Funeral Gurus: Recent Episodes

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Video How Create & Announce Your Coronavisus Status: another Funeral Trend brought to you by the Funeral Gurus.

Here is a quick and timely “How To” on creating and promoting a statement about the Coronavirus and how it is affecting your firm. Here are the bullet points presented in the video. Compose Your Statement Conduct research and consult with staff State current operational status Provide directives from governing bodies Announce additional measures taken […]

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John McQueen & Todd Van Beck: Funeral Directors are the Magic Bullet: another Funeral Trend brought to you by the Funeral Gurus.

A Tag Team edition of Funeral Gurus with John McQueen of Anderson McQueen Funeral Homes in St. Petersburg, FL and Todd Van Beck of John A. Gupton College in Nashville, TN. John and Todd share their thoughts on the state of the Funeral Profession, challenges Funeral Homes may face for 2016 and share some strategies […]

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Lacy Robinson: Cremation Phone Shoppers: another Funeral Trend brought to you by the Funeral Gurus.

Lacy Robinson, CFSP, Director of Member Development at NFDA announces her upcoming webinar, “Beyond Price – Your Guide to Mastering Cremation Phone Inquiries” and shares a couple of tips that funeral directors can employ right away. Interview by fellow CFSP, Robin Heppell.

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Kyle Nikola: Creating an Event Series to Promote Your Funeral Home: another Funeral Trend brought to you by the Funeral Gurus.

Kyle Nikola of Families First Care in Savannah, Georgia shares his strategy about how his community events series has really catapulted his company into the community. Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals.

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Lacy Robinson: Art of Cremation Phone Inquiries: another Funeral Trend brought to you by the Funeral Gurus.

Lacy Robinson, CFSP, Senior Professional Development Trainer at Aurora Casket Company shares her insights with cremation phone callers. She lets attendees know what they will learn and take away from her presentation, “Art of Cremation Phone Inquiries: 3 Steps to Better Client Decisions” at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

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Ken Varner: Funeral Home & Cemetery Synergy: another Funeral Trend brought to you by the Funeral Gurus.

Ken Varner of Cypress Lawn  Funeral Home & Cemetery in Colma, California shares his thoughts about how funeral homes and cemeteries can work together for memorial services. Ken’s experience is from their combination operation at Cypress Lawn but he explains how stand-alone funeral homes and cemeteries can work together to achieve the same result. He lets […]

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Jessica Koth: Public Relations Manager of NFDA talks about Austin 2013: another Funeral Trend brought to you by the Funeral Gurus.

Jessica Koth,  Public Relations Manager of NFDA gives us her insights into this year’s Convention that is being held in Austin, Texas.  She shares her tips for first timers plus Jessica discusses some of the new activities and events that will be happening at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

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Coleen Ellis: Pet Loss Services and Your Funeral Home: Co-branding to Create Success: another Funeral Trend brought to you by the Funeral Gurus.

Coleen Ellis of Two Hearts Pet Loss Center in Greenwood, Indiana shares her insights into the incorporation of pet loss services into regular funeral home offerings. She also shares some tips of how you can test the waters with your community about pet loss this September and also lets attendees know what they will learn at […]

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Funeral Showcase: Steven Crawford of Directors’ Choice: another Funeral Trend brought to you by the Funeral Gurus.

Robin Heppell interviews Steven Crawford of Directors’ Choice Funeral Home Answering Service talks about the considerations funeral homes have to make when entrusting your telephones to a call answering service. Steve also shares some technological advances and additional services that can further help your funeral home’s communication needs.

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Funeral Showcase: Frank Clark of Google Trusted Photographers MD: another Funeral Trend brought to you by the Funeral Gurus.

Robin Heppell interviews Frank Clark of Google Trusted Photographers MD explains how Google Business Virtual Tours can give prospective client families an introduction to your facilities so they are more comfortable when they arrive. To receive a $100 discount off of your Google Virtual Tour, click here and complete the online form.

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Funeral Showcase: Doug Gober of Live Oak Bank: another Funeral Trend brought to you by the Funeral Gurus.

Robin Heppell interviews Doug Gober of Live Oak Bank and lets you know how they can help funeral entrepreneurs expand their businesses.

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Robin Heppell: 5 Ways to Win Online Shoppers: another Funeral Trend brought to you by the Funeral Gurus.

Robin Heppell, CFSPÂ of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of link building services worksheets and checklists so […]

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Libby Gill: You (and Your Staff) Un-Stuck: another Funeral Trend brought to you by the Funeral Gurus.

Libby Gill, author of You Unstuck: The New Rules of Risk-Taking in Work & Life shares her insights why and how companies and people get “stuck” and don’t keep up with the changing times and miss opportunities for innovation and growth, and she lets attendees know what they will learn at her presentation, “You (and […]

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Matt Grieco: Funeral Directing – Stepping Out of the Shadows: another Funeral Trend brought to you by the Funeral Gurus.

Matt Grieco of Grieco Family Funeral Homes of Southeastern Pennsylvania and Delaware shares his thoughts on why funeral directors need to be more visible at funeral services and in the community and what attendees will learn at his presentation, “Funeral Directing: Stepping Out of the Shadows” at the 2012 ICCFA Annual Convention. Interview by Funeral […]

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Coleen Ellis: Sales – It’s Not A Dirty Word: another Funeral Trend brought to you by the Funeral Gurus.

Coleen Ellis, president of Two Hearts Pet Loss Center, provides an overview of the Pet Loss Professional Alliance Conference, shares her thoughts on the Pet Loss industry, plus informs attendees what they will learn at her presentation, “Sales – It’s Not A Dirty Word” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Design […]

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