Massage Business Blueprint®: Recent Episodes
Massage Business Blueprint
Allissa Haines and Michael Reynolds bring you the leading podcast discussing the business side of massage therapy and how to grow your practice.
Allissa and Michael say goodbye to Massage Business Blueprint and share what they've learned from providing educational and marketing content for the last 8 years.
Full show notes and transcript available at https://massagebusinessblueprint.com/e462-final-episode-what-weve-learned-in-8-years-of-running-massage-business-blueprint
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
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Our collection of favorite hacks from and for massage therapists.
Full show notes and transcript available at https://massagebusinessblueprint.com/e461-brilliant-ideas-from-other-mts
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
HIPAA compliance can feel confusing. Allissa and Michael discuss how to make sure your cell phone is HIPAA compliant for business purposes.
Full show notes and transcript available at https://massagebusinessblueprint.com/e460-is-my-cell-phone-hipaa-compliant
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
When your family doesn't quite get what it's like to run a business, making decisions about time can be challenging. Allissa and Michael dig into how to set boundaries, what they may look like, and why it's important to establish healthy boundaries.
Full show notes and transcript available at https://massagebusinessblueprint.com/e459-family-boundaries-and-your-massage-business
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
How do you think about time? Allissa and Michael discuss how to look at your time, reframe your thinking about time, and how to make the most of the time you spend working in your massage business.
Full show notes and transcript available at https://massagebusinessblueprint.com/e458-your-perspective-on-time-in-your-massage-practice
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
Allissa and Michael discuss how having a clear and focused strategy and doing one thing at a time will help you run your business, instead of your business running you.
Full show notes and transcript available at https://massagebusinessblueprint.com/e457-one-thing-at-a-time-in-your-massage-business
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
Allissa and Michael discuss how to attract the right kinds of clients for your skill set.
Full show notes and transcript available at https://massagebusinessblueprint.com/e456-how-to-handle-mismatched-clients-in-your-massage-business
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
Not sure what a "Brand Identity Kit" is or why you need one for your massage business? Michael and Allissa get into the details of why you need one for your business.
Full show notes and transcript available at https://massagebusinessblueprint.com/e455-what-is-a-brand-identity-kit
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
Massage therapists are spokespeople for the massage therapy profession. Improve your skills to represent the industry with some tips from Allissa and Michael.
Full show notes and transcript available at https://massagebusinessblueprint.com/e454-communicate-like-a-pro-tips-for-massage-students
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
Any break, even a short one, provides a great opportunity to make changes. It’s a more natural opportunity to overhaul your business instead of attempting to make foundational changes slowly. Listen as Allissa and Michael discuss how you can do that.
Full show notes and transcript available at https://massagebusinessblueprint.com/e453-rebooting-your-massage-practice-after-a-hiatus
Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account?
Our beautiful, 14-page guide will help you re-focus and determine what activities are important for you to help you attract more clients to your massage practice. Get your copy here.
Follow Massage Business Blueprint on the socials:
Facebook
Instagram
YouTube
When you massage business can't quite sustain your lifestyle you can always supplement your income with a side hustle. Allissa and Michael discuss some non-massage side gigs you can take on while your build your business.
Full show and transcript available at E452: Side Gig Ideas While You Build Your Massage Practice
Don't know where to start with the bookkeeping for your business? Allissa and Michael go through some tips and habits so you can handle this side of your business like a boss.
Full show notes and transcript available at https://massageandbusinessblueprint.com/e451-bookkeeping-101-for-massage-therapists
Are your systems working for your business or is something old and outdated? Allissa and Michael go through how to get the most out of the systems you have.
Full episode notes and transcript available at https://massagebusinessblueprint.com/e450-test-your-systems-as-a-massage-client
Allissa and Michael continue their annual tradition of "3 Words" and these are their words for 2023.
Full show notes and transcript available at https://massagebusinessblueprint.com/e449-3-words
Is your business in the middle of the cancellation season? Allissa and Michael go over some actionable items you can take for your business.
Full show notes and transcript available at https://massagebusinessblueprint.com/e448-actionable-tasks-to-keep-you-busy-during-cancellation-season
What does success mean in your massage business? Allissa and Michael discuss how to evaluate the success of your business.
Full show notes available at https://massagebusinessblueprint.com/e447-evaluating-the-success-of-your-massage-business
Allissa and Michael dig into owning what type of business owner you are and then filling in the gaps created by your weaknesses.
Full show notes available at https://massagebusinessblueprint.com/e446-what-kind-of-business-owner-are-you
Don't like voicemail in your massage business? Allissa and Michael discuss how to avoid dealing with potential clients that insist on leaving a message.
Full show notes available at https://massagebusinessblueprint.com/e445-avoiding-voicemail-in-your-massage-business
Michael and Allissa discuss how to create a power team of referral partners for your massage business.
Full show notes available at https://massagebusinessblueprint.com/e444-how-to-form-a-referral-power-team-for-your-massage-practice
Could hiring your child in your massage business be a bonus or a burden? Michael and Allissa break down the benefits so you can decide if it's a good choice for you.
Full show notes available at https://massagebusinessblueprint.com/e443-benefits-of-hiring-your-child-in-your-massage-business
Allissa and Michael are giving a pep talk, listicle style. Listen to hear their wise words so your business can grow.
Full show notes available at https://massagebusinessblueprint.com/e442-a-massage-business-pep-talk-in-listicle-form
Are you getting ready to sell gift certificates for the holidays? Allissa and Michael dig into the best practices when selling gift certificates for your business.
Full show notes available at https://massagebusinessblueprint.com/e441-selling-gift-certificates-in-your-massage-business
Email marketing is a great tool to use in your massage business, but it can be a challenge to figure out exactly what to include in your email newsletter. Allissa and Michael discuss what you can include.
Full show notes available at https://massagebusinessblueprint.com/e440-what-do-i-put-in-my-email-newsletter
Now is the time to plan for your schedule in 2023. Allissa and Michael give you some hints and discuss how you can go about doing it to avoid burnout and create a better life.
Full show notes available at https://massagebusinessblueprint.com/e439-plan-your-2023-massage-schedule-now
Are you doing too much when client bring up an issue? Allissa and Michael discuss how to step back and look at what your client is asking for.
Full show notes available at https://massagebusinessblueprint.com/e438-did-the-client-ask-for-that
Has your schedule suddenly become empty? It happens. Allissa and Michael discuss what you can do when that happens.
Full show notes available at https://massagebusinessblueprint.com/e437-what-to-do-when-your-schedule-is-suddenly-empty
Are you interested in building a client referral program? Allissa and Michael discuss a system that will keep it simple and let you know who the heavy referrers are.
Full show notes available at https://massagebusinessblueprint.com/e436-creating-a-referral-rewards-program
When you run your massage practice as a business and not just a hobby, you need to know your financial health so you can make sound financial decisions for your business and personal life. Michael and Allissa even have a spreadsheet to share with you.
Full show notes available at https://massagebusinessblueprint.com/e435-how-to-monitor-the-financial-health-of-your-massage-business
Not sure if you should charge more for a new technique? Allissa and Michael have some thoughts. You won't want to miss out on what they have to say!
Full show notes available at https://massagebusinessblueprint.com/e434-should-i-charge-more-for-a-new-technique
Backing up your computer is a best practice as a business owner. Michael and Allissa go through the how, what, and when of backing up a computer.
Full show notes available at https://massagebusinessblueprint.com/e433-how-to-back-up-your-computer
Michael and Allissa discuss what it means to be socially conscious and how to build a socially conscious massage business.
Full show notes available at https://massagebusinessblueprint.com/e432-ways-to-be-a-socially-conscious-massage-business
Not knowing how to manage your bookkeeping is a particularly rough growing pain, but drop the guilt because it's super common. Allissa and Michael go through the steps to get you can take now to get on top of this task.
Full show notes available at https://massagebusinessblueprint.com/e431-oops-i-neglected-my-bookkeeping
Healwell’s Cal Cates joins the podcast to talk about why we all need to get cozier talking about sex in our massage practices.
Full show notes available at https://massagebusinessblueprint.com/e430-let-s-talk-about-sex-yes-sex-with-cal-cates
Are you ready to OWN your role as a business owner in addition to being a massage therapist? Allissa and Micheal discuss the numbers you need to know to shift into the business owner role and watch the success that follows.
Full show notes available at https://massagebusinessblueprint.com/e429-numbers-to-know-in-your-massage-business
Do you have a great idea how to get new clients but aren't sure how to implement a sales funnel? Listen in as Micheal and Allissa dive into how to use a sales funnel in your massage business.
Full show notes available at https://massagebusinessblueprint.com/e428-using-a-sales-funnel-in-your-massage-business
Brian Morris, President of The Original Jojoba Company, joins the podcast to talk about massage, business, and massage businesses.
Full show notes available at https://massagebusinessblueprint.com/e427-talking-business-with-jojoba-s-brian-morris
Do you feel tired of saying "how do you feel?" to clients after their massage? Listen as Allissa and Michael discuss some alternatives.
Full show notes available at https://massagebusinessblueprint.com/e426-alternatives-to-how-do-you-feel-after-a-massage
Need some resources you can nerd out on for your massage business? Allissa has you covered in this episode of Massage Business Blueprint.
Full show notes available at https://massagebusinessblueprint.com/e425-allissa-s-massage-business-resource-list
You've created a new website. What do you do now to get it launched? Michael and Allissa discuss the steps you should take to make sure everything works correctly.
Full show notes available at: https://massagebusinessblueprint.com/e424-what-to-do-when-moving-to-a-new-website
There are no perfect business-building programs or resources. But there are ways to get the most out of any particular resource you choose. Find out as Allissa and Michael discuss what actions you can take to make them worthwhile.
Full show notes available at https://www.massagebusinessblueprint.com/e423-how-to-take-action-in-business-building
How do you show your personality and life in your business marketing while keeping professional boundaries? Allissa and Michael give you their thoughts.
Full show notes available at https://massagebusinessblueprint.com/e422-balancing-the-personal-and-the-professional-in-your-marketing
Meg Donnelly joins Michael this week to discuss how an exploratory call with a potential client can help you build a better practice.
Full show notes available at https://massagebusinessblueprint.com/e421-implementing-a-pre-massage-exploratory-call-in-your-massage-practice
Can you believe half of 2022 is almost over? That means it's time for Allissa and Michael to revisit their 3 words for the year and let us know how it's going.
Full show notes available at https://massagebusinessblueprint.com/e420-3-words-update
Allissa and Michael dig into how you can recession-proof your massage practice.
Full show notes available at https://massagebusinessblueprint.com/e418-how-to-recession-proof-your-massage-business
Allissa and Michael dig into creating a niche for your massage business based on the perspective of your safety protocols and being COVID-conscious.
While computers and phones can make life easier, they can also become hotchpotch of clutter. Let's talk about digital clutter and how to deal with it in the age of electronic devices.
Full show notes available at: https://massagebusinessblueprint.com/e416-a-digital-spring-cleaning
Allissa and Michael cover how to ease back to work without taking on the clients you don’t want to see again.
Full show notes available at https://massagebusinessblueprint.com/e415-do-i-have-to-take-my-clients-back
Is your website getting a little stale? Are you wondering how you can improve it and make it more effective and Google-friendly? Let's discuss!
Full show notes available at https://massagebusinessblueprint.com/e414-a-tune-up-for-your-massage-business-website
How busy is too busy? We’ll cover how can you slow or stop the flow of new clients.
Full show notes available at https://massagebusinessblueprint.com/e413-how-to-stop-taking-new-clients
We’ve gathered our favorite tips and hacks to make a massage space run super-smooth.
Full show notes available at https://massagebusinessblueprint.come412-massage-office-tips-and-hacks
Asking for reviews can feel awkward. We’ll nail down the least-cringy and most effective ways to encourage clients to leave you a great review.
Full show notes available at https://massagebusinessblueprint.com/e411-asking-for-google-reviews
How do you keep track of who is coming back (and who isn’t)?
Full show notes available at https://massagebusinessblueprint.com/e410-measuring-client-retention
Can you market your massage business to a community often aligned with sex, but make it clear you’re not selling sex work? We’ve got thoughts.
Full show notes available at https://massagebusinessblueprint.com/e309-marketing-within-the-kink-community
Do you struggle with coming up for content to post on social media? Michael and Allissa go through a bunch of ideas of what you can use.
Full show notes available at https://massagebusinessblueprint.com/e408-how-to-consistently-come-up-with-social-media-content
How will I know if my advertising is successful? Michael and Allissa discuss the ways you can measure it.
Full show notes available at https://massagebusinessblueprint.com/e407-how-do-i-know-if-my-advertising-is-successful
Getting through a lull in business can be tough, Allissa and Michael discuss how fill the time in a useful way.
Full show notes available at https://massagebusinessblueprint.com/e406-getting-through-a-lull-in-business-live-episode
Move your business or deal with the commute? Allissa and Michael walk through this dilemma a massage therapist is having. Listen to find out their thoughts.
Full show notes available at https://massagebusinessblueprint.com/e405-should-i-move-my-business-or-deal-with-the-commute
Does your dream practice involve having more clients doing the weekdays and less on the weekend. Allissa and Michael discuss how to make that happen.
Full show notes available at https://massagebusinessblueprint.com/e404-how-do-i-increase-my-weekday-clients
Find out what a Standard Operating Procedure Manual is and why your business may need one as Allissa and Michael break it all down. (Spoiler alert, it's probably a good idea to have one.)
Full show notes available at https://massagebusinessblueprint.com/e403-do-i-need-an-sop-manual
Michael and Allissa have a conversation about leaving his networking group and his next steps.
Full show notes available at https://massagebusinessblueprint.com/e402-why-i-quit-my-networking-group
In this expert interview episode, Allissa and Michael chat with Nick Gabriele, co-founder of Noterro, to discuss how to quickly & effectively maintain client notes.
Full show notes available at https://massagebusinessblueprint.com/e401-how-to-quickly-and-effectively-maintain-client-notes
Allissa and Michael get to celebrate the 400th episode of the Massage Business Blueprint Podcast. Listen as they discuss their best and worst episodes.
Full show notes available at https://massagebusinessblueprint.com//e400-our-best-and-worst-over-400-episodes
Allissa and Michael discuss the tax-reporting changes on Paypal, Venmo, CashApp and more.
Full show notes available at https://massagebusinessblueprint.com/e399-venmo-paypal-and-more-are-making-some-changes
Michael and Allissa answer a member's question about really needing a website.
Full show notes available at https://massagebusinessblueprint.com/e398-i-m-very-active-on-social-media-do-i-still-need-a-website
Allissa and Michael discuss some problems with large "coaching" programs, what to look for, and how to avoid the pitfalls.
Full show notes available at https://massagebusinessblueprint.com/e397-the-problem-with-coaching-programs
Allissa and Michael answer a listener's question "Can I market to just women?". Listen to their suggestions.
Full show notes available at https://massagebusinessblueprint.com/e396-can-i-market-to-just-women
Listen to Michael and Allissa discuss giving a client a W9.
Full show notes available at https://massagebusinessblueprint.com/e395-should-i-give-this-client-a-w9
Join Allissa and Michael as they discuss their 2021 words and share their words for 2022.
Full show notes available at https://massagebusinessblueprint.com/e394-our-3-words-for-2022
Do your stock images include all bodies, or are you unintentionally ignoring some people? Allissa and Michael discuss how to make sure you are making sure people that need bodywork feel welcome and wanted in your business.
Full show notes available at https://massagebusinessblueprint.com/e393-who-are-you-unintentionally-ignoring
Business courses can be an enormous investment. Listen as Michael and Allissa discuss how to discern when the course will add value to your business.
Full show notes available at https://massagebusinessblueprint.com/e392-how-to-discern-whether-to-invest-in-a-business-course-or-program
Listen in as Allissa answers rapid fire questions with Michael.
Full show notes available at https://massagebusinessblueprint.com/e391-rapid-fire-allissa-answers-everything
Allissa and Michael discuss how to price your niche or specialty to differentiate it from your average service.
Full show notes available at https://massagebusinessblueprint.com/e390-pricing-a-niche-modality-or-treatment
In this special Wednesday episode, Allissa has a chat with the "Massage Sloth" and author Ian Harvey while they discuss Ian's new book "Massage is Weird".
Full show notes available at https://massagebusinessblueprint.com/e389-massage-is-weird-with-ian-harvey
The word "budget" gets a bad rap when it doesn't really deserve it. Listen to Michael and Allissa discuss how to get unstuck with values based budgeting.
Full show notes available at https://massagebusinessblueprint.com/e388-get-unstuck-with-values-based-budgeting
Allissa and Michael discuss the common question of adding a new technique into your massage practice.
Full show notes available at https://massagebusinessblueprint.com/e387-how-to-add-a-new-technique-to-your-massage-practice
Allissa and Michael discuss how and why you should start planning for 2022 NOW so you can be intentional and have the practice you want.
Full show notes available at https://massagebusinessblueprint.com/e386-plan-ahead-for-a-better-2022-schedule
Michael and Allissa discuss why you should review your credit report and what to look for when you do. Bonus: you get to hear them discuss the concept of treating your email inbox like a Facebook feed, and ignoring most of it.
Full show notes available at https://massagebusinessblueprint.com/e385-reviewing-your-credit-report
Critical reviews are going to happen. Allissa and Michael discuss how to respond and offer some sample scripts to help you manage your online reviews.
Full show notes available at https://massagebusinessblueprint.com/e384-dealing-with-bad-reviews
Allissa and Michael discuss the push to "grow your business" and sometimes, that not the right fit for your massage practice.
Full show notes available at https://massagebusinessblueprint.com/e383-keeping-your-massage-business-small
Dr. Tiffany Ryan, co-founder of Yomassage, joins the podcast to talk about “What to look for in a quality virtual massage CE curriculum”.
Full show notes at https://massagebusinessblueprint.com/e382-what-to-look-for-in-a-quality-virtual-massage-ce-curriculum-with-tiffany-ryan
Michael and Allissa have a thought shower of ideas to discuss increasing your income when you are maxed out on clients.
Full show notes available at https://massagebusinessblueprint.com/e381-how-to-increase-your-income-once-you-re-maxed-out-on-clients
Allissa and Michael have a conversation with Lindley Ashline about being accepting of larger bodies in the world and your massage business.
Full show notes available at https://massagebusinessblueprint.com/e380-how-massage-therapists-and-bodyworkers-can-better-welcome-and-accommodate-larger-bodies-with-lindley-ashline
Allissa and Michael give a refresher on the rules around how and when you should list out LLC or how/when you can use your DBA or fictitious name in marketing, collateral, and legal docs.
Full show notes available at https://massagebusinessblueprint.com/e379-how-and-when-to-use-my-official-business-name-s
Allissa and Cal dig deep into the work that needs to be done to cultivate an unconditional positive regard for clients.
Full show notes available at https://massagebusinessblueprint.com/e378-cultivating-unconditional-positive-regard-for-clients-w-cal-cates
Allissa and Michael go through the systems you can use to make sure your business is following all of the statutes and regulations that apply to your business.
Full show notes available at https://massagebusinessblueprint.com/e377-how-do-you-keep-up-with-statutes-and-regulations
What's the worst that could happen? Michael and Allissa go through everything to think about before deciding to take on debt to expand, renovate, or make a large purchase for your business.
Full show notes available at https://massagebusinessblueprint.com/e376-when-is-it-ok-to-use-a-credit-card-or-loan-to-purchase-expand-or-renovate
Allissa and Michael go through the pros and cons of deleting your blog or social media accounts.
Full show notes available at https://massagebusinessblueprint.com/e375-should-i-delete-my-blog-if-i-don-t-care-about-posting-even-other-people-s-writing-anymore
Allissa and Michael walk through how to figure out what a reasonable discount is for a package of multiple sessions.
Full show notes available at https://massagebusinessblueprint.com/e374-what-is-a-reasonable-discount-for-packages-of-multiple-sessions
Allissa and Michael discuss the scarcity mindset of thinking the price of networking is too expensive. Spoiler alert: the price is not ridiculous.
Full show notes available at https://massagebusinessblueprint.com/e373-the-price-of-networking-is-not-ridiculous
Katherine Parker, Co-founder of Yomassage® joins the podcast to talk about “The Reason You Aren’t Getting New Massage Clients”.
Full show notes available at https://massagebusinessblueprint.com/e372-the-reason-you-aren-t-getting-new-massage-clients-with-katherine-parker
Michael brings on guest co-host Kim Padgitt from The Tax Advantage to discuss Quarterly Estimated Taxes for small businesses.
Full show notes available at https://massagebusinessblueprint.com/e371-a-guide-to-quarterly-estimated-taxes-with-kim-padgitt
Michael brings on an insurance broker, Matt Allen, to discuss how to navigate through the health insurance options for self-employed individuals.
Full show notes available at: https://massagebusinessblueprint.com/e370-navigating-health-insurance-options-for-self-employed-massage-therapists-with-matt-allen
It thrilled Michael to have a discussion with two of his favorite people about one of his favorite topics. Marcy Basile and Rianne Chavez join Michael to discuss what to expect when working on a new website.
Full show notes available at https://massagebusinessblueprint.com/e369-what-to-expect-when-working-on-a-new-website-with-marcy-basile-and-rianne-chavez
For the first time ever, we're doing Public Office Hours! Listen in to learn more and find out how to register.
Spoiler alert: it's at https://www.massagebusinessblueprint.com/officehours
Michael has a discussion with Jeff Heinzmann, a business law attorney, about the best practices for negotiating an office lease, how to get things you want and need, and how to protect yourself and your business.
Full show notes available at https://massagebusinessblueprint.com/e368-negotiating-an-office-lease-with-jeff-heinzmann
Not all changes as a result of COVID-19 are bad. Listen as Allissa and Michael discuss the changes she's keeping around forever in her massage practice.
Full show notes available at https://massagebusinessblueprint.com/e367-pandemic-changes-i-m-sticking-with-forever
Allissa and Michael discuss why massage therapists need to stop asking clients to get a note from their doctor to approve massage therapy.
Full show notes available at: https://massagebusinessblueprint.com/e366-stop-telling-mts-to-get-a-note-from-a-doctor
Pocketsuite CEO Chinwe Onyeagoro joins the podcast to talk about Automation tips to take the pressure off solopreneurs.
Full show notes available at: https://massagebusinessblueprint.com/e365-automation-tips-to-take-the-pressure-off-solopreneurs
Allissa and Michael discuss the benefits of simplifying massage pricing.
Full show notes available at: https://massagebusinessblueprint.com/e363-benefits-of-all-inclusive-pricing
Michael and Allissa do their annual mid-year check-in with their 3 words.
Full show notes available at https://massagebusinessblueprint.com/e362-3-words-check-in
Allissa and Michael discuss how to hand the uncomfortableness of growth.
Full show notes available at: https://massagebusinessblueprint.com/e361-growth-is-uncomfortable
Michael and Allissa discuss Employer Identification Numbers - an EIN. They cover all of the details from what exactly one is, who needs one, and how to get one.
Full show notes available at https://massagebusinessblueprint.com/e360-do-i-need-an-ein
Michael and Allissa take the stigma out of "budgeting" and make it a productive and useful tool to relieve stress and give your freedom.
Full show notes available at https://massagebusinessblueprint.com/e359-budgeting-on-the-irregular-income-of-a-massage-therapist
Are you thinking about opening a home massage office? Allissa and Michael discuss everything to consider.
Full show notes available at: https://massagebusinessblueprint.com/e358-should-i-open-a-home-massage-office
Allissa and Michael discuss breaking down the steps you need to take to open a massage business.
Full show notes available at: https://massagebusinessblueprint.com/e357-how-to-start-a-massage-business
Allissa and Michael continue celebrating their business-versary this month, this week they share what massage therapists in the premium community said when asked: what activity has brought you the most clients.
Full show notes available at: https://massagebusinessblueprint.com/e356-what-activity-has-brought-you-the-most-clients
YomassageⓇ co-founder Katherine Parker joins the podcast to talk about online scheduling and all its quirks and benefits.
Full show notes available at http://massagebusinessblueprint.com/e355-using-online-scheduling-effectively-with-katherine-parker
To celebrate the 6th anniversary of Massage Business Blueprint, Allissa and Michael polled the massage therapists in the premium community to find out the best advice they've received. Listen while they have fun discussing the Best. Advice. Ever.
Full show notes available at https://massagebusinessblueprint.com/e354-best-advice-ever
Allissa and Michael are celebrating the 6th Blueprint Birthday with a few fun, funny, and useful episodes! This week they are sharing the worst advice massage therapists in the premium community have received.
Full show notes available at: https://massagebusinessblueprint.com/e353-worst-advice-ever
Michael and Allissa go over the benefits of how to use a Solo 401(k) in your massage business.
Full show notes available at: https://massagebusinessblueprint.com/e352-using-a-solo-401-k-in-your-massage-practice
Allissa has a conversation with Ben Brown about happiness, hybrid services, and so much more!
Full show notes available at: https://massagebusinessblueprint.com/e351-happiness-hybrid-services-and-so-much-more-with-ben-brown
Michael and Allissa go over the simple steps you can take to make a networking group work for you.
Full show notes available at https://massagebusinessblueprint.com/e350-how-to-make-the-most-out-of-your-networking-group
Dr. Tiffany Ryan, co-founder of YomassageⓇ joins Allissa and Michael to discuss practical considerations for a trauma informed bodywork session.
Full show notes available at: https://massagebusinessblueprint.com/e349-practical-considerations-for-a-trauma-informed-bodywork-session-with-dr-tiffany-ryan
Allissa and Michael discuss the red flags of a running a volunteer project and not a real business.
Full show notes available at: https://massagebusinessblueprint.com/e348-are-you-running-a-massage-business-or-volunteer-project
Did line 7 or line 31 on your schedule C shock you a little? Allissa and Michael discuss how paying yourself will help you run your massage business.
Full show notes available at: https://massagebusinessblueprint.com/e347-why-you-should-pay-yourself
Allissa and Michael discuss evaluating and strengthening your boundaries in your massage business.
Full show notes available at https://massagebusinessblueprint.com/e346-how-to-rethink-and-strengthen-boundaries-in-your-massage-business
Michael and Allissa share tips for networking when you are introverted or awkward.
Full show notes available at https://massagebusinessblueprint.com/e345-networking-for-socially-awkward-people
Allissa and Michael share their thoughts on how a "newbie" massage therapist can find their niche?
Full show notes available at https://massagebusinessblueprint.com/e344-how-does-a-new-mt-find-their-niche
Michael and Allissa discuss whether massage therapists need a branding guide. (And what to include when you create one.)
Full show notes available at: https://massagebusinessblueprint.com/e343-do-mts-need-a-branding-guide
Listen to the Allissa and Michael discuss whether you can refuse a services for a client that chooses not to vaccinate.
Full show notes available at: https://massagebusinessblueprint.com/e342-can-i-refuse-clients-who-choose-to-not-vaccinate
Michael and Allissa discuss ways to be more organized in your business and life.
Full show notes available at: https://massagebusinessblueprint.com/e341-how-to-be-more-organized
Allissa talks about one of her favorite productivity theories. It’s super flexible and a little gross.
Full show notes available at: https://massagebusinessblueprint.com/e340-eat-the-frog
Michael and Allissa discuss all of the things related to the new round of PPP, what you need to consider, and how to apply for it if you decide it's right for you.
Full show notes available at https://massagebusinessblueprint.com/e339-should-i-take-the-ppp-loan
Listen to Allissa and Michael discuss the best practices for bringing clients back to your practice after a pandemic pause.
Full show notes available at: https://massagebusinessblueprint.com/e338-bring-clients-back
YomassageⓇ co-founder Katherine Parker joins the podcast to talk about the new Instagram algorithms and how to take advantage of its quirks.
Full show notes available at: https://massagebusinessblueprint.com/e337-how-to-adapt-to-instagram-s-new-algorithm-with-katherine-parker
Allissa and Michael discuss how to use your money to support Black Lives.
full show notes available at: https://massagebusinessblueprint.com/e336-ways-to-guide-your-money-toward-supporting-black-lives
Allissa and Michael discuss how to write a better email newsletter and why it's a good business practice.
Full show notes available at: https://massagebusinessblueprint.com/e335-writing-a-better-email-newsletter
Michael and Allissa discuss a letter from a listener and how unintentionally divisive language can alienate clients (and podcast listeners).
Full show notes available at: https://massagebusinessblueprint.com/e334-can-divisive-language-alienate-a-client
Is it a good time to become a massage therapist? Allissa and Michael discuss it.
Full show notes available at: https://massagebusinessblueprint.com/e333-is-massage-a-viable-career-option-right-now
Michael & Allissa share their 3 Words exercise for 2021
Full show notes available at: https://massagebusinessblueprint.com/e332-3-words-for-2021
Allissa and Michael discuss ending the year 2020 and finding some hope in 2021.
Full show notes available at: https://massagebusinessblueprint.com/e331-finishing-2020-thoughtfully
Dr. Tiffany Ryan, co-founder of YomassageⓇ joins the podcast to talk about Including mindfulness in massage treatments and the benefits for both practitioner and client.
Full show notes available at: https://massagebusinessblueprint.com/e330-incorporating-mindfulness-into-massage-with-dr-tiffany-ryan
Listen while Allissa and Michael discuss "Pandemic Brain" and Allissa gets to throw an "I told you so" out there.
Full show notes available at: https://massagebusinessblueprint.com/e329-pandemic-brain
Michael and Allissa discuss the end of the year money stuff you can do now to get organized for 2021.
Full show notes available at: https://massagebusinessblueprint.com/e328-a-checklist-of-end-of-year-money-stuff
Listen as Allissa and Michael discuss what goes into a relevant intake form to maintain a really good therapeutic and business relationship with your clients.
Full show notes available at: https://massagebusinessblueprint.com/e327-intake-forms-that-work
In today's episode, Allissa and Michael answer listener and community member questions.
Full show notes available at: https://massagebusinessblueprint.com/e326-mail-bag
Michael and Allissa discuss a list of core items that you should include on your massage business website.
Full show notes available at: https://massagebusinessblueprint.com/e325-what-should-i-include-on-my-massage-business-website
Allissa and Michael discuss if massage therapists should report colleagues for breaking the rules.
Full show notes available at: https://massagebusinessblueprint.com/e324-should-i-report-a-colleague-for-breaking-the-rules
Allissa and Michael discuss how Facebook should work for your massage business.
Full show notes available at https://massagebusinessblueprint.com/e323-facebook-and-your-massage-business
Michael and Allissa discuss how to create a virtual networking group.
Full show notes available at: https://massagebusinessblueprint.com/e322-how-to-start-a-virtual-networking-group
Should you have a shutdown plan? Do deep work on someone who had COVID19? Make clients wear better masks? We discuss!
Full show notes available at: https://massagebusinessblueprint.com/e321-what-s-your-shut-down-plan-and-other-fast-questions
YomassageⓇ co-founder Katherine Parker joins Allissa and Michael to discuss branding for massage therapists.
Full show notes available at: https://massagebusinessblueprint.com/e320-branding-for-massage-therapists-with-katherine-parker
Do you wonder if referral discounts devalue your practice? Allissa and Michael weigh in and give tips to discount well.
Full show notes at: https://massagebusinessblueprint.com/e319-will-discounts-devalue-my-practice
Michael and Allissa discuss if massage therapists can sell multi-level marketing products ethically.
Full show notes available at https://massagebusinessblueprint.com/e318-can-mlms-be-a-legitimate-income-source
YomassageⓇ co-founder Tiffany Ryan joins the Allissa and Michael to talk about trauma-informed bodywork and how massage therapists can best serve their clients in difficult times.
Full show notes: https://massagebusinessblueprint.com/e317-how-to-serve-clients-with-trauma-informed-bodywork-with-tiffany-ryan
Screening a new client doesn't need to be intimidating. Allissa offers some suggestions on how to navigate the screening process and some sample scripts.
Full show notes: https://massagebusinessblueprint.com/e316-screening-first-time-clients
Allissa discusses what we need to know now as massage therapists operating in the middle of a pandemic.
Full show notes: https://www.massagebusinessblueprint.com/e315-massage-business-safety-notes-from-the-middle-of-pandemic
Allissa and Michael collected some member money questions to answer.
Full show notes: https://massagebusinessblueprint.com/e314-allissa-and-michael-answer-random-money-questions
Allissa discusses 3 factors to help practitioners consider scope in offering self-care and referrals.
Full show notes: https://massagebusinessblueprint.com/e313-should-i-worry-about-scope-when-i-suggest-self-care
Allissa and Michael discuss how to embrace uncomfortable conversations with clients to make for a happier, easier to run business.
Full show notes: https://massagebusinessblueprint.com/e312-don-t-lie-to-clients-or-potential-clients
Allissa and Michael discuss how to adapt your marketing during a pandemic.
Full show notes available at: https://massagebusinessblueprint.com/e311-how-to-market-in-a-pandemic
Michael gets nerdy with it, in what Allissa calls, an "action-packed episode" about Google Analytics you need to know.
Full show notes available at: https://massagebusinessblueprint.com/e310-understanding-google-analytics-for-your-massage-business-website
Listen as Allissa shares a tale from real life when she found a new office space.
Full show notes: https://massagebusinessblueprint.com/e309-ask-for-what-you-want
Our language impacts people's perceptions and feelings about themselves and us. Michael and Allissa discuss why it's important to be mindful of the words we use.
Full show notes at: https://massagebusinessblueprint.com/e308-being-mindful-of-the-words-we-use
Allissa and Michael discuss how to handle a client that may be lying about their COVID-19 risk behaviors.
Show notes at: https://www.massagebusinessblueprint.com/e307-how-to-handle-a-client-who-lies
Allissa and Michael discuss what to include on a resume when you've been self-employed for ages.
Complete show notes available at: massagebusinessblueprint.com/e306-so-you-need-a-resume
Allissa and Michael discuss how keeping things simple and just giving a massage can work for your business.
Show notes at: https://www.massagebusinessblueprint.com/e305-ignore-the-gurus-and-just-give-a-f-cking-massage
Three Words Check-in. Allissa and Michael share how they are doing with their three words for 2020.
Show notes at: https://www.massagebusinessblueprint.com/e304-three-words-check-in
Have you taken the necessary steps to go back to a massage practice you'll love?
Show notes at: https://www.massagebusinessblueprint.com/e303-baby-step-your-way-back-to-work
Looking for new office space? We've got some tips for you.
Show notes available at: https://www.massagebusinessblueprint.com/e302-renting-a-space-for-your-massage-business
The Mask Issue: Why, how and what to say to clients who are fussy about it.
Show notes available at: https://www.massagebusinessblueprint.com/e301-masks-unmasked
Welcome to our attempt to learn more about the two biggest issues we're facing right now.
Show notes available at: https://www.massagebusinessblueprint.com/e300-celebration-300-our-favorite-covid-resources-our-favorite-racial-issues-resources
Got a pathology question? Here's how to ask a better question to get the answers you need.
Show notes available at: https://www.massagebusinessblueprint.com/e299-asking-better-pathology-questions
Many of us are in the position of needing to refund money from gift certificates. So how do we navigate this process?
What caught our attention this week? Possible round 3 of PPP Amy & Isabelle The Parks And Rec Special and Leslie Knope s Optimism Discussion Topic Meg Donnelly, LMT visits the podcast to talk about advocating efforts in a time of COVID-19 Meg's small business resources Find your Legislator Quick Tips Make something. Start to finish. [...]
Discussion Topic Guest Til Luchau joins the podcast to talk about all the feels during the pandemic shut down, and how to help yourself get through. You can listen to Til Luchau & Whitney Lowe's podcast, The Thinking Practitioner, here or in all the usual podcast places. Use the code BLUEPRINT at checkout to get [...]
What caught our attention this week? ABMP s new podcast PPP Update #5 New Guidance for Individuals and Partners with Self-Employment Income (specifically 8/52 rule – 0.153846153846154) Discussion Topic Do I need a Customer Relationship Manager (CRM)? Consider what you need to track HIPAA compliance if needed tools you already have that could be adapted [...]
What caught our attention this week? Ready. Set. Go. Small Businesses And The Race For Round 2 PPP Funds Our Pandemic Summer Discussion Topic How are we keeping structure in our lives during this crazy time? Quick Tips Shut your devices off. Get a proper accounting system, separate business/personal, and pay yourself properly when you [...]
What caught our attention this week? Small business rescue loan program hits $349 billion limit and is now out of money Discussion Topic Simplify your menu, it's stressing Michael out. Quick Tips Start getting your financial processes organized (financial statements, bookkeeping). Also, consider opening a business account with a bank that has provided good service [...]
(Heads up, Allissa drops an F-bomb in the Quick Tips segment) What caught our attention this week? CARES Act: Mortgage Forbearance Request Discussion Topic Should I Be Selling Gift Certificates Right Now? Quick Tip Small, incremental progress is good progress. Don t expect too much more from loud people in times of high stress. Sponsors Acuity [...]
What caught our attention this week? All about the CARES Act And Allissa is reading the Magic Tree House series Discussion Topic Kim West Padgitt, President and Managing Principal of The Tax Advantage, LLC joins us to tackle the bits ands pieces of the CARES Act that can help massage businesses during this extended pandemic [...]
What caught our attention this week? F.A.Q. on Stimulus Checks, Unemployment and the Coronavirus Bill Discussion Topic What's now and what's next? Find your legislator Jobs that are hiring right now Quick Tip Freeze Your Credit for Free in 45 Minutes to Reduce Your Risk of Identity Theft Sponsors Acuity Scheduling The Jojoba Company Yomassage
NOTE: This episode was recorded 3/18. Things are changing fast and some comments may be out of date. What caught our attention this week? I mean, you know. Pandemic. Discussion Topic Triage for your business. Quick Tip Libby app Unfollow annoying people Sponsors Acuity Scheduling The Jojoba Company Yomassage
Attorney, business consultant, and author Rachel Regenold joins the podcast to answer your legal questions! Rachel helps wellness business owners feel confident in starting and running their business. Her new book is Health and Wellness BIZ 101: Your Business Startup Guide, and you should check it out. Resources we mention: Yoga Alliance's Q & A page about music licensing [...]
What caught our attention this week? StoryBrand Framework (and Hector Elizondo) Fairer Cents podcast Discussion Topic Does my massage business need a will? APA example Quick Tip 6 Cheap and Healthy Meals to Try This Week BudgetBytes Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode is sponsored by Yomassage. Yomassage combines [...]
What caught our attention this week? Popular MLM businesses are leaving young women broke and friendless Maybe You Should Talk to Someone Discussion Topic What Reports Do You Keep for Your Massage Business? Quick Tip Register for the 2020 Blueprint Mastermind Summit Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode is [...]
What caught our attention this week? Dr. Erin Macdonald Explains Transporters Allissa geeked out on state massage regulations and tax code Discussion Topic How to Build a Google-Friendly Resource Page for Your Massage Business Website Quick Tip Allissa started using Microsoft To Do. Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode [...]
Banter catch up If you hate banter, skip to 9:30 minute mark. Discussion Topic Money Questions we can answer better. Quick Tip Block out time on your calendar for thinking and creating Sponsors Acuity Scheduling The Jojoba Company Yomassage Transcript: Sponsor message This episode is sponsored by Yomassage. Yomassage combines restorative stretching, massage, and mindfulness [...]
What caught our attention this week? A Teacher Did an Experiment to Show the Power of Handwashing, and You Can t Stay Unimpressed New podcast: Partners https://www.partners.show/ Discussion Topic Is your device snooping on your massage sessions? More info here Quick Tip Clean your lint trap & dryer hose Do a Spring Cleaning of apps on [...]
What caught our attention this week? 4 Ways to Get Your Partner on Board with Money Twitter- look for the communities you serve Discussion Topic All About HSAs (Health Savings Account) IRS Form 8889 Lively HSA Bank Quick Tip Adapt your cancellation policy to allow clients to send a substitute client in their place. Sponsors [...]
Have you ever thought about starting a corporate wellness program in your massage program? Don't know where to start? Join us as we dig deep into the brain of Anastasia Yecke Gude, Founder & Managing Director of Healing Hands. Anastasia shares her journey, how she started a corporate wellness program, what mistakes she learned from along [...]
What caught our attention this week? 100 Million Trees Are Cut Down For Junk Mail Each Year. Here's How To Stop It For Good PaperKarma app Discussion Topic So you want to be a CE Provider. Episode 151, Where to Start as a CE Provider Cerebral Vortex Education Quick Tip When asking about re-booking, offer [...]
What caught our attention this week? Do Not Disturb: How I Ditched My Phone and Unbroke My Brain What I read in 2019 (also, the Bakeshop Mysteries) Discussion Topic Client retention, a monologue by Allissa Quick Tip Stop talking. Even with clients who typically talk. See how the session changes. Microsoft Todo, the new Wunderlist Sponsors Acuity [...]
Do you need a kick in the butt to help you get back in the social media game for your massage practice? Look no further. Katherine Parker from Yomassage joins us for this special expert interview episode where she shares her "recipe" for social media marketing success. These simple and accessible tactics will help you [...]
What caught our attention this week? New podcast from Whitney Lowe and Til Luchau The Thinking Practitioner Why You Need to Make a ‘When I Die' File Before It's Too Late Discussion Topic Pay for things that work. Be frugal but don't be dumb. Quick Tip Be better at communication, especially when you are doing something for [...]
What caught our attention this week? Chelsea handler has a podcast (and book) and it s probably not what you think. California has a new law for contract workers. But many businesses aren t ready for change What to do if you're a misclassified worker Discussion Topic What do you do when your business gets cut in [...]
What caught our attention this week? HIDDEN BRAIN- In The Heat Of The Moment: How Intense Emotions Transform Us Wait a Minute. How Can They Afford That When I Can t? Discussion Topic Michael and Allissa discuss their annual "3 Words" for 2020. Quick Tip Teach your clients about pre/post vacation massage & how to get [...]
Learning how to mind and manage money is one of the most valuable skills to develop. Those who manage money intentionally, mindfully, and gain financial literacy have a distinct advantage in business and in life. That s why we re dedicating all our 2020 Blueprint for Success columns in Massage & Bodywork Magazine to financial literacy. Get [...]
Our listener lives in a house divided and wants to know if Allissa and Michael are for or against pineapple on pizza. Transcript: Michael Reynolds Hey, everyone. Welcome to a Q&A episode of the Massage Business Blueprint podcast. I'm Michael Reynolds. Allissa Haines I'm Allissa Haines. MR We're your hosts. Welcome, welcome. Welcome to another [...]
Friends, neighbors, Uncle Pete who had a paper route that one time in 1983… Everyone has advice for small business owners. How can you decide when it's relevant? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest [...]
What do small business owners and new moms have in common? People loooove to critique how we do stuff. Here's how to decide if that critique matters. Sponsored by: Acuity Scheduling & The Jojoba Company. Resource we mention: Handling Bad Reviews Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should [...]
It's great to be able to delegate out the tasks you hate to handle. It's also great to know exactly what's going on in your business all the time. How do we balance that? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists [...]
You re gonna piss a lot of people off when you start doing what s best for you, and more thoughts on priorities and boundaries. Picture of my office wall here, in the instagram story. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is [...]
We've got a favor to ask you on this Giving Tuesday. It would mean a lot to us if you would consider becoming a recurring donor to Healwell for $10/month. Transcript: Michael Reynolds Hey, everyone. Welcome to a special off-schedule episode of the Massage Business Blueprint. I'm Michael Reynolds. Allissa Haines I'm Allissa Haines. MR [...]
What's an NPI number and do you need one? Learn more here and get one here. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Hobacare Holiday Gift Packs. This year, Jojoba is making it easy for you to share the love of jojoba and take the hassle out of holiday [...]
We're ending our Q & A episodes with a bang! The ‘how-to' of running a business can be a mystery for a new business owner. A listener asks where he should turn and we answer! Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Resources mentioned in this episode US Small Business Administration How to Get New Clients [...]
We're all busy. Here are a few of Michael & Allissa's favorite hacks to take the edge off. Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Michael's Freshly link Allissa's meal prep post Dropps dish & laundry detergent Who Gives a Crap TP Transcript: Sponsor message This episode is sponsored by Hobacare Holiday Gift Packs. This year, [...]
How can students (and all of us) learn to be less stiff and robotic when talking about massage? And how much personality can we show as professionals? We answer these great questions from a massage educator! Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first [...]
Is it cheating or a hack? Either way, Michael gives 5 ways to ease into niching. Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can quickly [...]
Rules, schmules! Michael gives the lowdown on finding and adhering to contest rules. Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open with classes beginning in November. The Yomassage therapist training is an intensive 25-hour certification program. Over three [...]
Allissa's friend Karleen ran an easy email contest to name a new treatment. You'll never believe what happened next! Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. [...]
Sara asks a question about her podcast. She's discouraged because she is not getting a huge following and wonders if it's worth it. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Pure Pro Arnica Relief Massage Lotion. Experience the power of professional-grade arnica. Pure Pro [...]
What's the difference between long-term and short-term disability insurance? And do you really need it? Michael answers! Sponsored by: Acuity Scheduling & The Jojoba Company Holiday Packs. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can [...]
Does competition actually matter? What about when your area is saturated with MTs? Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open, with classes beginning in November. The Yomassage therapist training is an intensive 25-hour [...]
Getting calls from the wrong kinds of clients? We've got a few tips to fix that. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies deserve [...]
Siri versus Alexa. Yelp versus Google My Business. Do all the connections matter much? We discuss. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Arnica Relief Lotion Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open, with classes beginning in November. The Yomassage therapist training is [...]
Bank or credit union? Is it typical to pay fees? We talk you through what to consider when choosing a place to keep your money. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest-quality products because our [...]
What does a long, healthy massage career look like for a small massage business owners? We tackle options in this Q&A episode. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage andPure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro Peppermint Pedango. I want to talk about feet. Your feet. Your client's [...]
Feel icky about offering discounts for holiday sales? Here are some tips to rethink your approach to seasonal gift certificate sales. Sponsored by: Acuity Scheduling & The Jojoba Company. Store-bought costume we spoke of Transcript: Sponsor Message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill [...]
A listener asks, "How do I get motivated and find content to make Facebook and Instagram stories?" Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open with classes beginning in November. The Yomassage therapist [...]
How far is too far when narrowing down a niche? And what steps should our listener take to make it happen? We cover all this and more! Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor Message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to [...]
A listener asks, "Are too many links in a blog post a bad thing?" Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor Message This episode is sponsored by Yomassage. Registration for the first Yomassage virtual training is now open, with classes beginning in November. The Yomassage therapist training is an [...]
Want to get ahead while in massage school, so you can start a business right away? We've got some tips! Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and [...]
Ruth has always worked solo but is thinking about hiring an assistant. She's wondering where to start and how to pay someone. Great question! Michael & Allissa discuss their thoughts on this episode. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro [...]
Business ownership is… tiring. Michael's got some ideas to keep you motivated and feeling good about what you do. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our [...]
A listener asks, How should a new therapist set prices? We discuss the ins and outs of pricing when you re just starting out. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro Peppermint Pedango. I want to talk about feet. Your feet. [...]
Everybody wants a piece of the small business owner, huh? Come to this fundraiser, donate to this charity. We've got some tips to balance generosity with smart business sense. Related: When Should I Do Chair Massage and Community Events for Free? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Dual relationships are tricky beasts. And with a landlord? Could get even trickier. In this inaugural Q&A episode we work through the facets of our listener's question. Submit your questions at: https://www.massagebusinessblueprint.com/talk Sponsored by Yomassage and Pure Pro Massage Products Peppermint Pedango Transcript: Sponsor message This episode is sponsored by Pure Pro Peppermint Pedango. I want to talk [...]
There is a lot of business advice out there and it can be overwhelming to try to soak it all in. How do we decide what advice to take and what to ignore? Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is [...]
Burnt out on absorbing new business-y info? Bored at work in general? It happens! We've got a few tips for shaking out of a rut and loving your business again. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using [...]
I'm Nobody! Who are you? Are you – Nobody – too? ~ Emily Dickinson Michael shares his thoughts on how our identity can be shaped by our business, for better and for worse. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is [...]
Thinking of giving advice to other massage therapists and business owners? Allissa and Michael share some tips and red flags for starting a consulting biz. Sponsored by: Acuity Scheduling & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because [...]
Allissa crowdsourced your best tips & tricks for making small improvements in your massage practice and we share them here! Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more [...]
Finding ways to differentiate your massage business can lead to more recognition in your community and more clients. In this episode we discuss "talk triggers" and how they can be used to get people talking about your business. Sponsored by: The Jojoba Company & Acuity. Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Dealing with accounting (and accountants!) can often take a back seat to more exciting business things. But keeping our books and taxes in order is pretty helpful to everything else we want to do in business. So how can we be effective and efficient when working with our accountant? Resources referenced: 3 Red Flags I [...]
Should she quit the chamber of commerce? Should she give it another year? Allissa and Michael talk through a decision related to networking. Sponsored by: The Jojoba Company & Massage Business Blueprint. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality [...]
We re half way through the year! And it s a good time assess your financial status. We ve got a few ideas to measure and update your financial progress in 2019. Sponsored by: The Jojoba Company & Yomassage. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be [...]
There is more than one reason to consider re-branding your massage business. It can feel overwhelming. We talk through what to think about and how to implement a re-brand. Sponsored by: The Jojoba Company & Yomassage. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be [...]
Dual relationships are complicated in the best of circumstances. We talk through the angles of clients becoming business connections and how to handle running into your clients at the gym. And more. Semi-related resources: Should I Massage My Friends and Family? Annie Lacroix, Brainy Boss Kelly Bowers, The Accidental Business Owner Sponsored by: Yomassage & The Jojoba Company. Transcript: [...]
Kim Padgitt and Julie Pesek of The TAX Advantage answer a whole pile of tax questions! What mileage counts as business mileage? How does it work to write off a portion of your living space for your business? What software should I be using to keep track of everything? All this and so much more, packed into one [...]
Allissa and Michael do a mid-year review of their 3 words for 2019. Check-in time! Learn more about our ongoing 3 words project here. Sponsored by: Yomassage & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Yomassage. Yomassage's mission is to make therapeutic touch accessible. To make this happen, they created a [...]
Continuing their annual-ish tradition, Allissa and Michael share their favorite podcasts for your summer listening! Psst- it s not all work stuff. Allissa Hidden Brain https://www.npr.org/podcasts/510308/hidden-brain Last Seen https://www.wbur.org/lastseen Therapy for Humans https://www.therapyforhumanspodcast.com/ The Elevation Project https://www.elevationfinancial.com/podcast Zig Zag https://zigzagpod.com/ Wow in the World https://www.npr.org/podcasts/510321/wow-in-the-world Stories podcast http://storiespodcast.com/ Michael The Dave Ramsey Show https://www.daveramsey.com/show So Money http://podcast.farnoosh.tv/ Brainy [...]
Sometimes we get in our own way when trying to set up tools in our business. Let's stop doing that. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients [...]
When a business is taking off fast, you've got to think about workload and boundaries! We answer this great member question about mindful growth in a new business. Sponsored by: Acuity & The Jojoba Company. (Take note of the special June 2019 offer with Jojoba! 20% off orders of $35 or more through June with this link!) Transcript: [...]
Since Michael has launched his new financial planning firm (Elevation Financial) we decided to have him answer YOUR money questions. We cover all sorts of topics including selling a massage business, raising funds for expansion, approaching finances with limited resources, starting a new business and more. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode [...]
We revisit the age-old question: how do I raise my prices? From the math to the psychology to the communication, we walk you through the details on how to continue to charge what you're worth and how to keep your practice growing and thriving. Sponsored by: Acuity & The Jojoba Company. Resources Deciding Prices for Your Massage Practice [...]
After lots of feedback from readers and attendees at the World Massage Festival, Michael and Allissa discuss her latest article in ABMP's Massage & Bodywork Magazine Read the full article here. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant [...]
We asked World Massage Festival attendees, What challenges are you facing in your massage business and gave rapid fire answers to help them achieve their goals! This episode is lovingly and exclusively sponsored by ABMP. Resources we mentioned: How Do I get New Massage Clients How to Make BNI Work as a Massage Therapist Transcript: Sponsor [...]
We're at the World Massage Festival! And we've gathered all sorts of advice for new massage and bodywork graduates, listen in to hear this helpful and heartening advice. This episode is lovingly and exclusively sponsored by ABMP. Transcript: Sponsor message This episode is sponsored by ABMP. ABMP goes above and beyond great liability insurance to [...]
Where's the line between being relatable and oversharing? Is it different for your marketing overall versus just your business and personal social media? We'll help you figure it out! Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest [...]
Getting your massage business found on Google has gotten easier than ever, thanks to Google My Business. With the right attention, this platform can help you connect with the right clients who are searching online. David Mihm from ThriveHive joins us for this expert interview episode and we walk through an overview of how to [...]
Running out of inspiration for your blog posts? We ve got ideas! Spoiler alert: you ll need to think about your niche. Related resources: E192: Blog Post Ideas for Massage Therapists 25 Blog Post Ideas for your Massage Business Website Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I [...]
Drowning in paper? Or is entirely paperless not working for you? We share the options, and our own preferences, for dealing with receipts and other paperwork in your massage business. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the [...]
Guest David Lobenstine returns to talk about using a sliding scale fee schedule in his massage practice. David is a massage therapist in Manhattan and an educator everywhere. His new online course Pour Don t Push just launched, check it out here. (affiliate link) You can hear David's first appearance on our podcast in episode 164, [...]
Do you struggle with setting goals in your massage business? Do big scary targets make you sweat? Do you ever think to yourself: "there's got to be a better way!" Well, you're in luck. There is. Sponsored by: Acuity & The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software [...]
We weigh the pros and cons of offering packages and share a brilliant tip from a Premium Member. Sponsored by: Acuity and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies [...]
We LOVE listener questions and are delighted to tackle "Is Massage a Good Part Time Career" in this episode. Spoiler Alert: yes. Sponsored by: Acuity and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more [...]
Katherine Parker of Yomassage visits the podcast to talk about effective use of Facebook Ads for massage therapists. See ABMP's Yomassage feature here. See Katherine's companion blog post with video here. Sponsored by Yomassage . Find a Yomassage Therapist Training near you and be a part of the next big thing. Use the code BLUEPRINT for $50 [...]
A member of our community recently asked us about using a personal phone for a massage business. As you might expected, we have opinions about this. Resources referenced in this episode: Google Voice Sideline Google Voice vs Sideline (comparison) Line2 Grasshopper Jive RingCentral Zoom Sponsored by: The Jojoba Company and Acuity. Transcript: Sponsor message This [...]
Guest Julie Marciniak shares the path her own career has taken as a massage therapist and educator and how great palpation skills and anatomical knowledge can translate into excellent marketing for your massage practice. (Don t forget to check out her blog here for inspiration.) Sponsored by the Center for Barefoot Massage Transcript: Sponsor message This [...]
Is your website secure? Maybe you need an SSL certificate. Let's talk about why. Sponsored by: Acuity and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can quickly view [...]
Unexpected downtime is a blessing and a curse. We chat about how to use your time effectively so you feel good about it at the end of a day. Sponsored by: The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest [...]
Learning curves are annoying and tech glitches are everywhere. How do you make it through when annoying little obstacles pop up in your marketing efforts? We talk you through the pain. Sponsored by: The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using [...]
Should your massage practice website be accessible to people with disabilities? Spoiler alert: yes. Sponsored by: The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies deserve [...]
Want to know the one indicator of a successful massage business and the one secret for success? Listen in! Sponsored by The Jojoba Company & Acuity Resources: How to get new massage clients Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your [...]
Allissa shares a new idea for customizing your email reminders and asks for your ideas to take it further. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can [...]
Allissa & Michael talk with attendees of the Massage Business Blueprint Mastermind Summit about their epiphanies and takeaways from the event! Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag; [...]
We follow up with Allissa's marketing plan efforts and she how she failed, succeeded, and why! Catch up here with E186: That Time Allissa Needed a Marketing Plan Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by ABMP. ABMP goes above and beyond great liability insurance to make it easier for you [...]
Well, of all the unanswerable questions in all the world, you had to ask this one? You did, and we love it. Michael and Allissa talk through the factors that define success and how to parse through what matters to you. Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Cancelling a day of clients is so hard. Allissa and Michael discuss how and when you need to cancel clients for your own health reasons. Resources: How to handle your schedule when you are sick How long are you contagious? WebMD, HealthLine, MedicineNet Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by [...]
There's a limit to some kinds of retirement accounts…but what if you want to save even more? Michael walks us through the options for maximum retirement potential. Sponsored by The Jojoba Company & ABMP Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest [...]
Michael and Allissa share their annual 3 Words tradition to start off 2019 right. Sponsored by The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our own bodies deserve it. I've [...]
What's the best time to advertise gift certificates sales? What do I do if a colleague steals my website copy? Allissa and Michael answer these questions and more in this Lightning Round Episode! Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your [...]
Ever feel like your decision-making is digging you into a hole? Deeper and deeper and deeper… In this episode Michael and Allissa discuss recognizing and stopping the sunk-cost pattern and making better choices in your business (and life). Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of [...]
What is your exit plan? Can you envision a day when you want to step away from your massage practice? Or perhaps you are moving and looking for a better option than just shutting down your business. Is selling a viable option? Go deep into the intricacies of selling your massage practice with expert business [...]
No, you don't have to complete a vision board and overhaul your whole business. In this episode Allissa gives 3 easy ideas to get you thinking about a successful 2019. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using [...]
What happens when a potential client googles your name or your business name? Does it matter? Michael and Allissa talk through the aspects of a Virtual First Impression. Sponsored by The Jojoba Company & Acuity Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to [...]
Allissa shares a TON of ways to generate blog posts for your massage practice website. This will get you ready to finally start that blog you promised yourself you'd start next year. You're welcome! Sponsored by Center for Barefoot Massage and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by the Center for [...]
There are lots of moving parts in a massage business, and that becomes more apparent when you think about moving to another city. We think through the steps of closing and re-opening in a new area. Sponsored by The Jojoba Company & The Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by The Jojoba Company. [...]
Crystal Williams joins the podcast to talk us through her structured process for effective (and less stressful) networking. Crystal is a massage therapist with a busy practice in Minneapolis, Minnesota specializing in therapeutic massage for shoulder issues including rotator cuff tears, impingement, bursitis and frozen shoulder. Crystal believes that each of us have a unique purpose [...]
Think you need to be a vivacious social butterfly to be a great massage business owner? Nopey nope nope! We share a few great thoughts on introverts as massage therapists and marketers. Resource we mention: Author Susan Cain Sponsored by The Jojoba Company & The Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by the [...]
Ruth Werner and Whitney Lowe join the podcast to tell us how they conquer productivity issues and obstacles in their work. Ruth Werner is an author, educator, and artist. She writes a regular column in Massage & Bodywork Magazine, is working on the 7th edition of A Massage Therapist s Guide to Pathology, and just launched [...]
Sure, you run a massage business. But…why? Being clear on your mission, about what your business does for others as well as what it does for you, can make decisions so much easier. Sponsored by The Jojoba Company & The Center for Barefoot Massage Halloween costumes as promised: Transcript: Sponsor message This episode is sponsored by [...]
Have you noticed your numbers falling? Or maybe you just need a solid kick in the pants to actively recruit new clients? Marketing plans to the rescue! Here's a quick primer on what a marketing plan is and how it can help you (with an example from Allissa's practice!) Sponsored by The Jojoba Company & [...]
Most discussions we see about Liability insurance focus on the annual price. But that is the WORST metric for choosing insurance. It's time to learn the difference between Occurrence and Claims-Made policies, darn it. I promise, you'll thank us later. Resources: Choosing Liability Insurance for your Massage Business E68: Common Questions About Massage Liability Insurance [...]
What's the difference between all the money people? And which do you need? We lay out the details. Resources we used here and here. Sponsored by: Acuity and GiftUp! Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is your online assistant working 24/7 to fill your schedule. [...]
Sara Kotila returns to tell us about her system for selling retail (and training her staff to sell, too) but keeping it real and authentic and not at all smarmy. You can learn more about Sara at her website kneadtorunmassage.com. This episode is sponsored exclusively by PurePro, featuring their product packs for resale. Learn more [...]
You responded with tips and scripts about Allissa's networking experience and how to improve and handle awkward networking situations. Stuff we mentioned: Our networking audio course Last Seen podcast So Money podcast Bizchix podcast Sponsored by: Acuity and GiftUp! Transcript: Sponsor message This episode is sponsored by Acuity, our 2018 software of choice. Acuity scheduling is [...]
Worried your boss will be sad if you quit? Tired of coming in because your client always has a spasm on your day off? Let's talk about what you do and don't owe the people around you. Resource we mention: usa.gov/register-to-vote Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP [...]
Allissa went to a networking event and has a story to tell. Sponsored by: Gift Up! and The Jojoba Company. Resources we mention: Babies as compared to burritos & Allissa's new grandson. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP allows you to sell your own digital gift cards and gift certificates on your website with [...]
We think the title says it all here. Enjoy! Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP allows you to sell your own digital gift cards and gift certificates on your website with no setup fee and no monthly fee. Built with massage therapists in mind, giftUP is [...]
We hosted our own massage stock photo shoot and learned so much! Here are our suggestions and tips for your own photographic extravaganza! Sponsored by: Gift Up! and The Jojoba Company. Here is the terrible image of the top on my nose. You are welcome. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I [...]
Got another massage therapist stealing your ideas and harshing your mellow? Here's how to deal. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our own bodies deserve [...]
We. Love. Massage students! So much potential and excitement for massage! We had a great time talking to students at the World Massage Festival and were inspired to share our favorite tips for budding MTs. This episode is exclusively sponsored by ABMP. Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage [...]
Michael and Allissa spent a few days giving business consultations to attendees at the World Massage Festival. Here are the most common questions and how we answered! This episode is exclusively sponsored by ABMP. Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and [...]
Stop making stuff harder for yourself. Just stop. Michael and Allissa share their favorite tips for efficiency with techy tasks. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by giftUP. giftUP allows you to sell your own digital gift cards and gift certificates on your website with no setup fee and [...]
Michael and Allissa answer a brilliant reader question from a massage therapist just starting out. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products because our clients deserve it, and our own bodies deserve [...]
Allissa tackles a reader question about keeping the work interesting for frequent and long term clients. Sponsored by: Gift Up! and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because our clients deserve it, and our [...]
Allissa talks to Tracy Walton about her path in massage and the versatility and application of oncology massage therapy training and what's in it for the massage therapist, too. Spoiler alert: it's not just about oncology. You can learn more about Tracy Walton and her courses at tracywalton.com. This episode is sponsored by PurePro Massage [...]
We are increasingly dependent on technology to operate our businesses and our lives. While this can be a positive thing, it can also increase the risk that our personal information will be compromised. If you would like to tighten up your online security and protect your personal information, this is the episode for you. Sponsored [...]
Overpowering fabric softener? Door slammer? Pen-stealer? We talk about how to be a good officemate and how to help an office full of practitioners run with minimal conflict. Sponsored by: Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up [...]
Michael and Allissa discuss the downsides of the IC arrangement and rant a little. Resources IRS info MA court case Kid living his best life Sponsored by The Jojoba Company. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products, because [...]
We asked our community of massage therapists to share with us the worst business advice advice they've ever received. And boy did they deliver! Sponsored by: Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to [...]
It's summertime! Get your podcast listening on with our current favorites! Michael's picks: Dave Ramsey Planet Money Allissa's picks: How s the pressure? Still Processing ADHD Rewired The West Wing Weekly My Dad Wrote a Porno Babysitters Club Club This episode sponsored by Artichoke The Jojoba Company Transcript: Sponsor message This episode is sponsored by [...]
Allissa rants about practitioners and credibility. And online reputations that are a hot mess. Resources: Wix, Weebly, & WordPress: Options for Your Massage Business Website Massage Online Scheduling Systems: A Comparison and Review Mentioned: This great kid's book about Jim Henson Sponsored by The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Guest David Lobenstine joins Allissa to talk about his path in massage and how to get present (and maybe even stay present) in a massage. Also, we breathe. It's pretty great. Learn more about David at www.bodybrainbreath.com. This episode is sponsored by Pure Pro Massage Products. Transcript: Sponsor message This episode is sponsored by Pure Pro massage [...]
General Data Protection Regulation (GDPR) is here! Run for the hills! Not quite. While GDPR is causing a few headaches for businesses, it also has some upsides. So what do massage therapists need to know? Resources referenced in this episode: How to write a GDPR privacy notice with documentation template example GDPR Privacy Policy [...]
We've been talking about podcasting and niching in the past (at different times) and how powerful these approaches can be toward differentiating your practice. But how about together? Mind blown! We're going to share three examples of massage therapists who are niching and podcasting and how it's benefiting their practices. Massage therapists showcased in this [...]
Financial jargon can be frustrating and can make you feel dumb when you're talking with your accountant or CPA. Let's go over some basic business finance terms and what they mean. Want even more? Check out this list and this list. Sponsored by: The Jojoba Company and 99designs. Transcript: Sponsor message This episode is sponsored [...]
Spring cleaning for your Facebook account? Yes, please! Resource: How to adjust privacy setting for old Facebook posts. Sponsored by Artichoke and The Jojoba Company. Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to 10 people. Whether you're looking for [...]
The one in which we share all (well maybe not all) of the embarrassing ways we've screwed up running this business over the past 3 years. You're welcome! Sponsored by: The Jojoba Company and Artichoke. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be [...]
Oh hey! Is it time to spiff up that tired old logo that your friend's cousin made for you in 2002? Or the one you put together with clip art back in your massage school business class? Michael and Allissa share some tips on creating a logo that doesn't suck. Resources we mention: What Makes [...]
Diana Thompson joins the podcast to talk about her career, working with clients and pain, and how massage therapists can bring massage therapy into integrative healthcare. Resources mentioned: Massage Therapy Foundation Research tools & meta-analysis This episode is sponsored by: Hands Heal Electronic Health Records System Transcript: Sponsor message This episode is sponsored by Hands [...]
Referrals can be tricky. What if we refer a client to a trusted practitioner and their experience is awful? Are we liable? We discuss the ins and outs of referring and how to handle a resulting awkward situation. This episode is sponsored by: Artichoke The Jojoba Company Transcript: Sponsor message This episode is sponsored by [...]
Taglines, service descriptions, all the marketing ‘stuff' that comes along with promoting a massage business. So. Many. Decisions. In this episode, we talk about how choosing a niche makes these decisions a breeze! This episode is sponsored by: The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe [...]
Business entity considerations come up a lot in our community of massage therapists and many are wondering of they should operate the business as an LLC rather than sole proprietorship. We dig deep into this question with Jeff Heinzmann, a seasoned business attorney. Jeff shares insights on that advantages and protections offered by an LLC, [...]
The very idea of choosing a specialty terrifies and causes instant defiance in many (most?) business owners. And yet, it can be THE key to building a full, successful massage business. We take you through the 3 approaches to choosing a niche. Resources mentioned: Putting Your Foot Down to Nail Your Niche How Niche Marketing [...]
What to do when clients don't give feedback or when they give it to people other than you? We discuss and give a few ideas. This episode is sponsored by: Center for Barefoot Massage The Jojoba Company Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage [...]
Adrienne Asta joins Allissa to talk about what it takes to be a massage instructor and how to get started on that path. The business of massage education is accelerating at lightning speed. The need for qualified massage educators is greater than ever. Typically, accreditation standards have a requirement for years of practice but the [...]
What's bugging you? Think about that for a minute. Now get over it. In this episode, Allissa talks about the absurd stuff that she used to care about and why she stopped. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for [...]
Setting goals, even arbitrary ones, can be a useful tool to build motivation in your massage business. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage offers Ashiatsu continuing education classes across the country. [...]
Selling gift certificates online and in person can be a great way to recruit new clients and make gift-giving convenient for your current clients. Navigating the state and legal requirements for gift certificate sales can be tricky. Allissa lays out some not-legal-advice tips and gives a handful of resources to consult. This episode is sponsored [...]
Founders of the Barefoot Center for Massage, Jeni Spring and Mary Claire Fredette, join Allissa to talk about the evolution of their careers and how to get the most out of Continuing Education. This episode is sponsored by the Barefoot Center for Massage, go here to enter to win a free day of class and [...]
Michael gets a little obsessed with podcasting in this, er podcast episode. We lay out everything you need to know to start a successful podcast for your massage business, including why you might want to do it in the first place. This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Resources referenced [...]
Comments? No comment? How do I deal with the trolls and the haters? We discuss the conundrum of comments on your massage business blog. Rianne's podcast & her website. Allissa's convection oven This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by Mother Earth pillows. Mother [...]
Stacey Schultz join us to talk about providing massage in various skilled nursing facilities and what makes that different from hospital settings. Stacey runs a massage practice in Rochester, MN with advanced training in Manual Lymph Drainage, Oncology massage, hospital/medical massage and care-giving at the end of life as well as Rosen Method Bodywork. You [...]
What's a better way to start up a massage practice: fixed/flat rent or paying an hourly rental? We examine the options and the factors to consider. This episode is sponsored by: Center for Barefoot Massage Mother Earth Pillows Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot [...]
Facebook is constantly evolving and the newest updates may change your marketing techniques. Michael walks us through the madness. This episode is sponsored by: Center for Barefoot Massage Mother Earth Pillows Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes [...]
Ahhh… pricing. Always a dicey topic. We discuss the factors to consider, especially for newer therapists. Come along! Check out Deciding Prices for Your Massage Practice, too. This episode is sponsored by: Artichoke ABMP Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team [...]
Feel like your hands-on skills are just ‘okay' right now? Or lacking a little confidence? Take heart, you can still be really successful. This episode is sponsored by: Artichoke ABMP Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to 10 [...]
Business decision are often fraught with emotion, here are some questions to ask yourself, to help you make solid decisions (and still sleep at night). This episode sponsored by: ABMP SOAPVault Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes [...]
Barry Hatfield joins Allissa to talk about where his massage practice is going and how he came to make his website a valuable, personable tool for recruiting new clients. Barry is a massage therapist and business owner in Hudson, Ohio. You can learn more about him and find all his blog posts here. This episode [...]
Moving from employment to self- employment can be jarring, and being in charge of our own schedules can be a curse as well as a blessing. Here's tip to help you navigate the self-discipline required to make it work. This episode is sponsored by: SOAP Vault ABMP Transcript: Sponsor message This episode is sponsored by SOAP [...]
What do we do with the bunches of short questions we get that can't fill a whole episode? Lightning round! This episode is sponsored by: SOAP Vault ABMP Transcript: Sponsor message This episode is sponsored by SOAP Vault. Managing your practice can be time consuming. SOAP Vault truly helps you complete your SOAP notes in [...]
Michael and Allissa share their annual 3 Words tradition to start off the new year. This episode is sponsored by: ABMP Artichoke Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes above and beyond great liability insurance to make it easier for [...]
Guest Crystal Williams joins us to talk about how she encourages her multi-practitioner team to be referral sources for each other so each therapist can have a long, happy career doing the work they most enjoy. Crystal is a massage therapist and corrective exercise specialist. She graduated from Minnesota School of Business with a Diploma [...]
Michael shares his favorite tips for improving your email communications so you look like a business superstar. Also, Allissa makes an error: Dirty Dancing was filmed in the Catskills. Not the Adirondacks. This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. [...]
In Episode 66: How to Always Have Content for Your Social Media, Allissa laid out a plan to post to her massage practice's social media every day. In this episode, she tells us how it went and shares some ideas for the coming year. Here's the book Allissa used for 2017. This episode is sponsored by: [...]
Guest Marcy Basil joins us to talk about her career path in massage and to give some tips for working with larger massage clients. Marcy is a massage therapist and educator in Houston, Texas. You can learn more about her here. This episode is sponsored by PurePro Massage Products Peppermint Pedango foot cream. Gently calm [...]
A reader asked, "What are some techniques and or verbiage to use to help someone to let go and relax, besides telling them to relax all the time?" We answered! Massage and Bodywork Magazine article here This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba [...]
Annie LaCroix tells us all about her career in massage and talks us through her favorite tips to help students get the most of of massage school. (Pssst- turns out these tips are great even if you're well out of school.) Things we talked about: A Little Life, by Hanya Yanagihara Special thanks to our [...]
When you're a business owner, taking a vacation is a double whammy of actual vacation expenses AND loss of pay. Here's a quick tip to help plan ahead and make an actual vacation happen. See our related post How to Give Yourself Vacation Pay. This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor [...]
A great bio will accurately express your work, capture the interest of your ideal client, make you sound awesome. And it's really not that hard to do! More on Writing a Bio to Use in Your Massage Business This episode is sponsored by: The Jojoba Company Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by the [...]
Affectionately subtitled, "How to get out of your own way," Allissa gives a few tips for calming the nerves and just. doing. massage. This episode is sponsored by: ABMP The Jojoba Company
This candid, heartfelt interview with Lauren Cates will leave you well, it ll leave you slightly changed. For reals. We cover what brought Lauren to massage, their expansive career so far, and end with some very important, tangible guidance for those seeking more oncology massage clients. Lauren Cates, CMT, S4OM is the Executive Director of Healwell and [...]
Many of us get stuck in the beginning phases of just learning about business and marketing practices. In this episode, Allissa gives 4 reality slaps andgt; gentle tips, for getting to the doing phase. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage Transcript: MR Hey, everyone. Welcome to the Massage Business Blueprint [...]
Andrea Lipomi joins us for a deep dive into how her career evolved and how learning the ins and outs of hospitality helped her craft a successful business. Andrea is a massage therapist, esthetician, nail tech and educator from Las Vegas, Nevada. She runs the show at Feetish Spa Parlor and Confident Massage, and would love to be [...]
A reader asked, "How do I stay disciplined organized to work on my biz when I have no clients scheduled (and live near a beautiful beach)? So we shared our favorite tips and a no-BS reality check. Resources: A bunch of our productivity posts! This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Allissa shares some low-stress ways to celebrate the holidays in your massage business. Or not. Resources: Episode 9: How Do I Stop Selling My Soul With Holiday Discounts? Sponsors: GiftUp! Jojoba
In honor of Allissa paying off her massage school debt (YIPEEEEE!!!) we unpack the ins and outs of the debt snowball and how it works. Resources referenced: Allissa's Happy Dance How the Debt Snowball Method Works (from Dave Ramsey) Undebt.it A bunch of our money posts Sponsors: Jojoba GiftUp! Transcript: Michael Reynolds Hey, everyone. Welcome [...]
Guest Jen Studebaker joins us to talk about her recent Open House event: what she did, what went well and what she would change for the next one! This episode is sponsored by: The Jojoba Company GiftUp!
We've seen a lot of discussion over the years about the ebbs and flows of cash flow in your massage business. It's a reality that almost all of us face at one time or another. So what do we do when cash flow sucks and stress is high? This episode is sponsored by: GiftUp! The [...]
How do caregivers like us keep it together, and keep doing our job, when everything seems so tough? Resources we mention: How to Stay Sane on Facebook and Run Your Massage Business at the Same Time Therapists Spill: 14 Ways to Get Through Tough Times Still Processing Podcast Can We Just, Like, Get Over the [...]
How we talk about bodies sets the stage for how a client feels on the table and off. Therapist and educator Jenn Durkin joins us for a chat about how to not accidentally tell someone they are broken and at fault for their own pain. (And how to choose words that empower our clients!) Jenn [...]
What better time than episode 115 to finally introduce ourselves properly? Here are the resources we mention! Rob Hatch Laurie Ruettimann Chris Brogan Chris Penn Investopedia Dave Ramsey This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
One of our members is thinking of going back to school to get a business degree. Will this help her run a better massage practice? This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Landlords, neighbors, colleagues, oh my! Initiating a potential dispute is tough, but you need to speak up for yourself! Here are some tips on dealing with people relating to your massage business. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
There are a variety of reasons we may not ‘connect' with a client. Here's how to handle the sticky situations so the client gets the best care and you can breathe a sigh of relief. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage
Guest Andrea Lipomi joins us to talk about options for expanding your services, career, and profitability! Andrea is a massage therapist, esthetician, nail tech and educator from Las Vegas, Nevada. She runs the show at Feetish Spa Parlor and Confident Massage, and would love to be friends with you on Facebook.
We follow up with Ariana LaCour to find out how her Groupon campaign from earlier this year turned out. Spoiler alert: There were ups, there were downs. Need to catch up? You can listen to Episode 84: Using Groupon to Market Your Massage Practice right here.
Our friend/mentor/co-teacher Greg Hurd FINALLY makes an appearance on the podcast! Greg and Allissa discuss the career-longevity of massage therapists. The truth, the myths, and ideas for keeping your career long and healthy. Resources we mentioned: David Lobenstein's Pour, Don't Push techniques Michael Young's Repetitive Use Injury Therapy Center for Barefoot Massage Tracy Walton Massage [...]
Our special guest Tracy Bradley walks us through the pros, cons and techniques of adding simple spa treatments to your massage services, even in a dry room. You can learn more about the products Tracy uses here.
We all go through personal stuff. We discuss how to manage personal issues while also trying to run your massage business.
Michael and Allissa expand on their answer to the often-asked question, "How do I get new massage clients?" Blog post: How Do I get new Massage Clients? Audio course: Business Networking Jumpstart for Massage Therapists Webcast: Essential Steps to Market a New Massage Practice
Giving and receiving references for massage jobs can be awkward and tricky. We'll discuss some tips for making it… less awkward.
We do a mid-year check-in to see how well (or not) we are doing at following our three words for 2017. How are you doing?
It's not too often that most of us find ourselves with extra money just laying around but in event that you overestimated your taxes or receive some unexpected revenue, what should you do with it?
We've hit 100 episodes! We are celebrating by bringing a couple of our listeners on the air to pick our brains about challenges in their massage practices. Free form, casual and insightful. Don't miss this one.
Little details matter. We'll discuss some of the little (but important) ways you can make yourself easy to work with as a massage therapist.
Too much noise can ruin a massage. Here's how to minimize it in your massage office. Resources: http://www.greengluecompany.com/ http://www.soundproofingcompany.com/soundproofing101/
Sometimes change can be good. But it can be terrifying. What happens when you know you need to restructure your massage business but you're scared to do it?
Sure, we provide a lot of hands-on benefits but what are some of the other customer-service oriented things that increase our value to clients?
Inertia sometimes keeps us locked into working with service providers who are not exactly providing great service for our massage practices. Allissa shares an experience that helped her make the move away from her accountant and what you may want to look for, as well.
Allissa shares her insights and experiences from working with massage clients on the spectrum. Resources Please note, I choose to say Autistic people over people with autism because in my experience and reading, that is the term Autistics prefer. See here and here. Tina Allen, Touch Therapy for Liddle Kidz with Autism NeuroTribes, Steve Silberman [...]
In this episode, we unpack some actionable changes you can focus on to improve your rankings in Google and get your massage business more visible on the web.
As massage therapists, we're often asked to donate time or gift certificates to fundraising event. How do we decide what's in alignment with our values and how do we handle the business relationship gracefully?
This is an amazing episode in which we discuss video marketing for massage practice with our resident video expert, Jeni Spring! If you would like to learn more about using video in your massage practice, this is for you. You can see Jeni's videos in her Instagram feed and Facebook page.
What's the best way to roll out a new massage technique after going through continuing education? Spoiler alert: Allissa says to "make a big stink about it!"
There are a lot of options for continuing education in massage. How do you choose and how do you make sure you're getting value?
It's not necessarily fun to think about but it's important to know how to stay safe when working in your massage office. We'll discuss safety and security and how to stay vigilant as you work. Resources referenced in this episode: REACT Mobile Sidekick Revolar Kitestring SimpliSafe
If you could start your massage business all over again, what would you do differently? We asked our community this very question.
There is a lot of controversy around Groupon and massage marketing. Some say it's a waste of time and is not cost effective. Others have had success. What's the bottom line? In this episode, we talk with Ariana LaCour, a massage therapist with a practice in Las Vegas, about the success she's had with Groupon. [...]
In a practice with multiple therapists, how do we coordinate social media communication among all the team members? We'll build on our last episode and discuss some ways to make it all work.
Some massage therapists have team members working for them, whether it be employees or independent contractors. So how do we help them market themselves?
Having an emergency fund in your massage practice can seriously lower your stress level and help smooth over those "eek!" moments when unexpected expenses pop up. However, it can sometimes be difficult to get your emergency account funded. We'll cover some creative ways to get there. Resources We Mentioned Budget Tips for Massage Therapists How [...]
Twitter has some unique applications for massage therapists to connect with their local communities. Can it be used effectively as a marketing tool? Turns out, the answer is YES. Also known as: "The one in which Allissa publicly disagrees with a guy who suggested that massage therapists use Twitter in a questionable way for massage [...]
As massage therapists, we are often tempted to create discounts for certain groups of people, such as runners or pregnant women. These discounts can sometimes feel discriminatory and can even be emotionally charged at times. It's difficult to know where the line is and how to do it.
Every year, Allissa and I choose our "three words" for the upcoming year. We'll share our words and what they mean along with instructions for you to do the exercise, too. Read more about Michael's 2017 words here, and Allissa'a 2017 words here. And catch our mid-year check-in here.
The one in which we talk about the similarities between raising a toddler and raising a massage business.
Life insurance is one of those things we often don't think about as massage therapists. But how important is it? Resources referenced: This Is What Happens to Your Debts After You Die
As massage therapists, we often deal with clients who are late all the time. How do we handle this?
Thinking of partnering up with someone in your massage business? There are pros and cons as well as as best practices.
Finding the right people to work with is super important as a massage therapist. So how do you interview to make sure you are on the right track?
Do you use LinkedIn as a massage therapist? Many do not but there is an opportunity to stand out as a massage therapist by tuning your LinkedIn profile to get more clients. We'll discuss a way to focus your profile that you may not have considered before.
Chances are there are other massage therapists in your area. How do you view them? As competition or colleagues?
Massage liability insurance is often misunderstood. We get questions about it all the time. So we sat down with Les Sweeney from ABMP to talk it over.
We've talked about email marketing in some previous webcasts (available in the content library). There's a lot you can do with email to market and grow your massage practice. If you're ready to take it to the next level, you may be ready to try A/B testing and/or segmenting your emails.
Are you finding it exhausting to keep up with social media as massage therapist? Let's talk about one simple trick that can help you maintain a business presence on social media without breaking a sweat. Page A Day Calendars Desk Calendars Amazon
Remember all that stuff you were taught in massage school about keeping client contact at all times and doing all those things to maintain an atmosphere of zen and consistency? Yeah, about that… Episode 4 reference: How to Ask About Pressure in the Middle of a Massage
We see all types of massage clients with different views, opinions and values. Sometimes they may say something that we don't agree with and don't think is right (like a racist remark). How do you deal with this? NPR just published a great piece about this topic:Hear Something, Say Something: Navigating The World Of Racial [...]
Clients will often give us positive feedback during or after a massage. How do you typically respond without feeling awkward?
Can Pinterest help your massage business? What about other social networks? Do you worry that you're missing out if you're not there? Eek! Resources referenced in this episode: The Top Social Media Sites That Matter to Marketers
Everyone likes saving money. In this episode, Allissa uncovers some creative ways to stretch your dollars a little further in your massage practice.
Online reviews can have a significant impact on how prospective massage clients find you. Learn how to build reviews into your business model so you attract more.
We received a lengthy set of questions from one of our listeners that had so much great material for discussion that we decided (with her permission) to dig into it in this episode. It's all about the details and logistics of hiring employees for a growing practice. This one is on the longer side but [...]
While not everyone is interested in putting on workshops and wellness events, informal teaching can be a great way to expand your massage practice and serve new clients. We discuss some ideas in this episode.
Differentiating your practice can be tough if you work in an area with a lot of other massage therapists. We discuss some ways that you can stand out from the crowd.
Allissa rants about online scheduling for massage therapists and sets the record straight about the myths surrounding it. We bust some of the most common myths like: I can't screen my clients with online scheduling! I'll lose control over my schedule! What if the interwebs break???
When clients ask you about your competitors and massage chains, what do you say? Do you say nice things about them or stay neutral?
When it's time to expand your massage practice and bring on team members, it can be stressful to decide what model works best for you. Do you hire W-2 employees? 1099 contractors? Stick with renting rooms out? We'll cover the pros and cons of all the options.
It's our one-year anniversary at Massage Business Blueprint! We are ever so grateful for our amazing community of massage therapists and we are celebrating by sharing some of the best tips and advice we gathered from our listeners and members. There is a TON of really great advice and inspiration here.
Getting referrals from colleagues is a great thing! But how do we make sure we thank them properly while staying HIPAA compliant?
We've had a lot of questions lately in the Premium member community about SEO – Search Engine Optimization. Questions like "how can I get my website to rank higher in Google searches". In this deep dive episode, we will go over a series of tips and tactics that you can use to help your massage [...]
Membership programs are common among big franchises but not many independent massage therapists are doing it. However, a membership program for your clients can have some great benefits. Is it right for your practice? We're joined in this episode by Sara Kotila (one of our Premium members) who owns Sk Massage and Bodywork in New [...]
Niche massage marketing can be an effective way to grow your practice. But what if you're having a hard time finding partners to help you break into a community? Don't miss the precursor to this episode, How Niche Marketing Can Grow Your Massage Practice here.
Whether it's due to injury or other reasons, we sometimes want to transition away from a particular modality or massage technique. But how do we communicate this to our clients? We mention Massage Sloth in this episode, here's the link!
We've talked about separating your personal and business accounts in your massage practice before and like many things, there is not always a one size fits all. But what are the best practices? In this episode, we discuss this issue and Michael and Allissa argue a bit over a future topic.
We often get paid in cash by our massage clients. Does this count as taxable income? How do we report it? Listen in as we discuss the ethics and issues of reporting all forms of income.
Owning a massage business is hard work. It takes long hours, perseverance and sometimes a little bit of crazy. And sometimes it can be difficult for loved ones to understand how to be supportive. Join us as we talk to Kelly Bowers, author of "Explain Yourself: The Nitty Gritty Guide to Relationship Communication." We'll discuss [...]
Worrying about taxes is the last thing most of want to deal with in our massage practices. But we also like to save money, right? Channel your inner spreadsheet nerd in this episode as we talk to Kelly Bowers, author of "Can I Deduct That?: 100 Things You Can (Or Maybe Can't) Take as Business [...]
Does it sometimes feel like everyone is making more money than you are? Do you find yourself wondering how to set up your massage practice for maximum revenue but you just feel stuck? Join us as we talk with Rhonda Henry, author of "How Much Can I Earn As A Massage Therapist?: The Practical Massage [...]
Warning: this is a long, deep and explicit episode dealing with the unfortunate realities of sexual harassment in the massage therapy profession. It's an issue that so many massage therapists have had to deal with and continue to deal with. We get very real and very specific in this discussion and Allissa lays out a [...]
Does the thought of negotiating a lease for your massage practice make you all sweaty and nervous? Or maybe you just don't know what you don't know? This episode is for you. If you're looking for space to practice massage, there are a lot of details you need to think about so you don't end [...]
This episode continues our theme of unpacking business terms with plain English explanations. In this episode, we explain common marketing terms that massage therapists need to know.
Do you ever feel like a deer in the headlights when you hear certain business terms? Do business acronyms strike fear in your heart (or at least cause minor irritation)? If so, this is the episode for you. Allissa and Michael unpack some common business terms and jargon that massage therapists need to know.
A lot of us in the massage community are introverts. We love people but stuff like networking and selling and public speaking don't exactly fall within our comfort zones. So can you be an introvert and still market your massage business well?
If you've been practicing massage for a while, you've likely gotten into a routine (which is not necessarily bad). But is it time to take it to the next level? How do you continue to grow and market your massage business?
Massage therapy can be a competitive profession. Clients have a lot of choices and your goal is to help them find you instead of the other massage therapists in your area, right? Wouldn't it be nice if you had no competition? Would you like to charge more and work less while keeping a full book [...]
Who doesn't like to save money? As you know, there are a lot of things you can deduct on your taxes in your massage practice. But what are you missing? Is there anything else you can do to maximize your tax savings? Listen in as we discuss three tax deductions that many massage therapists forget [...]
Do you ever wonder how to set up a waiting list system for your massage practice? Listen in as we discuss the logistics of how to make it work.
Have you ever considered bartering with other service providers? Does it ever work out or is it more trouble than it's worth? Find out as we discuss the ins and outs of bartering and how to make it work for your massage practice. You'll find the IRS rules for reporting bartering here. Websites for structured [...]
As partners with other healthcare providers, we have a responsibility to protect our clients' safety and health. Sometimes we need to be aware of health issues that our clients are being treated for so we don't do harm to them during a treatment. Should we seek doctors' notes when working on high-risk areas and does [...]
Sometimes we need to take some time off. Whether it's maternity leave, caring for a family member or just an extended break, it can be stressful to figure out how to take care of your clients while ensuring that you protect your massage practice so it's there for you when you return. In this episode, [...]
Many of of know how important glute massage can be (and how good it can feel!) but it's not always easy to talk about or suggest. How do we bring it up without sounding awkward? Listen in as we discuss this topic with Ian Harvey (the Massage Sloth). Check out some more tips on gluteal [...]
Working in a hospital as a massage therapist is a different world. It's not for everybody but for those who find it rewarding, it can be some of the most significant work of our careers. But how do you get started? Who do you talk to? How do you get paid? And how do you [...]
Do you ever feel like you're drowning in paper? From receipts to documents to post-it notes, we sometimes let the clutter of paper interrupt our energy. Luckily there are tools out there to help us manage paper and reduce the space it takes up. Join is as we discuss some of our favorite tools to [...]
Mobile massage has a lot of advantages. Low overhead, good money and variety in your work. But how do you get started and what are the pros and cons? Listen in as we discuss the details of running a mobile massage practice with special guest, Ariana La Cour from Now & Zen Massage.
A new year is often a good time to set goals for your massage practice. But we sometimes struggle to set realistic goals and then stick to them. That's why we love the "3 words" exercise. Listen in to learn how it works and how it can help you reach your goals this coming year.
2016 is right around the corner. Are your finances in order? In this episode, we discuss a few things to focus on to make sure you are organized and ready to start the new year.
Many massage therapists are using online scheduling to make things easier for clients and save time. But what are the best practices to consider when using online scheduling? Do I have to schedule everything online or can I still take calls? What about blocking my time in a way that doesn't burn me out? And [...]
Whether you're starting a new practice or taking your current practice to the next level, it can really help to get objective feedback on how you present yourself and your business. Are there customer service issues you need to address? Are there ways you can improve the client experience? Are there obstacles in the way [...]
Sharing space with other massage therapists has its advantages. However, if you don't think through all the details and "what if" scenarios that can occur, you may encounter conflict. In this episode, we discuss some ways to create a more harmonious environment with your fellows massage therapists.
Most massage therapists want to be seen as providers of health and wellness. However, in our profession we sometimes encounter prospective clients who are seeking sexual services and may not understand that this is not what we provide. How do we present ourselves online in a way that discourages these individuals? Let's find out in [...]
Our guest today is Annie LaCroix, owner and head instructor at Columbia River Institute of Massage Therapy. Our conversation starts with her statement: "The first 1-2 years of my business I was the worst human I could have ever been." We talk about overcoming the "fights" that we invent, how to treat clients, and how [...]
Protecting client information is important. As massage therapists we need to be aware of how HIPAA (The Health Insurance Portability and Accountability Act) affects us. But HIPAA sounds scary and confusing. What do we need to know? Luckily our special guest, Kelli Wise, has the answers for us. And here are the links we promised [...]
Working in a quiet office with no human interaction besides our clients can be lonely sometimes. It can help to connect with other massage therapists and health care practitioners in your area. But how do we build a community… especially when reaching out to new people can feel scary? Learn more in this episode.
We discussed some methods for engaging with potential clients using Facebook groups a few episodes ago and one of our listeners asked us about some additional ways to engage using local groups. Listen in as we cover part 2 of this great discussion!
One listener asked us how to go about transitioning out of her massage practice after 14 years. This question may come up for other listeners so we discussed it on this episode! Listen in as we review things like client communication, processes and gift certificate logistics during a practice exit.
We hear this question all the time: should I be friends with my massage clients on Facebook? You've probably heard the hard-liners preach against it and treat the topic as a black and white issue. However, we don't think it's quite that simple. Listen in as we discuss some of the nuances of being Facebook [...]
Facebook groups are gaining popularity and can be great ways to engage with potential massage clients. All kind of groups exist for interest such as running, sports and parents. So how do you engage in these groups without coming off as spammy? Let's discuss this topic in today's podcast episode.
One listener writes: I stumble with a routine and protocol for first time clients. I feel like I'll forget a form, forget to tell them about my cancellation policy and lose money, or drop the ball on follow up and lose a potential regular client. How can I get myself more organized, and what are [...]
Do you ever encounter negative people in your massage practice? Do you feel like it's hard to maintain your energy and positive attitude while working with negative clients? Let's dig into this unique question in today's episode.
It's often hard to determine what the right level of conversation is for each client. What if we talk too much or not enough? Should we talk at all during a massage? Let's discuss in this episode.
We often feel the need to offer discounts and specials during the holidays. But does this de-value our services? Should we feel obligated to do so? Let's discuss it in this episode.
With everything that's on your To Do list as a massage therapist, it can feel almost impossible to find the time to focus on marketing and business tasks to grow your business. How do you find the time and more importantly, the discipline, to get it all done? Find out in this episode.
"Networking" can be a scary word to some of us, but it doesn't have to be intimidating. Is it worth it to join networking groups to market your massage practice? Do groups like BNI and your local chamber make sense? And how do we attend these events without feeling awkward… help! That's exactly what we [...]
Testimonials can add credibility to your profile as a massage therapist. But how do you encourage your clients to give you reviews and testimonials without feeling intrusive? Let's find out in this episode. Premium Members: Dig deeper with scripts, resources and notes in the accompanying article: What to Say: How Do I Ask For Testimonials?
"[Groan]… you want me to work for free???" Is this how you respond when you're asked to do chair massage for community events for free? When does it makes sense to accept or decline? Let's discuss it in this episode. Premium Members: Dig deeper with scripts, resources and notes in the accompanying article: How To [...]
Pressure! We always want to make sure our clients are happy with their massage and that includes using the right about of pressure. But how to we strike that balance between under-communicating and being annoying? We dig into that very question in this episode, plus some additional bonus nuggets related to the client experience. Premium [...]
A lot of us have cancellation policies but how many of of actually enforce them? How do you enforce your cancellation policy without feeling like a Meany McMeanster? Find out in this episode of the Massage Business Blueprint Podcast.
No one likes a super-salesy massage therapist, right? So how do you encourage your clients to re-book without coming off as pushy? Find out in this episode of the Massage Business Blueprint Podcast.
As massage therapists, it can be tricky and stressful to consider raising our prices. But it's all about financial self-care, right? In this episode we give you some practical tactics for successfully and (mostly) painlessly raising your prices without losing all your clients.