GEN WOW RADIO: Recent Episodes
Rick Mathieson
The Latest in Digital Marketing, from Rick Mathieson, author of THE ON-DEMAND BRAND and BRANDING UNBOUND
Rick Mathieson and Rick Wootten review the 2021 Super Bowl commercials and pick the touchdowns, fumbles, and serious WTFs. Click to Listen: 🏈Season 4 Premiere—Rick and Rick Score the 2021 Super Bowl Commercials IN THIS EPISODE ⏳Season 4…already?! (at 1 min) ⚽️What's in a name—is Football the best name for...
🎁The Loaded Questions keep flying as the Ricks take a stroll down Memory Lane to celebrate the conclusion of their mega-hit third season. Listen Now: 🎉 Season 3 Finale Part 2
🎄It's a super-sized game of Loaded Questions as the Ricks celebrate the season that tried to make lemonade out of one lemon of a year. Listen Now: 🥳 'Tis Our Season 3 Finale (Part 1)
It's time for a quick round of Loaded Questions. This time out: The dirt on electric cars. Kissing in COVID-era movie productions. The best holiday movie of all time. And consumer views on social media as a holiday-season marketing channel. Listen Now: 🚙 Electric Cars- Not So Neutral After All_
Black Friday sales soar 42%. Pizza Hut goes heavy on comfort and joy. Is "Get Out" or "The Babadook" the best movie of the 2010s? The world's waiting for you, "Wonder Woman." Plus: Debating Tesla's decision to dump its PR department. Brought to you by Taskin, the first name in...
Burning Man lights up social VR. It's the moon or bust for the Fast & Furious movie franchise. And Burger King and Ronald McDonald get caught in a gay make-out session. Plus Loaded Questions and a whole lot more. From Sept 15. Brought to you by Taskin, the first name...
👹 "Stranger Things" takes over downtown LA, beer brands race to deliver a different kind of buzz, 80's era movie franchises stage comebacks via Zoom & more. From Nov. 11. 📺Netflix's Approach to Experiential Marketing During a Pandemic Brought to you by Taskin, the first name in stylish, premium-quality travel...
In this episode: "The Matrix 4" and its transgender allegory is on its way—without Agent Smith or Morpheus. HBO's experiential promotion for "Lovecraft Country." Is "The Batman" a trailer thief? Netflix has a 'Three Body Problem.' Plus Loaded Questions and a whole lot more. From September 13. Brought to you...
🚙 In the conclusion this last week's episode: The Ricks look at a surprising new list of the most-loved car brands for Millennials, Gen X and more. Epic Games Takes Aim at Apple. Plus: What shoppers think about your store's mask requirement, and more. From September 6. Brought to you...
💥In Part 2 of our latest episode, the Ricks are flummoxed by Amazon's frustrating new release schedule for "The Boys" Season 2. Burger King co-opts Twitch's donation system and not everyone's happy. And HBR puts the data to why you really don't want to cut spending right now. From Sept....
🎥 In Part One of our latest episode, Marvel's "New Mutants" finally hit the big screen–at a bad moment. And the Ricks review the teaser trailer for Matt Reeve's "The Batman" - with a twist from 'The Breakfast Club.' From Aug 30. Brought to you by Taskin, the first name...
The video streaming economy we've all found ourselves operating within has had a few major drawbacks: the inability to easily charge admittance or make large scale events interactive for attendees. From: August 19. Symposium.us is designed to change that. In this Rick and Quick episode, we get the inside scoop...
Our Roundup on all those rumors about Oculus Quest 2. Coca-Cola's Freestyle Fountains gets a mobile, zero-touch makeover. Batman goes all "Black Mirror" on us in his first interactive animated movie. Plus "Loaded Questions" and a whole lot more. From August 9. ✅ Brought to you by Taskin, the official...
🎬"Starship Troopers." "Tron." "The Children of Men." "The Iron Giant." In this Rick & Quick episode, the Ricks debate Collider's list of 10 box office bombs that are now considered cult classics. ✅ Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. 👐🏻Shop now...
The Ricks are bowled over by the 2021 Ford Bronco. Burger King augments your sesame seed buns. Apple's "Underdogs" ask "Is everyone wearing pants" during video calls. "The Boys" whale of a season two trailer, and more. From August 2. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at...
Dos Equis toasts its new six-foot-long social distancing cooler. The secrets of latent semantic indexing. The secret "Princess Pride" remake. And WTAF is "It Is What It Is"? The Ricks have answers—plus some Loaded Questions of their own. Brought to you by Taskin, the first name in stylish, premium-quality travel...
In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment. From June 21. Brought to you by Taskin, the first name in stylish, premium-quality travel gear. 👐🏻Shop now and...
"The Mandalorian" tries on some 501's. The Justice League stars in a gory new R-rated animated movie. ADWEEK asks: What brands would you want to shelter with most? Starbucks switches up its strategy for the time of COVID-19, and more. From June 26. Brought to you by Taskin, the first...
It's a Rick and Quick episode featuring an interview with GiftSuite CEO Sangita Verma, who is redefining the gift-giving experience in the time of COVID-19. From June 16. ✈️ Brought to you by Taskin, the first name in ultra-stylish, premium travel gear: Save 30% on your next purchase using promo...
Enter: HBO Max, because there just aren't enough subscription video streaming services out there. Plus: McDonald's gets McThankful, and Nationwide is hearing "Voices," as the Ricks are back with some all-new Loaded Questions. From May 18. Brought to you by Taskin, the official business and travel gear of bucket lists...
3 Keys to Marketing in a Post-Pandemic World. Non-Essential Worker Barbie. Virtual Barbers—and more. Brought to you by Taskin, the official business and travel gear of bucket lists everywhere. From May 17. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com👐🏻 Listen Now
It's a quick round of Loaded Questions as the Ricks talk Gif Peanut Butter, the 5 most beloved brands to Millennials, and what goes where in the marketing funnel. From March 22. Brought to you by Taskin, the first name in premium-quality travel gear for ultra-stylish 🛩-setting: 👐🏻Shop now and...
🍕 The top 5 spots you weren't allowed to see during the Big Game. From Feb 3. Subscribe to the official Rick and Rick Rule the World podcast on iTunes, Soundcloud, TuneIn, or wherever you listen to podcasts. Listen to: 📺 Top 5 Commercials You Did NOT See During the...
📺 It's a super-sized game of Rick and Rick Loaded Questions about some of this year's biggest Super Bowl commercials. Who scores? Who fumbles? And which spots do you remember best? It's an AdBowl 2020 pop-quiz with a Rick and Rick twist. Brought to you by TaskinSF.com, the official sponsor...
We need to talk about that final battle with Palpatine, his regenerative powers, his ever-changing strategy, that whole Force Dyad deal between Rey and Kylo Ren, what Finn wanted to tell Rey, where the Babu Frik is the Baby Yoda merch, and a whole lot more. It's our super-sized, spoilerrific...
🎄 "The Free Guy." Coke Zero bottles wage an OLED-based lightsaber battle. Netflix makes it safe for other nice brands to make the naughty list on Twitter. ''The Crisis on Infinite Earths" has begun. The Peloton Wife gets a new beginning—thanks to Aviation Gin. The 5 fastest-growing brands of 2019,...
🎅🏼 Tesla's Cybertruck blows up the Internet. The holiday yule log gets spit-roasted—ASMR style. Our Top 3 Tech Toys Gone Wrong. The 'Christmas Pizza' that's covered in turkey and gravy—and served in a singing box, plus a whole lot more. Download 🎁Cybertruck Baby Yoda Christmas Pizza & More
Singles Day scores $1 billion in its first :60-seconds. "Arson Frog" and "Okay Boomer" have meme warfare raging among generations. Plus: Twinkies cereal ignites a social media storm, what fMRI tells us about holiday shopping behaviors, why the future of VR may stink, Loaded Questions, and more. IN THIS EPISODE...
It's our spoilerific review of Terminator: Dark Fate (trailer below)—complete with Sarah Conner, the Rev-9, and a Terminator T-800 named Carl. Plus Loaded Questions: The Terminator Edition. Listen Now: 🍿Review: 'Terminator Dark Fate' IN THIS EPISODE: 🤖 The latest Terminator: Dead on arrival? Or underrated awesomeness? (at 1 min, 15-seconds)...
A haunted house that's so scary, it requires a 40-page waiver. Why lab-grown brain matter may be sentient. Kellogg's follows the Ricks lead on cereal-infused IPAs. Marvel's latest ugly Christmas sweaters, and a whole lot more. IN THIS EPISODE: 👨🏻🚒 Burn Notice: Dry, windy conditions have California in the hot...
IN THIS EPISODE 🎧 Coca-Cola static print ads you'll swear you can hear (at 9 sec) 🧠 The technical name for the psychological effect Coke uses in those ads - it's SCIENCE (at 1 min, 09 sec) 🔥 … Revisiting the knee-slapping family fun of "Brightburn" (at 2:09) 🏰 The...
It's an epic round of Loaded Questions as the Ricks recall some of their favorite moments from Season 2 of Rick and Rick Rule the World. IN THIS EPISODE 🎧 Top 5 ASMR Affirmations for Creative Directors (at 1 min 3 sec) 🍀 Our Lucky Charms-inspired St. Paddy's Day IPA...
JJ Abrams' new Spider-Man series. The new app that tells you if the people texting you are being flirtatious, or if you're strictly friendzone. Tinder's new choose-your-own-adventure streaming series, and more. 💥 JJ Abrams enters the Spider-verse, with a little help from his son (at 48 seconds) 😍 Flirt-worthy, or...
🎯 The Joker steals the show at the Venice Film Festival. KFC's new dating simulator game seems seriously creepy. The very different Coke Challenge could land you in jail. And is it time to say, "Oh, Thank Heaven for iPhone 11?" Plus a whole lot more. Listen Here: 🃏BK's New...
What really went down at the Taco Bell Hotel. Our Summer '19 Box Office Scorecard. Why YouTube seems to think robots deserve animal rights. Spidey's future with the MCU, and more. Or listen by link IN THIS EPISODE: 🕷 Did Spidey Really Get Spiked From the MCU? (at 2 min,...
In the conclusion of a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International - as well as a few of the misses. Or listen by link IN PART THREE: 🚀 Rick W. has only one thing...
In part two of an unaired episode recorded in July, the Ricks continue to share the hits and misses in news and trailers from Comic Con 2019. Or listen by link IN THIS EPISODE: 🌵 "Westworld" Season 3: Bernard and Charlores square off for a fight—is it Maeve to the...
🍿In a previously unreleased episode recorded in July, the Ricks review their favorite TV and movie trailers coming out of this year's Comic-Con International. Or listen by link In Part One: 🎤Rick M. has a unique take on "The Never-ending Story" when Rick W. chickens out of the "Stranger Things...
The Ricks discuss Amazon Prime's superhero satire, "The Boys." Super-sized Lucky Charms marshmallows are coming to a s'more near you. The Banana Splits are back—in a gory new, R-rated movie. McDonald's McFizz cups are getting double takes for all the wrong reasons. "Friends" gets its own LEGO set, and a...
Diet Coke unveils label-free soda cans. Taco Bell Hotel reservations sell out in two minutes. Sabra warns 'The Vegans are coming' to your summer BBQ. And the Cheetos mascot is named new Colonel Sanders. LISTEN NOW: Cheetos Mascot Named New Colonel Sanders The Vegans are Coming Diet Pepsi Goes No...
It's a supersized edition of Rick and Rick, with Mary Meeker's 2019 Internet Trends Report. Grand Prix Winners from this year's Cannes Lions Advertising Festival. Miller Light turns a beer into a game controller. Plus, all the coolest Funko toys headed to San Diego Comic-Con, and a whole lot more....
Pearl Jam's out to party like it's 2062. Booze wants to be the new wellness drink. Gillette's "First Shave." Man-size Kleenex and more. From June 9. 'Space' Jam Time Capsule Gillette's 'First Shave ' Booze as the New Wellness Drink & More In this Episode: 🚀 "Space" Jam: Pearl Jam's...
Dollar Shave Club celebrates 'Dad Bods.' Ikea turns your living room into the set of your favorite sitcom. How to become a bolder brand. Top on-page SEO factors. And enter: The Bancake List, targeting iHob haters, plus more. From June 4. Dollar Shave Club's Dad Bods, Ikea's Sitcom Living Rooms,...
The Ricks review "Brightburn." New Coke returns after 34 years. Nike gives Fortnite characters some badass kicks. Magical marketing words. Your chances of dying from everyday activities, and more. New Coke Returns Fortnite Just Does It Magical Marketing Words & More In this Episode: 😡 "Brightburn" Torches the Superman Mythos...
Move over, Eggo' Waffles: 'Stranger Things' got its own Lego Playset, now. Gen X runs for President and gets upstaged by a Millennial. 'BrightBurn' may be Ma and Pa Kent's worst nightmare. Why the role of the CMO isn't want it used to be—plus a whole lot more. IN THIS...
🍗 KFC's new 'Bucket Bangers' Spotify playlist. AR dragons dive-bomb baseball fans. Parents name their kids after 'Game of Thrones' characters. ASMR affirmations for creative directors. Plus: The secrets of CX appeal and a whole lot more. In This Episode: 🎉 A shout out to special listener (at :40 sec)...
Oculus rolls out cool new VR headsets. But could an ecosystem player like Valve apply some pressure? And will it be the best devices, or the best total ecosystem, that ultimately wins the VR wars? 🥽 A look at the full suite of Oculus devices (at :04 sec) ✌🏻 How...
Coca-Cola's silent print ads you can hear. Burger King's new Unhappy Meals. Leadership slogans from artificial intelligence. Plus: How to think like a futurist, ASMR for Artists, and a whole lot more. IN THIS EPISODE: 🍿 Will 'Avengers' End 'Avatar's' Reign and Top $3 Billion? (at :35 seconds) 🧠 Leadership...
We get in touch with our inner Pre-Cogs as we reveal our top three predictions for digital marketing , media, and more in the year ahead. That's right: It's our 2nd Annual Predictions Episode, and if our recent Predictions Scorecard episode is any indication, this is an episode you don't...
We review what we got right, and what they got wrong, in our first annual predictions episode in early 2018. Which of our prognostications on marketing, media, tech and pop culture turned out to be solid hits? Which ones were serious misses? It's time to grade the good, the bad...