The Marketing Strategy Show: Recent Episodes
Kym Heffernan
The Marketing Strategy Company helps organizations develop winning marketing strategies and sales and marketing automation systems to turn their efforts into new customers and dollars. We provide tips and ideas for your business or professional practice so you can get more prospects and long term happy customers.
In our most recent episode of The Marketing Strategy Show, we interviewed the LinkedIn Ninja, Jillian Bullock.
When we booked this interview with Jillian, we were going to talk about LinkedIn strategies to build relationships via LinkedIn which would then build relationships off line. Over the last few weeks the world has changed dramatically and there is a lot more activity online.
How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects.
In this episode Bec Derrington, a leading PR and Communications expert, from Source Bottle, discussed how business owners, marketing managers communicate better in this crisis.
In a world where video is becoming more and more prominent, some may think written content's days are done. This is definitely not the case, because well-written and engaging content can attract new leads, build credibility, nurture new leads, and help you convert and build long term, repeat business.
Nowadays, we often see written content that just doesn't cut it. It's too focussed on what the business does or what Google wants rather than what the reader wants. But if done right, written content can be a great marketing strategy for your business.
In this episode, Kym Heffernan was joined by Leanne Shelton, a self-proclaimed English nerd at heart, Leanne is extremely passionate about the written word and loves working with Health & Wellness business owners to prepare effective content marketing strategies to best suit their target audiences.
Leanne covers:
- What blogging is and how important it is to business
- How to structure an engaging blog
- How long should a blog be?
- How frequently should you write a blog?
- Blog topic ideas
Every single person or business out there is a potential client. That means every other lawyer, law firm, accountant, accountancy practice, bank, banker, is your competition. And this is why it's important to to get your Sales and Marketing right.
In this episode, our host Kym Heffernan was joined by Alistair Marshall from Professional Services BD.
Alistair has over 30 years of experience in Sales and business development and his fast and proven solutions have helped law firms, accountancy practices, banks and household name corporates to quickly attract new clients and win more new business.
This episode contains a discussion on:
- Sales Strategy & Planning
- Dedicated Time & Resources allocated towards sales and marketing
- Measurement and KPI’s showing how good you are at what you do
- Skills training and why it's important in the Professional Services Industry
- Culture around the Professional Services Industry
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To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan.
Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don't?
In this episode, our host Kym Heffernan was joined by Mitch Duckler from FullSurge. His areas of expertise include brand strategy, customer and consumer insights, and innovation. His groundbreaking book, The Indispensable Brand, guides readers on how to build a brand strategy that rises above the noise and monotony in their industry—transforming them from indistinguishable into indispensable brands.
This episode contains a discussion on:
- The Importance of a Brand Strategy
- Standing out from the Crowd
- The meaning of an Indispensable Brand
- What Internal and External Lenses are
Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing.
In this episode, our host Kym Heffernan was joined by Andy Kyiet from Demand Flow Intelligence a company that helps you find the nuggets in your market. Demand Flow Intelligence provides services to B2B vendors define their market strategy, execute their market strategy and support their findings with relevant marketing data.
The Right Search Strategy will help you increase visitors to your website. But where do you start?
An effective Marketing Plan can cover hundreds of strategies and tactics so there's a lot you need to figure out. This will help you create a Marketing Plan in nine simple steps.
Good Networking Skills are essential to the success of your business as you need to be able to successfully pitch yourself as well as interact with potential prospects and clients at events.
Ensuring success in your target market is all about finding an industry that has problems your business can solve then positioning yourself as a valid solution.
Cold Calling is outdated and invalid according to the perception of most businesses when in fact it is still the best marketing method for building relationships with prospecting.
Without Outsourcing there simply isn't enough time in the day to complete all the tasks you need to for your business, find out how to make the most of Outsourcing here.
Hosting a great event can engage you with prospects and clients as well as leave them with a lasting impression that will have them keen to do business with you for years.
Email is not dead! in fact it is still the best way to get new customers, over 40 times more effective than both Facebook and Twitter combined.
Nearly 50 marketing and sales 'hacks' to help you grow your business. An episode not to be missed if you want effective marketing results.
Social media is critical to business today but without a competent strategy are you really making the most of the medium?
Radio Ads today combine digital and radio channels to create the most effective advertising campaign possible.
LinkedIn is obviously an important tool for businesses with the growth in popularity of social media but how do you effectively use the platform to generate leads and find new clients and customers
Having a strong brand is no doubt critical to the growth of any small/medium business but what makes a strong brand? Clearly defining your values, your voice, your look and what makes you different from your competitor
Using Facebook Ads successfully is all about having a clear understanding of who your core audience is and how to best market a solution to them.
Finding success with Facebook is all about defining who your core audience is and identifying their problems to help you get more leads, clients and sales.
Print is still a very important communication and branding medium for many businesses and in many cases can have an even bigger impact on your clients and prospects than the juggernauts of social media and email marketing
6 tips for standing out among your competition because as you know if you don't have a strong brand prospects and potential clients won't know who you are and what you do and therefore likely won't want to do business with you.
A ‘framework’ for implementing a Successful program and changes in Loyalty & Incentive Programs
With more research and better information available to them, the average buyer is becoming much smarter so how do you sell to them? Easy just sell to them without being too sales-y.
Keeping your website fast and secure is no doubt critical to gaining new leads and turning those leads into paying customers but what makes a website fast and secure. Having a base understanding of hosting, domains and website security can set you aside from the competition.
To attract more business, you need to be customer focused, have on core message, have a primary goal, make sure it is fast, mobile responsive and build trust among your clients.
Time Management is a fundamental skill that all business owners and executives must learn if they want to develop and grow but where do you start?
All the marketing in the world can’t help you unless you can convert a lead, enquiry or opportunity into a paying client. It’s that conversion called sales and its critical.
Being ranked to your business name is great but it’s probably not what people searching for when they’re looking. But what search will you look at to make it work?
LinkedIn marketing is a great tool for business owners to connect and generate new business.
The difference between just having a LinkedIn account and effectively using it to generate leads and grow your business is miles apart.
Business valuation increases with an effective sales and marketing strategy, put these in place early to have a significant effect on the overall value of your business
Facebook Ads are one of the best ways to promote your business online no matter whether your customers are consumers of other businesses. But you need the right approach to get the most from Facebook Ads.
How do you get your business or brand out there with a small or limited marketing budget?
You're at a networking event when someone asks “what do you do?”. Having your introductory pitch can make or break your first impression.
One of the best sales improvement hacks is to develop and document a Sales Process. This can make a massive difference to your conversion rate - but where do you start?
Why referrals matter when all the marketing buzz is about being online. Referrals are important but you’ve got to start with that TRUST base. So, how do you start with that trust base?
One of the key elements of your marketing plan is understanding who your buyers are, knowing who you are selling to and where they are in their buyers journey. A buyer persona can help fill in some of these blank spaces.
With a proper CRM you can avoid a lot of the hassles of employee turnover by having all your customer relationship information digitized and transcribed for easy access and searching.
One of the biggest challenges when implementing your CRM is getting the salespeople to actually use it.
Digital trends is a must to consider when developing your marketing strategy.Digital Marketing in Social Media, Mobile, Customer Experience and Data in the last 5 years.
Video Marketing hacks creates an effective video content as well as some pitfalls or mistakes people make when trying to make video. See Episode 2 for Part One of Video Marketing Hacks.
Creating effective video content is popular today but what are do you know what mistakes do you make?
Here are the 10 key elements of an integrated marketing plan that The Marketing Strategy Co (TMSC) calls the Marketing Roadmap and explains why these are critical to getting more leads, clients, and sales.