Not Your Average Online Marketing Podcast: Recent Episodes
Zach Spuckler
This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing... Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people This podcast may still grow our business...but here's the difference: Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.
We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.
Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
Hey there not-so-average marketers!
I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value.
Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best marketing insights come from studying adjacent industries.
In this episode, Kimberly shares data-driven strategies from interviewing 40+ content creators who have 100k+ followers (many with over a million). This isn't the watered-down Instagram advice you see everywhere - this is deep, strategic insight into what actually works.
What we dive into:
- How often you really need to post for growth (spoiler: it's not daily)
- The real stats that matter for organic growth beyond likes and views
- Why your first 3 seconds are make-or-break for any content piece
- How to analyze your top-performing content and actually replicate it
- The difference between content that grows followers vs. content that nurtures existing audience
- Bio optimization that actually converts visitors into followers
I'll be honest - I've paid good money for Instagram courses that didn't give me half the actionable insights Kimberly shares in this conversation. This is the kind of strategic, data-driven approach that actually moves the needle.
Whether you're struggling to break out of "200 view jail" on reels or you're ready to get serious about organic Instagram growth, this episode will give you a completely new framework for approaching the platform.
Links Mentioned:
- Kimberly's Book - How To Make Your Food Famous
- @TheLittlePlantation on Instagram
- @ZachSpuckler On Instagram
I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive."
In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world.
Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income:
- Process: Your sales systems and funnels
- People: The team you need to make it all work
- Predictability: How you consistently fill your funnel
- Persistence: The willingness to keep testing and evolving
I share real numbers from our business - we've have near daily sales this year.
The truth? Passive income is really the result of active engagement, active growth, and active management. You can absolutely build systems that generate revenue while you sleep, but maintaining and growing those systems requires ongoing work.
If you've been chasing the "passive income dream" or wondering why your funnels aren't running themselves, this episode will give you a realistic roadmap for what it actually takes to build sustainable, semi-passive revenue streams in your business.
Links Mentioned
- Zach On Instagram
- The FB & IG Ads Bootcamp
In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities.
Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through.
- Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative, copy, and audiences)
- Understand the "faucet problem" - why turning ads on and off destroys your momentum and results
- Get my practical advice on why you need at least 90-180 days to truly evaluate if ads are working for you
If you've been struggling with Facebook and Instagram ads or you're hesitant to start because you're afraid of wasting money, this episode will save you countless hours and dollars in preventable mistakes.
Listen now to transform your approach to advertising and start getting the results you've been looking for!
Links Mentioned
- Zach On Instagram
- The FB & IG Ads Bootcamp
In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days.
The goal? Generate 200-300 new leads and create a profitable return.
This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget.
When you tune in you're going to...
- Learn how to execute a proper 2-3 day testing phase (and why skipping this costs you more in the long run)
- Discover why listbuilding is the center of my strategy - including tripwire setup that generates revenue while you build your audience
- Understand why the "dollar in, dollar out" mentality is killing your results (and how to think quarterly instead)
If you've been hesitating to run ads because you're unsure how to allocate your budget or afraid of wasting money, this episode gives you a clear roadmap to follow.
Listen now to transform your advertising approach and create sustainable growth, even with just $10 a day (about $1,000 a quarter) to spend!
Link Mentioned
- The FB & IG Ads Bootcamp
- Zach on Instagram
In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability.
I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI.
- Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system
- Learn why I intentionally run list-building ads at a slight loss and how I offset those costs through tripwires and email sequences
- Understand why cold traffic is getting harder to convert and how this three-part strategy solves that problem
- Get my step-by-step approach to implementing this strategy
If you're tired of stressing about day-to-day ad performance or feeling like advertising just "doesn't work" for your business, this episode will completely shift your perspective.
Listen now to discover why zooming out and playing the long game is the true path to sustainable ad success!
Links Mentioned:
- TheAdsBootcamp.com
- Zach on Instagram
In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession."
I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI.
- Discover my four-part advertising framework that's built for sustainable growth (not just quick ROI)
- Learn why I'm spending $150-$200 daily on list-building ads and how I plan to scale to $500/day
- See how I'm strategically layering content engagement ads to build trust before making offers
- Understand the "compounding phenomenon" that makes each launch bigger than the last
- Find out how I balance evergreen funnels with quarterly live promotions for consistent cash flow
If you're frustrated with diminishing ad results or tired of launch strategies that worked in the past but fall flat today, this episode gives you a practical framework for 2025's advertising landscape.
Listen now to shift your perspective from short-term ROI to sustainable growth that compounds quarter after quarter!
Links Mentioned:
- Zach on Instagram
- The FB & IG Ads for Listbuilding Bootcamp
In this episode, I'm breaking down exactly how I ran a successful "non-live live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings.
I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch.
- See the five specific "rules of the game" I created to make this launch work for my energy levels and goals
- Learn how I built a simple funnel using a pre-recorded webinar, thank you page sales hybrid, and deadline funnel
- Discover the exact numbers: the registrants, the conversion rate, and the return on ad spend
- Find out why "imperfect action" (including my robotic-sounding webinar recording!) still produced results
- Understand the power of adaptation versus blindly following marketing blueprints
If you've ever felt too burned out to run a live launch but still need to generate revenue, this episode shows you a practical, replicable approach that prioritizes simplicity over perfection.
Listen now to see how you can adapt marketing principles to work with your energy, not against it!
Links Mentioned:
- TheChallengeLaunchEngine.com
- Zach on Instagram
- The FB & IG Ads Bootcamp
In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business.
I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.
- Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice
- Learn how Jena scaled from a team of 3 to 8 people while creating a rinse-and-repeat challenge system that runs quarterly
- See exactly how she structures her Facebook groups, content delivery, and follow-up strategy
- Find out why consistency and repetition (not perfection) were key to her $268K best launch
- Hear why offering unexpected support (like 15-minute phone calls) converted 80% of fence-sitters into customers
If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible.
Listen now to see exactly how a speech pathologist became a multi-million dollar challenge expert!
Links Mentioned:
- Jena (@theindependentclinician on IG)
- Zach (@zachspuckler on IG)
- The Challenge Launch Engine FREE Training
- The FB & IG Ads Bootcamp (Zach’s Challenge)
In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67.
I'm sharing an unfiltered look at what actually works in my business as you'll discover:
- My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins
- The "Three C's" framework I use for challenges that converted 17.66% of participants
- My day-by-day content strategy that gets people results before they even see the sales pitch
- Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences
- The exact email and communication strategy I use to maintain 50%+ retention across all five days
If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement.
Listen now to transform how you approach your next launch!
Links Mentioned:
- Zach on Instagram
- The Challenge Launch Engine
Looking for a more sustainable way to generate consistent revenue?
In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability.
You'll discover:
- The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why traditional day-to-day profit tracking might be holding you back
- The counterintuitive truth about running a "boring" business - and how predictability actually creates more freedom and excitement in your life
- Why having a dedicated "build month" could be the missing piece in your business growth (and how we use it to strengthen our systems, team, and customer experience)
- The crucial difference between launches and promotions - and how to strategically use both to create a "snowball effect" with your marketing budget
Whether you're struggling with inconsistent income or looking to take your already successful business to the next level, this episode will show you how to create a more predictable, profitable, and enjoyable business model.
Hit play to discover how you can implement this framework in your own business starting today!
Links Mentioned
- Zach on Instagram
- The Challenge Launch Engine (Waitlist)
- Behind the Scenes of a $100k Month
When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer?
This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies.
Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in!
- Why some marketers claim "free leads don’t work"—and what they’re not telling you
- The surprising math behind customer acquisition costs and conversions
- How to balance short-term cash flow with long-term audience growth
- The critical mistake many people make when running ads to a low-ticket offer
- My approach to blending both free and paid strategies for sustainable success
Whether you’re just starting out or refining your marketing game, this episode will give you the insights you need to make an informed decision.
Hit play now and let’s dive in!
Key Timestamps
04:56 - The “Cost Dynamics of Paid Leads" that most people aren’t talking about when the tout the value of paid lead generation…
09:18 - Audience Growth Challenges with Low Engagement
12:25 - Is Email List Building REALLY good for business growth, let’s talk about it!
19:37 - The “hidden” value in using lead magnets (hint: the industry is facing severe skepticism!)
20:54 - Having a warm audience is a HUGE benefit when it comes to this…
Links Mentioned:
The $100k Month Breakdown Blog
The FB & IG Ads for Listbuilding Bootcamp
Not Your Average Membership
@ZachSpuckler on Instagram
On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too!
I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the upcoming year.
When you tune in you're going to discover...
- How much we spent on ads in 2024, and why our goal is to spend EVEN MORE next year.
- The synergistic power of combining funnels with live launches and the important place that both have in online course businesses.
- The importance of consistent content production, weekly emails, and active engagement can keep your audience hooked.
This is one NOT to miss as we ring in 2025.
Links Mentioned:
- Episode 085: The 2025 Trends for Course Creators To Watch For...
- @ZachSpuckler on Instagram
- The FB & IG Ads Bootcamp
In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.
I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving.
When you tune into this week's episode you'll discover..
- Why the big, content heavy, digital course days might just be coming to an end
- Why having a single core offer might not be the way to go
- The importance of "net expansion" for your business - and how to make sure it's happening
I'm not a psychic, but we've seen great engagement, sales, and growth in our business - and I truly believe it's the result of these trends.
Links Mentioned
- Waitlist Magic by HelloFunnels
- @ZachSpuckler on Instagram
- The FB & IG Ads Bootcamp
In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.
Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions.
When you tun into this week's call you're going to learn...
- How Aandra was able to review our sales process for our bootcamp launch; and get our conversion rates up to 19%
- The important factors to consider in your content presentation (webinar, challenge, or video based) to queue up for successful conversions to your offer
- How to craft a pitch designed to lead to maximum students and clients
- Simple steps (and scripts) you can follow to transition seamlessly from content delivery to offer sales
As you know I don't do a lot of guests; so when I do it's because it's someone I TRULY believe in - so tune in and dial in your sales conversion strategy.
Links Mentioned:
- Aandra's Freebie: AandraBohlen.com/scorecard
- Aandra's Breakthrough Sessions: AandraBohlen.com/breakthrough
- The FB & IG Ads Bootcamp: TheAdsBootcamp.com
TheAdsBootcamp.com
In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.
Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!
So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...
- The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more
- The Daily Process that he followed before, during, and post launch to create a massive conversion rate
- The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership
I can't wait to hear what you think of this weeks show!
Links Mentioned
- TheChallengeLaunchEngine.com (Waitlist)
- TheAdsBootcamp.com ($25 Ads Training)
- Zach on Instagram (@ZachSpuckler)
TheAdsBootcamp.com
In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.
I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.
I'll be share insights on...
- How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)
- Why a relationship with a lead might just be more important than a sales page
- The amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.
Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.
Links Mentioned:
- The September '24 Facebook & IG Ads For Listbuilding Bootcamp
- Episode 081: 120 Days without Content Creation
- Zach on Instagram
65sec, invite to sept 23 - 27, 2024 Bootcamp (TheAdsBootcamp.com)
Today's episode addresses the age old question:
Can you build a business without creating NEW core content every week...I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...During the show we're gonna dive DEEP into some exciting things including...
- The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
- The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth.
- A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.
Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.
If you're feeling stuck on the content creation hamster wheel, this episode is for you!
Links Mentioned
- The Facebook & IG Ads Bootcamp
- Zach on Instagram
TheAdsBootcamp.com
Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?
Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!
When you tune in you're goin to learn:
- How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
- Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
- The importance of working on continual improvement, not overnight access if you want to grow your business.
This episode is a bit different, but so important, and I hope you enjoy!
Links Mentioned:From AnnaAnna on Instagram
Anna's Upcoming Spring Clean Your Brain Training
How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook
Trudi Lebron's Work
From ZachTheAdsBootcamp.com
TheAdsBootcamp.com
In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.
I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…
Some of the topics I’ll cover include…
- Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
- How I tapped into relationships I’ve built to help create better odds of success in the experiment.
- How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!
Tune in to get the low down…
Links Mentioned:
- GetSalesDaily.com
- Not Your Average Membership
- @ZachSpuckler on Instagram
- Aandra Bohlen's Website
TIMESTAMPS:
00:25: The rules of the experiment are…
05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.
09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.
13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.
15:06: Using Google Analytics and data to determine what the return on the permission that we do is.
18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.
20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.
23:35: DM the word “SALES” on instagram for a special invite!
TheAdsBootcamp.com
The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.
We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.
his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.
Enjoy!
xx
Zach Spuckler
Links Mentioned
- TheAdsBootcamp.com
- Not Your Average Membership
- Zach on Instagram
Time Stamps:03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.
07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.
13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.
13:48: A Sneak peek at my favorite way to build low ticket offers.
18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.
22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.
TheAdsBootcamp.com
I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!
Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.
We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.
When you tune in you're going to learn...
- Why Dama is an advocate for a multi-offer-product business instead of having one signature course.
- How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so well
- The Power of short (but impactful) 15-minute webinars for selling more offers
For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!
Links Mentioned:
- TheAdsBootcamp.com
- Zach On Instagram
- Dama's $9 On Brand Fillable Workbooks (aff)
- Dama's Four by For Footers (aff)
- Dama's 20 Minute ThriveCart Mini Webinar (aff)
- Dama's 13 Minute ConvertBox Webinar (aff)
- Dama on Instagram
Time Stamps:04:56 Embracing a multi-offer business model - and why it can work so well.
08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.
12:07 Embracing flexibility in content creation and topics.
17:22 Creative strategies for collecting course testimonials effectively.
24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.
28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.
31:52 Unique mini webinars sharing tech and strategy.
41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.
45:50 Interview highlights and review.
TheAdsBootcamp.com
In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business.
I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.
When you tune into this week's episode you'll learn...
- The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers.
- The Automation that creates a DAILY presentation of his offers to new subscribers
- The Value of a "Tripwire" to his daily sales streak
If you're looking to generate sales daily, this episode is a must-listen!
Links Mentioned:
- Lizzy Goddard's Silver Moons Sales (aff)
- The Evergreen Engine - Episode 66
- TheAdsBootcamp.com
- @ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)
TheAdsBootcamp.com
In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.
This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business.
With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.
When you tune into this week's episode you're going to hear...
- The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.
- How to price your services based on your experience, and proof of concept - not just going with what "feels good".
- How to package services correctly to avoid blurring of responsibilities and scope creep!
Tune in now to get intentionally profitable!
Links Mentioned
- Content Bistro Newsletter
- Prerna & Mayank on Instagram
- The Facebook Ads Bootcamp
- Zach on Instagram
TheAdsBootcamp.com
Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.
They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed.
Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.
in this weeks episode we cover some AWESOME topics including...
- Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically.
- The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.
- A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success.
Tune in to hear an authentic convo between two seasoned marketers!
Linked Mentioned:
- Brett Larkin
- Brett Larkin on YouTube
- Brett's Book - Yoga Life (Amazon Affiliate Link)
- Zach Spuckler on Instagram - @Zach Spuckler
TheAdsBootcamp.com
On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years.
When you tune in you'll hear...
- The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.
- The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.
- A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).
I can wait to hear what you think of this episode!
xx
Zach
Links Mentioned
- Zach on Instagram
- The FB & IG Ads For List Growth Bootcamp
TheAdsBootcamp.com
Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!
In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.
When you tun in you'll learn...
- The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic)
- The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)
- An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)
This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!
LINKS MENTIONED
- Episode #070: The NEW Way of Marketing in 2024
- Liz Wilcox: Email Marketing Membership
- The Facebook Ads Bootcamp
- Zach on Instagram
TheAdsBootcamp.com
In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.
I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever.
Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting.
If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!
Links Mentioned:
- Zach on Instagram
- Facebook Ads Bootcamp ($25)
Time Stamped Overview:00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.
03:31: Utilizing Facebook ads as an effective marketing strategies.
09:23: Comprehensive lead generation campaign strategies for success.
10:07: Ads target engaged audience for high-quality content to boost your omnipresence.
14:05: Using simple ads to remind prospect to buy.
17:19 Use messenger for two-way dialogue marketing.
20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.
TheAdsBootcamp.com
In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
- Zach on Instagram
- Not Your Average Membership (Code: BFCM49 Through 11/27/23)
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
TheAdsBootcamp.com
What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
- Zach on Instagram
- Not Your Average Membership (Use Code: PODCAST to save $19 on your first month)
- The Facebook & IG Ads Bootcamp
TheAdsBootcamp.com
Where the heck has the podcast been for 10-weeks?!In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks?
But don't worry, we have an exciting answer that you're going to love.
In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime.
It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success.
Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results.
If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen.
So, get ready to gain insights and inspiration as we explore "The Missing Episodes”
Links Mentioned:
- Zach on Instagram
- The Facebook & IG Ads Bootcamp
TheAdsBootcamp.com
In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.
Tune in to discover how to leverage ads to grow you audience, engagement, and sales!
Links Mentioned:
- Episode #066: The $15/Day Facebook Ads Growth Engine
- Josh Coffy’s CPM Campaign
- The Facebook & IG Ads Bootcamp
Timestamped Content:
[00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business..
[00:06:38] Audience targeting and creative testing for better results.
[00:07:43] Testing dynamic creative for better ad performance.
[00:13:13] Leveraging ads for paid offers.
[00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs
[00:19:04] Ads as growth engine, build valuable relationships.
[00:20:40] Growing your email list with Facebook ads.
Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads.
Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.
This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers. We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.
The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.
Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.
Links Mentioned
- The $15/Day Ads Blueprint PDF
- The Facebook Ads Bootcamp
- Zach on Instagram
Timestamped Overview
00:02:56: 3 ad strategies: $15/day, email list growth.
00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation.
00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!
00:11:16: How to get Lower cost per lead, and still get qualified leads.
00:15:47: Grow your list consistently for success - while tapping into the newly grown list
00:18:43: Build audience and community, not immediate sales.
Welcome back to another episode of The Not Your Average Online Marketing Podcast!
In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life.
We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage.
Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue".
When you tune in you're going to learn....
- How to get clear on what you actually want out of life, because most of us aren't starting these businesses with the end goal being "I wanna make a $1,000,000"
- The Importance of Selling Every Day
- The Power of Lower Ticket Offers
Links Mentioned:
- Angela Henderson's Website
- Angela on Instagram
- Everyday Payday ($37)
- Angela's Bali Retreat
Time Stamped Overview:
[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling. Avoid irrelevant content and ask for the sale.
[00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth.
[00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage.
[00:24:17] The importance of addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues.
[00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI.
[00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently.
[00:42:07] Having a flexible strategy tailored to one's resources and audience.
[00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale.
[00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth.
On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors.
We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers.
Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books.
I'll provide guidance on how to determine the appropriate level of mentorship for yourself.
At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear strategies for independent learning and finding mentorship.
Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast.
Links Mentioned:
- Buy Back Your Time Book (aff link)
- Apply for Incubator
- Zach on Instagram
=== TIME STAMPS ===
00:00:53 The Mentorship layers and finding right mentorship/coaching support
00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors.
00:06:51 Searching, finding mentors and resources online
00:12:47 Different approaches to learning and mentorship.
00:13:44 Mentorship versus group coaching for guidance and community.
00:17:50 Bonus tip: study mentors from different industries.
00:21:28 Different levels in business; and an invite to incubator coaching.
On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023.
I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time.
The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem.
The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list.
Join us as we explore the steps to building a successful online business!
Links Mentioned:
- Episode 19 - Creating High Converting Freebies
- The Facebook Ads Bootcamp
- Zach on Instagram
Timestamps:
[00:00:00] Starting Over in 2023: The importance of a starting budget
[00:03:05] Creating an Effective Freebie for Your Audience
[00:07:14] Balancing Content Creation for New Businesses
[00:12:19] Ramp Up Sales with Real-Time Workshop Training
[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide
[00:17:43] Multiple Offers: Why Having Options is Key
On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.
I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon. When you listen in you're going to hear:
- How I'm leveraging Facebook ads and automation while I'm out of office to continue sales and revenue generating activities
- The importance of communication and expectations if you are going to step away from the business - for both your team and your audience
- The role that recurring revenue is playing in creating stability to aid in stepping back
We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.
Links Mentioned
- The Facebook Ads for Listbuilding Bootcamp
- Not Your Average Membership
- The Membership Workshop
- Zach on Instagram
Timestamped Overview:
[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.
[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.
[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.
[00:05:02] The value of having our team edit and schedule emails and managing the inbox.
[00:09:03] The central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.
[00:10:59] Creating recurring revenue before leaving the office is key.
[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)
[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO
[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips!
[00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.
On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.
We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work. When you tune in you're going to learn:
- The difference between proactive and reactive marketing - and why it matters to cash injections
- Why thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals
- 5 cash injections strategies you can implement if you want to bring in revenue quick and with focus
So tune in to learn all about how to create a simple strategy to generate a cash injection in your business.
Links Mentioned:
- The Facebook Ads for Listbuilding Bootcamp
- Zach on Instagram
Timestamped Overview:
[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.
[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.
[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan
[00:07:53] Generate revenue through passive email marketing or flash sale promotions.
[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.
[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.
[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.
[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.
On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:
- The importance of warm retargeting ads to drive down lead generation cost
- The value of content retargeting ads (for awareness, not sales) can actually boost launch sales
- The (3) primary retargeting ads to include in every launch
So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:
- Not Your Average Membership (Use Code: PODCAST to save)
- Zach on Instagram
Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.
[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.
[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.
[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.
[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.
[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.
[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.
[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.
I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things. Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership.
I won't spoil all the details but when you tune in you're going to learn...
- The value of balancing an abundant mindset with the foresight to play the long game
- How Liz has been able to have a six-figure month on a product that costs just $9/month to join
- The value of email marketing and how to be not-so-average with communications to your list
We cover a LOT in this interview and I think you're gonna LOVE it - so tune in, listen up, and get pumped...
Links Mentioned:
- Liz's Email Marketing Membership (aff link)
- Liz on Instagram
- Liz's Website
- Zach on Instagram
Are you ready to grow your list consistently and daily?In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales.
In this episode you're going to learn:
- What it takes to create a high quality & in demand freebie
- The EXACT method that we use to grow our list each and every day
- What to do with your list as it starts to grow
So tune in, listen up, and get ready to grow your list!
Links Mentioned:
- Facebook Ads for Listbuilding Bootcamp
- Episode 52: The Sphere of Influence in Marketing
- Zach on Instagram
In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.
When you tune in you're going to learn...
- The benefits of running a paid launch
- How a paid launch can help you create evergreen products
- The importance of experimentation in your business
- And more...
Tune in, listen up, and get ready - cause this is a good one!
Links Mentioned:
- Episode #055: From $25 Workshop to $11k Launch
- The Paid Launch Workshop
- Zach on Instagram @HeartSoulHustle
Hey hey Not So Average Marketer - welcome to this week's episode! We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.
When you tune into this week's episode you're going to discover...
- How the "old school" tactic of the acension model is dying, and what is taking it's place.
- How your warmest audience of buyers might be hungry for an offer
- The value of leading with price in your warm audience promotions
I can't wait to hear what you think of this week's show!
Links Mentioned:
- Zach on Instagram
- The Challenge Launch Toolkit
- Not Your Average Membership
In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!
When you tune in you'll learn...
- How we launched a $25 class and filled it up with nearly 200 students
- Our secret weapon for getting people okay (and excited for) our pitch
- The value of giving first
- And so much more...
Tune in, listen up, and enjoy!
Links Mentioned:
- The Membership Workshop
- The Membership Template Pack
- The Sphere of Influence: Episode 52
- Zach on Instagram @HeartSoulHustle
Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.
When you tune in you're going to learn...
- The Key Stats of Zach's mebership, include active members, revenue, and retention rates.
- The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start one
- The importance of a strong onboarding process for your membership (and retention)
- The value of launching your membership regularly for growth
This is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.
Links Mentioned:
- The Membership Workshop (February 23rd, 2023)
- The Challenge Launch Toolkit
- Not Your Average Membership
- Zach on Instagram
Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.
On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).
When you tune in you'll discover...
- The NUMBERS from our launch, profit, revenue, conversions, and more!
- Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch
- The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.
- The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!
I can't wait to hear what you think, and as always DM me over on Instagram @heartsoulhustle with what you enjoyed most about this episode!
Links Mentioned:
- The Challenge Launch Toolkit
- Episode #52: The Sphere of Influence
- Bonjoro Video App (Affiliate Link)
- Not Your Average Membership
- Thanks.io Postcard Service (Affiliate Link)
- Zach on Instagram @heartsoulhustle
Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.
This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.
When you tune in to learn about The Sphere of Influence you'll discover...
- How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions
- How to grow your own sphere so that you can increase the effectiveness of your marketing
- The (6) key audiences that your sphere allows you to target
- The power of monetization and how to capitalize on your sphere
Tune in to learn about this concept, and discover more about growing your audience.
Links Mentioned:
- Zach on Instagram @HeartSoulHustle
This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!
In this episode I talk about how...
- We easily get caught up comparing ourselves to things and experiences that we should
- How I've felt SHAME around my success, because of the way our industry covets the 7-figure market
- The reality of running a business online - even if it's not the popular marketing message we're used to hearing
This is a real, honest, transparent episode - and I hope you like it. And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!
Links Mentioned:
- The Facebook & Instagram Ads Bootcamp
- The 2022 Year in Revenue Review
- ConvertKit's Email Stats of 2022
- Zach on Instagram ( @heartsoulhustle )
The Facebook Ads Gold Rush Is OVER!
You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!
In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023. When you tune in you're going to learn...
- The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business
- The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)
- A prediction about where the industry is headed, and how it affects the offers that you make
- The power of Macro Level Consistency to growing your business - and how to automate it with advertising
Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.
Links Mentioned:
- Follow Zach on Instagram
- The Facebook Ads for Listbuilding Bootcamp Starting January 23rd
- The 2022 Year in Review Blog Post
On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.
When you tune into this week's episode you're going to discover...
- The value of creating a revenue plan (and how to do it)
- The step-by-step process to determining what your goals should be, and how to approach them
- How to chunk your BIG goals into monthly and quarterly plans
- And so much more.
So tune in, listen up, and get ready for an epic 2023.
Links Mentioned:
- Zach on Instagram (@heartsoulhustle)
- Not Your Average Membership
- Incubator Q1 2023 Application
In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year.
When you tune in you're going to learn...
- Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)
- What custom audiences to create to run your Black Friday promotions to
- The (3) Ads that we run for our promotions that will help you maximize your results
This is an episode you don't wanna miss...
LINKS:
Zach on Instagram
Not Your Average Membership (Podcast Listener Special)
Hey Hey Not So Average Marketer!
In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time. Hint: We used a strategic freebie, and Facebook Ads.
If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share...
- The power of a strategic (and well timed) freebie
- The specific type of Facebook Ad we run (and why) to get more leads
- The importance of lead follow up
I can't wait to hear what you think of this episode, and if you want more - you can join us for Automation Week.
We're going to spend five days teaching you how to bring your own lead generation case study to life!
Links Mentioned:
- Automation Week
In this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads. We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales.
When you tune in you're going to learn...
- The (4) types of ads that everyone should be running
- The simple process we use to grow our list - and do it more affordably
- The power of omnipresences and how to beat the organic reach with low cost ads
- And more...
I can't wait to hear what you think - and as always, reviews on the show are uber appreciated!
LINKS MENTIONED:
- Automation Week
- The Challenge Launch Toolkit
- Zach on Instagram
In this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about.
When you tune in you're going to learn...
- The big shift in the way ads should be leveraged now, versus in years past
- The importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!)
- The different ad types and audiences that we leverage in our business to stay profitable
This is an episode you don't wanna miss, it's got all the deets on what marketers need ot know about Facebook ads as we head into 2023.
For a full transcript visit:
https://heartsoulhustle.com/nyap045
Have you ever found yourself asking, "How would I do this if I was starting from scratch?"?
That is exactly what this episodes answers - how to go from 0 to $10k on your first coaching or course offer in just 90 days!
When you tune in you're going to learn...
- How many people you REALLY need to generate your first $10k
- The path I would take if I was starting at zero
- The steps to launching a course the EASY way to a small audience
- And more...
I can't wait to hear what you think of this episode!
Links Mentioned
- The Challenge Launch Toolkit
- Not Your Average Membership
Want 1:1 & Group Coaching in Q4? Listen to this episode for details on enrollment and outline of our quarterly group coaching program - The Incubator!
More Details: http://heartsoulhustle.com/incubator
Want 1:1 & Group Coaching in Q4? Listen to this episode for details on enrollment and outline of our quarterly group coaching program - The Incubator!
More Details: http://heartsoulhustle.com/incubator
Want 1:1 & Group Coaching in Q4? Listen to this episode for details on enrollment and outline of our quarterly group coaching program - The Incubator!
More Details: http://heartsoulhustle.com/incubator
Hey hey Not So Average Marketer!
Are you considering starting or launching a podcast to serve your audience and grow your business? Then this is one episode you don't want to miss!
My podcast has been download over 421,000 times, and I want to share with you the value of those downloads and how we've translated them into business and sales!
When you tune in you're going to learn:
- When to consider launching a podcast
- What you need to know BEFORE you start podcasting so you're 100% ready
- The 7 things I've learned from hosting a podcast for several years
I can't wait to hear what you think of this week's show!
Want to know how to get PAID to have amazing ideas?
In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it!
When you tune in you'll learn:
- My 7 step process for creating an IDEA that gets you paid
- The importance of testing the waters before you do anything to sell a product
- The simplicity of a presale page and how easy it can be to get paid
Tune into this weeks episode to learn more!
Want to know how to get PAID to have amazing ideas?
In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it!
When you tune in you'll learn:
- My 7 step process for creating an IDEA that gets you paid
- The importance of testing the waters before you do anything to sell a product
- The simplicity of a presale page and how easy it can be to get paid
Tune into this weeks episode to learn more!
Wanna see behind the scenes of our newest funnel?
We get into the nitty gritty and talk stats, profit, sales, allll the good stuff!
I hope you enjoy this episode!
-Zach
Want to know how to grow your email list, generate more leads, and create more sales opportunities in your business?
Tune into this weeks episode to learn...
- A simple Facebook Post that generate over 100 leads for us in 24 hours
- How to leverage your instagram more effectively for list growth
- My FAVORITE strategy for consistent and daily list growht!
These 7 strategies will change the game - so tune in!
Want to know how to grow your email list, generate more leads, and create more sales opportunities in your business?
Tune into this weeks episode to learn...
- A simple Facebook Post that generate over 100 leads for us in 24 hours
- How to leverage your instagram more effectively for list growth
- My FAVORITE strategy for consistent and daily list growht!
These 7 strategies will change the game - so tune in!
Have you ever had a launch goes sideways? If so this episode is about how to handle it, react, and move forward with ease and grace.
When you tune in you'll learn:
- The key stats to analyze after a flop launch
- The Importance of messaging (and how to fix it) when a launch doesn't convert where it should
- Why CELEBRATING a bad launch is super important
So tune in - because we all have a bad launch at some point, and now you can be prepared.
Have you wondered what a low ticket product business can look like for a non-B2B Business?
Enter Hallie Sherman!
Hallie is the owner of Speech Time Fun, and she runs a highly profitable low-ticket product based business, and now she's sharing how with us!
When you tune into the episode you're going to learn...
-> How Hallie works 5-10 hours a week on the side (with a full time job) and makes a full-time income with her business
-> The power of systemization and processes for scaling a business
-> Understaing the power of connecting with and talking with your audience
Tune in, and listen up - becuase Hallie has cracked the code to Low Ticket success!
Should you be creating a low ticket offer, and spending big bucks trying to get the sale directly from ads?
We don't think so - but we love low ticket!
So what's the "system" you should leverage?
Tune in to find out!
Ever wondered if those $37 live trianings you see floating around the interwebs can be profitable?
Especially if you've got a lower ticket offer?
Hint: They can be!
Tune into this week's episode to discover how we turned a live trianing in a $10k mini promo and grew our list by 1200+ in the process!
Does your business have core values and a clear mission? In 2022 it's almost ESSENTIAL that you do! Listen in to this week's episode to learn how and why you need a values based business more than ever!
If you've ever found yourself asking the question, "can a low ticket product suite be profitable?" - you're not alone! Most of the products we sell are UNDER $50 or under $50/month and we run a successful business? Wanna know how? Then tune, in and listen up!
If you've ever wanted to automate more sales of your offers - this episode is for you!
When you listen you're going to learn...
-> My 3 Stage Automation Process
-> How to start growing your list on autopilot with ads
-> The importance of simple email automation
-> How to grow your social media without posting 24/7
-> And more...
Tune in and be sure to let us know what you think of the show!
If you've ever wanted to get more 1:1 clients but weren't feeling doing a big launch, webinar, challenge or video series - this epiosde is for you!
When you tune in you're going to learn: -> My process for starting 1:1 sales conversations with my idea client
-> The way that I run my sales calls to make sure I can support my audience
-> What to do once you start 1:1 convos and the importance of asking questions
This is one you don't wanna miss!
Did you know that I secretly love The Law of Attraction, Manifestation, and some woo-adjacent things!? Yeah, it's true! And today I'm splling the beans on my favorite way to manfiest more in your business and life.
When you tune into this week's episode you're going to learn...
-> My 5-Step Process for Manifestation
-> How to think of manfiestation PRACTICALLY and not just as a "magical art"
-> The importance of GRATITUDE and how being grateful for what you have can lead to having even more
In this week's episode of the podcast, we breakdown what to do if you can't get your Facebook Ads to "work"...
In this episode you'll discover:
-> The ONLY 3 issues your Facebook Ads can experience
-> How to diagnose your Facebook Ads issues using your own data
-> The steps to take to get your ads working again, even if you've struggled in the past.
So tune in, and let's fix some ads!
This week on the podcast we're talking all things EMAIL MARKETING - what does it look like to send emails that not only convert but that people WANT to open and read!? During this interview with Bobby Klinck we cover topics like:
-
How to find your voice and show your style in your emails
-
Playing the long game with strategic email
-
Building a business that can work even when there are competitors
-
Using moments from your own life to write your emails
So tune in and lets write emails that get clicked, read, and convert to buyers!
Have you ever wondered what you'd do if you had to start from TOTAL ZERO?
I think of it as a fun exercise to see what I would do if i had to start over!
This episode details exactly what I'd do to start from scratch to grow a list, build a series, and sell a digital offer.
Want to grow your list with ease and speed - then you need to try Facebook and Instagram ads! When you tune into this weeks episode you're going to learn...
-> What to make sure your freebie contains BEFORE you run ads to it
-> How to write a simple copy flow that converts viewers to clicks
-> The key types of images to create with Facebook Ads for testing
-> How to target effectivley with ads.
This is one you don't wanna miss!
Have you ever wanted to SELL OUT your coaching program but we're sure what to do to make it happen? In this week's episode I break down how we sold out our coaching program in 4 short days.
When you tune in you'll discover...
-> How what we did MONTHS before the program made a huge difference
-> The importance of being willing to TALK (on the phone) with potential coaching clients
-> How we sold out our program WITHOUT a sales page!
So tune in, listen up, and enjoy!
If you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it! When you tune in you'll hear...
-> The Importance of list growth for CONSISTENT business growth, not just instant sales
-> The relevance of LCV (and what it is)
-> How we grow our list consinstently and the strategies you can implement too.
I can't wait to hear what you think of this weeks show!
Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned.
I am so excited because this is the first episode of the Not Your Average Online Marketing podcast where we have a guest. I wanted the first guest to be a student that is really crushing it.
Show Notes: * [01:21] Marisa is an educator and artist who's been in the game for 15 + years. She has been in the coaching space since 2008. * [03:29] She helps artists who sell directly to their collectors online. She loves empowering artists in this area. * [05:51] As coaches, teachers, and mentors we have to show up and do our marketing part too. * [07:10] She did a paid 5-day challenge. * [09:13] It is not that our free students aren’t getting results and doing really amazing things. The paid people just show up at a higher capacity. * [14:54] Her paid launch has higher engagement, participation, interaction, quality of commitment, and buy-in from the potential members. * [16:15] As you serve people where you are, your confidence in yourself and the results you create for other people will expand. * [18:33] Art is when someone connects with you energetically. In order to get somewhere, you have to start somewhere. It takes time and practice to get good at what you’re doing. * [21:52] If you haven’t put in the time, energy, mastery, and transactional experience to charge what you want to charge, it is going to be hard. * [26:23] That lived and invested experience is what allows you to conceptualize your future. You don’t have that if you’re not open. * [27:21] It is important to find people that you find that connection with and you trust for coaching. Do your research and take your time deciding if it is the right next step for you. * [29:56] You’re not going to uplevel by yourself so find somebody like Zach that you can trust, that knows what they're doing, that has the experience, that has guiding people like you, and then when you go in be open about what that person is sharing. * [34:23] Marisa shares some results she has accomplished over the last 18 months. * [38:57] She played full out from day one, tried new things, grown and evolved, and that has made all the difference. * [41:04] It is so important to dial in your messaging, your marketing, your offer, and how you best serve people. * [43:56] It is exciting to succeed with people. * [44:50] Check out the Incubator Coaching Program.
Links Mentioned on the Show From Zach: * Heart, Soul, & Hustle Podcast * Zach on Instagram * Incubator Coaching Program
Connect with Marisa Cummings: * Creative Thursday Website * Marisa on Instagram
Want to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you!
When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks
-> The power of consistent promotion to grow your membership
-> The common pitfalls of membership (that we've experienced) and how to fix them
-> Our 6-month promotional schedule to grow our membership to the six-figure run rate!
If you're ready to learn more about memberships (and what we've done to scale ours) you don't wanna miss this one!
What can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it?
That's what today's episode is all about - setting yourself up for the maximum level of success with your launches.
I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you...
-> How to pivot if a launch isn't going well
-> Lessons to takeaway from a launch that missed the mark by 50%
-> The importance of lead up to a luanch (even if you're short on time)
So tune in, listen up, and enjoy!
Ever have a funnel that just won't convert? This episode is about my 15-minute process for uncovering WHY a funnel isn't working and the steps to fix it. When you tune in you'll learn...
-> My SIMPLE system for mapping out my funnel to pinpoint why it isn't converting where you want it to
-> The 4 BIGGEST FUNNEL KILLERS we see, and how to fix them
-> Why your funnel will LIKELY FAIL at first, but what you can do to fix that fast
Tune in, turn up, and get ready!
Have you ever wondered "how much should I spend on Facebook ads?"
If so - this episode is for you...
Tune in to learn...
-> How much you should spend on Facebook Ads each month at a minimum
-> How to determine your unique Facebook Ads Budgets
-> The important metrics to consider when you run ads
In today's episode we're answering the question:
What makes a GREAT and HIGH CONVERTING Freebie?
When you tune in you'll learn...
-> The 4 key elements of a high converting freebie
-> How to choose the best format for your freebie
-> The important steps to create a freebie that converts
So tune in, and enjoy the show!
Have you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list... hint: they can!
In this episode Zach breaks down his favorite way to grow his email list including...
-> The type of Facebook Ads everyone should test to grow their list
-> The importance of an email list beyond just sales
-> The software needed to lower your leads costs
So listen in and get ready to grow!
Last week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show.
(I mean I guess we are since it's all talking, but anyway....)
On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge. When you tune in you're going to discover...
-> How we positioned our challenge to generate maximum sign ups!
-> How we got a 7.8% conversion rate (and all the juicy launch stats your heart desires).
-> The simple ad that got us a 4-5x return on ad spend.
So tune into this week's episode for all this launch-y goodness.
Zach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products.
On this episode Zach breaks down his profitable 5-day challenge launch system including...
- The importance of a clear challenge topic
- The entire framework for running a profitable challenge
- The important sales emails every challenge should have
- And more...
Tune in to learn what it takes to launch profitably with a 5-day challenge!
How do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer.
Tune in to learn how to turn eyeballs into customers!
Did you know that Zach runs a candle company with his partner Simon?
Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product!
During this episode you'll discover:
- How OFFERS are the key to success in any business
- The importance of MENTORSHIP to success
- The relevance of ROI and METRICS to scaling
- And so much more...
Tune in to learn how candles and course collide!
As the year comes to a close - we see a common question emerging from our audience (that's YOU!).
Should I be advertising through the end of the year?
In theory a simple question, but in practice the answer varies based on your unique business.
In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads.
Let's get into it!
Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn...
- The EXACT flow that Zach uses to move people into his corner of the internet
- How to write the emails so that people engage with your content and buy your offers
- A simple strategy to grow your socials while you grow your list.
So tune in and create a flow that engages, nurtures, and converts new leads!
Join Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to...
- Analyze your current offers (and ideas) to get the best results in the new year
- Create an "at a glance" of your plans that takes up just one page of paper
- Turn your ideas into a clear action plan that helps you reach your goals.
All that (and more) when you tune into this week's episode.
Wondering what's going on with launches these days? Want to know how to change and adapt to get results?
In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you!
Tune in to learn how to crush your launches into 2022 and beyond!
In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership.
You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't.
Also expect an overview of how to run your own 5-day bootcamp in this training too!
Listen in!
You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more?
In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing.
Hint: It takes more than one stream of leads to grow.
Tune in to learn what the best practices are for paying leads, when they work, and when they don't.
Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership.
Come learn how you can take advantage of these trends to maximize the results you can get with your ads.
Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business?
We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!
Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you!
We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.
Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.
I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well.
Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.
I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.
Welcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.
Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.
Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.
We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.
On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you.
Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops. Marisa is an A player in her space and she has really established a name and brand for herself. She has done a lot of amazing things in the last year. I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach.
Connect with Marisa Cummings: Marisa's Website: https://creativethursday.com/
In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days. We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business. This episode is more about the philosophy of business.
When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time. Many people threw themselves into work, exercise, and all kinds of things. We came up with this idea to start a secondary company completely separate from our existing business.
On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you.
If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.
In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses. You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that.
Opportunity and possibility are the intersections where you have got to be prepared. You have got to have the information and story for when the opportunity to be featured somewhere presents itself.
Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.
Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more! This is a power-packed 20 minute episode you don't want to miss!
Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.
On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned.
Bobby and I are really trying to make waves in the industry. There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.
After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.
Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!
I am really excited about this week’s episode. This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz. He knows everything there is to know about Google Ads. He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.
Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.
Show Notes: [02:00] Everyone should start thinking about using Google Ads.
[02:20] Michael shares how he got started with Google Ads. His background is in B2B sales.
[03:40] Google Ads are a complimentary thing to Facebook Ads.
[03:50] Google will actually help you get your first campaigns up.
[04:50] Google has three networks. The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.
[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch. During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic.
[07:32] YouTube ads are different than Facebook Ads.
[08:59] Once people engage with our Facebook Ads, that is often not our last stop.
[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.
[11:35] The cost on Google is lower, and the intent is higher.
[14:25] A lot of marketers are on YouTube looking for that solution. If we want that omnipresence then we have to not neglect the highest-trafficked platforms.
[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game.
[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible.
[19:07] Google Analytics should be on your website. Any form submission should be a goal on Google Analytics.
[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.
[21:40] Surfing the net means there is a wave out there. You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave. You can accomplish that with Google Analytics and using the keyword tool in Google Ads.
[24:28] Google Analytics is giving you the data to create the experience people are actively searching for.
[25:30] When you’re doing a core search inquiry scroll to the bottom and the related search terms can drive your new content. Then you can click on one of the related search terms and find related search terms for those.
[26:23] YouTube is the second largest search engine owned by Google.
[27:49] The plug-in Keywords Everywhere will also tell you what people are searching for so you can develop content around those topics. Google is saying people are searching for these topics, go make the content.
[29:38] Zach and Michael have teamed up to host a live workshop on how to get started with Google Ads. Check it out here.
[32:18] The workshop is going to cover three areas: analytics, marketing, and search. It will also cover the basics that someone needs to do to get started using Google Ads now.
[34:55] Making more accessible offers is really going to be the future of this market.
[35:36] The future is going to be Google Ads because people aren’t there yet. Early adopters have so much potential. If you are seeing the potential on Facebook, you are missing the potential on Google if you’re not already there.
[37:20] YouTube is very underutilized. The scalability of YouTube Ads is incredible.
[38:22] It is easier to get started on Google than you think. The complexity is there for anyone that wishes to explore deeper.
[39:55] You don’t have to be an expert to do Google Ads. There are some basic foundational things that you can do to run your own account.
In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers. If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.
I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content. I wanted to do an episode where I talk about how to create content that ultimately converts. We are going to get into what do I mean by converts, how does content convert, and how do we create really good content.
This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.
With iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads? Listen in as Zach breaks down what this means for you and your business in under 20 minutes.
In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too.
I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients.
The doors to my new signature program Launch It is officially open. Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.
In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch. A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue. There is a lot more that goes into a launch.
We are going to talk about the four keys to having your best launch yet. It is important that we set the stage by saying generally your first launch does not retire you. Your first launch is not the time you quit your job. You are probably still a side hustler and figuring it out. Your launches are going to scale with time. This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go!
In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.
Planning is going to be really important in the coming year. We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things. What we can control is what we plan to do. In this episode, I am going to walk you through my process for creating a successful launch plan. We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself.
On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.
I am breaking down what is required of you to have a successful launch. I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch, and what all goes into your launch. I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.
After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.
After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.
Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads
Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club!
For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134
At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so.
That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency.
And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business.
For the full episode show notes, head to: www.heartsoulhustle.com/133
Would you like to know what makes you uniquely credible as an expert in your field? While there is a place for your products, services, branding, graphics, messaging, and so much more…
...it’s your courage to fully show up for the audience you serve that matters most.
That's why I’ve invited on my new friend, Mai-kee Tsang, onto the HSH podcast today to talk about her 5 stage ascension framework centred around courage, and how this truly impacts our bottom line in our businesses.
Did This Conversation With Mai-kee Resonate With You? If so, I’d Love To Hear Your Feedback via Dm On Instagram (@Heartsoulhustle)! Or You Can Put A Screenshot In Your Instagram Stories And Tag Me And Mai-kee @MaikeeTsang
For the full episode show notes, head on over to: www.HeartSoulHustle.com/132
Have you tried nearly everything to become more productive in your life— only to find that writing your “Big 3” goals of the day, using the pomodoro method, or writing yet another checklist can only take your productivity so far?
Well, I’m pleased to introduce you to Jo Bendle, who is our guest on the HSH podcast this week! She helps entrepreneurs to reclaim their time to live the lives they were meant to live. When I heard her speak about approaching productivity from both a masculine and feminine point of view, I knew she was the go-to person to walk us through this productivity rut which most of us entrepreneurs find ourselves in.
Did This Conversation With Jo Resonate With You? I’d Love To Hear Your Biggest Takeaways via Dm Me On Instagram (@Heartsoulhustle)! Or Put A Screenshot In Your Instagram Stories And Tag Me And Jo, @Jo_Bendle!
For the full episode show notes, head on over to: www.HeartSoulHustle.com/131
Have you ever envisioned running a live event to grow your income and impact for your business? Well, you’re in luck because in this episode, I’m chatting with Tash Corbin who is a Heart Centred Business Strategist, and the founder of the Heart Centred Business Conference. And in this episode, our conversation will open your eyes to what it truly takes to make your own dream event a reality, and how you can make a big impact on your audience as a result.
Did This Conversation With Tash Resonate With You? I’d Love To Hear Your Feedback. Just Dm Me On Instagram (@Heartsoulhustle) Or Put A Screenshot In Your Instagram Stories And Tag Me And Tash, @TashCorbin!
For the full episode show notes, head on over to: www.HeartSoulHustle.com/130
How would you like to get paid for promoting things that you use and love? The amazing Jill Stanton of Screw The Nine To Five is here to reveal how they use affiliate marketing in their business to serve their audience, and generate massive results at the same time! If you’ve ever thought of doing affiliate marketing, this episode will open your eyes to how it can be light, easy and fun!
Did this conversation with Jill resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jill, @screwtheninetofive!
Today is a special episode, because I’m chatting with the one and only Amy Porterfield! Amy teaches budding entrepreneurs how to grow their email list and then create and launch digital courses with webinars. She has killed the game of online marketing by staying very focused and consistent, and in this episode you’ll hear how she’s been able to streamline her business by not having a million offers, yet making millions of dollars!
Want to start growing your email list today? You can register for Amy’s free masterclass at http://amyporterfield.com/listbuilding!
Did this conversation with Amy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Amy, @amyporterfield!
Today’s episode is a little different than what we usually talk about on this podcast, but it’s a good one. My friend Emily Aarons is an energy healer who is amazing at getting to the core of what it really means to get into alignment. I encourage you to have an open mind with this one, because learning and having an open mind to concepts like the ones Emily shares here is the key to achieving success in business!
Did this conversation with Emily resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Emily, @emilyaarons!
Our guest today is Rachel McMichael, who helps entrepreneurs get clear on their systems and processes so they can outsource more effectively, get more done and increase productivity. The strategies Rachel reveals can help you start scaling your business, without sacrificing time with family or your sanity, so let’s get started!
Today’s show is sponsored by my upcoming challenge on how to sell more of your online courses! There’s a different way to launch courses that can work no matter where you are in your business, and you can learn more about it at http://www.heartsoulhustle.com/courses.
Did this conversation with Rachel resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Rachel, @rachelrmcmichael!
Today’s story is a special one, as I’m speaking with a client of mine who’s generated over $1 million in sales of her course – in a niche industry! Want to hear how she’s done it, and the mindset shifts she needed to do so? You’re in luck, as it’s all in this episode of The Heart, Soul & Hustle Podcast!
If you like this episode, you’re going to love what I have for you. Today’s show is sponsored by my upcoming challenge on how to sell more of your online courses! There’s a different way to launch courses that can work no matter where you are in your business, and you can learn more about it at http://www.heartsoulhustle.com/courses.
Did this conversation with Jamie resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jamie, @jamiedanahairstylist!
Did you know that online businesses and local businesses really aren’t that different? Today’s guest is proof, because my friend Stacy Tuschl not only operates two successful dance studios in her hometown, but she also has a super-successful online business! Business is business, and there are so many lessons Stacy shares from her journey on today’s episode of the podcast!
Did this conversation with Stacy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Stacy, @stacytuschl!
On this episode I’m joined by my really good friend Angela Henderson, where we talk about an important concept that we need to look at in 2019 (and beyond)! Angela shares her expertise on “H2H”, or “Human to Human” marketing, and as you’ll hear, it’s all about how we need to get back to the roots of what marketing is really about.
This episode is brought to you by my signature program, The 5-Figure Challenge! In this program I teach you how to plan, build, fill and execute a successful 5-day challenge to sell more of your online courses. For more information and to register, visit http://5figurechallenge.com/. Hurry though, the price is going up on May 30th, 2019, so if you’ve been looking to get into this program, now is the time!
Did this conversation with Angela resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
Are you looking for a way to buy back time, work even less and make an amazing income in the process? Today’s guest James Schramko has done just that over the past decade as an online entrepreneur, as the founder of Super Fast Business. With this business he operates a membership site, hosts live events and a high-level mastermind and coaching program to help business owners create their ideal businesses.
In this episode you’re gong to hear how James has been able to focus on his business for over 10 years now, the way he creates consistent content for it, and how as he’s been able to generate a tremendous amount of profit, without having to work 24/7.
This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego (hurry, early bird pricing ends at midnight on Thursday, May 16th)!
Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
The Conversations with CEOs series continues, and today’s guest is my friend Colin Boyd. Colin will be sharing his expertise on how you actually set up a successful talk that sells, whether you are doing webinars, livestreams or a speaking gig. You can get Colin’s amazing free resource, Sell with Story Guide™, at http://www.sellwithstoryguide.com/!
This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego.
Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
I’m excited to be bringing you the first of a new series I’m calling Conversations with CEOs, and my first guest is the incredible marketer and Facebook advertiser Amanda Bond. You’ll hear us casually discuss how to know when you’re ready to run Facebook ads, the way to do it successfully, and how to avoid the common traps that are so common these days in the online space. Facebook ads can still be a great tool for you business, but you have to reframe the way you think of them, and Bond is just the person to show you how!
Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
I’m back! If you’re a regular listener of this podcast you may have noticed that there hasn’t been a new episode for about 3 month now. In this episode I’ll be talking about why I took this time off, the lessons I learned during my time away, and how I kept my business running. If you’ve been thinking about taking a break but you’re not sure if it’s the right thing for you to do, you’ll want to hear what I have to share today.
If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
Have you wondered what it takes to CRUSH a 5-day challenge? Today’s guest is another student of ours, Amy Eaton, and you’re going to hear all about how she is using them to build a growing digital course and education business online!
Our free 3-part training series, How to “Fail Proof” Your Launches in 2019 with Challenges starts on February 14th! For more information and to claim your spot, go to http://www.heartsoulhustle.com/challenge.
If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
Are you thinking about using a challenge to launch your product or services? Today’s guest Amika Ryan is a student of ours who did just that, and you’re going to hear how she made over $20,000 on her latest launch. As Amika shares, you really don’t need a big budget or huge following to do it either!
If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
Are you looking to use your influence to get sponsored with your Instagram, Facebook, blog or another online platform? You’re in the right place, because today I’m chatting with the one and only Gwen Lane of The LA Girl! In this episode Gwen reveals exactly how you can start working with the brands that you love, regardless of where you’re starting from.
If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
It was a tough decision to shut down our membership site that was generating revenue for the company, but today I’ll be explaining why we decided to do it.
I hope this episode gives you the insight (and permission) to realize that if something isn’t serving your business, you don’t have to keep doing it, even if it is making you money.
This episode was brought to you by our free on-demand training, How to Run a PROFITABLE Challenge Launch. To learn more, visit http://heartsoulhustle.com/challengeclass!
If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
On today’s episode I’ll be sharing a strategy I used with a friend to help her launch a digital product with a small list, but a great offer!
If you get something valuable from what I talk about in this this episode, I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!
On today’s episode we’re debriefing our recent Black Friday Sale. I’ll be revealing what worked, what didn’t and how you can leverage this type of promotion in your business too!
On today’s episode I’m inviting back a special guest - my “secret weapon” when it comes to sales, Aandra Bohlen! Anytime I need to have a sales conversation with a qualified lead, I talk to her. You’ll hear why Aandra doesn’t call what she does “closing”, and you’ll learn the exact framework for sales conversations that she uses to get a win-win result for both her and the prospect.
For full show notes and links, visit: http://heartsoulhustle.com/blog
I’ve got a special show for you today, as I welcome back my friend and mentor James Wedmore to the podcast! As you’ll hear from James, there’s a lot more to business than just the latest marketing funnel or advertising hack, and he’s going to challenge what you think you know about achieving success in business.
For full show notes from this episode, and to download James amazing 8-part video series, Rise of the Digital CEO, visit http://heartsoulhustle.com/111!
Are you in the market for a professional sales page, but not looking to spend a crazy amount of money to have one designed for you? You’re in luck, because we recently went through this very process, and today I’m going to share with you the strategy we used to get a great looking sales page - without blowing a big budget.
Ever wonder how you can get out of your business so you can get more done, enjoy like and still scale successfully? In this episode I’m joined by Mike Michalowicz, the author of the perennial bestseller Profit First, the cult classic The Toilet Paper Entrepreneur, and other revered small business books, and he has spent 6 years seeking the solution entrepreneurs need — how to get more done while working less – and he discovered it. Mike is here to talk about his recently released book Clockwork, and I know you’re going to get a ton of value from his simple, yet highly impactful, strategies!
Are you looking to create your first product, and you aren’t sure when is the best time to launch it to the world? Or maybe you already have a product, but you don’t know if now is the right time to be expanding your suite of products. In this episode I’ll be sharing my thoughts on both scenarios, as well as talking about what I’ve done (and continue to do) in my own business when it comes to launching!
Are you struggling with your Facebook ads? This episode is sponsored by my free training called 7 Steps to a High Converting Facebook Ads Campaign, which you can now sign up for at http://heartsoulhustle.com/fbclass!
What do you think of these shorter episodes? Would you like to see more of them, or do you prefer our usual 25 to 30 minute shows? I want to hear your thoughts – DM me on Instagram, @heartsoulhustle.
What I’m talking about today is a little bit different than our recent episodes, in that it’s not quite as tactical. You probably know that content creation is a vital part of our businesses, but it also takes a lot of energy and focus to make it happen. In this episode I’ll be sharing the ways that I get inspired to put out great content!
You can register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding.
Do you want a bigger email list, and you’re looking for a strategy that will help you get there faster? In this episode I’m sharing my framework for how you can create a true listbuilding machine!
You can also register for my free training, Top 10 List Building Techniques to Get Your First (or Next) 1,000 Subscribers taking place on Wednesday, August 1st, over at http://heartsoulhustle.com/listbuilding.
You’ve probably heard the phrase that “the money is in the list”, and it’s got you asking how you can build your own email list, beyond just running Facebook ads. In today’s episode I’m sharing 5 strategies that you can start using today to grow that email list – without paid advertising.
If you’re not yet at 1,000 email subscribers on your list, head over to http://heartsoulhustle.com/1000 to grab The Ultimate Guide to Your First 1,000 Subscribers (in just 90 Days)!
Are you looking for a quick and easy way to generate new members into your membership or paid offer? In this episode I’m talking about a mini promotion that I recently ran to get more people into my Monthly Marketing Playbook membership, and I’ll be sharing exactly how I did this and the results that we got.
What do you think of these shorter, behind-the-scenes episodes? If you’d like me to do more of them, take a screenshot on your device of you listening to this podcast and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, or what I can tweak to make it more applicable to your business!
Have you been thinking of outsourcing, but not quite sure where to start? In this episode I’ll be talking about how you can outsource, so that you can take more off your plate and get more done. I’ll share the 3 places you can go to find someone to help you, and you’ll also hear the “3 C’s” of outsourcing!
Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!
Feeling overwhelmed? On today’s episode I’m talking about what to do when you’re feeling this way, by giving you tactical strategies that you can use to get into a space of productivity!
Are you a digital business owner who’s launches have hit a glass ceiling, but you wanna go BIG? Visit http://heartsoulhustle.com/apply for more information about my upcoming Your Biggest Launch Ever Mastermind!
Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!
In this episode I’m taking you behind-the-scenes of the amazing mastermind I’m a part of and sharing with you the 5 key lessons that I’ve learned over the past 2.5 years as a member. As you’ll hear, being successful comes down to your mindset, and I’ll be sharing with you the shifts that you can start making today to get even better results in your business.
Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads! Are you interested in the group coaching experience that I talk about in this episode? Send me a direct message on Instagram, @heartsoulhustle to learn more!
For the 100th episode of this podcast, I thought I’d do something special. I wanted to tell you the exact steps I would take to get to my first 5-figure launch, if I had to start over – from scratch!
Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!
I’m really excited about this week’s episode, because I’ll be talking about my membership site, The Monthly Marketing Playbook. I’ve already learned so much since launching it, and today I’ll be revealing what’s worked, what hasn’t and what we’re doing to make it better, every single day.
Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!
Facebook ads are affordable and effective when you get them right, but what do you do when they’re not converting? In this episode I’ll walk you through the steps to take to make sure that this doesn’t happen to you, and that the ads you are running get you the best results possible.
Want to learn the 7 Steps to a Profitable Facebook Ad Campaign? Join me on my live class, Thursday, May 31st, 2018! http://heartsoulhustle.com/class
Take a screenshot on your device of you listening to this podcast, and add it to your Instagram Stories while tagging me, @heartsoulhustle. Tell me what you’re loving about this episode, and I will personally reply and answer a question that you have about Facebook ads!
Today’s guest has built a super-successful business, and he’s here to share this expertise in this episode. James Schramko founded SuperFastBusiness.com, and he shares how he’s been able to use his offers to create recurring revenue, scale his business and get awesome results – all while living the type of life that he wants to live.
Today I’m joined by content marketing expert Lacy Boggs, to talk all about how to create really engaging content. More importantly, how one figures out what kind of content to promote to his or her audience. The reality is that a calendar with content is going to help you get consistent and better results, which makes this such an important topic to pay attention to for all online marketers!
If you’re in the online space there’s a good chance you’ve heard about GDPR, but what exactly is it and what do we have to do to comply to the new regulations? In this episode, My friend Gena Shingle Jaffe is going to give us her expertise as a lawyer to break it all down for us. Please note that today’s episode is legal information, not legal advice, but GDPR is something that we need to be aware of and take action on, and this episode will help you do just that!
Everyone has launches that don’t go the way they expected them to, but what do you do when this happens? It’s ok if you’ve had a bad launch, but I’m going to show why you don’t need to completely shut down after one. On today’s episode I’m going to give you the four steps to follow in order to turn a failed launch into a great opportunity for better growth in your business!
I’m super excited to be bringing you my conversation with our guest Jennifer Allwood, the wildly successful entrepreneur who helps other creators like her build their businesses to make more, while working less. You’re going to hear how Jennifer transitioned from her background in decorative painting and has now built and leveraged an amazing following on social media. She gives her best tips and strategies so that you can do the same!
On this episode we’ll be diving into lead magnets, or “freebies”: what works, what converts and what you need to know to create a successful one. I’ll be giving you the 5 keys creating a successful lead magnet, along with examples of what you can use for your own!
On this episode, I’m interviewing a student of my signature program, The 5-Figure Challenge. You’ll be hearing how Caitlin Bacher was able to craft a 5-day challenge that did over 6-figures in sales of her digital course – you don’t want to miss this one!
We’ve been talking about challenges on the show for a couple of weeks now, and today we’re going to do the same because challenges are a powerful way to grow your business (and a very engaged audience)! The reality is though that not all 5-day challenges are created the same, so today I’m sharing the 5 key things that I think will give your challenge the most success possible.
If you know anything about me, you know I love using challenges to launch my products and services. On today’s episode, we’ll be talking about challenge launches in 2018 and what you’ll need to know to get the best results from them!
I recently surveyed my list to hear what people wanted to learn more about, and overwhelmingly, the answer was “mindset.” I think that mindset is one of the most important parts of building a business, and it all shouldn’t just be about the newest marketing strategy or funnel available to you. On today’s episode I share the shifts I’ve had to make when it comes to my own mindset, in order to continuing achieving a higher level of success!
Is the new Facebook algorithm getting your down? On today’s episode we’re talking all about what it will to your business and how you can overcome these changes!
I'm super pumped to be bringing you this episode, not only because it’s the first time we’ve had a guest on the show in awhile, but because it’s with Jasmine Star (who is an absolute social media maven)! If you’re on Instagram and maybe have some followers but aren’t quite sure what you’re supposed to be doing, this show is for you. Jasmine is giving practical steps you can take now to position yourself not only Instagram, but on social media in general, so that you can get more customers, more clients and more results!
On today’s show I’m sharing all about tripwires: what they are, the main benefits of using them, some examples of how I incorporate them in my own business and a whole lot more. Curious about how you can start using them too? Get ready to learn all about tripwires today because they can be an absolute game changer for your business!
On today’s show, I’m sharing a case study of a recent 24-hour promotion I did that helped me add several dozen members to my membership site. So what do you say - would you like to learn more about what we do and how we do it?
Today I’m taking you through my recent membership launch, and how I used about $115 in Facebook ads and my email list to jumpstart our membership with the first 150 founding members – in just 72 hours!
If you’ve been following me for any amount of time, you’ll know that one of my true loves in life is Facebook ads! This episode isn’t just about how to make more money with them, but it’s about how to curate an experience for potential customers that gets them really excited to buy what you’re selling. Today I’m going to give you the 5 Facebook ad campaigns to use every single time you’re actively selling something – whether it’s an online course, coaching program or physical product!
On today’s episode we’re talking about very real ways you can use Facebook Messenger Bots to get results for your business, in a very tangible way!
Do you feel like there’s more month than money? Or you’re hustling to get paid, only to then wonder where the money has gone? I get asked a lot how I manage my business revenue, and on today’s episode I’m going to share what I do to create financial stability in both my personal life, and for my business.
When it comes to launching into 2018, some things in the marketplace are shifting and this can cause some unease. In this episode, I’m sharing why there’s no need to worry though and I’m giving you the 5 shifts you’ll need to start making in order to launch successfully in 2018 – and beyond!
Today on the podcast we are going deep on the lessons I’ve learned over the past couple of years from being in James Wedmore’s Inner Circle Mastermind. In this episode I’ll share how and why I joined the group, and some of the amazing results that me (and my students) are achieving!
Do you feel you’ve hit a wall in your business and are looking to scale your digital courses to the next level? On today’s episode I’m revealing the 5 key strategies that really moved the needle in my course business. Stay tuned until the end of the episode too for a very special announcement that I’m so excited to share with you!
As an online entrepreneur, you probably already know how important having an email list is to your business. In this episode we are talking all about how you can start building yours. If you’re looking to break into the game, or quite frankly you just feel like your email list needs a little boost, this episode is for you!
On this week’s episode, we are talking about what it really takes to build a 6-figure digital course business and I’m walking you through the way I would do it if I were starting over today. Looking to leverage the power of online courses in your business? You’ve come to the right place!
Are you feeling overwhelmed with the state of your Facebook ads right now? On this episode we are diving deep on how to keep Facebook ads simple, as the Power Editor, targeting options and platform as a whole continue to get more and more complicated. Listen in for the five action steps that you can take immediately to get your ads on track, as well as details on free training I’ll be offering very shortly!
If you’re an avid follower of the podcast, you may have noticed that for the past 6 weeks I haven’t been around. I wanted to share the reasons why I did this and the action steps I took that allowed me to do it. So let’s pull back the curtains and talk about this!
On this episode, I’m interviewing a return guest of the podcast, Coach Glitter (aka Tiffany Lee Bymaster)! We’re talking all about how her challenges have evolved since she went through my 5-Figure Challenge system. If you want to hear real results (from real students), you’ve come to the right place!
On today’s show, we’re talking all about how to fill your webinars, challenges and live launches with leads so that when you launch your next product, service or offer, you’ve got eyes on it – and people that are converting!
On today’s show we’re talking about how I took my challenges from small events to massive 6-figure (plus) promotions. There are some clear and practical steps you can take to do this in your own launches, and I’m going to share my 7-step framework with you today!
On today’s show we’re talking all about setting launch metrics! If you have a big launch coming up, you’ll want to know how to figure out how much you can make (and what it’s going to cost you). Successful launches start with understanding your data and then operating in harmony with it so that you really maximize your results!
Today I’m talking all about evergreen and live launches, and looking at how you can determine which one is right for your business. I’m sharing the pros and cons of each; so if you’ve got a product, program of service that you’re looking to get out into the world (but aren’t sure how), you’ll want to tune in to this episode!
In this episode, I’m walking you through a quick and dirty launch that I did to raise some money for a charity, and explain how it all worked. If you’re listening and ready to create waves, get results and generate revenue while getting experience with launching, you’ll enjoy this episode of the podcast.
On today’s show, I’m talking about what I had to do to make the shift from working 80 hours a week (and missing life!) to working 25 to 30 hours a week and not sacrificing my business. I have some actionable steps to tell you that I used to make this shift, and after listening to this episode, you’ll see that you can do this too.
As a follow-up to last week’s introductory episode, today I’m sharing five specific strategies around Facebook Messenger automation that you can implement in your business to generate more subscribers, more sales and more growth!
On this episode, we are talking about Facebook Messenger automation and ManyChat. If you’ve been seeing me in your Facebook inbox or you see other marketers doing it and you want to know you can introduce this to your business too, you’ll enjoy this intro lesson!
On this episode, we’re talking about how you can create a scalable and profitable Facebook advertising campaign. If you have been working on getting those profits up and those Facebook ads out, you’ll want to check out today’s show.
In this episode, I'm sharing with you some of the biggest lessons I just learned by pre-launching a new product to my audience. So if you've been planning a new product, digital course or offer to your market, you'll want to tune into this episode!
Today we’re talking all about how to get consistent with your business. We’re looking at what consistency really is (and what it isn’t), and I give you three tips that you can use right away to help you in this area. If you struggle with releasing weekly content, getting people on your email list on a regular basis or just showing up in a way that gets you paid, then this episode is for you.
On today’s episode, I’m sharing three copywriting tricks that you can implement in your business to increase conversions. If you’ve been struggling with copy, what to say or how to position your message, then this episode is for you!
On this episode, we’re talking about how to manage that feeling of overwhelm. It feels like online business is moving at a pace faster than ever, with more and more technology being introduced every day. So how do you keep up with all this? Stay tuned and we’re going to show you how!
On today’s show I’m talking about what you can do to get a little more time back in your business - without sacrificing dollars to do it. I now understand that you don’t have to be working all the time to be successful, and in this episode, I show you how my feelings on this subject have evolved over the past few years.
Today is an extra special episode, as I’m bringing back my friend and mentor, James Wedmore, to the podcast. Being a part of James’ mastermind has resulted in a huge evolution of my own business, and I know that what he shares today will be so valuable for all entrepreneurs trying to build their own business by design.
In this episode, we are going to debrief my $170,000 launch of The 5-Figure Challenge. Not only do I share all the numbers from this one, but I also talk about how when you launch, you really need to find a way to feed your soul and support the life that you want to live!
On this episode, we're going to talk about duplicating and scaling your launch. When stuff goes well (or even kind of well!) how do you take it to the next level? It can be a bit of a head scratcher, but it doesn't have to be!
On this episode, we’re talking about the reason that your digital course might not be selling, why these problems happen and how you can fix them. If you are a digital course creator who’s ready for more sales, you’ll want to tune in for this one!
On this episode, we are talking with my friend Cory Huff about marketing yourself like an artist. For you creatives out there, you deep thinkers and those of you who thinking marketing is a scary word – stay tuned, because this episode is for you!
In this episode, we're going to talk about how to launch without stressing yourself out to death! So if you have launched before, or thought about launching, but you break out a cold sweat and you don't sleep (or maybe miss a meal or two), this is the episode for you!
On this week’s episode we’re talking about - challenges! I know I’ve talked about them a lot but but it’s been a question I get often. Are you wondering if a challenge is right for you? Stay tuned, you’ll find out on today’s show!
On this episode, we’re talking about what you do when your launch goes wrong. We hear all the success stories about 6-figure launches and 5-figure challenges, but what about when you get a big fat zero? I think by the end of this show you’re going to feel better about making a few errors in your launch!
Whatever industry you’re in, it feels like the Internet is louder than ever these days. So how do you stand out in a saturated marketplace? In this episode, I talk about how you can make sales and generate business when it’s this noisy!
Today we’re talking all about how to create irresistible content that your audience is hungry for! I’m talking about these 5,000 word blog posts that I’ve been creating to get amazing reception from my audience. If you’re ready to create EPIC content that creates EPIC growth, you’re going to want to tune in to this episode!
I’m so excited to welcome Mariah Coz to the show today! Mariah is the founder of Femtrepreneur, has been an online entrepreneur for 8 years and has built a 7-figure business through online courses and programs. Today she shows why don’t need to be selling business-to-business to be profitable online, where you should start with for the pricing of your first course and why you need to make sure that you are releasing products that you actually have the ability to create!
Today we’re talking all about Facebook ads. Are they still working in 2017, what you need to know about them and how I would scale from zero to $5,000 a month if I was just starting out now with a limited budget. Are you looking to create more capital in your business with ads? You’ll want to hear listen to this episode!
On today’s show, I share the 7 strategies I’ll be bringing into 2017 to take Heart, Soul & Hustle to the next level. Get ready, because it’s a new year and time to go BIG!
On today’s episode, we’re talking about what it takes to have a successful affiliate launch from the most magical place on earth – Disney World!
Welcome to the third and final part of the launch series on the Heart, Soul & Hustle Podcast! This week we are going to be diving deep into some of the tweaks we made in order to double the size of our latest launch. Want to know how you can take your launch to the next level? It’s all here on today’s show!
In this episode, we are talking about five major missteps that I made during my 6-figure launch; how they happened, why they happened and how you can use this information to make sure your next launch is a total success!
Today we’re diving deep into the numbers of our last launch, which did just over $130,000 in sales. We’re going to talk ad spend, profit, expenses and so much more, so if you’re looking for information on what a launch really involves, this episode is for you!
Today we’re speaking with Bruce Cardenas of Quest Nutrition, the company that’s on a mission to revolutionize food and make clean eating fun! They show that regardless of what industry you’re in, building relationships is key. We also discuss how to handle naysayers, and Bruce shares why there really is no competition in business!
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and he's received many other accolades. In today’s episode, Neil shares his definition of hustle, how you don’t necessarily need 10,000 hours of doing something to be a true expert, and why the more risk you take can actually lead to less risk!
You’ve probably heard the saying, “If you build it, they will come.” This isn’t necessarily true though, especially in today’s online space. In this episode, we look at the steps to crafting a successful promotion and why just having what you sell on your website isn’t enough anymore!
In this episode, we’re talking all about how and when to boost your Facebook posts, setting goals for your campaigns, the importance of testing your ads and so much more!
In this episode, I share the importance of getting written reviews for your business, along with my three golden rules of testimonials. I also give you the specific questions to use when asking for testimonials, as well as why the most important thing is showing people that you care and you want to help others!
“Hustle” is integral to our brand here, but what exactly is it? More importantly, how do we bring hustle into our businesses and maximize it, without killing ourselves in the process? In this episode, I share five actionable steps that you can take today to do this!
Flash sales, or one-day sales, can help close the gap between launches or challenges but also boost revenue, test your software or simply just test your product. In this episode, I look at the six steps to a successful flash sale, along with considerations to keep in mind along the way!
Over the last several months, we’ve done some big stuff over at Heart, Soul & Hustle, and there’s been A LOT of buzz about Facebook ads in our community. In today’s episode, I share my simple troubleshooting system for what I do when my ads aren’t working. If you’re having trouble getting your Facebook ads to convert – this show is for you!
In this episode, we talk with Leimomi, who took our Rock Your Live Streams training and leveraged it to build a 6-figure business, in an amazingly short period of time. She shows that when you really lean into the things that leave you gratified at a very deep level, more fulfilment and success are practically a given!
Selena Soo is a business and publicity coach working with entrepreneurs who have personal brands. She helps coaches, consultants and service providers grow their brands and businesses by having them be seen as leaders in their respective industries. Today, Selena joins us to give her expert perspective on how you can leverage connections with influencers to do the same!
Jason Van Orden helps influencers and thought leaders turn expertise and ideas into courses, content and automated systems that amplify their income and impact. In this episode, he shares how you can optimize, scale and grow your business while decoding strategies like audience surveys, segmenting your email list and so much more.
In this episode, I discuss the mindset I have now, how it’s evolved and what shifts I’ve had to make in order to scale my business to the point it’s at now!
In this episode, we’re talking all about the Facebook ads we used in our recent launch, including the strategy, budget, targeting and more!
In this episode, we thought it would be fun to unpack our recent launch, by going back and looking at EVERYTHING – what worked, what didn’t work and specific tips and tools that can help you succeed.
Along with her husband Josh, Jill Stanton is the creator of “Screw The 9 To 5.” Together, they crush it teaching online marketing to others, and in this episode, Jill joins us to share how they massively grew their Facebook group (while getting people there engaged)!
Jen Kem has done amazing things in the entrepreneurial space. She has million dollar companies (and then some!) and recently completed a launch that generated $383,000 in just three days. She takes corporate culture and brings it into a small business setting, showing how you can use the strategies that massive corporations use to scale.
We've discovered what turns an average challenge into a high-performing 5-day challenge. By leveraging these secret triggers, you too can create a massive buying mindset in your potential customers!
Amber McCue helps entrepreneurs create businesses that scale! She shares how she did a 6-figure challenge by forming good relationships and executing, and that it’s ok to start small and work your way up. So start where you are, and make it happen!
Heart, Soul & Hustle has added over 10,000 active subscribers to our list since starting, and in this episode, we share the ways you can start building your list - today!
A lot of people have been asking for it – so here it is! In today’s solo episode, strategies are discussed to create a product and start making money online. Not sure where to start? Whether it’s your first day or 500th day in business, this stuff WILL work, as long as you apply it!
In this episode, Jamie Jenson discusses how to scale a business and write copy (with an authentic voice). She’s achieved amazing results for her clients and uses her previous comedy writing skills to hone in how she writes copy that converts like crazy!
Navid Moazzez helps entrepreneurs create, promote and profit from virtual summits to skyrocket their businesses and brands online. He has a totally different philosophy about virtual summits, and has been behind amazing ones from some of the biggest names. Whether you’re looking to do one of your own or not, there are mad value bombs dropped in this episode that you don’t want to miss!
Ruby Fremon is a coach, catalyst and ignitor who helpshigh-achieving women have it all without sacrificing a thing. Inthis episode, she shares how she is filling her programs with arelatively small email list, as well as encouraging people to do abusiness audit and ask “is what I’m doing feel good?”
James Wedmore is THE expert on video, and his name is synonymous with YouTube. In this episode, he shares what you really need to do to move your business forward. Are you ready to create unstoppable momentum in your business?
Gena Shingle Jaffe is a lawyer for digital businesses, and she'll help you feel better about the legalities involved with your launch. Gena also talks about how she was able to generate $170,000 from the launch of her first legal program, as well as showing how you don't need a massive audience to have a massive launch!
Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. She is the creator of the popular social media scheduling software, Edgar. In this episode, Laura shares how to leverage social media more effectively, so your content, traffic and list are all being seen and getting the growth they deserve. The strategy she uses has allowed her to grow multiple businesses, and can enable you to build your business ? 24/7!
Adrienne Dorison is a business strategist and podcast host who works with entrepreneurs who want to get more results in less time. In this episode, she explains that hustling isn?t a bad thing, but it means doing the right stuff, in the right quantities, to move your business forward. /
Casey Zeman is the creator of EasyWebinar, an all in one webinar software that does both live and automated webinars (and the tool I use for mine)! On today's show, we're going to talk about evolving your business and becoming more scalable by diving into the power of webinars.
Tiffany Lee Bymaster, aka “Coach Glitter” was able to close multiple 5-figure affiliate programs before she even had an email list. In her first year of doing them, she made over $50,000 in some of her biggest promotions. Tiffany is a top-10 affiliate for some of the biggest names in the industry. She doesn’t have great results like this by accident! Tiffany shows that building really strong relationships with a core group of potential clients allows you to leverage your influence to create massive results.
Not only is Jenn Scalia is a visibility strategist and business coach who’s been featured in places such as Forbes, Business Insider and Huffington Post, she is a self-proclaimed introvert! She shares with listeners her tips for getting visible, and then the proper steps to prepare for the influx of prospects after this happens.
In this episode, Jordana Jaffe challenges the thought that you can't do big launches without big price tags on your products. She shows you how to be spontaneous and do what feels good, instead of following a formula of launch "norms"!
In the last few years, Angie Green has generated over $1 million in revenues and commissions from her direct marketing business. In this episode, she talks about how you can build a community of people around you who share your vision, and how important motivating others is to your success!
Is it really possible to do a $64,000 launch, while on vacation? Yes it is! Jenna Soard is a branding expert and joins us to share how she did just this in her most recent program launch.
Kimra Luna is a personal branding and online business strategist. She helps freedom-seeking entrepreneurs to stand out, captivate their audiences’ attention and monetize their authentic brands online. As a leading authority on the use of Facebook ads and webinar-based training as both list and brand building tools, she took her business from zero to over $880k in sales and cultivated an email list of over 14,000 subscribers from 50 countries around the world during her first year in business. In this episode, Kimra shares why you can give away too much information, and she gives tips on how to do your very first launch. As well, she discusses the $1 million launch she has planned coming up soon!
John Lee Dumas is the creator of the successful daily podcast, EOFire, as well as the extremely popular online community, Fire Nation. In this episode, he shares with listeners how to identify that one thing you should be pursuing, and how having too many goals might not be a good thing. He discusses the importance of reflection, along with providing exciting details about his amazing new project, The Freedom Journal!
Rachel Luna is the founder of The Confident Entrepreneur Academy. Her main mission in life is to help your confidence match your ambition. She believes that when you raise your confidence, you get more clarity, you make more money, and you make a bigger impact.
Erika Sheffer is a multi 6-figure coach who just generated over $100,000 with the launch of her group coaching program. She believes strongly in the importance of boundaries in business, as well as how having the proper mindset will help contribute to your success!
Aandra Bohlen has been in sales for 26 years, owning her own business for 8 years and doing about $500,000 in annual revenue. She has done this all by doing what a lot of entrepreneurs are afraid to do – pick up the phone!
Zach shares with listeners what they can expect from the podcast, what they can expect from him and what will be happening over the next few weeks. Listen in for some fast, fun facts about the host, as well as some cool bonuses Zach has to give out!