Healthpreneur Podcast: Recent Episodes

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Hey guys! Welcome to another edition of Between the Ears! Two of my Results Coaches, Amy and Jackie, are here to provide valuable insight directly from their client conversations. Today, we are talking about the three mindsets that are hurting your business.

I know, you’re probably itching to learn more techniques, strategies, and successful game-plans to get your business to the next level. I get it. But the thing is, if you don’t have the right mindset when you deploy these things, they’ll never launch to the heights you want them to.

Mindset is important. It’s the foundation you need to take the risks, make the changes, and implement the strategies quickly, effectively, and fearlessly. So, plug in and listen to the three most common mindsets that are hurting your business and turn them around now. 

In this episode, Jackie, Amy, and I discuss:

• The three mindsets that are hurting your business.
• What happens when you play it safe and why it’s selfish.
• Being conscious of who you’re listening to.
• Being three feet away from a breakthrough – or not.
• Doing it alone and being honest with yourself.
• Raising your ambition and making the money you deserve.

01:00 – 04:30 - Introducing today’s topic: Mindset

04:30 – 08:30 - Why playing small shows a negative mindset

08:30 – 10:00 - How you’ll get pulled forward or backward

10:00 – 16:30 - The difference between strategies and digging in the right place

16:30 – 20:00 - Doing it alone and the benefit of help

20:00 – 29:00 - Escaping from vs. moving towards and believing in yourself

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What’s up, Healthpreneurs? Yuri here for another solo round of the Healthpreneur podcast. Do you know the number one mistake health coaches make on enrollment calls? Maybe not, especially if you’re making it!

The mistake is – drumroll, please – talking too much. And I’m guilty of this, too. Many of us are hardwired as teachers and simply want to share our knowledge. But this is the last thing you want to do on an enrollment call. 

Instead, ask questions. Let the prospective client do all the talking. Make that mute button your best friend. When you give someone the space to speak, they’ll feel connected to you and will be more inclined to work with you. Tune in to hear more on this big mistake and what you can do to prevent it.

1:00 – 2:00 - I’m guilty, too

2:00 – 3:30 - Why sales training is key

3:30 – 5:00 - The number one mistake we make and what to do instead

5:00 – 8:00 - What happens when you let your future client speak

8:00 – 10:00 – What to do if you need help

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Hi Healthpreneurs! Welcome back. On today’s episode, we’re doing another Client Deep Dive from our Health Business Accelerator program. Jill Sawchuk helps people liberate themselves from limiting patterns and uses movement, breath awareness, and her own intuition to get her clients lasting results.

She’s wondering how to use the framework we teach while still maintaining the uniqueness and voice that her clients love. She understands the value of the structure and wants to improve the delivery of her funnel, but how can she do that and still grab people’s attention and stick out from the rest?

Tune in to hear how to incorporate your best images, voice, and personality into our Perfect Client Pipeline so that it gives you the results you want. But be careful, if you get creative too soon you’ll be wishing you had had the basics down first!

In this episode, Jill and I discuss:

• The delivery of her funnel.
• Her Facebook ad struggles.
• Concerns about maintaining voice and unique-ness.
• Getting too creative too soon and the value of structure.
• What performed well for us and what grabs people’s attention.
• Figuring out what people are attracted to.

1:30 – 4:30 - How to tighten up your program and funnel  

4:30 – 7:30 - Aligning with your launch and nailing down the framework

7:30 – 10:00 - What has worked for us, video or image, and reading the metrics

10:00 – 15:00 - Fearing the generic and freeing your time

15:00 – 19:00 - What types of images attract clients

19:00 – 21:00 - Parting thoughts and thanks

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Welcome back to the Healthpreneur podcast! Yuri here, and I have an amazing guest on the show for you today. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and Mr. America 1991, Mr. Universe, and IFBB Pro Bodybuilder.

He now has one of the largest wellness clinics in the world, and his “I Am Hero” project was built to liberate the hero within all of us. He wasn’t always in tune with himself as a hero, however. Chris has had an amazing journey that’ll touch your heart and inspire you to stop playing the victim.

Chris has some solid truth-bombs to share with us today. So, if you’re ready, tune in and hear what he says about playing the victim, remembering the end goal, and using your vehicle of influence to spread your message to the world. It’s time to liberate the hero in you.

In this episode, Chris and I discuss:

• His rock-bottom moment and what he learned.
• The importance of having someone who can see your blind spots.
• How he became empowered to heal himself.
• Remembering the end goal to stay motivated and focused.
• Finding your vehicle of influence and sharing your story.
• The value of apprenticeship and bringing your hero to work.

2:30 – 8:00 - Chris’ journey; bodybuilding, autoimmune disease, and his journey to wellness

8:00 – 12:30 - Being a victim, seeing blind spots, and taking responsibility for your result

12:30 – 16:30 - Removing expectations and maintaining resilience to see the end result

16:30 – 21:00 - Speaking your message in the best way you can

21:00 – 29:00 - What you must do to grow your business

30:30 – 33:00 – The Rapid Five

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Welcome to the Healthpreneur podcast! Have you ever wondered how you’re supposed to stand out from everyone else doing the same thing? The reality is that our industry is huge – and growing.

Today I’m going to talk about how to stand out from the crowd. And the trick is not to even compete. Let me explain. You’ve got to create your own category. By doing that, you’ll instantly be number one. It’s that simple.

I can’t express how important it is to make your own category in our industry. It’s just too saturated not to. So, tune in and take notes as I walk you through exactly what you must do to shortcut your way to the top.  

1:00 – 4:00 - Climbing the mountain of success

4:00 – 9:30 - Two ways to differentiate yourself from the crowd

9:30 – 13:00 - Why your price must match the value of your offer

13:00 – 16:30 - Why certifications, accreditations, and classes aren’t everything

16:30 – 18:30 - A client example

18:30 – 22:00 - Serving yourself first to help your clients better

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How’s it going, Healthpreneurs? Yuri here on the 200th episode of the Healthpreneur podcast. Crazy, right? Today, we’re doing another Client Deep Dive. Ali Brigham is one of our Health Business Accelerator clients and proud owner of Charlotte Nutrition and Wellness.

She’s been working on perfecting her Facebook ads. By reading the analytics and clarifying her message, she’s already getting traction from the ads that she’s put out. Her Perfect Client Pipeline is starting to funnel – and she’s pumped. 

The trick is catching people’s attention so they relate to the problem you can solve. And to do that, you’ve got to be crystal clear with your message and philosophy. Tune in to hear the tweaks Ali made to improve her ads and serve her clients better than ever before.

In this episode, Ali and I discuss:

• The best angle for her Facebook ads.
• Facebook ad analytics.
• Getting her message and philosophy across.
• The language that gets people’s attention.
• Her business and growth goals.
• What she’s doing to improve her marketing.

2:00 – 7:00 - Getting comfortable with Facebook ad analytics and messaging

7:00 – 13:30 - Knowing what you stand for and what you stand against

13:30 – 16:00 - Creating discussions with your message

16:00 – 22:00 - The standardized funnel and how to catch people’s attention

22:00 – 25:00 - Ad copy, tools, and Ali’s goals for the new year

25:00 – 32:00 - Getting out of her comfort zone to grow and serve

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Welcome to episode 199 of the Healthpreneur podcast! Although we’ve been going strong for 199 episodes, our question to you today is this: When are you going to start? Again, when are you going to start?

You can ask this question to yourself for any area of life, whether it’s business, health, fitness – whatever. No matter what it is, you’ve got to make time to improve yourself in whatever area you feel is lacking.

Step up, put away the excuses, and step into the courage it takes to get on the road to improvement in the year 2019. Listen in to hear Steph, Jackie, and I talk about the most common reasons for inaction, why small steps make a big difference, and how you can act now.

In this episode, Steph, Jackie, and I discuss:

• What they hear from clients about burnout.
• The biggest expense in your business.
• Fear, uncertainty, and the need for inaction.
• The need for coaching and support.
• Premium pricing.
• The struggle some people have with tech.
• Movement in the right direction and discipline.

3:00 – 6:30 - The biggest cost to your business

6:30 – 11:30 - Making excuses and being stuck in inaction

11:30 – 15:00 - Standing up for yourself and the pain of the process

15:00 – 21:00 - Fear over tech and an example of inaction

21:00 – 23:00 - Small steps and discipline

23:00 – 26:00 – Understanding why you aren’t where you want to be

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We’re back at it on the Healthpreneur podcast! Welcome! Today’s topic is a tough one. I’m going to be talking about how to niche down and find your target market. This question comes up often, and it can be difficult not to try and be everything to everyone. 

The truth is, there’s a lot of people doing what we do. But you can do it better if you hone in on who you want to work with. If you focus on them and their specific needs, the people you want will be attracted to you. Then, you can specialize your product and offer it to groups that have the same problem.

This episode, I’ve got some questions for you that’ll help you narrow down your niche and target market. Why? Because you can’t be everything to everyone, and if you don’t niche down, you’ll be nothing to no one. So, listen in and grab a pen because it’s time to start 2019 with a bang!

1:00 – 3:00 - Why it’s important to zero in on your perfect client

3:00 – 5:00 - How we help our clients find their target market

5:00 – 9:30 - The questions to ask yourself to find your niche and target market

9:30 – 13:30 - Client examples and why niching down works

13:30 – 15:30 - A summary

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Welcome back, Healthpreneurs! I’m very excited for today’s guest, Jason Maxwell, because he’s a fellow Canadian doing some amazing things in our space. We’re going to discuss Instagram because it is the most powerful social platform today – and Jason’s a master when it comes to Instagram marketing.

We’ve seen a complete nosedive when it comes to email and, let’s face it, no one’s giving business cards away these days, either. Stories are the new email. You can see your open rates, click-through rates, and track how well your content is working.

The future is in multi-channel marketing and messaging. And Instagram is a big one that can help you take your business and visibility to the next level – fast. So, grab a notebook, take a seat, and tune in to get some advice that’ll be actionable immediately.

In this episode, Jason and I discuss:

• Why being on Instagram is a must.
• How to get the ball rolling on Instagram.
• What content to share and why the medium matters.
• How often to post and reading the metrics.
• His success with graphics and the value of the caption.
• How to use Instagram stories and IGTV.

1:30 – 4:00 - Introducing today’s topic

4:00 – 8:30 - The first steps to get traction on Instagram and reading the metrics

8:30 – 13:00 - How Jason got started and gained followers

13:00 – 16:00 - The importance of the image and caption

16:00 – 23:00 - Jason’s 4 pillars, growth, and infographics

23:00 – 33:30 - Instagram stories and IGTV

33:30 – 38:30 – The Rapid Five

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It’s another great day on the Healthpreneur podcast! Welcome back! Today Amy, Stephanie, and I will be talking about the importance of your Perfect Life Vision. As we all know, it’s easy to get lost in the day in and day out, the comparison, and the busywork.

But it’s important to take a step back to look at the big picture – the vision – and know what you want and why it’s important to you. To stop getting in the way of your vision becoming a reality, you’ve got to get past your own limitations. 

Our results coaches hear it all. They know the struggles our clients are going through, both mindset-wise and in their businesses. And oftentimes, a realigning with their Perfect Client Vision is all it takes to get our client’s back on track. Hop on the podcast today to hear what other Healthpreneurs are going through and some tips to immediately hone in on your own vision.

In this episode, Amy, Stephanie, and I will discuss:

• Why your vision is important.
• The boundary between you and your business.
• What we commonly hear on our coaching calls.
• Getting past our own limitations.
• How to hone in on your vision and act.
• Recognizing your thought patterns.

1:00 – 7:30 - Why your vision is important

7:30 – 12:30 - What we commonly hear on our coaching calls

12:30 – 14:30 - Our company’s process

14:30 – 19:00 - The necessary next steps to realign with your Perfect Life Vision

18:30 – 26:00 - Being aware of the subconscious mind

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It’s another beautiful day on the Healthpreneur podcast! Today I’m going to talk to you about how to crush your goals in 2019. Not meet them, push them back, procrastinate, or just think about them – crush them.

Be honest and transparent with yourself about the goals you’ve set in the past. Did you meet them? If not, why? Was the vision clear in the first place? Were your decisions congruent with your vision?

Sometimes, saying no to anything that is outside your vision is all it takes. It’s also important to set realistic goals that you can fully commit to. Tune in to hear how to set up your goal-crushing game plan and make 2019 your best year yet!

1:00 – 2:00 – Introducing today’s topic

2:00 – 3:30 - Some simple ways to make 2019 as impactful as possible

3:30 – 6:30 - Set your four goals and focus on four outcomes

6:30 – 10:00 - Where commitment fits in

10:00 – 13:30 - My story and how people succeed

13:30 – 16:30 - Dealing with the struggle  

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It’s another great day on the Healthpreneur podcast! Today’s special because we are speaking with one of our clients for a new installment to our show. We’re doing this to give you a sense of what goes on behind the scenes, so you can see exactly how we help our clients improve their offering and business model.

David Zachary is an ADHD coach and transforms lives through addressing what people eat, how they sleep, what they think, and how they move their bodies. He has flushed out the four main processes he teaches his clients, and through that, is working on creating a curriculum.

Depending on the kind of business you have, it may be difficult for you to keep a linear or standardized curriculum. In David’s case, his clients come in with varying test results, so his clients must begin on different levels. Tune in to hear us navigate through David’s questions and see how you could implement these ideas in your business, too.

In this episode, David and I discuss:

• Finding your process and organizing it.
• How he helps his clients.
• Creating a “dream come true system”.
• A linear versus genius model.
• Finding the fundamentals of your training.
• Visualizing the framework of your content.
• Catchy program names that encompass what the client wants.

2:30 – 5:00 - Organizing steps for your systemized process

5:00 – 12:00 - Building out a genius model and graph

12:00 –19:00 - Customization, standardization, and curriculum templates

19:00 – 21:30 - How to organize your content and sell your product

21:30 – 25:00 - Naming your program and the naming formula

25:00 – 27:00 - The naming archive we offer our clients

27:00 – 28:30 - David’s biggest takeaway

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It’s another great day on the Healthpreneur podcast! Yuri here, bringing you another episode of Between the Ears with my awesome team of Results Coaches. Today we’re talking about the importance of mastering the fundamentals.

Recently we’ve had some feedback from our followers. And a lot of that feedback had to do with the basics, the fundamentals that they still don’t have in place. Many entrepreneurs are anxious to get to the fun stuff without setting up the foundation that’ll lead them to lasting success – and that’s a big mistake.

You’ve got to follow a step-by-step process for your predictable, profitable, Perfect Client Pipeline to work. And you’ve got to lay this – the groundwork – first. Plain and simple. Listen in to find out exactly what those fundamentals are, why they’re so important, and how you can lay that foundation in your business no matter how long you’ve neglected it.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• Trusting a proven process.
• The step-by-step blueprint that works and being resourceful.
• Setting up a solid foundation.
• Avoiding money waste.
• Narrowing down your niche.
• Speaking your audience’s language.

1:00 – 5:30 - Following first, leading second, and seeing rapid results

5:30 – 7:30 - Understanding where you fall short and pushing through until you reach success

7:30 – 11:30 - Laying a solid foundation to leave a legacy

11:30 – 20:00 - Finding your specialty and the benefits of a group-based program

20:00 – 24:00 - Our framework and the three things you need to know about your audience

24:00 – 28:00 - What’s important about your slide-deck and what’s not

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What’s up, Healthpreneurs? Gather round, because it’s story time! Today, I’m going to share with you the story of Healthpreneur. We build a million-dollar business with a 5,000-person email list – and I’m going to share exactly how we did that.

Many people think they need a big following to make big money, but that’s not the case. It definitely wasn’t the case for us!  I saw the need for Healthpreneur, started it, and over the years simplified it down to the core offerings we have today.

We made the decision to be the world’s leading training and coaching company for health entrepreneurs who want to start and scale high-end coaching business. And that’s what we’ve done. Tune in to hear what we do, why we do it, and what we have planned for 2019.

1:30 – 4:30 - How Healthpreneur started and why I transitioned out of my fitness business

4:30 – 7:00 - How I boiled it down to our ONE thing

7:00 – 8:00 - Our number one priority and how we built it into our model

8:00 – 11:00 - What we have planned for 2019

11:00 – 14:30 - Why you don’t need a huge following but need a good process

14:30 – 18:00 - What you can do to move the needle in your business

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Hey, Healthpreneurs! Welcome to another episode of the Healthpreneur podcast! I’ve got a holiday gift for you! Today, we are starring Vince Del Monte, the only Fitness Guru who has been coined The Skinny Guy Savior. He helps skinny guys and girls build muscle, confidence, and overall health through his popular muscle-building system.

Vince is an author and WBFF Professional Fitness Model. Because his fitness business did extremely well, he now helps others build their online fitness businesses. He’s a wizard when it comes to branding and marketing, and understands how critical it is to invest in yourself (he does!).

This episode will give you some insight into maintaining a lucrative – and lasting – business in the health and fitness industry. It’s not about the details. It’s about what’s between your ears and how you think about your growth and investments. Tune in to hear what Vince believes to be the top two investments every entrepreneur should make.

In this episode, Vince and I will discuss:

• Shifting in business and maintaining your identity.
• Imposture syndrome.
• Getting out of the box without fear.
• Outdated marketing techniques.
• Why investing in yourself matters.
• Branding and marketing.

03:00 – 11:00 - Vince’s journey, background, and goals

11:00 – 20:00 - Transitioning from fitness to business and how he manages both sides

20:00 – 27:00 - The need for coaching programs in an ever-evolving world

27:00 – 42:00 - Why people hire coaches and how you’re going to improve

42:00 – 1:00:00 - Where your investments count and an example

1:00:00 – 1:06:00 – The Rapid Five

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Welcome to the show, Healthpreneurs! We’re back at it and ready to give you another great episode. Today we’re going to highlight some of our incredible clients and give some surprise shout-outs. 

These clients have stayed on course, followed their vision, and are now reaping the rewards of a job well done. We are very grateful to work with such incredible, dedicated clients, and are excited to see where their journey takes them.

This episode is inspiring and should drive you to reflect on your past year’s accomplishments. How have you advanced since this time last year? Are you where you said you wanted to be? Tune in to hear what system has worked for our clients, and see how you can get a piece of the pie, too.

1:00 – 3:00 - Introducing the show’s topic for today

3:00 – 12:00 - Elaine, Eric, Dan, Tanya, and Daphna’s success

12:00 – 19:00 - Kate, Amy, John, and Cher

19:00 – 21:30 - What happens when our clients deploy our program 

21:30 – 24:00 - An exercise and a catalyst

24:00 – 28:30 - My promise to you

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You know what time it is, Healthpreneurs! Welcome back! Do you have a book in you? Well, today I’m going to be telling you the truth about writing and selling a book. I’ve written three books about diet and nutrition, so I’ve got some important behind-the-scenes insights.

If you want to write a book, you should.

But first, you need to know the truth about what is really going to transform someone’s life.

And you must have a clear objective. Without this truth bomb, you’ll be headed into the process blind.

I’ve published both traditionally and on my own, and I think self-publishing to start is the way to go.

I’m going to share with you why self-publishing is the best way to get your message across, and I’ll crunch the numbers for you based upon my experience with self-publishing. Tune in if you’re interested in writing a book and leave with some helpful hints to get started!

1:00 - 5:30 - Publishing vs. self-publishing and your book’s objective

5:30 – 9:30 - How to really help people and when to publish traditionally

9:30 – 15:00 - Why you should self-publish and how to sell your book

15:00 – 17:30 - Getting your message across and knowing your primary objective

17:30 – 24:00 - My book example and putting book sales into perspective

24:00 – 27:00 - Why coaching programs are still the solution

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Have I got a treat for you today, Healthpreneurs! Welcome back to the show. Today Matthew Hersh, the co-owner and operator of The Brand X Method, is going to share both the business-building side of things and the journey to create a movement.

The Brand X Method builds formidable humans. They work with kids and teens to improve their strength and conditioning and, in turn, build their confidence, teach them fearlessness, and motivate them to push forward in whatever avenue they choose. What they do is so important for our future generations.

Matthew is a savvy businessman. He’s passionate about his work with The Brand X Method and knows the value of continued education through podcasts, conferences, coaching – and lots of reading – so he can make the biggest impact with the kids his company serves. Tune in for some actionable tips to take your business to the next level, reconnect with your mission, and use your uniqueness for good.

In this episode, Matthew and I will discuss:

• His background and why he works with kids.
• How The Brand X Method builds formidable humans.
• The importance of experiment and play.
• Why their approach is balanced and healthy.
• Advice for entrepreneurs and the importance of continuing your growth.

02:30 – 06:30 - Matthew’s background, purpose, and mission

06:30 -  12:00 - The business model and why it works

12:00 – 16:30 - Advice for other entrepreneurs

16:30 – 19:30 - A formidable book list

19:30 – 23:00 - Knowing your niche and using your uniqueness for good

23:00 – 27:30 – The Rapid Five

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Welcome back to the Healthpreneur podcast! This is episode number 187. Can you believe it? Today I’m here with our famous Results Coaches; Jackie, Amy, and Stephanie, and we’re going to discuss a big one: Worry. 

Worry. We all know what it feels like. It can be paralyzing, stressful, and lead us to make short-sighted, fear-based decisions. Can you relate? If so, then you also know that worry doesn’t serve you, but rather just gets in the way.

Luckily, you can move worry out of the picture with some simple tips from our coaches who work intimately with our clients. They’ll reveal how to crowd-out worry and replace it with action, eagerness, and a reality you want. So, tune in and take some notes!

Today, Jackie, Amy, Stephanie, and I discuss:

• The worry habit.
• Thinking differently.
• The first 24 hours of a client experience.
• Expectance and acceptance.
• Three ways to overcome worry.

1:30 – 9:00 – Overcoming worry and moving forward

9:00 – 12:30 - Expecting and accepting uncertainty

12:30 – 17:00 - The outcome you want with the framework you need

17:00 – 20:00 - Taking (the right) action and fine-tuning our daily thoughts

20:00 – 24:00 - Confirmation bias and creating your own reality

24:00 – 27:30 – Predicting, expecting the best, and the power of coaching

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Welcome back to the Healthpreneur podcast! All right, Healthpreneurs, time to fess up. Are you running your online business like a hobby? If so, here’s a little gut-check for you: Online businesses take time and effort to run successfully – just like in-person businesses.

If your online business is your hobby or your “side hustle,” you’re not an entrepreneur, you’re a want-trapreneur (yes, I just made that up...like it?). If you aren’t going to show up, put in the effort and commit, don’t play the game. Don’t settle for mediocrity. Please. 

At Healthpreneur, we only work with committed entrepreneurs. After all, why would we want to work with people who just want to dabble and always have one foot out the door? I challenge you to analyze the way you look at your online business and finally make the changes necessary to make it thrive.

1:00 – 2:30 - The business-building opportunities online and the work it takes to build them

2:30 – 6:00 - Why you won’t succeed if you play it safe and don’t commit

6:00 – 7:30 - Our guarantee and when to see red flags

7:30 – 9:00 - Why most coaches suffer, especially the “hobby” ones

9:00 –13:30 - Investing in your business to make it grow

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I’ve got another awesome episode for you, Healthpreneurs! It’s good to have you back on the Healthpreneur podcast. Today I’m chatting with Phil Caravaggio, the co-founder of Precision Nutrition, about what he did to make the Precision Nutrition brand successful for over 20 years now.

Phil is the man behind the madness. His systems and processes are the unsung heroes of the company’s success, and he’s going to reveal exactly what secret sauce he used to help the company flourish from the inside out.

Tune in to hear Phil dive into their business model and reveal how they market deep commitment so they attract deeply committed clients right off the bat. If you want to get – and keep – quality clients, you must offer a great product and experience. In this episode, Phil breaks down how to do just that.

In this episode, Phil and I discuss:

• Putting the customer’s needs first.
• Content, product, launch marketing, and reputation.
• The benefit of social momentum in training programs.
• Improving the product experience by offering the service first.
• How suffer and sacrifice fuel commitment and a desire to change.
• Finding the people you want help and the problem you want to solve.

3:30 – 12:00 - The secret sauce to Precision Nutrition’s success

12:00 – 17:00 - The products, programs, system design, and building trust

17:00 – 24:00 - Marketing deep commitment and what makes a great product

24:00 – 35:00 - Client feedback; understanding why people become and remain clients

35:00 -  41:30 - Product development and the value of a meaningful conversation

41:30 – 45:00 - The key to lasting success

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Welcome to another episode of the Healthpreneur podcast. We’ve got a Facebook post controversy on our hands, guys, and the question is basically this: Is it unethical to charge more as a health or fitness professional?  

My post was titled, “Health Experts: How to Find Clients That Can Afford You,” and it clearly rubbed some people the wrong way. People were commenting that health and fitness services should be kept at affordable prices that are accessible to everyone.

I disagree with the notion that we as health and fitness professionals should keep their prices low. Higher prices require commitment and investment from both parties, resulting in problems solved and goals hit (that’s why you’re hired after all, right?). The professional will be pushed to serve at their best and the client will show up and do the work. Tune in to be a part of this debate and hear what we’ve got to say.

In this episode, Stephanie, Amy and I discuss:

• Facebook comments and controversy.
• How everyone can benefit from prices that level-up everyone’s game.
• Choosing your clients and standing behind the quality of your work.
• Cheap e-books and the transformation that comes from them.
• Attracting abundance and moving away from martyrdom.

1:30 – 4:30 - Reviewing the post and its comments

4:30 – 7:30 - Why premium pricing benefits everyone

7:30 – 12:30 - Attracting clients that’ll invest in themselves and you

12:30 – 17:00 - Charging what you’re worth so clients will do the work

17:00 – 27:00 - What happens when people aren’t invested

27:00 – 30:00 - Stepping up and making a change if you’re unhappy

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What’s up? Welcome to the Healthpreneur podcast. The question today is: Quantity or quality, which is more important? Does that seem like a trick question?

Well, at least when it comes to marketing, I believe quantity is more important than quality. The thing is, to get good at marketing you’ve got to do it – lots of it. And to get people in the door or on the phone, they must see your marketing, right?

The Perfect Client Pipeline sets you up so your sales process is predictable; and best of all it gives you the space to go full out on the amount of marketing you put out there. So, Healthpreneurs, turn it up to find out how to play fast, play hard, and level-up your game to push ahead of the crowd. 

1:00 – 2:30 - When quantity is more important than quality

3:00 – 8:00 - Why the competition is real and how to get in the game

8:00 – 12:00 - Building a brand and getting your message out there

12:00 – 14:00 - How to take the next step and stand out

14:00 – 19:00 - Why quantity matters and how to set up your game plan

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What’s up, Healthpreneurs? Have you heard of the Institute for the Psychology of Eating? This institute certifies coaches, health coaches, and nutritionists – all with a focus on the psychology of eating. The focus of this is to address the relationship we have with food and how it relates to our emotions.

Emily Rosen is our guest today and the co-founder of the Institute for the Psychology of eating. She’s helped build an incredible business around the real issue to help people overcome emotional eating and cure the cause of their health issue, not just the symptom.

Emily is a business wiz. She has self-taught herself lots of the tech and marketing stuff that propelled her business forward in the beginning. She’ll also divulge the #1 way she self-taught herself the things that have changed the game in her business. Tune in for some insider marketing tips and critical business advice.

Today, Emily and I will discuss:

• How she developed her mission by realizing the real issue.
• What she had to learn to get her work out there.
• Being authentic and of integrity.
• Seeing struggle as an opportunity for growth.
• The good and bad of marketing conferences.
• Tenacity, curiosity, and consistency.

3:00 – 7:00 - How developed her business

7:00 – 15:00 - The challenges she faced and how she reverse-engineered the process

15:00 – 21:30 - Personal growth, mindset, and seeing lessons in challenges

21:30 – 26:00 - How she’s learned the most

26:00 – 34:30 - When she said “yes” when she shouldn’t have

34.30 – 45:00 - The way to stay sustainable as a business and the traits you must have

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Hey, Healthpreneurs! We’ve got a serious question for you: Are you committed – or just curious? Those are two very different things, right? Building a successful business is NOT easy so, first off, you MUST be committed.

If you’re committed and resourceful, you’ll overcome any obstacle, think creatively, and get shit done. Put simply, you’ve got to figure out a way – your way – and you’ve got to use the best people, tools, and resources to get where you want to go.

Our results coaches are on the ground tackling issues and pushing clients forward on their journey to personal, business, and financial success. So, who better than them to discuss the value of true commitment to the journey? This episode is for those ready to commit to success. Just curious? Step aside or finally take the first step towards action and LAUNCH.

In this episode, Jackie, Amy, and Stephanie discuss:

• Commitment and resourcefulness.
• Constant learning and utilizing the tools you have.
• Tapping into your successes and strengths.
• Mindset and the fear of the unknown.
• Moving forward and learning from your mistakes.

1:00 – 3:00 - How commitment will change the game and how to find the answer

3:00 – 7:00 - How to be resourceful and learn what you need to know

7:00 – 10:00 - Tapping into the mindset that’ll propel you forward

10:00 – 12:00 - Going live and looking at the numbers

12:00 – 16:00 - Making your mark on the world, adapting to change, and having fun

16:00 – 18:30 - The routine for success

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I’ve got what you’ve all been waiting for, Healthpreneurs! That’s right, another episode of the Healthpreneur podcast! Today, I’m going to talk about the biggest cost in your business. Guess what? It’s not what you think. 

It’s the revenue you aren’t making. That’s right. The biggest cost in your business is the revenue you aren’t making while you wait around for the “perfect conditions” or the “right time”. In short, your delay is costing you money. Big time. 

And the same thing is happening with your clients. Tune in to learn how to handle coaching calls with you clients and slash the biggest cost in your business. Now’s the time to act – you and your clients need it.

1:00 – 4:00 - What we experience with Healthpreneur

4:00 – 5:00 - The true cost in your business

5:00 7:00 - The no-brainer investment if you believe in yourself and the program

7:00 – 8:30 - Telling prospective clients the true cost of their decision

8:30 – 11:00 - Knowing how to handle the necessary coaching conversations

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I’ve got a good one for you today, Healthpreneurs! Welcome to the Healthpreneur Podcast. Our guest today, Todd Herman, is a highly sought-after performance coach and creator of the 90-Day Year. He coaches Fortune 500 CEO’s and professional athletes all over the world.

Todd has a uniquely wired brain. He has formulated his teachings to help entrepreneurs navigate their journey and cultivate the mindset necessary for success through his work with high-performers. 

This episode is a must-listen for all entrepreneurs who want to make their goals inevitable. Now who doesn’t want that, right? Todd will divulge the top traits of ultra-high performers so you can see how you measure up and where you can improve to get the results you want. 

In this episode, Todd and I discuss:

• Taking action and having grit.
• Risk tolerance and outcome focus.
• Focusing on performance and process.
• The meaning of The 90-Day Year.
• The “Ow” brain vs. the “Wow” brain.

3:00 – 13:00 - The traits that ultra-high-performers possess

13:00 – 16:30 - Taking pride in the process

16:30 – 23:00 - The 90-Day Year; assessing performance, strategies, and goals

23:00 – 27:30 - Making the outcome/goal inevitable

27:30 – 31:00 - Being a thought leader vs. being a thought repeater

31:00 – 39:00 - Moving forward with a “wow” brain and staying on track

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Welcome to the show, Healthpreneurs! Today, I’m chatting about psychology versus platform with my results coaches Jackie and Amy. We’ve realized that a ton of people are hung up on the platform they’re using to reach their clients. Really, they should be more concerned about understanding the psychology behind their strategy.

Any good program should be platform agnostic. This means that the strategy a program teaches should focus on the psychology that works to reach clients, not the vessel you use in which to do so. The only thing that is certain is change, so you can bet the internet and its platforms will change, too.

But, in the meantime, don’t get distracted by other platforms. Stick to what works and evolve when it’s time. Tune in to get the scoop on where to fish, how to do it, and why an authentic message will always reap the best results – whether the pond changes in the future or not.

In this episode, Jackie, Amy, and I discuss:

• Whether to focus on psychology or platform.
• Why psychology comes before platform.
• Why any good program is platform agnostic.
• Certain change, evolving platforms, and fishing where the fish are.
• Finding your clients on the best platform while remaining authentic.

1:00 – 3:00 - What we help people deploy

3:00 – 9:00 - Why knowing your audience and how they think is key

9:00 – 13:30 - What to do when your strategy needs to change

13:30 – 17:00 - Since change is certain, adjust accordingly to best relay your message

17:00 – 21:00 - Ignoring false beliefs to get what you want and finding clients now

21:00 – 25:00 – Sticking to the pipeline and then building your brand

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Welcome back, Healthpreneurs! Today, we’re going to be talking about overcoming the fear of rejection. Believe it or not, this crippling fear holds everyone back in their business – and in their personal lives! 

If you aren’t where you want to be in business, it’s because you have a fear of rejection. Let me explain. Sometimes hard questions need to be asked. But if you’re afraid of rejection, you won’t. Sometimes, you’ve got to follow-up multiple times. If you’re afraid of being rejected, you won’t do that, either. And that’ll kill your business.

You’ve got to be top-of-mind and have the courage to get in front of people. Don’t worry about what other people think. Just take MASSIVE action. Tune in to learn a few practical steps to overcome the fear of rejection.  

1:00 –4:30 - How fear of rejection shows up in business

5:00 – 8:30 - The importance of being top of mind

8:30 – 11:00 - An example of how this works

11:00 – 14:00 - How to push past the fear of rejection

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Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly.

When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of “The 60-Second Sales Hook,” and founder of Copy Chief, a thriving community of the world’s top online marketers.

Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product.

In this episode, Kevin and I discuss:

• The importance of story and sharing relatable struggle.
• The four-step formula.
• The template for telling people what you do.
• The number one mistake people make when writing copy.
• “ABT”: Always be teaching.

3:30 – 9:00 - Kevin’s 60-second Sales Hook and joke formula

9:00 – 14:30 - The formula for marketing and answering “What do you do?”

14:30 – 20:30 - The power in creating terminology

20:30 – 22:30 - Bullet writing and when to write your headline

22:30 – 26:00 - Content formula: Concept, authority story, example, and 3 action steps

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We’re back at it on the Healthpreneur podcast! Welcome! Today, we’re going to give you the scoop on what to do when you want to hit the PANIC button. Hint: Don’t. Things won’t always work out according to plan, and you know what? That is ok.

We’ve got to remember to let go of resistance and the expectation that things must go a certain way. We must be resilient and see challenges as what they are – opportunities. By doing this, you’ll open the door for even greater things than you expected.

Fear, panic, resistance, and expectation are all in your head. When you replace those with positive thought habits, gratitude, flexibility, and a desire to serve, you’ll no longer find a need to hit that panic button. Instead, you’ll be moving towards your goals and accomplishing them. Doesn’t that sound better?

In this episode, Amy, Jackie, Stephanie and I discuss:

• My experience with failure and understanding the process.
• Using top performers as an example.
• Getting out of our own way and focusing on service.
• Lost opportunities when you hit the panic button.
• Being a victor – not a victim.

1:30 – Understanding the process and removing emotion from the equation

7:00 – 14:30 - Letting go of resistance, living in the now, and breaking bad thought habits

14:30 – 18:00 - Tips for breaking bad thought habits

18:00 – 26:00 - Resilience, building a legacy, mindset, and manifestation

26:00 – 30:00 - Taking responsibility vs. blaming others

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How’s it going, guys? Welcome to the Healthpreneur podcast! Do you know the 3 things the human body needs to survive? Oxygen, food, and sleep. Do you know the 3 things your business needs to thrive?

It needs to get leads, enroll those leads, and deliver an amazing result. If you don’t have a process to get those three things predictably, your business will never thrive. And if your system is weak in one of those three pillars, forget it.

Many people have a weak link in their business. And they’re wasting time. You’ve got to focus on high-paying clients that will pay top-dollar and demand great results. That way, you’ll show up for them, deliver, and get paid what you deserve. Tune in to hear how to do this now.

1:00 – 4:00 - The three things your business needs to thrive

4:00 – 5:00 - What you must do to thrive

4:00 – 8:00 - The 7-Figure Health Business Blueprint

8:00 – 10:30 - The problem with blogs, social media trolling, and content-based game plans

10:30 – 13:00 - The value of social proof and a machine that works without you

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What’s up, Healthpreneurs! Welcome to another amazing episode of the Healthpreneur podcast. Today’s guest, Lewis Howes, needs no introduction, as most of you have probably already read his New York Times bestseller The Mask of Masculinity or listened to his podcast The School of Greatness, which is one of the top podcasts in the world.

Lewis is a lifestyle entrepreneur, high-performance business coach and keynote speaker. He’s a what-you-see-is-what-you-get kind of guy – he’s genuine, authentic, driven, and a great friend. He is determined to help people live their fullest lives and has been wildly successful in doing so.

Listen in to hear Lewis share his journey and how he learned to embrace adversity and push past challenges. He’ll also share some nuggets of wisdom about what makes a high performer and how you can best utilize platforms like Facebook ads, webinars, and podcasting. If you want to up-level your personal and professional life, this episode is for you.

In this episode, Lewis and I discuss:

• The impact personal relationships make on his growth.
• Finding lessons and opportunities in challenges.
• The importance of vision and service.
• The meaning of greatness and how Lewis helps others.
• Gratitude, meditation, exercise, and making the bed.

4:00 - 10:30 - The challenges and adversity Lewis has faced during his journey

10:30 – 15:00 - The top qualities of high performers

15:00 – 20:00 - Marketing, webinars and Facebook ads

20:00 – 22:00 - Greatness, finding your unique gift, and doing what you love

22:00 – 29:00 - His optimal morning routine

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Welcome back to the Healthpreneur podcast. Today, the question is: Are you selling or being sold? See, a sale is always being made. Either someone is buying what you’re selling – or you’re buying the story they’re selling. Yikes.

If someone has gone through the trouble of watching a webinar, filling out an application, and going through a funnel to speak with you on the phone, they’re obviously interested. If by the time you’re on the phone with them they’re giving excuses, they’ve created a story to sell to you – and themselves.

Uncomfortable conversations need to be had. Ask why. Ask why their goal is important, why they’ve booked the call, and why they care for a result. Dig deeper. It’ll help your clients – and your business. Tune in to hear how you can craft the process so it doesn’t feel sales-y, and so you can help your clients make the next move towards their goal.

1:00 – 2:30 - How a sale is always being made

2:30 – 5:00 - Selling and why our sales process works

5:00 – 7:30 - Getting past an uncomfortable conversation with “why”

7:30 – 10:00 - Tips to sell instead of being sold

10:00 – 13:00 – Crafting the process so it doesn’t feel sales-y

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Hey, Healthpreneurs! We’re back and better than ever with another solo episode on the Healthpreneur podcast. Today I’m going to talk about how to eradicate your money problems. Did I get your attention?

I thought so. But let me clarify something: You don’t have money problems. You have revenue problems. And that’s a very different thing. Revenue problems can be easily resolved with a process that works so you simply begin to make more money. Problem solved.

Tune in to hear how to earn what you want – and fast. We’ve also got an amazing opportunity to fast-track your success – but you’ll have to listen in to get the juicy details on that one! I’ll tell you want works, what doesn’t, and how I learned the hard way that income needs to come before influence.

1:00 – 3:30 - Money isn’t the problem, revenue is

3:30 – 7:00 - How to earn what you want and resolve your income problem

7:00 – 9:30 - Our Luminaries Mastermind opportunity

9:30 – 13:30 - What works, what doesn’t, and how I learned

13:30 – 16:00 - Income before influence and how we can help

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Hey, Healthpreneur! We’re back at it with an awesome episode of the Healthpreneur podcast. Today, I’m sharing with you an incredible interview with Per Bristow, the world's most followed voice and performance coach who runs a successful online business. He has helped people in 132 countries become more empowered as communicators, performers, and human beings.

As business-owners and impact-makers, we need to get to the core of how to best communicate our message on webinars, on stage, on the phone, or in-person, right? Per teaches just that, and has a great business model and process as well.

Per has set up his online business by successfully utilizing Google ad words, connecting virtually with his clients, and staying true to his own personal code of ethics. Being able to perform is important – whether it’s for 1 or 1,000. Tune in to hear how Per found his voice – in general and online – and how you can find yours, too.

In this episode, Per and I discuss:

• How he found his voice and why performance is important.
• Per’s business model and how he solves a problem.
• Staying authentic and ethical.
• Connecting virtually with clients.
• Understanding and accepting fear.

5:00 – 10:00 - Per’s journey, online business, and how he helps people get “a voice”

10:00 – 17:00 - Problem solving, Google ad words, and investments

17:00 – 18:30 - Authenticity, ethics, and Per’s client pipeline

18:30 – 20:30 - Connecting and engaging with clients online and at live events

20:30 – 26:00 - Being aware of fear and why knowing how to perform is important

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What’s up, guys? Welcome to the Healthpreneur podcast. Do you want to know what your clients are really buying? It’s not the service or product you’re selling, it’s the outcome. If they’re unconvinced that they’re going to get the outcome they want, they’re not going to buy.

Clients buy the certainty that your outcome is going to work. To invest in you and your product, your client must feel your confidence first. If you’re uncertain about yourself, your product, or your prices, that doesn’t speak much about what you’re offering, does it?

If you waver because you feel your product doesn’t work or you’re charging too much, you’ve got some things to think about. Join us on today’s show to dissect what’s holding you back and figure out what to do about it.

1:00 – 4:00 - What people are really buying

4:00 – 7:00 - Why certainty is key – especially when charging premium prices

7:00 – 9:30 - Excitement and fear when investing

9:30 – 12:00 - What’s holding you back and what to do about it

12:00 – 15:00 – Getting what you want by believing in yourself

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Hi, friends! Welcome to the Healthpreneur podcast. Today we’re going to discuss how to create a breakthrough in your business. Who doesn’t want a breakthrough, right?   I’ve got seven strategies to get to the next level in your business that are a little different than what you might be used to. In this episode, we will not be talking about what external factors can create an impact in your business, but rather what you can do for yourself and your own awareness to get you where you want to be.   Let me explain. Real breakthroughs don’t happen to those that aren’t ready for them. To open yourself up to receive that next step, you must work on clearing and prepping your mind to make way for ideas and inspiration. Tune in to hear seven easy strategies so you can enjoy that big breakthrough in your business when it comes your way.   1:00 – 2:00 - What we want and how to get there 2:00 – 8:00 – Meditating and writing down ideas 8:00 – 12:30 - Scheduling thinking time and spending time with great people 12:30 – 17:30 - Spend more time in nature and less time in front of the computer 17:30 – 21:00 - Ask better questions and receive support

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I hope you’re well, Healthpreneurs! I’ve got special guest James Swanwick on the show. He is the creator of Swannies blueblocker glasses and was an anchor for ESPN. Today, he’s going to share his journey and 5 steps to success.

James hasn’t always been confident. In fact, he started with a major fear of failure – and success! The story of how he overcame that is inspiring and sure to bring up some questions to ask yourself, too.

Tune in to hear how James moved past fear and into action. He’s also got some great insights about podcasting, video streaming, and the live streaming app Periscope. If you can relate to paralyzing fear or need a blueprint to finally accomplish your goals, this podcast is for you!

In this episode, James and I discuss:

• How he got the ESPN anchor position.
• Writing down your goals and asking “how” and “what” questions.
• Planning your action then taking it.
• Periscope as the next big thing.
• Podcasting and using video on multiple platforms.

4:30 – 13:00 - His journey and how he surpassed a fear of failure and success

13:00 – 18:00 - Writing down your goals, plan of action, and asking the right questions

18:00 – 24:00 - Taking action as the most important step

24:00 – 33:00 - Periscope and podcasting

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How’s it going, Healthpreneurs! You know what time it is! It’s time to get down to business and talk about a topic that’s going to move the needle in your business. Today, I’m going to reveal the number one thing that is KILLING your business.

What is it? Obscurity. See, if no one knows about you, how are you going to even get them through your predictable sales process in the first place? Don’t get me wrong, you don’t have to have a huge following to be successful. But you must know how to play the advertising game.

In this day and age, Facebook ads are a surefire way to quickly and effectively get in front of the people you want to serve – and get out of obscurity. That’s why it’s the first step in our perfect client pipeline. Listen in to hear how to finally get from obscurity to celebrity – and drive clients to your business like never before.

1:00 – 4:00 – The number one thing that’s killing your business and getting your message out

4:00 – 7:00 - How to make Facebook work for you

7:00 – 10:30 - Getting out of obscurity with a plan

10:30 – 13:00 - Penetrating the noise to go from obscurity to celebrity

13:00 – 17:00 – How this will take your business to the next level

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Welcome to the Healthpreneur podcast! Are you listening because you want to be a leader in the health or fitness industry? Well, you’re in luck, because today we’re going to talk about just that. 

What matters most is that you help clients achieve the result they want. Without the ability to do that, none of the following tips will help you. So, make sure you are offering something that works and impacts your client’s lives in a meaningful way.

With that locked down, there are a few things you can do to rise as a leader in the health or fitness community. Tune in to find out why playing the long game, locking down a process, networking, and contributing to others are critical actions if you want to be the cream of the crop. 

1:00 – 2:30 - What matters first

2:30 – 8:30 - Play the long game, lock down a process, and give away content

8:30 – 13:00 - Pick a niche and dominate it, network, and support others

13:00 – 14:30 – Summarizing the steps and why the world needs your voice

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Have I got a treat for you, Healthpreneurs! Today, we’re welcoming Adrienne Nolan-Smith, founder of WellBe, onto the show to talk about her inspiring journey and the importance of sharing your authentic voice.

Adrienne is a board-certified patient advocate, and her company’s mission is to bridge the gap between the wellness movement and the healthcare system. Because of her experience, Adrienne is driven to transform the healthcare system to one that is more root cause-driven.

She believes that all entrepreneurs should have a fundamental grasp on all aspects of their business, especially the ones that involve your company’s message and voice. She has taken drastic, intentional steps to preserve her voice and branding on social media channels. Tune in to hear what matters in marketing and how you can avoid getting lost in the noise.

In this episode, Adrienne and I discuss:

• Her personal journey and how it impacted her choice to work in the wellness industry.
• Her education and BCPA certification.
• Selecting the right healthcare providers and why patient advocacy is important.
• Preserving your voice to maintain your brand.
• What matters in marketing,

3:00 – 19:30 - Her journey, education, and board certification

19:30 – 25:30 - Adrienne’s journey with Lyme disease and her mother

25:30 – 31:00 - What she has learned for business and life

31:00 – 38:00 - Marketing and the importance of preserving your authentic voice

38:00 – 47:00 – The Rapid Five

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Welcome to the Healthpreneur Podcast! Are you ready to have a fire lit under your ass? Well you better be! This episode is going to motivate you to take full responsibility for your own results and inspire you to see the value of commitment. Why? Because you must fully commit to success – that is, if you ever want to see it.

It’s time. It’s time to get excited, go all-in, do the work, and accomplish your goals. It’s time to stop holding back and go full-steam ahead. If you want it bad enough, commit to seeing it through and going through the process. Otherwise, step aside and keep making excuses.

We all get stuck in a rut sometimes. Maybe we aren’t motivated by our “why”. Maybe we’re discouraged because we don’t know how to proceed, or our process isn’t working. But these things don’t have to break you. Listen in as Jackie, Amy, Stephanie, and I rekindle that fire and teach you how to fast track your way to success.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• Commitment and going all-in.
• Driving towards success with urgency and motivation.
• The way we give tough love.
• An example of commitment and non-commitment.
• Raising your ambition and committing to mastery.

2:00 – 6:30 – Why lack of commitment hinders success

6:30 – 11:00 - Finding a way, or finding an excuse; examples

11:00 – 14:00 - Someday, somewhere really means never, nowhere

14:00 – 19:00 - An exercise to determine where you are and where you want to be

19:00 – 22:00 - What we do to commit to mastery.

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What’s up, Healthpreneurs? Welcome to the show! Today we’re going to talk about doing less and getting more done. Who doesn’t like the sound of that, right? It’s all about working smarter, not harder, so you can create more impact and make more money while putting in less hours.

Before I move on, I’ve got to put in a little disclaimer. If you’re just starting out or starting from scratch, you’ve got to put in the initial work. It won’t be easy and requires hustle, grit, and time. But once your business is running smoother and more predictably, you can – believe it or not - get your life back. 

There are some easy ways to do this, including strategic scheduling, delegating, and discovering your “YOUnique Genius.” Of course, structuring your business in a way where it’ll operate without your constant overseeing is critical, and I’ll tell you how to do just that. If you’re at the point in your business where you’re ready to enjoy more freedom, tune in to find out what you can do to finally get your time back.

1:00 – 4:00 - When you can step back, curate your time, and refine your lifestyle

4:00 – 9:00 - The importance of systems, processes, and teams

9:00 – 14:00 - Determining your “YOUnique Genius,” delegating, scheduling

14:00 – 16:30 – Documenting what you do now to step away later

16:30 – 18:00 - How our training helps set you up for success and freedom

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Welcome to the Healthpreneur podcast! Today we are doing our very first client spotlight with the amazing Amanda Tress. Amanda is the founder of a program called “The Faster Way to Fat Loss,” which has spread like wildfire across the internet over the past 18 months. 

Amanda started from humble beginnings and hustled her way to the top. She is now doing a million dollars per month with her fitness and nutrition-based program for women, and has learned from the growing pains that come with standardizing and marketing her product. 

Highly-motivated and driven, Amanda knows what it takes and stands by her program. She knows the importance of living her core values and ethics, and has learned that it is critical that her team do the same. Tune in to hear how Amanda manages her social media platforms, why she created her own certification, and what having kids taught her about business.

In this episode, Amanda and I discuss:

• How she juggled personal training, blogging, and a digital marketing job.
• The benefits of her program and why she believes in it.
• Marketing through social media platforms.
• The value of testimonials and simplicity.
• Ethics, values, standards, and team building.

3:30 – 10:30 – Amanda’s entrepreneurial journey and evolution

10:30 – 18:30 – What motivates her and the lesson she learned through having a baby

18:30 – 27:00 – Social media marketing, conversions, frequency, and her certification program

27:00 – 39:00 - Growing and hiring; the importance of giving roles and delegating

39:00 – 50:00 – The Rapid Five

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Welcome to the Between the Ears segment of the Healthpreneur Podcast! We’ve got another show with our amazing Results Coaches: Jackie, Amy, and Stephanie. Today we’re giving you a news flash: Surprise! Don’t expect things to be easy!

What, you say? This whole running a successful business thing isn’t easy? Shouldn’t everything be easy, if we’re – you know – in flow? Nope. There will be challenges. It won’t be easy. But the journey is amazing and rewarding all the same.

Today we’ll consider some of the challenges that come up when running a business. Most of them occur right between our ears, and others occur outside of ourselves and test our ability to react and grow despite it all. Listen in for some practical advice to deal with challenges, simplify when possible, find solutions, and serve your clients with integrity and honesty.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• Accepting what you don’t know and following a proven path.
• Hand-ups versus hand-outs.
• Why people give up.
• How things can be made easier.
• Moving past challenges and struggle.

1:30 – 8:30 - Introducing reality, assessing mindset, and knowing what it takes to transform

8:30 – 13:00 - Simplifying the learning process and accepting the challenge

13:00 – 21:00 - Giving up, expectations, and discouraging yourself

21:00 – 29:00 - Serving, being honest, and overcoming struggle

29:00 – 39:00 - Parenthood and personal development

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How’s it going, Healthpreneurs? It’s time for my weekly solo round where I give you some insider lessons based upon my own personal experience. Today, I will be sharing with you seven lessons that I’ve learned from my 7-figure business. If you’re looking to hit 7-figures, or you already have and want to stay consistent in your growth, tune in. 

To have a thriving business, you must know your vision. Your strategy can change – as I’ve mentioned in previous episodes – but your overall vision should remain crystal clear and constant. With that in place, the things that push you over the 6-figure threshold include interacting with your clients, selling what people want, knowing your numbers, and knowing your business model.

The biggie is having a predictable sales process. Without that, your business will fall apart. The seven lessons I’ve learned from my 7-figure businesses all came from taking the wild ride that is entrepreneurship – and man, has it been fun. Yes, we learn lessons, but we’re permanently changed for the better, too.

1:00 – 4:00 - Clarify your vision and engage and interact with clients

4:00 – 7:00 - Sell what people want, give them what they need, and know your numbers

7:00 – 13:30 - Know your business model and predictable sales process

13:30 – 18:00 - Always add value, know it’ll be a challenge, and enjoy the ride

18:00 – 12:30 - How being an entrepreneur changes you: Growth, contribution, freedom

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Welcome to a tasty episode of the Healthpreneur podcast! Today we’re speaking with a Healthprenuer who has a product-based business. Chef Lance Roll, “The Flavor Chef,” is the master of tasty and nutritious bone broth, and he sells his products both online and through retailers.

Despite the coming and going trends in the health food space, Chef Lance has remained true to his original mission to provide quality, organic, love-infused products that heal and nourish since 2008. He refuses to sacrifice the integrity of his product with processing or additives that don’t align with his mission.

Lance has navigated through the seasonal aspect of his business, skill-gaps, and distractions, and has come out on the other side with a clear vision of what sets his products apart and who truly appreciates his craft and aligns with his mission. This is an episode that will be particularly helpful for Healthpreneurs who have or will launch a health-based product online or in-stores.  

In this episode, Lance and I discuss:

• How the seasons affect his business.
• Healing the planet one GI Tract at a time.
• Finding the right team to compliment your strengths.
• Selling his catering business and focusing on what he likes to do.
• The challenges in the retail space.

1:00 – 6:30 - Introducing Chef Lance, bone broth, and the seasonal aspect of his business

6:30 –11:30 - What sets The Brothery apart

11:30 – 16:00 - Recommendations and the benefits of bone broth

16:00 – 22:30 - Filling in skill-gaps, scaling, and getting distracted

22:30 – 27:00 - Navigating the retail and online markets and targeting the right clients

27:00 – 33:00 - The Rapid Five

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Ask and you shall receive, Healthpreneurs! Welcome back. Today we’re going to talk about getting comfortable asking for the sale. When you’re comfortable and confident, you’ll convert at a much higher rate and at a price point you deserve.

Jackie, Amy, Stephanie, and I each have spent countless hour on calls with clients and prospective clients. Because of this, we have observed what works and what doesn’t through the study of ourselves and our Healthpreneur clients. For example, common issues during a sales call are divulging too much and being unprepared.

If you – or your potential client – aren’t ready for the sale, don’t do it. If you have low energy, are stressed, or your client needs the go-ahead from a spouse to say “yes,” reschedule. Set yourself up for success so you go into the call feeling comfortable and confident. Grab your notebook and get ready for some valuable tips that’ll increase your closing rate and have you selling like a pro.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• The value of scripts and what happens when you divulge too much.
• The selling learning curve, confidence, and setting the stage for the offer.
• Practicing, recording, and perfecting your calls.
• Delusional optimism versus an assumptive attitude.
• Doing what you must do to be focused and ready for the call.

1:50 – 05:00 - Predictable pipeline building and where selling fits in

05:00 – 10:00 - A client example, the prescription phase, and why less is more

10:00 – 17:30 - Preparing yourself and the prospective client for the sale

17:30 – 27:00 - Avoiding assumptions, visualizing the close, and setting intentions

27:00 – 41:00 - The subconscious, the objection, and call part of the process

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You know what time it is, Healthpreneurs! Solo round time! And today, this episode is just for you because I’m talking about the top 5 traits all great leaders have in common. If you want to be a great leader – which I know you do because you’re here – you want to assure you possess all 5 of these traits.

Let’s be real: Not all leaders are great leaders. And that’s why civilizations crumble, companies fail, and employees roll their eyes as their manager walks away. Today I’ll explain why great leaders birth other great leaders. You’ll understand why they focus on the what and why, rather than mulling over the how, and why great leaders are stubborn on the vision and flexible on the strategy.

You’ve got to be decisive but not hung up on the title your power and decision-making brings. Who cares if you’re CEO or the head of the personal training sector of a business? Step up and lead where your leadership is needed, and remember that there’s no “I” in “team.” This episode is for anyone taking on a leadership position in any area of life whether in your family, your business, or your weekend volunteering gig. 

1:00 – 4:30 - Leaders creating leaders

4:30 – 6:30 - Focusing on the what and why

6:30 – 11:00 - Being stubborn on vision and flexible on strategy

11:00 – 14:30 - Decisiveness and speaking with the word “we”.

14:30 – 18:00 - Being the best leader

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Welcome to the Healthprener podcast, where we’ve hit our 155th episode! Today we’re going to discuss brain health, sleep, and mindfulness with Ryan Glatt, and we’ll also jump into how he built a business model around his mission. These are necessary parts to life that are invaluable to you and your clients, despite what you do or teach.

Ryan coaches people to help them achieve optimal brain health, and he is currently developing a curriculum for the health and fitness industry on health neuroscience. Obviously, we all need a healthy brain to power a healthy life, business, and body, right? Right. This topic is a critical one not just for Healthpreneurs, but for our clients, too. 

There are practical applications from this episode that you – or your clients – could begin implementing today to add value to your current program. Ryan also has some amazing and useful insight about how he positioned and marketed himself in the marketplace. Grab a pen, tune in, and get your brain ready to put in some reps! 

In this episode, Ryan and I discuss:

• How his journey evolved to where it is now.
• The business model that aligns with his mission.
• The variability in his work and how he navigates it.
• Balancing habits with new exercises that grow neuropathways.
• Self-development, information overload, and technology.
• How our distractions affect our brains, stress, and productivity.

3:00 – 10:00 – His inspirations, journey, and mission

10:00 – 16:00 - Ryan’s business model and how its structure evolved

16:00 – 27:30 - The strategies Ryan teaches for brain health

27:30 – 35:00 - Marketing yourself within your niche, creating good habits, and stress

35:00 – 40:00 - Task-changing, time-wasting, and knowing your value as an entrepreneur

40:00 – 46:00 - The Rapid Five

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Welcome to the Healthpreneur Podcast! I’ve got my Results Coaches, Jackie, Amy, and Stephanie, joining us today on the podcast to discuss getting past the fear of raising prices. They regularly coach our clients past this hurdle, so their insight is sure to make an impact in your business, too.

So why don’t we charge as much as we should? Oftentimes, it’s all in our heads. It’s all about perception, self-worth, and limiting beliefs. It’s just our own fear stopping us. How unfortunate is it that we stop ourselves from reaching that next level of success?

Luckily, that pattern can end now. Tune in as we dissect the beliefs and fears that stop entrepreneurs from realizing and commanding their true worth. Even when crunching the numbers low prices just don’t make sense. After listening to this episode, be ready to roll up your sleeves and develop your superhero – and charge accordingly.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• One of the biggest roadblocks for entrepreneurs.
• Your perception becomes your reality and being clear on your deliverable.
• Breakthroughs, shifts, and knowing your worth.
• Breaking down the numbers when charging less.
• Considering the worst-case scenario.
• Developing your superhero.

3:00 – 14:00 - The reasons why people don’t charge as much as they should

14:00 – 23:00 - An example and crunching some numbers

23:00 – 29:30 - Equal energy exchange and being ok with yes and no

29:30 – 38:30 - Upleveling so you can help others transform and uplevel, too

38:30 – 49:00 - Sales: Inspiring people to work with you and act

49:00 – 53:00 - Experimenting and developing your superhero

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It’s that time again on the Healthpreneur Podcast! That’s right, another solo round! Today I’m going to fill you in on the five truths about online marketing in 2018...and beyond! So, sit tight, turn up the volume, and get ready for some truth bombs that are headed your way.

First, to be clear, marketing is not evil – it is necessary. It helps people get where they want to be through education and exposure to the tools that’ll help them get there. With that said, I’ll explain why paid advertising is a must, why email marketing is dying, and why you must share your beliefs in content that you offer your tribe.

And the truths about online marketing don’t just apply online. You must invest time offline – that’s right, step AWAY from the computer – to build your online presence. Finally, you must become a master at the skill of direct response to captivate and enroll clients. Regardless of your business type, online marketing is critical in today’s day and age. Tune in and discover how you can use it to your advantage. 

1:00 – 4:30 - What you need to know to succeed and the importance of marketing

4:30 – 9:00 - Paid advertising is a must and email marketing is dying

9:00 – 11:00 - Sharing your beliefs and creating content for your tribe

11:00 – 13:00 - Spending time offline to build your presence online

13:00 – 16:30 - Mastering the fundamentals of direct response

16:30 – What to do if you need help predictably bringing clients into your business

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Welcome back, Healthpreneurs! You know what time it is! Today we’re going to get a glimpse into the mind of Jonathan Goodman, a unique thinker and Renaissance man, to see how he loves the crap out of his clients while maintaining a profitable business. Because yes, you can do both.

Jon is the creator of the largest collaborative blog for personal trainers called The Personal Trainer Development Center, the founder of the world’s first certification for online personal trainers called The Online Trainer Academy, and author of seven books. In case that wasn’t enough to make him seem credible, he’s also been featured in major publications, and his newsletter Fitness Marketing Monthly, is wildly successful. In short, when he talks about business and success, we listen. 

Jon has a unique mindset around what it means to win and succeed, and he’s created a lifestyle and business that suits what truly makes him happy and fulfilled. Part of this is running a company that truly cares about and leaves an impression on its customers – something we all can improve in our own businesses. Tune in to hear how Jon does this, and why immeasurable things are sure to grow the business measurably over time.

In this episode, Jon and I discuss:

• What does it really mean to “win”?
• Making more, going bigger, and recognizing how that impacts happiness.
• Protecting your reputation and caring for people.
• Recognizing the little things that impact your customers the most.
• Being genuine – or not.
• The role of the entrepreneur.

4:00 – 12:00 - Jon’s lifestyle, travel, plans, and mindset around success

12:00 – 19:00 - How to take care of your customers and understand/improve their journey

19:00 – 26:30 - Putting emphasis on the immeasurable things that grow a business over time

26:30 – 32:00 - Business plans, future endeavors, and Jon’s café plans

32:00 – 39:30 - Finding what people want before they know they want it

39:30 – 52:30 - The Rapid Five

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We’re at it again with another brilliant episode of the Healthpreneur Podcast. In this week’s roundtable, the Healthpreneur Team and I discuss how to find Your voice and share Your message. We dig deep, pulling from our own experiences, to give you guys an insider view into what it means to make your business thrive by being your authentic self!

Each of us has battled with self-doubt, thinking, “If I were a little more like so-and-so, I’d really have it together.” Or, “what I need to do is change myself before I can help others.” But the truth is, your success comes from being uniquely you all of the time. People don’t want perfect, they want human—a person with flaws, eccentricities, and real-life experience that they can relate to. And guess what…you HAVE that. So let’s unpack it, and put it on display.

In this episode you’ll hear stories about our clients, and even about us, discovering our voices and how to use them. We’re all learning what it takes to draw people in, and sometimes what we need to do can be quite scary, especially when it comes to being vulnerable in a public space—through webinars or phone calls—but if you knew it would lead to significant success, you’d do it right?

So listen in as we discuss:

• Amy’s history of Crohn’s disease, and how perceived weakness became a strength
• Stephanie’s take on authenticity as a law of attraction
• Creative freedom in a structured plan
• How being vulnerable gives other people permission to do the same
• Using your flaws as your strengths
• High tech versus high touch

03:30 — 06:20 - How do I stand out in a crowded space?

06:20 — 11:07 - Finding Your Unique Voice

11:07 — 17:00 - Telling your story to get over the fear

17:00 — 25:30 - Sharing your Flaws and Weakness

25:30 — 37:41 - Action Tips for Application

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Welcome to another Healthpreneur Podcast from me to you! Today I’m going to reveal the seven rules to creating a successful health coaching business.  

Because of my experience for the past 13 years, I can confidently coach others in creating a health coaching business that lasts.  I know what it takes to create a successful business because I’ve done it – and I’m here to show you how you can, too. 

Listen in to hear the seven rules that – when followed – will ensure you have a company that creates an impact for you and your clients, makes a difference in the industry, and provides you with the lifestyle and return that you deserve. Follow these rules and watch your business thrive for years to come.

1:00 – 2:30 – My history in this industry, results, and why longevity matters

2:30 – 9:30 - Solving a pain point, providing the best solution, and pricing higher than the rest

9:30 – 13:00 - Showing you care, prioritizing results, and using simplified frameworks

13:00 – 15:00 - Ask more, teach less, and ask prompting questions

15:00 – 16:30- A recap of the rules and how we can help map out your path

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You know what time it is, Healthpreneurs! It’s time for another great episode featuring another incredible guest. Our guest today is Cassie Bjork, an industry leader in weight loss, speaker, and international best-selling author of the book, “Why Am I Still Fat: The Hidden Keys to Unlocking That Stubborn Weight Loss”.

Cassie has helped thousands of people achieve healthy bodies without starving or skipping meals, but rather by eating foods that fuel effective and sustainable weight loss. Her teachings have been adopted worldwide, and she’s spread her message through major publications and media outlets. 

Cassie has an amazing passion for helping people and getting them results, so she’s not afraid to shine a light on some of the weird, money-driven things that she witnessed when she was in that world. Listen in as Cassie tells us why she let go of her dietician license, and why, surprisingly enough, she’s more aligned with her mission and herself now more than ever. 

In this episode, Cassie and I discuss:

• Significant problems in the industry, credentialing process, and governing boards.
• Why what she teaches goes against what she learned in dietician school – and works.
• How she handled a big branding and identity shift.
• Getting through things and moving on when it’s time.
• How things don’t “just happen.”
• Delegation, social media, automation, and freedom.

4:30 – 13:00 - Why she stepped away from the “dietician” and what she’s doing now

13:00 – 21:00 - Some of the strange things and relationships in the industry

21:00 – 28:30 - Discovering who you are and what you stand for – but the journey isn’t easy

28:30 – 35:00 - Delegating what you don’t like and keeping what you do

35:00 – 40:00 - How Cassie used social media and content to grow her business

40:00 – 56:00 – The Rapid Five

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We’re back with another great episode of the Healthpreneur Podcast. On today’s episode your Healthpreneur experts Jackie, Steph, Amy, and Yuri sit down for a candid discussion that you won’t want to miss about comfort and why it is the enemy of growth.

Each of our Healthpreneur team knows what it is like to get stuck in a rut without a foreseeable way to break through mundane routine and push forward with momentum and growth.  They know firsthand the fear and frustration that come with stepping out of their comfort zone and leaning into the next phase on their entrepreneurial journey, but they also know the immense reward lying on the other side!

Listen in as each coach discusses their personal journey with cyclical routine and the tools they used (and you can too!) to break out of bad habits and press on to great growth.

In this episode we discuss:

• Why being uncomfortable is healthy
• The Archaic Brain and it’s focus on the negative
• “Sharpening the Saw”
• The importance of asking “Who can I best serve?”
• The importance of consistent discomfort
• The more you grow the more you give

02:30 — 08:30 - Jackie: her take on courage… and jumping out of airplanes

08:30 — 17:00 -Steph: Fear versus Discomfort

17:00 — 21:30 -Amy: Worry and Wonder – reframing your feelings

21:30 — 26:50 -Yuri: Changing your Perfect Clients

26:50 — 33:25 - Jackie & Amy: consistency and jumping in

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Welcome back to another motivating episode of the Healthpreneur Podcast! This week I’m flying solo and talking all about focus—how to get focused, how to stay focused, and how to hone your focus. Ultimately, at the end of the day, if you don’t know what you’re driving towards or why, there’s no way to get there.

As an entrepreneur, it’s easy to get bogged down in the details. Our daily routine can get filled with so much of the minutiae we forget what it is we’re actually striving towards. Do you ever get to the end of your day feeling completely exhausted, but thinking, “What have I really done? What did I even accomplish?” It’s so easy to fall into the trap of busy work and fussing with tiny ingredients that the big picture, your big idea, your business crumbles before it even has a chance to fully bake.

The Healthpreneur team wants to help with that. We know the struggle. We have been there ourselves!

Your focus is your lifeline. Take a brief moment. Take a break. Grab a pen and pad, or write notes on your phone, because what we’re talking about may seem small, but it is so, so important.

Listen in as I discuss:

• Learning from my son how a scattered brain can be channeled into creative thinking
• 4 ways to stay more focused
• The Preferred Partner Program
• How clarity leads to focus, and fogginess leads to scattered-ness
• Tangible resources for creating more focus
• The importance of a predictable sales process

03:00 — 4:55 - Being Clear About Your Vision

04:55 — 06:21 - Identifying Core Values

06:21 — 08:45 - Your Brand Promise

08:45 — 11:30 - Identifying the Metrics that Matter

11:30 — 14:47 – Clarity and Resources

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In this episode of the Healthpreneur Podcast, we are going to be talking with James Schmachtenberger (I love that last name!).

James is one of the founders of the Neurohacker Collective, as well as an entrepreneur, educator, and social activist in the wellness and technology fields. His company developed and produce a product called Qualia, which is a groundbreaking tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities.

He also managed a book company in his teens and owned and ran a naturopathic college when he was just 18!

I had a great conversation with James in this episode. We discussed how your upbringing can highly influence your business life and work ethic, how he wound up buying a college at 18 years old, and his best advice for anyone starting their own business. This is a big picture conversation where we talk about everything from the very beginning of starting a business through thinking about the long-term and what you want it to be in the future.

In this episode, James and I discuss:

• James’ amazing entrepreneurial journey and what lessons he has learned along the way
• Advice for people wanting to start their own company
• How the Instagram model lifestyle isn’t sustainable in the long run
• How an 18-year-old was able to purchase and run his own college
• The purpose of business
• The benefits of doing things with the long term in mind

1:00 - 3:00 - Introducing James.

3:00 - 5:00 - James tells us about his company ‘The Neurohacker Collective’, what they focus on, and the products they develop.

5:00 - 9:00 - James tells us the process his company takes when developing their amazing products.

9:00 - 12:00 - Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age.

12:00 - 14:30 - Key lessons that James learned from running a naturopathic college at 18 years old, and from being exposed and practicing transcendental meditation from an early age.

14:30 - 18:00 - How James bought a college when he was only 18.

18:30 - 23:00 - Advice that James would give to somebody that is starting their own company.

23:00 - 28:00 - Social media and why your goal should be impact over ego.

28:00 - 30:00 - Yuri’s quick analogy/lesson about Toronto FC and why it’s better to do things for the long-term.

32:30 - 33:30 - The Rapid Five.

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In this episode of the Healthpreneur Podcast I‘m talking to (some) of our awesome team about perfectionism.

I’ve got Amie, Jackie, and Stephanie with me for this episode and we’ll be discussing perfectionism and, more specifically, why it is holding us back. 

We are hoping that this conversation will give you guys a couple of ideas and strategies to help you get stuff done instead of getting stuck due to perfectionism and the need to make everything perfect. 

We had a really honest and open conversation in this episode. The team shared their own struggles with perfectionism and some very practical mindset shifts your can make. If you’ve ever found yourself trying to be perfect, you’re going to get a lot out of this episode!

In this episode, the team and I discuss:

• How we only want things perfect because we want the approval of other people.
• How perfectionism & procrastination delay us from reaching and helping the people that we want to serve.
• Using the tools you already have to get started and get your work out there in the world.
• Why you shouldn’t care what other people think. You're good enough and that's awesome.
• Why being yourself is so important.
• Yuri shares one of the scariest moments of his life.

2:00 - 3:00 - Why do we strive for perfection?

3:00 - 12:00 - How the need to be perfect will paralyze you into not getting stuff done or never even starting them.

13:00 - 14:30 - Being a perfectionist is selfish.

14:00 - 16:00 - Perfect is the enemy of done and you can improve things over time.

16:00 - 17:30 - If you're a perfectionist or you're striving for perfection you're gonna procrastinate.

20:00 - 28:00 - Some of the signs or symptoms of perfectionism that the team has noticed in clients.

28:00 - 31:30 - “Who cares what other people think?”

31:30 - 35:30 - Final words of wisdom from the team.

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In this solo episode, I tackle the tough issue of how to charge what you’re really worth. I know this is important because I have a lot of clients that struggle with it. Most of what I talk about today is aimed at coaching, but it can apply to you even if you’re selling a product or information rather than coaching services.

Think about this: A Bugatti or a Rolls Royce is always way more expensive than other cars, right? This is not just because they are good-quality items, but because there is always a segment of the market that wants the best. They want the best experience, the best results, more certainty, more personalized attention. So if you have an awesome protein powder that everyone else is charging $40 for—charge $80. Why? When you charge at a premium, customers assume what you’re offering is premium! They assume it’s the best. And it should be—you have to offer a very high-quality product.

If you want to impact people, you can either go the route of magnitude, or the route of impact. Either sell cheaply to thousands, or sell to far fewer people for a lot more money. In the health and fitness space, most of us love working with people and want to change their lives. It’s so much more rewarding to enroll one person in your coaching program for $5,000 than to sell a book for $10—to 500 people.

3:00 – 7:00 – Do your best to not to compare yourself to anybody else.

7:00 – 15:00 – Know the value of what you’re offering.

15:00 – 21:00 – Raise your standards and think bigger.

21:00 – 24:00 – Imagine your life with fewer clients paying you more!

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Hi there, Healthpreneurs! We’re at it again with another awesome episode of the Healthpreneur Podcast. Today we’ve got the pleasure of talking with Emily Lark, the creator and owner of Back to Life, the complete healthy back system, and owner of a yoga studio.

Emily hasn’t always been savvy about copywriting, marketing, and the online space. But what she did to master those things has made all the difference for her business. She networked with people in the space, self-taught, and studied what was working for others. Instead of allowing fear and self-doubt to cripple her growth, she used them to drive her success.

Tune in to hear how Emily uses fear to propel herself forward in business and how she deals with the doubtful voice in her mind. Chances are that you’ll be able to take away some valuable nuggets of advice to reframe your mindset to get out of your own way, too.

In this episode, Emily and I discuss:

• The transition to online and what she did to learn and succeed.
• Her information product and how she learned to market it.
• The reaction to fear as a driving force for success.
• Failure, negative thoughts, and perfection.
• Pushing through challenging moments.
• Failure and success.

3:00 – 9:30 - Emily’s journey from brick and mortar to online and her program

9:30 – 13:00 - Learning how to write copy and market

13:00 – 19:00 - How fear can be leveraged into a good thing that drives progress

19:00 – 25:00 - Combating the doubtful voice in the mind

25:00 – 30:30 - Belief-shattering moments and persistence

30:30 – 36:00 – The Rapid Five

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Welcome to the Healthpreneur Podcast, and have I got a surprise for you! Today, I’ve got my awesome Results Coaches, Jackie, Amy, and Stephanie, joining us on the podcast, and this is the first of a weekly series that we are starting. They have coaching calls with clients every week, so they know the mindset challenges our clients have first-hand. 

How do we overcome overwhelm? Overwhelm is a big emotion that our coaches see week after week. Although it’s expected that we have a learning curve when we start something new, does it have to be so stressful and worrisome? 

The answer is no. By remembering that overwhelm is just a feeling, we can then refocus our attention to the things that will make a difference to our business – and stress levels. Tune in as we discuss the surefire ways to combat overwhelm, stay committed, and trust the process to remain on the journey to success.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• The inevitable learning curve when starting something new.
• How thinking about too many outcomes can be detrimental.
• Emotional highs followed by worry and wonder.
• Recognizing what triggers overwhelm.
• Tips to decrease overwhelm, change your mindset, and stay on track.
• Mastery vs. dabbling and fear vs. excitement

1:00 – 6:30 - Our new weekly series and our topic: Overwhelm

6:30 – 10:00 - Taking the leap, pulling the parachute, and staying committed

10:00 – 19:00 - Doing things to eliminate overwhelm

19:00 – 24:00 - Mastery vs. dabbling and how we hinder ourselves

24:00 – 25:30 - Tapping back into your desire and vision daily

25:30 – 28:30 - Watch our training to see our approach and have a call

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You know what time it is, Healthpreneurs! It’s time for this week’s solo round of the Healthpreneur Podcast! Today I’m going to give you tell you one great way to approach enrollment calls, strategy calls, consultative calls –whatever you want to call them.

This approach will serve your clients, rather than just sell them. If you can help someone on the call, you’ll instantly build their trust in you. Think of it as a coaching call. Then, you can quickly get to the truth of that person’s situation.

You’ve got to take on the role of a coach and come from a place of service so that you can have conversations that matter and create results. And that starts on the first call. Tune in to learn how you can improve that first call and enroll more clients with a proven process.

1:00 – 2:30 – Why to serve – not sell – your clients

2:30 – 5:30 - Making it a coaching call to get to the truth

5:30 – 7:00 - How we teach our clients to do this

7:00 – 8:30 - Why it works for us and how you can learn to do the same

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Welcome to episode 140 of the Healthprener podcast. Today we’re going to discuss friendly marketing with David White. What is “friendly marketing,” you say? Does there exist such a thing? The answer is yes, and there’s no one better than David to break it down for us. 

David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business. 

People are often on an emotional journey when they’re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination – but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy.  

In this episode, David and I discuss:

• His three-part journey to where he is now.
• Tim Ferriss, Frank Kern, and the best ways to learn new things.
• The sucky things about unfriendly marketing.
• Examples of friendly marketing.
• A tip specifically for wellness experts.
• How David helps Healthpreneurs.

3:00 – 7:30 - David’s journey and what prompted him to do what he does

7:30 – 11:30 - Influencers and learning in David’s life

11:30 – 21:30 - Marketing when it’s done right: Friendly vs. unfriendly marketing

22:00 – 33:00 - Understanding your audience’s circumstances and addressing them; an analogy

33:00 – 39:00 - What Dorothy needs for her journey so she can get what she wants

39:00 – 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients

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We’re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products.

Surprisingly, Andy’s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world. 

Andy is a great example of someone who didn’t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey’s attention, how he used himself for beta-testing, and why his product’s branding is so unique.

In this episode, Andy and I discuss:

• The experience that inspired his vision.
• Why he declined chemical-laden topicals and searched for something natural.
• How he did his own research into effective, natural ingredients.
• How he synced up with Dave Asprey.
• Guerrilla marketing and production struggles.
• Passion, pursuing knowledge, and paralysis by over-analysis.

3:00 – 10:00 - Andy’s journey, experience, and inspiration

10:00 – 15:30 - His beta testing, recovery, and connection to Bulletproof

15:30 – 19:00 - Getting started and acting ASAP

19:00 – 22:30 - The passion and commitment required to excel and succeed

22:30 – 31:00 – Creating a product that is branded for men, too

31:00 – 37:00 - The Rapid Five

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Welcome to another solo round of the Healthpreneur Podcast! Today I’m going to talk about a topic many of us health experts hate – marketing. WAIT! Don’t leave.

I know, I know; many of us think of marketing as slimy, salesy, and just not our thing. Well, guess what? Everything you put out there is marketing. Everything. Whether it’s a podcast, Instagram post, or conversation, it’s marketing. So, it is your thing. I’ll give you a second to let that sink in. 

Now, tune in to hear what marketing is, how it works, and why you need it to make the biggest impact in this world. Added bonus? With proper marketing, selling becomes almost unnecessary. Now there’s something we’d rather take off our plate, right?

1:00 – 4:00 - What is marketing and what should it do?

4:00 – 7:30 - Why it’s important to be congruent with your marketing

7:30 – 11:00 - Why good marketing makes selling almost unnecessary

11:00 – 14:30 - Pre-Suasion book example and takeaway

14:30 – 15:00 - How my marketing has worked for over a decade

15:00 – 17:00 - Why marketing is necessary and how my program can help

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Welcome back to the Healthpreneur Podcast! Today we’ve got Dr. Stephen Cabral, a brilliant man committed to mastery, on the show. At age seventeen he was diagnosed with a life-altering illness, but with his own research and learning, he was able to rebalance and re-energize his own body.

Now, Stephen’s mission is to help people all over the world rebalance their mind and body by taking back control of their health. He has his own concierge functional medicine practice, personal training studio, and shares his knowledge through his podcast, The Cabral Concept.

Stephen has an interesting outlook on life as a Healthpreneur. He knows the value of discipline, structure and focus when wanting to live a free and balanced life, and provides some insight on creating a foundation in business.  Listen in to hear about Stephen’s journey and get some pointers on growing a podcast to reach more people. 

In this episode, Stephen and I discuss:

• Why he dove into natural health and functional medicine.
• Being a “reluctant entrepreneur” and how he became a Healthpreneur.
• When he left then returned to the online world.
• Focusing on what you do best and having discipline and structure.
• His podcast, its growth, and content.

5:30 – 10:00 - Stephen’s journey to heal himself and share his expertise  

10:00 – 17:30 - How Stephen found what works for him and what doesn’t

17:30 – 22:30 - Maximizing productivity and accomplish goals

22:30 – 28:30 - Maintaining a foundation in business and Stephen’s podcast

28:30 – 39:00 - How Stephen organizes the content of his daily podcast

39:00 – 48:00 - The Rapid Five

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Welcome to the Healthpreneur Podcast! I’ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company’s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle.

Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they’ve chosen to have a single sales channel – their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication. 

Whether you’ve got a physical product, a digital one, or are offering your customers a service, you’re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement – and see how her journey can inspire some leaps in your own.

In this episode, Arianne and I discuss: 

• Going from running to finance to running a company.
• The science and production of a supplement in the U.S.
• Having a single sales channel and strategic marketing techniques.
• Facebook advertising, influencers, and what is proven to work.
• New partnerships, new digital strategy, and constant optimization.
• What she has learned through entrepreneurship.

3:00 – 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets

8:30 – 14:00 - The inspiration, science, and creation of the Sweet Defeat product

14:00 – 18:30 - Creating a movement and marketing strategy

18:30 – 24:00 - What’s to come in the next six months, branding, and community-building

24:00 – 28:00 - The challenges when starting and running a business and doing what it takes

28:00 – 35:00 – The Rapid Five

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Hi there, and welcome to another solo round of the Healthpreneur Podcast! Do you ever feel like something must be perfect before you share it with the world? Does that stop or slow you down? Today I’m going to talk to you about the perfectionist trap – and how to finally escape it. 

The trick is not to seek perfection, but to seek excellence. It’s movement in the right direction to get stuff done. But to do that, we must feel confident in ourselves and know that we are good enough. We must do the internal work.

Everything will never be perfect. So, get it done and get it out. Just be a few steps ahead of the people you want to serve. And know that you are good enough. Tune in to break free of the perfectionism trap, serve more people, and get moving closer to your goals.

1:00 -  3:30 - The perfectionism trap and why it stalls the progress of your business and clients

3:30 – 6:00 - Working on your internal program; how we change during our journey

6:00 – 10:00 - Getting things out there and improving upon them as you grow and evolve

10:00 – 11:30 - Everything will never be perfect, so just get it done and get it out.

11:30 – 13:00 - You are good enough and are exactly where you’re supposed to be

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Welcome back to another awesome episode of the Healthpreneur Podcast! Today we’re going to dive behind the scenes of an extremely accomplished Healthpreneur’s journey. Danielle Brooks, author of, "Good Decisions” is a nutritional therapist, a clinical herbalist, and the founder of a successful wellness clinic called Lake Washington Wellness. 

Danielle spent the beginning of her schooling and professional career being told that she couldn’t do things, which propelled her to push for her dreams despite uncertainty, fear, and a pesky ego (who can relate?). She learned that by leaning on trusted relationships and hiring the right people, she could reach heights she never thought possible – and enjoy the process.

As entrepreneurs, we’ve all been there; we’ve been told “no,” we’ve been discouraged, and we’ve had moments where shit hit the fan. But what matters is how we choose to grow from those experiences. Tune in as Danielle and I reflect on how self-doubt inhibited her growth, how she moved past it to get what she truly wanted, and why she she’s so excited about helping people find peace with food and their bodies. 

In this episode, Danielle and I discuss:

• Her mother’s parting words and how they impacted her.
• Ignoring when others say you can’t do something.
• What you need to start a business.
• Swapping out fear for excitement.
• Hiring good people and hiring out your weaknesses.

3:00 – 6:30 - Danielle’s journey and how she got through school

6:30 – 10:30 - Gaining confidence and excitement through experience

10:30 – 15:30 - The initial business mistakes Danielle made and how she fixed them

15:30 – 18:30 - Relationships as a key factor for growth and success and how to hire

18:30 – 26:00 – The Rapid Five

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Welcome to the Healthpreneur Podcast! Today we’ve got Jason Ferruggia on the show, and he was online even before I was! He’s an original gangster in the field.  Jay has been a fitness and lifestyle consultant for over 20 years, has been featured in major publications, hosts a podcast called Renegade Radio, and has helped thousands transform their bodies and lives.

Today on the show, Jason discusses the truth about success. He gives insight into the difference between success and fulfillment – especially as it pertains to building a business online. Jason’s unique perspective true fulfillment revolves around the question, “What can I give?” and he has dedicated his practice to connecting and communicating at a deep level with people.

Jay is a self-made man and has taken full control of his life and way of being. He reveals the habits and techniques he uses to improve his social skills, confidence, and lifestyle, and helps others do the same. Tune in to hear how to become a better leader, business owner, and friend.

In this episode, Jay and I discuss:

• Achievement versus fulfillment.
• What is success?
• The importance of people skills and being present.
• Tips for self-improvement and business growth.
• Social media management and identifying what’s important.
• Being the best at your one thing and avoiding distraction.

2:30 – 7:00 - Jay’s personal journey, awakening, and how he built true success

7:00 – 14:00 - Habits to live a fulfilled life, improve personally, and be present

14:00 – 23:00 - How Jay manages relationships and leads

23:00 – 32:00 - Building a fulfilling business, managing technology, and picking that one thing

33:00 – 42:00 - The Rapid Five

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Hey there, Healthpreneurs, and welcome to episode 132 of the Healthpreneur Podcast!

Today I’m going to share with you some business lessons that I learned from my recent vacation to Alaska – one of which dawned on me atop a beautiful glacier! Alaska is an incredible place; it really gives you a unique perspective on life, business, and our place in this world.

The lessons I learned in Alaska revolve around positive energy, the law of attraction, and self-care. Without all three of these things, you’ll always feel like you’re grinding - and you’ll always be losing an uphill battle. There’s nothing like standing on a glacier and looking into the abyss to put things into perspective, right? 

If you feel like you’re zoned into your business and it’s time to take a step back, tune in. Get reacquainted with the big picture. Remind yourself what matters most. Remember that you’re an entrepreneur because you desire impact, results for yourself and others, and – perhaps most importantly – freedom. 

In this episode, I will discuss:

1:00 – 3:00 - My trip to Alaska and the lessons I learned

3:00 – 4:00 - Disconnecting while your business runs itself

4:00 – 7:00 - Energy, attraction, and tending to ourselves for optimal results

7:00 – 10:30 - Lesson from a glacier: Seeing the big picture and getting perspective

10:30 – 14:00 - Setting up your business so you have the space and freedom to recharge

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Welcome to the Healthpreneur Podcast! Today I’ve got Ian Hart on the show, and he’s going to talk about avoiding burnout, self-care, and how he structured his online and in-person business. When I first met Ian, he had an amazing back pain solution that helped me immensely.

He is the creator of EarthFIT Training Systems and co-creator and founder of Back Pain Relief 4 Life and mybackpaincoach.com with sales in over a hundred countries. He’s been featured on impressive media outlets and owns a luxury treehouse in the middle of the Costa Rican jungle.

Ian knows what it’s like to feel burned out, but he also knows what it takes to get back in the saddle and do business in a way that healthy, lucrative, and fulfilling. Tune in to hear Ian talk about the importance of structure, self-care, and systems that allow your business to grow without you.

In this episode, Ian and I will discuss:

• Burnout and how to avoid it.
• Building structure around your life.

• Sympathetic and parasympathetic activity.

• Masterminds, vacations, and retreats.

• The importance of self-care.

3:30 – 9:00 - Ian’s online journey and how he came back from burnout

9:30 – 14:00 - Enjoying the journey, taking it slower, and learning from struggle

15:30 – 18:00 - Recognizing what you love and what to delegate to someone else

18:00 – 23:00 - Clarity and vision as a developed skill

23:00 – 27:00 - Practicing self-care and recovery

27:00 – 32:00 - The best investments Ian has ever made

32:00 – The Rapid Five

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Welcome to a solo round of the Healthpreneur Podcast. Today I’m discussing the topic of idea versus execution. Where would you place your bet? Me? Idea. All day long.

 Some people think flawless execution is more important than a great idea. But the thing is that there is a cap on execution. Once you’ve got it down, there’s nothing left to do except, well, generate more ideas to keep growing! You see, the possibility for better, stronger, and more innovative ideas is endless.

 And you, as the owner and thought-leader of your business, have the power to generate these powerful ideas. Execution can be delegated to someone else – but ideas can’t. Tune in to hear my stance on the idea versus execution debate and get clear on where you’re needed most in your business.

 1:00 – 2:30 - The two sides to the debate and what they mean

2:30 – 5:00 - Why some people succeed and others don’t when using the same process

5:00 – 6:30 - Why it always comes down to the big idea

6:30 – 8:30 - Delegating the execution process and using your brain for something else

8:30 – 9:00 - Social media examples

9:00 – 11:00 - Why great ideas are endless and execution comes second

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It’s time to wake up, guys, because today we’ve got The Sleep Doctor on the Healthpreneur Podcast! Dr. Michael Breus is a Clinical Psychologist, Diplomate of the American Board of Sleep Medicine, and Fellow of The American Academy of Sleep Medicine, and he specializes in Sleep Disorders. He is on the clinical advisory board of The Dr. Oz Show, and has appeared on the show 39 times.

Although his accomplishments make you wonder if this guy even sleeps (he does, and he loves it), he’s gone through great lengths to helps others optimize their sleep health in an industry where voices and credentials like his own are rare. Although he claims to not be much of a businessman, The Sleep Doctor knew when to reach out for help and how to make his way into local, regional, then national media.

Dr. Michael Breus generously shares with us the steps he took to make it into national media and stay there. He didn’t just hustle; he created a game plan, stuck to it, and fostered relationships that were win-win. Tune in to hear Michael’s media secrets, his biggest blooper, and why it’s so important to “be a good date.”

In this episode, Michael and I discuss:

• How he got the name and URL “The Sleep Doctor.”

• Hiring a manager to get exposed and grow the business.

• The secrets to his media success.
• His appearance on Oprah and how it was a blooper turned pot of gold.
• When Michael realized what he wanted to do and how media helps.

3:30 – 8:00 - The origins of the name “The Sleep Doctor” and positioning

8:00 – 18:00 - How Michael’s business and brand grew; “be a good date”

18:00 – 24:00 - Dealing with producers and solidifying media relationships

24:00 – 27:30 - Responding to adversity and how Michael’s response benefited him

27:30 – 31:30 - The intersection between what you love and serving a gap in the market

31:30 – 40:00 – The Rapid Five

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Welcome back, Healthpreneurs! Today we’ve got Ricki Heller on the show, and she’s going to share with us how persistence can lead to success. With persistence – and a sense of humor – Ricki got Ellen DeGeneres to publicly recommend her self-published book.

Ricki is an educator, writer, cookbook author, and natural nutritionist. She loves to create recipes for people with dietary restrictions. She does one-on-one coaching, online programs, and has a private membership club. She has been on an anti-candida diet since 2009 and shares primarily plant-based recipes.

Ricki has her own health journey that led her towards this path of helping others. Always an entrepreneur at heart, Ricki understands the mindset that leads to complacency and fear of failure. Tune in to hear how Ricki stepped into her role as an entrepreneur, why she’s careful about who she talks to, and why her biggest advice is to stay true to yourself.

In this episode, Ricki and I discuss:

• Her self-published book.
• How she got Ellen’s attention.

• The power of persistence.

• How an entrepreneur thinks about failure.

• The issue with complacency and being true to yourself.

3:30 – 11:30 - Introducing Ricky, her journey, and how Ellen endorsed her self-published book

11:30 – 17:30 - Her thoughts on entrepreneurship, overthinking things, and persistence

17:30 – 24:00 - Failure, perfection, discussing business, and her exit strategy from teaching

24:00 – 27:30 - Complacency and the constant desire to become and do better

27:30 – 29:00 - Regrets and doing things that align with who you are

29:00 – 35:00 – The Rapid Five

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Hey guys, welcome back to the Healthpreneur Podcast. And guess what? I’m back on Instagram! Let me tell you why. I’m sure you’ve heard me talk why I left Instagram in the first place. But you’ve also heard me talk about the number one thing you should have locked in before veering off into anything else: Your perfect process.

You see, your process must be locked in (and working!) before moving on to the next steps that could just distract you from your goal – to make money. This is the difference between businesses that take years – if ever – to take off, and those that are humming like a well-oiled machine weeks, if not months, after launching.

That’s why I made sure my Perfect Client Pipeline was in place, and working perfectly, before getting back on Instagram. Now, I can share my thoughts and connect with people on Instagram while knowing that my process is making me money and working without my presence. If you’re wondering what’s taking so long for your business to take off or you want to finally set your priorities straight, tune in!

1:00 – 3:30 - Where your focus in business needs to be and the ideal model to use

3:30 – 5:30 - Why your perfect process needs to come first

5:30 – 7:00 - What happens when it doesn’t, and the lesson I learned

7:00 – 13:00 - The reason I’m back on Instagram and what I locked in first

13:00 – 14:30 - The thought process behind the choice to get back on Instagram

14:30 – 16:00 – How I can support you in building your process

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Welcome to the Healthpreneur Podcast! We’re back at it again with another amazing guest, Josh Trent. Josh is the founder of Wellness Force and Wellness Force Media, and through his businesses he strives to help men and women discover physical and emotional intelligence and live life well.

Josh hosts his own podcast, Wellness Force Radio, and is the creator of the Wellness Frequency Method, which teaches the foundations for a freedom-based life with practical and spiritual training. He’s got over 15 years in the health and wellness industry and his own journey overcoming self-doubt, weight issues, and shame.

He has an interesting take on his past because he recognizes it as something that happened for him – not to him – and once he moved past it’s pain he knew he was on the right path. This episode goes deep into the personal blocks that yank us back, and draws us to the other side so our journey on our true path can continue. Tune in to find out how Josh built his emotional intelligence to succeed in life – and how you can, too.

In this episode, Josh and I discuss:

• Josh’s childhood and the self-doubt he bared.
• Addressing issues from childhood.

• The role plant-medicine can take in our journey towards self-discovery.

• The sick global collective and why we must strive for mental health.

• Finding your path, worthiness, and self-love.
• Breathing, how it connects everything, and his love for podcasting.

Time Stamp:

2:30 – 7:30 - Josh’s journey and why emotional intelligence fueled it all

7:30 – 14:30 - Things that get in our way and working past them: The issues are in the tissues

14:30 – 21:30 - His plant-medicine journey in Costa Rica and how it helped him heal

21:30 – 28:00 - Aligning with your path and doing the work to go back to self-love

28:00 – 30:30 - Josh’s journey into podcasting and the things that were most impactful for him

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Welcome to the Healthpreneur Podcast! You know, it’s great to hear from new up-and-coming Healthpreneurs in our space, but nothing will replace hearing the wisdom that comes from years of learning through experience. Today, we’ve got a real OG on the show: Frank Lipman. He’s been a pioneer in both integrative and functional medicine for some time, and he’s showing no signs of slowing down.

Frank is an international speaker, has been featured in top health magazines and shows, is a New York Times bestselling author, and founded Eleven Eleven Wellness Center in New York City. Be Well, his lifestyle brand, offers premium supplements, cleanse programs, and personalized health coaching. Despite his impressive accolades, Frank describes himself as a terrible businessman.

How can this be? Tune in to find out how Frank scaled his businesses and continues to succeed with the help of a team, backup from his family, and a foundation that is rooted firmly in a true relationship with his self. Frank gives golden wisdom-nuggets about meditation, authenticity, and investing, and lets us in on the advice he gives his own 30-year old daughter.

In this episode, Frank and I discuss:

• Who helped him get into the online world.
• The advice he gives his own daughter.

• Authenticity, meaning, being present, and being true to yourself.

• What meditation means to him.

• The need for a team and the best things to invest in.

3:00 – 6:30 - Frank’s business model and why he’s “a terrible businessman”

6:30 – 12:00 - How he got started in the online world and how he remained true to himself

12:00 – 19:00 - Meditation and how it changed his relationship with clients, family, and self

19:00 – 25:00 - Frank’s book recommendations and thoughts on investing in growth

25:00 – 31:00 – The Rapid Five

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Hey there, Healthpreneurs! Welcome back to another solo round of the Healthpreneur Podcast. Today we’re going to have a quick chat about the importance of putting in the reps. You see, you become what you practice. If you want to succeed in business or in life, you’ve got to put in the work to get there.

 When I played professional soccer, I practiced and practiced – even after practice! But it wasn’t just kicking the ball with no rhyme or reason. I made sure I was putting in quality reps that bettered my game. This is the same in business.

 If you establish the reps you need to do to get to where you want to be, each rep will propel you closer to your goal. Blindly kick the ball with no rhyme or reason, and you’ll spend your life chasing it around the park. Tune in to hear the 3 steps to mastery and why all 3 are undeniably critical to lasting success.

 1:00 – 2:00 - The importance of putting in the reps in life and business

2:00 – 4:30 - My personal example of becoming what you practice

4:00 – 6:00 - Putting in the reps, but doing it properly

6:00 – 7:30 - The path to mastery

7:30 – 10:00 - Some to-do’s

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Guess what, Healthpreneurs? We’ve got another super-cool guest on our show! Surprised? You shouldn’t be, because this is the Healthpreneur Podcast! Today, I’m chatting with Joe Arko, owner of a business consulting service called PT Profits and a certification program called ATS (Advanced Training System).

What’s more, Joe was awarded the 2017 International Trainer of the Year, was nominated for the 2017 Fitness Hall of Fame, and has an 8,000-square foot training facility called the Elite Performance Center. Needless to say, this guy knows his stuff, so it’s no wonder he’s leading, mentoring, and inspiring others.

Joe has put in work. He opened his training facility on his own, learned how to delegate, and scaled his business by teaching others to do what he does. He quickly learned that, if he wanted more freedom and time with his kids, he was going to need a business model that didn’t rely 100% on him. Tune in to hear how his business grew into what it is today, how he overcame the growing pains, and why he believes the “personal” needs to stay in personal training.

In this episode, Joe and I discuss:

• His certification courses for personal trainers and company, PT Profits.
• How he teaches others to do what he does.

• The difference between content and delivery and what to look for when you hire.

• The challenges that come with teaching and coaching others.

• What’s ruining the industry and why the “personal” needs to stay in personal training.
• How Joe inspires an entrepreneurial attitude in his kids.

3:00 – 8:30 - The two tiers of Joe’s business, how he built them, and how he’s scaling

8:30 – 13:00 - Teaching the delivery of information and having reasonable expectations

13:00 – 17:00 - Attitude over skill

17:00 – 24:00 - The state of the industry, gaining experience, and creating long-term success

24:00 – 34:30 - Delegating, having a “get it done” attitude, and valuable teachings f

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It’s another great day on the Healthpreneur Podcast! Today’s guest is a wicked-smart social media revenue strategist, author, speaker, and philanthropist. Matthew Loop is the author of “Social Media Made Me Rich,” and he helps brands, celebrities, startups and small business owners leverage the internet for greater influence, impact, and income.

Matthew hasn’t always had the code to social media success. In fact, when he started out online, he was massively in debt, his credit cards were maxed out, and he was humiliated when he had to accept a $2,000 loan from his ex-girlfriend’s father. What an ego-squash. Luckily, as you’ll be able to hear during our chat, Matthew is wildly ambitious and an avid learner.

He devoured books and content about social media, human behavior, and marketing, and soon his tactics were working. Others began noticing and they wanted to know just how he did it. Tune in to hear how Matthew grew his consulting business, what he did to scale, and why – through all his success - his top priorities have never changed and he stays grounded in what’s important.

In this episode, Matthew and I discuss:

• How he’s built his consulting business.
• Facebook marketing and how he cracked the code.

• Taking the leap into an online business and learning how to do it.

• Delegating work to people who can do it better and putting skin in the game.

• How having kids makes you more resourceful and creative.
• His Ferrari, why he bought it, and what he prioritizes.

4:00 – 8:30 - Matthew’s business model and how it evolved

8:30 –13:00 - Using social media, direct response, and marketing to influence people

13:00 – 21:30 - The journey from a struggling private practice to a flourishing online business

21:30 – 27:00 - Working at home with kids and teaching them entrepreneurial skills

27:00 – 30:30 - The Ferrari and what Matt has learned about priorities, happiness, and life

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Welcome back to the Healthpreneur Podcast! You’re in luck – I’ve got another solo round just for you. Today, I want to share the epiphany I had while travelling around and training with some tennis coaches this past year.

It’s this: Having too many coaches is worse than having none. Why? Because it’s frustrating, their advice always contradicts each other’s, and you just never seem to get on one path and stick to it long enough to see results.

As students, we need to filter our sources down and stick to one coach and one path. As coaches, we must educate our clients on the importance of sticking to a game-plan and staying focused on our teachings despite information they may receive elsewhere. Tune in to find out what you can do RIGHT NOW to curate the information you consume and move towards your goals on a clear, effective path.

1:00 – 2:30 - My revelation while travelling and playing tennis

2:30 – 3:30 - Why having too many coaches is worse than having none

3:30 – 6:30 - Focus on one path, have one coach, stick to it, and have your clients do the same

6:30 – 8:30 - An example of the long-term game plan paying off when you stay focused

8:30 – 9:30 - What to do TODAY to get rid of contradictory and confusing sources

9:30 – 11:30 – What to do if Healthpreneur resonates with you

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Welcome back to another awesome episode of the Healthpreneur Podcast! Today I’m excited to present Casey Arnold of Casey Arnold Nutrition. She inspires clients, athletes, coaches, and groups to live their best and most empowered life. We are similar in that we both believe in the importance of in-person connection.

After having realized how physically disconnected we are to one another in this digital age, Casey made it her mission to ensure she connects individually with her team and clients. Although this often means Zoom calls, she finds it necessary to see faces and shake hands whenever possible. Her ability to genuinely connect with people has been her key to success.

Casey nailed it in terms of her thoughts on connection, people-pleasing, and coaching. In short, we’ve got to connect face-to-face, we can’t expect to grow if we’re too concerned about what other people think, and having a coach will massively shortcut your path to success. Period. Tune in to hear Casey break down mindset, vulnerability, and struggle, and learn how to get your ego to step aside so you can step up.

In this episode, Casey and I discuss:

• How we seem to be more disconnected than ever.
• Why a lack of in-person connection will hinder your growth.

• How she manages her team and connects with her clients.

• Why people-pleasing gets you nowhere.

• How having a coach changed the game for her business.
• The mindset needed to move the needle.

3:00 – 9:00 - Casey’s journey and the importance of in-person connection

9:00 – 16:00 - How a lack of connection impacts your business

16:00 – 21:30 - Incorporating connection with your team and clients into your mission

21:00 – 27:00 - Vulnerability, struggle, and growth over ego, and people-pleasing to destruction

27:00 – 30:30 - The reason why there’s no excuse not to have a coach or mentor

30:30 – 33:00 - The Rapid Five

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Get ready for some tough love on the Healthpreneur Podcast! Yuri here, and today I’m going to get into why the need for certainty is hurting you. I get it. It would be nice to know every step of the journey and know – for certain – that everything will work out 100% of the time. But that’s simply not life, right?

 Life requires moving forward, even if you’re uncertain of the outcome. Think of all the greats out there. Do you think they knew with 100% certainty that their idea or business would take off? Do you think they avoided all risk to get to where they are today? No.

And that’s the difference between successful entrepreneurs and those who fall flat on their face. You simply can’t live in the comfort of certainty and expect the growth, freedom, and impact that you desire in your business. So, it’s time to make a choice. What’s it going to be?

1:00 – 3:00 - Why the need for certainty hurts us

3:00 – 6:30 - We need to believe in results before we can see them

6:30 – 8:30 - My personal examples of stepping into uncertainty

8:30 – 10:30 - The difference between successful and unsuccessful entrepreneurs

10:30 – 12:30 - What to do if you’re ready to step up

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Welcome to the one and only Healthpreneur Podcast! Today I’ve got an exciting new guest on the show who is going to clue us in on instant pain deletion, what that is, and how it’s changing the game for her clients.

Our guest, Marnie Greenberg, is an internationally recognized intuitive and medium, author, speaker, and strategist, with more than twenty years of experience in healing and natural medicine. The strategies she teaches are designed to offer pain relief, clarity, and higher consciousness instantly by unveiling strength that is already within.

In the wellness industry, people are accustomed to gradual results and improvements, not an on-the-spot game-changing experience. This is what makes Marnie’s offering so valuable – sometimes we just need a quick reset! Tune in to hear how Marnie has built her online coaching business to turn weaknesses into strengths, and how her own life was saved with the very method she teaches.

In this episode, Marnie and I discuss:

• The services that Marnie offers her clients.
• Deleting pain on-the-spot.

• When something’s a “yes” or a “no.”

• How she experienced rapid pain deletion first-hand.

• Why her clients need her help.
• Turning weaknesses into strengths.

3:00 – 8:00 - Marnie’s business model and how she helps her clients delete pain

8:00 – 17:00 - Deleting the mind and activating your higher intelligence

17:00 – 19:00 - The mistake entrepreneurs tend to make that holds them back

19:00 – 25:30 - Marnie’s crazy journey, challenges, and lessons

25:30 – 28:00 - How Marnie’s experiences help her serve her clients

28:00 – 32:00 – The Rapid Five

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It’s another beautiful day on The Healthpreneur Podcast! Welcome back to the show. Today, I’m excited to introduce you to Maya Fiennes, a mother, musician, composer, yogi and author who offers both digital products and in-person conferences, trainings, and retreats. She’s a ball of energy whose mission is to help people take the tools taught in yoga and apply them in their day-to-day life.

Maya is also the creator of KundaDance, which blends yoga, dance, music, Tai Chi and Qi Gong into a fun and expressive healing experience. She inspires, uplifts, ignites, energizes and empowers people all over the world with her light and expertise. With today’s ever-evolving digital platforms, Maya has had to grow and change her business model, too.

Tune in as Maya and I discuss how her business and retreat models have changed over the years, and how she’s had to adapt. She also offers deep wisdom in how anyone can learn to focus better and trust fully– and what that looks like in real life beyond the yoga mat.

In this episode, Maya and I discuss:

• The struggles she faced when transitioning into digital platforms.
• Her retreat model and how she travels.

• The impact her retreats have made on her clients.

• The importance of meditation and mantra.

• How she’s learned to focus and trust.
• The good and bad of technology and social media.

3:00 – 7:00 - The evolution of Maya’s business from only in-person to nearly all digital

7:00 – 11:00 - Combining online products with in-person retreats and travel

11:00 – 16:30 - Maya’s retreat model, how she operates, and how she serves her clients

16:30 – 24:00 - Yoga, mantra, breathing, and meditation for focus and trust

24:00 – 30:00 - Getting back into flow and keeping the human connection in business

30:00 – 35:00 - The Rapid Five

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Welcome back to another awesome episode of The Healthpreneur Podcast! Today we are going to discuss how to give your clients exactly what they want. Laura Schoenfeld, an R.D. trained in functional medical nutrition therapy, talks about how she formed her philosophy, built her business around it, and attracted her ideal client in the process.

The funny thing that she realized was that, when she stood for what she believed rather than hide it, she started attracting the clients she wanted. She found that, by having a specific niche, she could not only serve her ideal clients, but also give them exactly what they want.

Laura’s business has grown and evolved over the years, and she’s got some excellent insights into what fostered and hindered her progression along the way. If you are a coach, practitioner, or trainer that wants to hone in on your offering, ideal client, and philosophy so you stand out from the rest, this episode is for you.

In this episode, Laura and I discuss:

• How she stands out.
• Why outsourcing has given her more time for her expertise.

• Being yourself to attract the clients you want.

• The return on investment when paying for coaching and programs.

• How niching has changed the trajectory of her business.
• Empathy as a critical component to true, fulfilled success.

1:30 – 8:30 - Laura’s background and how she formed the business she has now

8:30 – 15:00 - Outsourcing and distinguishing what your clients know and want

15:00 – 23:00 - Why it’s critical to be yourself and build your niche around that

23:00 – 28:00 - Training and coaching and the balance between investment and benefit

28:00 – 35:00 - Investing in coaching programs to learning and attract the right clients

35:00 – 41:30 - The Rapid Five

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Welcome to The Healthpreneur Podcast! Let’s get right to it and discuss the number one fear that is sabotaging your business: The fear of being disliked. And guess what? It’s normal. I can relate and I bet you can, too. You see, we as humans have been hardwired from the beginning to want to fit in and be liked by our tribe.

But in today’s world, the fear of being disliked is one we need to overcome so we can do better in business, impact people on a deeper level, and be our true, unique, awesome selves. If we let our fears operate our actions, we’ll never get to share our message and we’ll give up before we get the chance to breakthrough.

Today I’ll discuss how I’ve seen this fear show up in my life, how I’ve seen successful people overcome it and persist their way to success, and why you must shift your mindset to see past the fear that’s stunting your growth. Luckily, there are ways to train for this shift so you can just be you, do you, and attract the right people in the process. Tune in to find out how.

1:00 – 2:30 - My story of when I sucked at sales

2:30 – 5:30 - The fear of being disliked and the value of persistence

5:30 – 7:30 - Overcoming the fear of being disliked and shifting your mindset

7:30 – 8:00 - All you can do is be you, but you need to share your offer and impact

8:00 – 10:00 - How to build the muscle to overthrow your fear

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Welcome back to another episode of the Healthpreneur Podcast! Today we’re switching gears a bit and honing in on a necessary part of business that makes some of us squirm...sales. Sylvia Flavela, Pilates practitioner and business coach to Pilates entrepreneurs, breaks down the key to sales success in any business. Spoiler alert: It’s all in your head.

From staying within the confines of our comfort zones, to fearing rejection, to lacking courage, the biggest reasons we don’t sell aren’t because our product sucks – it’s because, well, our mindset does. Luckily, that’s something we can fix. Sylvia drops some much-needed truth-bombs our way as she recalls experiences over the past decade and a half that have taught her the most effective sales techniques.

I believe any Healthpreneur can improve the way they do and think about sales. That’s why this episode will prove useful to anyone wanting to up their game. Tune in as Sylvia and I discuss what certifications don’t teach you, how to connect with clients so they’ll be in for the long haul, and why it’s so dang hard for us entrepreneurs to stay focused (squirrel!).

In this episode, Sylvia and I discuss:

• What Pilates studio and business owners need.
• Getting out of our comfort zone.

• Fear of rejection and the unknown.

• Sales are important – whether you like it or not.

• Why courage comes first.
• Staying focused as an entrepreneur.

3:00 – 7:00 - Sylvia’s background and her entrepreneurial journey

7:00 – 11:30 - What certifications don’t teach you

11:30 – 17:00 - Effective sales techniques and the importance of courage

17:00 – 23:00 - Truly connecting with your clients and prospective clients by being you

23:00 – 29:30 - The struggle to stay focused and how to stay on track

29:30 – 32:00 - The Rapid Five

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We’re on a good one, Healthpreneurs! Welcome back to the Healthpreneur Podcast, where we have yet another incredible game-changing guest on the show. Meet Samantha Skelly, entrepreneur, motivational speaker, best-selling author, and emotional eating expert extraordinaire.

Samantha created her business, Hungry for Happiness, after going through her own personal battle with food and self-image, and has since committed herself to revolutionizing the weight loss industry. She has transformed the lives of thousands by aiding them through the process of self-discovery and awareness so they identify and overcome the root causes of their struggles.

Fear is scary, but is even scarier if you let it totally rule your actions (or inactions). Rather, Samantha challenges us to recognize the existence of fear, but also the existence of courage within ourselves. Tune in to hear how Samantha reaches for her own courage personally and in business, helps others do the same, and how she has stood for what she believes (and doesn’t!) to build her business and rock-solid tribe.

In this episode, Samantha and I discuss:

• Samantha’s desire to create a world where women don’t feel compelled to diet.
• Speaking onstage and addressing fears.

• Life as a “full-time wedgie.”

• Differentiating yourself from the rest.

• Putting a price on changing someone’s life.
• Mentorship and expecting others to invest when you haven’t.

3:00 – 8:00 - Samantha’s own journey that lead her to create Hungry for Happiness

8:00 – 12:30 - Fear and courage and letting both exist

12:30 – 18:00 - Tribe-building through intimacy, connection, and existing relationships

18:00 – 25:00 - Knowing what you stand for and what you stand against

25:00 – 35:00 - Better health/life equals better business; invest in yourself

35:00 – 37:30 - The Rapid Five

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Welcome to another solo episode of The Healthpreneur Podcast! Today I’m going to be talking about fame vs. fortune, specifically on social media. Who has seen those typical highlight reel photos of nice cars and planes and wondered, “Yeah, but what does he actually do?” Or can you relate to posting flashy shots in hopes that Instagram fame will lead to fortune?

It’s ok. Many of us have been there. But here’s the thing: Usually fortune comes before fame, so we should be focusing on creating a system for income generation that works first. So, if those pictures of you looking cool, famous, and successful aren’t actually making you any money, please reconsider what you’re doing with your time.

And this isn’t to say that we can’t leverage social media to grow and expand our business. But it should come secondary to methodologies and systems that are predictable and effective. Tune in to finally crack the code of your business so you can create real-life fortune rather than chasing empty Insta-fame.

1:00 – 2:30 - The confusion of fame and fortune; social media traps

2:30 – 4:00 - Fame doesn’t usually come before fortune

4:00 – 6:00 - Proper way to leverage social media vs. just wasting time

6:00 – 8:00 - Focus on what matters and have your machine running first

8:00 – 11:30 Being rich vs. looking rich and taking a proven path that’ll work

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This is it, Healthpreneurs! This is perhaps one of my favorite interviews to date, and I’m sure each of you are going to find that it’s a game-changer for you, too – no matter where you are in business. The theme of today’s show is MAGIC. And Shannon Graham, a transformative coach, author, and speaker, is about to turn your world around when he defines the new era of leadership.

Shannon stomps on our culture’s current beliefs about hustle and grind and challenges us to instead step into our magic and lead by creating the biggest impact with the least effort. By doing this, Shannon finds that we create the space and time to continually grow and evolve our magic, thus further expanding our offering and value to the world.

And why is the differentiation between operating with hustle and operating in our magic so important? Because it allows us to impact on a deeper level and leave a legacy that we’re proud of. Tune in as Shannon and I discuss his definition of magic and gifts, why he believes subtraction is key, and the pricing model for magic. We’ll also touch on ways to give when in financial overflow and the importance of connecting IRL (in real life). Everyone, I repeat, everyone needs to hear this interview – your business, your life, and the world depends on it.

In this episode, Shannon and I discuss:

• The redefining of leadership that’s turning heads.
• The archaic idea of hustle and what the world needs now.

• Our legacy and how to make a true impact.

• Pricing our magic accordingly while creating space to serve everyone.

• The importance of “IRL” (in real life) connection and experiences.
• Self-doubt, endless possibilities, and communicating value.

4:00 – 12:00 - The new era of leadership and the definition of an expanded leader

12:00 – 20:00 - The magic, the gift, and the biggest impact from the least effort

20:00 – 27:00 - The legacy you leave behind, your lasting impact, and subtraction

27:00 – 39:00 - Creating magic, innovating magic, and the pricing that

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It’s another beautiful day for listening to the Healthpreneur Podcast! Welcome back to the show. Today we have Dr. Akil Palanisamy giving us the lowdown on how he’s balanced his online and offline business.

Dr. Akil is a Harvard-trained physician who practices integrative medicine and helps his clients heal from serious health conditions with compassion, insight, and in-depth knowledge. His book, “The Paleovedic Diet,” combines his expertise in Ayurveda with the Paleo diet, and he even had a beverage company that offered unique Ayurvedic blends.

Now, Dr. Akil has moved into a business model that he loves which combines in-person connection and interaction with the freedom that comes with being online. Tune in to hear his eye-opening thoughts on social media, rapid growth, and expanding your knowledge when having a private mentor isn’t in the cards (or the budget) yet.

In this episode, Akil and I discuss:

• His in-person and online practices.
• How his mindset changed his business.

• The right and wrong way to use social media.

• Why growth isn’t always a good thing, especially when it isn’t sustainable.

• Rock-solid business plans, partnerships, and why daily consumer interaction is key.
• His experience working with a mentor and how you can still learn on a budget.

3:00 – 7:00 - Akil’s business model and how he balances his on and offline work

7:00 – 11:30 - The challenges when moving online; Akil’s organic process and philosophical shift

11:30 – 17:00 - Distraction and comparison; the double-edged sword of social media

17:00 – 24:00 - Akil’s beverage company and what he learned about growth and connection

24:00 – 30:00 - Mentorship as the best investment he’s ever made and how to stay focused

30:00 – 34:00 – The Rapid Five

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Today on the Healthpreneur Podcast we’re going to explore the world of JOGA. If you’ve never heard of JOGA, you’re going to learn all about it here with its founder, Jana Webb. Jana discovered that yoga wasn’t conducive to her athletic body, movement, and mental needs. From this realization, she created JOGA, a brand and practice that combines yoga with the movement, cadence, and flow that athletes require. She also discovered the importance of creating a business and a product that works; with results that speak for themselves.

Jana has built a solid foundation with her brand. She discusses how she maintains alignment with her brand while organically growing her business and connecting with high-level teams to make JOGA a common and widely-accepted practice. She also gives real-talk about her entrepreneurial drive and accurately reminds us that “the hustle is real.”

If you’re a Healthpreneur creating something wildly new in our space, this episode will provide you with some invaluable information. It is possible to provide the world with a new way to move, live, and thrive; you just need to have the foundational blocks in order. Jana has learned that resilience and hustle will propel you towards your goals and allow you to create things that no one ever thought possible. As an entrepreneur in the health space, I can really relate to Jana’s passion and perseverance, and I think you will, too.

1:00 – 10:00 - Jana, JOGA, and her journey towards finding a yoga for athletes

10:00 – 15:30 - Jana’s background and building her company

15:30 – 21:00 - Organic growth and representing the JOGA brand

21:00 – 28:00 - Resilience, perseverance, passion and hustle

28:00 – 31:00 - The Rapid Five