The Hemp Startup Journey: Recent Episodes

Spectrum Labs

I interview hemp and CBD oil entrepreneurs, scientists and politicians willing to share their perspectives, lessons learned and how we can make an impact on the hemp and cannabis industry for EVERYONE.

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Jenna Tipoff is a seasoned customer success expert focusing on driving engagement and education within the cannabis industry. The Cannabis Industry provides a unique challenge to cultivate a great customer experience for all patrons, from newcomers to experienced users. Jenna connects with Cannabis Producers and Storefronts daily to ensure that all retail team members are equipped with the knowledge to create a remarkable in-house experience while maintaining brand standards.

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Stephanie Pow is a 'People-First' Global Cannabis Recruitment Consultant & Career Coach recruiting for roles from seed-to-sale, from junior to most senior and built a widely diverse network & became deeply knowledgeable about what it takes to be successful in cannabis.

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Jayde laws is an advocate and founder of the cannabis, CBD and hemp focused marketing agency “CannaScale”.

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Self-taught cannabis cultivator and business owner, Brandon Banks, stands up for minority inclusion in the industry both as an individual and as a member of Minority Cannabis Business Association. Listen to his passionate journey of getting into the industry from growing sprouts in his basement to award-winning cannabis strains, and becoming a dispensary owner.

Despite more state regulations being progressively created in the US, there are significant gaps on social equity and industry accessibility to minorities. Community reinvestment and license openings are just a couple of goals in the MCBA's work. Their members participate in policy creation to raise these matters and aim for more inclusive legal frameworks.

You can get in touch with Brandon at brandonb@minoritycannabis.org or visit https://minoritycannabis.org/ to learn more.

Who is Brandon Banks? Brandon Banks is a member of the Minority Cannabis Business Association, the Co-Founder and former Chief Operating Officer of Natural Selections Dispensary in Northglenn Colorado. After years of working for several fortune 500 companies including McDonald’s Co, JP Morgan Chase, and Philip Morris, Brandon moved to Colorado and transitioned to the medical marijuana industry. Beginning his career as a master grower he cultivated several award-winning cannabis strains during his time at Green Man Cannabis including High Times Cannabis Cup winning genetics.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Our conversation with Bill Loucks went around the perception cops have on hemp and cannabis, how consumers and businesses in the industry can contribute to a safer use and what further is there to do about a broader awareness of hemp.

Bill started with a couple stories that led to his mindset switch from regarding hemp as a dangerous substance to becoming a commodity.

Moving on, Bill shared his view on law enforcement pointing out that most police officers are unaware of the difference between hemp and cannabis, which leads to confusion and also strengthens stereotypes.

Following the latter, he listed best practice tips for consumers and businesses in the hemp industry, to support the authorities to determine the legality of the product being used or manufactured. For growers, he explained why it is important to communicate with the police on harvest season.

Bill finished with his consideration on the next step in the transition to greater social acceptance around hemp-derived products.

You can reach out to Bill at www.HempCops.com or Bill@hempcops.com to get further guidance and information on training programs.

Who is William "Bill" Loucks? Bill is currently an instructor/course developer for the North Carolina Department of Justice-Justice Academy (NCJA) in Edneyville, North Carolina. Bill is the North Carolina state school director for the prescription drug diversion investigator and supervisors commissioned courses. Bill is also the qualified assistant (Q.A.) state school director over the specialized explosives & hazardous materials commissioned course.

Bill currently develops narcotic and gang lesson plans for the North Carolina Basic Law Enforcement Training (BLET) and in-service training for the 35,000 plus sworn law enforcement officers in NC. He also develops and instructs various narcotics courses for NCJA. Bill is a sworn deputy (reserve) with the Henderson County Sheriff's Office in NC. He is also an associate board member for the International Narcotics Interdiction Association (INIA).

Bill has instructed more than 6000 people in narcotics, clandestine lab, and gang issues to include judges, district attorneys, grand juries, community leaders, educators, doctors, nurses, and police and fire personnel.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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There are approximately 3,000 CBD brands in the United States; how do you stand out in such a large crowd?

Best-selling business author Mike Michalowicz joined us to shed a light on differentiating your business, one particular frustration for many hemp entrepreneurs. From systematizing our business, to taking on the courage to be different than the competition, Mike shares advice for those seeking to turn their brands into unique players in their field.

Spoiler alert: you may start with something really small, you don't have to re-invent your industry.

For exclusive resources from Mike to our podcast listeners go here.

Mike's new book Get Different will launch in September and can be found here.

Who is Mike Michalowicz? Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, and his newest book, Fix This Next. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as as an entrepreneurial advocate.

To learn more about Mike and get access to a treasure trove of entrepreneurial tips, visit www.MikeMichalowicz.com.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Creativity and Cannabis go together. In this episode, Jade and Harlee, owners of Ladies of Paradise and Lady Jays prove the point. They use branding, unique events, and their own line of smokables to make people, especially women, feel comfortable with consumption of cannabis.

Learn how Jade and Harlee do really cool branding that gets people talking and sharing their message.

The Ladies shared their perspective on industrial hemp for the future, and how positioning themselves with hemp today is strategic to take on upcoming opportunities arising from new regulations.

The conversation wrapped up with a brief story highlighting how their business has taken part in opportunities for giving back to society.

Get in touch with Ladies of Paradise at:

Web: Ladies of Paradise / Lady Jays

Instagram: @ladiesofparadise @smokeladyjays

@heyjadehey @harleecase

What is Ladies of Paradise? Jade Daniels, CEO of Ladies of Paradise & Lady Jays

Harlee Case, COO of Ladies of Paradise & Lady Jays

Ladies of Paradise is a women-positive creative agency based in Portland, Oregon, where women are appreciated, celebrated and supported. Currently, LoP offers cannabis event planning services, graphic design, packaging, creative content development, educational meetups, and product lines ranging from clothing to CBD products, as well as the new LoP cannabis and hemp CBD & CBG pre-rolls, Lady Jays. LoP works to uplift, unite, and educate individuals in an effort to normalize cannabis by means of fashion, community and culture. Through their themed cannabis events and community of women of all shapes, sizes, and colors, LoP aims to elevate the aesthetic and remove the stigma from cannabis and the people who make up this community.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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In this engaging conversation with FDA compliance expert Asa Waldstein, we discuss how to avoid a FDA warning letter which surprisingly goes way beyond what businesses state on a product label. We cover best practices for CBD company social media managers, effective marketing messages with lower risk language, dos and don'ts of reposting and hashtags, mitigating compliance risk, avoiding making CBD health claims and how to market your products instead.

You will find out what it means for Asa to Create Authentic Excitement in your differentiation strategy and the peace of mind you may get from it.

We also discuss cGMP compliance and Asa's recommendations for Spectrum Labs' GMP accreditation journey.

You may connect with Asa on his LinkedIn and website. Read more about the Warning Letter Review blog post referenced in this episode.

Who is Asa Waldstein? Founder & Principal: Supplement Advisory Group

American Herbal Products Association (AHPA) Cannabis Committee Chair

Asa Waldstein is a Certified Clinical Herbalist (CCH) with 20 years of experience developing and implementing compliant marketing and cGMP manufacturing processes in the dietary supplement and hemp industries. Asa has formulated, manufactured, and marketed hundreds of products in a compliant manner and has helped oversee three FDA CFR 111 audits without any 483s. Asa is Chair of AHPA's (American Herbal Products Association) Cannabis Committee. He is also founder and principal of the consulting company Supplement Advisory Group and his Regulatory Education Series platform hosts free events for the community on FDA/FTC enforcement trend analysis, social media marketing principles, and manufacturing efficiency principles.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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One of the most relevant personalities in the Cannabis Industry, Nancy Whiteman shares her insights on the creation of brands and products in a highly competitive, challenging and saturated market.

Amidst bigger competition, unclear regulations and more selective dispensaries, Nancy stands by starting with the value and with the product rather than on visual aspects. For Wana Brands introducing gummies was a novelty, and even so they dedicated effort to improving their manufacturing process to elevate the product quality - resulting in a key market differentiator.

How can a Cannabis company decide where to focus as they grow and scale? Nancy talks about understanding the market and the powerful role of innovation in the cannabis and hemp space, which also represents a huge source of opportunities when combined with market and consumer research.

Wrapping up, our guest shares her take on how entrepreneurs should prepare for the future in the hemp space

You may connect with Nancy on her LinkedIn.

Who is Nancy Whiteman? Heralded as “The Queen of Legal Weed” by Inc. (May 2017) and “The Martha Stewart of Edibles” by Entrepreneur (Jan. 2019), Nancy Whiteman is CEO of Wana Brands, North America’s No 1 producer of top selling cannabis infused products. The portfolio of diverse forms--including four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects--is designed so products can be used singly or in combination to address specific health, wellness and recreational needs. Nancy leads the company’s strategic vision and has been instrumental in Wana Brands’ growth into new and emerging markets. She also directs the development of partnerships and licensing agreements domestically and internationally. Nancy founded Wana Wellness Hemp Herbal Supplements leveraging her expertise in cannabinoid innovation and product development. Nancy serves on the Marijuana Business Daily Advisory Board and the Benzinga Cannabis Advisory Board. She was recognized as one of Green Entrepreneur’s 35 Most Influential Women in Cannabis (May 2020) and named MJBizDaily’s first-ever Industry Impact Award Winner (December 2019). She was one of six women included in High Times 100 (March 2019) and was listed as No. 3 in Cannabis Business Executive’s 2019 Power Women in Cannabis (May 2019). She is a member of the Colorado Cannabis Manufacturers Association, National Cannabis Industry Association, Cannabis Trade Federation and Marijuana Policy Project. Prior to Wana, Nancy was a principal with The Whiteman Group, a sales and marketing consultancy, and previously held a range of senior level marketing and business development positions including Vice President, Marketing and New Corporate Ventures for the Paul Revere Insurance Group in Massachusetts. Nancy holds a Bachelor of Science from Cornell University and an MBA from the University of Massachusetts at Amherst.


About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Running for NC Agriculture and Consumer Affairs Commissioner, Jenna Wadsworth, is here to talk about the responsibilities of a commissioner of agriculture which include protecting, maintaining and enhancing the production of North Carolina agriculture, as well as promoting public health programs. We also discussed how the legalization of the hemp industry could be an opportunity for farmers in North Carolina.

Wadsworth is committed to take care of social, environmental and economic justice. She wants to address environmental issues especially for those who have suffered through natural disasters. Additionally, Wadsworth said she wants to emphasize the reality of climate change.

Who is Jenna Wadsworth?

Jenna Wadsworth was born in Raleigh, but she grew up off a dirt road on her grandparents' farm in Johnston County which raised hogs, cattle, chickens, corn, cotton, soybeans, and tobacco. Wadsworth made history a decade ago—at the age of 21—by becoming the youngest woman ever elected to political office in North Carolina. For the past decade, she has served the people of Wake County as a Soil and Water Conservation District Supervisor.

Jenna Wadsworth is running for NC Commissioner of Agriculture on a platform of protecting our small, family farmers; legalizing cannabis; combating climate change; advocating for farmworkers; and expanding both broadband access and healthcare options in our rural communities.

She is a graduate of both the NC School of Science and Mathematics in Durham and NC State University. She is the Co-Founder of the progressive nonprofit New Leaders Council - North Carolina, as well as the managing partner of her small business. Last year, Wadsworth was appointed to the NC Advisory Committee of the US Global Leadership Coalition. She is currently tending 45 rows of fruits and vegetables, fruit trees and vines, as well as nut trees this season on her family farm.

Her campaign is proudly endorsed by over 100 current and former elected officials, including former Commissioner of Agriculture—Britt Cobb, former NC Court of Appeals Judge Linda Stephens, EMILY’s List, the NC AFL-CIO, the NC Association of Educators, the NC Sierra Club, and others.

For more information, please visit: https://www.jennawadsworth.com/

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products!

[brand new!] * Crude * Distillate * Tinctures * CBD + CBG Gummies * Lotions * Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

**If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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NC-based Agricultural Law Lecturer, Dr. Marne Coit, is back to talk about the expiration of state hemp pilot programs at the end of October 2020. We discussed anticipated changes to licensing, compliance testing, and regulations when the program ends. This is an important topic as people in the state have concerns, anxiety over what's going to happen next, and how it will impact entrepreneurs, farmers, etc.

Disclaimer: The views and opinions expressed in this episode are those of the guest and do not necessarily reflect the official policy or position of the guest’s employers. The guest is not providing legal guidance.

Who is Dr. Marne Coit? Marne Coit’s research and teaching focuses on food, agricultural and hemp law. She is a member of the NC State Extension hemp team. Dr. Coit earned her Master’s degree in Environmental Law and JD from Vermont Law School, and her LLM in Food and Agricultural Law from the University of Arkansas School of Law in Fayetteville.

You can learn more about the NC State Hemp Extension program by visiting their website.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products! [brand new!]
  • Crude
  • Distillate
  • Tinctures
  • CBD + CBG Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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In this episode, I sit down with Nurse Practitioner Eloise Theisen. We discuss the challenges and opportunities with cannabis in healthcare. It's an important conversation because an increasing number of patients are using cannabis and so it's imperative that healthcare professionals are educated in this natural medicine.

Who is Eloise Theisen? Eloise Theisen is a board certified Adult Geriatric Nurse Practitioner who specializes in cannabis therapy. For over 20 years, she has worked primarily with cancer, dementia and chronic pain patients. In the last 6 years, she has focused her efforts on cannabinoid therapies.

Eloise has worked with over 6000 patients to help them effectively treat age-related and chronic illness with cannabis.

Eloise is a co-founder and the Chief Executive Officer of Radicle Health and Radicle Health Clinician Network.

Eloise was one of the first healthcare professionals to bring a clinical dosing regimen to the cannabis space. In 2019, she was elected President of the American Cannabis Nurses Association and will serve through 2022.

In 2019, Eloise co-authored Pain Free with CBD: Everything You Need to Know to Safely and Effectively Use Cannabidiol with Alice O’LearyRandall

Source: https://greennursegroup.com/cannabis_nurses/eloise-theisen/

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products! [brand new!]
  • Crude
  • Distillate
  • Tinctures
  • CBD + CBG Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Asheville-based attorney, Rod Kight, is back to discuss the new DEA rule on hemp extracts. Jason and Rod also discuss how the DEA claims that hemp extracts with Delta-9 THC above 0.3% is an illegal substance, synthetic cannabinoids like Delta-8 THC, as well as the crucial North Carolina hemp pilot program that's expiring in October 2020.

Linked below are Rod's recent articles where he goes into detail on the current climate with the DEA on the hemp industry:

DEA Just Dropped A Bomb On The Hemp Industry. Part 1: Hemp Extract

DEA Just Dropped A Bomb On The Hemp Industry. Part 2: Delta-8 THC

Who is Rod Kight?

Rod Kight is the principal of Kight Law Office PC, which represents businesses in the cannabis industry, including hemp and CBD, throughout the USA and the world. Rod edits the popular Kight On Cannabis law blog and wrote “Cannabis Business Law-What You Need to Know”, a cannabis law primer for business executives published by Aspatore Books. Rod speaks at national cannabis conferences, drafts cannabis legislation, and is regularly quoted on cannabis matters in the media, including Time, Wall Street Journal, Business Insider, and Business Insurance. He was recently named a “Top 30 Powerful Cannabis Litigator” by MG Magazine and one of the “100 People You Should Know” by Hemp Connoisseur Magazine. Rod testified at the FDA public hearing on cannabis. He writes and sits on the advisory board for the American Journal of Endocannabinoid Medicine, a peer-reviewed publication.

Rod believes strongly in personal and medical cannabis use for many reasons, including that it helped him during chemotherapy treatments for cancer. He is an attorney advocate for NORML, and a member of the International Cannabis Bar Association, the National Cannabis Industry Association, the Hemp Industries Association, the North Carolina Industrial Hemp Association, and the South Carolina Hemp Farmers Association.

Rod is married to his elementary school sweetheart, Ashley. She is also his office manager. They raise 5 children. Rod plays guitar in a rock band. You may contact him by email at rod@cannabusiness.law or phone (828-255-9881).

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products! [brand new!]
  • Crude
  • Distillate
  • Tinctures
  • CBD + CBG Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Podcast Show Notes with Blake Butler In this episode, Blake Butler, Executive Director of The North Carolina Industrial Hemp Association (NCIHA), discusses why he's expanding the association. The new association is called South East Hemp Association (SEHA) and will cover the bioregion.

Jason and Blake also discuss the current state of hemp in North Carolina and the surrounding region, the great opportunities and the primary issues that should concern all of us.

Selected Links * Listen on: Apple Podcasts | Spotify | Google Play |YouTube

Who is Blake Butler? Blake Butler is the co-founder of HempX and has been involved in the political, business, and activist side of industrial hemp industry in since 2014. Blake has organized hemp focused educational events in North Carolina, Kentucky, and Virginia and planted hemp for fiber and CBD with farming partners Franny and Jeff Tacy in 2017-18. Blake is also a partner in Adapt Public Relations in Asheville, NC.

Contact Blake Butler on the NCIHA website: https://www.ncindhemp.org/

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products! [brand new!]
  • Crude
  • Distillate
  • Tinctures
  • CBD + CBG Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Podcast Show Notes with Dr. Byrareddy

The entire world is looking for a solution to Coronavirus. And for good reason. As of early August 2020, 706,000 people have died from COVID-19 worldwide. In the United States alone, 160,000 people have died since the beginning of March 2020.

Many researchers are putting in many hours of good work trying to figure out a solution. One of these scientists is Dr. Siddappa Byrareddy from the University of Nebraska Medical Center. We centered our conversation around his scientific article SARS-CoV2 induced respiratory distress: Can cannabinoids be added to anti-viral therapies to reduce lung inflammation?

Dr. Siddappa Byrareddy, one of the authors, agreed to expand on his findings for the listeners of the Hemp Startup Journey.

Not having a research background, I had many questions for Dr. Byrareddy to understand how CBD and cannabis can help COVID-induced lung inflammation.

In this short conversation, Dr. Byrareddy explains some of his takeaways from sudying cannabis and HIV and how it lead him to study CBD's potential positive impact on COVID symptoms.

Selected Links

  • Support Dr. Byrareddy's research: Dr. Siddappa Byrareddy Research Support Fund
  • Listen on: Apple Podcasts | Spotify | Google Play |YouTube

Who is Dr. Siddappa Byrareddy?

Dr. Byrareddy received his PhD from the National Institute of Mental Health and Neurosciences and JNCASR Bangalore, India and did his postdoctoral training from Dana-Farber Cancer Institute & Harvard Medical School, Boston.

Dr. Siddappa Byrareddy is an Associate Professor at the University of Nebraska Medical Center. He holds a strong background in molecular biology, virology, immunology, systems biology and animal models background with expertise in the field of vaccines.

He has published more than 50 original research papers in peer reviewed journals in the field of HIV/AIDS vaccines, pathogenesis, immunology and epidemiology.

Dr Byrareddy's Bio on University of Nebraska Medical Center Website

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products! [brand new!]
  • Crude
  • Distillate
  • Tinctures
  • CBD + CBG Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Podcast Show Notes with Daniel Shortt

A few days ago I saw an email slide into my inbox. My first though when I saw the title was, "No, this must be a joke." The title was too intriguing to not read it. So I did. The next day, the article's author and I were on the phone discussing the topic and decided to share a lengthier conversation for you to digest.

The author is attorney Daniel Shortt and the title of the article that peaked my curiosity:

It's Time To Disband The DEA.

Daniel suggests that the DEA, a 50-year old organization that has been an integral part of the US government, with a $3 billion budget and over 10,000 employees, should no longer exist.

After my initial shock at his brazenness subsided, I was able to understand Daniel's two key arguments as reasons why the DEA should not exist anymore:

  1. The DEA contributes to a systemic racist policing system
  2. The DEA has not been effective at curtailing drug use or drug supply

While Daniel holds a strong opinion, his main intent is to create a conversation about the DEA's role in our country and how drug use should be properly addressed.

Selected Links

  • Reefer Madness Movie
  • The Miller Center (About President Richard Nixon's life, secret recordings and legacy)
  • The New Jim Crowe (book)
  • Drug Policy Alliance

Who is Daniel Shortt?

Daniel Shortt is a business attorney at the Seattle office of Harris Bricken, a boutique law firm focusing international law and emerging markets such as marijuana and hemp. He works extensively with entrepreneurs in the cannabis industry and is an authority on legal issues relating to CBD and hemp laws. Daniel also assists clients with their corporate formation, transactional, licensing, regulatory, and litigation needs. Daniel is a frequent contributor to the Canna Law Blog.

Find Daniel Shortt on Twitter

Disclaimer: The views and opinions expressed in this episode are those of the guest and do not necessarily reflect the official policy or position of the guest's employers. The guest is not providing legal guidance.

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • THCP products! [brand new!]
  • Crude
  • Distillate
  • Tinctures
  • CBD + CBG Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Podcast Show Notes with Dr. Marne Coit This is a great conversation to listen to for anyone in the hemp community, but especially if you are a hemp farmer or are part of the hemp industry in North Carolina.

In this episode I discuss with attorney and department of agriculture professor at NC State:

  • The role of NC State on hemp market
  • Dr. Coit's perspective on the CBD Oil market glut
  • The current status of the NC Hemp pilot program and the risk of losing it in favor of following USDA guidelines https://hemp.ces.ncsu.edu/2020/04/status-quo-for-hemp-licenses-what-does-this-mean/
  • How farmers should think about whether to grow hemp for CBD oil this season
  • Understanding and evaluating hemp contracts between farmers and processors
  • What Dr. Coit would invest in if she had a million dollars
  • And finally, my (possibly) silly idea that NC State could take on to fix the hemp industry marketplace trust issues

Who is Dr. Marne Coit? Marne Coit’s research and teaching focuses on food, agricultural and hemp law. She is a member of the NC State Extension hemp team. Dr. Coit earned her Master’s degree in Environmental Law and JD from Vermont Law School, and her LLM in Food and Agricultural Law from the University of Arkansas School of Law in Fayetteville.

You can learn more about the NC State Hemp Extension program by visiting their website.

Disclaimer: The views and opinions expressed in this episode are those of the guest and do not necessarily reflect the official policy or position of the guest's employers. The guest is not providing legal guidance.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • Crude
  • Distillate
  • Tinctures
  • Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Episode Show Notes Nick is the Director of Science & Innovation at Leafly, a company that focuses on educating its 2 million monthly visitors about cannabis strains.

In this episode we discuss:

  • What the heck is a neuroscientist?
  • The perception of traditional scientists and academics on the cannabis industry
  • The correlation between research labs and business startups
  • The Leafly Cannabis Guide. A huge move by Leafly to navigate away from the Indica vs Sativa recommendations to a more data-driven approach to show the chemical composition of each strain
  • How Leafly collects and uses data to benefit the consumer
  • Cannabis plant genetics, intellectual property and patenting strains
  • Why Nick is excited about the future of the cannabis industry

🙏Please leave us a review 1. The listeners continue to grow, which is fantastic! Thank you for tuning in. Please leave us a review on whichever platform you listen in on.

  1. If you have a burning question about cannabis or hemp, please let me know. Reach out via LinkedIn or fill out the contact form on www.TheSpectrumLabs.com

About Nick Jikomes With a decade of scientific research experience, Nick works to ensure that Leafly takes a data-driven approach to product development, content and strategy. As Director of Science & Innovation, he leads efforts in research and data strategy. This includes forging partnerships with cannabis labs and licensed producers to incorporate lab data into Leafly’s massive consumer-facing platform. By combining the latest research insights and data science techniques, he is working to enhance the Leafly platform by creating exciting new product exploration and recommendation tools.

Nick believes that the right combination of research, data, and people will drive not only exciting new product innovations in the cannabis space but a global revolution in healthy living and personalized medicine. Increased understanding of plant-derived compounds will change humanity's approach to mental health and disrupt multi-billion dollar industries.

Before joining Leafly, Nick completed ten years of formal training in biological research and science education. He completed a B.S. in genetics at the University of Wisconsin-Madison in 2011 and a Ph.D. in neuroscience at Harvard University in 2016. Throughout his academic training, Nick was committed to outreach and education, having served a variety of roles in science education and public outreach.

Twitter: @trikomes

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • Crude
  • Distillate
  • Tinctures
  • Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

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A lot of guys have this assumption or belief that, all along the way, all along the path of life that they need to know. They need to have things under control. They need to know what to do. They need to know where to go. They need to know what actions to take. And, that basic uncertainty, which is, which is just overwhelmingly true if we slow down enough to find it, is that during this time, we haven't.

-Dan Doty

Show Notes This is one of the most in-depth conversations I've had on this podcast. Dan is the co-founder of EVRYMAN and the host of the EVRYMAN podcast. Some of the topics we cover during this episode:

  • How Dan helps men slow down enough to understand what's happening in their own minds
  • Owning the uncertainty and discomfort of the CORONAVIRUS pandemic
  • What to do when our minds don't want us to feel what's really going on
  • What if guys didn't have to live a life pretending that they didn't feel
  • Men who can't take a compliment
  • The relationship between the bottom line and how we treat people
  • How Dan pivoted from their men's retreats after having to cancel 7 months worth of live events, which was 99% of their revenue
  • Can we still connect as humans without face-to-face interaction?
  • Dan's suggestions on how to move forward
  • How to move from post-traumatic stress disorder to post-traumatic growth
  • How COVID19 situation changed Dan's vision of the future

About Dan Doty Dan Doty is a visionary entrepreneur, speaker, consultant, and the co-founder and voice of EVRYMAN. Dan is the host of the EVRYMAN podcast, and the former director of cult hit tv show MeatEater. He has been a 3-time guest on the Joe Rogan Experience, and twice on the Today Show. His role with EVRYMAN has been featured in the NYT, Men's Health, GQ, and many more national and international publications. Dan is a man’s man with a well-developed tender side. He embodies the ability for men to be exactly who they are, and is sharing that message that there are as many definitions of manhood as there are men on the planet.

What is EVRYMAN? EVRYMAN is an global movement helping men break open a new paradigm of how men live, how they show up, what they feel, and how they express themselves. EVRYMAN works against two main issues:

  1. The general state of repression and repressed emotions. Men don't tend to feel or feel like they should be feeling
  2. Social isolation and human connection

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

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Episode Notes In this wide-ranging conversation we discuss:

  • Lessons Morris learned in the Music Industry and has successfully applied to the CBD Hemp industry
  • Why he chooses to operate 12 brands for his different ventures
  • How he has shifted from hosting in-person conferences to online
  • Minor cannabinoids like CBDP and THCP
  • How to think about CBD hemp diversification for your company
  • His suggestions on mindset to get through the current world pandemic of COVID19
  • Thoughts on novel cannabinoids like CBG and CBN and what he thinks about their future potential
  • What he thinks hemp cultivators and farmers should do for next growing season
  • and more…

Listen on Apple Podcasts | Spotify | Google Play

About Morris Beegle 👉⚠Check out the NoCo Hemp Earth Week Virtual Conference

Leading cannabis/hemp advocate and entrepreneur, Morris Beegle is the co-founder and president of the WAFBA (We Are For Better Alternatives) family of brands, including the NoCo Hemp Expo, the world’s most comprehensive hemp-centric conference and exposition. WAFBA also includes Silver Mountain Hemp Guitars, a manufacturer of boutique hemp guitars cabinets and components, Tree Free Hemp, a hemp paper and printing company, Let’s Talk Hemp, a comprehensive digital media platform, and several others. Spanning education, advocacy, manufacturing and entertainment, Beegle’s endeavors are both pioneering and award winning. Travelling several continents, Beegle regularly engages audiences in N.A., Europe, UK, Nepal and beyond, appearing at dozens of events and conferences each year.

Connect with Morris at www.MorrisBeegle.com

Episode Transcript Jason De Los Santos: Morris, welcome. Thank you so much for joining me today. Hope you’re doing all right.

Morris Beegle: [00:03:09] Doing great. Thanks, Jason. Appreciate you having me on.

Jason De Los Santos: [00:03:12] Fantastic. So I see you have your musical instruments in the back. I’m sure we’ll get to talk about that company in the background. and I thought we’d start off with this. I always like to ask people to sort of how they got to, to the hemp and the cannabis industry and, can we start there?

Do you know, how did you, and why did you decide to get into this crazy industry?

Morris Beegle: [00:03:33] So I’ve been, cannabis user for quite some time, really since high school, recreational cannabis user. And I was never really part of the industry up until about 2012 I’ve been in the music industry before that, since the late eighties through 2010 I had a music production company doing everything from studio coordination to a CD, a DVD manufacturing and packaging merchandise.

Artists, management, music licensing, kind of a Jack of all trades, master of some, which was really more of the, the printing and packaging side of things. And when I first started getting into that back in the mid nineties having my own big production company, I worked for a large music video company before that.

when I moved back, I moved back to Fort Collins from California. And there was a company called the Hemper wears no clothes, that was a hip store in Fort Collins and they had hip clothing and hip oddity care and rope and soap and all of that stuff. And at that time I got to know the owner pretty well and, and read the Jack hair book.

The emperor wears no clothes, which is where the store obviously got her name from and, and became familiar with him and actually did some tee shirts and hats for some bands that I was working with. Wanting to have some him apparel, but really was not into the hemp industry at that point. And the music industry itself and being part of the physical side of things with CDs and DVDs and the packaging side of things.

Once the internet came along and you had Napster and mp3.com and then all these file sharing networks like pirate Bay and demon OID where people could go on and actually. Download entire discographies that really impacted the music industry, particularly the physical media industry, which was my bread and butter, and from let’s say, 2005 to 2010 record stores are going out of business distributors, manufacturers, all that stuff.

Really got decimated during that time and people couldn’t make up the difference by digital downloads and streaming and all that. So I was really looking for a different Avenue to take my talents and find out what I was going to do next in my life. And the medical cannabis industry really picked up in Colorado in 2009 2010 dispensary’s were opening up everywhere, and then there was a push for.

Recreational adult use in 2012 with amendment 64 and within that legislation, there was the opportunity for farmers here in Colorado to start growing hemp. And this was before the 2014 farm bill that launched these hemp pilot programs across the country and being kind of on the front lines, it’s like.

There’s something interesting. I’m familiar with HAMP and you know, apparel and hip paper. And so I reached out to a friend of mine, Elizabeth night and says, Hey, you want to start a hemp company? And we could start doing him merchandise. And so in 2012 we started Colorado, him company, and it really started off as a merchandise company doing tee shirts and hats.

And we worked with some other. Manufacturers that were out there doing wallets and beanies and shoes and backpacks. It was company called hippies, and another company called him mania, and another company called wicked him footwear. So we partnered with them and started distributing their stuff and selling your stuff to local retailers.

And, and that’s really what . Kicked off everything. From there we found a hemp paper company and started doing him paper printing and doing business cards and posters, and then we started doing HIPAA bands. In 2014 we launched NOCO hemp expo. Again, coming from the music industry, being involved with a lot of different aspects.

I was involved with concerts and festivals and live shows and booking and all of that stuff. So that’s really how it got going was, you know, it was amendment 64 and the whole thing. Cannabis thing that was happening here in Colorado.

Jason De Los Santos: [00:07:33] The tell me if I have the story right. So there’s a, I read somewhere about you discovering music in a, with your brothers in the attic or something like that.

That kinda ties into some of the things that you do today.

Morris Beegle: [00:07:47] Well, so. In Oklahoma. My, my folks are from Oklahoma, Beaver, Oklahoma, and, and we used to go out there when I was a kid. We moved to Colorado when I was like six months old, and we’d go back to Oklahoma and visit my grandparents and we were up in the attic and it was probably 1971 72 I was like four or five years old.

And we were listening to black Sabbath up in my grandma’s attic. And you know, since that time, 

Jason De Los Santos: [00:08:16] music. Which Nelson mind off

Morris Beegle: [00:08:18] it was my, my cousins had that lived in Oklahoma. I had a record player up in the attics and no, she was, they were pretty religious and didn’t want to have rock and roll. And so we had to go to the attic to get our dose of rock and roll.

And my older brothers influenced me in that way, turned me on to rock and roll. And I was a young kid. And, and my earliest memory of music is black Sabbath listening to it in my grandma’s addicts. So that really kind of. Was the breeding ground of my musical endeavors. Yes.

Jason De Los Santos: [00:08:49] That’s cool. I have a son, my brother and a stepbrother there.

Let’s see, about 10 years older than I am. And I remember we were all in the house living together. And, my sister who’s 11 years older, she was sort of my second mom, so I was always hanging out with her and, sort of being influenced by her music. And it was all the. Like the easy pop listening of the 80s, you know, like, what is like Peter Sitara, Brian Adams, all that kind of stuff.

And then one day I saw a cassette player or a cassette in front of, my brother’s stereo, and it was like lady justice. And I’m like, Oh, what is this? This is kind of weird. And I put it in. For whatever reason, there was nobody in the house at that time. And, it was Metallica and justice for all that album.

And like, I, I must have been, I don’t know, maybe seven or eight at that point, and I just sat there for the entire album just wondering like, what is this like, this is so crazy. Like, just totally blew my mind. And ever since then, like, you know, it just totally changed my perspective about music. Just that there were other things out there.

so I just, it’s funny how you had sort of a, not that exactly, but just, you know, kind of like discovering music in a different way like that.

Morris Beegle: [00:09:56] Right. That’s funny. I was actually going to wear a Metallica shirt today. I got a Metallica shirt like a couple of weeks ago, just saw the store. It’s like, I don’t even own a Metallica shirt.

So I picked up a Metallica shirt and I looked at it in my closet today and it’s like, ah, no.

Jason De Los Santos: [00:10:13] Nice. so let’s see, with what, what do we start there? Just this is what we’re talking about music. So you have a few different companies. You have, for the folks that are watching that will be watching this.

you have some of your speaker cabinets in the background. and so that, that has a relationship to hemp. Right?

Morris Beegle: [00:10:30] Okay. Correct. So we started a company called silver mountain. HAMP. About a year and a half, two years ago, I had been working with some folks that were doing hemp guitars out of Canada, and I approached them to see if they would private label some guitars for me.

And they said yes. And I’ve been working with them for the last a year and a half, two years. And I’ve also. Come to work with some other folks that are based out of Atlanta that are building speaker cabinets. And anyway, I have found a variety of usable materials to produce guitars and guitar cabinets, guitar straps, and we’re working on him plastic for pick guards and pics and that’s all you knobs and so forth.

So that’s, you know, how can we build a instrument company that’s utilizing hemp as a main component and that’s, mm. Kind of what we’ve are trying to achieve here.

Jason De Los Santos: [00:11:25] Okay. Very interesting. and then just to give context to folks, cause you your, your work or you have a lot of different companies, I think maybe 10 or, or 12 or something like that.

Can you kind of go over either some of the main companies or maybe the themes behind them or, or some of the reasons why? I don’t think no sane person would choose to work, or have 11 companies. Right? I mean, there’s a certain level of kinda, I dunno. So that study may be,

Morris Beegle: [00:11:50] it’s really 11 or 12 companies.

It’s like. Brands underneath. Right? So the, so the, the company is waft BA, we are for better alternatives, w a FBA. And underneath that is Colorado hemp company, which, so think of WAF, but is the body and think of Colorado hemp company as the brain creator producers. So we started Colorado hymn company to start in 2012 and from there.

We started to spawn these other entities. And Colorado hemp company when it started was really a merchandise company. And from there we started a paper company, tree free hemp, and both of these related back to the music side of things. As doing merchandise and doing printing in the music business days.

And then we started NOCO hemp expo in 2014 so there’s another entity or another brand doing events. And then from there we started, let’s talk camp. Which is really programming and developing content, and that’s evolved more and more. We have a podcast with that now. We have a weekly newsletter. We have a digital magazine, but it’s all media and marketing driven, and that’s what all of this has been so far.

And then from there we’ve also got multiple other events. We’ve got Southern hemp expo, which is out of Nashville. It’s our second biggest. Event that we do. NOCO hemp expo we’ve been doing for six years. We were going into year seven. That was supposed to happen at the end of March. We’ve had to postpone it, reschedule it into August, but.

We’ve got, Oh, a half a dozen events. So when you think, when you say, we’ve got 12 companies, that’s really brands or imprints is the way I look at it, because half of those are events. And then we’ve also got a site called hemp events.org which is really just a calendar site that promotes our events as well as other events throughout the cannabis space, primarily with a hymn focus.

Jason De Los Santos: [00:13:47] Okay. And how many people work between all of these different brands with you?

Morris Beegle: [00:13:52] So I’ve got two partners, Elizabeth Knight and Laura, Laurie, Doris, they’re my two partners. And from there we’ve got. Probably 15 to 20 different independent contractors that do various things for us. We’ve got a web master, we’ve got a graphic designer, we’ve got a couple of social media people.

We have people that specifically work for NOCO hemp expo, doing exhibitor and sponsor. Outreach. We’ve got logistics people that help with our hotel side of things and catering. And so we utilize a lot of different contractors to fill necessities within our business.

Jason De Los Santos: [00:14:30] Okay. And so for folks that might not be too aware of, just like branding, what a, why not do all of these things under one name?

Right? Like, you know, for example, like Wafa or, or maybe Nalco, you choose to segment all these businesses into different brands. Why choose to do that? Like, what’s the advantage of doing

Morris Beegle: [00:14:51] that? That was similar to what I had with my music company, which was happy scratch. So happy scratch was the umbrella.

And underneath that umbrella we had. Different record label and prints. We had a label called Fisk music, which was a hard rock and metal label. We had another label called avant acoustic records, which was primarily instrumental acoustic finger style type stuff like Michael hedges and Alex deGrasse and a lot of finger style guitar players were on that label.

Then I had another label called big vendor records, which had outlaw country and cow punk, and. Beer, Drake and pot smoke and hillbilly type music. So I come from this kind of background where I’ve always liked to have variety of offshoots and entities. And I think it comes from being in the music industry where if you go to Sony music or EMI or Warner brothers, they’ve got all these little sub labels and production companies and publishing companies.

So I was. Influenced and inspired by the music industry with some of these bigger companies that were really umbrella companies for a variety of different entities that all work synergistically together, for that one entity. Hmm.

Jason De Los Santos: [00:16:09] And so is that typically because the consumer might have a difficult time thinking that, well, you know, I’m listening to this band, I, you know, let’s just.

Put out, make up a couple of things, like, you know, Metallica, right, with a metal. but then, I’m not going to be listening to Taylor Swift that’s on the same label. you know, if I, if I only like one of those two bands, is that sort of like that, that  the kind of feeding the consumer’s mind about new account, placing what they’re going to be consuming?

Morris Beegle: [00:16:37] I would say so having a variety of different entities allows us, from a business perspective, let’s say. An investment company was interested in her hand paper company while we’ve been developing tree free hemp over the course of the last six years, and. Maybe we would want to sell that company to another company that wanted to acquire a hemp paper company.

Let’s say some hedge fund was looking to add that to their portfolio and they said, Oh, WAF was got, Hey, they’ve got a paper company, they’ve got a hemp guitar company. We’re not interested in that guitar company, but we are interested at the paper company. And so within our books. And our financials, we delineated all of our entities and it’s pretty easy for us to go through.

And if somebody wanted to do a joint venture with us or acquire a part of our company, then we could just sell that off partner a or, or do whatever we needed to do in that situation.

Jason De Los Santos: [00:17:30] Yep. That makes sense. Okay. and if we can change gears and talk about, today and some of the things that are happening, so you have, a pretty large event, or, or.

The several events, that, that you’re having to maybe re-imagine or, or postpone. can you talk a little bit about what you guys are doing, maybe what’s going on, what’s going through your mind, and some of the changes that you’re making to possibly continue? I think you are continuing to do this and this, but possibly in different way to have these expos.

Morris Beegle: [00:17:59] Correct. So we were going into year seven. At the end of March was supposed to be March 26, 27, 28, in Denver, Colorado, moving to a larger venue for NOCO hemp expo, and NOCO has grown from 2014 with 350 people to. 2019 to over 10,000 people and 2020 we were expecting 20,000 plus people and 400 plus exhibitors and had sold out the exhibitor floor and ready to really have a, a rock and show.

And because of coronavirus and Cobin, we’ve had a  postpone it. And fortunately we pulled the plug and got the reschedule to happen. 16 days out from the event. I think we, we’ve made the decision on March 10th I believe was the date, ninth or 10th and  and we learned a lesson, a lesson from our friends at new hope media who put on the natural products expo in Anaheim, which is the largest natural.

Products expo in the world. I was out there the week before and they actually pulled the plug when everybody was already setting up. And it was a very unfortunate situation for those guys. Right. And I really look up to those guys cause I, they’re an amazing. Event company that puts on these huge trade shows and, and you know, nobody could have predicted this entire situation.

And, and what happened with those guys the week before, it’s like, wow, we really better pay attention to this. And then we saw what happened with South by Southwest the Friday before we made our decisions. Like, well, we gotta make this decision, we’re going to postpone it. And now that we’re postponing it.

What are we going to do? Because people still need to congregate. They still need to do business and interact, and we still have to have education. We still have to address industry needs, and so we’re launching into the virtual space like most people, and we’ve got an earth day event that’s going to be happening on four 22.

four, 23 and four, 24, we were launching NOCO hemp expo earth week, and we’ve got a variety of live presentations we’re going to do. We’ve also got a variety of, prerecorded presentations that are going to be in a, let’s talk camp library. We’ve got a virtual trade show that’s going to go on a virtual networking hall and, and we’ve been building out this platform, which we actually just started building out about a week ago.

It’s taken about a week. A couple of weeks to get this whole thing in place with the company that’s building out this virtual platform and, and we’re launching a virtual trade show next week, and we’ve got a year license to really build out this whole ecosystem in the cloud is what I’m kind of calling it.

And that’s what we’re doing is we’re moving into the cloud and we’re going to build out an entire virtual platform for people to gather and do business and networking. Do education and that’s the direction we’re going to go until things settle down here in the real world.

Jason De Los Santos: [00:20:50] Yeah. Is that for you, I mean, you’ve been an entrepreneur for a long time.

Is that, is that a scary thing? Is it, or are you more optimistic and excited about it, or maybe like is there a different sentiment thinking about the same coming up,

Morris Beegle: [00:21:04] I’m excited about it. You know, we have to pivot when, when things happen and you gotta make a change, you, I mean, you gotta make a change.

Yeah. And in this particular situation, it’s like if we don’t do something, then we’re going to go down. And I have no intention of going down and neither do my partners. And I don’t think that this situation is going to derail the cannabis industry or the hemp industry to a degree that’s gonna.

Decimated. I think that the folks that operate in this space are generally very resilient, very innovative, and. We’ve just got to keep on keeping on. And while this situation goes on, which we can’t control a global pandemic, hopefully our government and those in charge are going to make the right decisions and open things up at the right time.

I don’t think that we can shut down our entire economy for months and months and months and keep people locked in their houses. And that’s not going to go over. Cause if we did try to do that, it’s, it’s the  detriment to society is going to be more so than. The hundreds of thousands of deaths that are taking place at this point in time.

So I don’t know. It is a scary time for our society, but I think that the dust will settle and we’ll figure out ways to deal with this pandemic. And in the meantime, those of us in whatever industry it is, we have to figure out how to continue to do business. And. And move our industry forward.

Jason De Los Santos: [00:22:36] Yeah. So you sound really optimistic.

And now actually I signed up for the, the, the conference that you’re having on four 22. I happened to stumble across that, only related to our conversation here. And so I thought it was a cool event. So I’ll put links in the show notes about that as well. and, let’s see. So with, with the hemp industry, you know, a lot of change, whether it’s retailers, right?

Like there’s some stores that are open, some that are not, just people meeting and gathering and doing business face to face. And so a lot is changing. What that, what have you seen, or maybe what kinds of suggestions are you offering the people in the, in the industry, entrepreneurs and business owners about how to.

Take this and either turn it into an opportunity or maybe it’ll try to sustain. What kind of advice do you have there?

Morris Beegle: [00:23:23] I would say people just need to remain positive and optimistic because if you don’t have hope, and even if it’s false, hope is better than no hope at all, is what I’ve always believed.

because I think that if you. Yeah. Do you turn down the wrong alleyway and you just, all you see is doom and gloom that that’s never going to get you to where you want to be. And I think that that this is a temporary situation. I don’t think that it’s going to be the apocalypse, which some people think it’s the apocalypse.

Some people think that everything’s a huge conspiracy. I think that. We’ve got a global pandemic, and if we don’t pay attention to these deadly diseases, which I think that we’ve been neglectful. And really not given it the, the, the, the emphasis that we need to probably at a government level, things are going to change now and decide is going to continue on.

That there are opportunities for those that are savvy business people, depending on what area of the supply chain you’re in right now. It is challenging because, so we’re not just focused on  hemp retailers or CPD manufacturers or brands. We’re were the entire supply chain. So the, the agriculture side of things, farmers, genetics, all of this still has to continue on and, and.

Being at the beginning of planning season, people have to make adjustments how they’re going to do business together. And again, it all comes down to being online. I mean, that’s the only thing that we can do now. And that’s why you see people scrambling to zoom in and doing this stuff. I mean, day in and day out, I, my email boxes flooded with this webinar, that webinar, and, and some of that stuff’s gonna stick.

Some of it’s not who’s going to do it well, who’s not going to do it? Well, it just goes. Back to who’s going to be up here at this level doing business on a, on a level that is going to have impact. And, and it’s going to make a difference for, for their business and for the industry that they’re involved in.

Jason De Los Santos: [00:25:43] Yeah, absolutely. I get a call or an email, almost on a daily basis from specifically cultivators and farmers wondering, like, Hey, what, what. Should I be doing or planning for next season? Or there are a lot of folks that I still speak with that have a lot of biomass leftover and not a flower.

what, if you’ve had conversations with folks like that, like what do you, what do you say, what should a farmer think about for, this upcoming season?

weather. The, you know, they should be looking at, agreements or, or whether to harvest or not. You know, the plants are not what, what advice do you have for somebody in that position?

Morris Beegle: [00:26:23] I would say that if you don’t have a buyer that you shouldn’t be planting, if you’re setting on a bunch of biomass now, which a lot of people are, unfortunately, we over overgrew the entire system this last year for CBD biomass and smokeable flower, there just wasn’t the demand there that a lot of these people thought that there was, or were told that there was by consultants or genetics companies.

Genetics companies would go out and say. By our feminized seed, by our clones. We’ll buy it all back from you, and then all of a sudden, nobody’s buying stuff back. There was a huge miscalculation from a lot of people in our industry about this CBD side of things and smokeable flower where smokable flower still is in this very kind of ambiguous.

Is it legal? Is it not legal state? And when it comes to like the smokable flower, that’s where people were making quite a bit of money on the hemp side of things is they’re making 400 600 800 bucks a pound, and now all that stuff is 10 1520. I’m not even sure how, how much it’s bottomed out at this point, because I keep changing  I don’t, the smokeable flower thing was really confusing to me because I don’t know that many people that like to smoke him flower. If you’re in a legal state, virtually nobody is smoking pimp flower. They’re smoking recreational cannabis or medicinal cannabis. Where are the hemp industry is going to go?

It’s going to be diversified. It’s going to be fiber and grain and flour. So if you’re not growing for all of those, if you’re putting all your eggs in one basket in this CBD basket, what happens when the bottom falls out of the market, just like it did was soy or with corn, you have to be diversified.

And unfortunately with the hemp industry right now in the United States, there’s not a lot of infrastructure for the fiber side of it or the grain side of it. Now, there is some infrastructure on the grain side, but there’s still a limited market because hemp seed and protein powder and the hemp seed oil.

This is a very limited market at this point, but I think that that’s going to open up and become significantly more than it is super foods, organic regenerative products. That is the wave of the future, and more and more people would like to buy and put healthy products into their system. So, you know, is that an immediate answer?

I don’t think so, but. I guess going back, what I would tell people is to be very cautious about what you’re planting right now. If you think that you’re going to plant some great genetics and get a bunch of great CBD flower and, and you’re going to be able to make money 50 to a hundred bucks a pound on this stuff, that’s just not going to happen.

That’s not reality. There’s too much material on the market right now. People were setting on . Thousands of liters of crude and isolate and all that stuff’s going to hit the market and it’s going to flood the market. It’s so cheaper prices. It’s really going to hurt people this year.

Jason De Los Santos: [00:29:34] Yeah. Do you, what do you think about, CBN?

CBG heard a lot of folks talking about that. These are going to be the, there’s going to be the next wave, which I kind of have my doubts, but what, what do you think?

Morris Beegle: [00:29:46] I have my doubts on that too. I think that CBG has a lot of promise and CBN is just. Isn’t that converted THC? Pretty much. That’s what, from what I understand that you can’t really get CBN without THC eventually degrading and converting to that.

Yeah. I’m not sure about the, these minor cannabinoids. Yeah, there’s going to be places for them. I think that that’s going to be a little more niche market than CBD. CBD is really the big thing out there, but again, that’s going to be when it all settles down and you go into a store and you go into an apothecary section or a botanical section, that stuff’s going to be.

1520, 30, $40 tops a bottle. There’s not going to be this a hundred dollars $200 bottles of thousand milliliter CBD product that’s on the shelves because people are kind of pay that.

Jason De Los Santos: [00:30:46] Yeah. And you know, up until this, current virus thing, I had it for, amongst retailers. I didn’t see a lot of prices dropping.

Yeah. I saw prices dropping with, with biomass and, you know, on the farmer to process their side, of course, with bulk products, crude and distillate and whatnot. But, with retailers, at least where I am, I didn’t really see prices bothering me out. but now with quarantine, I’m seeing a lot of retailers offering discounts and promotions and whatnot, just to encourage people to continue purchasing and then wondering if this is kind of like the, the beginning of that decline, of retailing prices where, you know, it’s, I think, unlikely for those retail prices to come back up after everybody kinda gets out of, out of their home.

Morris Beegle: [00:31:28] Yeah. I think that retail pricing is going to come down significantly. I do think that we’ve been waiting on the FDA to, to clarify a lot of the regulatory aspects of this with CBD and, and hopefully they do it this year. It should be coming. I don’t know what the Corona situation’s going to do to impact the FDA until the FDA does really clarify things.

Retail is still going to be suspect. the natural products industry is still going to have a lot of suspect. Players say, nah, I’m not sure that we’re going to get into that until the FDA clarifies thing. That’s just the reality of it. But the price is only going to go down. Margins are gonna get tighter.

You’re going to have big companies. For example, Barlean’s has been in the natural products industry for 30 plus years doing flax, flax seed oil, Oh fish oil. That was really their big products until they jumped in the CBD market and they were one of the first big companies to do so. And when you see these Gaia herbs and Barlean’s and these big natural products, companies that have shelf space at all these retailers.

They’re going to get in there. They already know the pricing model and all these small players that have been around selling stuff that has great margin, very profitable  all going to go away. That’s, I don’t see any other way, and we want to make sure that, that the pricing is. At a level where farmers can still make a living.

Everybody in the supply chain needs to be able to make margin on this, and unfortunately, in the end it seems like farmers have got screwed. Over and over and over in our system the last 30 years. And HAMP was the promise of being able to provide farmers and opportunity to make a good living. And I think that that’s still possible, but to do that, they’re going to have to diversify again.

Fiber, grain and flour, and

Jason De Los Santos: [00:33:29] so with, how do you start thinking about that? And as a farmer, if, I think you mentioned before that the, the, the supply chain for textiles is not quite there. so how do you begin to think about, you know, like, okay, well, how do I diversify away from, harvesting and, hemp for CBD oil?

Morris Beegle: [00:33:48] That. So that’s the million or billion dollar question that we’re all trying to figure out because we have to have some infrastructure in place where if I’m going to grow for fiber. Where can I send that? Is there a processing facility where I can send all my fiber and they can decorticate it and then they can separate it and put it into the building materials industry or the bio-plastics industry or the paper industry or the textiles industry.

Who’s going to buy all this fiber bio mass from the farmer, which by the way, will be a lot less profitable. Then this flower has been for the last four or five years, and the same thing with the grain side of it. I think it’s going to become traditional farming and agriculture. It’s not going to be this boutique business that.

Has been built upon the last several years, although there will be some of that. I think that the craft industry will still survive when it comes to it. Hemp and cannabis overall. You’ve got these brands that put out really cool products and they’ve got something unique about them, whatever. That’s a.

Cannabinoid and terpene profile, and people really feel the benefits of whatever that product is that they’re taking. So I think that there’s always going to be a niche market for a lot of this, just like there is in the beer industry or the wine industry that that craft market will be there. But when it comes to, it’s going to be another commodity, just like corn and just like soy, just like weed.

You know, how many different industries can this crop supply. Yeah.

Jason De Los Santos: [00:35:29] So, we thought, let’s say for the companies that are doing okay or maybe doing well, you seem to be good at attracting attention and, and kind of get and gaining clients. how do you think about getting customers? and maybe we can relate that into these companies that.

Want to either attract more customers or maybe better customers. How do you, how do you consider that? Cause you know, for CBD, either CBD oil and some of those products, there are a lot of competitors, right? Like it’s hard to kind of set yourself apart. So how do you, how do you do that? How do you get attention?

Morris Beegle: [00:36:04] So how do you differentiate yourself if you’re in the CBD market? Yeah. Yeah, that’s a, that’s a tough question. I, I’ve got asked that question several times and you have to have a hook. So I guess, look at the, look at the music industry. How, how do you, if I’m a rock band, how do I separate myself out from all the other rock bands are out there?

Is that your look? Is that. Your lead singer, is it the, what is it? That song that that breaks through that everybody knows? So if I’m a brand. Is it my packaging? Well, it really has to come down to the product. It has to come down to the formulation. It has to come down to the company ethos. What does your company do?

Are you involved in the local community? Are you involved in something that sets yourself apart from all your competitors? What can you do that that really differentiate yourself? And I would say that it does come back to community company ethos. What are you doing above and beyond just putting a product into the market that would make me want to spend money with you?

Jason De Los Santos: [00:37:11] Yeah. Does that, I love music. I listened to new bands and whatnot, and, but I, I don’t. And have the inside track it. Does that exist? Like do, let’s say executives, do they create music bands like, Oh, Hey, you have to have this look, or you have to sound like this. Is that a thing or am I just making it up in my head?

Morris Beegle: [00:37:31] A lot of the boy bands created in the, in the board room, let’s say in sync or new kids on the . Block or boys to men, right. New edition. All of those were like created in the boardroom by

Jason De Los Santos: [00:37:44] menudo. Right? Like that’s kind of like the new assumption for that.

Morris Beegle: [00:37:49] And so is there a really, that’s an, that’s entirely money, profit driven right there.

There’s really no substance with  that type of music. I don’t think, I don’t, I don’t find substance in it. Sure. Compared to, let’s say led Zepplin. Or even Madonna or lady Gaga, where those are artists then created their own thing. Yeah. And whether you like Madonna or lady Gaga or not. They’re really not manufactured.

They create, they, that’s their persona. They created

Jason De Los Santos: [00:38:26] that. Yeah. Yeah. I think with, a persona like that, it seems like for conservative executive team, that’s sort of a nightmare, right? It’s like you’re, you’re no fighting  for them to be more conservative, but you know that, that’s what the, the clients or the consumers like, right.

Like, it’s different. It sounds good. And that gets, it’s good art. Yeah. so let’s see you with ’em. How have you heard about the, I guess, newer, minor cannabinoids like C CVDP THCP and have you heard any news about that?

Morris Beegle: [00:39:00] I’m seeing that come through my email and hearing people talk about all of those.

I’m not really overly familiar. It’s new to the space. People are discovering this and putting out information. I don’t know how much research is really out there on any of this, and that’s where it’s hard to tell. What’s real and what’s not. Okay. They exist. Well, what do they do? And can they be produced in any sort of volume that.

They can then enter the supply chain.

Jason De Los Santos: [00:39:38] Yeah. Yeah. So we’re, we’ve been playing around with a couple of them and it’s been super interesting. And so, you know, we’re checking with lawyers just to make sure that, let’s get, can we put these, put this out to market. so we’ve been playing around with it.

It’s been really interesting with, playing with, let’s see. THCP Delta eight, and some of these things that are, are new. And they come from him. And so they have a legal status, you know, which is kind of weird to think about that. But I’m there with a THCP specifically. It’s been fun playing around with that.

Yeah. I’m in that. It’s so just small amount can have such a strong, effect in people. And it’s, it’s kinda like people are . I think surprised that they can do that. when they’re used to maybe smoking it or, or consuming a gummy or something like that where the stuff that we’re playing around with right now are a little vials, just, almost like a, like a tiny tincture sample.

Morris Beegle: [00:40:35] So with. Okay. And this is THC V or T? T. HCP. Yeah. And so what variety do you have that, how much is produced in the highest variety that you would have?

Jason De Los Santos: [00:40:50] Oh, I mean, in, let’s say, in, the low just for visual effect. In a kilo, you can produce enough to make roughly, 2000 samples. From just, you know, Akilah for is there were, so not 2000 samples, 2000 servings, because you need such a small amount because the, I’m, I’m hearing different amounts, but it seems like THCP is five to 30 times stronger than THC, so you don’t need a

Morris Beegle: [00:41:22] lot.

Okay. Okay. So TACP is another psychoactive. Compound. Yeah. Like THC, except significantly stronger. Right. And you can get a kilo of this isolated. Yeah. Or are you talking to just an isolated kilo of ? For spectrum.

Jason De Los Santos: [00:41:44] No, no, it’s totally, yeah, it’s the, the TCP is isolated, so it’s, there’s just that, for the most part, there’s like a tiny bit of THC in there, but it’s still on.

Once you put it into a serving, there’s, it’s less than 0.3% THC, you know, which is what the government. Right? Doesn’t want to see you go over a, but the THCP level is, I forget the exact amount right now with what we’re playing with, but it’s, it’s a smaller number than the 0.3, but the effect is the same as like, you know, 10 to 15 milligrams of regular THC.

Morris Beegle: [00:42:25] How much. Material would it take to get a kilo of THC P yeah, that’s what I’m trying to think about.

Jason De Los Santos: [00:42:35] How so? It’s, no, so let’s see. I’m trying to remember. I think a 50 pounds of biomass. Would give us roughly about a kilo after you go through, cause you have to, you know, extracted, isolated out, I’m sorry, CBD isolated and then go through and isolate it into THCP so it takes a little bit longer.

but, you know, for an efficient facility that, that it’s not a huge deal.

Morris Beegle: [00:43:09] Yeah.

Jason De Los Santos: [00:43:09] Interesting. Yeah, so still playing around with that. It’s been been interesting. W we love just playing around right now. you know, we’ve, we’ve done the CBD oil and extraction and it’s good and we like to produce a quality product, but I think just young entrepreneurs and sort of having a, some scientists on our staff, just finding new things like that.

That’s cool. Right? Like some of the, one of the things that keeps us going, especially in a time like this,

Morris Beegle: [00:43:36] right. So that material obviously would end up going into the medicinal and recreational markets.

Jason De Los Santos: [00:43:44] Yeah. Yeah. That’s what it seems like we’re, we’re talking to folks just asking questions, just trying to see and hear what kind of interests there is out there.

but I’m, I don’t know. We’ll, we’ll see where it goes.

Morris Beegle: [00:43:54] Yeah, that’ll be interesting. Again, with all these minor cannabinoids, both on the THC side of the business as well as the temp side of the business, the CBGs and the CDNs and the CDCs, and. All those seas.

Jason De Los Santos: [00:44:11] Yeah. Yeah. Cause you know, like with going back to the CBD for a second, cause I keep hearing a lot of folks mainly from the processing side, which is what we do.

Or from the cultivators side saying that, Hey, CBD is going to be the next big thing, but we have a small retail store, where we just don’t help folks. We try to understand what people want and what, what works and what doesn’t. And I’ve yet to have a single customer saying, Hey, do you have CBG. you know, there, most folks that come into us still don’t even know exactly what CBD is.

They’ve just heard about it. They know that, you know, their mom takes it and they told them to come and get it. so I think the introduce another product like that, where they can see where it’s consumer driven demands, I think is a little bit challenging right now when they’re being bombarded about CBD and what that is.

so, you know, it might take a market or maybe somebody like yourself that you know, understands consumer psychology to say, Hey, CPG, it’s the next big thing, but I’m not seeing anybody getting into that space right now.

Morris Beegle: [00:45:08] I would agree completely. The CBD thing happened because of, say, Charlotte Figgy rest in peace.

She was, you know, one of, she was a huge catalyst for this industry and the whole epileptic. Children side of things really put CBD on the map and then all of a sudden CBD also assist with pain and anxiety and all these other conditions, which CBP. Theoretically can assist with, and it’s become a big thing in the media for five years.

And we’ve been building this dang around CBD and, and there is a consumer market for it and it’s taken a while and we’re still, there’s still a lot of room to penetrate the market with CBD and to follow up with CBG consumers. It takes  takes them a while before things catch on. So I still, I think it’s going to be a while before CBG catches on because CBD still has to run its course, even though CBD is maybe a little bit in limbo within our own space because everybody said on all this material, the prices are dropping.

And you know, people that have been in the industry for the last five years are kind of . A lot of us are like, all right, I’m kind of done and over with CBD at this point. It’s like, let’s move on and let’s go, let’s get to CBG, let’s get to THCP, let’s get to these other cannabinoids. But the general consumer market, they’re several years behind the industry itself.

Jason De Los Santos: [00:46:44] Yeah. and so then you have to go here soon, but just to start wrapping up, is there anything that other, you seem to be just from looking at some of your online presence and some of the different companies that you’re a part of, you’re using to be an advocate and I’m really passionate about this industry.

is there anything that you would like to leave people with, whether it’s a message or a call to action, maybe something that. You keep saying over and over hoping that people will understand or, or remember about the industry?

Morris Beegle: [00:47:15] Well, I would say B, if you’re in the industry, obviously you’re passionate about cannabis and, and that.

You should follow your passion. You should, you should do what you truly believe in. And if you, and if you believe in this plant, which a lot of us do, I think this cha, this plant can change the world, not only from the consumable side, but really from the industrial side and the environmental side.

That’s why focus on the, the hemp side of it rather than, than on the medicinal and recreational side of it. Because I see that hemp can transform agriculture and. Bye organic and regenerative practices by all the ingredients that can be made from the grain side of it and the fiber side of it, going into the food system and going into the industrial, industrial supply chain, whether that’s paper and bio-plastics and building materials, and really have a positive impact on society.

And, and to me, this industry is about social change. It’s about. industrial change, environmental change, and, and again, I guess follow your passion. That’s what I’m doing. And I see a lot of the same type of people around me doing that sort of thing. So yeah. I guess that’s all, you know, I’m just gonna leave it with that.

Jason De Los Santos: [00:48:40] Yeah. Cool. Great. That’s good message. A think a good place to leave it. so if somebody wants to reach out to you or maybe learn more about you, where should we direct them?

Morris Beegle: [00:48:51] you can go to Morris beagle.com or Morris at Morris Spiegel. Is my email. And at Morris Spiegel on social media, whether that’s Facebook or Instagram.

Okay, great.

Jason De Los Santos: [00:49:02] Well, I will link to that in the, the show notes and, so we’ll leave it there, and hopefully warrants, we’ll get to get a chance to meet face to face at one of your conferences, whenever the, the world opens its doors again. and best of luck with the, the upcoming virtual conferences that you have coming up.

And, thanks for your time today. I really appreciate it.

Morris Beegle: [00:49:21] All right. Thanks Jason. Appreciate it. Take care. You too. All right. Bye.

Jason De Los Santos: [00:49:27] Hey guys, and before you go, this is Jason from spectrum labs. Please be sure to visit us on the web as the spectrum labs.com for any show notes and links discussed in the podcast.

Also remember to click the subscribe button wherever you may be listening from, so you get notified when our next episode comes out and tune in next show and have a fantastic day.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

  • Crude
  • Distillate
  • Tinctures
  • Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952 Asheville, NC

***If you enjoy the podcast, please consider leaving a short comment or a review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. 

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Another deviation from the normal hemp and cannabis topics. I believe in taking care of our physical and mental health during this time of quarantine crisis. While we figure out the best strategies for our businesses and industry, it’s important for us to find strategies that keep us physically active and having a mindset that keeps us moving towards positivity and away from negativity.

My friend Courtney Sanford (Registered Nurse, CrossFit Coach, Precision Nutrition Sports Nutritionist) joins the Hemp Startup Journey podcast to discuss all things wellness while during COVID-19 quarantine. Courtney shares how to think about indulging (you don’t have to avoid it), simple food-plating strategies, how she’s choosing to physically move at home, what active athletes can do when they can’t access the gym, and lots more to help you stay active, healthy and sane.

About Courtney Sanford There is so much information out right now about different fitness programs, diets, weight loss gimmicks, Instagram models flashing boobs and butts, so many 30 day cleanses/challenges – it’s honestly tough to look at. But, all of this noise doesn’t make cultivating the healthiest version of yourself any less important, it just makes it trickier to figure out what ‘health’ looks like for YOU. I see what happens when people choose to ignore creating healthy, sustainable habits every day in my job as a nurse, and it’s is depressing because, while not all disease is preventable, a good majority of it is. It comes down to the small daily decisions we make. My hope is to give individuals the wellness tools they need to become the most optimal version of themselves so that I can avoid seeing them as a patient in a hospital bed later on.

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp and CBD extracts:

  • Crude
  • Distillate
  • Tinctures
  • Gummies
  • Lotions
  • Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952 Asheville, NC

***If you enjoy the podcast, please consider leaving a short comment or a review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. 

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For this podcast episode, I sit down with Kelly Wiley, MA, LMFT. Kelly is a family and relationship therapist and shares with us how to navigate the rapidly changing relationship dynamics during a time of crisis. Our relationships have quickly changed at work and at home and many of us have never dealt with such volatility and uncertainty. Kelly offers her perspective about the importance of proper communication with our loved ones and provides conversational and mindset tools for having important conversations during these crazy times.

About Kelly Wiley

Kelly P. Wiley is a Marriage and Family Therapist who specializes in therapy for individuals, couples, and families. She worked in private practice in Boone, NC for many years before relocating to Greenville, NC. Most recently, Ms. Wiley is very pleased to announce the opening of her primary practice in Asheville, NC at 16 Broad Street, Suite 202, Asheville, NC 28801. She continues to maintain a practice in Boone, NC and has limited availability there. Ms. Wiley is a highly experienced practitioner trained to diagnose and treat a wide range of serious clinical problems including depression, anxiety, marital and relational problems, individual psychological problems and child-parent problems. She has more than 22 years of experience in the counseling field, 19 of which have been in service as a Marriage and Family Therapist. She is a graduate of the nationally-accredited Marriage and Family Therapy program at Appalachian State University. Before becoming a Marriage and Family Therapist, Ms. Wiley worked as a Program Director and Court Advocate at the Shelter Home of Caldwell Co., a shelter for victims of domestic violence. Because of her interest in mental health and her passion for helping adults ensure that children have healthy early childhood development, Ms. Wiley has developed exceptional skills and expertise in parenting education and teaching parents to use play therapy techniques with their own children to resolve behavioral problems and improve the quality of family relationships. Kelly Wiley is an interactive, client-centered, solution-focused therapist. Her therapeutic approach is to provide compassionate support and practical feedback to help clients effectively address the challenges of their personal lives. She integrates complementary methodologies and techniques to offer a highly personalized approach that is specifically tailored for each client. With empathy and understanding, she works collaboratively with each person to help her/him build on existing strengths and attain specified therapeutic goals and desired personal growth. She has a delightful, mild-mannered "co-therapist" who occasionally joins her in the office named William.

https://www.kellywileytherapy.com  (252) 702-9558

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short comment or a review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. 

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This week I talk with Blake Butler, Executive Director of the North Carolina Industrial Hemp Association. In this short podcast (audio and video available), Blake shares what he's hearing from his associations' members, the likelihood of the state banning smokeable hemp and good advice and encouragement for navigating the current COVID-19 pandemic. Whether you are in the hemp and cannabis industry or a related industry, this one is worth a listen for considering how to take action during a crisis.

You can learn more about Blake and his association here: https://www.ncindhemp.org/

On Twitter https://twitter.com/NCHempIndustry

On Facebook https://www.facebook.com/NCIndustrialHempAssociaton

About Blake Butler

Blake Butler is the co-founder of HempX and has been involved in the political, business, and activist side of industrial hemp industry in since 2014. Blake has organized hemp focused educational events in North Carolina, Kentucky, and Virginia and planted hemp for fiber and CBD with farming partners Franny and Jeff Tacy in 2017-18. Blake is also a partner in Adapt Public Relations in Asheville, NC.


About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

White label products Crude Distillate Tinctures Gummies Lotions *Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com

or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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About Mike Sowinski Mike Sowinski has managed financial operations for companies of all sizes, from small family-run enterprises with less than $100K in sales to Fortune 500 companies with $12 billion in sales. He is especially skilled at guiding businesses through complex financial scenarios with a distinctive mix of practical advice, on-target, problem-solving abilities, and a deft sense of humor.

He’s spent his entire career in financial management positions, working for business owners in real-world scenarios, skillfully managing a range of internal operations and business models. From simple cost-reduction programs to complex IPO procedures, Mike’s experience ranges from banks to insurance companies, national CPA firms, and smaller regional and local businesses. As a Chief Financial Officer, he effectively executed numerous external projects with audit firms and regulatory agencies.  

In 2010, he became Accredited in Business Valuation and has performed more than 100 business appraisals in a multitude of industries. He has provided litigation support and has testified as a valuation expert in several owner disputes and equitable distribution matters.

He graduated from the University of Central Florida in 1990 with a Bachelor of Science in Accounting. He holds CPA licenses in Florida and North Carolina and has more than 25 years of progressive financial management experience.

His passions include original music composition and fishing.

Contact Mike: www.CFOConsultants.net

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture and white-label these hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

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About Emma Chasen Emma Chasen has a mission to educate people on the science behind Cannabis so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training and craft industry development for cannabis industry professionals and businesses. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling and newly emerging cannabis businesses with business organization and sets them up for success in both the competitive medical and adult use markets. Emma was named Portland’s Best Budtender of 2016 and featured in Newsweek, MG Magazine, Forbes, High Times Magazine, The Centennial, The Oregon Leaf and Teen Vogue for her work with cannabis education. She is also a regular guest on many cannabis focused podcasts and has been featured on television for her ability to explain scientific concepts around cannabis in a way that is accessible and helpful to the general public. https://www.eminentconsultingfirm.com/

https://www.instagram.com/echasen/?hl=en

Episode Notes 00:00 Emma Chasen Intro and context about the purpose of this episode

6:30 Emma Chasen's answer to "What do you do?"

8:30 What is hemp?

9:00 Why is hemp limited to .3% THC and marijuana at greater than .3% THC

11:00 Craft hemp

13:30 Does .3% THC cause psychotropic effects in people

15:00 What is psychoactive?

15:30 What is psychotropic?

16:00 Is CBD psychoactive or psychotropic?

17:00 CBD, full-spectrum and its influence on the Endocannabinoid System (ECS)

17:30 What is the purpose of the Endocannabinoid system (ECS)?

17:45 What does CBD need to engage our ECS

18:00 Is there value of taking CBD alone (CBD isolate)

18:44 What is the ECS which was discovered in the 1990s?

19:00 The ECS is involved in all parts of our body

19:45 Cannabinoid receptors

21:00 Clinical Endocannabinoid Deficiency

22:00 Is there a test for ECS deficiency?

27:00 Looking at the chemical compounds of hemp

29:00 Major and minor hemp cannabinoids

29:45 What are terpenes?

33:00 The Entourage Effect

34:00 Flavonoids, polyphenols

35:00 A powerful CBD combination to prevent seizures CBD + THCA + Linalool

36:00 CBD + terpenes as an appetite suppressant

37:00 How to understand the therapeutic benefits of CBD + terpenes?

39:00 Full spectrum vs broad-spectrum vs isolate

39:45 What is full-spectrum hemp?

41:00 How full spectrum hemp is extracted

42:30 Broad spectrum hemp CBD and who it may be best suited for

43:00 Isolate CBD and which consumers might benefit from it

44:00 Can THC show up on a drug test after taking a CBD Hemp supplement?

45:00 Story of a bus driver who tested positive for THC in a drug test

47:00 Can CBD metabolize into THC in the body?

48:00 What are flavonoids?

49:00 The number of flavonoids included in cannabis; and which ones are unique only to cannabis

49:30 What are polyphenols?

51:30 Hemp and cannabis plant material waste

54:30 Discussing spagyric extraction.

57:00 Cannabis and research; Do we need more research?

1:00:00 Cannabis is an organic compound

1:02:00 Making medical claims with cannabis products

1:04:00 Variance between analytical testing labs

1:06:00 The mindset of experimenting with cannabis vs pharmaceuticals

1:09:00 Cannabis are great illuminators

1:11:00 Synthetic CBD vs organically derived cannabinoids

1:12:00 The benefit of synthetic compounds for specific symptoms

1:13:00 Recent research about CBD and alcohol consumption

1:14:00 Combining cannabinoids vs whole-plant extract

1:16:00 Cannabis and hemp trends in 2020 (USDA, presidential election)

1:20:00 Emma's advice to the hemp industry for the next 12-18 months

1:25:00 Ethical selling and integrity of making and selling hemp, CBD and cannabis

1:27:00 Which products are missing in the hemp market?

1:30:00 How to guide a consumer starting with CBD hemp?

1:34:00 Emma's suggestions to the consumer about how to choose the right cannabis company

1:35:00 How to reach and contact Emma Chasen

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit

www.TheSpectrumLabs.com or contact us at

(828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes or your favorite podcast platform. It takes less than a minute, and it makes a difference in helping the platform recommend the show to new listeners. I also love reading the reviews!

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About Rod Kight

Rod Kight is the principal of Kight Law Office PC, which represents businesses in the cannabis industry, including hemp and CBD, throughout the USA and the world. Rod edits the popular Kight On Cannabis law blog and wrote “Cannabis Business Law-What You Need to Know”, a cannabis law primer for business executives published by Aspatore Books. Rod speaks at national cannabis conferences, drafts cannabis legislation, and is regularly quoted on cannabis matters in the media, including Time, Wall Street Journal, Business Insider, and Business Insurance. He was recently named a “Top 30 Powerful Cannabis Litigator” by MG Magazine and one of the “100 People You Should Know” by Hemp Connoisseur Magazine. Rod testified at the FDA public hearing on cannabis. He writes and sits on the advisory board for the American Journal of Endocannabinoid Medicine, a peer-reviewed publication.

Rod believes strongly in personal and medical cannabis use for many reasons, including that it helped him during chemotherapy treatments for cancer. He is an attorney advocate for NORML, and a member of the International Cannabis Bar Association, the National Cannabis Industry Association, the Hemp Industries Association, the North Carolina Industrial Hemp Association, and the South Carolina Hemp Farmers Association.

Rod is married to his elementary school sweetheart, Ashley. She is also his office manager. They raise 5 children. Rod plays guitar in a rock band. You may contact him by email at rod@cannabusiness.law or phone (828-255-9881).

Episode Notes

2:30 Parenting stuff 😂 3:00 Superlawyers recognition 5:00 Rod's growth with his law firm 6:30 Marijuana legalization in North Carolina 8:30 How long will it take for North Carolina to legalize Marijuana? 10:00 How to handle disparities between cannabis lab results? 11:00 What to look for with cannabis testing labs 17:00 What is Rod noticing with his recent client requests 21:00 Explanation of efficient breach of contracts 22:00 Will USDA interim hemp regulations help stabilize the cannabis industry? 27:00 Rod's 2020 hemp and cannabis predictions 28:00 CBD will go mainstream 30:00 Crossing the Chasm as it relates to CBD adaptation in the marketplace 33:00 Track and Trace Hemp products 38:00 Vaping crisis 39:00 Does blockchain have a place in tracking hemp? 40:00 Availability of novel cannabinoids in the market: CBG, CBC, CBN, THCV 43:00 International CBD market will emerge 44:00 How to start considering exporting hemp and cannabis outside of the US 47:00 Upcoming international cannabis conferences 47:30 Insolvencies and bankruptcies in hemp and cannabis industry 50:00 Financial institutions courting hemp industry 52:00 Hemp industry opportunities; high risk, high reward 55:00 Reasons why international market is interested in US-based hemp and cannabis 56:00 How to connect with Rod Kight

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

Crude Distillate Tinctures Gummies Lotions Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952

Asheville, NC

***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Dr. Tim Shu is the founder and chief executive officer of VETCBD and Dr. Shu's Pet Care. Dr. Shu founded his companies so pets could safely benefit from the multiple therapeutic uses of cannabis and hemp. By combining his expertise in veterinary medicine with his knowledge of medical cannabis, Dr. Shu formulates cannabinoid products to be safe and effective for use in animals. Prior to starting his companies, Dr. Shu practiced emergency, critical care, and general medicine. His work on cannabis and pets has garnered international attention and has been featured by The Today Show, CNBC, NPR, and The New York Times.

🐶Episode Notes🐱

00:55 Tim's Background and how he started VETCBD

02:00 Endocannabinoid system

03:30 Why Tim decided to start researching hemp and CBD

05:30 Veterinarians and using cannabis in their practice

07:00 How Tim educates veterinarians about hemp

08:30 Safety and testing hemp and cannabis

12:00 What consumers are looking for

13:30 Why is .3% chosen as the THC limit for hemp

15:00 🐘The elephant in the room regarding .3% and extractions

16:00 Should pets avoid THC?

17:00 How to properly dose animals

19:00 How to tell if an animal is benefiting from hemp and cannabis

21:00 Success stories with animals after using cannabis

24:00 Tim's thoughts about the hemp market in 2020

26:00 Do we have enough research on cannabis?

30:00 Cannabis and allergies

32:00 Navigating the fast-moving cannabis market

34:00 VETCBD's four-pronged strategy

38:00 Different cannabis compounds for different animals and different breeds

39:00 Individualized medicine. How far off are we?

42:00 Our rudimentary understanding of the endocannabinoid system

44:00 How to get in touch with Tim Shu

---

About Spectrum Labs

At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts:

*Crude

*Distillate

*Tinctures

*Gummies

*Lotions

*Custom formulations

To learn more about Spectrum Labs, visit http://www.thespectrumlabs.com 

or contact us at (828) 229-7952

Asheville, NC

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Michael Patterson NHA, OTR/L, CEASMichael Patterson is the CEO of US Cannabis Pharmaceutical Research and Development LLC (US Cannabis), a privately-held developmental consulting firm which was established in 2014 with the mission of moving society forward through legalized cannabis. US Cannabis develops the legal cannabis/hemp/cbd markets globally across all platforms (education, cultivation, production, dispensing, research and development, management operations and compliance, and physician services). US Cannabis currently works with national, state, and local governments, sovereign nations, and public/private companies in all aspects of the cannabis/hemp/CBD industry throughout the United States and Internationally.

Mr. Patterson is an internationally recognized speaker, subject matter expert in the global cannabis/hemp/cbd industry, and published author. Michael is a member of the Scientific Advisory Board for Akers Bioscience, a NASDAQ listed biotechnology company, Editorial Board Member for AJEM-American Journal of Endocannabinoid Medicine (the world’s first peer-reviewed printed scientific journal dedicated to the study of endocannabinoid science and medicine). Mr. Patterson is also a board member for the Medical Cannabis Society, Tourette’s Syndrome Awareness Foundation, cannabis/CBD industry writer for Florida MD Magazine, Orlando Medical News, and licensed Occupational Therapist and Nursing Home Administrator in 4 states.

Episode Notes 00:28 Why I got so much out of this conversation 2:37 How Michael answers the question: "What do you do?" 9:50 International trade 10:30 How Michael got into cannabis 20:00 State of the US Hemp/cannabis market 22:00 Cultivators storing for Spring and related issues 23:00 Specialty formulations 25:00 Starting into hemp fiber and non-extraction options 27:00 How to learn from others 29:00 Finding new markets for hemp and CBD 30:00 Consumer perception about what quality means 31:00 Why someone may buy your CBD product / Marketing 34:00 What you should really be selling / Branding 35:00 Netscape example and lessons to today's cannabis market 36:00 MedMen 37:00 Echoes of history and applications to cannabis / prohibition / alcohol 39:00 Thinking about future uses of hemp. Example, hemp concrete 44:00 International. What should we know? 47:50 Using technology and overseas expansion 50:00 The benefits of attending international conferences 51:30 The art vs science of hemp 55:00 Perception of Michael's circle of friends and family once he decided to join the cannabis industry 57:00 Networking on LinkedIn 58:00 When and how to get involved in hemp / cannabis 1:00:00 How to propose value to your clients 1:01:00 Michael's important suggestion to gain knowledge in the hemp industry 1:02:00 The importance of understanding cannabis laws 1:04:00 How long it took Michael to transition into cannabis 1:05:00 Recommended resources: Gary Vee Vaynurchuck (Gary Vee on YouTube, NSFW) Good to Great: Why Some Companies Make the Leap…And Others Don't 1:07:00 Michael's call to action 1:08:08 Jim Carrey 1:10:00 Michael Patterson on LinkedIn

About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts: Crude Distillate *Isolate

Tinctures Vapes Gummies Lotions Candies Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952 Asheville, NC


***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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About Anna Symonds Anna has been in the cannabis industry for four years and is the Director of Education for East Fork Cultivars. For East Fork, Anna developed CBD Certified, a free cannabis science educational program which she has presented for the staff of more than 100 dispensaries across Oregon, as well as for numerous other retailers, industry groups, and the general public. This initiative has directly educated 2500+ people about CBD and cannabis science, and now will reach many more as an online class and on public access TV.  Anna holds an MA in Communication and is a member of the International Cannabinoid Research Society. She continues to educate lawmakers at the local, state, and national levels, lobbying for cannabis legalization, patient access, and removing the barriers to clinical research.    As an Athlete Ambassador for the nonprofit Athletes for Care, Anna speaks widely about the therapeutic benefits of cannabis for elite athletes and everyday people, and promoting normalization of the plant. She spearheaded a petition signed by more than 150 professional athletes asking the World Anti-Doping Agency (WADA) to remove THC from its Prohibited Substances list, receiving national and international news coverage.  


Episode Notes 3:00 Anna's journey into the cannabis industry 5:00 CBD Myths 5:30 Is "Psychoactive" the appropriate term for CBD? 7:20 How does CBD work in our body? 9:45 The medical marvel of the placebo effect 14:45 The Endocannabinoid System (ECS) 17:00 The Entourage Effect 18:20 Cannabis and social justice. How cannabis companies can do what's right 22:45 The Last Prisoner Project 25:00 Knowledge disparity with consumers and the business community 29:00 What is Rugby? 33:00 Cannabis and athletics, Cannabis for Care 36:00 Inflammation in the human body 38:30 How Anna uses cannabis and hemp to care for her body 39:30 What cannabis companies need to do to appeal to athletes 43:00 How consumers should know which hemp and cannabis products to purchase 46:00 Full spectrum vs isolate CBD 53:45 Hemp seed oil vs CBD oil 59:30 How an individual can begin to dose CBD oil 1:02:00 What is the titration effect? 1:06:00 Where to find sources for CBD and cannabis education 1:08:00 New study doubting Epidiolex; Anna's thoughts 1:12:00 How to contact Anna  


About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts: Crude Distillate *Isolate

Tinctures Vapes Gummies Lotions Candies Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952 Asheville, NC


***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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This was a great conversation with Asheville-based attorney Rod Kight. We speak about Rod's journey and how he ended up working in the cannabis industry, THC testing, USDA regulations, DEA-regulated labs, how to avoid hemp brokering deals from going sour, what to start working on today to succeed in cannabis tomorrow and much more.

About Rod Kight:

Rod Kight is the principal of Kight Law Office PC, which represents businesses in the cannabis industry, including hemp and CBD, throughout the USA and the world. Rod edits the popular Kight On Cannabis law blog and wrote “Cannabis Business Law-What You Need to Know”, a cannabis law primer for business executives published by Aspatore Books. Rod speaks at national cannabis conferences, drafts cannabis legislation, and is regularly quoted on cannabis matters in the media, including Time, Wall Street Journal, Business Insider, and Business Insurance. He was recently named a “Top 30 Powerful Cannabis Litigator” by MG Magazine and one of the “100 People You Should Know” by Hemp Connoisseur Magazine. Rod testified at the FDA public hearing on cannabis. He writes and sits on the advisory board for the American Journal of Endocannabinoid Medicine, a peer-reviewed publication.

Rod believes strongly in personal and medical cannabis use for many reasons, including that it helped him during chemotherapy treatments for cancer. He is an attorney advocate for NORML, and a member of the International Cannabis Bar Association, the National Cannabis Industry Association, the Hemp Industries Association, the North Carolina Industrial Hemp Association, and the South Carolina Hemp Farmers Association.

Rod is married to his elementary school sweetheart, Ashley. She is also his office manager. They raise 5 children. Rod plays guitar in a rock band. You may contact him by email (rod@cannabusiness.law) or phone (828-255-9881).


About Spectrum Labs At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.

Spectrum Labs can manufacture these full-spectrum hemp extracts: Crude Distillate *Isolate

Tinctures Vapes Gummies Lotions Candies Custom formulations

To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952 Asheville, NC


***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!

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Chase Nobles is Co-Founder and Co-CEO of Kush.com, a wholesale cannabis and hemp marketplace. Chase has worked in the cannabis industry since 2014, evolving the Kush brand from its origins as a tourism and media company into the largest marketplace platform serving the cannabis and hemp industries.   For Chase's extended bio and links discussed in the podcast, please look for the show notes on our blog at www.TheSpectrumLabs.com   You can find more information about Chase's company, visit www.Kush.com   Please enjoy this wide-ranging conversation with Chase Nobles.   


About Spectrum Labs   At Spectrum Labs, we source local hemp and extract high-quality Full Spectrum Hemp extracts that even our families can use.   Spectrum Labs can manufacture these full-spectrum hemp extracts: Crude Distillate Isolate   Tinctures Vapes Gummies Lotions Candies *Custom formulations   To learn more about Spectrum Labs, visit www.TheSpectrumLabs.com or contact us at (828) 229-7952 Asheville, NC


***If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than a minute, and it really makes a difference in helping Apple recommend the show to new listeners. I also love reading the reviews!