The Fame Foundry Marketing Minute: Recent Episodes
Fame Foundry
The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.
Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?
For maximum engagement, give your visitors content that puts them in the driver’s seat.
While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.
Instagram’s new carousel ads feature offers brands a way to communicate via story rather than just snapshots.
Email marketing is a simple, cost-effective way to turn communication into conversion. There’s only one problem: Getting users to open that email. The solution? Embedded video.
If you’re looking for a secret sauce to increase your website’s conversion rate, this simple tip could be the key to your recipe for success.
The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.
In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?
When everyone is clamoring to be heard on social media, how can you make sure that your company’s voice will break through the noise?
Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?
For maximum engagement, give your visitors content that puts them in the driver’s seat.
While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.
Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they’ll create a positive image around your brand that your customers will find irresistible.
Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.
If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.
By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.
As our review of the top episodes of the past few months concludes today, we’ll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.
Sometimes the biggest motivators are actually the smallest. We’ll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of the past few months continues.
As our review of the top episodes of the past few months continues, we’re revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them exactly what they want in as few clicks as possible.
Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.”
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes. First up, a lesson from the hit show "Portlandia": don’t let micrometrics get in the way of your ultimate goal.
When your creative well has run dry and your blog needs content, there’s an easy solution: review and respond.
Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you’ve already had.
Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?
Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.
All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.
Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.
What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.
Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.
Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.
Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underestimated.
Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There’s no better way to keep them coming back.
Take a lesson from the talented stars of “Portlandia”: don’t let micrometrics get in the way of your ultimate goal.
There are only two routes to get the jump on your competitor: you can offer low prices or provide a premium product. Focus on what works for your business to develop that winning edge.
It’s a great feeling to build a long list of reasons why your idea will work. But the only way to get from the drawing board to the marketplace is by answering the real question: “How?”
Small businesses can leverage unused assets into profitable money-makers through the simple act of sharing.
Take a page from some of the most successful start-ups of the decade, and get the job done now. You can achieve perfection when the clock’s not ticking.
Backlinks have long been a reliable SEO strategy for improving page rank, but with Google putting a premium on quality content, how long will backlinking remain a relevant practice?
Maya Angelou’s legacy can teach business leaders a thing or two about growing a strong organization.
As our review of the top episodes of the past quarter concludes today, we’ll unlock the secret of secrets – that is, how you can use exclusive updates and special offers to keep your loyal customers wanting more.
What exactly can the notoriously eccentric actor teach us about relating to consumers in the Digital Age? We’ll reveal how Gary Busey can help you transform your customer service experience as our review of the top episodes of the past quarter continues.
If you want to keep your customers coming back to your e-commerce site time after time, it pays to focus on the small details that add extra convenience, a touch of humor or just a bit of fun to the user experience. We'll explain why as our review of the top episodes of the past quarter continues.
Our review of the top episodes of the past quarter continues as we reveal why it’s important to give your brand a face – and an email, a physical address and a phone number.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why if you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.
Apparently Gary Busey likes talking to things. Chances are, your customers do, too. So let them have a conversation during online transactions – with helpful, friendly live chat.
Who says business success is all about teamwork? Only three of the most famous icons of the modern business world: Steve Case, Steve Jobs, and Stephen Covey.
Social media gives smart brands the opportunity to turn an unhappy customer into an advocate for life.
Allowing your employees to work from home is not only an enticing perk for your team, it also offers very desirable benefits for your business as well.
"The customer is always right" is more than just a sales mantra. It's also a helpful perspective on the R&D process for new products.
Upfront Week is the time of year when the five major networks announce their primetime schedule for next year. Let’s all learn from their pruning practices.
Traditional corporate structure has revolved around a hierarchy, but today’s smart companies are bucking this norm.
Make use of the little things to distinguish your brand and keep your customers coming back for more.
Need a lesson in toxic corporate culture? Look no further than the dysfunctional fashion magazine featured in "The Devil Wears Prada."
Intriguing new research about the appeal of photographs may provide businesses with new ways to increase the reach of their social media campaigns.
B2B customers and comic book illustrators seem to agree – eggheads are never to be trusted.
US Airways’s recent Twitter fiasco makes a compelling case for social monitoring and checks and balances.
Coworking spaces are creative, comfortable, and collaborative—kind of like kindergarten.
If you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.
Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our review of the top episodes of the past quarter concludes today, we’ll reveal how you can finally master the discipline of publishing new content consistently.
When it comes to making a great first impression on a new prospect, there’s nothing you can say that’s as important as what you hear. We'll explain why as our review of the top episodes of the past quarter continues.
To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher. We'll uncover what Aristotle has to teach us about relating to consumers in the Digital Age as our review of the top episodes of the past quarter continues.
As our review of the top episodes of the past quarter continues today, we reveal the secret to producing great content that keeps your followers educated, entertained and engaged without draining your resources.
When it comes to building healthy relationships with your clients, it’s all about balance. We'll explain why as our review of the top episodes of the past quarter continues.
As our review of the top episodes of the past quarter continues, we make the case for why even in today’s era of automation and efficiency, it’s important never to sacrifice the human touch when it comes to social media.
When it comes to crafting a marketing campaign that will make a powerful impact on your target audience, nothing beats spinning a story around your brand with transparency, warmth and humor. We'll explain why as our review of the top episodes of the past quarter continues.
Our review of the top episodes of the past quarter continues as we reveal why if you want your customers to help you out, you should hit them in the face – figuratively speaking, of course.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why success is such a demanding master and explain why nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.
Are there deal-breakers and dead-ends lurking within your site that will repel a potential new customer faster than a cheesy pick-up line and cheap cologne?
Don’t be so eager to capture information about your website visitors that you drive them away before they arrive.
When you’re in front of a new prospect, you have one important job: to listen – really listen – to what they have to say.
Take a page from the George Costanza playbook on dating and know when it’s time to walk away.
When it comes to building healthy relationships with your clients, it’s all about balance.
The old adage “actions speak louder than words” is all too true when it comes to building a lasting long-term relationship with your customers.
Although it’s vital to make a powerful positive first impression, the foundation of any long-term relationship is honesty and transparency.
ust like any first date, a prospect’s initial encounter with your brand is a make-it-or-break-it moment that will set the stage for your future relationship with them (or lack thereof).
If you’ve found yourself struggling with how to integrate LinkedIn into your social marketing strategy, you’re hardly alone, so we’ve got a few practical tips to put you on the right track.
Take a cue from this year’s Super Bowl ads and focus on spinning a story around your brand.
How can you sharpen your next direct marketing campaign to maximize the likelihood that its recipients will respond and take the action you desire?
To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher.
The newest trend in visual design eschews flare and dimension for an ultra-clean, minimalist effect.
Here’s how to become a master of marketing on Instagram, where image is, literally, everything.
Adding a new dimension of engagement with your target audience is a snap with Instagram.
As a business owner, you wear many hats. One of the most important is that of team leader.
Our series on realistic resolutions for your company’s website concludes as we explain why your website is never truly done.
No one knows what your customers want from you better than your customers themselves, so why not simply ask them? We’ll explain how making a few phone calls can put you on the road to greater success in 2014, as our series on realistic resolutions for your company’s website continues.
If you’re faithfully following your resolution to publish new content to your site every month, the next resolution you need to make is to drive more traffic to your site in order to reap the rewards of those efforts. Our series on realistic resolutions continues with a look at how you can be a more effective social media marketer this year.
Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our series on realistic resolutions for your company’s website continues, we’ll reveal how you can finally master the discipline of publishing new content consistently.
When it comes to small changes that will make a big impact, where else would you start but at the beginning? Our series on realistic resolutions for your company’s website continues with a look at how you can refresh your home page for the new year.
Don’t let the best of intentions fall victim to the realities of day-to-day demands. Instead, focus on making incremental improvements that, collectively, can add up to big results for your site and your bottom line.
As our review of the top five episodes of the past quarter concludes today, we reveal the secret to creating a radically relatable marketing campaign: aim for the heart, and punch them right in the gut.
Contrary to the immortal words of the infamous Gordon Gekko, greed is not good. We'll explain why as our countdown of the top five episodes of the past quarter continues.
As our countdown of the top five episodes of the past quarter continues, we make the case for why even in today’s age of social media and real-time communication, email marketing still matters.
Our countdown of the top five episodes of the past quarter continues as we reveal why the most rewarding customer relationships start when you willingly give away something of value.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we’ll explain how a cleverly-crafted obituary can help you break out of your marketing rut.
Success is a demanding master. Nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.
Social media should be just that - social - so never sacrifice the human touch for the sake of automation and efficiency.
Rather than making demands and focusing on what you want your customers to do for you, give first and give generously.
If the content on your website is your brand's message, then the typography is the voice with which your site speaks that message.
What exactly is the "Matt Schaub special”? In Houston, it’s a burger, but for you, it’s an important lesson in the power of word-of-mouth marketing.
How much goodwill can a brand buy for the price of a dog treat? The answer will surely surprise you.
Keep your followers educated, entertained and engaged with a healthy balance of original content that you create and interesting content that you curate from around the Web.
Who do you really want to reach? Answering that question will sharpen your marketing efforts.
Your company's identity should exist in support of what your customers want - and your marketing should reflect that.
While your customers don't begrudge any company the need to turn a profit, if they smell a blatant money-grab, they'll quickly blow the whistle.
Give your customers ownership of your online community, and let them help you claim ownership of your marketplace.
With more than 32 million users per month, Yelp is a major player in defining the reputations of today’s brands.
Madison Robinson grossed more than $1 million from her Fish Flops shoe line – all before she even entered high school. How can you follow her lead?
Whether you love or hate the concept of communicating 140 characters at a time, a new study shows that Twitter is one social platform you simply can't afford to ignore.
Is your company's mission statement a throw-away line of feel-good corporate lingo buried in a policy manual somewhere?
Great storytellers know that nothing keeps the interest of an audience like the unexpected.
The words you use in the subject line of your marketing email will make or break the success of your campaign. Here’s a quick round-up of which words to use – and which ones to avoid.
When you focus on becoming a trusted expert resource in your industry, new customers - and their lasting loyalty - will be sure to follow.
"Better than Hollywood"? TrueMove's viral video is a true testament to the power of word of mouth.
To borrow the words of Mark Twain, the reports of the death of email have been greatly exaggerated.
The longer you write for the same brand or industry, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives.
What does a cleverly-crafted obituary have to do with marketing? Surprisingly, everything.
The key to yielding greater performance from your website lies not in doing more but in doing less.
What's wrong with describing your product as "revolutionary", "life-changing" or "cutting-edge"? Find out today, as our review of the top five episodes of the past quarter concludes today with the reasons why using these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.
How can you build an app for your brand that your customers will love and use every day? We'll reveal the answer to this essential question of modern marketing as our countdown of the top five episodes of the past quarter continues.
As our countdown of the top five episodes of the past quarter continues, we're making the case for how your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.
Our countdown of the top five episodes of the past quarter continues as we reveal the three social media faux pas that are guaranteed to send your followers fleeing.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we'll explain why although content may be king, it's not a magic bullet. To be effective, you must have something to say and say it well.
By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.
By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.
Innovation doesn't always mean giving customers what they want. Sometimes it means giving them exactly what they thought they didn't want - but end up loving.
With the recent controversy surrounding its soon-to-launch Xbox One console, Microsoft discovered that sometimes the only way to move forward is to take a step back.
This is the cautionary tale of how one spectacularly nasty handwritten note from disgruntled employees has done immeasurable damage to the reputation of a national retail brand.
As Facebook continues to devote more prime screen space to advertising and notifications, the user experience is suffering, and people are starting to unplug from the social media giant.
Redemption - the art of the second chance - carries a powerful appeal that offers insights for brands in need of a makeover.
Whether literal or metaphorical, the concept of a primal showdown between good and evil has been at the heart of countless effective marketing campaigns.
Throughout the history of storytelling, there are certain tried-and-true themes that surface time and again. The story of a hero’s beginnings can pack quite a punch – and your brand’s origin tale can, too.
CPenney's tone-deaf back-to-school ad garnered swift negative backlash and alienated many of the brand's core customers. Learn from their mistakes to avoid the same fate.
Disney's spectacular failure is a powerful reminder of branding basics: if it ain't broke, don't fix it or re-mix it.
If your customer base is centered in your local community, why not try going social the old-fashioned way by sponsoring local community events?
The production houses powering this year's midsummer kid flicks are as big as they come, but all the brand recognition in the world hasn't been enough to overcome an oversaturated market.
Put your brand in your customers' pockets with an ultra-simple but highly useful mobile app.
Your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.
Content may be king, but it's not a magic bullet. To be effective, you must have something to say and say it well.
College football star Johnny "Football" Manziel is hurting his career prospects with his off-the field antics - and killing his personal brand in the process.
If you don't have young children, you may never have heard of the toy/video game hybrid called Skylanders, but it's quietly revolutionizing two entire industries.
No matter how you may have personally responded to Rolling Stone's cover featuring alleged terrorist Dzhokar Tsarnaev, their controversial choice offers an important lesson for brands in trustcasting.
Turning to these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.
Threadless has established itself as a prime example of trustcasting, as its very business model is built around the active participation of its community in supplying, promoting and buying its designs.
The online video giant has introduced paid subscription channels, but is this new feature a good fit for your marketing strategy?
Sales for Kanye West’s new album "Yeezus" are down nearly 35 percent from his last release, which begs the question: has the hype led to brand fatigue?
Audio can be a uniquely powerful element in your marketing mix, reaching potential customers at times and in places where other types of media can't.
On June 14 and 15, the crescent moon hung perfectly in the night sky over Manhattan, conspiring with a billboard to serve as the lime in a bottle of Corona beer.
In the spirit of summer movie excess, here are even more marketing lessons from some of this summer's most successful films.
It wouldn't be summer without a sequel, and this time the Dark Side takes center stage. Here are a few marketing lessons from some of this summer's biggest box office disappointments.
Popcorn flicks? Perhaps, but this summer's biggest movies also offer a wealth of insights for savvy marketers.
As the idea of "word of mouth" evolves to include "word online," your business can participate in the conversations around your brand - and share micro-testimonials with a wider audience.
Instagram recently added video in an effort to compete with Twitter's integration of Vine. So far, the results are mixed, so it's best to proceed with caution.
Wimbledon is one of the most successful events in the sports universe. Here are three things the grand old brand does right.
What lessons does the hit TV show "Duck Dynasty" offer to marketers? Find out today, as our review of the top five episodes of the past quarter concludes today with the surprising connection between big beards and building trust.
What separates brands that customers like from brands that customers love? We'll reveal the answer to this most vexing marketing conundrum as our countdown of the top five episodes of the past quarter continues.
As our countdown of the top five episodes of the past quarter continues, we make the case for why Vine is the new Twitter - a burgeoning social start-up that promises to reinvent its niche with its ultra-condensed content-sharing format.
Our countdown of the top five episodes of the past quarter continues as we reveal why you can't go it alone when it comes to building and maintaining trust with your customers.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we explain why in today's sound bite-driven culture, simplicity is the key to effective communication.
You would do well to follow the lead of young Madison Robinson, who grossed more than $1 million from her Fish Flops shoe line before she even entered high school.
With more than 32 million users per month, Yelp is playing an increasingly important role in reputation-building for today's brands.
When you sit down to draft your next marketing piece, use this quick checklist to help you sharpen and refine your efforts for more powerful results.
This year's NBA Finals feature a sharp contrast in players - and a great takeaway for marketers.
With every public relations communication - from a simple web link to a full video production - you should fully engage all of your active social media channels.
The hit TV show "Duck Dynasty" offers a clear lesson for marketers looking to build trust" wear your authenticity on your sleeve (or your face, as it were).
This is the tale of how three negative stories overshadowed what should have been a great day for the biggest sports brand in America.
When it comes to selling your products or services to potential customers, a few well-placed digits can add up to a great first impression.
As online buying gains ever-more market share, big brands are getting aggressive in pursuit of their piece of the e-commerce pie - and so should you.
When you think of a blog, do you think of a running catalog of text-based articles? Well, think again. Compelling content comes in many shapes and sizes, and your blog should encompass all of these if you want to expand your audience.
Are you part of a start-up in need of a logo? Or are you getting ready for a rebranding? The stories of several well-known brands offer surprising insight into how simple the process can be.
Several startups are realizing the possibilities of crowdsourcing product fulfillment - and even giants like Walmart are paying attention.
Take a lesson from the music industry: if your audience changes the way they prefer to obtain your brand's offerings, be prepared to adapt.
Managing detractors on social media is a challenge fraught with many potential pitfalls. Amy's Baking Company in Scottsdale, Arizona, has committed all of them, but if you learn from their example, you can avoid the same fate.
Twitter condensed the concept of a blog into 140 characters. Now Vine is looking to do the same with video.
Modern content platforms allow for a wide range of consumption choices, from tweets and clips to weekend Netflix binges. Can your content marketing efforts scale to fit your customers' preferences?
Your website's login page can either be a routine, impact-free moment or an opportunity to engage your customers with fresh content of your choosing. Here are two sites doing log-in right.
Your website's login page can either be a routine, impact-free moment or an opportunity to engage your customers with fresh content of your choosing. Here are two sites doing log-in right.
If the term Big Data is new to you, don't worry, you'll be hearing a lot about it in the years ahead.
You would never dream of putting up physical barriers to keep customers away from your business, so why do it online?
Even in the most challenging situations, you must avoid these reputation-killers at all costs if you want to keep the love alive with your customers.
To cultivate and maintain trust in your brand, you must surround yourself with a trustworthy - and trust-building - team.
The difference between a brand that customers like and a brand that customers love? It's the human element.
Our series concludes today with a look at the e-tail juggernaut Amazon is using content to connect with customers through niche communities.
When it comes to investing in content to build relationships with customers and drive sales, you'd be wise to follow the example of the National Association of REALTORS.
In our latest series, we're taking a look at three big brands that have gone all-in with content marketing and the lessons you can learn from their success.
With 80 million users and growing, it's clear that Instagram is one social media platform you can’t afford to ignore,
Consistency is key to creating a seamless user interface that keeps visitors moving effortlessly from one area of your site to the next.
Never sacrifice clarity for creativity, or the end result will be a confusing user interface.
If you want to create a better experience for your website visitors, give them fewer options, not more.
Your site's navigational structure is your first line of defense in preventing your visitors from abandoning your site and seeking out your competitors'.
As our review of the top five episodes of the past quarter concludes today, we uncover the secret to using Pinterest as a tool to connect with your customers and encourage your evangelists.
Is the content you're producing building trust or breaking it down? As our countdown of the top five episodes of the past quarter continues,we're bringing you the three "Be's" of content development that can help you win the confidence of your customers.
As our countdown of the top five episodes of the past quarter continues. we make the case for why the design of your website is more than just aesthetics; it's a critical component of creating a good user experience.
Our countdown of the top five episodes of the past quarter continues as we reveal why, although blogging may not be the flashiest tool in your content marketing toolkit, there's no denying that it remains one of the most effective.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we explain why total integration across all marketing channels is key to growing your business in today’s 24/7, on-demand marketplace.
Publishing content for the sake of content is no longer enough; you must go the extra mile to create the type of content that your customers crave.
Pinterest is the place where conversations around brands become visual. Here are three powerhouse brands - Diet Coke, Moleskine and Cabot Cheese - that are excelling at the task of leading those conversations.
Is the content you're producing building trust or breaking it down? Three "Be's" can help you earn customer confidence.
Design your website to serve the needs of your community first and foremost, and you'll reap rich rewards of long-term engagement.
Developing a better website content strategy starts with better marketing intelligence.
Today's Web surfers jump seamlessly between screens and devices, and they expect your website to do the same.
In today's era of shrinking screens and attention spans, the difference between a fleeting website visitor and a new customer comes down to mere seconds.
Stylized photos from apps like Instagram and Hipstamatic are all the rage these days, but are they the right fit for your brand?
If mother knows best, then mom bloggers have a few things to teach us all about marketing.
Great influencers are known for their ability to consistently deliver Aha! moments. So what's their secret? Here are three keys to giving a more powerful and persuasive presentation.
With the rate at which technology and customer expectations are evolving, when building your website, you should never make a choice to save money in the short term that isn't the best strategic decision for the long term.
Whether you're designing or redesigning your website, don't fall prey to the temptation to include unnecessary features now because you fear not being able to add them later, or you'll risk sabotaging the success of your site - and sinking your budget.
When building your website, it's critical to separate the features that are critical to providing a superior user experience from those that will only clutter your site and cost you valuable resources.
The design of your website is more than just aesthetics; it's a critical component of creating a good user experience.
Some say QR codes aren't worth the ink it takes to print them. Yet, when implemented strategically, they can be an excellent way to engage your target market.
Success in social media is more art than science, so making the best use of the medium requires a little willingness to experiment.
If you are pumping out five articles a week, but none of them offers your followers actionable, valuable content, then you're wasting both your time and your readers'. Instead, slow down and find the sweet spot between the quality and quantity of your content.
Research shows that customers spend more time on websites that include a mixture of both positive and negative reviews. Here's how to make negative reviews work for you, not against you.
The Fame Foundry Marketing Minute launched three years ago with a singular purpose: helping those like you who are charged with growing a business navigate the challenges of today's ever-changing competitive landscape. 500 episodes later, we pause to take a look back at the revolution in ideas that are redefining the rules of how business is done.
If all that springs to mind when you think of Pinterest is recipes, party planning and next-to-impossible DIY projects, you'd better think again.
To rule the Twitterverse and build the community around your brand in the process, remember these four key tactics: share, listen, respond and reward.
With over 1 billion monthly active users, it's easy to concede that Facebook is the reigning king of all social networks. But how can you successfully leverage the strengths of this social media stalwart?
Blogging is hardly the flashiest tool in your content marketing toolkit, but there's no denying that it remains one of the most effective.
Don't become so focused on the content you're producing that you lose sight of the importance of actively engaging with your fans and followers.
It's a mistake to focus on any one specific marketing channel. Total integration is the key to success in today's 24/7, on-demand marketplace.
They say everything old becomes new again, and that's certainly true of local marketing.
Smartphones and tablets are not just a hot tech trend, they are the new reality for your customers.
No longer is visual content a nice-to-have extra in your marketing arsenal. It's a vital component to building customer engagement and influence.
Given the skyrocketing popularity of mobile apps, it's no surprise that websites are evolving to look and feel like apps in both style and user experience.
Will this be the year that your company launches its own mobile app? Perhaps not - and perhaps that’s a good thing.
While Apple has enjoyed a long reign of dominance in the modern mobile era, Google, Microsoft and Blackberry are all poised to claim a more significant piece of the pie, creating new challenges for your mobile strategy.
As our review of the top five episodes of the past quarter concludes today, we bring you one of the fundamental truths of modern marketing: informative, engaging content that's easy to share always pays dividends in building value for your brand with customers and prospects across the Web.
In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an important part of communicating effectively with your prospects, your customers and your peers. We'll explain why as our countdown of the top five episodes of the past quarter continues.
As our countdown of the top five episodes of the past quarter continues, we revisit our series on simple steps to creating killer presentations and make the case for why the key to motivating an audience lies not in the tools or technology you use but in your delivery technique.
Our countdown of the top five episodes of the past quarter continues as we uncover the secret to using Twitter as a tool to tap into the needs, wants and preferences of your customers.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal why aligning your brand with content people love is as powerful in today's golden age of the Internet as it was in yesterday's golden age of television.
Tired of dealing with all those pesky customers and the hassles of innovation? Then just follow this step-by-step guide to ensuring that your business goes down in a truly spectacular blaze of glory.
What is it that makes us wear certain brands like a badge of honor? More often than not, it all goes back to good design.
The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today's episode with "earned media." (Here's a hint: it has nothing to do with spending your paycheck on DVDs.)
It's easy for marketing activities to become routine and uninspired, but a few reflective questions can help you keep it fresh.
In an age when content is king, the editorial calendar is a time-honored tool that still has an important role to play.
In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an important part of communicating effectively with your prospects, your customers and your peers.
The tactic of aligning your brand with content people is as powerful in today's golden age of the Internet as it was in yesterday's golden age of television.
You may not have heard of LinkedIn Signal, but this powerful feature can help you tune in to valuable news, information and trends.
Securing a top spot in search engine results is only the first step in ensuring that your website will be in front of someone when they're in need of your products or services.
In today's multi-device world, if your website doesn't perform well for visitors, it's not going to perform well in search, either.
One of the tried-and-true tactics of good search engine optimization is increasing your inbound links. However, the practice of building inbound links is not an exercise in quantity over quality.
When it comes to optimizing your website for humans, quality design and an intuitive user experience go hand-in-hand.
Everyone knows that it's important to optimize your website to maximize its visibility in organic search. But you should never employ tactics to bring new visitors to your site at the expense of providing them with a great experience once they arrive.
The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today’s episode with "infographic." (Here's a hint: it’s not a new travel magazine for data lovers.)
If your organization has an active social media following, you've got instant access to an invaluable micro-testing environment, and the ROI can't be beat.
Whether you're job hunting or client hunting, the new LinkedIn Endorsements feature will help you build credibility in your professional skills.
Informative, engaging content that's easy to share always pays off - especially when it's picked up and shared by a major influencer like Guy Kawasaki.
In our hyper-connected, instant-access digital world, the time and effort invested in sending a handwritten note conveys much more than the words inked on the page.
The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, starting in today's episode with "Enterprise Social." (Here's a hint: it's not a Star Trek cocktail party.)
You wouldn't design an ad, a landing page or a direct mail campaign without a call to action. The same holds true for your presentation.
When it comes to motivating your audience to take the action you desire, it's not about tools or technology; it's about technique.
If the word "presentation" conjures thoughts of droning speeches and dreadful slideshows, you're doing it wrong - and worse yet, wasting valuable opportunities to engage, convince and convert new customers.
Our review of the top five episodes of the past quarter concludes today with a cold, hard truth of today's marketplace: you don't own your brand; you share it with your customers.
What is curation exactly? And how can it help you save time while providing greater value to your blog readers? We'll bring you the answers to those questions and more as our countdown of the top five episodes of the past quarter continues.
As our countdown of the top five episodes of the past quarter continues, we make the case for why you should concede the price war and instead make sure you win the battles of quality, value and experience.
Our countdown of the top five episodes of the past quarter continues as we uncover the difference between a website that merely gets the job done and one that customers remember, share and return to time after time.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal why ruling your market begins with bowing to the new rulers of the marketplace.
Before you hang up your producer's hat, remember to make sure that your video is primed to capture as many viewers and bring as much exposure to your website as possible.
While it's important for your videos to look professional, you don't need the resources of a big-budget Hollywood blockbuster to produce great content for your website.
The secret to good video content is providing value to the viewer, whether it comes in the form of information, entertainment or both.
If a picture is worth a thousand words, a video is worth a million - if it's done well.
Brands are defined by customer perception, so make sure your customers feel good about every experience they have with your brand.
Building a brand for a new business or product is a major challenge that requires some serious soul-searching.
Should you join someone else's LinkedIn group or start your own? Here’s how to make the call.
Every day companies ask their customers to tolerate unpleasant experiences in the course of doing business. Why not one-up your competitors by finding creative ways to sweeten the deal?
If you had to pick one word to describe your social media profile photo, would it be "awesome," "average" or "awkward"? Follow these simple tips to make sure your profile is getting noticed for the right reasons.
Banner ads on websites are the modern day equivalent of interstate billboards, so follow these tips to make sure you're getting the most bang for your buck.
Stories connect with people on an emotional level, while facts appeal to reason. Together they are marketing gold.
To ensure that your company stays ahead of the curve, turn the task of tracking industry trends into a team sport.
Craftsmanship is making a comeback with today's consumers, and it's a trend you'll want to tap into.
Forget the price wars. What today's consumer really wants is quality, value and a great experience.
While the Goliaths of business once ruled the marketplace with their big brands and even bigger advertising budgets, today the Davids hold the advantage in being able to forge deep, meaningful connections with their customers.
Incremental, small-scale testing of your marketing and customer engagement initiatives requires minimal risk and investment but can yield major benefits.
When it comes to cultivating relationships with connections you make a conference time is not on your side - unless you have the right game plan in place.
Reach out before the conference to boost your chances of getting one-on-one time with the sought-after experts in your field.
Conferences offer plenty of social opportunities. But don't be the life of the party at the expense of your professional reputation.
Life is not a highway and you are not Ferris Bueller, so don’t let the siren song of a good time cause you to miss out on valuable business opportunities.
When it comes to conferences and networking, there's a special pay-off in store for those who show up to workshops early, and it isn't just a better seat.
Successful post-conference relationships begin with good post-conversation note-taking.
When it comes to networking, you'll always get much further if you focus on being interested rather than interesting.
Conferences and trade shows are a petri dish for making face-to-face connections that are increasingly rare in today's digital world, so make sure that you're prepared to seize the opportunity when it strikes.
Curation - the act of collecting and filtering valuable content from third-party sources - is a great blogging solution for both the time-starved writer and reader.
Personality is the differentiator between a website that just gets the job done and one that customers remember, share and return to time after time.
As our three-part series draws to a close in today's episode, we'll reveal the secret to using LinkedIn Groups to build meaningful connections that deliver long-term value.
When it comes to using LinkedIn Groups to advance your business growth objectives, remember that it’s the quality - not the quantity - of your interactions that really matters.
What are LinkedIn Groups? And how can you use them to promote the growth of your business? We've got all the answers you need to get started ahead in our new three-part series: Getting more out of LinkedIn Groups.
Our review of the top five episodes of the past quarter concludes today as we explain why, to compete effectively in today's marketplace, you must cut out the middleman and get direct.
What is a landing page exactly? And why do you need one if you already have a website? We'll bring you the answers to those questions and more as our countdown of the top five episodes of the past quarter continues.
As our countdown of the top five episodes of the past quarter continues, we've got helpful tips and tricks for using email marketing to lure customers away from their keyboards and into your store.
Our countdown of the top five episodes of the past quarter continues as we reveal why - although every customer is important - not all customers are created equal.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we make the case for why owning your market begins with knowing your market.
Harness the power of the third largest social network to build community around your brand and grow your business.
Your sales prospects would love nothing more than for you to make their buying decision an easy one.
Are QR codes a marketing gem or a customer turn-off? The answer lies in how you use them.
Reclaim your inbox from those who drain your productivity with their lack of detail, poor communication skills or inability to commit to a plan.
We're back with more insider secrets, as we focus on how to make your presentation pitch irresistible to conference program directors.
Making a presentation at a conference or trade show is a sure-fire way to gain valuable exposure to potential customers. But how can you land one of those coveted spots on the agenda? We’ve got the insider secrets you need to know.
Whether you consider yourself a scribe or a scribbler, here are three tricks to help you harness your inner muse.
Make the most of the time you spend at your next professional conference by being a smarter seminar selector.
How do you create a promotional offer that both stands out from the crowd and helps you expand the community that exists around your brand?
When it comes to designing your website, you must always consider the cues and conventions that users expect and use those to your best advantage.
If you eliminate the middlemen, who will take their place? Your customers - that's who.
To compete effectively in today's marketplace, you must cut out the middleman and get direct.
When it comes to gaining exposure for your brand in today's culture of the Web, don't overlook the easy targets.
Broadcasting your content across multiple social media channels at once may be easy, but it's not the most effective approach if engagement is what you're after.
If your company makes the commitment to join a community, you must be prepared to become an active and engaged participant in it.
Aligning your participation in social media networks with your business model is a sure-fire way to ensure an optimal return on your investment.
When it comes to deciding where to invest your time and energy in social media, let your customers lead the way.
Use these email marketing tips and tricks to lure customers away from their keyboards and into your store.
If you want your customers to read and take action on your emails, you must make them an offer they can’t refuse.
With the launch of timelines for business Pages, Facebook has rolled out more than just a new aesthetic; they've introduced new ways to engage with your fans.
To reach and engage with your customers effectively, you must develop a deep understanding of both their lifestyle and their motivations.
Do you believe in second chances? You should. Find out why in today's episode, as we wrap up our review of this quarter's top five episodes.
As our countdown of the top five episodes of the past quarter continues, we unlock the secret to being your customers' MVP.
Even in today's fast-paced world, there's no technology that can take the place of good, old-fashioned values and hard work in cementing your customer's loyalty. Find out why as we continue counting down the top five episodes of the past quarter.
If you want to remain competitive in today's 24/7 world of business, you need to be in the e-commerce game. As our countdown of the top five episodes of the past quarter continues, we've got what you need to know to get your piece of the online shopping pie.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal how you can put your customers to work to make your website a more powerful selling machine.
Can your videos and photos really help drive new traffic to your website? The answer is yes - through the magic of social sharing.
There's no easier way to engage your brand evangelists than by encouraging them to take and share photos of your products in action.
There's good reason for the saying "A picture is worth a thousand words." Sometimes there's simply no better way to bring your brand to life.
How can your white paper help you get customers if your customers don’t know where to find it?0
Facebook and Twitter are great platforms for resolving problems and boosting your brand image.
Social sharing buttons make it easy for your brand advocates to promote your content among their circles of friends and followers.
Make sure your website and your social media efforts work together seamlessly to help you promote and grow your business.
App development isn't for everyone, but being accessible to your customers anywhere, anytime is. In today's episode, we'll cover two alternative ways to meet the needs of the mobile user.
If you're going to invest in developing a mobile app, you should carefully consider how you can use the features of a mobile device to your advantage.
Great idea or waste of money? The difference comes down to the size of your customer base.
Like any new product, your mobile app must exist to meet a demand or fill a void in the marketplace.
You should invest in developing a mobile app only if it represents an investment in the growth of your business.
What will draw people to your community? It's the sense of status or value attached to being able to claim membership in your tribe.
Reward the members of your community for their participation, and they'll reward you in return by making your ecosystem a place where everyone wants to be.
Your community shouldn’t be all about you, but make no mistake, you do play a critical role in helping it thrive.
The ability to share things that matter with others who have a common passion for those things is the glue that binds a community together.
If you want to your community ecosystem to thrive, you must make sure to build it on a solid foundation.
Even as technology evolves at lightning speed, there's no device or platform that can take the place of good, old-fashioned values and hard work in securing your customers/ loyalty.
The secret to luring a customer back to your website isn't roses or chocolate; it's well-timed, well-executed follow-up.
Agility is more than just a trendy corporate buzzword. It's the key to ensuring that your company is an invaluable asset to your clients.
Still not sold on investing in e-commerce? We've got a few numbers that will change your mind.
When it comes to managing your social media resources, you won't go wrong by sticking with the proven leaders.
Today we begin a four-part series on the key tech trends that will shape the ways in which you’ll engage with customers and promote the growth of your business in the year ahead. From Facebook to couch commerce, we'll cover what you need to know to chart a course for success in 2012.
After a record-breaking year for e-commerce in 2011, there's no better time to resolve to get your piece of the online shopping pie.
Does your brand have a faithful following? If so, today's resolution will help you use that following to your best advantage.
Is your website up to the challenge of helping you compete in today's marketplace? Today we begin a four-part series on the ways you can sharpen your website to drive the growth of your business in 2012 and beyond.
Our review of the top five episodes of the past quarter concludes today as we explain why, when it comes to your customers and sales, you should permanently strike the word "close" from your vocabulary.
As we continue reviewing the top five episodes of the past quarter, we unlock the secrets to convincing naturally skeptical online shoppers that they should entrust their hard-earned dollars to you.
As our countdown of the top five episodes of the past quarter continues, we reveal how to capture customers who don't actually know they're looking for you.
Our countdown of the top five episodes of the past quarter continues with a sure-fire secret to sales success that's as simple as having a conversation.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we make the case for why you need to jump on the mobile e-commerce bandwagon now, even if you don't think your customers are shopping on the go.
While the task of fundraising is complex, simplicity is the key to connecting with potential donors.
By employing responsive design, you can create a smart, flexible website that adapts to your users' browsing preferences.
If you're looking to make a splash and turn heads, hitch your wagon to the brightest star around.
If you want people to buy products and services from your website, you must direct them at every step along the way.
Contrary to popular belief, social media and productivity are not diametrically opposed forces.
Every unnecessary element on your website creates obstacles between your customers and the decision to buy.
Forget features. The key to selling your products or services online is building your website around a feeling that resonates with your customers.
Instantly increase your visibility in highly competitive search categories with pay-per-click advertising.
Combining organic and paid search marketing tactics is the best way to ensure that you're capitalizing on every opportunity to drive traffic - and potential customers - to your website.
Looking for ways to breathe life and vibrancy into your website? Let nature be your guide.
While engagement can be a tricky concept to quantify, it is very possible to gauge how well your company is using Facebook to connect with customers.
Thanks to the proliferation of Internet scam artists, the burden of earning trust with online shoppers is steep, but it's one that can be overcome with careful attention to detail.
Thanks to all the smooth-talking shysters out there, "sales" has become a dirty word in the world of business. So don't sell; instead, build relationships.
In the age of information, capturing a subscriber is the first step in the continuum that leads from one-time website visitor to customer to brand evangelist.
A CMS, or content management system, is the key that unlocks the door to DIY content marketing.
A sale is never the end goal; it’s only the first step in earning your customers’ continued loyalty.
No one likes being on the receiving end of a sales pitch, but everyone likes talking about themselves and the things that matter most to them.
No two customers are exactly alike, so make sure you understand their unique set of problems and concerns before you propose to solve them.
Business growth shouldn't be a game of chance. Invest in building trust and you'll win every time.
Our review of the top five episodes of the past quarter concludes today as we explore the connection between the quality of your website and the perceived quality of your brand.
As we continue reviewing the top five episodes of the past quarter, we unlock the secrets to creating an email marketing campaign that's too good to be ignored.
As our countdown of the top five episodes of the past quarter continues, we reveal how to ensure that every interaction you have with your customers reminds them why you were - and still are - the right choice.
Our countdown of the top five episodes of the past quarter continues with tips and tricks for playing the daily deals game to win.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine the difference between websites that are self-serving versus those that serve the needs of customers. Here's a hint: only one will ultimately help you advance your business growth objectives.
When it comes to showing your customers how much they mean to your business, nothing beats a genuine, thoughtful and spontaneous gesture.
There's no short-term benefit that's worth risking your site's standing with the search engines by employing black-hat SEO techniques.
Train your customers to do exactly what you want - buying more of your products or services - with a good rewards program.
In today’s 24/7 world of business, the most useful website is the one that can be accessed anywhere.
Auto-play gimmicks - audio, video, animation and pop-ups - are taboo in modern website design.
All the data that you need to create a razor-sharp online business growth platform is at your fingertips. The secret is knowing how to harness it.
Every interaction with your customers must remind them why you were - and still are - the right choice.
Map out every touchpoint in your customer experience and scrutinize how you can improve each of them.
Go beyond the call of duty to show your customers that you're invested in their success.
In today's marketplace, strong brands are built on strong communities. And strong communities are built one member at a time.
Blogging is a powerful content marketing tactic, but it's not the only one. Make sure every element of your website's content is fine-tuned to support the growth of your business.
Just as you don't go to the Louvre to see their collection of frames, visitors don't come to your website to see its framework.
What's the difference between an email that goes straight to the trash and one that actually gets read? It all comes down to value.
Before you launch your next major promotional campaign, make sure all your conversion points are primed and ready.
In today's culture of the Web, the quality of your website and the perceived quality of your brand are one in the same.
Daily deals sites can be powerful tools for gaining exposure to potential new customers and fans. Just don’t mistake them for a long-term marketing strategy.
The secret to using daily deal sites to grow your business is converting one-time deal-seekers into loyal customers and fans.
The allure of daily deal sites is hard to resist, but it's important to recognize that they’re not a one-size-fits-all marketing medium.
People want to do business with people, even when the exchange occurs between computer screens.
Is your great content lost in a reader-less desert? Make sure you're leveraging your connections to boost your readership.
Where exactly does a web page fold, anyway? Don't let this outdated design fallacy compromise your user experience.
Creating content that sparks conversation and debate is a powerful catalyst for community building.
Our review of the top five episodes of the past quarter concludes today as we explore the benefits of getting your whole team on board with blogging.
Our countdown of the top five episodes of the past quarter continues with tips and tricks for building a thriving community of Twitter followers that will help your business grow.
As we continue reviewing the top five episodes of the past quarter, we unlock the secret to delivering value and service that will inspire your customers to sing your praises.
As our countdown of the top five episodes of the past quarter continues, we reveal how to find the influencers in your tribe and put them to work to help your business grow.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine why in today's consumer-driven marketplace, you need the help of your customers and fans if you want your business to grow.
The process of creating content makes you a sharper, more confident, more agile businessperson.
If you can provide truly useful information that your customers can't find elsewhere, you'll be making a strong case for why they should do business with you.
Content is the key to drawing the types of visitors to your site who are the most likely to become your customers.
There's no more rock-solid SEO strategy than publishing great original content on a regular basis.
Undoubtedly you've heard the expression, "Content is king." But why is it that content takes the crown?
Trustcasting is the key to building a thriving community of followers that will help your business grow.
The business growth results you yield from your participation in social media networks will only ever be as good as the time and effort you invest in building trust.
In your quest to harness the power of viral marketing, don't be led astray by misinformation.
Even the best content is not inherently viral. Here's what separates the sharable from the truly viral.
If you want to reap the benefits of social sharing, it's up to you to provide content that your fans and followers will want to pass along.
In the age of information overload, the best way to stand out from the crowd is not to dial up the volume but to truly listen and respond to your customers.
Your relationships with your customers are only as good as your last encounter, and your brand's reputation lives and dies in the moment of interaction.
If you want to score media coverage of your event,, hit your contacts with a one-two punch.
If you want to rule the local media markets where you do business, you have to start by doing your homework.
No matter the size of your business or the scope of your target market, never underestimate the power of the local press to build trust in and boost the visibility of your brand.
The Crusader is the torchbearer for companies whose values and corporate culture inspire them.
The task of putting The Trendsetter to work as an evangelist starts at the very core of your brand.
Give The Fame Seeker their 15 minutes in the spotlight, and they'll give you their loyalty.
The key to engaging The Opinionator is providing opportunities for them to express their ideas and insights.
Understanding what motivates your evangelists is the key to empowering them to be your sales and marketing force.
Even the best, most well-crafted press release or news pitch can fall flat if it's not delivered in the right manner and at the appropriate time.
If you want to set fire to the word of mouth around your brand, you must tap into the passions of your customers.
In the age of social media, the only way to safeguard your reputation is to demonstrate to each and every customer that their opinions matter.
Develop a reputation for providing exceptional value and service that will inspire your customers to sing your praises.
Decentralizing the responsibility for maintaining your company blog is an efficient and effective way to address resource challenges while also promoting professional development among your employees.
If you've tried every task management app under the sun and your to-do list is still the bane of your existence, you don't need a better app; you need a better list.
In today's digital age, grassroots marketing has gone mainstream, as companies now have unprecedented access to highly active, motivated and powerful influencers via social media.
Our review of the top five episodes of the past quarter concludes today as we reveal why in a world of almost unlimited options the battle you must fight and win is not one of price but of value.
Our countdown of the top five episodes of the past quarter continues with tips and tricks for growing your e-mail subscriber list into an ever-expanding tribe of people who've given you their permission to communicate with them on a regular basis.
As we continue reviewing the top five episodes of the past quarter, we revisit why there's more to writing a great press release than committing facts to paper.
As our countdown of the top five episodes of the past quarter continues, we reveal the secret to writing copy that sells.
Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we present a challenge to all aspiring entrepreneurs: Are you truly prepared to be your own boss, or will you only become your own worst enemy?
As a vehicle for community building, Twitter is a deceptively simple platform that, in reality, is a challenge to master.
It's a basic law of Twitter that the more followers you have, the greater your potential to gain exposure. However, using Twitter effectively as a business growth platform is more than just a simple numbers game.
If you insist on holding your Twitter followers at arm's length and only allow them to see a perfectly polished version of your company, you're wasting an incredible opportunity to build trust and cultivate authentic relationships.
To create a website that truly performs, focus on your business objectives, not your competitors.
When it comes to your website, brief, powerful, well-organized copy is your best sales ally.
Your home page doesn't exist primarily to provide information but instead to provide pathways that lead visitors to the answers they seek.
If you attempt to design your website so that it appeals to everyone, in the end, you'll appeal to no one.
To write copy that sells, make sure you're answering the questions your customers are asking.
When you have only seconds to capture readers' attention and make your case, don't roll the dice with sloppy copy.
Start strong and maintain sharp, focused writing to lead readers inch-by-inch down the page.
Just like in baseball, you can't throw the same pitch to every publication and expect to score a win.
If you're going to make the best use of the PR resources you have available, you must be strategic in the outlets you choose to target.
The rules of trustcasting - the process of growing your business by building trust - apply to PR just as much as to marketing.
If you want to develop a reputation for being the expert reporters turn to when they need a a good sound bite or thought-provoking analysis, it's up to you to do your homework so that you're there to answer the call when the time is right.
The yards gained and lost in the process of growing your business are measured in trust.
Are you truly prepared to be your own boss, or will you only become your own worst enemy?
The reward for investing time and resources in growing your e-mail subscriber list is an ever-expanding tribe of people who've given you their permission to communicate with them on a regular basis.
It's not enough just to set the right goals. In today's episode, we conclude our series on business growth resolutions for 2011 by giving you the keys to developing a realistic action plan for their execution.
With all the buzz surrounding social networking, don't forget the importance of face-to-face networking.
With all the buzz surrounding social networking, don't forget the importance of face-to-face networking.
Regardless of the platform you choose, to be successful in the world of social media, you must break out of your own brand bubble and let others direct the conversation.
To compete in today's on-demand culture, you need to ensure that you're available to your customers on their timetable and on the platform of their choosing.
Make 2011 the year you finally close the book on the Yellow Pages once and for all and get serious about SEO.
If you make only one resolution in 2011, it should be to stop wasting opportunities to grow your business with a website that doesn't truly perform.
In today's economic climate, you can't afford to be just likable. We'll tell you how to ensure that your customers can't live without you, as our series on business growth resolutions for 2011 continues.
In order to engage with your tribe and relate to them in an authentic way, your company must be human in every way. Learn how to break out of your corporate comfort zone, as as our series on business growth resolutions for 2011 continues.
You'll never conquer your market without the help of your tribe. Find out why as our series on business growth resolutions for 2011 continues.
This episode begins an 11-part series on the business growth resolutions you should conquer to make 2011 the year you own market. Step one is taking a razor to your operating expenses and shedding the excess baggage that's weighing you down.
Don't feel pressured to say "yes" to every request to keep your business relationships strong.
Don't let the old saying fool you. Your customers can - and do - judge a book by its cover.
At the end of the day, B2B marketing is just as much the art and science of selling a product or service to a human audience as B2C marketing.
Learn what you can from the accomplishments of others and apply those lessons along with your talents and strengths to carve your own unique niche in the world of business.
With just a little creativity, you can use Facebook and Twitter to bring more customers through your doors today.
A little extra attention to detail can prevent your important request from being overlooked.
In a marketplace where consumers are demanding more for their dollar, every act of good faith counts in winning the edge over the competition.
E-mail and web communication are great options, but they shouldn't be the only options.
As one charged with growing a business, the world around you is a perpetual classroom with an endless source of practical lessons that can help you sharpen your marketing and sales tactics.
Just because it's your blog doesn't mean you have to have all the answers. You just need to be resourceful.
How do you get your must-do "today" tasks and your would-be-nice-to-do "someday" tasks to play nicely together? You have to trick them into submission.
No matter the size or scope of your market niche, you can inspire a loyal and lasting following like Apple and Starbucks. However, to do so, you can't be afraid to make a few waves.
Previously, we revealed the fallacy of thinking that popularity alone is a solid foundation for lasting business growth. Today, we'll examine why it's better to be loved by a loyal tribe than liked by the masses.
When it comes to owning your market, the more people that like your product or service, the better - right? Not necessarily. In today's episode, we'll examine why achieving success in growing your business is more than just a popularity contest.
Over the past three episodes, we've outlined a step-by-step guide to using LinkedIn's Answers forum to open the door to new sales leads. Today, this series concludes with a look at how your active participation in this community of professionals can yield long-term benefits.
In today's episode, our step-by-step guide to using the LinkedIn Answers forum to generate sales leads continues with step three: introducing yourself to new potential customers by sharing your expertise in the community.
Previously, we introduced you LinkedIn's Answers forum and laid the foundation for cultivating new prospects in this community. Today, our step-by-step guide to using this platform to generate sales leads continues with step two: identifying opportunities to participate.
As one charged with growing a business, there is undoubtedly always one question lingering in your mind: where's my next lead going to come from? The answer could be as simple as Answers - LinkedIn's Answers forum, that is. In today's episode, we'll tell you how to get started cultivating new prospects in this community.
Does your brand suffer from a split personality? Ensure that you deliver a consistently positive experience for every customer and every fan, whether they encounter your brand online or engage with your employees face-to-face.
Our review of the top 10 tips of the past quarter concludes today with a lesson from Martha Stewart's playbook for success in using social media to drive business growth.
Today, as we continue reviewing the top 10 tips of the past quarter, we return to our series on the fundamentals of Web culture. In order to promote your business successfully on the Web, you must understand first and foremost that the Internet collective functions at the speed of life.
Is your inbox a constant source of stress and distraction? Our countdown of the top 10 tips of the quarter continues today with the keys to proactively managing your e-mail rather than allowing your e-mail to manage you.
As we continue reviewing the top 10 tips of the past quarter, we're exposing the hidden evils of multitasking and why juggling too many tasks at once can actually hurt - rather than help - your productivity.
Our countdown of the top 10 tips of the past quarter resumes today with an installment from our series on the reasons why it pays to publish customer reviews on your e-commerce site. In this episode, we examine how reviews can help you win the trust of inherently mistrustful online shoppers.
Today, as we continue reviewing the top 10 tips of the past quarter, we revisit why it's important to understand the value of each and every word that lives on your website as well as the potential cost of excess copy.
Are you still putting off starting your own blog? In today's episode, as our countdown of the top 10 tips of the past quarter continues, we'll remind you why you don't need to be a writer to be a blogger.
Here's a question that's not asked frequently enough: Is the FAQs page on your website killing your conversions? Find out why it might be, as our review of the top 10 tips of the past quarter continues in today's episode.
As our countdown of the top 10 tips of the past quarter continues, we'll reveal why saying "no" to a client or prospect might actually be one of the best things you could ever do to cement your relationship.
Over the past few months, we've covered a lot of ground here on the Fame Foundry Daily Tips for Business Growth podcast. Now it's time to rewind and review our top 10 tips of the quarter. First up: an episode from our series on separating Facebook fact versus Facebook fiction in which we examine the fallacy of assuming that success is measured by the number of fans you have.
In our last episode, we revealed what routine disruptions and distractions are really costing you in lost productivity. Today, we'll help you get more from your business growth efforts with a foolproof plan for retraining your brain and reclaiming your focus.
How many times during the day is your attention diverted by distractions such as Facebook, blogs or personal responsibilities? You may think these disruptions are just par for the course, but in today's episode, we'll examine the price you pay in productivity.
Would you like the advantages of market research without the hefty price tag? In today's episode, we'll wrap up our series on the benefits of online customer reviews by showing you how the feedback you receive can help you capture invaluable consumer insights without spending a dime on surveys or focus groups.
You can actually use previous sales to generate more sales. Sound too good to be true? It's all in the reviews. In today's episode, our series on the benefits of customer reviews continues with a look at how real-world product evaluations can not only help shoppers buy with confidence but also entice them to spend more than they might have planned.
How many times have you lost a sale because a shopper couldn't hold, see and feel the products in your online store? In today's installment in our series on the benefits of customer reviews, we'll examine how ratings from other shoppers can help level the playing field with your bricks-and-mortar competitors.
Does the idea of allowing your customers to rate products on your website make you uneasy? If so, it's time to reverse your thinking: don't fear the reviews; fear what their absence is costing you. In today's episode, we're launching a four-part series on the indisputable reasons why it pays to publish customer reviews.
Rome wasn't built in a day, and neither is your blog following. Today, we conclude our series debunking the excuses that are keeping you from blogging with valuable tips for cultivating a loyal community of engaged readers.
Great ideas are all around you - if you know where to look. In today's installment in our series debunking the excuses that are keeping you from blogging, we'll give you the keys to keeping the inspiration flowing and avoiding the dreaded writer's block.
No matter your business or industry, you have something meaningful to say to the tribe of people who are passionate about what you do. As our series debunking the excuses that are keeping you from blogging continues, we'll tell you how to channel your unique experience and perspective into posts that will keep your readers coming back for more.
Believe it or not, you can write a great blog post in less time than it takes to watch your favorite TV show. We'll reveal the secret to making the most of your writing time in today's episode, as our series debunking the excuses that are keeping you from blogging continues.
Not sure where to begin with starting your own blog? Step one is not, in fact, to write but to read. In today's installment, we'll tell you how becoming an avid reader can cure your fear of blogging.
Chances are you already have all the artistic and technical skills you need to be a blogger. Discover just how easy it can be to launch and update your own blog, as we continue our series debunking the excuses that are keeping you from reaping the benefits of blogging.
Are you still putting off starting that blog? In today's episode, we're kicking off a new seven-part series dedicated to helping you overcome the inhibitions that are holding you back so you can stop making excuses and start helping your business grow. First up: we'll reveal the one trait that all great bloggers share, and it's not flawless grammar or a vocabulary that would put Merriam-Webster to shame
Is your inbox a constant source of stress and distraction? In today's episode, we'll give you the keys to make sure you are managing your e-mail rather than letting your e-mail manage you.
Over the past 17 episodes, we've taken an in-depth look at the foundational aspects that define the Information Generation. But how does knowing what drives, interests and entertains the Web collective apply to you and your business growth objectives? The answer is straight ahead, as we conclude our series on understanding Web culture.
The Web collective is bound together by more than just a shared sense of humor and a common desire to belong. In today's installment in our series on understanding Web culture, we'll peer into the soul of the Internet nation to find a spirit of activism motivated by a keen awareness of and genuine concern for the greater good.
The advent of social media has created a variety of online communities where members of the Web collective can gather to fulfill a common purpose. In today's episode, our series on understanding Web culture continues with a look at what magnetizes people to these virtual homebases.
Believe it or not, electronic gaming and those who participate in it play a major role in defining the very nature of the Web collective by influencing its language, protocol and humor. More on this straight ahead, as our series on understanding Web culture continues.
What defines celebrity in the culture of the Web? Find out in today's episode, as our series on understanding the Web collective continues.
The Web collective is plugged in to technology. However, this interest goes far beyond fascination with the latest gadgets and represents a real desire for innovations that will improve their lives in meaningful ways. Learn more about this tech-centric society in today's installment in our series on understanding Web culture.
Freedom is a foundational principle of the Web and a fundamental tenet that binds the collective. Therefore, success in business online demands a model that is open and that promotes the unrestricted exchange of ideas and information. More on this ahead, as our series on understanding Web culture continues.
As a company looking to get customers on the Internet, you - and all businesses - start at a distinct disadvantage. In today's episode, we'll examine the anti-corporate nature of the Web collective, as our series on understanding Web culture continues.
In today's installment of our series on understanding Web culture, we'll explore the intrinsically skeptical nature of the Web collective and how to overcome this barrier of mistrust.
It's no secret that attention on the Internet comes at a premium, but do you know the reasons why? Find out in today's episode, as we continue our series on understanding the culture of the Web.
Previously, we explored how news today travels throughout the Web and adds to the collective intelligence of the Internet nation. In much the same way, all things witty, amusing, absurd and peculiar are passed between friends and spread from one network to another, creating a shared sense of humor that plays an important role in defining the culture of the Web
In today's installment in our series on understanding Web culture, we'll explore how The Digital Age has revolutionized the fundamental nature of the news - who gathers and reports it, the channels through which it spreads and how it adds to the collective intelligence of the Internet nation.
From e-mails to status updates to tweets to blog comments, ideas, advice, news and humor are constantly being passed from one person to another and from one network to another online. As our series on understanding Web culture continues, we'll look at what drives this compulsive need to share.
The need to identify oneself with a group and to be a part of something greater than oneself is a primary motivator that drives how members of the Web collective think, behave and interact. Learn more about the psychology of belonging as our series on understanding Web culture continues.
Knowing the language of LOLs and FAILs might not seem relevant to your business growth objectives, but if you want to compete to win in the Web marketing universe, you must start by respecting the nuanced rules of social engagement online. More on this straight ahead, as our series on understanding Web culture continues.
Just like any other society, the Internet collective elevates certain of its members to a position of greater influence. In today's episode, we'll introduce you to the tribes that rule the virtual universe, as our series on understanding Web culture continues.
In today's episode, our series on Web culture continues with the first fundamental aspect that you must understand in order to promote your business successfully: the Internet collective functions at the speed of life.
Today there exists an enormous divide between those that know and participate in the culture of the Web and those that do not. In today's episode, we're kicking off our series on the fundamental aspects of Web culture that must be understood in order to promote well-founded long-term business growth.
As an entrepreneur, you're probably in the habit of sacrificing your personal time to help your company grow. In today's episode, we'll make a case for why it can actually be more beneficial to your business for you to take a break from the daily grind.
Saying "no" to a client or prospect might actually be one of the best things you could ever do. In today's episode, we'll shed some light on this apparent paradox.
Martha Stewart takes five minutes a day to tweet, and she has won a legion of nearly two million followers as a result. In today's episode, we'll reveal the queen of "Good Things"'s secret to success for using social media to drive business growth
In today’s 24/7 world of business, it's commonly accepted wisdom that the more things you are doing at once, the better. In practice, this is simply not true. In today's episode, we'll tell you why multitasking can actual hurt - rather than help - your productivity.
Does the idea of giving up your office make you nervous? As our series on the virtual revolution concludes today, we'll introduce you to virtual offices, a best-of-both-worlds solution that offers many of the perks of a traditional office without the crushing overhead
In today's episode, our series on the virtual revolution continues with a run-down of the basic necessities that will help keep your virtual company running smoothly.
Fostering good collaboration among virtual teams is all about having the right tools for the job. As our series on the virtual revolution continues in today's episode, we'll review some cost-effective solutions to keep remote employees working together as seamlessly as if they were under the same roof.
For the virtual company, internal communication can take many shapes and forms, from phone calls and e-mails to instant messages and video chats. As our series on the virtual revolution continues, we'll examine how to ensure that no matter the vehicle, communication remains positive and productive.
The task of managing employees who are scattered across many different locations may seem daunting, but it's not as difficult as you might think. In today's installment in our series on the virtual revolution, we'll explore how traditional management practices and policies can evolve to foster a highly productive nontraditional work environment
Trust is the cornerstone of the virtual company. Find out why, as we continue our series on the virtual revolution.
Taking your company virtual is great in theory. However, before you make the leap, you must be sure it's a good fit for you, your employees and your clients
The launch of the iPhone 4 has been a remarkable case study in the nature of today's media and the ways and speed at which information spreads
Google never sleeps, and neither should you. Find out why in this final episode in our "SEO 101" series.
How can you know where you want to go without knowing where you are? In today's installment of our "SEO 101" series, we'll explore the importance of analytics
For every strategy and tactic we’ve outlined so far in our "SEO 101" series, one common ground rule applies: don't take it too far. In today's episode, we'll examine what SEO excess can cost you.
Still not seeing the kind of search results you'd like? The missing link might be just that: missing links. Our "SEO 101" series continues today with a look at the importance of inbound links
In the previous installment in our "SEO 101" series, we discussed how creating internal links can bolster your ranking. Today we'll explore another quick and easy way to leverage the power of your original content for SEO benefit: extending your content through social media platforms.
Creating links from one page to another within your own website can actually help improve your standing with the search engines. Sound too good to be true? Find out why it's not, as our "SEO 101" series continues
It's as obvious as it is true: You won't show up in search results for something you don't offer. Learn how to shape the content of your site to maximize your exposure to potential customers, as our SEO 101 series continues.
When it comes to boosting your search ranking, updating your site often is good, but keeping it fresh with original, relevant content is far better. Learn what you should be doing if you want to see real results, as our "SEO 101" series continues.
To you, a picture may be worth 1,000 words. Unfortunately, the same does not hold true for Google. Find out what search engines can and cannot see, as our "SEO 101" series continues.
Title tags are easily overlooked by site owners and visitors alike. Find out why this oversight can cost you, as our "SEO 101" series continues.
A URL is much more than simply the street address where your web content lives. Well-formed URLs play an important role in improving your search rankings and connecting your content with your prospective customers. Learn more as our "SEO 101" series continues.
Maximizing your return on the resources you are investing in SEO starts with setting reasonable expectations, especially when it comes to identifying your keywords. Find out why sometimes it's best to start small, as our "SEO 101" series continues.
How can you be confident that you are choosing the keywords that will best serve your business growth objectives? Learn more as our "SEO 101" series continues.
After you have conquered a basic understanding of the anatomy of search engines, the next step in developing a fundamentally sound SEO strategy is rethinking the search process. Learn more in today's episode, as our "SEO 101" series continues.
The first step to distinguishing good SEO practice from bad is becoming familiar with the fundamentals of how search engines work. In today"s installment of our "SEO 101" series, we explore the mechanics of search.
As a business owner or marketer, how can you effectively integrate good SEO practices into your business growth strategy while steering clear of scam artists? The key is understanding what it is and what it’s not - which we'll cover in today's episode of our "SEO 101" series.
These days, the Yellow Pages are little more than fodder for the recycling bin. If you want your prospects to find you, you need SEO. Today we kick off a new series of tips designed to help you understand what works and what doesn't, starting with a primer on SEO and its importance in today's marketing
Here's a question that's not asked frequently enough: are your FAQs killing your conversions? Find out why they might be in today's episode.
When it comes to developing the content for your website, it's important to understand the value of each and every word as well as the potential cost of excess copy.
As is the case in most areas of business, there is strength in numbers on Facebook. Or is there? Find out next, as we continue separating Facebook fact from Facebook fiction.
There's no harm in experimenting with Facebook, right? Not so fast. We'll examine the potential pitfalls as we continue separating Facebook fact from Facebook fiction
There's no harm in experimenting with Facebook, right? Not so fast. We'll examine the potential pitfalls as we continue separating Facebook fact from Facebook fiction.
With all the hype surrounding social media, misconceptions about Facebook's capabilities as a marketing tool are rampant. Over the next few episodes, we'll sort out fact from fiction, starting with the perception of Facebook as free advertising.
Our review of our 10 most popular tips concludes today with a feature from our series on tribes in today's marketing. The process and path to tribe leadership are unique for each community. However, all tribe leaders posses certain qualities that allow them to ascend to the top.
As our review of our most popular tips continues, we revisit the fundamentals of choosing a domain name that connects with customers.
No matter what business you are in, you are in the customer service business. Find out why next, as we continue our review of our most popular tips to date.
In today's episode, our review of our most popular tips continues with one of the 10 commandments of web development for business: plug into the greater Web marketing universe.
Our review of our most popular tips continues today with a look at the relationship between innovation and customer loyalty. Today's happy customer can be gone tomorrow if you don’t make an investment in staying relevant and meeting their needs.
Today we continue reviewing our most popular tips to date with advice on how to protect the relationships you build in virtual communities, from our series on trustcasting in the Web marketing universe.
Today, as we continue reviewing our most popular tips to date, we revisit how good data drives a successful marketing partnership.
In today's episode, our review of our most popular tips continues with one of the 10 commandments of web development for business: propel visitors through your site.
Today we continue our review of our most popular tips to date with a look at how humility, honesty and, yes, even admitting to your mistakes can work in your favor to build trust when addressing customer issues.
Since the Fame Foundry Daily Tips for Business Growth podcast launched in February, we've covered a lot of ground, from trustcasting to web development for business to tribes in today's marketing. Over the next few episodes, we'll review 10 of our most popular tips to date. First up: how to remove obstacles that may be interfering with sales. As incredible as it may seem, you may be sending a message to your customers that you don't want their business.
Tribes have turned the tables of business growth in favor of small businesses. Find out why this is the case in the final installment of our series on tribe's in today's marketing
If you find that what you’re doing doesn't light a tribe on fire, it's time to invest in the white space of creating ideas. But not just any idea will do. Find out what defines a truly great idea as our series on tribes in today's marketing continues.
Another aspect of reshaping your business around your tribe is finding a way to inspire them. Discover what it takes to set your tribe on fire, as our series on tribes in today's marketing continues.
"The customer is king" is the age-old mantra of business. Find why adhering to this principle is more important today than ever, as our series on tribes in today's marketing continues.
The truth hurts. It can also be the key that unlocks the potential for unprecedented growth. Find out how in today's installment of our series on tribes in today's marketing.
If there is one thing that tribe marketing affords today's business, it is the ability to identify, engage and lead the community of customers that exists around it.
As our series on tribes in today's marketing continues, we shift our focus to how the influence of tribes extends beyond promotion to shape how business grow and evolve.
The process and path to tribe leadership are unique for each community. However, all tribe leaders posses certain qualities that allow them to ascend to the top. Find out what these are in today's installment in our series on tribes in today's marketing.
Membership doesn’t begin the day you start participating in the conversation. In today's installment in our series on tribes in today's marketing, we'll examine what you must do to earn the respect of the tribe in order to become one of them.
So far in our series on tribes in today's marketing, our focus has been primarily on interest-based tribes, which form when people connect around a shared passion. However, social media allows for a new type of connection and thus a new type of tribe - one that forms based on the relationships of its members to each other.
Where does your tribe live, meet and converse? Unfortunately there are no road signs pointing the way, but there are some other clues to guide you. That's our focus today as our series on tribes in today's marketing continues.
Business growth today is achieved today by identifying, understanding, joining and leading the tribes that are relevant to your business and your bottom line. In today's episode, our series on tribes in today's marketing continues with step one: identifying your tribe.
What's the connection between tribes and your bottom line? That's the question at the center of today's installment in our series on tribes in today's marketing.
In an era when the economy is ruled by tribes of highly interconnected and informed consumers, trust rules the marketplace. Learn how this new paradigm has redefined the rules for business growth, as our series on tribes in today's marketing continues.
Social media has changed the ways in which tribes make connections, take shape and share information. Find out what this means to you the marketer, as our series on tribes in today's marketing continues.
How has the Information Age changed the way tribes form and behave? That's the question we'll address today as our series on tribes in today's marketing continues.
What is a tribe? And what do these tribes have to do with your business growth objectives? Find out as we kick off our series on tribes in today's marketing.
The payoff for mastering metrics, utility, content, ideas, presentation and traffic building is converting visitors into customers. Learn more as our Web marketing universe series concludes in today's episode.
Developing a successful site doesn't end at launch. In fact, that's when the real work begins. In today's installment in our Web marketing universe series, we delve into the process of traffic building.
You've got your idea, you've found your niche and you’re ready to create great content. Now it's time to talk about building a beautiful and functional website, as our Web marketing universe series continues.
In today's episode, our Web marketing universe series continues with the foundation of all great websites: the idea.
Content is the key to creating a high-performance utility site that stakes its claim among your customers' bookmarks. Today we'll examine what defines great content, as our Web marketing universe series
Our exploration of the Web marketing universe continues today with a look at the two classes of websites: digital brochure sites and utility sites
When competing for customers online, everything comes down to numbers. In today's episode, our series on understanding the Web marketing universe begins with a look at the importance of metrics.
Confusion about the today's successful marketing is rampant. Let's clear the air once and for all.
Today our 10-part series concludes with the key to a successful marketing partnership that is both the most simple and the most important: don’t expect results instantly.
Do you know where you want to go? Our series on the keys to a successful marketing partnership continues with the questions you need to ask yourself as you chart your course for growth.
What's the difference between a good employee and a great employee? Find out as our series on the keys to successful marketing partnerships continues.
When it comes to achieving your goals for business growth, establishing trust with your employees is just as important as with your customers. Find out why as our series on the keys to a successful marketing partnership continues.
No matter what business you are in, you are in the customer service business. Find out why next, as our series on the keys to a successful marketing partnership continues.
In today's installment in our series on the keys to a successful marketing partnership, we'll tell you why it pays to analyze "the other guys."
Everyone wants to be more like Apple, BMW and Nike. Discover how you can follow the example set by these leading brands as our series on the keys to a successful marketing partnership continues.
In today's episode, learn how good data drives a successful marketing partnership, as our 10-part series continues.
Today our series on the keys to a successful marketing partnership continues as we explore the role of the business owner as a steward of ideas and inspiration.
Today we kick off our 10-part series on the keys to a successful marketing partnership by examining why maintaining good discipline in organization and time management can actually boost your bottom line.
A trustcasting agency is an indispensable asset to the growth of your business. However, the best marketing partnerships start with you and your active engagement in the fulfillment of your growth objectives.
Today our series on web development for business concludes with the tenth commandment: Plug into the greater Web marketing universe.
In today's episode, we delve into the ninth commandment of web development for business: Empower people to manage content
Today's episode is all about the eighth commandment of web development for business: Separate technology from content.
In today's episode, we'll examine the seventh commandment of web development for business: Propel visitors through your site.
Today we'll talk about the sixth commandment of web development for business: Master the art of creating good content and publish it regularly.
In today's episode, we look at the fifth commandment of web development for business: Always opt for simplicity in design.
Today, we turn our focus to the fourth commandment of web development for business: Never implement without the ability to measure.
In today's episode, we're tackling the third commandment of web development for business: Organize your site around motivations.
Today, we examine the second commandment of web development for business: Know your audience from the inside out.
Today, we look at the first commandment of web development for business: putting business growth objectives first.
In today's marketplace, there is no single asset more foundational to the growth of your business than your website. Yet all too often, business growth objectives are not put front and center in the web development process.
Search engine optimization is a legitimate and critical piece of today's marketing pie. Unfortunately not all who claim to practice SEO are so legitimate. Today we'll show you how to distinguish effective long-term SEO practices from smoke-and-mirrors quick-fix promises.
Today we conclude our 10-part series on trustcasting in the Web marketing universe. In today's culture of Web, community-building is a serious task that is critical to business growth. However, sometimes a little light-hearted fun is just what is needed to connect with customers and inspire a following around your brand.
In today's installment in our series on trustcasting in the Web marketing universe, our focus is on turning customer insight into action. The era of social media has provided customers with a platform to provide real-time feedback on their experiences with your brand. We'll tell you how to channel and respond to this constant influx of information in ways that reinforce trust by demonstrating your commitment to meeting their needs.
In today's episode, as our 10-part series on trustcasting in the Web marketing universe continues, we'll explore how humility, honesty and, yes, even admitting to your mistakes work in your favor to build trust when addressing customer issues.
Our 10-part series on trustcasting in the Web marketing universe continues with a look at why it pays to be generous with your expertise.
In today's episode, our 10-part series on trustcasting in the Web marketing universe continues with tips on how actively seek out prospects and earn their trust by offering a real-time response online to their real-world needs and concerns
Our 10-part series on trustcasting in the Web marketing universe resumes today with a look at how serving the greater good of the community lays the groundwork for building trust on the individual level.
In today's installment of our 10-part series on trustcasting in the Web marketing universe, we'll tell you how you can use the trust you've earned with your existing customers to promote trust among your prospects by empowering them as evangelists for your brand.
Our 10-part series on trustcasting in the Web marketing universe continues with the keys to building trust through the quality of your online interactions with your customers. The good news? The channels in which these relationships exist may be new to you, but the rules of engagement are not.
Previously we kicked off our 10-part series on trustcasting in the Web marketing universe with advice on how to foster trust-based relationships in virtual communities. In today's installment, we turn our focus to how to protect those relationships once a foundation of trust has been established.
Today we kick off our 10-part series on trustcasting in the Web marketing universe with – what else? – step one to earning trust in a virtual community.
Good practices of establishing and keeping trust are the key to getting customers and growing your business on the Web.
As incredible as it may seem, you may be sending a message to your customers that you don't want their business.
Where do you fall on the trust meter? The answer is the difference between old marketing and trustcasting.
What's in a name? Everything when it comes to finding the domain name that will connect with your customers.
When faced with a problem, do you instinctively reach for your checkbook? If so, you’re likely missing out on the best solution.
When faced with a problem, do you instinctively reach for your checkbook? If so, you’re likely missing out on the best solution.
What's the secret to creating a site that lands in your customers' bookmarks? Here’s a hint: It’s not about you.
Your website can work even harder for your business than you do. But first you have to get beyond the brochure on glass.
If you're trying to get new customers in today's marketplace, surfing the Web daily is more than just an idle habit, it’s your competitive edge.
What is driving your business development process? If the answer isn't good metrics, you're wasting your time and resources.
Are you still skeptical about the value of social responsibility? Consider this: It matters to your customers, so it should matter to you, too.
Today's consumer is much more likely to make decisions based on the recommendation of a friend than anything your ad agency produces. If this is a scary proposition, ask yourself how well you are serving your customer.
No longer can you rely on marketing to compensate for a mediocre customer experience. It’s time to forget about creating advertising campaigns and focus on creating a culture around your brand.
Don’t take customer loyalty for granted. Today’s happy customer can be gone tomorrow if you don’t make an investment in staying relevant and meeting their needs.
Gone are the days of growing your brand by marketing to the masses. To get and keep customers today, you must practice trustcasting.
Don't let the name fool you. Social networking sites can be a powerful tool for business growth, if you use them to expand and strengthen connections.
Everyone wants a beautiful website. But the real secret to success compelling, well-organized content.
Today's episode is about capturing inspiration. When your next big idea strikes, will you be ready?
What's the cardinal sin of website design, and is yours guilty? Find out in today’s episode.