Outperform with Acceleration Partners: Recent Episodes
Acceleration Partners
What exactly is affiliate/performance marketing? And how are the world's leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.
On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.
Show Notes
- What “cookies” are/do and how they’ve historically been used in marketing.
- How cookies have been used in affiliate marketing specifically.
- Changes in the world of web browsers and mobile device operating systems that are impacting tracking cookies.
- Alternatives to third-party cookies if/when they go away.
- What affiliate marketing’s future might look like in a cookieless world.
- Consequences for marketing channels that still use cookies to profile and track people.
To listen to more Outperform episodes, visit the Acceleration Partners podcast page:
https://www.accelerationpartners.com/resources/podcast/
On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.
Show Notes
- What Trademark Bidding is in affiliate marketing.
- Why Trademark Bidding/Trademark Plus is unique to affiliate marketing.
- How brands are leveraging their affiliate partnerships to effectively run Trademark Plus campaign within their affiliate programs.
- The process Jenn and our affiliate program management team follow to customize Trademark Plus campaigns for clients.
- How Trademark Bidding / Trademark Plus campaigns are helping brands prevent competitors from bidding on their branded search terms.
Links related to this episode Episode Transcription
Quick Guide to Trademark Bidding (one-pager)
[Case Study] Increasing Revenue and Brand Control with Trademark Plus Affiliate Partnerships
On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.
Show Notes
- What the affiliate partnership landscape looked like in 2020
- Learnings from how brands have and are partnering with affiliates
- Surprising partnership challenges and opportunities
- What’s likely to lie ahead in 2021 and beyond for affiliate marketing partnerships
- What brand-to-brand partnerships are and how companies are leveraging them within their affiliate programs
Listen to additional Outperform episodes on our podcast page! https://www.accelerationpartners.com/resources/podcast/
On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.
Show Notes:
- What affiliate marketing is and how it works
- What performance-based means in affiliate marketing
- What an affiliate partner is and what they do for brands
- Traditional and nontraditional affiliate partners
- How brands know what types of affiliates to partner with in their program
- What affiliate technology is and their role in affiliate marketing
- How affiliate links work
- Common affiliate marketing key performance indicators (KPIs)
- Differences between affiliate marketing and influencer marketing
- What actions brands pay affiliate partners on
- How brands use affiliate marketing to generate high-value leads
- Affiliate marketing terms and conditions and what those are
On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.
In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.
Show Notes:
- How Purple Carrot’s affiliate partners were helping the brand grow their awareness and meal kit service prior to COVID-19.
- How the documentary Game Changers impacted Purple Carrot’s business and how their affiliate partners used the film to promote Purple Carrot’s meal subscription service.
- What Purple Carrot experienced in March when COVID-19 became a household name around the world.
- What Purple Carrot and their affiliate program management team did to facilitate their significant month-over-month order increases and not overwhelm their delivery team.
- How Purple Carrot handled the rapid increase in new affiliates wanting to join their program.
- Some wins and learnings that have come out of navigating the pandemic and how Purple Carrot is planning on moving forward in these uncertain times.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.
A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now.
On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.
Show Notes
- Who Amazon Associates are and what makes them such valuable partners.
- What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that’s a massive market share opportunity for brands.
- How brands are responding to this new partnership opportunity and why it’s confounding and frustrating partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates).
- The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve.
On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers.
Show Notes:
- How payment changes made by brands and affiliate technology providers (affiliate networks and SaaS platforms) put affiliates at a higher risk, especially now in these challenging economic times.
- How some brands and affiliate technology providers are communicating to affiliates at this time and why it’s problematic in the short- and long-term.
- What brands and affiliate technology providers need to know and understand about how their decisions – and how they are communicating those decisions to affiliates – will have consequences long after the economy improves.
- The long-term consequences for brands who abruptly set affiliate commissions to zero, don’t communicate effectively with them, delay payments to affiliates and fail to pay publishers for the performance they’ve driven for the brand.
- What some brands are doing to maintain a strong relationship with their affiliate partners during this difficult time and the impressive growth rates they’re experiencing because of those actions.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast
Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.
- What MIT students wanted to know about affiliate marketing when Veronica was invited to teach a class on the model.
- How Acceleration Partners’ Affiliate 101 education initiative is designed to help improve the level of information universities provide to their marketing students on the affiliate model.
- Why it’s so essential for universities to include a robust section on the affiliate model to their students who are seeking a marketing and/or business degree.
Hear more Outperform episodes at https://www.accelerationpartners.com/resources/#podcast.
Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program.
In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand.
Show Notes
- What a brand should do or communicate to their agency even before they become a client.
- How this information can result in better performance once they become a client.
- What a brand should clearly communicate after they become a client and why.
- What a partner marketing agency should be doing to offer the most value to their client.
- Real examples of how the how misalignment and miscommunication can negatively affect performance.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/
In this Outperform episode we discuss what the term “Partner Marketing” means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel.
- What is happening that’s shifting brands' perspectives on the term Partner Marketing.
- How the wants and needs of both brands and Performance Partners® are changing.
- Bob and Helen’s perspective on whether Partner Marketing is synonymous with Affiliate Marketing.
- How Partner Marketing is likely to evolve in the coming years and what that will look like.
- Challenges that could arise to slow the evolution of performance-based Partner Marketing.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships.
Show Notes
- How the affiliate model has evolved over the past few years in terms of partnerships formats and compensation models.
- Home Depot’s perspective on affiliate marketing vs partner marketing.
- Why it’s so important for brands to dedicate time and effort to building quality relationships with partners.
- Tips for cultivating relationships with new types of partnerships, especially when doing so requires resources and support from other in-house teams.
- Internal and external challenges that can arise when expanding new types of partnerships.
- Why the potential of partner marketing is so high and what brands can and should be doing now to grow their partnerships and their definition of what--or who-- a partner is.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode we discuss loyalty partners and explore what they do, how they add value to brands and what makes these marketing partners unique.
Show Notes
- What loyalty partners are and do.
- The types of brands that tend to work with loyalty partners.
- How leading brands are leveraging the user data provided by loyalty partners.
- Misconceptions around working with loyalty partners.
- What loyalty partners look for when determining whether to partner with a brand.
- Why it’s not a matter of if you work with loyalty partners but how.
Tune in to more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands.
Show Notes:
- Why the cost per action compensation model is a key differentiator in affiliate marketing.
- Why affiliate programs tends to be a natural next step for younger brands that have been primarily leveraging paid social and paid search marketing to acquire clients and build brand recognition.
- What larger, more establish brands tend to want from their cost per action compensation structures.
- How CPA plays into how larger brands are testing campaigns and strategies with new partnerships as well as optimizing their existing partnerships.
- How a brand’s affiliate team worked with their public relations team to align their influencer marketing campaigns within the affiliate model and pay those influencers on a cost per action basis.
- What makes it possible for brands to know when a compensation-worthy action has been taken and refine that to optimize their partnerships.
Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS.
Show Notes:
- Why ROAS has become more of a focus for brands in recent years.
- New partnerships brands are entering into via their affiliate program and how that’s impacting return on ad spend.
- Challenges some brands face when trying to increase their return on ad spend – in their general digital marketing and within their affiliate programs.
- Why ROAS is typically higher with affiliate marketing.
- Insights from a leading direct-to-consumer meal delivery company on why they’re moving the majority of their digital marketing budget to affiliate.
- ROAS misconceptions with affiliate marketing.
Hear more affiliate marketing industry insights on our Outperform podcast at https://www.accelerationpartners.com/resource-center/our-podcasts/.
In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs.
In this episode you'll learn:
- Why customer lifetime value has increased in importance for most brands.
- How understanding customer lifetime value helps brands get a better return on their ad spend.
- Types of partners brands can work with via their affiliate program to extend their customer lifetime value.
- What brands can do with all the customer lifetime value data they’ve acquired to reinforce and promote desired behaviors from the consumer via their affiliate program.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership.
Show Notes
- What the three role categorizations are for different types of client contacts.
- The descriptions and characteristics of each of these three role category types.
- What each role category type needs to get the most out of their affiliate agency partnership.
- Why it’s so important for affiliate client contacts to self-identify what role category they fall into and communicate that to their affiliate agency partner.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about:
- 3 teams within your company that can help attract new, high-value partners in your affiliate program.
- Specific examples of how these teams can do that.
- How the affiliate marketing model plays in helping you grow, streamline and optimize these partnerships.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Aron Ain is the chief executive officer of Kronos and author of WorkInspired: How to Build an Organization Where Everyone Loves to Work.
His book chronicles the Kronos employee engagement journey and imparts lessons Ain has learned for senior leaders, HR professionals, and people managers to turn employee engagement into a strategic weapon.
Aron joined us on Outperform to discuss:
- What having an engaged workforce means and how that plays out day-to-day throughout Kronos.
- What “My Time” is and how it was implemented at Kronos.
- How to expand a happy and engaged work culture as you grow globally.
- What Aron sees as missing or lacking in workplaces today in terms of management and leadership and creating a place people really love to work.
- A management/leadership mistake Aron’s made that he’s learned the most from.
Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies.
She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues.
She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.
James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits.
Show Notes
- A formative accident in James’ life that set him on a new career path.
- How the new habits he developed led him to become an academic All-American in baseball.
- How James stumbled into writing and how that evolved into a business, led to his focus on habits and writing his book, Atomic Habits.
- Habits James has developed to become a better writer.
- The five core elements of Atomic Habits – what they are and how they guide readers to shape a new habit or break a bad one.
- What happens if you get 1% better or worse each day.
- What habit stacking is and the formula to follow when applying it.
- Why mastering the art of showing up and doing the first second of work is so vital to creating a new habit.
- The role environment can play in our habits and behaviors.
- A bad habit of James’ and what he’s doing to break it.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Our guest, Alex Hutchinson, is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running.
His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance is an exploration of the science (and mysteries) of endurance.
Alex is also an avid runner and was previously a Runner's World columnist and contributing editor at Popular Mechanics.
Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners.
He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.
Show Notes
- Garrett’s upbringing and how that influenced his values around money and entrepreneurism.
- Garrett’s first entrepreneurial endeavor.
- Financial education versus financial advising or planning.
- Why financial office is so important for entrepreneurs and small business owners.
- How the Rockefeller family approached their family legacy differently than the Vanderbilt’s.
- What it means to build a family legacy.
- The three aspects of building a family legacy.
- Why it’s so important to build a family legacy.
- How Garrett and their family created their crest and what’s on it.
- How wealth-generation concepts can be passed on to future generations without entitlement.
- A personal or professional mistake that Garrett’s learned the most from.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers.
Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.
Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers. His is also an avid tequila collector and a certified BBQ judge.
Show Notes:
- What the online marketing landscape looked like when Jay got started in the industry.
- What Jay and his partners got when they sold the Budweiser.com domain name to Anheuser-Busch in 1993.
- Why Jay decided to build Convince and Convert differently from his past companies.
- Why influencer marketing is just affiliate marketing wrapped in a different cloak.
- The big challenge all marketers face today.
- What the Hatrix is and how customer service teams can use it.
- What Herb Kelleher said that had a real impact on Jay.
- What talk triggers are and why they are so important to business.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Yanik Silver, founder of Maverick1000, joined us on Outperform to talk about his lifetime goal of connecting and catalyzing visionary leaders and game changers to solve the world’s most impactful issues by the year 2100.
Maverick1000 is a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically assembles for breakthrough retreats, rejuvenating experiences, and impact opportunities (to-date raising over $3M+) with participating icons such as Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh, Russell Simmons, Tim Ferriss, and many others.
Yanik also serves on the Constellation board for Virgin Unite, the entrepreneurial foundation of the Virgin Group and Branson family.
Internal friction can arise within companies between their internal affiliate program team and other internal digital marketing teams.
This friction is almost always caused by misconceptions about what affiliate marketing is and does and how it adds value to the entire digital marketing mix.
Getting others within your organization to grasp this requires both education, perspective and patience.
AP account manager, Kari Kallhoff, joined us on Outperform to shed light on this, explain why discord between internal team member and stakeholders tends to arise and offer useful recommendations for how to resolve it.
Our guest on this Outperform episode is ghostwriter, author and Inc. columnist, Jeff Haden. Jeff's written about everything real estate, management, process improvement, finance and investing to hydroponics, horticulture and magic.
After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth.
Show Notes
- How Jeff got started in ghostwriting and writing for Inc.
- How Jeff has grown his Inc. column readership to over 20 million.
- Where he gets his topic ideas for his Inc. articles.
- Jeff’s “white whale” that he wants to interview for an article.
- How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it.
- Myths people have around motivation and where they come from.
- The process to create motivation and how business leaders can apply it to their teams.
- How Jeff has used this process to stay motivated in his own life
- Jeff’s lunch interview with Richard Branson and what surprised him about it.
- A mistake/failure Jeff’s made in his life that he’s learned the most from.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
This episode is Part Three of a three-part Outperform series on “Taking Your Affiliate Program Global.”
Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts:
Part One: The important things to consider and do BEFORE you go global.
Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global.
Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.
Hear more Outperform podcast episodes (including part 1 & 2!) at http://www.accelerationpartners.com/resource-center/our-podcasts/.
This episode is Part Two of a three-part Outperform series on “Taking Your Affiliate Program Global.”
Here's a breakdown of this 3-part series:
Part One: The important things to consider and do BEFORE you go global.
Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global.
Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.
Hear more Outperform podcast episodes (including part 1 & 3!) at http://www.accelerationpartners.com/resource-center/our-podcasts/.
This episode is Part One of a three-part Outperform series on “Taking Your Affiliate Program Global.”
Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts:
Part One: The important things to consider and do BEFORE you go global.
Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global.
Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.
Hear more Outperform podcast episodes (including part 2 & 3!) at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis.
Show Notes
- What lead generation means in the world of affiliate marketing.
- How lead gen/CPA partners differ from those paid on a sale, a flat fee or revenue share.
- Benefits of adding CPA publisher partners to an affiliate program.
- What brands need to do before launching a lead generation program within their affiliate channel.
- Types of information advertisers can expect to receive from lead gen partners.
- How advertisers can apply that information to their affiliate program strategy.
- Some challenges working with lead generation/CPA partners.
- Different types of lead generation partners.
- CPA partners who can help advertisers drive leads AND sales.
- Things to look for when vetting lead generation partners.
- The key to success when working with partners on a cost per acquisition basis in affiliate marketing.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts
Derek Coburn is our guest on this episode of Outperform. Derek is the co-founder and CEO of CADRE, an “un-networking” community in Washington D.C. that currently supports over 100 CEOs and business leaders.
Derek is also the author of #1 Amazon Best-Selling book Networking is NOT Working.
Insights from Derek:
- How he went from cold-calling prospects to networking to build his financial advising business.
- The most common question about networking that he gets asked.
- Advice he would give to someone who is looking for a new job but hasn’t really developed their network.
- How to successfully reach out to CEOs if you want them to respond to you.
- How to approach networking if you’re an introvert.
- What “Un-networking” means.
- Networking 3.0 and why that’s where the best networkers focus their time and energy.
- A networking mistake that he's learned the most from.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Our guest, David Burkus, is the author of several books including *Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career.
Friend of a Friend* offers readers a new perspective on how to strengthen their networks and build key connections—one based on the science of human behavior, not rote networking advice.
When he’s not speaking or writing, David is in the classroom. He is associate professor of leadership and innovation at Oral Roberts University where he was recently named one of the nation’s “Top 40 Under 40 Professors Who Inspire.”
About this Episode
What’s your “hidden network?” And why is it so important to foster the relationships within it? David Burkus shares the secrets behind networks and successful networking on our Outperform podcast.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.”
At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and became a sales trainer for a billion-dollar global consumer products company.
AmyK now serves as the Founder and Intelligence Activist of AmyK International, Inc., an executive development firm focused on leadership development, healthy team cultures, sales and innovative thinking. Clients include AT&T, Expedia, Lockheed Martin, Securian Financial, IBM, Wells Fargo, Walmart, John Paul Mitchell Systems and hundreds more. She travels the world helping senior executives lead and collaborate more effectively.
She’s also the author of the Amazon best-selling book, The Secrets Leaders Keep.
Why Listen?
Because you'll get these juicy nuggets ...
- What it means to help leaders “align their brilliance.”
- Why being vulnerable in the workplace is so important.
- The key attributes of high-performing leaders and teams.
- How true leaders deal with and respond to problems, even if they had nothing to do with causing it.
- Secrets AmyK found that are ubiquitous among leaders.
- What the Comparison Condition is and how it’s leading to anxiety and depression.
Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning, joins us on this episode of Outperform.
The Miracle Morning has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries.
What you'll hear from Hal on this episode:
- Hal’s “humble beginnings” selling Cutco knives.
- What Hal’s mornings looked like before implementing his SAVERS routine.
- What happened in the first two months of Hal starting his own morning routines - even though he wasn’t a morning person.
- Why the morning is the linchpin for the rest of your day.
- What the morning routine SAVERS are and how Hal arrived at them.
- How Hal’s wife helped him come up with the name Miracle Morning for his book.
- What Robert Kiyosaki told Hal about why his Miracle Morning SAVERS are so impactful.
- What makes Hal’s Miracle Morning books different and unique.
- How Hal used morning routines in his training and coaching of sales teams.
- How encouraging SAVERS can create a high-performing company culture.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Our guest on this episode of Outperform is Eric Kapitulik, a well-known and well-respected leader, coach and teammate. He served in the United States Marine Corps as both an Infantry Officer and Special Operations Officer with 1st Force Reconnaissance Company, 1st Marine Division. As a Platoon Commander within his company, Eric led a team of 20 covert operations specialists on numerous Special Forces-related missions.
After leaving active duty, Erik founded The Program in 2008 with the sole purpose of developing better leaders and creating more cohesive teams.
As a leadership trainer and coach, Eric and his team work with most of the top college sports teams in the country and well as leading businesses.
What you'll hear on this episode:
- Eric’s journey to starting The Program and getting it to where it is today.
- How you prove how good of a team leader and teammate you are.
- Some things successful people and teams do.
- Systemic issues with parents these days.
- Why most parent’s definition of failure is wrong.
- Difference between goals and standards.
- What parents should be doing and saying to their kids of they want them to outperform.
- Leadership mistake Eric’s made that he’s learned the most from.
Hear more Outperform podcast episodes at: http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about.
Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs.
Show Notes
- What card-linked offers (CLOs) are and what they do
- Why CLOs are an exciting partnership opportunity for merchants
- How specific companies are using card-linked offers and digital coupons
- Benefits that card-linked partners offer retailers
- How card-linked offers benefit consumers
- Some challenges to consider when partnering with card-linked partners
- 3 specific card-linked partners, why our publisher team is so excited about them and how they are adding incremental value to merchants
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Our guest on this episode of Outperform is Joey Coleman, founder and Chief Experience Composer of Design Symphony and author of, Never Lose a Customer Again.
His bestselling book explains how to simply but intentionally create a customer experience that will generate an army of raving fans who will want to tell everyone about your company.
Tune in to this episode to hear:
- Where Joey got the idea for his First 100 Days program
- The realization Joey had that led him on a multi-year journey to look at customer retention and help companies improve their first 100 days with a customer
- Percentage of companies who will decide to stop doing business with you in the first 100 days
- Why the first 100 days are so critical to the long-term success of a company
- Why incentives to sales teams are misaligned with customer retention
- What customers are “dying for” from company reps they work with
- How Joey learned about Acceleration Partners and why he decided to feature our company in his book
- Notable things other companies are doing for clients within the first 100 days
- Something that Joey was expected to do while working in the White House that surprised him and stayed with him as a valuable customer relationship strategy
- How the best companies should commission their sales teams and account managers to encourage customer retention
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code.
Daniel is also the New York Times bestselling author of The Talent Code, The Little Book of Talent and The Secret Race, a book he co-authored with former professional road bicycle racer, Tyler Hamilton.
Coyle and Hamilton also won the William Hill Sports Book of the Year Prize in 2012.
When he’s not churning out award-winning, best-selling books, he is a contributing editor for Outside Magazine and works as a special advisor to the Cleveland Indians.
Show Notes
- Why Dan switched from wanting to become a doctor to pursuing a career as a writer
- How writing The Talent Code inspired Dan to write The Culture Code
- How a tennis ball sent Dan on a journey looking at great cultures around the planet
- Three signaling behaviors that all high-performing groups follow
- Why a flock of birds is a great visual of The Culture Code
- What San Antonio Spurs coach, Gregg Popovich did to create a safe environment for his players
- What Daniel discovered about culture from studying Pixar, Navy Seal Team Six, etc. that surprised him
- What “magical feedback” is
- Things that surprised Daniel about Navy Seal Team Six
- The most important four words a leader can say
- The one thing any group can and should do once they finish a project/action/operation, etc. to be more successful and high-performing
- The real story behind the Osama Bin Laden raid
- What “plussing” is and how Pixar uses it within their organization
- Why culture can’t be dictated from the top down
- A time when Daniel failed at culture- building
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, we take a journey through affiliate marketing and travel with Brian Kelly – AKA, The Points Guy -- one of the largest credit card industry affiliate marketers and travel influencers.
Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian launched TPG in 2010 during his time as a Wall Street road warrior, but developed his keen sense for maximizing travel experiences while minimizing spending much earlier at the age of 12.
Since then, Kelly has grown The Points Guy into a powerhouse affiliate marketing travel and lifestyle media platform and was voted Forbes #1 travel influencer in 2017.
Show Notes
- What inspired Brian to start The Points Guy (TPG) site and blog
- Why normal affiliate marketing techniques won’t work with credit card companies
- How much Brian made the first month he did affiliate marketing
- Why Brian is proud to call himself an affiliate
- How large publishers like Lifehacker, Business Insider, etc. are working with The Points Guy through their partner program
- Brian’s take on FTC disclosures
- Advice Brian has for publishers just getting started in affiliate marketing
- What Brian enjoys most about helping people maximize their travel
- What TPG is doing to support charities through Points for Peace
- Brian’s favorite country to travel to
- Brian’s go-to credit card for dining
- Brian’s first choice for coach, business and first-class travel
- Biggest professional mistake that Brian’s learned the most from
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, we take a journey through affiliate marketing and travel with Brian Kelly – AKA, The Points Guy -- one of the largest credit card industry affiliate marketers and travel influencers.
Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian launched TPG in 2010 during his time as a Wall Street road warrior, but developed his keen sense for maximizing travel experiences while minimizing spending much earlier at the age of 12.
Since then, Kelly has grown The Points Guy into a powerhouse affiliate marketing travel and lifestyle media platform and was voted Forbes #1 travel influencer in 2017.
Show Notes
- What inspired Brian to start The Points Guy (TPG) site and blog
- Why normal affiliate marketing techniques won’t work with credit card companies
- How much Brian made the first month he did affiliate marketing
- Why Brian is proud to call himself an affiliate
- How large publishers like Lifehacker, Business Insider, etc. are working with The Points Guy through their partner program
- Brian’s take on FTC disclosures
- Advice Brian has for publishers just getting started in affiliate marketing
- What Brian enjoys most about helping people maximize their travel
- What TPG is doing to support charities through Points for Peace
- Brian’s favorite country to travel to
- Brian’s go-to credit card for dining
- Brian’s first choice for coach, business and first-class travel
- Biggest professional mistake that Brian’s learned the most from
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, we get candid with Kim Scott about radical candor.
Kim is the author of Radical Candor: Be a Kickass Boss Without Losing Your Humanity, a New York Times and Wall Street Journal Best Seller. She is also the co-founder of the company, Radical Candor, LLC.
Kim has been an advisor at Dropbox, Kurbo, Qualtrics, ReelGoodApp, Rolltape, Shyp, Twitter, and several other Silicon Valley companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and Doubleclick Online Sales and Operations at Google.
Previously, Kim was the co-founder and CEO of Juice Software, a collaboration start-up, and led business development at Delta Three and Capital Thinking. Earlier in her career, Kim worked as a senior policy advisor at the FCC, managed a pediatric clinic in Kosovo, started a diamond cutting factory in Moscow, and was an analyst on the Soviet Companies Fund.
Episode show notes:
- How Sheryl Sandberg practiced radical candor with Kim
- Why radical candor requires that we undo training we learned as a child
- The four feedback quadrants and how to use the them
- Why well-meaning feedback training often inhibits our ability to give feedback
- Three steps to giving caring, candid feedback
- Why giving feedback immediately is important
- How giving and receiving feedback well is essential to capacity-building
- Difference between rock stars and super stars and how to fairly manage the people in these different modes
- Why companies need to create growth opportunities for people in individual contributor roles – without requiring them to become managers of people
- Why Ruinous Empathy is one of the worst forms of feedback
- One of Kim’s most painful experiences in her career NOT being radically candid with an employee
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Bestselling author, Gretchen Rubin, joined us on this episode of Outperform to discuss risk-taking, happiness, purposeful growth, our unique tendencies, and how to discover and use them to outperform.
Gretchen is the author of several books, including #1 New York Times bestsellers The Happiness Project, Happier at Home, Better Than Before and The Four Tendencies. Her books have sold almost three million copies and been published in more than thirty languages.
With her work, Rubin has emerged as one of the most thought-provoking and influential writers on habits and happiness.
Gretchen and her sister, Elizabeth, also have their own podcast called Happier where they discuss good habits and happiness.
A graduate of Yale and Yale Law School, Rubin started her career in law. She clerked for Judge Pierre Leval and was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer.
- Gretchen’s ah-ha moment for leaving her law career and becoming a writer
- Interesting connection between Gretchen Rubin and Daniel Pink
- A secret to Gretchen’s success moving to a full-time writing career
- Why Gretchen doesn’t define happiness and what she thinks people should focus on instead
- Why negative emotions are important
- Secret to happiness – in both life and work
- The feeling that drives out negativity
- What research how shown about happiness in the workplace
- What the four tendencies are and how people can use them
- A line in a well-known advertising jingle that appeals to all four tendencies
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Daniel H. Pink joins us on this episode of Outperform. Dan is the author of six thought-provoking books, including his most recent New York Times bestselling book When: The Scientific Secrets of Perfect Timing, Drive, To Sell is Human, and A Whole New Mind.
This episode is full of fascinating insights from Dan's research, including:
- Dan’s drive behind writing Drive
- What most business leaders don’t understand about motivation
- Why business leaders often misuse if/then rewards
- Why extrinsic motivators are like coal and intrinsic motivators are like solar power
- What chronobiology is and why it’s important to understand your chronotype
- Differences between Larks, Owls and Third Birds
- The three stages we move through during the day
- The best time of day to do analytic work, administrative work and creative work
- Why companies need to take chronology into account when scheduling meetings and tasks
- When the research shows kids should be given math or standardized tests
- What Dan learned about the dabbawalas from the research on team synchronization and why companies like UPS, FedEx and Harvard study them
- How a sense of belonging contributes to whether teams flourish or flounder
- Why procrastination can actually be productive
- Timing mistakes Dan has made that he’s learned the most from
- The nappuccino. What it is and how it can result in the perfect nap
This Outperform podcast episode is brought to you by The Next Big Idea Club.
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs.
They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing landscape.
Show Notes
On this episode you’ll learn about:
- Two exciting technology partners out of the UK and how they’re helping advertisers outperform and drive incremental revenue
- A publisher that is helping retail advertisers increase their shoppers' basket sizes on average of 12%
- How this publisher is driving truly incremental revenue for merchants - all on a risk-free pay for performance basis
- Some well-known Mass Media publishers with massive followings and how they’re partnering with brands to monetize their extensive long-tail content online
- An innovative publisher that’s creating personalized deals tailored to the individual shopper in REAL TIME that are on-brand for each advertiser
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Tune in to this episode to learn how financial services companies are using the affiliate model to promote their products and what opportunities lie ahead for those in the affiliate space who want to partner with them.
We talk with Marilyn Valace, Regional Director at Impact about how financial services companies are leveraging the affiliate model to market their products and services.
Show Notes
- How SaaS platforms have contributed to the changing landscape of the performance marketing industry
- How financial services providers are leveraging the affiliate model and why they’ve been slower to adopt this form of marketing compared with retail and e-commerce companies
- Important things financial services companies must consider when choosing partners (agency, technology, etc.) and publishers
- Types of publishers financial services companies tend to work with
- How SaaS platforms have made it more feasible for financial service providers to take advantage of the affiliate model
- The role Dodd-Frank, the Consumer Financial Protection Bureau (CFPB) and other compliance mandates play in how financial services companies approach their affiliate marketing programs
- Opportunities on the horizon for financial services companies and performance marketing partners looking to work with them
- Three things agencies and affiliates need to know if they want to work with financial services companies
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, we profile Jesse Eisenberg, VP of Client Services for Elite SEM.
You’ll hear how he ventured into the world of digital marketing after a few years in the mortgage industry, his rise from account analyst to VP of Client Services at Elite SEM and his thoughts on how the digital marketing landscape has changed over the past five years.
Insights Jesse shares during his podcast interview:
- His thoughts on how digital marketing change over the past five years
- Challenges that companies are facing in online/digital marketing today
- How Elite SEM stays competitive and attracts such a remarkable list of clients
- Elite SEM’s approach to staying on top of the consistent and numerous search engine and social media platform changes
- Things Elite SEM is doing to create an award-winning culture within their organization and how they’re maintaining that amid rapid growth
- A career mistake that Jesse’s learned the most from
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, we have a candid conversation with speaker and award-winning author, Jenny Evans about resiliency, stress, confidence and human performance. Listen in as we take a deep dive into how our brains work, how it’s impacted by stress and simple things we can do to quickly recover from stress while optimizing our personal and professional performance. Show Notes
- Jenny’s journey to changing her body, brain and performance and how it led her to start her company, PowerHouse Performance
- Jenny’s unique approach to helping others be more resilient and deal with stress
- Why stress is a chemistry problem and how it affects your brain, sleep, and decision-making
- How understanding strategies for optimizing our brain and physiology benefits companies
- Jenny’s definition of stress and resiliency
- Why we can’t reduce stress and what we should be focused on instead
- What the primitive parts of our brain crave that make change difficult
- Why will-power and self-discipline are limited resources
- What a productive morning looks like and how it leads to a productive day
- Time of day our cortisol (stress hormone) levels are highest
- What happens when there’s too much cortisol in the body
- The name Jenny uses to refer to our primitive brain and why she calls it that
- Why, when you’re stressed, you want to mimic fighting or fleeing -or pig out on sweets
- How to alleviate negative side-effects of stress in 30 to 60 seconds
- Why her book is titled, The Resiliency rEvolution (small “r,” big “E”)
- Why long workouts really don’t produce better results
- The #1 way to elevate your fitness and get twice the results in half the time
- How Jenny manages stress day-to-day
- Jenny’s 5 Core Beliefs and how they guide her behavior and decision-making on a daily basis
- Why recovery is so vital to our ability to perform at a high level
- What selling her Powerhouse product on QVC taught her about failure
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform we chat with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and what he’s discovered is his true passion.
Show Notes
- The inspiration behind why Tucker and Zach Obront started Book In A Box
- Impressive business results their first author realized from publishing her book through Book In A Box
- The difference between professional writers and people who own a company and want to author a book
- Why a book is so valuable to people who have a business
- How many copies of a book people typically must sell to hit bestseller lists
- What it really means to get a publishing “deal” and the only way to get it
- How you can tell how much a publisher believes in your book by who they hire to design the cover
- The realities of getting on the New York Times bestseller list
- The one and only thing Tucker liked about being a CEO
- What Tucker disliked about being CEO
- What Tucker’s doing now that he’s stepped down as CEO of Book In A Box
- New products/services that Book In A Box is rolling out
- The core values of Book In a Box and why they’re public
- Specific questions Tucker’s asked himself over the past few months to grow as a person, find his passions and outperform
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
On this episode of Outperform, you’ll hear Bob Glazer and Financial Insyghts founder, Peter Atwater, discuss some fascinating topics, including why Peter looks at books, music, architecture and food when researching confidence-levels in the markets and why he recommends that you should buy Adele and sell Pharrell.
Show Notes
Tune in to this Outperform podcast episode with Peter Atwater to learn:
- What happens in our minds when confidence falls
- What the “me-here-now” concept is, how it affects our decision-making and why companies need to understand this
- How architecture gives us a peek into extreme peaks and valleys of confidence
- What Peter sees on the horizon for companies of the future
- Peter’s predictions for political and business environments, social media and global warming
- Key traits businesses will need to have to survive and outperform in future business environments
Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
How do we bring about positive change in others? In organizations, communities … in ourselves?
These are the questions that Dr. Abdul-Malik Muhammad and his team at Akoben seek to answer.
Dr. Muhammad, our guest on this Outperform podcast episode, is the founder of Akoben, an inspiring organization that provides trainings, consulting and keynotes with the goal of transforming individuals, organizations and communities and positively affecting change.
In addition to his work with Akoben, Dr. Muhammad currently serves as the Vice President of several educational, mental health, and human services operations across multiple states.
It was an honor to have him on Outperform to discuss his formula for affecting positive change, why it’s a synergistic process and how it can be adapted to any person or organization.
Tune in to this Outperform podcast episode with Dr. Abdul-Malik Muhammad to learn:
- His powerful formula for change
- How everyone from CEOs and managers to parents and community activists can apply this formula to affect positive change in others
- What happens when you violate the formula for change
- What the Social Discipline Window is and how it can be applied to both our personal and professional lives
- Where most business leaders go wrong in trying to effect change in their industry or with their team
- What challenge without connection looks like and vice versa
- His key to outperforming in work and in life and helping others do the same
- The mistake he made in his career that he learned the most from
We hope you enjoy this Outperform podcast episode. We’d greatly appreciate you rating and/or reviewing Outperform on iTunes. You can also subscribe so you don’t miss an episode!
At our recent AP Summit, our VP of Client Services, Sarah Johnson, gave a candid TED talk-style presentation titled, How I manage to manage it all (or not!): Real talk from a working parent.
The insights she shared incited frequent head nods, laughter, groans and much applause.
Even though her talk centered on how she manages to integrate her work life and her parenting life, what she shared resonated with everyone, regardless of whether they were a parent.
In this Outperform episode, Sarah generously imparts the strategies and suggestions she gave in her AP Summit presentation, including five concepts she applies to her life that help her manage working full-time – from home – parenthood and her sanity.
You’ll also hear some brilliant bonus tips and the reality of what it sounds like when snow days keep your kids inside for 48 hours.
Links from the Episode:
Amazon Subscribe & Save - https://www.amazon.com/Subscribe-Save/b?ie=UTF8&node=5856181011
Amazon GiveBack Box - http://givebackbox.com/
Jim Gaffigan on getting kids to sleep - https://www.youtube.com/watch?v=GEbZrY0G9PI
(The part where he's talking about kids and sleep starts at 5 min. 30 sec.)
On this Outperform podcast episode, we take a deep-dive into what it’s like to go through AP’s Affiliate Academy.
Angela Hughes, AP’s Associate Director of Affiliate Training & Quality and Amelia Glynn, our very first Affiliate Academy graduate, share what it’s like to actually go through the program, how to get the most out of it and why someone with account management in the digital marketing world should consider it.
Tune in to learn:Tune in to learn:
- How Amelia learned about AP’s Affiliate Academy and why she decided to apply, even when she had a successful digital marketing career
- Why the Affiliate Academy was created and who it’s primarily designed for
- What it’s like going through Affiliate Academy
- What surprised both Angela and Amelia going through the first Affiliate Academy cohort (as instructor and student)
- What Angela and Amelia enjoyed the most about going through Affiliate Academy
- What they found to be most challenging about the Affiliate Academy
- How the Affiliate Academy prepared Amelia to become an AP affiliate program manager
- What advice Angela and Amelia would give to a digital marketing manager who might be considering AP’s Affiliate Academy
You can learn more about what Affiliate Academy is and why we created this program at http://www.accelerationpartners.com/join-team/affiliate-academy/.
On this Outperform podcast episode, Bob Glazer (AP Founder and Managing Director) chats with Nicole Sahin, CEO of Boston-based Globalization Partners, about critical considerations for taking your business global.
As you’ll hear from Nicole, there’s a LOT that goes in to expanding your business into a new country. You’ll also learn that, when you have the right partners and expertise in place, going global doesn’t have to be as arduous or costly as many companies find it to be.
Tune in to this episode to hear:
- How Nicole got into the business of helping companies go global
- What a PEO is and how the model works to help clients expand globally
- What GP University is and how it supports Globalization Partners’ global culture
- Countries where remote work cultures are rare or difficult to set up
- Common things companies often overlook when expanding to a new country
- How other countries view independent contractors
- The mistakes Nicole’s made in her business and career that she’s learned the most from
For links related to this episode, visit: http://www.accelerationpartners.com/resources/podcasts/ep. 21-going-global-things-to-consider-when-expanding-internationally-nicole-sahin
Like this episode? We’d greatly appreciate you rating and/or reviewing it on iTunes. You can also subscribe so you don’t miss an episode!
What is the Capacity Experience Paradox? Why is it so critical to the success and growth rate of your business? And why is hiring someone who is “experienced” not always the wisest thing to do?
These important questions are what AP founder and Managing Director, Bob Glazer and General Manager, Matt Wool, tackle on this special “Truth, Transparency and ‘Tails” episode of Outperform.
Show Notes
- How Bob came up with the Capacity Experience Paradox
- Why this paradox is so important for a growth company
- The job of a great manager
- How the hiring process can help solve/resolve this paradox
- The hard choices that need to be made with the Capacity Experience Paradox
- The hiring pitfall that many growth companies fall in to
- What companies can and should do instead
- What AP has done that’s helped their success rate with employees and as a company
- When you should bring in an “experienced” hire from outside the organization and when you shouldn’t
- How to have the Capacity Experience Paradox conversation within your company
For more about Acceleration Partners, our company and culture, check out our website at www.accelerationpartners.com.
Naveen Jain is the founder of many impressive companies, including Moon Express and Viome.
He's a visionary entrepreneur who sees beyond the current business and technological landscape to create companies that make a true impact.
Naveen generously accepted our invite to join us on our Outperform podcast to discuss how performance is linked to health and share his insights about how we have the ability to take make things like chronic illness truly a matter of choice.
Tune in to this fascinating episode and learn about:
- Naveen’s journey to entrepreneurship
- The drivers behind his ability to outperform in his entrepreneurial career
- What inspired Naveen to start Moon Express and Viome
- Why entrepreneurs are set to be the next super powers
- Why and how our healthcare system is falling apart
- What all chronic illnesses have in common
- What microbiome is and how it affects our ability to perform at a high level
- What Naveen learned from testing his own microbiome
- Why our gut is really the puppet master of our lives
- The mistake Naveen made along his entrepreneurial journey that he learned the most from
If you value health and/or being able to perform at a high level, then this episode is a must-listen!
Check out all our Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Ask many thriving, fast-growing companies the secret to their success, and many will respond with, “EOS.”
What’s EOS®, you ask? It stands for the Entrepreneurial Operating System.
On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, walks us through what the Entrepreneurial Operating System (EOS) is and how we apply it at AP to outperform in our industry.
You’ll also learn:
- Why it’s a model Bob wanted to implement at AP
- How Bob introduced EOS to key stakeholders within AP
- The six components to the EOS Model™
- Bob’s favorite tools from the EOS Toolbox™
- Why EOS is such a valuable system for businesses of all shapes and sizes
- How AP uses it to gain traction and achieve our vision.
Learn more about Acceleration Partners, our award-winning culture and how we outperform in business.
On this Outperform podcast episode we chat with Mike Filbey, co-founder of ButcherBox, about how they’ve grown the company to over $30 million in just over two years marrying pay-for-performance with influencer marketing.
Tune in to this episode to hear Mike generously share:
- ButcherBox’s marketing structure and why they decided to set it up this way
- The types of partners ButcherBox collaborates with for their marketing campaigns
- How ButcherBox tracks and measures the success of their performance marketing campaigns
- How ButcherBox finds and recruits their performance partners and ensures that they are brand-aligned
- Challenges that they’ve faced finding performance-based partnerships
- Advice on how establish and grow your business with performance partners.
Links from the Episode + Promo Code!
https://www.butcherbox.com/
https://www.butcherbox.com/roam/
https://www.butcherbox.com/about-the-box/
Use code PERFORMANCE30 to get $30 off your first box!
In this Outperform podcast episode, AP founder Robert Glazer talks with David Baker about his fascinating background and some key insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth.
From growing up with a tribe of Mayan Indians in a remote village in Guatemala to becoming an author of five books, high performance motorcycle racer and TEDx speaker, David's vast and varied background is one of the things that makes him a sought-after business and marketing consultant.
In this episode, you’ll learn:
- Why it’s so important to specialize or be an expert in business today
- How to make better decisions as a business when demand exceeds supply
- Some of the mistakes David’s made in his career that he’s learned the most from
- About the most common mistakes David see’s professional service firms making
- Examples of companies that are nailing the concept of identifying their expertise
- What parallels David sees between advising entrepreneurs and high performance motorcycle racing
Enjoy the episode!
To learn more about Acceleration Partners, check us out at www.accelerationpartners.com.
On this Outperform podcast episode, AP founder, Robert Glazer talks with Dan Golden about an important challenge facing marketing agencies: balancing your core service competency with the demands of your clients.
As President and Chief Search Artist at Be Found Online (BFO), Dan and his co-founder, Steve Krull, have built BFO into one of the fastest growing full-service digital marketing agencies in the Midwest, optimizing paid and organic media across search, display, social, and mobile platforms for their clients. BFO has also been voted one of the best places to work in Chicago.
In this episode, you’ll learn:
- Dan’s journey from touring with a band to starting BFO
- How Dan and his team decide who their agency will serve and how
- BFO’s approach to handling client requests that are out of their wheelhouse
- When your agency should say “yes” to everything and when to start saying “no"
- About a time when a client asked BFO to do something and he had to say “no” to the request
- What Dan thinks about the “Agency of Record” (AOR) model
- What “grey labelling” is
- A few of Dan’s white labelling war stories
Links from the Episode
www.befoundonline.com
Twitter: @thegoldendan
LinkedIn: https://www.linkedin.com/in/dangolden/
In this Outperform podcast episode, AP founder Robert Glazer talks with John Ruhlin about all these benefits of gifting in business as well as common gifting gaffes.
John Ruhlin is the founder of gifting and logistics company, The Ruhlin Group and author of Giftology.
When you listen to this episode, you'll learn
- How John got started in the business of gifting
- Why he recently sent one prospect 18 gifts over 18 months
- What the status quo of gifting looks like and why it’s not impactful
- Invaluable insights into how you should approach gifting in your business
- Why John doesn’t recommend sending a gift right after being sent a referral
- The gift that John and his clients give that have actually made the recipient cry
If you care about getting more referrals, standing out (in a good way), getting a meeting with almost any decision-maker and winning the hearts and minds of your industry influencers and partners, then this episode is for you.
On this episode of Outperform, Emily Tetto (Director of Talent and Culture) and Angela Hughes, (Associate Director of Affiliate Training and Quality) discuss what Acceleration Partners is doing to reduce our reliance on the industry’s limited capacity of talent and fulfill the increasing demand for strategic account managers.
Show Notes
- What we mean when we say that there’s a lack of talent and expertise in the affiliate marketing industry
- Things contributing to the talent shortage in the affiliate industry
- Why this talent shortage is such a serious challenge for the industry
- What Affiliate Academy is and how it’s helping AP resolve this issue.
- Who the Affiliate Academy is designed for and why.
Learn more about Acceleration Partners and our company culture at http://www.accelerationpartners.com.
This Outperform podcast episode features Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets for our Profile of a Growth Marketer series.
Listen in as Griffin delves into Pura Vida’s world, shares his and co-founder, Paul Goodman’s incredible Pura Vida journey and gives us a look at what’s ahead for this inspiring company.
Episode Sneak Peek:
Griffin and his long-time friend, Paul Goodman, founded Pura Vida Bracelets in 2010. Since then they've...
- Grown it into a million-dollar business venture
- Provided fill-time jobs to over 150 people in Costa Rica and around the world.
- Been named to Forbes’ “30 Under 30: Retail” list
- Been featured in Sports Illustrated and Victoria’s Secret
- Grown their Instagram account account to almost a million followers (to date)
- Built a thriving affiliate program
- Donated more than $1,210,409.72 (to date)
You'll also hear how Griffin and Paul got the idea for Pura Vida Bracelets, what pura vida means, how they've guilt such a strong online presence, what's helping them have such a strong affiliate program and the types of affiliates they partner with.
For anyone interested in entrepreneurship and savvy marketing strategies, this episode is a must-listen.
Learn more about Acceleration Partners and our clients at http://www.accelerationpartners.com.
This Outperformepisode features Alison Chew, Acceleration Partners' Director of Partners & Innovation.
Alison shares her expertise on how you can connect Influencer Marketing with Affiliate (Performance) Marketing to close the loop on tracking, get top of funnel and bottom on funnel metrics and tell the whole story of how your influencer marketing campaign is performing.
In this episode you'll learn about:
- How "influencers" and "affiliates" are defined
- What a micro-influencer is and how they are similar to and different from content affiliates
- Challenges and limitations to current approaches to influencer campaign tracking and measurement
- Some pitfalls to avoid when working with influencers and measuring the outcomes of your campaign
- What it means to pay influencers on a "performance plus" basis
- A unique program that makes it possible for brands to work with influencers via the performance model and get valuable top-of-funnel and bottom-of-funnel metrics
Learn more about Acceleration Partners and our Influencer Marketing capabilities at http://www.accelerationpartners.com/capabilities/influencer-marketing/.
On this special edition episode, Robert Glazer and Matt Wool, two of AP’s fearless leaders, transparently reflect on a few client, people, and decision-making mistakes they’ve made over the years while growing Acceleration Partners.
You'll hear Bob and Matt transparently discuss:
- How they totally bombed a meeting with a potential client, what that prospect told them, and how they still heed that advice today.
- Client mistakes they’ve made.
- Why a business coach called them out for acting “weak.”
- Business strategy mistakes they've made that resulted in their focus resembling a strobe light rather than a laser beam.
You'll also hear what they learned from these mistakes and how they moved forward from them.
Visit www.AccelerationPartners.com to learn more about our company, culture, the clients we serve.
What exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution?
If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode!
Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer.
Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a service technology solution for the affiliate industry. Todd has extensive expertise in software as a service solutions and the role they play in affiliate marketing. He was also a co-founder of Commission Junction, one of the first affiliate networks.
Bob Glazer is Acceleration Partners' Founder and Managing Director. He's a prominent leader in the affiliate industry, having worked with the world's leading brands. He too has unique perspectives to offer about affiliate networks, SaaS platforms, and their role in the future of the affiliate industry.
Tune in to this episode to learn:
- What an affiliate network is and does
- How and why the affiliate network model has taken a detour
- What SaaS platforms are and the unique solutions they provide to the affiliate (performance) industry
- The role SaaS is likely to play in the future of the affiliate marketing industry
- And much more.
You can also learn more about Acceleration Partners' approach to affiliate marketing program management and the networks and SaaS partners we work with on our website, http://www.accelerationpartners.com.
On this 8th Outperformpodcast episode, we discuss transparency in the workplace, what it looks like, and why it matters.
Speaking to this topic is Emily Tetto, Acceleration Partners' Director of Talent and Culture.
If you care about creating an open, transparent, high-performing culture within your organization, this episode is a must-listen.
In addition to talking about why transparency in the workplace matters, we also discuss:
- What transparency can look like in a remote work culture vs an office culture
- Why some organizations are hesitant to be transparent
- Potential downsides to workplace transparency
- How transparency can benefit an organization
- What companies can do to be more transparent
You can also learn more about our transparent, remote work culture at http://www.accelerationpartners.com/company.
The Visionary role and the Integrator role are essential in any organization.
But why? Who says? And who should be in these roles?
In this special Outperform podcast episode, which we're calling “Truth, Transparency, and ‘Tails", Bob Glazer (AP’s founder and managing director) and Matt Wool (AP's general manager) answer these very questions - and quite a few more - while sipping a cocktail.
On our “Truth, Transparency, and Tails” episodes, Bob and Matt open up the AP kimono by transparently tackling tough business topics (hence why there's a cocktail involved).
On this particular episode, you'll get insight into:
- Why roles of Visionary and Integrator are essential to an organization’s success – no matter the size
- What Bob and Matt are drinking
- Why these roles often have tension/ are at odds with one another
- Challenges companies face when they either only have a Visionary or only have an Integrator
Learn more about Acceleration Partners, our company culture, and the services we offer the world's leading brands at: www.accelerationpartners.com.
What the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing.
Prepare to hear some pretty insightful stuff.
In this podcast we discuss:
• What we mean by Performance Partnerships™
• What inspired Bob and team to come up with this concept
• Why performance partnerships are like Chianti Classico
• The issues performance partnerships solve / how they benefit companies
• What should companies look for in performance partners
• How to find performance partners
In addition to listening to this episode, which explains Performance Partnerships in great detail, we also have some helpful resources related to this topic on our AP blog:
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Blog post - http://www.accelerationpartners.com/blog/how-we-define-performance-partnerships/
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Bob's Performance Partnerships book page - http://www.accelerationpartners.com/performance-partnerships/
On this short and sweet episode (8 min, 45 sec), AP’s Director of Talent and Culture, Emily Tetto, discusses AP’s philosophy for hiring for day one and then promoting when ready.
From our perspective, this information is helpful for:
• Existing and prospective AP clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time.
Before we bring on an account manager to oversee a program, we ensure they have the experience and know-how to properly manage a performance-based program. If they don’t, but have strong digital marketing skill sets, we thoroughly train them before placing them in an account management role.
• Potential AP team members. As the performance marketing industry continues to grow, the demand for quality account managers who have a broad understanding of the industry and experience in several digital channels is also growing. Rapidly.
This is why one of our biggest initiatives at AP is focused on hiring smart people who have a varied digital marketing background and train them comprehensively in affiliate marketing for three to six months.
In this short episode, you'll learn:
• What we mean by hiring for day one and promoting when ready
• How this approach/philosophy differs from what companies typically do
• Why companies should consider taking this approach to their hiring and promoting
• How this approach benefits both AP clients and our team members
Visit www.accelerationpartners.com to learn more about our company and our open positions.
Good listening!
On this episode, we talk about how a company's in-house affiliate team can work effectively with an affiliate management agency -- a dynamic that sometimes leads to companies having "agency PTSD."
Speaking to this topic is Veronica Morales, an Associate Account Director at Acceleration Partners. Veronica manages the affiliate program for one of our largest clients and has received many accolades for her work from their internal team. She knows first-hand how an agency can and should work with a client so that their affiliate program can reach it's full potential.
In this episode, you'll learn:
- The difference between an in-house affiliate team and an affiliate management agency.
- The typical role each entity plays (in-house and agency).
- Why a company with an in-house affiliate team would want or need to work with an agency.
- Misconceptions about managing an affiliate program.
- Common struggles that an in-house team has when working with an affiliate management agency.
- Best practices for agencies working with a company’s in-house team.
- Best practices for in-house affiliate teams working with an agency.
To learn more about Acceleration Partners, visit www.accelerationpartners.com.
There are a LOT of changes taking place in the performance marketing space.
Learn what they are and how they could affect your business in 2017 and beyond from one of the industry's foremost experts, Robert Glazer, Founder and Managing Director of Acceleration Partners.
In this episode you'll learn about:
• What's driving these changes in the performance marketing industry
• The shifting role of the affiliate network
• Mega affiliates explained
• Alternatives to the performance fee model
• Mobile in the performance marketing space
• Types of Performance Partners™
• How the Russian mob is making millions from programmatic advertising
• Attribution
• What changes performance marketers can expect to see in 2017 and beyond
If you do any kind of performance marketing - affiliate marketing, paid marketing, search engine optimization, influencer marketing, etc. - you'll definitely want to hear this episode. It could change the way you conduct and think about your marketing.
Who doesn't love the idea of working full-time with a company, from home, in your PJs?
If that picture strikes a cord, then this podcast episode is for you.
Hear from Emily Tetto, the Director of Talent & Culture at Acceleration Partners, about:
- What it means to work remotely.
- Questions you should ask yourself before seeking a position at a company with a remote work environment.
- Questions you should ask a potential employer to ensure it's a legit remote position (i.e. with salary, benefits, etc.).
- Common misconceptions about working remotely.
- How and where to find job listings for companies who have a remote work environment (either part-time or full-time positions).
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Resources and ideas for how keep your current job and turn it into a remote position.
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Where remote work is headed in 2017 and beyond?
On today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development.
She explains:
- What publisher development is.
- What publishers do and why they are so important to a performance marketing program.
- The role that a publisher development team plays to help brands grow their business.
- Where publisher development is headed in the next few years and how it's evolving.
For anyone with a performance marketing or influencer marketing program, this episode will give you unique insights about how to make the most of your publisher relationships in 2017 and beyond.