It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites: Recent Episodes
Stu McLaren
There is a BIG trend brewing that’s revolutionizing the way business is being done. Big companies like Netflix, Amazon, Apple and traditional companies like Walmart are jumping on this too.
But so are thousands of others - and they’re doing it by shifting to a recurring revenue model.
Meaning, more entrepreneurs than ever before have found a way to incorporate a membership or monthly subscription into their business model - and it’s transforming the way they operate forever.
No longer do they feel the pressure and stress of having to find new customers every single month. Instead, they just take care of the people who already bought from them and the monthly, recurring revenue keeps building month after month.
So how are they doing it? How are they marketing their membership sites? How are they keeping their members happy and paying month after month? And how have they built an incredibly tight bond with their tribe and online community?
That's what our show host Shelli Varela explores in this podcast.
You'll hear from people building low-stress membership business in just about every niche market you can think of. From photography and calligraphy to dog training, music, art, fitness, well being, self-improvement, blogging, interior decorating, day trading, meal planning, lesson planning and so many more.
You'll hear from authors, speakers, coaches, consultants, influencers, teachers and business owners who are all leveraging their existing knowledge and influence and transforming it into passive monthly income.
This isn't luck. There is a repeatable formula for producing a growing subscription income… and we'll show you what it is within the episodes of this show.
So if you're thinking you'd like to have your own source of recurring revenue each month or, you already have a membership site that you want to take to the next level, subscribe to this show today. Each week, your host, Shelli Varela, will be breaking down their success and uncovering the real story of how they did it… and how you can too!
The Recurring Revolution is here… the question is, will you be part of it? Subscribe to the show today!
Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else.
Now, at Procrastination Coach, she helps her patients ditch their stresses, fears, and the feeling of being “stuck” for good. She teaches productivity, self-discipline, and the essential steps to live without procrastination and to live a life of purpose and confidence.
Today, Dr. Li joins the podcast to share her journey from procrastinator to procrastination coach, why there’s no single path to success (and why that’s okay), and the powerful ripple effect created when you help others unlock their potential.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/125
Lifelong gardener Nan Sterman has lived many lives as a scientist, an instructional designer, and a journalist with bylines in Sunset and the Los Angeles Times, among many others. She’s the host of A Growing Passion, a TV show about gardening, an international speaker, and the leader of a Facebook group with tens of thousands of members.
Now, at Nan Sterman’s Garden School, she provides her students with a simple approach to starting seeds - one that anyone can do - to help them enjoy the bounty from their own gardens.
Today, Nan joins the podcast to share her journey to becoming a gardening expert, how her membership serves as a supplement to her existing businesses, and how to start a business that’s all about what you love and creates value for the people you serve.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/124
Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums.
Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel, and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses online. She helps them narrow down their options, simplify their workflows, and conquer their fear of technology.
Today, Kelly joins the podcast to tell the story of how her boredom as a young mother became the fuel she needed to transform her life, how she turned her learnings as an aspiring entrepreneur into the tools so many women like her needed, and the beauty of letting go of your fear and going all-in on what you really love.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/123
When the stress of being in work and school full-time took over, Lauryn Bryght wasn’t able to make nutrition or fitness a priority. After being told she had high blood pressure and that she’d need to take medication for the rest of her life, she changed her diet and soon lost 97 pounds.
Now, at The Food Boss Academy, Lauryn teaches people what they need to do to reduce their A1C level to prevent the onset of type 2 diabetes, even if it runs in their family. She provides her community with access to much-needed coaching, accountability, inspiration, and education.
Today, Lauryn joins the podcast to share the story of her own food and nutrition journey, how she’s using her membership to help people just like her, and the beauty of helping people make meaningful, lasting changes.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/122
Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn’t want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans.
Now, at Envision + Thrive Academy, she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success without creating dozens of spreadsheets.
Today, Michelle joins the podcast to share the story of how entrepreneurship became her lifeline when she needed it most, how she grew a business from $600,000 in revenue to over $12 million in sales within a year, and how to take the first step as you launch a membership of your own.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/121
By the age of 8, Alicia Forest launched her first business. She fell in love with singing and performing, but the people in her life pushed her toward a legal career. She took a variety of jobs after she graduated college, but nothing felt right.
Now, at Lively Biz Business Club, she helps people get inspired, get educated, and launch online businesses of their own.
Today, Alicia joins the podcast to share how she transformed her life, the magic of entrepreneurship, and what becomes possible for the entrepreneurs she leads, empowers, inspires, and emboldens.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/120
Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry.
Now, at Five Minute Social Academy (FMSM) Pro, Jerry helps businesses create profitable social media strategies without big teams, big budgets, or feeling the need to post every day.
Today, Jerry joins the podcast to share the story of how he rebounded after suddenly losing his career, used his existing skills to become a new kind of content creator, and how social media has changed the landscape for consumers and marketers alike.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/119
Dr. Gena Lester pursued a career in the fashion industry, but she discovered that she hated the work and felt like her love of education and entrepreneurial spirit were falling by the wayside. She decided to start a private school, had 80 students enrolled within two weeks, and spent the next 15 years as its leader. However, when her husband was diagnosed with Parkinson’s, she needed to be able to show up for him at the end of his life.
Now, at Accepted Academy, Gena helps teens get into great schools and provides parents with the support they need to show up for their kids along the way. Through membership groups for both kids and parents, she provides the guidance they need to get the results they’ve always dreamed of. She’s also launching a new membership, Edpreneur Accelerator, to help fellow educators build businesses of their own.
Today, Gena joins the podcast to share the story of how she turned her educational experience into a thriving membership business, how she tripled her revenue in 2020, and the beauty of closing your eyes and jumping.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/118
Brian Dixon spent the first part of his professional life as a seventh-grade language arts teacher in Columbia, South Carolina. As he struggled to work with classrooms full of kids who couldn’t read, he learned lots of tips on how to be a teacher - and knew he needed to write a book. He did all the steps, but in the wrong order, and became a business coach while amassing over a dozen rejection letters.
Now, at Hope Writers, he encourages his members to get their message out by following the steps of the publishing process. He helps them engage their audiences and share meaningful words without sacrificing a meaningful life.
Today, Brian joins the podcast to share what he learned from his own experiences with rejection, how he helps people conquer their fears and become published authors, and the power of surrounding yourself with people who have common goals.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/117
At the age of 40, Caroline Bjorkquist decided she was going to run a marathon. She dove deep into the world of running, and realized she wanted to create a course for runners and leave her corporate job. When she suffered a muscle tear, she met Coach Valerie, and they worked together to build their membership and help others do what they love.
Now, at RunRX, the duo is helping their fellow runners run pain-free at any speed or distance using skill, strength, and self-care.
Today, Caroline joins the podcast to share the story of how she left the corporate world, transformed her coach’s business (while becoming a coach herself), and how to authentically be an integrator in a world of innovators.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/116
Gabbi Lancaster spent most of her life working as an after-school art teacher for kids and adults, but always struggled to pay her bills. When COVID put an end to her side job as a house painter, she invited all of her contacts to a private Facebook group where she would provide art and creativity prompts, and suddenly had over 300 signups.
Now, at Art of Flow, she provides her members with fun and explorative art exercises designed to help them trust and connect with their innate talent. She nurtures and supports those with a yearning to be creative so their unique artistry unfolds and emerges naturally.
Today, Gabbi joins the podcast to tell the story of how she turned her private Facebook group into a thriving membership business, getting over her fears, and the therapeutic power of art to change lives.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/115
Gwynn Carla Jones ran several different businesses in her early twenties, but nothing quite felt right. She tried to create recurring revenue by launching a membership focused on DIY building projects, but she found herself overwhelmed and struggling after a messy launch. In 2020, she closed that membership, and was working as a VA and delivering groceries to try to keep a roof over her head.
Now, at The Girl with a Glowforge SVG Club, she provides her audience with files to produce laser engravings. Her members can use these to produce banners, decor pieces, and much more in their own businesses, and have a community available to them to answer their toughest questions about what can be a niche hobby.
Today, Gwynn joins the podcast to share the story of how she built a truly unique audience, amassed several hundred satisfied subscribers within weeks, and the power of staying true to yourself, no matter what.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/114
Trupti Karjinni started dabbling in watercolors to get a sense of calm and release. She created an Instagram account to post a picture of her art each day, and soon found herself with over 10,000 followers and people reaching out to buy her art. She found a community and a long-overdue sense of belonging.
Now, at Thrive with Trupti, she provides aspiring watercolor artists with online training. She offers classes, focuses on colors and pigments, mindset guidance, live Q&As, critiques, insights, prompts, and access to a vibrant group of like-minded creatives.
Today, Trupti joins the podcast to share the story of how she left the world of marketing to become a full-time creative in less than five years, what she did to turn her Instagram following into a thriving membership business, and the beauty of finally finding your calling in life.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/113
Infertility issues strained Maritza Parra’s marriage and gave her such bad panic attacks that she was unable to continue running her brick and mortar business. One day after divorce court, she had an epiphany, and she started using creativity to remember the simple truths she needed to hear. Soon, she was teaching this life-changing technique to others, and the resulting momentum led her to become a life coach.
Now, at Heartwork Journaling University, she teaches her students how to coach themselves THROUGH anything or TO anything. She provides tools for serious personal growth and rediscovery through creativity and play.
Today, Maritza joins the podcast to share the story of how her traumatic loss naturally led to the next chapter of her life and career, the power of reframing, and why the answers are inside you right now, just waiting to be discovered.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/112
Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking.
Now, at Consultancy for Creatives, she guides creative event professionals that are struggling to level up their creative business. She helps them get visibility, build confidence, increase sales, and expand their reach in ways they never thought possible.
Today, Sasha joins the podcast to share the story of how she found her voice, built two thriving businesses that inspire and feed off of each other, and why offering less can sometimes be giving so much more.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/111
After several years of growth, Susan Bradley’s shoe company experienced a sudden downturn in sales. It felt like things simply weren’t working like they used to. And when she learned that her 77-year-old mother now did all of her Christmas shopping online, Susan knew she needed to make a big change.
She spent the next year growing her Facebook presence and building up her email list to 18,000 subscribers. Now, at The Social Sales Girls, Susan uses what she learned growing her business to teach her fellow e-commerce store owners how to get more traffic and sell more of their beautiful products.
Today, Susan joins the podcast to share the story of how she came to share her knowledge of the art of social media with other business owners, the incredible success her students are having, and the lasting power of building a great community.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/110
Manu Muraro spent 15 years as a creative marketer for Cartoon Network. After she got laid off, she went to a startup, but the experience of being on all the time while holding a baby in her lap left her feeling exhausted, burned out, and unsatisfied.
She decided to look slowly for another job and freelance until she found her next role. However, freelancing naturally led her to launch a membership business. Now, at Your Social Team, she helps social media managers and entrepreneurs use Instagram to take the guessing game out of content creation and generate top-performing posts.
Today, Manu joins the podcast to share her story of healing from burnout, creating her own opportunities where others might see closing doors, and the beauty of saying “yes” - even when you don’t have all the answers.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/109
Encouraged by her parents, Gail Sibley studied art, then started to build a following for her hand painted tiles and pastels in the markets of Salt Spring Island. People began to ask her to teach, but she found herself limited by the number of people she could serve in a single class.
Now at How To Pastel and the Gail Sibley Art School, Gail provides her students who want to take the next step with community, commentary, and lessons to help them ignite their passion for art with others who are doing the same.
Today, Gail joins the podcast to share the story of how she succeeded in a unique and highly competitive field, the power of knowing your value, and how the membership model is uniquely designed to serve creatives.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/108
Marisa Cummings got a degree in advertising because she feared she’d never be able to make a living as an artist. However, the older she got, the more inspired she felt to share her story as a self-taught artist and bring people along on that journey, which led her to create her first course.
Now, at The Expansive Artists, she provides aspiring artists with workshops, courses, and community to empower their own creative lives. She helps them confidently, consistently, and artfully sell online to their ideal collectors.
Today, Marisa joins the podcast to talk about the power of helping artists realize what they’re worth, mastering the art of improv to become a better public speaker, and how to lean in to your calling and make life-changing discoveries.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/107
As a stay at home mom, Joy Anderson struggled to create side income participating in MLMs and selling thrift store finds on eBay. When she left a failed marriage, she knew she needed to provide full-time income to support herself and her three kids, so she started a preschool.
Now, at Start Your Preschool, Joy helps parents just like her stay home, create consistent income, and make a difference in their children’s lives. She shares a proven, step-by-step blueprint used by thousands of women over ten incredible years.
Today, Joy joins the podcast to tell the story of finding the courage to walk away from what wasn’t working, get paid what she knew she was worth, and the power of following a proven process and seeing what happens.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/106
Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn’t want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn’t taken a dollar of profit.
Now, at Knit Stars, Shelley has up-leveled her industry. She provides over 12,000 people with a platform to build businesses, discuss difficult topics, and get paid what their creativity is truly worth. She’s also the author of Move the Needle: Yarns from an Unlikely Entrepreneur, which will be published by Hay House on January 12, 2021.
Today, Shelley joins the podcast to talk about the legacies we build in life, the value of empowering her fellow artists, and the big wins she (and her clients) have experienced along the way.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/105
Donna Clark spent over 20 years as a corporate broadcast video producer, but burned out after doing the same things all the time. To fill a new need in her community, she founded a nonprofit theater arts academy for kids, but also wanted to create recurring income for herself and her family.
Now, at Your Artful Journey, Donna helps her members come together online in an amazing & supportive art community. She provides them with a safe, nurturing, inspirational place to create, share, and grow in their daily art journaling practice.
Today, Donna joins the podcast to tell the story of the chance encounter that led to her launch, how she empowers her business partner to serve their audience so effectively, and why it’s so important to help people keep the creative juices flowing right now.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/104
Over the last 100 episodes of this podcast, we’ve featured entrepreneurs in every stage of their journey. We’ve spoken to business owners who launched incredible membership sites just days or weeks before being interviewed, as well as experts who have been doing this for years. We’ve even featured entrepreneurs twice as they’ve made powerful pivots and adapted their business models to match what their audience needs as the world changed around them.
On this podcast, we’ve focused on heart, love, and innovation, and shared beautiful stories along the way. To celebrate our 100th episode of It’s A TRIBE Thing, we’re flipping the script. Today, founder Stu McLaren interviews host Shelli Varela to share wisdom from 99 game-changing entrepreneurs!
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/103
Dr. Shamieka Dean aspired to be the CEO of someone else’s company. But when she got fired from her last corporate job, she found her calling in purpose and business coaching.
Now, at Next Level Business Academy, she helps business owners get unstuck and scale their income without having to hustle 24/7. She provides her members with the tools they need to create consistent income through course creation, allowing them to spend more time with the people they love.
Today, Shamieka Dean joins the podcast to tell the story of the powerful, transformative moments that changed the course of her life, the role faith played in this transformation, and why if you have a story to tell, you have a product to sell.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/102
During her time in corporate America, Becky Davis fell in love with public speaking. As she learned the craft and skill, she focused on growth and development within her company, and helped others earn millions. However, when she was injured during a surgical procedure, she realized it was her time to take the leap and build a business of her own.
Now, through the Bulletproof Business Formula, Becky provides a training program for online educators who want to take the guesswork out of growing and scaling online businesses to multiple six figures while working less.
Today, Becky joins the podcast to share her story of triumph over self-sabotage, finding clarity in purpose and in service, and the powerful ripple effect of her work.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/101
Jean Haley worked with university researchers to reach farmers, growers, and other important players in the world of sustainable agriculture. Though she loved her work, losing several loved ones in rapid succession made her realize she didn’t want to be staring at data for the rest of her life - and she set out to become a full-time artist.
To make this a possibility and empower others just like her, Jean has built a membership through the Naturally Dyed Wool Bundle monthly subscription. She sends fellow wool crafters sustainable, all-natural materials, allowing them to build their stash of crafting gear while helping the planet at the same time.
Today, Jean joins the podcast to share the story of how she found the courage to reinvent herself after 15 years, launched her membership business, and built a powerful community along the way.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/100
Jamie Swanson had a seven-figure photography business, but the COVID-19 pandemic decimated it. She lost 85% of her income almost overnight, and struggled to find photography sessions in the months following the first lockdowns.
However, her membership business presented her with the opportunity to step up, inspire others, and become who she needed to be. She envisioned a new business model and a new way to work. Now, through her membership business and her podcast, Bright Entrepreneur, Jamie is helping other entrepreneurs build movements around their business the way she built one around her photography and bring real transformation for their clients.
Today, Jamie returns to the podcast to tell the story of this difficult pivot, saying goodbye to the fear in her head, and flying by the seat of her pants as she rethought and rebuilt her business.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/99
Kym Tolson’s natural sense of empathy led her to become a therapist, and she eventually opened a private practice of her own. However, issues with her billers led her to discover that she had over $12,000 in uncollected client and insurer payments, and her attempt to resolve the issue led to the termination of her contract and getting locked out of her own business. To make sure this never happened again, she learned everything she needed to know to effectively do her own billing.
Kym now teaches other telehealth professionals how to take insurance in their private practice and keep track of what’s going on in their own business. She helps them take control of what’s going on and operate businesses with honesty and integrity to best serve their patients.
Today, Kym joins the podcast to share how she solved a big problem and gave that knowledge to others, how the membership model has improved her own practice as a therapist, and how to find the courage to pull the trigger, launch, and get it done.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/98
After seeing her mother file for bankruptcy, Kelsa Dickey believed that becoming a financial advisor was her dream job. However, she discovered that she didn’t want to help people with investments, insurance, or long-term planning. Instead, she wanted to help her clients’ make sense of the money each and every day.
Now, at Fiscal Fitness, she provides financial coaching with a specific focus on the day-to-day part of money. She spends her working days following her passion, and helping people plan for and create the lives they want to live. Through her membership, Financial Coach Academy, she teaches financial coaches everything they need to know to do what she does.
Today, Kelsa joins the podcast to tell the story of how she found her passion, invented her niche, and let go of the limiting beliefs that were holding her back from succeeding on her terms.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/97
Angela Myles worked in and out of administrative jobs while her husband Victor drove tanker trucks. As they had children and grew their family, long hours started to wear on them, and the couple needed to make a transition to change their lives for the better. A stranger gave Victor the guidance and advice to build a nonprofit to work with homeless men, and they soon set out to master the art of writing - and receiving - grants.
Now, as the Myles Factor, and through their membership, Fundable University, Angela and Victor teach churches and faith-based nonprofits how to set up community programs and get the funding they need to build their million-dollar visions.
Today, Angela joins the podcast to tell the story of the trucking accident that changed the course of her and Victor’s lives, how the membership model helped them whether personal crises, and how they built an incredible community that has had an extraordinary ripple effect.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/96
Stine Bustillo was always interested in marketing, and landed her first high-level sales job on what was practically a fluke. She cultivated over a decade of experience, and realized on a trip to Paris that she wasn’t headed on the life path she wanted.
Now, through her membership, she helps predominantly female entrepreneurs in Norway build their social media, create content that actually converts, and use the newest digital marketing strategies to grow their businesses.
Today, Stine joins the podcast to tell the story of her journey from the corporate world, the podcast that inspired her launch, and how she created a thriving membership business in just a matter of hours.
KEY TAKEAWAYS
- How Stine knocked her first sales job out of the park despite a lack of qualifications or formal training.
- Why pregnancy led Stine to take the plunge and pursue a career in social media.
- How listening to a single podcast episode inspired her to launch her membership by simply reaching out to her mailing list.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/95
Cheryl Engelhardt made a career for herself scoring documentaries, writing jingles, and working with social justice choirs. Eventually, she found herself being asked to speak to others about what it meant to have a successful career as an independent musician, and needed to learn how to answer her fellow musicians’ tough questions about life and business.
Now, at Amplify, she provides a monthly membership and environment designed for optimal on-going success. She provides coaching, content, cross-promotion, community, and a structure so that musicians can create a plan for a long-term successful and fulfilling music career, celebrating every step of the way.
Today, Cheryl joins the podcast to talk about why she chose the membership model instead of conventional coaching, the fatal mistakes that people make when it comes to defining what they want, and how not to lose hope even as your goals shift over time.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/94
When Faye Cornhill discovered that a career in media would involve years spent making no money, she worked for a series of totally unglamorous technology and logistics companies in sales. Along the way, she mastered the art of corporate selling and storytelling.
Now, at The Wedding Business Club, Faye helps her fellow wedding business owners regularly attract and book big ticket wedding clients. She helps people embrace an abundant mindset, raise their rates without losing business, and get answers to all of their toughest questions.
Today, Faye joins the podcast to talk about how storytelling can help you sell in any industry, why you don’t need to have all the answers all the time to offer an amazing membership, and how to escape the scarcity mindset, no matter what your niche is.
KEY TAKEAWAYS
- How selling with stories and capturing attention transcends any niche.
- Why Faye was concerned that the membership model wouldn’t work for her - and how she created a membership to solve the problems she had as she launched her own wedding photography business.
- How Faye’s membership site has helped her clients weather the COVID-19 pandemic.
- Why owning your story and your experience is the most important thing you can do in your business.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/93
Ashley Ebert went to school with a plan to become a marriage and family therapist, but quickly discovered that being an employee in someone else’s small business wasn’t for her. When her grandmother had a stroke, Ashley took her home and stepped up to become her caregiver, and soon after launched and scaled a wedding planning company.
Now, at The Abundance Group, Ashley helps wedding professionals build thriving businesses of their own. She provides personalized coaching, weekly teachings, and access to a wide variety of resources to help her members solve problems and get answers to the biggest challenges they face in life and business.
Today, Ashley joins the podcast to share the story of her incredible pivot, building a business with her father, and what it means to empower and transform her industry for the better.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/92
Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business.
Now, at Cache Advance, Lisa sends her members a fun box of geocaching and awesome outdoor gear each month. She’s scaled her business to nurture her very best customers while massively reducing her workload and de-stressing her life.
Today, Lisa joins the podcast to tell the story of how she coped with her niche becoming rife with competition, built a new business to the exact specifications of her best customers, and stopped chasing sales for good.
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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/91
Rachel Davis grew up playing the piano, writing songs, and loving music, but was steered away from pursuing a career in it. She spent 20 years in corporate sales, advertising, and online marketing to great success, but found herself anxious and unhappy in her work. She walked away from the corporate world to teach music classes that went beyond the noisy offerings full of exhausted parents she took her young children to. However, she soon discovered that she needed to take her business online to protect her mental health.
As she made major changes in her life, she wrote two albums, led a TED Talk, created an online program, and built a musical membership for children. Now, at Raise a Tiger, Rachel helps children use music to access their genius, gifts, flow, and confidence.
Today, Rachel joins the podcast to share how she came back from feeling like half a person, the unique teaching and healing power of music, and how her membership business has changed her and her family’s life for the better.
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Candace D’Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and her husband wanted to take a job in New York.
Now, at Pet Boss Club, Candace provides business coaching and mentorship for entrepreneurs in the pet industry. She helps them build businesses that create thriving communities, impact their local economies, and act as positive change agents in the lives of pets, customers, employees and other small business owners.
Today, Candace joins the podcast to share the story of her journey to entrepreneurship, how mentorship and coaching changed her life, and how she now passes that gift on to others in her field through a scalable, thriving membership business.
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Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose weight.
Now, at Fast Mama, Lindell helps women between the ages of 35 and 55 escape the weight loss yo-yo wheel and ensure they’ll never need another diet or weight loss program ever again.
Today, Lindell joins the podcast to tell the story of how she went from struggling business owner to thriving entrepreneur, how she accidentally discovered the seeds of her membership site, and how to turn what makes you uniquely yourself into a scalable membership of your own.
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While backpacking around Australia, Ginny Gane discovered the law of attraction. She discovered the vibrational components of life and human interaction, and as her life became easier, she found others calling her their law of attraction coach.
Now, at LOA Skills Camp, Ginny helps her students truly leverage the law of attraction in their lives and live their dreams. She’s built a unique funnel that gives people the fundamentals to manifest everything they want in life, and uses the membership model to provide continuing education and community to see their visions through.
Today, Ginny joins the podcast to share the story of how childhood bullying set her on her unique path through life, how she discovered she could get paid doing what she loved, and how to use a membership to teach something that can seem cosmic.
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Tasha Cochran had no idea how she was going to afford college, so she joined the US Marine Corps. She became a mother as a teenager, and, while serving as a full-time Marine, took night classes at a community college, then attended Yale Law School. She got a great job, but also found herself posting YouTube videos about hair and personal finance, which led her to realize that she needed to sell products and services to grow her side business.
Now, at One Big Happy Life, Tasha helps people create lives they love while building wealth for their best financial future. She helps her clients take control of their lives and their money once and for all in a busy world with jobs, kids, money, and health demanding their attention.
Today, Tasha joins the podcast to share her journey from aspiring attorney to membership owner, how it felt to cross that precipice, and what it means to give people the empowerment and hope they need to live the lives they’ve always wanted.
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After Lindsay Mustain’s father was laid off from his job after 25 years, his family lost everything. His suffering and his experiences being told time and time again that he was overqualified led Lindsay to a career in recruiting to help people. Her gift for connection, finding talent, and highlighting it led her to work for 25 Fortune 100 companies and ultimately to becoming Amazon’s most visible employee on LinkedIn.
When her time at Amazon had run its course, Lindsay walked away to pursue the membership model. Now, at Dream Job Hack, Lindsay uses her experiences from the world of recruiting and hiring to help people find careers where they love what they do. She uses her insider knowledge of just how broken the job search process is to empower her members to find great roles and earn more.
Today, Lindsay joins the podcast to share how she found her strength, how embracing the membership model has allowed her to do what she loves best, and why every aspiring entrepreneur already has all the tools they need hiding inside of them.
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Beeta Hashempour was on track to study law, but a trip to France to visit a friend changed her life. As her French food blog grew, she discovered Francophiles all over the world who read her writing, loved her photography, and wanted a deeper connection with the French lifestyle.
Now, at Everyday France, she provides her members with recipes, ideas, and a sense of community. They embrace their love of France and French living through on-demand content, recipes, fun challenges, and conversations.
Today, Beeta joins the podcast to talk about the trip that revealed her life’s calling, turning her true love into a viable business, and why even the most obscure niche can serve as the fuel for a powerful membership site.
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Zayna Rose studied neuropsychology but decided not to become a therapist. Instead, she built her career helping people with self-presentation. She empowers her clients to build businesses connected to their personalities, improve their interpersonal communication, and find their charm.
Now, at Profit In Style, Zayna provides members with accelerated personal branding, public image development, and styling. She helps people attract ideal clients, find collaborators, and create opportunities so that they can be perceived as a leading, credible experts in their fields.
Today, Zayna joins the podcast to share the story of her journey, how to master the art of interpersonal communication whether you’re on a stage or a Zoom call, and how this moment in history calls for all of us to move together.
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At 19, J. Nichole Smith adopted a Great Dane and soon found herself knee deep in the world of pet photography. After a trademark licensing agreement left her with over $50,000 in debt and the brand she partnered with never delivered, she moved into the world of retail. She opened physical brands in Los Angeles and London, but soon discovered that her dream businesses didn’t make her happy.
Now, at Working with Dog, she helps other “petrepreneurs” find their why and build niche brands. She guides them on their personal growth journey, stops them from developing what she calls Shiny Object Syndrome, and has helped build thriving businesses successfully and repeatedly across a number of different markets.
Today, J. Nichole joins the podcast to talk about why serial entrepreneurship is a marathon and not a sprint, how to stop fear from getting in the way, and why building a business - and overcoming any challenge in life - help you understand yourself in ways you’ve never allowed before.
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In college, artist Justin DeMers had an “aha” moment that unlocked his creativity. That breakthrough allowed him to help large networks, companies, and brands find the extraordinary in the ordinary and produce powerful human interest videos.
Now, at Live Lab, Justin helps entrepreneurs cut through the noise, eliminate distractions, and create powerful live videos to empower their brands and forge meaningful connections. Within that membership is a smaller membership, called Seen and Heard, where he helps people in all industries leverage what he calls “relatable video” throughout their entire business.
Today, Justin joins the podcast to share how he finds the human factor underneath brands, why you can’t automate connection, and how his two-tier membership system uniquely serves both him and his audience.
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Sharon Gaskin’s first job was in human resources. When she got asked by a coworker to help run a training course, she discovered that she really loved it, and it changed the course of her life. Soon, other trainers wanted help, and she started running events where trainers could come together, talk, and share the issues and challenges they face in life and business.
Now, at Trainer Talk, Sharon provides freelance trainers with resources to grow their business and feel connected. She gives trainers opportunities to collaborate rather than compete, develop and improve their businesses, and share experience and knowledge.
Today, Sharon joins the podcast to talk about how she broke into the training industry, why she closed down her side businesses to focus 100% on the Trainers Training Company, and what you can do to position yourself to succeed in your industry.
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Blogger Gwen Lane studied business and got a job in entertainment, but discovered that she wasn’t serving people in the way she wanted or making the most of her gifts. As she built her own blog and cultivated a dedicated following, she realized she was answering the same questions from other aspiring influencers and entrepreneurs over and over again - and that she had something powerful to share with the world.
Now, at The Spark School for Influencers, Gwen teaches influencers and entrepreneurs how to build an online presence, grow an engaged following, and monetize. She shows them how to work with brands like Disney, Google, Nike, Facebook, Nordstrom, and Target, and cultivate authentic relationships with real people.
Today, Gwen joins the podcast to talk about how her side hustle as a blogger led her into the world of influencer coaching, the power of unraveling limiting beliefs, and why your personal brand is about more than just how many emails you’ve captured or followers you have.
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Jackie Grundberg worked all over the world as a wildlife biologist before settling down and becoming a biology teacher. When she needed to work in a Montessori grade school to practice the style of teaching she loved, she made a breakthrough discovery: she could effectively teach high school-level science to 4th-6th graders by incorporating experiential learning.
Now, at Backpack Sciences, Jackie helps educators earning their Montessori credentials overcome the overwhelm of teaching science. However, with schools having closed as a result of COVID-19, she’s shifted her membership to focus on providing direct educational tools and learning experiences for kids at home.
Today, Jackie joins the podcast to tell the story of the IMAX movie that changed her life, how the Montessori principles and the membership model go hand in hand, and why you don’t need to know anything about marketing - or have it all together from day one - to create an empowering membership business.
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Angel Santos landed what she thought was her dream job working in television. However, she soon discovered that her true love was stories, not news, and she felt like her creative side was dying. She started a nonprofit to produce Christan films and introduce kids to media production, but earned only $535 in three years.
She took a day job as a marketer and began learning about business, and soon had a revelatory experience at a conference. She was told she had an “expensive hobby” - not a business - and set out to make big changes.
Now, at Course Creation Academy, Angel combines her unique combination of interests into a membership that helps others build their dream business. She empowers people to structure their unique expertise and experience into online courses or programs, live with purpose, and achieve success with less hustle and more peace.
Today, Angel joins the podcast to share the hard lessons she learned from three years of struggle, how she turned something supposedly impractical into a thriving business, and how others can use their own skills to do the same.
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For 11 years, Cody Burch was the engineer in the back of the room, handling every aspect of his company’s digital marketing efforts. When he started to work for a number of coaching clients he really admired, he got inspired and started his own agency. However, after an infamous Facebook outage left him running ad campaigns all day on Thanksgiving, he decided that his successful business needed to change.
Now, at One Hour Funnel, Cody offers a coaching business and a membership, empowering entrepreneurs to take back control of their marketing. He helps them leverage Facebook ad spend correctly, provide real service to their customers, and build high-converting funnels in record time.
Today, Cody joins the podcast to share his journey from engineer to founder, why the membership model suits his life better than one-on-one client campaigns ever did, and why you have to stop living small to make great things happen.
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Belinda Weaver pursued a “safe” career in IT and worked as a computer programmer, but soon discovered that things were much more fun in her company’s marketing department. She got bored in her niche and was looking for a new opportunity when she discovered freelance copywriting. She soon built a business that gave her newfound freedom and the opportunity to quit her job.
Now, at Confident Copywriting Membership, Belinda teaches other copywriters how to build thriving businesses, express themselves, and get results. She gets to do what she loves every day, helps others succeed, and has scaled her income and availability by going beyond one-on-one client work.
Today, Belinda joins the podcast to share the story of walking away from a safe education, career, and niche to pursue something she truly felt passionate about. You’ll learn how she turned her expertise into powerful learning materials and gives the gift of her life-changing opportunity to others.
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Matt Tommey has been an artist for his entire life. After several years in the ministry and a career in marketing that was cut short by the Great Recession of 2008, Matt had a dream in which he raised a generation of artists. He acted on it by writing his first book, Unlocking the Heart of the Artist. Soon, he was on the road all the time doing events, and he worried that he had become a creative who never had any time to create.
Now, at Matt Tommey Mentoring, he helps his fellow Christians make art, thrive in a positive community, and achieve success. His tools and strategies apply to people working in any creative expression and have had a powerful ripple effect.
Today, Matt joins the podcast to share the story of how his initial dream, which didn’t quite make sense to his fraternity brothers back in college, led him to publish six books, create a successful e-course, host a podcast with over 10,000 weekly listeners, and lead several conferences for Christian artists a year - all on his terms.
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Kathy Terrill is a New York City-based actor who has appeared in a number of off-Broadway and regional theater productions, as well as a number of episodes of All My Children. Because her acting work was largely seasonal, she took on a side gig as a product presenter for QVC. However, when her mother fell ill and she needed to stay in Manhattan to be there for her, she found herself decluttering her life on eBay.
Her deep understanding of sales from QVC helped her rapidly grow her business, and she soon found herself on eBay’s radio show, attending conferences, and winning awards like eBay’s Small Business Advocate Award in 2016.
At her site, I Love To Be Selling, Kathy shares her knowledge of what works (and what doesn’t) in sales with other aspiring sellers. She uses the membership model to deliver a thoughtful, focused plan of action for any online seller looking to grow.
Today, Kathy joins the podcast to tell the story of how she developed a perfect storm of qualifications in her industry, why she felt like a product creating machine when she first dove into the online world, and what makes the membership business a perfect fit for her unique offering.
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When Tracy Henning entered the real estate industry at the age of 21, she found herself up against extraordinarily stiff competition. The early rejections and harsh criticism showed her how much more effective she could be if she started to think outside the box, and she soon became one of the leading realtors in her market. However, after she adopted her newborn daughter, she knew she wanted to spend more time at home.
Now, at PorchLyte Social Academy, Tracy passes on her experience and learnings from her industry on to other aspiring realtors. She helps her members generate leads and stand out from the competition, without running newspaper ads, making cold calls, buying billboards, or any of the other sales tactics her generation relied on.
Today, Tracy joins the podcast to share stories from the real estate industry, how she uses the membership model to mentor others, and the power of creating a community for people working in what can be a lonely, cutthroat profession.
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When Karen Cinnamon got engaged, she found herself unable to find anything that spoke to her when it came to planning a modern Jewish wedding. When she couldn’t find anyone providing the inspiration, advice, or guidance she was looking for, she realized that there was a hole in the market and a massive opportunity.
She started a blog to showcase innovative Jewish weddings, and it became her full-time job within a year. Now, at Brides Club, she provides Jewish brides with a community that minimizes stress and overwhelms with positive support and guidance.
Today, Karen joins the podcast to share the story of how she moved from the blog and advertiser model to a membership business, how she recovered from a launch that she says “did everything wrong,” and what she’s doing to support her members in uncertain times.
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After 10 years of working as a school counselor, a faith-based counseling course changed Melissa Bezotte’s life forever. She launched her Christian counseling practice 10 years ago, and despite having never done any marketing, she and her team of therapists have always had a full schedule. However, Melissa’s huge waiting list for new clients meant that she was always at capacity and unable to give more of herself to people.
After working with a business coach who had a membership site of their own, Melissa launched The Inspire Collective. She helps women achieve success, balance, and freedom by providing the community, tools, and inspiration needed to take them to the next level professionally, relationally, spiritually, emotionally, and mentally. Through the membership model, she can offer more of her authentic self to her clients than ever before.
Today, Melissa joins the podcast to share the story of how the membership model solved some of her biggest personal and professional challenges, how she transitioned from business owner to online entrepreneur, and why all you need is a vision and a true understanding of your why to launch a life-changing business.
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Brandie Bracy always had the entrepreneurial bug, but pursued a career in law to keep her family happy. When she realized it wasn’t the right fit for her, she left to start an all-female cabinet painting company in a male-dominated industry in Nashville. While there, she realized she was an even better marketer than she was a painter, and found her life moving in a new direction yet again.
Now, at Salon Business Academy, Brandie helps salon owners grow their businesses while building lives they love. She is able to focus on her kids and her husband like never before, imparts valuable and unique knowledge, and has finally scratched the entrepreneurial itch.
Today, Brandie joins the podcast to tell the story of how she took the leap of faith from the corporate world, how she uses her formal education in new ways, and how she’s transforming the lives of thousands of women to incredible effect.
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Laurel Chiten was an independent filmmaker who regularly won highly competitive grants, got distribution deals, and had her work shown on national television. However, when she tried to make a movie about homeopathy and couldn’t get a dollar of grant money, she discovered that she had extraordinary skills as a community builder and fundraiser - and found her life moving in a new direction.
Now, at Dinner Mates, Laurel gives lonely people the opportunity to come together over dinner. Her members see each other on a regular basis to break bread, make friends, and build community.
Today, Laurel joins the podcast to share the story of how she discovered her remarkable talent for marketing, how she built a membership site to solve her own problems, and why this 180-degree pivot from her previous career still utilizes her decades of filmmaking experience.
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During the Great Recession of 2009, Lisa Bedford’s husband’s construction company went from getting 50-60 client calls a day to zero. To distract herself from her fear of going bankrupt, she started building emergency preparation kits. Soon, she started blogging about prepping and survival from a uniquely female perspective, using her background in education to help others feel empowered and in control even during times of crisis.
Now, at Survival Mom Sisterhood, she teaches women vital prepping and survival skills for any situation. Whatever the crisis, they know they’ll have the mindset, gear, and knowledge their families can depend on. Her community has taken on a remarkable life of its own, providing mentorship, master classes, monthly challenges, and expert support.
Today, Lisa joins the podcast to share how she cultivated a truly unique niche in a field dominated almost exclusively by men, took the leap from teaching to sales, and how she turned ten years of blog posts and a book released by a major publishing house into a thriving membership business.
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Ali Manning took up bookbinding as a hobby after her daughter was born. By the time her daughter was in elementary school, Ali had started blogging, teaching bookbinding classes, and selling her books in galleries, studios, and on Etsy. However, her business wasn’t scalable, her income wasn’t where she wanted it to be, and her teaching obligations were getting in the way of being able to visit family back in the United Kingdom.
Now, at Handmade Book Club, Ali simplifies traditional bookbinding for the modern crafter. She teaches fellow crafters how to create a new handmade book each month, gives them a massive library of resources to learn from, and connects them to a community of creators to ensure that every one of their projects is a success. She maintains an astounding 98% retention rate and has turned her passion into a sustainable monthly income.
Today, Ali joins the podcast to share how she turned her passion into an offline and online business, how she conquered her fear of technology and built her membership site, and the unexpected gifts she’s discovered along the way.
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At the age of 60, Joann Filomena’s husband died suddenly and unexpectedly, and she was laid off from a job she loved. As she grieved, she took a new job, but found herself unhappy. She soon realized that she wanted to leverage her own life experiences to coach other widows through the trauma and pain of profound loss.
Now, at Widow Coaching Center, Joann helps widows cope with their own grief. She empowers them to become widow coaches themselves, providing the resources they need to build and grow businesses doing unique, powerful work that traditional therapists and grief counselors don’t fully understand.
Today, Joann joins the podcast to share the story of how she built a new life and career after her tragic loss, how she quickly mastered social media and online business, and how the membership model has allowed her to do work she loves for the rest of her life.
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Brenda Ster spent the first 20 years of her working career in training and financial technology, and climbed the corporate ladder. But by her forties, she was stressed out, burned out, overworked, travelled too much, and barely made time for her family.
That all changed when she joined a direct marketing company that sold jewelry. She threw out the direct sales playbook, built a team of 1,000, and generated upwards of $1 million per year in volume. She did this all online - with no home parties, no vendor events, and no spam - and the company took notice. However, when they couldn’t come to a financial agreement, she set out on her own.
Now, at Social Boss Collective, Brenda shows people how to launch, grow, and scale their online business. Through doing what she loves, she enjoys a work-life balance she never could have envisioned in her previous career, and makes the most of her truly unique skill set.
Today, Brenda joins the podcast to share the story of her journey into accidental entrepreneurship, the big wins and major mistakes she made along the way, and why the membership model works so well for coaches and teachers in virtually any industry.
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Debbie Viola was always interested in art, but her guidance counselor didn’t allow her to take art classes in high school. Immediately after graduation, she became a legal secretary, and spent 23 years working for a fast-growing, high-paced law firm. Though she was great at the work, she hated how it made her feel like a robot.
Everything changed on 9/11, when she was in Manhattan as the World Trade Center fell. Immediately after the tragedy, she decided to quit her job and pursue a career in art. Now, at The Creative Connection Painting Club, Debbie is doing more than just building a virtual community of women who paint together each month – she’s helping them experience the therapeutic power of making art while she supports her family.
Today, Debbie joins the podcast to share the story of the day her life changed forever, how her love of art and her natural talent led to her second career, and why it’s never too late to jump into something new when you follow your truth.
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Teaching classes for a paper crafting company that constantly pushed her to take her business to the next level gave Christie Daugherty more anxiety, pressure, and stress than she ever wanted in her life. She started giving online sewing lessons, but soon discovered a surprisingly underserved niche that made even better use of one of her greatest talents.
Now, at Be The Light Lettering Tribe, Christie teaches women hand lettering techniques. She helps her audience lift others up and has created a powerful, inclusive community built on deep relationships and empowering, transformative work on her terms.
Today, Christie joins the podcast to share the story of how she discovered her most valuable skills, why her membership site is a job second and a community first, and how to avoid overwhelm for both your students and yourself as you create and run a membership business.
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Cynthia Maugard grew up loving horses, but was always told not to turn her passion for animals into her life’s work.
After graduating with a masters in Business & Logistics, she decided to travel the world, working many horse-related jobs along the way. Her experience eventually led to meeting her husband Pierre — a horse trainer and teacher who was trying to build his business, but struggled to do it alone. Before long, Cynthia and Pierre teamed up to build the business together.
Skeptical that horse training could be taught online, she soon realized after launching to 400 new members that anything was possible.
Today, Cynthia shares how she turned her unique combination of skills and passions into a thriving business — and how the predictable income of a membership gives her the freedom to show up fully in business and life!
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If a dog trainer can start a membership business, so can you!
Since launching My Service Dog and Me, Kate Olson is reaching more people than ever before. Not only that, but she’s been able to show up for her family when they need her most.
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This teacher left the classroom setting and started teaching completely online.
Jessica Peresta is the Founder of The Domestic Musician, where she teaches music teachers the steps and strategies to teach elementary music with ease, allowing her work to empower children all over the world.
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Looking to turn your passion into a thriving membership business?
Danielle Binns’ first child was born extremely underweight and quickly became a picky eater as she got older. Because she rarely touched her food at the dinner table, Danielle went back to school to understand why. Now, at Danielle Binns Nutrition, she helps families thrive through holistic health solutions, evidence-based feeding strategies, and mommy sanity support. She provides simple nutrition and mealtime solutions for picky eaters, giving parents more time to take care of themselves and their loved ones.
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Are you wondering if the thing you love could fuel a membership business?
Scientist and engineer Lisa K. wanted to know how people like Steve Jobs and Sir Richard Branson used their intuition to make big decisions and discovered that with the right training, anyone could do it. Now through the Intuition Development Circle, Lisa teaches others how to master their intuition to make incredible decisions in business and life.
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Are you looking to reinvent yourself and launch the membership business of your dreams?
Melissa Pruitt spent years training to become a psychologist before discovering her talents were perfectly tailored to business and social media marketing. And her husband Paul reinvented himself as a photographer after his real estate business collapsed in 2008.
Together, they run The Dream 100 - a private, personalized coaching and accountability mastermind. Using their unique skills, they help their members create sustainable, profitable businesses that serve their families and lives.
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Are you worried that you don’t have the time, energy, or money to launch a membership site?
At The Five Minute Business, Toni Bache helps give women the ongoing support and accountability they need to make massive progress in their lives and business. Not only that, but she doesn’t spend money on advertising, and only dedicates a few hours per week to it.
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Tracy Roesch Williams had a good job and was making great money, but felt like there was something more that she needed to do. Now, at Visions to Profits, Tracy helps women between the ages of 35 and 65 get out of overwhelm, make time to work on their businesses, and find the support and accountability they need to move forward and achieve their goals.
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Wondering how to turn your brick-and-mortar business into a thriving membership site?
After she was diagnosed with an autoimmune disease that required major surgery, Julie Dueck couldn’t keep up with her brick-and-mortar quilting store and had to close the doors. Now, at Quilt For Joy, she connects a like-minded community of quilters and gives them permission to create what they love - not just what gets the most likes on Instagram.
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Looking to build a membership site to extend your work as a writer and author?
Storyteller, actress, and theater writer Maryrose Wood never anticipated becoming a novelist. However, in her 40s, she created The Incorrigible Children of Ashton Place - a hugely successful series of books for young adults. When the series ended in 2018, she had a hungry fanbase that wanted to stay in her world - and stay connected with her. So, she created The Swanburne Academy, which gives fans and families tools to have fun and learn together as she finds new ways to tell her most popular story.
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Are you still trying to find your niche?
When Jamie Sears left her career as a lobbyist to become a teacher, she struggled in the classroom. However, when she shifted her mindset and allowed her students to participate more, she began experiencing breakthroughs. Now, at Not So Wimpy Teacher, she offers online professional development to help teachers go from feeling overwhelmed to feeling confident and excited about teaching writing.
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Are you doubting if your passion could fuel a thriving membership site? Think again.
From early on in life, Dan Netting knew he didn’t want a boss. After trying and failing to make it as an affiliate marketer, he eventually decided to launch a new online business that provided real value and made the most of his passion: motorcycles. Now, at Life At Lean, he helps fellow riders learn fundamental skills and put them into action, offering full support along the way.
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Do you think you need a degree to launch your membership site?
When teacher Dayna Abraham started her membership site, by her own admission, she didn’t know what she was doing. Now, at Calm The Chaos, she helps parents of challenging and misunderstood kids and give their kids a chance to thrive like never before.
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Do you think your business can only be done in-person? Think again!
At Mentoring Massage, Mary-Claire Fredette offers a mix of both in-person and online courses. She’s able to help massage therapists overcome the many challenges they face in their business (such as injury), so they can continue practicing for years to come.
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Does running your business come at the cost of having no life outside of work?
After her son was born, Sarah Masci realized she didn’t want to continue her job in energy management if it meant having to sacrifice time with her family. Now, at Bracken House Branding, Sarah teaches her clients how to create a personal brand of their own - and uses the membership model to achieve her ideal work/life balance.
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Is your business eating into your personal life?
As a professional speaker, Laurie-Ann Murabito spent much of her time flying all over the world, but travel left her feeling frustrated, lonely, and exhausted. When she wanted to fall back in love with her work, a chance inquiry from a client showed her the way forward.
Now, at Speak and Stand Out, she teaches others how to get booked (and get paid) to speak. She shows her members how to craft a compelling story, engage an audience, and deliver their expertise in style, so they can grow their business effortlessly.
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Looking to improve engagement in your membership?
At Engaging Gamification, Tama-Lea Lorenzen teaches entrepreneurs how to incorporate gamification into their online courses and membership sites, which motivates students to engage with the content and implement what they’ve learned - leading to unbelievable results.
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Would you like to turn your favorite hobby into a thriving online business?
At university, Jessica Brown felt like the whole world was telling her to help people bridge the gap between Japanese and English. Now, at NIHONGO Connection, Jessica helps Japanese language-lovers and native speakers improve their fluency - and has helped other people worldwide make powerful connections in their on and offline communities. Find out how she did it in today's episode!
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Are you struggling to achieve work-life balance, even when you love your job?
Christie Hawkins built a successful six-figure company hosting paint parties, but started to burn out. Not only that, she wasn’t spending enough time with her family. Now, at The Social Easel, she teaches her inner circle of women how to paint online. She’s grown her business from a local paint studio to an online, international one and built a thriving community like she’d never imagined.
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Are long hours and inflexible in-person meetings turning a career you love into a struggle?
Working as a personal trainer and coach, Brittany Byrd was making great money, but was also working 15+ hour days to accommodate her clients’ schedules. Now, at Total Body Transformation, she coaches women online to give them the focus, love, and attention they need to succeed not just at the gym, but with their nutrition and mindset.
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Is a launch the only thing standing between you and a successful online program, workshop or course?
Laura Phillips struggled with cycles of success and burnout before she discovered her love of coaching. Now, at Love to Launch, she helps business owners turn their knowledge into profitable online products.
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Are you still trying to figure out how to turn your passion into a thriving membership site?
Bree Noble used her love of music and extensive business experience to build Female Musician Academy, where she helps female musicians build their music careers. She teaches her followers how to get fans, make money and sustain their craft doing what they love.
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Do you fear that a membership site is going to be too much work?
At first, that’s what Amy Nielson thought. However, at Planning Playtime, she helps teachers (especially parents who have decided to homeschool) save time through engaging, play-learning based lesson plans for Pre-K and kindergarten-aged children - and she achieves far more than she did with just a Facebook group.
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Whitney Capps spent the last 12 years teaching the Bible to womens’ groups all over the United States. While she loved her work, she found herself with an ever-growing travel schedule - and didn’t want to spend even more time away from her family.
Now, at Simple Seminary, Whitney helps other women studying the Bible to have “a-ha” moments. She helps her members make connections between passages and provides a little hand holding along the way.
Today, Whitney joins the podcast to share why the membership model helps her make the most of her gifts without being away from home, why you don’t need to be an expert to have a successful launch, and how full transparency allows her audience to feel like they’re together with her on a unique journey.
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Is creating or sharing valuable content leaving you and your clients overwhelmed?
After her blog became hugely popular, Anna Runyan left her day job to coach women entrepreneurs. Now, at Classy Career Girl, Anna provides a one-stop-shop for all women in career transition. Through two different membership sites, she motivates and inspires women searching for new jobs or starting businesses.
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Growing up, Christine Camm was told that she was going to be a secretary and a mother. Sadly, she was told by parents and teachers that she would never amount to anything else. But, by learning French and getting a Master’s in teaching (and ultimately teaching the language to the very teacher who shut her down so many years ago), she proved them all wrong.
Since then, Christine moved to the South of France to live her dream of a truly French life. Through her membership site, Simply French, she transforms French learners into self-confident speakers.
Today, Christine joins the podcast to share the story of how she discovered her gift in spite of a total lack of support from her family and teachers, how learning a new language gives you the freedom and power to break away from social constraints, and why the membership model allows people to truly be themselves.
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After decades in the startup world, Kathy Ver Eecke decided to write a book about her experiences. She learned everything there was to know about publishing and got an agent almost immediately - and everyone wanted to know how she did it.
Now, through her membership site, Pitch to Published, she helps aspiring authors land agents, attract offers from major publishers, and place books on shelves all over the world.
Today, Kathy joins the podcast to share why her startup skillset translated so well to the world of publishing, why the membership model proved to be far more effective and holistic than small group or 1-1 coaching, and beginner steps for anyone interested in publishing a book of their own.
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Is a lack of formal training keeping you from turning your passion into a membership site?
Well, it doesn’t have to. And Avital Schreiber is the proof! Through her membership group, Present Play, she helps new moms and seasoned parents get the wisdom and inspiration they need to create childhood experiences that are full of joy. With no Ph.D, she is an authentic, valuable resource to other parents all over the world.
Find out how she did it by visiting TribeHub.com/34.
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Are you struggling to do the work you love and live the life you want?
In 1993, Ronda Nelson’s oldest daughter survived a diagnosis of terminal bone cancer. After getting a Ph.D in holistic nutrition and opening her own clinic, she began teaching other practitioners all over the country, but found herself exhausted and physically sick from months of travel. Now, through her membership site, she gives people what they need to be better clinicians. She’s built a sustainable, thriving community - and gotten her life and health back.
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Shelagh Cummins began her career as a teacher. However, after 10 years of teaching , she realized that something was amiss. During her maternity leave, she explored how to make money outside of traditional teaching and began creating courses, working as a corporate trainer, and blogging.
Now, through PowerUp Your Business, she offers women entrepreneurs the personalized coaching and peer support they need to navigate business roadblocks and create new opportunities for growth. She had been on a long journey of failed sales calls, unfulfilling courses, and a lack of confidence in asking to be paid what she’s worth. But that all changed after she shifted to a membership site, which skyrocketed her clients’ businesses,
Today, Shelagh joins the podcast to share the surprising story of how she landed her first coaching client, how she provides a high-touch, personalized service through her membership site, and why she never wavers when it comes to her fees.
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Struggling to turn your passion into a profitable business?
Heidi Easley was an art teacher for 10 years when her husband lost his job and they lost their home. To cope with the pain and embarrassment of bankruptcy, she started painting surfboards as a way to heal - and discovered a profitable business along the way.
Find out the full story by visiting TRIBEHub.com/31.
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In 2012, Teri Johnson founded the REFINED Conference - a place where women entrepreneurs and business professionals came together to work on personal growth and business development.
Because the conference was such a success and her attendees wanted to stay connected, she decided to launch the REFINED Community. However, this online membership didn’t quite take off like she planned, and she soon realized the importance of incorporating an in-person component to her work in order to provide the greatest value.
Today, Teri joins the podcast to share the story of how she serves over 300 people in cities all over the United States. You’ll learn how she combines online and offline experiences in a meaningful way, the deep connection between achieving personal and professional goals, and what Teri does to stay motivated when things get tough.
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Cathy Hay trained as a math teacher, but found herself overwhelmed by the stress of the classroom - which eventually led to her building a completely different career - sewing dresses. Unfortunately she learned the hard way… sewing is one of the most underpaid skills in the world.
She discovered that many people were also struggling to get by as dressmakers, and created her membership site as a way to generate steady income from month to month. However, what makes her membership site truly innovative is her extraordinary ability to curate the expertise of other people in her field.
At Foundations Revealed, Cathy provides mentorship and support for corset makers. She’s built a community where people interested in extremely specific periods of historical dress can learn new techniques, participate in monthly live workshops, and discuss their craft in a private community.
Today, Cathy joins the podcast to share the story of how she started her membership site, how it allows her to empower her friends, and how she’s turned her niche interest into a profitable business without ever struggling with the feeling of being overwhelmed.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
As a teenager, Jonny Wilson was told he could never have a real career as a musician, failed out of high school, and eventually became homeless. However, a drum teacher he met at 16 proved to be the mentor he needed. After traveling the world playing and studying music, he decided to build the music school he would have wanted to attend - and modeled it after his experience with that mentor.
Jonny now runs Build a Music School - a membership site that teaches others how to open life-changing music schools of their own. He cares not just about turning a profit, but making a difference - and it shows in his work. In fact, he has won the Local Hero Medal and the Young Businessperson of the Year Award in his city of Wellington, New Zealand.
Today, Jonny joins the podcast to talk about the mentor who changed his life, how he found a sustainable, fulfilling, and giving career in an industry that so few believe in, and how he makes music education accessible - and exciting - to everyone in his community.
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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/28
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
When Tamara Bennett’s husband was deployed to Afghanistan, she was at home with their two boys - and struggling to keep adult interaction in her life. She started to throw crafting parties where her and her guests crafted door hangers. Over the next few years, she created and grew Southern A-DOOR-nments Décor - a Facebook group to market and sell her crafts and party experience. Eventually, this led to her painting her orders on Facebook Live.
Through Painter’s Clubhouse, Tamara takes the crafting party model and makes it accessible to people around the world. Each month, she sends templates to her members, then teaches them how to paint them in two instructional videos. She’s grown her following from 5,000 to over 38,000 in a year! She will soon host her first in-person event to over 150 people, and has been able to afford a much-needed home renovation.
Today, Tamara joins the podcast to talk about learning how to craft and paint by using Pinterest, how she developed her unique business model, why lifelong learners are better customers than one-time shoppers, and her advice for anyone who believes that their niche is too small to serve.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Tara Walsh spent eight years working in corporate sales and marketing before walking away forever. Shortly after quitting her job, she suffered a late-term miscarriage. She went to beauty school, found new purpose in caring for women, mastered the art of eyelash extensions, and discovered that she could use her experience in business to help other lash artists grow successful businesses.
At The Lashpreneur, Tara empowers lash artists to step into their full potential as business owners, no matter where they’re at in their journey. She minimizes the learning curve, while giving the support, guidance, and motivation lash artists need.
Today, Tara joins the podcast to talk about the life-changing loss that led her down this career path, the mistakes she made as she accidentally launched her membership site, and what working in beauty is REALLY about.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Kari Schell was an accountant who loved to quilt. When she retired, she decided to see if she could do something meaningful with her quilting business. At On Point Quilter, she helps other quilters unleash the power of the Electric Quilt software. She provides 10-minute video lessons and written instructions to make using Electric Quilt a joyful experience.
She didn’t discover this winning formula overnight. At first, she focused on a number of different niches, but a campaign that led to more sign-ups and testimonials than any other in her history showed her exactly how to best serve her audience.
Today, Kari joins the podcast to talk about how she turned her passion into a means to authentically serve thousands of people, the importance of keeping it simple, and what you can do to replicate her success with your own membership site.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
After struggling with her weight for decades, at the age of 31, Corinne Crabtree made small, meaningful life changes - and lost 100 pounds in 18 months. Now, at Phit-N-Phat, she’s on a mission to help women who struggled like she did transform their mindset, lose weight, and and live better than ever before.
Find out why the membership model works so well for her business!
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Early in their lives, Jonathan and Amanda Teixeira were terrible with money. After living paycheck to paycheck and even getting into a fight about money on their honeymoon, they decided to learn how to make their money work for them. They knocked off $25,000 worth of debt in a very short time period by budgeting - and their friends wanted to know exactly how they did it.
This is how Jonathan and Amanda Teixeira founded WalletWin, where they help people get out of debt, build wealth, and change the world through generosity. They provide courses, one-on-one coaching, and accountability, giving people the power to transform their financial lives for the better.
Today, Jonathan and Amanda join the podcast to talk about the struggles that birthed their business, and the incredible story of how community came together to help them meet an unprecedented financial challenge in their lives through their best launch ever.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Lauren Gayfer launched her career as a nutritional therapist with a private practice, seeing patients one-on-one. However, she found herself limited by two things. She lived in a small town where there was only a small number of people she could serve. And she was family first, needing time to care for her two children. This left her feeling restricted, bored, and struggling to make ends meet .
Business coaching encouraged her to create her first online business - a four-week group coaching program that naturally led to her creating a monthly meal plan membership site. Though it was simple, it added value for her clients - and she was finally able to turn her passion into a scalable and sustainable business.
Today, Lauren joins the podcast to talk about leaving a career in advertising to pursue nutrition, why you don’t always need to share stories from your own life to connect with your audience, and how even the most introverted people can push out of their comfort zones to build authentic connections and serve more people than ever before.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Struggling to grow your membership site?
In this episode, you’ll hear how Sarah Williams turned her first decline in subscriptions into exponential growth using a strategy that cost her nothing to implement. Find out how she did it in this episode!
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
How can you launch a membership site when your work is based on touch and emotion?
Kathy Kawalec has worked with animals for over 35 years and offered transformative, life-changing training. However, bad weather threatened to destroy her revenue — and her growing business. Now, through Brilliant Partners Academy, she’s able to work with people and their animals all over the world, and the membership model gives them the time they need to make life-changing breakthroughs.
Find out how she translated her unique skills into a powerful membership site at TRIBEHub.com/20.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Deborah Stewart has been an early childhood educator for over 30 years. Her membership site, The Honey Bee Hive, helps teachers create strong foundations for young people. She provides proven strategies they can use to keep kids engaged in learning activities, play, and exploration in the classroom.
However, before launching her membership site, Deborah struggled to turn her unique skill set into a sustainable business. She built an online following and was providing valuable resources to a growing audience - but realized that as long as she continued to give her materials away for free, she was both losing money and making it harder to pitch her membership site.
Today, Deborah joins the podcast to talk about getting over her fears, coming to terms with the fact that it’s okay to make money, and why you can’t waste another moment waiting to launch.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Are you looking for new ways to break through the noise and set your membership site apart from others? In this episode, you’ll hear how Audria Richmond helps her fellow creatives have their first six-figure years by taking their marketing to the next level - and the unique ways she leads by example. After years of struggling in her own creative businesses, she now lives the life of freedom that she’s always wanted. Tune in and find out how she did it!
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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/18
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Looking to move from a course-based business to a membership model?
In this episode, you’ll hear how Belinda Rosenblum turned her highly successful financial education courses for women, couples, and entrepreneurs into a membership site - and how this change helps her serve her audience (and herself), better than ever before.
Find out how she did it by visiting TRIBEHub.com/17.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Wendy Batten spent years running a successful retail paint store - and discovered that she had a true gift for helping other entrepreneurs like her. This gradually led to her taking a step back from her retail operation in order to focus on coaching, and ultimately allowed her and her husband to make the decision to leave the city, sell their home and store, and move to a fishing village by the sea in Nova Scotia, Canada.
Her coaching work and gift for building communities extended to the online space as well. Despite her initial apprehension and lack of technological know-how to make it happen, she launched her first membership site, Paintrepreneurs Inner Circle. Now, she helps creative paint retailers all over the world manage the business side of their brick-and-mortar operations.
Today, Wendy joins the podcast to talk about how she runs a powerful business from a remote part of the world, how she was able to get the help she needed to launch from other entrepreneurs, and how she finds strength in moments of uncertainty.
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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/16
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
How do you make light out of the darkest moments in your life?
As a child, a lack of models in her size led Coach Tulin to struggle with body image - and ultimately helped her become a plus-sized model. Now, with a following of almost 400,000 people, Coach Tulin is showing others how to focus on getting healthier, stronger, and more mobile. Learn how she does it in today's episode!
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Jamie Swanson helps other photographers grow their businesses. She launched her first membership site in 2011, and provided comprehensive resources for photographers in SEO, sales, planning, and more. However, she found herself doing everything at the last possible minute - and despite having a huge audience, she struggled to grow.
Then, her own search for a professional photographer led to a breakthrough that revolutionized her business forever. Now, she teaches personal brand photographers one thing: how to land their first 12 clients to build a reliable source of recurring revenue. With her new membership business, Jamie teaches photographers how to work with entrepreneurs and influencers to help them authentically connect with audiences - and share their stories in a split second.
Today, Jamie joins the podcast to talk about why niching down gave her the power to scale her business in less time, how she uses her course to prequalify and onboard prospects, and why becoming the face of your business can better serve your clients.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/14
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
After 23 years in sales, Catherine Watkin left her corporate career in search of fulfillment. After years of retraining and many conversations with her friends, she found herself brought back to sales, but in a completely new way.
Now, Catherine is the UK’s leading expert in authentic and heart-centered sales. She teaches gifted entrepreneurs who feel awkward about selling how to attract and enroll clients in a way that’s in alignment with their values. Through her membership community, she helps people grow their businesses with integrity and stop saying, “I’ve got to grow this business.”
Today, Catherine joins the podcast to talk about coming back to a career that you didn’t love in a way that you do, transitioning from offering a high-end online course to a membership site, and why there is no one business model for everyone - no matter what the old pros have told you.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
When she finished graduate school, Mary Gilkerson had a portfolio and an MFA — but not the experience, skills, or tools to support herself as a working artist. She spent the next 20 years teaching painting to women all over the world, but also found herself at a crossroads: she could either stay in academia or become more active as her art career picked up momentum.
She then started teaching painting online, but found herself challenged by launching multiple times per year. Now, at MaryGilkerson.com she takes a more holistic approach to teaching aspiring and working artists, including the skills you need to grow and run your artistic business.
Today, Mary joins the podcast to share her journey from aspiring fine artist in New York to where she is today, how her great grandfather taught her about entrepreneurship, and how the membership model allows her to offer more than just painting classes while giving her the freedom she needs to create.
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FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
When Janine Esbrand was growing up, she planned on becoming a lawyer, and she did just that. However, a legal mission trip to East Africa left her feeling like there was something missing when she worked on mergers and acquisitions. This led her on a journey of discovery — and into a new career as a coach. However, she struggled to work full-time in law, build her coaching business, and prepare for the birth of her son.
During her maternity leave, she realized what she wanted to do: help women figure out what their careers look like post-motherhood. At LightBOX Coaching, she helps women make both career and family work. She provides support to moms as they return from maternity leave to their previous jobs, start new companies, or change direction altogether.
Today, Janine joins the podcast to talk about combining your talents to find fulfillment, the different ways women juggle work and family life, and the unexpected gifts of running a membership site.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/14
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
For seven years, Anna Saucier struggled with infertility. During that time, she became a practitioner in a natural charting method and medical treatment for restoring fertility, and began teaching this method to other clients. She built a business that she loved, but when she had two children of her own, she struggled to make time to see her clients one-on-one.
Out of this struggle came a realization: using the membership model, she could help her fellow practitioners build their own client base. At Inspired Fertility Pro, she helps Natural Family Planning (NFP) & Fertility Awareness Based Methods (FABM) instructors ditch the overwhelm, reignite their passion, and turn it into profit.
Today, Anna joins the podcast to talk about how the membership model allows her to have a greater impact while giving her more time for her family. You’ll also hear about how she got over her fear of being anything less than perfect, and why even the smallest niche can be a viable foundation for a successful membership business.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/10
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
After working as a marketing director and helping for-profit companies for over a decade, Rianne Klein Geltink got an itch to take a year-long sabbatical and go on an epic road trip across Australia. When the road trip turned out not to be what she expected, she packed up and left for Bali, where she discovered two things that changed her life: digital nomadism and social entrepreneurship.
In the months that followed, Rianne explored how to launch her first online business. She created Impact Business Base — an online membership community for startup social impact entrepreneurs.
Today, she joins the podcast to talk about how she found her vision, why it’s okay to adjust as you go, and why the world is up for people who want to do good.
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/09
When Dr. Mary Barbera’s son was diagnosed with autism, she dove deep into the world of autism treatment - and quickly faced many unique challenges. She now provides online courses, community, and support for parents and professionals in over 60 countries using several membership sites - the first of which she launched by accident.
As she began her deep dive into treating autism, she quickly discovered that it could take months to get in to see specialists, and losing that critical time for young children severely impacted development and recovery. Now, she serves people in over 60 countries on her mission to turn autism around for 2 million kids by the year 2020.
Dr. Barbera joins the podcast to talk about her son’s life-changing diagnosis, why the membership model is such a powerful way to address the serious lack of resources many parents are faced with, and the transformative results of her work.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/08
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Kasey Hope is the owner of P’zazz Art Studio in Prattville, Alabama. After almost 12 years of teaching, her classes were maxed out beyond capacity. Furthermore, because her studio is located near a military base, many of her students were often moving away.
To reach a wider audience and keep in touch with families as they left, Kasey created Whatever Letter — a membership course that teaches hand lettering, fosters deep relationships, and builds community outside of her studio.
Today, Kasey joins the podcast to talk about the early versions of her membership site and what held her back, how TRIBE helped her to better serve her students, and how she uses Whatever Letter to collaborate, give to charity, and connect with people like never before.
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/07
Tanel Jäppinen had been working in sales since he was 20 years old. However, when he became a father, he walked away from his career to start blogging about parenthood and fatherhood, struggling to launch a podcast along the way. After a lack of initial success, he returned to work.
Over the next year, Tanel found a new niche to help address the challenges and struggles he faced as a parent. Now, he helps other parents form genuine, authentic relationships with their kids through his 12-month peaceful parenting membership. Unlike his previous projects, he was able to quickly build a Facebook following, a large mailing list, and a significant subscriber base — even making use of his previous sales skills along the way to build momentum.
Tanel joins the podcast to talk about how his initial struggles helped him to find his true audience, getting over imposter syndrome, and using the tools that you already have in your toolkit to find success in new ways.
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/06
After 10 years of experience in the health industry, Alissa Daire Nelson left a conventional, structured job as a nurse for a career as a coach. At Daire Success Coaching, she helps individuals uncover their awesomeness, catapult their businesses, better their personal relationships, and start living a happier lifestyle.
However, like many before her, Alissa started working within a traditional one-to-one model before embracing a membership site. Through TRIBE, she was able to power through what might have seemed at first like a challenging launch — and built a business that was able to scale authentically and holistically while providing transformative services for her clients.
Today, she joins the podcast to talk about why she walked away from a 10-year career in healthcare, the ups and downs of entrepreneurship, and why you need to launch, no matter what.
FREE Guide – Launch & Grow a Profitable Membership Site
Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeHub.com to get your free guide today!
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/05
Marilyn Alauria is a psychic medium teacher and coach who helps people around the world get in touch with their intuition and innate gifts. She wants people to live life in alignment with their souls.
After launching a brick-and-mortar business practicing and reading for clients in Los Angeles, she realized that she wanted to be free to live wherever she wanted - and to never feel trapped again. She then created her first online class, and discovered, after some initial challenges, that it was a perfect fit for her skills, her needs, and most importantly, her audience.
Marilyn has created a safe, supportive online community for people who often can’t discuss what is troubling them in their daily lives. Today, Marilyn joins the podcast to talk about the unique situation that led to her creating her membership site, how joining TRIBE transformed her business for the better, and the positive, life-altering changes that came about as a result.
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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/04
As she was designing her first membership site, Nancy Case received a piece of advice: launch a membership around something you already have going on. She did just that, and now sells thousands of pounds of gourmet salt water taffy through a membership box service called Taffy 2 You. She sends her subscribers three bags of taffy a month - one for eating, one for sharing, and one for gifting and giving, organically growing her subscriber base along the way.
However, Nancy wasn’t always certain that something so niche could find a mass audience. Relying on both her friends to hold her accountable and a handful of marketing techniques, she was able to go from soft-launching with a small audience of buyers to having a waitlist for new subscribers, all of whom love to gift, give, and eat gourmet saltwater taffy.
Today, Nancy joins the podcast to talk about why the membership club model can work for almost anything, the power of memory and storytelling, and why you never need to worry about being perfect.
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In 2017, after running a business farming organic vegetables on a large scale, Michael Kilpatrick came to a realization: there’s a massive need for great education in the farming industry. Many aspiring farmers know how to grow vegetables, but few understand how to market or sell their products, build businesses, hire teams, and manage people.
He founded In The Field Consultants to help independent, organic farmers succeed in the United States, where the agriculture industry is far more supportive of massive monocrop farms. After realizing that he was providing the same resources and tools to so many of his clients, he launched a membership program. He currently serves about 170 farmers internationally, many of whom have doubled their year-to-year revenue without spending more hours on their farms. His membership service allows him to bring in a recurring revenue stream while providing greater value to his clients — and allowing him more time with his young family.
Today, Michael joins the podcast to talk about the unique challenges that so many independent farmers face, how he leveraged his unique combination of skills to launch his membership service, and how he scaled in the era of Blue Apron and Amazon Fresh.
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Aprille Reed is the founder of the Webinar Club — a membership site that helps coaches, consultants, and entrepreneurs transform their businesses and attract high-ticket clients by using webinars to transform their services from one-to-one into one-to-many.
Before she launched her subscription service, Aprille was a coach herself who struggled to grow her own practice, living through the feast-or-famine cycles that many entrepreneurs unfortunately know so well. She discovered that by moving to a membership model, she was able to bring in reliable monthly revenue and continue to provide great services for a highly satisfied, ever growing client base.
Today, Aprille joins the podcast to share the story of how she built and launched the Webinar Club with just an idea and an intention. You’ll learn about how she created her program around her clients’ needs in real-time, how she inspired many of her clients to move to membership-driven models for their own businesses, and how to power through blown launch dates and pull the trigger to start the business you’ve always wanted to run.
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There is a BIG trend brewing that’s revolutionizing the way business is being done. Successful membership sites are helping photographers, dog trainers, meal planners, teachers, musicians, artists, and so many more people all over the world develop new skills, get healthier, and live happier, more effective lives.
With our signature training course, TRIBE, we serve thousands of successful people who own membership sites - and we’ve always wanted to share not just the incredible results that they’ve gotten, but also their stories. We want to show people how they achieved it, the ripple effect that their work has on the people they serve, and why we’re so proud of our TRIBE.
That’s why we’re launching our new podcast, It’s a TRIBE Thing. Your host, Shelli Varela, is a fellow TRIBEr, and she’s had powerful, vulnerable conversations with incredible people about launching and running membership sites. We’re excited to give you the opportunity to peek under the hood with her, discover the powerful insights our TRIBErs have used to transform their businesses (and their lives), and maybe even give you (or someone you know) the push to launch a membership site of your own.
So, go and subscribe to the show right now. Share it on Instagram using the hashtag #itsatribething, and be sure to tag @StuMcLaren. We look forward to you joining us on this amazing journey!
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To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/00