Shopify Masters: Recent Episodes
Shopify Masters provides the knowledge and inspiration you need to build, launch and grow a profitable online store. Join host Felix Thea each week as he interviews successful ecommerce entrepreneurs and unpacks how they're building businesses that allow them to live the life they want. Shopify Masters is ideal for first-time ecommerce entrepreneurs that want to learn how to increase traffic and sales.
This is a bonus podcast where I highlight some of the key points in a guest blog post on ShopifyMasters.org.
The blog post contains 9 key things to get right to do email marketing like the pros.
On this episode you’ll learn from an entrepreneur that believes success comes from understanding and speaking your customer’s language.
In this episode you'll learn:
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What it’s like to close down a physical store.
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How to increase your chances of success when selling on a marketplace.
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How to transition from selling on a marketplace to selling on your own store.
On today’s episode you’ll learn from an entrepreneur that drove 40,000 visitors a day before ever having a product in inventory.
In this episode you'll learn:
- How to know when you have the right timing for launching a product.
2. How to determine if a PR agency will be a good fit for your business.
3. How to turn angry customers into rabid fans.
In this episode you’ll learn from an entrepreneur that has figured out how to generate early success on Amazon.
In this episode you'll learn:
- How to successfully crowdsource a logo on 99Designs.
2. How to effectively communicate with a designer when you yourself aren’t a designer.
3. The key Amazon SEO factors for increasing your product listing’s ranking.
On this episode you’ll learn from an entrepreneur that tripled revenue when focusing on just one product line.
In this episode you'll learn:
- How to determine the right mix between manufacturing versus private labeling.
2. How to determine if a manufacturer can scale with you as you grow.
3. Lessons learned from barely meeting a Kickstarter fundraising goal.
On today’s episode you’ll learn from an entrepreneur that launched a product on Tumblr that resulted in $200,000 of sales in just 3 weeks.
In this episode you'll learn:
- The difference between working with influencers on Tumblr versus Instagram.
2. Why you should keep your copy brief when running retargeting ads.
- How to come up with content marketing ideas around your product.
On today’s episode you’ll learn from a successful ecommerce entrepreneur that’s built and sold multiple ecommerce businesses and now works with hundreds of store owners.
In this episode you'll learn:
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What kind of products do well on Amazon.
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How to build a high converting product page on Amazon.
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How to use Amazon paid ads.
On today’s episode, you’ll hear from an internal Shopify employee on the latest Shopify integration into Amazon and how to take advantage of it.
In this episode you'll learn:
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The difference between being a reseller and a brand when selling on Amazon.
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How to kick off the sales machine on Amazon.
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How to improve your ranking on Amazon’s product listings.
On today’s podcast you’ll learn from an entrepreneur that sold his product into 1,200 Home Depots.
In this episode you'll learn:
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The criteria this entrepreneur uses to kill 100s of ideas.
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What makes a product attractive to a big box buyer.
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The difference between selling on Zulilly versus Amazon.
In this episode you’ll hear the lessons learned from an entrepreneur duo that launched a $2 million business on Amazon.
In this episode you'll learn:
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What goes into a feasibility analysis to determine if a product will be profitable or not.
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What to focus on to make your listing more discoverable and sell more on Amazon.
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How to identify which marketing channels you should focus on.
On today’s episode you’ll learn from a husband and wife entrepreneur team that started promoting through business through local print media.
In this episode you'll learn:
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How to get factories to invest in you when you are just a small time client.
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How to make sure that you have a strong foundation with your business partner.
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How to cater your pitch to specific media outlets.
In this episode you’ll learn from an entrepreneur that built a $2 million dollar business by working with influencers he met through in-person Instagram meetups.
In this episode you'll learn:
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How to network with photographers to get great photos of your products for free.
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What are Insta Meets and how can you find an influencer through an Insta Meet.
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How to collaborate with other brands to raise your own brand’s credibility.
On today’s podcast you’ll learn from an entrepreneur that built a $1 million business by creating and promoting videos on YouTube and Facebook.
In this episode you'll learn:
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How to drive customers from your videos to your email list.
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Why negative comments on YouTube videos can be a good thing.
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How to decide what content you should give away for free and what you should be charging for.
On today’s podcast you’ll learn about an entrepreneur that launched a million dollar t-shirt business starting with ProductHunt.
In this episode you'll learn:
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How to know if there’s room in the market for your t-shirt brand.
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The traffic and sales impact of being highly ranked on ProductHunt.
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How to warm up cold Facebook Ad traffic.
On today’s podcast you’ll learn from an entrepreneur that believes to be successful you must only focus on what you can do consistently.
In this episode you'll learn:
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The benefits of having a brick and mortar presence.
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Why you have to have the perception that you have everything in stock when owning a physical store and how it’s different when you’re running an online store.
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How to grow an email list by running and promoting giveaways.
On today’s episode you’ll learn from an entrepreneur that breaths new life into his company by doing 3 month rotations with his employees.
In this episode you'll learn:
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Why you should create a shopping cart for your customers over the phone.
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What is the most important contribution you can give to your sales team.
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Why you should pay more attention to industries outside of your own.
On today’s episode you’ll learn why an entrepreneur chose to launch on Kickstarter just to break even.
In this episode you'll learn:
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What makes one product more likely to succeed than others.
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The rule of thumb for pricing for retail.
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How to create packaging appropriate for retailers.
On today’s episode you’ll learn from two entrepreneurs that created a 7 figure business using video content.
In this episode you'll learn:
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Why you should first solve a problem and then build a brand around the problem.
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How to plan a content calendar for video content.
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Why you need to be on Amazon to combat copycats.
On this episode you’ll learn from an entrepreneur that’s created a profitable business selling pencils online.
In this episode you'll learn:
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How to do market research when there’s not much data available.
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Why you should sell stories instead of products and how to sell stories.
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Why you might not want to carry all the products from a single brand.
On today’s podcast you’ll learn from two entrepreneurs that launched a $2 million business with the help of syndicating epic content.
In this episode you'll learn:
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What to look for when you’re coming up with profitable business ideas.
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Why you should focus on making money first and then on your passion projects.
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What’s involved in an ecommerce business sale.
On this episode two first time entrepreneurs join us to talk about how they started a $15 million watch company with one founder in China.
In this episode you'll learn:
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Why one of the founders moved to China to start a business.
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Why you should launch on Kickstarter even if you already have a completed product.
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How to price your products correctly.
On today’s episode, you’ll learn an entrepreneur’s list of criteria to create a giftable product during the holiday shopping season.
In this episode you'll learn:
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How to promote your product through college and university newsletters.
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How to personalize just enough when pitching to publications.
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The process for selling your product as a promotional product.
On today’s podcast you’ll learn from the Director of Technology at a $40 million Shopify business on how they’re preparing for Black Friday and Cyber Monday.
In this episode you'll learn:
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What it’s like to run 20 Shopify installations.
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What it means to think about your operations as its own product.
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How to manage a successful partnership with outsourced digital marketers.
On today’s podcast you’ll learn from an entrepreneur that’s building a personal brand and a business brand at the same time.
In this episode you'll learn:
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How to outsource your content marketing.
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The difference between managing a team of interns versus a team of employees.
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How to use Polyvore to drive traffic and sales.
In this episode you’ll learn from an entrepreneur that made $200,000 in 6 months to pay for graduate school, then hired a CEO to run his business and ended up having to come back to save his business.
In this episode you'll learn:
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How to get the most out of an MBA program and how to run a business while pursuing an MBA.
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How to run a hyper-targeted and successful YouTube advertising campaign.
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The pros and cons of paying employees through equity versus commission.
In this episode you’ll learn from an entrepreneur that believes that removing products from your store can lead to more sales.
In this episode you'll learn:
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What is brand identity and how to develop your company’s brand identity.
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Why it’s important and how you can create a story to successfully launch new products.
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When to use Instagram stories.
In this episode you’ll learn from an entrepreneur that creates customer avatars for all of his marketing.
In this episode you'll learn:
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What kind of questions you should ask your customers to learn more about your market.
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How to develop your customer avatar.
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How to encourage and rewards influencers to drive more sales.
In this episode you’ll learn from an entrepreneur that uses the power of video to educate their customers.
In this episode you'll learn:
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Why it’s OK to do things that aren’t scalable at first.
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Why you need video for a unique product.
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Why success on Kickstarter can be a double-edged sword.
In this episode, you’ll learn from an entrepreneur that’s built a $100,000 business from picking up the phone and calling cart abandoners.
In this episode you'll learn:
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How to use Facebook ads to validate if there are any “signs of life” for your market.
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How to use question-based selling.
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What you should say when you are calling cart abandoners.
In this episode you’ll hear from one of the chillest 7 figure business owners that’s built a business where he doesn’t even work every day.
In this episode you'll learn:
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Why your business becomes less flexible when you increase your product catalog.
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How getting creative with themed promo codes helps drive sales.
3. How to attract customers to buy directly from you instead of another marketplace by offering bundle deals.
In this episode you’ll learn how an entrepreneur completely bootstrapped a business that has now sold 40,000 pairs of pants.
In this episode you'll learn:
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Why you should manufacture locally first and then outsource overseas.
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The foundations companies should build when you’re just starting out.
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How to keep in contact with your customers after your Kickstarter campaign ends.
In this episode you’ll learn how an entrepreneur built a mailing list manually and launched to $80,000 in sales.
In this episode you'll learn:
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How to identify if an idea can actually be a profitable business.
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Why you don’t need to create a completely innovative idea, but just make an existing one marginally better.
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How to get into an industry that you know nothing about.
In this episode you’ll learn from an entrepreneur that’s built an 8 figure business and manages selling on multiple platforms with a small team.
In this episode you'll learn:
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Why choosing a manufacturer is not just about who can give you the lowest price.
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How to find people to hire for a business so that you can step away from the business.
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How to write product descriptions differently depending on the marketplace you’re selling in.
In this episode, you’ll learn from a Shopify Build-a-Business winner that believes that talking to customers one-on-one helped them build a $1.7 million business.
In this episode you'll learn:
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How to get feedback from products you give away for free.
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How to look out for predatory vendors when you’re just starting up.
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What makes a high converting Kickstarter video.
In this episode, you’ll learn from an entrepreneur that started a business as a digital nomad in Chiang Mai Thailand.
In this episode you'll learn:
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What kind of questions to ask to get the right feedback when testing a product.
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How to stand out when reaching out to influencers with your product.
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Why it’s better to launch all your marketing at once rather than over several weeks.
In this episode, you’ll learn from an entrepreneur that stated a $1,500 per day business ever though she doesn’t like taking risks.
In this episode you'll learn:
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How to break through self doubt in entrepreneurship.
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How to start a business when you don’t like taking big risks.
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Why it might not be a good idea to collaborate with other brands.
In this episode, you’ll learn from an entrepreneur that uses style quizzes to convert customers and collect highly useful customer data.
In this episode you'll learn:
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How to start a rental business.
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How to create a quiz to convert customers.
3. How to find and work with high quality interns.
In this episode, I talk to an entrepreneur that uses lead magnets to build a 7 figure business.
In this episode you'll learn:
1. How to turn your passion into a business.
2. How and why you should work backwards when working towards a goal.
3. How to know what kind of lead magnets to create and how to promote them using Facebook.
In this episode, I talk to an entrepreneur that started a completely digital nomad business.
In this episode you'll learn:
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How they invested $100,000 creating their product.
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How to overcome the challenges of starting a business while traveling.
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What kind of prep you need to do before launching your first Kickstarter campaign.
In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product.
In this episode you'll learn:
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How to manage all the feedback you’ll get when running a Kickstarter campaign.
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Why you want to go after the hardcore early adopter demographic first before promoting your product.
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What should you do if you encounter copycats.
In today’s episode you’ll learn from an entrepreneur that launched a business following the lean startup methodology.
In this episode you'll learn:
- What it’s like to scrap an entire business to start a new one.
2. What is the lean startup methodology and how to use it to quickly launch a business or product line.
3. What are key tests every ecommerce site should run.
In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers.
In this episode you'll learn:
- How to validate a product that no one has ever seen before.
2. Why you should force customers to buy from you online even if you meet them offline.
3. What are micro influencers, how to find them and how to work with them to promote your business.
In this episode you’ll learn from an entrepreneur that built out a nationwide rep program that’s helped them build a multi million dollar business.
In this episode you'll learn:
- How to build, manage and motivate a nationwide rep program.
2. What kind of guidance to give your first salesperson.
3. How to identify the areas of your business that will have the biggest impact on your growth.
In this episode you’ll learn how an entrepreneur used Facebook ads to promote a Kickstarter campaign that raised $800,000.
In this episode you'll learn:
- What is rapid prototyping and how to use it to design your products.
2. How to make sure you’re ONLY focused on solving your customer’s main problem.
3. When do you know when your prototype is ready to bring to the market.
In this episode you’ll learn from an entrepreneur that turned his hobby into a business that’s doubled in growth every year.
In this episode you'll learn:
- How to find out if your hobby is worth turning into a business.
2. How to stay disciplined in your business spending.
3. How to make sure you’re not burning yourself out from running a business with a day job.
In this episode you’ll learn from an entrepreneur that set up his business so that it could quickly scale to 50 countries.
In this episode you'll learn:
- How to plan out a massive project when you don’t have the time.
2. How they were able to secure 70 patents for their business.
- What logistics to set up when you’re entering a new geography or market.
In this episode, you’ll hear from an entrepreneur that went from ecommerce to opening a physical store.
In this episode you'll learn:
- How to sell face to face when you’re not used to it.
2. What to do if you’re selling products that you’re not passionate about but your customers are.
3. What’s involved in the buying process when running a retail store.
In this episode you’ll learn how a company drives 93% of their social traffic from Pinterest.
In this episode you'll learn:
- How to work with bloggers to promote your product and get amazing product photos.
2. How to work with bloggers to promote your product and get amazing product photos
3. Why you should have an organic pinning strategy before promoting Pinterest pins.
In this episode you’ll learn how 3 co-founders drive traffic from Reddit without coming across too salesy.
In this episode you'll learn:
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How to delegate tasks to your team and ensure the work gets done.
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How to know if you should find a partner or outsource.
3. How to avoid getting burned when posting your business on Reddit.
In this episode you’ll learn from an entrepreneur that sold 6 figures by going door to door with retailers.
In this episode you'll learn:
- How to get honest feedback from friends and family.
2. How to get meetings with key retail decision makers.
3. What does a business agreement with an affiliate look like.
In this episode you’ll learn from an entrepreneur that went on Shark Tank and turned down 2 offers but still built a million dollar business.
In this episode you'll learn:
- How to finally take action on your business or product idea.
2. How to reverse engineer a life you want.
3. What is the optimal price point for Kickstarter.
In this episode you’ll learn from an entrepreneur that launches new products very quickly.
In this episode you'll learn:
- Why an original product needs to have familiar elements.
2. How to balance your day job with your passion project and how to keep them separate.
3. How to project how much inventory to have on hand.
In this episode you’ll learn from an entrepreneur that started a business that’s also donated $1 million to other aspiring entrepreneurs.
In this episode you'll learn:
- Why you should find a business you can afford to fund yourself.
2. Where you should look towards first to improve your supply chain.
3. How to approach and pitch a retailer.
In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers.
In this episode you'll learn:
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How to identify brands to license from.
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What does a licensing deal look like and how to set one up that’s beneficial for you.
3. How to successfully start an online community for your brand.
In this episode, you’ll learn from an entrepreneur that used a PR agency to kickstart a 2 million pound business.
In this episode you'll learn:
- What are the signals to look out for to determine if you are in a growing industry.
2. How to use a PR agency to kickstart a marketing plan.
3. What you need to prepare before working with a PR agency.
In this episode you’ll learn from an entrepreneur that used Amazon as a proving grounds to build a $2.5 million business.
In this episode you'll learn:
- How to use Amazon reviews to figure out how to improve on an existing product.
2. What is consumerability and why you want to sell a product that has consumerability.
3. How they’re using the free + shipping model to get customers to make more profitable purchases later.
In this episode you’ll learn from an entrepreneur that developed an app that was acquired by Shopify.
In this episode you'll learn:
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How to decide if you should jump into your business full time.
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How to use your competition to motivate you rather than overwhelm you.
3. How to find advisors for your business and how to work with them.
In this episode you’ll learn from an entrepreneur that started by selling digital products and then transitioned into physical products.
In this episode you'll learn:
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Why you might want to start with a physical product instead of a digital product for your first business.
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How this entrepreneur was able to start a business simply through hashtags on Instagram.
3. How to connect with influencers and get them to work with you to cross-promote.
In this episode we’ll hear from an entrepreneur that created a testing framework he used to build a $10 million business.
In this episode you'll learn:
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How to survey people in person to validate a product or business idea.
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How to differentiate yourself in a competitive marketplace.
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How to find and hire people that are smarter than you.
In this episode you’ll learn how an entrepreneur drove $28,000 from 1 viral reddit post.
In this episode you'll learn:
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How to validate a product on Instagram.
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How to balance life as a freelancer while launching a product business.
3. What are magic moments and how to create them for your customer.
In this episode you’ll learn from an entrepreneur that runs in-person 24-hour events to market their vision and brand.
In this episode you'll learn:
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How to attract smart people to your team.
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What is a public benefit corporation and how can it help your business.
3. How to prepare to launch your own in-person events.
On today’s podcast you’ll learn from an entrepreneur that believes that your competitive edge actually does not have to be your product.
In this episode you'll learn:
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What red flags to look for when sourcing products overseas.
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Why you don’t need to sell a completely original product.
3. How to improve your decision making to start making decisions faster.
On today’s podcast you’ll learn from an entrepreneur that’s building a business on the side and driving traffic from Tumblr.
In this episode you'll learn:
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How and why to get deeply involved with communities before launching your business.
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How to deal with the lack of energy and momentum when working a day job and starting a business on the side.
3. What is private label dropshipping and why it might be better than traditional dropshipping.
On today’s podcast you’ll learn from an entrepreneur that argues that persistence is more important than passion and how it helped her sell over half a million books.
In this episode you'll learn:
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What is analysis paralysis and how to combat it.
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How to promote the content you create.
3. Why you should feature your customers rather than your products when getting PR.
On today’s episode you’ll learn from an entrepreneur that launched a YouTube channel that has grown to nearly 3 million subscribers.
In this episode you'll learn:
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The difference between self-employment and being a business owner.
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Why freedom is tough to manage.
3. How to sell without selling.
On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day.
In this episode you'll learn:
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Why you should drive your non-English speaking customers to Amazon.
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Why they redo their website from scratch every year.
3. Why you should buy Facebook ads in Europe rather than in the US.
On today’s podcast you’ll learn from an entrepreneur that uses Facebook posts to get feedback from her customer without them knowing.
In this episode you'll learn:
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How to balance what you want versus what your customers want.
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How to get valuable feedback and data out of social media.
3. How to sell a product that requires the sense of smell online.
On today’s podcast you’ll learn from an entrepreneur that partners with YouTubers and bloggers to drive traffic and sales to his store.
In this episode you'll learn:
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Why showing the behind-the-scenes of your business can be great content for your customers.
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The differences between selling to the European, US and Japanese markets.
3. How to analyze if a YouTuber will be a good fit for your product and brand.
On today’s podcast you’ll learn from an entrepreneur that built a brand with a 50% repeat purchase rate.
In this episode you'll learn:
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What is a Net Promoter Score and how to measure it.
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Why you should not post product shots on Instagram.
3. How to customize your pitch to get press to feature you.
On today’s podcast you’ll learn from an entrepreneur that successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not crowdfund.
In this episode you'll learn:
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How they used Kickstarter to come up with their own product idea.
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How they A/B test their Facebook ads.
3. When to use Facebook ads and when to use Instagram ads.
On today’s podcast you’ll learn from an entrepreneur that built a business with 100% remote team.
In this episode you'll learn:
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Why to hire someone full time when you are still working your day job.
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How to communicate with a remote team.
3. How to work backwards to achieve your goals.
On today’s podcast you’ll learn from an entrepreneur that uses Pinterest to drive the majority of her sales.
In this episode you'll learn:
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How to balance building an audience and creating and selling products.
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How she created a viral giveaway that resulted in 7,000 new email addresses.
3. What are Pinterest group boards and how to work with them to drive traffic.
On today’s podcast you’ll learn from an entrepreneur that’s launched a $2.5 million portfolio of single-product stores.
In this episode you'll learn:
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How they came up with and tested their positioning using Facebook ads.
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Why you should meet with manufacturers in person.
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The pros and cons of being completely transparent with your business’s numbers.
On today’s podcast you’ll learn from an entrepreneur that grew a subscription service from 500 to 50,000 customers.
In this episode you'll learn:
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The benefits of offering an annual subscription plan.
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How they use Facebook Lookalike audiences to target their ads.
3. What is churn rate and why it will be crazy at the beginning and stabilize over time.
On today’s episode you’ll learn from an entrepreneur that trimmed the fat from her business and focused on just doing one thing better than her competitors.
In this episode you'll learn:
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What is the patent process like and why you might want to get one for your product.
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What Daymond John’s team did to improve their manufacturing process.
3. How can rapid growth put you out of business.
On today’s podcast you’ll learn from an entrepreneur that set up ahotline for feedback during their Kickstartercampaign.
In this episode you'll learn:
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The criteria they used to figure out what they wanted tosell.
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How to attract non-English speaking Kickstarter backers to yourcampaign.
3. Whyyou want to launch on both Kickstarter andIndiegogo.
On today’s podcast you’ll learn from a B2B entrepreneur that sells his services through Shopify.
In this episode you'll learn:
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How to use Shopify to collect payments as a service provider.
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Why cash is king over profits and revenue.
3. Where you should look to improve your business’ cash flow.
On today’s podcast you’ll learn from an entrepreneur that manufactures his products in conflict affected areas.
In this episode you'll learn:
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Why you want to find a PR firm that’s the same size as your business.
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Why you might want to consider outsourcing to countries like Afghanistan and Colombia.
3. How to work with existing businesses in your industry to cut down on the learning curve.
On today’s podcast you’ll learn from an entrepreneur that took a very pragmatic approach to choosing his niche and how you can be successful even if you’re not passionate about the product itself as long as you have a passion for business.
In this episode you'll learn:
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How to prepare when you’re thinking about making the jump from the 9-to-5 to working on your business full time.
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Why it’s critical and what does it mean to add meaningful value when you’re dropshipping.
3. How to create content when you don’t know anything about the industry.
On today’s podcast you’ll learn from an entrepreneur that tested the market with a splash page and very quickly presold 500 products.
In this episode you'll learn:
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How to use a splash page to validate the market.
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What to do when you are not able to fulfill preorders in time.
3. The cash flow issues and how to handle them when you’re scaling up.
On today’s podcast you’ll learn from an entrepreneur that sells his services through text messages.
In this episode you'll learn:
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Why they decided to rebrand their company over the next year.
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What obstacles they’re overcoming as they’re rebranding and what they wish they did differently.
3. How they sell their services through text messages and what apps they use to do it.
On today’s podcast you’ll learn from an entrepreneur that wants to give over 500 products away this year and why he believes it’ll increase his sales.
In this episode you'll learn:
On today’s podcast you’ll learn from an entrepreneur that ran into hidden logistic costs and what he recommends you look out for.
In this episode you'll learn:
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How to approach your personal network to promote your product.
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Why the hidden costs in logistics are especially dangerous.
3. Why you should figure out how much it costs your manufacturer to produce your products.
On today’s podcast you’ll learn from two entrepreneurs that partnered to take on a $14 billion industry.
In this episode you'll learn:
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How they were able to get to $1 million by their 2nd month.
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What is the Salary Drug, why you might be hooked on it and how to break free from it.
3. How to know what you should do when your business is stagnating.
On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.
In this episode you'll learn:
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How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.
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How they bootstrapped a inventory-heavy business without any significant outside investments.
3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right.
In this episode you'll learn:
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How to find out what product features your customers care about.
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How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel).
3. The tough lesson this entrepreneur learned when he blindly trusted professionals.
On today's podcast you'll hear from Shopify insiders on the latest features including sales channels, buy buttons and their take on the future of commerce.
In this episode you’ll learn from an entrepreneur that’s launched 6 Kickstarter campaigns and plans on launching 2 more this year.
In this episode you'll learn:
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The marketing channels they utilized when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign.
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How they transitioned the traffic and buzz from Kickstarter to their Shopify store.
3. What benefits they’ve found from creating a business plan and updating it regularly.
On today’s podcast you’ll learn from an entrepreneur that turned his passion for art into a business.
In this episode you'll learn:
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If you’re an artist, you first step to monetizing can be offline through art shows.
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The business side of working with Fab.com.
3. What it’s like to sell your products through a catalogue like CB2.
In this episode you’ll learn from an entrepreneur that started an art marketplace in India.
In this episode you'll learn:
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Whether you should focus on buyers or sellers first when launching a marketplace.
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Why they credit growth hacking for their early traction and what exact tactics they used.
3. How a campus ambassador program changed the game for them and exactly what’s involved in starting and running an ambassador program successfully.
In this episode you’ll learn from an entrepreneur that already built a 75-person company and then decided to give it all up to start a new business from scratch.
In this episode you'll learn:
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What he quickly realized when he transitioned from a 75-person company to a brand new business with just him and his partner.
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How he ran Facebook ads to validate his new business.
3. What is premature optimization and how it can kill your business.
In this episode you’ll learn from a top performing sales executive that’s in charge of two Shopify stores in the marijuana accessories industry.
In this episode you'll learn:
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Why you’ll get better customers by offering 100% satisfaction guaranteed refunds rather than giving away free samples.
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Why not needing revenue immediately can help you focus on building a product-first business.
3. What it’s like working a demanding sales job and running 2 Shopify businesses.
In this episode you’ll learn from a designer that turned down a $150K salary to start her own independent brand.
In this episode you'll learn:
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How to plan out and manage a subscription box product.
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Why you should get a large order of samples when working with manufacturers rather than just a few samples.
3. How she was able to build a 20,000+ loyal fan base using YouTube.
In this episode you’ll learn from an entrepreneur that started doing crossfit to get into shape and then ended up inventing a product for crossfit athletes.
In this episode you'll learn:
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Why you might not want to look at your numbers every day.
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If you spend less time planning and more time taking action, things start to fall into place.
3. How she used Facebook groups to get her first sales.
In this episode you’ll learn from an entrepreneur that took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000 and just broke $1 million total after preselling on their Shopify store.
In this episode you'll learn:
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What are the keys to having a high converting Kickstarter video.
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How to market a 30-day Kickstarter campaign.
3. How to get press by looking at the websites of other companies in your same industry.
In this episode you’ll learn from an entrepreneur that’s tried to start 8 other businesses and finally hit a success all while doing it on the side.
In this episode you'll learn:
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How to validate an idea early from someone that’s tried to start 8 other businesses.
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How to get unbiased feedback from friends and family.
3. What processes and systems to set up to market your product successfully.
In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey.
In this episode you'll learn:
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How to use your competitor’s product reviews to improve your copywriting.
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How to reverse engineer the viability of a business idea.
3. How to find and work with influencers and only pay them when they sell your product.