Brandstrology: Recent Episodes
Lizzie Campbell
Brandstrology (formerly The Brave Creative) is your digital space for all things related to building, running + growing a thriving creative business.
I’m Lizzie Campbell – a brand strategist + designer, blogger, content creator + coffee enthusiast. Ten years ago, I started a blog on the floor of my college dorm room + turned it into my full-time design studio + a network of over 50,000 friends + followers before my 25th birthday. Now I'm sharing all my tips – so grab a cup of coffee and get cozy, it's time to design the life + business of your dreams.
Tis the season for goal setting. But don't set yourself up for disappointment! Tune in for our tips on setting effective goals that you'll be sure to accomplish.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Brandstrology (formerly The Brave Creative) is your digital space for all things related to building, running + growing a thriving creative business.
I’m Lizzie Campbell – a brand strategist + designer, blogger, content creator + coffee enthusiast. Ten years ago, I started a blog on the floor of my college dorm room + turned it into my full-time design studio + a network of over 50,000 friends + followers before my 25th birthday. Now I'm sharing all my tips – so grab a cup of coffee and get cozy, it's time to design the life + business of your dreams.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
In this episode, we answer the all-important question, when is it time to shift gears and run on sales mode? Learn the nurture-to-sell ratio so that sales can become a seamless and cringe-less part of your marketing process.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Not sure what lead magnet is right for you? In this podcast episode, I give you the what's what on why it's so important and six results-driven opt-ins to help you build up your email list.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Today I'm chatting with Emmy of Emmygination. Emmy is a graphic designer and Pinterest guru - she started working long term with brands like Anthropologie just from pinning her work to Pinterest, and today she's going to share some insider tips on how you can make Pinterest work for you! Sign up for the free Pinterest training: https://pinterestfordesigners.emmygination.com/training
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Have you wondered about crafting a quiz to gain new email subscribers and make more sales? I've had great results with my own quiz, and I'm going to give you the behind-the-scenes look at what has made it so successful.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
The guide on how to maximize your productivity, increase the value of your offerings, and raise your prices as a creative service-based business.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Your checklist on questions or attitudes that 99% of the time signal this is not your ideal client. Learn from my mistakes and use this as your guide so you only work on dream projects.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
If you are feeling guilty about running your business, or at a loss at how you can make your offerings more accessible, this episode runs it down for you. Plus, powerful questions to ask yourself for clarity and money-making ideation.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
A short and sweet podcast episode going into what it really means to be burnt out as an entrepreneur and what you can do about it. Consider this your pep-talk for when you're feeling uninspired and wondering if running your own creative business is even still right for you.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Today we're talking about the different ways you can price your services, how to figure out exactly what to charge, and some signs that it's time to raise your rates!
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Choosing which idea or service to focus on when you're just starting your business can be daunting. There are so many ideas floating around in your head - how do you narrow it down? I'm sharing some of my tried and true tips to organize your thoughts and get yourself and your business set up for success.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
One of the best things I did for my business was to set better boundaries with myself and my clients. It made me more productive, less stressed and at the end of the day, helped me feel like the boss in my biz, not the other way around. I'm sharing some easy ways you can start out 2021 on the right foot by getting clear on your boundaries.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
I recently celebrated two full years as a business owner, and I wanted to share some of the things that worked for me as well as some things that I want to continue to work on in year three.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
It's my two year business anniversary! I'm sharing four of the changes I made in my business that really moved the needle for me and propelled me to new heights.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Every service based business has slow seasons, it's just a fact of life. Add in a global pandemic, and it just makes it worse. But there are plenty of things you can do while client work is slow to propel your business forward and attract new clients!
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Life happens. But how do you deal with it as a solo entrepreneur or business owner? I'm sharing my tips for navigating unexpected life changes without (totally) dropping the ball in your biz.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
If you hadn't seen, I recently rebranded from And She's Brave to Lizzie Jacklyn Studio! So I thought the time was perfect to explain how and why I came to that conclusion, and how you can decide if rebranding is right for you - and what steps to take once you do!
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
DISCLAIMER: I recorded this before the pandemic hit, so while I stand by my advice (except going to coffee shops and coworking spaces) that's why there's no mention of the C-word. I've been working from home for nearly 2 years now, and I know how hard it can be to stay productive and focused! I'm sharing my best tips for staying on track and managing your time productively - even if you're really bad at it, like I am.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
It’s everyone’s favorite question: how many Instagram accounts should I have? A personal one and a business one? One big account for everything? An account for every aspect of my business?! Short answer: I don’t know! Let’s find out together shall we?
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Leigh Rapaport is the owner of She Works GR, a virtual assistant and concierge business based in Grand Rapids, MI. And in her own words, she’s very comfortable with rejection. Hear more about Leigh’s story of readjusting to west Michigan after years in NYC, and why she believes failure and rejection is actually good for you.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Like Hannah Montana once said, everybody makes mistakes. Today I’m sharing eight of the small and not-so-small mistakes I made during my first year of full time entrepreneurship and what I learned from each of them. So hopefully you can avoid them in your own business!
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Today for the first time I’m laying out my entire journey, from starting a fashion blog on the floor of my freshman dorm room to running my own businesses full time. It’s been a crazy journey and I hope this episode gives you some insight or inspiration!
Send in a voice message: https://anchor.fm/lizziecampbell/message
Do you identify as a multi-passionate creative? aka, someone who has a lot of different services, products or offers they want to share with the world. If so you’re in the right place! I’m sharing some ways you can make your online brand more cohesive without sacrificing any of your offers or passions.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
If you run a service-based business, finding a steady stream of new clients is vital. But how can you make clients come to you without spending all your time scrolling through oversaturated Facebook groups? I got you covered.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Instagram can be a real downer. Today we're chatting about ways you can be more authentic and get more enjoyment on Instagram without burning out. We're also chatting about the so-called death of the Instagram aesthetic and how you can better connect with your audience in 2019 and beyond.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
Today I’m chatting with one of my good friends and fellow entrepreneurs, Sarah Schwuchow of Sarah Jacquelyn Interiors. Sarah recently took the leap into starting her own interior design firm, and has hustled to create a ton of impact in a short amount of time. She’s sharing the ups and downs of owning her own business, how she decided to take the leap, and what advice she has for those of you who want to do the same.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
It seems like it’s the new American Dream - working for yourself, owning your own business and being your own boss. But when you’re a creative entrepreneur working to get your business off the ground or grow your side hustle, how do you know when it’s time to leave the comfort and security of a full time day job to pursue your own business full time?
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
In this week's episode, Lizzie is chatting about why it's actually sometimes a good thing when someone unfollows you. Spoiler alert: you are not for everyone and you shouldn't try to be. Stop obsessing over your follower count and work on finding a community of likeminded people online. Your mental health and your business will thank you.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
It’s no secret that life can be overwhelming. Especially for creative people and ESPECIALLY for creatives who are juggling multiple projects and passions. In this episode, Lizzie is sharing her secrets for avoiding burnout and overwhelm in your life, blog or business - and what to do if burnout has already caught up with you.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
In this episode, Lizzie shares her best tips for building an engaged and authentic following on Instagram. Contrary to popular belief, having hundreds of thousands of followers on Instagram is basically worthless if they don’t care about your content.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message
In the inaugural episode of Brandstrology, host Lizzie Benson discusses how starting a blog changed her life, and how sometimes you need to say yes & figure out how to do something afterward.
Follow on Instagram: @asteriastudio.co
Join the Facebook group: https://www.facebook.com/groups/lifestylebrandlab
Send in a voice message: https://anchor.fm/lizziecampbell/message