Milk Bottle eCommerce Show: Recent Episodes

Keith Matthews

Hosted by Keith Matthews, Founder of Ireland's largest Shopify agency, Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.

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In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel shares what it really takes to build a supplement brand that stands out: rigorous science, a genuine understanding of what consumers need and a refusal to cut corners. Whether you're in the wellness space or just curious how great products get made, this one's packed with insight.

Show Links:

  • Milk Bottle on X
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • At One
  • At One on Instagram
  • At One on Facebook

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Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on X
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Ignition Search
  • Ignition Search on Instagram
  • Ignition Search on LinkedIn

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In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back.

We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executing a clear plan to protect SEO, sales and the customer experience during the switch.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on X
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Babyboo.ie
  • Babyboo on TikTok
  • Babyboo on Instagram

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John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their marketing data across multiple platforms and channels.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on X
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • ASK BOSCO
  • ASK BOSCO on X
  • 50% off the first 3 months' licence of ASK BOSCO® AI analytics platform

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In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital products, compliance steps, legal ramifications, and the societal impact of inclusive digital spaces.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on X
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Vially.io
  • Vially Insight
  • Vially LinkedIn

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Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on X
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Kiwi Sizing
  • Kiwi Sizing on X
  • Kiwi Sizing Affiliate Program
  • Kiwi Sizing Shopify App Store
  • Staytuned Digital

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SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Milk Bottle Podcast on Google Podcasts
  • Sparklayer.io
  • Sparklayer LinkedIn

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In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest.

MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.

Ciaran hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, MicksGarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories.

But for that episode, our conversation revolved around Ciaran's newest endeavour - Wave OMS.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle Twitter
  • MicksGarage.com
  • WaveOMS
  • MicksGarage Twitter
  • WaveOMS Twitter

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Rebuy is an AI-powered personalisation platform for Shopify, designed to enhance e-commerce experiences. It's fast becoming the go-to personalisation app for thousands of store owners. Today we chat with Rich Matukaitis on how he ended up in REBUY and how the app is boosting sales for Shopify store owners with minimal effort.

Rebuy link

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Milk Bottle Podcast on Google Podcasts
  • Rebuy
  • Rebuy LinkedIn

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Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital age. Harry will share the inspiration behind Relo, the challenges faced during its development, and how it's setting new standards in customer engagement and loyalty.

Links/trial details below

Relo offers a 30-day free trial to listeners of the Milk Bottle Labs Shopify Podcast, including full setup/implementation into your current Klaviyo setup. Reach out to harry@reloapp.co for details.

Case studies as mentioned:

How Forthglade increased new Recharge subscribers by 26% with Relo

How Absolute Collagen saw 16% uplift in Recharge Subscriptions with Relo

How DIRTEA increased their Recharge subscribers by 15% each month with Relo

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Milk Bottle Podcast on Google Podcasts
  • Relo
  • Relo on Twitter

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Marcus Seoighe, hailing from Galway, serves as the CEO of Clean Canvas, one of the most prominent Shopify theme developers on the planet. With more than a decade of experience, Clean Canvas specialises in crafting high-quality Shopify themes and remains one of the top-selling theme creators in the Shopify Theme Store. Marcus spent over 6 years as a Senior Theme Partnerships Manager at Shopify so he knows themes better than anyone....

The first ten people to purchase one of Clean Canvas's themes after listening to this podcast who reach out to Marcus at marcus@cleancanvas.co.uk (with store URL showing theme purchase), and who have subscribed to this podcast series on one of the below links, will receive a branded Bullet™ Insulating travel mug.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Milk Bottle Podcast on Apple
  • Milk Bottle Podcast on Spotify
  • Milk Bottle Podcast on Google Podcasts
  • Clean Canvas
  • Clean Canvas on Twitter

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For our 100th episode, we chat with DP Fitzgerald and Matthew Gavin from Mycel, a Dublin-based performance marketing agency with a focus on TikTok. They share their insights on the evolution of TikTok, its impact on digital marketing, and how businesses can harness the power of this platform to connect with their audience in creative ways.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Mycel
  • Mycel LinkedIn
  • Matthew Gavin LinkedIn
  • DP Fitzgerald LinkedIn
  • Golden Discs TikTok
  • Meaghers TikTok
  • Carrolls TikTok
  • Loulerie TikTok

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In August 2019, we had the pleasure of hosting Kurt Elster, the renowned Shopify expert based in Chicago and the host of the highly acclaimed Shopify podcast, 'The Unofficial Shopify Podcast', on Episode 13 of our show. Kurt's expertise in the world of Shopify is second to none, and he's had the privilege of working with fascinating clients, including the legendary Jay Leno. Tune in to this episode as Kurt takes us on a captivating journey through his path to e-commerce, his discovery of Shopify, and, of course, his memorable experiences working with his favourite client, Jay Leno. Don't miss this insightful conversation!

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Ethercycle Shopify Agency
  • The Unofficial Shopify Podcast

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Gavin Ballard is a long-time friend of the team at Milk Bottle. He's the mastermind behind Disco Labs, a pioneering firm dedicated to crafting software that empowers Shopify stores. Not only has Gavin penned 'The Definitive Guide to Shopify Themes,' but he's also one of the most respected Shopify technical architects in the Shopify ecosystem.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Submarine
  • Submarine LinkedIn
  • Disco Labs

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In today's episode, we're talking to Michael Storan and Ian Madigan from Dataships. Dataships helps eCommerce businesses optimise their email marketing consent collection for growth and compliance.

Michael and Ian have a combined experience of over 20 years in the data analytics industry. Keith chats about how Dataships works, the benefits of using Dataships, and how businesses can get started with Dataships.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Dataships.io
  • Dataships Instagram

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In September 2022 we chatted to a renowned author and designer from Chicago, Illinois. Through Draft.nu, Nick Disabato applies the best design practice to Shopify stores worldwide. Nick chats about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Our site: https://draft.nu
  • For sub-$1M stores, get a teardown: https://draft.nu/teardown/
  • Our posts on synthesis & prioritization: https://draft.nu/blog/tutorials/research/synthesis/ ; https://draft.nu/blog/tutorials/optimization/prioritization/
  • For bigger stores, get a roadmap or consult with us: https://draft.nu/roadmap/; https://draft.nu/revise/
  • That time when I doubled someone’s conversion rate and looked at ducks in a pond: https://draft.nu/helped/wanderclub/

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MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.

Co-founder Ciaran Crean who joins us today, hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, Micksgarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories.

But today, our conversation will revolve around Ciaran's newest endeavour - Wave OMS.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle Twitter
  • MicksGarage.com
  • WaveOMS
  • MicksGarage Twitter
  • WaveOMS Twitter

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Luke Carthy is renowned for his expertise in driving double, even triple-digit growth for e-commerce brands. His keen understanding of the digital landscape and his innovative approach to conversion rate optimisation (CRO) have made him a sought-after name in the industry.

Today, we have the privilege of delving into Luke's journey. We'll learn about his experiences, his strategies and his unique perspective on e-commerce growth. We'll discuss how he helps brands maximise their earning potential through better CRO, and what it takes to achieve such impressive results.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Google Analytics
  • LukeCarthy.com
  • Luke Carthy on Twitter

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Join us as we sit down with Leigh Marcum Phelps, a prominent figure in the world of SMS marketing and customer engagement. Leigh is a senior manager at Attentive, a leading SMS provider that revolutionises the way eCommerce brands connect with their customers.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Attentive
    Attentive IG
  • Astrid & Miyu
  • The INKEY List

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Kausambi Manjita is an award-winning founder and serial product builder based in Bangalore. As the current CPO of Mason, Kausambi discusses the use of AI to generate sales in your ecommerce store.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Mason
  • Mason on Twitter

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We are thrilled to have Callum Keefery as our guest. Callum is the CEO and founder of Reviews.io, a widely used eCommerce reviews app that can be integrated into all platforms. But he's not just a successful SAS entrepreneur - Callum is also a proud father, a local employer in Sheffield, UK, and a man on a mission to find cures for rare mitochondrial diseases.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Rewind on Twitter
    Rewind Instagram

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Let's listen to the career journeys of three women who have made an impact in the Shopify ecosystem. Anne Thomas, co-founder of the Design Packs app, helps merchants extend their theme's functionality by adding new sections and page templates. Lisa Popovici, a former med student, founded Cartloop, a collaborative SMS marketing platform, and has built a global customer base. Shauna Moran, founder of Operate Remote, is a qualified coach and consultant specialising in remote working. With remote work on the rise, their stories are a must-listen.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Design Packs
  • Operate Remote
  • Cartloop

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We're thrilled to have Gaby Yitzhaek Tegen, the Co-Founder and CEO of Smartrr, on the show. We dive into Smartrr's subscription offering and Gaby shares her history, how Smartrr got started and why Smartrr is a revenue game-changer for Shopify merchants.

Businesses given a special mention by Gaby in the podcast are Jolie and Remi.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Smartrr
  • Smartrr Twitter

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Let's listen back to how these 3 successful entrepreneurs got started. Louise Stokes, a talented jewellery designer and businesswoman, shares her journey from New York intern to top of the jewellery scene in Ireland. The owner of Meaghers Pharmacy Group, Oonagh O'Hagan, who established the brand as a destination for health, beauty and wellbeing, is also featured. Lastly, Laura Dowling, the founder and CEO of FabÜ Wellness, a nutritional supplement company, shares her journey from the health and wellness industry to the founding of FabÜ.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Loulerie
  • Meaghers
  • FabÜ

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In early 2021, I conducted an interview with Shane Byrne, who was then serving as Head of Marketing at Fresh the Good Food Market. During the interview, Shane shared an inspiring story about how Fresh successfully transitioned to an online presence in a short amount of time using Shopify. This particular episode turned out to be one of the most popular downloads in 2021. Although Shane has since moved on from his position, his story continues to be one of our favourites.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • FreshtheGoodFoodMarket
  • FreshtheGoodFoodMarket Instagram

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Thomas Gleeson is the founder of StoreHero.ai, a powerful Shopify dashboarding tool offering a unified e-commerce analytics platform for Shopify merchants. It provides Shopify merchants with the clarity they need to optimise their operations and drive margin-based growth.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • StoreHero.ai
  • StoreHero LinkedIn

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Today, we are thrilled to have guest Alan Gormley, the founder of Shopbox.ai, a cutting-edge platform that helps online retailers enhance customer experience and boost revenue effortlessly.

Shopbox.ai uses advanced artificial intelligence and machine-learning algorithms to match shoppers with the products they'll love based on their interests and browsing behaviour. The result is a personalised shopping experience that keeps customers engaged, increases their satisfaction and drives sales.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Shopbox.ai
  • Shopbox.ai LinkedIn

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Klara O’Leary is the founder of Shopify online-based business Care Box Collection. Care Box Collection is an Irish gift company that provides meaningful and affordable online, retail and corporate clients across Ireland, the UK and the EU - and it is built on Shopify.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Care Box Collection
  • Care Box Collection Instagram

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Mike Potter (Rewind.com), Jay Myers (Bold Commerce) & Björn Forsberg (FORSBERG+two) are the first entrepreneurs to have noticed the opportunity as a Shopify app developer.

Each has built some of the most successful apps in Shopify and across the wider eCommerce space. In this episode, Keith shares excerpts from their previous interviews where they tell us how they got started.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.com

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Bold Commerce
  • Rewind LinkedIn
  • FORSBERG+two

Original podcast episodes:

  • Mike Potter
  • Jay Myers
  • Björn Forsberg

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Keith chats to Ronan Murphy, a conversational commerce champion and co-founder and CEO of Irish c-commerce start-up, Cloda.io. Ronan explains how Cloda connects WhatsApp to access easy repeat sales on your e-commerce store.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Cloda.io
  • Cloda LinkedIn
  • Cloda Twitter

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Niamh Tallon is the founder of HerSport.ie, a concept developed after seeing the disparity between the media coverage of female and male athletes.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • HerSport.ie
  • HerSport Twitter
  • HerSport Instagram

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Fran Quilty is a former Accenture data analyst, now serial entrepreneur with a focus on businesses serving the eCommerce sector over the past four years. One of which, revenue-based financing business Wayflyer, achieved unicorn status in just over two years.

He is on a mission to make data analytics accessible to eCommerce companies of all sizes. Conjura works with many scale-up and mid-tier eCommerce operators in the UK, Europe and the US.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Conjura
  • Conjura LinkedIn
  • Conjura's free eCommerce Benchmarking Tool

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Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre, which is run 100% on Shopify & Shopify POS. Louise joins Keith for a second time to discuss her business and the challenges over the past two years since they last spoke.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Loulerie
  • Loulerie Instagram

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Tommy Kearns is a commercial and technology leader and the current CEO and co-founder of Xtremepush, a digital engagement, data and personalisation platform that can easily be integrated into Shopify, Salesforce and Magento, to name but a few. Keith digs a little deeper into the origins of this Irish-based engagement platform.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Xtremepush
  • Xtremepush Twitter

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Keith interviews Doug Franklin, the CEO of Penny Black, a customer experience platform that allows eCommerce store owners to create a unique unboxing experience, essentially turning your packaging into smart packaging for your commerce store.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • PennyBlack.io
  • Penny Black LinkedIn

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Nick is a designer and writer from Chicago, Illinois and the Founder of Draft.nu, a design consultancy for Shopify Plus stores. Keith chats with Nick about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.

Sponsored by:

  • Zapiet
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle on Twitter
  • Milk Bottle Labs
  • Our site: https://draft.nu
  • For sub-$1M stores, get a teardown: https://draft.nu/teardown/
  • Our posts on synthesis & prioritization: https://draft.nu/blog/tutorials/research/synthesis/ ; https://draft.nu/blog/tutorials/optimization/prioritization/
  • For bigger stores, get a roadmap or consult with us: https://draft.nu/roadmap/ ; https://draft.nu/revise/
  • That time when I doubled someone’s conversion rate and looked at ducks in a pond: https://draft.nu/helped/wanderclub/

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Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution.

Sponsored by:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Optily
  • Get a free copy of our book
  • Optily radio show
  • 2PM newsletter
  • Keith Matthews interview on Optily
  • Milk Bottle on Twitter
  • Milk Bottle Labs

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Irish-based, Core Optimisation is one of Europe's fastest-growing digital marketing agencies. Keith & Caroline discuss Core, the current digital landscape and the upcoming Google Analytics 4 changes.

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Caroline LinkedIn
  • Core Optimisation
  • Core Optimisation Twitter
  • Milk Bottle Labs
  • Milk Bottle on Twitter

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Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics.

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Littledata
  • What is GA 4?
  • BigQuery
  • Milk Bottle Labs
  • Milk Bottle on Twitter

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Laura Dowling is a Dublin-based pharmacist and scientist, having graduated from the School of Pharmacy, Trinity College Dublin in 2002. Laura is the founder of Shopify D2C brand fabÜ. fabÜwellness.com is the result of Laura’s fascination with the wonderful powers of plants, herbs and mushrooms from across the world.

Special discount code LAURA10 for 10% off all orders.

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Fabuwellness.com
  • Milk Bottle Labs
  • Milk Bottle on Twitter

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Kevin Traynor is a senior B2B marketer and founder of eComm Live & the Irish eComm Awards which will take place in September at The Mansion House in Dublin. He's been involved in the digital space for nearly 20 years, is a connector of people and loves putting things and people together. Keith chats to Kevin about his past, eComm Live & this year's awards.

Sponsored By:

  • Rewind.io

Links:

  • eComm Awards
  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Grow Consultancy
  • eComm Live
  • LinkedIn Ecomm Live

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Lisa Popovici is the co-founder of Cartloop, a collaborative SMS marketing platform with a human element. A former med school student, Lisa founded Cartloop in 2020 and has built a customer base worldwide.

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Cartloop
  • Milk Bottle Labs
  • Milk Bottle on Twitter
  • Cartloop Shopify App
  • Lisa Popovici LinkedIn
  • Lisa Popovici Twitter

View Details

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Milk Bottle Labs
  • Milk Bottle on Twitter

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Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Sufio
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Book your complimentary audit session with Anne

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Design Packs
  • Shop Critique
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Book your complimentary audit session with Anne

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Design Packs
  • Shop Critique
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Amaze
  • Milk Bottle Labs
  • Milk Bottle on Twitter

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  • Introduction
  • A rich tapestry of what Matteo did prior to Popup
  • Dancing in Broadway
  • Travel Southeast Asia and Australia (Sydney or Melbourne?)
  • Taking pause to mediate in an Indian Ashram
  • Moving off the beaten path to appreciate what is close
  • Talking about being one of the first Shopify Plus team, which is where he met his business partner
  • Getting a deeper understanding of ecommerce from merchants
  • How to run a successful remote company
  • Creating a company as a sport team and a family
  • Creating new brands
  • How getting from 0-1 is the hardest part.
  • The Kardashians
  • How to measure the level of success of running a business
  • Popup store > the no code commerce platform
  • How Shopify scaled > Toby's vision
  • What type of customer are you after?
  • Is migration the biggest pain point for Shopify?
  • How popup can add value to your current online store with native ads
  • Why no technical experience is needed
  • Using customer feedback from A/B testing
  • commerce4good Ukraine charity Commerce4good

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • Popup.store
  • Commerce4good
  • Viceroy Group
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • LimeSpot
  • Milk Bottle Labs
  • Milk Bottle on Twitter

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Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • Klaviyo
  • The Point of Sale Store
  • Rewind.io

Links:

  • VL OMNI
  • Gartner Hype Cycle
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Virgin Media Backing Business Finalist
  • What is a wrist pocket?
  • Seeing opportunities to collaborate with corporate branding like Virgin Media
  • Where the name dust + rock came from
  • How the idea of the wrist pocket materialised when travelling in 2010
  • What Susan misses about her previous career as a commercial pilot
  • How her passion for her new business outshines flying
  • Nine months into Shopify, what has the experience been like for dust + rock
  • The freedom of Shopify, the flexibility and how user friendly it is without constantly needing a developer
  • Trust in the Shopify platform
  • Favourite app to date, Judge Me for verified reviews
  • The importance of genuine reviews to install trust when a product is new to the market
  • Biggest challenges to navigate like shipping costs
  • Starting a new business from scratch without any prior experience and having no idea what's to come
  • Discovering a real passion for sourcing, designing, and selling
  • Will dust + rock be branded across the world? What are the big plans?
  • How the essence of the original wrist pocket solves a problem
  • How the business is evolving organically
  • Attending Showcase Ireland in RDS, Dublin
  • Immediate future plans to launch in Spain
  • Researching fulfilment centres aboard and how they work
  • Maximising on affordable startup options like using social media, Instagram, PR and the right fulfilment centres

Sponsored By:

  • Synder - Make accounting easy and get 40% off here :)
  • The Point of Sale Store
  • Rewind.io

Links:

  • Dust + Rock
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Brightpearl
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introducton
  • Colin's experience with Ebay and Cornmarket
  • How Ebay contributed to the whole principal of customer reviews and stars
  • Lecturing about fashion retail and ecommerce in 3rd level education
  • Who are Klarna?
  • Global payments and shopping service with 90m plus users
  • How Klarna is the alternative way to make payments online in a fun, transparent and engaging way
  • Snoop Dogg as a brand ambassador with a quirky, fun PR campaign
  • Important factors are security, trust and fun
  • Why Klarna is easy to use, and customer friendly
  • People want something different to the credit card experience which is now jaded
  • Pay in 3 explained
  • All about who pays the fees
  • Payment options
  • Responsible leading and spending
  • Responsible measures in place for things like late night spending
  • The Klarna app
  • How can Klarna benefit your store? Regular Klarna users tend to shop more often.
  • How do Shopify merchants get Klarna?
  • Using wish lists
  • How merchants get use trigger points to engage with their customer
  • The measures in place to deal with fraud and risk
  • Immersive experiences by bringing it all to life
  • The next generation of shopping is QVC meets Tiktok

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Klarna
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Winner of Virgin Media Backing Business
  • Milk Bottle Labs built a trade online Shopify store for Fervor + Hue
  • How did Stephen end up in Cork?
  • Learning English from scratch
  • What was the 1st culture shock?
  • Why set up Fervor + Hue?
  • Building a business from scratch
  • Meeting 100s of manufacturers in China
  • The benefits of being able to hop on a place and talk directly. Having the language and local knowledge to create contacts in China.
  • How Fervor and Hue became an experience store
  • Why choose home furnishings?
  • Designing their own product line and staying on top of future trends
  • How having a strong team helps build a collection and move forward
  • Supplying to 100 stores nationwide with own products
  • How to facilitate growth
  • Making the move to a bigger warehouse
  • How and when to manage rapid expansion
  • Shopify POS
  • The Brexit challenge
  • International shipping with bulky items
  • How to ship an airplane wing
  • The one thing Stephen loves about Shopify
  • Favourite Shopify app
  • The one thing that can be improved by Shopify?
  • What's the future for Fervor + Hue?

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Fervor + Hue
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Traffic in New Jersey and New York
  • Why store owners want to give back
  • How to convert discounts into donations
  • How Givz developed into the app it is today
  • Understanding the US discount culture
  • How short term vision can be a dangerous game like Black Friday and Cyber Monday offers
  • The negative impact of deep discounts on brands
  • How Givz works
  • Why modern consumers are now driven by factors other than price
  • What is the cost of Givz? How much does the charity get?

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Givz : donation incentives for Shopify stores
  • Milk Bottle Labs
  • Milk Bottle on Twitter

Listeners offer: 2 months free trial

View Details

  • How does an Austrialian end up in Denmark?
  • The perks of living on mainland Europe
  • How using the skills from working in banking helped build a Shopify developer agency
  • What is OrderlyEmails?
  • What is OrderlyPrint?
  • The importance of listening to feedback from your customers and users in order to create a successful app
  • Handling Shopify platform changes
  • The motivation behind Shopify embracing app developers

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • FORSBERG+two apps are available in the Shopify App Store.
  • OrderlyEmails
  • Orderly Printer Templates
  • OrderlyPrinter Pro
  • The Support Heroes
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Digital Business Ireland
  • National Digital Awards
  • Rockwood Public Affairs
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • 1Rockwell
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Brief lowdown of Shopify announcements made in June 2021
  • Covid update - UK v IRE
  • Why the Shopify online store 2.0 and the Dawn theme is the biggest announcement to date made by Shopify. Plus how it has huge content management potential.
  • How the new default theme Dawn is a strong starting point to build an ecommerce site on
  • Speed and elegance, Dawn is 35% faster
  • Is 2.0 on premium themes? What does a Shopify merchant have to do to take advantage?
  • What is sections everywhere?
  • The concept of drag and drop components or 'sections'
  • Shopify online 2.0 offering huge flexibility putting it on par with SquareSpaced and Wordpress
  • Single products stores
  • Defining metafields (creating size guides, instructions) simplifying experiences and offering flexibility
  • Everyone wants more data attached to their products
  • Auditing apps
  • Making a fresh start with Dawn
  • How working with an agency to get expertise. A store audit results in a better experience for customers
  • Developers can now interact in a way never before experienced
  • Personalising the checkout experience

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Default HQ
  • Schoolbooks.ie
  • About Shopify Online 2.0
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Effective product pages require experience and skill
  • About Test Triggers
  • How merchants can get more from their ecommerce store
  • Different ways of working with clients
  • All about Michigan
  • Tips for better product pages
  • The downside of too many apps on Shopify
  • User testing
  • Visitor polls
  • What your product page should consist of
  • How Shopify merchants can find their voice

Listeners offer

"For the first 5 people that donate to https://afsp.org/ and forward receipt to me, I will do a video review of their product page."

twitter.com/joshfrank

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Test Triggers
  • Usertesting
  • Playbookux
  • Hotjar
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Around the clock support for Shopify Apps
  • Studying business in Columbia
  • Helping app developers increase retention
  • Remote working
  • How the pandemic accelerated business
  • How the rules are changing
  • How customer support agents are being affected by growth with the complexity of questions and expectations are higher
  • The importance of being personalable
  • Customer support should be seen as an investment not a cost
  • How to stand out from the crowd with all the apps that are available on the Shopify App Store
  • The future of The Support Heroes

View Details

  • Introduction
  • The daily operation
  • How Oonagh's ambition quickly grew from one to opening more pharmacies in Dublin
  • HSE cuts helped develop a retail strategy
  • Introducing a loyalty programme
  • Asking customers what they wanted to see
  • Offering click and collect in 2014
  • How having a person behind the brand was crucial in her research
  • The unboxing phenomenal
  • Why their repeat order rate is very high
  • Becoming more technical and digitising businesses
  • Why the future is bright for pharmacy
  • Managing services and the importance of community pharmacy
  • How online doctor and digital offers can help the customer
  • Mentoring entrepreneurs

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Meagher's Pharmacy
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Tele Aviv as a start up nation is booming
  • Israelis never relax - always thinking how to do things better
  • One area of Shopify lacking and that is product sorting
  • What is Kimonix?
  • Based on the business needs of each collection. As each collection has it’s own needs.
  • A merchandising solution. Sorting is a big issue that Kimonix resolve. Sorting strategy is crucial for big stores.
  • Showing the right product at the right time
  • Create a super collection (same idea as automatic collection on Shopify) but with extra parameters
  • Multi segment collection which can be created within the collection i.e. multiple brands within the collection, can create sorting strategy based on that.
  • Using google analytics data
  • Out of stock items pushed down to bottom
  • Setting a time frame on new items like 30 days
  • How AI works in the app, using personalisation
  • Personalised collection for email campaigns
  • Product grouping as some products always need to be beside one another - i.e. bikini - top and bottom product > can use product groups
  • Smart collections - using strategy to move non moving products but maintaining sales for best selling products.
  • App using Profit driven data
  • A time saver for online retailers i.e. staff don’t have to constantly check that homepage has sold out items

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Kimonix Super Collections Sort&Create
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Running a pharmacy and looking after vulnerable customers in a challenging time
  • A fear of needles led to the decision to choose pharmacy over medicine in Trinity College Dublin
  • Learning from her Mum - a working dynamic that was always motivated and working well as a team "you can be whatever you want to be, gender doesn't hold you back"
  • How always popping into her local pharmacy as a student in Dublin, Meaghers on Baggot Street turned into a mentorship
  • How the pandemic opened up the conversation with Pharmacists, with GPs closing doors. People became more aware of access to healthcare advice and the knowledge Pharmacists have.
  • The acceleration of digital transformation - where there's a will there's a way!

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Meagher's Pharmacy
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • What is Littledata?
  • Building smart connectors for ecommerce growth
  • Remote working and the future
  • Google Analytics app, the benefits of adding it to a Shopify store
  • Understanding the series of events that led up to an order
  • On average there are 15 touchpoints before a customer makes a purchase
  • Exporting data
  • Understanding lifetime value
  • The impact of cookie blocking
  • Segment app for Shopify

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Littledata
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction -- saying hello from Austin, Texas
  • What is Conversion Fanatics?
  • Understanding visitors behaviour
  • Delving into Justin's background
  • How making micro commitments can have a lasting impact
  • It's not all about conversion rate!
  • The mediums have changed but the marketing hasn't
  • Justin's book

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Conversion Fanatics
  • Conversion Fanatic Free Book
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • What is Pixelz?
  • Work, life and travel > Amsterdam, Majorca and California
  • Pixelz celebrating their 10 year anniversary
  • How does their service differ from other product photo services
  • How Pixelz can improve a photo that's even taken with a phone
  • Processing images at scale
  • Pixelz pricing model
  • How to drive more sales with enhanced imagery
  • Photography styles
  • Fashion product photography and variants

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Pixelz
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction -- saying hello from California
  • What is Ecommerce Tech?
  • What tools to implement and when?
  • Assessing the right tool for your Shopify store
  • Giving a sense of security to merchants
  • Delving into Derric’s background. How he learnt from his ‘great fails’
  • The importance of auditing apps on your Shopify Store
  • Are app developers evolving to suit the market? Or are merchandisers not using apps that are relevant?
  • Can there be limitations in customer development? Are the solutions too small?
  • The money you put in is the value you get back
  • How to use multiply tools to accomplish one goal like abandoned cart
  • Curating and bundling apps
  • Ecommerce Tech stays up to date with apps
  • Preventing big mistakes

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Ecommerce Tech
  • Brian Balfour
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Intro
  • What is the Google Page Experience?
  • How does the user perceive their experience of a webpage?
  • What Shopify already does well that merchants don't need to worry about
  • What things to consider for app add ons and pop ups that could affect online stores
  • Would a store that doesn't meet all the core vitals be dropped in rankings?
  • Content is King
  • How to do more with product images and unique product descriptions to help ranking
  • Google is rewarding great content
  • Additional advice

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Ignition Search
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Intro
  • Las Vegas, it's a great place to live! Although bizarre in a pandemic with zero tourists.
  • What is Pricestack?
  • How being a trained Economist sparked the fire to create Pricestack
  • How to get things moving by not limiting pricing
  • Some of the interesting things a merchant can do with pricing to help demands in certain scenarios i.e. supply chain issues
  • Ecommerce stores ecosystem
  • The attributes that influence success
  • Case study: Walkee Paws
  • Adapting and catering to individual store owner requirements
  • Pricestack's new user interface and new tools that we just launched to make our platform even more powerful.
  • Optimised tool for Facebook marketing

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Pricestack
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Remote working from Spain and Singapore
  • What is ReferralCandy?
  • How to turn customers into your marketing team
  • Quick and easy setup
  • The differences between loyalty and referral programs
  • Integrating with email marketing
  • Creating a community around your customers
  • When is an online store ready to use a referral app
  • Bringing more volume to your Shopify store

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • ReferralCandy
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Intro. Shane’s 1st podcast interview ever!
  • What is Fresh?
  • The move online. As the COVID-19 pandemic hit, how fast could an ecommerce presence happen?
  • The uncertainly of whether a business could remain open with all the restrictions
  • Navigating where to start and with what products
  • The Shopify experience — how Shopify made it easy to move online
  • Noticing a shift in products that people buy online as opposed to instore
  • Using chat functions to engage with customers and finding out their needs
  • The best apps
  • Repurposing job roles. Everyone rolled up their sleeves to make it happen.
  • The level of feedback has increased with customers especially with reviews. Something you don’t get in a physical store.
  • The importance of internationalisation
  • The benefits of partnerships

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Fresh Online
  • Zapiet
  • Kerrigans
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Introduction
  • Green Friday - supporting Irish businesses on Black Friday
  • 60 years old, Kerrigan is an early innovator of online fresh delivery
  • History of Kerrigans Family Butchers
  • While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes?
  • The first journey into ecommerce was in 2013 but why was it unsuccessful
  • Launched Food for Fitness in 2015 which lead to other ranges like Fakeout
  • Reasons why the first attempt of online retail failed
  • Working with DPD to deliver fresh food
  • The difference between the type of products bought in-store and online
  • Restrictions in certain products that they can sell in shopping centre stores, that they don't have online
  • Migrated to Shopify and utilising partnerships
  • Adapting to trends like vegan
  • Lambay Island cattle
  • Thoughts on the Shopify platform since migrating
  • Using apps like Zapiet for pick up and delivery.
  • The benefits of Klaviyo for email marketing. And Rewind for peace of mind.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Kerrigans
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • The challenges and successes of a vegan skincare brand
  • Chatting from Cork, hailing from The Netherlands
  • A brief history of Human+Kind
  • "Building a brand is not designing a logo"
  • Researching and exploring the range, look, and feel took over a year
  • In 2010/11 Human+Kind were ahead of the current vegan trend
  • Developing a skincare product is a lengthy process. It took 2 years to complete the first product!
  • Testing, testing and more testing
  • You've got your product, now what's the order volume?
  • Human+Kind migrated from Wordpress to Shopify in 2019
  • 12 months in, Jeroen talks about the overall experience of Shopify, which is positive.
  • Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula.
  • Using influencers as a marketing tool to drive sales
  • Where is Human+Kind selling?
  • Answering the call for vegan hand sanitiser at the start of the pandemic
  • The goodwill in Ireland with businesses rallying together to help others when the pandemic hit
  • New products for Human+Kind
  • Being prepared to compete against the big brands

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Human+Kind
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Intro -- Dublin is still in lockdown... :(
  • Making connections at Milk Bottle Shopify Meetups Dublin and enjoying a drink after (pre-Covid life)
  • Ray's background in animation and now being a Digital Nomad
  • Irish Animation
  • What is Octovid?
  • The flexibility of Octovid
  • How to personalise video content to each individual
  • What metrics are people looking for?
  • By listening to customers, Octovid is a piece of tech that is constantly evolving
  • Pricing

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Octovid
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • How Keith and Peter met (they were both lost...)
  • The Shopify community in Manchester
  • Advice to Shopify store owners on their spend for Q4
  • It's all about preparation and here's how you do it...!
  • How to manage large daily budgets on Facebook ads
  • Living and breathing data
  • What's the physical relationship with the ads once they are up and running?
  • working with in-house teams
  • Copy and creative challenges for ad campaigns
  • Leveraging UGC
  • Using presell pages
  • Product photography and budgeting
  • The importance of good copywriting
  • Engage with your customer by asking them a question
  • Using carousel ads to tell a story
  • Testimonials from review apps are absolute gold with this trick
  • What is Facebook's ecosystem?

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Rainy City Consultancy
  • Soona
  • Word Counter
  • Pagefly
  • Attentive Mobile
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Covid catchup
  • What is Recart?
  • 90% open rate
  • SMS marketing in the US is relatively new compared to Europe
  • Email is the pillar of marketing. You still need a good strategy!
  • SMS / Messenger secondary marketing
  • Going beyond promotional messaging -- product demos, blog posts
  • All about content sharing
  • Peejamas
  • Improving customer experience with self-explained thorough content
  • Recart - it's got an easy onboarding process
  • App integrations to make seamless transitions
  • What's the next step?

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Recart
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Covid check-in
  • Podcast record holder and sponsor!
  • How the business is doing in 2020
  • Researching the market and evaluating different platforms to backup
  • Managing a company that now has to work remote
  • Setting boundaries for the work/home life balance
  • Backing up your e-commerce store survey
  • Store backup is not the same as cloud backup...
  • Finding the needle in a haystack when you don't have proper backup
  • Syncing data can be troublesome
  • Likelihood of deleting data is low, however, the impact is ENORMOUS
  • Rewind.io celebrating 5 years
  • Be wary of cats on keyboards
  • Milk Bottle Labs using Rewind.io on every store

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Rewind.io
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Time spent in Wales and on the Student Union
  • Love of travel
  • How working remote and hiring was made easier in Covid-19 pandemic
  • How dabbling in code in uni, lead to building websites for local businesses
  • Gone full circle! Started out with local takeaways and now with COVID, gone back to food orders
  • Moving people onto Shopify
  • Doughnuts
  • What Zapiet does
  • How the COVID crisis has helped a business grow
  • Focusing on customer care

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Zapiet
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • How Videotree started out by offering a 3 step marketing solution
  • Video Marketing strategy. It’s just doesn’t sit on your homepage.
  • The power of storytelling
  • The investment needed to shoot a quality video
  • How jewellers are embracing the use of high quality video marketing
  • The rise of homemade video on social media and Instagram by influencers
  • The importance of needing a great website to compliment social media activity
  • Video marketing workshops and online training
  • Creating the right video for your business
  • What is the future of video?

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Videotree Marketing
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

For merchants or anyone that may have missed Reunite and Shopify's announcements here is what is discussed in this episode:

  • Keir is Milk Bottle's record holder for the most appearances on the podcast. Congrats!
  • Reunite
  • Shopify Balance
  • Shopify Pay Instalments
  • Zapiet
  • Not all announcements should be seen as a threat for developers as there can be an opportunity
  • Food -- Shopify tapping into food vendors
  • Native Subscriptions
  • Recharge -- it's not just a tick box
  • Feature custom domains -- a vanity url? Pricing products for other countries.
  • New online store design -- Sections Everywhere
  • Shopify Email

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Default HQ
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Working from home challenges in a global pandemic. Using platforms like Slack and Basecamp to communicate and manage projects.
  • What the tech culture is like in Israel. Perfect for young companies and startups as people are encouraged to take risks.
  • Healthy access to funding with Government support and International companies all looking for the next big thing.
  • Shopify helps app developers grow.
  • History of Gift Wizard, the predecessor to Rise.ai
  • All about Rise.ai -- a value-added service focusing on customer retention
  • Merchants using Gift Cards to retain their businesses in Covid-19
  • Shoppers want to buy from a brand they feel connected to
  • Offering new channels to sell gift vouchers on
  • All about Rise.ai new partnership with Facebook to sell gift cards on Facebook and Instagram for Shopify stores
  • The loyalty card solution
  • Linking bricks and mortar stores to online

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Rise.ai
  • Instagram and Facebook sales channels
  • Rise.ai COVID-19 resource hub
  • App store
  • Milk Bottle Labs
  • Milk Bottle on Twitter

View Details

  • Leaving Ireland for ‘the Land of Opportunity’ United States
  • Cutting his teeth with US Airways to managing their frequent flyer program
  • Following the American Dream and realising it was a big mistake
  • Working for Virgin Atlantic from "1999 to right, right through 9/11 which was a cataclysmic event for the airline industry".
  • Eureka moment at a Boston Red Sox game when somebody mentioned remote working.
  • The impact of Covid-19 on the Airline industry - where to put all the aircraft?
  • Helping shape Apple's first foray into remote work
  • Death of the desktop
  • Working from home in a pandemic with the entire family
  • Staying connected when working remotely
  • Growth of Shopify as an employer in Ireland
  • Remote working is offering rural communities to build
  • Grow Remote - an initiative that John is passionate about

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Shopify
  • Grow Remote
  • Milk Bottle Labs
  • Milk Bottle on Twitter

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Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Klaviyo
  • Milk Bottle Labs

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Ben Jabbawy, CEO and Founder of Privy chats to Keith about creating intelligent popups that capture and convert visitors into loyal website customers. Privy focuses on the small ecommerce stores, helping them advance their marketing game. And over 400,000 of these stores worldwide in 180 countries have installed the app! It's a super accomplishment for any developer.

Listen now to learn more about Privy and how it can help your store convert your visitors into customers.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Privy
  • Milk Bottle Labs

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Kelly Vaughn is the founder of The Taproom. A full-service Shopify and Shopify Plus agency based in Atlanta, Georgia. A twitter star in the developer's world, Kelly chats about headless commerce and how she self-taught herself to code aged 11.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • The Taproom
  • Milk Bottle Labs

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Keith catches up with Philippe Roireau, Head of BD and Partnerships at Gorgias. Gorgias is the highest-rated customer service and live chat helpdesk for Shopify and Shopify Plus stores.

Philippe highlights how Gorgias can convert general customer service queries into sales.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Gorgias
  • Milk Bottle Labs

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Remote working is on the rise. Shauna Moran founder of Operate Remote is a qualified business and executive coach, mentor & consultant that specialises in remote working. Shauna chats to Keith about first experiencing remote working as a Shopify employee to then setting up her own business. She shares insightful knowledge of how it's not just about having the tech setup to work remote but the emotional intelligence too.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Operate Remote
  • Milk Bottle Labs

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Kieran Masterton tells us all about his new venture with Kier Whitaker called Default. The aim of Default is to create products and services specifically for the Shopify partner community with savvy YouTube tutorial videos and The Default Podcast. And soon they will be launching Default Jobs, the first Shopify focused jobs board!

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Kieran Masterton
  • Default HQ
  • Shopify Unite
  • Milk Bottle Labs

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Listeners Offer

SMSBump is giving 30 of our listeners startup credit up to the value of $10.

Just follow this link to SMSBump for Shopify to avail of their offer.

Listeners offer: SMSBump Startup Credit

Episode Links

  • SMSBump

Kindly Sponsored by

  • Rewind.io

About Milk Bottle Labs

  • Milk Bottle Labs portfolio of Shopify projects
  • Work with Milk Bottle Labs

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Our latest podcast episode is with Maris Veide who chats to us from his office in Riga, Latvia. Maris is the founder of Matrixify (Excelify) an app that's available on the Shopify app store. Where time is money, Maris has managed to save hours of manual work with enabling you to bulk import and export data using Matrixify (Excelify) .

Special Guest: Maris Veide

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Matrixify.app
  • Milk Bottle Labs

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Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre. Louise started her journey in New York and in a sliding doors moment ended up working as an intern for a massive jewellery design business.

This is a great listen for any business owner who wants to know more about having an online store that compliments your bricks and mortar shop. Loulerie's online store is on the Shopify platform, where Louise loves the ease of being able to manage her business from her phone.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links

  • Loulerie
  • Milk Bottle Labs

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Listeners Offer

Listeners of the podcast can receive a 30 day free trial for Pushowl's paid plan (Business plan).

Use coupon code MILKANDCOOKIES when you open an account with Pushowl to avail of their offer.

Episode Links

  • Pushowl

Kindly Sponsored by

  • Rewind.io

About Milk Bottle Labs

  • Milk Bottle Labs portfolio of Shopify projects
  • Work with Milk Bottle Labs

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Bold Commerce are the most successful Shopify developers with a range of apps to boost sales for your Shopify store.
Co-Founder Jay walks us through this wonderful start up story which started in his basement and has grown to become one of the largest employers in Jays hometown - Winnipeg.

Special Guest: Jay Myers.

Sponsored By:

  • Rewind.io

Links:

  • Enjoy 2 Months FREE from BOLD 🇨🇦💵 — Install your next Bold Shopify app from this page and Milk Bottle Podcast listeners get an exclusive TWO MONTHS FREE on any apps listed. Activate the two months free by installing directly from this page.
  • Bold Commerce — Check out all of the Shopify Apps from Bold Commerce
  • Shopify — Check out the fastest growing eCommerce platform on the planet.
  • Visit Winnipeg 👍 — Tourism Winnipeg is the official destination travel planning website, giving you information on all things to see and do in Winnipeg.

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Chase Clymer is former band member with City Lights. Now a Columbus, Ohio based Shopify expert, Chase has left the stage behind to help Shopify merchants grow with his agency Electric Eye. Like myself, Chase publishes Honest eCommerce, a weekly podcast that gives store owner’s honest eCommerce advice.

Special Guest: Chase Clymer.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

Links:

  • Electric Eye Agency

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Keith Matthews chats to Enda Regan is an Irish based Customer Support team Lead for Shopify's automation tool - Kit. He's passionate about Shopify and loves Kit which enables busy stores owners to automate tasks so they can focus on growing their online sales. So is Kit a virtual assistant or is it an AI tool? Maybe both. Enda explains.

Special Guest: Enda Regan.

Sponsored By:

  • The Point of Sale Store
  • Rewind.io

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In this episode, Finbarr Taylor shares his journey from cool Glasgow to sunny California where he is CEO of Shogun, a popular page building app utilised by Shopify store owners across the world.

Special Guest: Finbarr Taylor.

Sponsored By:

  • Rewind.io

Links:

  • Shopify Plus
  • Shopify
  • Shogun App

View Details

Bold Commerce are the most successful Shopify developers with a range of apps to boost sales for your Shopify store.

Co-Founder Jay walks us through this wonderful start up story which started in his basement and has grown to become one of the largest employers in Jays hometown - Winnipeg.

Special Guest: Jay Myers.

Sponsored By:

  • Rewind.io

Links:

  • Enjoy 2 Months FREE from BOLD 🇨🇦💵 — Install your next Bold Shopify app from this page and Milk Bottle Podcast listeners get an exclusive TWO MONTHS FREE on any apps listed. Activate the two months free by installing directly from this page.
  • Bold Commerce — Check out all of the Shopify Apps from Bold Commerce
  • Shopify — Check out the fastest growing eCommerce platform on the planet.
  • Visit Winnipeg 👍 — Tourism Winnipeg is the official destination travel planning website, giving you information on all things to see and do in Winnipeg.

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Albert Quigley is a Senior Launch Engineer with Shopify.

Shopify’s unique customer centric focus assigns launch engineers as ‘partners’ with new Shopify merchants with a view to making the onboarding process as efficient as possible. Albert and his team work closely with Shopify Plus merchants to make the transition to Shopify a fruitful experience.

Albert is a member of the Irish based Plus team, a former DJ and enthusiastic staff member.

In this episode Albert explains the role of the launch engineer and shares his massive knowledge of the automations on Shopify Plus when customers utilise Shopify Flow, Shopify Launchpad & scripts.

Special Guest: Albert Quigley.

Sponsored By:

  • Rewind.io

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Kurt Elster, the Shopify guy, is a Shopify expert based in Chicago and host of the most popular Shopify podcast - The Unofficial Shopify Podcast.

He's an all round good guy and some interesting clients including Jay Leno. In this episode Kurt shares his journey to eCommerce, how he found Shopify and of course his favourite customer - Jay Leno.

Show Links

  • Ethercycle Shopify Agency
  • The Unofficial Shopify Podcast

Sponsored by

  • Rewind

About Milk Bottle Labs

  • Milk Bottle Labs portfolio of Shopify projects
  • Work with Milk Bottle Labs

Special Guest: Kurt Elster.

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Sam from Union works shopify agency explains the success of their well known Happy Birthday

Special Guest: Sam Henning.

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After Shopify Unite in June this year, Keir Whitaker hosted De:brief. This was an event that brought Shopify Partners together to chat about the announcements made by Shopify. We caught up with Keir to ask how it went and to also run through some of the big announcements made.

At Milk Bottle we were excited by the fulfilment network announcement which now positions Shopify within the top 5 global ecommerce platforms. Keir also chats about the possibilities of the new workflow opportunities presented for merchants to take control and own their content in a way that wasn't possible before.

Special Guest: Keir Whitaker.

Sponsored By:

  • Rewind.io

Links:

  • Keir Whitaker — Product and Engagement Marketing Specialist
  • Shopify — The ecommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts

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Brands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. We chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers.

As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad retargeting should be done.

Special Guest: Reza Khadjavi.

Sponsored By:

  • Rewind.io

Links:

  • Shopify — The ecommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts
  • Shoelace — Create memorable experiences that build brand equity and increase revenue with Customer Journey Retargeting.

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In episode 9 of our Shopify Ecommerce Podcast, Keith chats with Keir Whitaker who helps Shopify developers and agencies build their brand and grow their business across the world. Keir spent many years working for Shopify and has a keen fascination in businesses and small companies. An expert in product and engagement marketing, Keir gets people to use your app.

Not only that Keir is hosting De:brief 2019 an exclusive half-day event for Shopify Partners taking place directly after Unite 2019 in Toronto, Canada. He chats more about what to expect at this event.

Special Guest: Keir Whitaker.

Sponsored By:

  • The Point of Sale Store

Links:

  • Shopify — The ecommerce platform made for you
  • Keir Whitaker — Product and Engagement Marketing Specialist
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts

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In episode 8, Keith chats to Rob Lane CEO of RareLogic Inc. Rare.io is a predictive email marketing solution that sends smarter emails, creating more sales for your ecommerce business.

Rob made his journey from Nottingham, UK to Ottawa, Canada and is very active in the startup community. Always ready to jump at an opportunity Rob also chats about his time in Dallas before his move to Ottawa.

Rare.io uses data to target more effectively and sends content that customers actually want, at a time they are more likely to buy.

Special Guest: Rob Lane.

Sponsored By:

  • Rewind.io

Links:

  • Shopify — The Ecommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts
  • Rare.io — Smart email marketing software designed to help you sell more

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In episode 7 of our Milk Bottle Labs podcast, Keith chats with Holly Cardew, Founder of Pixc. In 2016, Holly was named as one to watch in Retail and Ecommerce Forbes 30 under 30 list. An entrepreneur and startup founder, Holly started out as a teenager selling on eBay and it wasn't long before she was creating her own online marketplace

Having seen a gap in the market for businesses to optimise their product photography by turning average photos into high-quality professional images; Pixc was born. Product photography is essential to the success of any ecommerce business. Combining her love of travel, Holly's efficient workforce is scattered around the world. With a core focus to help the merchants, Holly also shares some helpful photography tips if you're on a budget.

Special Guest: Holly Cardew.

Sponsored By:

  • Rare.io

Links:

  • Shopify — The ecommerce platform made for you
  • Pixc — Pixc helps ecommerce stores increase their sales by editing and optimising their product photos.
  • Milk Bottle Labs — Ireland's No.1 Shopify experts

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In episode 6 of our podcast, Keith chats with Donagh Quigley, co-founder of The Handmade Soap Company. Donagh had his eureka moment not in a bathtub but sailing across the Atlantic Ocean from Ireland to Boston. He talks about how he learned to make soap and grow his company from his kitchen table to selling globally on the Shopify platform.

This is a great listen to for anyone interested in hearing how you can start a successful business from a bright idea and having to learn the ropes and navigate your way to the global market.

Special Guest: Donagh Quigley.

Sponsored By:

  • Rewind.io

Links:

  • Shopify — The ecommerce platform made for you
  • The Handmade Soap Company — Kindness comes naturally
  • Milk Bottle Labs — Ireland's No 1. Shopify Experts

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In episode 5 of our podcast, Keith chats with Adii Pienaar founder of Conversio. Conversio is an all-in-one marketing dashboard that helps ecommerce store owners to sell more through gently reminding customers of abandoned carts and follow up emails. And Conversio doesn't stop there as it emails receipts, sends newsletters, gets customer feedback and really helps you boost your sales.

Adii talks about the start of his journey in 2014 with Receiptful and it's progression to Conversio by finding the overlaps between different tools and data that resulted in Conversio’s single dashboard. He chats about moving to the Shopify system and the value of the UX design to both Shopify and Conversio.

Special Guest: Adii Pienaar.

Sponsored By:

  • Rare.io

Links:

  • Conversio.com — Email Marketing Automation. Make every email count.
  • Shopify — The eCommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts

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In episode 4 of our Milk Bottle Labs podcast, Keith chats with Stine Lyng Jørgensen co-founder of Vallerret Photography Gloves. An idea born under the Northern Lights, Vallerret Photography Gloves allow photographer hands to stay warm and dry while they shoot.

Based in Norway, Vallerret Photography Gloves migrated across from Wordpress and woocommerce to Shopify in June 2018.

Stine chats to Keith about how Vallerret came into being and how she manages their 3 ecommerce stores on the Shopify platform.

This podcast is a great listen for anyone who has wondered how a niche product can get off the ground and be sold globally. From creation to marketing and selling online.

Special Guest: Stine Lyng Jørgensen.

Sponsored By:

  • Rewind.io

Links:

  • Milk Bottle Labs
  • Shopify
  • Vallerret Photography Gloves

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In episode 3 Keith chats with Yoni Elbaz founder of the photo reviews app, Loox.io which is installed in over 15,000 Shopify stores. Yoni has an interesting background with a vast range of technology experience gained from a career in the Israeli army amongst others.

Yoni explains to us how he got started, the importance of enhanced reviews and shares some interesting insights into his experiences working on the Shopify platform.

We all know reviews build social proof on your Shopify store so it's interesting to gain Yoni's insights and his learnings from seeing the first hand, the positive affect reviews can have on a store.

Special Guest: Yoni Elbaz.

Sponsored By:

  • Rare.io

Links:

  • Loox.io — Photo Reviews by Loox
  • Shopify — The eCommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts

View Details

Björn is the Founder of FORSBERG+two an award winning Shopify app developer. Set up in 2011 as a side project, Bjorns apps are now used in stores all around the world.

A total of 4 apps have so far helped over 25,000+ merchants across the world.

In this episode Bjorn shares his journey into Shopify from a starting as a side hustle to creating an award winning development house with a small team with super success.

If you're an app developer starting out, this is worth listenening too.

Special Guest: Bjorn Forsburg.

Sponsored By:

  • Rare.io

Links:

  • FORSBERG+two | Award-winning Shopify Apps
  • Shopify — The eCommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts

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For our 1st episode, our host Keith Matthews interviews Milke Potter of Rewind.io from his office in Ottowa, Canada.

Mike is the founder of Rewind.io. Rewind gives you control and protection over the cloud apps you use by creating automatic backups allowing you to recover your accounts from any disaster.

While most users now store all data in the cloud, it's an assumption to think everthing is saved. In the case of Shopify, if you make a change such as deleting a product or menu item by accident, it's actually not recoverable. And that's why Mike came up with Rewind.io.

Mike gives us an insight into how he conceived the idea for a back up app, explains how he sells through the Shopify apps store and shares his experience to date.

Special Guest: Mike Potter.

Sponsored By:

  • Rare.io

Links:

  • Rewind.io — We make sure your Shopify store is backed up
  • Shopify — The eCommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts