Supply chains: the supermarket - for iPad/Mac/PC: Recent Episodes
The Open University
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.
How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea
Transcript -- How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea
How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience
Transcript -- How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience
Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer
Transcript -- Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer
How stock is managed amongst different Tesco stores, and how this affects the local competition
Transcript -- How stock is managed amongst different Tesco stores, and how this affects the local competition
One company's waste is another's resource. A Thai company tranforms its leftovers into luxury products for Tesco UK
Transcript -- One company's waste is another's resource. A Thai company tranforms its leftovers into luxury products for Tesco UK