The Corporate Culture of...Camelot?: Recent Episodes
Bridge View Media
The inverted pyramid has long been considered the key to approaching content. But, should it now apply to how you reach your audience as well?
Most companies prefer to profess atonement instead of focusing on the sin--but VW has highlighted theirs in an extraordinary campaign. What's the messaging behind the move?
The battle over words is changing how we communicate--in the boardroom, on campus, and in the street.
Pilots don't take-off without filing a flight plan. It keeps everyone in the know and provides direction for the flight. Listen in as a VC advisor discusses why businesses also need to file a strategic marketing plan before they launch campaigns or products.
Listen in as a media vet and a corporate comms pro discuss how to grab front-page attention for your story by ditching the press release.
Just because you're talking, it doesn't mean your audience is listening. If you want to connect, you have to start by understanding.
Corporate culture's a hot topic these days--the next new new thing. But does it have its origins in centuries ago Camelot and the Round Table?
To be effective, business stories need to have a strategy built on memorable message...like the messages in fairy tales.