The HRO Growth Show: Recent Episodes
PACE PEO Association
“Ray Dile, a PEO Go-to-Market Strategist, joins Ryan McInerney of Bluematter on the HRO Growth Show to help sales and marketing teams understand how to maximize their emotional intelligence and better empathize with post Covid-19 buyers. Be sure to listen and learn how to get in front of the right prospects and businesses even quicker.
David Goad, a speaker and personal coach coach for executives and experts with 30 years of experience in marketing, Sales and the Entertainment industry, joins the Ryan McInerney of Bluematter on the HRO Growth Show to help sales and marketing teams understand the practical steps of using video to gain the trust of your customers and accelerate their buying decisions. Be sure to listen and get the secrets of how to make compelling videos and hook your customers within the first 10 seconds of your video.
Viveka von Rosen, the undisputed Queen of LinkedIn, joins the Ryan McInerney on the HRO Growth Show to help sales and marketing teams understand the practical steps they need to take in order to fill their sales pipelines and close more deals using LinkedIn like a pro. Be sure to listen and get access to two free giveaways, sure to improve your Linkedin effectiveness, made available just for our listeners.
Prospecting sucks, but the more you do it, the luckier you get. Brad Adams answers your most pressing questions about sales leadership, technology, and prospecting to fill your pipeline in our most insight packed episode to date.
If you're wondering: - if cold calling is dead, or still effective - what sales leaders can do to transform their team into top performers - how to make your salespeople use your CRM - how to differentiate from your competition - why we're so afraid of rejection and how to get over it - how sales and marketing team can work better together
...and more, then tune in!
Brad is a Senior Master Sales Trainer who has trained thousands of sales reps over his 20+ year career. He works with Sales Gravy, alongside Jeb Blount, who our host has dubbed "The modern day Zig Ziglar." Brad is an authority on filling your pipeline in 2019 using modern and classic techniques including both inbound and outbound methods.
Established HR companies often have the wrong response to disruptors. Being afraid during their meteoric rise, laughing during their precipitous fall, or ignoring them altogether will not position your company for the future.
In perhaps one of our most important episodes to date, Ryan and Brandon examine the many things that industry disruptors like Gusto, Zenefits, Namely, and others can teach us about where the HR industry is headed, and what customers most want.
If you're selling a value proposition of "high-touch," "experts on demand," "tailored advice," or "access to affordable benefits" you'll want to listen in carefully while our hosts breakdown the systems, structures, and disruptive models they follow to "Amazon" an industry like ours.
You shouldn't have to be a detective to find proof that your marketing efforts improved sales performance. So if you're looking for validation that marketing should be measured and held accountable, or for the best ways to do it, listen in.
Edward Deming is often credited with saying, "That which does not get measured, does not get improved." We agree, and in today's episode, we'll review the variety of metrics marketing can be responsible for across the entire lifecycle of a customer and tools you can use to track performance.
Ryan and Brandon break the fourth wall and ask the question- "should HR companies ride the voice and video wave?" In this friendly debate, our two hosts seek out the answer to help you decide what's right for your organization.
Amazon Alexa, LinkedIn video publishing, video ads, podcasting, Facebook, and more continue to prove that video is the preferred content medium of algorithms, social networks, and potentially your customers.
Listen in and decide for yourself if your HRO should start thinking and behaving like a media company.
"All things being equal, people will do business with, and refer business to, those people they know like and trust." - Bob Burg
While most HR leaders would agree, their marketing and sales efforts show an absence of the empathy and authority that would turn passive prospects into active buyers.
On today's episode, Ryan McInerney and Brandon Laws break down how to create clear compelling messaging that will help your ideal customer recognize you as the only provider that knows, understands, and fully supports their unique needs.
Is there an ideal team structure for effective and modern sales and marketing at your HRO? If there is, what does it look like at your company?
In this episode, Brandon Laws shares what he’s learned in the last 10 years of leading and working withing Xenium HR’s growth team with Ryan McInerney who brings his experience on how to effectively build a hybrid sales and marketing team structure that leverages internal and external resources.
As an HRO you know that an organization is nothing without its people, so learn from these pros, compare to your structure, and then share your thoughts and comments in our LinkedIn Group.
Conversational Marketing is one of the best ways "people first" HR Outsourcing Companies can engage with their prospects and customers.
There's some confusion about what Conversational Marketing is, and co-hosts Ryan McInerney of Bluematter and Brandon Laws of Xenium HR are going to help clear that up, along with giving you some best practices from their own experienced in developing and deploying sales enablement strategies.
The HRO Growth Show is sponsored by PACE PEO Association
Welcome to the HRO growth show, where we believe that PEO’s and HRO’s are the best-kept secrets of Small Business success, there’s plenty of opportunity for all of them, and every reason to grow.
In this inaugural episode, you'll come to understand why this is the perfect time to grow your PEO or Human Resources company.
You'll also get to know your hosts Ryan McInerney of Bluematter and Brandon Laws of Xenium HR.
The HRO Growth Show is Sponsored by PACE PEO Association.