Secrets of Building Successful Businesses: Recent Episodes
James Meyer
Today we discuss the importance of know how the different social media avenues value and promote content. Spoiler: producing poor content hurts your score.
Today we talk about how saying thank you is awesome and how to make them feel more than just appreciation.
Let's discuss how often marketing and product unintentional pull the classic bate and switch.
Today we discuss our current culture of giving the "fast answers" and why fast answers might not be the best answers
Today we talk about how Admiral James Stockdale's life insights, as a POW, help build the best marketing campaigns.
Does feeding strangers Haitian Spaghetti and trying to market without complete data have anything in common? The short answer: Abso-friggin-lutley.
We take just a few minutes and discuss the importance of building a social community around your product or company.
Today I go into more depth into a few core market truths that I glossed over in the previous podcast. Want those truths? You can't handle the truths! I'm so sorry, that was a poor attempt and an even poorer joke.
We discuss the concept of the "Core Truths of Marketing" and how the application may change by the core stays the same.
Today we talk about the importance of having the right people involved with your project before jumping into the project. Just know that the consequences are real!
Normally, stopping means you've given up. Not in this case. Let's dive into how stopping can lead to greater success.
Marketing doesn't have to be a guessing game, you just need to understand how to seen, consistently.
In our last segment of our Stellar Sales Series we discuss the follow up. Turns out the best sales people don't leave people hanging.
Close the sale! Part 6 of our 7 part series is all about closing the sale. It's surprising how many people are uncomfortable with the idea of convincing someone else to adopt their way of thinking, but it is critical if you want the deal to go through.
Part 5 of our 7 part series is all about overcoming objections. We covered that topic recently, so in this episode we spend most of the time discussing the top 10 objections that customers have during a sale and how to overcome them.
How do the biggest and baddest companies make customers crave their products? In part 4 of our 7 part series we drill down into why people can't wait to give their money to these companies.
In part 3 of our 7 part series we share some great tips on how to present the value of your product - to show your product and brand in the best possible light.
This is part 2 of a 7 part series where we'll share tips on how to be a stellar salesperson! In this episode we explore what qualifying your customer means and why it is important.
This is part 1 of 7 of a series where we'll share tips on how to be a stellar salesperson! In this episode we explore why building rapport is important, and some ways to build rapport with your clients.
What makes a person buy things they don't want? A better question is, how does a salesperson sell things that other people don't want? With this one key trick, that's how!
To many of us, growing a business is done by advertising what we do and telling people to go buy. Yeah...nope.
Having an offer already puts you ahead of a lot of businesses. But an offer isn't any good if no one knows about it and if you don't share it with anyone. In this episode we'll walk through the 6 best ways to create the perfect offer pitch.
McDonalds did many things that led to their success - the good news is this is one easy thing anyone can do in their own business.
Admittedly there's a lot to worry about when starting a business. Have I done everything right? Are my sales going up or down (or am I making sales at all)? Am I sending the right message to my customers and are they happy? Regardless of what you struggle with, this one principle will help you sleep better at night.
Everyone knows that Apple is the king of customer journeys - but even they make mistakes. What was it that caused an angry outburst during a product presentation? In this episode we drill down into what caused this, and 3 tips on how to avoid it.
We all know ads are essential because they are what bring in leads, which ultimately lead to sales. But how do you know if an ad is effective? In this episode we break down the 4 key ingredients to making a good ad.
We all want evangelists for our company, usually it takes years to get one. But using this one key principle has the potential to turn a lead into an evangelist overnight!
Once again, using our friend Gordon Ramsay as an example, we'll cover why communication is essential in business, and talk about 3 easy tips & tricks to enhancing your communication skills.
If you're looking to fail, you're in the right place! Neil & I take a trip down memory lane to identify those key stories where we worked really hard and didn't get anything out of it.
Turns out, more than you would think. In this episode we share our thoughts on what success means to us and the #1 key to keeping a business together.
We finish up the "One Sentence Persuasion" methodology and give an example of what it might look like! 1. Encourage Dreams, 2. Justify Failures, 3. Allay fears, 4. Confirm Suspicion, 5. Throw Rocks at Enemies
Today we talk about the 4th step in the "One Sentence Persuasion" method. Step 1. Justify Failures, 2. Encourage Dreams, 3. Allay Fears, 4. well, it's time to listen to the podcast!
We continue our journey on how to get on the good side of your clients, team members, heck, anyone who needs someone! Step 1: Encourage their dreams. 2: Justify their Fears. 3: well, today is step 3 so come listen!
In this podcast we discuss the second step in inspiring people to take action. step 1 was to encourage their dreams, and step 2 is covered in this episode!
How many books have you started to read but never finished? The reason you stopped reading them might be different than you think.
So you just bought an email list with 300k names? Great! Sell it back, you won't need it. In this episode we talk about how to get an email list that will actually work.
But people will buy my product because I'm cheaper than the competition! Will they, though? I'm sorry to break it to you, your price doesn't matter.
In media and television shows we all know that love is romanticized - real life isn't like the movies. The same is true in business; starting and running a successful business isn't how they show it in the movies. In this episode we discuss 4 myths that if not recognized & fixed will ultimately cause failure.
In this episode we bring in a time management expert, Meagan Meyer, Product Manager at BYU, to share how she manages all her responsibilities. Neil also shares a story for how to get rid of an attractive woman that was taking all of his time.
Do you want to be a successful business owner? If so, it is critical that you learn to manage your time effectively. In this episode we'll explore what being a time machine and rock climbing have in common, and how that relates to getting it all done.
Who wants to win friends and influence people? That's so early 2000's. In this podcast we'll talk about the behaviors that you can employ to push people away.
What's the number #1 factor of heart disease, diabetes, depression & strokes combined? I'm not really sure, but in this episode we'll cover how to watch for the signs of burnout as you're growing your business and how to avoid it.
How does someone end up with a free Jeep? In this episode we explore how a misunderstanding caused this weird situation.
What does it mean to know your target market? Do you really know them? In this episode we discuss what could happen if you don't know them as well as you thought.
Competition is scary!! Sometimes it can feel that way, but in this episode we argue why you shouldn't fear your competition. Instead, learn from them and differentiate yourself from them. You can still grow a successful business in a market where there is competition.
You've decided you want to start your own business... congrats! Now, what should you sell? What's your product idea? In this episode we dive into the best ways to choose a product idea.
What would happen if you quit your job today and started growing your dream business? Well, it turns out the answer is: you'd have your dream business in no time! Putting this off is an easy thing to do. In this podcast we talk about a 2-step plan to turn your dreams into a reality by overcoming your fears and starting today.
In this episode Neil shares how his company made the mistake of using an expensive marketing agency when all they needed was a puppy.
What makes a good sales hook? This is the story of a sales hook that worked so well... you'll just have to listen to the story to see!
Join us as we share stories about working with people who are multipliers vs diminishers.
Our first podcast! Neither of us were comfortable in front of a mic, but we made it through. Look at us, just getting it done. :)