Dealer Process Secrets: Recent Episodes
Philip J. Cheatham
Welcome to the Dealer Process Secrets Podcast! This show is for Salespeople, Finance Managers, Closers, Desk guys, GSMs, GM's and Dealership Owners who always want to be sharpening their skills and mindset. Learn from Philip Cheatham, author of Dealership Process Secrets and founder of Central Desking and Central Desking University. Inside each episode, Philip shares his biggest "a-ha moments" and secrets from sales to the GM chair with complete transparency. From tough lessons learned, to mindset, to pure Dealership Sales Process strategy, Philip pulls you into his world and shares his personal journey and secrets from working inside and then helping some of the TOP Performing Dealerships and Dealer Groups in the country grow their stores. What is it that makes the TOP successful Salespeople, Finance Managers, Closers, Desk guys, GSMs, GM's and Dealerships so different than the rest? They understand how to identify and make great decisions, and implement key processes, FAST... Thats my goal for Dealer Process Secrets. Inside each episode, you'll get actionable ideas, tips, and secrets that you can implement immediately into your auto sales career or dealership. Take a 30 minute ride with me, and I'll share with you how to increase your sales, gross and add positivity to the overall attitude and culture inside your store. Turning talking into doing.
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode, Sterling, Jose, and Philip break down how to lead customers through a sales process that meets both their needs and your sales goals. They discuss the art of engaging clients, understanding their true needs, and guiding them toward solutions that create mutual success. Discover how a professional sales mindset can transform the way you hit your numbers while delivering real value to customers.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this eye-opening episode of "Dealer Process Secrets," Sterling shares his experience of eavesdropping on a real deal, sparking an engaging discussion with Philip and Jose. Together, they break down what went right, what went wrong, and the game-changing strategies that could have turned this deal into a win. From subtle sales tactics to mastering the art of listening, this episode dives deep into the insights and nuances that make or break a sale. Don't miss this behind-the-scenes look at how the pros elevate their closing game!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! Use Central10 for 10% OFF!
In Dealer Process Secrets Season 5, Episode 18, Philip, Sterling, and Jose tackle the growing threat of fraud in the dealership world. They share firsthand stories of how fraud can slip through the cracks and reveal the key red flags every dealer needs to spot. While discussing essential preventative measures that can safeguard your business, the hosts emphasize the fine line between being cautious and losing focus on profitability. They dive into how being overly wary of fraud can sometimes pull you away from critical profit-making activities, but also explain why staying vigilant is absolutely crucial. Tune in to learn how to protect your dealership from scams without compromising on your bottom line!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 17 of Dealer Process Secrets, Philip, Sterling, and Jose dive deep into the world of leasing. Is leasing really a ripoff? Find out how leasing has evolved, the key strategies for selling leases, and the critical ins and outs every dealer needs to know. Don't miss this game-changing episode that reveals the truth behind leasing deals!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the show
Send us a text
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 16 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Jose pull back the curtain on one of the most surprising moments in Sterling’s career: the day he got fired as an F&I manager five years ago. The trio dives deep into everything you need to know about getting fired, from how to handle the fallout to why it’s not as uncommon as you might think—and definitely not the end of the road. They share tips on bouncing back stronger than ever, turning a firing into an opportunity for growth. Plus, Philip reveals his own unexpected parameters for firing employees, offering a behind-the-scenes look that will change how you think about career setbacks. This episode is packed with shocking truths, valuable insights, and advice that every automotive professional needs to hear.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 15 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Jose Fulgencio dive into the critical topic of leadership for new sales managers. They explore the often-overlooked aspect of promoting individuals into leadership roles without providing the necessary training to succeed. The episode discusses the common assumption that leadership skills are innate and how this mindset can lead to gaps in effectiveness when promoting from within. The trio shares insights on how dealerships can better prepare new sales managers for their roles by offering comprehensive leadership training, emphasizing the importance of nurturing these skills early on to create a more competent and confident management team.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 14 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and our new host Jose Fulgencio delve into the topic on everyone’s mind: the potential for an industry slowdown. While they don’t predict exactly when this shift will happen, they firmly believe it’s inevitable. This episode is packed with actionable solutions and insights tailored for everyone in the dealership—from salespeople to dealer owners. Philip, Sterling, and Jose break down the why, what, how, and when of preparing for this challenge, offering a roadmap to not just survive but thrive during uncertain times. Tune in for a thought-provoking discussion that’s as timely as it is essential.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this continuation from the previous episode, hosts Philip, Sterling, and Jose delve deeper into the world of used cars. Building on the foundational insights shared earlier, they explore advanced strategies and techniques that distinguish the best in the business. Tune in for a thought-provoking discussion packed with actionable advice and deeper insights into maximizing success in the used car market.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Subscriber-only episode
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 12 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Brian dive into the world of used cars, exploring the key consistencies that set the best in the business apart. The episode gets really interesting as they uncover strategies, practices, and mindsets that drive success in this competitive market. Whether you're a seasoned veteran or new to the industry, this discussion offers valuable insights that could transform your approach to used cars. Don't miss this deep dive into what it takes to excel in the used car market.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 11 of "Dealer Process Secrets," hosts Philip, Brian, and Sterling delve into the power of mindset. They provide listeners with essential tools to maintain a positive outlook and effectively lead by elevating positive mindsets while quieting negative ones. The episode also highlights the crucial role of customer mindset in the dealership experience, offering actionable ideas to guide and enhance it. Tune in for valuable insights on fostering a powerful and positive environment for both your team and your customers.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this episode, hosts Sterling Brown, Brian Steele, and Philip Cheatham dive into the best practices for optimizing your showroom setup and dealership lot. Philip shares insights on enhancing your sales process, highlighting key areas where improvements can drive better results. He also points out common inefficiencies in many dealerships, using the analogy of a coach who cannot see his field to illustrate the importance of visibility and oversight. Tune in to discover actionable strategies to refine your dealership’s layout and boost sales performance.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 9 of the "Dealer Process Secrets" podcast, hosts Brian Steele, Philip Cheatham, and Sterling Brown delve into the crucial topic of training new salespeople, following up on the previous discussion about the need for more sales staff. They explore how proper training can revolutionize your dealership's processes and why bringing in new talent can accelerate change more effectively than relying solely on your existing team. The hosts share strategies for effective training, the impact of well-trained staff on dealership success, and practical tips for integrating new hires to drive performance and growth. Tune in to learn how investing in training can propel your dealership to new heights.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In Season 5, Episode 8 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle a critical yet often overlooked issue in the automotive industry: the urgent need to hire more salespeople. This episode delves into the widespread reluctance that plagues 80-96% of dealerships, preventing them from expanding their sales teams despite knowing its importance.
The discussion covers the various concerns that hold dealerships back, including financial constraints, the fear of overstaffing, and the challenges of finding qualified candidates. The hosts highlight how this chronic under-hiring negatively impacts dealership performance, customer service, and overall profitability. Through their insights, they aim to shed light on the severity of the issue and offer practical advice for overcoming these barriers, ultimately encouraging dealerships to make the crucial decision to hire more salespeople.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Unlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!
In this insightful episode of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the complex issue of overcoming negative equity in car sales. They explore innovative strategies for handling negative equity by emphasizing the importance of a well-structured process, from crafting proposals to the crucial first pencil. The trio discusses how a disciplined approach and creative negotiation on down payments can turn a challenging situation into a successful sale. Tune in to learn how to refine your procedures and elevate your negotiation skills to effectively manage and overcome negative equity in your dealership.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode, Brian Steele, Philip Cheatham, and Sterling Brown delve into the importance of “Step 5’s” in the sales process. They highlight how this pivotal step, when meticulously tracked, empowers dealerships to establish purposeful goals with measurable results. The hosts discuss how tracking progress through this step aids in swiftly identifying and dissecting problem areas, ultimately enabling more effective monitoring and refining of sales processes. Tune in to learn how mastering "Step 5's" can revolutionize your dealership's approach to sales and drive significant improvements in performance.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode, Philip, Sterling, and Brian dive into the crucial steps of marketing your dealership, with a specific focus on loyalty and advocacy. They explore how these two vital components of your marketing funnel are cultivated within your store at every point of contact. The discussion highlights the importance of training and coaching salespeople to effectively implement strategies that turn customers into loyal advocates. Tune in to discover actionable insights and practical tips to enhance your dealership's marketing efforts and drive customer loyalty and advocacy.
Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.
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Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this compelling episode of "Dealer Process Secrets," host Philip Cheatham, along with co-hosts Sterling Brown and Brian Steele, explore the dynamic world of dealership marketing. Leading the discussion is Brian, who shares his extensive experience managing a million-dollar marketing budget for a dealership. Brian offers listeners a deep dive into the essential components of crafting effective marketing campaigns, strategic budget allocations, and the nuances of tracking and measuring ROI.
Throughout the episode, Philip and Sterling contribute their perspectives, enriching the conversation with their insights and practical advice. This collaborative discussion provides a well-rounded understanding of the marketing process and equips listeners with actionable strategies to implement in their own dealerships.
Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this insightful episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele delve into the critical mindset required for building successful individuals within our dealerships. They explore the importance of promoting from within and the cultural practices necessary to cultivate and protect a leadership pipeline. Listen as they share strategies on nurturing talent, fostering a supportive and growth-oriented environment, and ensuring that the culture of the dealership supports the development of future leaders from scratch. This episode is a must-listen for anyone interested in the long-term success and sustainability of their dealership's leadership team.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Prepare to transform your approach to negotiations with this captivating episode of Dealer Process Secrets. Hosts Philip Cheatham, Sterling Brown, and Brian Steele pull back the curtain on the secrets of negotiation mastery, revealing the "6 Pillars of Effective Negotiation." These strategies are so powerful that they must be wielded ethically, ensuring you become a force to be reckoned with at the negotiation table without compromising your integrity. Learn how to navigate complex deals, secure better outcomes, and elevate your dealership’s performance with these game-changing techniques. Don't miss this opportunity to gain the upper hand in every negotiation.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this inaugural episode of Season 5, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the crucial topic of fostering healthy competition within dealerships. They explore innovative strategies to generate productive competition among team members, highlighting how it can drive performance and motivation. The trio also examines potential pitfalls where competition can go wrong, leading to negative outcomes such as resentment or unethical behavior. Throughout the episode, they offer practical tips on carefully navigating competitive dynamics, ensuring that the positive aspects of competition are harnessed while mitigating any adverse effects. Tune in to learn how to create a balanced and thriving competitive environment that boosts dealership success.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In Season 4, Episode 30 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle the critical topic of crafting effective pay plans. They delve into how to design pay plans that align with the desired results and goals, highlighting common pitfalls in the industry where many pay plans miss the mark. Most importantly, they discuss the essential mindset needed when writing pay plans to ensure they motivate and drive the performance you seek. Join them for an insightful conversation on optimizing compensation strategies to achieve dealership success.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Subscriber-only episode
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the world of used electric car tax credits. They explore how dealerships can leverage these credits to boost sales and customer satisfaction. The discussion covers the latest developments, future trends, and critical insights for dealerships to stay ahead. Tune in to learn strategies for maximizing the benefits of these tax credits and understand what’s crucial for both dealers and customers in the evolving landscape of electric vehicles.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode of the "Dealer Process Secrets" podcast, Brian Steele interviews Philip Cheatham and Sterling Brown as they dive into the final part of their four-part series on the perfect F+I process. The trio wraps up their discussion by focusing on the 3rd and 4th columns of the F+I menu and the inevitable negotiations that will arise.
Philip and Brian offer great insights and even share a friendly disagreement on the premise of back-and-forth negotiations, providing listeners with diverse perspectives on closing deals. Sterling contributes valuable tips on how to effectively manage these negotiations to lead to a successful close.
Finally, the episode concludes with strategies on wrapping up the deal and seamlessly transitioning the process back to the Salesperson. This episode is packed with practical advice and actionable strategies for anyone looking to master the F+I process and enhance their dealership's performance. Don't miss this engaging and informative discussion!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this episode, Sterling, Brian, and Philip continue to detail the perfect F+I process. Brian interviews Philip and Sterling, providing an inside look at the strategies and techniques that make their F+I process so effective. Tune in to learn the secrets that can help you streamline your own approach and boost your success in the finance and insurance department.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join Philip, Brian, and Sterling in Part 2 of "The Perfect F+I Process" as they offer an exclusive inside look into the strategies and techniques that drive exceptional F+I performance. In this episode, they delve deeper into the key elements that make the F+I process seamless and profitable.
Discover how painting vivid pictures at every step of the process can transform customer interactions and enhance engagement. From advanced negotiation tactics to customer engagement techniques, Philip, Brian, and Sterling share their secrets to making complex financial products relatable and understandable. They illustrate how creating compelling narratives around each product can boost customer satisfaction and increase profitability.
Learn how to:
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Paint clear and compelling pictures of each F+I product, making them relatable and easy to understand for customers.
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Use storytelling to highlight the value and benefits of financial products.
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Implement advanced negotiation tactics that prioritize customer trust and transparency.
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Engage customers effectively throughout the F+I process, from initial presentation to final agreement.
Whether you're looking to boost customer satisfaction or increase profitability, this episode is packed with actionable insights and expert advice. Don’t miss out on learning from the best in the business!
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this exciting Part 1 of a special two-part series, join host Brian Steele as he interviews Philip Cheatham and Sterling Brown about their perfect F+I process on the "Dealer Process Secrets" podcast. In this episode, Philip and Sterling share their insights, strategies, and secrets behind creating an F+I process that not only enhances dealership performance but also elevates customer satisfaction. Discover the key elements and steps that make their approach so effective, and learn how you can implement these best practices in your own dealership. From initial customer interactions to closing deals, this episode provides a comprehensive look at how to achieve excellence in F+I. Don't miss this deep dive into the methodologies that have set Philip and Sterling apart as industry leaders.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join hosts Philip Cheatham, Sterling Brown, and Brian Steele in this insightful episode of the "Dealer Process Secrets" podcast as they delve into "Pro Notes," a groundbreaking process invented by Philip for achieving advanced success in the F+I sector. In this episode, they uncover how "Pro Notes" can help F+I professionals work under less pressure, incrementally increase their skills, and track and monitor their success like industry pros. Learn how to transform your approach to F+I with this innovative system that promises to refine your techniques, enhance your performance, and ensure sustained growth in your dealership career. Whether you're a seasoned F+I manager or just starting, this episode is packed with valuable strategies to elevate your expertise and boost your results. Don't miss out on these expert insights that could revolutionize your F+I operations.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join Philip Cheatham, Sterling Brown, and Brian Steele in this compelling episode of Dealer Process Secrets, where they dive into the critical aspects of F&I sales. The discussion begins with the importance of genuine belief in your products and the strategic pricing of F&I offerings to build trust and effectively close sales.
The hosts then shift focus to the differences between cancellable and non-cancellable F&I products. They explore how each category affects retention strategies, noting that cancellable products generally promote customer loyalty, while non-cancellable products serve distinct purposes. The conversation includes practical advice on how to transparently present these options to customers, aligning sales tactics with customer expectations and needs.
This episode is packed with essential insights for F&I professionals looking to enhance their approach to product sales and customer engagement. Tune in to refine your skills and boost your dealership's performance.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join Philip Cheatham, Brian Steele, and Sterling Brown in Episode 22 of Season 4 of "Dealer Process Secrets" as they delve into the critical importance of urgency and customer service during the F+I turnover. Discover why this phase is pivotal not only for an F+I Manager's reputation but also for their future career advancement and success in sales. The hosts explore how effective customer interaction at this stage can lead to significant impacts on long-term dealership success and customer loyalty. Tune in to gain insights on enhancing your approach to ensure every customer transition enhances your professional standing and drives sales success..
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this enlightening episode of "Dealer Process Secrets," join Philip Cheatham, Sterling Brown, and Brian Steele as they delve into the art of practicing indifference in both F+I and sales. Discover why mastering a detached approach can significantly enhance your negotiation skills and customer interactions. The trio shares real-life scenarios, advanced strategies, and the subtle psychological impacts of maintaining composure under pressure. Tune in to learn how this powerful technique can transform your sales approach and lead to more successful outcomes in your dealership.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In this pivotal episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele delve into the nuanced world of F&I management within dealerships. Titled "Finding Balance: The Case for the Semi Box Close in F&I," the hosts share their personal experiences from environments where F&I Managers had varying degrees of control—from very little to complete autonomy. They discuss the impact of these control levels on dealership efficiency and customer experience, advocating for a balanced approach known as the "semi box close." This strategy is recommended for its ability to effectively empower F&I managers while maintaining the oversight necessary to ensure optimal customer satisfaction and dealership profitability. Tune in to gain valuable insights on optimizing financial services operations in any automotive dealership.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In Season 4, Episode 19 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele explore the transformative potential of artificial intelligence in the automotive industry. They predict that AI will significantly impact the Business Development Centers (BDCs) more than other areas, noting that changes are already underway. The discussion centers on how dealerships can embrace AI to enhance operations and stay ahead of technological advancements, with specific tips on how sales and F+I departments can use AI to their advantage. The hosts share strategies for leveraging AI effectively, turning potential disruptions into competitive advantages. As the episode wraps up, Philip and Brian engage in a lively debate recalling their differing views on the events of 2008 and the concept of controlled obsolescence in the auto industry. Tune in for insightful perspectives and a bit of fun as the hosts navigate these pivotal topics.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Send us a Text Message.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join Philip Cheatham, Sterling Brown, and Brian Steele for a landmark episode of the Dealer Process Secrets podcast—our first-ever video cast now on YouTube! In Season 4, Episode 18, the team dives deep into the ultimate sales process formulas and the structure that distinguishes the best of the best dealerships. This episode is a must-watch for anyone in the automotive sales industry looking to elevate their dealership's performance.
Discover the key strategies and organizational tips that have propelled the top 1% of dealerships to their elite status. The crew breaks down how to effectively organize your people and processes to optimize sales and customer satisfaction. Whether you’re a seasoned manager aiming to refine your operation or new to the industry seeking a solid foundation, this episode provides a comprehensive outline to start performing at peak levels.
Tune in to gain invaluable insights and practical advice on transforming your dealership into a high-performing powerhouse. Don’t miss this engaging and informative session that could redefine your approach to automotive sales! Watch now on YouTube and join the discussion to elevate your dealership to the top tier.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
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Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In Season 4, Episode 17 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the dynamics of changing interest rates and their impact on the automotive industry. The episode offers a comprehensive look at the history of interest rates, regulatory frameworks, and state maximums, providing listeners with a solid grounding in the topic. Philip shares his unique insights on interest rate regulations and strategies for effectively communicating about rates with customers, regardless of their credit status. Whether dealing with "credit heroes" or those who are "credit challenged," this episode equips dealership personnel with the knowledge and tact needed to navigate these discussions confidently. Join the hosts for an enlightening discussion on making interest rates understandable and approachable for every customer.
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615
Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Support the Show.
Send us a Text Message.
https://www.centraldesking.com/home1
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In Season 4, Episode 16 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle an essential topic: handling a slowdown in dealership activities. As the pace of sales fluctuates, it's crucial for everyone from salespeople to general managers to understand the best strategies for staying productive and mentally prepared. The trio delves into practical steps for adapting to slower periods, ensuring that the dealership not only survives but also thrives. They discuss the psychological aspects of facing a slowdown, and how maintaining a growth mindset can turn challenges into opportunities for development and improvement. Tune in to equip yourself with the knowledge and tools needed to grow and succeed, even when times are tough.
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In this thought-provoking episode of "Dealer Process Secrets," host Philip Cheatham is joined by industry experts Sterling Brown and Brian Steele to tackle the contentious issue of transparency in dealership management. The trio dives into a critical debate on how much information is too much when it comes to sharing with staff. Should dealership leaders adopt a high-disclosure, transparent approach, or is it more beneficial to keep certain details under wraps and staff in the dark on some matters? As always, Philip isn't afraid to challenge conventional wisdom, pushing back on key points and sparking a dynamic discussion that explores the impacts of transparency on employee morale, operational efficiency, and overall dealership success. Tune in to hear a range of perspectives in this super interesting conversation about balancing openness with strategic discretion in the automotive industry.
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🚗💡 Dive into the art of subtle excellence in the latest episode of "Dealer Process Secrets"! In Season 4, Episode 14, titled "Beyond the Extra Inch: Mastering Micro-Moments in Car Sales," join our seasoned hosts Philip Cheatham, Sterling Brown, and Brian Steele.
🌟 Uncover the secrets of enhancing customer interactions to create unforgettable experiences. Our hosts explore the small yet powerful steps that set a dealership apart from the rest.
🎧 Whether you're a part of the industry or simply passionate about exceptional service, this episode offers rich insights into making every detail count.
DealerProcessSecrets #AutomotiveExcellence #CustomerService #CarSalesTips #PhilipCheatham #SterlingBrown #BrianSteele
👉 Tune in now and follow for more expert tips to turbocharge your dealership’s success! 🎙️💥
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In this pivotal episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele reveal the strategies that can propel you to the number one spot in sales or finance at your dealership. Titled "Reaching the Summit: Become #1 in Sales and Finance," our experts share their firsthand experiences and the advanced techniques that helped them dominate their fields. The discussion spans from mastering the art of the deal, enhancing client trust, and using sophisticated financial acumen to close sales effectively and maximize profits. They also cover the importance of adaptability and continuous learning in staying ahead in the highly competitive auto industry. If you're committed to becoming the top salesperson or finance manager at your dealership, this episode is your roadmap to success, packed with essential tips and groundbreaking ideas. Tune in to transform your approach and lead your team to victory.
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In "Dealer Process Secrets" Season 4, Episode 12, hosts Philip Cheatham, Brian Steele, and Sterling Brown delve into the intricate world of interviewing a salesperson for a dealership, offering listeners a dynamic and multifaceted discussion. This episode stands out for its unpredictable journey through various topics related to sales, hiring practices, and the nuanced art of dealership management. The conversation frequently veers off into unexpected territories, providing a rich, entertaining, and educational experience.The episode kicks off with the trio sharing their own experiences and strategies for identifying the ideal sales candidate. They emphasize the importance of not only evaluating a candidate's sales skills but also their ability to integrate into the dealership's culture and team dynamics. As the discussion unfolds, the hosts engage in several roleplaying scenarios that illustrate potential interview situations. These roleplays serve to demonstrate effective and ineffective interview techniques, highlighting how responses can reveal deeper insights into a candidate's potential fit.Throughout the episode, the hosts weave in anecdotes from their personal careers, sharing both successes and learning opportunities they've encountered in the realm of automotive sales. They touch upon the significance of adaptability, continuous learning, and the value of building genuine relationships with customers.Listeners will appreciate the episode's lively pace and the hosts' candidness. Their willingness to explore tangents enriches the conversation, offering a comprehensive look at the complexities of hiring in the dealership industry. Whether you're a dealership owner, manager, or someone interested in the business of sales, this episode provides valuable perspectives on creating a successful sales team through thoughtful interviewing and hiring practices.
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"Dealer Process Secrets" Season 4, Episode 11, titled "Don’t Be Insane," features an insightful discussion led by Philip Cheatham, Brian Steele, and Sterling Brown. This episode delves into a critical issue that plagues many dealerships: the cycle of repetitive strategies and the expectation of different results, a practice that epitomizes the famous definition of insanity. The hosts explore various common practices within the dealership environment that, despite being widely adopted, fail to yield the anticipated improvements or profits. They challenge the status quo by questioning these entrenched habits and by offering fresh perspectives on overcoming operational stagnation.
Philip, Brian, and Sterling emphasize the importance of adaptive thinking and innovation in the dealership business. They provide practical advice on how dealers can break free from the cycle of redundancy by identifying and analyzing the less obvious opportunities that lie within their current operations. The episode is rich with actionable insights on reevaluating existing processes, understanding customer needs from new angles, and implementing changes that lead to sustainable growth and success.
Listeners are encouraged to adopt a mindset shift, moving away from 'how things have always been done' towards a more dynamic, results-oriented approach. The discussion includes real-world examples of dealers who successfully navigated change, highlighting the strategies they employed to uncover new opportunities and achieve remarkable outcomes. "Don’t Be Insane" is a call to action for dealers to reexamine their approaches, innovate, and embrace the possibilities that come with change, ensuring that they are not just running in place but are moving decisively towards their goals.
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In "Dealer Process Secrets" Season 4 Episode 10, hosts Philip Cheatham, Brian Steele, and Sterling Brown delve into the groundbreaking realm of artificial intelligence and ChatGPT, unraveling its potential impact on individuals and automotive dealerships. This episode stands out as a pivotal discussion on technological evolution, adaptation, and the strategic mindset required to stay ahead in the rapidly changing automotive industry.
Philip Cheatham takes the lead with a compelling narrative on the importance of being an innovator within the technology adoption lifecycle, particularly emphasizing the critical phase of 'crossing the chasm.' He argues that early adoption and innovation are key to leveraging AI technologies like ChatGPT to enhance dealership operations, customer engagement, and ultimately, sales. Cheatham's insights offer a unique perspective on navigating the challenges and opportunities presented by AI, urging dealerships to embrace change proactively.
Brian Steele and Sterling Brown contribute to the conversation with their own experiences and viewpoints, creating a rich dialogue on how AI and technological advancements can transform the automotive sales process. They discuss practical applications of AI in the dealership environment, from personalized customer interactions to streamlined operations and predictive analytics.
The episode is a clarion call to the automotive industry to not get left behind in the digital revolution. The hosts emphasize the need for a strategic approach to technology adaptation, one that not only embraces AI and ChatGPT but also anticipates future trends to maintain competitiveness and relevance in an increasingly tech-driven world.
Through engaging discussions, expert insights, and practical advice, Season 4 Episode 10 of "Dealer Process Secrets" equips viewers with the knowledge and inspiration to navigate the adventure of AI and technology in the automotive industry.
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In Season 4, Episode 9 of the Dealer Process Secrets Podcast, the dynamic trio of Brian Steele, Sterling Brown, and Philip Cheatham unite to unpack the transformative power of effective sales meetings. This episode is a treasure trove of insights, focusing on the why, what, and how of conducting sales meetings that not only inspire but also drive consistent performance across sales teams. The hosts delve into the anatomy of impactful meetings, starting from the foundational elements to the execution of strategies that ensure every meeting is a stepping stone towards achieving sales excellence. Discover the key components of a successful sales meeting, including agenda setting, engaging content delivery, and fostering an environment of accountability and growth. The highlight of the episode is an 8-minute sermon by the hosts, a concentrated blast of wisdom addressing the most crucial aspects of sales meetings and their role in cultivating a culture of consistency and peak performance. Whether you're a sales veteran or new to the field, this information-packed episode offers a comprehensive guide to elevating your sales meetings and, by extension, your sales results.
SalesMeetings #ConsistencyInSales #EffectiveMeetings #SalesStrategy #DealerProcessSecrets #DPSpodcast #SalesExcellence #TeamEngagement #SalesPerformance #BrianSteele #SterlingBrown #PhilipCheatham #SalesLeadership #MeetingAgenda #SalesGrowth
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In this groundbreaking episode of the Dealer Process Secrets Podcast, we're thrilled to welcome Philip Cheatham for a deep dive into the critical art of holding gross in automobile transactions. Touted as the most intense and informative episode yet, Philip elucidates the advanced negotiation strategies that can make or break deals at the closing table. This episode isn't just about closing; it's a comprehensive guide on how to maximize profitability in every transaction. Philip shares his expertise on managing margins, customer interaction techniques, and the pivotal mindset shifts necessary for success in the F+I office. Co-hosts Brian Steele and Sterling Brown are on deck, absorbing every golden nugget of wisdom. This episode is a must-listen for anyone in the auto business looking to elevate their game and understand the nuances of holding gross profit. Get ready to take notes and transform your approach to sales with insights from one of the industry's leading figures.
HoldingGross #AutoBusinessExcellence #NegotiationMastery #ProfitMaximization #DealerProcessSecrets #DPSpodcast #AutoSalesProTips #FandIInsights #PhilipCheatham #BrianSteele #SterlingBrown #AutomotiveSalesStrategies #GrossProfitManagement
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In Season 4, Episode 7 of the Dealer Process Secrets podcast, hosts Philip Cheatham, Brian Steele, and Sterling Brown dive deep into the roots of their success in the car business. Philip shares the impact of being coachable on his career trajectory, emphasizing the importance of openness to learning and adapting. Sterling, on the other hand, discusses his strategy of identifying inefficiencies and what's not working as a pivotal step towards success. The episode then shifts gears to a lively debate on dress codes within the dealership environment, with each host offering their unique perspective based on their experiences. This candid conversation sheds light on personal growth, professional development, and the nuances of dealership culture.
Episode Outline:
- Introduction:
-
Brief overview of the episode's themes and guest introductions.
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Journey to Success:
- Philip's Story: The significance of being coachable in his career.
- Sterling's Approach: Finding success by focusing on what's not working and turning challenges into opportunities.
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Brian's Insights: Brian adds his perspective on what has contributed to his achievements in the car business.
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Dress Codes in Dealerships:
- The Debate Begins: Each host shares their stance on dress codes, starting with historical perspectives and evolving practices.
- Philip's Opinion: How professionalism and personal expression can coexist within dress code policies.
- Sterling's Viewpoint: The impact of dress codes on dealership culture and employee performance.
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Brian's Take: Balancing the need for uniformity with the importance of individuality.
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Listener Questions:
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The hosts tackle questions from the audience, providing deeper insights into their personal experiences and advice for up-and-comers in the car business.
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Conclusion:
- Summary of key takeaways from the episode and a teaser for what’s coming up next in the series.
This episode is a must-listen for anyone in the car business seeking to understand the diverse factors that contribute to success, from personal growth and adaptability to the subtleties of workplace culture. Join Philip, Brian, and Sterling as they uncover the secrets behind their achievements and share invaluable advice for navigating the complexities of the car dealership world.
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Dealer Process Secrets Podcast: Season 4, Episode 6 - "The Art of Less: Maximizing Impact in Closing Transactions"
In this transformative episode of Dealer Process Secrets, join hosts Philip Cheatham, Brian Steele, and Sterling Brown as they delve into the nuanced strategy of "speaking less, doing less, and getting more" within the context of closing transactions. Episode 6 of Season 4, titled "The Art of Less: Maximizing Impact in Closing Transactions," is a masterclass in the power of restraint and active listening in sales environments.
Key Episode Highlights:
-
Listening More, Talking Less: Discover why tuning into your customers' needs and desires can significantly enhance your ability to close deals effectively. Our hosts share insights on how active listening can open up opportunities to tailor your approach and connect more deeply with clients.
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The Value of Your Spiel: Learn why less is often more when it comes to sharing your sales pitch. Philip, Brian, and Sterling discuss strategies to avoid repetition and ensure that every word you speak adds value to the conversation, thereby elevating the perceived worth of your offering.
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Turtle vs. Hare Philosophy: Embrace the "turtle" approach in your sales strategy—understanding that slow and steady often wins the race. This segment explores how doing less in a strategic manner can lead to achieving more, focusing on deliberate actions that drive results.
-
Practical Steps to Implement: The hosts provide actionable advice on how to apply these principles in your daily interactions. From refining your sales pitch to knowing when to step back, learn how to make every action count.
Episode Insight:
This episode is not just about refining sales techniques; it's about revolutionizing the way we view interactions within the closing transaction. By embracing the principles of speaking less and listening more, sales professionals can foster an environment where customers feel heard, valued, and understood—ultimately leading to more successful closes and satisfied clients.
Whether you're a seasoned sales veteran or new to the field, "The Art of Less: Maximizing Impact in Closing Transactions" offers valuable lessons in the subtleties of communication, the importance of patience, and the art of making less achieve more.
Tune in to this episode of Dealer Process Secrets to transform your approach to closing transactions and elevate your sales game by mastering the art of strategic restraint and focused listening.
DealerProcessSecrets #SalesStrategies #ActiveListening #SalesPhilosophy #TheArtOfLess #MaximizingImpact
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Title: Dealer Process Secrets Podcast - Season 4, Episode 5: "Collaborate 2 Elevate"
Description:
In this enlightening episode of the Dealer Process Secrets Podcast, we dive deep into the transformative power of collaboration and support within leadership teams. Titled "Collaborate 2 Elevate," Season 4, Episode 5 explores how leaders can work together to elevate their teams and themselves to new heights of success and efficiency.
Our hosts, alongside a panel of esteemed experts in the field of business and leadership development, dissect the intricacies of effective teamwork in the context of dealership operations. They share innovative strategies for fostering a culture of mutual support, open communication, and collective problem-solving among leaders. This episode is packed with actionable insights on overcoming common challenges in leadership dynamics, enhancing team performance, and achieving shared goals through the power of collaboration.
Listeners will learn about:
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The essential components of successful leadership collaboration.
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Practical tips for building and maintaining strong relationships between leaders.
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The impact of a supportive leadership environment on team morale and productivity.
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Real-life success stories of teams that have achieved remarkable transformations through collaborative efforts.
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Tools and resources to facilitate effective collaboration and support among leaders.
Whether you're a seasoned manager seeking to refine your leadership approach or a new leader looking to make a positive impact, "Collaborate 2 Elevate" offers valuable lessons on elevating your team's performance and achieving excellence together. Tune in to discover how you can harness the power of collaboration to unlock the full potential of your leadership team and drive your dealership toward unprecedented success.
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🚗💡 Dealer Process Secrets Season 4: Episode 4: Amazon’s Getting in the Car Business 🚗💡
In this groundbreaking episode, join the powerhouse trio of Philip Cheatham, Brian Steele, and Sterling Brown as they dive deep into the seismic shift happening in the auto industry with Amazon's entrance into car sales. This episode isn't just about the what; it's about the how and the why behind Amazon's move, its impact on traditional dealerships, and what it means for the future of car buying and selling.
The discussion doesn't stop there. Our experts will dissect the Carvana model, exploring the ins and outs of online car sales and how these platforms are reshaping consumer expectations. But what does all this mean for you? Whether you're a dealer, a salesperson, or just an automotive enthusiast, this episode offers invaluable insights into adapting and thriving in this new era.
Beyond the industry analysis, get an insider's look at Central Desking's revolutionary software solutions designed to streamline operations and boost sales. Discover how leveraging the right technology can be your dealership's game-changer.
And for those looking to elevate their game, Philip Cheatham's expertise in F+I training shines through. Learn why Philip is the go-to guru for finance and insurance strategies that not only enhance customer satisfaction but also drive profitability.
This episode is more than a conversation; it's a roadmap to success in a rapidly evolving marketplace. Tune in to "Dealer Process Secrets" and unlock the secrets to navigating the future of car sales. Subscribe now to not miss out on this and future episodes that could redefine your approach to automotive sales and operations.
🔥 Subscribe, learn, and lead in the automotive revolution with us. Transform the way you do business, embrace innovation with Central Desking, and take your team to the top with Philip Cheatham's F+I training. It's time to drive your dealership forward! 🔥
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Philip Cheatham, Brian Steele & Sterling Brown talk about the good the bad and the who knows what concerning attending the NADA conference.
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Philip Cheatham, Sterling Brown & Brian Steele discuss all the manufacturers control and the good the bad and the BS of it.
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Philip Cheatham & Brian Steele discuss the the larger impact Credit Unions are having on our longer term customer retention.
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Philip Cheatham & Sterling Brown discussing the ins & outs of pay, pay structure, "the ask within", and everything pay plans!
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Listen to Philip, Brian and Sterling discuss "Desire" and importance in how to be an effective leader.
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Philip, Sterling & Brian are back for a 3rd season discussing F+I pay and more!
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Monday at 8:30am CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com I will do my best to find you one if I don't have one available.
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
or listen on audible!
Hurry up new book coming soon!
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Get 10% off the Daily Desk https://www.centraldesking.com/home1
And Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Great discussion, check it out!
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Get 10% off the Daily Desk https://www.centraldesking.com/home1
And Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Skills? Attitude? Mindset?
Great discussion, check it out!
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Get 10% off the Daily Desk https://www.centraldesking.com/home1
And Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
If I'm going to do this, I'll let you know...
&
A deep dive into all things Digital Retailing...
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Get 10% off the Daily Desk https://www.centraldesking.com/home1
And Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Tough Subject to discuss so let's do it!
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Get 10% off the Daily Desk https://www.centraldesking.com/home1
And Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
We missed a few Episodes as we switched up our format. Our Podcast is now interactive on ClubHouse. We have many people join the conversation every Sunday at 6:30 PM CST.
This week, we are so grateful for Dusty Sutherland, who shared so many cool ideas, it was an overload of creativity, leadership principles and positivity!
From building your individual brand inside a dealership to creating a culture with some amazing leadership principles, Dusty shared some really incredible information. He showed us how he helps his team build individual local brands. From salespeople with their own burgers to cardboard cutouts and lawn signs, learn how to create followings that translate into car deals and a beloved presence in your community!
Big thank you to all the other contributors! This ended up being a truly awesome conversation.
Book recommendations from this Podcast:
1.) Who moved my cheese
2.) Gung Ho
3.) Inside the Magic Kingdom
4.) Never eat alone
Check us out live every Sunday at 6:30 PM CST on Clubhouse! If you need an invite to CH send me an email @ Philip@centraldesking.com
Get 10% off the Daily Desk https://www.centraldesking.com/home1
And Listen to my audiobook Dealership Process Secrets for FREE! https://www.philipcheatham.com/optin1605827423969
Host: Philip Cheatham
Co~Host: Brian Steele
Co~Host: Sterling Brown
Like our Facebook Page Dealer Process Secrets Podcast
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)
Support the show (https://paypal.me/dealerprocesssecrets?locale.x=en_US)