Female Entrepreneur Musician with Bree Noble: Recent Episodes
Bree Noble
Host Bree Noble shares insights on how to create a sustainable career as a woman in the music business. This show includes two different episode formats, solo shows where Bree provides tips and tricks from her own knowledge and experience, and interviews with female musicians and industry pros. These interviews are inspirational and informational and help our audience get a different perspective on the business of music.
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Join Bree Noble and Tara Brueske as they share their Gen X perspective on AI’s growing impact in the music industry and everyday life. Get practical, honest insights on where AI helps, where it falls short, and how real artists can stand out.
- The difference between AI-generated and AI-assisted music
- How AI vocals and instrumentals compare to human performances
- Practical ways musicians and solopreneurs can use AI for organization and productivity
- AI’s role in content creation, emails, resumes, and visual art
- Why having an authentic brand and a solid web presence is more important than ever
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In this interview, Bree sits down with Leslie Baylis Davis to discuss her journey as a musician, vocal coach, and entrepreneur. Get actionable insights on building confidence, creating multiple income streams, and finding your authentic voice at any stage of life.
- Leslie's path from childhood music dreams to launching her own YouTube channel and vocal coaching business
- Overcoming perfectionism and embracing authenticity in music and performance
- Strategies for balancing family life, career pivots, and building authority as an artist
- The importance of true fans versus vanity metrics and practical ways to grow your audience
- How to integrate your story and unique skills into a profitable, multi-faceted creative career
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Join us for an inspiring conversation with Molly Noerenberg as we dive into the realities of returning to performing after a break. Get actionable advice on balancing artistry, life, and self-care as a creative.
- Molly’s journey from performer to teacher and how life transitions impacted her career 01:01
- Overcoming shame and embracing your identity as an artist after time away 13:47
- The importance of making space for your own fulfillment, especially for moms and caretakers 04:30
- How creative skills and artistry can be nurtured in small pockets of daily life 16:19
- Tactical steps and resources for reigniting your creative spark and staying engaged, no matter your stage of life 29:03
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Discover how Orally Kubla transitioned from a complete beginner in music production to a successful music business coach and YouTube creator. In this interview, she shares actionable strategies for musicians who want to build a sustainable income doing what they love.
- How Orally Kubla shifted from visual effects artist to music producer and educator
- The role of mindset and authenticity in building an online presence
- Strategies for growing on YouTube and leveraging social media as a musician
- Turning music skills into a real business, including finding high-ticket clients
- Tips for musicians who want to move away from performing and gigs to remote and scalable opportunities
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Get real about the ups and downs of musician finances with Bree Noble and Tara Brueske as they tackle feast or famine cycles and hard money conversations. Learn what it takes to survive—and thrive—when income streams are always changing.
- Navigating seasonal income fluctuations and the "feast or famine" reality for musicians
- Pivoting strategies when gigs dry up or markets shift
- Smart policies for teaching, payments, and minimizing late or missing pay
- Setting up multiple income streams and keeping track of them
- Handling difficult money conversations professionally and maintaining strong relationships with clients
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Celebrating 11 years of empowering female musicians, this episode highlights the impact of the Female Musician Accelerator (FMA) community. Hear members share real results, strategies, and inspiration gained from their journeys.
- How FMA members have grown their music careers through support, goal setting, and accountability
- Practical business strategies for musicians, from gig booking to online branding
- The role of community in overcoming creative obstacles and building confidence
- Step-by-step guidance for music releases, email marketing, and using new tech like AI
- Stories of breakthrough success, from live shows to launching courses and building global fanbases
Links Mentioned In This Episode* Join the Female Musician Accelerator * Carlene Thissen * Carol Nicodemi * Cece Otto * Megan Devauld * Allison Scull * Alison Whiteacre * Faith Abdulsalam * Angela Perry * Char Seawell * Katherine Moller * Gia Levé * Cayla Brooke * Debby Cutts * Cindy Slee * Colleen Kitchen * Dawn O'Keefe Williams * Linda Mckenzie * Mary Ann Reilly * Teri Bei * Catherine M Thompson * Mishy Katz * Wendy Hardman *
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Discover the real reason most musicians struggle to keep fans engaged and what you can do about it. I break down practical strategies for turning casual listeners into loyal supporters.
- Why fans need to be actively led to stay connected
- The concept of "fan stickiness" and how to create it
- Common mistakes artists make when building a fanbase
- The importance of sticky points like email sign-ups and QR codes
- Why exposure campaigns fail without a solid connection system
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Master the most essential skill for building a loyal fan base in today’s music industry. Bree Noble breaks down why your personal narrative matters more than ever and how you can craft it intentionally.
- Why communicating your personal story is crucial for artists in the AI era
- How to avoid common pitfalls when sharing your narrative
- Building connection through everyday relatable details and not just dramatic stories
- Simple steps to brainstorm and organize your key life moments
- Setting boundaries on what to share and how to use your stories everywhere from interviews to social media
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Join Bree Noble and Tara Brueske as they discuss the realities and advantages of being an older artist in today’s music scene. They dive into the challenges, strategies, and unique perspectives that come with age and experience.
- Navigating first impressions and societal expectations as women artists over 50
- Adjusting performance routines and self-care for changing physical needs
- Building confidence and deeper audience connection through life experience
- Adapting rehearsal habits and leveraging accumulated musical skill
- The importance of setting healthy boundaries around gigging, travel, and rest
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Balancing motherhood and a music career? Or thinking about how to make it work? Bree Noble breaks down how it's not only possible, but can make your journey even more intentional and fulfilling. Tune in for actionable advice and real-world insights.
- Why society tells moms to put their dreams aside—and why that's wrong
- How being a mom can actually sharpen your focus and decision-making in your music career
- Smart strategies for choosing family-friendly gigs and making touring work with kids
- Tips for working efficiently with limited time and getting your kids involved in your business
- The value of being a role model for your children by pursuing your passion
In this episode, I share my personal experiences and practical advice for mature artists looking to promote themselves in today’s music landscape.
- Overcoming feelings of starting too late in your music career
- Navigating social media trends and choosing platforms that fit your audience
- Tackling tech overwhelm one step at a time
- Dealing with guilt and emotional baggage from past promotional efforts
- Building a support system and embracing your identity as a real artist
Learn why traditional marketing just doesn’t fit the music business.
- Why the music industry’s marketing is not like regular business
- The "problem/solution" myth in music marketing
- The emotional, intangible value of music for fans
- Why competition is different in music vs. traditional products
- Building relationships and sticky points for long-term fan engagement
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In this episode, Bree Noble and Tara Brueske dive into the realities of marketing as mature women in the music industry. They share honest insights on staying authentic and making smart marketing choices that actually fit your life and audience.
What you’ll learn:
- Why following trends isn’t always right for older artists and how to choose what works for you
- The truth about social media platforms—should you really be on TikTok, or is Facebook enough?
- Tips for engaging your audience with writing, video, and showing your real life (even the non-music parts)
- Common trends you don’t need to follow and how authenticity creates stronger connections
- The value of playing the long game in music marketing and building real relationships with your fans
Tune in for practical advice you can actually use—no extra pressure or pointless trends!
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Get ready to optimize your Instagram with this solo episode from Bree Noble, where she breaks down the power of the Instagram 9 grid for musicians and creatives. Find out how to make your first impression count and turn profile visitors into true fans.
- Why your "most valuable posts" (MVPs) matter on social media
- How to curate an intentional 9 grid that instantly tells your story
- The three-row framework: Hook, Credibility, and Connection/Invitation
- Common mistakes musicians make and how to avoid them
- Simple steps to set up your own 9 grid and make it work for you, even when you're not actively posting
Ready to level up your Instagram profile? Tune in and create a grid that captures who you are and what you offer!
In this episode, Bree Noble and Tara Brueske tackle the common misconception that simply releasing music online guarantees success. They break down what it really takes to build a sustainable music career today.
- Why creating music alone isn’t enough to launch your career
- How changes in social media and streaming have impacted musicians
- The importance of building a fan base before releasing music online
- Effective ways to connect with audiences through live performances and thoughtful release strategies
- Additional income opportunities for musicians beyond streaming, including merch, touring, and online session work
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To attend the panel, go here: http://profitablemusician.com/panel
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Join Bree Noble and Chris SD as they dive into the world of music licensing for indie artists. Find out if sync licensing is the right path to grow your income and fanbase, and get answers to your most pressing questions.
In this episode, you'll learn:
- The realities and opportunities of music licensing for independent songwriters.
- Why authentic, artist-driven music (even quirky or non-mainstream styles) is often favored in TV and film placements.
- The importance of direct relationships with music supervisors versus going through agents and libraries.
- How much your following or production quality actually matters for sync placement.
- What you should have in place before submitting your music—including copyright, production tips, and industry know-how.
Tune in for straight talk about building your music career through licensing and the honest steps to get your songs in front of music supervisors!
Get an inside look at how Intercept Music supports independent artists in today’s ever-evolving music industry. Host Bree Noble sits down with Jesse Flores to discuss practical insights for musicians trying to break through the noise.
- Jesse Flores’ unique background in the music industry and how it led him to Intercept Music.
- What sets Intercept Music apart from traditional and major music distributors.
- The importance of strong customer service and tech for independent artists.
- How Intercept uses AI and in-house expertise to optimize artist growth and distribution.
- Actionable advice for indie artists on building a successful, financially sustainable music career.
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Thinking about ditching social media, or at least making it less overwhelming? In this episode, Bree Noble talks with Seth Werkyser from the Social Media Escape Club about smarter, saner ways for musicians and creatives to grow their audience and stay connected.
- Seth’s music background, his journey from band member to music blogger, and AOL Music
- Why many musicians and creatives struggle with email lists—and why they shouldn’t
- Real talk about the pitfalls of chasing social media numbers vs. real engagement
- Alternatives to social media: email marketing, building a website, and unique fan outreach ideas
- Tips for collecting email addresses at live shows and creating a sustainable off-social-media ecosystem
Ready to learn practical strategies for connecting with your fans—without living on social media? Watch now!
Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Sign up at http://profitablemusician.com/join
In this episode, Bree Noble and Tara Brueske dig into the necessity of follow-up in the music business and share strategies to overcome common mental blocks. Get practical tips to boost your confidence, improve your outreach, and ultimately land more opportunities.
Here’s what you’ll learn:
- Why musicians often struggle with follow-up and how to reframe your mindset.
- The importance of persistence in booking gigs and the best ways to track your efforts.
- How to use email marketing effectively—including timing, angles, and resend strategies.
- Simple methods for gathering testimonials and leveraging them for future gigs.
- Actionable motivation for when you feel stuck or unmotivated to send that next follow-up.
Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Subscribe here: http://profitablemusician.com/join
Get inspired by Jastin Artis' music journey as he sits down with Bree Noble on the PM Podcast Videos channel. Hear how Jastin navigated the twists and turns of the music industry, entrepreneurship, family, and health challenges while building his career.
In this episode:
- Jastin Artis shares how he got started in music, from self-taught guitar lessons to writing poetry and songs.
- His transition from aspiring songwriter to recording artist, and why he finally embraced being an artist.
- How he balanced side jobs, family life, and his passion for music over the years.
- The story behind going full-time in music, surviving challenges like COVID, and building multiple revenue streams as a musician.
- All about his "A&R in Your Pocket" project, focusing on authentic artist development and building a supportive network for independent musicians.
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Get Elaine's book here: https://a.co/d/2o36QzR
In this episode, Elaine Ryan joins the PM Podcast Videos to share her journey as an artist, sync agent, and author. Get the inside scoop on her music career, experience with sync licensing, and her new book for musicians.
- Elaine Ryan’s background: from Ireland to Canada, her leap from law school to a full-time music career
- How she made a living as a gigging musician in Hawaii and the Bay Area
- Her path into sync licensing and launching “Sync Music for a Change”
- Building the Unicorn Sync agency and curating music for supervisors
- Insights from her new book "Living a Music Centered Life" and practical advice for musicians seeking balance and fulfillment
Check out the full conversation for actionable tips and honest perspectives on making music your life!
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Get the inside scoop on building a thriving event music business with cellist Marc Christian. Host Bree Noble dives into Marc’s journey, his approach to booking weddings, and practical tips for instrumentalists in today’s music scene.
- How Marc shifted from classical training to a successful wedding and events business
- Strategies for getting started in private events without an established network
- The importance of content creation and leveraging Instagram for bookings
- Tips for growing referrals, managing clients, and building a strong reputation
- Advice for young musicians on finding the right niche and giving your best, no matter the gig
Check out the full episode to learn actionable insights for musicians and performers looking to break into the event industry!
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Unlock the secrets to delivering truly engaging live performances with Tara Brueske and Bree Noble. In this episode, they break down what it takes to connect with your audience beyond the music itself.
- How to strategically mix cover songs and original music to build audience rapport
- The importance of stories and banter between songs to engage listeners
- Varying song keys, tempos, and show structure for a dynamic performance
- Creative ways to get audiences involved, from singalongs to interactive questions
- Practical tips for stage presence, visual engagement, and strong show endings
Whether you’re a seasoned performer or just getting started, these actionable tips will help you captivate any crowd.
Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Sign up at http://profitablemusician.com/join
oin Bree Noble and Tara Brueske as they reunite to discuss rejection in the music industry and how to push through it. In this candid conversation, they share personal stories, advice, and practical tips for overcoming setbacks as a musician.
- The story of how Bree and Tara first connected and launched their creative ventures
- Common experiences of rejection faced by musicians at every stage
- Strategies for handling negative feedback, from booking gigs to live performances
- The importance of community and mindset in building resilience
- How to turn rejection into opportunities for growth and continued success
If you have topics you'd like them to cover in future episodes, reach out to Bree or Tara on Instagram!
In this episode, Bree Noble interviews musician and educator Alicia Mathewson about her creative journey and unique approach to music. Alicia shares insights from her career, current projects, and the lessons she's learned along the way.
- Alicia's background and how she started in music, from early violin and songwriting to becoming a spiritually focused artist.
- Her experience teaching K-8 music while continuing to create and release six studio albums.
- The inspiration and process behind her new project, "Frequencies of Love," which combines songs, mantras, and a companion book called "Sacred Dissonance."
- How Alicia leverages tools like Kickstarter to fund her creative work and connect with her audience.
- The importance of staying true to yourself as an artist, building community, and trusting your creative journey regardless of where it leads
If Alicia’s journey resonates with you, don’t forget to check out her “Frequencies of Love” Kickstarter campaign—it’s super accessible for everyone, whether you want just the digital album, the new book, or even a cozy community session with Alicia herself.
👉 Support Alicia's Kickstarter Project: https://www.kickstarter.com/projects/12rebirth/frequencies-of-love-new-album-and-book-from-alicia-mathewson
👉 Visit Alicia's Website: http://aliciamathewson.com
Become more Profitable in just 3 minutes per day. http://profitablemusician.com/join
Balancing motherhood and a music career isn’t easy, but it’s absolutely doable. In this episode, you’ll hear practical insights and real-life strategies for building a thriving music career as a parent.
- How becoming a mom shaped the way Brie's music career developed from the start
- Creative, family-friendly gig opportunities and why traditional late-night bars weren’t necessary
- Strategies for efficient time management while juggling family and music
- Bringing kids along on tours and integrating them into the music business
- Encouragement and advice for musicians navigating parenthood, plus resources for celebrating moms through music
🎙️ Welcome back to the Profitable Musician Show! I'm your host, Bree Noble, and I'm thrilled to kick off today's solo episode with a crucial discussion about music career pivots. Inspired by personal experiences and observations, we'll delve into why changing direction doesn't mean failure. I'll share insights on how to think strategically about your career moves and how you can pivot for the right reasons without feeling like a failure. From the reasons behind my own pivots to practical advice for those contemplating a change, this episode is packed with valuable lessons to help you navigate your musical journey. Whether you're considering a lifestyle, business, or personal pivot, this episode is for you! Let's dive in and embrace the transformative power of pivoting. 🚀🎶
Become more Profitable in just 3 minutes per day. http://profitablemusician.com/join
Sponsorships can feel like a mystery, but Justin Moore, Sponsorship Coach and author of Sponsor Magnet, is here to break it down. With our very own Bree Noble, this episode dives into the actionable steps musicians can take to become a sponsorship magnet. Justin shares how understanding what brands truly want—whether it's awareness, content, or conversions—can open doors for partnerships. Whether you're a musician looking to secure gear, funds, or both, this conversation uncovers the strategies and creative thinking needed to succeed. Don't miss this opportunity to learn from a sponsorship expert and elevate your music career. Get more info about sponsorships from Justin at: https://creatorwizard.spiffy.co/a/vREH0zDzGZ/3614
One of the less discussed processes in music production is music mastering. It is all about balancing sounds and applying the last polishes without messing up with the dynamics of the entire output. Bree Noble dives deeper into this process with Ian Shepherd, a mastering engineer, who discusses the importance of mastering when producing albums or creating songs for online streaming. He breaks down its step-by-step process to produce the best sounds without losing its emotional touch. Ian also explains when to use AI tools to do the mastering yourself and when to let a professional do it for you.
To learn more about Mastering, go to: https://profitablemusician.com/mastering
Have you ever wondered how your very own music could be featured in a TV show or a movie? Sync music licensing is the key to getting your songs heard by a wider audience while earning some serious cash. Bree Noble chats with music producer and sync licensing expert Chris SD who shares insider knowledge on how to land sync placement deals. Chris demystifies the world of music supervisors and reveals why they love indie music more than any other type or genre. He also explains how he can help get your music to your target listeners and shares about his upcoming free panel discussion with today’s top music supervisors.
Kris Bradley is a musician who learned how to produce her music from home out of necessity. Now she produced for others and makes a great living doing it and is teaching artist like you how to do the same.
I talk with artist Laura Mustard about her journey through health issues and how shoe is able to be vulnerable about her struggles with her audience. It was definitely a journey into sharing herself that took her time to embrace.
Laura Mustard is an independent artist and songwriter living in Nashville, TN. Her music focuses on themes of self acceptance and body positivity as she is a person living with a catheter, latex allergy and VATER syndrome. Laura's new album Typewriter is coming out in July, which is a concept album about technology and social media.
Today I turn 50! On this episode I'm reflecting on how all the choices, experiences, trials and triumphs have led to where I am today as a musician, a business owner, an educator and influencer and as a person. Join me for a retrospective and a look forward to another decade as a woman in music.
This podcast is taken from our monthly community event inside the Female Indie Musician Community where we focus on a theme and provide motivation and mindset tips. This month's theme is self promotion. Beth & Cayla discuss how to overcome fear, imposter syndrome, perfectionism, procrastination and limiting beliefs that keep you from getting your music to the people who need to hear it.
Streaming isn't just about getting on playlists anymore. Mike Warner, author of Work Hard Playlist Hard uncovers a multitude of different ways to increase your income from streaming platforms.
How do you know if you're "ready" to book gigs, release a course, take a job or invest in your music career? In this solo episode, Bree talks about why waiting until you're absolutely sure you're ready will cause you to miss opportunities.
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In this episode we talk about everything from dealing with stage fright, how to recover when everything goes wrong on stage, how to think about your relationship with the audience and how to feel worthy of being paid what your worth.
This is a subject that musicians don't often think about, but if you use Rebekah's tips you can get more free trafic to your website, especially for potential gigs and to your blog.
A "Superstar Brand" is not about being a larger-than-life Rockstar. It's about knowing exactly what makes you unique and how to amply those things in a way that your audience connects with you. Your music alone is not enough to make people care enough to follow up, promote you and invest in your career.
This episode might be a bit uncomfortable for some of you. But I want you to succeed and realize your dreams in your music career so I'm being a little blunt in this episode. I talk about the 3 signs that you're truly committed and not just paying lip service to wanting a music career. I know this episode will be both inspiring and convicting.
Do you have big plans and dreams but find that something always gets in the way? Do you find that fear of failure and lack of confidence tend to sabotage your progress? Improving your follow through comes down to an equal mix of time-management strategy and overcoming the mindset blocks that can keep even the most well-intentioned musicians from doing what they say they're going to do.
Oftentimes artists think they need a manager, but they're not really at the stage yet where a manager would benefit them. Usually they're overwhelmed and what they need is an outside opinion from someone who is knowledgeable and experienced to give them perspective and help them know what to focus on. That's the role of a mentor.
This awesome panel discussion with 3 prolific writers and members of my Academy will give you practical ideas on how to get inspired to write, write more often, try new things in your writing process and create lifelong writing habits.
On this episode I'm talking about the one thing that happened in my music career that changed everything. And it's not going viral, making a famous connection or getting access to an industry guru .It's not something out of reach for any of you. In fact I've been working for the last several years to give access to this to other female musicians.
Today I'm talking about how perfectionism is slowing us down and keeping us from the important lessons we need to learn. 70% perfect is perfect and 100% perfect is failure because then you're missing all the gold in that other 30%.
Breana Marin discusses how she got into licensing beats and arrangements online and how that not only allows her to make money doing something she loves from home but it also has boosted her profile and streaming numbers as an artist.
I know many listeners are struggling with health issues, especially now. You may think this means you can't have a career in music. I am here to tell you that isn't true. I did it and so can you. It just may look a little different than you imagined. I'm giving you some practical tips from my own experience on how to navigate it successfully.
The beginning of the year is the perfect time to be thinking about systems for tracking your cash flow, setting up systems that take advantage of tax deductions and making sure you're saving for retirement. These might not be sexy subject but it is crucial for musicians not to ignore them.
From designing album art to session work, Melody Nest provides tons of ways for musicians to make money. It is also a great place for musicians to find freelancers to help them complete projects.
Beth & Cayla, our community managers in our Female Indie Musician Community, talk about how to avoid burnout during this busy holiday season. With gigs to play, gifts to buy and all the other things to keep up with, how can we still find peace and joy?
Alarke (Mary Alouette) talks about how her fans have shown up for her when she needed them most through Crowdfunding campaigns and private patronage and how be clear and direct with your fans in asking for what you need.
Jessica Peresta of The Domestic Musician talks about supporting classroom teachers with music curriculum through her membership community. She also talks about how she was able to quit her teaching job to pursue her true passion of helping other teachers online.
This is the time of year we know we should be grateful and thanksul. But what if our circumstances are making it difficult to see the silver lining? Beth & Cayla give you some practical tips to help you find gratitude even when things are hard and we're not naturally feeling the joy.
Launching an online program can be daunting. But the rewards definitely outweigh the difficult stuff, the doubts and fears you may be experiencing. Listen to hear how we overcame some of this during our first launches and how we want to support you to help you move forward with launching that program you've been dreaming about.
Out To Launch students share their progress, personal transformation and challenges that they overcame during the program with me and fellow coach Katie Zaccardi.
Our community managers in the Female Indie Musician Community share how they have been through ups and downs in their career and what they do to constantly renew their passion to keep going with their music career.
Today we answer a question we get all the time. Should I create another social media profile for my other pursuits, including teaching and coaching, or keep it all in one? We go over the pros and cons of each option to help you make the best decision for you.
Katie and I talk about the pros and cons of in-person versus online teaching/coaching, why it makes sense to expand your business online and how to make that pivot.
While Bree & Katie partner for their program "Out To Launch", they also launch programs on their own. This episode talks about how they used their own launching method to create the best, most stress-free launches they've ever had over the past few months. There are some golden nuggets of wisdom that came out of this conversation that you can apply to launching your own online programs.
As I near my 50th birthday...I've made some major shifts in my life and business that have significantly impacted how I show up, am able to make an impact and enjoy my business. I hope these shifts and lessons I've learned inspire you to look at ways you can lean into more of what gives you purpose, freedom and joy!
As musicians, we're balancing a lot in our life and work. Creating healthy habits and routines is key to making progress in your career. But creating habits and routines is only the beginning. The only way they make a true difference is if you stick with them for the long haul and integrate them seamlessly into your life.
How do you turn a listener into a fan and then a supporter of your music? You must have a clear fan discovery journey with several sticky points along the way. Let's talk about why your fans might not be sticking around and what your can do to fix it.
Last week we talked in depth about what my be holding you back from making progress in your career. In this episode I'm giving you the 5 step antidote that will transform you from being reactive in your career to becoming proactive.
REAL TALK ABOUT YOUR MUSIC CAREER PROGRESS
If you've been trying to make progress in your music career and you see other artists getting traction, but your career feels more like one step forward two steps back...let's talk about the one hidden obstacle that might be holding you back.
I talk with Fiona Flyte about how to increase your views, subscribers and engagement on your YouTube Channel. There is a lot of training out there about YouTube, but this is specific to what musicians can do to improve their numbers.
Diane Foy coaches artists how to get PR and actually capitalize on it by having their foundation in place including their branding, story and unique angle so they can attract new listeners and turn them into longtime fans.
I talk with Emily about the difficulties artists have working with producers, how they've been disappointed, overcharged and their opinions disregarded and how she started ItyDity to solve these problems through Producer Matching.
I talk to Katie Zaccardi about how to launch a successful Patreon, how to figure out what perks your audience wants and how to get your fans excited about joining.
Being a musician is not just about learning how to play and perform, especially if you want to succeed. You also need to learn about the business side of it, from marketing to networking, basically all the things that make the music industry what it is. Helping musicians find their footing and thrive, Bree Noble interviews Monica Strut, a musician, marketing and strategy coach for bands, and host of the Being in a Band podcast. Here, Monica takes us deep into band promotion and content creation through social media as key things to put your name out there while also highlighting the importance of team effort. She also discusses work-life balance and everything we need to know as musicians to feel good about what we’re doing and make the kind of impact we want without getting totally burnt out. Join in on this conversation as you learn not only the business side of music but also the personal side, putting self-care at the forefront where musicians are empowered and making money doing what they love.
A lot of musicians don’t know what to do when it comes to promoting themselves, let alone music branding strategies. Sometimes, they don’t even want to promote themselves. They believe that promoting yourself is narcissistic and that it has to be phony or inauthentic for it to work. Joining Bree Noble to dispel this misconception is Megan Kuhar, a professor of Music Technology, creative brand and tech coach, audio engineer, videographer, social media manager, percussionist, and entrepreneur. Megan dives deep into music branding strategies, social media content, and all the things you need to be working on in your marketing to help you profit from music.
To continue filling up the stadiums and selling all those albums, artists need to continually engage with their fans. It’s a missed opportunity for artists not to be using their fans to promote their music or whatever they wanted to promote. Sarah Beth Perry, the Founder and CEO of With the Band, grew up loving boybands. After working with multiple artist teams, she saw that there was an opportunity to improve fan engagement between artists and their fans. In today’s episode, Sarah speaks with Bree Noble about how their platform is helping artists further their career reaching new fans using street teams.
With technology continuously upgrading, people strive to be more efficient in all transactions, meetings, and even music lessons. Join Bree Noble as she interviews Tali Mandelzweig, the Co-founder of MeetFox. Tali explains what MeetFox is all about, from its features to its applicable functions for the service you are looking for. She also shows us how to navigate the platform and how musicians can gain an added value using MeetFox.
Beth & Cayla have a live conversation inside our Facebook groups about how we can feel empowered as artists as we get older and not let outside prejudice erode our confidence and question our talent and value as musicians.
Making money may be the major goal in entrepreneurship, but without getting that satisfaction of serving others or pursuing your true passion, it may all be for naught. Singer and Vocal Coach Tara Simon joins Bree Noble in sharing how her career eventually brought her to the vocal coaching stage, helping others hone their singing talents. Tara reminisces how the doors of coaching opened to her, giving her a bigger life mission than just earning cash. She also explains how her simple source of passive income grew into an established group of vocal coaches, which is now making the most out of the increasing demands of online lessons.
Judith Hill talks about her rise as a backup singer for artists like Stevie Wonder and Michael Jackson to her time as a finalist on The Voice to striking out on her own as an Indie Artists and the release of her newest album.
Bree interviews Ariel Hyatt, founder of Cyber PR and writer of the best-selling book Crowdsatr, about her new book that gives musicians a system to get publicity called "The Ultimate Guide To Music Publicity."
Laura Monaco-Martino has been in and around the Industry for a long time. As an artist she had label interest and opened for the likes of lady Gaga. Now as a business owner and champion for artists she is working to make the Industry more inclusive and provide true support and development for aspiring DIY artists.
Maggie Rose has opened for artists such as Martina McBride and promoted several singles to country radio when women were not getting the respect and airplay they deserved. She is now a champion for female artists through her own music as well as her new podcast where she interviews the likes of Nancy Wilson, Martina McBride, Cathy Valentine (The GoGos), and many more.
Katie Zaccardi & I discuss the offers we've made over the years, the pros and cons and what is involved in both launching them and running them. This will be enlightening for you if you've been considering adding a new stream of income to your business around teaching or coaching as a musician.
Take the Quiz: http://profitablemusician.com/quiz
Danielle Tucker, Founder of the Pandemic-Proof Summit, breaks down how she plans events, determines her budget and ensures that it's a profitable event. This discussion applies to any musician running an event such as a release party, festival, online concert, etc.
After getting her start on NBC's The Voice, Michelle Brooks-Thompson has taken the momentum she gathered on the show and built it into a thriving music career that she skillfully balances with being a mother of 3 and a day job she loves working at a bank.
As founder of The Expand Online Summit and The Business of Tech, Jaime Slutzky helps creatives and musicians navigate the confusing tech hurdles of marketing and providing online education.
Building relationships with venues and event planners is even more important now in our post-pandemic world. Tara B talks about how she builds relationships with venues through the booing, event and follow-up so she is always top of mind when they need an artist for a gig.
Use these 4 steps to breakthrough your money blocks and start attracting money and charge what you're worth.
Beth & Cayla, my community managers in the Female Indie Musician Community talk about how to get paid what you're worth when booking gigs. They discuss how they stopped performing at places that didn't value them and caused resentment and started feeling confident to ask for what they deserve.
I truly believe that all boats can rise with the tide. What does that mean for musicians? It means that if we band together to promote Indie music as a whole, everyone can benefit. If we collaborate and help each other, everyone wins. It means that there is no limit to what we can do together to create more opportunities for Indie Musicians.
And it means that just because one artist does well, it doesn’t mean another can’t do well too. It’s not either or.
But starving artist syndrome has many musicians believing that their resources are limited. That there’s a fixed pie of fans or venues or income and if others get a piece there will be none left for them. That if one musician succeeds it means another fails. Starving artist mentality has caused so many musicians to believe that fans and venues and income opportunities are scarce and that there’s not enough to go around. It creates division and leads to unhealthy competition. It isolates artists from their community.
But what would happen if the Indie Artist community stopped believing that resources are scarce, and proclaimed starving artist syndrome to be a myth? What if instead of fighting for fans and venues and income, we worked together to better the industry as a whole and make more opportunities for everyone? What if we introduced our fans to other great artists in our genre and they did the same for us? What if we did gig swaps with local artists? What if we shared our wins and failures with each other so we could cut the learning curve for everyone?
That’s what I mean by all boats rise with the tide. My mission behind The Profitable Musician is to create more opportunities for indie musicians and to teach them to work together to CREATE more opportunities for themselves and each other.
And we WILL create those opportunities through uncovering more streams of income. We’ll create them by coming together as a community of like-minded artists to share what’s working so we all can build our careers. We’ll do it by disrupting the starving artist mentality that is keeping musicians living in fear and isolation, believing that resources and opportunities are limited. And we as Indie artists, and especially female artists, will thrive because of it!
If you want to be part of this movement and rise with us, then join us inside my free Facebook group, the Female Indie Musician Community. We can’t wait to meet you.
Tara and I discuss how to talk about hard subjects with your fans like race and gender issues and how to take a stand for what you believe in while weaving that into your branding and music.
How can you harness the power of persistence in your music career, especially in these trying times? What does it look like and what habits will help you stay the course? My Female Indie Musician Community managers Beth & Cayla talk about persistence in music and life and give some amazing examples and personal stories that will inspire you.
Brianna Ruelas talks about her experience on American Ido, what happened afterward and what should we do differently. She also shares how she revitalized her career after becoming a mom and is really coming into her own now that she is in her 40s. Be inspired from this interview that it's never too late to pursue your music dreams.
How do you know if you're doing the right things to move your career forward? Why do some marketing tactics work and some fall flat? This is a "pre-training to my Musician's Profit Path workshop - "How To Attract Your 1,000 True Fans Without Wasting Valuable Time & Money on Marketing That Doesn't Work". http://musiciansprofitpath.com
Following up on our episode about Stage Fright with Allison Anderson, I talk with Ingela Onstad about strategies for coping with fear and anxiety on and off stage.
I am excited to be here with Stacey Bedford fromBandzoogle. It is one of my absolute favorite companies that help musicians. Stacey has been the CEO for a few years. I’m getting to talk to her, which I’m excited about. I’ve had many great relationships with Bandzoogle. Dave Cool, we’ve hung out together at conferences. I met Melanie in 2019. It’s great to talk to Stacey and get the perspective of the CEO on how Bandzoogle is helping musicians. I got excited when I saw an article that they put out a few months ago that said, “Musicians earned $5 million during the pandemic through Bandzoogle.” I was like, “My audience needs to know about this because musicians are thinking nobody’s earning during the pandemic."
Michelle Sabolchick Pettinato has had an incredibly successful career as a concert sound engineer for some of the biggest names in music including Gwen Stefani, Elvis Costello, Janet Jackson, Adam Lambert, Melissa Etheridge, Goo Goo Dolls, Kesha, Jewel, Styx, Mr Big, Indigo Girls, and many more.
She is a Full Sail University Hall of Famer and Co-Founder of soundgirls.org. Michelle is also Creator of the online program LISTEN! Master the EQ Techniques of the Pros to Create Brilliant Mixes.
This time of the year could be really crazy, busy and fun. This year, we don't really have that. The challenge with this year is not being able to do these things and we tend not to get in the spirit and it's easy to feel not-Christmassy.
I have with me my Community Managers in the Female Indie Musician Community, Beth Matthew and Cayla Brooke. They go live once a month to talk about subjects that affect us all and this time, it's about how to keep a spirit of peace in your music career and during this holiday season.
Today, I'm talking with multi-faceted artist Cassandra Kubinski. She has been with us on the podcast in 2018 and was in our Profitable Musician Summit talking about crowdfunding. Today she talks about how collbas have helped her get more streams, new fans and opened new doors for her.
Over the years, I have become known for helping musicians become more focused, more productive, use time more wisely, deal with distractions and get rid of stuff that don't serve you. I love talking about this kind of stuff especially since the year is ending and we're looking forward to the new year.
I have a very popular mini-course called "Get More Done in Less Time" and I'm going to talk about that in our boot camp. You femusician.com/bootcamp. Get signed up ASAP since it starts on December 7th.
Do you pride yourself on being a highly-creative musician with tons of great ideas? For musicians, having too many good ideas can steal your time, divide your focus and keep your stuck and broke. You may actually end up with unfinished projects and half-baked plans.
I'm going to show you how the plethora of ideas you have is actually your worst enemy and how it's putting the breaks in your career momentum, and what to do about it. This process has been incredibly helpful for my Female Musician Academy members. It's helped them maintain focus, create clarity and actually build momentum in their music career.
As creatives, we are often praised for our ingenuity and imagination and I know we mostly consider this our greatest strength, but some of time, it becomes our greatest weakness. We have a limited amount of resources to work with, especially our time. We only have so much time to spend so we need to be very intentional on what we choose to spend our time on. When ideas creep in, it can take us off course. We need to figure out a way to harness them.
The other thing that can happen is you can get ideas by watching other artists and you want to add those things to your plate, which actually dooms what you're currently doing to the unfinished pile. The biggest problem with this is not just the time management issue, or not just that it is dooming what you currently do, but also that you are adapting something that you don't know if will work for you. The artist may be in a different stage than you. You need to assess anything you add in your plate in that way but decide if it fits to your current plan and goals. If it doesn't fit, you need to put it in a place, where you can come back to it when it's already applicable for you.
What to do with your ideas:
Create an inspiration vault. Keep the ideas for safekeeping so you can access them at anytime when it's the right time. You can use a notebook, your phone, or anything else where you can write it down and not forget it.
When to access those ideas:
When you are ready to do your next 90-day goals, you pull out your ideas and put them on your brainstorming document and decide if they fit in to what you want your goals to be in the next 90 days.
If you ever felt pulled in a million different directions by your goals and end up accomplishing nothing, the bootcamp can definitely help you. Go check it out at femusician.com/bootcamp.
Link mentioned in this episode: femusician.com/bootcamp
This is the kind of subject that is not necessarily business-oriented but has so much impact on your business. Gratitude is so important to be able to approach business in a healthy way. You cannot avoid experiencing huge highs and huge lows in your business. Gratitude allows you to balance out the mistakes you learn with the great things that are also happening. This allows you to create longevity for your business. I try to have some kind of gratitude practice on my walks everyday. When I fail to do that, I noticed that little things start to annoy me. My two Community Managers in our Female Indie Musician Community, Cayla Brooke and Beth Matthew, will discuss this on today's podcast. If you're not in our Facebook group, go to Female Indie Musician Community or to woscommunity.com
Gratefulness has a lot to do with our mindset. When someone is grateful, their mindset is different. If we come from a state of gratitude, it makes our music better. When we're positive about things, that makes life worth living. We become more solution-oriented than problem-oriented. It's a really important subject that changes a lot of things in our lives. We can choose to focus on the good things going on instead of the bad.
Imagine going through this pandemic without technology, we would not be able to do Facebook lives or access courses at a price next to nothing. Depending on our mindset, we can either sit at home and whine or look for something to be grateful for. Even if you don't have support at home, you can actually find support online. We are so fortunate.
Gratitude is the quality of being thankful, the readiness to show appreciation and return kindness. When we're grateful, we tend to look for the positive and attract more opportunities. We can help train our minds to be grateful. We can also do small routines like sending thank you cards to people weekly or thinking of three things to be grateful about each day.
People who are more grateful are less-stressed, less-depressed and more satisfied. It lifts our wellbeing mentally and physically. Even if we don't feel grateful, we can cultivate an attitude of gratitude. Practicing gratitude makes us happier. If we can start being grateful even in really tough situations, it can help us process things and lessons we've learned. Why don't we start practicing gratitude everyday?
Link mentioned in this episode: woscommunity.com
Today, we're talking about Performance Anxiety or commonly known as Stage Fright. I've had a lot of people wanting me to discuss this particular topic. Although I've had some bad experiences onstage, I've never had stage fright from the beginning. I know there are a lot of you out there who have a lot of talents to share and a lot of things to say but are afraid to get out there. So I have invited Academy member Allison Anderson to talk about this with us today.
Allison is a musician and licensed therapist from Alberta, Canada. She started playing the piano at 6 years old and singing at 7. After she did music school, she suffered performance anxiety and it lasted for three decades.
During a certain performance around seven years ago, she was off-key and everything was going wrong, then she found herself laughing it off during the performance and letting it go. That was when she heard the most beautiful tone come out of her. She eventually learned that her stage fright came from bad experiences in music school that were enough to shake her confidence.
Performance anxiety is classified as a social phobia. It can be caused by different origins of thoughts such as a previous bad performance, trauma in childhood, learned behavior patterns, some strong personality traits or anything else that could have caused that impact in a person's deep self-esteem. A person may have tendencies but it could be developed by biological or environmental causes. Whatever the origin is, the result is the same onstage, which is stage fright or performance anxiety. No matter what the cause is, this is more about how you respond to a situation.
To prevent having stage fright, you can do practices outside of the time so you can apply it when you're onstage onstage such as mindfulness, breathing, or being in the moment. Mindfulness is a practice about being in the moment using your five senses. We have to be in our bodies to get grounded in the moment and not live in our heads. When we have stage fright, we're activating our fight or flight response and we need to be aware of the present reality so we can allow our body to be mindful of the true situation and not of our fears or thoughts.
As human beings, we always have the right to create. Nurturing your muse is giving yourself the freedom and fertile ground for creativity. It helps if you allow yourself to respond in the moment as an improvisation. The skill of mindfulness is being able to return to the moment. You also have to let yourself go and accept that your creativity is limited if you keep on thinking of being perfect. Developing this skill allows you to deal with Performance Anxiety and control your body's reactions.
If there is one step you can take to move out of your stage fright, Allison advises it is allowing yourself to be horrible or to be the weirdest in your own space. Letting go and being free allows you to get rid of stage fright and discovering your best voice.
You can find more about Allison at andersonarts.ca.
Link mentioned in this episode: andersonarts.ca
This episode focuses on marketing your music. We're going to talk about how you are going to find the perfect people, how you're going to connect with them using tools online and further that relationship, and how to use data to figure out ways to convert them into raving and paying fans to support your career.
We're going to discuss a lot of information about data and it may feel overwhelming at first but if you know what your data can tell you, you will love it and will turn you into a fan of knowing your data. If you want to learn more about what we talk about here, go to femusician.com/modernmusician and sign up for the free workshop that Michael Walker will be doing for my community on November 11th.
Michael Walker from Modern Musician is a fellow summit host. Through his brand, he teaches musicians how to build their fanbase and make money from doing what they love. He started from being in a band in South Dakota and he grew his fanbase through grassroots. What they did was approach people who were fans of the bands they have similar music with.
Michael shares the following steps they use in building fanbase:
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Find out where the people who will benefit from what you offer hang out
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Find out the best way to introduce yourself
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Build a real relationship with them
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Generate value for them
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Provide more value over time
How do you use online tools to connect with people and have that deep relationship with them? We need to make sure that even while using automation, you will still have traction and real connection.
What is important either with personal or online connection is to make sure that you are getting on the same page and reaching out to your fanbase where they can really get in touch and resonate with you. Being in tune with them is very important.
Michael will be doing a workshop with us and he's going to teach you his system that will help you figure out about your artist identity, nailing that down into creating a passionate fan base and revenue multiplier. This is mainly based on a marketing funnel and his system will help musicians develop the skillset of using the right online marketing tools. They have a 3-month program that will equip musicians to develop that skillset and get comfortable enough to run it, keep optimizing it and create their own funnels. They also have a team of 18 trained coaches that will do a lot of heavy-lifting for the artist and do one-on-one sessions every week.
When you start building something, you emulate then you innovate. Once the foundation is built, the last step is the revenue multiplier. They will teach you about a funnel accelerator which allows you to track your metrics weekly. The spreadsheet may be overwhelming but it it best to not know what to track and how to do it. Data also allows you to understand what's happening to help you get motivated about what you do. You will also be taught how to segment people into different categories based on how they answer sets of questions. Then you offer value based on their answers. You also have to analyze the Cost per Acquisition vs Value per Acquisition. The Fanbase Growth Workshop allows musicians to have clarity on what they have to offer. One requirement is to have at least one song that has high quality on it. How do you put it in front of people, create traffic with it and put it in front of the right people. The workshop will teach you how to go from scratch to your first $5000/month. Michael is going to break it up for you so it would be simpler and easier to understand. To join Michael Walker's workshop, sign up at femusician.com/modernmusician
Link mentioned in this episode: femusician.com/modernmusician
This week, I'm bringing back in my two Community Managers from our free Facebook Group, the Female Indie Musician Community. What we will talk about is something that is so poignant right now because of the pandemic. We need to feel realigned with our purpose and our passion for our music career. With what I am doing for musicians, I wouldn't have stayed this long if I didn't love what I do and if I'm not that passionate about what I am doing. I've always encouraged my Academy members to keep a reminder of wonderful testimonials that fans have given them about themselves or their music so they can use that as a reminder if they're not feeling motivated enough. But the key is really to have your passion for music deep in your soul, deep in your heart and deep in your belly because pursuing music is not that easy.
Beth has been singing and playing the piano since she was a child but she has tried to push it to the side. She kept having this urge to pursue it and later in her life she eventually decided to listen to it and pursue her music. Knowing your passion is really about knowing what you love, what you're good at and what the world needs. After figuring that out, you need to find out what you can do that people can get you paid for if that's what you like. It would be wonderful to have our passion, profession, vocation, and mission all rolled into one. In pursuing it, there will always be some aspect that you need to learn and get help with but whatever it is, there's always hope to do what you're created to do which is your purpose.
Cayla wanted to perform since the age of three. For her it's like a curse and a blessing at the same time. If you don't follow it, that nagging feeling stays with you and you know that you are on the wrong path. When she started her career, she just wanted to sing and take every opportunity to do it. Later on, she discovered that she didn't like the performances she did at restaurants and bars during that time and that she was looking for something else. For a long time, she toured the show about Eva Cassidy. When she gets off the stage, she felt great and happy and she knew she was doing what she wanted. One night she just realized that she was done with that part of her life and it was time to write and sing her own music. Then afterwards, she found herself needing to speak infront of people. As we grow, we need to rediscover ourselves, rediscover our purposes, learn something new towards our new purpose and following the opportunity when it arrives. We should learn to not be afraid to pivot when needed. We should not regret what we did in the past because you learn from them.
Some experiences would help you figure out that that's not you. Some would make you feel alive. Following your intuition since it's usually good and usually right. Before Beth turned 50, she knew she wanted to do more with her music. She didn't have fans or a website. She had an opportunity to record her album in Nashville and she did. She had the time of her life, she felt good about herself and learned a lot. Another thing is she had a desire to move to Connecticut from North Carolina. That's when she had the chance to be seated next to her now-husband and they eventually got married. Understanding what your values are, what makes you alive and what makes a difference in our lives to is really important.
We might let what other people think prevent us from living our purpose and passion but living through what's feeding our soul is what will really make us happy. Your passion should also be aligned to what's really core important to you just as being a voice to people who are voiceless. Your core message comes out in your music because you can't help it and that's who you are.
Our Music With A Conscience has a lot of songs that were written by people about really amazing themes. You will hear a lot of different viewpoints from those songs. It's so important to hear different point of views instead of just the one we believe. Just like what was in the Netflix documentary, "Social Dilemma", we may have a tendency to stick to our own views and it is important that as musicians, we are critical thinkers and we should not lose that. Just like those artists included in the Music With A Conscience Series, you have the power and you have the mission to get your message out there and make an impact to the person listening to you. Don't be afraid about negativity on social media. Get your music out there and share your message through music. Your purpose is stronger. With your music, you can make a difference.
I've been doing a lot of work lately on productivity and I'm really getting a lot more done in my business because I'm splitting my time. Working hard, taking care of my family and having a lot on my plate, I've really been working hard to make sure I get stuff done in each aspect of what I need to do.
I've come across something lately that has really helped me manage my tasks. So today we're talking about gamifying your to-do list. In the past, I've talked about breaking your to-do list, knowing how to prioritize and keeping 5 goals within 90 days. Even then there are certain things that keep falling to the bottom because I don't really want to do them.
I've been working with a book called "Free to Focus" by Michael Hyatt and it has helped make things clearer to me on how I can run my business and make sure I get everything done.
How do you get rid of that overwhelming feeling that you have endless things on your to-do list? I learned from the book that we can choose 3 big things for the week and around those big things, choose 3 smaller things per day.
Before I start my work during Sunday or Monday morning, I organize them into first priority, check the deadlines then I fill in the rest. The gamification comes in here. Usually I procrastinate stuff that I don't like doing so I put them off. Since I started this 3 big things, I only focus on 3 things a day and 1 of those 3 things is something I don't like, and the other 2 are things I like.
It's reality that there are things we procrastinate but with this gamification, we focus on only 3 things a day and 1 of those things is something we don't like. But that's how we go forward. The other 2 things that you like get to be a reward or a motivation that you only need to do 1 thing you don't like and you usually do it first.
Gamifying your to-do list makes you feel more in control of things you need to get done. Doing this makes you feel better and so accomplished.
If you want some help about figuring out your priorities, grab my Smart Goals Workbook at femusician.com/goals
Link mentioned in this episode: femusician.com/goals
I rarely talk about products on this podcast and today I am going to talk about UniqCube. It's a great product that can really be used by musicians offline or online and will make us stand-out. CEO Anna Sedleniece will talk about its benefits and how it has helped musicians stand out during their gigs.
I heard about UniqCube from Wade Hutton on the Six Minute Music Podcast, went to their website and I thought this is really cool! This is a product that is great to use for your branding, can be used for gifts to family members or friends and other applications for various events and purposes. You can check how this product looks like on our website, femusician.com and search for Episode 214 or on femusician.com/cube. If you decide to purchase it, you can also use my discount code "BREE".
UniqCube was founded in 2016 and the product itself was originally created as a home decor. It's basically a cube with a light inside. Since it's a cube, it has six sides which you can personalize and DIY online. Originally, it was not really intended for musicians until record companies started ordering them for marketing purposes. The product design is minimalist so your DIY design really stands out. You can choose to put your photos, logos, website address, social media handle, upcoming albums or releases and so on -- the design ideas are limitless! This is a great way to use offline to promote your merch and also for online promotion.
One way to use it is when you're live streaming. It's a great way to catch people's attention so that when they are scrolling on their phones, they will get visually attracted by the cube and will notice your live. Also, because of its size, the cube is easy to bring from one gig to another. The price is affordable as well for start-up musicians.
Benefits of UniqCube* Great way to market yourself and your brand * Helps you stand out in a livestream or offline event * Each of the six sides of the cube can be personalized * Affordable * Minimalist so your own design really stands out * Small enough to be conveniently brought from one event to another * Can be used as a unique gift idea for holidays and events
You can check them out at femusician.com/cube and use code "BREE" to get 10% off.
Link mentioned in this episode: femusician.com/cube
My friend, Chris SD, from Sync Songwriter will talk all about sync licensing -- all the ins and outs, all you need to know, all the different ways you can get licensed, how you can build relationships in the business and how to get more of your music licensed. Be ready to get excited about sync placements just like how Chris is so passionate about it. He is bringing 5 of his music supervisor friends on a virtual panel this October 11th so you can learn inside tips directly from them. Join us on this free workshop at femusician.com/chris.
Chris started as a touring indie musician in Canada. The band parted ways then he got into music production and working in different roles with bigger artists and won some awards. He was then given the opportunity to move to LA for work. After his wife got pregnant, he yearned to spend more time with his daughter instead of being in the studio for 12-14 hours a day. He thought about moving his work online which he did, then he started getting inquiries about sync licensing. He previously had a similar job in Canada and so he started connecting with music supervisors in the US. So now his job is connecting indie artists with music supervisors for television and film.
There is so much great music from indie artists but they lack relationship with the right people in the industry. When Chris was working with indie artists in Canada, he did notice that the indie artists were just as good as the bigger artists except that they do not have the managers and labels to push them.
When Chris started doing sync licensing, he didn't know anything about it. He thought having the connections was enough so he did all the mistakes. He sent the wrong music or sent it at the wrong time and did the wrong approach. By talking with music supervisors and learning more about the behind the scenes, he cracked the code about sync licensing and helped people do that. After teaching people, he brought them infront of the music supervisors and let them build that relationship themselves.
Here are other important things Chris shared:
Types of Payments from Sync Licensing* When your music if played on TV or film, you got performance fees from your PRO. * Sync Fee - lump of cash to license your music from the production * Royalties - Everytime that show airs, you get royalties for that. You can have one song playing in more than one show and you can get a lot of royalties for that.
Typical Ways to Submit Your Music for Sync Licensing* Pay-to-submit sites (ex. Songtradr, Broadjam, TAXI) * Non-exclusive Music Libraries * Exclusive Music Libraries * Licensing Agents
Tips on Sync Licensing* Music supervisors prefer songs that was written from the heart rathen that music written specifically for sync. * There's no way to submit a demo. Whatever you submit has to be the final mix that is played. * Your songs also need to be cleared ahead of time and fully and legally authorized to be used in the show. * When you get yourself a placement, you have to be ready. You will get a lot of attention but that is fleeting. You need to capitalize that moment. You need to make sure your music is out there and people can find your music and find out who you are. Having your lyrics on your website also helps in a big way so people can search you just by your lyrics. * The ultimate way of getting your music into TV and film is developing relationships and your reputation with the actual people who play the music.
Chris will be having an amazing event on October 11th at 11 AM Pacific Time where he brings 5 music supervisors and hear all the behind the scenes of sync licensing so you can see a road map on how you can get your music into TV and film. To join, go to femusician.com/chris and register for free.
Link mentioned in this episode: femusician.com/chris
Cristina Ibarra from Women's Audio Mission is going to share with us how they are getting women and girls more involved in the areas of creative technology, audio and STEM. Right now, less than 5% of the audio and music we have is created by women. WAM has been able to help over 2000 women per year to be involved in the Creative Audio Arts. They were able to help more women during this pandemic through doing virtual conferences. Go to womensaudiomission.org and check how you can get involved.
Women's Audio Mission (WAM) is based in San Francisco and Oakland, CA. They are a non-profit organization that use music and media to attract over 4000 women, gender non-conforming folks and girls for music, audio and STEM studies. They have the only built-in studio entirely built and run by women and gender non-conforming folks. Audio is a critically underrepresented field and their mission is to amplify voices of women and gender non-conforming folks in this field.
My friend, Fett, has been sharing to me how women have been producing but their work is not being highlighted and how girls are not realizing that this is a field they can go into. Through WAM, when they see themselves represented in the studio, in the instructors, on stage and behind the board, they begin to realize that this is a road they can choose to take.
The 8th WAMCon is coming up and this has been an iconic way for Women's Audio Mission to take their mission and community to tap into existing communities. There is such a need for this and this is why they are figuring out how to push it further and reach out to more people in 10 countries using virtual.
They offer a membership program for $40/year for professionals and $30/year for students. With that, you get access to courses, access to the job board and get to work with our great community.
The gap between equity inclusion and the challenge is now moving from conversations about that gap to actual change. WAM's mission is being part of the conversation. We have to keep going to push that change and make a difference.
If you'd like to know more about membership or events of WAM, find us at womensaudiomission.org. They are also on social media such as Instagram, Facebook, Twitter and YouTube. WAMCon is coming on October 23rd and 24th and it's a fantastic way to drop in and get some fantastic workshops. They'll also have 3 top engineers talk about their journeys followed by a whole day of workshops.
Link mentioned in this episode: womensaudiomission.org
We love to compare ourselves and the things we have with others. Feelings that we don't like what we have or what we achieved and we prefer what others have instead can be crippling. These thoughts can hold us back from fulfilling our purpose. We have to overcome this and it's not at all easy. In our free Facebook group, Female Indie Musicians Community, Community Managers Beth Matthew and Cayla Brooke did a live about this. If you need a place where people understand you and will support you, go to woscommunity.com and join our group.
Comparing ourselves with others is a learned behavior that has been passed on from generation to generation. Everybody deals with comparison and is an unfortunate part of life. With the pandemic, it's more difficult more than ever. It's easier to compare ourselves with other women who we might think are doing better than us.
It all comes down to authenticity and the power that we have as women. We must understand our power as individuals. We all have our individual strengths and individual power. Mary Ann Williamson says that we serve no one by hiding our light. We need to start hearing our own voice and understanding our inner strength as women. Our thoughts that we are not good as others affect our actions and our lives. We should accept ourselves.
For Cayla, her trauma came from abuse and abandonment from her family. This translated to her comparing herself to those people who have families. She found herself looking longingly at other people with families and asking herself why nobody loves her. She felt abandoned and worthless. She was in that spiral of negative thoughts and emotions for ten years. She lost the prime of her life because of that. When she came out of it, she no longer chose to allow her circumstances to steal away her joy, her power, her life, her strength and her purpose. It is normal to feel those feelings but we should not allow ourselves to stay in them and be controlled by them. We cannot compare our beginnings with somebody else's end game. Comparing should be something that propels us to become better. We should stop it whenever we have negative comparisons in our heads.
Becoming aware of our triggers help us avoid that inner critic. Beth grew up in a loving family but she also experienced some emotional and verbal abuse. It affected her in a way that she became more compassionate. However, it allowed her to put up with more than what she should have and did not allow her to have firm boundaries. When she pursued her music career, battling that inner critic showed its ugly head and gave her thoughts like, "Who do you think you are?, Why were you qualified?" There were a lot of hard things in her family and she learned to hide her authentic self. She remembers being bullied during childhood and that has really affected her. She also experienced infertility in her marriage and she battled with that before too. She compared herself with others but eventually realized that there was a different plan for her which is adoption. Social media also triggers that inner critic. We should set healthy boundaries in our lives and in our minds.
As you continue to grow, aim to be the best version of yourself. Don't beat yourself up when you sometimes fall back into that inner critic and into that spiral. Be aware that your happiness does not come from others but from yourself. Sometimes, we put too much pressure on our loved ones to give us happiness but that is not fair to them. We should accept that our happiness should come from ourselves. Even in social media, people can tell if we are authentic. They care less about what we look like than what we are truly about. We should learn to accept and love ourselves. Do not mind how others might react to you, shine your own light, feed your soul and continue to grow as a person.
When thoughts of the inner critic show up, remember the little light. What's most important is you let your light shine, not the thoughts that get into your head. It's our thoughts that hold us back. Circumstances happen and that brings thoughts and feelings that cause us to hide our true selves. If we could change and re-orient what we think the circumstance means, that can change the way we feel about it and what we end up doing. If we can be mindful of those things and make the choice to change those thoughts and actions, we can shine our light no matter what has happened in our past.
Link mentioned in this episode: woscommunity.com
I'm glad to have Tara B back on the show. I met her in 2015 and she has been a partner in the Academy since then. She has her own courses and trainings. She knows a lot about booking and has always been scrappy and proactive. Since she has the same experience as everyone else this year, I know she will share a lot of insights when it comes to booking in 2020.
Tara has an upcoming event called 3 Days to Book Like A Boss from September 29th, 2020. Being in these types of challenges is a great way to keep you accountable and keep you going on your booking. Go to femusician.com/tara and sign up for her free challenge.
2020 has been crazy for musicians especially about booking. Tara previously had 10-12 gigs a month and due to the pandemic, she experienced 50% cancellations. How was she able to bring in income during the pandemic? First, she started calling people right away to offer virtual concerts. Second, she explored different ways of virtual events. She believes there are ways in the midst of hardship.
Tara's Tips on Bookings Build and maintain relationships with the people in venues. How we are connecting or approaching people in the venues is important. Make sure that you're in a relationship with places you have events on so that when you contact them in the future you can easily offer bookings (in person or virtual). She called venues and asked if there is a possibility of doing a virtual gig or even an in-person event. * Have the right mindset. Mindset is also very important before we approach opportunities for bookings. An approach I learned from Beth Matthew is that before you make booking calls, sit down and sing a song to remind you how much you like it and put you in the mood. Also, when you get turned down or feel frustrated, make sure to vent out only when you're off the phone or email. * Don't think of the person doing the booking with as your enemy. In reality, venues are struggling in this situation, too, so they're not the enemy. Try to think of how you can come together and find solutions. They're just people too who are trying to make a living for their family. * Remind yourself how much value you can bring to people.* Get out of that negative spiral. There is still a lot of preparation and energy you put into a virtual show so make sure to put the right pricing for yourself.
How Bookings Changed in 2020New things opened up. Big names and even shows like The Voice are doing virtual now. Facebook Live, Instragram Live, YouTube, Pre-recorded Concerts on YT, Zoom meetings, Twitch, Sessions Live -- there are just so many choices now. Online events are now normalized. So many people are used to it now, even going to church is now done online.
There are now so many ways to get tip jars online like Venmo, Paypal, Cash App, Zelle, etc. Allow people to give you gratitude to give you the gift of money to support you.
Some venues are closing down due to the pandemic but some venues that previously didn't have bookings are now opening up. There are definitely people who are going to find solutions and who value music so don't assume that they do not want to work with you.
Diversifying Income for TaraI have always been stressing the point of diversifying your income. How has Tara dealt with losing 50% of her income through cancellation of events during the onset of the pandemic?
- She did have other income streams such as teaching private lessons for piano and voice. She was even able to get more students.
- Airgigs and Fiverr among others. You do need to set up equipment for offerings you can do on these platforms. However, it is now much easier and cheaper to have a home studio set up as compared to before and there are free apps you can use too.
- Online courses also bring in income. You can teach whatever you are good at online.
- Affiliate marketing. You can promote products on your website and get a percentage from it.
Always look at possibilities. There are always people who are going to give up and those are who are going to find ways. Let us be a part of those that bring solutions. Think about what alternatives you can offer and be that go to person that they want to book.
How 3 Days to Book Like A Boss will be different this yearA. Learn how to approach people and how you are going to say it
B. Learn about pricing
C. Dig in and find ways to get gigs during 2020
Go to femusician.com/tara and sign up. It will start on September 29, 2020. I highly recommend it.
Link mentioned in this episode: femusician.com/tara
I did a similar episode back in 2015 and I've gotten a number of feedbacks from artists who were really glad they followed my advice and released their holiday CDs. I thought it was time to have an update about this in relation to the present time. Since we are in September, I want to give you 10 reasons why you should consider releasing an album, a single or an EP this year.
In relation to this, you might also want to check out my free masterclass, "How to Confidently Plan and Execute Your Next Release Without Feeling Overwhelmed or Regretting Missed Opportunities". You can find it at rockyournextrelease.com.
Here are 10 Reasons Why You Should Do a Holiday EP in 2020:#1 - 2020 needs a little bright spot.
Terrible things have happened and is still happening this year. With a holiday release, you can allow yourself and other people to take your minds off all these things and give you joy.
#2 - You can do this from home.
In 2011, I recorded my whole album at home for 2 months and got it out for Christmas so I know this can be done. During this time, we're already home so why not use that to create an album? You have more time to do this now and technology is cheaper nowadays. You can either do this on your own or find someone you trust who has a home studio and can help.
#3 - Holiday music is much easier to record especially if you're doing some cover songs.
I found an arrangement for one of the songs I included in my album for $60 online.
#4 - You can create a fun event around your release.
Some places are opening up for events so there may be some opportunities for you do some events during the holidays. If not, you can do an online release party and the good thing is people are much used to these types of online events by now.
#5 - Spotify allows you to get free promotion. Having holiday music on Spotify allows you to get more followers through this platform.
#6 - Having followers allows Spotify to promote all your music to these people. You can then also find some Spotify playlists to get your songs featured on.
#7 - Holiday CDs make such great gifts.
#8 - It's great to invest in holiday merch.
Since people have not seen them for some time, holiday merch always seem new. It never feels old and always seems fresh.
#9 - Holiday music can help you create a new program that you can pitch.
I created a program when I released my album, "Gift Beneath the Star". People are always looking for programs during the holidays to use for their events. The program makes it more interesting when you pitch it to people.
#10 - Holiday songs are a fresh new way to promote yourself every year.
Holiday music is almost always new news every single year unlike other songs or releases which eventually feels tired and old after some point.
I hope you guys take my advice and do this. We will be having our Holiday Series on the Women of Substance Podcast as we do every year. We'll be taking original song submissions this year between October 1st and November 10th, 2020. We would love to consider your songs for the show.
If you'll be releasing music, I highly recommend my workshop that will provide you chock-full of great ideas at rockyournextrelease.com
Link mentioned in this episode: rockyournextrelease.com
I'm excited to be recording this podcast in my new remote office in Maine. We currently have one desktop which I use for my podcast and my husband also uses to teach his students. Good thing he works in the evening. I also have to balance looking after my kids, especially my 11 year old.
If you need help in planning and prioritizing things, you can check my Smart Goals Workbook which you can download at femusician.com/goals
Beth Matthew and Cayla Brooke, our Community Managers from Female Musician Academy will share how they balance their lives during this time.
Beth shared about having focused time with no distractions. She works for 25 minutes then takes a 5-minute break and literally gets away from her computer, making sure she does something else and not spend time on her phone screen instead. What she does is called the Pomodoro technique. Those blocks of time are called Pomodoros. There are apps out there that tell you when a Pomodoro is over and when it's time to take a break. This works most for people that have a hard time focusing.
Cayla talks about some days that felt like managing their business became a total grind but during this time of the pandemic, she is now so thankful for that income. I love how she talks how having gratitude can allow you to be more productive.
Having a lot on our plate such as running a business, writing a book, doing speaking engagements, Cayla found that organizing her time is very important. Prior to that, she thought that she had to work really hard in order to get anywhere. She also had the mentality that if somebody else is working and you are not working, that somebody is going to beat you to the goal since they are working and you are not. She realized that it was a dangerous path and we have to realize that it's not all about work. I totally agree with Cayla and that is one reason why we decided to stay here during this time in Maine.
Cayla also talks about organizing using her planner. In relation to what Beth mentioned about the Pomodoro, Cayla does some of her chores during her breaks so technically, she still uses those breaks productively. Since she is old-fashioned, she still loves using her Passion Planner. She loves doing a big brain dump and then figure out what she needs to do in chunks. She suggests that you take a look at your life and figure out what you can do to have time for yourself while doing all the important stuff. Like for example, she pays to have somebody do her meal plans for her but that in turn allows her to have more time for more important stuff on her list. She also bought an iRobot to clean her house for her. So for Cayla, doing that has value. One other thing is doing the task part by part during the Pomodoro breaks allow you to finish a task that could have otherwise occupied your whole weekend. Anything you can delegate, automate, plan in little chunks so you can have more time in your life and allow you to get your life back and enjoy it, is worth it.
I, too, outsource a lot of chores at home to others or my family. Be kind to yourself so you can show up for things only you can do and delegate the rest.
Beth does her own chores and she agrees with Cayla that it is best to do it in small chunks so that it won't get overwhelming. She shares a quote from Steven Cotler, "If we are hunting the highest version of ourselves, then we need to turn work into play and not the other way around. Unless we invert this equation, much of our capacity for intrinsic motivation starts to shut down much of our passion." For those who are working, due to the current situation, everyone else is at home and we may feel that we are actually working all the time. It's a good motivation that if you are productive and did a good job, you will get rewarded for that.
Cayla and Beth both agree that doing similar tasks in batches allow you to get them done faster rather than doing one each day or so. You also avoid feeling that you are working all of the time. A good example of such tasks are scheduling emails or creating social media graphics for your business.
Aside from using an old-fashioned Passion Planner, Cayla shared about using an online tool which imports the regular things that you do into a calendar.
Batching, planning, organizing and basically putting structure into your day to day activities allow you to have more time for yourself and your goals.
We should also have a "Stop Doing" list so we can be aware and remove those activities and people that waste our time. Good examples are watching too much television or social media. Once we learn how to do that, we can instead spend that time being more productive and doing something that gives us more energy.
Perfectionism can also cause a waste of time. We need to get started instead of just thinking about it. We also need to figure out when we are most productive. If you are more energetic in the morning, you can do more work including the hard stuff during that time. On the time of day you feel less energetic, you can do other things that need less energy from yourself.
Morning and evening routines are also important. For Cayla, her morning routine starts her day off well. She also has an evening routine to help her shut down well. When she wakes up late, she still makes sure she does a mini-version of her morning routine.
She also plans her week every Sunday. She has her main works and needle mover stuff. Needle mover are little things that allow you to progress your bigger goals. Each day, she schedules 3 main works and 1 needle mover. She also gives herself time for small things that allow her to be happy -- like draw, take pictures, call a friend and other small things that make you feel good. Consciously taking some time for yourself and the little things you want to do allows you to feel better and happier about yourself. In turn, that makes you feel more energized for your work too.
You can join our very cool Facebook group which has been named one of the top Facebook groups for musicians. Just go to Facebook and look up "Female Indie Musicians Community".
Don't forget to also get my Smart Goals Workbook at femusician.com/goals.
Links mentioned in this episode: femusician.com/goals
Amy Barbera has been strategically connecting with people she has been submitting music to. And when she was winning competitions, she was utilizing that to get more publicity and bring her fans on board.
I met Amy through the Women of Substance Podcast when she submitted her music. If you are interested to get on our show where we can promote you through our different social channels and our listeners, you can leverage that exposure to show your fans that you are doing something fun and also get to rally your existing fans to share it. You can also connect with other artists who are featured on the show and possibly collaborate with them. If you want to submit to our Review Board, you can do so at www.wosradio.com
It all started when Amy was in elementary school. Though she lacked confidence, Amy joined a talent show where she won money by singing "My Favorite Things" from The Sound of Music. That made her feel that music could be her destiny. Eventually, she joined a choir and musical theater while in college.
When she was young, she had anorexia. Through healing, she realized she had to move out of Maryland to seek for opportunities to pursue her passion. She already knew that time that her calling was singing and music. She went to the Art Institute of Fort Lauderdale in Florida. In that place, she also found a local church. The pastor in that church immediately told her she was to be a lead singer and that started her musical journey.
She only started vocal training in her twenties. Back in Maryland when she was young, she developed vocal chord nodules when she was a cheerleader and had undergone surgery. All her vocal teachers said it was a miracle that she sings the way she does even after that.
Amy knows her calling was to reach people with her original music. Her message through her music is mainly about God's hope, healing, love, grace and other inspirationals like nature and pursuing your dreams. She does not feel the need to stick to the usual genres. She's not afraid to explore other music styles outside of her genre as well.
Before the lockdown happened, she did shows with her mom on her Youtube channel. During the lockdown, she was able to slow down, take much-needed rest and became more active in Youtube doing home videos to let people hear her message.
Amy advises to step out of the box and stretch to an area you are not that familiar with as an artist. She invested in doing videos over the years and she has submitted them for competitions. Two years ago, she released an album called "Make Me a Butterfly". Her friend, Robynn, used one of her songs, "Breath of Angels" to close out her short film, "You're Never Alone". She was the one who told Amy about Filmfreeway where she can submit songs and music videos. This outlet has thousands of festivals all over the world and this is where she won a bronze medal for the Global Music Awards and got good reviews and wins for other such competitions. She has gotten a lot of exposure due to joining different international competitions. She also creates promo videos and gets a lot of support from her fans. Even if she doesn't win in some of the competitions she joins, she does get other awards like people's choice and is otherwise happy to get nominated.
Winning awards has opened a lot of doors for her. People have reached out wanting to work with her and interview her. It also helped build up her credibility. The Global Music Awards is recognized as music's golden seal of approval and they also have affiliations with other big companies. Even big movies are in Filmfreeway. It's an avenue that opened a lot of opportunities for her. It really helps that through this, even during the Coronavirus she has something great to look forward to.
Aside from joining competitions, she also promotes her music even behind the scenes so when judges check her videos they are able to see the views. Her attitude is, even if the song has been released, there are still millions of people in the world that haven't heard it. For example, when she has a new follower on Instagram, she sends them a private message introducing herself and encouraging them with a link to her music. Through that, she has gotten some radio interviews among other stuff. She loves doing this apart from doing Filmfreeway.
If you want to connect with Amy Barbera, you can find her online at www.amybarbera.com. She is also on Facebook, Instagram, Twitter, LinkedIn, YouTube, Reverbnation among others -- just look for her name, Amy Barbera.
Links mentioned in this episode: www.wosradio.com and www.amybarbera.com
Motherhood was something central to my music career. I only started pursuing it after I had a 2-year old. I experienced a lot of what my guest, Rachel Mason, will talk about in regards to balancing a thriving music career and being a mom.
I would love you to join our Female Musician Academy. The first step is to join my free masterclass on www.musiciansprofitpath.com
Rachel Mason is a jill-of-all-trades and has helped many people internationally. She has always loved music and song since she was around 4 years old. She has a condition similar to Tori Amos called synesthesia wherein apart from hearing music, she can see it as colours and taste it too.
Music has always been a part of her life. She studied it in school and took up classical music in University during the day and at night, she wrote music in the studio. Recently, she took up Masters in Songwriting. After University, she taught voice to students. Although she loved pop, she took up Classical Music since that was the one available in their schools. She felt her voice did not belong in usual genres so she created her own path where she does belong.
One time, she had an admin job that she hated. She contacted all the local schools to see if they needed a music teacher. Eventually she found a school that took her and she was able to quit the job she didn't like. She eventually needed to set up a local group for the school and from there, she and her friends set up Euphoria Show Choir. Since show choirs were not common in the UK during that time, that venture opened a lot of doors for her, which included being invited outside of the country for judging choirs.
On top of all that, she also manages independent musicians. She won a competition for self-employed people in the UK as "Freelancer of the Year". It was tough competition but the judges loved that she was so diverse and she's come through really difficult things. She works with independent musicians who do not know how to start and she is like their mom who motivates them and support them in their journey. She manages the artists but it is more of mentorship that she provides. If the publicity side is doing really good and the artist feels ready, that is where she prefers to come into her management.
Being a mom of little kids, she is grateful to have a good support network that includes her husband, her parents who live nearby plus her sister and her husband. She can be home with her children during the day and does her teaching in the evening. She avoided going abroad too much since that upsets them. She takes it step-by-step since there is no real blueprint for being a working mom.
She loves writing for herself and collaborating with other people. She is aware that there are some things she is good at and there are some that she is not and that other person may complement it. Aside from that, she also records music and she did one with her 3-year old.
She is also a patron of a Mental Health foundation. She struggled so much going through motherhood, having post-partum psychosis (also known as postnatal depression). Eventually, she admitted to herself that there was a problem and she sought treatment. It's really good that she got the support and treatment she needed and eventually recovered. She also used songwriting to cope with how she felt whenever she was depressed. That makes her really passionate about her company, Lyrical Light. Everyone is welcome to join the group, not necessarily songwriters or singers only.
I previously thought I had to give up being a mom after I had a child. You do not. Rachel agrees that it's a difficult balance but it's rewarding. You can have it all just at different points and times.
She has a number of income streams she keeps. Her main one is teaching which she does at home which includes teaching choirs. She's had to do the classes virtually during this time. Aside from that, she writes songs and does commission work for choirs and other outlets. She also writes articles for different magazines and does public speaking.
Just like Rachel, I always encourage musicians to have 5 or 6 income streams that you build up so that no matter what is happening in the world, you still have something to tap into. There's a lot of opportunities online now which allows us to participate in events outside of our location and still stay in the safety of your home.
You can find Rachel on her website at rachelmasonmusic.com, on her Instagram @rachelmasonmusic, her Facebook Rachel Mason Music and twitter @iamrachelmason.
Links mentioned in this episode: www.musiciansprofitpath.com and rachelmasonmusic.com
When I did this live stream in the Academy, many people said this is exactly what they needed. We're talking today about fear and how to learn to co-exist with your fear and use it to your advantage instead of avoiding it.
If you're interested to get support around your music career, steps on how to build it, what stage you're in and what you need to work on based upon what stage you're at, visit my free masterclass at musiciansprofitpath.com. It will teach you how to attract your 1000 true fans without wasting time and money on the wrong marketing tactics.
I know many of you have started a lot of new things in the past few months. When we embark on a new journey, the first thing we feel is fear. I heard this quote on a podcast: "The butterflies you feel in your stomach means that you've got skin in the game." The nervousness you feel means that that thing is actually worth doing and you are invested in it. Feeling that fear is normal and it's meant to protect you. It automatically appears when you don't know how things are going to turn out. There's nothing bad about feeling that fear but we need to learn how to co-exist with it.
When you want to start something, it's scary but once you say yes the first feeling that you feel is excitement and exhilaration. Then the feeling that immediately follows that is fear and that is totally normal. Whenever I make a new business, I always feel fear around that. Even if I've done similar things before, it's totally normal. That fear is there to protect us since we don't know how things are going to turn out. There is nothing wrong with that feeling of fear but we need to co-exist with it and deal with it.
On a podcast interview with Elizabeth Gilbert who wrote the books "Big Magic" and "Eat, Pray, Love", she talked about having a conversation with fear instead of having to push it away. Invite it in for a cup of coffee or a glass of wine. Let fear in and listen to your fear as to why you are afraid. You can write things down. Once you've let that have its way and not interrupt it, you can see why you have that fear, the worse that could happen, what you need to address, and look at things more objectively. You're going to know the worst that could happen and know how to deal with it.
Sometimes we are so immersed in all our what ifs but once we play them in our mind, we realize that they're not so big at all. Fear doesn't have to hold us back and we just need to understand how to deal with it. "Butterflies in your stomach are just a sign that you've got skin in the game."
Link mentioned in this episode: musiciansprofitpath.com
My friend, Michael Elsner, is passionate about teaching sync licensing to musicians to create that passive income and help make our businesses more stable. He will talk about the process he used and why this is the best time to do sync licensing.
Michael has a free video series you can subscribe to before July 19th at femusician.com/michael
Early on, Michael played in a band and had no idea about music licensing. During the 90s and 2000s, he moved to Nashville with a dream to advance his music career. He got turned down many times during the 4 years he stayed there and eventually, he decided to move to Los Angeles and pursue his path there. In 2003, he landed a gig on a tv show playing guitar on "The Young and The Restless" which led to his first movie which is "Ella Enchanted" with Anne Hathaway. He still continued his artist path trying to break into the labels but he got no success. He tried to do sync licensing while pursuing his artist career. It got to a point that he was working for 3 shows at a time and it was a great experience. However, due to the stress in the job, he developed alopecia and decided he was going to change his path. He realized that he should focus on sync licensing alone since he is getting a lot of acceptance and projects with it. He pursued licensing and got really good at it.
There are a lot of opportunities for a lot of different styles/genres. Labels may look for the latest sounds which does not suit what you make but sync licensing opens a lot of opportunities for different sounds. Artistically, you get to cover a lot of ground.
There are different paths to placements but the reality is musicians do not understand the business enough to close the deal with a music supervisor. Michael has done licensing for a long time but since 2011, he had someone else handle it.
A licensing company is like a realtor who sells your music who gets a percentage of your sales. You can choose not to give up the right to your music but allow them to use your music for a certain period of time. Working with a licensing company allows you to continue creating music instead of spending your time selling your music.
Traditional Music Process:
- Finish the song.
- Send it out.
The Music Licensing Process:
- Finish the song.
- Recording mixes.
- Add Metadata.
- Send it out.
Michael created his licensing course because he noticed others talking about what music licensing is but nobody was showing how to actually do it. He shares his entire process on licensing and how to show music producers how you can make their life easier and bring them what they need.
Why is this the right time to learn sync licensing?
- It creates a back end revenue stream.
- The content world for TV, movies, Netflix, etc. are exponentially growing right now.
- People are currently craving entertainment.
- Productions have started back again. In another 2 months, they will start again with post production and will be needing your music.
Licensing is a fun and exciting world. It does require work, you have to write good music and your music has to sound good. You're playing in the big leagues. Your music is valued and you're paid accordingly both on the upfront licensing fees and with royalties.
For a long time Michael looked at his career as a failure but he is so grateful that he landed in the licensing world. He gets to do what he loves which is playing guitar and making music. In the licensing world, it does not matter if you have been turned down multiple times or if somebody did not believe in you. What you look like or what clothes you wear is completely irrelevant. What matters is that your music complements and enhances a story or emotion that is happening on screen. Other things are completely irrelevant.
If you want to know if your music is good enough for licensing, give yourself half an hour to an hour a day, turn on the tv, close your eyes, when it gets to a commercial, listen to the music that is played. You will hear that it is not the same music that is played in the radio, it is a lot of different genres.
Sign up for Michael's video series at femusician.com/michael while it’s available.
Link mentioned in this episode: femusician.com/michael
My guest for this podcast has truly inspired me and I learned so much more about her in today's interview. Some of you will definitely relate with her, especially since she has been in hiatus for many years.
Cayla is one of our Community Managers for the Female Indie Musician Community which is our large free group on Facebook. We talk about why she joined in that group and what she thinks it offers to artists in particular. You can check our group at woscommunity.com. Then we also talk about the Academy and how it's different from the free group, why she joined the Academy and the higher level of benefit she gets from it. If you would like to find out more, you can join my free class at musiciansprofitpath.com
About Cayla
At 3 years old she wanted to be a singer but her mom told her that she couldn't carry a tune. She was still determined to become a singer. She started to sing professionally at 14. At 19, she has toured and performed in several continents as well as for prime ministers and presidents and even in Lincoln Center in New York. She was brought up in the church and in a Christian community. She joined a contest for her church that had 1000 people in it. From there, she joined her church group that toured in Israel and different countries as well as in front of dignitaries.
She also sang gospel music which during that time had various styles and that's what helped developed her music. With her mom's, dad's and musical theater influence, she was a real mixing pot when it comes to music.
Cayla experienced a lot of struggles including abuse from her family, controlling marriage, abandoned relationships from family, churchmates and friends. Due to the abuse she endured during her childhood, she lost who she was.
Sometime in her 50s, her daughter asked her why she has not pursued her dreams. She explained because she was already old. Then her daughter asked her if she wanted her to give up on her own dreams. That was a wake-up call for her. She realized she was the one who decided to stop pursuing her own dreams and she chose to let life stop her. After that, she joined a gospel choir to get her voice back then it's gone from there. She slowly rediscovered herself and her confidence.
Things she learned through her life experiences:
- Do not be complacent and continue learning and continue bringing ourselves forward.
- We should not stop living our dreams when we reach a certain age because we think we no longer have value and we have nothing more to say. We should show our children that we can reach and live our dreams no matter what age we are.
- Listen to your intuition and follow your own dreams and passions.
- We encounter fears whenever we try something new but your why should be stronger than your fear.
- Find out who you are as a person and as a performer. Do not follow what others say or what others want. You got to do you.
How the Academy Helped Cayla
One way the Academy has helped Cayla was the "brain dump" where you need to write down your plans and target what you want to achieve in 90 days. She also learned about and worked on getting a residual income so she can do the things she wants to do. Ask yourself, "What is it that I really want"?
She is working on a free course that works as a good lead magnet. You can find the Chair Workshop at caylabrooke.com.
How FIMC has helped Cayla
Female Indie Musician Community is a group where female musicians can join and feel safe. It's not a place where you can promote but you do have a place to put your Youtube link or so. You can celebrate your wins and ask questions. Other artists with decades of experience can give you advice. It's also a great place to make friendships with other musicians who understand you.
How the FMA and FIMC differs
Cayla shares that the free group is like being in a big church while the Academy is like being with your girls who support you and care for you. The Academy also conducts expert workshops to expose members to different things and choose which one you want to use.
Learn more about Cayla on her Instagram at @officialcaylabrooke, and on Spotify and Facebook as Cayla Brooke.
You can join our free workshop "How to Get Your 1000 True Fans" at musiciansprofitpath.com to have an idea of how I run my Academy.
Links mentioned in this episode: caylabrooke.com, woscommunity.com, musiciansprofitpath.com
On this episode, my friend, Kris Bradley, will talk about how she went from wanting to produce her own music at home to save money to now having a full-blown business for producing music as well as teaching other artists how to produce themselves from home with minimal gear and maximum results. We also talk about the free video series for you to learn how to start producing at home with her simple method. If you want to sign up right now, you can go to femusician.com/boss.
Kris is a singer-songwriter from Los Angeles, California. Early on, she was writing and pitching songs hoping to get them cut, get film and TV placements, and get songs with other artists. Since she needed to have a professional recording for that, she was spending money for producers to help her with the recording. She had difficulty communicating what she wanted so she did not always get the results she wants. Since she also wrote a lot of songs during that time, she did not have enough money to support producing her songs as often as she needed. That was when she decided that she will learn how to produce.
She was not at all tech-savvy but she decided to get her first laptop in her late 20's and learn it. She did have technological struggles but she was so determined to do it. She made a lot of bad recordings but she kept on learning until she got to a point that her recordings were good enough for her to start pitching her songs. Then other artists started paying her to do their demos. She suddenly realized she is already a producer since artists were approaching her to produce their songs. Now, she is a full-time producer and also teaches other people how to produce their own songs.
Why You Would Want to Learn Producing Songs With Kris:
- You will save money by no longer needing to pay a producer to produce your songs.
- You get the results you want. You can either produce your own songs or learn to communicate better with your producer.
- You can have the freedom to be in the comfort of your own home and still produce your song.
- You can release your own music.
- You can beta test your songs with your market and get feedback before producing and releasing them.
- If you have the right presentation, you get the full potential of how good your song can be.
- Learning to use the right software like LogicProX will allow you to plug in and play.
- Kris does a listening party for her course enrollees so she can give feedback to their songs and artists can listen to the feedback and learn from each other.
Kris has a video series she just released which is called "Start Producing Your Song Today in 3 S.I.M.P.L.E. Steps". S.I.M.P.L.E. stands for Structure, Instrumentation, Mood, Production Style, Leave It All Behind and Execute. The first step is "How to easily build your home studio". The second step is "Assembling your tool belt". The third step is "Template: How to Avoid the Blank Page Syndrome". The last two steps are reverse engineering a different song to get ideas for your arrangement.
Find Kris' free video series at femusician.com/boss.
You can find Kris Bradley at producelikeaboss.com, Produce Like A Boss on Facebook, and @producelikeaboss on Instagram.
Links mentioned in this episode: femusician.com/boss and producelikeaboss.com
Side Door was created to match artists and hosts for house concerts and alternative venues. They've been called the Airbnb of concerts. I'm a huge fan of house concerts but we cannot do that in this era. What Side Door discovered is they can shift this to online concerts and allowed them to shift to an area they never really thought they could have. Laura Simpson of Side Door will share how musicians are earning income this way.
I also share about live streaming on 15 Streams of Income to Tap Right Now. If you haven't yet, you can grab this free resource at femusician.com right on the front page. If you're interested in getting group support within the Academy, you can check out my workshop at musiciansprofitpath.com to see how I set up the Academy and how I run that framework.
Starting up as a fan of music, Laura hung around musicians at all-ages clubs. She started by defending musicians to make sure they are getting paid correctly. She eventually did live music photography. She became a journalist for 7 years and after that, she pivoted back to music and worked as a funding officer for a non-profit that helped artists in developing their careers. She also worked in the biggest music market in California where she learned a lot. She was really passionate about doing live music at her own house. She felt that the shows she was able to host at her own house where she helps other musicians earn money was such a beautiful experience. After all that, she put up her first company, The Syrup Factory, which is mainly project management for hire that supports artists in doing their release or putting out a video, etc.
Side Door was born out of the idea that Laura wanted to make doing live music a better experience for artists. She saw that her beloved musicians didn't really make that much money on tours so she saw a solution in doing house concerts instead. She had an idea of how to simplify the booking process for house concerts. She met Dan Mangan who was doing a similar thing as she was. They made the business what it is to create a fair and transparent platform for artists. With this platform, the idea was to find the best artists and help them find the best venues like houses, churches, breweries, etc. and Side Door matchmakes both sides. The third part was giving access to the audience.
When this pandemic happened, they had a lot of bookings scheduled for the artists and venues so they had to speak with each of them when the bookings were canceled. A week after what happened, Laura and Dan talked about booking shows online. Since then, they've done more than 100 shows and artists' incomes have become triple what they usually had.
About Side Door Online Gigs: They have been enjoying Zoom shows for artists since it creates connections with the artists and audiences both being at their own homes, with their kids, and with their dogs. * The cap on a Zoom call's capacity creates scarcity for the shows and that makes the shows really special. * They put hard tickets on the shows. The average ticket price is between $7 and $8. * They have a donate link as well for tipping. Merch can also be sold if the artists prefer. (These items are not currently live. They will be in the coming weeks.) Most people buy more tickets than they need to support their favorite artists. The kinds of fans coming to the shows actually pay for tickets and gift them to others. * The average income that an artist takes home for a show is $1600-$1700 a show. * They are also currently working on matching with hosts or other people who could contribute to making the show great. * Some artists would collaborate with emerging artists. Audiences tend to support emerging artists when they soon have their own virtual show. * Side Door responds to support requests if they need to have a conversation with the artist and whoever else is involved pre-show to talk about details such as the date of the show, time of the show, etc. * They are also transparent about how much an artist would take home after fees and taxes. * Anyone can be a promoter for an artist and that person can earn from this. * They are also working on suggestions for similar artists or concerts just like what Spotify does. (This feature is not yet live but in design/development.)*
Online shows do not replace live shows since it's a different kind of experience. It looks like online shows will stay even after live shows are allowed again.
Go to sidedooraccess.com and check out their platform.
Links mentioned in this episode: femusician.com, musiciansprofitpath.com, and sidedooraccess.com
My goal when I started this podcast in 2015 was to help female musicians become an entrepreneur. I did an upgrade to our Income Guide and you can grab that right on the front page of femusician.com.
We are celebrating our 200th episode and I have decided to talk about money. I want to talk about the mindset side. I have learned that no matter how many practical things you know, if you have not conquered the mindset side over money, either you lose money easily or you block money from getting to you.
I want to talk about Money Blocks - I highly recommend the book, "You are a Badass at Making Money" by Jen Sincero - it's really eye-opening on beliefs we have about money that are keeping us stuck. We have these beliefs about money that we don't realize are actually not facts. I want to bring up some common ones that musicians face and I want you to listen with an open mind and think "Are these things that I might be thinking deep down about money?"
MONEY BLOCKS
#1: Money doesn't grow on trees.
- This means that money is a limited resource.
- Thinking this way makes you hesitant or guilty to sell.
- Money is just an exchange of value. If others think that what you gave was so valuable that they wanted to give you money, you're taking that experience to support you away from them if you think this way.
#2: Money is the root of all evil.
- Thinking that money only comes to the greedy or thinking that money makes you a bad person.
- Money just amplifies what you already are.
#3: You can't be an artist and make money.
- Thinking that you only want to help people with what you're doing and not make money from it.
- Money is just a means to an end. It allows you to put your message further.
#4: Money can't buy happiness.
- Money can't buy you happiness but it can buy you choices. Those choices can bring you happiness and it can make your life better.
Probe and think if you have these deep-seated beliefs. Changing my mindset has really allowed me to have abundance and my business has grown.
I want to know your thoughts about this touchy subject. I would love to know what you guys think. Find this on our femusician.com/podcast at the top episode and leave a comment. Or you can also leave me a speak pipe at speakpipe.com/femusician. I would love to hear your thoughts on money, music, and abundance.
Links mentioned in this episode: femusician.com, femusician.com/podcast, and speakpipe.com/femusician
As part of the Embracing the New Music Economy series I have been doing, my friend, Fiona Flyte, talks about diversifying income on this episode, as well as discuss insights on how she uses content marketing and Youtube as a musician.
We have the new and updated income guide, 15 Streams of Income to Tap Right Now. This is centered on all the things you can incorporate especially during this time of the pandemic. Grab it at femusician.com on the front page.
Fiona wanted to be a singer since she was a child. When she was 13, her glee club teacher told her that she had a voice that could sing opera. She sang opera and loved musical theater at the same time.
She finished liberal arts then studied in the conservatory of music. She took up a young artist program and was also a music teacher. She previously had this notion that she is less of a performer and was not successful if she's not able to earn her full income as an opera singer and that she still has to work as a music teacher. She eventually came to realize that that was not true and she was actually successful during that time -- even popular celebrities are diversifying their incomes too.
Back then, she ran a brick and mortar voice studio. She already had this idea that there were many more possibilities online for her career but she was scared of social media and the online world. After she attended the recent Profitable Musician Summit, it became an eye-opener for her. She never gave up her singing and love of musical theater but she now understands that diversifying her income will give her the lifestyle she wants for her family. So now, apart from being a performer, she's also a passionate business coach.
She now has a Youtube channel where she creates videos of her as a performer and a business coach. Fiona considers herself a "singerpreneur". For her it means being creative, thinking outside the box, leveraging social media, and diversifying her income. It is considering singing as her business.
She enjoys Content Marketing, especially on Youtube. It can also be done from different platforms for like Instagram live or podcasts, etc., depending on where you're comfortable as a musician and where your audience is. Another thing she uses for content is doing cover songs. Especially during this time of the pandemic, it's great to diversify and be able to tap into different aspects of yourself.
Fiona has started a Facebook group called "The Profitable Performer" where she discusses growing and leveraging your Instagram bio and understanding how to use Instagram in a way that will help you monetize it. Fiona is passionate about teaching the three M's -- Mindset, Marketing, and Monetization. She believes that we need to uplevel our Mindset and Marketing to increase our Monetization.
Link mentioned in this episode: femusician.com
In this episode, I am excited to feature some of my Academy students wherein they share their experiences on how they are becoming proactive in this situation and the results they are getting from it.
Being Proactive is producing a result that you can control especially in an uncertain situation. It's important to be a proactive musician and proactive business owner anytime instead of being reactive to things.
Being Reactive is going in a reverse direction. This pandemic has already impacted us and the last thing we want is going further in the reverse direction.
Examples of Proactive Mentality During this Time:
- Getting out of our comfort zone and trying new things
- Learning a new skill or improve a skill they already have
Examples of Reactive Mentality During this Time:
- Completely shutting down when communicating with your fans
- Not trying to new things
- Thinking fans will not come on board if they try a new platform
I know that if you are listening to this podcast, you are not that negative kind of musician and I want to give you some inspiration from my students on what they have been doing during this time as well as the results they are getting so far.
Cayla Brooke, a singer/songwriter from Vancouver BC Canada as well as a Keynote Concert Speaker
- Started doing online concerts and has created her very first online workshop
- Gained new fans, connected with existing fans and made money
Adrienne Cat, professional singer for many years
- Started doing Facebook Live for Senior Care Facilities and Fans
- Gained new fans/followers and more senior care facilities got interested
Gail Gallagher, a Chicago-based musician with a genre of musical-theater inspired folk-rock
- Started performing live once a week and hosting open mic; Also attempting to produce her own album; Starting her singer/songwriter career
- Connecting with her musician friends all over the world, Building excellent foundations for her singer/songwriter career
Charleessa
- Going live on Facebook and Instagram; Having a virtual tip jar which she linked to her own website
- Fans are loving it and she's getting donations
Colleen Kitchen
- Going lives and tutorials not just about music but other things as well; Working on her guitar skills and encourages her husband to learn OBS so she can better live videos of her
Beth Matthew
- Facebook Live Concerts, Creating and Scheduling Facebook Live Events, Sending Emails to her Email Lists
- Earned income, concerts have received a lot of engagement, getting new fans
Carlene Thissen
- Working on a New Book, Belong to a Singer/Songwriting Performing Group where they recorded and posted covers of each other songs. She's gotten rave reviews about the 2 songs she covered and got included in a Set List. Signed up for Guitar Workshop
Carol Nicodemi, long time Academy Member living in the heart of the pandemic in New York
- Rising up to the challenges of the current situation. Creating and sharing videos and songs from her apartment in Queens, New York
- Bringing more engagement and more fans, more honest and self-searching and made herself a better songwriter and singer
Steffani Timmerman, an art teacher by trade and preparing to have music as her career after retirement
- Started doing more Songwriting classes and Guitar lessons
I hope you have been inspired to be proactive during this time. Go to my free class to know more about the Musician's Profit Path Method that I teach in the Academy. Get more information at musiciansprofitpath.com
Link mentioned in this episode: musiciansprofitpath.com
Are you feeling out of control right now? Do you feel that you had your goals and plans and you know everything you have been doing and that suddenly, it's all been turned upside down? A lot of us feel that there is so much in our lives right now that we can't control, especially during the ongoing pandemic where we all have to stay at home. I want to discuss with you tools that will let you know that those situations do not need to dictate how you think, feel, or act in your life.
We have recently updated our Income Guide to the new 15 Streams of Income You Can Tap Right Now To Create Sustainable Revenue from Music. Go to femusician.com right on the front page to get the free guide.
Brooke Castillo developed the CTFAR coaching model that I will discuss with you. You can listen to her podcast at The Life Coach School Podcast.
The CTFAR Model stands for: Circumstances, Thoughts, Feelings, Actions, and Results. Circumstances create Thoughts. Thoughts create Feelings. Feeling creates an Action on your part. That Action, in turn, leads to a certain Result. This model teaches that no matter what the C (Circumstance) is, you have the ability to change things along the way so you can control your Actions and Results.
- Control the way you think.
You can train your mind to think differently so you can expect different results.
- Control the way you show up.
If you are strong in what your values are, it should not be shaken by the circumstances.
- Control your attention.
Focus on matters that are inspiring and uplifting. Take in what you need to but protect your mind and heart.
Send us your feedback at bree@femusician.com.
Links mentioned in this episode: www.femusician.com
I have a new income guide that fits perfectly into the current situation of the music industry which is called 15 Streams of Income to Tap Right Now to Create Sustainable Revenue for Music. Be sure to go to femusician.com to get it. One of the multiple streams of income I talk about is related to session work that you can get online by having a home studio.
My friends Angie and David, the owners of AirGigs, join me in this podcast. Whether you are a vocalist, guitarist, keyboardist, or if you specialize in other skills such as arranging or mixing, etc., the AirGigs platform is a user-friendly tool for diversification of income for musicians where you can offer your services remotely.
Tips On Maximizing AirGigs to Land Online Session Work
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You can choose to offer various types of services like album artwork, audio editing, creating backing tracks, etc.
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Take into consideration that you need to give more time to communication as compared to in-person bookings.
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Be aware of other expenses (like electricity bill, equipment, maintenance of your gear, taxes) and wrap that into your price.
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Provide detailed terms for your listing such as, how many revisions are included, how long is the turn-around time for the project, and instructions to the buyer when they order. You can also indicate if pre-communication is important for you before the buyer places their order. It's also good to mention your gear, your equipment, recording interface, etc.
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You can look at the components of a listing that is doing well and you can determine your own rate/price. Some include video introductions for a more personalized feel. Mention your skills in the video to highlight what you can offer.
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It is important to specify what you specialize in. It could be a particular genre or an equipment you use. Including a sample of what you offer also helps.
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The current biggest sellers on the platform include Vocals, Song Production, Mixing, Base, and Guitar.
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You can also respond and send proposals to individuals posting opportunities with the forum page.
Links mentioned in this episode: Grab my new income guide at http://www.femusician.com.
Musicians do not focus much on their physical and mental wellness but this is so important especially during this quarantine situation to avoid feeling burnt out.
Mental and physical wellness plus building habits go hand in hand with you creating goals for your music career. Grab my free Smart Goals Workbook at femusician.com/goals so you can build your list of 5 tools you can focus on for the next 90 days.
My guest, Katie Zaccardi, was an indie artist/songwriter who struggled with anxiety disorder during college, until she discovered how to cope, figure out her triggers and do yoga to help her.
Eventually, she took up Yoga teacher training and this developed her interest in the spiritual and personal development world. While working in music publishing after college, she experienced stress, anxiety and constant headache. She eventually quit her job, went into freelancing and started her business. Now, she offers music career coaching in a very holistic way - - working on wellness, mindset and strategies to build a sustainable career and not to burn out. She shares the following important information about mental and physical wellness and building habits in this podcast episode.
How to Deal With Fear (Particularly During This Current Situation)
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Establish your regular wellness routine. Make it a goal to lower your stress level baseline.
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Make sure you are not keeping the fear inside and acknowledge the fact that uncertainty is going on. The key is choosing how you react to the things that come up in a way that serves you instead of one that doesn't. Work through the emotions by not keeping it all inside. Share it with others or do some activity that will serve as your outlet.
Tips On How To Establish A Wellness Routine Habit
● Have tools or activities in your daily schedule that you can do whenever you need to de-stress to help you feel joyful and calm.
● Have a routine that is pretty set to eliminate decision fatigue. Attach the routine to a usual thing that you do like brushing your teeth or drinking your morning coffee.
● Be intentional in finding time to create wellness and get things done. You can check your family's routines and find ways where you can make it work with your current schedule.
● You do not need to stop once you feel good. This is your goal and this means you actually need to continue what you are doing.
● Remind yourself everyday about your routine.
Basic Things to Start With for Your Routine (One thing at a Time)
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Sleep - Audit your sleep.
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Water - Notice how much water you are taking in each day.
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Breathing - Learn to control your breathing, especially when you're stressed.
You can find Katie Zaccardi on The Out to Be Podcast: Wellness, Mindset and Mental Health in the Music Industry.
DM us on Instagram at @women_in_music or @katiezaccardi
Links mentioned in this episode: Grab my SMART Goals Workbook @ http://www.femusician.com/goals
To embrace the New Music Economy, this needs not to be a time of pause but of transition. The way that people consume and buy things will change and one of these is giving private lessons online.
In this episode, my friend, Tiffany Van Boxtel from the StarSinger.co Podcast, shares how she seamlessly transitioned all her students online.
When social distancing was implemented, Tiffany sent an email and told her students that due to the situation, they need to change to online lessons. She emphasized the benefits of the online classes to her students and that it was not going to be worth any less than the private in-person lessons. It's fun, it's engaging and it's a great opportunity.
She also included instructions on her first email about how her students can join her online teaching on Zoom. Those who were apprehensive just followed the step-by-step directions.
She talks about important points to transition to online lessons:
- Have a positive mindset about teaching online
- Communicate well with your students and tell them why you need to transition online and highlight the benefits
- Set clear directions on how to get them started.
- Set expectations and give resources to your students.
Another option she shares is recording your classes. Benefits you can highlight to your students are:
- You can learn at your own time.
- Bring your lessons with you on the go.
- You will still have regular Coaching Calls
- You will have Masterclasses to get feedbacks
Tiffany offers vocal coaching and she will teach you her system for giving captivating performances. Access Tiffany's free training at starsinger.co/breefreetraining.
The link mentioned in this episode: www.starsinger.co/breefreetraining
In this Episode I talk about the new music economy that will be created in the wake of COVID-19 and how we can embrace the changes now by "planting trees".
The idea of planting a tree comes from the quote, "The best time to plant a tree was 100 years ago. The second best time to plant a tress is today."
Here are the areas you can focus on to "plant a tree" right now:
Email list
Social Media
LIvestreaming
Home Studio
Teaching Online
The links mentioned in this Episode.
http://www.bandzoogle.com Promo Code WOS15
http://femusician.com/ConvertKit
During this unprecedented time, it’s understandable to feel powerless. With gigs being cancelled and social distancing eliminating key sources of income, you may feel like your career is paralyzed. But there are plenty of things you can be doing right now to be productive and take actions that will fortify your career against the inevitable financial downturn ahead.
I’ve heard it said that in a crisis, out of every 12 people, 5 will retreat and bury their head in the sand, 5 will freeze like a deer in the headlights, and 2 will pivot and start taking steps forward. Those 2 will be the ones who emerge with a solid career and a stable income after the dust settles. Here are some ways you can start moving forward and be one of those 2 who recession-proof their career and thrive in the “new normal”.
- Diversify Your Income
- Embrace Technology
- Build Relationships With Fans
- Build Relationships with Fellow Musicians
- Build Relationships with Venues
- Expand Your Skill Set
The artists who thrive in the post-pandemic economy will be the ones who don’t retreat or freeze during this shutdown. It is crucial right now to be proactive not reactive. This season offers unique opportunities, and the artists who aren’t afraid to pivot and move forward, taking even one step each day, will build a solid career and stable income on the other side.
Bree Noble is a music marketing & business coach, best-selling author of "The Musician's Profit Path", recognized speaker, and award-winning podcaster. As founder of both Women of Substance Radio and The Female Entrepreneur Musician, Bree is a champion and go-to resource for Indie artists in all genres. Her most popular offerings are her Female Musician Academy and her Rock Your Next Release program.
DM Bree on Instagram: @women_in_music
Do you feel like you've been working really hard, putting in a ton of effort and time on your music career, and not really having anything to show for it, especially in the income department. Maybe you feel like you're totally limited by the ability to make income in the music industry, streaming isn't paying you enough. The gigs that you're offered are just not high enough dollar value. And you just don't know where you're going to get the money from music to do what you want to do in your music career and how you're ever going to increase that when you feel like it's a struggle already.
Trust me, I get it. I felt that way in the beginning. And almost every musician that comes to me to work with me in my Academy is going through something like this feeling like there's just not a lot of hope in the income department. But that's why I created this video for you. Because sometimes, what is blocking money from music to coming to you and flowing to you is not what you expect. It's not in the physical world. It's something that's happening within you that you may not even realize. So if you're open to this, I want to talk about your money mindset.
How Money Mindset Afftects Your Money From Music
If you're like I used to be, you're pretty skeptical, because I used to think that everything that really matters exists in the tangible physical world. And all I needed to do was to figure out some strategy or tactic that was going to be able to help me get more money from music, and that was going to fix the problem. But over the years, I've realized that there's so much going on in the background, there's so much stuff happening in my head, in my emotions, in just the ways that I think about things or beliefs that I have, that I don't even realize I have, that are influencing how things actually play out in the physical world.
So we might get a little woowoo today and it's not really what I am usually known for. But to me when it comes to money mindset, this is what we need to talk about. It's not about nickels and dimes and figuring out the next tactic to make more money. It's about figuring out why what you're doing already, is not bringing in the money that you desire.
Oftentimes, if we're not getting the money that we want, it's usually because we are repelling it. We are pushing it away. We are not inviting it in. And this is something that happens so subconsciously.
So I want you to think about the way you feel about money. The things that you might think about money that you don't realize the stories that you've told yourself over the years or that other people have told you about money that you've just accepted as truth without ever Kind of investigating them to see if they really are true or not. Things like you know, money is limited. Money doesn't grow on trees. Money is hard to come by. Money is the root of all evil.
And those things all play into the way that you actually receive money on the other end. Because if you're thinking about money in a very scarce way, it's much harder to actually receive the money with an open heart and an open mind. Because you've already got these stories around the money that are not allowing it to come your direction, you're kind of repelling it, you're pushing it away, you're blocking it. So if you do have some of these stories, working in the background, you might actually feel guilty when you receive money.
Because if you believe that money is limited, and if you believe that if someone gives you money for something that means that you're taking something away from them. And then they won't have that to do something else with the money, then you're going to feel guilty. And that is going to affect the way that you ask for money, the way that you accept money, and the way that you even approach money related things.
Start Attracting More Money From Music
So I want you to think of a few things that happen in your music business and think about how you act in relation to these.
So for example, if you are at a show, and you want to encourage people to buy your CD or consider buying some of your merch, come back to the merch table, all of that. Do you even say that during your show? Do you feel very sheepish about saying it? Do you feel like you really can't ask them for this because they've already paid to come see your show and you'd be asking too much and you have this guilt happening in the back Ground?
Or do you just think of money as an exchange, an exchange of value, which is what it is. If they find value in what you're doing, then they want to give you money in exchange for the value that you're giving them, whether it's to come pay for your show, it's to buy something at your merch table, just to even thank you for the experience that they just had. So think about the fact that if you're not offering them an opportunity to do this, then you're actually taking away something from them a value. They really want to be able to show you how much they appreciate you.
And if you're not giving them that opportunity to have that monetary exchange, then that's actually taking something away from them, taking away their joy, of being able to thank you and express gratitude.through money. And that's actually kind of a selfish thing for you to do. So even though you feel like you're protecting them by not asking them for more money, what you're actually doing is taking away an opportunity for them to express thanks, and gratitude to you through money.
What about raising your prices? How do you feel about doing that? I realized none of us love to have to ask for more money. But if you approach it confidently knowing that the price that you're asking for absolutely reflects the value that you're giving, and not just the value today, but the value that you've accumulated, of all of your years of hard work as a musician, any schooling, any training, practicing, you have to do before the gig. You've got to make sure that you have all of that in your head when you approach somebody about a new price. Then you will feel so differently about charging more.
And just know that some people will say no, but that's okay. Because there's plenty of musicians out there that will do it for free. And that's not you, that is not your people. You need to find the people that will value what you do as a musician and everything that you've put into what you present and your program as an entertainer.
So when you think about it in that context, do you still feel uncomfortable or guilty for raising your prices? I hope not.
What about accepting donations? Does that feel really uncomfortable to you? There's many times in our music business where it totally makes sense to accept donations, whether it's at a house concert, or for our crowdfunding campaign or for me when I performed at churches, a lot of times people would give a goodwill offering and These were situations where people were able to give whatever they wanted. And I think that's such a gift to people. Because money means different things to different people. Some people $100 bill means about, like, what a $1 bill means to us. And so allowing them the opportunity to give in a way that that makes them feel good, and makes themfeel comfortable supporting you is such a gift to them. And you never know what's going to come out of it.
I remember a time where I was meeting up with somebody after a concert, and they handed me $100 bill, because they said, you know, they really believed in my music here and they wanted me to get my songs out to more people and that was their way of being able to support me. And I could have been Oh, no, no, no, it's fine. I'm fine, but great. graciously accepting that money was so wonderful for the person on the other end. Because I didn't make them feel comfortable uncomfortable about it at all. I made it such that she could really enjoy that. And I could be appreciative of it. And we could have a great exchange. And I didn't have to be anything weird about it. Because if you notice, sometimes, the exchange of money can get really weird, right? And it doesn't need to be that way.It's all about an exchange of value.
Changing Your Money Mindset Is A Process
So when I asked you in the beginning of this video, if you had any money, stories that you thought might be influencing your beliefs about money or the way that you act around money, what did you come up with? Did you realize that there might be some things lurking in the background that are making it hard for you to receive money to raise your prices, to ask for donations and feel good about it?
If that's true, that's such good news. Actually. Because that means that that's probably what is holding you back from making more money in your music business. It's not your talent or your work ethic. So you can keep doing the same thing. And actually start increasing your income just by making some mindset shifts. Now, these don't happen overnight. And you know, you really need to work on this you need to be conscious of when you start feeling and seeing these like little insidious money blocks creeping in, that are limiting you that are creating this bottleneck between you and the money that you want to receive for your talent and your passion.
So I want to encourage you to really do a little bit of an analysis and see where it is that you might be getting stuck and blocked when it comes to money. And maybe write some of those things down and see if there are ways that you can reframe those beliefs into a positive, more abundant mindset instead of this scarcity, guilt ridden mindset that might be keeping you from increasing your income.
So if you located some of these beliefs that are holding you back, I'd love to know what those are in the comments. I can guarantee you're not alone. I've worked through a lot of these myself and I know many musicians I work with are also working through them. We are a work in progress when it comes to how we approach money, especially in an industry where there's a lot of talk about how we're not getting paid enough, and there's not enough opportunities.
I truly believe that if you find your perfect people, your crowd, your potential is limitless, for how much income you can make. And once you find these true fans and start interacting with them, you'll see that the money will flow so much easier to you especially if you've done the work like we talked about in this video to clear out a lot of these money blocks that are keeping you from receiving the money that you deserve for the hard work and talent that you are giving to the world.
If you’re an Indie musician trying to build a following and make some money from your music, you probably think you need to say “yes” to every gig that comes your way. It’s easy to say “yes” to music gigs, just to get something on your calendar and feel like you’re making progress, even when you’re not excited about it, you don’t think it’s a good fit or the pay feels insulting.
I get it. It’s so much easier to say “yes” than “no, especially in the early stages of your career. You don’t want to disappoint people or act like you’re too good for what they’re offering. Logically it makes sense to say “yes” to someone when they’re offering you an opportunity. Right? But have you ever thought about what that “opportunity’ is costing you?
The Exposure As Currency Effect As independent musicians, we’re told that getting exposure is key, especially when we’re starting out. In fact, we’re taught to consider exposure as a kind of currency. And we’re competing with other artists who are conditioned to think the same way which drives down the fees that venues are willing to pay musicians, sometimes even to zero.
This “exposure as currency effect” floods the market with a ton of undesirable gigs. When you say “yes” to gigs that aren’t a good fit or don’t pay you what you’re worth, you have less time to focus on finding gigs that are a good fit and will pay you well. If you take every gig that comes your way, you’ll be so busy that you won’t have time to prospect for new gigs, network, and up-level your contacts so you can get better music gigs. It becomes a vicious cycle.
How Saying “Yes” To The Wrong Music Gigs Is Repelling The Right Ones And the gigs you do have will be exhausting and unfulfilling. You’ll probably start to resent having to do them. Do you think that might have a negative effect on your whole career outlook?
The negative energy created by resentment and burnout will definitely not help you attract higher-level gigs. It will repel them.
For example, have you ever noticed that people who are interviewing for a job that already have a job are more likely to get hired? That’s because they present themselves with confidence and poise and give off a vibe that they are worthy of the job. The fact that they know and you know that another reputable employer has hired them helps them give the impression that, while they’d like the job, they don’t NEED the job. That’s attractive.
On the other hand, a job applicant who has been out of work or works a low paying job or multiple jobs will most likely come across as resentful, negative and desperate When they give off this vibe, they become less desirable, even if they are just as talented as the other applicant. It’s not right or wrong. It’s just human nature.
In the same way, once you’ve been paid a certain fee for a gig, it’s much easier to confidently ask for it again. The first time I was paid $1,000 for a gig, I started thinking of myself in a whole different league. I began to think of myself as an artist who lands better gigs and says “no” to gigs that are free or low-paying. I suddenly had the backbone to say “no” to gigs that didn’t serve me.
Being Strategic With Your Music Gigs Now I’m not saying you can’t take some free or low-paying gigs in the beginning. We’ve all been there. The key is to be strategic about them and not say yes to all of them. Know your “why” for taking each gig and consider the opportunity cost of time and energy with each “yes”. Every time you say “no” to gigs that are wrong for you, think of it as an invitation for a better gig to come along.
How To Attract Better Music Gigs The next step is to start approaching venues as an artist who is already being paid what she’s worth. And no, I’m not telling you to be deceptive. If you truly believe in your talent, you know you’ll make it to that level. So start showing up as your future self. If you present yourself now with the confidence of your future self, you’ll naturally attract better music gigs.
If you’re wondering what skills you need to start commanding higher fees for your music gigs and what types of venues you should be approaching based on the stage of music career growth you are at now, I cover all that and a lot more in my free masterclass at www.musiciansprofitpath.com. It’s free, so head on over there and register now.
What do you do when your music goals just aren’t inspiring you? When you look at that to do list, you get this heavy feeling, or you have a knot in the pit of your stomach, or maybe you just want to run away.
You might start to think, “Maybe I really don’t want this music career as much as I thought I did. Because if I did, I’d be so excited to tackle my goals. I would jump out of bed every day ecstatic to work on music. Is this just a slump? Or is there something else going on?”
Your Music Goals And Your Journey If you’re feeling this way, you’re definitely not alone. I want you to know that this is very common. All of us musicians go through periods like this.
When you have lofty music goals, when you have goals that are really important and integral to following your calling and your life’s purpose, you are going to have these periods of feeling disconnected with those goals. Maybe it’s because you’re just tired of the grind. Is it because you’ve got all these shiny objects around you that you think you should be focusing on.
It’s totally normal when you have a very big goal to want to run away from it, especially if you’re getting close to that breakout point. It feels scary when you’re about to do something that’s far out of your comfort zone. If it’s going to take you to the next level, it probably feels a little or even a lot uncomfortable.
Staying Consistent with Music Goals But sometimes it’s just the grind of consistency. If we really want to accomplish something, we have to work super hard to stay consistent at it.
Remember when you first started learning how to play an instrument, how to sing properly or to write songs? You had to do a lot of work in that area. And some of it wasn’t fun. A lot of it took time when you felt like you were kind of spinning your wheels.
So know that it is always part of the game. There are always ups and downs. And you will experience super high highs and sometimes super low lows. That is just part of the journey.
When It’s Hard I remember when I was in college and I was performing with the school’s ensemble. We used to go out on weekends and perform all over Southern California, sometimes even Northern California. For me, academics were very important. I was getting a double major so I had a lot of work to do. And I could have just decided to toss these academic goals aside to focus on music, because that’s what was taking a lot of time for me.
But I didn’t. I figured out how to do them both at the same time even though it was hard. I remember times where I was doing homework in the van late at night with a flashlight on the way home from a gig. Often I had to go find a quiet place in between gigs or when we were doing a soundcheck for somebody besides me and just get some reading done because I had very limited time.
So just know, if that’s the kind of thing you’re going through right now, that is totally normal. But if you feel like it’s something else, if you feel like you’ve been super consistent, and you’ve been very steadfast, and you felt good about it for a long time, but now there’s just something going on, I’ve got an idea of what it might be.
Measuring Your Music Goals When I’m feeling really disconnected from my goals and really out of alignment, the reason is usually that I am using the wrong measure of success. Now don’t get me wrong. I do think it’s important to measure whether our music goals are successful. We need to have a metric for that. But a lot of times you’re using the wrong metrics.
You’re probably using vanity metrics. Vanity metrics are things like how many Facebook likes you have. How many Instagram followers do you have? How many Twitter followers on your account? How many email subscribers do you have? How many people are showing up at your shows?
Now, I’m not saying those aren’t important metrics. They absolutely are. But when it comes down to it, when you’re feeling stuck and unmotivated, those are just numbers. They aren’t something that are going to fuel you forward.
How You Should Measure Your Music Success Where can you get the motivation you need to keep going? What should you be using as a metric to measure your music goals?
I say the best metric, especially when you’re feeling a little bit in a slump or not excited, is engagement of your fans. Measure in the times when people come up to you after shows and want to talk to you and tell you how much that song that you did or that story that you told really touched them. They explain how it reminded them of a time in their life.
Think about the people sending you direct messages on Instagram telling you how much they love your new single and how they shared it with a friend.
Consider those times when people come up to the merch table and want to buy not just one CD, but two. They want to take one home for themselves to remember the fantastic experience they had. But they also want to take one home for their friend because they weren’t able to make it and they wanted them to have even a bit of the experience that they did at your show.
And then there are those amazing emails that you get. I got a few of these recently that got me thinking about what really fuels me towards my goals. These emails say something like, “what you said on that video, or what you said in your song was exactly what I needed to hear today.”
Staying Motivated You need to save these emails. Create a special folder for that. Go back and read them when you’re feeling like maybe you want to give up. Read them when you fear you’re not as serious about your music goals as you thought because it feels hard and it feels like maybe you’re just not that excited about it. That’s when you open up those emails and you remember the feeling that you had when you first read them.
These metrics help remind you what you are doing is having an impact on people. We are not just creating music for the sake of creating music. We are making a better world because of our music and because of our message. Don’t ever forget that. Let that light a fire under you to achieve your music career goals.
How To Improve Those Metrics Are you getting the kind of engagement that I was just talking about? If not, I want to invite you to come to my free masterclass at www.musiciansprofitpath.com. I will teach you how to attract your 1,000 true fans without wasting valuable time and money on the wrong marketing techniques.
So go over to www.musiciansprofitpath.com and register for free now.
As a musician, you always have so much to do to work toward music success. Your mind is constantly juggling priorities. Whether it’s booking your next tour, engaging with your fans online, writing new music, or marketing your new EP,, it can seem like you never have any time to take a breath. You may even have those days where you’re ready to throw in the towel and give up on your music career altogether.
But let me ask you a question. When in your life have you reached success without being a little stressed, frustrated or overwhelmed?
Seriously, I want you to name one area of your life that you’ve achieved excellence without experiencing any of those emotions. For example, academic achievement, building a strong marriage, raising kids, mastering a sport or talent. Most things in life that are worth doing aren’t easy and the journey involves a lot of ups and downs.
And when you’re doing something difficult, you’re hard-wired to have negative emotions, especially if you’re doing something really important to you, like working to achieve music success.
But what separates stressed-out musicians from successful Indie artists? It’s simply how they deal with those emotions.
The Vicious Cycle of Stressed-Out Musicians You see, where most stressed-out musicians work is from a place of negative emotions and fear. They see their list of to-dos and without even planning out how they can be as efficient as possible with the time they have, they immediately have negative thoughts. “There’s no way I can do all of this. Why should I even bother. With my limited time, I can’t even make a dent in my to-dos. I’m not like all those other musicians with a big team to support them and money to spend.”
Without even realizing it, they’re weighing themselves down with tons of negative thoughts, stories and emotions – all of which keep them completely held hostage. This negativity creates a vicious cycle. After all, how are you supposed to make any progress in your music career if you are always stuck, thinking that you can’t do it?
That’s like entering a bicycle race and then showing up with 2 flat tires. It’s a broken model. And if you’ve experienced any of this, then you get it. You probably already know how much slower your career is moving when you’re caught in the vicious cycle of frustration and overwhelm that most stressed-out musicians live in.
The Shift That Leads To Music Success But the good news is, the fix is simple. And it may be easier than you think. You just need to shift your thinking and react to these negative emotions like successful musicians do.
Instead of looking at that to-do list with fear, look at it with excitement and anticipation, with the perspective that each task is bringing you one step closer to the music career you want. Each task helps you accomplish your goals and achieve the impact you want your music to have on the world.
You decided to pursue a career in music for many important reasons. You have unique talent. Your music that needs to be heard. You have a message you are passionate about sharing with others. And each task you do brings you one step closer to making that vision and mission your reality.
So are you going to let your emotions and those cripplling stories you tell yourself keep you from fulfilling your life’s purpose? Or are you going to put yourself in the driver’s seat and harness the power of your emotions and let that fuel your music career forward?
And once you’ve gotten your emotions in check, it’s time to tackle that to-do list. But first, let’s make sure everything on that list will actually move you forward. Based on the stage of music career growth you’re in right now, some of the things on your list might actually cost you valuable time and money without moving your closer to your goals.
To learn how to know exactly what to put on that to-do list, attend my fee online masterclass at www.musiciansprofitpath.com. Just click the link around this video to register.
There’s a common belief out there that being a mom means you have to put your dreams on hold. A belief that you should prioritize your family over everything else. And when your dream is to be a touring musician, well, that can make following your dreams feel completely out of reach, especially if you have young children.
We hear things like:
- the life of a touring musician is not appropriate for children – children need stability
- music venues don’t want kids around
- you’ll be spending more time working than with your child
I get it. It’s easy to fall into that belief and give up on our dreams because that’s what society tells us.
But if your kids are truly your #1 priority, wouldn’t you want to be the role model who follows their passion. Society doesn’t tell you that. Why don’t they tell you to be the role model who shows their kids that anything is possible?
And how much better of a mother do you think you’ll be if you’re filled with passion every single day. Instead of pulling your dreams aside, your children get to go on the journey with you. They’ll get to see first hand what it looks like to fulfill your life’s purpose.
And yes, I understand there are mothers out there whose passion is being a mother. It’s mine too, but my passion doesn’t stop there. This isn’t for them. This is for the female musician who is sick and tired of putting her dreams aside and is ready to realize she can be an amazing mother, wife and touring musician all at the same time.
I’m not going to tell you that juggling all these identities is easy, because it is not. But it most certainly is possible. It just might look a little different from the traditional touring musician’s path.
I started my music career as a mother of a 2 year old. I released my first album and did several mini tours of California during her preschool years.
Instead of leaving her home with a babysitter, I brought one along – my own mom. Not only did my daughter get to spend quality time with Grandma, she got to watch me following my dreams, living out my purpose and sharing my music and stories with people who were excited to hear them.
Instead of bars and venues inappropriate for children, my tours included lots of women’s groups, community organizations, senior groups, fundraisers, large coffee houses, churches and outdoor festivals.
Sometimes my daughter even got to participate by helping setup the merch table. Even at 4, she had a great eye for how the table should look.
Working at the merch table allowed her to be involved in my work and to see me interacting with my fans and hear how they were moved my vulnerability in my music and my stories. It showed her the impact you can have when you follow your dreams and live out your purpose.
It taught her that a traditional career isn’t the only option and that when she’s a mom, she can be a great mom and continue to follow her dreams too.
So if you’ve been putting your music career on hold because you think being a mom means giving up your music dream, I want to show you how you can do both.
I map it out in my free workshop at www.musiciansprofitpath.com. If you’re ready to stop putting your music career on hold – Register for the free workshop now.
And to hear an interview with a musician mom who was also a touring musician check out my interview with Rebecca Hollweg.
My goal with the Profitable Musician Summit 2019 is to eradicate the starving artist paradigm for good. I realize this is not an easy task. That’s why I not only brought in Music Industry Experts this year, but I also tapped some creative-friendly experts in the financial space.
Our mantra for the 2019 Profitable Musician Summit is “Get smart, get profitable, get back to making music.”
My partner in this summit venture, Steve Palfreyman of the Music Launch Co, and I want to make this whole “money” thing less of an enigma and more intuitive and systematized so you can get back to the best part of your career – making music.
To that end, we chose 33 phenomenal speakers. To join us for the summit, register for free at this link.
This episode gives you a sample of 5 of my favorite sessions from some Music Industry heavyweights.
Cari Cole Cari Cole is a celebrity vocal coach and A&R consultant. In her summit session, we talk about how to create a breakthrough release. This process involves artist development, repertoire, finding your signature songs, picking the right producer and more. Making the right decisions when working on your album or EP is crucial to not only spending smarter but also to making the most income from the release. A great release can propel your career to a new level and Cari Cole shows you how to do that during her session.
Ari Herstand Ari Herstand is a seasoned musician which years of experience in the trenches. In his session he shares his strategies for how to fill your local shows, conquer the college market and budget for your next release with his 50/50 rule. As the writer of his Ari’s Take blog, he has become know as somewhat of an industry watchdog. Along those lines, in his summit session he explains how the “pay to play” venue model works and how not to get caught up in that trap.
Rick Barker Rick Barker was a speaker on our 2018 summit and we asked him back to share his strategies for finding fans, nurturing them, and offering then new and exciting ways to spend money with you. We also talk about unique fan experiences and how artists can maximize the value of each fan by creating a value ladder in both their live offerings and merchandise.
Corrin Campbell Corrin Campbell of Indepreneur is a data nerd – in the best kind of way. In her session she explains how to utilize the amazing tools at our disposal today to understand our fans’ behavior and help them to move along the fan discovery journey with us. She breaks it down with plain language that anyone can understand so you won’t be intimidated by experimenting with tools like Facebook Ads.
Graham Cochrane Graham Cochrane of the Recording Revolution is a master at helping musicians diversify their income streams so they create the lifestyle they want without fear and hustle. In his session he not only gives you the formula for creating income as a freelancer (whether it’s as a home recording engineer or with another artistic skill), but he also shows you how to build an income portfolio that will allow you to create a career in music that fits your talents and lifestyle.
Join Us For The Profitable Musician Summit 2019 If these “sneak peak” snippets from the summit got you curious and excited to hear more from these experts plus 28 other knowledgeable and experienced speakers, then sign up for the Profitable Musician Summit 2019 now. Our live summit starts April 22, 2019 with a live opening party, surprise guests and tons of prizes to give away. Hope to see you there!
ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Is music business management, especially the money part, stressing you out?
You’re not alone. Particularly this time of year, you may be scrambling to get your taxes done and realizing that you don’t have a good system for managing your money. Or maybe, you’ve been avoiding music business management and tracking income and expenses completely.
If that’s you, ignorance may feel like bliss right now, but I promise it will catch up with you.
So in this episode of the podcast, I brought in some experts on music business management, some from the music industry and some from the finance industry, to help.
Music Business Management – How To Keep More Of the Money You make Alexis Louis of Growth Group talks about the biggest mistakes she sees with her clients when it comes to music business management, money and taxes.
Tiana Clewis of Selah Financial gives some really practical advice on how to decide what is a good investment for your music career and what is just a “want” but not a need.
Wade Sutton of Rocket To The Stars gives a great example of a non-negotiable when it comes to investing in your music career. He also explains how to know when it’s time to pull the trigger on making this investment.
Nancy Moran of Azalea Music offers some really practical tips on how to save money while touring and how to make sure you’re considering all of your expenses when deciding whether a tour if profitable.
And finally you’ll get a little taste of my favorite music business management system, Profit First, from Moshe Amsel of Dreambuilder Financial. You will definitely want to dig into both the Profit First book and his session during the Profitable Musician Summit.
And speaking of the Summit, the live online event is happening April 22 – May 1, including full 45-60 minute value-packed sessions from these 5 amazing speakers and 28 more. You can get your free ticket for the Profitable Musician Summit by clicking this link.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Whether you realize it or not, as a musician, you are a music entrepreneur.
If you’re wondering what a music entrepreneur is and how to act like one, check out this Podcast Episode.
In order to succeed as a music entrepreneur, you first need to acknowledge that working on your business skills is important. I realize that focusing on the business side of music might not come naturally. You might even be resisting learning about business because you think that either you won’t be good at it or that it will hamper your creative side.
As a business woman and a creative, you can not only learn the business side, but you can find ways to make it easier, fit more with your personality and gifts and even make it fun.
Advice For The Prospective Music Entrepreneur In this episode of the podcast, I talk with several experts about the practical tools and mindset you need to be a successful music entrepreneur. These conversation excerpts are taken from sessions during the Profitable Musician Summit.
Graham Cochrane talks about how you can create a business model that serves you and your lifestyle. It is very common for a music entrepreneur to become burned out and give up their career because they are trying to do everything. Graham teaches strategy over hustle.
Randy Chertkow of Make Money With Music explains the process you can use for choosing income streams for your music business model. His method of Tap, Boost & Reduce will help you take full advantage of every income stream and be more profitable.
Debra Russell is on a mission to banish the starving artist paradigm. This passionate creative teaches creatives that music business skills are not hard or out of reach. Just like learning your instrument or vocal craft, you can learn the basic business skills you need to be a successful music entrepreneur and even have fun doing it.
This is just a sample of the great speakers during the summit. There are 33 total sessions from world-renowned presenters from the Music and Financial Industries. Join us for the Profitable Musician Summit at www.profitablemusiciansummit.com
Are you an artist who has tons of great music ideas but has trouble figuring out a plan for them or suffers from overwhelm? There’s a misconception that having a bunch of great music ideas and actually following through on all of them can be a shortcut to career success. In reality, having too many ideas is actually stopping your music career in its tracks, stealing your time, dividing your focus and keeping you stuck and broke. In this video, I share a process I teach my Academy members, so they can create clarity and maintain momentum in their music career.
Your Own Music Ideas * Make sure you’re focusing on particular areas, goals and projects * Too many ideas can pull you off course * Leads to feeling overwhelmed and frustrated * Harness your own ideas
Other musicians Ideas * You want to do what other musicians are doing * Dooms what you are already doing * Could be adopting something that might not work for you * They could be in a different stage of their music career * Can still learn from other artists but decide if it fits into your current goals and plan
Create an inspiration vault * A place to keep ideas for safekeeping until you are ready to implement * Use something you can access easily (Evernote, Google docs, etc) * Write ideas down right when they come to you * You can look at your vault when it’s time to work on your goals for the next 90 days
Are you overwhelmed? Check out my SMART Goals workbook, which will help you condense all the great ideas you have into 5 goals and create a plan to achieve them in 90 days. Click here to grab your copy.
Suzanne Paulinski, The Rockstar Advocate, and I discuss topics like mindset, goal setting, planning, productivity and habits . Although music goals are approached by Suzanne and I in similar ways, they are still very different. With her background in counseling, she brings a fresh perspective when it comes to setting up and running a music business so musicians can find success without the burnout. This podcast comes just in time for my once yearly Get More Done in Less Time training. Get ready for 2019 by setting up a system for success with 5 days of training that starts December 11th. Sign up here.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
Rockstar Advocate Business * Group consulting business * Monthly subscription accountability for musicians * Works 1 on 1 with clients * 90 minute clarity calls * Team mediation
Getting Over Stumbling Blocks * Check in with your goals periodically * Be willing to make small tweaks to your goals * Resistance is often about fear of being wrong * Pace yourself * Be realistic about the number of hours you have in a day
Setting Music Goals * Reverse engineer your goals * Start with a 3, 6, or 12 month plan * Use time blocking technique * Put boundaries around your time
Working Through Fear and Resistance * Shut the fraud up! * Save testimonials and words of encouragement in a folder * Keep a Gratitude Journal * Assume that most things will go right instead of going wrong
@rockstaradvo
The Rockstar Advocate
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Raw, real emotions and struggles inspire pop, gospel, soul artist, Jenn Bostic, to write music that her fans can relate to. Connecting with fans seems to come easy for Jenn Bostic. Her music is unpredictable and she isn’t afraid to follow her heart in the music she creates. In her most recent album, Revival, she openly shared the struggles she faced when chasing her dreams and focuses on the hard work, the pain and the outcome. In a world where playing the highlight reel is mainstream, Jenn isn’t afraid to keep it real as an independent artist. In fact, Revival has nominated her for International Touring Artist of The Year, International Album of The Year and International Song of The Year at the British Country Music Association Awards.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
Booking Gigs * Books her own gigs * Likes the control of booking her own gigs * Loves playing theaters, wineries, and house concerts * Tours the UK regularly
Connecting with Fans * Primarily uses Facebook and Instagram * Newsletter * Still appreciates fan engagement and that people are listening * Uses social media to build relationships
Streams of Income * Touring – most of her income 70% from performing shows * Merch at live shows * Physical albums and t-shirt sales * Royalties from other artists covering her songs
Revival Record * More of a roots and bluesy feel than her previous records * Wrote songs that showcased her voice * Still feels good after multiple listens about the creative decisions * The fans love it
jennbostic.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Vicki Ambinder has been a professional in the performance and media arts for almost 40 years, helping musicians and artists deal with common issues around performing live and in the studio. Artist development and performance coach, Vicki Ambinder, works with musicians of all ages, levels and genres to enhance their performing skills in both the studio and on stage and to reach their artistic goals. In addition to working with her clients, Vicki’s extensive knowledge around performance arts makes her a go-to artist development coach and she can be found teaching masterclasses at conferences, camps, festivals, schools and more.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
Developing her Business, Practice, and Methodology * Vicki brought her experience and training as a music, actor/director, and producer together * Developed her own practice and methodology * Teaches Masterclasses around the country * Works online with clients around the world
Artist Development * Artists should be working toward an artistic trajectory * Artists need to develop their own sense of artistic sensibility * Vicki helps artists develop themselves * Develop the muscle to recognize what is artistically true for you as an artist
Artistic Preparation * Develop deep roots and a foundation for what you are expressing * Understand your mission and intention for the material * Asking questions and fleshing out the material is key to preparation * Preparation allows the most spontaneous things to happen because you have those deep roots and you’re not going to get blown over. * Understand the story that you’re trying to tell
Intentional Rehearsal * Create an agenda for rehearsal * Take yourself seriously * Show up like you mean it * Use rehearsal time intentionally. * Practice in less than ideal performance conditions so you are prepared for what can go wrong
Resources Website
Theactorswork.com blog
Alan Arkin – An Improvised Life
Patti Smith – Just Kids
Marcus Samuelson – Yes, Chef
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Tara B shares the tips and tricks she has learned in over 25 years of booking music venues. Her successful strategy focuses on building relationships that lead to bookings and re-bookings. Booking music venues since the age of 15, Tara B made the realization that as long as she wanted to perform live, booking would be a big part of her business. Booking is a long term process with lots of waiting involved but a strategy that encourages relationship building will lead to booking and rebooking. In addition to her teaching voice and piano lessons, she has been gigging full time for 9 years and now books an average of 170 gigs per year. In her free 4 Days to Book Like A Boss workshop, you will learn how to confidently book new venues, price yourself, value your talent and become a booking boss.
Before the gig * Do research about venue * Be friendly, kind and respectful (smile!) * Be proactive * Ask questions
At the Gig * Introduce yourself * Ask where you should park, come in, set up, etc * Talk to the audience
After the Gig * Send Thank You’s, via email, phone call or snail mail * If they say they want you back, follow up for rebook within a week * Call back 4 weeks out * Be proactive to what they need
Using Booking Companies * Can slack off * Building 1:1 relationship with music venues * Easier to get gigs with people you know * Get fill ins if there is a cancellation (easier than dealing with booking company as a third party)
Building Relationships with Music Venues * Follow up * Stay consistent * Respond don’t react * You’re the first person who comes to mind when they need an artist
When You Don’t Get the Call Back or You Can’t Take The Gig * Don’t take it as rejection * Give space but continue to follow up * They may not know what else you offer * Avoid burning bridges * Thank them for the opportunity * Respond, don’t react
Mode of Reaching Out * Start with calling * Email the second time * Try different modes of communication * Be intentional
Join the workshop, 4 Days to Book Like A Boss before it starts Monday, October 22nd. You’ll receive bite sized assignments that will help you make progress and gain momentum in booking gigs.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Learn how to implement effective promotion strategies for your brand and music with PRESSED PR founder, Dawn Jones. To have an effective music PR campaign, an independent artist needs to be doing more than just making music. Today we will dive into the promotion of tours, album releases and getting attention with Dawn Jones, of PRESSED PR. Dawn brings a unique view to music PR because she is an independent artist herself and understands the business behind the music. She’s able to relate to her clients on a personal and professional level so she can take independent artists far in their music careers.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
Music PR Tips * Have something new to pitch – music, tour * Look for new angles to pitch * Pitch to media and outlets outside of the music industry * Start by pitching local media
Artist Branding * Your brand must be cohesive across all platforms * Lack of cohesiveness makes people question who you are as an artist * Find your lane. Find what works for you. * Don’t try to be someone that you’re not
Determining Who Makes Up Your Audience * Social media numbers can be deceiving * Look at the people who are coming to your shows * Get out and talk to your audience * Ask how they found out about you
Using Music PR to Amplify What You’re Doing on Tour * Creates a buzz and make people aware that you’re playing a show * Helps grow interest with people that have never heard of you * Make sure that your event is listed in event calendars * Newsletters can be really helpful for new artists to keep fans engaged
Resources The Crafty Musician Blog
Girl Code by Cara Alwill
pressedfreshpr.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
FIMC Community Manager, Beth Matthew, shares the struggles that held her back from concert booking and the steps she took to break through booking resistance. Concert booking can be nerve wracking for even the most seasoned artists but unfortunately, it’s something we need to work through if we want to share our gifts with the world. Beth Matthew’s mission to encourage, uplift and inspire folks is strong and she made huge strides in booking this year after taking Tara B’s 4-day booking course. She talks about the feelings of fear and resistance she dealt with when booking herself as an indie artist and shares techniques to break through the wall of booking fear. Tara B’s course, 4 Days to Book Like a Boss, was instrumental in Beth’s concert booking success. Join us October 22nd through 25th for the next class.
Concert Booking Blocks * Fear of success * Fear of failure * Misconceptions about booking * Mindset about venues
The First Booking * Visited vineyards in her local area * Changed mindset about the availability of venues * Used a script * Met owner in person and played at that vineyard spontaneously * Was paid her full rate for a 3 hour gig
What Beth Did * Make calls and use a script * Enjoyed connecting with the people and building relationships * In person meetings * Booked 21 gigs since Spring 2018 * 20% rebooking rate * Focuses on the value she can leave with audience
Non-traditional Venues * Vineyards * Libraries * Restaurants * Nursing Homes
Techniques to Get Through the Blocks * Value yourself * Taking courses * Believe in yourself * The lies you believe about yourself probably aren’t even true * Power in community and doing it together * Make a list of your skills * Sit down and play some music before you make calls
Tara B’s course, 4 Days to Book Like a Boss, is happening from October 22nd to 25th. Join us for this FREE course that will help you decide which venues to perform at, how to price yourself and value yourself so you get paid what you’re worth.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
At just 18 or 19 years old, Taryn Southern knew that if she could learn to use the skills and software to produce and record her own music, she would be less dependent on other people. Youtube music promotion is being used by most artists in today’s world. As an artist and technologist, Taryn Southern started her own Youtube channel and has since accumulated over 700 million views online. She is the first artist to compose and produce a pop album, I AM AI, completely from artificial intelligence and tells us about her current project, a documentary. She also shares the ups and downs of being a musician and online personality, so stick around to the end.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
The American Idol Experience * Appearing on Season 3 at age 17 * Making the Top 50 * Forgetting her song lyrics and getting cut * Thinking her career her was over
Music Comedy Videos on YouTube * Making a video that went viral in 2007 * Making a comedy music video took the pressure off of having to be good * Hiding behind musical comedy for awhile * Musical Comedy led her back to making music
Creating Value and Building an Audience * Creating a large body of work * Knowing your value relative to others and taking action based on that perceived value. * Making yourself valuable to others * Figure out how to create value in your ecosystem
New Album Created with Artificial Intelligence * Using Artificial Intelligence (AI) as a compositional tool * Taking on the role of director and editor * Setting parameters * Arranging the music created by AI into songs
Resources The 4 Hour Work Week – Tim Ferriss
Socials @tarynsouthern
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
The relationship between artist and fan isn’t the only one you should be building in your music business. D Grant Smith shares some tips and tricks on cultivating relationships with music industry contacts that will foster growth in your music career. Connecting with music industry contacts is necessary for growth and that’s why D Grant Smith spends his time growth farming. Growth farming is planting seeds within yourself and building connections with other people. These connections are essential to growing your music business and opening up opportunities for music career advancement. The better you get at building these relationships, the easier it is to have the career, success and fulfillment you seek in your life. For more information and tips from D Grant, attend our workshop on Thursday, October 4th at 12 EST. This will be a 4 hour event all about building relationships so you can grow in your professional (and personal) life.
Why we should care about relationships * Skilled at some things but not skilled in others * Put here to have relationships with people * Others benefit from the work we do, vice versa * Created to be communities
Kinds of relationships to build * What you can offer/What you can gain (don’t focus on what you can gain) * How can i show appreciation * Build a connection with people, venues, funding, opportunities * Relationships with collaborators * Music industry contacts
Common mistakes when reaching out to music industry contacts * Don’t randomly send messages to someone asking them to do something for you * Don’t spam people * Know someone before you reach out * Sending generic messages * Be specific * Not having an attitude of gratitude
Upcoming Workshop * D Grant’s roadmap of actionable material * Tried and true blueprint and playbook that D Grant uses * Learn how to “own your awesome” * Tips and tricks to help both introverts and extroverts * How to build relationships that will change your personal and professional life
If you don’t like reaching out to people or feel uncomfortable about it, you might be doing it wrong. Join us for the workshop on October 4th to learn how to develop relationships over time with influencers. The better we get at connecting, the better we are at creating.
Resources Indie Bible
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Running your business as a one-woman operation won’t work as your music business grows. Learn how to find a virtual assistant for musicians and what to outsource. Finding a virtual assistant for musicians doesn’t have to be difficult. In fact, it can be as easy as outsourcing some tasks to family and friends who want to see you succeed. Over time, my business has grown to have three virtual assistants and each has a specific job that contributes to the success of my business as a whole. Today I share how to find virtual assistants and how to delegate tasks so you can get back to creating great music.
What can you teach a VA to do for you? * You need to know what you want them to do. show them how to do it the way you want. * Give them tasks that you have created a system for * Booking * Represent you the way you want to be represented
What can you learn so you can teach a VA to do it? * Booking – Tara B’s Booking Course * Email Management – How to Regain Control of your Personal & Music Inbox and Save Your Sanity * Try to learn the system your VA uses * Project management system like Asana or Trello
Do an audit of your musician business * What can you outsource? * What do you enjoy doing? * Evaluate your strengths and weaknesses * Short term project or long term professional relationship
What qualities do you need in a VA? * Passionate about your success * Flexibility/Immediate availability * Knows the tools and platforms you use * Someone who can relate to your business and what you do * Personality, experience, desire to learn
Where can you find a virtual assistant for musicians? * Friends and family * VA groups * Referrals * Musician groups * Superfans
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Carolina Castilla, creator of Massive Act, moved from Colombia to Silicon Valley to start her company from scratch, without knowing anyone when she saw a need in the industry. Her mission is to improve live venue & artist communication. Live venue communication with artists can be difficult in the music business so when Founder of Massive Act, Carolina Castilla, noticed a need while working as a promoter, she created a platform to make live performances easy for artists, venues, agents and sound engineers. Massive Act uses features like In-Mail, festival applications and connections to help artists develop their music businesses and achieve their goals. Carolina has worked as a promotor, manager, tour manager and PR and event manager for bands in the US, Latin America and Europe.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
Created Massive Act to Solve Live Venue + Artist Communication Problems 1. Better communication for venues and festivals for tech riders 2. Booking gigs and festivals 3. Band demo CDs being left behind 4. Submission process for festivals
Check out Live Venue + Artist Tool Massive Act https://sesh.io/
Connect http://massiveact.com/
Twitter @BogotaMusicLink
Instagram @carocastillav
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Art Munson, founder of Music Library Report sat down with me to talk about the benefits of using MLR to find music libraries accepting submissions. Art Munson isn’t new to the world of music library licensing. In fact, he’s had placements on Oprah, America’s Got Talent, Entertainment Tonight and ABC World News. When he was younger, he toured with the Righteous Brothers and Paul Williams and acted as a studio writer at A&M. Eventually, this led to Art starting Music Library Report, a site dedicated to artists who want to get their music into TV & film. As he says, music licensing is a marathon not a sprint and is always a work in progress. Therefore, you can visit Music Library Report to discover music libraries accepting submissions and use code FEM25 to redeem a special 25% coupon available to listeners of this podcast.
What is Music Library Report? Decide whether music library report is right for you and your career focus.
- MLR designed for production music composers
- music on tv shows , very seldom gets credit
- directory of over 500 music libraries accepting submissions
- graveyard, as some die everyday
- focus on production music (more instrumental than vocal)
- no long intros
What is a music library? How is a music library similar to a publisher and what opportunities do they offer?
- company that is looking for composers
- place music in tv shows and/or films
- depending on company, they will take approximately 50% of the income
- members are paid to write songs but don’t own songs
Benefits of finding music libraries accepting submissions on MLR How can you use music library report to find contacts and get licensing for your music?
- get a feel for what the library is like to work withhalf of the site is free
- takes time and money to keep the site going, that’s why there is a small fee
- active composers give you feedback
- critique section for musicians to get feedback
Resources Music Library Report YouTube Channel
Music Library Report
Resources
First, email your questions for Bree to answer on the show: Bree@FEMusician.com Then subscribe to the show on iTunes Next give us a review on iTunes Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Vanessa Ferrer , founder of Merch Cat, is an expert when it comes to music merch. With her background in music and business, she created Merch Cat to help musicians leverage this income stream. A successful businesswoman for 15 years, Vanessa Ferrer has managed touring artists and consulted with industry pros. In 2015, she created Merch Cat, a platform to help artists sell and manage merchandise at shows, so that musicians could make even more money in their music business. She also gave us tons of resources to put into our toolboxes and offered a free month of Merch Cat to our listeners so they can try it. Head over to Merch Cat and enter promo code FEMPOD.
This episode of the Female Entrepreneur Musician Podcast is brought to you by the FREE Musician’s Profit Path Masterclass. If you are an artist ready to grow your fanbase and expand your income from music, this masterclass is for you. I’ll show you the 5 stages of music career growth and help you gauge where you are now, what you need to focus on and what not to focus on so you’re not wasting time and money. You’ll also learn benchmarks relating to live performing, fanbase growth, social media, recording and more. Free classes are running everyday!
Tips for Artists * When you’re an emerging artist, you’re a startup, you’re an entrepreneur * Artists need to understand how much it takes to get someone to listen you your music * There needs to be an ebb and flow between the creative and the business side * Executing on the details is critical to artist success
Navigating the Music Merch Ecosystem * Where do I get merch? * How do I sell it? * How do I engage fans with it? * Start with a small investment in merch, then re-invest profits * Know who your audience is so you have the right merch
Using Merch Cat to Track Music Merch * Music merch can be one of the most lucrative revenue streams for artists * 80% of merch sales occur at the live shows * Looking at the numbers makes you accountable * Designed to be musician friendly * Interfaces with Square and PayPal
Once you’ve got your inventory system working, this article will help you do a better job selling music merch at gigs.
Resources * Hypebot * CD Baby DIY Musician Conference * Charleston CONFAB Music Conference * The Rockstar Advocate * Reverbnation * Tunetrack * Indie Hitmaker * Canva * Women in Music organization * CD Baby Analytics * Arttracks * MailChimp Subscribe
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Music licensing for film and TV can be a lucrative income stream for artists. Taxi Music Founder and CEO, Michael Laskow, answers your questions about his company and their mission. For 26 years, Taxi Music has been bridging the gap between artists and music supervisors. In fact, having a direct connection to music supervisors has gotten 40% of Taxi members music placed and at least 6% have gotten deals. With about 1,000 listings published each year, a membership to Taxi Music is a valuable resource. Not only do members get the opportunity to submit their music but they also get helpful feedback and advice from screeners, who are experts in the field.
Female Musician Academy member, Michelle Lockey, got her start with Taxi Music. Now she earns a consistent income from licensing her music for film and TV. BLearn more about Taxi by clicking the button below.
How the critique works * Tells people why their music doesn’t work for a particular aspect * Ideas for improvement (writing, instrumentation, etc) * Forums in taxi are free (forums.taxi.com) * Critique swaps – completely free * Screeners are real experts
Should members have a lot of music in a particular genre to make it worth it? * All of Taxi’s requests are offered for public perusal for free * People overlook the instrumental category * Get on taxi email list and get emails about listings * Taxi is a Reflection of what the industry is looking for at any given time
Benefits of joining Taxi Music * Listings for all kinds of things * Feedback on submissions * Taxi Road Rally tickets for member and a guest (Taxi convention) * Make money through listings for Tv and film
What differs publishers from Taxi Music * They get you placed and they get half the money * Do paperwork and pitching * Track income and get income to you * Taxi helps you get to publishers and music supervisors * Sometimes, musician gets to keep 100% of money by using Taxi
2018 Taxi Music Road Rally * Free for members and a guest * November 1 – 4. Registration 1st, panels classes, meet and greet, networking 2nd – 4th * Meta data presentations * How and why music is picked for reality tv * Music licensing listing and feedback panels * Sharon Farber – Composer * Beth Warnick of Imaginary Friends * 1:1 Mentoring
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Having been in the music industry for 30 years, Rick Barker knows a thing or two about what works when it comes to being a successful musician. The music business today is ever-changing so I asked Rick Barker to share his thoughts on some of these changes and what that means for musicians in our season opener of Indie Interactive. Although his extensive knowledge has helped big name artists get record and publishing deals, he is most proud of the courses he has created that help musicians build, grow and monetize their fan base. Helping artists navigate the music business and get their music in front of the right audience is what he thrives at. He was also a big part of our Profitable Musician Summit back in May and I have had the pleasure of being on his podcast. The following information is just a sampling of what we covered in our episode of Indie Interactive.
Should artists still make CDs? * Fans are purchasing CDs for mementos, not for listening to * CDs are used in merch bundles (t-shirts, cds, books, etc) * If your audience likes to collect things, you’ll still sell cds * Invest in CDs instead of download cards
Talking to Music Professionals * Lead with the fact that you did your homework, have an understanding of the industry * Approach with a question or compliment * Don’t ask them for opinions on your music, especially if they are not in your demographic * Do not offer your music to anyone who doesn’t ask
Soundcloud or Spotify? * If you use Spotify, a playlist doesn’t matter * Use any place that allows you to get in front of an audience * In Spotify, you cannot upload your music yourself. With Soundcloud, you can * Don’t put demos on Spotify
Facebook Groups * Everything you post in your group will be seen * Livestream concerts * Interact with fans every day * The members of your group will set up house concerts, buy t-shirts, buy CDs
Using downloads as freebies * Emails for downloads doesn’t work anymore * Fans want exclusive offers (behind the scenes, unreleased music) * Utilize pixels for retargeting people who have expressed interest * All in the verbiage used
Resources Rick Barker’s Music Business University
The Music Industry Blueprint Podcast by Rick Barker
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Australian artist, Prita Grealy, didn’t have plans to start a career in music. In fact, it was a breakthrough on a private yacht and an opportunity at a 5-star resort that changed her trajectory. Travel had always been a passion of Prita Grealy. Growing up in a family that moved around often and a love of music from the age of 3 has led her to performing on stages and touring across Europe. Once she discovered how to book a music tour that also satisfied her desire to travel to interesting places, she had found the perfect fit.
Now, a full time musician for 10 years, her live loop shows, soulful rhythmic songs and vocal performances have turned into a successful full time music career. In addition to performing, she has a course designed a course for non-singers to become singers or for current singers to strengthen and train their voice. Click below to learn more about the Singing for Non-Singers e-course.
How To Book A Music Tour & Travel To Cool Locations * Grew up in a nomadic lifestyle, living in small towns around Australia * Music has always been a big part of her life * Worked on a private yacht * Offered an opportunity to perform live shows 6 nights a week in Thailand
The Looping Pedal * Inspired to use loop pedal by K.T. Tunstall * Using loop pedal has given her more flexibility in solo shows * Started by creating simple harmonies with it * Took about 6 months to get comfortable using looping pedal at home before she played out with it
Streams of Income * Live gigs * Live performance royalties * Sells CDs and digital downloads * Working toward music licensing * Created an E-Course for singing * One on one coaching
How To Book A Music Tour Here’s how to book a music tour that allows you to travel to interesting places.
- Festivals
- House concerts
- Small listening rooms
- Doing her own booking
- You have to be 6 months to a year ahead for bookings in Europe
Resources The Artist’s Way by Julia Cameron
CDBaby DIY Podcast
The Money Bootcamp with Denise Duffield Thomas
Prita.com.au
Resources
First, email your questions for Bree to answer on the show: Bree@FEMusician.com Second, subscribe to the show on iTunes Lastly, give us a review on iTunes Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
In our first ever podcast and interview about cabaret theater, Fiona-Jane Weston shares how she has made a career out of producing her one-woman shows. Interestingly, cabaret theater and artists have never been the subject of this podcast so when I met Fiona-Jane Weston in an online class, I jumped at the opportunity to have her on the show. Fiona-Jane produces and puts on her one-woman shows at different venues in London and on national and overseas tours. Her shows typically revolve around historical themes, particularly women’s history.
During our interview, Fiona-Jane discovered things she needs to work on in relation to her career and joined the Female Musician Academy. She is a great addition to the group and adds knowledge and value in a cabaret theater. Learn more about the Female Musician Academy and how being a member can help your musician career.
Wartime Women Cabaret Show * Wartime Women is one of her most popular shows * Inspired by research she did for a university class * Opened up opportunities for other collaborations * Led to opportunity to perform opposite Hugh Bonneville (Lord Grantham from Downtown Abbey) in To End All Wars * Incorporates diary stories and memoirs, songs and poetry from women at the time into her show.
Pitching a Cabaret Show to a Theater * Started writing cabaret reviews and theater programmers got to know her * Getting to know the programmers led to bookings * Met a tour booker and started getting booked in different parts of the UK * Bookers are still very wary of booking these shows
The Power of PR * Stay top of mind or you will be forgotten very quickly * Share helpful info about what you know * Exploring other ways of furthering people’s knowledge of her and what she is able to do. * Making herself synonymous with the genre by writing a cabaret blog
Engaging with Fans * Email List has been most effective means of communication * Considering doing more with YouTube * Needs a social media system in place * Putting a system in place to use the assets you’ve built to engage with fans * A real life conversation around social media challenges
Recommended Resources * Cabaret Secrets by Gary Williams * The Cabaret Artist Handbook by Bob Harrington * Mastering the Audition by Donna Soto-Morettini * Bulletproof Musician blog by Noa Kageyama * https://bulletproofmusician.com/ * summertannhauser.com
fionajaneweston.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Global Co-Chair of Membership for Women In Music, Cassandra Kubinski, shares her tips and tricks on how to start a music career and how she stays grounded in her life. For musicians wondering how to start a music career, Cassandra Kubinksi brings tons of knowledge to the table. As a Profitable Musician Summit guest, back in May, Cassandra talked about crowdfunding.
She is focused on helping women in music and shares some great insight on a time when she wanted to quit pursuing her music career. Next she shares what she did to turn that around.
As a singer/songwriter, Cassandra has released 6 albums, including Holiday Magic and Onward and has recorded and performed alongside Goo Goo Dolls, 1o,ooo Maniacs, Lady Gaga and more. She is also a certified yoga instructor and uses her yoga practice to ground her and keep her aligned in her music career.
How to Start A Music Career: Overcoming Struggles * Put structures and practices in place to help keep grounded in a rounded life * Opened herself to spiritual guidance to determine her next step when everything else was falling apart * Made a list of projects that were the most fun, where she made the most money, and looked at where those intersected to determine next steps * Discovered that she enjoyed doing more jingle and voice over work * Success doesn’t necessarily look the way you thought it would * Back off and listen internally to what the right moves are for your career instead of pounding on what you think you’re “supposed” to be doing.
How To Start A Music Career By Selecting Music Projects to Pursue * Projects she was excited to work on * People she was excited to work with * Potential results * Listen to your gut when choosing collaboration partners and people you hire * Do the work that lights you up
PR and publicity * Set a timer to two minutes to craft your own clear and compelling pitch * Ask for what you want * “If you’re willing to put in the time and energy to formulate a compelling and professional approach, you can approach those outlets (media) yourself. You don’t have to go through a third party.” * Most times we’ve already decided that someone will tell us “no” so that we can be right. * We’re actually scared of what’s going to happen when people say “yes”. * Mentally prepare yourself for someone to say “yes.”
Crowd Funding Tips * Make your crowd fund about exclusive access * People want a behind the scenes look at your creative process * Don’t expect social media to do the work for you * Do reach out personally to people to be involved in your project * Read Crowdstart by Ariel Hyatt
Women in Music * Global Co-Chair of Membership for Women In Music * You need to value your talent. This is an internal shift. * Creating conversations around #breakyourboundaries
cassandrakubinski.com
Resources
First, email your questions for Bree to answer on the show: Bree@FEMusician.com Next, subscribe to the show on iTunes Then give us a review on iTunes Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Wondering how to start a music career, especially if you don’t have any Industry contacts? Being proactive is the secret to Rebecca Hollweg’s success as a musician. She didn’t sit back and wait for someone else to help her start a music career, she got going and did it herself. Rebecca Hollweg didn’t wait for the stars to align to start a music career. In fact, she jumped right in and never gave up, even though finding success was different than her lifelong idea of what success looked like and how it would happen. Her persistence over the years has built a successful musician career where she has released three albums and toured Europe, Australia and America and even involves her young daughter. Rebecca Hollweg understands the struggles of being a mom and a musician and has some great advice for musicians to start a music career.
*If you want to learn how to start a music career using my Musician’s Profit Path Blueprint so you can find your 1,000 True Fans & start making income from music, attend my free workshop. Register at www.musiciansprofitpath.com
How To Start A Music Career by Start Your Own Record Label * Frustrated with not getting a record deal * Encouraged by her musician husband to start the label * How to start a music career by taking her success into her own hands * Saw several “next big thing” artists get signed and dropped
How To Start A Music Career While Balancing Touring and Family * Had someone in the audience hold her daughter at her first gigs * Bribed her daughter with ice cream to get her off of the stage * Her mother and mother-in-law helped out * Daughter has played at some of her gigs * Has found a way to balance and work it out on a gig by gig basis
This article will also help you understand the steps to take to go from an unknown Indie artist to a profitable, professional musician.
Booking Gigs * Does her own bookings * Has booked large festivals through a connection to someone * Share your credibility markers early in a conversation with a potential booker * Share press quotes and media coverage * Has gone back to focusing on making personal connections
Fan Engagement * Uses Facebook * Maintains a handwritten list of her e-mail list in case the digital list is ever lost * Uses Mailchimp to manage her email list * Building up her YouTube channel * Has embraced Spotify
Rebeccahollweb.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Nashville native, Abigail Rose, talks about how she came up through the music business. Not only did she gain a lot of connections, but it helped her figure out who she wanted to be as an artist. Marketing your music can be a daunting task for some musicians, but believing in your product makes it much easier. Through her upbringing in Nashville, Abigail Rose was able to learn about songwriting from some of the best in the business. She started co-writing at a young age which eventually lead to singing and performing at festivals. Over time, her songs have evolved from country to pop/R&B. Feeling like she wasn’t being authentic to herself, the shift allowed a change in her music career where she feels like she is being authentic to herself.
If you are a DIY musician looking for PR, look no further than Muddy Paw PR. They have secured multiple placements and performances for their artists.
Evolving as an Artist * Started co-writing in Nashville at an early age * Took a step back from co-writing to remember what her voice was * You need to write music that you actually like * The influence of the shift in Nashville that has expanded it to a rock and pop scene
Music is a Business Mindset & Marketing Your Music * You have to be willing to put money into it, and know you won’t get a lot back early on * Know your market and your demographic * Set yourself apart from other artists on social media * Set a presence, a brand and an image * Start with “free” promotion, then look at investing in a PR team * Believe in your product makes everything else more bearable. * Releasing singles to help build her fanbase
Engaging with Fans on Instagram * Responds to messages and builds relationships * Instagram is a great place to promote your brand * It’s a balance of being strategic, but also being human, and being yourself * People want to know more about you * Be thoughtful and aware about what you’re sharing * Be authentic
Resources Songwriting – Podcasts about successful songwriters “And the Writer is”
Watch performances and learn from them
Presence by Amy Cuddy
Writing Better Lyrics – Pat Pattison
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
fanBridget Kelly loves her fans and spends a lot of time engaging with them but the best way she connects with them, and others, is simply by being kind. One of the greatest female-fronted blues bands is The Bridget Kelly Blues Band, an electronic blues band. Their latest CD, Blues Warrior, was released on June 1, 2018, inspired by the #MeToo movement and covers issues like the homelessness, human trafficking, heroin addiction and more. Their most recent CD Bone Rattler charted at number 1 for over 6 months on the RMR Electric Blues Chart. Bridget brings lots of great ideas to the table when it comes to fan engagement and credits that to the closeness of her and her guitar playing husband. Her mission statement isn’t about financials or art as much as it is about connecting with her audience.
If you are a DIY musician looking for PR, look no further than Muddy Paw PR. They have secured multiple placements and performances for their artists.
Streams of Income * Full time musician * Plays 150-200 shows a year * Also owns a Montessori school * Merch at shows * You have to sell a good quality product * CD sales * Festivals pay well
Time of Struggle * Every time she has wanted to quit, something shows up to keep her going * Smile through adversity * Be aware of the gifs that keep you going * Morning meditation and gratitude practice
Booking Gigs for blues bands * Books some herself * Booking agent * Most bookings come from people she has met * Festivals
Ways to Engage with Fans * Facebook * Meets people at shows * The Grammy Network * Talking to people at her shows * Like other bands pages * Always be nice
Resources The Blues Foundation (https://blues.org/)
National Women in Blues https://www.nationalwomeninblues.com/
International Blues Challenge https://blues.org/international-blues-challenge/
http://www.bridgetkellyband.com/
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Women face a unique set of challenges in the male-dominated music industry. The Female Indie Musician Community (FIMC) was created to give women a safe place to be seen, heard and found for their musical talent. Female musicians, Catherine M Thompson and Sheila Veerkamp, joined Beth Matthew and I for a discussion about the state of women in the music industry, the unique struggles we face and how we get through them. Joining a community of fellow women in music has given them the encouragement, empowerment and support to create music and make money from it. Join the Female Indie Musician Community, a free group and valuable resource for women in music.
Catherine M Thompson * Acapella singer, songwriter and poet * Career in dance and arts education * Currently working on 3rd EP * Family history of working in the arts * Catherine M Thompson song project * Occasional performer at open mics and poetry mics
Sheila Veerkamp * Teaches piano and voice * First album recorded out of her home a couple years ago * Comes from a generation that appreciates all music genres * Lots of vocal training, writes string parts for her songs * Hoping to do more writing and more recording * Writes music
What female musicians have experienced * Male dominated culture on every level * Exoticism of women in music (e.g. female drummer, female musician, etc) * Males are more responsive to other males * Importance of platforms for women * Women are not equally represented at festivals
What female musicians can find in Female Indie Musician Community * Community inclusive of all ages * Advice on navigating a male dominated industry * Audience for music * Personal connections * Women who do music on their own terms * Bree’s FREE courses – Time Management, Musician’s Profit Path, Profitable Musician Summit * Advice and suggestions * Empowerment
Why contribute to Patreon * Able to make a small contribution each month (as opposed to making one large donation) * Ongoing contributions * Painless and easy * Rewards at each donation tier * Tons of free info and resources for free/no membership fees
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Women face a unique set of challenges in the male-dominated music industry. The Female Indie Musician Community (FIMC) was created to give women a safe place to be seen, heard and found for their musical talent. Female musicians, Catherine M Thompson and Sheila Veerkamp, joined Beth Matthew and I for a discussion about the state of women in the music industry, the unique struggles we face and how we get through them. Joining a community of fellow women in music has given them the encouragement, empowerment and support to create music and make money from it. Join the Female Indie Musician Community, a free group and valuable resource for women in music.
Catherine M Thompson * Acapella singer, songwriter and poet * Career in dance and arts education * Currently working on 3rd EP * Family history of working in the arts * Catherine M Thompson song project * Occasional performer at open mics and poetry mics
Sheila Veerkamp * Teaches piano and voice * First album recorded out of her home a couple years ago * Comes from a generation that appreciates all music genres * Lots of vocal training, writes string parts for her songs * Hoping to do more writing and more recording * Writes music
What female musicians have experienced * Male dominated culture on every level * Exoticism of women in music (e.g. female drummer, female musician, etc) * Males are more responsive to other males * Importance of platforms for women * Women are not equally represented at festivals
What female musicians can find in Female Indie Musician Community * Community inclusive of all ages * Advice on navigating a male dominated industry * Audience for music * Personal connections * Women who do music on their own terms * Bree’s FREE courses – Time Management, Musician’s Profit Path, Profitable Musician Summit * Advice and suggestions * Empowerment
Why contribute to Patreon * Able to make a small contribution each month (as opposed to making one large donation) * Ongoing contributions * Painless and easy * Rewards at each donation tier * Tons of free info and resources for free/no membership fees
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Playing great music isn’t the only skill a music entrepreneur has. Today we talk about what it takes to be a successful music entrepreneur and what you need to do if you lack in a certain area. What is a music entrepreneur? Today we talk about the skills and characteristics you need to possess in order to be a successful musician and entrepreneur. Learn about how much of an entrepreneur you are and what you can do to improve. If you’d like to go further and learn more about the 5 Stages of music career growth, be sure to sign up for the Musician’s Profit Path, tomorrow at noon EST/9am PST.
What is a music entrepreneur? * Passionate & creative * Confident in abilities and believe in ideas & product * Self-starter with strong work ethic
A music entrepreneur is someone who: * is competitive and determined to succeed * is able to take calculated risks * is organized and consistent * has people skills and can build relationships
What to do if you’re lacking in these areas: * have a mentor * work with peers * ask for advice * take courses * outsource tasks (when you are able to)
What areas will you work on first? If you need some more help in determining where you are as a music entrepreneur, join us for the Musician’s Profit Path. This free masterclass being held tomorrow, May 31st at noon EST/9am PST is where you will learn about the 5 Stages of music career growth, what stage you are at and what you need to do to move to the next stage of growth.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Learn how vocal coach, Sally Morgan, developed her “Sing Like You Speak” method over time through her frustration and inability to find a system that worked for her. If you’re looking to improve your singing voice, you need to check out Sally Morgan’s book, Sing Like You Speak. Her book and method are designed to restore effortless singing that is natural. After spending over $100,000 in voice lessons that still made her feel like her voice was trapped inside her body motivated her to write her book on contemporary voice technique.
If you are a DIY musician looking for PR, look no further than Muddy Paw PR. They have secured multiple placements and performances for their artists.
Developing Sing Like You Speak Teaching Method * Spent over $100,000 on voice lessons and still felt her voice was trapped in her body * Learned teaching styles and how the voice worked * Breathing is the foundation of the whole thing * Applied what she learned from classical voice training to singer-songwriters
Bad Vocal Habits * Conserving Breath * Poor posture and slouching * Trying to sing like an artist that has had there voice electronically altered * Failure to warm up your voice
Healthy Ways to Warm Up Your Voice & Improve Your Singing Voice * Body Alignment – Your body is the instrument * Be aware of breath movement * Warm up with phrases of your songs. * Using your consonants activates the voice
Ways to Work with Sally * Teaches privately in NYC * Teaches on Zoom video conference * Teaches workshops at conferences * Runs online classes * Sing like You Speak Academy * Voice Builder Warmup Video * Certifies other teachers in her teaching method
Links and Resources Singing and the Brain by Robert Shewan
singlikeyouspeak.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram
Make progress in your music career by doing just 3 things each day that focus on music. Doing this can combat burnout and eliminate overwhelm associated with lengthy to-do lists. The habits of a successful musician include doing just 3 things each day. That’s the way I made significant progress in my music career.
Including tasks that are related to my 90 day goals, I’m sure to make progress toward reaching those goals each day. Planning my days helps me feel less guilty when I am unable to get something done and kick burnout and overwhelm to the curb.
The best part is that the tasks usually take about 2 to 3 hours each day so there is plenty of time for self development and family.
Habits of A Successful Musician: Choosing Goals and Tasks That Create Momentum * Choose doable tasks that take an hour or less * During ongoing workflow (not during large projects such as launches, crowdfunding campaigns, summits or album releases) * Use a project management system such as Asana to plan weeks and track progress * Limit your timeframe on challenging tasks and bring it back the next day (ex. write a blog post (30 mins) and the next day revise the blog post (30 mins)
My Goals for Quarter 2: 1. Profitable Musician Summit 2. Grow The Academy 3. Increase Traffic to Website 4. Get More Publicity
Sunday: 1.5 hours 1. Write & Send Academy Newsletter 2. Create Slides for Indie Interactive 3. Edit Training for Rick’s Program
Monday: 1.5 hours 1. Send Summit email with Freebies & Discounts 2. Do Indie Interactive 3. Meet with Greg about SEO for site
Tuesday: 3 hours 1. Record Musical U Podcast 2. Pitch 3 additional podcasts 3. Write ReverbNation Blog
Wednesday: 2 hours 1. Email about Podcast & Masterclass 2. Prepare slides for Expert Workshop 3. Tighten Up Masterclass slides
Thursday: 3-4 hours 1. Run Expert Workshop 2. Attend Caitlin’s Class 3. Attend Selena’s bonus class
Habits of a Successful Musician Beyond the 3 Things: Self Development Building self development into each day through exercise, reading, classes, listen to podcasts, meditation, self care or whatever “self-development” is to you. It allows you to clear your mind from any clutter and creative blocks. Makes it easier to get things done and in less time.
Ongoing Admin Work While ongoing admin work won’t necessarily push you forward in your music career, it is something that still needs to be done. Fit ongoing admin work in when there is more free time, putting priority on your 3 tasks.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As the Founder of Women of Substance Radio Podcast, Female Entrepreneur Musician and the Female Musician Academy, I am no stranger to burnout. Today I share the classic (and not-so-classic) signs of burnout and the changes to make so you avoid burn out mode. Burnout can effect anyone, in fact, I had my first bout with burnout in my corporate career. Extreme stress and pushing yourself too hard can lead to physical illness and mental depletion. During the recent Profitable Musician Summit, I knew I would be busy so I took proactive steps to keep my health and sanity in check. It got me thinking how hard Indie musicians work. Catching the signs of burnout before they take over can mean more progress, not only in projects, but an entire music career.
Signs of burnout: * Stress * Illness * Insomnia * Lethargy * Lack of focus or engagement * Cynicism & Negativity: * It feels “heavy,” literally and figuratively * Numb or Seeking Solace in Addictive Behaviors
Make changes: * Goal-setting * Find help * Take a vacation or start planning a vacation * Location & Familiar vs New * Daily Routine of Downtime * Permission for a Little Mindless Entertainment * Find another creative outlet * Do JUST 3 things each day
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
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Alicia Mathewson talks about how her practice of mindfulness meditation for musicians has set her up for nothing but success in her music career.
Mindfulness meditation for musicians is something Alicia Mathewson practices and shares daily with her clients in Sounding Still Wellness, her private energy and sound therapy practice. Since writing and singing since age 6, she released 4 albums, she has used the transformative power of music to awaken herself and others by incorporating meditation. She believes that it’s crucial for musicians to be in alignment with a set of values that ring true to who they are.
Working Through Struggle Using Mindfulness Meditation for Musicians When pursuing music, mindfulness meditation for musicians can help you to stay in your own lane and go at your own pace so you can be collaborative and not competitive.
- Don’t sit back and wait for other people
- Cooperation, not competition, is the key to success
- Follow your inner guidance
- Internal alignment is necessary for external success
What Does Mindfulness for Musicians Mean? Mindfulness meditation for musicians combines breath, meditation, rituals and our surroundings.
- Breath is key
- Guided meditations are a great way to start
- Rituals help us be mindful
- A walk outside can can get you in touch with yourself
Mindfulness in Your Music Career Mindfulness in your music career means approaching things with an open mind and heart and seeking opportunities that are in alignment with your values.
- For starters, approach your career as “Everything is here to enlighten me, nothing is hear to hurt me.”
- Next, view every experience as an opportunity to come into who you are
- Consciousness, cooperation, and integrity are key to creating better spaces
- Finally, seek out venues and ways to share your music that are in alignment with you
Maintaining Mindfulness During a Crowd Funding Campaign A crowdfunding campaign can be nerve-wracking. If you utilize the mindfulness tools Alicia talks about, you can stay more positive, more present and more aligned during your campaign which
- A little stress is good because it means we are stretching ourselves
- Budgeted to hire someone to help market and promote the project
- Prepared for it and continued to trust
- The key to crowdfunding campaigns is people wanting to feel like they are a part of helping you go to the next level
aliciamathewson.com
Soundingstillwellness.com
Resources
First of all, email your questions for Bree to answer on the show: Bree@FEMusician.com Secondly, Subscribe to the show on iTunes Next, give us a review on iTunes Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As a self employed musician, it’s crucial to have different streams of income. In this podcast, you’ll learn why it’s smart to diversify. It’s important to have multiple income streams for musicians to diversify their income streams and not depend on one particular source of cash flow. Therefor, by employing a combination of things such as performing live, live streaming and online sales not only increases revenue, but also allows a consistent flow of cash.
Having 5 to 6 income streams coming in can make for a comfortable living.
"19 Proven Sources of Income You Probably Haven't Considered for Your Music Career" Download your Free PDF Income Guide NOW
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Income is seasonal: Especially With Live Venues Because of the nature of the seasons and the calendar, there are many income streams from music that just aren’t available year-round.
- Seasonal changes in local population
- Performing more during specific holidays
- Library performances for school-age children (summer)
- Preschool and younger (all year)
Build Multiple Income Streams for Musicians Because Markets Change Despite our resistance, the market often dictates where and how we as musicians can make money.
- Downloads are going away, can’t rely on itunes
- Live Streaming Music (Spotify, Amazon, Pandora)
- Venues close
- Performing online
Musicians Who Face Health Challenges & Life Situations I can definitely relate to this. I have had my share of health struggles that have kept me out of the live performing game for a while. Also, I was out for maternity leave. Since we don’t have a company to provide these benefits, we have to be our own benefactors by building multiple streams of income to support us during these times when we can’t perform live.
- Need time to care for yourself or others
- Healing from injuries
- Dealing with chronic illness
- When flexibility is necessary
Increasing the diversity in income streams or increasing each income stream by a small amount can make a big difference in a bank account, especially if there are multiple flows coming in at once. This resource will help you build multiple streams of income for musicians.
"19 Proven Sources of Income You Probably Haven't Considered for Your Music Career" Download your Free PDF Income Guide NOW
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There was an error submitting your subscription. Please try again.
First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. Get The Income Guide Powered by ConvertKit
Concert Tips I learned from attending a Gordon Lightfoot concert that had nothing to do with his amazing talent and everything to do with audience engagement and interaction. Today I share 3 concert tips that can be used across venues and genres to improve audience connection and enjoyment. I recently attended a Gordon Lightfoot concert. Although I had a great time, the musician in me is always finding better ways of doing things on stage. Because maintaining an audience’s attention for an extended period of time is a difficult task, there are things unrelated to musicianship that need attention.
Make The Concert Visually Engaging for your Audience Planning movement, props and important moments ahead of time is crucial.
- Prepare changes between songs
- Stage setup
- Move around on the stage or have band move around
- Use props
Make Your Playlist Audience-Friendly to Encourage Audience Interaction This is not a numbers game. Perform only the songs that you sound good on. Remember, your audience has paid to see you perform so give them the familiar songs they love and not just the ones you love to play.
- Consider performing fewer songs to the best of your ability
- Play solos
- Ask the audience what songs they want to hear ahead of time, if possible
- Scatter familiar or popular songs throughout the show to maintain excitement
- The first song you play should be a popular one
- Save one of your best songs for the encore
Concert Tips To Be A Prolific & Engaging Storyteller It’s not all about the songs. To engage an audience at a concert you need to make those songs mean something by telling stories.
- Share the who, what, when, why and where of songs
- Put the audience at ease
- Think about what stories to tell and what songs they go with
- Explain what you are passionate about
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
When Greg Wilnau realized what his money blocks were, he was able to change is mindset and take actionable steps to earn an income from music. To make money making music, we need to understand the money blocks and limiting beliefs that are holding us back. During the Profitable Musician Summit, we will hear from 39 experts on 32 different income streams for music businesses. But before we can put these income streams into action, we need to become aware of the thoughts that are buried in our subconscious and overcome them so we can make money making music.
Be sure to reserve your free spot at the Profitable Musician Summit to hear more from Greg Wilnau and other industry experts and indie musicians.
Become Aware of Your Money Blocks * You’re not taking money from people * Stop expecting not to earn an income. What you expect is your result * Don’t see yourself as a starving artist * You don’t deserve to make money from music
Shift your mindset * Decide to overcome money blocks * Understand that money doesn’t always have to be a struggle * Take actionable steps to earn an income from music * Understand that “playing” music doesn’t mean you’re doing it for fun
How to Make Money Making Music * Be authentic * Use a donation model * Know that your music is valuable * Envision yourself differently and expect results
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Today’s episode focuses on making music at home and income streams you can establish from them. Making music at home can be a profitable business in a variety of ways, from teaching lessons to busking online. The Profitable Musician Summit is all about making money in a variety of ways, not just touring or performing live. Surprisingly, things many artists already do, like live streaming performances, can bring in some supplemental income.
Make Money By Making Music At Home Guests on the Profitable Musician Summit like Emma McGann, have made a lot of money from Live Streaming and performing on YouTube. Rick Barker tells us how people set up donation sites and get money, without begging for it or coming off as a starving artist. Corey DiMario and Jennifer Knapp talk about how to make money organically and consistently using Concert Window. Thanks to platforms like StreetJelly, busking online is a great way to perform for an audience and make money while doing so. Frank Podlaha and Annie Arenson tell us how StreetJelly works.
If performing isn’t your thing or you just can’t do it, licensing music is a excellent way to get paid for making music at home. Joyce Kettering and Michelle Lockey share the ins and outs of writing and submitting music for licensing. If teaching is close to your heart, teaching lessons at home is possible either online or in person. Judy Rodman and Allie Tyler both make a good living from teaching lessons online and at home. Creating music courses and membership sites are yet another way to teach and make music at home. I’ll share how creating the Female Musician Academy has changed my life and allowed me to work from home full time.
T0 hear the full interviews, reserve your FREE ticket to the Profitable Musician Summit. From May 1st to May 10th, you’ll hear from industry experts and indie musicians about making money from music.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
The Profitable Musician Summit is just around the corner and I wanted to share some tips and tricks to kick comparison to the curb so you can be inspired and learn from our experts. Wondering how to grow as a musician but get caught up in comparing yourself to others? Or even worse, do feelings of jealousy creep up when you hear about all the great things other musicians are doing? It’s easy to get into the wrong mindset after hearing everyone’s success stories, especially if you have tried the same tactics without the same effect. Luckily, there are tools to deal with those feelings because no matter what level you’re at, those feelings can creep in. Using these tips will help you stay inspired instead of getting stuck in the comparison game.
The Profitable Musician Summit starts May 1st and we will be hearing from 39 experts from across the music industry. Reserve your FREE ticket now! Be sure to sign up for Messenger Reminders so that you don’t miss a thing!
How to Grow As A Musician Block Comparison * There is always someone better or who knows more * Call out comparison for what it is * Don’t let it get under your skin and into your head * Find what triggers you to compare yourself to others
Celebrate Your Wins – No Matter How Small * We do this weekly in Female Musician Academy * Keeping focus on small wins will keep you positive * Share your wins with peers
Celebrate Other People’s Success * Doing this more often will change your mindset * Even if you are jealous about someone’s post, doing this often will help you be truly happy and supportive of them * Healthy competition
Abundance Mindset * New level, new devil * Don’t get down when someone else has a great win * Space for everyone to succeed
Stay Aware & Shut Down Negative Self Talk FAST * Focus on your strengths & stay in your own lane * Compare yourself to yourself only * Social media breaks are ok and necessary sometimes (“comparing their front stage to your back stage”)
If you haven’t grabbed your ticket for the Profitable Musician Summit yet, make sure you do. We have lined up 39 experts from across the music industry to present topics about how to make money with music. Sign up for Messenger Reminders so you don’t miss any interviews!
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Want to know how to make money playing music live? Listen to these snippets of the Profitable Musician Summit. Have you been wondering how to make money playing music? The Profitable Musician Summit is a free 10 day summit running from May 1st through May 10th and you won’t want to miss it! You’ll hear from industry experts and independent musicians who who will clear the air around common revenue-makers like house concerts, touring and finding venues to play at.
Experts Share How To Make Money Playing Music The second day of summit is all about festivals, concerts and connections with Louie La Vella and Lisa Lynne talking about how to get on stages at festivals and self produced concerts. Tara B talks about finding niche gigs in your own neighborhood, like the library, farmer’s market and chamber of commerce events. When it comes to performing, Lindsay Katt makes good money from busking and tells us about the legalities that come along with it. Shannon Curtis shares the system that allowed her to make money and get gigs by touring the country doing house concerts. House concerts can be a great way to make some extra money and fill in some free time when you are on tour. Speaking of touring, Nancy Moran tells us about booking and planning tours and finding the right Anchor Gig, that makes the trip worthwhile.
While we talk about how to make money playing music, the conversation shifts to making money with merchandise. Suzanne Paulinski sells merch by doing non-salesy things like wearing her t-shirt and putting a sticker on her guitar case. On the other hand, Greg Wilnau was able to hack the system to make great money without selling CDs, t-shirts and stickers. He was able to be self sufficient without factoring in gig money or door splits. Reserve your FREE ticket to learn how he was able to flip the script and gain followers and fill future concerts, all without people knowing who he was.
When you reserve your spot, don’t forget to sign up for messenger reminders so you don’t miss anything during the summit.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Having multiple income streams is the key to success as a musician. Attend the FREE Profitable Musician Summit to learn which ones to implement and which ones to cast aside. How do music artists make money? With multiple income streams, of course! This week I am so excited to announce the huge project I have been working on – the Profitable Musician Summit! During the summit, 39 independent artists and music industry experts will share valuable insight into 32 different income streams that you can put into action right away to make more money from your music.
How Do Music Artists Make Money? A few of the topics we will be discussing over the 10 day summit are:
- Booking Niche Events
- Artist Development
- Virtual Voice Lessons
- Online Courses
- Booking Private Parties and Events
- Crowdfunding
- Facebook Groups
- and TONS more!
All musicians should have multiple income streams, so grab your FREE spot at the Profitable Musician Summit. When you sign up, be sure to sign up for messenger reminders so you don’t miss any sessions. We are looking forward to seeing you May 1st at 8pm EST/5pm PST as we get started with the opening party where we will have surprise guests, giveaways and more! Share the love with your musician friends, the more the merrier!
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
The Profitable Musician Summit features 39 independent musicians and industry professionals who will present topics over 10 days. The Profitable Musician Summit takes you behind the scenes to see just how musicians profit from their music. It’s happening May 1st through May 10th and is chock full of expert speakers from around the music industry who are presenting topics related to the many income streams musicians can have. You’ll discover a variety of income streams that you can put into action immediately so you can start to make money from your music.
Whether you are just starting out or you are an industry professional, you’ll find value in the Profitable Musician Summit. Since the summit is virtual, you will be able to watch the event from anywhere in the world. We have already factored in time zones and each session will be available for 48 hours from the time it is published. Paid passes will be available after the live event for lifetime access to each session.
Join us May 1st through May 10th for the Profitable Musician Summit!
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Avoid overwhelm, by breaking down a music project into smaller, bite sized pieces. Working on a big music project can be overwhelming. Whether you are releasing a CD or planning a tour, breaking down larger projects into smaller pieces can give you peace of mind and make things less intimidating. Overwhelm is possibly the most common enemy of musicians so avoid it all together by following these simple steps.
Education for the Music Project * Figure out if you need to learn the steps to tackle the project * Learn from others who have done the project before * Get necessary training
Team * Partner up with someone or * Hire a team * Share the projects
Timeline * With end result in mind, reverse engineer to decide when things need to get done * Add extra steps where needed (e.g. headshots before press release) * Build in extra time for projects for when life throws a curve ball
Break it down * Larger steps can be broken down into tasks and micro-tasks * Use a project management system like Asana * Delegate projects
Assign * Give projects to people based on strengths * Takes pressure off you * Reassign tasks that aren’t getting done on time
Weekly Check-Ins * Look at project management list together * Talk about what’s coming up in the next week * Get help where needed from others involved in the project * Do a weekly check-in with yourself if working alone
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Sarah Darling, an established country singer/songwriter from Nashville, talks about her life as a musician. Growing up in a little farm town in Iowa to Nashville at age 21, Sarah has been singing since she could talk and started playing shows at age 14. She got her first label deal in 2008 and in 2012 her breakout single, Home to Me, first aired on Sirius XM’s The Highway. It became the top selling single by a female artist in 2008 and sold over 8,000 copies in the first week. This led to appearances on Conan O’Brien and opening for artists such as Carrie Underwood and Kacey Musgraves.
For almost 3 years, we have created over 145 episodes full of useful information including tips and tricks to grow as a musician and grow your music business. For more great interviews, check out our previous episodes of FEM Podcast.
Branding before the label deal * Branding is important * Figure out what you’re trying to say * Really trust your instincts because you’re never going to go wrong when it’s you * Felt like she had a mission statement when Dream Country was released
Booking Gigs * Does all her own booking in the US * Has a booking agent in the UK * Believes booking your own shows is great experience * Booking your own shows expands your comfort zone
Streams of Income * Touring * Merch * Find merch that is unique to you * Spotify * BMI Royalty checks * Multiple streams of income keep her afloat
The Importance of Community for Independent Artists * Surround yourself with people that are not only your friends, but that can give you great advice * Has learned a lot from other independent musicians * Being in a community that makes you want to be better is important * Living in Nashville makes her a better musician and forces her out of her comfort zone
Connect with Sarah sarahdarling.com
@officialsarahdarling
To hear more great interviews and episodes to learn from, visit FEM Podcast.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
All boats rise with the tide and instead of competing with each other, musicians should find ways to work together to promote their music. Collaborative marketing is a great way for musicians to promote one another’s music and grow email lists and fan bases. Aligning yourself with musicians who have similar genres, work ethics or even people who are local to you will yield the best results. Use the world maps in Female Indie Musician Community and Female Musician Academy to find artists in your local area to collaborate with.
Joint Giveaways * 2 or more artists * Same genre or same local area * Giveaway a bundle of things, each person contributes something * Online giveaway software, rafflecopter, KingSumo (one central location for entries) * Disclose that entering will get you on the email list – or – * Use the follow up method to add people to your email list by offering each item separately (from each musician)
Cross promotions * You promote someone’s music, they promote yours * Promote in newsletters * Promote each other on social media (use tags)
Joint Promotions * Everyone promotes one product * Everyone contributes a song * Built around an event (holiday music)
Collaborative Marketing on Bundles, Compilations & Spotify Playlists * Introduces people to a variety of artists * Bundles CDs for sale * Each person contributes a song for a Spotify playlist
PRO TIP: If you’re using my system and not at the end of a goal cycle, put these ideas in your Inspiration Vault for future use so you’re not distracted while completing your goals. If you’re not following my system but want to learn how to set goals that will move your forward in your music career, grab my FREE Smart Goals Workbook!
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
There is no hard and fast rule on when to have a music giveaway so it’s possible to offer them as often as an artist wants but there has to be a strategy. A music giveaway is a great way to build up your email list, social media following or even to engage with the followers you already have but you must have a strategy. Today we are going to talk about music giveaway ideas for Facebook, Instagram and Twitter so you’ll be ready to launch your next giveaway with confidence. The strategy doesn’t end when the music giveaway does so we will also talk about what to do once the hype is over.
Determine The Objective For Your Music Giveaway * Email List * Social Media * Portion of fan base you want to grow (email list, followers on Instagram, etc) * Use different contests at different times to focus on one objective
Decide What To Give Away That Will Appeal To Your Fans * CDs and other merchandise * Media or items that relates to the music you have * Items from other artists * Don’t give away general items (MP3 players, cash) * Items for cause that is close to your heart
Email or Messenger List Growth Strategies * Having them at live performances (fill out form or sign up for list) * Rafflecopter * KingSumo * Create a landing page for sign up.
Facebook Live Strategies * Like your page * Sign up for your list * Give away a physical item on Facebook Live * Weekly contests
Strategies for Twitter & Instagram * Use #hashtags to track entries * Increases mentions and engagement * Instagram stories (using screenshots) * Follow back and connect with fans
Building In Secondary Strategies * If they sign up for a giveaway, ask them to sign up for email list * If they sign up for email list, ask them to follow you on social media * Give fans other ways to connect
Announcing The Winner As An Event * Show off prizes * Announce winner during live performance * Use Facebook Event to pick a winner * People don’t have to be present to win but making an event encourages them to show up
Follow-Up Sales Strategies * Coupon codes as a thank you for signing up * Send them to your store * Give them something of value to thank them
It’s smart to test your music giveaway ideas to see what works best for you. People like simple – making things complicated could cause you to lose people in the process so focusing on one objective at a time will yield the best results.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
In our first interview with a female brass player, Kate Amrine talks about music crowdfunding and how she made music a full time career through teaching and performing. When she started music crowdfunding, Kate Amrine was surprised by how many strangers wanted to support her campaign. It wasn’t the random people that made the difference, though. In addition to reading Ariel Hyatt’s book, Crowdstart, she found more success in cultivating and building personal relationships with people she already knew. Now she spends much of her time developing new repertoire and freelancing with groups in the NYC area. She is also the co-head of Brass Chicks, where she writes about and interviews prominent female brass players.
Have you connected with me on Instagram? If not, start following @bree.noble, where I share everything that is important to musicians from building a music career and business to keeping your voice in great shape.
Recommendations for Freelance Musicians * Try to meet as many people as possible * Find the people you like playing with * Find the venues you like playing * Go to shows to support musicians you know * Going to shows is networking without feeling like its networking
Music Crowdfunding for her Album * Reading Crowdstart by Ariel Hyatt was a big help * Focused on personal relationships she already had rather than spamming strangers * Think about the different groups of people you know that would want to support your project * Surprised by how many random people supported her campaign
Ways for Instrumentalists Market Their Music * Trying to be more like singer-songwriters * Speaking to her audience at recitals about why instrumental pieces she plays are important * Sharing the meaning of the music and why the project exists * Instrumentalists can also share the background stories of their music
Commissioning Songs for her Album * Commissioned 3 songs for her album * Selecting the composers for songs for her album * Interviewed all of the composers while she was crowdfunding * Allowed the composers to tell their stories
Brass Chicks * A blog where they interview prominent female brass players * Every month has a theme * Continuing to build a following on multiple platforms is a goal * Non-brass players are also reading the blog * kateamrine.com
Don’t forget to head over to Instagram and follow me at @bree.noble to get resources on music-life balance, setting goals and more things important to musicians.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
With 2018 deemed the “year of connection”, musicians are finding email lists more important than ever and focusing less on social media platforms. Some people are rocking their musician email list and some people are resisting it all together. It can be intimidating to figure out what to email about, however, the chance to reach people directly will provide better results. Sending emails regularly shouldn’t make you feel like a pest but I will share my personal recommendations of how often to email and alternative ways to stay in touch with your fans. After all, facilitating relationships with people who like your music is what having fans is all about.
Changing Landscapes * Social Media Reach Is Declining * New Rules Enforced by Facebook & Twitter * Instagram Doesn’t Allow Links
Why you should focus on your musician email list * Lots of People Abandoning Social Platforms * Repurpose & Amplify The Work You’re Already Doing On Social Media * There is SO Much Noise Out There
2018 Is the Year of Connection * Responding back to people on email, messenger and social media * Bring conversations on social media over to emails * Break down the wall between artist and fan * Encourage communication (include calls to action)
Best Way To Facilitate The Fan Discovery Journey * Welcome Sequence is Easy To Create * Personal Connection is the Way To Sell
Recommendations * Use both Email and Facebook Messenger – supplement each other * Less than 500 on your musician email list = 2x/month * Over 500 on your musician email list =1x/week * Website acts as a central hub * Listen to my podcast with Carey Keavy on how to use texting to build your list * EZ Texting
Whether you’re emailing regularly or regularly worrying about what to email, the idea is to get into the habit of sending emails out to your musician email list so you can consistently engage and maintain the direct fan – musician relationship. Doing so will create a strong bond that can withstand the changing landscapes of the social media world.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Don’t feel shy, uncomfortable or even pushy about selling your music. Offering items for sale gives your audience a way to support you and thank you. Struggling with how to make money selling music online? No one wants to feel like they are being sleazy or tacky when asking for sales. Today, I will share some tactics you can utilize during live performances and online. Your audience wants to thank you for the experience you have created so don’t rob your audience of supporting you.
Speaking of supporting artists, head over to the WOS Podcast to listen to the #MeToo podcasts where you can hear songs chock full of emotions from despair, anger to uplifting and restoring. Head over to wospodcast.com or wosradio.com to listen. You’ll hear songs from many women in our very own community.
How to make money selling music online * Good marketing makes sales a simple transaction * The pre-sale happens in the marketing * They have already decided they will buy before getting to the sale * No need to convince them to buy * Include easy to follow calls to action
How do we market correctly? * Marketing does the heavy lifting * Telling stories and creating experiences * Authenticity – be yourself * Offer incentives to buy
Show, don’t tell * Great performances including a variety of songs, new and old * Hold up the CD and other merch on stage * Give CDs away
Educate your audience * Tell stories that the audience can relate to or solidify your songs * Say what CD the song is on * Tell the audience how to support us and what buying a CD or merch does for you * Their purchases sustains you and your art
Announce it MULTIPLE times during a live or online show * Most people didn’t hear you the first time or even the second time * Beginning, middle and end of performance. * Point them in the right direction * If online, share the link to visit multiples times or put it in the chat
Assume they want to buy in your announcement * “When you come to the merch table…” not “If you want to buy something…” * Assume the presell is already done * Be confident in what you have for sale and express it
Sales becomes a call to action to get something they already want * Directing them to the right place * Copy should speak that way on website
This podcast opens the door for a series where I will be doing on promoting and selling music iun a more practical sense. If you are struggling with how to make money selling music online, you’ll find lots of useful information to put into practice in your own music business.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Ashley Kervabon was a singer-songwriter living in Portland, Oregon when she realized her mission was to build a community for women in the music industry. #WomenCrush Music was created to help fellow female artists advance in their careers. Creating music showcase opportunities is one of the driving factors behind #WomenCrush Music, which is all about promoting female artists and providing a platform to help them get noticed and gain exposure for their music. Focusing on live events, #WomenCrush Music has produced showcases all around the US and Canada. With hopes of expanding across the globe in future, the team is always looking for people to get involved as an artists, volunteers or both. To learn more about helping #WomenCrush Music open chapters in new areas, click the button below.
Starting Women Crush Non-Profit to Help Musicians * 22 volunteers * Showcases in 13 cities every other month that spotlight local rising artists * Trying to build a sense of community among artists * Very organized with giving tools to local chapter leaders for booking
Choosing Artists for a Music Showcase * Doesn’t do just one genre * 4 artists per showcase * Includes a couple of newcomers * Artists selected support the cause and believe in helping other musicians
Current Cities * Portland * New York * Nashville * Missoula * Chicago * Austin * San Jose * San Francisco * Miami * Ft. Lauderdale * New Orleans * Vancouver * Los Angeles
Future Plans for Expanding Women Crush * Focus for the next 6 months is to develop 13 cities where they already have a presence * Goal is for each city to have at least 3 team members * Wants to expand to Mexico within the next year * womencrushmusic.com
Recommended Resources * Break the Business Podcast * Read books by people that you want to have a similar career path * Big Magic by Liz Gilbert * Confessions of a Serial Songwriter by Shelly Peiken * Sounds Like Me by Sara Bareilles * Lady Gaga documentary on Netflix * Demi Lovato’s YouTube Documentary
Get involved as an artist, volunteer or both by visiting the #WomenCrush Music website or clicking the button below.
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Not a single independent musician is invincible when it comes to rejection and haters so booking can be a hassle. Using these strategies will help you deal with rejection while staying positive so you can always put your best foot forward. Unfortunately, even the most successful independent musicians are not immune to having challenges. The world is full of haters and rejection, so going out for gigs, doing live streams on social media and asking for support can conjure up criticism that is detrimental to growth and success. Having the proper strategies to learn from and deal with these situations will ultimately lead to growth, both as a musician and entrepreneur.
Successful independent musicians who deal with rejection: * Reframe rejection – know that it might be a sense of taste * Know that it’s often not about them * Don’t ignore their feelings – are vulnerable and seek support * If the best effort is put forth, remain proud and move on * Are thankful for the closure – don’t beat a dead horse
Successful independent musicians who deal with haters: * Having them is a badge of honor * Don’t engage, delete * Let your supporters do the dirty work * Be open to the content of the criticism, not the spirit my which it is given * Keep a Fan & Media Praise File and read ir when haters strike * Guard your heart – appoint a gatekeeper
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Procrastination is a never-ending battle that many people deal with. Using some simple strategies and hacks, it’s not only impossible but even enjoyable to get music tasks done. We all have music tasks we loathe doing but getting these tasks done (and staying consistent) is what will help us make progress and grow in our music career. Today we will talk about ways to hold yourself accountable and stay consistent so you can conquer music tasks you hate.
Reward System * Only do X while doing Y * Attach something you love to something you don’t love. * Bribe yourself
Immediate Consequences * Accountability – Peer or Mentor * Use accountability shame as a positive force * Positive Gambling
Procrastination Hacks for Music Tasks * Stay consistent * 2 minute rule – if you can do something in just two minutes, just do it * Break it down – break tasks down into bite sized tasks * Develops a sense of momentum – allows you to accomplish a lot * Do the things you hate when you have energy
Ultimately, this content breaks down to understanding how your mind works and using that knowledge to your advantage. If you respond better to rewards, then allowing yourself to enjoy your favorite snack while working on a task you hate is going to work better than having an accountability partner. Test out which ways make you more productive and do what’s best for you. Tackling the things you hate is what will really allow you to make big strides in your music career.
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As a struggling single mom, Naomi Laviolette was considering joining the 9-5 workforce until the advice from a friend motivated her to make money with music. Once Naomi Laviolette learned to make money with music, nothing was stopping her. As a performing, singer, songwriter and recording artist, she was just steps away from having music as a hobby. Now her songs have been featured on CBS Sunday Morning, her choral music is sung by choirs in the Pacific Northwest and she is an in-demand sessions artist. Listen to how this classically trained pianist makes a living with different streams of income.
Streams of Income * Salaried accompanist * Record sales * Live shows * Commissions to write songs * Wedding and funeral gigs * Scoring and transcribing music * Session musician
Booking Gigs * Books most of her own gigs * Find a way to show venues what you are able to provide * Get comfortable selling yourself * Make venue feel like it would be a huge benefit to them to have live music * Uses Gig master * Get to know the people that book the venues
Commissioning Song Work * Talks about writing songs that are commissioned at gigs * Shares the story of how that song started * Latest record is all recent song commissions or song gifts * Every song written for a person, experience, or event
Online Fan Engagement * Email newsletter is the main way she stays engaged with fans * Grew her email list by giving away a song to email list of other business owners * Uses Mailchimp email automation * Getting help with with social media engagement
Saving the Music of Steven Goodwin The Nature of Love cd went to #2 on Billboard New Age chart
- Project began as helping out a friend whose father was a composer with early onset Alzheimer’s
- Story featured on CBS Sunday Morning
- https://www.cbsnews.com/video/music-out-of-alzheimers/
- Met every other week or so for the past few years and she would record what Steven could do in pieces on her phone
http://www.naomilmusic.com/
savinghismusic.com
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Don’t get caught in a sticky situation. Having an artist booking contract is a smart idea for artists who gig frequently. Tara B shares what she learned through her own experiences. Do you have an artist booking contract? Unfortunately, things don’t always go as planned so it’s always a good idea to have a clear and concise contract and/or invoice that will protect you if needed. For more information from what to charge to how to negotiate, attend Tara B’s FREE 4 Days to Book Like A Boss Training that starts on February 20th. Get 4 days of videos and training for accountability, community with the other indie musicians that are in the training.
Advice for your artist booking contract: * Send PDFs (or similar read-only format) * Before you book: check with artists who perform at venue to make sure there are no issues * Get deposits – explain why – if you lose the gig close to the date, you can’t always reschedule it right away * Have a detailed invoice (name everything out so it’s clear) * Itemize charges on invoice (food, travel, time, housing etc) * Don’t be afraid to negotiate a venue’s contract * Ask questions * Clarify who check should be written to * Address advertising: venue, artist or combination
The advice in the podcast is only the tip of the iceberg. To learn more, check out Tara’s FREE online training, 4 Days to Book Like A Boss. You’ll take away valuable information to put into play when booking your next gig.
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Confused about what an electronic press kit for musicians should look like? In this podcast, we talk about who an electronic press kit is for and what to include on it. Creating an electronic press kit for musicians can be daunting but simply having important information scattered on your website isn’t enough. Members of press and venues don’t have time to dig for your bio, contact info or pictures so having an electronic press kit for musicians in an easily accessible spot makes it much more convenient to simply send a link to them. Check out the FREE webinar we had on creating an effective Electronic Press Kit (EPK)! Housing your press kit on a platform like BandZoogle makes it easy to access and edit as needed. To learn more about BandZoogle, click the button below.
Who is an electronic press kit for? * Venues * Press * Radio Stations * Podcasters
Electronic Press Kit for musicians should show: * Branding (pictures, colors, fonts that say who you are) * Newsworthy items (awards, notable performances) * Social proof (other people value what you are doing)
What to include on an electronic press kit for musicians: * Good bio (short, long bio) * Carefully chosen album art and pictures (several different sizes available) * Videos (music and/or performance videos) * Audio (good examples of your work) * Quotes (fan quotes) * Sound alikes * Contact form
What downloads might you include? * One-sheet (PDF) * Album Notes * Store larger assets in DropBox, Box.net (or similar cloud location)
An important piece of advice is to make sure you keep your electronic press kit updated. It should always have new and current information. As a general rule of thumb, it should be updated every 3 months. Be sure you can easily access your press kit to update it (we suggest BandZoogle, WordPress, Squarespace) so you don’t have to depend on developers. Most importantly, stay consistent an update all the places where your electronic press kit lives. Having differing information in several places can increase confusion. To easily create a professional looking website on your own, we suggest BandZoogle.
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Finding the best concert venues can be a struggle for any artist. Lisa Lynne stopped by to share some of her own secrets that lead her to writing her brand new book. Last time I met with Lisa Lynne, on Episode 27, she was just starting to write her book, How to Succeed at Self-Produced Concerts; A Guide for Performers and Presenters to Navigating a Successful Event. In the book, you’ll find her strategies described in depth and the templates and emails she uses in her music business. To get your own copy of the book, click the button below. For PayPal orders and for directions on how to get the book in PDF format, click the button below. Don’t forget to enter code “FEM” for 5% off!
How to Success with Self-Produced Concerts: A Guide for Performers and Presenters to Navigating a Successful Event * Purpose of this book is to open up more venues and to show artists how to take the responsibility in their own hands to make it happen * Learn how to pitch established presenters * Learn how to pitch alternative presenters and venues * Don’t wait for an agent. Do it yourself
Starting from Scratch * It is crucial to title your show in a way that draws interest * Create a strong byline that really says what your show is about. * Use compelling images in your marketing materials * Partner with a local charity or non-profit
Booking Your Own Shows * You need to be the one that connects directly with the presenter * Start the conversation with email * Present it as a risk free opportunity for them to make money * You need to try at least 3 times to get a response from the venue
Pitching Churches and Alternative Venues * They need to hear that you are an excellent fit for their community * That you have a track record of filling this size room * That you are willing to take on the lion’s share of responsibility * Create a show title they can really grab onto * Let the potential presenter know that you want to create a win-win so it is an equally shared endeavor
I highly recommend getting Lisa’s book for yourself and your music business. In addition to the strategies we talked about on the show, you’ll also have access to her templates and emails that she uses. Click the button below to get the book. Don’t forget to enter code “FEM” at checkout to get a special 5% discount.
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
With limited space in the news feeds, Facebook is changing its algorithm once again to deter people from leaving the platform. Here are some quick Facebook strategies for musicians to use to combat this issue and get their posts seen by fans. Advertising and un-engaging posts are causing people to leave Facebook so a new algorithm has been introduced, focusing more on facilitating conversations, discussion and community among users. This new algorithm will limit the real estate of profiles and pages that have low engagement to ensure users will stay on the platform by seeing content they can enjoy and interact with. With community in mind, here are some Facebook strategies for musicians that will keep their posts in the news feeds of fans.
Besides using Facebook, each musician should also have their own website and so I have partnered with BandZoogle for a contest to give away ONE YEAR FREE. Head over to here to enter. When you click the button, you will be brought to Facebook Messenger. All you have to do is click the button.
Things to stop doing in 2018: * Using posting schedulers. This new algorithm recognizes scheduled posts and downgrades them, assuming it’s not engaging content. Instead, try using Facebook’s scheduler. * Sending people off of facebook to promote blogs, podcasts, etc. Post these directly on Facebook.
Facebook strategies for musicians in 2018: * Ask a lot of questions, create videos and graphics to encourage interaction * Post less – focus on one really great post, video or Facebook Live. * Go Live to talk about something specific and ask questions that your audience can respond with. * Groups remain uneffected by the new algorithm. Keep groups if you already have them and consider creating one if you don’t * Incorporate your page link into posts * Use Facebook Messenger in a way that’s engaging- don’t spam and ask people to buy things * Encourage fans to mark themselves “send first” so Facebook knows to show them the content * Explore other platforms and consider putting some time into those platforms (Instagram) * Use Facebook ads – lots of freedom because you are paying
Remember, we are using Facebook’s real estate and as such, we have to play by their rules. Because of this, each musician should have their own website. I recommend using BandZoogle. To win a year free of BandZoogle, go to femusician.com/win. The winner will be announced February 7th on a workshop I am having with BandZoogle (attendance not required to win). Clicking the link will bring up a Facebook Messenger message, simply click button to win. Good luck!
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
2017 was a year of learning in my music career so I am sharing my top 5 takeaways and how you can apply them to your music career in 2018. What are you doing differently in 2018 in your music career? Learn what you can do build an audience connection, focus on what is working, serve your audience and grow your music business without compromising your “why.”
Relationship is everything * Interact with audience on social media * Person to person * Get to know fans and audience * Cast a wide net so you can respond with people who reach out * Ask questions and encourage engagement in email and on social media * Schedule time in your day to respond to audience * Algorithms change often to encourage relationship building * People will buy your music if they feel like they have a connection with you * “Make friends, not fans”
Double down on what is working * Put your time and energy in what is growing * Analyze your income and see what is working * Let go of what isn’t serving you and do more of what is working * Commit * Don’t get distracted by shiny things
Keep your audience’s best interest in mind * Everything you should do should be in line with your mission * Aligned with people who can help my followers like Michelle Lockey and Tara B * Survey your audience to make sure they are being served * When performing, work with artists who you identify with (similar genre, etc)
Test before you invest * Ask your audience if they would invest in what you are thinking of doing * Play new songs at open mics * Try recording your own music somewhere else before you put in a home studio * Start small to be sure things fit with your business * If you can’t test, ask. Ask peers in groups on social media
Don’t compromise your “why” * Prioritize the things that made you start your music business * Schedule time to do the things you want to do * Your music career should serve your “why” * Organize your schedule such that you have time to do what you want and need to do * Make sure you are serving your core values with your music business * Maintain the balance of work and “why”
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Sara Giita is no stranger to treatment for strained vocal cords and other artist injuries. She has dedicated the last ten years to teaching ergonomic injury preventative technique in her private piano and voice studio. At the age of just 19 as a piano major, Sara Giita, suffered a playing related repetitive strain injury. She consulted different healers and regained her ability to play through a variety of healing techniques. Today she gives us some pro tips on dealing with symptoms and treatment for strained vocal cords and other artist injuries.
Strategies to Prevent Injury to Your Voice * Understand the anatomy of what is going on with your voice * Keep your voice in great shape * Think of vocal performance like running a marathon * Fill lungs to about 80% and use your diaphragm efficiently for a steady and easy airflow * Avoid tonal models and trying to sing like someone else
Tips for Instrumentalists to Avoid Injury * Take breaks while practicing to avoid injury * Most injuries are caused my inefficient repetitive movement * It doesn’t count as a break when you put down your instrument and pick up your phone * Incorporate stretching into your practice routine
Healthy Habits for Practicing and Performance * Be present with your voice or instrument as you are playing * Isolate singing and playing your instrument so you can focus on your body when you practice * Paying attention to your body throughout the day is a key ingredient to playing in a healthy way * Be aware of your posture and alignment
Healing Chronic Pain Around Singing or Playing Your Instrument * Look for specialists that work with performing artists * Physical therapy can help with alignment * The Alexander Technique – retraining your movement * Body Mapping gets into the mechanics of how you use your body when you play your instrument
Books What Every Pianist Needs to Know about the Body
What Every Musician Needs to Know about the Body
Saragiita.com
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Start 2018 off on the right foot with establishing music habits early in the year. Setting yourself up for success all year long is easy if you put these resources and techniques to the test. Pledging yourself to new music habits for 90 days and then re-evaluating is not only practical but it’s also less overwhelming. Inevitably, things happen that will derail your course but stepping back and taking a look at what is happening every 90 days will set you up for success all year long. If you’re not sure what music habits to start, get my FREE Smart Goals Workbook. After you do that, on the very next page, you will have a chance to get my Get More Done In Less Time 5 Day Training at a huge discount.
Calendar your goals * Don’t calendar every little thing * Segment time blocks * Use project management system to know what to do during time blocks * Use a calendar that works for you – physical, digital
Tie new music habits to another habit that already works for you * Respond to emails while having morning coffee * Use commute time to write songs or journal * Thinking of lyrics while exercising
Expect imperfection * Forgive yourself and move on * Be kind to ourselves but firm * Do it anyway
How to stay on track * Accountability – Female Musician Academy * Project management systems (Asana, Trello) * Set up your environment * Recommit daily * Use visualizations
To get started forming your new music habits, make sure you grab my FREE Smart Goals Workbook. Once you do that, you will be redirected to a new page where you can get my Get More Done in Less Time 5 Day Training at an incredible discount.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Transformation is not just something we need to strive for in our own career, but we need to create experiences of transformation for our music fans as well. Transformation can be created in your own career through:
- Planning
- Learning
And you can create transformation for your music fans through:
- Intentionality
- Authenticity
- Getting out of your comfort zone
I want to help you transform your career in 2018 in my Female Musician Academy Is the Female Musician Academy just for singer songwriters? * All kinds of musicians, instrumentalists, singers, songwriters * All genres * Diverse community made up of members from the US, Canada, Europe, Australia and more * Concepts apply to everyone
Do I need to do anything before I join the Female Musician Academy? * Check out the 5 stages of career growth * No need to buy unnecessary things * We will work on building your foundation and build your music fans on top of that * The Academy is an excellent resource
How can the FMA help increase music fans? * Start building music fans from the foundation * Training designed specifically for the stage you are in * Become more visible through trainings * Learn how to engage with your music fans
On the fence? * Cancel anytime * Monthly or yearly memberships * Exclusive Facebook Group * Expert Workshops and Zoom calls for one-on-one help
You don’t need to do a thing prior to joining the Female Musician Academy. In fact, we don’t want you to spend needless time and money dong the wrong things. We will work on building a strong foundation to your music business first so that you can build your music fans on top of that. The 5 Stages of Career Growth is a great resource for you to go back through at any time if you feel like you have missed something or need to brush up. Click below to learn more about the Female Musician Academy.
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Growing up around the music industry, Rehya Stevens knew as a teenager that her passion for music would lead her to be a professional musician. Learn how she uses a live performance to connect with her audience. For the last 17 years, Rehya Stevens has been an independent artist, becoming a successful session and live singer and independent songwriter. She believes there is no better time to be an independent female artist and shares some words of wisdom for current artists.
Streams of Income * Streams of income are seasonal * Teaches music lessons * Live Performance * Publishing and sync licensing
Favorite Live Performance Venues and Booking * Does her own booking * Works with an agency that books her for private parties * Enjoys intimate venues * Being entertained by her audience * Favorite venues include Genghis Cohen and the Crest Theater in Sacramento
Words of Wisdom for Fellow Artists * Find out what advice she received from Burt Bacharach * When singing – think about the story, not how you’re singing it * The heart of any live performance comes from your rapport with the audience * Life is not all about career. Make room for the other things
Using A Live Performance to Engage with Fans * Performing live is the deepest way to connect with fans * Email List * Work at online social media * Post something inspiring with substance to support it
rehyastevens.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Accidental musician turned pro, Meghan Cary, didn’t set out to be a musician. A panic attack in college led to her changing her major from chemistry and math to drama, and ultimately, becoming a musician and performer. As a chemistry wiz and actress, it wasn’t until her fiancé tragically died that Meghan Cary picked up the guitar and taught herself how to play. Hear how she used her creativity to get through grief and tragedy and how that led her to becoming an award winning folk artist earning Billboard Magazine’s Critic’s Choice Award for Best Newcomer in addition to other accolades. Today, this accidental musician shares how she balances the daily life of being a mother and a performer.
A Circuitous Route to a Music Career * Very into math and science * Panic attack while in class at Duke University led to her changing her major to Drama * Graduated from Duke with degrees in Drama and Chemistry * Started writing songs after her fiancé/musical partner passed away
Engaging with Fans * Knows that her fans on Facebook, and not that into Twitter * Using Facebook Live to share “behind the scenes” * Using Facebook Live to promote other artists * Engage your fans to get their friends on board
Engaging Fans to Help with Her Latest Project * 73 musical voices on her latest record * The power of multiple voices to raise our vibration * People that participated feel a sense of investment in the project * Inviting fans to hold signs with messages while they sang
Managing a Music Career with Family * Compartmentalizing is the key * Multitasking doesn’t work * Be present with the task you are doing * Involving her kids with her music
Meghancary.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Limiting the amount of digital clutter in your life can make you more productive and feel less overwhelmed. Email is the major source of digital clutter so today I am giving you some easy tactics on how you can dramatically decrease the amount of emails in your music inbox. Is your music inbox overflowing with unread emails? Todays tips and tricks will help you regain control of your personal and music inbox so you can save your sanity and avoid being “stuck” from the overwhelm. If you want to go a step further and start 2018 off on the right foot, check out my FREE 5 day mini course, Get More Done In Less Time. You will learn how to set up systems that work for you, how to set goals and create habits that will propel you forward in your music business. Join us December 11th-15th.
Why we should organize our music inbox: * Continue receiving important communications * Fear of losing things * Inbox is not a to-do list
Ways to organize your music inbox: * Add tabs to your inbox * Delete all the notifications you get from social media sites and change your settings in the programs you go into each day so those emails don’t keep coming in * Scroll through the last 2 months of promotion emails and unsubscribe from the ones you aren’t interested in anymore. Moving forward, unsubscribe immediately from anything you don’t wish to receive. * Organize things you want into labels and archive anything older than 2 months. * For promotions you want to keep, use a program like Unroll.me to roll subscriptions into one newsletter (only for things that aren’t timely). Do not use for emails with deadlines. Put those emails into labeled folders (see next step). * Set up functional labels to be used on a daily basis – from courses or people you get emails from all the time. * Examples of labels: To Read, Follow Up and Today (apply labels to emails from the last 2 months) * In email settings: use filters to segment emails before they hit your inbox. (move to label, forward to another email address, etc)
5 things to do to an email as it comes in: * Reply or process (if it can be done is 2 minutes or less) * Delete (if you delete, ask yourself why are you getting it? Unsubscribe first or label) * Archive (things you want to know that you can look back on) * Delegate (immediately put in project management system, send it over to someone else, then archive) * Defer (urgent- put in Today, to read- put in To Read, something you need to think about – Follow Up
For many of us, the holidays are a dead time when it’s a great time to reorganize things in our businesses. Use this time wisely to set yourself up for the new year. To get a head start, join us December 11th-15th for the Get More Done In Less Time Challenge where we will be:
- Creating systems that work for you
- Setting 90 day goals
- Determining what to focus on so you avoid overwhelm
- Learning what to do with new ideas
- Starting habits that will keep you on track
- Setting up a time management system
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Triple threat artist, Daphne Willis, shares with us how she has found music success through celebrating many wins. Daphne Willis has found music success in many different ways including music placements, being performed by other artists and being signed by a well known publishing company. Not only is she a fabulous songwriter and performer, her music includes lyrics that are compelling, sharing messages that are relevant to many issues. Her newest song, Dopamine, was just released and you can find it on the WOS Radio Podcast Episodes #687 and #690. Listen here on iTunes!
For stylish, yet practical headphones, check out Sudio Sweden Headphones. I use their headphones all the time, whether it’s on the go or in the studio. They would be the perfect present for someone you love or yourself. Use code FEM15 for a 15% discount. They even have FREE worldwide shipping!
Industry Music Success * Appreciating the small incremental success as a DIY artist * Incremental successes build to slowly bring you up * It takes time and hustle * Experienced greatest career growth when sharing more personal songs
The Power of Sharing More Personal Songs * Creates a deeper connection with fans * Finding the guts to share more personal songs * It’s liberating * Has changed how she views her art
The Business * Still books some of her own shows * Don’t be afraid to talk money * Streams of income include licensing, merch, streaming, and live shows * Hold off on a formal agreement with an agent until you find the right one
Interacting with Fans * Interacts with fans as much as possible * Instagram and Facebook have been monumental in connecting with fans * Created a fan support group page from interaction on her band page * Getting more into YouTube
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Today, we met up with Kristin Chambers and Sarah Baker who have been up to some great things in 2017 and how it changed everything in their music careers. Female indie artists, Kristin and Sarah, have both been able to get more into the recording and engineering of their own music this year. Thanks to Fett’s class, Empowering Women In Audio, they were able to gain the knowledge and find the courage to tackle the technical side of audio production. For more information on Fett’s workshop, visit www.empoweringwomeninaudio.com. To save $500 on the upcoming January workshop, enter code “BREEZY997” at checkout.
Watch The Video Interview Kristin Chambers * Became a songwriter while performing in theater * Joined songwriting group (GYAWS) that challenged her to write a song to a theme each week * Weekly piano lessons and performing piano in her band * Joined Taxi and met Fett and Nancy at the Road Rally * 2018 plan is to continue writing and work on a new album that was created by her songwriting class
Sarah Baker * Started writing songs in high school * Studied music in college and became interested in the technical side of it * Cut back on live performances * Focused on the creative side of songwriting * 2018 plan is to finish album and continue working through old tracks to make them sound more modern
How The Empowering Women in Audio Workshop Helps Female Indie Artists * Hands on work and experience * Women feel empowered to ask questions * Learn about different kinds of equipment * Lear how to create a great sounding studio without breaking the bank * Gives women courage to try new things in a male dominated industry
By recording at home, many female indie artists are able to recoup money spent on bigger projects. You don’t need fancy gear to make a great sounding album, and Fett’s workshop can lead you in the right direction. Learn more about the workshop at www.empoweringwomeninaudio.com and be sure to use the coupon code BREEZY997 at checkout to get $500 off until Friday, December 1. The workshop is January 25th to 28th and only 5 slots are available.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Voice coach Wendy Parr is one of the country’s top coaches, having worked with many artists from their first voice lesson all the way to a Grammy Award. She shares how she helps each artist develop and maintain their signature style through holistic techniques. As a voice coach, producer, mentor, award winning songwriter, and artist, Wendy’s unique approach uses holistic techniques to support the unique style and expression of each person she works with. Having worked professionally since the age of 8, Wendy knows a thing or two about the industry and immerses herself 100% in everything she does.
The FEM Podcast is sponsored by Sudio Sweden, the maker of wireless headphones. Not only are they wireless and fashionable, they are completely versatile, giving you the option to “plug” into what you are working on. If you’ve been looking for the perfect headphones, treat yourself to some brand new ones by Sudio Sweden. They even have free worldwide shipping!
Voice Coach with a Holistic Approach * Helping clients see their potential * Helping them access undiscovered areas of their voices * Voice is so much more than technique * Working with artists to get them out of their comfort zones * Creating meditations to help students expand their sense of self
Helping Artist’s Bring Out Their Uniqueness * Your voice is the expression of who you are * Don’t let your habits determine your style * Clearing limitations allows you to come from a place of true creation * As artists, we have infinite possibilities of expression
The Importance of Being in Alignment with Your Voice * Most people aren’t singing in a way that is in alignment with their instrument (voice) * We need to activate the muscles required to use your different voices * Not being in alignment limits your ability to express who you are as an artist * By aligning your voice, you start to get the truer expression of who you are
Common Fears that Hold Artists Back * When you’re afraid of sounding “bad,” you’re not going to take any risks * Your singing becomes restricted when you focus on sounding “good” * Don’t be afraid to share your vulnerability * Don’t be pretend to be someone or something else
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As more and more women are breaking into the recording industry, it’s time we hone in on studio skills and helping women feel confident in the studio. Fett is here for a second time talking about how to be looked at as a professional in the studio instead of an amateur. Despite having professional studio skills, few women are household names outside of the recording studio. The number of females in the studio is rapidly multiplying and for good reason since women tend to hear things differently than men, giving them an advantage in the studio.
If you are ready to learn more about mixing, mastering, editing and more, check out Fett’s 4 day program, Empowering Women in Audio. Happening from January 25th through 28th in Nashville, the students will work on a real song and come away with more confidence and knowledge around studio recording. Use code BREEZY997 at checkout to get $500 off! This deal is only going until December 1st so don’t wait! Visit www.EmpoweringWomenInAudio.com to learn more.
Fett’s workshop at taxi Road rally * Played popular hits that were produced by women * Few women are household names outside of the recording studio * Women in recording are an entire pool of role models * Mostly men attended the workshop
Women with Studio Skills * Darcy Jeavins, Female Mixing Engineer Podcast (features songs that are recorded by women) * Laura Sisk in engineering chair for artists like Taylor Swift and Lorde * Prince’s main engineer was a woman for many years * Soundgirls.org
A man leading an all female workshop * All women clinic helps so women don’t feel intimidated and ganged up on when in learning mode * Uses real world scenarios to teach (men in the recording studio) * No male students allowed * Fett starts as teacher role but switches to facilitator role
Empowering Women in Audio Clinic * A safe place for women to learn and ask questions * Women who want to be producers or engineers * Self recording artists and creators * Should have some kind of experience recording
If you become “the woman with the studio,” there is, undoubtedly, a client base that is looking for your services since women seek out other women in the recording studio. If you’d like to learn more producing music, then you should consider attending The Empowering Women in Audio Clinic, a 4 day intensive workshop that will teach you all things audio from song inception to completion. Use code BREEZY997 at checkout to get $500 off! Hurry because this sale price is only good until December 1st! Visit www.EmpoweringWomenInAudio.com to learn more.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Kevin Thomas from Songwriting Planet stopped by to share some songwriting tips and different techniques he uses to improve his songs and the songs of his students. Songwriting tips didn’t come naturally to Kevin Thomas. He started asking questions about systematic techniques to use while songwriting and eventually went to Berklee College of Music to learn more. Once he learned about song structure, he was able to create songs that were used in a number of placements. Realizing there was a need to teach about songwriting, Kevin created Songwriting Planet. Kevin is hosting a free workshop on November 15th where we will go into much greater detail with songwriting tips and techniques. Join us for 5 Simple Steps to Better Songwriting.
How Kevin got started * Writing songs in his apartment * Asked questions about song structure * Has several music degrees * Found Songwriting Planet to teach about song structure
Songwriting Tips * 5 main components – Lyrics, melody, chords, song structure, arrangement * Change where phrases start in verse, chorus and pre-chorus * Change tempo – notes per beat * Write the rough draft of a song then spend time perfecting it * Lyrics should keep listeners interested and engaged
Common frustrations * Don’t know techniques to improve songs * Editing lyrics * How to change melodies * What chords to use
The world needs good songs and we would have more if people who were writing songs really perfected their craft. That’s why Kevin is hosting his free workshop, 5 Simple Steps to Better Songwriting. Learn songwriting tips and techniques to help you create songs that your listeners cannot get enough of. Wednesday, November 15th at 1pm and 8pm EST
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Lindsay Katt is a spiritual and heart centered artist who wants to create art for the sake of art. She enjoys the process just as much as the finished product and is here to tell us how she has gotten to where she is today by keeping the joy in creating. It’s critical to be in a community of musicians who can help and support you when you are in the throes of creating music. As musicians, it’s easy to get caught up in the more rigid side of music business and the creative process can often seem like a chore. Lindsay is here to today to talk about how a community of musicians can help to rally around artists when they need support the most.
We pride ourselves on the Female Entrepreneur Musician (FEM) website and podcast and we love to deliver great content each week. Because there are costs that are associated with the various aspects of the show and maintenance of the community we have grown, we have started a Patreon campaign to raise money. Please click the button below or visit https://www.patreon.com/femusician to contribute. We look forward to growing even more and bringing you more content each week!
Artistry and Revenue Streams * Generating income through a variety of artistic endeavors * Pursuing different artistic endeavors as she has evolved * Discovering what she wants to get out of being an artist * Look for artistic avenues where you can cultivate income
You Don’t Know What You Don’t Know * Creating space for learning and engagement with questions * Asking questions rather than pretending you know the answer * Our ego can limit what we can actually learn * Be honest about what you don’t know with the people that can actually help you
The Power of a Community of Musicians * Look at community like onion layers * Ask what has been working for your peers * Share what has worked for you to sole a similar problem * Use your community in symbiosis to help one another elevate * Build emotional equity in your community by showing up with a whole heart
Working Through Challenges * Focus on your work and become indisputably good at what you do * Working through moments of feeling stuck without credible hope * Find inspiration in what other artists are doing around you, not competition * Challenges are just a time line issue
If you enjoy the FEM website and podcast, please consider contributing to our Patreon Campaign. All funds are used to maintain our growing community and put together the podcasts each week. The site and podcast are a treasure trove of inspiration, ideas, training and real life examples of female musicians with thriving careers who are actually making money from music. Please click the button below or visit https://www.patreon.com/femusician to contribute.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Time flies when you’re having fun and here at Women of Substance Radio & Podcast, it has been a fun-filled 10 years! With this milestone, I found it appropriate to share the marketing lessons I have learned over the years. A music podcast is about sharing things with other people and gaining traction. Not starting out as a music podcast, Women of Substance has successfully morphed into one over the last 10 years. Today, I announced that Women of Substance would no longer broadcast as a radio station. Continuing as a music podcast means that we will continue to grow and people can listen whenever or where ever they want on almost any platform. Radio stations are not as easily shareable and accessible.
To learn more about the Women of Substance Community, check out our website or click the button below.
Tips to promote your music podcast or business * cast a wide net * don’t focus on one platform, even though tempted * people consume music differently * give the audience options to connect on different social media channels
Ask the audience to share * make sure the content is shareable * put the right links in the right places * continue to share links long after things are released * if it makes sense to share an old music podcast on a new one, I include the link
Get reviews * written reviews are better than “star ratings” * don’t be afraid to ask for a review in exchange for a reward * ask peers for reviews
Involve others with your music * collaborate with others * invite them to share that they are working with you * use your branding with an image of you and the person you collaborate with
Never stop testing * things change over time * always test new things * don’t be afraid to stop doing things that aren’t working * give things a good try before deciding if they work or not
To learn more about the Women of Substance Community, check out our website or click the button below.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Have you wondered how to promote a show? Facebook Messenger offers a new and fun way to connect with your audience and keep them abreast of upcoming events. Watch and read on to learn how I use Messenger and ManyChat to engage with my audience and grow my business. Today we talk about how to promote a show using Facebook Messenger and ManyChat. Many of us hang out on Facebook throughout the day, it’s on the cell phone, laptop and tablet. Sending messages through Messenger is an instant way to connect with people so it’s no surprise that musicians are using it to stay in contact with fans. If you don’t have a mailing list yet, consider using Facebook Messenger to grow your audience. If you’d like to learn more about how these programs work, be sure to sign up for my free workshop. You’ll be the first to know about it when we schedule it.
Benefits of using Messenger to promote a show * you have constant contact with your subscribers * it’s instantaneous * use features of ManyChat to send the right message to the right people at the right time * Ability to contact subscribers just minutes hours before a live show or minutes before a live stream * great open rates
How ManyChat changes the game for Messenger * has robust features like tagging and segmentation built in * create and automate a series of messages such as a “Welcome” sequence * Use time travel to set a specific time for delivery (ex. 7pm ET, 3 hours later at 7pm PT) * Lots of way to subscribe – create short links, landing pages and more
How to promote a show * send a message just minutes before a livestream * send a message hours before a local show and segment to your local fans * make it fun – use emojis, videos, audio, images, GIFs, etc to keep it interesting * keep it short – longer messages should be saved for email
Sign up below for my free workshop if you are intrigued and looking forward to learning even more about Facebook Messenger and ManyChat.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Judy Rodman has worked with many well known artists as well as contestants on shows like The Voice, American Idol and America’s Got Talent. Today, she is with us to share how she got started as a vocal coach and how she can help you improve your singing. Judy Rodman doesn’t only teach you how to improve your singing, she also touches on a number of things that effect the sound of your voice. She has broken out of the box by providing voice lessons online through Zoom. This podcast comes out just in time for you to learn more about being a vocal or music coach in your own private studio. On my webinar with Allie of The Marketed Musician, we will go over The 5 Steps to Creating a Profitable Private Studio. Join us on October 24 at 12pm and 8pm ET.
Pushing Through Struggles as an Artist * The struggle of “Making It” and then losing it * Separating your art from your business * Choosing to look at struggle as part of your journey * Moving on after her record label folded
Creating a Revenue Stream from Songwriting * Turning to songwriting as a revenue stream * Signing with Warner/Chappel * Earning her first #1 * Shifting gears to a new revenue stream
Starting a Vocal Coaching Business * Got the idea after a friend asked her for help hitting a note * Created her method based on her own experience and the work she has done over the years with her students * Working as a mentor of other voices * Pinpointing trouble spots with vocal students * Developing her ability to hear where her students are having trouble
How to improve your singing and the Importance of Vocal Articulation * Your live performance impacts your audience in three ways – musically, visually, and lyrically * You lose 30% of your ability to impact your listener when they can’t understand what you’re saying. * Find how people are speaking in the genre you want to sing * Mimic the articulation of the masters of the genre you want to sing
Website http://www.judyrodman.com/
If you want to learn more about how you can improve your singing and be a vocal coach to others, join us on October 24th at 12pm or 8pm ET for a webinar with Allie from The Marketed Musician.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Teaching private lessons can be fulfilling and pay the bills, according to Allie Tyler of the Marketed Musician. Learn how and why teaching music can create sustainable income to supplement your music business. Private lessons are something that professionally trained musician, Allie Tyler, feels strongly about. Every musician is qualified for teaching private lessons because they already possess the experience and knowledge needed to create an impactful learning experience. In our free webinar next week, Allie will teach you How She Got 10 New Students in Just One Month and we’ll go over The 5 Steps to Creating a Profitable Private Studio. Join us on October 24th at 12pm or 8pm EST.
Struggles of being a musician: * Struggles evolve over time * Being receptive to everything * Mindset around money * Learning to make decisions intentionally
How formal education fails musicians: * Doesn’t prepare musicians for the real world * No training in how to market yourself * Not teaching new technologies in the industry * Most importantly, teaching musicians how to create their own opportunities
Teaching private lessons: * Know who you want to teach * Know what you want to teach * Play to your strengths * Make the impact you wish to make on students
Benefits of having a private studio: * Full control over your time and finances * Choose who to teach and when * Flexibility of offering online courses
Join our free workshop where you will learn about real life experiences and get help with starting your very own private studio. How I Got 10 New Students in Just One Month: The 5 Steps to Creating a Profitable Private Studio is happening October 24, 2017 at 12pm and 8pm ET. We hope to see you there!
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Do you use Facebook Messenger to engage with your music super fans? Today I am demystifying the concept of messenger bots and showing musicians how they can use them to interact with their audience. By now most people have Facebook accounts and now with Facebook Messenger, it’s even easier to stay in contact with almost anyone. Learn how I use Facebook Messenger to engage with my music super fans and how you can too. If you’d like to learn even more and how to use it in your business, get on the waiting list for my upcoming workshop, How to Use Facebook Messenger to Engage with Your Fans.
What is a messenger bot and how can it engage with music super fans? * Way to automatically pose a question or call to action * Way to deliver short, punchy messages (this will not replace email marketing) * Permission based system – people need to be able to unsubscribe * ManyChat is a free and simple way to get started
Why messenger bots should be used: * Open and click rates are fantastic because it’s still new * Set up auto responses (sometimes in the form of a discussion) * Deliver info and special gifts
What messenger bots can do: * Send images, text, videos, audio files, GIFs, emojis, links, etc. * Send freemium – free premium download * Have contests * Do surveys
How NOT to engage with music super fans: * Continually send offers and trying to get people to buy things * Send long stories or blog posts through messenger * Ignore messages and questions from fans
Although bots are not human, it’s important to understand that many people will think they are interacting with a human until they catch on to the concept. Because of this, it’s important to respond to your messages twice or three times a week. Learn more tricks of the trade and get more information on how you can use messenger bots to engage with your music super fans, sign up for the waiting list for my upcoming workshop, How to Use Facebook Messenger to Engage with Your Fans.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Holly Gleason, music critic, academic and artist development consultant is here to talk about her lifetime love of writing, music and her book Woman Walk the Line: How Women in Music Changed Our Lives. Holly started out writing about competitive golf as a teen but having the “fiercest record collection on the East side of Cleveland” got her started writing about music. In her book, Woman Walk the Line: How Women in Country Music Changed Our Lives, you’ll find personal essays which tribute women in country music from a diverse group of women writers.
Click here to get your copy of Woman Walk the Line: How Women in Country Music Changed Our Lives.
Thoughts on Artist Development and Media Relations * To do artist development well, you really have to concentrate on it * Develop a strategy to build longevity for the artist and the piece of music you’re trying to promote * The narrative informs every aspect of who an artist is, and who an artist is really drives the media. * Social media is NOT just telling people what you have for them to buy, or what you had for lunch
Questions Artists Need to be Asking * Why do you matter? * What is your truth? * What are you offering someone? * What kind of culture are you creating around yourself as an artist?
Woman Walk the Line: How the Women in Country Music Changed Our Lives * How and why the new book came about * The process of selecting artists and contributors * How lessons learned on the golf course impacted the book * The need for more long form writing
Click here to get your copy of Woman Walk the Line: How Women in Country Music Changed Our Lives.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Today, I offer advice for musicians as I was interviewed by one of my team members. Self confidence issues are something that plague many of artists in the back of our minds and I go in depth about how I found ways to move past these crippling mental blocks. Beth Matthew started working on my team in February of this year doing a variety of things including research, Women of Substance review board and community manager of the Female Indie Musician Community. Like myself and many other artists, Beth came into her own as an artist later on in life while raising her family. This interview is full of great advice for musicians who are dealing with fear and self confidence issues or overcoming obstacles in their music journeys.
Bree’s artist journey: * Always a singer * Performing solo and in groups * Earning a degree in music * Searching for ways to pursue music in the mid 90s * Bad experiences with bands
Obstacles in music career: * Vision issues since birth * Living with Crohn’s Disease * Performing and mentoring during health difficulties * Always a trial to hold you back
Mental blocks and fears Bree worked through: * Being alone on the stage * Working on movement and stage presence * Being comfortable in your own skin
Developing confidence over time: * Had to develop confidence at a young age * Trying to be someone else on stage * Afraid to be authentic going into a solo career * Breaking down the wall between myself and the audience * Releasing snide comments
Advice for musicians: * Don’t compare yourself to others * Be productive but don’t pressure yourself * Setting up action steps to reach goals * Make small strides toward bigger goals * Find your productive time and take advantage of it
To find more inspiration, listen to the latest podcast interview with Jennifer McGill. Another great resource is my free SMART Goals Workbook, where you will learn how to set achievable goals so you can earn more money from music.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Former child star, Jennifer McGill, has always had a passion for music and entertaining. Unlike her Mickey Mouse Club co-stars who went on to have massive careers in the industry, Jennifer just released her debut full length album, “Unbreakable.” Out of all the interviews I have done over the last couple of years, this interview ranks among the top 3. Although Jennifer McGill didn’t go on to have a hit album immediately after her stint on the Mickey Mouse Club, she kept performing and learning despite taking a break from Hollywood. Now, at the age of 40, Jennifer is back and sharing her inspiring story, proving it’s never too late to pursue your dreams.
Life After being a child star the Mickey Mouse Club * Choosing to pursue her education at NYU * Taking the time to develop herself as a human being * Signing to Capitol Records * Comparing her career path to other Mickey Mouse Club alum
Rebuilding Her Career After Her Record Deal * Gigging around Orlando * Becoming a full time cast member at Disney World * Working with vocal arranger Deke Sharon (Pitch Perfect) * Singing on a cruise ship
The Turning Point * Hitting rock bottom * Life improved when she began filtering her life through her faith * Letting go of her desire for fame * Owning her crazy and putting it to work to help others
Releasing a Debut Album at 40 * Being a champion of unique and knowing that you are never past your prime of purpose * Living in the present moment * No longer needing outside validation * Creating art from her own experiences and wisdom * Being hands on with the record
Connect Jennifer McGill | Speaker / Singer / Worship Leader
http://www.jennifermcgill.com/
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Whether it’s a single for the holidays of Thanksgiving and Christmas or for St. Patrick’s Day or Valentine’s Day, every artist should have one. Today, I will go over why you should have a single for the holidays and how you can use it to further your musician business. The holidays are coming up and that means there is tons of potential for unique originals or covers of holiday music. Learn how to use your holiday music to grow and connect with your audience. If you already have a single for the holidays, we want to hear it! Submit your originals or covers of your favorite holiday songs to the WOS Podcast. Submissions are being accepted until November 10th.
Why should you have a single for the holidays? * Holiday music is familiar to people, themes and songs * It’s shareable * A great way to build your mailing list * Radio opportunities on holiday shows and stations who have extended play time for holiday music * Internet radio and podcast * Continuous play: the holidays come every year * Releasing singles is a great way to stay on top of people’s minds. * Open up doors for gigs * Get more news coverage
What can you do with your holiday music? * CDs can make great gifts * Use singles as incentives * Give as a gift to your mailing list * Give away Christmas album for free (gratitude mechanism)
The holidays bring lots of listeners to the WOS Podcast so if you already have holiday music, we would love to hear it! Remember, submissions are being accepted until November 10th. For the best chances of your song being chosen, submit soon as we can only accept one version of each song!
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Music scams are all over the place in today’s world. With some common sense and know how,you can improve your chances of avoiding scams in online submission opportunities. We’ve all heard of the phrase “too good to be true.” This can be the case when it comes to music licensing opportunities so I thought it would be the perfect time to go over some ways to avoid being the victim of music scams and red flags to watch out for.
Here at Women of Substance, we are committed to helping female musicians. We welcome all submissions of your music for the Women of Substance Podcast or videos for the Women of Substance Video Blog.
To avoid music scams: * Use the power of the internet to google the company – be able to weed out the good and the bad reviews. Is the company legit? * Talk to people that you trust * Ask if opportunities are in relation to an actual decision maker or a middle man
Red flags: * Extreme flattery * Them contacting you * Free opportunities
Things to consider: * What’s in it for you * Don’t be desperate for attention * Capitalizing on accepted submissions
Click the button below to submit music to Women of Substance.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Music licensing opportunities have become singer/songwriter Kim Krenik’s major focus in her musician business. Learn how Kim discovered music licensing and how she uses it to supplement her income. In this interview, we learned a lot about Kim Krenik! In addition to Kim’s music journey, you will hear about the course that Kim took to learn about music licensing. Michelle Lockey’s course is full of the information you need to know if you have ever imagined your music in film and tv or wanted to explore other avenues of income in your musician business. Join Michelle Lockey and I on September 14th for a FREE workshop, How to Make A 5 Figure Income Licensing Your Music.
Returning to Music After Having Kids * Focusing on becoming the musician she wanted to be. * Questioning why she was filling her time with things she wasn’t passionate about doing. * Discovering that there were more advantages to being an indie artist. * Recording an album while pregnant.
The Power of Collaboration * Learning from her co-writers and expanding her network. * There is strength in numbers with more people pitching the song. * The music takes on a life of its own, depending on who you’re writing with. * When you look to other musicians for support and not as competition, additional resources become available.
Investing in Music Courses and Career Development * Lessons learned from Michelle Lockey about music licensing. * Investing in Kathy Heller’s music course. * Finding community in the Female Entrepreneur Musician academy. * Growing her network of collaborators and contacts.
Music Licensing Opportunities for Film and TV * Focusing on boutique libraries and building her catalog. * Putting music with non-exclusive agents. * Researching the music used by TV shows and connecting the dots. * There aren’t as many places to pitch country music for TV.
Don’t forget to join us on September 14th for Michelle Lockey’s free workshop, How to Make A 5 Figure Income Licensing Your Music. Michelle has been consistently making a full time living by licensing her music for film, TV and ads. Her course is full of the knowledge you need if you’ve been curious about making extra money in your musician business.
Connect https://kimkrenik.com/welcome
https://lastaugust.com/home
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
How do artists submit music for licensing? This week, Michelle Lockey joined us for Indie Interactive and talked a little bit about how she has been able to keep a consistent stream of income coming in from licensing her music for film, TV and ads. Michelle has always been into music but it was only in 2010 that she learned more about music placement for film and tv. Licensing her music has provided an alternative way to bring in an income while still performing some on the side. Her very first placement was on ABC Family’s “The Fosters” and she has since had vocal placements and other instrumental placements along the way.
Since Michelle had to learn how to write music for licensing all by herself, she has created a course that is dedicated to decreasing the learning the curve for other musicians. In her free workshop next week, Michelle will teach you the basics on licensing your music for film, tv and ads. The workshop will be on Thursday, September 14th at two different times, 12pm and 8pm EST (9am and 5pm PST). This is the most popular workshop I do with someone else so I look forward to seeing many of you there!
Before you submit music for licensing: * Learn how to write to themes * Research shows and what kinds of music they have * Go to conferences and network (be prepared) * Build a catalog of music. * Learn how to pitch it.
Mistakes made along the way: * Pitching music all over without proper targeting * Addressing publishers appropriately and networking effectively * Always have a copy of finished material to submit * Understand the business side of music licensing (terminology)
Places to go for outside opinions before pitching: * Peer to peer sections * Pay attention to feedback after you submit music for licensing * Pay for custom critiques
Working with co-writers: * Find people who do what you can’t do * Have a plan before you start working * Try to keep the money made as equal as possible * Do work-for-hire so that you own all the rights
Most importantly , if you want to write music for sync, you need to eliminate all the other things that aren’t leading you in that direction. Come hang out with Michelle and I for Michelle’s free workshop that will teach you what you need to know about licensing your music for film, tv and ads.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Whether you’re writing a one off email or a band newsletter, it can be daunting to fill all that white space. Spoiler alert! You don’t have to! We’ll talk about how to plan your topics, write about them and edit them so you get the most engagement from your band newsletter.
This time of year is the perfect time to challenge yourself to get back on the bandwagon writing to your fans. Here at the Female Musician Academy, we are hosting a giveaway for this special time of year! One lucky winner will receive a free one year membership to the Female Musician Academy, which is an exclusive group for female artists where we have tons of different training related to your musician business. This includes two group coaching calls per month, a monthly expert workshop, and access to a private Facebook community of female musicians where you will find endless support and encouragement. Simply click the button below to enter and gain more entries by sharing and joining our messenger list.
What to write about in your artist or band newsletter: * Think of stories you have told that have resonated with others and how you can relate those stories to where you are now in your music career journey. * Keep a list of stories for easy access. * Write down a list of prompts so you remember the story * Create an outline (include the climax of the story, lesson learned and the call to action you plan to attach) * Start writing without censoring yourself (that comes with editing)
Edit: * Turn everything into a conversation like you are talking with a friend and avoid using huge words. * Keep paragraphs to 2 or 3 sentences and remember white space is important! * SHOW don’t TELL. Make the audience feel like they are there with you in the story. Use sensory language. * Ask for help if you feel like your email is dry.
Call to Action: * Include a call the action related to the story * Keep it simple and clear
Now that the kids are back in school, it’s time for us to be more focused and serious too. I want to encourage all of you to get back on the bandwagon writing to your audiences. There is also no better time for a giveaway, so we are giving away a year’s membership to the Female Musician Academy. The FMA provides self paced trainings related to running a musician business, monthly group coaching calls and expert workshops. In addition, you’ll have access to a private Facebook Group where you’ll receive tons of support and encouragement from fellow female musicians.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
What does a music manager do? Natalie Umbert, one of the most sought after music managers, stopped by to share over 20 years of wisdom working in the industry. Natalie has worked for premier companies such as Primary Wave, New Breed and EMI Records Group and earlier this year, she opened her own management firm where she has a full roster of rock and alternative rock bands. Today she answers the question- what does a music manager do? She also delves into what she has learned from working in the industry, what she looks for in clients and much more.
Since 2015, Women of Substance has been bringing you this free podcast as well as free communities on Facebook to support female indie musicians but maintaining these communities comes with expenses so if you’d like to help support the Female Indie Musician Community, please visit our Patreon campaign or click on the banner on the right side of your screen. You can make a donation, become a sponsor and much more. Thank you for your support- we are so grateful to provide such an encouraging and helpful community for our followers and we look forward to empowering many more women in their music career!
The Impact of Internships * Learned that 50% of life is just showing up * Showing up physically and energetically sets you apart * Working in all genres * Working at EMI in New York and Los Angeles * The people she met early on her career are now the decision makers
What does a music manager do? * Creating a wholistic approach to how artists present themselves * Providing clarity and career direction for new artists * Crafting a business plan * Helping established bands evolve and maintain longevity
What it Takes to Become a Successful Artist * Commitment to maintaining uniqueness * Show up * Be nice * Create engagement with your audience * Commitment to the long haul
What Natalie Looks for in Potential Clients * Social media is important, but not all bands know how to grow their audience * Commitment to their artistic uniqueness * A great live show * Natalie only works with nice people
Natalie’s management firm: Chroma Artist Management
Click here to support the Female Entrepreneur Musician on Patreon & get exclusive Rewards.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Gabi Huckins was with us today to talk about how to plan profitable mini tours. Gabi comes with loads of experience managing bands and planning tours. Starting out as a teenager, Gabi currently works in commercial music but her side hustle consists of managing and consulting with bands helping them plan mini tours. While there is a time and place for free gigs (Gabi goes into that too!), Gabi is hosting a masterclass this Saturday at Musicpreneurhub to teach you how to make a profit from mini tours. Join us on Saturday for the masterclass that comes with accountability and support for 100 days following the course. With my special code, you will receive $20 OFF and there is also a 30 minute one on one session with Musicpeneurhub.com head, Tommy for the first 20 people who sign up using the code. You won’t want to miss this!
Getting started planning a mini tour * First know why you are planning a tour. * Know where do you want to play. * Get to know promoters. * Know what size venue you should play at.
Venues to look for * Research where similar artists play. * Chat with people at those venues. * Be risky and talk to people. * Nontraditional music venues are looking for artists.
Roadblocks to Avoid * Undervaluing or overvaluing yourself. Know your worth. * Be smart if you work with a promoter (avoid pay to play schemes). * Endorsements (understanding payment terms). * Remember the costs associated with playing (travel, eating, crew, etc) and invoice the promoter as if it is regular work. Will you be paid enough to cover expenses and make a profit?
Music students coming out of college * More aware of things to avoid. * Have experience. * Well lectured.
Join us this Saturday for Gabi’s masterclass where you will learn the ins and outs of profitable mini tours and what you need to do to get started. It comes with 100 days of accountability following the course and the first 20 people to sign up with this link, will get a free 30 minute slot with the head of musicpreneurhub.com.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Facebook Ads are, in my opinion, one of the BEST ways to build your fan base by attracting new fans and engaging current fans. There are several reasons for this including:
- Facebook is a platform most people log into at least once per day. Your potential fans ARE on Facebook, and ads give you a controlled way to access them.
- You can use ads to put the right message in front of the right people at the right time. If someone has never heard of you before, you wouldn’t want to try to sell them an album or ask them to buy a concert ticket right off the bat. They need some “warming up” first. With the ultra-fine controls available with Facebook ads, people can see a message almost tailored to their level of “fandom”.
- Your fans and potential fans can get to know you and your music in a familiar, non-threatening, atmosphere.
- Because of ability to use video and live streaming video, your fans will feel like you’re right in the room with them. This can create an instant bond.
- and SO many more benefits I can’t even list them all here.
So, now that you know why Facebook Ads are a great strategy, let’s get down to the 10 ways you can use them to build your fan base.
Listen to the audio above or watch the live video version of this Podcast below
10 Tips (plus a BONUS Tip) To Build Your Fan Base With Facebook Ads Listen to or watch the episode for all the details on these 10 strategies on how to build your fan base using Facebook Ads plus a bonus strategy that is really powerful.
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Get potential fans to “raise their hand” with the like button.
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Use audience insights to learn what your current fans like and then target other people who like those pages with ads
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Leverage “social proof” by targeting “Friends of Friends”
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Introduce totally new fans to you and let them get to know you and your music with live stream video
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Create a welcome video to introduce new “likes” to you, your story and your music. Then use Facebook ads to make sure they see it.
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Boost posts to your likes so they continue to see your posts in the news feed.
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Watch for a post with a lot of engagement and then promote that to a wider audience.
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Run a contest and promote to fans amd potential fans using Facebook ads.
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Promote a local event using the granular targeting available with Facebook ads.
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Get new fans to take the next step and subscribe to your email list using retargeting ads.
Bonus: Use publisher tools to suggest that people who engaged with your posts “like” your page.
If you found these tips on how to build your fan base using Facebook Ads helpful, you’ll LOVE the free training I’m doing on Facebook ads starting August 21, 2017.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Professional musician and fiddler, Katherine Moller, joined me to talk about how she has turned her passion from hobby to full time career. Applying for grants, crowdfunding and just plain getting stuff done is what has catapulted Katherine Moller to the role of professional musician. As a student in my Female Musician Academy, Katherine is always celebrating the wins, no matter how big or small. She knows what it takes to reach her goals and is never afraid to find new and improved ways of doing things. Today, she shares her tips and tricks to help other female artists become professional musicians.
Earning a Grant to Study Fiddle in Ireland * Applied to Canada for the Arts for the grant * Creating a selling point was that it was a cultural exchange between her Canadian style fiddling and Irish fiddling * Figure out what the granting agency is interested in and tailor your grant request to that * Share how your project can help them reach their goal
Advice to Struggling Musicians from a Professional Musician * Expecting it would take 5 years to get established as an artist * Feeling like her career is slowly progressing in the right direction * You never know how long someone has been struggling to achieve the success that you actually see * Don’t compare where you are in your career with other artists because you didn’t see them when they were struggling and doing the ground work
Facebook Strategies * Using Facebook ads to grow her email list * Consistently doing a Facebook Live show * Figuring out how to combine Facebook Live videos with Facebook ads * Created geographically targeted Facebook ads for her CD release show
Crowdfunding Campaign * Managing her crowdfunding campaign was a full time job * Discovered that many people would donate a higher dollar amount without additional rewards * Surprised by the large percentage of people that donated that she had not actually met * Used Ariel Hyatt’s book on crowdfunding as a resource to plan her successful campaign
Joining Female Musician Academy * Joined back in December 2016 during the “Get More Done in Less Time Challenge” * Spends an hour every week going through the material in the academy * You can join the academy and get info to help you at where you are in your career * Went back and learned the foundational elements that she missed along the way * In addition to education she receives, the women in the academy are a great support system
Links and Resources katherinemoeller.ca
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Here to talk with us about music opportunities is Anni, a Finnish singer and songwriter. She is a firm believer that staying true to herself and trusting her intuition was the way to her success. Anni believes music can make all of us better. She has been working on a project called Seize the Song where she writes songs for artists across Europe and the Middle East, giving them music opportunities and connecting with them through music.
Lessons Learned from Getting Signed to a Record Label This is something I’ve heard from so many artists who have been signed. Don’t just rush blindly into music opportunities. Step back, use your intuation and decided it is also feels right for you.
- Listen to your intuition when you’re gut tells you something isn’t right
- You have to be clear on who you are as an artist
- Stay true to yourself
- Sometimes a dream come true becomes a lesson learned
Studying at Berklee College of Music Anni learned that learning structure actually equips you to be more creative in your writing.
- When you have all the tools, chords, scales, and tools, then you are really free to express exactly what you want to express.
- Educating yourself is a good thing
- Immersing yourself in music in every way helps you better understand what you are doing.
- Built an international network of musicians
Transitioning to Full Time Musician * Creating a sense of urgency in her career * Taking action daily to move her career forward * Having a day job relieved stress * Waiting until she had saved some money and felt more confident
Music Opportunities with Seize the Song Project Anni is able to travel, see the world and connect with people in so many cultures through their shared love of music.
- Partnering with a Finnish women’s magazine on the project
- Seize the Song shows how musicians and artists have an ability to create a space of trust, respect, curiosity, and openness.
- Traveling the refugee route back to the Middle East and connecting with musicians
- Traveling the world to write songs with local musicians
Books and Resources Marie Forleo
Official Site Brendon Burchard. #1 New York Times Bestselling Author
Robin Sharma
Seth Godin
Penny Pierce – Intuitive Way
Contact anni-music.com
@annimattila on Instagram and Twitter
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Nancy Moran was with us to talk about artist booking. As the co-founder of Azalea Music, she is a mentor to artists helping them pave the way for their music career. Getting a late start in music and having worked her way through struggles hasn’t slowed Nancy down. She has spent a great deal of time helping with artist booking and showing artists how to get their music out to the world. She also shows artists how to book more and better gigs. Her and her husband, Fett, are hosts to a women-only clinic called Empowering Women in Audio where they show female artists all the things they need to know in order to create great sounding music. They get down to the nitty gritty and empower you to produce your own music. Their next clinic starts on July 27th through the 30th in Nashville. Spots are limited so make sure you register for this unique clinic.
The Importance of Networking in the Music Industry * Have conversations with actual people * Face to Face conversations made an enormous difference in her career * You’ve got to get out and press flesh * How meeting Christine Lavin at an event changed her career
Advice to Struggling Musicians * Feeling frustration about not quickly making progress in her career * Getting perspective by walking away * Finding clarity on what she wanted and how she would achieve it * “Do It Yourself” doesn’t mean do it all by yourself * Do your own booking when you start to help you fully understand the business * Figure out what works for you and do that
Artist Booking: Non-Traditional Gigs * Expand your concept of what your career might look like * Expand your concept of what a gig might look like * Creating a Keynote Concert * Think about booking non-traditional venues like nursing homes, retirement communities, schools, and libraries
Mindset and the Music Business * Everyone at all levels of their career has limiting beliefs * Our beliefs limit us more than our actual abilities * We need support around us * Operate from an abundance mindset, not scarcity
Empowering Women in Audio Production Clinic * Helping female musicians learn the production process * Creating an experience, not just a class * Producing a song from start to finish * Understanding the creative decision making process * Teaching women to flourish in the studio * Clinic is from July 27-30, 2017 in Nashville, TN
If you are interested in attending the Empowering Women in Audio clinic coming up at the end of the month, sign up now to get exclusive early bird pricing.
Links and Resources empoweringwomeninaudio.com
nancymoran.com
Azaleamusic.com
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Expert in audio production, Fett, of Azalea Music talks about how he supports women in the music business and his clinic, Empowering Women in Audio.
For over 3 decades, Fett has been working in audio production. During that time, women were typically not seen in that side of the industry. Over the last three to five years, increasingly more women have been getting involved. Fett believes that women bring unique ideas and different sensibility to the table. Because of this, he and his wife, Nancy Moran, have come together to offer the Empowering Women in Audio clinic, a four day clinic where women come together to learn more about audio production and collaborate in a supportive environment. The next clinic is July 27th to July 30th. Join Fett and his wife, Nancy Moran, as they teach female artists the nitty gritty of audio production. They’ll get to the bottom of how to use audio software and tools to produce the best sounding music possible. You won’t want to miss this clinic. Click below to learn more and get exclusive early bird pricing that is no longer available. Be sure to use the code BREEZY997 to get a full $500 off! Women being dissed in the studio: * Men in production tend talk right to focus on other men in conversation, not female artists * Men not being helpful and making women feel smaller than they already do * Women’s opinions not being heard
Women in music production: * Giving them access to the knowledge that need to produce their own music * Working with women yields different results * Women tend to work collaboratively and have comradery
Women being empowered: * Natural female energy coming together * We have a culture that makes women feel submissive naturally * Creating a safe environment for women to come out of their shell * Giving women the confidence they need to work comfortably in the studio
Empowering Women in Audio Clinic: * Day 1: Pre-production, charting, set up * Day 2: Live session with the band, Q&A with the band, finish tracks, discussion with the band * Day 3: Mixing, build the mix from the bottom up, layering * Day 4: Mastering and wrap up, Q&A * Use BREEZY997 to get Early Bird pricing exclusive to this audience * Sessions are limited to 7 to 10 women so that everyone is involved
To learn more about the Empowering Women in Audio Clinic and get exclusive pricing, click the button below. The next clinic starts on July 27th and spots are limited. Use code BREEZY997 to get $500 off – the best deal anywhere and only for the listeners of Female Entrepreneur Musician.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Artist booking prices can be a touchy subject. How do you know what to charge when booking a gig? How do you know you are charging what you are worth? Tara B is back this week to share more of her valuable wisdom, this time around artist booking prices and making sure you are making a profit. Talking about money can be uncomfortable but Tara’s advice will give you the confidence you need to price your gigs fairly. To learn even more around this topic, check out Tara’s course starting on July 10th, 4 Days to Booking Like A Boss.
6 things to consider when setting artist booking prices: 1. how many years have you been playing your instrument or singing including training and studying 2. if you have a degree in music 3. how many years you have been performing (including time spent in front of people) 4. set up and take down time 5. how many hours you are playing 6. how many people are in your group
Pricing yourself can be tricky especially since music is an intangible and it can be hard to measure for the person paying. Keep in mind that “the right customer will value what you do” and will not haggle over pricing with you. To learn even more things to consider when it comes to artist booking prices, join us for 4 Days to Booking Like A Boss with Tara B.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Being the daughter of a legend, Carla Cooke always had a passion for music. At age 50, she began singing the best Sam Cooke songs, branched out into her own songs and started pursuing her music career. Starting her full fledged music career later in life is proof that it’s never too late to follow your passion. Carla’s style embraces all sorts of music types. Her father, the legendary Sam Cooke, died when she was just 4 months old so she finds performing as a way to feel connected to him.
Being the daughter of Sam Cooke: * Why she is pursuing her musical passion now * Choosing not to share that she is the daughter of legendary singer Sam Cooke * Embracing her father’s musical legacy later in her career * How singing the best Sam Cooke songs allows her to feel close to her father
Creating a legacy of her own: * Relying on her faith to help her push through the struggles she faces as a musician * Finding her sweet spot of performing to venues that seat 250-300 so she can engage the audience * Proving herself on her own musical merit * Recording her first CD
Finding success: * Being a part of the Daughters of Legends Tour with Robin Charles (Ray Charles) and Rhonda Ross (Diana Ross). * Growing her fanbase through social media * Engaging her audience at live shows by getting them to sing and inviting them on state to “Twist the Night Away.” * Selling CDs and merch at her shows is part of her income stream
Links and Resources Carlacooke.com
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Tara B takes the fear out of finding music gigs that pay by showing artists where to look, whether they are in a brand new market or getting back into the music scene. Tara B has been a performing musician for 27 years with over one hundred gigs each year for the past 10 years. She knows a thing or two about starting over because she has moved a lot in her life. In this podcast, Tara goes over 3 ways artists can find gigs in new markets where the audience comes to them. To leverage these techniques, it’s a great idea to bring along business cards and CDs for purchase. The following environments are great for introducing yourself and passing out your information.
If you find this information useful, join us for Tara’s free 4 Days to Booking Like a Boss where she will dive even deeper into how you can find music gigs that pay.
3 Ways to Finding Music Gigs that Pay Concert Series’ in parks * Concerts in parks (most cities and small towns offer a series like this in the summer) * google the city and go to the city website and look under recreation * contact earlier than the summer to get in for summer, also check for canceled gigs where you can fill in * typically book in January
Women’s Clubs * District clubs and websites * Can be hard to find contact number and email * Looking for artists to do these gigs * Best time to contact is in the beginning of summer when new officers are just starting
Farmer’s Markets * Google Farmer’s Markets in your area * Not specific to summer in warmer climates (in colder climates, look for an indoor Farmer’s Markets) * Best time to book typically around March
July 10th starts Tara’s 4 day free training called 4 Days to Booking Like a Boss. Using her knowledge and advice, Tara will be giving you resources and assignments to get you on the booking bandwagon and even booking into the new year. Sign up now to save your spot!
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Finding time for music can be a juggling act, especially when artists have all different kinds of day jobs. Whether you work full-time outside the house, in your home office or take care of young children or aging adults (which is definitely a full-time job), finding time for music can be a juggling act.
When I first started trying to build a music career, I worked full-time as a Director of Finance at an Opera Company. It was quite a demanding and stressful job, yet I managed to make time for band rehearsals, songwriting and recording my first demo.
When I started to build a name for myself as a solo recording and performing artist, I was a stay-at-home mom with a 2 year old. In some ways, it was more challenging than balancing music with a corporate job. You don’t get to “clock out” at the end of the day, and you definitely don’t get rewarded with any overtime pay!
Yet during this time, I was able to write and record an entire album, perform locally about 6 times per month, book several 2 week mini tours, record demos for other songwriters and take a songwriting class.
It definitely wasn’t easy to find time for music…
But sometimes the raw power fueled by the passion we have for music can drive us to accomplish the super-human.
But passion alone isn’t enough. It takes battle-tested strategies and detailed planning to make sure music doesn’t get pushed to the back burner when our day job is demanding.
If the idea of “detailed planning” sounds intimidating…I get it. I used to feel overwhelmed by the idea of making a plan to get things done. But when I finally admitted to myself that the lack of a plan was what was standing between me and my dream of a music career, I put my fear and resistance aside.
I know you can too!
I am going to share a few ways you can find time to focus on music while working full-time on other things.
Determine When You Are Most Productive Discover which time of day you are most inspired, focused and likely to feel motivated to work on music. For me, it is early morning, before the kids are up and the hustle and bustle of the day’s responsibilities threatens to distract me.
Maybe for you, it’s late at night when you’ve gotten your daily tasks done. Or the weekend when you can devote a larger block of time to music-related creativity or music marketing projects.
Oftentimes, we can squeeze in some short work sprints in the middle of the day – during a lunch hour or while the kids are napping. If you’ve had your coffee and are in “work mode” it might be your most productive time for music.
Your Lunch Hour – A Music Power Hour Whether you shut the door to your office or go work in your car or at a local coffee shop, your lunch hour can be a golden opportunity to find time for music and make some progress. After all, you’re already in work mode and hopefully “in the zone”, so why not extend that productivity to your music.
If you are home taking care of children or other adults, set your schedule so that they are occupied by a quiet activity or napping at this time so you can have at least an hour to devote to music.
What can you do with these short snippets or time?
- Work on some lyrics you started writing. Starting from just a spark of inspiration,, you can get quite far on a set of lyrics in one hour. You can even use the internet at work for the thesaurus if you get stuck. If you keep your lyric ideas in Google drive, Dropbox, Evernote or your favorite cloud storage service, it will be very easy to pick right up where you left off no matter where and when you work on your lyrics.
- Use the internet to research booking opportunities. Choose one method of research each day – newspaper calendar section, similar artist’s gig calendars, gigging websites – and focus on that specific kind of research for your lunch hour. That way, you have enough time to find some great connections without going down too many internet rabbit trails and wasting a lot more time (we’ve all wasted an entire afternoon this way haven’t we?). It’s useful to have a one hour time limit.
- Make booking calls or follow up with venues you’ve already contacted by email. This might be the perfect time to catch them in their office or on email since it’s probably their lunch hour too.
- Bring your instrument or track and practice in the car or in a remote part of the office. If you’re a vocalist, bring some tracks you can sing with or just use your iPod or phone to listen and review melodies and lyrics you need to memorize.
- If you work in a city, try busking on your lunch hour. You might even make some new fans and a little cash while getting some practice time in.
Idle Time Can Be Learning Time If your job involves a commute (car, subway. train or even plane), there’s no need to feel like that time is wasted. With tons of educational resources online like podcasts, audio books, courses, and physical books, you could be learning something new each day to advance your career or improve your music.
Subscribe to some podcasts about building a music career so your device will automatically download the episodes. That way you won’t have to use data or be in a wireless environment to learn and be inspired on the go. Some of my favorites are:
- DIY Musician Podcast
- Bridge The Atlantic
- DIY Artist Route
- Break The Business
- Female Entrepreneur Musician (of course)
If you’re already enrolled in an online course, take a few minutes at the beginning of your week to download some new modules to your phone, or login to the members area so you can easily access the content when you need it. This extra few minutes of thinking ahead will save you time and frustration later.
Invest in Help If you’re working full-time, your time for music can be quite limited. For you, time may actually be a more precious and scarce resource than money.
I highly recommend you invest a small portion of your weekly paycheck into a virtual assistant or local student to help you do some of the music-related tasks that don’t necessarily have to be done by you.
Spend your valuable time performing, connecting with fans, writing and recording music.
Get your new assistant to help you with social media posts, updating your website, managing your email list, writing your newsletter, writing blog posts and more.
If your day job is taking care of kids or adults at home, save up for some babysitting time. When I recorded my Holiday album, I built babysitting money into the budget so I could hire a college student to watch my girls, then 8 and 2, twice per week for 4 hour sessions so I could get the recording done.
It was a really smart investment. Had I not done that, I most certainly wouldn’t have gotten the release out on time.
Summing It Up, Goal-Setting & Planning for Success If you are juggling the demands of a full-time job, try these productivity hacks to find time for music:
- Choose one hour each day when you’ll be most productive and block it off on your calendar. This could be before work, in the evening or during your lunch hour.
- Use your lunch hour to write, practice, perform or work on booking research and follow-up..
- Do the prep work so you can have easy access to lots of audio and written music training during your commute.
- Set aside some of your hard-earned money to invest in an assistant so your lack of time doesn’t prevent you from making progress.
If your day job involves taking care of family members:
- Set aside an hour either before they get up or after they go to bed to work on music.
- In addition, you hopefully can find a time when they are napping or doing a quiet activity in the middle of the day so you can sneak some more work time in.
- Listen to audio podcasts, audio books or audio from courses you’ve purchased while doing household chores or in the car running errands.
- Set aside some babysitting money or build it into your project budgets.
With just a little planning, you won’t have to feel like work and life is crowding out your music career. You will be surprised how productive you can be if you deliberately carve out small segments of time for music.
It does take a little forethought, preparation and organization, but it will be well worth it. Having a day job might make the road longer, but it doesn’t have to completely deter you from reaching your music career goals.
You got this!
Here’s a little tool to help you get organized and create goals so you know exactly what to work on in those short windows of productive time before your job, during lunch and inthe evening or on the weekends. Being focused and organized about your goals and planning the actions you need to take to achieve them will be the key to making the most of the time you do have to work on music.
Click on the image to Download my SMART Goals Workbook. With this, you will learn how to set achievable goals that will help you earn money from music.
Watch the live video recording of the podcast. ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As an artist, music video marketing is one of the best tools we have in our marketing arsenal. Whether it’s boosting your crowdfunding campaign or getting more Patreon followers, Holly G of Holly G Studios tells us all about how to create videos to connect to our audience and grow our fanbase. She has just started a new course called Go Live Like A Pro where she demystifies live video and teaches artists how to effectively use it to boost their fan base.
Music Video Marketing to Grow Your Fanbase * You need to start using video immediately if you aren’t already * Video is one of the most powerful tools in your arsenal * Video differentiates you from other artists in your genre * Video will help you build superfans * Fans love a look behind the scenes of your creative process
Music Video Marketing for Different Platforms * Respect the platform and understand why people are on it * Consider what you want to see on the platform * Each platform has its own strengths and weaknesses * First thing to consider – Where is your audience? * Know which platform your fans are on and focus there
Confidence for Videos * Building confidence comes with one video at a time * Keep putting yourself in that position * Before you start, visualize a successful outcome * It takes time, patience, and practice * Visualize feeling comfortable and confident
How to Leverage FB Live * Live video cranks up your trust factor * Let people know that you’re going live in advance * Facebook Live gets fans engaged and they become invested in you * Video is on the rise * People are watching “Live” videos 3X longer than videos that are no longer live.
If you haven’t yet, be sure to check out Holly’s course Go Live Like A Pro where she shows you how to use music video marketing to connect with your audience authentically and ultimately, grow your fanbase.
Resources and Links @hollygstudios on social media
hollygstudios.com
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
How To Get Fans To Tell You What They Want Using A Survey Surveying your audience is a very important tool to get fans to tell you what they actually want from you. The #1 rule of surveys is…don’t call it a survey.
Listen Above or Watch The Video Why To Survey Your Fans * Show them that you care * Give them a personal experience * Help you make business decisions for the future * Give you ideas you haven’t thought of and promote “outside of the box” thinking
Get Fans To Tell You About Themselves * Their age * Their gender * Their location * What other artists they like * This can all be used to help you know how to find more fans like the fans you already have. This can be particularly useful data for running Facebook Ads.
Get Fans To Tell You What They Want * What kind of music to put on your next CD * What covers you should learn * What merch they want to buy from you * Where you should perform
Where & How To Survey Your Fans * Use Survey Monkey, Type Form or Google Docs. There are many free options * Just ask a question by email or social media and ask for a responce * Send a survey by email * Use social media to ask questions * Survey at shows and use a contest as incentive
You will get so much valuable data from a survey of your fans. I recommend you do this at least once or twice per year.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
When I was in a band that lacked a band marketing plan, it was detrimental to our success. Started by one woman, the band was already branded and named prior to having any members. The founding woman auditioned and picked two more members, myself being one of them. Although our band had potential, we had no idea how to promote ourselves as artists and so this story is important for me to share with you. Musicians can begin to feel confused or hopeless when they are talented and motivated but aren’t seeing success. This is the story that inspired me to create the Musician’s Profit Path, a course where musicians can learn about the 5 Stages of Music Career Growth, how to recognize which stage their in and when to move on to the next stage.
Our Band Marketing Plan (what NOT to do): * practiced songs by ourselves * recorded a CD before finding out if people liked our songs * we did not have a fanbase
Band Marketing Plan (what you SHOULD do): * build a fanbase from the beginning * adopt a brand you identify with * practice playing songs in front of an audience * record a CD after you have an audience and people like your songs
Less than a year after recording our CD, we broke up because: * tired, burnt out * frustrated with leadership * naive members * conflicts between members
The moral of the story is that without a band marketing plan, your momentum can be strictly limited. I created the Musician’s Profit Path to help musicians navigate their way through the 5 Stages of Music Career Growth. In this course, you will learn what stage you are in, what you should be doing to maintain your momentum and what you need to focus on to move up to the next level. Head over to musiciansprofitpath.com for more information and to sign up for the next course.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
This week, Naomi Wachira joins me to discuss music for community and how growing up singing gospel music in a choir has driven her to create music that is hopeful and inspiring. Committed to making the world a better place, you can find Naomi in the Pacific Northwest pursuing her music career full time. Revenue Streams * Performance Fees * Donation model and flat rate fees for house concerts * CD Sales * Streaming * T-shirts * Voice Overs
Non-Traditional Venues * Intentionally seeking out non-traditional venues like galleries and house concerts * Playing venues that allow how music to create conversation * Touring with her young daughter impacts venue selection * The power of your fan network to help book house concerts
Overcoming Struggle * Hitting rock bottom while broke in Berlin * The spiritual breakthrough at rock bottom * Keeping a faith that things will work out * Opening herself to new experiences and learning
The Role of Music in Bringing People Together * The Role of the artist * Creating music for community * Art is a beacon of light * The power of music to disarm us
Angelique Kidjo quote – “Even enemies listen to the same type of music.” Books and Resources sonicbids.com
cdbaby.com
femusician.com
Connect naomiwachira.com
Naomi Wachira (@imanafricangirl) | Twitter
https://www.instagram.com/imanafricangirl/
Naomi Wachira – YouTube
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Facebook for musicians can be a driving force in building a music career. Today’s podcast focuses on the right way to use Facebook groups to build a music career. I created a free group, Female Indie Musician Community which now has approximately 1,650 members and tons of engagement. With so many Facebook groups available, musicians in all locations, especially rural or remote areas, can have doors and opportunities opened to them simply by joining and networking within these groups.
When looking for groups to join, make use of the search bar in Facebook. Searching for keywords, such as genre, location, licensing, performing, etc. can lead you to groups that you would want to be a part of. Be sure to pick your areas of focus so you can determine how many groups you want to be a part of.
How to find Facebook groups: * Use the search box in Facebook- use keywords such as genre, location, performing, etc * Look for high levels of engagement * See what friends are in a group to determine the quality of people in that group or how many members, how many new members there are, how many people are engaging. * Choose groups that are moderated
How to use Facebook groups: * Help others in the group, make friends * Be supportive and contribute * Collaborate with other members * Be professional
What NOT to do: * Spamming the group with irrelevant topics * Self promotion * Taking and not giving back * Being negative or argumentative
It’s important to remember that many times, industry pros are hanging out in Facebook groups for musicians. Showing up, engaging and being supportive can lead to many doors being opened and new opportunities. If you haven’t joined my Female Indie Musician Community yet, please do so. We’d love to meet you! ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Kirsti Manna’s songwriting camp empowers women and girls to find their creative voice. Not only did her 6 week #1 hit “Austin” introduce Blake Shelton to country music, but Kirsti also has an interesting history in acting where she had a TV show called Kirsti’s Manor. Kirsti has been gracious enough to offer a ticket to her songwriting camp, Songwriter Camp for Girls, this June 24th and 25th to a lucky winner from my audience. To win, visit femusician.com/contest. Sharing the love with other female musicians will give you extra entries so make sure you tell your friends about this amazing opportunity!
3 Kinds of Artists * Artists that get too far up in their own heads and never come back out again * Artists that stop after they get criticized * Artists that take criticism with a grain of salt and move forward
Revenue Streams * Music Publishing * Live Performances * Songwriter Camps * Speaking Engagements – Signature Concert/Keynote on Creative Courage
Advice to Artists * Think about your hook, and what makes you unique as an artist * Learn from other artists, but don’t compare yourself to them * Work with people that are a good fit for you * Be clear on what you want to accomplish * Understand the music publishing business
Songwriting Camp for Girls * Creating a space for women only to share their ideas freely * Covering aspects of the music business as well as songwriting * Bringing in panelists and industry pros * Hosting monthly community building mixers
If you’d like to win a FREE ticket to Songwriter Camp for Girls on June 24th and 25th, visit femusician.com/contest. Don’t forget to get more entries by sharing with other female musicians. Good luck!
Connect With: @songwritergirl1 on Instagram and Twitter
YouTube
Resources and Books The Business of Music – Donald Passman
Creative Visualizatioin – Shakti Gawain
The Magic – Rhonda Burn
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Female Indie Artists Jiana Wessel and Beth Matthew shared their journeys as independent artists in their music career. An important part of an artist’s journey is to learn about that of other artist’s so you don’t feel like you are on your own. I was so happy to meet up with Beth and Jiana today. As members of the Female Musician Academy, their stories couldn’t be any more different and it’s really interesting to see how they are each navigating their own unique music journey. To join the Academy and become part of our community, click the button below.
Beth Matthew The Journey: * Piano, keyboard player, singer, music was a passion * Felt called to attend a national road show 3 years ago where she shared some music and was invited to record in Nashville * Recorded her first album 4 weeks later (at 50 years old) without a website or fanbase * Attended workshops and conferences to learn and network * Joined The Female Musician Academy where she found support and encouragement
Currently: * Contemporary Christian Singer/Songwriter * Mission: to inspire and encourage others in their struggles * Authentic, connects live through Facebook, inspirational speaker * Developed and performs a signature concert
Best Advice: There is life in music after 50! You have to believe in yourself. You can’t wait for a golden ticket to be handed to you. Working hard, making connections and fostering relationships with other female indie artists is the way to the top.
Should you join the Academy? If you’re on the fence about joining, just do it. It’s the best value for your money. The sense of community, relationships and support have propelled me forward when I felt like I had no one in my corner. In an all female community, we share more openly, we have a sisterhood and there is a sense of safety.
Jiana Wessel The Journey: * Was encouraged by her father to be a spiritual advisor and not to pursue music * Studied a variation of music since age 17 but started studying seriously at age 26 after trying design * Was encouraged to be an independent artist by her husband * She had no music and started out by doing videos of covers on YouTube, then her first original * Knew her niche before creating music
Currently: * Joined Female Musician Academy where she has been more productive and has seen a lot of growth in her fanbase * Finds encouragement in Weekly Newsletter * Created a fanbase she calls “Dragons” * Engages with fans on social media * Music celebrates being different
Best Advice: Be conscious of the advice you are given. I was told I was young and had plenty of time to pursue my music career. I wish I had started sooner.
Should you join the Academy? There was a fire that was reignited in me when I joined the academy. It’s nice to be held accountable but not be beaten up if something doesn’t get done. The best part of the Academy is that there is no judgement. I can be myself and be accepted. I love the friendships and connections I have made with other female indie artists. Everyone is supportive and up-lifting.
It’s so important to have the support and encouragement of a community when you are on your music journey and that is why I created the Female Music Academy. Join the Academy to receive special training, expert guidance and friendships with fellow female indie artists to last a lifetime, all while navigating your own music journey.
Connect With: https://www.bethmatthew.com/ http://jianawessel.com/music/rockmetalmuses/ ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Sherry-Lynn Lee knows a thing or two about the iTunes Album Chart. A singer, songwriter and multi-instrumentalist, her album with her jazz pop duo, 23rd Hour, Perfect Strangers, debuted on the iTunes Bestsellers Chart at #22 for new jazz releases and peaked at #10 just a few days later. Hear how she was able to work her way up the iTunes charts and how her duo approaches their music as a startup. As always, I want to invite you to listen to my new Facebook Live Series, Indie Interactive. The purpose of Indie Interactive is to answer your questions and tackle the issues you may face as a musician and business owner. It’s held on Wednesdays at 9am Pacific, 12 pm Eastern on the Women of Substance Facebook Page. Click here to “like” the page and get updates when the show starts!
Using Social Media to Grow Their Audience * Started using #winewednesday on Twitter * Started pairing a wine with a song from their album * Used Facebook Live to share their music and brighten friend’s newsfeeds during the stressful election season * Repurposed their Facebook live content * Be intentional with timing your Facebook Live videos
Partnering with Non-Profit Organizations to Promote New CD * Partnering with organizations that align with their goal of helping others achieve their dreams * It was a good way to engage with people in the community * Partnered with Redwood City Education Foundation for their CD release show * Created a partnership with Hungry for Music to help push their CD up the iTunes charts * A key to their success was letting people know exactly what their impact was if they purchase an album from iTunes
Approaching Music from a Startup Perspective * Be intentional about how you position your music (product) * Treating music as a business * Know which social media platforms your audience uses * Create partnerships for cross promotion * Build on your momentum to create additional momentum
Success with Strategic Email Marketing * Meticulously targeting their email campaign * Segmented their email list to make emails more personal * Give people a reason to want to come to your show * Create personalized content * Creating a Guest List rather than an email list
Connect With: https://23rdhr.com/
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
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Do you ever feel like every little thing is distracting you from your music business plan? This is one of the most common obstacles musicians (and entrepreneurs in general) face. Sometimes it feels like the universe is conspiring against us when we are trying to achieve goals. As humans, we deal with personal, health and family issues all the time. So what do you do when you are feeling distracted from pursuing your music or business goal? While I can’t solve your problems, I can give you pointers and ideas to help you work within to get through the issues we all face. Like what you hear? Join us in the Female Musician Academy where we have a community built around encouragement and support.
Tips to work through distraction and toward your music business plan: * Segment off time. For one hour (or a time period you decide on), focus on one thing, whether it’s business or personal. * Have a plan. Before the distractions, create a plan and action steps of what you need to do. Commit to doing one thing each day from your plan. Maybe it takes 120 days instead of 60 and that’s fine, as long as you are still doing things. * Give yourself permission to segment. Instead of being hard on yourself and dealing with self guilt, give yourself the grace to segment the time. * Have a morning routine. This can be anything that sets you up for success during the day. Maybe you take some time to meditate, make a cup of tea, prayer, or anything that centers you and helps you affirm your plan to get things done. Visualize your day and the productiveness it will bring. * Have an evening routine. Don’t beat yourself up if you didn’t get things done to your level of satisfaction. Instead, think of what you can do better. Think of 1 to 3 big things that you will get done the next day. Commit to getting them done before heading to sleep. * Find accountability. Even the most productive people need accountability. Think of getting accountability partners and/or groups. Become part of a bigger community you can go to for encouragement and validation. * Have a mentor. Your mentor is human and also went through trying times and was able to move forward. Talk to them, watch what they have done and pull encouragement from them.
If you find yourself dealing with distractions, consider joining the Female Musician Academy where you can find a mentor, accountability partner, a supportive community and so much more.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
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When you find your soul’s calling, it’s easy to find yourself fighting the resistance to do things that will help your soul evolve. Sometimes you create excuses to not do the things that will move you forward. As mentioned in The War of Art by Steven Pressfield, feeling this resistance to an idea usually means you are on the edge of a breakthrough. To learn how to set clear, achievable goals and reach them, get the free SMART Goals Workbook.
What people usually resist: * writing an email to fans * booking * creating promotional materials * researching contacts * putting yourself out there in social media
Signs of resistance: * binge watching Netflix * staying busy * using social media as a distraction * getting involved in other projects
Why do we resist our soul’s calling? * fear, self-confidence * not a market for what you offer * feeling too early or too late to the game
So what do you do to fight this resistance? The best plan of attack is to set goals and create a plan. I’m huge on goal setting so I am giving away the SMART Goals Workbook for free. The workbook will take you from not having a clue what your goals are to having a clear plan of attack to achieving those goals.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
For Meri Amber, finding a music niche was natural. Growing up wanting to be in the girl band, Bewitched, she drew inspiration from the American Comic Con scene. Her music is a mix between bright pop with 90s punk rock and is inspired by Comic Con, Dr. Who, Lego and more. She writes, records, self publishes, and performs everything on her own and has even made music for video games. Speaking of finding your niche, Starting today, April 24th, we are doing our 5 Days to Your First or Next 100 Super Fans. It’s totally free to register and includes training for all 5 days this week delivered to your inbox.
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Geek Pop Singer Songwriter * Finding success in a small niche genre * Playing the songs her fans wanted to hear * Embracing her songs about zombies, ninjas, and Dr. Who * Taking inspiration from the American Comic Con scene
Building a Network and Tribe around Comic Con Events * Playing smaller comic con events led to larger events over time * Hardcore con goers even go to the smaller events * Embracing a geek niche and creating a tribe around Comic Cons * Creating comics as part of her CD packaging leads to more CD sales
Streams of Income * Performing at Comic Cons and other quirky events * Selling CDs and merch at live performances * Commissioned music pieces * Non-Exclusive music publishing deal
Creating a Unique Bio * Listing her influences outside of music * Describing the quirkiness of her performances * Listing venues where she’s played * Showing credibility by including awards at the end
Connect
http://www.meriamber.com/
Resources
http://www.breakthebusiness.com/
If you need help finding your music niche and getting your first or next 100 super fans, join our free challenge. You’ll get training and information right to your inbox. Fill out the form below to get started. Success! Now check your email to confirm your subscription.
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ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Creating your captivating and compelling music personality or character is one big way to gain super fans. Super fans like more than what they hear. They follow you not only for your music but also for your values, personality. Join us for the upcoming challenge- 5 Days to Your First or Next 100 Super Fans. This challenge will help you identify your personality and what you can do to amplify your unique characteristics. Sign up femusician.com/superfans. We are kicking off Monday April 24th!
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Having a captivating music personality means amplifying everything about yourself that is unique and finding a way for your audience to identify with you. You can do this by sharing: * personal values or morals. * talking about your philosophies surrounding life. * talking about your experiences that relate to your audience in talk and song.
In order to captivate your audience you need to entertain people, not just share your music. You can do this by: * giving the audience a way to categorize you as an artist. * being authentic. Be you, but louder about the things that make you unique. * amplifying your signature style (the way your play your instrument or vocal nuances).
A captivating music personality means caring about your audience: * by asking questions about them online or on-stage. * doing a fun contest. * creating a continuous narration about yourself by revealing things about your personal life. * creating a community around your music. Make your fans feel like they are part of a tribe.
Please join us for our next challenge- 5 Days to Your First or Next 100 Super Fans. By the end of the challenge you will be able to identify what makes you unique as an artist, identify the fans you are seeking and we will walk you through creating your welcome video for your website. Sign up at femusician.com/superfans. Success! Now check your email to confirm your subscription.
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ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Creating super fans can be less daunting when you perform at house concerts. I have included a free resource for musicians who are interested in booking house concerts. It’s called the House Concerts Online Booking Resource Guide and it will help you find ways to book house concerts in your area. Fill out the form below to receive the guide. There are 3 specific areas to help you when creating super fans at house concerts.
1 From the Stage
- Incorporate covers
- Tell stories
- Interact with the audience – sing-alongs
2 Off the Stage
- Meet your audience before you perform
- Learn about the audience and what they are like
- Use the things you learn about the audience in your performance
3 After the Concert
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- Have someone accompany you so they can man the merchandise table while you perform
- Meet and greet with the audience after the concert
- Collect email addresses so you can stay in touch
This week’s podcast was derived from my brand new Indie Interactive Show, which will be live on Facebook every Wednesday 9am PST, noon EST. To hear more Indie Interactive Shows, head over to the WOSRadio Facebook page. ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I can’t say enough about Indie music house concerts. As an independent musician, there is no better way to engage with your audience, meet new fans and be creative in your set and sound. If you want to hear more about how you can be profitable performing at house concerts, click the button below to get $50 off my most popular course, The Profitable House Concerts Course. For a free House Concerts Online Booking Resources Guide, fill out the form below.
Why indie music houses concert are a better (and more profitable) choice than the traditional venue. * People are there to see you, people come specifically for you * Engage with your audience * Host is promoting you specifically * It’s not a “pay to play” thing * More freeing- you don’t have to follow rules of a venue * You don’t have to split the door * You don’t need a ton of gear, you can play acoustic, or just you and your instrument, which also cuts down on set-up time * You don’t have to cater to the sound person * You don’t need a band * The audience can see you up close and watch you play your instrument, you can show them how your instrument works * Some genres are just better in house concerts (celtic, historical) * Meet and greet with the audience, you can weave the info you learn about them into your set * The audience feels like they’re part of the show * If you like to tell stories (about why you wrote a song, etc), it’s the perfect setting. Audience can laugh and ask questions * You can get immediate feedback by seeing the audience’s faces, reactions * Most of all, if you like laid back and fun events, this is perfect for you!
As you can see, indie music house concerts are a great form of promotion Don’t forget to take advantage of the $50 off coupon by clicking the button below to join The Profitable House Concerts Course. House concerts can be a fun and profitable way to share your music with your audience.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
A virtual assistant for musicians is something I am often asked about. As a musician and entrepreneur, it can be demanding to balance the technical and administrative side of business with the musical and creative side. This is why I think a virtual assistant for musicians is a great idea. This week, I am talking with my assistant about how to find a great virtual assistant and what to outsource. A virtual assistant is someone who works remotely to provide business support to entrepreneurs and business owners. You can find VAs that specialize in all areas from social media management to administrative tasks such as billing and client management to sales funnels and email marketing.
Ways to Start working with a VA * Start with a small project * Do a “test” project * Start with a small hourly package
Communication is Key to a Successful VA Relationship * Email gets messy * Use a project management tool like Asana or Trello * Provide feedback * Have a weekly meeting * Share your long-term vision with your VA
Project Management Tools * Trello * Asana * Dropbox * Google Drive * Last Pass
Recommended Sources for Finding a VA * Referrals from other musicians or business owners * Facebook groups * Ask within your community of fans for admin help
Connect With: Caitlinkularski.com
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Are you a solo artist who is stuck because you feel like you need a band to perform and share your music? Today, I am going to tell you why you need to stop looking for a band and what you can do to feel more comfortable onstage. I see so many musicians struggling around the stages of career growth and where they need to focus their time and energy. If you are finding yourself questioning your progression through the career stages, join me on March 30th at 9 am PST (12 pm EST) for the Musician’s Profit Path Masterclass. You will gain a clear understanding on what stage you are in, where you will advance to next, what to focus on and what to stop wasting your money on.
Many musicians insecure performing solo onstage. Lack of confidence around their instrument of choice or the ability to sing and play well enough to carry a show are limiting beliefs that hold artists back.
Why you need to stop looking for a band: * It’s hard to find a shared vision where everyone is on the same page. * Getting together for practice can be difficult. * Bands can invite unwanted drama and unnecessary emotional stress. * Difficulty touring (when and where to travel to, days jobs, families).
What should be focused on is practicing. We’ve all heard the phrase, “practice makes perfect.” This couldn’t be more true for all the struggling musicians out there. Try setting a goal to practice for an hour each day for a month. Practice singing and playing your instrument. Perform for family and friends so you can get comfortable with people watching you. If you see an improvement after 30 days, go ahead and start booking yourself some gigs. Since most gigs are booked in advance, there will be plenty of time for more practice before the big performance.
Ways to make your performance unforgettable: * Get different mixes of your music, some where your instrument is taken out. Play your instrument live instead. * Use looping technology to keep songs interesting and unpredictable. * If you don’t play an instrument, you can use tracks.
Being a solo artist can be isolating and lonely. It’s common to yearn for the comradery of a band but looking for the right band isn’t always the right choice. With a little bit of practice and imagination, you can transform your attitude about performing solo onstage from insecurity to confidence. ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I was so excited to meet with Andrea Hamilton this past week! Andrea is a pop singer/songwriter who’s dedicated to her church and healthy eating. Currently, music is her sole source of income, whether it is through music licensing, creating music for her church or live performances. Creating music with a message has always been a source of self expression for her. Andre and I met a while back in a workshop and it’s been so great to see how far she has come in her career. When I first met her she was still in college. Since then, she has progressed through the stages of her music career. To learn more about the 5 Stages of Music Career Growth, what stage you are in and what you should be focusing on, head over to Musician’s Profit Path to sign up for the free special Masterclass.
Andrea’s Career Guiding Principles: Music with a Message * My message has always been hope * Mindset is everything * Figure out how you can add value when co-writing * Working to break down the barriers between secular and faith music
Andrea’s Career Progression and how she shows self expression through music * Becoming more involved as a producer * Recording most of her last album in her home studio * Remaining consistent with her message of hope as her career has evolved * Growing through co-writing and collaboration
Revenue Streams * Live performances * Music Licensing * Teaching Lessons * Creating music for worship service
Connect With: http://hopefulpop.com/
https://twitter.com/AndreaHamilton
https://www.instagram.com/hopefulandrea/
Resources: The Craft of Lyric Writing
Power Thought by Joyce Meyers
http://diymusician.cdbaby.com/musician-tips/list-alternative-venues-playing/
To learn more about the 5 Stages of Music Career Growth, sign up for the free Masterclass.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
When first starting out, Facebook ads can be a great first step in musicians promoting their music. Music promotion services or PR firms should be used when musicians are in the fourth stage of their music career. Fill out the form if you are interested in learning about my strategy in creating Facebook ads. You’ll be the first to hear about the workshop when it becomes available! Using music promotion services is a great idea for people who are in the fourth stage of their music career. This is a time where musicians have had a lot of experience with performing, doing music videos and have a fairly large fanbase. Before musicians get to that point, though, there is an easier (and cheaper) way to promote themselves. 10 reasons why Facebook Ads are a better choice than music promotion services: 1. Low barrier of entry, making it a common option for musicians with a limited budget. 2. Money goes directly to promotion, not paying someone like it would in a music promotion service. 3. Uses micro-targeting- targeting specific people in an audience. 4. Makes use of videos and live-streams to talk or perform for your audience. 5. Engagement with followers- you are able to comment on posts made on your ads. 6. You are able to give your audience a call to action. (Example: love it/share it) 7. Robust tracking. You are able to see how many people see, like, share and click on your ad. You can also see things like how many people watch a live stream and how many watch it on the replay and how many likes, shares, clicks, etc are generated from that. This includes conversion tracking, which shows you how much it cost you to get a person to buy something or join your email list. 8. They ares are testable. You can start out with just $5 and work from there, seeing what works best for you. 9. Allows you to nurture people through their fan discovery journey (or funnel) by using calculated steps and retargeting people who don’t respond. 10. Can be utilized at every level of your music career.
To learn more about my strategy in creating Facebook ads that convert, join the waiting list for my future workshop. You’ll be the first to hear about it! ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
While setting up a series of Facebook Ads, I think about a journey that fans go on from not knowing who you are to becoming a raving fan. This has led to my ads being structured in a certain way that allows me to build a fanbase. If you are interested in learning more about my process in creating Facebook Ads, sign up for the waiting list. Once I have enough people interested, I will create a training on this topic. The fan discovery journey is a lot like stairs. Potential fans are at the bottom and you are at the top. With each step closer, potential fans get to know more. They become more engaged and before you know it, they are your top fans. The easiest way to build a fanbase is to have your followers introduce you to their friends. Word of mouth is great because people trust friends. Whenever you create a newsletter or social media post, you should always include a call to action. Ask people to share your posts with their friends. When you have exhausted all that, where do you find fans? That’s where the Fan Discovery Journey comes in. With this process, you will build a fanbase and start making money! 1. Find people who love music, starting with people that like the genre you are in. Show up in places where those people hangout. Example: Facebook Groups 2. Target the people who like artists similar to you. For example, if you think your music sounds like The Band Perry you want to be targeting people who already like that group. 3. Do your research. To speak the language they speak, you will need to know the songs of these artists, what kind of festivals they perform at or what they do on stage that makes them different. Watch videos and learn about their live shows. Relate those things to what you do. 4. Encourage them. Offer a sample of your music. For example, “If you really love Live Forever by The Band Perry, I know you’ll love this song.” 5. Ask them to like your facebook page. If you have fans, facebook will target people that are most like your fans. This is great for fb ads! 6. Engage with your new fans on video. You are being your authentic self and showing them who you are. This will get them commenting on your videos. 7. Invite them to go to your website and join your email list. 8. Offer an incentive for them to take action. A special deal just for someone who joins your email list can go a long way.
Find what works for you and your audience by testing this journey and altering it to your needs. If you are interested in learning more about how I structure my ads based on the discovery journey of fans, sign up for the waiting list. You will be notified as to when the training is.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
This week I met up with social justice advocate and singer/songwriter, Malynda Hale. We went over social media for musicians where she gave us some great advice on how to leverage social media to enhance music careers. Advice to Struggling Musicians * You have to find the good in the bad * Facing challenges makes you figure out how badly you want it * Challenges help you figure out who you are as an artist * Learn to ask for help * Find your community
Leveraging Awards & an Acting Career to Promote Her Music * Offering her music to independent films she’s worked on * Uses other creative outlets to drive people back to her music * Awards have given her credibility with booking venues * Appreciating recognition from your peers
Advice from a Social Media Influencer * Social media for musicians is essential * Every social media platform has different rules * Share personal things, not just your music * Get involved in conversations about trending topics * Use relevant hashtags
Activism and Music * Writing a song about an issue is more productive than getting in a social media battle about the issue * Writing songs around subjects she’s passionate about gets people to listen * Music is universal and people can relate to it * Reaction to her songs has been very positive
Connect With: Malyndahale.com Facebook @malyndahale Resources: CD Baby DIY Blog http://diymusician.cdbaby.com/
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I was so happy to reconnect with April Duran this week. She was one of the first interviews I did back in 2015 when we started this podcast. Since then, she has started her own record label, Raghouse Records and she has been doing huge things to help female artists broaden their horizons in nontraditional ways. This includes Facebook Live for musicians and so much more. Listen as April shares her wisdom and expertise. The Power of Facebook Live for Musicians * Using Facebook Live to promote Raghouse Radio * Creating additional fan engagement with live streaming * Having fun with it after you get past the initial fear of live video * Easily repurposed content
Launching Raghouse Records Magazine * Inspired to create the magazine during a trip to NAMM * Expanding from online only to a print magazine * Lessons learned from releasing the first issue * Finding advertisers for the magazine
Taking a Break * Taking a time out to recharge her creativity * Prioritizing family time * Not sure if she would come back * Coming back hungrier after her break
Advice to a New Artist Trying to Build a Fanbase * Get out there and play live * Reach out to bookers * Don’t be afraid to work from the bottom up * Use Facebook Live
Connect with: https://www.facebook.com/raghouserecords/
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Musician headshots are not something often talked about. After all, we are musicians and not photographers. My latest experience with having headshots taken was by far my most professional so I wanted to share my experience with you.
There are many things to look for in finding a photographer and the style of the shoot. Musician headshots are something to start thinking about in the end of the Foundation Stage and the beginning of Stage 2, the Promotional Stage. To learn more about the stages of musician careers, join me for my Musician’s Profit Path Masterclass where you will learn what the stages are, where you fall in the continuum, what emotions you might be feeling and what you need to do to get to the next level.
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Why musicians need headshots * Promotional reasons such as podcasts, workshops. interviews and offline reasons such as flyers and posters to bring to gigs and advertising for gigs. * Profile photos on social media platforms. * Press releases. * A headshot is an investment into your business.
How to find a photographer for your musician headshots: * Look for a professional who does this often and look at samples of their work. * Ask for referrals from peers in forums or in Facebook groups. Check internet communities such as WOSCommunity.com. * Ask business people, actors and fellow musicians for recommendations. * Do your research and ask questions about the photographer. Remember, outstanding credentials doesn’t always equal outstanding results.
How to get great musician headshots * Have a consultation BEFORE the shoot. Skype about the details if you don’t live locally. Make sure you express your expectations. Be honest with your photographer and explain any fears and problems you have had in the past. This gives the photographer time to prepare or think of ways to pose you so you can look your best. * Hire a stylist. They can make sure that you have a great outfit, great accessories. * Do they work with a makeup artist on location? Another thing off your plate and they can do your makeup so your complexion looks even. When they work with a photographer, they know how to apply makeup that will look great in a photo. * Get your hair done if you can. * Discuss location. You’ll probably want to use one location for headshots. The background should be interesting but not something that detracts from you. You’ll also need a place that has great lighting. * Discuss the use of props. Think about items that will work well for your brand but not be distracting. For example, headphones, microphone, guitar, etc. * Don’t do anything trendy. A well styled headshot for a couple years. * Trust the process and know that you will be taken care of, the photographer is a professional.
Musician Headshots on a budget * Be creative and use shots you already have. * Ask friends to take photos of you at gigs and events. * Have a family friend take a photo in a well lit area with a subtle background.
I hope you are able to use this information to plan for your own musician headshots. When done properly, headshots can be used for many years to come. Remember, if you don’t feel comfortable finding an outfit and accessories or doing your own makeup, hire a stylist. The money you put out will be made back ten fold with the use of your brand new musician headshots.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Open mic nights can be controversial among musicians, after all, why would you want to play for free? In reality though, open mic nights can help you in many ways to grow your business. I thought it would be helpful to go over these things because on Thursday, February 16th, I’m hosting my Musician’s Profit Path Masterclass where we will go through the 5 Stages of Musician Career Growth. We will talk a lot about open mic nights in Stage 1.
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7 reasons why open mic nights can be the catalyst that drives your business from small gig to opening act. 1. Improve your confidence. Learn how you react when you get in front of an audience of people you don’t know. It will be terrifying at first but you’ll improve the more you do it. Remember, performing at open mic nights does not make you an amateur! 2. It will give you practice playing in front of people. It’s completely different from playing in front of your phone or a camera. This is a great way to prepare and be ready for paying performances. 3. It will help you understand how to craft a set. A lot goes into performances, such as what songs to put together, how the audience is reacting and how you transition between songs. You can use this time to practice adding in covers or new songs. 4. Test what you are going to say. Instead of the generic “I wrote this next song…blah blah blah,” you can test different stories and see how the response is. You can also test things like an audience sing-along, or calling on someone from the audience to join you on stage to sing-along.Open mic nights are the best place to test these because people aren’t expecting perfection. 5. Learn how to build rapport with your audience. How you engage with them, where you move on the stage during performing. and making your set interactive are just some of the ways you can build this relationship. People want to be part of your set, they are not just there to listen. 6. Networking. Meeting other local artists is a great way to find people to share gigs with, co-write songs with, and so much more. Get your name out there! 7. Building your fanbase. Show up prepared and have a way for people to sign up for your newsletter or follow you on social media. Do you have a text opt in? Share that during your set. Flyers or postcards are great to pass out at a table after your set. If the open mic is really well attended, you could run a contest. Just make sure it’s ok with the owners or people who are in charge of the event.
Although this is mainly for people in the foundation stage of their business. this strategy can be used by musicians in all stages of their career. Attending open mic nights is always a great way to test new things. If you have recorded a lot but haven’t had a lot of live experience, you can rely on open mic nights to help with improving your confidence and it will give you valuable experience.
To learn more about the 5 Stages of Musician Career Growth, sign up for the Musician’s Profit Path Masterclass happening Thursday, February 16th. This workshop will help you figure out what stage you are in, what you need to do to move to the next stage and what you should NOT be doing so you are not wasting your time and money in that particular stage. I’ll see you there!
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We talked with Allison Sharpe of Bandzoogle and she gave us some valuable tips on building musician websites that will attract and engage your fans. Allison is also a musician so she knows a thing or two about building a musician website. Join the webinar to learn more about musician websites and to start your own! Elements of an Effective Website Home Page * Think of your home page as an “At a Glance” for your musician website * Professional Header Image * Email signup form * Brief “Welcome” message
Lesser known BandZoogle Features That Rock * Video Headers * Theme editors * Ability to sell tickets * Discount codes and sale pricing
What Makes Bandzoogle Awesome * Constantly creating ways to make life easier for musicians * Built-in email list management * Sitewide music player * Real people that care in the support department
Best Email Practices for Musicians * Don’t send news that is only related to buying your music * Keep it interesting! * Keep it short and sweet. Just a few key points * Keep your fans in mind. What do they want to know?
Resources: http://bandzoogle.com/
https://bandzoogle.com/blog/seo-for-musicians-it-starts-with-the-fan-journey
https://delaneygibson.com/
https://www.lauramariemusic.com/
https://www.chelseariversmusic.com/
https://jennysmusicproject.com/
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Today we talk about masterminds for musicians and break down why they are important for accountability. To get started with an accountability partner, join the Get More Done In Less Time Challenge starting on January 23. In this challenge, we will identify how to create music goals with clear objectives and how you can be productive in your business everyday by having an accountability partner. Sign up for the challenge here: Having a mastermind or accountability partner is hugely beneficial: * You are relying on a system other than your own conscience by having someone to report to. * You are not alone. You have a support system. * You have someone to commiserate with or bounce ideas off of. * Find accountability partners in free groups such as independent musician groups on Facebook, Female Musician Community on Facebook, and by meeting local musicians. * You can meet locally or remotely using Zoom, Skype or phone.
When finding an mastermind or accountability partner, look for someone: 1. in a similar career stage as you. 2. with a good work ethic. Someone who will put in the time and effort to do the tasks they said they would. 3. with a personality similar to yours or one that you gel with. You need to feel comfortable with each other. 4. with a similar business model as yours. 5. in a similar genre as yours. It doesn’t have to the same but it shouldn’t be polar opposites. 6. with commitment to the process. Someone who will come to the meetings and want the accountability back.
Once you find your mastermind or accountability partner: * set up meetings on a regular basis. Maybe that’s once a week or once a month. It must be a time everyone can commit to. * stay on task. Appoint one person to keep track of time and go through wins, things you are working on now and things you need to do.
Join us in the challenge, where so many people have seen progress after just 5 days! You’ll get an accountability partner, clear, doable assignments, daily live streams where I answer all your questions and so much more. I’ll see you there! Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
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Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As musicians and business owners, we often find ourselves stressing out about our music goals and objectives. Setting the right goals and having clear objectives is how we create success in our musician businesses.
Often times, we don’t think of ourselves as business owners as well as musicians. Because of this, I am thrilled to be offering my Get More Done In Less Time Challenge starting on January 23. In this challenge, we will identify how to create music goals with clear objectives. My plan is to offer this challenge at least twice a year so I can help you grow your musician business!
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Get my free SMART Goals Workbook, where you will learn how to set achievable goals so you can earn more money from music.
Watch or Listen About Music Goals: * Music Goals are never completely stress free. * You need a reward, like a beacon in the night or light at the end of the tunnel. * Making the right kind of goals makes all the difference. * Goals should be SMART. Specific, Measurable, Achievable, Relevant and Time-bound.
About Objectives/Projects: * Something you do to reach a music goal. * Gives you confidence and momentum to reach the goal * You have control over projects and getting them done * Cannot be measured, they are more like things on a To-Do List
For example: Your goal: Increase income by 50% in 180 days. Sounds hefty right? Let’s break it down further. How do you do that?
-Release an album in 3 months. 1. You need to write at least 5 songs in a month and a half 2. Set up recording time 3. Put album on iTunes
-Enroll 5 new students in your vocal sessions. 1. Advertise 2. Reach out to colleagues and peers 3. Look for referrals
Attaching your goal to accountability is imperative. In order to increase your income, now you have a clear set of objectives lined up as stepping stones to get you there. Also think about what the goal means to you. Why do you want or need your income to increase by 50%? Are you going to quit your day job? Save for vacation? You get the idea. You can learn more about SMART goal setting here. Join us for our next Get More Done In Less Time (And Grow Your Musician Business) Challenge: * Starts January 23rd * Access to Facebook Group for Support and Sharing * Assignments sent right to your email * Daily Facebook Live Post during the challenge
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Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Today, Stacie Rose shares her tips for songwriting and growing her fanbase. Stacie Rose has taken a somewhat unique approach and always writes about her present life. Music from years ago may bring you back to what life was like when she married her high school sweetheart. Today, you might catch a glimpse into the heart of the mother of a 5 year old. Listen as she shares more songwriting tips and ways to grow your fanbase.
Managing Music Career and Family
- Developing a different sensibility and approach to making music
- Recording an album in a single weekend
- Finding a way to make it all work
- Getting creative with time management
Advice for Other Musicians * Get in front of people any way you can * Fame and money are the wrong reasons to be a musician * Develop determination, fearlessness, and steadfastness * Navigate the ebb and flow of your career momentum
Learn to Get Sync Placements Like Stacie Rose
Free Workshop With Michelle Lockey Learn how to make 5 Figures from Music LicensingRegister for the FREE Live Workshop Success! You are registered for the workshop. There was an error submitting your subscription. Please try again. First Name Email Address We use this field to detect spam bots. If you fill this in, you will be marked as a spammer. Sign Up Powered by ConvertKit
The Test of a Good Song
* Is it still a good song with just a piano or acoustic guitar?
* Is it a song you will want to continue to sing?
* Does it still feel good to sing it years later, when you have a different life perspective?
* There’s nothing wrong with writing a pop song
Growing Her Fanbase * Creating behind the scenes videos showing how a song comes together * Playing live shows * Fans have discovered her music in TV shows * Making her music available on every platform available * Starting her own record label
Connect With:
Stacie Rose Music
Resources: Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen to Women of Substance Podcast on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music bto y Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Watch Or Listen
Double Your Productivity & Profit In The Next 90 Days Grab your SMART Goals Workbook so you can: Double your productivity by knowing exactly what to work on when. * Double your profit by focusing on tasks that actually make you money.*
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Get my free SMART Goals Workbook, where you will learn how to hone in on the things you should be focusing on so you can make a steady income from music.
As music entrepreneurs, we may find it time consuming to plan for a brand new year. Are you stuck thinking about 2016? We are going to talk about how you can release 2016 and plan for 2017.
I want you to grab a sheet of paper and label the following columns: WINS/WHY/LESSONS and on the back, LOSSES/WHY/LESSONS. Doing this will help you forget last year, whether good or bad and help you start 2017 with a brand new mindset as music entrepreneurs.
WINS/WHY/LESSONS: * Celebrate every win no matter how big or small! * Why was this a win? * How can I do that more?
LOSSES/WHY/LESSONS: * Losses are great ways to learn and turn around our mindset. * How can we turn a loss into a win next time around? * What lessons do we learn about the way we do things? * How can we improve as a music entrepreneur?
When you’re done, light a match and burn that baby! Read your list over, take in all those emotions you felt throughout 2016 and really feel them. When you’re done, light a match and burn your list. Watching this paper be destroyed will help you move into 2017 with a clear mindset, ready to conquer your music business.
Think about this question: Imagine it’s one year from today and I asked you what 2017 was like for you as a music entrepreneur. What was your year like? What did you plan and execute to make it happen? Answer the questions below or send them to me at bree@femusician.com. I want to hear how you are going to incorporate a business mindset into your music business.
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Growing up in the music industry, Whitney Wolanin has navigated her way through holiday music, adult contemporary and top 40 hits. She is a shining example as to how staying true to yourself is the best way to nurture your music career. Since age 11, Whitney knew she wanted a music career. At just 13 years old, she was on the stage with the rock bands her father managed and did her first recording session with The Funk Brothers. Working with The Funk Brothers taught Whitney many lessons that have shaped her music career.
Building Your Brand as an Artist * You have to have a brand as an artist * Your brand is what makes you unique as an artist * Don’t think of your brand like a corporate brand * Make music that is in line with your artist brand
Leveraging Holiday Music to Grow Her Career * Recorded her first holiday song at 15 * Learned of the need for more contemporary holiday music * Asking “Why can’t it be me?” to fill the void in holiday music * Creating loyalty with radio stations
Lessons Learned from Working with The Funk Brothers * You have to be at the top of your game * You have to work on your craft so you can record in one ortwo takes and then move on * You have to be self reliant
Whitney’s New Single – Never Said No * Inspired by her own experience * Flipping the experience of feeling powerless * Why she plays the song and then tells the story * Letting people take their own meaning from it
Connect With: Whitneyw.com Watch the video for her latest single “Never Said No”
Resources: Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen to Women of Substance Podcast on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music bto y Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I’ve discovered that being a true BOSS in my business and creating a musician business plan is a key ingredient to my success. After doing this in both my musician business and my online business, I immediately doubled my productivity and profit in the first 3 months. But it wasn’t always obvious to me why being a boss and having a working musician business plan is so important.
Do Musician Entrepreneurs Really Need A Boss? I remember when I worked in the corporate world…
The word “boss” often had a negative connotation. Over the years I had some good bosses… and a few that, well, I still fantasize about cold cocking (seriously…there’s one guy that still appears in my nightly dreams and I finally get to tell him off and knock him silly!).
I recall thinking, “If only I could get out from under the thumb of a boss, things would be awesome!”
As I sat, struggling to focus, in my noisy, bustling open plan office (which often felt more like the waiting room in a doctors office than a work space), I wistfully pined for the day that I would walk away from that life and start my music career.
I just knew that when I was in control, when I could organize my own day and decide what I would do when and with who…my life would be bliss and I’d be wildly successful.
Well…as you can imagine…dreams are often way out of wack from reality
Fast forward a few years. I had exited corporate and started working on my music career. Even though I was doing it part-time (I had a 1 year old) I was raring to get new fans, write, record, book gigs, etc.
The problem…
I had no plan. Zero!
I had no one placing expectations on me, creating goals and guidelines for me to follow, no one to report my results to…
After a week of wasting all my musician business allotted time on social media with nothing to show for it…I started to remember how much I would get done in my corporate job.
I’d juggle meetings and paperwork and networking and projects and nitty gritty details and big picture budgeting…all that…and at the end of the week, I could list off dozens of things I’d actually completed and was extremely proud of.
How did I do it?
Because I had expectations and a plan given to me (if not specifically, it was implied) by my Boss. And I was accountable to him to deliver tangible results to those expectations.
I realized…I needed a boss. And that boss had to be me.
I needed to create a musician business plan and be accountable to someone to follow through…myself (and a few choice others)
Being A Boss And Creating Your Musician Business Plan This realization was so key for me. I knew I needed to learn to operate my musician career like a business, and in doing that…be my own boss.
That meant casting vision for the future, creating tangible goals for myself and mapping out the exact path I needed to take to achieve those goals.
So I became obsessed with the best system to do that.
And when I shifted my mindset from being a creative who follows her whim wherever inspiration may take her, to being a BOSS of a real business…that’s when the magic happened.
That’s when I doubled my productivity and income in just 3 months!
And then…the next year I tripled it!
But it all started with creating the system…the framework to guarantee I stay focused on what you NEED to focus on (and aren’t distracted by every exciting opportunity you see), the time management system that helped me get more done in less time and REALLY grow my musician business.
Building a Personalized System For Your Musician Business Plan I know…the whole idea a creating a musician business plan may sound scary, yucky and even ludicrous. And it may sound completely overwhelming…
which is why I’m gonna break it down in bite-sized pieces for you. I’m gonna make it realy easy to get your system rockin’ and rollin’ in only 5 days.
And each daily training will only take you about 30 minutes to learn and do…which means by the end of 5 days…you’ll have the framework for your system built and ready to roll.
Super cool right!
So if you wanna stop flailing around, trying to do everything and really never getting anything DONE (I’ve been there and it’s depressing!) then jump on in with me and we’ll get this figured out for you.
Join me for the Free Training Experience:
Get More Done In Less Time & Grow Your Musician Business
Sign up here to work through this training with us next week, December 5 – 9. The training includes daily emails with juicy info and actionable tasks along with Facebook Live training videos inside our private Facebook group (be sure to join the group once you get your welcome email).
In this epic 5 day training, you’ll create a personalized time management system that will double your music productivity and profit over the next 3 months!
So sign up at www.FEMusician.com/challenge and be ready to become the kick ass boss lady of your musician business.
But be sure to sign up. That’s the only way you’ll get the training emails and Facebook Live videos that will show you how to create your musician business plan and become the boss of your career.
I can’t wait to see you and interact with you on the live stream training (hope you can make it at 11 AM Eastern daily) but if not the videos will be available in the group to view later.
I can’t wait to unleash your “inner boss.”
Download the free SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Emily Rose Morrison aka Emii in the music scene is one of the most talented people I’ve met. Can you believe that because of her passion for music, she left her hometown in Ohio for New York to strike out on her own at the young age of 18. What bravery! And she’s a shining example of how to create a fanbase starting from literally nothing.
Now, she’s known for her pop and dance music including her hit “Magic” which captivated tons of music enthusiasts. She’s also done a lot of collaboration with influential people in the industry such as Snoop Dogg, Flo Rida, and Iyaz among others. But in this interview, you’ll see that Emii, despite her massive industry cred, is a real person just like you and me. She’s passionate about staying true to yourself, your unique talents and joys, and not letting anyone tell you who to be or how to portray yourself other than being authentic.
How to Create a Fanbase & a Career in the Music Industry * One answer to how to create a fanbase is to go viral. A viral phenomenon is like a trend * Focus on creating something sustainable and continuous * How to create a fanbase – it requires absolute determination, passion, and a lot of hard work * Tap into what is “You” as an artist. ALWAYS be unique and authentic.
Lessons Learned from Watching Other Performers * Proper mic technique * Presentation is everything * The importance of physical fitness in performing
Connecting with Your Audience Emii is a pop star for all walks of life, but especially her fellow science fiction geeks and Marvel comic super fans.
On top of that, she’s a mistress of martial arts!
But before you think you know her…if you listen to the interview, you’ll see that she’s one of the most down-to-earth pop stars I’ve ever met.
- How to create a fanebase – there’s no one-size fits all. Everybody connects on a different level.
- Getting resistance from industry professionals about her “nerd stuff” not appealing to her pop demographic
- Learning how to create a fanbase involves understanding that people want to know you
- Connecting on non-music things like martial arts
Age and the Music Industry This subject is something that really ruffles my feathers!
I know artists who have been told that their career was teetering on the edge of a cliff at age 26…
I’ve got students who were informed by some smug industry rep that it was time to throw in the towel at age 29…
Reeeeeally???
I didn’t even start a serious music career until I was 34.
Today’s podcast guest, Emii, busts this myth wide open. She’s in her 30s and killing it in the music scene right now.
And she’s got a few choice words to say to those who think age is a hindrance to success.
And a few really encouraging words to those of you who think age is holding you back (and yes, even those in your “golden years” need to listen to this…)
You won’t believe the story she tells about being encouraged to “fudge” her age…Be sure to listen through to the last half of the interview to catch her epic “rant” on age-ism and other “isms” that have threatened to put her in a box and strip her of her uniqueness and authenticity.
- Age doesn’t matter
- We all have something to offer no matter what our age. We have value because of our age and experience, not in spite of it.
- Refusing to shave a few years off her age
- Do music on your timeline
Final Thoughts I hope this interview will inspire you to cherish and flaunt your own unique take on music and life and the value it brings to the world through your art.
Now channel your “inner rebel” and fiercely guard your individuality and personal truth as an artist.
The world need YOU!
Connect With Emii: Visit Emii’s Webiste
Resources: Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen to Women of Substance Podcast on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music bto y Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Symentha Holmes is one of the most inspiring woman out there. She empowers the world by sharing her own journey from sickness to healthy rockstar with hemp and her healthier lifestyle. She’s the Jane of all trades—from being a model, recording and performing artist, an actor and professional bartender, but Symentha’s health took a turn for the worst. Suffice it to say, hemp came to the rescue. With this shift of lifestyle, she followed the lead of her big brother, took her health into her own hands and did a health make-over. She became a certified Hatha Yoga instructor, a Hypnotherapist, studied Taoism and Qi gong and became a health coach. Today, she works closely with her family and the PLANETHEMP® team to share her story, knowledge and healthy cooking prowess—using hemp food, and everything healthy.
Tips for Touring Artists to Be a Healthy Rockstar * Pack plenty of trail mix and water * Carry packets of greens * Take a blender * Join the Healthy Rockstar Program
What Happened When Symentha Started Eating Hemp Protein * Energy levels skyrocketed * Sugar cravings disappeared * Hormones balanced out
How Eating Healthier Impacted Symentha’s Music * When she became a healthy rockstar, her body changed and then her music changed * Started writing songs about going from darkness to light * Her songs became her awakening journey * Composing songs to help people get into their bodies and become a healthy rockstar
Connect With Symentha Healthyrockstar.ca
Symentha.com
Resources: Book – The Artist’s Way
The Landmark Forum
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
April Kelly is a very passionate woman, especially when it comes to her music. She is not only a singer, but also a prolific songwriter. Because she developed skills in production and utilizes home studio equipment, she is able to churn out incredible music for film and TV on her own schedule.
Forming Her Own Band & Building an Audience with Cover Tunes & Original Music * Employing covers to show off your voice * Using covers to create intrigue for your original music * Mixing covers with originals creates more flexibility for bookings * Funneling fans to her original music by using covers
Focusing on a Regional Audience * Focusing on a central location keeps her working consistently * Creating a schedule that allows her to be a mom and musician * Booking gigs close to home creates more flexibility and time to recorded for film & TV with her home studio equipment * The advantages of concentrating your marketing to one area
Why Home Studio Equipment Is The Key To Her Multiple Streams of Income * Live performances with her band * Singing demos recorded with home studio equipment * Recording for film & TV * Artist development coaching with local aspiring artists * Using home studio equipment to record other artists
Want to learn how to create top quality recordings from home or take your home studio recordings to the next level? We recommend you check out this course from the renowned audio guru at Azalea Studios.
Secrets to April’s Success * Keeping an open mind to other avenues of music & exposure * Staying authentic and maintaining control of her career * Investing in self-development as an artist * Surrounding herself with great people that are great musicians
Connect With April AprilKellymusic.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I have an enlightening and in-depth conversation with Ariel Hyatt, author & founder of Cyber PR, about lessons learned from her own crowdfunding experience and how they can be applied to music crowdfunding. She also introduces her new book on crowdfunding called “Crowdstart”. The book is available for pre-order now on her website and will be out in late October.
What Ariel Learned from her own Crowdfunding Experience * It was a horrific and stressful 30 days * Finding out how people show up in your life * Learning that there are people she didn’t realize were her champions * Your superfans will show up during your campaign
Using Video in Your Campaign * Campaigns that include video raise 115% more than campaigns without video * Video makes people feel like you’re more serious about the project * Keep your audience in mind * Create a clear Call to Action * Have a few friends pre-screen it and give you feedback
PR and Music Crowdfunding * Be prepared to be contacted by “music crowdfunding PR specialists” as soon as you sign up * Study and focus on building your email list * Your crowdfunding for musicians project is special to you, but might not be PR worthy * Don’t try to publicize your work if it’s not remarkable
Do This BEFORE You Hire a PR Agent * Work on getting fans FIRST * Get 100 people on your newsletter list * Get 20 people to your shows * Find out what is resonating with your audience
Connect With: ArielHyatt.com
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
As you’ll soon see, Cathy Heller is a wealth of information, inspiration and motivation for you to create a successful music career. She built her entire career from the ground up. She tried the traditional route and turned down 2 record deals because she believed in a different model. Now she licenses her songs to commercials, film and TV for 5 figure payouts for a single placement. She offers all that she’s learned in a course called “Six Figure Songwriting” where she helps and coaches her students to achieve the kind of 6 figure music success she’s created for herself.
Walking Away from Major Label Record Deals * Realizing that a major label deal didn’t work for her * How getting a record deal is going back to square one * Benefits of not having a record deal * How much is left after that record label advance?
Taking Ownership of Your Music Career * You have to be the one constantly driving your career * How are you defining your career, your brand, your path? * You MUST have a business plan if you want to build a 6 fogire music career. * Start with your end game and work backwards
Building a 6 Figure Music Income with Music Licensing * Find a problem you can solve for music supervisors * Listen for commonalities in the music you hear being licensed * Write songs around common themes that can be licensed for multiple uses * 6 figure music career inspiration from Ingrid Michaelson
Join the “Six Figure Songwriting” Course This course is currently closed, but she has offered to open it up just for YOU – the FEM listeners. Click here or on the image below to join. This is the ONLY way you can join the course right now). Cathy also gave you a gift of $50 off! Use Coupon Code FEM for full pay and FEM2 for Payment Plan to claim your $50 off.
Creating a Successful Businesses Around Music Licensing * How to build your street cred within the industry * Taking action and being resourceful sets you apart from others in the industry * Filling a need and creating a licensing course based on questions she was being asked * Using her experience, resources, and network to start Catch the Moon Music.
Connect With Cathy Hellor
Cathyheller.com SixFigureSongwriting.com
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with music licensing expert Michelle Lockey about how she got into licensing music for Film and TV, the steps she took to learn the trade and hone her songwriting craft to write specific music for Film and TV, and her musical journey that led her through conquering her self-confidence issues to becoming a teacher and course creator for musicians.
“How To Make A 5-Figure Income Licensing Music for Film And TV” Free Workshop With Michelle Lockey Learn how to make 5 Figures from Music Licensing
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Creating Her Licensing Music For Film And TV Course * Using her skills and training background to create a licensing music for film and TV course * Creating a course around questions she was already being asked * Starting with a live licensing music for film and TV workshop * Offering a self-paced and live course to meet student needs
The 90 Day Licensing Music For Film & TV Challenge
- An opportunity to apply what you’ve learned in the licensing music for film and TV course
- Ideal for students that need accountability
- Incorporating personal goal setting
- Getting over yourself and doing the work
The Importance of Community to a Career in Music * Students become a part of your community and support system * Community helped her overcome her own shyness and confidence issues * The value of peer feedback from the TAXI community * Overcoming steep learning curves with friends and attending conferences on licensing music for film & tv and other music industry events
Income Streams * Teaching lessons * Developing Workshops * Writing for film & TV * Voice Over work * Live performances
Connect with Michelle Lockey
www.MichelleLockey.com
www.LicensingSongs.com
Resources
Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Lauren Spring is a true entrepreneur who not only performs with her all-female band The Krickets and her husband’s band, The Bo Spring Band, but also runs a chain of women’s boutiques called The Fuss in Florida. On the show, she talks about running a wildly successful crowdfunding for musicians campaign for the Krickets newest release. She also details how she gave up music for good (so she thought) after a disappointing blow she suffered during her early career – when she was young and naive – and the forces in her life that eventually brought her back to music after a 10 year hiatus.
Crowdfunding for Musicians – A Successful Kickstarter Project * Launchandrelease.com is a fantastic resource to learn how to run a successful crowdfunding for musicians campaign * You need to do the uncomfortable prep work * Tying your crowdfunding for musicians project in with a charity * Why they probably could have raised even more money
Crowdfunding for Musicians – The Power of Facebook * How investing $100 in Facebook ads to promote a Krickets video paid off * The impact of reaching out to fans that commented on their video * The value of sharing live videos in a crowdfunding for musicians campaign * Letting your fans see how good you sound without any polish
From Giving Up on a Music Career to Re-claiming it Years Later * Learning not to take disappointment personally * How her daughter inspired her to start singing again * That one time she sang with her musical heroes, The Indigo Girls * Attending songwriters workshops and the Blast on The Bay Emerging Talent Showcase
Income Sources * Owns The Fuss clothing boutique with two locations in Florida * Playing in multiple bands * Leading music during contemporary church service
Recommended Resources Books: The Secret Effortless Mastery Podcast: Entrepreneurial Musician Podcast The Brassy Broadcast
Songwriting & Showcase: Robyn Taylor-Drake Blast On The Bay Emerging Talent Showcase
Connect With Lauren Spring & The Krickets The Krickets Webaite The Krickets on Facebook The Krickets on Instagram The Crickets on Twitter
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
SMART Music Goals Are Just Smart Business As I remind you often on the podcast (and the name of this site really says it all), you as musicians are also business owners and entrepreneurs. It is up to you to decide how you want your business to operate and to set music SMART goals that, when achieved, move you in that direction.
No matter where you are right now, it’s never too late to look at your music business and ask yourself, “Is my career really how I want it to be?” In fact, it’s your duty. You are the owner of your business, the captain of your own ship, and it is your responsibility to decide on the direction you are headed.
Creating music goals is like mapping out a journey. Your goals will determine which way you should steer your business. And from the music goals you create, you can deduce specific actions that will help you reach the desired destination.
And when you develop SMART goals, you’ll even know how to adjust when you lose focus and veer off course.
Grab Your Copy of the SMART Goals Checklist
Get Started Creating SMART Music Goals The very best way to start, is to put some time aside and thoroughly review your business as it currently stands. This evaluation is where all my students start in my signature course for musicians, The Indie Music Profit Plan (I provide detailed exercises for them), because it is SO foundational to all you will do next.
- Do you have a mission statement?
- Have you declared your core values?
- Do you already have a vision for the future?
Here are some other questions to ask about your musician business:
- What do you LOVE about it?
- What do you feel is going well?
- What has been frustrating?
- What have you been wanting to do but somehow never found the time to get done?
- What projects have you started and never finished?
Then, once that is complete, it’s time to design your future – at least your next 90 days. I suggest you use a tool called SMART goals. This is a common practice in business, but I don’t see it often applied to a musician’s business. But why not? After all, you are running a business. Why not create SMART music goals?
How To Create SMART Music Goals Step 1: Jot down as many music goals as you can think of for your musician business.
Step 2: Reduce these to 5 music goals.
Step 3: Turn your vague ‘wants’ into crystal clear SMART music goals. Listen to the Podcast to find out how to make sure your music goals are SMART goals. Then use the Free SMART Goals Workbook to turn your vague music goals into SMART goals that will serve you well, moving you closer to your ultimate objectives for your musician business.
What To Keep In Mind When Creating SMART Music Goals 1. The smart goal setting process is not a rigid 5 step process. Rather, it is a checklist to ensure that the sentence you have written summarizing your goal meets ALL of the five criteria mentioned on the podcast.
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You can run through the five steps in any order.
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The most important part of the process is to define your measures. In other words you need to know how you will know that your goal has been achieved.
Grab Your Copy of the SMART Goals Checklist
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with talented soulful Country artist Morgan Myles about her budding career, her decision to move to Nashville and how she cultivated her songwriting and performing as well as important musical relationships along the way. She also talked about how to tour with a band: the joys, the pitfalls, and the strength it takes to lead.
Living in Nashville * So much more than just country music in Nashville * A place to hone your craft and learn from the best of the best * A great city for networking * Central location makes it a great home base for touring
How To Tour With A Band
- How to tour with a band by setting the dynamic and energy of the band
- The lead singer is the team captain
- Learning how NOT to treat your band from lessons she experienced on the road singing and playing for other artists.
- How to tour with a band by staying focused on the positive things happening around you
Using Cover Songs to Attract New Fans * Choosing songs that align with her soulful sound * Tool for fans of song’s original artist to discover her music * Putting your own spin on a cover * Covering songs that aren’t necessarily big singles
Touring Strategy * Why she held off on touring until she had an EP that expressed who she was as an artist * Honing your live performance craft in town v. on the road * Live performance is her biggest selling point * Don’t spend the money to tour if you’re not ready or don’t have something to promote
Book Recommendation The Magic
Connect With Morgan Myles Morganmyleslive.com
@morganmyleslive on all social media
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Lisa J Aston, founder and principle of House Concerts Australia, about booking house concerts through her network, the benefits of house concerts, and why she is such a big supporter of house concerts. She also discusses her publishing experience and working with some of the biggest bands from Australia like INXS and major touring artists from the US. We also have a poignant discussion about age and relevance in the music industry. Benefits of Booking House Concerts for Independent Artists * No agency or booking fees * Artist keeps 100% of their money * Listening room and story-telling setting * Great opportunity to connect directly with your fans * Starting House Concerts Australia * No network existed for booking house concerts in Australia * Reaching out for mentorship from successful UK counterparts * Learning how booking house concerts worked in the UK * Grew network by reaching out to Google & Yahoo groups, music festival contacts, Facebook, and word of mouth
Learning the Music Business
- Starting the INXS fan club in 1984
- Learning the value of music publishing early on
- Understanding the mechanics of the business is critical to success
- Writing her book Pop Stars & Idols
Music Publishing and Placements * Publishing is a great outlet if you write for multiple genres * Securing a publishing deal based on one song * Raising your profile when your songs are used for fundraising * Why publishing is a diamond in the coal mine
Suggested Reading The Artist’s Way by Julia Cameron Pop Stars & Idols by Lisa Aston
Connect With Lisa J Aston Lisa’s Website Email Lisa
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Jennie DeVoe about why she turned down a record deal contract near the beginning of her career, deciding to remain fiercely independent. We discuss what makes an artist unique and how to always put forth your very best. She touches on the importance of growing a fan base and what an honor it is to have fans who continue to support you. Finally she explains how tenacity and guts helped her land a steady stream of music licensing deals. Jennie is fun, angaging and full of amazing stories that will help you in your music career journey.
How to Differentiate Yourself from Other Artists * Do something that is really you * Don’t follow current radio trends * Put forth your best effort at EVERY show * Find your own voice * Write songs to support the sweet spot in your voice
Growing and Keeping a Loyal Fanbase Without A Record Deal Contract * You are not entitled to fan loyalty * You must earn fan loyalty. This is especially important as an Indie with no record deal contract. * Determine how you are special as an artist to grow your fanbase * Give your best at every performance. You never know when it might be your last.
Making the Choice to Turn Down a Record Deal Contract & Stay an Independent Artist * Throwing conventional music industry wisdom out the window * Making the conscious choice to stay independent after understanding how the major record label business works and what a record deal contract really means for your career. * How Patty Griffin was shelved in her record deal contract and how that influenced her choice to remain independent * Understanding the privilege of radio play.
Music Licensing * Getting songs licensed for Dawson’s Creek and Party of Five TV shows * Do your research. * Don’t be afraid to make the call! * Licensing your music for commercials
Connect With Jennie Jennie’s Website
On Facebook
On Twitter
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Nancy Ruth about her desire from a very young age to learn how to make it as a musician. She emphasizes how important a good music education is. She explains what drew her to move to Spain and how her love of travel and other cultures fits into her music and her career. We also discuss what you can do to appeal to corporate and International gigging opportunities.
How To Make It As A Musician by Getting A Strong Music Education * Confidence Builder * Longevity in your career * Versatility in your career * Ability to manage your own business
How To Make It As A Musician in Other Cultures Around the World * Let go of your ego * Forget about what you think you know and don’t know * Feel like a privileged guest in their circle * Tap into your enthusiasm * Genuine smiles and open hearts are welcome everywhere
How To Make It As A Musician by Booking Corporate & Travel Industry Gigs * Build a large musical repertoire of standards * Be punctual and courteousBe organized * Have a press kit and professional presentation * How to make it as a musician by creating Programs v. Just Being a Musician * It’s easier to sell well designed musical programs for corporate events * Programs make your songs relateable by giving them context * There is a perceived added value to having a program * It’s easier for your client to market a program than a musician
Resources Effortless Mastery by Kenny Warner
Connect With Nancy Ruth Nancyruth.com
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Pinterest For Musicians: Why Have A Presence On Pinterest What are the benefits of using Pinterest for musicians? Pinterest is actually a search engine, although it is well know as a social media site. It is more for images as opposed to videos. In fact, it is the third most popular search engine, after Google and Youtube. It has a definite appeal to and is most popular with women over 25, but my daughter, who is 13, loves Pinterest. Since most of us have a big female audience, it only makes sense that it would be a great place to showcase your talents. Because users of Pinterest are generally very engaged, they spend long periods of time searching out items of interest and will take the initiative to find what they are looking for.
One of the great things about this site is that you don’t necessarily have to constantly create new content. You are there to find other people’s content that you think is cool and Pin it in one place, on a Pin Board, as your favorites. This allows people to see many related things at one time that they may be particularly attracted to. It allows you to leverage the popularity of other people’s stuff to help boost your stuff. If you offer really interesting videos or announcements of free stuff, and then put your news among the others, people will be drawn to it.
Pinterest for Musicians: Setting Up Your Account So how do you set up a Pinterest account? First of all, you want it to be a business account. Business.pinterest.com. It doesn’t cost you to have a business account, but a business account will give you access to valuable analytics so you can tell which of your Pins are the most popular and which subjects resonate with people so you can display more of the same types of Pins.
*Pinterest For Musicians: 15 Pinterest Board Theme Ideas* Download the FREE Pinterest Board Theme Ideas Cheat Sheet
Pinterest For Musicians Strategy: Getting Them From Pinterest To Your Music Website Pinterest is not a music-centric media site but it can really help you to drive people to your own website by offering attractive, common interests. This is the most important thing to remember: you are using this site to drive people to your website to be introduced to your music. It doesn’t really help you to have a lot of people visiting your Pin Boards but never connecting with you on your website; so work towards that goal.
At the top of your Pinterest page in your bio. There you can place a link to your website. You need to grab their attention and let them know what they will get out of your website. Can they expect free download of your music? Will you be coming to their town soon and doing a free concert? You already know that they have similar interest to yours so offer things that they would be interested in.
If you love creative endeavors and have a passion for this type of media community, and you enjoy learning what’s new in lots of categories, this is definitely the place for you to leverage something you already enjoy to make more fans for your music.
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to Audrey Callahan, musician and entrepreneur, about releasing Message Music and how it connected with her fans. She talks about how she followed her passion in music and how she started seeing loyal fans and income follow. Audrey emphasizes giving life to music and songs by sharing meaningful messages. She is also the creator of the Ultimate Entertainer Workshop.
Strategy for Releasing Individual Songs v. EP * Crafting a message around each song * Creating a launch plan for each song * Creating a hashtag for each single * Allowing each song to be special rather than getting lost on an EP
Building a Loyal Fanbase * Growing a fanbase with each song launch campaign * Starting a dialogue with fans for each song campaign * Differentiating herself as an artist by sharing things other than music * Using fan pictures to create her song album cover
Treating Music as a Business * Using her personal mission statement as a gauge to judge future project involvement * The importance of staying aligned with your mission * Meeting deadlines * Incorporating “day job” skills into marketing her music
Creating The Ultimate Entertainer Workshop * Filling a void in the marketplace * Testing Proof of Concept before creating the workshop * The importance of incorporating storytelling into your performance * Learning to run a workshop while not physically being there
Connect With Audrey Callahan Audreymusic.com
Get Audrey’s New Single: Write Your Own Story
The Ultimate Entertainer Workshop: Dancingsinger.com
Clothing Line: Spiritwarriorshop.com
Book Recommendations: The Four Agreements
Seven Habits of Highly Effective People
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes Listen on Soundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Lisa Brigantino about how to become a full time musician, the perseverance it takes, and how she diversified what she’s doing so she can do music day in and day out. She’s a solo singer/songwriter, runs a music production and rights-clearing company, and does musical comedy shows with her sister too!
Lisa’s Experience in Lez Zeppelin * Using Lez Zeppelin as a segue out of her day job into becoming a full time musician. * Touring the world in an all female Led Zeppelin tribute band * Headlining Bonnaroo Festival in 2008 * Recording in legendary Electric Lady Studio with Eddie Kramer
Lessons Learned in the Music Business as A Full Time Musician * Find organizations that provide networking and educational opportunities * Educate and protect yourself if you’re going to be in the music business * Joining Women in Music in NY helped her get her foot in the door * Learning music licensing and clearance business while working as an admin for music rights clearance company
Hidden Pond Productions * Pulling from her diverse experience as a full time musician, knowledge of music licensing and clearing to start her own company * Offering original scoring and production services to clients * Partnering with advertising and corporate clients * Creating a win-win situation for all parties involved
Lisa’s Advice to Musicians * Be curious and willing to say “yes” when opportunities are presented * The doors that open for you may not be the ones you expect * Success comes from perseverance and persistence * Register with a performing rights organization and be easy to find
Recommendations This Business of Music (10th Edition)
On Music Licensing by Al and Bob Kohn
Big Magic – Elizabeth Gilbert
Connect with Lisa Brigantino Hidden Pond Productions Website
Lisa Brigantino Website
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Why I Built a Fan Base Over the past 2 lessons, we’ve worked through some pretty heavy stuff in relation to building a fan base.
I told you about my epic failure with selling my first album.
I explained that it was only when I started analyzing the strategies of successful Indie artists that I was able to launch myself out of total obscurity and start building a fan base that would allow me to sell my album, both offline and online.
Once I did, I was able to sell out of my first 1,000 CDs, order more, make more albums, sell out of those, order more, and so on.
Even though I’m not actively touring and selling my music right now, to this day I still receive continuous payments for online sales.
The Crippling Mistakes to Avoid When Building A Fan Base In lesson #2 I told you about the 5 crippling mistakes and gave you strategies to avoid them. Let’s review those really quickly:
- Mistake 1: Not clearly articulating your “why”.
- Mistake 2: Asking people what they think about your dream of a music career.
- Mistake 3: Using the right strategies, but in the wrong order.
- Mistake 4: Trying to do everything by yourself.
- Mistake 5: Not setting an easily trackable #1 goal.
If you missed that lesson on Episode #49 you definitely want to go back and listen to that so you won’t get caught up in those snares that can have a domino effect on your motivation, your focus, your confidence and your ability to move forward toward achieving your dream of a self-sustaining music career.
Can I Really Build A Fan Base? After hearing from many of you over the past 2 lessons, I’ve found that most people believe they have to get lucky or get the attention of Industry “decision makers” in order to create a successful music career that brings in a steady income.
- We create all these justifications: Maybe I just don’t have what it takes.
- Maybe I’m too young.
- Maybe I’m too old.
- Maybe I don’t have the right look, the right sound, the right pedigree.
- Maybe Bree is just smarter than me…
All wrong. Those are all limiting beliefs.
Instead, I’ve discovered that building a platform to attract and engage an email list of fans who love your music and are eager to support your projects is the key to reaching your #1 goal.
Keep in mind – if I can do this, anyone can do this!
When I started I was just a middle-aged woman from California with small children and a part-time job. Although I had a business degree, it was in accounting. I had no marketing background; I had no online experience; I had no manager, no booking agent, no record label and no connections.
And I made a LOT of mistakes along the way. I started with all the misconceptions you may have: I assumed I needed a record deal, I thought I needed a manager, I was sure I needed a booking agent, and I certainly needed to be part of a band that was already established, and I couldn’t succeed without press……
I was crippled by those myths for 10 years. And I paid the price. By the time I started down the right path, I had small kids which made it hard to tour. Why couldn’t I have figured this out in my 20s?
The great news was, it didn’t matter that I was middle-aged and had small kids. I made it part of my story, my identify, and I attracted fans who loved me for that.
The thing is, there is a perfect audience for YOU out there too. It doesn’t matter if you’re 16 and still in high school, a middle-aged mom with a baby on one arm and spit-up on your blouse, or over 50 and just getting back into music after putting it on hold to raise a family or develop a different career (remember 50 is the new 30 and 60 is the new 40). In fact, some of my very BEST students are over 50 and extremely passionate about building their music career.
Let Your Fan Base Be Your Guide Now that you have your #1 goal laid out and you know why you’re doing it, and you know what to avoid doing, I want to introduce the new framework.
In today’s lesson, I’m going to give you the framework, the step-by-step blueprint, to move you from point A, (I’m overwhelmed, I function in relative obscurity, I have a high level of frustration, my sales are few and I have little money) wherever you are today, to Point B – a confident artist with a well-established platform, a growing email list, a fanbase who are engaging with you to become super fans, attending your shows, buying your music and supporting your projects.
Going back to our first lesson, all those boxes full of CDs stored in your garage.You created that CD, and then you tried to find an audience to buy it. Instead, what you need to do is build your fanbase first, find out what they want from you, and then create that.
After I built my fan base, I found that one thing my fans loved was when I sang Broadway and Classical tunes. So I created a CD of many of the songs they requested plus my favorites. That thing sold like hot cakes. Even if I wasn’t doing a specifically themed program, my audience just loved buying it.
Now this isn’t to say that if all your fan base wants is cover tunes you have to give up on your original music. It just means giving them what they want and they will be more excited to support your original projects.
7 Step Process To Building And Monetizing A Fan Base First you have to build a fan base to find out what they want.
So the steps in the framework go like this:
- Determine where you’re going in your career in detail. You don’t want to skip over this step. It’s vital, just like the blueprints for a house that tell you to build the foundation first, you need to build your career on a solid foundation before you jump to the next step. In this step you’ll also get a firm hold of your schedule, your priorities and your time-management so you know that everything you’re doing in your music career has purpose and forward motion.
- Setup your platform. Decide on your “branding” or the way you’re going to portray yourself as an artist. Create your website, your social media presence and your email “plan of attack.”
- Setup your “ethical bribe” or value exchange to attract new fans. This should be in the form of a free download. It’s important to set it up right so you get real fans and not just freebie-seekers.
- Build your email list. This includes getting your first 100 email subscribers. There are several strategies for getting new fans for free online, tactics for getting tons of new signups at shows, and many other great ways to get new fans onto your email list.
- Engage with your fans. This includes specially crafted welcome emails, automatic emails designed to sell your music, what to write about and when to send them, and more. On the social media side, you need to know what to post and how often to post specific kinds of content. You also want to use tools that help you find great stuff to post that your fans will love and that make your life easier so you don’t have to spend all your time online.
- Make some money. Here’s where you start to drill down on optimization strategies for getting quality bookings, selling out your inventory at the merch table, and creating subscription plans that will bring in steady income.
- Finally, you want to explore the world of crowdfunding. This will allow you to finance future projects instead of using your savings to create an album you’re not sure if anyone will buy.
Getting Your First 100 True Fans I want to give you a head start on this. I realize that you may not have a finished website, or you haven’t signed onto social media yet, or, you don’t have any way to collect email subscribers. That’s OK. You’ll get there.
But here’s something you can do right now.
Reach out to 10 of your friends.
- Tell them that you’re creating an easy way for fans of your music to find out what’s going on with you, when and where you’re playing a show, when you’re releasing new music, when you come out with a new video.
- And, tell them that you’ll also be giving away some cool prizes to your fans.
- Then ask them if it would be OK to include them on the list and could they provide their best email address.
- Reassure them this is only for purposes of fan updates and that you won’t share their information with anyone.
Collect those emails in a document or even on a piece of paper (at least for now, until you’ve setup an email service provider like MailChimp, BandZoogle or ConvertKit.
Go through your email contacts, Facebook messages, Twitter, your texts, anywhere you interface with friends on a regular basis. Send the request to 10 at a time until you’ve reached 100.
And if you finish the exercise and get to your first 100 true fans…Congratulations! You now have a bigger email list than over 50% of Indie Artists!
From 100 True Fans to a Self-Sustaining Music Career 100 fans is a huge milestone.
Once you do that, you’re going to be excited, and you’re going to have a lot more questions: How do I set up my email service provider so my emails get delivered and are in compliance with the spam laws?
- What do I do with them once I have them on my list?
- How do I get them to invite their friends?
- How do I attract people I don’t know and get them on my list?
- How to I lead my new fans down a path, in the most effective and non-sales-y way possible, to buy my music?
- What other ways are there for me to increase my revenue through my fans?
- How can I get them to get excited about supporting my new projects?
And that’s why I created the Indie Music Profit Plan.
If you’re ready for answers to these questions, if you’re ready to be taken by the hand and shown the exact process, I can help.
I’m just about to release a new, 12 week course that will walk you through the proven, step-by-step system for building a powerful and profitable fan base.
It’s called The Indie Music Profit Plan. We open up enrollment to the course twice a year, just like a college class.
The next enrollment is coming up in a few days. And if you’d like to get on the VIP list to be the first to have a chance to enroll and receive special VIP bonuses,
I want you to go to www.IndieMusicProfitPlan.com right now to sign up as a VIP. On Friday May 13, we’ll send you special links to enroll before anyone else so you can grab the VIP only bonuses.
If you’re reading this after the official launch on Monday May 16, simply go to www.IndieMusicProfitPlan.com to enroll and get the action-takers bonuses before they expire. I promise, these are going to be amazing!
For now, keep working on getting your first 100 true fans. I know the achievement will not only encourage you and build momentum, but it will put you on the path to building an engaged, raving fan base that will help you create a self-sustaining music career.
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
How To Become A Successful Artist By Defining Your #1 Goal This may seem like a silly question…
Would you ever build a house without a set of blueprints?
Hopefully not!
Listen to the last lesson in this series: How to Build A Fan Base Starting With 100 True Fans Yet the #1 mistake you are making is not clearly articulating WHAT you want to achieve and WHY you want to achieve it BEFORE you start.
Once you decide what you want to achieve, you can discover how to become a successful artist by working backwards to come up with a plan to get there – how to become a successful artist.
You know, reverse engineering.
I told you my “why” in our last lesson: How To Sell Songs & Albums Without A Record Label – Listen to that first so you have the proper context.
Do you think clarifying my why increased or decreased the likelihood of reaching my goal?
Huge increase, right!
Once I knew WHAT I was working towards, I was able to plot out the shortest path to get there.
If you feel like I did, don’t worry. We’re going to work together to create a plan to fix that.
How to Become a Successful Artist And Reach Your Goals Now you’re super clear on what you want…
The big question now is how can you get there? How can you achieve the goal that you’ve set?
One of the best pieces of advice I’ve ever received on reaching massive life-changing goals is “Don’t beat yourself up if you make a mistake. Just don’t make a crippling mistake.”
The reason you haven’t achieved your #1 goal yet is because it’s super hard to do. If it were easy you’d have done it already, and everyone would be doing it.
It’s going to take time. Sweat. Tears. And a lot of mistakes. Mistakes are great. They tell you what not to do next time.
But there are some big mistakes that can cripple the whole process, tearing down your progress. You know, the domino effect
Mistake #1 Not Clearly Articulating Your “Why” The first as I mentioned in the last lesson is not clearly articulating your “why”.
Now I’m going to tell you about 4 more crippling mistakes that I’ve made along the way and how to avoid them. Thankfully, I recognized these mistakes in time and eradicated them before all the dominos fell and I completely gave up on my music career.
So if you are familiar with these mistakes, or living them right now, never fear! There’s still time to do away with them and put them to bed forever.
Mistake #2: Asking people what they THINK about your desire for a music career. This is how it typically goes…
You’re feeling alone and isolated in your pursuit of a music career.
You share your desires and dreams with family members or your BFF.
You ask them “Well, what do you THINK?”
They respond half-heartedly (or worse, they say it’s ridiculous or call it a pipe dream) and you become dejected.
Then you lose motivation, your dream dies and it takes you months (or years) to recover. I can’t tell you how many of my students have been discouraged by friends and family, so they sweep their dreams under the rug, only to wake up at 50 and wonder why they feel empty. It’s because they’ve tried to ignore an important part of themselves – their passion, talents, their important contribution to the world.
STOP ASKING PEOPLE WHAT THEY THINK!!
What they THINK doesn’t matter.
The only questions that matter are…
“Is there an audience for your music?” Are there people out there who want to buy your music and support your projects?
Instead of asking your friends what they think, do this…
Ask them to give to your next crowdfunding campaign and get some cool rewards.
Ask them to share your music with their friends, come to a concert or buy your CD.
Every friend who gives you a “vote of confidence” with their wallet will boost your motivation, increase your resolve and get you one step closer to living your dream.
Mistake #3: Using the right strategies but in the wrong order. One of the hardest parts of the process when you’re starting out is knowing what to do and when to do it.
It’s typical to read a blog post, listen to a podcast or watch a free class and then get really excited about the strategies you hear and jump in and try to do them.
It’s great to have that initiative, but it can cripple you.
If you want to grow your audience, there’s a specific order in which you need to do things. If you try to use advanced strategies when you’re a beginner, they won’t work. You’ll become dejected and you’ll quit because you’ll get bogged down in the details of that specific thing.
Let me give you an example.
Facebook ads.
Facebook ads work great. They’re a great way to grow your audience and to grow your email list. But if you use Facebook ads when you’re just getting started, your chances of success are very low. And your chances of losing a lot of money are very high. Setting up Facebook ads, managing ads and scaling ads is hard and it’s time consuming.
It isn’t a strategy you should use in the beginning.
In fact, I’ve had students ask me to teach it to them and I tell them they’re not ready.
That’s why in this series, I’m going to share with you a framework that shows you the order in which you should do things.
- You don’t need to do Facebook ads when you first start.
- You don’t need to be advertising when you don’t yet have a website.
- You shouldn’t try to get email subscribers until you have something to offer them – a freebie – to draw them in.
If you use the right strategies in the right order, the speed at which your audience grows increases greatly.
Mistake #4: Trying to do everything by yourself I know from experience.
Reading blog posts…
Listening to podcasts…
Reverse-engineering what other people are doing…
That is very time-consuming. And it will only take you so far.
You need more.
You need accountability and direction from someone who has been where you are trying to go.
When I finally got serious about my music career, I had a group of ladies that I talked with almost daily who gave me encouragement, helped me when I got stuck, and kept me on task. Many of them were further along in their careers than I was so they were able to give me very timely advice.
Who is helping you? Who is holding you accountable?
If your answer is “no one”, then stop and go get someone right now.
Before I found that group of ladies, I spent 10 years trying to figure it out on my own. Think of how much time and frustration I could have saved myself!
And I see the same thing with my students. I watch them encourage each other, push each other and teach each other everyday.
So go get involved in a mastermind group. If you’re looking for one, I’ve got some info on that in the next class.
And what about hiring a coach? I played really small for several years…until I hired my first coach. And boy was it a leap of faith for me. I wondered if it made sense to spend money on a coach when I wasn’t making much money at that point.
Boy, did I discover it was WELL worth it. Once I hired my first coach, I doubled my income in the first month. And every time I’ve scaled up my coaching experience, I’ve scaled up my income.
So I encourage you to hire a coach. Get a mentor. It’s VITAL to you reaching your goal.
Mistake #5: Not setting an easily tracked #1 goal Most of us aren’t very good at setting goals. We set vague and unmeasurable goals like…
“I wanna make enough money so I can quit my job” or “I want to finance my new album.”
The problem with goals like that is you never know if you achieve them because they are so broad and impossible to track. And you wind up with this pit in your stomach that makes you work more and more and more to get more. You never know if you ever actually achieve the thing you set out to achieve in the first place.
Let’s cure your crappy goal-setting problem right now.
I want you to click below and get the free SMART Goals Workbook I’ve created for you. This will help you determine your 5 goals for the next 90 days and decide if your goals are “SMART” or just vague desires.
I want that #1 goal you came up with on the checklist to be the homing beacon for everything that you do. Every time you see it, every time you sit down, every time you get up, every time you go to the bathroom, every time you open up Twitter or Facebook, that goal is going to be staring you in the face.
You’re going to have to answer this question: “Is what I’m about to do the quickest way to get to that goal? Is it the most efficient and effective way to get to that goal?”
If not, then stop doing it. If so, then you need to do more it.
How To Become A Successful Artist by Avoiding These 5 Crippling Mistakes (Recap) Let’s review the 5 crippling mistakes you have to avoid if you’re going to grow your music business .
- Mistake 1: Not clearly articulating your “why”.
- Mistake 2: Asking people what they think about your dream of a music career.
- Mistake 3: Using the right strategies, but in the wrong order.
- Mistake 4: Trying to do everything by yourself.
- Mistake 5: Not setting an easily trackable #1 goal.
Avoid these crippling mistakes and do this instead.
Most people believe they have to get lucky or get the attention of Industry “decision makers” in order to create a successful music career that brings in a steady income.
Instead, I’ve discovered that building a platform to attract and engage an email list of fans who love your music and are eager to support your projects is far more important.
- A solid fan base gives you the ability to get booking referrals instead of you constantly having to do cold calls.
- A fan base allows you to launch a crowdfunding campaign to a group of people who will support your next project.
- Having an email list of fans gives you the ability to generate income by simply sending an email.
- Coming Up In Lesson #3
In our final class I’m going to give you the steps, from building your platform, to attracting new fans, to engaging your fans to finally monetizing those fans.
It’s called the Indie Music Profit Plan and I’ll explain it all in a few days.
Your action item for today:
Download the Smart Goal Checklist for this lesson. Determine your #1 goal and be sure to consider everything you do for the next few days through the lens of your #1 goal.
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
One time I recorded an album…and no one bought it.
OK, I supposed if you count my mom, my dad, my cousins, and a few of my subordinates at work who felt obliged to buy it…then I guess 10 people bought it.
I couldn’t figure out what all the successful Indie artists I saw around me selling multiple albums, over-funding their crowdfunding campaigns and selling out big venues were doing that I wasn’t.
I knew I had talent. I knew I had a great product. But what was missing?
Listen to the next lesson in this series: How To Become a Successful Artist by Avoiding These 5 Crippling Mistakes How To Sell Songs & Albums By Learning By Example I started to study the successful Indie artists I looked up to to see what they had that I didn’t and I started to see an obvious pattern. I finally discovered the missing piece of the puzzle that no one had taught me in business school, none of my band members were focusing on, and none of my musician friends were talking about…yet it was the most vital step to making sure the next project I did – CD I put out, crowdfunding campaign I launched, venue I needed to fill – would be a success. So what was it?
They had built a large fan base of loyal fans who were eager to buy from them, attend their shows and support all of their projects that they could access immediately, at the push of a few buttons through their email list.
I became obsessed with cracking the code on how to build my email list.
Over the next 3 lessons I’m going to teach you what I learned. I’m going to give you a process and a framework that you can use to turn the cycle of failure and obscurity around.
Before you have the urge to record a new CD because you think a new album will be the breakthrough you are looking for…Instead of booking the recording studio and starting to pick out your cover art, I want you to STOP and go through this framework first.
How To Sell Songs & Albums By Building An Email List I want you to picture your email list as a group of people who are eager to buy from you.
You know how when Taylor Swift announces a new concert tour – tickets sell out within the first few hours. Why does that happen and you can’t sell more than 10 CDs? It’s because Taylor Swift has build a fanbase that is eager to support her with whatever project she does.
That’s what an email list can do for you.
Before we jump into how to build your email list, I want to give you a few examples of what you’ll be able to do once you have an email list
Katy Laurel has launched multiple kickstarter campaigns to fund her albums, all backed by the fans on her email list.
Marina V has created her 2 songs a month subscription club that brings in $1200 per month steady income and funded a European tour all by appealing to her email list.
Martha’s Trouble were able to book several house concert tours just using the contacts on their email list.
I want you to take those 3 stories I just gave you and put them in the back of your mind and use them as motivation, as inspiration, as an example of what’s possible when you adopt this new way of thinking about your music career.
The Cycle of Guaranteed Failure Tell me if this process sounds familiar? First, you write a bunch of really great songs. Then you decide – these songs are SO amazing, the world needs to hear these songs, so you search for the best producer in Nashville because you know these songs deserve the best. You book the producer’s time, the studio, a hotel and a flight. You then realize you’re going to need $15K! You scrape the bottom of your savings account, or you take out a loan…because you’re so far down this path of excitement about your new CD – no amount of good sense and reason will deter you. You lay down the cash, make the album and eagerly await the boxes to arrive. You’re convinced this album is a SMASH. You know you’ve invested your hard earned money and your heart and soul into this album…it has to be a hit. When the boxes arrive you tell all your friends about it, you plaster Facebook with pictures of the album art, you send some off to Amazon and CDBaby – you’re ready for the sales to start rolling in and your songs to jump onto the charts.
Instead…crickets. You sell a few copies – one to your mom, and one to your next door neighbor who saw the UPS truck arrive and was so curious what all the boxes were that she ran over and then felt like she should buy one.
Now you’ve got a stack of boxes in your garage that makes it hard to get to your sports equipment…does that sound familiar at all? That’s called the cycle of guaranteed failure. There are 4 steps:
- You write a bunch of amazing songs
- You spend lots of money getting them recorded
- The boxes of CDs arrive on your doorstep and you tell the world
- Then you realize…there was no one eagerly awaiting the arrival of the boxes, there is no tribe of people who are just as excited as you are that this new album is being released…and the boxes sit collecting dust
Does this sound familiar – raise your hand? I’m raising my hand, I’ve been through it.
Now I want you to promise me…I will never, ever, EVER do this again.
The Secret of How To Sell Songs & Albums There’s a completely different framework you need to follow. And in the next two lessons we’re going to go over it in detail. But before we do that, you need to completely change the way you think about and act in your music career. So you know all the stories you’ve seen of overnight success, or people getting their CD to an influential radio producer, getting it played and having an instant hit, or of someone handing their CD to some Music Industry big wig and getting signed the next day to a record deal with a six figure advance…completely ignore all of that.
The first thing you need to do is answer this question…why. Why do you want to build a fanbase…a group of people that love your music and want to support all your projects – your next CD, your live events, your digital fanclub – whatever it may be. Why do you want that. What would it do for you? How would your life be different? Because without a clearly articulated “why” – you will not have the persistence, the resolve and the dedication to actually get there. There’s nothing worse than getting halfway to your goal, and then quitting because you lost connection with the reason you wanted to do this in the first place. So the very first thing I want you to do is write down “why” you want to build your fan base – this living, breathing asset that will be the thing that gets you to that goal.
Here’s the example of my why when I finally wrapped my head around the importance of building a fanbase.
“I want to build a solid fanbase so I can quit my creativity-killing corporate job and use my God-given talents to create my art and use it to inspire, enlighten and enrich the lives of others. I want to be able to tour and book shows without having to make tons of cold calls. I want to be confident that I can fund my next CD project at the quality of production my songs deserve. I want a music career with some level of job security.”
Get this down on paper. Then I want you to find one musician friend to go through this mini class with you, share this journey and hold you accountable to doing the things I outline in these podcasts. So action item #1 is define your goal, #2 iinvite one person to share the journey with you. Get to work and we’ll see you in the next class.
Preview of the next lesson: We’re going to cover the process and specifically 5 mistakes you need to avoid when going through this process.
Listen to Lesson 2: How To Become A Successful Artist by Avoiding These 5 Crippling Mistakes RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to successful writer, Lisa Butler, about songwriting ideas, training and networking tactics that she has learned in the span of her experience as a songwriter, poet and founder of the Australian Songwriters Conference. Her interview will educate and inspire songwriters of any genre, whether they are artists or non-performing songwriters.
Songwriting Ideas from the Australian Songwriters Conference * Networking with industry professionals * Learning tools of great songwriting * Learning how to work within the business * Opportunity to pitch songs directly to publishers
Why Lisa Started the Australian Songwriters Conference * Inspired by her trip to the Texas Songwriters Cruise * Nothing like this event existed for songwriters in Australia * Saw opportunity to build on elements she liked from other conferences * Creating a conference for non-performing songwriters
Lisa’s Three Pronged Approach to Coaching Clients * Skillset – Where are they with their craft? * Where are they with the business side of their music career? * Personal Aspect – Working through the roadblocks
Other Requirements of Building a Music Career * Promoting online * Getting involved with your fanbase * Building relationships with venues * Cultivating relationships with publishers, promoters, and other industry professionals
Books Recommended by Lisa 6 Steps for Songwriting – Jason Bloom
Music Business – Shane Simpson
Radical Forgiveness – Colin Tipping
Ask and It Is Given – Abraham Hicks
Connect with Lisa Butler Australian Songwriters Conference Website
Linked In
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to the artistic Rachael Sage, successful musician and producer, on how to build a fanbase. Rachael is also a dancer, visual and literary artist but is best known for her career in music and founded her own record label. She shares her journey as an Indie singer and songwriter and how she came up with strategies to grow her audience.
Rachael’s Early Years * The impact of growing up surrounded by the arts * Receiving encouragement from her parents at a young age * Telling her story with music * Waiting to pursue music full time until after college
Tips From Rachael’s Experience On How To Build A Fanbase * Playing a regular coffee house gig while attending Stanford * Touring in concentric circles around NYC to grow her audience * Willingness to play opening gigs to get in front of a larger audience * Parlaying radio airplay into opportunities to visit radio stations * Applying a common sense approach and doing the grunt work
Staying Independent * Turning down a major label record deal * Following inspiration from Ani DiFranco and Loreena McKennitt * The need for clarity of vision as an artist * Creating your “No Apology” recording
Founding MPress Records * Starting her first business at a young age * Learning to promote other artists * How she got her record into Tower Records * Having a little hutzpah
Connect with Rachael Sage Rachael Sage Website
Mpress Records Website
Racheal Sage at Pledge Music Website
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to multi-platinum record pop singer, Tina Harris, about getting an entertainment lawyer. She shares her experience in the music business and the importance of having a professional you can trust and consult about the legalities in the music industry. Tina gives valuable insights on becoming a sensational artist.
Tina’s Start in the Music Business * Starting her music career in Germany * Connecting with music producers * Touring with SNAP! * What it was like opening for Michael Jackson
Why it is Important to Get an Entertainment Lawyer * Signing a contract she didn’t understand * Making the mistake of being too trusting * Finding out she wasn’t getting paid what she had earned * What she learned when a friend had her contract reviewed
Life Outside the Music Business * Why she didn’t put an album out for eight years * Moving to Atlanta * Landing her first job and finding success outside the music industry * Hiding her music career success from co-workers
Tina’s Triumphant Return to the Music Business * How she landed a deal with Archer Records * Taking her career in her own hands * How Tina defines her success * Finding a producer that shared her vision and passion
Connect with Tina Harris Tina Harris Website
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to Ali Handal about inspirations and advises based on her instructional book “ Guitar For Girls ”. Ali is a successful singer, songwriter, lead guitarist and author whose passion for music and performing lead her to create a career in music with different income streams.
Playing an Instrument as a Singer-Songwriter * You don’t have to depend on someone else when you can accompany yourself * Accompanying yourself gives you freedom to tour the world as a solo act * You need to get comfortable playing your instrument * Practicing even 15 minutes a day makes a difference
Guitar For Girls – Ali’s book * Why a dedicated feminist would write a guitar instruction book “for girls” * How the psychological aspects of how girls are socialized impacted the way she structured the book * Using the book as a tool to encourage girls to be fearless * Pulling from her own experiences and struggles to write the book
Streams of Income * Triple Scoop Music – the music licensing company Ali founded * Licensing from placements * Music sales * Book sales * Session work
Words of Wisdom from Ali * Look for opportunities that are great for your career, even if they don’t make you money * Don’t take “No” personally * Be able to take constructive criticism * Find the balance between perfection and imperfect action
Book Recommended by Ali The Art of War
Connect with Ali Handal Ali Handal Website
Triple Scoop Music Website
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to Toni Koch, professional song writer and seasoned music director about open mic night ideas and strategies for a successful career in music and arts. Toni is a passionate musician and art advocate who is a pioneer in the indie music marketing techniques. She has received various awards as a mentor, promoter and manager.
Basic Steps to Success in the Music Industry * Figure out what you really want to do * Write it down on paper * Make a plan * Put it down in steps so that you’re not overwhelmed
Open Mic Night Ideas for New Artists * Learn protocol * Learn how to sound good live * Values of open mic * Playing open mics helps build your community
Advice to Grow Your Music Career * Step into your discomfort zone * Include a marketing & promotion when creating your new album budget * Use Download cards as a business card * Build a coalition of like-minded people
Conferences & Events Recommended by Toni ASCAP Expo
West Coast Songwriters Conference
Arizona Songwriters Conference
NAMM
Connect with Toni Koch Facebook
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Djoir Jordan shares her philosophy on how do you become a singer, songwriter and public figure. We also talk about how she used Social Media to build a large quantity of solid following. Discover how she creatively crafted her success as a musician.
How Djoir Built a Twitter following of 70,000 * Looked at what other artists were doing and figured out why they were successful in growing their following * Engages fans by asking them questions * Consistently shares content * Views twitter and social media as a part of her job
How Do You Become A Singer, Sonwriter & Public Figure Using Djoir’s Diamond Cut Philosophy * Getting clear on her mission and purpose * Basing all decisions around this guiding philosophy * Be Unique. Stand Out. Reflect Your Light. * Trying her philosophy out on a stranger at Starbucks
Djoir’s Guiding Principles for Creating Success * Don’t settle for something just because it’s available * Your thoughts become things * Saying ‘YES’ to opportunities and figuring it out as she goes * Set standards rather than just setting goals
Growing Her Fanbase at Live Shows * Passing out glow sticks with her twitter & instagram handle * Getting sponsors to partner with her on the glow sticks * Personally meeting & engaging with fans before and after a show * Collecting fan emails at shows to build her list
Book Recomendation The 10-Second Philosophy: A Practical Guide to Releasing Your Inner Genius
Connect with Djoir Jordan Website
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to Leah McHenry on how to make money as a musician. She is a successful symphonic and Celtic metal singer and songwriter. Leah has earned multiple awards from her first album, got acclaimed critical reviews, multiple radio air plays, and a massive following of devoted fans.
How Leah Balanced her Non-Traditional Music Career and Family * Creating a career that works around her family life * Home schooling 5 kids allows for flexibility * Releasing her first record after she started her family * Building a steady income from music
Raising $27,000 in Her Crowd Funding Campaign * Seeking business training outside the music industry she could apply * You must have a fan base BEFORE you launch a campaign * Use social media to create a culture for your fans rather than pushing your music * Created an international fan base by leveraging the internet
How to Make Money as a Musician through Multiple Income Streams * Physical online merch sales * Digital music sales * Coaching * Royalties * Virtual Fan Club * E-Book
Finding New Fans * Cross promote on different social media platforms * Tagging your YouTube videos & linking to your website is critical * Facebook ads are a great tool when you really know your audience * Know yourself. Know your sound. Know your audience.
Connect with Leah McHenry Purchase Leah’s Book
Website
YouTube
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Denise Kovalevich, owner of DMK Publicity. She is an experienced music publicist with tons of experience in the entertainment industry who shares some great advice and stories and will introduce an amazing tool, Event Hustler, that will help you get paid quickly and easily when selling tickets to events.
What Denise Learned as a Music Publicist While Working at QVC * Artists sharing stories with fans creates a deeper connection and sells more cds * People still want to by physical albums * Creating unique packages and bundling products sells more * Personal connection that people crave from artists * Artists have to tell their story and their music’s story
PR Tips for Independent Artists * Study who is writing about your genre * Read as many blogs as you can * Make connections with blogger and reporters through social media * Comment on and share posts you like by writers and reporters * Today’s bloggers are tomorrow’s Rolling Stone writers * Start building your network and developing relationships
What She Learned from Working on the First Warped Tour * Why people thought the first Warped Tour would fail * How to secure sponsorships * How to line up bands * How to do press for a large tour and make sure each band is represented
Event Hustler * Designed to be simple and easy for artists to use * Artist is paid as soon as a ticket is purchased * Use it to help create community with fans * Connect to your social media for easy event promotion
Connect with Denise Email
Website
Try Event Hustler – it’s FREE
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to a certified health coach and musician, Lori Cunningham, about music and health. Learn how music can enhance health and how health is a great factor in your success as a musician. She is a mother, a wife, health enthusiast, and a music coach. Be amazed and discover the importance of health for busy music entrepreneurs and the role of music in living a healthy life as Lori shares her expertise and experience. Fueling Her Other Passions & Career with Music * Developing a passion to help others be healthy * Getting her health coach certification * Losing part of herself when she put music on the back burner * Combining her love of health and music to serve a niche audience
Music as a Key Health Factor * Using music to process negative emotions * Music touches our mind, body, & soul all at the same time * Music relaxes us & helps reprogram how we think * Harmonizing our vibrations so they work together
Creating Her Niche in a Crowded Marketplace with Health and Music * The initial struggle to get clients * Using music to differentiate her practice from the crowd * Creating custom meditations & affirmations based on client goals * Filling her coaching practice after only 2 months
Expanding Beyond Her Own Coaching Practice * Starting a music health revolution * Serving a larger audience by creating custom music programs for other coaches * Offering a variety of packages to help other coaches * Co-creating music via Skype
Connect With Lori musichealthcoach.com
Book Recommendations The Mozart Effect: Tapping the Power of Music to Heal the Body, Strengthen the Mind, and Unlock the Creative Spirit
The Mozart Effect for Children: Awakening Your Child’s Mind, Health, and Creativity with Music
Healing at the Speed of Sound: How What We Hear Transforms Our Brains and Our Lives
This Is Your Brain on Music: The Science of a Human Obsession
Music Medicine: The Science and Spirit of Healing Yourself with Sound
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Did You Have A Music Business Plan for Last Year? Did you wake up the morning of December 31 and wonder what happened to last year?
I know that’s the way I felt December 31, 2014. I had spent the year dabbling, learning, watching from the side lines, dreaming, wishing, and generally NOT doing. I had a semi-productive year at best.
But I vowed that 2015 would be different. But I didn’t just hope and pray it would be different, I took specific action to make it different.
I created a music business plan. I searched my mind and soul to create a plan I knew would focus my attention, increase my effectiveness and at least double my productivity. I had to do a deep dive into my fears, limiting beliefs and feelings of inadequacy that were holding me back. I had to be willing to make long term and short term commitments. And above all, I had to sit down in a quiet room and put pen to paper and create a blueprint that I would follow.
When I look back over the year, I know that 80% of my success is due to this one activity, and the follow through it took to stick to the plan.
Double Your Productivity & Profit In The Next 90 Days Grab your SMART Goals Workbook so you can:
- Double your productivity by knowing exactly what to work on when.
-
Double your profit by focusing on tasks that actually make you money.
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Create Your Music Business Plan For This Year I remember when I finally took my music career seriously and did this same kind of exercise. It was career-changing. And that’s what I want for you. So listen to this Podcast. I go through each of these points one by one and give some personal examples of how I created my plan and how you can do the same. Here’s what we’ll cover: -
What are your core values?
- Determine your top 5 Goals for 2016
- Make sure your calendar reflects your goals – your day is your week is your month is your year.
- In what areas do you need to be more consistent? What would you need to be more consistent in these areas?
- What crucial activities are you not doing because of fear? What limiting beliefs are holding you back?
- How can you avoid negative thinkers and complainers who want to wallow instead of figuring out a way around it or through it? Let’s talk affirmations and visualizations.
- Mentors & role models. Find at least 1 mentor who has done what you want to do. Find at least 3 role models who are on the road to where you want to go.
- Make 3 long term commitments that require discipline and create habits that will boost your overall health, energy level and outlook on life.
- Find the 20% of activities that produce 80% of results. Identify them and do more of them
- From the other 80% above, create your stop doing list. Create Your Own Music Business Success Plan
Wanna take your planning to the next level? Enroll In The Course RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Tamara Gal-On is a successful music business coach and we talk about how to make money as a musician. She talks about her realistic approach in helping out musicians and creatives in making their way to real success in the music industry. This in an eye-opener episode for all artists as Tamara shares her valuable experience and knowledge as a coach and mentor for the creative spirits and entrepreneurial minds. Dangers of the DIY Musician Myth * Creating unrealistic expectations for musicians * Nobody can successfully do everything 100% by themselves * Productivity lessens when you try to do it all yourself * The feeling of overwhelm is what drives people into failure
How to Make Money as a Musician By Knowing Your Niche * Clarity allows you to narrow & focus your efforts * Figuring out your ideal client or fan * The decision to get something empowers you to make it happen * Getting clear on who you are and what you are trying to express
The Importance of Your Mindset * You haven’t failed until you’ve quit * Lack of money is a state of mind, not a state of affairs * Lose the victim mindset & excuses if you want to make money * Let go of negativity and negative people
Why You Need to Be Doing House Concerts * Creating an experience to build superfans * Your audience feels more engaged * Creating a more personal dynamic getting to know your audience
Book & Course Recommendations Profitable House Concerts Course
Why All Indie Artists Should Be Doing House Concerts – Podcast
No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too)
Connect with Tamara Website
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Carey Keavy about self-promotion and how to get fans for your music. Her resourcefulness will inspire you. She is a singer and songwriter from Minneapolis who follows her dreams and makes them happen. Discover how her belief in good things to unfold attracted positive things which sparked her music career. Carey’s Secret to Growing Her Email List at Shows * Using text marketing rather than an email signup list * Creating a moment to emotionally engage her audience first * Asking the audience to text a keyword in exchange for a download * Getting a 60-70% audience conversion rate
Benefits of Making Her Music Easily Accessible Online * Connecting with a superfan that helped fund her first EP * Things started rolling once she had an EP * Using Bandzoogle, Noisetrade, and Jango to promote her music * Using free download codes as a marketing tool
Getting comfortable marketing her music * Finding a marketing approach that didn’t feel creepy or salesy * Using text keywords to segment her text list by city * Using texts to form relationships with fans * Understanding that people expect to be put on a list in exchange for “free” music downloads
The Twin Cities Music Scene * Community that supports the arts * Networking opportunities when sharing the bill with other musicians * Vibrant original live music scene * Pushing herself to reach the goal of booking into next level clubs
Text Opt-In Company MoboMix
Connect With Carey careykeavy.com
Youtube
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
In 2011 I recorded my Holiday CD “Gift Beneath The Star.” It was one of the best career moves I ever made. So I wanted to share with you how recording a Holiday album can benefit your music business.
Below are the 7 reasons I think you should sell Holiday music online or a sell a Holiday CD. If you listen to the Podcast I give more detail on each point and real world examples from my own experience selling my own Holiday album.
Top 7 Reasons for Selling Holiday Music Online or Selling a Holiday CD
- Most everyone has a holiday music collection.
- Radio stations play Holiday music for 1 whole month.
- People search for different versions of their favorite songs online to buy.
- People are very sentimental about particular Holiday songs.
- The music never gets old or dated.
- It makes great gifts for friends & family of fans (gift wrapping makes them even more appealing).
- Holiday CDs are great for bundling to get even more sales.
Big BONUS Reason: You have to listen to the Podcast to find out… Marketing Your Music Online Check out my course From Zero To Super Fan
BREE’S HOLIDAY CD Check out Bree’s Holiday CD Gift Beneath The Star
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Jen and Rob of Martha’s Trouble talk to me about how they manage their priorities; family and musical career. Learn how to be a successful musician from their journey as career and life partners. The lessons they learned from their mentor which gave them a breakthrough in their passion and the experiences they have earned from establishing a beautiful family life are priceless. Balancing a Music Career with Family * The necessity of a creative approach to scheduling * Embracing the challenge of integrating family life and touring * Traveling in an RV to shows with the family * The advantages of being DIY independent artist v. on a label
House Concert Tour * Building your audience * Establishing a deeper connection with the people in the room * Financial advantages of a house concert tour * Putting the call out on social media and to their email list
Growing & Nurturing the Fanbase
- Using holiday music to open doors to a larger fanbase
- Releasing singles v. an entire album
- Staying connected to your audience between projects
- Treating merch like a pop-up store with non-traditional merch items
Lessons learned from mentor Jerry York * Having outside ears helped them remain objective in the studio * Directing focus in the studio * Whatever supports the record the best is what needs to be done * The value of having someone in your corner that believes in you
Connect With Jen & Rob www.marthastrouble
jencoates.com
RESOURCES
Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to marketing and events managing director, Yvette Chivers, about using live music festival stream in music marketing. Yvette is also a DJ and she founded B-Side Project, which aims to bring together music of different genres. Working in the Music Industry with a Degenerative Eye Condition * Raising awareness for others with working with physical challenges in the music industry * The challenge of working evening events * Adapting to the challenges * Respecting and protecting her ears
Life as a DJ * Learning how to DJ on the job * Breaking into the music industry through DJing * It’s all about tune selection more than mixing skills * The challenge of DJing with vinyl due to lack of decks in clubs
BPM – Broadcast Production & Marketing * Forming a collaboration of freelancers in the music events arena * Working with music festivals to produce live broadcasts * Addressing concerns about live broadcast hurting ticket sales * Streaming and connectivity in the US v. the UK
The B Side Project * The power of a great song remix * Creating a project to bring together two separate audiences * Taking musicians and producers out of their comfort zones * Creating new music and merging different genres together * Using remixes to expand audience reach for producers and musicians
Connect With Yvette b-sideproject.org
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Musician and marketing director, Joanna Jewett, tells me about her idea of creating an event to celebrate famous women in music and how she made it work into success. I also talk with her about changes in her music career and self-promotion. Creating Respect CNY – Celebrating Women in Music * Turning an idea into an event * Using the event as a fundraiser and getting community support * Spotlighting a diverse line up of genre, ages, and ethnicities * Reaching out and asking for help
Results and Lessons Learned from the first Respect CNY event * The Power of Asking * Collaboration is magic * A new sense of sisterhood and community with musicians on the bill * Anytime a first year event makes money, be happy
Shifting Gears in Her Music Career * Leaving a lucrative gig with a dance/party band * Playing with different groups before finding the perfect fit * Creating a family dynamic within the band * Answering the call to do something more acoustic
Promoting Her Music * Becoming more comfortable with self promotion * Doing what she does well and taking it seriously * Self promotion is easier when music is your sole income source
Connect With Joanna respectcny.com
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to the multiple song writing contest winner and crossover artist, Dede Wedekind, about her life purpose and joy and peace she found in pursuing her passion. Her path from marketing to a music career brought her faith, courage and learning that she now applies as a full-time music entrepreneur. Growing Her Fan Base * Creating partnerships with bloggers * Using social media for cross promotion with other artists * Using Facebook adds when she has a new album to promote * Creating a giveaway at shows in exchange for email addresses
Connecting with Existing Fan Base * Using Reverbnation as her primary email collection source * Sending a monthly email * Sharing personal stories and events on social media helps fans get to know you * Letting fans know when her music has received awards
Finding Her Audience and Creating a Niche * Calling her music Ameri-Folk-Pop * Creating more opportunities by learning country songs * Realizing that honest music didn’t exist for fans of a certain age * Writing her latest album based on her own personal experiences
Industry Awards and Networking * Joining the IMEA and networking with other independent artists * Receiving validation as a songwriter * Share your successes and awards in your newsletter so your fans can celebrate with you * Using song writing contests as a tool to create awareness for your music
Book Recommendations Murphy’s Laws of Songwriting
Connect With Dede dede-music.com
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Katey Laurel talks about being creative in making songs as business cards for musicians. She shares her amazing DIY experience and learning in growing her music career. We talk about personalized branding and promotion by utilizing your own music. Overcoming the Challenges of Being a DIY Musician * Earning a part-time income from being a full-time musician * Finding inspiration & business models from other DIY musicians * Living with the duality of art and commerce * Taking the pressure off of your muse
Coaching & Mentorship * Working with a life coach when she struggled with doubt * Learning from Cari Cole * Taking initiative to learn about the business of music * The reading requirement for coffee with Katey
Growing Your Audience * Collaborating outside of her comfort zone * Using a re-mix album to cross promote with other musicians and genres * Asking how you can offer value to bloggers or people that partner with you * Sending a regular newsletter to fans
Using Songs as Promotional Tools, Songs are Business Cards for Musicians * at your song as business cards for musicians * People buy what the already know and like * Growing your email list with a free download * Using Noisetrade to offer value to bloggers
Book Recommendations The Artist’s Way
All You Need to Know About the Music Business: Ninth Edition
Connect With Katey Laurel www.kateylaurel.com
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Music industry professional, Cheryl B Engelhardt, talks to me on how to license your music and tips straight from her experience about attracting music supervisors and directors. She talks about doing the music business with the right drive, motivation and building relationships with people you work with. Her energy will surely motivate you!
Music Licensing * Scoring Music * Retaining rights to your music * Licensing through a music library as an entry to film & tv * Working with a library v. working directly with music supervisors
Pitching to a Music Supervisor * Know who you are pitching and the problem you can solve for them * Crafting an attention getting e-mail * Putting your demo reel front and center * Creating your musical niche
Crowd Funding Projects * Raising $30,000 over the course of a year * Using a song sponsorship model * Switching from self-funding to using Pledge Music platform
Mentorship and Coaching * Mentoring other musicians * Creating a results driven E-course from her workshops * Clarity in branding and messaging * Accepting that as a musician you are selling something
Connect With Cheryl B Engelhardt www.cherylbengelhardt.com
www.cbemusic.com
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Alexis Grace, full time musician and radio DJ, about the influences that made her choose a career in music and her unforgettable experience as one of the amazing American Idol Past Contestants. Learn from her honest opinions and the realities of pursuing a career in music. Her strong, positive character and heart is going to motivate you.
Before her Career in Music and Now * Her career in music as a learning process * Growing up with a musically inclined family * Defining her destiny before she started her career in music * Getting inspiration in writing music from her job as a radio DJ * Getting moral support from people she works with
The Value of a Publicist and Planning * Learning the process of releasing music from her publicist * Hiring a publicist when possible to handle the details * Using her old school planner and writing everything down * The non-music details of releasing new music
The American Idol Experience * Positive impact in her music after American Idol * Having the right mindset to get the most out of the experience * Using her American Idol experience as a springboard * Coming home to her daughter after American Idol * Joining the American Idol family on the show
Mentorship & Collaboration * Learning professionalism from her father, a touring bass player * Having a husband that is her mentor and co-writer * Collaborating with Myla Smith on a new single * How the co-writing process works for her
Merchandise and CD Sales * Incorporating a “pay what you can” strategy for CD sales at shows * Earning more than you expect when giving people the option to “pay what they want.” * Why she finds merch tables intimidating
Connect With Alexis Grace Website www.alexisgracemusic.com
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Lisa Lynne, harpist, composer and multi-instrumentalist, shares how she succeeded in physical CD distribution. She has great tips on generating income from music. Learn how Lisa sold over 1 Million albums! She also believes in giving back her gift as a musician to the community.
Revenue Streams and Physical CD Distribution * Record sales – has sold over a million records * Connecting with her fans at the merch table sells CDs at shows * Conducting harp workshops for a variety of groups * Concert tours
Performing in Non-traditional venues * Presenting her harp performance as “non-intrusive” and event designed to enhance the existing atmosphere * Contacting churches and community centers * Finding a niche playing in shopping malls * Performing in the critical care unit for a victim in the Columbine shooting
Generating Income from Playing Music * Create an interactive experience * Empower others to make their own music by teaching workshops * Putting systems & templates in place to keep her diligent * Treating music as her full time job and showing up to work every day * Respect your email list and don’t send garbage
You Will Become a Magnet to Your Tribe When * Your soul is intact * Your message is in place * Your mission is clear
Book Recommendation: Lit From Within: Tending Your Soul For Lifelong Beauty
Connect With Lisa Lynne Facebook
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Jetty Rae, a confident singer and songwriter, about how she got a head start on her career in music through online music competitions. She took her career seriously; making sure that she knows what she wants, putting her goals to actions, heeding advice from her mentor, learning from her experiences and from others, and overcoming the unpleasant situations that came her way.
Music Contests
- Winning several music contests has helped build her credibility
- Using contests as a tool to get your foot in the door
- Earning a spot to play Lilith Fair from a contest
Steams of Income
- Selling music and merch at live shows
- Earning residual income from licensing and publishing
- Using Audio Socket to license her music
- Singing radio and TV jingles
Growing Her Fanbase
- Approaching social media like a job
- Learning from other artists that do social media well
- Walking the fine line of separating music from personal
- Getting featured in Noise Trade
Inspiration and Mentorship
- Why her mom is her greatest mentor
- Mentoring and producing upcoming artists
- Being a positive role model in the Native American community
- Finding inspiration in the Bible
- Learning from reading music blogs
Connect With Jetty Rae
Website
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
What are Mp3 Tags And Why Are They Important An Mp3 Tage also known as an ID3 tag is a data container within an MP3 audio file stored in a prescribed format. This data commonly contains the Artist name, Song title, Year and Genre of the current audio file. ID3 tags are the audio file data standard for MP3 files in active use by software and hardware developers around the world.
Tagging is the process of writing categorical data to the mp3 file so the media player (iTunes) can organize the files based on album, artist, genre, year, composer, type, etc. The long and short of it – you need tags so your audio device, computer software of airplay software for radio and read your file information.
How To Create Mp3 Tags * When people download your music and listen to it, they will know it’s you because you name will appear in the artist field on their device. * Listeners can search for your music by your artist name. * Listeners will know the name of the song so if they like it they can play it again, add it to a preferred playlist, etc. * All the songs from your album will stay together on a listener’s device. * Your music will be presented in a professional manner * When someone does a genre search, your music will come up in the proper genre search. * Make sure your album cover appears on devices and online radio stations. – it looks SO much more professional.
Mp3 Tag Software Free mp3 tag software download
NOW THAT YOU’VE GOT YOUR SONGS TAGGED CORRECTLY… Submit to the #1 Award-Winning Women of Substance Radio & Podcast
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Have you considered adding house concerts to your band or solo bookings and tours? If you haven’t, you should.
House concerts are the #1 way to attract new fans to your music and create raving fans who will follow your music career and support your music projects.
What are House Concerts or Concerts In Your Home? * Who should consider house concerts? * How do concerts in your home differ from a house party? * How many people should attend a concert in your home? * Who will host a house concert for you?
Why Add Concerts In Your Home or Your Fans’ Homes to Your Booking Schedule? * How house concerts help you easily break into untapped markets * Why house concerts are a “must” when booking tours * Why house concerts are a perfect vehicle for creating “super fans” * Why house concerts are one of the single best sources of income for Indie Musicians
Booking and Executing Profitable House Concerts Profitable House Concerts
Callaghan talks about her successful House Concert Tours
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk to Victoria Boyington, a successful musician, founder of the California Women’s Music Festival. She talks about her journey as a singer and songwriter to planning a music festival which aims to bring together women musician for the advancement of womens’ role in the music industry and to inspire strength in every women artist.
The Vision Behind the California Women’s Music Festival * Planning a music festival for women artists * Finding inspiration in a documentary on feminism while on bed rest * Her disappointment in not attending Lilith Fair * Starting a festival to create community and solidarity among women * Letting the idea simmer for clarity before presenting it
Securing Artists and Sponsors for the California Women’s Music Fesival * Reaching out to members of the community with a vested interest in creating a positive community image * Pulling artists from the best of the local talent pool for the first year * Presenting a vision to get the right investors on board * Creating a mission statement that resonates with people
Staging and Promoting the California Women’s Music Festival * Creating a buzz the first year without radio advertising * Appearing in online version of Curve magazine * Local artists promoting and bringing their community fan base * Reaching out to NPR and creating interest for local papers * Promoting on social media
How the Festival Has Evolved from Year One * Using multiple stages and all ages venues * Creating different types of stages * Incorporating workshops into the festival * Hosting an opening night “teaser” with comedy and music * Securing national acts * Creating a festival with potential to expand
Connect With Victoria Website northerncaliforniawomensmusicfestival.com
Book Recommendation Gloria Steinem’s Biography
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Jennell about how her life and career was inspired by the Nashville music scene. She shares her success formula on how to become a songwriter. Hear her story on becoming a successful musician despite the challenges that she has faced in the industry.
Connecting with Nashville & How to Become a Songwriter * Living where the business is to network, learn, and write songs * Attending songwriter rounds to learn what other writers are doing * Being a part of the scene is important * The need to be around creative people * Playing the legendary Bluebird Café
Music Business Lessons Learned the Hard Way * Knowing what a good song sounds like * Getting honest feedback on songs before investing in recording * Waiting for better quality songs instead of putting out anything * Understanding how the business of music works
Jennell’s New EP * Creating an organic vibe * Finding the right studio and producer in Nashville * Using non-traditional instruments for percussion * Being involved in the entire process
Connecting with Fans
- Sharing footage from the studio on Instagram
- Creating fan interaction with Periscope
- Infusing her personality into her live shows
- Pulling from her own eclectic life experience to create her unique sound and perspective
Connect With Jennell Website www.jennellsmusic.com
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I love Clammr! I use it to promote my music podcast, Women of Substance, and it’s given our show some amazing exposure to a new audience. I know it is a great tool for all Indie Musicians to add to their arsenal. What is Clammr App? * Who can benefit from using Clammr App? * How Clammr got its name. * The intentions of the creators * How Clammr App changes the game for audio creators and musicians * What social media platforms can connect to Clammr * What platforms support Clammr App.
The Features of Clammr App? * Mobile and desktop aspects of Clammr App * Ease of use and customizaion * How audio content on Clammr is organized * How short audio snippets drive traffic to full audio content * The benefits of using the Publisher Portal * Understanding Clammr channels * Using hashtags and labels for search * The power of the Clammr digest
How Clammr App is Perfect for Music Promo * How to create Clammrs quickly and easily for free music promo * How to use voiceover in your Clammrs to engage your fans * Scheduling and tagging Clammrs to attract new fans * Using channels for music promo * Inviting your friends and fans to Clammr * Making it easy for your fans to share your music inside and outside of Clammr * A unique opportunity for super fans * Linking your Clammrs to get subscribers to your newsletter and buyers for your music * Free music promo using the Clammr widget
Resources
www.Clammr.com publisher.clammr.com Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Tara B is a seasoned singer, recording artist, pianist, voice coach and public speaker. In this episode, Tara talks about the strategies she learned and practiced throughout her career in booking shows, promoting music online, internet marketing and her many ways to earn as a musician entrepreneur.
Creating a Variety of Income Streams from Music * 70% of income generated from gigs * 20% of income generated from teaching * Creating opportunity with YouTube & Skype * Putting a follow up strategy in place
Finding an Unconventional Niche Audience * The need for good entertainment in assisted living and senior centers * Playing music geared toward an older audience * Creating shows with themes * Hearing history lessons from her audience
Booking Shows & Strategies for Success * Flexibility to play as a duo or solo act * Sharing upcoming show & project info on personal & band Facebook pages to get more reach * Promote upcoming gigs during your shows * Build your fanbase by gigging – not staying home * Changing from scarcity to abundant thinking
Creating a Unique Style * Singing in a style that fits your voice * Honing her keyboard and vocal skills * Finding songs to connect you to your audience * Mixing original songs with covers to create an eclectic set list * Creating conversations with your audience
Book Recommendations from Tara B Set Your Voice Free: How To Get The Singing Or Speaking Voice You Want The Introvert Advantage: How Quiet People Can Thrive in an Extrovert World Connect With Tara B Email Tara at tarabmusic@hotmail.com
Visit Her Website at www.tarabrueske.com
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Amy Wolter about the significant moments in her life and music. Amy, is a successful musician and live music producer. Learn stage presence tips from Amy. Her experience lead her to have the knowledge, conviction and expertise of a live music producer. She gives deep and real advises for performing artists on how to make it in the music industry in meaningful ways.
Fighter – Playing in a Christian Rock Band * Gaining exposure from entering band competitions * The advantage to having investment & commitment from a full band * Playing a soccer stadium to a crowd of 110,000
Recording at Prince’s Paisley Park Studio * Working with Morris Hays and other members of NPG * Her experience inside Paisley Park * Studio souvenirs
Creating a Better Live Performance * How artists benefit from live performance coaching * Producing a song for live performance v. radio * Investing in your live show to drive merch
Stage Presence Tips & Opportunities to Create Moments in Your Live Show * Intentionally creating what the song should look like on stage * Telling a story to your audience * Stage presence tips – making an emotional connection with your audience * How to recognize opportunities in songs to create moments
Connect With Amy Wolter http://www.onstagesuccess.com/
amy@tomjacksonproductions.com
Amy Wolter on Facebook
Amy Wolter on Twitter
Recommended Sources Tom Jackson Productions
Recommended Books The Art of Asking: How I Learned to Stop Worrying and Let People Help
The Show I’ll Never Forget: 50 Writers Relive Their Most Memorable Concertgoing Experience
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
The Glass Child, Charlotte Ericksson, bares her unique story of survival in her life and career. She tells us her walks in finding a place for her music and books. I talk to her about her knowledge and experience in crowdfunding campaigns and how she managed to gain a loyal fanbase through learning from the internet and house concert tours.
Crowdfunding for Musicians: How To Exceed Your Goal * Reaching 100% of her crowdfunding for musicians goal within 4 hours of launching campaign * Building a loyal following for 5 years before asking for anything * Giving her music away for 3 years * Creating trust with her fans * Giving fans the opportunity to pledge what they can * Be prepared with your rewards before launching
Creating a Music Career by Immersion * Moving from Sweden to London at 18 * How she used the internet to take action and launch her career * Spending a year on the road playing wherever she could * Struggles of being an independent artist and how she overcame hers * Using her music for survival
Growing and Maintaining a Loyal Fan Base * Finding and building your tribe online * Make it easy for people to know what you’re doing * Using multiple social media platforms to connect with fans * Sending a monthly newsletter in addition to social media * Giving away free music for 3 years * Building a following through her social media writings
Projects & House Concert Tours * Releasing a charity single for an organization that supports cancer patients * Releasing her second book * 100 request for house concert * Opening her life story to her audience to create a strong connection * Creating a European house concert tour * Allowing your audience to support you by donation * Using house concerts to make a better fan connection * Her stream of income as an independent artist
Book Recommendations from Charlotte Eriksson The Artist’s Way
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
Profitable House Concerts Learn how to create Profitable House Concerts
Connect With Charlotte Eriksson Email Charlotte at theglasschildmusic@gmail.com
Visit Her Website at www.charlotteeriksson.com
Connect on Facebook
Connect on Twitter
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Music marketer, Laura B Whitmore, talks about how she worked with music mentors and gained knowledge, experience and confidence in making her dream music business happen. She tells me about how she started pursuing her daydreamt goals and into becoming the founder of the Women’s International Music Network (The WiMN).
Starting Mad Sun Marketing * Using her 20 years of experience in the music industry * Marketing brands like Korg, Vox, and Marshall to start her own company * Navigating the entrepreneurial challenges of working from home * Growing Mad Sun Marketing and adding employees
Working With Music Mentors * Coming up with a solution before presenting a problem to her mentor * Learning to think in terms of avenues of action * Using what she learned from her mentor to build her * business
Guitar Girl’d, The Column For Female Musicians * Writing a polarizing column for Guitar World featuring female guitarists * Realizing the lack of voices for female musicians * Dealing with haters
Building Networks & Producing Events * Creating the Women’s International Music Network * Growing the She Rocks Awards event presented at winter NAMM * Starting her Acoustic Kitchen house concert series
Book Recommendation The Power of Nice: How to Conquer the Business World With Kindness
Connect With Laura B Whitmore Email Laura at laura@thewimn.com
Visit Her Website at www.laurabwhitmore.com
Connect on Facebook
Connect on Twitter
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with the Nashville-based singer and songwriter, Bari Leigh, on how she makes money in doing her passion. Bari shares music tour management tips. She tells us her experience in connecting with fans through live performances. Her realizations provide a clear perspective of how independent artists should utilize their resources such as social media for musicians to their advantage.
Her Own Music Tour Management Strategies * Touring as a full time indie musician * Making money doing what she loves playing live 3-4 days per week * Deciding what merch to sell at shows * Using Weekend warrior strategy to playing shows within 4 hours of Nashville
How She Utilized Social Media for Musicians * Creating a consistent online presence with uniformity on all platforms * Using social media every day to connect with new fans * Playing open mics early on to connect with venues and other musicians * Learning from other musicians by asking for advice when they’ve been in similar situation
Releasing Her Full Length Album
- The career impact of recording her first full length album
- Songwriting from different personality perspectives
- Connecting with a new PR company to promote the album
- Using Airplay Direct to get fans around the world
She Communicates to Get Connections, Support and Venues * Connecting with her booking agents through ECR Records * Realizing that she doesn’t have to be the one doing everything * Appearing on Entertainment Tonight * The correlation between her Spotify plays and iTunes sales
Connect With Bari Leigh Email Bari bari@barileigh.com
Visit Her Website at BariLeigh.com
Connect on Facebook
Connect on Twitter
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe Subscribe to the show on iTunes Give us a review on iTunes to be entered to win a month of Female Musician Academy. Listen onSoundcloud Show Editing by Jen Edds at 317 Sound Design Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Jessie Lee Cates, a brilliant country singer and song writer, on how to get into the music industry, her struggles and what kept her going. She shares her experiences on how she managed well to keep her identity and maintain her uniqueness as a musician while enjoying a stream of income.
How She Got In the Music Industry During Her Early Years * Growing up in East Tennessee * Inspiration and support from family * Joining talent shows in primary school * Singing roles in high school theater productions * Writing songs & Gigging locally at an early age * Getting positive feedback to her original songs
The Nashville Experience * Deciding it would be best to remain an indie artist after meeting with major labels * Standing up to keep the identity * Proving naysayers wrong * Struggles of being an independent artist * Signing with a PRO and connecting with a manager * Sticking with partners with the same mind set * Recording at Beaird Studios in Nashville * Getting angel investors to fund her first record
Building Her Fanbase * Support from many Indie communities and professionals * Using Airplay Direct to get world wide air play * Reaching a global audience and building an international fan base * Engaging and responding to social media interaction from her fans * Creating a partnership with your fans * Loving to love your fans and haters
Booking Gigs & Live Show Opportunities * Building a loyal fanbase before launching a crowd funding campaign * Singing in front of a crowd of 50,000 * Positive and negative things to expect in booking performances * The art of booking your own gigs * Making the most of live show opportunities to sell merch, cds, and connect with fans
Book Recommendation The Bible
Soar: A Book Of Uplifting Quotes
Connect With Jessie Lee Cates Email Jessie: jlcfanclub@gmail.com
Visit Her Website at Jessieleecates.com
Connect on Facebook
Connect on Twitter
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win a month of Female Musician Academy.
Listen onSoundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with April Duran, founder of all-female Record Label Rag House Records and creator of SoCal Girl Fest about climbing the Music Industry ladder and the philosophy that keeps her moving upward.
Her Experience at Musician’s Institute * Going back to school to make a career change * Wanting it badly enough to work full time during the day while going to night classes * Learning various aspects of music industry including publishing, licensing, and operations * Taking advantage of networking opportunities to meet other people in the industry while in school
Finding Jobs For Music Majors at Live Nation * Jobs for music majors usually involve starting at the bottom and working your way up * Bringing so much value and passion that a position was created for her * Working hard and moving forward into a job at M15 Concerts * Creating a great VIP experience
Starting Raghouse Records * Creating an all female record label * Building her artist roster by encouraging artists to reach out to her * Three qualities an artist must posses to be successful * Using her network to find artists and strategic partners
Balancing Work & Family * The art of delegating and juggling family responsibilities * Striking a balance between family & music career * Setting a positive example for your kids * Getting your family involved with your career
Connect With April Duran Email April: raghouserecords@gmail.com Connect on Facebook Connect on Twitter Connect on Instagram
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win a month of Female Musician Academy.
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I continue my conversation with singer/songwriter Myla Smith about all the pieces you need to have in place to move your career forward as a musician solopreneur.
Working with a Team as a Solo Artist * You are the label * Building Team and PR costs into fundraising goals * Trying to figure it all out
The Rewards of Honesty & Vulnerability * Performing in an honest way * Allowing yourself to be vulnerable * Balancing “being on” v. vulnerability during a live show
Myla’s Nashville Experience * Taking a chance and unexpected results * Pitching songs * Working with Nashville session A listers
Practical Advice on How To Make It In The Music Industry * Choosing to release her live album on CD only * Connecting to fans through honesty in her lyrics * Licensing her music for TV and commercials * The different listening experience of vinyl * Balancing cash flow v. economies of scale for projects
Connect With Myla Smith: FACEBOOK
YOUTUBE
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win a month of Female Musician Academy.
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Myla Smith about her early experiences with music, how to start a music career, and how she made a crucial decision that allowed her to pursue her musical dreams while maintaining a healthy life balance.
Early Career * Growing up singing in church and plays * Working on the Barney & Friends show * Learning to make records at a young age
How To Start A Music Career & Maintain Life Balance * Working the accounting and creative side of her brain * Finding balance in work and music * Creating space for music to happen in a busy life
Never Ever Read Your YouTube Comments
- Trying to win over haters isn’t worth your time
- Realizing it isn’t your job to please everyone
- Riding the emotional rollercoaster of sharing your art
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunesto be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I interview Music PR professional and creator of online music blog, Infectious Magazine, Angela Mastrogiacomo. We discuss creating music branding strategies through developing a clear message and inserting authentic personality into the music and performing of Indie artists.
Creating Infectious Online Magazine
- Starting a music blog
- Providing opportunity for exposure to up & coming bands
- Turning her labor of love into a business
Starting Muddy Paw PR * Using her blog experiences and contacts to start her business * Bringing a creative approach to build your business * Pushing beyond your comfort zone to achieve growth
Music Branding 101:Clarify Your Mission & Message
- Helping artists be authentic is part of music branding
- Determining an artist’s message will help clarify their music branding
- Communicating the artist’s message clearly to solidify music branding
- Including your personality is key to your music brand
Mentors & Challenges
- Letting go of what she thought her business was supposed to look like
- Having mentors that didn’t know they were mentors
- Drawing inspiration from other PR firms she admires
Connect With Angela Mastrogiacomo: TWITTER
WEBSITE
MUDDYPAW TWITTER
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
SMART Goals Workbook
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Callaghan (she has a delightful British accent) about coming to America, working with Shawn Mullins, House Concerts, CD Sales and so much more.
Taking Risks & Keeping the Faith * When she took the leap of faith to do music full time * Why she moved to the US * How she’s kept going through difficult time * Why she didn’t give herself a deadline to “make it.” * Why you can’t blindly follow advice from others
Working with Shawn Mullins * Why she wanted to work with Shawn * How she connected with Shawn * What the experience was like
Using Concerts In Your Home to Grow Your Fan Base * How she managed to grow her audience with house shows * How concerts in your home have reshaped the landscape of touring * Why concerts in your home are a great tool to create Super Fans * How house concerts gave her the momentum to step up to bigger concert venues
The Value of Networking and Nurturing Relationships * How she reached 170% of her funding goal for her latest album * Why she devotes so much to nurture fan relationships * How she uses social media to connect with her fan base
Other Topics * The value of having a lived a bit and having an opinion * Why people still want a physical CD * Why you remixed “Best Year” and included it on her latest release
Profitable House Concerts Learn how to create Profitable House Concerts
Connect With Callaghan WEBSITE
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too):SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with JES about her genre, Rocktronica, her songwriting, her amazing ride with her band “Motorcycle”, getting a record deal and what it meant for her career, and now starting her own label.
The Electronica Culture * The culture of electronica music * What is Rocktronika * Which dance music charts are most influential * Differences in Electronica v. Rock crowds * The dance music tour schedule
The Secrets to JES’ Success
- How she worked various jobs
- around music to meet people
- How shifting gears at times kept her career moving forward
- When collaboration and just “doing the work” started to pay off
*A Change of Scenery* * Why she left NY to spend time on an island * What she learned singing on the island * How a trip to LA changed her career focus * Her experience playing the 2008 Olympics in Bejing
Managing Her Career & Starting A Record Label
- How getting a record deal was just the beginning.
- How she built her team
- Lessons she’s learned from other artists
- Why she doesn’t read her own press
- Using “haters” to judge your level of success
- How experience made her tough
- Why she started her own record label
- Why she releases new material every 6-8 weeks
- Multiple revenue streams
Connect With JES
WEBSITE
BLOG
SOUNDCLOUD
MYSPACE
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too):SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
Ariel Hyatt, author, speaker and founder of CyberPR®, talks about what holds musicians back from success, telling signature stories (hint: it’s not just the bio), and the power of an e-mail list.
Her Artistic & Business Background and How She Got Started in PR * Growing up the daughter of an entrepreneur mother and filmmaker father * How dyslexia helped her learn ways to make complicated ideas simple * How reading 2 key books helped change her approach to art, money & PR.
How To Become A Successful Musician: 3 Stumbling Blocks * Not being honest about the quality of your art and marketing music that is not up to par with the competition. * Not understanding what the world wants to listen to. * Not being flexible. Having a specific vision of success and not accepting any other manifestation.
Most Successful Musicians Follow These PR & Business Guidelines * Pay attention to the demographics of your current audience and go after new listeners in that group. * The importance of your Signature Story – what it should and should not include. * How can women promote without feeling like they are bragging. * How to tell your story as a woman without surrendering to the monster of insecurity. * How to stay positive and combat the influence of the “haters”. * Why you don’t need to jump on the latest social media platform * Why your newsletter is critical to your success * The value of mentors that teach us what not to do * Why you always give your best. You never know who is watching and what will come of it. * Crowd Funding Book and Coaching
Book Recommendations The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
Connect with Ariel CyberPR®
CyberPRMusic
Follow Ariel on twitter @CyberPR
Ariel Hyatt featured on The Creative Entrepreneur
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with singer actress and songwriter Kate Todd. You may recognize her from the Nichelodeon show “Radio Free Roscoe” where she played a budding singer/songwriter, or from her starring role on “My Babysitter’s A Vampire” on Disney TV.
Kate’s Unconventional Career Start As A Singer Actress & Songwriter * Following advice she received when turned down landed her a job a year later * Getting her start on Nickelodeon’s TV show Radio Free Roscoe * Playing a singer/songwriter in her first TV role
Kate’s Disney TV Experience * Working for Disney * Playing her own original songs on TV * Striving to grow as an artist with her audience
Transitioning from Acting to a Music Career * Learning guitar from co-workers on set * Auditioning as a self taught musician for a University music program * Finding value in a variety of experiences
Challenges of Defining Yourself as an Artist * Discovering who you are as an artist * Balancing “who you sound like” with your own uniqueness * Drawing comparisons without pigeonholing
Kate’s Experience on Family Guy * Getting her first Voice Over gig on The Family Guy (who she played…) * Meeting Seth McFarland for the first time (it’s a pretty funny story)
Book Recommendation Will You Take Me As I Am: Joni Mitchell’s Blue Period (paperback ed.)
Connect With Kate Todd Katetodd.com
Kate on Twitter
Kate on Facebook
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic
I talk with Jen Edds – musician, editing guru extraordinaire, and host of the awesome Podcast about women in the Music Industry, “The Brassy Broadcast.”
How This Woman Got Started in The Music Industry * How she got started in music. * How she lived a double life – corporate sales by day, performing musician at night. * The day one of her corporate clients discovered she was a closet rock star. * The day she left her safe corporate job in search of her true purpose. * How she got started in audio branding.
Her Podcasting Adventure Begins * The crazy story about how she got connected into the podcasting world. * How a couple of nuns from Toledo are taking the Podcasting world by storm. * How her podcast highlighting women in the music industry, “The Brassy Broadcast”, got started. * How she helps people setup podcasts, edit them and produce them to get their voice heard. * The feedback she gets on the Podcast. * The difficulties and rewards of podcasting.
Spotlight on Women in The Music Industry * How women in the Music Industry can be pigeon-holed or marginalized. * Sexism in the Music Industry. * How successful women in the industry kick through the barriers. * Her desire to shine a light on accomplishments by women in music and business.
Networking And Masterminds for Indie Musicians * How networking and community has helped her promote her podcast and get guests for her show. * The GoGirls Twitter chat has been a great place to connect and network. * How she uses Facebook groups to grow her network and build her business. * How musicians can use online communities to get questions answered, get gigs and support each other. * How we can all contribute to the growth of Indie Music through networking and masterminds. * How having an accountability partner can boost your productivity and expand your idea pool. * The benefits of having an accountability partner for musicians when writing and recording music.
Home Recording Tips for Musicians * What musicians can do at home to record the best quality demo. * What software musicians should use to record a quality demo at home cheaply. * How to get “the perfect mix”. * What mircrophone she uses that is a very affordable, durable and quality option. * How she became an “editing guru”. * Where she took music classes and what classes she took to learn editing.
Recommendations What episodes of “The Brassy Broadcast” are her favorites and the most popular.
The Recording Revolution
Sennheiser E835 Dynamic Cardioid Vocal Microphone
Looking for a Mastermind? Join the Female Musician Academy The Female Musician Academy Connect with Jen www.BrassyBroad.com
Connect on Facebook
Connect on Twitter @BrassyBroadJen
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook
I talk with Milow The Girl (Sylvia), an artist originally from Switzerland on the artist roster of Los Angels-based label Realize Records. Milow The Girl is an award-winning artist who has performed at large festivals and small venues in the US and Europe. She has just released a new album in 2015. She has even more exciting projects coming in 2015 including a film.
Artist Development: The Journey Begins * How and when she got her start singing. * How she makes a living with her music in 2015. * The composition of her income streams and how a lot of little things make up he income. * Who she has on her team and what they do to move her career forward. * How often she performs live and what type of venues she chooses.
Pitfalls & Stumbling Blocks in Artist Development * How she deals with doubt and difficulties she’s encountered throughout her early career. * What your motivation should be for having a career in music. * Why you should keep going even if when you encounter roadblocks and difficult people. * The role mentors (or lack of mentors) played in her artist development. * How her perfectionism effects her work in the studio. * How she and her journey of artist development is unique and encouraging. * How she makes sure her music doesn’t sound homogeneous. Her albums contain diversity of style and color. * What have been her most mind-blowing performances.
What’s Happening Now in Her Artist Development * About her recently released album “Overexposed” in 2015. * About the feature film that will include her music and is loosely based on her tour. * How long she’s on screen in the movie. * How she uses social media and person to person networking. * How her manager and label are indispensable tools to help her promote and get gigs. * How luck plays a role in artist development and your music career. * How staying positive is so important in artist development.
Book Recommendation The Secret
Connect with Milow The Girl www.MilowTheGirl.com
www.RealizeRecords.com
Milow The Girl on Facebook
Milow The Girl on Twitter
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook
Andrea Standley worked for Warner Brothers Records for 28 years, founded collaborative songwriting site SongsInc, and is now heading up a movement to promote songwriters and great songs called SongDriven. I talk with her about how artists can attract record labels looking for artists. We also discuss the lack of opportunities for songwriters with great songs and how SongDriven intends to change that.
An Insider’s View of a Major Record Label * How she “fibbed” her way into a job at Warner Brothers Records and then worked her butt off to keep it. * What she did and learned working with the Vice-President of International at Warner Brothers. * How she and her husband pioneered the first network at Warner Brothers. * What major artists she worked closely with at Warner Brothers in the 80s. * How working at Warner showed her the eventual fate of the loss of income for songwriters. * The number of artists Warner carried and how many brought in money and what that means for Indies trying to get on a label.
How To Attract Record Labels Looking For Artists * How the internet and technology help Indie Artists get recognized by record labels looking for artists. * Why I think the record labels are lazy. * The work ethic, mental stability, and other aspects that make for a viable artist in the eyes of record labels looking for artists.
SongsInc And Online Collaboration * How instrumental track owners collaborated with melody and lyric writers to create new songs. * How Andrea made sure track owners got paid for their collaboration. * Placements, sync licenses and artist cuts that were created through SongsInc. * How she administrated the program and got paid.
How SongDriven is Creating Opportunities for Songwriters * What happens to songs that are pitched to major artists and are not chosen because it isn’t right for the artist. * How do we resurrect great songs from the “vault”? * Getting uncut songs on radio and into the Grammys. * How she advocates for the songwriters by using a unique technique to capture the artist’s part of the royalties. * What does “SongDriven” mean as an artist name when attached to a song. * How SongDriven is creating a database to help find artists for these great songs. * How she’s getting the attention of the Industry to drive major artists to look at SongDriven songs. * How songwriters and singer-songwriters can get involved with SongDriven to get new exposure for their songs. * How they use Airplay Direct to introduce their music to radio stations, get feedback and boost sales. * Andrea welcomes your feedback and ideas as songwriters and artists – email her at info@songdrivenmedia.com * How she chooses songs for SongDriven and what she requires for submissions.
Connect With Andrea www.SongDriven.com
Visit their YouTube Channel
Twitter: @SongDriven
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook
I talk with award-winning Russian-American artist Marina V about coming to America, finding her calling as a full-time musician and the ups and downs of her career. She also discusses her creative income strategies, music managers, radio airplay and more.
How To Become A Musician * The story of how Marina V entered a talent contest in College that confirmed her calling to become a musician. * How she balances her income from month to month to create a sustainable career. * The demographics of her fan base and where she performs to reach her fans. * What makes an artist unique and how Marina capitalizes n her uniqueness.
How To Become A Musician: Necessity Breeds Creativity * How her income was dramatically effected by the proliferation of online streaming services. * What she did in response to this drop in income and how some creative solutions were born through necessity. * She talks about her Patreon program and her innovative 2 songs a month club that brings in a steady, recurring musician salary. * How she structures her Patreon campaign and the reliable income it generates each month to support her music career. * How she incorporates her painting talent into her income streams. * The benefits of combining passions – in Marina’s case music and cooking – to create an over-the-top, exclusive fan experience in her own home. * The one-on-one experience she creates for her SUPER fans that has them driving to Los Angeles from as far away as San Francisco and Las Vegas to attend. * How doing concerts in your home makes concert logistics easier.
How To Become A Musician With The Help Of Mentors * How she attracted a top-notch manager. * The contribution the manager makes to a musician’s career. * When is it time for a musician to find a music manager? * How finding a music manager is like finding a boyfriend. * Her disastrous and frightening experience being burned by shady managers. * How and why to “test out” a manager before engaging them full-time.
How To Become a Musician: Milestones on The Path To Success * Her experience connecting with BJ Thomas. * How a huge Beatles fan got to work with John Lennon’s producer. * How growing up in post-Soviet Union Russia gives her a fresh perspective on her success and keeps her humble and grateful.
How To Become A Musician By Combining Multiple Streams of Income * The timing of her income from royalties, Patreon, concerts and more. * Do fans still buy physical CDs? How you can entice your fans to buy CDs and merchandise at concerts. * The kinds of merchandise she sells including sheet music. * The crazy story about how she was surprised by huge checks in the mail from International radio play. * The cost to promote your song to radio and why she didn’t go that route. * How her Internationally popular song also won her an award from Sir Bob Geldoff. * The making of her tour documentary. * How she got a sponsorship from Toyota by touring in their Toyota Prius. * Selling Documentary DVDs to their fans and promoting the movie to Film Festivals. * Keeping your perspective on your success as an Indie. Stop comparing yourself to major label artists. Be grateful and celebrate your wins.
Music Business Books Recommendations All You Need to Know About the Music Business: Eighth Edition by Donald Passman
The Ultimate Guide to Singing: Gigs, Sound, Money and Health by TC-Helicon
Learn How To Create Super Fans Take the From Zero To Super Fan Course
Connect with Marina V On Her Website: www.MarinaV.com
On Facebook
On Twitter: @MarinaV
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter@BreeNoble or onFacebook
I talk with Music Publicist Stacey Sherman about promoting Indie Artists and her experience on her maiden voyage to South By Southwest, the behemoth Music Festival held every March in Austin, Texas.
What Does a Music Publicist Do? * Why it’s important for publicists to be organized and detail-oriented. * How she got started in PR and what kind of clients she works with. * Why she focuses on Indie Artists. * Why your bio might be turning people off and how you can fix it. * How to make yourself stand out as a musician by telling stories. * The top 3 most effective ways for Indie artists to promote their music.
The SXSW Social Scene * Stacey gives us the unofficial SXSW “tour”, exposing all of the craziness, disorganization, joys and frustrations of this huge music festival. * She vividly describes the SXSW street style reminiscent of Mardi Gras. * She discusses how Industry professionals use SXSW to network with each other. * Why you need to do networking beforehand or you will probably waste your time at SXSW. * She breaks down the reasons why A&R people would attend SXSW – it’s probably not what you think. * How you may be able to attract journalists to write about your SXSW performance. * The myth of “getting discovered”. * Where you should be in your career before you consider going to South by Southwest. * What your social media presence needs to look like to be taken seriously as a musician or band. * How 3 Indie artists connected on social media and worked together to make the most of South by Southwest – #LadybeastTrifecta. * Cool ideas on how artists can combine forces to build each other’s careers through festivals like SXSW and online. * How a publicist can be a buffer between you and the venue to improve relationships at events. * How creating a collaborative “event” to promote makes it easier to publicize instead of having to sell yourself. * Community not competition is working together to make the whole Indie community better. * Is SXSW too big to be a good networking opportunity for an artist? * Are there other conferences that would be a better option for networking? * Infamous cookie bar at Whole Foods Austin
How to get invited to SXSW parties and which ones to go to. * Rachael Ray SXSW party is the place for food. She got my mouth watering talking about the Whole Foods cookie bar extravaganza! * Where to see great music at SXSW. * What merchandise and promo items to bring (and not to bring) to SXSW. * Travel tips including where to stay during SXSW and how to find them.
CONNECT WITH STACEY Stacey records our interview at Subcat studios in Syracuse, NY
Website: www.RSPEntertainmentMarketing.com
Connect on Facebook
Connect on Twitter
RESOURCES SubCat Studios where Stacey recorded her interview in Syracuse, NY
Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter@BreeNoble or on Facebook
The Search For Authenticity – Finding Your Voice & Living Your Passion with Erin Dickins This is a fun, enlightening conversation with an Industry veteran and co-founder of Manhattan Transfer.
- The amazing story of how she got started in the business and met the other founders of Manhattan Transfer.
- What it was like to be an in-demand studio singer in New York.
- The well-known stars of the 80s that she worked with in the studio in New York in the 70s
- The success of Manhattan Transfer and her feelings about not being in the group during their greatest success.
- How she re-connected with the original group and recorded the CD “Java Jive”.
- Finding herself after leaving the pressure of the New York studio scene
- The call of the muse of music always draws us back to our passion.
- How spiritual work helped her look at “quitting” as a new chapter and a chance to grow.
- Not allowing fear to keep you from taking chances that could lead you to finding your voice and your true passion
- How working with a group in her early career provided her with mentors and support.
- How Leonard Cohen taught her about authenticity.
- Amazing studio story about Valerie Simpson and the oppressive environment that crushed individuality, creativity and uniquness.
- How Erin chooses her music and only sings what truly speaks to her and reveals her heart and soul.
- You have the ability as a musician to transform your audience by being a vehicle for joy.
- Getting out of the “self talk” that happens on stage that tries to steal our focus.
- Hanging out with Jim Croce and James Taylor before opening for James Taylor.
- Performing on Saturday Night Live with Dr. John where she met Linda Ronstadt.
- Her new project that combines cooking and music – “Sizzle And Swing” inspired by tunes on her “Java Jive” CD.
- How her new project solved her problem with lack of bookings in the US.
- How her new project brought her a new audience.
- Her own excitement about her projects is usually her best promotion.
- How she uses social media to connect with and grow her audience.
- The role of traditional media, especially radio, in promoting her shows.
- The value of Podcasting in promotion.
- Promotion using fabulous images on Instagram.
- How Facebook is limiting our connection with fans.
- The role and power of Twitter in connecting and promoting.
- Erin takes a selfie during our interview for Instagram.
- Why she LOVES her accompanist.
- Erin took this selfie during the show.
Book Recommendations Musicianship for the Jazz Vocalist
Voice and the Alexander Technique
The Cookbook Sizzle & Swing: Jazzin’ Up Food
Connect with Erin www.ErinDickins.com
Erin on Facebook
Erin on Twitter
RESOURCES Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter@BreeNoble or on Facebook
Interview Previews: Artist Development Services And Strategies in 2015 In this episode I give you a preview of the conversations I have with successful full-time female musicians about their unique artist development paths. I also discuss the state of artist development services in 2015 with a Music Industry veteran.
- I talk to Milow The Girl about how age is just a number. Contrary to the American Idol model, women over 30 have so much talent that should not be ignored by the industry. Just because you’re a little older doesn’t mean your music career is over.
- Stop playing the comparison game. Marina V talks about being grateful for what you have and celebrating your wins.
- Erin Dickins suggests that you study accomplished artists and learn from their unique gifts and ways of approaching their art (as she did while touring with Leonard Cohen) to hone your craft.
- I talk to Andrea Standley (former Warner Brothers Exec) about how artist development services are dead in 2015. You MUST be your own advocate, develop your craft and built a following to get the labels to notice you (if a label deal is ultimate goal).
If you haven’t listened to our first episode, you should definitely tune in to find out more about who this show is for, why I’m doing it and a little about my background as a musician and business woman.
Now go out and make great music, connect with your fans and grow your business!
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
ABOUT HOST BREE NOBLE Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter@BreeNoble or on Facebook
Interview Previews: Music Income Streams For Female Musicians In this episode I give you a preview of the conversations I have with successful full-time female musicians about the music income streams and other projects that make up their sustainable career:
photo courtesy of www.musicindustrythinktank.com
- I talk to Milow The Girl about how she combines income from side projects along with gig income to make a living.
- Marina V discusses the “lean” times and how that pushed her to get more creative with her money-making initiatives.
- Erin Dickins (founding member of Manhattan Transfer) explains why the lure of the studio was so powerful and lucrative.
- Marina V enlightens us on how you can receive a surprise windfall if you have all of your business pieces in place.
If you haven’t listened to our first episode, you should definitely tune in to find out more about who this show is for, why I’m doing it and a little about my background as a musician and business woman.
Now go out and make great music, connect with your fans and grow your business!
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
About Host Bree Noble Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook
In this short introductory episode, I discuss:
- My work with the Women of Substance Music Podcast
- How to submit your questions for me to answer on the show – Speakpipe & Bree@FEMusician.com
- Why I chose the name Female Entrepreneur Musician
- Taking away the mystery and frustration about the business side of music
- My background in Finance and Music
- Grab your corner of the market
- Giving you shortcuts to success by learning my mistakes and those of my guests
- Learn from Music Industry professionals
- Subscribe to the show on iTUnes
- Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Now go out and make great music, connect with your fans and grow your business!
Resources Email your questions for Bree to answer on the show: Bree@FEMusician.com
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTUnes
Give us a review on iTunes to be entered to win CDs & merchandise from our guests
Listen on Soundcloud
Music by Stella Ronson
About Host Bree Noble Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists at www.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook