The Northern Affinity Podcast: Recent Episodes
The Northern Affinity Podcast
Welcome to the Northern Affinity podcast.
Join me, Michael Edwards as speak to business owners in the north about their areas of expertise, what made them set up their businesses in the first place and the power of connections, communications and the importance of working together.
We work with so many talented people and in this podcast, we will find out more about what makes them tick and pass on the knowledge they have to you.
It doesn’t matter what your aspirations are; if you’ve got them, then you’ve got plenty to learn and even more to offer. If you want to collaborate to achieve more, you belong with The Northern Affinity.
If you'd like to get in touch, please connect with me; Linkedin - https://www.linkedin.com/in/michael-edwards-thena/ Twitter - https://twitter.com/MENorthAffinity Instagram - https://www.instagram.com/michael_edwards_thena/
You can also find us; Website - www.thenorthernaffinity.co.uk (http://www.thenorthernaffinity.co.uk/) Instagram - @the_northern_affinity (https://www.instagram.com/the_northern_affinity) Linkedin - https://www.linkedin.com/company/thenorthernaffinity/
We were delighted to be joined by Robin Goldsbro to discuss how to make change happen.
We discussed the following in this episode;
- What is change?
- How do we become 'happy'?
- What is confidence
- How we react to 'social norms'
To find out more about Robin, use the links below;
Linkedin - https://www.linkedin.com/in/goldsbro/
Website - https://www.levelseven.coach/
We were delighted to be joined by the wonderful Halina Jaroszewska to discuss how important the words you use are.
We discussed the impact of using words like 'just' or 'only' amongst other things and the difference it can make when you are delivering a message.
To find out more about Halina, use the links below;
Linkedin - https://www.linkedin.com/in/halinajaroszewska/
Website - https://halinajaroszewska.com/
Michael was joined by Lucy Metcalfe to discuss the importance of health and fitness for us all.
During the discussion, we looked at;
- What do we mean by health and wellness
- Physical, mental and social health
- The importance of sleep
- How important good habits are
Connect with Lucy and find out more about the great work she is doing using the links below;
Linkedin - https://www.linkedin.com/in/lucyrosemetcalfe/
The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development
Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience.
When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of.
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
We were delighted to be joined by Zoe Haydn Jones to teach Mike How to recruit more women and become an equitable organisation.
Most of you will be aware of the issues surrounding women in the workplace and we discussed this with Zoe. Zoe is the Director of Jobs for Women, and she is carving out a new path in the UK's recruitment scene.
By blending the power of podcasting with a dedicated jobs board for talented women, Zoe is offering a fresh approach for companies truly committed to equity.
During the discussion, we covered many areas including;
- What are the current issues facing women in the workplace
- How we get more women into senior roles
- How men can help ensure we have a more equitable workplace culture.
- The effects of the pandemic
- What improvements we have seen in recent years
- How important it is for industries that traditionally don't attract women, to change how they do things.
To find out more about Zoe and the great work she is doing, use the links below;
Jobs for Women website - https://jobsforwomen.co.uk/
Zoe's Linkedin - https://www.linkedin.com/in/zoe-haydn-jones/
Jobs for Women podcast - https://jobsforwomen.co.uk/podcast/
The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Tom Belt. Tom is the founder of AAWE and he helps businesses grow through better customer experiences.
During this episode, Tom helped us all understand the huge benefits of ensuring your customer's experience is the best it can be.
During the discussion, we looked at;
- What do we mean by customer experience
- Why it is important to modern brands
- The potential pitfalls
- Examples of great and not-so-great customer experiences.
Connect with Tom and find out more about the great work he is doing using the links below;
Linkedin - https://www.linkedin.com/in/tom-belt/
Website - https://www.aawe.uk/
The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development
Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience.
When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of.
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Sarah Bradley from The HR Dept to discuss if you can instantly dismiss an employee.
During the discussion, we looked at;
- Does the length of service impact this
- Can you just let someone go
- Example of brands who are doing this really well
- Best practice when someone is leaving your business.
Connect with Sarah and find out more about the great work she is doing using the links below;
Linkedin - https://www.linkedin.com/in/sarah-bradley-fcipd-a2323216/
Website - https://www.hrdept.co.uk/leeds-south/
When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of.
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Marcus Morgan-Etty from SingleThread to discuss how you build a personality into your brand and why it matters so much.
During the discussion, we looked at;
- What is your brand
- Why it is important to be different
- Example of brands who are doing this really well
- What steps you can take to bring personality to your brand, no matter your business size or budget.
Connect with Marcus and find out more about the great work he is doing using the links below;
Linkedin - https://www.linkedin.com/in/marcus-mo...
Website - https://www.linkedin.com/company/sing...
The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development
Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience.
When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of.
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by the wonderful Rosie from Rose and Black to find out what you need to do when facing adversity while running a business.
Rosie has faced challenges during her time running her business and we are very grateful for her time to explain her story and the lessons she has learnt.
Anyone running a business will face tough times and Rosie is a source of inspiration for us to learn from.
Find out more about Rosie and connect with her using the details below;
Linkedin -https://www.linkedin.com/in/roseandblack/
Website - https://www.roseandblack.co.uk/
Instagram - https://www.instagram.com/rose.and.black.bristol/
The Northern Affinity is a collaboration of dynamic Northern businesses, powering growth and development
Business isn’t just business; it’s a huge part of your life. You’ve got dreams, so to get there, you’re going to need three things; to surround yourself with the right people, to grow and develop your skills and knowledge, and to reach the right audience.
When you become part of The Northern Affinity, you’re becoming part of a community that’s there to help you get the business, and the life, you’re dreaming of.
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Josephina from JW Translation to find out how a business would work well with a translator.
During this discussion, we looked at why you work with a translator, how to do it well and the importance of effective communication.
Find out more about Josephina and connect with her using the details below;
Linkedin - https://www.linkedin.com/in/josephina-worrall/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael was joined by Mags from Red Button Marketing & Training to find out how a micro business can plan its marketing activity.
During this discussion, we looked at why it's important to do this, the benefits and how it is very different for micro businesses.
Find out more about Mags and connect with her using the details below;
Linkedin -https://www.linkedin.com/in/magsatmymarketingbutton/
Website - https://www.redbuttonmarketingtraining.co.uk/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael was joined Meg from Splat Training to discuss team building with sheep.
Team building days can be a little bit tedious but we promise it's very different when you have a day with Meg and the team.
During this discussion, we discussed why you and the team can benefit from a team working day, why they use sheep and what happens on a day working with the sheep.
Find out more and connect with Meg using the details below;
Meg Whitaker-Gault
Linkedin - https://www.linkedin.com/in/meg-whitaker-gault-7b1b091b9/
Website - https://splattraining.co.uk/ or https://yorkshire-teambuilding.co.uk/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
We were joined by Kevin Pritchard to discuss the psychology behind the decisions we all make.
Unconscious bias is a big part of our every day life and we discussed this and how becoming aware of this is the first step for us all making better decisions.
Kevin gave us some fascinating insights into the psychology involved and this is a discussion, not to be missed.
Thank you to Kevin for your time and you can connect with her below;
Kevin Pritchard
Linkedin- https://www.linkedin.com/in/desmanage/
Michael was joined by Jodie to discuss motivation and how small business owners can motivate themselves on a daily basis.
During this discussion we discussed how sports people do this, the lessons we can learn from them and the practical steps we can take each day to stay motivated.
Connect and find out more about Jodie;
Jodie Mcgregor
Linkedin - https://www.linkedin.com/in/jodie-mcg...
Website - https://gatejobs.co.uk/
This episode is taken from a live video recorded previously.
We were joined by Emma L'Amour from Profit Impact to discuss how we can have a positive impact as a small business on others and the planet.
During this recording we discussed;
-
The significance of small businesses in driving positive change for people and the planet.
-
Exploring the benefits of integrating social and environmental responsibility into business practices
-
The process of setting impactful goals
-
Exploring different areas where you can create a positive impact, such as employee well-being, community engagement, sustainable sourcing, and ethical business practices.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Emma for your time and you can connect with her below;
Emma L'Amour
Linkedin- https://www.linkedin.com/in/emma-lamour/
Website - https://www.profit-impact.co.uk/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
Michael was joined by Fliss Lee from Honest Folk to find out how to attract my ideal customer to my business.
During this discussion, we looked at why it's important to do this, the benefits and how you work out who your ideal customer is.
We all probably have an idea of this, but the reality could be very different.
Find out more about Fliss and connect with her using the details below;
Linkedin -https://www.linkedin.com/in/flisslee/
Website - https://www.honest-folk.com/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
The audio of this conversation is taken from a recent Live video.
Michael from The Northern Affinity was joined by Olga from Leeds Beckett University to discuss the Help to Grow management course for SME's.
It is 90% funded so a great opportunity to help support the growth of your business.
Olga is Head of the Retail Institute at Leeds Beckett University, a knowledge exchange centre that specialises in providing research on sustainable retail innovation and consumer behaviour.
Registrations for the next cohort of Help to Grow Management have now begun!
This is a 12-module training program for SMEs aimed to increase the productivity and profitability of your business.
To check your eligibility and more information on the course click below;
Do you want to protect your business and investments?
Anny Lian is my guest on this episode and is an expert in helping people and businesses understand their risks and how to mitigate it.
During this discussion, Anny explained the possible risks to you and your business and what you need to think about to protect yourself.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Anny for your time and you can connect with her below;
Anny Lian
Linkedin- https://www.linkedin.com/in/anny-lian/
Website - https://www.fatgreen.co.uk/
Email - anny@fatgreen.co.uk
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Do you want to close more sales to help your business grow?
Mark Endacott is my guest on this episode and is an expert in helping you sell more.
During this discussion, Mark takes us through why you need to understand the psychology of sales and the benefits you will get from it.
We discussed the importance of practicing how to close sales, why getting some no's is a good thing and how important it is to build your confidence.
To access Mark's upcoming webinar - register now;
https://www.eventbrite.co.uk/e/how-to-identify-research-prospects-for-free-tickets-634738870047
Please subscribe to the podcast to hear from all our future experts.
Thank you to Mark for your time and connect with him today.
Mark Edecott
Linkedin- https://www.linkedin.com/in/mark-endacott/
Webinar - https://www.eventbrite.co.uk/e/how-to-identify-research-prospects-for-free-tickets-634738870047
Website - https://www.endacottassociates.com/
Do you want to start a podcast or grow what you are doing now?
Kath Lord-Green is my guest on this episode and she is your 'Fairy Pod Mother' when it comes to starting a business podcast.
During this discussion, Kath takes us through why you should do, how you do it and provides some fantastic hints and tips for anybody getting started with a podcast.
As Kath rightly says, would you be happy with 10 people in a room actively listening to you speak about your business? A podcast can bring this and so much more.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Kath for your time and expertise and check out all the wonderful things she is doing below.
Kath Lord-Green
Linkedin- https://www.linkedin.com/in/kath-lord-green/
Website - https://voiceitpodcastagency.co.uk/
Michael from The Northern Affinity was joined by Terri Ward from Juice Personnel to discuss how to recruit in a candidate-led market.
During this discussion, we covered the following topics;
- What is a candidate-led market
- What people now want from their jobs
- How the pandemic has changed the job market
- How you can make your business stand out.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Terri for your time and expertise.
Terri Ward
terri@juicepersonnel.co.uk
Website - https://www.juicepersonnel.co.uk
Linkedin - https://www.linkedin.com/in/terri-rochelle-ward/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael from The Northern Affinity was joined by Audrie Woodhouse from Honestly Speaking to discuss how speak honestly and the benefits of authenticity.
During this discussion we covered the following topics;
- The Importance of Authenticity
- Hints and Tips when networking
- How to overcome nerves
Please subscribe to the podcast to hear from all our future experts.
Thank you to Audrie for your time and expertise.
Audrie Woodhouse
me@audriewoodhouse.com
Website - https://www.audriewoodhouse.com/
Linkedin - https://www.linkedin.com/in/audrie-woodhouse/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael from The Northern Affinity was joined by Corin Bell from Open Kitchen to discuss how to waste less food to save the planet
During this discussion we covered the following topics;
- Why we need to waste less food
- The environmental impact of food. - What little changes we can all make that will have a big impact.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Corin for your time and expertise.
Corin Bell
corin@openkitchenmcr.co.uk
Website -https://www.openkitchenmcr.co.uk/
Linkedin - https://www.linkedin.com/in/corin-bell-1999825a/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael from The Northern Affinity was joined by David Marshall from Keir HR to discuss how HR works in an SME business
During this discussion, we covered the following topics;
- What can go wrong if you don't have the correct procedures in place
- What an outsourced HR person can do for a business
- The importance of a strong company culture.
Please subscribe to the podcast to hear from all our future experts.
Thank you to David for your time and expertise.
David Marshall
david@keir-hr.com
Website -https://www.keir-hr.com/
Linkedin - https://www.linkedin.com/in/davemarshall1/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael from The Northern Affinity was joined by Laura Norman from Chroma Marketing to discuss how you set up and get the most from a Google business profile.
During this discussion we covered the following topics;
- Why you should have a Google business profile
- What to do to ensure your business profile is used for your business.
- Little-known features
- The importance of using images
Please subscribe to the podcast to hear from all our future experts.
Thank you to Laura for your time and expertise.
Laura Norman
laura@chromamarketing.co.uk
Website -https://chromamarketing.co.uk/
Linkedin - https://www.linkedin.com/in/laura-norman/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael from The Northern Affinity was joined by Lesley Cheung from JC legal to discuss how you could grow your business in Asia.
During this discussion we covered the following topics;
- Cultural differences to be aware of
- Where to go for expert help
- The potential challenges of expanding your business into Asia from the UK
- The importance of seeking the right support
- Where to start when exploring the idea of moving your business into Asia.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Lesley for your time and expertise.
Rebecca Dalzell
lesley.cheung@jcco-hk.com
Website -https://www.jcco-hk.com
Linkedin - https://www.linkedin.com/in/lesleycheung/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael was joined by Rebecca Dalzell to teach me (and you!) how to attract the best talent for my business.
In the discussion they discussed;
- The biggest challenges for businesses during the recruitment process
- What benefits matter to employees?
- The consequences of hiring the wrong people
- How to improve the recruitment and interview process
- How do you stand out in a candidate-led market
Please subscribe to the podcast to hear from all our future experts.
Thank you to Rebecca for your time and expertise.
Rebecca Dalzell
rebecca@myinternalrecruiter.com
Website -https://www.myinternalrecruiter.com/
Linkedin - https://www.linkedin.com/in/rebeccadalzell1/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
Michael was joined by Amanda to teach him (and you!) how to have healthy relationships in business and in life.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Amanda for your time and expertise.
Amanda Haigh
Website - https://inspired-nation.co.uk/
Linkedin - https://www.linkedin.com/in/amanda-haigh-707b5657/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael was joined by Sarah Catherine Jones to teach me (and you!) how to write customer-centric copy.
We discussed;
- How important a clear tone of voice for your business is.
- How to write content that speaks to your clients/customers.
- The common mistakes made when writing copy.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Sarah for your time and expertise.
Sarah Catherine Jones
Website - https://www.sarahcatherinecopywriting.com/
Linkedin - https://www.linkedin.com/in/sarah-catherine-jones-a29981168/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Jeff Dunn to teach me (and you!) how to protect your business and the role insurance plays in this.
We discussed;
- The rise of cyber-crime and the potential impact
- How the cost of living crisis means you need to review your insurance
- The importance of speaking to an expert
Please subscribe to the podcast to hear from all our future experts.
Thank you to Jeff for your time and expertise.
Jeff Dunn
Website - https://spencerhayesgroup.co.uk/
Linkedin - https://www.linkedin.com/in/jeffdunn-shg/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Helen Hill to teach me (and you!) how to create a sustainable business, planet and you.
We discussed;
- What small changes we can all make
- How to make your business sustainable
- Why this is important
- Why you need to not feel guilty if you aren't 100% 'green'.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Helen for your time and expertise.
Helen Hill
https://www.unlikelygenius.com/
https://www.fallingofftheladder.com/
https://www.bethefuture.earth/
Linkedin - https://www.linkedin.com/in/helenhill/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
Michael was joined by Martin Mellor from Mellor Financial Management to teach me (and you!) how to play to create a financial plan.
We discussed;
- Why it is important?
- The benefits of creating a financial plan
- How to create a simple plan
- How you constantly evolve the plan.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Martin for your time and expertise.
Martin Mellor
https://www.linkedin.com/in/martin-mellor/
https://mellorfinancialtraining.co.uk/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
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Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by James Hall to teach me (and you!) how to play to overcome overwhelm.
We discussed;
- What is Overwhelm
- How to tackle it
- The Importance of understanding it
- Why we get overwhelmed
Please subscribe to the podcast to hear from all our future experts.
Thank you to James for your time and expertise.
James Hall
https://jameshallcoaching.co.uk/
Linkedin - https://www.linkedin.com/in/james-hall-coaching/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
LinkedIn - https://www.linkedin.com/company/thenorthernaffinity/
Facebook - https://www.facebook.com/NorthernAffinity
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Instagram - https://www.instagram.com/the_northern_affinity/
Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
Michael was joined by Andy Jenkins from My Leadership Strengths to teach me (and you!) how to play to my strengths as a leader.
We discussed;
- What is leadership
- How leadership has evolved
- The Importance of leaders
- Are leaders born or made?
Please subscribe to the podcast to hear from all our future experts.
Thank you to Andy for your time and expertise.
New blog which gives more info on the steps we talked about for becoming a better leader:
https://myleadershipstrengths.com/blog/how-to-become-a-better-leader-by-using-your-strengths/
Free QPT Essentials Leadership Self Assessment Report which helps you understand your priorities and reflect on your strengths and weaknesses: Visit https://qpt.myleadershipstrengths.com/register * Register on the portal with your email address * Enter Access Code BruTXJEfVmOddhL3*
To contact Andy, all the relevant details are below;
Andy Jenkins
andy@myleadershipstrengths.com
https://myleadershipstrengths.com/
Linkedin - https://www.linkedin.com/in/andyjenkinsmls/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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Michael was joined by Anna Jones from Your AJency me to teach me (and you!) how to use the power of collaboration to grow your business.
Collaboration is probably our favourite subject at The Northern Affinity so we loved this conversation.
We discussed;
- How to collaborate
- Who to collaborate with
- The Importance of collaborating with your 'competition'
- How to develop long-term to develop collaborations.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Anna for your time and expertise.
To contact Anna, all the relevant details are below;
Anna Jones
anna@yourajency.com
https://www.yourajency.co.uk
Linkedin - https://www.linkedin.com/in/anna-jones-540b6118/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
LinkedIn -https://www.linkedin.com/company/then...
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Thank you to Michelle for joining Michael to discuss when 'banter' isn't banter.
We discussed the responsibilities of employers for what is said and what happens in their workplace.
The world has changed a lot in the last few years and what is acceptable has changed and it's important that everyone is aware of this.
Find out more about Michelle and With You HR
Michelle Hollewyn
Linkedin - https://www.linkedin.com/in/michelle-hollewyn/
Website - https://www.withyouhr.com/
Connect with us;
Our website - https://thenorthernaffinity.co.uk
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Thenorthernaffinity #businessgrowth #smallbusiness #businessnetworking
https://thenorthernaffinity.co.uk/
In this episode, we were joined by Jamie Marshall from Everon to find out to use automation in my business.
Jamie helped us understand how some basic automation can save you a lot of time and effort in your business. What are those regular tasks that take up a lot of time? There is a way to automate many things and help free you up to do the things you want to and need to do on a daily basis.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Jamie for his expertise and knowledge.
Jamie and his team specialise in helping companies within the professional services sector, taking the pain of being in a highly regulated industry away.
To contact Jamie, all the relevant details are below;
Jamie Marshall
Everon Ltd
www.everon.co.uk
Linkedin -https://www.linkedin.com/in/everonjamiemarshall/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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In this episode, we were joined by Dani Wainwright, from Wainwright Consulting, to find out how to improve your business results every month.
We discussed the importance of knowing, understanding and reviewing your financials on a regular basis. This will enable informed and better decision-making in your business.
Some of this discussion is visual, to watch the full video visit our YouTube page or contact Dani ( https://www.linkedin.com/in/daniellawainwright/) who will be able to send you the document used in this discussion -
https://youtube.com/playlist?list=PLYOsFdUgfh8a29yzk6l-W4EQaxF2Tqlxj
✅ Subscribe to our channel for more content on business growth, development & More: https://www.youtube.com/channel/UChMn...
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Thank you to Dani for your insight.
Dani helps SMEs Get Financial Insight To Grow Profitability and Thrive.
👉To contact Dani, all the relevant details are below;
Dani Wainwright
Wainwright Consulting
dani@wainwrightconsulting.co.uk
Linkedin - https://www.linkedin.com/in/daniellawainwright/
✅ Welcome To The Northern Affinity:
Our channel will show videos from our partners, training events, meetings and much more. Please subscribe to be kept up to date with all the latest information.
In this episode, we were joined by Brenda Etchells to find out how to work with a business mentor.
We discussed what a business mentor is, why it is important to have one, what benefits you get from having a mentor and the difference between a business mentor and a coach.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Brenda for joining us.
Brenda provides clarity and focus through business mentoring, executive coaching, facilitation and training.
To contact Brenda, all the relevant details are below;
Brenda Etchells
https://brendaetchells.co.uk/
Linkedin - https://www.linkedin.com/in/brenda-etchells-80553223/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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Michael was joined by Sarah Small from aDigital me to teach me (and you!) how to scale your business and build your team.
We discussed;
- The positives and negatives of outsourcing
- How to prepare for growth
- The pitfalls to avoid when growing your business
- The challenges of growing a team
- The importance of having open communication with your team
- The steps a new business can take to prepare for growth.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Sarah for your time and expertise.
To contact Sarah, all the relevant details are below;
Sarah Small
sarah@adigitalme.co.uk
https://www.adigitalme.co.uk
Linkedin - https://www.linkedin.com/in/adigitalme/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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Thank you to everyone who listened to the podcast in 2022.
Do you have a guest you would like to hear from in 2023?
Do you have a subject you would like to learn more about?
Please contact us and we will do what we can to make this happen;
Email - info@thenorthernaffinity.co.uk
Website - https://www.thenorthernaffinity.co.uk
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In this episode, we were joined by Wayne Stephenson from Positive Futures WY to find out how to tap into an unused talent pool,
Wayne discussed the benefits of looking outside the normal avenues for recruitment and look at working with organisations like Positive Futures to find the best possible people for your business.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Wayne for giving us all so much to think about and for the amazing work he does.
Wayne and Positive Futures are supporting Employers to become Disability Confident, Improve your equality and diversity and access a talented pool of individuals.
To contact Wayne, all the relevant details are below;
Wayne Stephenson
Positive Futures WY
Linkedin - https://www.linkedin.com/in/wayne-stephenson-203753168/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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In this episode, we were joined by Clare Clifford from Sunshine Digital Media to teach me (and you!) how to create content for your business a month at a time.
We discussed how to be consistent with your output, especially on social media. We discussed the use of scheduling tools and how you can ensure you are using your content to improve the profile of your business.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Clare for your time and expertise.
Clare Clifford
clarenclifford@gmail.com
https://www.sunshinedigital.co.uk/
Linkedin - https://www.linkedin.com/in/clare-clifford-ab313b14a/
To contact Clare, all the relevant details are below;
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
LinkedIn -https://www.linkedin.com/company/then...
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In this episode, we were joined by Ruth Richards from The Intuition Connection to find out how to use your gut feeling and instincts when setting your future goals.
We discussed with Ruth how important gut feeling is to ensure you follow through with the goals you set and the future strategies you are planning to employ.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Ruth for your time and expertise.
Ruth's passion and purpose in life is to teach people how to deeply connect to their intuition to feel empowered in all aspects of life.
With Ruth, you can learn how to connect to your intuition to make better choices, stop the second-guessing, ditch the imposter syndrome, find your voice to speak up for what you believe and most importantly - smash the patriarchy!
To contact Ruth, all the relevant details are below;
Ruth Richards
The Intuition Connection
Email - support@theintuitionconnection.com
Linkedin - https://www.linkedin.com/in/the-intuition-connection/
Website - theintuitionconnection.com
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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In this episode, we were joined by Neil Robertson from FourNine Marketing to find out how to create compelling content that connects your brand to your target audience.
We discussed the importance of understanding your target customer and creating content that speaks to these people.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Neil for your time and expertise.
Neil has written and proofread digital content for ten years as a journalist, public relations professional and now is a content marketer.
He pays close attention to the impact of my content from the moment he hits 'publish' and is focused on tangible long-term results
To contact Neil, all the relevant details are below;
Neil Robertson
FourNine Marketing
fourninemarketing@gmail.com
Linkedin - https://www.linkedin.com/in/neilrobertson90/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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In this episode, we were joined by Ben Bowden from Sublevo Creative to find out how to create a brand to attract and retain the right customers.
Ben joined us to discuss how to create a brand for your business and why it is so important.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Ben for giving us all so much to think about.
Ben helps professional service providers raise the perceived value of their services, giving them happy customers with higher retention rates using Branding, Digital & Email Newsletter Design
To contact Ben, all the relevant details are below;
Ben Bowdern
Sublevo Creative
hello@sublevocreative.co.uk
Linkedin - https://www.linkedin.com/in/bowden-ben/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
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In this episode, we were joined by Anita Pickersgill from Thornbury Collection Services to find out how to get the invoicing right for your business.
We discussed why this is such a vital but often overlooked area of small business activities as well as some hints and tips for you to make sure you are getting things right.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Anita for a fascinating conversation.
Anita is a MCICM Member of the Chartered Institute of Credit Management with huge experience in Insolvency debt recovery litigation credit control.
To contact Anita, all the relevant details are below;
Anita Pickersgill
Thornbury Collection Services
anita@thornburycollections.co.uk
Linkedin - https://www.linkedin.com/in/anitapickersgill/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk...
LinkedIn -https://www.linkedin.com/company/then...
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In this episode, we were joined by Judy Parsons, the 'Linkedin Lady', to find out how to have a Linkedin plan that works.
We discussed what you could get from using Linkedin effectively, the importance of planning to ensure you are efficient with your time and how to teach Linkedin to show you the content you want to see.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Judy for your insight.
Judy helps you attract more of the right clients using LinkedIn.
Unlock the massive potential LinkedIn offers to attract, nurture and win new business with LinkedIn.
To contact Judy, all the relevant details are below;
Judy Parsons
The Linkedin Lady
judy@judithparsons.com
Linkedin - https://www.linkedin.com/in/judithparsons/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
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In this episode, we were joined by Ros Jones from The Business Wellbeing Club to find out how important change is for growth.
We discussed what growth is, the steps you need to take to start growing, why it is important, the importance of accountability and the 5 areas of business wellbeing.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Ros for joining us.
Ros created the Business Wellbeing Club as a supportive online community for business owners and leaders from across the country who wanted a kinder way of doing business.
To contact Ros, all the relevant details are below;
Ros Jones
The Business Wellbeing Club
rosjones@businesswellbeing.club
Linkedin - https://www.linkedin.com/in/rosjonescoach/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
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In this episode, we were joined by Laura Hoyler from LMc Digital to find out how to make my website visible on search engines.
We discussed the world of SEO, the misconceptions, the benefits and the first steps you can take to ensure you give your business the best chance of being found on search engines.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Laura for your insight.
Laure and LMC Digital work with SME’s to help them sell more online & increase their sales and leads.
To contact Laura, all the relevant details are below;
Laura Hoyler
LMc Digital
laura@lmcdigitalmarketing.co.uk
Linkedin - https://www.linkedin.com/in/lauraholyer/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
Twitter - https://twitter.com/TNorthAffinity
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In this episode, we were joined by Justin Widdop from Choose Purple to find out how to maximise your marketing in a recession.
We discussed the common mistakes made, the importance of reviews, how to repurpose content and ensure you make the best of your marketing activities.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Justin for joining us.
Justin and Choose Purple help business owners get their marketing in order.
To contact Justin, all the relevant details are below;
Justin Widdop
Choose Purple
justin@choosepurple.co.uk
Linkedin - https://www.linkedin.com/in/justinwiddop/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/
In this episode, we were joined by Anna Short from Boo Marketing to find out how to review your marketing activity.
We discussed a simple four categories to review your marketing activity, how long to stick with your current activities and the importance of regularly looking at your numbers alongside going with your gut instinct.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Anna for joining us. Anna works with business owners, Marketing Directors, Marketing apprentices and Marketeers to get the right marketing foundations in place for long-term, sustainable growth.
To contact Anna, all the relevant details are below;
Anna Short
Boo Marketing
hello@boo-marketing.co.uk
Linkedin - https://www.linkedin.com/in/anna-short-boomarketing/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
In this episode, we were joined by Simon Reed from SJR.Digital to discuss to find out how to choose the right CRM for your business.
We discussed the common people make, the process of choosing the best CRM and how to successfully implement it within your business.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Simon for joining us. Everything he does has one objective – to help you Grow your Business at the pace you want. From setting out your Foundations online to creating Growth, SJR.Digital have got Marketing Solved
To contact Simon, all the relevant details are below;
Simon Reed
SJR.Digital
simon.reed@sjr.digital
Linkedin - https://www.linkedin.com/in/simonreed-sjrdigital/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
In this episode, we were joined by Pete Evans from Sales Star to find out how to conduct a great discovery meeting.
We discussed common errors that people make, the importance of regular practice and how you can change from becoming an order taker to a sales star.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Pete for joining us.
Pete is a sales transformation expert and works with MDs. CEOs and Sales Directors about the issues and challenges which will have an impact on their sales teams
To contact Pete , all the relevant details are below;
Pete Evans
Sales Star
pete.evans@salesstar.com
Linkedin - https://www.linkedin.com/in/peteevans1/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
In this episode, we were joined by Sabrina Hall from Kind Financial to find out how a business owner can get a mortgage. We discussed the common misconceptions that exist about getting a mortgage for business owners/self-employed, what you can do to prepare for applying for a mortgage and the importance of planning your next move with your accountant and an advisor.
Please subscribe to the podcast to hear from all our future experts.
Thank you to Sabrina for joining us. Sabrina helps homeowners, first-time buyers and business owners find mortgage deals and protection plans.
To contact Sabrina, all the relevant details are below;
Sabrina Hall
Kind Financial
sabrina@kindfinancialservices.com
Linkedin - https://www.linkedin.com/in/sabrina-hall-479b6821/
We would love to see you at future Northern Affinity events and meet our wonderful community. Find out about our events in your local area on our website or follow us on Social Media;
Website - https://www.thenorthernaffinity.co.uk/events
LinkedIn -https://www.linkedin.com/company/thenorthernaffinity/
Twitter - https://twitter.com/TNorthAffinity
Instagram - https://www.instagram.com/the_northern_affinity/
On this week’s podcast we talk with Jason Thelwell from Bhayani HR & Employment Law. Covering the topic of what collaboration means to him and the business, such as how collaboration benefits all and creates credibility for a business. We then look into some of his personal and professional values such as “doing right by the clients” and how values come back around. Finally, he tells us about his aspirations for the future such as leaving behind a legacy and “when you find what you love it isn’t work”.
If you’d like to get in contact with Jason, you can find them HERE.
This week on the podcast, we feature Pete Evans, Co-owner at Sale Star, which focuses on sales performance globally, with offices based in New Zealand, London and Huddersfield. We discuss collaboration during the Covid pandemic and the importance of a collaboration mindset. This leads perfectly onto the next area of discussion, with what values he personally and professionally focuses on, covering the importance of the smile. Finally, we cover some of Pete's aspirations for the future of the business and personally.
If you would like to get in contact with Pete, you can find them HERE, or at The Northern Affinity HERE.
On this week's podcast, we speak to Stewart Harper, director of Cardno Management Services, which specialises in life and health insurance with focus on what the client needs and wants. As a husband and father of two, Stewart understands the importance of values in both his personal life and how they fit into his professional life as well. We discuss collaboration and the ways in which collaboration is different in the corporate world and how it links to values as trust is essential for collaboration. Finally, we touch on his aspirations for the future.
If you’d like to get in touch with Stewart, you can find them HERE or at The Northern Affinity HERE.
This week on the podcast, we have Gemma Edwards, founder from So Contented, a business focused on branding and brand voice. We discussed the benefits of collaboration such as growth and the possible anxieties surrounding collaboration. Secondly, we looked at the importance of the right values in collaboration partners, clients and a team. Finally, touching on her aspirations for So Contented.
If you'd like to get in touch with Gemma Edwards you can find them HERE or at The Northern Affinity HERE.
On this week's podcast we present to you Zoe Wadsworth, owner of Fab, an event and marketing strategy company. We discuss what she does for her customers, her thoughts on collaboration, values and her aspirations. She mentions how collaboration allows for her to make connections with complimentary services that can help each other. Whilst her company already has established values one of her own personal values is kindness. Finally, she touches on her future plans for the business.
If you would like to contact Zoe Wadworth click HERE, and for more information, visit her bio on our website HERE.
On this week's podcast we chat with Stuart Lloyd, the advisor at Switch Lifestyles LTD, a life and health insurance company on collaboration, values and aspirations. As a husband and dad, Stewart aligns with the value of being authentic (“being real”) which correlates to his thoughts of collaboration which he believes should be an “unconditionally giving” incentive. Finally, he gives his own advice to aspiring entrepreneurs and tells us about his own aspirations.
To contact Stuart Lloyd click HERE, and to find out more visit his bio on our website HERE.
This week we speak to Russell Thompson from Russell Thompson Consulting Limited to support entrepreneurs and small business owners. We discuss the importance of collaboration for him such as providing a mindset as well as an action and offering inspiration and a community. Secondly, we discuss his values, for example, effort over skill and dignity in the online world. Finally, we look at his aspirations focusing on the importance of the journey rather than the end goals.
To contact Russell Thompson click HERE, and for more information check out his bio on our website HERE.
In this week's podcast, we talk with Matthew Sammon, founder of SONDER IP LIMITED, where he specialises in intellectual property legal services. As a service that isn't spoken about enough, we look at Matt’s experience with the changes Brexit has had for his company, how collaboration means being part of a community, the difficulties for larger businesses to maintain values and how meaningfulness will become more important in the future. Finally, he tells us what his aspirations are for the future of the business.
To contact Matthew Sammon click HERE, and to find out a bit more about him, check out his bio on our Northern Affinity page HERE.
This week's podcast we introduce you to business strategist, Joelle Byrne who brings out the potential in businesses. We discuss how collaboration raises confidence, the values she looks for in business such as integrity. Finally, we look at her aspirations for the future such as hearing how she helped her clients succeed.
To contact Joelle Byrne click HERE, and to learn more about them and what they do, visit their Northern Affinity website bio HERE.
On this week's podcast episode we talk about business and personal collaboration, traits as opposed to values, with the professional commercial insurance broker, Jeff Dunn from the Spencer Hayes Group. Jeff expands on his extensive business journey, his personality with music being his “happy place” and where he hopes to be in the future.
To contact Jeff Dunn you can find him HERE, and to find out more about them visit their Northern Affinity bio on our website HERE.
This week's podcast we chat with Heidi Dawson, owner of Glint, which incorporates personal and professional development with the help of horses! We discuss her journey to creating this unique business and why her animal of choice was horses. We then look at how collaboration is a “triple win” opportunity for her and finally, her dreams for the future of her business.
To contact Heidi Dawson you can find them HERE, and for more information on what she does visit her bio at The Northern Affinity HERE.
This week's podcast we chat with Director Jag Panesar from Xpand, a digital marketing agency. We cover what collaboration means for him and his business, such as profiling, building trust and expanding whilst involving. Secondly, we expand on his thoughts on values such as “doing the right thing”, and finally covering the generalisations of business aspirations.
To contact Jag you can find him HERE, and for more info about them visit their Northern Affinity bio on our website HERE.
On this week's podcast we have the director of Unlikely Genius, Helen Hill! A digital learning and content designer who tells us about how covid helped her business, how collaboration prevents isolation in business and makes you part of a team that has helped her launch her own book! Finally, Helen tells us the values she looks for and her future aspirations.
To contact Helen Hill you can find them HERE, and for more information on Helen visit her bio at The Northern Affinity HERE.
Gemma Edwards - So Contented Ian Earl - In Business
Tune in to hear one family talk about running three separate businesses, and the trials of parenting, homeschooling and entrepreneurship during lockdown and beyond.
Michael Edwards from The Northern Affinity is joined by his wife, Gemma (co-founder of So Contented) and father-in-law, Ian Earl (co-founder of In Business) as they share their ups and downs of being business owners, and what worked and what didn’t to keep their sanity in tact (just about!)
Clare Clifford - Sunshine Digital Media https://www.linkedin.com/in/clare-clifford-ab313b14a/
Michael Edwards from The Northern Affinity joined by Clare Clifford from Sunshine Digital Media. Clare will be giving us the benefit of her knowledge and experience in Digital Marketing and discussing how important it is for all businesses to get this right.
https://thenorthernaffinity.co.uk/our_partners/clare-clifford/
Rebeeca Roberts - Saldi Business Development
Michael Edwards from The Northern Affinity was joined to discuss how you can outsource your sales with Rebecca Roberts.
Rebecca works with a number of companies to help open doors that they may be struggling to get through. Her extensive experience and passion for this have helped numerous businesses and we will be finding more about this as well as a few hints and tips for those less experienced in sales.
https://thenorthernaffinity.co.uk/our_partners/rebecca-roberts/
Edward Wynn - DPI Consulting - https://www.linkedin.com/in/edward-wynn/
Michael Edwards from The Northern Affinity was joined by Edward Wynn from DPI Consulting to discuss how important data is for any business of any size.
We looked at the potential of data, how you realise that potential and how you could start that process for your business.
https://thenorthernaffinity.co.uk/our_partners/edward-wynn/
Michael Edwards from The Northern Affinity was joined by Caroline Joynson from Cheerleader PR who talked us through the world of PR. Caroline's mission is to “help passionate business owners get media coverage and PR.”
We discussed how the world of PR is changing in the current environment and how important it is right now for businesses to be visible and getting good PR.
You can find out more about Caroline here: https://thenorthernaffinity.co.uk/our_partners/caroline-joynson/
Find Michael and The Northern Affinity:
michael@thenorthernaffinity.co.uk
www.thenorthernaffinity.co.uk
https://www.linkedin.com/in/michael-edwards-thena/
We all need processes in place to run our businesses successfully. Sarah Small is Michael’s guest this week and what she doesn’t know about business process isn’t worth knowing. Sarah’s business, aDigitalMe helps entrepreneurs get their systems on the straight and narrow and build strong foundations ready for growth.
In this episode, Michael and Sarah discuss the many different task management systems out there such as Asana and Trello among many others as well as the importance of delegating and outsourcing. Find out how you can grow your business with this brilliant chat from Sarah Small.
Find Sarah:
https://www.linkedin.com/in/adigitalme/
https://thenorthernaffinity.co.uk/our_partners/sarah-small/
https://adigitalme.co.uk/
Find Michael and The Northern Affinity:
michael@thenorthernaffinity.co.uk
www.thenorthernaffinity.co.uk
https://www.linkedin.com/in/michael-edwards-thena/
In this week’s episode, Michael is joined by the incredible Scott Riley. Scott is the founder of Cloud Nexus, who transform the digital performance of businesses. A big believer in technology, Scott explains why the technology in your life should be making your life and your business easier, not harder.
Michael and Scott also discuss the boom in video technology, the associated security needs and why 2020 has been the perfect opportunity for businesses to make overdue updates to their systems.
Find Scott:
https://www.linkedin.com/in/scottriley76/
https://thenorthernaffinity.co.uk/our_partners/scott-riley/
https://cloudnexus.co.uk/
Find Michael and The Northern Affinity:
michael@thenorthernaffinity.co.uk
www.thenorthernaffinity.co.uk
https://www.linkedin.com/in/michael-edwards-thena/
Welcome to the Northern Affinity podcast!
In today’s episode, Michael is joined by the brilliant Pete Evans and Paul O’Donohue from the international sales coaching business, Sales Star.
Sales Star and Ventas are establishing a joint venture called Sales Star UK to help even more businesses in the UK transform sales performance. Paul tells us more about the decision to expand in the UK market. Both experienced sales coaches, Pete and Paul share the challenges and successes of their 2020. These include transforming sales processes and performance during a recession, getting to grips with selling through video as well as lots of great advice for anyone who needs to spruce up their sales strategies. Find Sales Star: https://www.linkedin.com/in/sales-training/ https://www.salesstar.com/home Find Pete: https://www.linkedin.com/in/peteevans1/
https://thenorthernaffinity.co.uk/our_partners/peter-evans/ Find Michael and The Northern Affinity:
michael@thenorthernaffinity.co.uk
www.thenorthernaffinity.co.uk
https://www.linkedin.com/in/michael-edwards-thena/
Hello! Welcome to the Northern Affinity podcast, with me Michael Edwards.
In the first season of this podcast we talk to business owners in the north about their areas of expertise and the advantages and disadvantages of being in business during a global pandemic.
If you'd like to get in touch, please email me michael@thenorthernaffinity.co.uk. You can always find us on Instagram @the_northern_affinity, or visit our website www.thenorthernaffinity.co.uk to find out more about us and what we do.