System to THRIVE: Recent Episodes
Alyson Lex and Jennie Wright
The big question is this: As entrepreneurs, coaches, and business owners - how do we consistently sell our products, programs and services withOUT making our customers feel like we're only in it for the almighty dollar? How do we serve the way we know we're meant to serve and still run a profitable business? How do we put good into the world while we put dollars into our pockets? How do we change the lives of our community while also bettering the life we lead?
It's not a zero-sum game. It's not an either/or scenario. It is possible to THRIVE while serving your clients to the best of your ability. This podcast will show you how. We're Jennie Wright & Alyson Lex - and welcome to The System to THRIVE.
Visit https://systemtothrive.com for more details.
There’s a perfect storm of business owners who don’t know how to run a business, negative mindset around money, coaches teaching how to pay as little as possible, and a lack of transparency about pay…
And all this is adding up to business owners struggling to build teams withOUT the financial resources they need to do it well.
And when you’re not paying your team well… they’re talking about it. What’s that doing to your business?
In this episode, we’ll talk about:
- How to know whether you’re ready to hire a team member in the first place
- What fair compensation really looks like
- How to build the budget for your team the right way
- The best way to react when a proposal is simply out of reach
- And much more!
For full show notes and resources, visit https://systemtothrive.com/184.
We hear it all the time - get visible, get out there, put yourself out there. But what does that really mean? How do you leverage it? How do you make it happen even if it sounds awful and terrible?
It doesn’t matter what personality you have - whether you’re neurotypical or neurodivergent, introvert or extrovert, excited or dreading the prospect… visibility IS doable for you.
In this episode, we talk with Crissy Conner about creating the best visibility plan for YOU and your business.
For full show notes and resources, visit https://systemtothrive.com/183.
There is a way to leverage OPA that you might not be thinking about - brand partnerships with people OTHER than fellow entrepreneurs. In this episode, Therese Tarlinton will talk about how to find and secure those partnerships…
And she’ll help you understand what you have to offer that you might not even be thinking about.
If you have a podcast - or you’re thinking about it - and you’re NOT making money… then it’s time to change that.
There are at least EIGHT ways to generate revenue from your podcast (and yes, they’re all listed in this episode) but the biggie? Sponsorships.
Podcast Growth and Livestream Specialist Billy Thorpe is with us to talk about exactly what you can expect in regard to how much revenue you generate from your podcast… as well as how to get started.
This is an episode you do NOT want to miss if you’re podcasting withOUT generating revenue.
For full show notes and resources, visit https://systemtothrive.com/181.
Is your brand story all about YOU? If it is… you’re doing it wrong. Your customer needs to be not only included, but FOCAL in your brand story if you want to connect with them on a real human-t0-human level.
And that takes a bit of intention and work. And luckily… there’s a method for that. Sean will walk you through the exact process you can take RIGHT NOW to help include your customer in your messaging more than ever - so you’re never leaving them out when you really want to pull them in.
For full show notes and resources, visit https://systemtothrive.com/180.
Think you only need one decent headshot and you’re good to go? Not if you’re building your business online, you’re not!
In this episode, we’ll talk about the importance of your photo shoot - including where you can use your new brand imagery, how to figure out WHAT that brand should look like, and the all important thing: how do I prepare for this anyway?!
If you’re building your brand online, leveraging a social media presence, or selling courses, programs and services… your audience NEEDS to know who you are. This episode will help.
For full show notes please visit https://systemtothrive.com/179.
Have you ever wanted to write a book? Either on you own or with some other entrepreneurs for what they call a “collab chapter book?”
Well we have. And to get all the deets on what it takes to become an author and why it’s such a good authority tool in your business we had to have Vince Warnock here with us.
In this episode we’re covering the what, the how and the why of writing or contributing to a book and what being a published author can do for your business.
For full show notes and resources, visit https://systemtothrive.com/178.
Have you ever tried to sell from your Instagram stories? Did it work for you?
Well in today’s episode, Katie Bambrick gives us the step by step on how she is getting 90% of her sales from this ONE method (and how you can too).
If you’re trying to up your IG game, this episode is going to help.
For full show notes and resources, visit https://systemtothrive.com/177.
Have you ever tried to sell from your Instagram stories? Did it work for you?
Well in today’s episode, Katie Bambrick gives us the step by step on how she is getting 90% of her sales from this ONE method (and how you can too).
If you’re trying to up your IG game, this episode is going to help.
For full show notes and resources, visit https://systemtothrive.com/177.
Should you have a mastermind for your audience? Potentially. But remember… This is not group coaching. This is not a course with a group attached. This is not a done-for-you service. This is BIGGER and BETTER. It requires less time and effort from you BUT gets huge results for your people. So how do you create and sell your own high-ticket mastermind? Chris Williams will break it down for us step by step.
Should you have a mastermind for your audience? Potentially. But remember… This is not group coaching. This is not a course with a group attached. This is not a done-for-you service. This is BIGGER and BETTER. It requires less time and effort from you BUT gets huge results for your people. So how do you create and sell your own high-ticket mastermind? Chris Williams will break it down for us step by step.
Sales calls. Discovery calls. Clarity conversations. It doesn’t matter what you call them - they’re tough! You’re either nervous as all heck because your script feels icky or you have no idea if the person on the other end is even a good fit for you. And let’s not even TALK about how nervous you get when it’s time to transition to the sale. Listen to this episode to discover how you can prequalify with ease, ditch the script, and deliver a ton of value while not giving away the farm… and improve your close rate in the process.
If you think LinkedIn is just for professionals looking for their next career move, you’ve got it all wrong. LinkedIn is fast becoming a hotspot for marketing and in today’s episode with Angela Mulrooney we’re breaking down the two ways you can leverage this platform to the hilt (without being spammy in the DM’s). If you’re looking to up your LinkedIn game, this episode will get you there. For full show notes and resources, visit https://systemtothrive.com/174 (https://systemtothrive.com/174).
You know you should be a guest on other people’s podcasts… but you don’t really know how to make it happen OR how to make it work. In this episode, we’re going to give you our step by step plan that has led to a whole LOT of money generated for our individual businesses (and yes, you’ll get to listen to Alyson tell “the story” AGAIN)... And we’ll also give you options on how you can make it happen for yourself. For full show notes and resources, visit https://systemtothrive.com/173 (https://systemtothrive.com/173).
How the heck are monetized newsletters any different than what we’ve all been doing for ages? And why should it matter! Well in today’s episode you’ll find out that monetized newsletters are vastly different than the run of the mill newsletters you might be sending to your audience and how to leverage them to get more clicks and boost sales. Monica brings her “A-game” nerdiness (which we are here for) to break down how you can start creating click-worthy newsletters that bring in bank. For full show notes and resources, visit https://systemtothrive.com/172 (https://systemtothrive.com/172).
You’ve heard of the power of testimonials. But what about using client stories to market… even if you don’t have a full testimonial? Case studies are a special kind of story - the kind that gives you credibility, social proof, and an opportunity to show off the results you can get for those you serve. BUT you’ve got to use them the right way if you want to get the biggest result from your efforts… And that’s what we’re talking about today. For full show notes and resources, visit https://systemtothrive.com/171 (https://systemtothrive.com/171).
If you’re an expert in what you do (and yes, you are)... you have enough content in your repertoire to build your signature presentation! Because yes, your signature presentation is simply content delivered from a stage. Bri Williams will share how she sets the content of your signature presentation up, ensures that it drives to a sale, and delivers REAL value to the audience. If you’re prepping for a stage, summit, or other speaking opportunity - you want to listen to this first! For full show notes and resources, visit https://systemtothrive.com/170 (https://systemtothrive.com/170).
Are you struggling to figure out how to ACTUALLY use your email marketing to generate revenue? Maybe you find that you’re spending hours and hours on emails that just don’t convert. Or even worse - perhaps you don’t send any at all. It’s time to simplify your emails and start using simple emails that sell! Keith Monaghan will help us understand the essential 3-things to work on in your emails, we’ll talk about experimentation and testing, and some best practices across industries when it comes to your email marketing. For transcript and resources, visit https://systemtothrive.com/169 (https://systemtothrive.com/169).
It feels like every business owner in the world is concerned with SEO. Making sure their stuff is SEO friendly. Obsessing over keywords. But Lorraine Ball is going to show us a BETTER way - a way to leverage the power of SEO while still entering the conversation your customers are having… using their language… connecting with them on a level that they understand… and combining SEO and the user experience flawlessly so your site does what you want it to do: Bring traffic and convert them. For full show notes and resources, visit https://systemtothrive.com/168 (https://systemtothrive.com/168).
There are approximately a billion resources on how to build a content marketing strategy. And to be fair… some of them are great! But as you’ll discover when you listen to this episode… we are not a fan of EVERYTHING that’s put out there in regard to content… especially when it comes to the shiny, new strategies that steal your focus and don’t give you the results you want. These are our hot takes. For full show notes and resources, visit https://systemtothrive.com/167 (https://systemtothrive.com/167).
There is nothing like an audience that is SUPER excited to hear you - that shows up and pays attention and is engaged. There’s nothing like the relationship you can build when you speak to people in-person… Which is why on-stage speaking gigs are so exciting to business owners (you get it, right?)... but landing those opportunities is overwhelming, scary, and downright difficult! But no longer with Aurora Gregory and her step-by-step guide - a practical masterclass! - to getting your pitch accepted so you can leverage that connection you’re making with your new audience. For full show notes and resources, visit https://systemtothrive.com/166 (https://systemtothrive.com/166).
Running a business is NOT for the weak - especially the money part. We bring our personal money beliefs into our businesses - and that affects our business AND our personal lives. But your business NEEDS you to be solid if you want it to succeed. Which means working on your money mindset is essential to your business’s success. So let’s bust some of these money myths that you just might believe… For full show notes and resources, visit https://systemtothrive.com/165 (https://systemtothrive.com/165).
We hear all the time “look at your numbers!”... but WHAT numbers matter the most? (We’ll tell you in this episode.) But more than that… we’re also going to look at what it REALLY takes to truly scale your business. To create something that gives you the freedom you want. And why you may not be getting the information you need already… (Hint: you’re looking in the wrong place.) Tara Newman redefines “rant” on the System to THRIVE - but don’t worry, we chime in too. Because we’re looking at the coaching industry as a whole and talking about how we’re just plain doing it wrong. For full show notes and resources, visit https://systemtothrive.com/164 (https://systemtothrive.com/164).
When you start your business, you may have done so withOUT a significant financial foundation to help you grow and succeed. But if you want to treat your business like a business… to grow and leverage opportunities… you’ve got to make your money work for you in the right way. Hadriana Leo, the Money Navigator, talks today about getting your money to TRULY work for you (and we don’t mean through an investment account, but actually in your business) so you can get back to the business you started for a very real reason. For full show notes and resources, visit https://systemtothrive.com/163 (https://systemtothrive.com/163).
Whether you’re running traffic from ads, focused on organic social media, OR using list build methods like summits… there’s a cost to every campaign you run. And when you’re looking at your bottom line numbers, tracking and understanding that cost is essential. In this quick episode we’ll talk about what those metrics are, how you can track them, and how to understand what they’re telling you. For full show notes and resources, visit https://systemtothrive.com/162 (https://systemtothrive.com/162).
You’ve got an offer you want some eyeballs on - and you know your best sales come when your people are highly engaged with you. Enter: The Challenge. The bootcamp. The live launch event. The whatever-you-want-to-call-it. But how do you figure out what to teach? How do you know the best way to keep people engaged? How do you make it an EASY yes for your people so it’s highly profitable for you. That’s what we’re covering in today’s episode. For full show notes and resources, visit https://systemtothrive.com/161 (https://systemtothrive.com/161).
Hey there. Alyson here. And if you’re anything like me… you’ve got bits and scraps of paper ALL over the place with ideas, notes, things to think about, research, wants, shopping reminders, and actual work-stuff that needs to be done to, you know… make profit. But if you’re like me, you ALSO know that’s not exactly sustainable, is it? And no matter how many tools, proven systems, processes… whatever! you try… they just… don’t stick. That’s why Louise Miller is here to talk to us about what to do when we want REAL productivity that lasts… and then she’ll talk to us about the counterintuitive thing to do when we feel more overwhelmed than ever. See the full show notes and resources at https://systemtothrive.com/160 (https://systemtothrive.com/160).
Do you want to grow your business and your income… but you’re already burning the candle at ends you didn’t even know existed? And because of this you feel that you can’t possibly make more or grow to where you want to go… because you simply don’t have the time, energy or bandwidth to do anymore. Enter the discovery of balance in your business and how Fabienne Fredrickson has grown her business to multiple 7-figures for 10+ years. Her strategies, surprisingly… involve doing less to make more! She’ll break it all down in this episode. See the full show notes and resources at systemtothrive.com/159.
Do you know how to give “great interview”? In this episode, find the sweet spot with your online speaking with our helpful tips, insights from running a successful podcast and between the two of us having appeared on hundreds of speaking opportunities. Also hear us spill a bit of tea about what it's really like to get heard with online speaking. For full show notes please visit https://systemtothrive.com/158 (https://systemtothrive.com/158).
Do you struggle to BOTH create content and run your business? Maybe you feel like content creation and running your business can’t happen at the same time - so you pick or choose which one you’re going to focus on. Which means you’re not tapping into the marketing engine you could…. Or you’re struggling to find time to both generate leads AND serve them. It doesn’t have to be this way! In this episode, KM Robinson will show you how to create content in 5-minutes or less… and still maximize your efforts every step of the way. For full show notes and resources, visit https://systemtothrive.com/157 (https://systemtothrive.com/157).
Look, we all get into business to afford ourselves a certain level of freedom. And all too often… business owners find themselves stuck in a business that’s not serving them. It’s eating up all their time, not making them the money they want, and generally giving them a tough time all around. But here’s the thing… If you aren’t experiencing your better future through your business… It's time to build out the business that will deliver that better future to you. Pete Mohr will talk to us about how to make that happen on purpose… including the 5 things you can focus on to run your business with more freedom. For full show notes and resources, visit https://systemtothrive.com/156 (https://systemtothrive.com/156).
So… you want to generate some leads. Awesome! If you’re not sure how to go about it or maybe you’re looking for a new tactic you haven’t tried before… THIS is the episode you want to listen to. We’re rounding up some of the best ideas we’ve heard, found, done or seen and bringing them to you in a brain-dump style. Get your pen & paper handy to jot down some notes… because it’s gonna be a fun ride. For full show notes and resources, visit https://systemtothrive.com/155 (https://systemtothrive.com/155).
If you google how to launch your product, program or service… you’ll get a million different ideas from a million different people. BUT not every strategy is right for your business AND not every launch plan will succeed. How do you know the difference? Listen to us talk with Launch & Process Strategist Lara la Sala about how to pick the right thing for your business, your goals, and your abilities… and when it’s time to give a tactic a pass.
We all love a good story - but exactly how do we incorporate that into our marketing? What kind of story formats can we follow? How can we know what will resonate with our audience? Dennis Consorte is a Content Strategist who has used storytelling throughout his varied career - and he’s going to break down how it works to grow your business.
Social media is a part of your overarching marketing strategy… right? (I mean, RIGHT?!) If it’s not… you’re probably missing out on a lot of incredible opportunity… and even if it IS, you might not be using it the right way. Katie Brinkley will be breaking down exactly what to do to make social media work FOR you… for sales, networking, and visibility.
Do you know how to review campaigns, initiatives or launches that you’ve recently completed? Do you know what questions to ask yourself about how to improve your results, understand what works vs. what doesn’t, and what to try to improve next time? Our guest this episode, Jason Wiehler, will have an open conversation with us about the types of things to consider during your “launch post-mortem” and how you can use real results to continually improve.
You already know how important video is to your business… but how can you use that AND the power of regular productions to grow your reach, authority, and revenue? Sheryl Plouffe will bring her knowledge of television production to help you use video the RIGHT way in your business. From how to develop the content to how to prepare to show up regularly, Sheryl will help you get started right now.
If You Build It… They Will Come. Also known as the biggest lie about your online business that you’ve ever been told… and this holds DOUBLY true for your virtual summit. Building your summit withOUT considering your post-summit sales plan is a recipe for disappointment. In this conversation, we’ll break down things like: • What you can sell post-summit (and a couple ideas on how to sell them)... • How to gather the data you need on your summit registrants so you can speak to their needs more easily… • The difference between a brand new lead and someone who has already been around you for a while… • PLUS a really important mindset shift to consider about your summit promo (that will help you more easily promote whatever you have coming next.) This conversation is real, raw, and off-the-cuff… and full of the details you need to profit from your summit.
Your job is NOT done when your summit goes live! During your summit week, your BIG job is to engage your audience, make them feel seen, and encourage them to grow into a community that trust and loves what you’ve got. We’ll talk about some engagement techniques we’ve seen, ones we want to try, and ones to stay away from… so you can make your event your own.
You’re doing a LOT to promote your summit. You’re social posting and livestreaming and emailing and working HARRRRD… but if your landing page isn’t on point… your hard work will go to waste. In this episode, we’ll break down what we KNOW works (based on real data)... and share some mistakes to avoid along the way.
You probably already have a bunch of stuff in place to run your business… right? Whether you’re brand new or you’ve been at this business thing for a minute - you might be surprised at how much AND how little you need to have in place to run a successful summit. We’ll run through it all and give you the entire picture of what tech you need in place to pull this summit thing off well.
Finding the RIGHT experts for your summit can be… overwhelming. Who do you pick? What topics do you cover? And where the heck do you find these people to begin with?! In this episode we’ll take you through our exact process for finding, securing and onboarding the perfect summit expert for your event… and we’ll show you who to avoid as a speaker.
So you’ve decided to host a summit. Awesome! There are a few things that you want to do FIRST before you look for speakers, write any copy, or record a single interview. When you complete these 6 steps, you’ll find your summit more successful, more profitable, and more rewarding than if you skip them. (ask us how we know.)
In this off-the-cuff recording, Jennie & Alyson talk about what it really looks like to work with someone else - including the relationship that needs to happen, the communication issues that arise, and what makes it all work. If you’ve ever thought about working with a JV partner or you have someone closely working with you in your business, this episode has some really important takeaways to keep in mind.
When you’re building your personal brand business - there’s a foundation you MUST lay before you can jump into selling and scaling. And in this episode, Bob Gentle will walk us through what the foundation is… Plus he’ll talk to us about how setting a solid foundation doesn’t mean you have to wait to make a profit. He’ll show us how you can work the entire process simultaneously so you’re building and selling as you go.
Growing your visibility in your business CAN be fast… if you want to spend a ton of money on ads. OR you can play the long game and leverage other people’s audiences to get in front of your potential buyers. In this episode, we’ll share our THREE favorite strategies for getting in front of audiences that can become hot & ready leads.
Hosting an event isn’t a one-and-done situation for your business… but if you do it the right way, it can be a cornerstone of your marketing strategy. Eventologist Anna Osherov is here to talk to us about what hosting virtual or live or hybrid events can do for your business… and how you can get started without all the planning.
You might never have one, but you might and todays episode will help you understand how to deal with nightmare clients.
Whether they continue on from 2021 or are brand new for the year… there are some trends that will be happening all over the world when it comes to how you run your business. This also includes your website. We have Michelle Pontvert with us again - because we loved her so last time! - and she’s going to talk to us about what’s important to focus on this year.
It’s easy to think that you can just… host a summit, challenge, giveaway, or webinar. That you can flood your world with promo and everyone will magically want to pay attention. And if you’ve tried it… you probably also know that you’d be wrong. In today’s episode, we’ll talk about taxiing along the runway BEFORE your promo takes off… and how to make sure you’re successful before you even start.
Are you getting clients and customers organically through search? Is your Google My Business page optimized and up to date? Discover how you can supercharge your organic marketing with simple SEO tricks with today’s expert Amy Graves.
When you plan a list build - there’s more than just the list build event itself to consider. There’s everything AFTER the fact - because frankly, that’s where the money is. In this episode, we’re going to talk about what you can do to make sure you maximize your list build LONG after it’s over… including something you probably won’t want to do when it comes to maintaining your email list…
If you think posting on your social account a few times a week will land you high paying clients and speaking gigs, we’re here to break that bubble along with our guest Jemimah Ashleigh. A woman who literally went from having to hide from social and not get her picture taken to being one of the top known entrepreneurs on her continent. It’s a big shift, and she shares how she did and you can too.
Want to know what we think will be the marketing trends in 2022? Listen in for our ideas of what the 2022 online marketing landscape will look like and impact your business.
This is our last fan favorite share for this year. And we saved the best for last. This episode is the absolute fan favorite so far, since the podcast started with the most downloads and comments. It’s episode 32 - How to host a list build and still run your business. Enjoy!
Samantha King is an amazing online course mentor… and she ran a summit. A profitable one, too! In it, she’ll share her experience, what she learned, and how she’s using that list build to serve her audience. If you want to hear a real story from a real person who ran a real event - THIS is the episode you don’t want to miss.
Oprah does it - so why shouldn’t WE? In this episode, we’re breaking down our favorite things in a bunch of categories, including tech, mindset mantra, productivity tip, and more. And while we can’t give away a car… we did come up with something on the fly that you’ll be able to snag for free at the end of the episode. :)
We’re having a blast with sharing our favorite episodes ever, and Alyson’s was also a huge hit with listeners.
This is a fun treat, today I’m sharing my favorite episode from 2021 - and it’s all about how to run your business with a tech stack, quick tip 28. Have a listen and enjoy.
Spoiler alert: this is an episode about consistency as much as it is about getting more attention with what you’re doing. Crissy Connor will tell us how to get started with visibility in a sustainable way that feels great AND is designed to generate real results. She’ll break down how to get into the right mindset, her trick for making content work across all platforms… and she’ll even tell us the story of 200 live videos in just one month.
You hear a lot about getting sales from your list, but not enough explanation goes into what it actually takes. In this episode we share exactly what you can and should do to write nurture emails that convert to sales.
Your brand is more than just your logo and your font choice. It’s a bigger deal and it affects every single thing you do in your business. That’s why we have Amanda Guerassio here with us to talk about what to do FIRST when developing your brand… and how it will guide you with your messaging, your offers, and even who you work with.
We all hear “raise your prices” and “charge your worth” but what does that REALLY look like? How can you raise your prices and feel that you’re actually earning the increase in income? Robin Waite is here to show us exactly how that can happen - how you can build the right thing for the right person so you can charge a premium for your product or service. PLUS he’ll show you how to do it yourself and Jennie & Alyson will be your guinea pigs...
Do you have the TikTok app on your phone? If you don’t, you might think that it’s nothing but silliness and dancing videos… but the truth is, there’s an audience there that’s hungry for the value YOU can provide. Wave Wyld joins us to discuss how you can get started on TikTok and use it to generate income in your business.
Ever wanted to know more about what copywriters do? Ever wanted to ask a copywriter questions? Well we roped Alyson into answering the top 10 questions she gets asked on a regular basis.
Do you ever wonder what you might be doing wrong on your website? Or maybe what you could improve, even if you’re already doing a lot right? Today, we’re talking with Michelle Pontvert who will rip apart our website, tell us everything we’re doing wrong… and then how to fix it. This is an episode you do NOT want to miss.
Do you ever wish you could just… magically make money? (Don’t we all.) And if you believe what’s out there about the concept of passive income… you might think it’s doable for you. In this quick episode, we’re going to talk about what passive income REALLY is… and what you should be focused on instead.
You’ve heard it - speak from stages. You may have also seen people brag about getting paid to speak. And perhaps, you want this for your business as well… but you’re just not sure where or how to get started (or if it’s even an option for you!) Bri Williams is going to share her secrets of paid speaking… including that there are TWO types of paid speaking, and how you can break into it if you’re not using speaking in your business already. Listen in and then go get that stage!
When you’re planning a list build summit… there are a lot of options for the tech to use. And frankly, it’s overwhelming. So today we’re going to talk about what tech to use - and what to avoid - because streamlining your process will help you be more efficient and more successful in the long run. From your tech stack to your communication tools - tech matters. And we’re here to help.
Social media strategy. Talk about overwhelming! There are so many questions that you don’t know how to answer and finding the answers… that alone feel like it takes a ton of time. Instead, look at creating a social strategy that’s not only sustainable for your business… but that actually does what it’s designed to do. Andréa Jones will take us through step by step what that looks like… and how you can build a social media strategy that fits your business.
If you struggle to scale, you’re constantly going through people on your team, you always feel like it’s you against the world and no one can do what you do as good as you…. Then you might have an ego, and not the good kind. Listen in to hear about a disastrous date Alyson was on where she realized her date had the biggest ego, and how cleaning public bathrooms can show why we need to treat others how we want to be treated and how this all relates to our businesses.
So you’ve got yourself a website - awesome! (Or… is it?) A lot of business owners toss together a website to “check off a box” and don’t worry about whether it actually performs up to standard. But Jeff Fulkerson is committed to ridding the world of terrible websites - which might include yours! In this episode, he’ll share with us what you can look at to make sure your website is up to par and the steps you can take to fix it.
There are hard skills and soft skills in everything you do - including running your business. In this episode, we’ll talk about what soft skills are essential to growing your business and seeing the success you want. These 5 critical shifts are what will help you succeed, implement everything you learn, and ultimately grow and scale your business the way you want.
What’s the difference between a therapist and a coach? Why does it seem that so many entrepreneurs are into personal development? What’s the big deal about my mindset anyway? Sarah Madras is not just a coach, she’s a trained therapist - which means she understands exactly what you’ll get from therapy and coaching (yes, they’re different) and when it’s important to seek each. She’ll explain to us how you can take steps TODAY to work on your mental health and where your focus should be.
In this quick tip, Jennie shares how you can handle the stress of building a list without having to give up your life to do it. Jennie talks about boundaries and triggers for stress, and how to manage your own expectations and that of others (team, your spouse, family etc.) when you're working on a list build.
If you have an email list… you have the opportunity for sales. You just have to know how to use it right. (And if you don’t have an email list, check the show notes for a link to our best list building episodes.) In this episode, Alyson will break down her 6-step book a call email sequence designed specifically to get those subscribers on the phone and ready to buy.
You’ve heard or seen the “celebration” (read: bragging) about 6-figure launches. Coaches making hundreds of thousands of dollars on a course or program. And you want to know how they did it. But there’s a dirty little secret in the industry - it’s that 6-figure launches often cost a WHOLE LOT to create. In this episode, we’re talking with Fractional CFO Kathy Svetina on how to really create a successful launch and what you need to think about.
We’ve all been there - we think that running ads is going to do magical wonders for our business. But if you’ve ever tried it… you know we’re not always guaranteed success with paid advertising. In fact, you can lose a whole lot of money if you don’t start it out right. Kelly Sturtevant joins us to talk about the “before the ads happen” aspect of your business… so you can set yourself up for the best success you can.
Excited to have Jason Wiehler back on the podcast to talk about how you can avoid becoming another online business horror story. From failed joint ventures to big gargantuan niche problems that lead to devastating launches, we’re peeling back some layers to reveal what not to do and how to avoid it.
It’s always at this time of year when we are inundated with “buy my course now and get rich quick” ads and messages. And there are a slew of other icky tactics at play. We decided to get a bit raw and real in this episode and share how you can wade through the world of some shady offers.
Want ads that convert? We’ve got 2 things to say about that: 1 - you’re not alone. We hear you! Our clients ask us this all the time and… 2 - THIS is the episode you need to listen to. Shelby Fowler breaks down how to get your ads converting step by step - to the point where you’ll feel ready to start running your ads right away! This is an episode you don’t want to miss if you’ve ever thought about running ads for your business.
We all get stuck there. Giving and giving and creating content only to hear crickets when we launch. Sucks, right? In this episode, we’re going to give you the exact step by step plan you need to STOP giving way value for free and START getting your people to take action. Whether that’s to book a call, buy a thing, or simply take the next step… understanding these things will help you free yourself from the content trap.
When you’re an expert in what you do - it’s really easy to dive head first and try to do all the things withOUT setting yourself up for success. And what happens is you end up burned out, turned around, or just plain overwhelmed. Want to know the next step you should go in your business? Or how you’re going to launch your thing withOUT going in a million different directions? Our guest Abigail Tiefenthaler breaks down what you need to know in order to serve who you want to serve - and the mistakes you should avoid along the way.
Maybe you’re like us and have been building a business on your own and decide to team up with someone for a part (or all) of it. Maybe you’re looking to start a brand-new business with a partner and you want to set it up right from the get go. Either way - there are 3 things you’ve got to master in order to make it happen: Communication, Organization, and Execution. In this episode, Jennie & Alyson share exactly what THEY’RE doing to help you make some good decisions along the way.
It’s really easy to buy into the idea that big payday months are your future when you run a business. But when you chase the big money, you end up creating a business that doesn’t give you a stable, sustainable income. Talk about STRESS! Dina Marais is here to talk to us about how to set ourselves up for success… AND the one thing that will hold you back no matter what you do in your business.
Are you unapologetic with your messaging? Or are you afraid to turn people off so you kneecap yourself and hold yourself back? In this quick tip, Alyson will talk about how being unapolgetically you can actually help you WIN new customers... and three quick things you can do this week to make sure you're on the right track.
Be you, be authentic, be transparent. Great words to live by… but how much is TOO much? How much mess should you show to your audience? Do you give them the down & dirty play by play of every little thing that goes wrong? Or do you hide it all behind an “everything’s fine” facade and build a persona that never makes a mistake? How do you address the mess? Jennie & Alyson will share their experience and some rules to follow when you want to share a mess of your own.
Trigger warning: in this episode we discuss mental health, self harm, anxiety and suicide. If you or someone you know needs support please consider reaching out to your local support services. We all know that livestreams can lead to clients (right?)... but do you know HOW?! Do you know how to target those clients that are going to pay you the big bucks? And then convert them into prospects and leads in your business? Luckily Shawn Q knows how to do it, and he’s breaking it alllllllllll down on this in-depth, value packed episode. (Seriously, we took notes to use in our own businesses.)
In this weeks quick tip, Jennie gets down with OPA (Other people's audiences) and shares how you can use this method to grow and scale more quickly - especially if you don't have funds or ability to use paid marketing.
We are celebrating in a B-I-G way today - because today marks our 100th official episode! Listen in as Jennie & Alyson talk about their biggest takeaways, favorite guests, and what they would say to anyone thinking about starting a podcast. This episode is reflective, fun, and surprisingly poignant. We didn’t know we had it in us. :)
The idea of developing a plan for the next 2-3 years may have you feeling… overwhelmed, trapped, or otherwise just icky. But with Alexander Brueckmann’s Intentional Strategy Framework, you’ll discover that you can create a strategy that aligns perfectly with who you are and what you do… WHILE giving you the freedom to be creative and take advantage of new opportunities… that strategy might just become your favorite new word. He’s breaking it down on this episode and we’re beyond excited to hear what he has to say.
Have an offer that flopped? You're not alone. But there ARE 4 things you can double check to give your offers, launches, and products the best shot at success... and Alyson will go through all of them quickly for you on this quick tip episode.
When you publish your book - or even before - you can use that book to get you on stages that might have been off limits before. BUT going into it with a specific plan is essential to your success (much like anything else with your business, right?) Bri Williams is here to talk to us about what authors can do to generate buzz for their book on the stage - and how to leverage those stage appearances into more book sales and more revenue.
Let’s be honest: when you write a book, the “dream” is that you’ll get picked up by a big publishing house, given a huge advance, and sent on an all-expenses paid book tour. But the truth is, the money doesn’t come from the sales of your book - it comes from the clients you get as a result. So self-publishing is really the name of the game… but how do you get started? Stephanie Mojica is here to show us the behind-the-scenes of self-publishing… INCLUDING what to focus on to make the entire process more successful.
In this weeks quick tip, hear from Jennie on how you can use affiliate marketing in your business with some easy tips. If you've never done affiliate marketing before, this is a great place to start.
When you’re starting from zero on social, it can feel completely overwhelming to do all the things, be all the places, and throw your voice into the middle of a crowd that seems MUCH louder than you are. Katie Brinkley joins us to talk about growing from zero - and what’s more, leveraging that growth to equal real sales. Don’t miss this special episode designed for authors but appropriate for everyone!
If you’re already rocking it selling 1-on-1… it might be time to consider scaling your sales. But don’t worry - this doesn’t mean what you think it does! Bob Gentle talks to us about what it looks like to truly scale your sales - and where your attention will go instead. He’ll break down what it looks like to be successful as well as some pitfalls along the way.
You're already doing organic community-based work on Facebook and Instagram... right? Why not leverage that to passively generate some more list growth? Listen to this quick tip as Alyson explains why this works - and gives you the exact step-by-step to make it happen.
You’ve done it! You’ve written your book! Now what? Now comes the fun part - turning that ONE book into an entire business. That’s what we’re going to talk to you about on this episode - exactly how to break down the same information in multiple ways to serve different people at different stages of their buying journeys… creating an entire business withOUT developing a single extra idea. If you’re writing a book, have already written a book, or simply have a transformational system but no desire to create a book at all… this is the episode for you.
Time is the only resource that’s limited. And as a business owner, you’re likely very intimately acquainted with the amount of time it takes you to do even the simplest task. Time that could be better spent on other parts of your business… or even doing the things in your life that your business supports. Michelle Bell gives us a bird’s eye view of automation and how it can make a difference in your business… along with exactly how to get started using it.
You'll hear both sides: "Hit the pain until they're so bummed out they'll buy!" and "Don't say anything about pain - just give them the good stuff they can expect!" But IS there a place for negativity in your copy? SHOULD you be hitting the pain points? Is there a happy medium that converts well AND makes you feel like a good human being? Alyson will talk about where that line is in this week's quick tip.
The experts you choose for your list build summit can, frankly, make or break your success. And it can also feel incredibly overwhelming to think about choosing experts, figuring out where to find them, and knowing how to tell whether they’re a good fit for your event. In this episode we’ll break down the must-haves and must-nevers when it comes to choosing experts for your summit. Both from our own personal summits and Jennie’s experience producing over 300+ summits.
Did you know that big corporations with big pockets are paying business owners just like YOU to talk them up to your audience? (yeah, us either.) Jessica Chinyelu is sharing her incredible knowledge on exactly how you can make this happen - including your first step to getting started, what you should NOT do… and even where to find corporations that want to sponsor you. If you want a bit extra income from doing what you’re already doing anyway… THIS is the episode for you.
The people who buy and/or read your book are some of the most invested and hot leads you're going to get. And with a content upgrade, it allows you to proactively reach those readers to draw them into your world - rather than hoping they'll find you on their own. In this quick tip, Alyson will break down what a content upgrade might look like, how and why it works, and some different places you can use them for the best results.
Love it or hate it, networking is a part of your business. BUT that doesn’t mean that all is created equal. In fact, having a process that you follow that helps you network effectively can help it be more valuable for you, make you hate it a little less, and make it something you want to do regularly! Listen as we share our combined 25+ (ouch) years’ experience networking for our businesses and distill it into an easy-to-follow 5-step process to make your networking valuable - once and for all.
Whether you use blogging as your business or you use your blog to support your business… the truth is, blogs are still SUPER relevant to a whole lot of marketing today. Enter Jason Logsdon, someone who has not only successfully monetized his blog in a B-I-G way but now teaches other people how to do it. He’s going to show you the different ways you can monetize your blog, how you can find content that will speak to exactly who you’re trying to reach, and what you should be doing for every single post. This one will have you itching to create, so buckle up!
In this weeks quick tip, Jennie shares the easy to build social media pillar plan that helps you get posting and building your community. Publishers WANT authors to have established online communities and email lists and often reward that with bigger and better publishing deals. Why? Because an established audience online often translates to more book sales and means there is already a market they can tap into. Listen to today's quick tip for the easy 5 pillar social strategy for authors.
You hear a lot about coaching businesses using list build events to grow their lists. And you might be feeling a little left out, right? WRONG! You CAN use a list build if you sell physical products, and on today’s episode we’re going to break down what that might look like and how to get started.
We hear it all the time - serve, serve, serve. And sometimes we take that to heart - we end up over serving and under-valuing ourselves. That means our income goals are left untouched and we’re overworked and close to burnout. In this episode, we ask Aimee Teesdale the tough questions about how EXACTLY to serve our clients well while still keeping our sanity intact. And she drops some #hardtruths about what’s really holding us from achieving our goals.
Have you ever wondered how much you SHOULD be spending on a copywriter? In this quick tip, Alyson will break down the 3 steps to determining what your copy budget is... and how you can make it all work no matter how big your launch might be.
Have you heard someone tell you to “give value”... but you’re not really sure what the heck it means?! It drives us CRAZY because we’re told over and over and over again to “give value” but we’re never actually given the breakdown of what that MEANS. Well no more! Jennie & Alyson are defining, in depth, once and for all, what it looks like to give value to your audience.
Email isn’t dead. (We can say it louder for the people in the back if you want.) In fact, it’s alive, well, and more profitable than ever. But if you’re not using it right, it can feel like a chore that just… has to be done. Kendra Swalls is here to help us break down exactly what you can say in your emails to keep your audience engaged while also taking them through the buying journey… PLUS how to find and create content without burning out.
In this quick tip, Jennie jumps back into the discussion of Tech Stack vs. All In One Solution. (Learn more about tech stacks in Quick Tip #28). If Jennie sounds a bit sassy... it's because she 100% is. We are constantly running into potential clients who've had horror stories to tell about having the wrong tech in place, and we do a lot of "swoop in and save" for our clients, moving them to the right tech stack for their business and away from all in one solutions that just were not serving them or their customers. All in one solutions look really appealing to entrepreneurs on a budget or with limited technological knowledge, but often times they can and will cost you more money and aggravation in the long run. Creating the right tech stack means you get the best possible product at the level you need it at (and budget) to deliver the best possible experience or outcome for you and your customers or clients.
We all have the same number of hours in a day. The difference between us is how we use them. And while Jennie & Alyson aren’t productivity experts… they HAVE been in business for a while and have figured some things out. (Things you won’t find on those “get more stuff done” lists on Google.) Listen to them discuss the 4 different buckets of things to consider when it comes to productivity, efficiency, and getting stuff done in your business.
Marketing your business can be hard - especially when you’re so busy working IN your business that you don’t have time to grow your business. It feels like you have to spend hours and hours every single day so you don’t miss anything, and you’re taking advantage of every opportunity available to you. Luckily, Linda Reed-Enever has the solution with her 5-Minute Marketing Deck… and she’s going to show us how - and why - it works so well. Say goodbye to hours of marketing and hello to marketing in those spare 5 minutes you have lying around.
Not every testimonial is created equally - in fact, there is one type that you want to get above all others! In this short tip, Alyson is going to walk you through the 3 main types of testimonials you can get for your business... PLUS how to get them.
There’s a growing trend of online business owners who are putting off building a website. And to some, this is a good idea. To others, not so much. Jennie and Alyson will break down the different sides of whether you NEED a website to run a business - and whether it’s really the cornerstone of your online presence like so many think it is.
The more you learn about marketing, the more complicated it becomes. Funnels with 832 steps. If/then rules that practically break your automation. And stress… ohhh, the stress. Today’s guest, Tim Fitzpatrick, talks about how you can simplify your marketing in ways that doesn’t reduce your success… in fact, it will allow you to be more successful than even the most complicated marketing funnel will allow.
In this quick tip Jennie shares how you should be cautious about buying some of these templates and "how to"s for online summits. Let's actually be really real - we wanted to call this quick tip " Why you should reconsider spending money on a summit “how to” but... that sounded a bit... ohhh sassy. Having produced over 300 summits, Jennie has seen the good and the bad with these kits and template packs, and has had to "save" more than one summit host who's stuck and doesn't know what to do. We hope this helps.
Ever wondered what a summit producer really does? It’s not what you think! Sure there’s the tech and some support, but it goes way beyond that in terms of making the summit individualized and successful. In this “interview style” episode, here how Jennie recently supported Alyson on her online event as a summit producer and the details into how that worked.
Are you the master of your to-do list… or are you a slave to it? In this episode, Stephanie Ann Ball will show you exactly how you can take back control of your to-do list instead of ending every day feeling like you have more on your plate than when you started. How you can leverage your to-do list to actually get the RIGHT stuff done… AND how you can get the much needed R&R withOUT stressing or feeling guilty about what’s left to get done.
Alyson recorded this quick tip in response to a Facebook post she saw that asked "Does anyone ever feel guilty getting rid of non-buyers from your email list?" This made her realize that maybe people are unsure about who's actually ON your email list and how to communicate with them appropriately.
Are you always chasing after new clients or customers? It’s more cost efficient to create repeat buyers, so the question is…. Are you set up for that? In today’s episode we talk about how you can build multiple ways to create repeat buyers in your business and why this has a positive impact on your bottom line.
Money. Something we don’t talk about very often, but it’s at the heart of our businesses every single day. Which is why we asked Monica Shah to talk to us about money… and more specifically, how we can set ourselves up for success to get more of it. In this episode, Monica will give us the essential shifts and steps you MUST take to double your income in the next 12 months… or stay stuck where you are now.
In this week's quick tip, Jennie shares the big time saving tip both her and Alyson use with templates. You can template almost anything in your business to help save you time AND be more efficient. Did I mention it also helps you convert more clients? Yes... it totally does. Listen in for how.
Are you the master of your to-do list… or are you a slave to it? In this episode, Stephanie Ann Ball will show you exactly how you can take back control of your to-do list instead of ending every day feeling like you have more on your plate than when you started. How you can leverage your to-do list to actually get the RIGHT stuff done… AND how you can get the much needed R&R withOUT stressing or feeling guilty about what’s left to get done.
Whether you love networking or hate it… the fact of the matter is it’s an incredible way to grow your business. But only IF you do it right. Networking is no longer about thrusting your business card into the hand of every unsuspecting person at an event or spamming the inbox on your favorite social platform. It’s more nuanced, relationship-based, and a longer-term play than most people are willing to invest. Zanade Mann is here to teach us exactly how to make this long-term play work for your business - no matter WHAT your business goal is.
Want to generate some fast cash in your business? In this short episode, Alyson will break down the 3 places you can find potential hot leads for your business - and an overview of how you can connect with them and turn them into income.
You host a list build event, like a summit, to generate leads. Of course. BUT that doesn’t mean you don’t want to generate revenue from the event, too! There are 3 things to consider when creating a VIP or all-access upgrade for your event. These 3 things will greatly increase your take-rate on the offer… and we should know. Between us, we’ve produced 302+ summits (admittedly, just 2 of those are Alyson’s - the rest is all Jennie!) and we’ve gotten some great results. We’re breaking it all down in this episode.
Instagram is not a secret strategy anymore. But amidst all the talk of maximizing your Instagram efforts, there’s a lot of discussion about… “The Algorithm.” It’s tempting to try to play the game for visibility… but perhaps part of you wonders if that’s coming at a cost. Our guest Nicole Hamzeloo will talk to us about an Instagram Strategy that actually works… withOUT worrying about the algorithm and how its constant changes affect your business.
In this weeks quick tip, Jennie shares how you can really easily track your numbers in your business withOUT it being a huge to-do, or tracking dozens of numbers and making it complicated. You have to know your numbers, it's how you understand where the business is going, if there's some trouble up ahead (so you can fix it before it gets bad!) and celebrate the wins.
If all you’ve been focusing on is creating and publicizing your lead magnet… you might be wondering “when do the sales start rolling in?” The harsh truth is the sales won’t start until you have the process down to intentionally generate sales from your lead magnet - and in this episode, we’re breaking down the 3 steps to take to make that happen.
Stories are one of the oldest forms of learning - it’s how people used to pass down knowledge from one generation to the next. And they’re still incredibly important today for a few reasons. They help people remember information, they help people connect to the information, and they help people make decisions based on that information. That’s why we’ve asked Jenny Midgley to come talk to us about how to use stories in your business the RIGHT way - to connect, engage, convert and build a real relationship with your audience.
In this short episode, Alyson will break down the 6 questions to ask yourself BEFORE you begin writing copy - and even give you a little behind the scenes about WHY you should consider it. Plus check out her conversion-focused event at freeonlinesummit.com.
You’re hustling - on social, speaking, whatever you can do to gain the attention and visibility you need to grow your business. But if your landing page isn’t up to snuff… all that effort will be wasted! In this episode, we’ll walk through our exact formula for creating a high converting landing page. From copy to design to our tech choices, we’ll cover it all. Make sure you have your pen and paper out for this one - we’re giving you the step by step play.
Being a guest on podcasts is about MORE than simply connecting with anyone that has a podcast. It’s about finding the RIGHT FIT for you - and being intentional about the connections you make. Paul Zelizer, host of the top-rated podcast Awarepreneurs, brings insight from the other side of the mic about what makes a great guest, how to choose the right fit for shows to appear on, and how to do it in a way that’s transparent, authentic, and an integral part of growing your business.
In today's quick tip, Jennie shares what she's learning about herself and the process of redoing her website - which right now is a hot hot mess.
There’s a LOT of information out there on how to grow your business. We should know - we create a lot of it ourselves! But the profit comes from DOING, not the learning. In this episode, we’ll help you figure out not only why you’re stuck in learning mode… but how to get out of it.
Many times in business it can feel like you’re throwing spaghetti at the wall - trying new, shiny things over and over until they either work or you burn yourself out trying. The problem is… if you don’t have the right foundations in place you’ll always be hustling and never feeling like you’ve “made it.” Our guest today, Julie Wolk, will show us what those foundational pieces are, how to slow down and skip the hustle… but STILL see success in our businesses.
The past 14 months has changed business all over the world. That's not a secret or a surprise. What IS a bit different is how it's changed me. Unfiltered episode sharing exactly how the last 14 months has turned me from a comfort zone addict to a reformed hider.
Want to know the truth about what it takes to launch a summit? How about 2 of them just a month and a half apart from one another? In this episode, Jennie & Alyson will give you the real, behind-the-scenes information you’ll need before you launch your first - or next - summit. From the hard to the worth it - we’re sharing it all.
We love a marketing strategy that includes long-term growth strategies like booking podcasts. We call this a sl0w-burn strategy - one that will pay off for months or even years after you book the interview. BUT to take advantage of this strategy, you’ve got to be a great guest. Get yourself together, find the right shows, and show up the right way to make it work for you. Nancy Juetten is here to help us stand out from the massive crowd of potential guests so you can leverage this platform for yourself.
On today's quick tip, Jennie gets into a bit of a rant on why you shouldn't be promoting MULTIPLE events to your list (like being a guest speaker on a summit). Listen in for more information
Webinars are an incredible way to sell your programs, products, or services. BUT they only work if you actually get them done! This episode contains the exact formula you can use right now to create a webinar that delivers value, showcases your expertise AND encourages people to take action with you. And yes, you can create it in just one week if you follow our step by step plan. So what are you waiting for?!
You’ve seen the business books out there and heard the gurus talk about how writing a book is essential to growing your business. But what you’re not really sure of is how to write a book, run your business, and manage it all while still leveraging your book the right way. Karen Williams is here to talk to us about not only how to write an awesome book for your business… but to use it to generate revenue before it’s even written, published, or started.
They say you shouldn't go into business with a friend. I disagree. In this episode, I'll tell you how I've successfully run businesses with VERY close friends... and kept the friendship intact even if the business didn't survive. (These tips are pretty dang important.)
If you’re ready to scale up your service business, this is the episode for you! There are 3 models you can use to create income in your business - one of them you’re already familiar with but the other two might be new to you. We’ll talk about the positives and negatives of each one and how you can begin looking at your business critically to see where you can grow.
Business burnout can happen at any level. Whether you need a minute away, a day away, or you’re ready to shut the whole thing down entirely… There are lessons you can learn at every step of the way. Megan Brame burned out in her business, and she knows exactly what it looks like to run a surface-successful business while burning out behind the scenes. She’ll show us exactly what it looks like to burn out, how you can prevent it, and what steps to take if you’re already there.
In this quick tip Jennie gives you the low-down on how her most recent summit "Grow & Profit Online" went. Even after producing around 300 summits, there was still some cool moments and some "holy crap this is happening" moments. From relationship building, tech issues and the inside track on what gets experts to really promote... you'll want to listen to this quick tip!
You're ready to write your book. Awesome! That's a huge step. But if you want to get your book published the RIGHT way to make a difference for your business... there are some things to set up first. And this is whether you choose to self-publish OR go the traditional publishing route. In this episode, we're covering how to grow your audience WHILE writing and publishing your book ... and generate sales along the way.
In this important and judgement-free episode, we’re tackling a HUGE social issue: diversity in your business. Diversity, Equity and Inclusion is a growing concern for many large corporations - but entrepreneurs aren’t off the hook, either. It’s vital that we not only understand what diversity, equity and inclusion really IS… but how we can focus on ensuring that our businesses are set up the right way to maximize our efforts. This is not simply hopping on a fad; it’s making a conscious decision to do the right thing and highlight real talent that until now, has gone unnoticed because of a difference in race, gender, physical or mental ability, orientation or identity. Natajia Miller breaks down exactly what Diversity, Equity and Inclusion MEAN and how you can focus your efforts the right way withOUT being inauthentic, jumping on the bandwagon, or experiencing cancel culture.
In this special quick tip, Alyson will share a personal story to help you avoid the one thing that will kill your business. It's pretty important, so take 10 minutes to listen now.
truth time: You don’t need to publish 100 pieces of content per day to be successful. In fact, creating 100 pieces of content is going to suck up SO MUCH of your time if you don’t have a team that it’s not going to be worth it.
Yes, even if you “repurpose your content!!!” like so many experts want to tell you. So what do you do instead? Listen as we talk about the SMART way to repurpose your content without losing your mind in the process.
Webinars have been around since the 1990s, but the idea and strategy behind them has changed in the last 30 years. Not only is the technology different… but the market is more sophisticated and crowded. Which means there are more webinars to distract your audience from actually showing up and taking the action you want them to take. Liz Boer will show us exactly how we can improve our webinar show up rate - all the way from step #1 (understanding why they don’t show up) through creative ways to entice them to join and watch the whole thing
Before we dive in - Jennie's FREE online summit is starting April 19th, 2021. It's called Grow & Profit Online and you can check it out at http://jenniewright.com/event In this weeks quick tip, Jennie shares how you can use some easy techniques to maximize on your list build registrations. Often overlooked, the last week of promo is the most important... including right up to the minute your list build starts. These techniques apply for challenges, summits, webinars, giveaways and more.
When you want to make more cash in your business, you might be tempted to just keep launching new stuff over and over again… right? WRONG. In this episode, we’ll talk about the 3 different things you should be focusing on - and how to blend them together - to consistently grow your income month over month.
Selling to your ideal client isn’t just about putting an offer in front of them and hoping they’ll “bite.” It’s about creating a real, lasting connection that travels beyond the buy button and into a real relationship that will lead to higher revenue, better conversion rates, and a more successful business. Jennifer Tamborski breaks down exactly what you need to know and DO to create that connection in an authentic, real way - so you’re not just selling a product, you’re creating solutions to problems that your perfect customer has
In this quick tip, Alyson will give you her plan for taking action from whatever training you receive - whether it's on a podcast (ahem) or a live event (when they start happening again)... and how to take advantage of "The Magic Window" to really get stuff done withOUT losing motivation or excitement.
You've heard of Black Friday or Cyber Monday deals. But what about National Squirrel Day and the other 362 days of the year? Did you know there's a holiday every. single. day?! It's true. And while they're off the wall, kinda funky, and completely full of personality... they're also a HUGE way to drive attention and traffic into your business. For your social, your sales, your offers, your launches... you can tie anything into a holiday. In this episode, Jennie & Alyson will break down exactly what steps you can take, brainstorm some ideas... and you'll even hear behind the scenes of #billglazer and how he used LEAP YEAR to drive sales in a brick & mortar store. PLUS Alyson makes a big promise that Jennie will make her keep...
If you’re reading this, let’s be clear on one thing: It’s NOT too late to start a new podcast. BUT we’ll discover in this episode that there are a few really important things to consider before you do. Namely, what your purpose is for doing it, what your plan is to make it work, and what your worst-case scenario is to be happy with the result and consider it a success. Mark Aisquith - of Rebel Base Media, Captivate.fm, Productivity and a host of other podcast-related companies - breaks down exactly how you too can be a podcasting success story.
In this weeks quick tip, Jennie shares how her stress levels when she launches was having a huge effect on those around her AND on her results. She invites you to take a look at how you acting and working with stress around launch-time and how to consider changing your mindset for a better result (and less drama in your life).
Growing your business doesn't have to be a choice between fast cash and long term growth. But many business owners see it that way - you either go from launch to launch or grow so slowly you're unsure about whether you'll ever be profitable. There is another way - and in this episode, we'll talk about exactly how you can make it work with your existing business.
Whether you’re a coach or a service provider… chances are you’re still charging by the hour. And while there are better ways to leverage your expertise… the fact remains that you may still be charging too little for the hours you do spend. Sylvia Inks will help us approach our pricing from a perspective that will root your pricing in fact - not just “what you think you’re worth”... but how much you REALLY need to get paid in order to make this business thing worth it.
Want a quick copy checkup for your sales page, landing page, or email? If you're looking for conversions, this quick tip is for you. In this short episode, Alyson will give you a 5-question "copy test" to make sure you're hitting the BIG POINTS your readers want to see in your copy.
The very idea of a list build might be overwhelming to you - but what SHOULDN’T be overwhelming is choosing what list build you’re going to use in the first place. In this episode, Jennie & Alyson will break down the main kinds of list builds, when to use them, and why you should choose each type of list build depending on your goals… plus how you might be able to use them all together to reach your maximum potential.
Nearly every business owner reaches the point in their business where it’s time to hire some help. Whether that’s a part time virtual assistant or a full-time manager, it’s essential to know when and how to get the help you need… that will actually reduce your stress and overwhelm and achieve more. Rachel Pereyra brings corporate strategies to the entrepreneur world to show you how you can find the exact right fit for your team - including what you need to know before you start searching, what to search for in every hire, and exactly what to do to make sure they’re the best person not only for the job… but for you.
In this quick tip, Jennie shares how to use a tech stack to be more efficient with growing your business. Some people prefer an "all-in-one" system or to get in on the ground floor with a new platform that is in development. Jennie prefers a solid tech stack and shares why in this training. The programs and platforms you use really do matter, and not just for today, but for how you build out your business in the months or years to come. Sometimes we have the wrong tech and it holds us back. And you might not be very techy and that's ok, you still need to have the right programs and tech platforms that make sense for you. Here are Jennie's favorites: http://jenniewright.com/clickfunnels (Clickfunnels) for page building http://jenniewright.com/activecampaign (Active Campaign) for email marketing Canva for image making https://www.idevdirect.com/14721343.html (iDev Affiliate )for affiliate marketing Google drive for shared files and working Slack for teamwork Asana for project management. Calendly for calendar management
When you’re scaling your current business or adding something new like a program, course, or list build… it can be tough to keep your CURRENT business flowing. And yes, we’re talking about the money. Splitting your focus is hard - especially when you’re excited about the new thing you’re doing and want to go all-in, feet first. But having a plan to do it withOUT burning yourself out or going totally broke is essential when you want to make a shift like this. In this episode, we’ll talk about how to create that plan and stick with it. Trust us, we speak from experience.
It doesn’t matter what kind of client you’re meeting - whether they’re highly qualified or not-so-qualified… if you don’t have your head on straight, you might just suck at sales. That’s why we asked WendyY Bailey to talk to us about the mindset of sales and how you can get yourself in the right place to sell successfully, authentically and with an attitude of service.
Alyson will show you how to avoid the 3 biggest sales copy mistakes she sees people make... but be prepared for a bit of a rant because she's super passionate about these!
You can't build your business alone - well you can... but it will take a long time. Or you can use your Street Team to help get you where you want to more quickly We use our Street Teams all the time, and it's led to sales, clients and some amazing relationships with people in our communities. Listen in to get all the details on why your business can benefit from a Street Team.
You’re probably in one or more Facebook groups that are designed to create a community around a hobby, need, or problem you want solved. And when you plan it right, you can create a Facebook group dedicated to doing exactly the same thing… while also creating a hyper-engaged group of hot-and-ready buyers who are just waiting for your next promotion. Christina Jandali is going to come and break down exactly how highly-engaging Facebook groups can help your launches, offers, and business growth.
In this Quick Tip, Jennie who's done over 300 online summits, talks about the 4 mistakes you might be making while planning your next online (or first!) summit.
Pivot is practically the buzzword of 2020/2021. Everyone’s doing it. And some of them for darn good reasons. But not every pivot is actually beneficial for your business. That’s the myth - when things aren’t going well, it’s time to pivot. In this episode, we’ll break down exactly what pivoting looks like, when you should and shouldn’t do it… and what to do instead.
Whether it’s Pantone’s color of the year trend or what’s happening on Instagram, it’s important to not only understand what’s happening in the world, but how to look beyond the surface and see what those trends mean for how you present your business. Wendy Wei, the Social Media Manager at Pexels and host of Pexels’ Podcast Overexposed, talks to us about the 2021 (and beyond) trends and what they mean for how you use imagery in your marketing.
Have you thought about your mailbox lately? Not your inbox... but the one where you actually get physical letters? The truth is this is a pretty amazing opportunity for YOUR business... if you know how to use it right. In this 8 minute quick tip, Alyson will give you some insight into how and why direct mail can be used to market your business.
We publish 3 episodes a week… and run our businesses… and have lives. How the heck (and WHY the heck) do we get it all done withOUT leaving the rest of our priorities behind? We’ll talk about the systems we’ve put in place to help us make sure we get it all done without losing our minds or forgetting about the rest of our responsibilities.
Many of us think that because we’re in business, we can’t have fun. And what that leads to is a lack of creativity, burnout and,... well, not having fun anymore! Jeff Harry, Play Expert and all around great guy, comes to tell us the science behind play and how it helps us be better in our business.
In this weeks quick tip, (the day after Valentine's Day no less) Jennie shares how she's fallen in and out of love with her business and what keeps the spark alive for her. You're not always going to love working in your business, but you can find the ways to create the long term success and happiness you want, it just takes a bit of work. Enjoy this weeks quick tip.
It’s really easy to think that you have to be on every social platform there is in order to get your ideal client’s attention. But trying to show up everywhere can lead to basically just one thing: burnout. (Sorry Gary V) Jennie & Alyson talk about where they are, where they’re not, and why they’ve made the decisions they have. Check out our 128 content prompts for your business - get it free at https://systemtothrive.com
Social media is not going anywhere soon - even if the landscape looks different than it did before. But that doesn’t mean you need to choose between burning the candle at both ends or running your business. Social expert Katie Brinkley is here to teach us how to build a presence on social based on QUALITY vs. QUANTITY (and how to choose what you do and where.)
Wondering what the fuss is about Clubhouse? Or maybe you're thinking about trying TikTok. Or perhaps you're like Alyson and have completely avoided ALL new shiny strategies as they pop up because you're not sure how to keep boundaries while making them work for you. In this 8-minute quick tip, Alyson outlines 3 rules she set before she stepped into the Clubhouse world... and how she knows whether it's something to keep pushing or if she should stop hanging out there.
In this episode, we're back with our amazing friend and digital brand strategist Altimese Nichole because we KNOW she’s got a ton of information about your brand. She'll help you understand the steps you need to take when you've outgrown your brand or you want to change directions... things like: What do you want to do first? How to go about announcing your new brand to the public. And what NOT to do with your new brand.
Building your list with a list build is awesome - and we highly suggest you do it. But just because your main goal is to build your list does NOT mean you can’t monetize your event with upsells. In this episode, we’ll talk about the best way to monetize your list builds so you can make some money back, break even, or even (and most likely!) turn a profit on your event.
In today's quick tip, Jennie shares how your business is leaking leads and the ways you can stop it. Make sure you check out Episode 2 for more info on what Jennie talks about!
Your list build is only as good as the engagement you get from your audience. After all, what good is it to have a huge brand new list if they don’t care what you have to say?! In this episode, we’ll talk about how to get your audience actually paying attention so your list build will pay off.
If you don’t have a repeatable process for sales… you’re doing it wrong. But that doesn’t mean you have to fit into a cookie-cutter sales process mold, with scripts that don’t feel good or personality that isn’t yours. Sales Expert Aleasha Bahr is here to talk to us about creating your own sales process, tailored to your personality and your business, and how it helps you improve results while growing your business.
Have you ever been the victim of an unsolicited pitch? Or are you following coaching that's pushing you to pitch anyone and everyone, with any means necessary? Alyson will talk about an alternate strategy that will build your business a better way.
We've all been there - our prices are so low they make us sick but the idea of RAISING them makes us... well, you get the picture. That's why we've asked Kathryn Calhoun - online business coach - to come talk with us about pricing strategies and how normal, everyday people (read: not sales rockstars) can sell at prices that don't upset the tummy.
Multiple streams of income has never been more needed than right now. After all, we diversify our investments... why not our businesses? Daniela Nica has not only mastered multiple streams of income... but she's done it in multiple countries, in multiple languages. And now she's giving us the behind-the-scenes on how to make it happen.
In this Thrive Quick Tip, Jennie shares how and why she's chosen the word intensity for 2021. She shares 7 ways she's going to apply it to her business and how you can pull from this and use it to help your business this year.
Planning a summit isn’t a small task… but it doesn’t mean you have to ignore your business to get it done. In this episode, we’ll talk about how you can plan and execute a super successful list build withOUT ignoring your business… and no, we’re not going to tell you to go hire a 15-person team.
In this episode we're talking to Digital Content Specialist Jenny Midgley about brand photography and an intro into building your brand. It's a super informative conversation and super timely with how you can take your own brand photos - even during lockdown.
In this quick tip, Jennie shares the key to her success with lead generation and ultimately, sales. Use the strategies she shares in your business and let us know how it goes. Jennie also shares that her Ideal Prospect Attraction Strategy Challenge is now open. Totally free and happening soon. Register at http://jenniewright.com/challenge (http://jenniewright.com/challenge)
Have you ever thought “I don’t have time to create a list build for my business!” We’re going to show you that you DO, in fact, have time for this. Because we’re going to do the creation for a random list build (seriously, we’re pulling a niche out of a hat) real-time and record it as this week’s episode. If you think you don’t have time… think again.
Webinars work. Full stop. And if they’re not working for you… it’s possible that your strategy is a little off. How do we know? Well… we generated over $30k from one webinar at the beginning of the pandemic of 2020. We’ll share how we did it - and how you can, too.
In this brand new season 2 quick tip, Alyson and Jennie share what's in store for this new season of the System to Thrive Podcast.
You might start off the year with really big ideas. And then by the time February or March rolls around... you're off the rails and flying by the seat of your pants for the rest of the year. Again. Which means you are no closer to your big goals than you were the same time LAST year ... and that's just not gonna fly anymore. This year, let's do things a bit differently. Let's set ourselves up for success from the get-go with a plan that grows and bends WITH you... that's designed to get you where you want to go. Look, planning may not be that sexy... but the results you can get when you've got your act together? That's something to be celebrated for sure.
Are you guilty of list abuse? Maybe you are and you're just not sure of it. Reformed List Abuser Alyson Lex will show you the types of list crimes you may be perpetuating... and the REAL reason behind them all.
It's the end of the year and we're all kind of... well, looking REALLY forward to next year. But that doesn't mean we shouldn't be looking BACK to take stock, look at what REALLY happened, celebrate our wins and learn from our missed opportunities. In this episode, we'll break down exactly how to assess your year so you can make the next one even better.
In this quick tip, Jennie shares how a summit list build should be a real contender in your list building plans for the upcoming year. She flexes a bit on her experience and knowhow AND she offers an opportunity to get YOUR summit taken care of by her and her team. Go to jenniewright.com/buildmysummit to connect with her.
Working with a highly paid expert - like a copywriter - is NOT the same as hiring someone from Fiverr, tossing them a task and micromanging until the work is done. When you're investing a chunk of change, there are a few things to consider... and a few things you should be looking for in whoever you hire. In this episode, Jennie & Alyson go behind the scenes to show you what it looks like when you hire an expert - and how to get the most out of your investment with them.
In this quick tip, Alyson will walk you through the different types of guarantees you can offer... and more importantly, WHY your customer wants one. Plus, you'll get a quick overview of how to create your own guarantee to use in your marketing.
In this episode we talk about what branding really is - and what it isn’t and how this will help you intentionally create your next offer with our special guest Kelly Wittman
In this weeks quick tip, Jennie explains how to turn the tables and put the promotional ball in your experts court to see how they will support YOU during an event where promo is needed.
Whether you want to increase your organic reach, to supercharge your content creation, or to build relationships with other experts in your industry... it may be time to consider how podcasts can help you achieve your goals. We have Brent Basham, podcast expert and veteran host, here to discuss how podcasting might fit into your business - from either side of the mic.
Google is not the only search engine out there. YouTube is HUGE when it comes to search marketing, and if you’re not leveraging it for your business… you’re missing out. YouTube Expert Rob Balasabas joins us today to talk all things YouTube - from keyword research to how YouTube likes you to treat your viewers… plus how you can increase your YouTube game to drive more visibility and leads in your business.
Ever wondered if you're giving the RIGHT information to your prospects in your sales copy? In today's quick tip, Alyson will show you how to dig deep into the benefits your audience needs - and how to make sure you're connecting the dots for your customer so they are led to a buying decision.
The easiest person to sell to is someone who’s already buying from you - which means it’s time to treat your existing customers like GOLD. But we don’t always know how to do that in a way that stands out and commands attention. In this special Thanksgiving episode, we talk with Mark Stern, Customer Experience Expert, on how to genuinely delight your audience and show your appreciation in a B-I-G way.
In this Thrive Quick Tip, Jennie explains 5 ways you're pushing away buyers (and their money!) from your business and how you can prevent it. Listen in as Jennie gives you some quick and actionable steps to keep this from happening in YOUR business.
Sales is NOT a one-size fits all game. That's the position of Coach Jen Bilger, and we're inclined to agree! In this episode, Jen shares how to find and use your own personal sales style to improve not only your close rate... but how much you enjoy selling to begin with. This is an episode NOT to be missed!
How are YOU at setting goals? Do you set them and forget them and then realize after the fact that you missed them? Do you fly by the seat of your pants and then wonder why you're not more successful? We've asked Business Strategist and all-around smart lady Auguste Crenshaw to come talk to us about a whole new kind of goal setting... one that doesn't rely on journals or all those things we forget to do. Instead, she lets it come from within... You'll have to listen to find out more.
In this 7-minute tip, Alyson will share the THREE ways you might be going wrong in your copy... and how you can improve them to increase your conversions. TODAY.
This is not a How to hire episode. We did one of those - and even though it was about hiring a copywriter, it's applicable to your entire business. We will be covering this in an upcoming episode called Check out our upcoming episode #26 where this is exactly what we talk about. This is about how to work best with and leverage the freelancers, the VA’s, the OBM’s. Designers etc. that will be in and out of your business.
Do you take any and every client that comes your way? Do you market your product or service to anyone who will listen? Today's guest, Tactical Marketing Strategist and Niche Specialist Jason Wiehler, will share how that's a H-U-G-E mistake at the foundation of your business... and what's more, how you can correct it.
In this weeks quick tip, Jennie Wright breaks down the 4 things that hold back entrepreneurs from list building. These same 4 things can be applied to your sales, your marketing... even things outside of your business.
In todays’ episode we are talking about how to easily create a course. Online Courses are THE HOTTEST THING RIGHT NOW. And with more people being online now more than ever (thanks Covid), there is more of an audience FOR EVERYTHING. And there’s a good reason for that. You can impact a lot of people AND scale your business in a way that doesn’t require you to work 24/7. They also allow you to meet your audience at different price points. If they can’t afford to work with you one-on-one or in a done-for-you capacity, they can purchase a course and do it themselves.
If you've ever thought that Pinterest was just for planning weddings, baby showers and home redecorations... think again. Your new audience could be waiting for you to show up and provide fresh content... which could lead to tons of traffic to your evergreen offers. Pinterest expert Meagan Williamson will explain exactly WHY we should be looking at Pinterest as a viable traffic source... as well as who should be there (and who shouldn't.) She'll give you some great tips to get started AND offer a great resource to help you out.
In this quick tip, Alyson will share 2 phrases your customers are practically begging you to understand... and how you can understand this about your ideal client to get them to connect with you on a real level.
Have you ever used paid traffic for your business? If you have and you want to improve the outcome, or if you haven’t and you’re thinking about it - then today’s interview is for you. We’ve got Facebook Advertising Expert Michelle Bridger with us today and we’re going to be asking the questions you might be thinking of when it comes to paid traffic for your business.
In this quick tip, Jennie shares her "last ditch" email technique and how you can use it to keep adding registrants to your free events right up until they launch.
If you're in business in the US, you're going to need an LLC. And with our special guest today Wendy Byford, you'll get all the "sexy" details on why. On your way to 7 figures? Awesome... You better be using your LLC properly to avoid any issues with the IRS, and Wendy shares how.
Promoting something new takes longer than you think. And in today’s episode we’re going to break down exactly how much time you need to create a successful promotion. Make no mistake! Promotion takes work. There’s only three ways you can successfully promote. You’re either buying your way in with paid traffic, OR you’re working your way in with organic traffic. Or a combo of the two. That’s it. In today’s episode we cover your promotional timeline.
So you know that in order to gain new clients, you’ve got to be seen as the expert by your clients. And frankly, one of the best ways is to land on some stages. BUT 2020 hasn’t really been helpful in that regard, so things are going virtual. Which means there's a HUGE opportunity for you to reach a global audience without ever stepping foot outside your cozy home office… and we knew that we wanted to get someone in here to help you talk about exactly how to do that. Enter Caterina Rando - an amazing business breakthrough specialist and speaker who helps women entrepreneurs claim their expertise through their knowledge and speaking. She’s got an incredible strategy that I can’t wait to learn more about and she’s going to share it with us today.
In today's quick tip, Alyson will share with you what Conversion Checkpoints are and how understanding the way these work within your funnel will help you improve your results!
So you want to scale your business? Congrats! Scaling opens up your business to so many amazing opportunities. More income, more freedom, helping more people and realizing some long desired dreams. In this episode we cover what it takes to scale, all while asking you 5 questions that will reveal if you’re truly ready.
In today's quick tip, Jennie shares the common mistakes people are making (and that she's made too!) in business and how to solve them. From being a VA and undercharging, to taking on clients who in hindsight she should have said no way to... this quick tip will give you some insight that you might find helpful.
In this show we’re going to talk about the GOOD funnels and the BAD funnels so you can make an informed decision on what it is YOU should be doing.In this show we’re going to talk about the GOOD funnels and the BAD funnels so you can make an informed decision on what it is YOU should be doing. Whether you’re #teamfunnel or #antifunnel, the truth is - funnels exist and have for a long time. You’ve just got to get on board with using them the right way for your business.
YouTube is an incredible platform to grow your business. And today we’re interviewing Meredith Marsh who will give you the basics on getting started, including what not to do and how to record even if you’re nervous, self-conscious, or afraid.
In today's quick tip, Alyson will share how to connect with your potential customers on an even deeper level, leading to higher conversions.
We’ve all had those moments when things don’t go right. But if you look at each story you have, you can find something you’ve learned from it. In this episode, Jennie & Alyson share some of their stories and what they learned along the way.
In this Quick Tip, Jennie Wright explains why your expert speakers aren't promoting for you and how to fix it. If you've ever been the host of a summit list build or you're thinking of it... then listen in on this episode of Quick Tips.
It’s your online “store,” your online calling card. It’s where you can develop relationships, create brand recognition, and create sales. Your potential customers expect it. Your competition has it and unless you’re cool with how your business is doing right now via word of mouth or however you’re getting clients, you need a website that CONVERTS. If your website is just THERE, collecting proverbial internet dust, then it’s high time you do something about it.
In this special Business Building Blocks Episode of the podcast, we welcome Dr. Mark T Wade to the show. Mark is a summit nerd just as much as Jennie is and in this episode we got to chatting on how online summits are all the rage in the age of Covid-19. No more big conferences in awesome locations like Las Vegas. Nope! The new trend is hosting an online event like a summit to attract and grow your audience. You can also check out the event Mark talks about in this episode at https://systemtothrive.com/summittalks (https://systemtothrive.com/summittalks)
In this 11-minute quick tip, Alyson will explain how to get more eyeballs on your copy using the dual readership path and copy cosmetics. She'll explain some of the mistakes people make and how to fix them - and why it all matters in the first place.
The most overlooked part of your business might just be your brand. If you’re unclear about it, how do you expect your customers or clients to have clarity? In today’s episode we bring Digital Brand Strategist Altimese Nichole in to break it all down for us.
In this 5 minute quick tip, Jennie shares how in just 5 steps, you can create list build success the next time you go to build your email subscribers list.
This episode was inspired by all the “gurus” out there that are teaching that you can grow a thriving business in 2 hours a day. The ones saying that you can hit 6 or 7-figure years in your first year. The ones that are selling a pipe dream in order to line their own pockets. Will this episode be a bit of a rant? Probably. But frankly, we’re both so against this kind of selling that it burns us up and we wanted to really give you an insight into what it’s taken us to build our 6-figure businesses.
In this quick 9-minute podcast, Alyson will share how she has built a massive swipe file full of thousands of marketing examples that she uses every time she writes.
We’ve all heard lies about our email list. We all believe myths we’ve been told. And now, we’re breaking those down once and for all so you know the TRUTH about your email list. (Including whether a small list will ever help you be successful.) Want the truth? Gotta tune in.
Congrats! You’ve either just finished a list build event or you’ve just seen an influx of new subscribers to your email list. OR you’re planning your list build event right now and you KNOW you’re going to get new leads and the question is… HOW DO YOU ENGAGE THEM once you have them? We’ll break down exactly how you can engage your new list so you can maximize your efforts and turn them into raving fans and buyers. Get full show notes and download at https://systemtothrive.com/10
We've all seen it. Those scammy sleazy tactics that make customers feel icky and make your refund rates go through the roof. And did you know there's actually a name for it? It's called predatory sales. And just like predatory lending is a big bad deal in the mortgage industry, predatory sales is becoming an epidemic in online businesses. That's why we reached out to one of the smartest sales experts that we know, Lindsay, to come and talk to us about how not to be a sales predator. Listen in as she teaches us how to use attraction and authentic sales instead of being a sales predator. Get full show notes and links to Lindsay's resources at https://systemtothrive.com/9
Are you thinking about launching an online course? Are you looking to add to the value of it and hopefully up your sales? Then today is a great episode for you. Alyson Lex is going to show us about Bonus Sandwiches. We’ve all seen them - the courses and launches with hundreds of bonuses that ignites a bit of FOMO in us. We want all the things! But when we create our OWN course, we’re stuck about what to offer. Do we just throw in everything we’ve ever created? How do we add bonuses that create value AND sales? We’re answering the question “ How do I create bonuses that will actually help sell my course as well as positively impact the quality of my content?”
When you’re promoting something, you have 2 choices: buy traffic or work for traffic. In this episode, we’ll talk about how you can use organic promotion to launch your next program, product or service - with something we call The Promo Storm. We’ll break down what it is, how to use it effectively, and some do’s and don’ts to get you going the right way. Get your own personalized Promo Storm calendar at systemtothrive.com/7.
Have you been putting off building your email list? Maybe you think you’re too busy, or nobody will listen to you. In this episode, we break down 11 reasons you might not be building your email list (and then we’re going to talk about each one of them and WHY it’s #bullpucky.) We’ve been there, we’ve overcome that. And now we’re taking you into our psyche to help you overcome your list building fears too.
In this episode, we’re breaking down what makes a good headline for your blog posts, social posts, sales pages, landing pages, and email subjects. You’re going to discover what you need to know BEFORE you write a single word, some mistakes to avoid, and even a quick & dirty formula for creating great headlines on the fly. Get your free 30-Second Headline Generator at https://systemtothrive.com/5
In this episode, we’re talking about how we use a beefed-up sales proposal process to improve our close rates up to 85-90% - even on high-ticket projects! This process can be used for coaching, done-for-you services… even in-person services! (Alyson talks about how this would have impressed her when she got the addition put on her house.) See full show notes at https://systemtothrive.com/4
Do you have sales call anxiety? How about are you giving away your free quote unquote discovery calls and getting a bunch of tire kickers or people not showing up? In today's episode, we're going to talk about why we finally started to realize that we were tired of giving away our time, our best strategies on free calls, and how we've started charging for our sales calls, and increasing our closing rates. We’re going to break down why you should charge for your sales calls. The feeling behind it, the reason behind it, and the results we got when we did it during a global pandemic (thank you March 2020!) This strategy brought $16,000 directly to our business during a global pandemic and improved the businesses of our clients as well. For full episode notes, visit https://systemtothrive.com/3.
We’ll talk about how to get started with list segmentation and how to build on it - using the copy and the segmentation together, automation plus personal relationships, and learning your list in a way that improves your leads and sales. For full episode notes, visit https://systemtothrive.com/2 (https://systemtothrive.com/2)
In this episode, get a deep-dive introduction into Jennie and Alyson. You’ll hear about the mistakes we’ve made in our businesses, how we met, and a bit about how the System to THRIVE came about. We’ll also talk about our THRIVE methodology to business success - from being Transparent to Engaging your following… and everything in between. Full transcript & notes at https://systemtothrive.com/1