Commerce Connect Podcast: Recent Episodes
Digital River
The road to ecommerce success can get bumpy – we talk to some of the world’s best-known brands to help smooth your direct-to-consumer journey. Learn from the experts on how to build your digital marketing strategy using best-of-breed solutions for a superior customer journey.Ecommerce expert Digital River brings you the inside scoop from industry leaders who are innovators in expanding into new global markets and masters at creating successful direct-to-customer channels. Together we’ll show you how to create exceptional customer experience and profit maximization for your online store and brand.
As D2C manager for OLLY, a health and wellness brand owned by Unilever, Jennifer Peters is responsible for every aspect of OLLY's ecommerce store: customer experience, marketing inventory, payment gateways and more. Peters says as OLLY matures, her team has to constantly re-evaluate their strategy. “A lot of things that worked two years ago, they don’t work anymore,” Peters explained. “I think one of the tougher pieces of that is figuring out where the issues are and then prioritizing them.” Learn more as Peter's talks with Digital River's Emily Burton in the latest Commerce Connect podcast.
Carter Jensen is the Global Lead for Direct to Consumer at General Mills. His team works with the company’s incubator program, focused on emerging brands, using digital strategies to gain insights and test theories to bring new products to life at General Mills.
With his start-up background, Jensen is used to using every tool at his disposal to glean information that can help propel a brand forward. At General Mills, that includes launching storefronts in 5-10 days, working with founders to validate product market fit, naming, messaging and more. While the site may sell product, the real reward is the data captured from the site. Learn more from Jensen as he sits down with Digital River's Mike Nicholas to talk about the importance of a D2C site when launching a new brand.
Astound is a powerhouse in digital commerce, helping companies strategize and build ecommerce sites to delight customers around the world. Igor Gorin is co-founder and Chief Strategy Officer, which puts him at the forefront of ecommerce trends. In this conversation with Digital River's Emily Burton, Gorin shares his secrets for ecommerce success. Chief among them, agility.
Kelly Goetsch, chief strategy officer for commercetools, is an evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.
Mike Schmid considers himself a start-up kind of a guy, which is one reason he decided it was time to leave his high-profile gig at Apple to try his hand at a company he’d been eyeing for some time, Seattle-based Rec Room. With more than 37-million users worldwide, the free-to-use platform allows creators to customize interactive rooms, and build experiences for others to share. Late last year, the company announced $145-million in new funding, bringing the company’s valuation to $3.5 billion. Heady stuff for a start-up that first got off the ground in 2016. The pandemic pushed growth even further. Learn more about Rec Room's plans for self-publishing, and how Schmid views Rec Room's place in the so-called Metaverse.
Becoming a fraud fighter was not on Mark Michelon’s radar when he interviewed for a finance job at a new company. He got the job and was asked to look at a problem the company was having with chargebacks on its new website. It turned out to be a fraud ring. Michelon was hooked, and his finance path pivoted to ecommerce fraud prevention. Now, as president of Accertify, an American Express Company, Michelon is one of the good guys working to stay ahead of ecommerce fraudsters. Learn more about how you can improve your fraud strategy in this edition of Digital River's Commerce Connect podcast.
Phillip Jackson and Brian Lange are former competitors turned co-conspirators. Together they founded Future Commerce, which helps brands create a strategic vision that will shape the future of their retail and digital channels. Not content to leave it there, Jackson and Lange want to help brands bring about change for their customers and even the world.
Jim Herbert is an unabashed cheerleader of the Open SaaS approach at BigCommerce, Herbert now finds himself in the middle of the biggest product announcement for BigCommerce in recent years, it’s new Multi-Storefront solution that will give merchants even more flexibility and ease of use.
Digital River’s Jason Nyhus recently spoke with Herbert about Multi-Storefront, Open SaaS and how flexibility is key for brands striving for long-term success.
If the idea of getting a late-night delivery of Ben & Jerry’s ice cream to your doorstep sounds appealing, you can thank Unilever’s Amy Brix for making it a reality for European customers. Now Director of Ecommerce in Germany for Unilever, Brix is responsible for the overall execution of Unilever’s ecommerce strategy in Germany. Brix sat down with Digital River’s CMO, Ted Rogers, to talk about ecommerce trends, and what that means for shoppers craving convenience.
Uday Kotla, vice president and global business head for Infosys Digital Experience joins Digital River's Jason Nyhus for a look forward after a blistering two years of growth in the ecommerce industry. What are companies looking for now? Which industries are seeing the most transformation, and how is Infosys addressing the global demand? It's been a wild ride for ecommerce, and Uday suggests the most interesting changes are still to come.
Dave Tu is president of DCL Logistics, a Bay Area company with 40 years in the business of delivering for clients with complex distribution requirements. Dave sits down with Digital River's Jason Nyhus to talk about how his company is navigating the challenges brought by a global pandemic, and what steps ecommerce brands should be taking to meet customer expectations in 2022.
Jared Blank is Chief Marketing Officer for VTEX - North America, a digital commerce platform for enterprise B2B and B2C ecommerce brands. From his early days in ecommerce at Tommy Hilfiger to now helping some of the world's best-known brands set their D2C ecommerce strategies, Jared knows what it takes to create true innovation. In this conversation with Digital River's Jason Nyhus, Jared shares his views on what the future holds for D2C ecommerce.
Paul Rios noticed something interesting when he started at HubSpot ten years ago. Some of the inbound leads at the CRM platform provider were from Latin America. And they were largely being ignored. Paul realized the market had enormous potential - so he asked to work on it as a side project until the company was able to put resources behind Paul's work. In this episode, Paul, now Director of Sales, Latin America Direct, shares some of what he's learned building up HubSpot's business in this lucrative and complex market.
There's a gold rush underway and you can see it in container ships stacked up at major world ports - it's cross border ecommerce. Avalara's Evan Wright told Digital River's Jason Nyhus that while there's plenty of opportunity, there is also plenty of risk if brands don't understand the complexities of cross border selling. Learn more in this episode of Commerce Connect.
The digital revolution has made its way to B2B purchasing, and no one knows that better than TreviPay CEO Brandon Spear. Far from simply being in the right place at the right time, Brandon has been working to build a company that offers businesses a way to exceed their customers' expectations. In this episode of Digital River's Commerce Connect, Brandon joins host Natalie Wires for a deeper dive into the future of B2B purchasing, and how companies can leverage those changes in a digital first world.
Fusebill co-founder and CEO Tyler Eyamie saw the promise of subscriptions years ago. Now, companies that never envisioned offering their products via subscriptions are seeing opportunity (not to mention dollar signs). Tyler joins Digital River's Jason Nyhus to talk about what Fusebill offers its customers, and a future for subscriptions that could benefit consumers as well as brands.
Dell's Harsh Acharya has seen it all at Dell - from his days as a software engineer to his current role as VP of Ecommerce Technology and Product. Harsh talks with Digital River's Jason Nyhus about where he sees the future of B2B ecommerce, and how Dell has kept its team on point during the pandemic.
Vaimo's Brian Dearth and ecommerce expert Jason Loehr talk with Digital River's Jason Nyhus about the challenges and rewards of going direct to consumer in the highly regulated spirits industry. Why company culture is key to any digital transformation.
Surabhi Pokhriyal has worked with iconic CPG brands over her more than 15 year career. Now Global Head of Digital Commerce at Colgate-Palmolive, Surabhi is pushing innovation in new directions across multiple channels. She lets the data guide her, with the customer as her north star. In this edition of Commerce Connect, Surabhi tells Digital River's Jason Nyhus why success today depends on shedding ideas from the past that don't work in today's digital, customer-first world. She also recommends a few podcasts you can check out, including Brave Commerce with Rachel Tipograff and Sarah Hofstetter.
Todd Donzelli, GE Healthcare's former vice president of program management, could be taking a victory lap after helping the company build a global subscription model during a world-changing pandemic. Instead, he's intent on taking what he's learned about digital transformation at multiple global companies and sharing that expertise more broadly. In this edition of Commerce Connect, Todd and host Natalie Wires talk about how subscriptions are changing the healthcare industry, and what lessons that provides for other B2B companies.
From sophisticated rings that dupe unwitting consumers to so-called "friendly fraud", Digital River's Jason Cheung has built his career on stopping the bad guys (and gals). As a member of the Merchant Risk Council, Jason lives and breathes fraud mitigation. In this episode, Jason lays out the fraud landscape for host Natalie Wires, and shows us why ecommerce brands can never let their guard down.
Back in his days working for telecom companies, Chargify's Paul Lynch understood the pain of billing. Now he heads up a company that manages subscriptions and billing for some of the world's most exciting B2B SaaS businesses. In this episode of Commerce Connect, Paul shares the moment he believes the world changed for billing, and how companies can take a very complicated function and turn it to a competitive advantage.
Books mentioned by Paul in this podcast:
- Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets
- Never Split the Difference: Negotiating as if Your Life Depended on It
- Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal
As the former VP of International Tech Strategy at Walmart Canada, Rick Neuman is no stranger to winning over shoppers. Now he's with Flipp, connecting shoppers with deals from top global brands. Join Digital River's Jason Nyhus on this week's Commerce Connect podcast to learn more about how retailers are finding digital gold as they ditch circular adds for an app-based experience.
When four versions of Maya Rudolph astride four tiny horses rode into the Superbowl ad arena this year, Klarna was making a statement to Americans - Buy Now, Pay Later is a force to be reckoned with. Klarna's Director of UK Partnerships, Kevin Ward, joined Digital River's Jason Nyhus for a look at what makes this Swedish success story stand out, and why brands should take a good look at BNPL for their digital strategy.
While some brands are still trying to find the light at the end of the tunnel that was 2020, others vaulted ahead as ecommerce saved the day for both consumers and merchants lucky enough to have an established online presence. How can companies regain their mojo? Gorilla Group's Caleb Bryant points to the digital ecosystem and tells us how Gorilla Group is helping companies plan and execute their strategy.
We're not the first to say Gainsight CEO Nick Mehta wrote the book on customer success (for the record he did) but we did want to pull back the curtain a bit to learn more about the man who sees opportunity in customer retention. Find out why customer success is not just a job title. Nick tells Digital River's Jason Nyhus customer success is a mindset that can grow value for your company.
Mikita Mikado was a kid from Belarus when he arrived in Hawaii as a college student. He was introduced to the American Dream, and mentored by his Japanese landlord who advised Mikita hard work was the path to success. Fast forward to 2021, and Mikita Mikado is the rare person who finds his company in the right place at the right time, enabling companies to digitally create and sign documents to keep business going even when people can't meet in person.
Host Natalie Wires asks Mikita about his vision for PandaDoc in a post-pandemic world.
Fit is job one for fashion brands hoping to win loyal customers. It's also the sweet spot for WAIR, a company that is revolutionizing fit through data. CEO Greg Moore joins Digital River's Natalie Wires for a deep dive on how his company is changing the way brands approach fit, design and supply, with data gathered from real-world, real-time body measurements.
Returns and unsold merchandise are the bane of fashion brands worldwide. Trendsetter Superdry is attacking the problem with precision only data can provide. In an effort spearheaded by Deborah Painting, Superdry's Head of Quality and Technical, the company is deploying ground-breaking technology designed to customize fit to body types worldwide.
Learn more about Superdry's partnership with WAIR, and how it could revolutionize the fashion industry.
Kris Harrington, president and COO of GenAlpha Technologies, is a city girl transplanted to a small farm. She's used to mastering unfamiliar territory, so it is fitting that this former financial analyst is now helping B2B OEM manufacturers figure out how to modernize their practices to sell online. Kris's argument for why an ecommerce channel is not a "nice to have" but a "must have" is compelling for any brand considering a D2C path for growing their business.
Slalom's Mike Jortberg is an expert in experience strategy for both B2B and B2C brands. Digital River's Jason Nyhus did a deep dive with Mike on how the 2020 pandemic is changing the way Slalom does business, and how it's reshaping opportunity into 2021. Bottom line according to Mike, the window is closing fast for companies that have yet to start their ecommerce channel.
With parts of the world still coping with pandemic lockdowns, ecommerce will factor heavily into consumer shopping for the foreseeable future. Brian Walker, chief strategy officer for Bloomreach, and host of The State of Ecommerce Experience Podcast , is among those reading the tea leaves as to what the ecommerce world will look like in 2021. While he's not predicting an end to brick-and-mortar shopping, Brian does see something that will affect shopper habits in a big way - the need for convenience. For more on ecommerce trends, be sure to check out Bloomreach's monthly Commerce Pulse Report.
You don't get to be COO of a company like Blue Acorn iCi without some pretty impressive credentials. Tony Puccetti uses his retail and ecommerce experience to drive results for brands across multiple verticals. In this podcast, Tony highlights the importance of tech partners as brands seek growth on a global scale. He might also have a tip or two for sneakerheads looking to add to their collection.
Steven Moy's long career spans marketing, ecommerce and digital transformation. As CEO of Barbarian, Steven and his team push the envelope to help brands break through to new audiences. Their most recent campaign involves Mucinex and a digital runway show aimed at Millennials and Gen Z. Intrigued? So were we. Listen to the podcast. Then check out Barbarian's launch of Sickwear, which sold out in 24 hours.
In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.
Jerry McGlynn has worked for some iconic companies, including The Walt Disney Company. At Specialized Bicycle Components, Jerry found himself working not only with the brand, but also its 5000 global retail partners. Jerry joined Digital River's Jason Nyhus to talk about the unique relationship an ecommerce channel can have that bolsters both brick and mortar while offering a superior digital experience for customers.
No one wants to lose an ecommerce customer at checkout, or worse, a customer who has already made a purchase. What happens during transactions can boost or sink your bottom line. Listen in as Docmation’s Jay Sappidi, Fiserv’s Geoff Stewart and Digital River’s Jeremy Waxman highlight the pain points in the billing process, and how you can turn those risks into opportunity.
Last mile delivery can make or break your customer experience. Add in a global market and the world becomes very complex, very fast. DHL's Chris Edge, Marcelo Wesseler of Ingram Micro and Shipwire, and Ted Rogers of Digital River join host Mike French with more on why your choice of fulfillment partners could be one of the most critical decisions you make for your ecommerce store.
Known throughout the industry as an expert in B2B ecommerce, Salesforce's Andy Peebler now guides Product GTM for Commerce Cloud at Salesforce. Host Jason Nyhus explores Andy's ecommerce journey, including his involvement with CloudCraze, which shaped Andy's thinking today. Andy also shares his thoughts on how COVID-19 will change how we do business and where you can find more information on the Salesforce Shopping Index blog.
Entering new markets is exciting, and also risky as compliance around the world presents considerable challenges. Keith Pires of Born Group, Maggie Lassack of Polaris and Digital River's Julie Rea join host Mike French to walk through what's happening around the world in data privacy, export rules and regulations, and what companies can do to protect themselves from inadvertently violating the rules.
Jabra's Soren Kruse oversees global ecommerce and the customer journey for both B2B and B2C customers. Having seen triple-digit growth at Jabra, Soren's a believer in an omnichannel strategy. He joins host Jason Nyhus to talk about why today's customer might take multiple paths to purchase, and he shares a bit about his own journey to ecommerce success.
Ecommerce brands are sailing uncharted waters this holiday season. With more people forced to shop online due to COVID-19 restrictions, ecommerce sales this past spring have exceeded normal holiday season levels. Ali Hanyaloglu of Akeneo, Angus Cormie of Lenovo and Digital River's Adam Walsh combine their years of ecommerce and marketing experience to give us an expert look at what brands can do now to ensure a successful online holiday season.
The Chinese market represents a land of opportunity for brands worldwide. Silk Software founder and CEO Dong Xu has helped some of the world's best-known brands crack the code that seems to elude others. Join host Jason Nyhus as he and Dong discuss why China's uniqueness is yet another reminder to ecommerce merchants - one size does not fit all and the way to avoid missteps is to rely on a localized strategy.
How do you take the complexity out of global commerce? Join host Jason Nyhus along with Dong Xu, CEO and founder of Silk Software, international tax expert Sean Brodie of PwC Ireland and Digital River's financial services expert Troy Peck. They unwrap just how quickly the pain adds up for an unprepared company trying to navigate VAT, local compliance and constantly evolving tax rules. These ecommerce experts have seen it all and have some sage advice for brands looking to expand globally.
Matthijs Koorn specializes in international business development, ecommerce, payments and the market research that helps B2B companies find their next opportunity to expand. In this podcast, Matthijs and Digital River's Jason Nyhus discuss some overlooked opportunities and hot locales that could help your ecommerce business grow.
Join Chase Bruch from Blue Acorn iCi, David Bruce from PayPal, and Digital River's Jeremy Waxman along with host Mike French as they share the recipe for building the right ecommerce payment solution for your online store. How to minimize complexity while maximizing conversions with a superior customer experience.
Analysts worldwide have been humbled by how 2020 looked at their predictions for the year and blew them apart. Even so, long term trends - driven by data - are still with us. Deloitte Digital's Paul do Forno helps ecommerce brands master digital transformation by digging into the data. In this podcast, recorded prior to the COVID-19 outbreak, Paul says any good plan has to start with the human experience.
Our expert panel featuring Andy Peebler of Salesforce, Dale Traxler of Coveo and Digital River's Eric Christensen dive deep into payment systems and how they drive conversions for your ecommerce store. There's far more under the hood than you might realize, and our panel offers its best advice on how to get it right.
That last click you make for your online purchase triggers a finely choreographed production to get your purchase to your doorstep. Jonathan Briggs of Quiet Logistics shares the latest on how his team is working with ecommerce brands to make fulfillment the best part of your purchasing experience, and how it's about to get even better.
Never before as your company's direct to consumer (D2C) channel been more important for building brand awareness and loyalty. Join Elastic Path's Linda Bustos, Micron Technology's Rahul Sandil and D2C advisor, and consultant Jeremiah Andrick to learn how to put customers at the center of your ecommerce strategy for a superior online shopping experience and drive success for your D2C channel.
MentorMate's Denny Royal is vice president of design at MentorMate, helping customers design the right solution for their ecommerce sites. Denny shares his expertise on smart design, including a surprising source of inspiration - nature.
Join our commerce passport series as we zero in on the techniques businesses and top marketers are employing to keep customers engaged with their brands. As part of our commerce passport series, Avast Software's Cristian Gallardo shares how that looks in the Latin American region, MarketForce's Lina Santa Maria offers her perspective in EMEA, and WordPress VIP's Tess Needham gives us insight into how brands are using technology to meet customers across all platforms.
Brian Walker has a storied career at ecommerce companies and as an analyst. Now, as chief strategy officer at Bloomreach, Brian helps B2B and B2C companies in all verticals grow successfully. He also hosts his own podcast, The State of Commerce Experience. Brian says while the pandemic has taken a huge human toll, it has also uncovered some surprising trends in ecommerce that will likely change the way companies do business moving forward.
Having a direct channel to your customer has never been more important. Our guests, Lorrie Mizuko of Resideo, Jack Kurtz of Fortuitas, Andrew Leibowitz of Astound Commerce and Rok Nicaj of Ingram Micro join Digital River CEO Adam Coyle and host Mike French to discuss why a D2C ecommerce channel is critical to maintaining the buyer journey at a time of business disruption.
Brian Beck, managing partner of Enceiba, which helps brands build their Amazon programs, jokes about being on the wrong side of some of the first ecommerce efforts, even as his years of experience have made him one of the most sought-after B2B ecommerce advisors in the U.S.
His new book, Billion Dollar B2B Ecommerce, is a guide for launching and growing a successful ecommerce business. In this edition of Commerce Connect, Brian issues a call to action for leaders of B2B brands - staying on the sidelines of ecommerce right now could risk the survival of your business.
Find Brian's book at https://www.billiondollarb2becommerce.com/
Deloitte's Paul do Forno, James Sudworth of Egress and Digital River CEO Adam Coyle join us to discuss how entering new markets with local expertise can elevate your business. We call that the Onshore Advantage. It simplifies the entrance to new global markets by offering brands great experiences for customers including local currencies, local payment methods, and local payment processing. Join us for the first live event in our Commerce Passport series to learn how a localized approach to your global commerce presence will increase conversions, ensure customer satisfaction, and deliver 8-15% more revenue.
Jary Carter's career has taken him to Magento, co-founder of his own company, and now to WordPress VIP at Automattic as chief revenue officer. In this episode of Commerce Connect, Jary delves into the ecommerce ecosystem and how enterprise companies can use WordPress VIP to improve their customer experience. Find out why he's passionate about a company where employees are fully remote and why Jary believes that's bringing Automattic the best talent the world can offer.
Born's chief strategy officer Eric Gutoski has small-town, Midwestern roots, but his ambition is to help brands take their business to anywhere in the world they want to be.
As Eric describes it, brands that want to survive and thrive need to think beyond their own borders. Eric shares his advice on how businesses should shape their global ecommerce strategy.
As more brands look to modernize outdated ecommerce technology stacks, the saying "If you build it, they will come" inspired by the movie "Field of Dreams" seems like a worthy goal. But if you don't build it correctly, you could do more harm than good. Roland Oberdorfer, managing partner for diconium US, Inc., has helped brands worldwide construct best-of-breed ecommerce solutions that drive revenue and are well-positioned for the future. Listen as he shares best practices, and some fun news about the future of diconium.
Note: This episode was recorded in person prior to COVID-19 stay at home orders.
Cardinal Health is a global, integrated healthcare services and products company, working with hospitals, pharmacies, surgery centers, labs and physician offices worldwide. As such, Corey Case, VP of Customer Engagement, was a visionary when he began his push to redo one of the company's B2B sites, which was first launched in 1999.
2020 is bringing challenges Cardinal Health never could have foreseen several years back, when Corey started building his business case to make the change. This podcast was recorded prior to the COVID-19 pandemic currently affecting the country, one that has Cardinal Health fully engaged to serve its customers. Listen in as Corey shares his insight on modernizing a legacy website for the 21st century, a relaunch that came just in time for the Dublin, OH company.
Billing itself as "a personal library you can carry in your pocket," Scribd aims to build readers and customers one subscription at a time. Its ecommerce strategy goes way beyond putting the latest books online. Scribd is partnering with authors for unique content. As Scribd's first CFO, Tony Grimminck keeps his eye on the bottom line, which includes a global strategy. Find out how Scribd is conquering new markets, as well as the hearts and minds of readers everywhere.
When you get paid you expect immediate access to your cash, but the U.S. financial system isn't set up that way. Behind every check and credit card transaction is a complicated system that moves money from one account to another. Glenbrook Partners is a respected payments industry consulting and research firm that has the ears of people in the industry as well as those who regulate it. As a co-founder, Allen Weinberg has the inside track on how we move money, and how customers are driving the change to faster payments.
Celebrated as Apple's 2017 iPhone App of the Year, Calm is a Bay Area unicorn that's helping people all over the globe find a little peace in a turbulent world. As head of lifecycle marketing for Calm, Sue Cho is tasked with keeping customers happy, and converting —from free to paid accounts. Armed with data, email and an endorsement that led to a content deal with NBA superstar LeBron James, Sue takes us inside the very busy world of Calm's success.
Few things frustrate online retailers more than abandoned shopping carts, or subscription customers who drop off for no apparent reason. It's more than a headache, it's a threat to your bottom line. If you sell globally, it's even more complicated as different payment systems come into play. Digital River's Vice President of Payments, Fraud and Financial Services, Eric Christensen, joins host Natalie Wires with insight on how merchants might make those pain points easier to navigate.
Digital River connected with Avast's Director of Go Global & Ecommerce at our Commerce Connect event in London, which brought together some of the world's best ecommerce companies to learn more about how to build exceptional customer experiences. A self-described fan of the "hockey stick" chart, Tomas Janu offers key advice on how to create the best customer journey to win business in a new region. He also has an important tip for companies considering a freemium model.
Big data is both feared and admired for its reach into our lives, and its promise for complex problem solving and machine learning. Databricks’ analytics platform allows data science teams and engineers to quickly analyze large data sets to drive innovation in their companies. Curtice Smith, corporate controller at Databricks, gives us a primer on the company’s start up roots, and the challenges he faces keeping up with a business that has twice landed on LinkedIn’s Top Startups list. One thing our team learned, a company that is one of the fastest growing tech companies in the Bay Area has no quiet spaces. Our apologies for less than stellar sound.
Elena Verna is an unabashed data nerd. For her, it’s the secret sauce for success, whether you are growing your company or launching a new product. From Safeway, to Survey Monkey and Malwarebytes, Verna has used her background in statistics to power growth at multiple companies.
What drives a customer to push the “buy” button on your ecommerce site? How can companies create a better customer journey and prove that it’s driving growth?
Verna is now sharing her knowledge as a mentor with Reforge, a career development company built by leaders in the tech world. In this episode, Elena provides us with her insights that have made her a sought-after talent in product marketing and growth.
Ben MacAskill was a science major in college when his brother convinced him to drop out and join his company, SmugMug. What started out as an experiment after a family member lost all their photos on another platform lead to a company that helped pioneer the subscription revenue model for an ecommerce business and fill a need for photographers at every level. As COO of SmugMug and Flickr, MacAskill talks about the customer experience, what the company got right, what it initially got very wrong, and what he thinks SmugMug needs to do to stay ahead of the competition.
The road to ecommerce success can get bumpy – Join Hosts James Gagliardi, Natalie Wires and Jason Nyhus as they talk to some of the world’s best-known brands to help smooth your direct-to-consumer journey. Learn from the experts on how to build your digital marketing strategy using best-of-breed solutions for a superior customer journey.
Ecommerce expert Digital River brings you the inside scoop from industry leaders who are innovators in expanding into new global markets and masters at creating successful direct-to-customer channels. Together we’ll show you how to create exceptional customer experience and profit maximization for your online store and brand.