THE Greatness Garage: Recent Episodes
Brad Borkhuis
In the Greatness Garage, we explore how Small Business OWners can work ON their business, not just in it.
Justin Christianson is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing. At Conversion Fanatics Justin helps e-commerce and SaaS businesses by taking care of the majority of the heavy lifting so they can focus on more important tasks! ๐๐ฅ
Justin says, โIโm just trying to deliver the service the best I possibly can, and deliver the results for my clients. And the rest of it, I donโt care about.โ
๐Donโt focus on what your competitors and neighbors are doing. Focus on what you can do for your clients.
๐Focus on doing one thing really really well, and the rest will fall in line.
In this episode you will learn:
๐How to lead with value and how you can help your clients and customers best.
๐What a health business partnership looks like.
๐What role your faith can play in your business..
๐How to avoid the โshiny objectsโ of services outside of your niche.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
John Havlikโs leadership pedigree includes over 8 years of world-class swimming and Division 1 coaching, plus 29+ years of leading high-performing special operations personnel of all services. often making time-sensitive decisions under duress in unknown and unfamiliar environments around the world. He has proven leadership in various scenarios (unconventional, conventional, executive, diplomatic, transformational, visionary, crisis, in-extremis, etc.) Name the leadership style.....John has experience in it! ๐๐ฅ
John says, โWhen you donโt want to make mistakes, you sometimes are not being the authentic or real you when leading.โ
๐You have to find the natural โyouโ to be the most effective leader you can be.
๐You have to put people in positions to make decisions to get the most out of their talents
In this episode you will learn:
๐The biggest thing that people outside of the military should know about the Navy Seals.
๐The best way to engage people to make decisions that autonomously aligns with the company.
๐The โWhat you have to work onโ that is the โnormal or naturalโ for you.
๐How to get the best value out of your team.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Cal Adams is the C.L.O (Chief Learning Officer) and Managing Partner for the Fit Theorem Franchise. Aside from being a husband and father of four, he spends majority of his time developing training curricula for the Fit Theorem network. With his 10 years of personal training experience, and earning the credentials of a N.A.S.M. Master trainer, his focus is to create sales, service, and marketing processes that ensure the success of each individual location. This is done through understanding psychology, training modalities, and market trends in the fitness industry.๐๐ฅ
Not only did Cal's business model implode during the pandemic like so many other fitness industry businesses he had to find a way to survive without being able to be in person. Not only did he find a way to survive he found a way to thrive and open a dozen new franchises with his operating model. Here is a great lesson in finding gold in the middle of a sea of despair!
Cal says, โForm follows function. When we function properly, things will form themselves.โ
๐If you have a way to help people you have a responsibility to make it available.
๐The people of your company are more important than the service or product you provide
In this episode you will learn:
๐How relationships you create serve as a pivot point.
๐How to fill the gap of connection with the relationships you had created.
๐The most difficult part in Calโs transition.
๐How to get the best value out of your team.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
My guest this episode is Karen Russo the award-winning author of The Money Keys. With her unusual blend of experience as an MBA from Columbia University, a top-selling salesperson, an accomplished corporate leadership trainer, and an ordained interfaith minister, Karen shares from over 25 years of success in business and personal growth.
Karen's story of keeping business/ MBA/ Work separated from recovery/ spirituality for years until it became clear that the power is in the integration... connecting faith/ values/ purpose in life and business with your money;
What is the relationship between business and faith and religion? We will talk about this and how our heads can be the barrier between where we are at currently and what we truly want.
Karenโs work has been endorsed by many, including Dr. Michael Bernard Beckwith of Super Soul Sunday and Sharon Lechter, who selected Karen to contribute a chapter to Think and Grow Rich for Women.
www.TheMoneyKeys.com, Karen@TheMoneyKeys.com,
Karen says, โLet me have an idea that's bigger than the ideas Iโve already had.โ
๐Donโt be afraid to surrender to something more powerful than yourself, even if you are not a religious person.
๐Learn to stay true to the moment and not put on a facade of attention.
In this episode you will learn:
๐Can Faith and Money go together?
๐What is the true nature of addiction?
๐How can surrendering make you a better you?
๐How to use faith in your values every day!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Dustin is the creator and founder of the Kutting Weight clothing line. He brings to the company a wealth of experience in fitness and marketing. As an accomplished wrestler, Dustin was the 2002 Wrestling National Champion at Lindenwood University. His triumph kickstarted a passion-driven career as a fitness instructor, personal trainer and wrestling coach, leading him to create Kutting Weight. ๐๐ฅ
Today, Dustin maintains an active role at Kutting Weight as the Chief Executive Officer and lead product designer. He continues to evolve the clothing line based on customer feedback and his own experience. Dustin is a recipient of a BA Degree in Business Marketing from Lindenwood University. He recently graduated from the Goldman Sachs 10,000 Small Businesses program and was also part of the Core 100 Youth to start the Truth Anti-Tobacco Campaign. Dustin's latest achievement was becoming the 2016 National Champion for Lotus Cup USA racing.
Dustin says, โIf youโre not afraid to gamble and risk everything...then thereโs nothing really to be scared of.โ
๐Donโt be afraid to go all in on your entrepreneurship.
๐Stay true to the โbuy low and sell highโ principal.
In this episode you will learn:
๐What are the benefits of training in heat?
๐How Dustinโs life changed since becoming an entrepreneur.
๐The biggest challenge Dustin faced in his journey to freedom.
๐And what that new freedom has allowed him to do and become.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Matt Manos and his company Verynice.co donate as much as they bill. Give as much as you bill? Are you crazy? Yes, yes we are. As business owners many look at us like we are crazy. For the way we take on responsibility, risk, accountability, and vision most of us feel like much of the world "Doesn't get us" and see us as crazy or different. In this episode we embrace that and talk about how to live with that and even thrive along with finding your support network and tribe. ๐๐ฅ
"Called โcrazy or geniusโ by Forbes, and recognized as one of the 100 most influential creatives working today by HOW Magazine, Matthew Manos is the Founder of Verynice and Editor-in-Chief of Reginald. Driven by a mission to alleviate expenses for non-profit organizations while increasing access to design strategy for all, Verynice launched in 2008 as one of the first examples of social enterprise in the design industry.
Matthew is also an author or editor of over 25 books and toolkits on the intersections of creativity, strategy, and social impact. He has delivered lectures, facilitated workshops, or exhibited work in 18 countries, including 2 TEDx talks. In addition to running Verynice, Matthew is the Assistant Dean for Academic Strategy and an Assistant Professor of Design at the USC Iovine and Young Academy, a school that brings together design, business, and technology in order to create the next generation of entrepreneurs and innovators."
Matt says, โI was drunk with purpose...I think that is an early indication that you are onto something.โ
๐Success is up to you to define.
๐If you are passionate about an idea, there is always a way to make it a success!
In this episode you will learn:
๐What was Mattโs most challenging part of accepting that he business was different.
๐How Matt found support for his crazy ideas?
๐The biggest lesson Matt learned in the 13 years of being in business?
๐How to cultivate your ideas and pivot to match the demand of your market.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
It's not always about just getting the work done, but how you do the work. How you communicate and work with those around you. Someone may be very skilled in the job they do, but could be completely unable to work with others who clash with their personality or style of doing the work. So how can we identify these personalities and styles so we can maximize the positive effects and minimize the negative effects? โก๐ฅ๐
In this episode of The Greatness Garage, I'm talking with Chrisa Zindros Boyce, Chief Strategy Officer and Senior Executive Coach Handel Group. Chrisa brings over a decade of management and executive level leadership to the Handel Group. Throughout her career, she has worked on building brands and creating business driving initiatives that have positively impacted sales, profit, and employee retention for large and small companies. She believes that authenticity breeds confidence and as such she supports her clients in staying true to their values and apologetically honing their voice. ๐๐ฅ
Chrisa says, โLearning styles, communication styles, recognition styles all matter... โ
๐Most of us look at our teams from the perspective of performance and personality.
๐Preference (or style) of how we learn, do, teach etc and differences in preference can cause conflict and how we navigate those differences will have a huge impact on performance and culture.
During the interview you will learn:
๐What are the 5 love/language or recognition languages.
๐How do you rectify different learning styles?
๐How do you see you and employees represented in the organization.
๐How to identify when there is a conflict between preferences or style.
๐How to find โworkabilityโ within the boundaries of those conflicts.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
People go into business for many different reasons. Some do it to be their own boss, make more money, or maybe theyโre just passionate about their job. Regardless, if the core reason you are in business is to help others, chances are your business has a bright future. โก๐ฅ๐
In this episode of The Greatness Garage, I'm talking with Margaret Curlew, a courageous mompreneur, real estate investor & author. She is a firm believer that we can all influence our destiny through vision, execution and hard work. The Universe compensates us for our effort and good deeds. Nothing is impossible. Where there is a will, there is a way. ๐๐ฅ
Margaret says, โItโs a ripple effect, you just need to do one good, then someone will replicate thatโฆโ
๐If you can turn your failures and misfortunes into learning experiences they can help you grow!
๐Donโt be afraid of not knowing all the answers, there are plenty of people eager to help you!
During the interview you will learn:
๐How Margaretโs approach to real estate is different.
๐How Margaret took a bad situation and turned it into a learning experience.
๐Why Margaret got into real estate even after having a PhD.
๐How Margaret did not let her past define her future.
๐The ripple effect of helping others and allowing them to continue the generosity.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Creating a business with a partner can be tough. Finding the right dynamic and clearly defining roles is a pitfall most fail to avoid! ๐คฏ
In this episode of The Greatness Garage, I'm talking with Eric Johnson, a husband, father, brewer, teacher, and Co-Founder and Brewer at Atypical Brewery & Barrelworks in Minot, ND. Eric was a High School Science teacher for over 10 years until he decided to follow his passion of brewing and created Atypical Brewery with his friend and partner Nick Holwegner ๐๐ฅ Eric and Nick teamed up with a few other talented friends to take an old dilapidated gas station and transformed it into an amazingly aesthetic brewery and bar!
Eric says, โThose first eight to nine months were...scary...โ
๐Well defined roles are essential to creating a successful partnership!
๐Communication is a key skill that you have to work on everyday to keep the business moving forward!
๐How Eric was able to pivot during the Covid shut down.
๐How Eric and Nick make their partnership work.
๐How Eric knew when it was time to pull the trigger and go full time?
๐How Eric created balance in his life. Both personal and business.
๐How to rely on your endurance to get through the tough times to find your freedom!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Our bodyโs health is our #1 asset, yet most of us ignore or even neglect it! ๐คฏ
In this episode of The Greatness Garage, I'm talking with Dr. Bob Rakowski, a Chiropractor, Kinesiologist, Certified Clinical Nutritionist, Certified Biological Terrain Instructor, and the clinic director of the Natural Medicine Center in Houston Texas. He is a recognized expert in functional endocrinology and in-office diagnostic procedures to assess nutritional status. ๐๐ฅ Dr. Bobโs clinical experience ranges from elite professional athletes to critically ill patients with a variety of cancers and autoimmune diseases.
We are also joined by Jim Keener, an entrepreneur extraordinaire, with over 20 years of experience starting more businesses than we can even count! A true veteran of the startup world.
Bob says, โThe only way you can have health is if you earn health.โ
๐Energy is not created from nothing, in order have energy you must put that energy in!
๐There are 7 rights to health: Eat Right, Drink Right, Think Right, Move Right, Sleep Right, Talk Right , and even Poop Right!
๐What are things people sacrifice for their business?
๐What are the reasons people don't prioritize their health?
๐How do you get people to understand the importance of their health?
๐How to take responsibility for your own health.
๐The difference in good โbugsโ and bad โbugsโ.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Artificial Intelligence is going to have a huge impact on our future. It already has a tremendous impact on our present!
In this episode of The Greatness Garage, I'm talking with Jon Nordmark, the co-founder and CEO of Iterate.ai and eBags.com. Organizations use Iterate to simplify and speed up the complex, ambiguous innovation process.They enable programmatic innovation. ๐๐ฅ Jon was selected as Ernst & Young Entrepreneur of the Year for the Rocky Mountain Region in 2003, five years after founding eBags.com where he was co-founder and CEO until mid-2008.
Jon says, โAI is touching everything in our lives today, from the military to voice recognition in our homes.โ
๐A.I. is being developed in a wide range of applications, in both business and customer environments.
๐Health care is one the leading industries when it comes to new A.I. applications.
During the interview you will learn:
๐What are some examples of A.I. in our everyday lives.
๐Are our phone devices really listening to us?
๐What are some of the most exciting things A.I. is bringing in the future?
๐The benefits of bootstrapping a company vs venture capitol?
๐How to trust other people's ideas in order to innovate.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
What is the difference between a community and an audience?
In this episode of The Greatness Garage, I'm talking with Carrie Melissa Jones, an Author and Online Community Strategist! ๐๐ฅ Carrie is the author of โBuilding Brand Communitiesโ and has been managing online communities since the early 2000s, sheโs trained, advised, and coached leaders of thousands of online communities.Today we discuss the deeper meanings of cultivating a community and how building your business around that community can lead you to a level of success that most businesses never reach.
Carrie says, โIt is difficult, it is challenging, and it is revolutionary to build and operate a business by your values.โ
๐Trust your gut when you know it's the real thing and not a mirage.
๐It's good to have both an audience and a community, knowing how to utilize them is the key!
During the interview you will learn:
๐How to define a Brand Community
๐How Communities can prevent extraction and harm within society and the environment
๐How to handle loss of control of your brand
๐How to build an community vs an audience
๐Why it's important to operate your business led by your values...and more!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
Innovation is a wonderful concept but is it you? Heck, is it even right for you?
In this episode of The Greatness Garage, I'm talking with Chuck Swoboda as he tells us about his life long relationship with innovation and what it means to have an innovator's Spirit. ๐๐ฅ This conversation not only talks about the upsides of innovation but also explores why it may not be right for you to take the innovator's path. We help you look at this term and journey in a new way, with eyes wide open.
Chuck says, โThe best innovators understand that innovation is not the best solution to every problem.โ
๐The most innovative companies never say the word โInnovationโ.
๐Best practices is not being innovative, itโs pushing beyond the bar.
During the interview you will learn:
๐How crisis can be a breeding ground for innovation.
๐How to get comfortable with risk.
๐What exercises you can do to get comfortable with risk.
๐How to weave true innovation into your business.
๐How to not follow the old rules and dare to do something a new way...and more!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
In this episode of The Greatness Garage, I'm talking with Cynthia Riggs. She has built four profitable businesses from the ground up, including a multimillion-dollar company. Her toolbox is equipped with everything a business owner needs to expand their business savvy and reach their goals. She is very passionate about partnering with women who are willing to step fully into building their business.๐๐ฅ
In order to do that she had to know what she didnโt know and learn to trust in others to help her build her vision.
Back when she was just starting her first business the internet was a relatively new tool for businesses. She had the vision to trust in her manager who knew more about it than she did. Letโs just say it paid off in a big way!๐ณ
Cynthia says, โBuilding your business takes work, but you donโt have to go it alone.โ
๐Move beyond the fear and limiting beliefs that hold you back
๐Define realistic, incremental goals to get you moving forward
During the interview you will learn:
๐The difference in business school and the school of life in business.
๐How to determine if you have the entrepreneurial spirit.
๐How to create freedom from a career within your passions.
๐How to find the people who know what you don't know.
๐How to have an exit strategy early on...and more!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
In this episode of The Greatness Garage, I'm talking with a man of great talent and skill, Dr. Darrell Williams, MD. Dr. Williams is an Ophthalmologist at Trinity Regional Eyecare whose motto is helping people with their vision through innovation and doing the right thing!๐๐ฅ
What does doing the right thing mean?
When you have to make decisions in both your personal and professional life, its not always about right and wrong. You have to align with who you are and what your values are. โKnow thy self.โ๐ณ
Dr. Williams has a number of accomplishments like climbing Mount Kilimanjaro and being a researcher for top international companies like 3M. His advice:
๐True Freedom comes from being able to live in the moment
๐Speed of the leader is the speed of the pack
During the interview you will learn:
๐How to Dream Big and Aim High!
๐How to rise up to challenges and not let them bring you down.
๐How to overcome the impostor complex and self-doubt
๐How to work hard, work smart, and know yourself
๐How to not let anyone tell you you canโt...and more!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
In this episode of The Greatness Garage, I'm talking with my friend and amazing business owner Emma Carter to share her experience in exactly how she created a block schedule that allowed her to free up time for her creative endeavors, and having a child, all while still running her company!๐๐ฅ
Are you both a Creative and an Entrepreneur? Do you struggle with trying to balance your days with things that need to get done and things you want to do? ๐ซ๐
The answer is creating a flexible schedule!
You probably already know you need a schedule, but you struggle with the riggity of having a set schedule.
Thatโs where the โflexibleโ part comes in. Being able to roll with the punches. ๐ณ
๐Have you ever felt everything blends into the next thing? Everyday seems like chaos?
๐Are you working night and day just to get everything done?
Emma is the CEO/Owner of Pacific Medical Resources, Inc., the umbrella for their 30+year family owned Home Health Agency.
During the interview you will learn:
๐How to create freedom in your life by creating a flexible schedule!
๐How to create a flow state and embrace the time for creativity!
๐How to create a vision and set goals and act with intention!
๐How to be present in your everyday life and not have the next โitem-to-doโ on your mind!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
In this episode of The Greatness Garage, I'm talking to the President of FuseBox One, Cole Scott. FuseBox One puts all your assets in one spot so you can drill down into real time data helping you discover your ROI and user patterns!๐๐ฅ
How do you build and manage your inbound marketing?
Companies of all sizes have to deal with marketing operations and sales. You have to have brand standards and compliance and your business must adopt those standards in order to have successful inbound marketing. ๐ณ
What does all that mean?
๐You have to define your workflow.
๐Your company and your partners must have a tight communication.
Since founding FuseBox One in 2017, Cole has focused on sharing his 10 years of industry knowledge with others in the areas of Marketing and Sales.
During the interview you will learn:
๐The challenge of delivering marketing.
๐The #1 pain point for inbound marketing
๐How to open up for sales leads
๐How to create at Value Proposition
๐How to define a workflow...and more!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
What do you do when your business is dealing with a crisis?๐ซ๐
If you are the CEO or Owner of that business, your employees and team members are going to be looking to you to have the answers.๐ณ
What if you make the wrong decisions?
๐Not knowing how to handle these situations can make or break your business.
๐Your people need leadership in a time of crisis and need to see empathy in their leader, a skill that often gets overlooked.
Brain has spoken on 6 of the 7 continents and is the author of 2 books, Executive Coaching for Results: The Definitive Guide to Developing Organizational Leaders and Mastering Executive Coaching.
During the interview you will learn:
๐Examples of poor/misguided leadership.
๐How to have empathy as a leader.
๐How to manage information dissemination.
๐How to manage internal crisis and external crisis.
๐How to draw towards more than just getting beyond a crisis.
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), so make sure you add it to your calendar so you won't miss an episode!๐๐
In this episode of The Greatness Garage, I'm talking with my friend and amazing business owner Kelly Mathews to share her experience in exactly how she went from being overwhelmed running her business to have the freedom to not just enjoy her life more, but also GROW and EXPAND her company!๐๐ฅ
Do you find yourself working 10, 12, or even 15 hrs a day just trying to keep your business running?๐ซ๐
The answer is Delegation!!
Youโre probably thinking, yeah rightโฆitโs a bit more complicated than that! And your right, but not by much.
So, How exactly do you do that?๐ณ
๐Have you ever felt like you are the only one that can do certain tasks in your business?
๐Ever felt like how can I take the time to train someone to do these things, when Iโm already tapped out on time and energy?
Kelly has over 25 years of experience in the Motor Fuel Tax industry and 17 years running her own company and she is going to share with us how she now lives a life of choice and not grinding every day while life passes her by.
During the interview you will learn:
๐How to identify when you are on a bucking horse and just holding on for dear life!
๐How to get out of your own way and learn how to give up the things you might enjoy but donโt need to be doing.
๐How to plan for the โWhat If I died tomorrow, would my company die too?โ.
๐How to celebrate the talents, successes, and freedom of the people that work in your company.
๐How to learn from your mistakes and OWN them!
Be sure to catch the video version of this interview on our FB Group (here! ๐๐๐), We release new episodes weekly on Saturdays so make sure you add it to your calendar so you won't miss an episode!๐๐
Todays Guest is Chuck Swoboda, a giant in the LED industry and truly innovative thinker. here is a bit more about him
Chuck Swoboda is an author, speaker, podcast host, and the Innovator-in-Residence at Marquette University.
He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely new ways. He has seen what it takes to make the impossible, possible. Under his leadership, the company grew from just over $6 million in annual revenue in 1993 to over $1.6 billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide. Cree was recognized as MIT Technology Reviewโs 50 Smartest Companies for 2014 and as one of Fast Companies Worldโs 50 Most Innovative Companies in 2015.
Chuck is the author of The Innovatorโs Spirt, hosts the Innovators on Tap podcast, and has been a speaker on leading innovation for both corporate clients as well as a number of universities including; Harvard Business School, Marquette University, University of Pennsylvania, Duke University, University of North Carolina, and North Carolina State University.
He founded his consulting company, Cape Point Advisors in 2017 focusing on innovation and technology disruption. Chuck serves on the board of Anixter International, Vesper Technologies, KnowBio LLC, and Lonerider Brewing Company.
Chuck holds an engineering degree from Marquette University (1989), where he served on the Board of Trustees for 12 years, including two as chairman. He currently splits his time between Cary, North Carolina and Milwaukee, Wisconsin when he is not boating or fishing on Bald Head Island.
Dr. Darrell Williams established excellence in eye care for the people of the region when in 1984 he started the Williams Medical Eye Center. Today, this practice has grown to include comprehensive medical and surgical eye care services through Trinity Regional Eyecare โ Minot Center. Dr. Williams has gained widespread recognition for his expertise in cataract care and vision correction with refractive procedures. Dr. Williams received his medical degree from Vanderbilt University School of Medicine and went on to complete a four-year residency program in ophthalmology at the University of Kentucky Medical Center. He is board certified by the American Academy of Ophthalmology and is a member of several professional organizations, including the American Society of Cataract and Refractive Surgery, the International Society of Refractive Surgery, the American Medical Association, and the Society to Prevent Blindness.