball?
The conversation around We've Got Answers relates more to life than business or basketball but Devin and Vernon are both better people for having it. Join us this week and be sure to message us about your own reflections.
Devin, in turn, suggests a new podcast episode to listen to this week as well
Links: Our new book The Power of Vulnerablility
This weeks podcast to listen to: EconTalk
Last weeks podcast to listen to: We've Got Answers
Chapter two of the "The Power of Vulnerablility".
The guys discuss the power of a teenager taking a video. They both reflect on how shame is something that can hold us back from being creative, fullfilled and ourselves.
Vernon suggests a new podcast episode to listen to this week as well
Links: Our new book The Power of Vulnerablility
Podcast to listen to: We've Got Answers
Chapter One of the "The Hot Hand: The Mystery and Science of Streaks".
This weekend was Jackie Robinson weekend. One of the great all time baseball players, and certainly one of the great all time people. What timing to have episode 42 come out now.
The guys discuss how vulnerable they are. Will they sing a round of kum ba yah and hold hands? Turns out, both Vernon and Devin are both really interested to see how vulnerablility can impact their lives, make them better people, and help them on the path forward in their businesses.
Join us this week and tell a friend.
Links: Jackie Robinson Jackie Robinson
Our new book The Power of Vulnerablility
Chapter Seven of the "The Hot Hand: The Mystery and Science of Streaks".
Alec Bohm sneaks in safely when he should have been out, will the gang at 2400 also get to home plate safe? Find out in this episode of the show. We finish off our book and it's Vernon's chance pick. Will his streak of more data focused books continue?
Join us this week and tell a friend.
Links: Our new book The Power of Vulnerablility
Our last book The Hot Hand
Chapter Six of the "The Hot Hand: The Mystery and Science of Streaks".
The guys discuss an exciting new business model for Ash, the Steph to Vernons Klay. They dive into how a drop based business might work, what that growth would look like, and how you can start something from nothing, and manage risk. The Hot Hand is coming to an end, and it seems that streaks are about to be proven right after all.
Join us this week and tell a friend.
Links: Our new book The Hot Hand
Is this the last episode? Is the show over? Nah.... We're gonna keep
Chapter Five of the "The Hot Hand: The Mystery and Science of Streaks".
In an exciting (and slightly overdue) surpise Vernon get's a promotion at work. How will the show continue? What about 2400themovement? Is Vernon's hot hand streak over or just getting started. Join us this week and tell a friend.
Links: Our new book The Hot Hand
Chapter Four of the "The Hot Hand: The Mystery and Science of Streaks".
In this episode we reflect on James Naismith and Paul Reed. The importance of diversification and the role that it plays in our lives. We consider how thinking about ownership of assets impacts our own lives as creators and entrepreneurs.
Links: Our new book The Hot Hand
Paul Reed - Wikipedia
Get help if you need it- Mental Health Resource
Chapter Three of the "The Hot Hand: The Mystery and Science of Streaks".
The guys discuss how frequently they are fooled by randomness. Do hot streaks exist? How should they best react to knowing that the data doesn't back the feeling of being hot. Can either of them shoot the rock effectively? We also get updates about the work both Vernon and Devin are putting in, and this week, the lack of results they are getting.
Links: Our new book The Hot Hand
Wilt - Wikipedia
MVP Candidate- Twitter
Harvey Pollack - Wikipedia
Chapter Two of the "The Hot Hand: The Mystery and Science of Streaks".
Lots of reflection on the new book this week. Both of the guys reflect on how getting started, heat checks and Shakespeare apply in their daily lives. This week is all about the book club, and how it relates to every day life. If you haven't done so yet, join the book club now and come along. It's a really fun book!
Links: Our new book The Hot Hand
Eddie Murphy - Wikipedia
We begin the new book, "The Hot Hand: The Mystery and Science of Streaks".
The guys discuss the new book. They both fondly recall NBA Jam, talk about how hot streaks and how evolution happens when rules change. Vernon drops the amazing line, "the internet is the 3pt line of society". We then get to hear about how 24hundredthemovement is doing by the numbers. They're shooting their shot, and it's exciting to grow, but the reality is that business takes time and the numbers, for now, are small.
Links: Our new book The Hot Hand
NBA Jam - Wikipedia
24hundredthemovement - Website
We close out "The Color of Money" this week with chapters 18 - 20.
This weeks show begins with a reflection on black history month. Vernon and Devin discuss the final chapters of the Color Of Money. They are both please to have learned what seems important history and discuss how they're interested in how new efforts, including their own, will develop in the future. This is followed with a lively discussion about art, Philadelphia and updates for 2400.
We also introduce our new book "The Hot Hand: The Mystery and Science of Streaks".
Links: Dr. J - Wikipedia
Our new book The Hot Hand
Last months book - The Color Of Money
24hundredthemovement - Website
The chapters for "The Color of Money" this week were 15 - 17.
In a wide ranging conversation the guys discuss a wide range of topics. Larry Bird's legendary competitiveness, the new movie Judas and the Black Messiah and email marketing. Somehow, the conversation ties together. Listen in this week as we chat about how email marketing, customer empathy, basketball and pop culture all tie together.
Links: Larry Bird - Wikipedia
Judas and the Black Messiah - Wikipedia
This months book - The Color Of Money
24hundredthemovement - Website
The chapters for "The Color of Money" this week were 12 - 14.
Vernon and Devin discuss updates to his business, 2400themovement. They reflect on Rodney as a guest, and how in the current climate, we can learn whatever we need to know, assuming we know hot to google it. Finally, the reflect on the chapters from the book. If you're not reading along, now is the time to pick up the book, it's a hard read but important history.
Links: 24hundredthemovement - Website
Hank Aaron - Wikipedia
This months book - The Color Of Money
Jerami Grant Award Winner Rodney We're excited to have Rodney Burgess from Late Bloomer Cinema with us. Join us as we learn about his story and the transition from Chef to Videographer. He walks us through how even though he was a success in the restaurant industry, his hopes and goals sent him in another direction.
"You gotta make your own way. You gotta find a way. You gotta get it done. It's hard. It's tough. That's what I tell my students every day in class. I've been very fortunate. Some people might call me a hardhead, but I'm not going to let other people dictate to me who I should be or the stories I should tell. That doesn't register with me." -- Spike Lee
The chapters for "The Color of Money" this week were 10-12.
Links: 24hundredthemovement - Website
Hank Aaron - Wikipedia
This months book - The Color Of Money
“I’m not trying to make anyone forget the Babe; but only to remember Hank Aaron.” This week, a major win for Vernon (and everyone at 24hundredthemovement) as they make the website live. This represents the beginning of Vernon's first venture into the business world. Devin asks him how it feels to have built his first site and what he learned along the way.
“In playing ball, and in life, a person occasionally gets the opportunity to do something great. When that time comes, only two things matter: being prepared to seize the moment and having the courage to take your best swing.” - Hank Aaron
Join us this week as we celebrate Vernon taking a swing and seizing the moment.
The chapters for "The Color of Money" this week were 7-9.
Links: 24hundredthemovement - Website
Hank Aaron - Wikipedia
Scouting Report - Image
Our new book - The Color Of Money
Chapters 4-6 of "The Color of Money" We continue with The Color of Money and are reminded of the importance of this shows core goal. The history of banking is rife with conflict in the black community. As we support each other we have to be aware of history, and prepared for the future.
The guys also discuss at length learning about and strategy around YouTube. It's not a platform they know a lot about, but they're both excited to meet their customers where they're at.
Links: Our new book - The Color Of Money
BD the Chef - Instagram
Chapters 1-3 of "The Color of Money" Join us as we begin to The Color of Money. The history that this book sheds light on is important and untold. We learn about the tricks and scams that have plagued black banking and consider what that means for the shows goals. So far, this is story provides vital context for us as people, and entrepreneurs.
Vernon has had a successful week with social media, starting the conversation and the show is interacting with lots of businesses working the process. Check them out on links below. Vernon is making a special effort to join Mad Lashed's raffle and we hope you do too!
Links: Our new book - The Color Of Money
BD the Chef - Instagram
J~Velor - Instagram
Mad Lashed - Instagram
The Missing Plug - Facebook
A show all about our plans for 2021 Vernon and Devin discuss their plans for the show for 2020. What's in store for format, interviews, social media and the website. How will the show continue to evolve as Devin and Vernon get better as podcasters?
The two also take some time to discuss personal goals and how they are going to move forward in 2021.
Links: Kingdom Keepers Video - linkedin
Donate - Kingdom Keepers Site
Get some SWAG - Kingdom Keepers Site
Jerami Grant - Our awards inspiration
Goals Bubble Sheet - Devin's twitter
Reflecting on 2020, how it feels to have become a podcaster Vernon was able to join last weeks Jerami Grant pick of the month at his annual event helping the homeless and housing insecure in the Philadelphia area. He gives an update on how that went. Please take a moment and donate to Kingdom Keepers so they can continue their good work, or buy some of their shirts!
This weeks episode Vernon and Devin reflect on the year. They discuss how having a podcast has impacted their journey from wantrepreneur to entrepreneur. They spend some time reflecting on having read four books this year and how that fit into their process.
Links: Michael Cunningham - linkedin
Donate - Kingdom Keepers Site
Get some SWAG - Kingdom Keepers Site
Jerami Grant - Our awards inspiration
Our Jerami Grant pick of the month, Michael Cunningham It's our first time having a special guest on our show and it's Philadelphia's own Michael Cunningham. Michael is a husband, father, founder and entrepreneur making a difference in the lives of at risk folks in our community. He and his team have grown Kingdom Keepers, a non profit that gets shoes and food into the hands of folks facing housing insecurity. His Super Bowl is coming up where Kingdom Keepers is expected to impact the lives of over 300 people in the Philadelphia community.
That's not all Michael has done in his process so far. He's moved from the gig economy to creating his on business. Join us this week as he reflects on his story and tells us about how his process of going from wantrepreneur to entrepreneur evolved. Vernon and I are so happy to have had the opportunity to listen to his story and learn from his experience
Links: Michael Cunningham - linkedin
Dumpling Founder (Joel Shapiro) - linkedin
Donate - Kingdom Keepers Site
Get some SWAG - Kingdom Keepers Site
Jerami Grant - Our awards inspiration
Episode 5 in our series about the basics of eCommerce. We discuss the new book, along with the old books, and how each reflect on understanding customer persona's and how that relates to SEO
Links: Traction - New Book!
Discrimination and Disparities - Book
Soar - Book
Vernon and Devin return to the weekly update show, covering chapters 13, 14 and 15 of Traction. Vernon and his team are finding thier roles as they prepare content for the eCommerce site. Devin is back in a groove with his computer repaired and ready to go.
Links: Traction - New Book!
Devin's redesigned site - Website
In another eCommerce concepts episode the guys discuss how themes work. Vernon reveals that it's much more straightforward than he expected to modify a Shopify site for someone starting out. The guys discuss what you need from a theme when you get going, and why fundamentals are the most important thing as you put a site together.
Chapters 10, 11 and 12 of Traction. This week the guys get to focus on the success of Daryl Morey and Vernon's wife. They discuss optionality, the ability to plan to ignore sunk costs and once again reference the Mom Test. Vernon continues a string of successes while Devin reacts to the reality of not making any progress
Follow the show on Twitter at{' '} @process_is or shoot us a message on our website.
Links:
Optionality Podcast -
Podcase Episode
Traction -
New Book!
It's our forth eCommerce episode and 20th show overall! This week the discussion centers around how social media. How do business and personal accounts differ on social media. Tactics differ on the different platforms but done in concert, how we can build a following and offer great value for our fans and customers.
Special shout out to the gang over on Take it EV podcast who had some excellent feedback about the show.
Links: Traction - New Book!
Contact us - Our site
Devin's meetings post - Website
This week chapters are 3,4,5 and 6. Returning to the check in format, Devin and Vernon begin to discuss Traction in depth. They discuss using the traction methodology to grow the show and their businesses. They consider how the show may need guests in the future, along with some plan to grow listenership. They're both excited about the state of the show.
Links:
Traction -{" "}
New Book!
Devin's redesigned site -{" "} Website
In the third episode about eCommerce the guys discuss how dropshipping works. Settling on how dropshipping is the Ersan Illyisova of the eCommerce space. They discuss watching out for dropshipping gurus on the one hand, and the value dropshipping can bring on the other. The new book, Traction, is a great fit for discussion. We cover up through chapter 2 in this episode.
Links: Ersan Illyasova - 2006 U20 FIBA MVP
Seth Godin - Personal Site
Discrimination and Disparities - Book
Devin's redesigned site - Website
Traction - New Book!
Back to the check in format Vernon and Devin give updates about the work they've done. Vernon is feeling productive and is soaking up information. Devin is making some headway publishing a new blog post and updating his personal sites branding.
Links: Akimbo podcast - Podcase Episode
Seth Godin - Personal Site
Discrimination and Disparities - Book
Devin's redesigned site - Website
Traction - New Book!
In the second eCommerce episode the guys talk discuss fundamentals. The discussion centers around how different pages of a website relate to merchandising a brick and mortar store. Vernon has a name for his business a URL and some new goals for two weeks from now. Devin begins to discuss SEO and how to get traffic to your site.
Links: Learning SEO - Hrefs
Start your store - Shopify
Contact us - Our site
The guys return to their usual format. Vernon is feeling good, laying the foundation for the growth of the business. Devin feels back on task and productive again after life got in the way. Discussing chapter three of Thomas Sowells book reminds the guys how complicated everything is. Another episode and another mention of Jerami Grant, he's got to be the most mentioned person on the show.
Links: The Carters - Boss
TJ McConnell - Player wiki
LeBron making the right decision - YouTube link
Optionality - Startups for the rest of us
The first of our what is eCommerce and how do I get started episodes. Vernon asks some high level questions about what eCommerce is and how it works. Devin does his best to make the answers relatable to regular retail.
Links: Sole Proprietorship in PA - Pennsylvania Sole Proprietorship
LLC in PA - Pennsylvania LLC
Getting domains and other recommendations - Services
The guys discuss an exciting new plan. Vernon has made tremendous progress on his spice rubs so he's beginning to look at eCommerce. Devin's background in eCommerce agency work sets up a nice opportunity for the two to work together, for the listeners. There's discussion on the when in doubt, blitz strategy as well as a confession about how they read different chapters last week.
Links: Akimbo Podcast - Podcast episode
The Mom Test - Book link
Discussion of the new book begins. Vernon is excited that it's data and fact based, Devin is interested in the idea of prerequisites. The pair give updates as they move forward. Vernon is excited about what the future holds for getting underpriced assets. Devin finally got his computer back and is ready to get back to work.
Links: Shopify - eCommerce SaaS
Cottage Food Laws - Explanation blog
Chapter 1 - Discrimination and Disparities
Jerami Grant - Wikipedia entry
The guys begin the conversation with a discussion about how The Process has impacted their lives and perspective. Vernon has decided the best path forward and Devin continues to learn while he waits on his computers repair.
Links: New Book - Discrimination and Disparities
Stair Step Approach - Blog post
Specialty Bottle - eCommerce site
Jerami Grant - Wikipedia entry
RoCo - Wikipedia entry
Now 10 episodes in, the guys finish their second book. While recapping The Mom Test is one part of the excitement, Vernon is extra excited about a relatively recent episode of the IndieHackers podcast that came out (see links below). Devin's computer continues to be in the shop but working through this book may have created an opportunity for him.
Links: The Cookie Episode - IndieHackers
The info product talk - YouTube
The dream shake - Wikipedia
The guys discuss chapters 5 - 6 of The Mom Test.Vernon is already changing the way he asks questions and Devin is trying to figure out how he can plan a flag for customer development.Vernon may have found a path to sell some products and Devin has a plan for working through the DyanmoDB book.
Links: The Mom Test - Book link
DynamoDB Book - Book link
The guys discuss the flailing Sixers. Vernon and Devin both can relate The Mom Test to the failings of Brett Brown, Elton Brand and Josh Harris. Vernon and Devin both reflect on how they feel about entrepenurship in the community and how they got to episode eight.
Links: https://www.youtube.com/watch?v=bTOoY5MIkvM https://en.wikipedia.org/wiki/Sam_Hinkie https://www.dynamodbbook.com/
The guys begin a new book, The Mom Test by Rob Fitzpatrick. Vernon and his wife are getting on the same page about using a blog to experiment with the business. Devin has to keep going on his side quest application, but the progress is valuable. Both Vernon and Devin think the book should be good one to learn some practical skills. Exciting updates for the show's social media and web presence. Finally, this is the first episode where there has been editing. Before you know it this is going to be a serious podcast!
links http://www.theprocessisblackandwhite.com/ http://momtestbook.com/
This weeks episode Devin and Vernon finish Soar and discuss their thoughts about the book. Vernons update is all about trying to leverage social media to find product market fit. Devin is still excited about learning serverless and is deep diving into the framework. Vernon asks Devin what the heck it is that he does at a computer all day.
Links: Startup for the Rest of Us 10 Year Anniversary - https://www.startupsfortherestofus.com/episodes/episode-489-5-it-all-started-10-years-ago-today Legal Zoom - https://www.legalzoom.com/business/business-formation/llc-overview.html Mom Test Book - http://momtestbook.com/ Trycast (web app for podcasts we use) - https://tryca.st/ Soar - https://www.amazon.com/dp/B01KLXV7D4/ Scalabrine just destroying fools at the YMCA - https://www.youtube.com/watch?v=BYsrDDfaF38
Five episodes into their podcast Vernon and Devin discuss some plans to grow the listenership of the show. Vernon gives an update about pivoting and reorienting. Devin gives an update about learning a new technology. The show is 5 episodes old, which, somehow, is more episodes than games the Phillies have played (4).
Links - https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/ - https://www.score.org/
Vernon and Devin give updates. Vernon has been having some exciting conversations but learns he may encounter some governmental resistance. Devin realizes that he needs to take a brief productivity detour to learn a couple technical things. Baseball is kind of a disaster and Lou Wil is gonna Lou Wil...
Referenced in the show
https://www.sba.gov/business-guide/10-steps-start-your-business
https://www.serverless.com/learn/
https://youtu.be/K42-D8QPnok?t=143
Vernon and Devin give their weekly update, discuss chapters 5 and 6 of Soar and make plans. Finally, they reflect back on The Other America and Who Taught You to Hate Yourself.
Vernon and Devin give updates about their weeks and discuss Chapters 3-4 of Soar, by TD Jakes.
Vernon calls out two speeches:
- The Other America https://www.youtube.com/watch?v=dOWDtDUKz-U
- Who taught you to hate yourself https://www.youtube.com/watch?v=kboP3AWCTkA
These speeches and some discussion about John Brown (https://en.wikipedia.org/wiki/John_Brown_(abolitionist)) and Fredrick Douglas (https://en.wikipedia.org/wiki/Frederick_Douglass) are worth looking into.
Vernon and Devin discuss chapters one and two of the book Soar by TD Jakes. They both make weekly update about their businesses. Also, some chatter about the name of the podcast, and a little about what that means.