The Fitness Business Podcast: Recent Episodes

The Fitness Business Podcast

Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy that has had amazing impact in their business; and the Intensive Series, four mini episodes with laser focus on a specific topic and real time actions for listeners to implement into their business. The show is supported by Active Management, Precor, Tribe Team Training, One Fit Stop, ABC Financial, MyZone & RockstarFit.

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What if your next wave of growth isn't coming from new leads, but from people who already know and trust your brand? In the final episode of Season 6, Justin Tamsett sits down with researcher Melissa Rodriguez to unpack two major industry reports: The Fitness Membership Divide and The Exercise Ecosystem. Together, they explore why former members represent a $27 billion opportunity, why nearly half plan to return to a gym, and how today's consumers are blending gym, studio, home, and digital fitness experiences. Melissa shares the data behind the rise of the omni-exerciser, the growing demand for wellness and recovery services, and the practical strategies fitness businesses can implement to increase retention, engagement, and revenue.

Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ - The Fitness Membership Divide Report https://www.patreon.com/FitnessBusinessPodcast/posts/fitness-divide-162118509 - The Exercise Ecosystem Report https://www.patreon.com/FitnessBusinessPodcast/posts/exercise-report-162117763/

Timestamps (00:00) Former Member Retention Opportunity (01:35) Free Fitness Industry Reports (03:48) Fitness Consumer Research Insights (06:23) Why Gym Members Cancel (09:30) Fitness Membership Trends (12:25) Gym vs Home Workout Trends (13:13) Omni-Exerciser Consumer Behavior (14:38) Recovery Services and Wellness Revenue (17:46) Fitness Consumer Spending Habits (21:18) Gym Growth Strategy Ideas (26:27) AI-Powered Gym Business Planning

Our guest, Melissa Rodriguez - Website: https://datagonist.kit.com/datagonist - LinkedIn: https://www.linkedin.com/in/melissarodriguezmba/

Merch Sponsor REX Roundtables: - Website: www.REXRoundtables.com- Email: Eddie@REXRoundtables.com

Thank you to the partners who support The Fitness Business Podcast:

Solution One Partners: Provides marketing, loyalty, and CRM solutions for the fitness industry. https://solutiononepartners.com/ Arsenal Strength: Manufactures professional strength gym equipment and offers custom gym design. https://www.myarsenalstrength.com/ Power Systems: Sells a wide range of fitness, strength, and conditioning equipment. https://www.power-systems.com/ BlkBox Fitness: Designs and manufactures gym equipment and creates bespoke training facilities. https://www.blkboxfitness.com Replify: Replify provides AI-driven receptionist and sales automation for fitness businesses. https://www.replify.ai/

About Our Guest: Melissa Rodriguez is the founder of Datagonist, a research firm specializing in consumer behavior and market trends across the fitness and wellness industry. With more than 13 years leading research initiatives at the Health & Fitness Association (formerly IHRSA) and experience conducting market research at Mindbody, Melissa brings a unique blend of industry expertise and analytical rigor. Before moving into research, she worked as a personal trainer in commercial gyms, boutique studios, and community fitness settings, giving her firsthand insight into the realities of club operations. Today, she helps fitness businesses, technology companies, and industry stakeholders make smarter decisions through data-driven research and consumer insights.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Strength training has never been more popular, yet millions of people still feel unsure about where to begin. In this episode of the Fitness Business Podcast, JT sits down with Ryan Hogan to unpack the findings from the latest Les Mills Global Fitness Report. Drawing on feedback from 10,000 fitness consumers worldwide, Ryan shares what gym owners need to know about the growing strength training confidence gap, the importance of onboarding, the role of club culture and "vibe," and why human connection may be the industry's greatest competitive advantage in an increasingly digital world.

Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ - Les Mills Report: https://www.patreon.com/FitnessBusinessPodcast/posts/les-mills-2026-161197132

Timestamps (00:00) What 10,000 fitness consumers told us (04:26) The three biggest trends gym owners need to know (05:38) Why members are intimidated by strength training (08:21) The onboarding gap costing gyms members (11:05) What creates a great gym vibe? (13:45) Why group fitness spaces need to evolve (16:06) Mental health is changing the fitness industry (17:49) Why exercise feels like a chore (20:14) The motivation business mindset (21:42) The one investment every gym should make (24:12) Les Mills x HYROX explained

Our guest, Ryan Hogan: - Website: https://www.lesmills.com.au/ - LinkedIn: https://www.linkedin.com/in/ryanedwardhogan/

REX Roundtables: - Website: www.REXRoundtables.com- Email: Eddie@REXRoundtables.com

Thank you to the partners who support The Fitness Business Podcast: - ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/ - Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/ - Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes. https://atlantisstrength.com/ - HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/

About Our Guest: Ryan Hogan is the CEO of Les Mills Asia Pacific and a senior and strategic executive with a proven background leading businesses in the global fitness industry. Ryan is recognised as an experienced leader who specialises in driving organisational culture, change management, strategy.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Motivation is often treated as the solution to retention, but according to behavior change expert Dr. Heather McKee, motivation may be one of the least reliable things fitness professionals can build around. In this episode, JT sits down with Heather to unpack why more access, more information, and more data are not creating better long term habits. Together they explore the science of behavior change, why traditional goal setting often backfires, and how operators can create systems that help people keep showing up long after motivation fades. If you want members to stay longer and create habits that survive real life, this conversation is packed with practical insights.

Timestamps (00:00) Why this may be one of the most important retention conversations yet (04:03) Why motivation is failing members (08:31) Should gyms stop asking about goals? (13:04) The five whys exercise every coach should use (17:51) Why 10 out of 10 goals backfire (24:06) Drowning in data but starving for clarity (31:55) Why willpower is not the answer (38:27) Exercise vs movement and why language matters (47:22) The psychology behind streaks and habits (58:30) No failure in the first 90 days

Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/

Our guest, Dr. Heather McKee: - Website: https://www.drheathermckee.co.uk/ - LinkedIn: https://www.linkedin.com/in/drheathermckee/

Our Merch Sponsor: Cowboys Fit: https://cowboysfit.com/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Thank you to the partners who support The Fitness Business Podcast: - Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/- Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/- Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/- Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/ - The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/ About Our Guest: Dr Heather McKee is a behaviour change specialist and keynote speaker, and Motivation Science Advisor to Myzone. With over a decade in health psychology, she helps fitness businesses improve member retention by turning motivation into habits that last. She has worked with 100+ global organisations including lululemon, Decathlon, and Rolls Royce. Heather specialises in designing behaviour-led experiences that keep people coming back, and her work has been featured in Time, Vogue, and The Huffington Post.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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What are millions of fitness bookings telling us about the future of gyms, studios, and wellness? In this episode, JT sits down with Jeff Bladt to unpack the inaugural ClassPass 2026 Industry Impact Report and explore the trends shaping modern fitness behavior. They discuss why consumers increasingly want variety and discovery, how Pilates and HYROX-style training continue to surge, why recovery services are exploding in popularity, and how studios can better monetize unused class capacity. If you operate a gym, studio, or wellness business, this episode offers valuable insight into where the industry is heading next.

Download the ClassPass report: https://www.patreon.com/FitnessBusinessPodcast/posts/2026-classpass-160103135

You'll learn: - Why variety is becoming essential to fitness retention - The behavior patterns of long-term ClassPass users - The continued rise of Pilates and hot fitness formats - Why recovery and wellness services are growing rapidly - How ClassPass helps studios fill unused inventory - What gym operators can learn from ClassPass onboarding and reviews - The future of the ClassPass and EGYM relationship

Timestamps: (00:00) Why JT wanted to unpack the ClassPass Industry Impact Report (02:32) Why the report data is so significant for the industry (05:10) The biggest takeaway: variety and discovery matter (08:11) Why users are trying 10+ studios on average (12:24) How ClassPass reduces onboarding friction for new exercisers (17:42) Why Pilates and hot fitness formats are booming (24:03) What happened to boutique cycling after the pandemic (28:06) The rise of recovery, stretching, and wellness ecosystems (37:01) How ClassPass helps studios monetize unused capacity (49:48) The future of the ClassPass and EGYM partnership

Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/

Our guest, Jeff Bladt: - Website: https://classpass.com/ - LinkedIn: https://www.linkedin.com/in/bladt/

Our Merch Sponsor: Mountainside Fitness: Website: https://mountainsidefitness.com/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Supplier's Pitch: Alantheus Thompson, Groe Solutions LinkedIn: https://www.linkedin.com/in/alantheus Company Website: https://www.groe.solutions Company Instagram: https://www.instagram.com/groe.solutions/ Company LinkedIn:https://www.linkedin.com/company/groesolutions

Thank you to the partners who support The Fitness Business Podcast:

BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/ Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/ Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-usNetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.comEGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us About Our Guest: Jeff Bladt is Senior Vice President of Pricing and Marketplace at Playlist, the parent company of ClassPass, where he leads global marketplace strategy, pricing, and partner economics. He focuses on optimizing supply-demand dynamics, driving incremental revenue for partners, and enhancing user engagement through data-driven innovation. Bladt plays a key role in scaling ClassPass as a leading wellness marketplace, helping connect millions of users with fitness and wellness experiences worldwide.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Running a successful fitness business requires more than just hard work. It requires financial clarity. In this episode, JT speaks with Billy Hofacker, CEO of Fit Profit Solutions, about the numbers that actually drive profit, performance, and long term success. If you've been guessing your way through your finances, this episode will give you a clear starting point.

You'll learn:

  • The biggest financial mistakes gym owners make - The core numbers every fitness business must track - Why revenue alone is misleading - How to project cash flow and avoid financial stress - What "net owner economic benefit" really means

Timestamps (00:00) The two languages of business: owner vs accountant (03:10) Why gym owners struggle financially despite working hard (07:45) The biggest financial mistake in the fitness industry (12:20) Why revenue can be misleading without context (18:05) The 4 core numbers every gym owner must track (26:40) Why tracking daily numbers changes behavior (34:15) Cash flow vs profit and why they are different (42:50) Understanding profit margin in a gym business (50:30) When to hire and intentionally lower profit margin (58:10) Where to start if you don't know your numbers

Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/

Our guest, Billy Hofacker: - Website: https://www.yourfitnessmoneycoach.com - LinkedIn: https://www.linkedin.com/in/billy-hofacker-1641aa14/ - Instagram: https://www.instagram.com/billyhofacker/ - Facebook: https://www.facebook.com/billyhofacker/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Supplier's Pitch: Danny Orlick, NetGym NetGym Website: https://netgym.com/partners/fbp/ NetGym LinkedIn: https://www.linkedin.com/company/thenetgym NetGym Instagram: https://www.instagram.com/thenetgym/ NetGym Facebook: https://www.facebook.com/THEnetgym LinkedIn: https://www.linkedin.com/in/danielorlick/ Instagram: https://www.instagram.com/dannyorlick_netgym/

Thank you to the partners who support The Fitness Business Podcast:

  • Groe Solutions: Provides AI and computer vision software for gym member retention. https://www.groe.solutions
  • Budderfly: Provides comprehensive, no-cost energy efficiency as a service for businesses. https://www.budderfly.com/
  • Gym TV (Club Com): Provides custom digital entertainment, music, and signage for fitness clubs.https://www.clubcom.com/
  • Simple Again (Performance Food Centers): Helps businesses open smoothie and juice bars with clean ingredients. https://www.performancefoodcenters.com
  • Power Plate: Sells whole-body and targeted vibration plate machines for fitness and wellness.https://www.powerplate.com/

About Our Guest: Billy Hofacker, a 25-year fitness pro and BJJ black belt, built and sold Total Body Boot Camp on Long Island. Now, he helps Fit Pros win with money through his book Fitness Profits and top 1.5% podcast Your Fitness Money Coach. A Distinguished Toastmaster and sought-after speaker, Billy presents for top organizations like Perform Better.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners.

You'll learn:

  • Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved

If you've been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens.

Timestamps (00:00) HYROX growth stats and why demand is exploding (03:18) Welcome to Season 6 and what's ahead this season (08:42) Why HYROX is now considered a sport, not just a race (12:10) How gyms become the practice field for fitness racing (19:34) Why members stay longer when training for events (26:05) Commercial opportunities for clubs in the US market (33:40) How much space you need for a HYROX training area (41:08) New revenue streams beyond memberships (49:30) How quickly a club can become a HYROX center (58:02) Why operators should attend or compete in a HYROX event

Take the Next Step:

Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/

Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents

  • Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/

Our Guest: Andrew Sugerman:

  • Website: https://centr.com/ - LinkedIn: https://www.linkedin.com/in/andrew-sugerman/ - Instagram: https://www.instagram.com/centrfit/?hl=en

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Merch Sponsor Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

This Episode's Supplier

Dan Duran, VP of Lionel University

Lionel University: https://www.lionel.edu/

Dan's LinkedIn: https://www.linkedin.com/in/dan-duran-03473535/

Lionel University's LinkedIn: https://www.linkedin.com/school/lioneluniversity

Facebook: https://www.facebook.com/LionelUniversity

Instagram: https://www.instagram.com/lioneluniversity/

Thank you to the partners who support The Fitness Business Podcast:

  • World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https://www.worldinsurance.com/

  • MXM: Provides software for fitness clubs to manage member experience. https://www.mxmetrics.com

  • Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment. https://matrixhomefitness.com/

  • Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https://yangasportswater.com/

  • Centr: Fitness and wellness app offering workouts, nutrition, and meditation. https://centr.com/

About Our Guest: Andrew Sugerman is an accomplished executive and strategic leader with a proven record of driving transformational growth across global consumer, commercial, media, and digital businesses. A former senior executive at The Walt Disney Company, where he oversaw an $800M P&L and built Disney's global digital media and publishing platforms, he brings deep expertise in strategic planning, content development, operations, and revenue generation. Currently the CEO of Centr, a global wellness brand co-founded with Chris Hemsworth, Sugerman has successfully scaled the business through innovative product.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Stories do what facts alone cannot. They make people feel, remember, trust, and act. In this special season finale takeover, master storyteller Danielle Krischik (podcast host and author of The Story Effect) flips the mic and interviews JT so you can hear the real reason behind the Fitness Business Podcast, REX Roundtables, and JT's mission to get more people moving in quality facilities with qualified professionals.

Key highlights from the episode:

  • Why storytelling shifts your brand from what you sell to why you exist
  • How JT's early life, sport, and career pivot shaped his leadership style
  • The role fitness facilities play in changing (and sometimes saving) lives

Host takeover! Curious about the guest host of Fitness Business Podcast? That's Zoe, the host JT's daughter.

Giveaway! Win a Copy of The Story Effect: Zoe (Guest Host!) is giving away two copies of The Story Effect. To enter: Go to fitnessbusinesspodcast.com/leaveusavoicemail Click Start Recording Leave a short voice testimonial (under 60 seconds) Include your name and email Your voice may also be featured on a future episode!

Take the Next Step: - Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast - Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail - Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Quotes: "I have suffered and still do suffer imposter syndrome. I can be filled with self-doubt that I can actually help people or that I give value to people…" - JT

"I really think the perception of our industry is what we get wrong… we're the most natural, healthy way to reduce the healthcare costs in every country, and yet governments still don't want to talk to us." - JT

"If I can help save someone's life, if I can help save a marriage, if I can help someone get off medication because they're feeling better and more confident about themself through movement, then I'm happy." - JT

Key Topics & Timestamps (00:00) Why stories beat data for trust and action (01:23) Join the FBP Insider on Patreon and the Story Effect giveaway (02:38) Danielle takes over the mic and explains why JT's story matters (03:48) JT's "shockers": imposter syndrome, saying yes too often, and staying in fitness (06:37) JT's childhood in Sydney and how sport shaped his resilience (08:55) The choice: friends, sport, or being smart (and what JT picked) (11:11) Teaching in tough schools, the chair incident, and choosing fitness instead (15:53) Fiona's story and the moment JT understood fitness changes lives (23:02) What the fitness industry gets wrong: perception and participation (29:19) JT's hardest season: ulcerative colitis, optimism, and the "whole movie" takeaway

Our Guest Interviewer: Danielle Krischik, Partner, Chief Strategy Officer of The Knight Agency, and Author & Podcast Host of The Story Effect

  • Podcast and Book: https://thestoryeffect.com - LinkedIn: https://www.linkedin.com/in/daniellekrischik/ - Instagram: https://www.instagram.com/storyeffectpodcast - Knight Agency - https://knightagency.com/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

A heartfelt thank you to the partners who support The Fitness Business Podcast:

  • Solution One Partners: Provides marketing, loyalty, and CRM solutions for the fitness industry. https://solutiononepartners.com/
  • Arsenal Strength: Manufactures professional strength gym equipment and offers custom gym design. https://www.myarsenalstrength.com/

  • Power Systems: Sells a wide range of fitness, strength, and conditioning equipment. https://www.power-systems.com/

  • BlkBox Fitness: Designs and manufactures gym equipment and creates bespoke training facilities. https://www.blkboxfitness.com

  • Replify: Replify provides AI-driven receptionist and sales automation for fitness businesses. https://www.replify.ai/

"What we leave behind is not set in stone monuments, but what is woven into the lives of others."

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Burnout is not a badge of honor. For years, working 22-hour days and never taking holidays was worn as proof of resilience. But the reality is different. A 2025 study published in the American Journal of Preventative Medicine estimates burnout costs employers between $4,000 and $21,000 per employee per year in lost productivity, disengagement, and turnover. In this Wise Words episode, Justin Tamsett sits down with clinician, scientist, and founder of New Approach Health, Emahlea Wilcher, to unpack what burnout really is, how it impacts your body and brain, and what you can do right now to protect yourself and your team.

If you are a coach, club owner, fitness entrepreneur, or leader who feels constantly tired, irritable, foggy, or disconnected, this conversation is essential listening.

Key highlights from the episode:

  • What burnout actually is and how to recognize the early warning signs before you crash
  • How burnout impacts your body, brain, relationships, and income
  • Practical strategies to prevent burnout for yourself and your team

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Take the Next Step: ✔ Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast ✔ Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents ✔ Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail ✔ Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ ✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Quotes: "I think of burnout as the point where your brain and your body hit the emergency brake after too much stress for too long."

"You have to lower the floor instead of trying to raise the ceiling."

"Burnout doesn't turn around because of a big dramatic change. It's the little shifts that make the difference."

Key Topics & Timestamps (00:00) Why Burnout Is Not a Badge of Honor (04:00) The WHO Definition and Signs of Burnout (10:30) Physical and Mental Effects of Chronic Stress (18:00) Why Hustle Culture Keeps Leaders in Denial (25:00) The Minimum Viable Week Framework (32:00) Nervous System Resets and Daily Recovery (40:00) Preventing Burnout Across Your Team (48:00) Scrolling, Stress, and Habit Formation (57:00) One Boundary + One Nourishing Habit Challenge

Our Guest: Emahlea Wilcher, Founder and Chief Executive Officer of New Approach Health

✔ Website: https://www.newapproach.health ✔ LinkedIn: https://www.linkedin.com/in/emahlea/ ✔ Instagram: instagram.com/newapproach.health ✔ Costa Rica Burnout Recovery Retreat August 2026: https://www.newapproach.health/retreat

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

A heartfelt thank you to the partners who support The Fitness Business Podcast:

  • ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/
  • Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/
  • Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes.https://atlantisstrength.com/
  • HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/

About Our Guest: Emahlea Wilcher, MPH, RD, LD, is a clinician, scientist, and founder of New Approach Health, a trauma-informed nutrition and burnout recovery practice. She helps high-achieving, stressed-out humans stop burning down their bodies to build their careers, using nervous-system–aware nutrition therapy and mind–body reconnection work. With dual master's degrees in public health nutrition and epidemiology (and her own history of burnout) Emahlea blends data, depth, and real-world compassion to help people feel safe, powerful, and at home in their bodies again.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Staff turnover remains one of the biggest challenges in the fitness industry, especially with part time and casual teams. In this episode, Justin Tamsett is joined by Alex Grande, psychologist and workplace recognition expert, to unpack how gamification, rewards, and genuine recognition can dramatically improve engagement, performance, and retention in fitness businesses.

Alex explains the science behind motivation, the difference between intrinsic and extrinsic drivers, and why simple, low cost recognition programs often outperform expensive incentive schemes. Together, they explore practical examples fitness business owners can implement immediately, from peer to peer shoutouts and leaderboards to automation using everyday tools like Microsoft Teams and Excel.

If you want a more motivated team without burning yourself out as a leader, this episode is a must listen.

Key highlights from the episode:

  • Why recognition from managers is often more powerful than praise from executives
  • How gamification increases engagement without relying only on cash rewards
  • The SAPs framework and how to use status, access, power, and rewards with staff
  • How peer to peer recognition strengthens culture and retention
  • Practical, low cost gamification ideas for fitness businesses
  • How automation tools can make recognition consistent and easy

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail ✔ Share this episode with a colleague who wants to build a stronger team

Ready for more: ✔ Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast ✔ Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents ✔ Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ ✔ Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "We underestimate how meaningful it is to stop and say thanks, and the impact it can create." - Alex Grande

"Recognition from a manager is more meaningful than from an executive, oftentimes because the manager knows more about that person." - Alex Grande

"People want to be appreciated and people want to be heard." - Alex Grande

Jump Ahead: (00:03:00) What Reward and Recognition Really Mean in Fitness Businesses (00:05:00) Intrinsic vs Extrinsic Motivation and the SAPs Framework (00:06:00) The Psychology of Recognition and Why It Works (00:07:00) Why Manager Feedback Matters More Than Executive Praise (00:09:00) What Gamification Looks Like in a Real World Workplace (00:11:30) Using Status, Access, Power, and Rewards to Motivate Staff (00:14:30) Peer to Peer Recognition and Building Stronger Team Culture (00:18:00) Automating Recognition with Microsoft Teams and Power Automate (00:22:00) Engaging Part Time and Casual Staff Through Recognition (00:26:30) How to Start a Recognition Program Without Overthinking It

Resources: ✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast ✔ Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ ✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Recommended Books: ✔ Drive by Daniel Pink✔ Influence: The Art of Persuasion by Robert Cialdini

Resources Mentioned: ✔ Microsoft 365 Tools ✔ Zapier ✔ Notion

Our Guest: Alex Grande, Founder & CEO of Recognize ✔ Website: https://recognizeapp.com/ ✔ LinkedIn: https://www.linkedin.com/in/alexgrande/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

A heartfelt thank you to the partners who support The Fitness Business Podcast:

  • Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/
  • Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/
  • Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/
  • Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/
  • The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/

"What we leave behind is not set in stone monuments, but what is woven into the lives of others."

About Our Guest: Alex Grande is an entrepreneur and workplace innovation expert who combines gamification with HR technology to help organizations build stronger, more connected cultures.

As the founder of Recognize, a social employee engagement SaaS platform, he helps companies improve communication, recognition, and retention through behavioral science and thoughtful design. With a degree in psychology and published research in unconscious bias and social cognition, Alex brings an evidence-based, human-centered approach to creating recognition programs that drive lasting cultural change.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Influence, New and Expanded: The Psychology of Persuasion

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If your body and mind are the engine of your leadership, what fuel are you putting into it? In this episode of The Fitness Business Podcast, Justin Tamsett sits down with Heather Wise Soubra, founder and CEO of Wiser Way Coaching and Director of the George Washington Leadership Institute at Mount Vernon. Heather shares powerful, practical insights on self-leadership—exploring how clarity, presence, values, habits, and alignment shape not just how we lead others, but how we lead ourselves first.

This conversation is especially relevant for fitness business owners and leaders navigating pressure, chaos, and constant decision-making. Heather offers grounded strategies for responding instead of reacting, setting boundaries with integrity, and building daily practices that support sustainable leadership performance.

Key highlights from the episode: ✔ Why self-leadership is the foundation of effective leadership ✔ How to build the "well" so you're resourced before pressure hits ✔ The importance of identifying and living by your personal leadership values ✔ How morning routines shape decision-making, communication, and energy ✔ Practical tools for boundary setting without guilt or conflict ✔ Why alignment—not hustle—is the key to long-term leadership impact

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail ✔ Share this episode with a colleague who wants to build a stronger team

Ready for more: ✔ Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast ✔ Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents ✔ Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ ✔ Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Resources: ✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast ✔ Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ ✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Recommended Books: ✔ Walk the Talk by Carolyn Taylor ✔ The 4‑Hour Workweek by Tim Ferriss ✔ The Way of Integrity by Martha Beck ✔ PDF of Brene Brown's value exercises - https://fitnessbusinesspodcast.com/prod/wp-content/uploads/2026/01/22_0120-Values-Document-BBbrandedUU.pdf

Our Guest: Heather Wiser Soubra, Founder, Wiser Way Coaching and Director, George Washington Leadership Institute, Leadership Coach and Executive Facilitator

✔ Website: https://wiserwaycoaching.com/ ✔ Instagram: https://www.instagram.com/heatherwisersoubra/ ✔ LinkedIn: https://www.linkedin.com/in/heathersoubra/

Merch Sponsor:

Mystery Shopping for Fitness Businesses (Australia exclusive) Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

A heartfelt thank you to the partners who support The Fitness Business Podcast:

✔ BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/ ✔ Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/ ✔ Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-us✔ NetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.com✔ EGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us

About Our Guest: Heather Wiser Soubra is Founder and CEO of Wiser Way Coaching and Director of The George Washington Leadership Institute at Mount Vernon. An ICF Professional Certified Coach (PCC), she empowers leaders and teams to reach their fullest potential by tapping into inner wisdom and building on strengths. Previously Senior Vice President at the International Dairy Foods Association, Heather holds degrees from George Mason University in intercultural communication and coaching, plus an Executive Certificate in Facilitation from Georgetown University.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Hiring the right people can make or break your fitness business. One great hire can elevate culture, performance, and profitability — while one poor hire can drain time, money, and momentum. In this episode, Justin "JT" Tamsett sits down with Christine Howe, founder of Fit Pro Finders and one of the most experienced recruiters in the global fitness industry, to unpack what it really takes to find, interview, and retain top talent today.

From AI in recruitment to interviewing techniques, compensation strategy, onboarding, and resume red flags, Christine shares practical, experience-driven insights that every owner, manager, and leader can apply immediately. If recruitment feels overwhelming, inconsistent, or time-consuming, this episode will change how you approach hiring — forever.

Key highlights from the episode: ✔ How to spot the right candidates faster: Christine explains the three interview questions she always asks to assess passion, preparedness, and long-term fit — and why video interviews are now non-negotiable.

✔ Why recruitment is only 50% of a successful hire: Learn how onboarding, leadership, and coaching determine whether great candidates thrive or fail after they're hired.

✔ What owners get wrong about resumes, compensation, and culture: From salary benchmarking to resume metrics and social media red flags, Christine breaks down what truly matters when choosing between top candidates.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail ✔ Share this episode with a colleague who wants to build a stronger team

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "Recruiting is only 50% of what makes a successful hire; the other 50% is leadership, onboarding, and training." - Christine Howe

"You can't perform well at something you don't like doing. Passion and purpose always matter." - Christine Howe

"One poor hiring decision can change your P&L for the entire year." - Justin 'JT' Tamsett

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Our Guest: Christine Howe, Owner and Principle Recruiter of Fit Pro Finders

  • Website: https://www.fitprofinders.com/
  • Instagram: https://www.instagram.com/fitprofinders/
  • LinkedIn: https://www.linkedin.com/company/fit-pro-finders/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

The companies you're about to hear about are REX Roundtable Trusted Suppliers. They're also experts who help fitness businesses thrive. You can learn more about each one at FitnessBusinessPodcast.com. Support them as they support us.

  • Groe Solutions: Provides AI and computer vision software for gym member retention. https://www.groe.solutions
  • Budderfly: Provides comprehensive, no-cost energy efficiency as a service for businesses. https://www.budderfly.com/
  • Gym TV (Club Com): Provides custom digital entertainment, music, and signage for fitness clubs.https://www.clubcom.com/
  • Simple Again (Performance Food Centers): Helps businesses open smoothie and juice bars with clean ingredients. https://www.performancefoodcenters.com
  • Power Plate: Sells whole-body and targeted vibration plate machines for fitness and wellness.https://www.powerplate.com/

Skip to the good part: (03:53) Why hiring the right people matters more than ever (05:10) AI in recruitment: what it can — and can't — replace (07:45) Hiring inside vs. outside the fitness industry (12:10) Christine's three go-to interview questions (18:40) Common hiring challenges and payroll realities (23:30) Why onboarding determines hiring success (30:05) Best practices for interviews and candidate experience (36:40) Resume mistakes and what actually stands out (42:20) Social media, reference checks, and red flags (47:30) The future of recruitment in the fitness industry

About Our Guest: Christine is the owner and lead recruiter for Fit Pro Finders, a full-service staffing firm that specializes in entry to executive levels roles in the fitness, wellness, and sports industries. Her services include creative sourcing, detailed screening, candidate interviews, career and business coaching. Prior to launching Fit Pro Finders she recruited for major fitness brands, including Xponential Fitness, Crunch, Equinox, Planet Fitness, and LifeTime. Christine loves sharing her passion and expertise in how to make the right match between job seeker and employer.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Retail inside fitness clubs often feels like a high-effort afterthought - but according to retail strategist Meredith Rosson, it's one of the most untapped revenue streams in the industry. In this episode, Meredith breaks down how clubs can turn merchandise, apparel, accessories, and grab-and-go essentials into a meaningful secondary income source. With real numbers, practical frameworks, and a powerful client case study, she shows exactly how clubs of any size can create retail programs that elevate experience, drive fandom, and generate serious profit. If you've ever wondered what to stock, how much space you need, how to price, or whether retail is even worth it, this conversation is your new playbook.

Key highlights from the episode: ✔ How to turn retail into a high-margin revenue stream: Meredith breaks down which categories actually make money, why apparel offers a 40–50% margin, and the inventory strategies that keep your shelves fresh and profitable.

✔ How to design a retail experience that members love: From visual merchandising to subtle logo placement to buying "wide and shallow," learn how to create offerings members actually want — not clearance-bin leftovers.

✔ How to align your retail strategy with your club's bigger goals: Meredith shares the homework every operator should do first, plus how retail can enhance programs, community, and overall perceived value.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail ✔ Share this episode with a colleague who wants to create new revenue inside their club

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "If they sweat in it, they're going to want their own — so sell it." - Meredith Rosson

"You have something retailers dream of: a captured, regular audience walking past your inventory every day." - Meredith Rosson

"The trend right now is subtle, modern logo placement. Members want pieces they'll actually wear outside the club." - Meredith Rosson

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Our Guest: Meredith Rosson, Founder of Elevated Version Enterprises (EVE) & Paper Dolls by EVE Website: https://elevatedversions.com/ Instagram: https://www.instagram.com/paperdollsbyeve/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Make sure to check out other REX Roundtables Trusted Suppliers:

  1. World Insurance Associates: Provides insurance, risk management, benefits, and wealth management services. https://www.worldinsurance.com/
  2. MXM: Provides software for fitness clubs to manage member experience. https://www.mxmetrics.com
  3. Centr Hyrox: Fitness and wellness app offering workouts, nutrition, and meditation. https://centr.com/
  4. Matrix Fitness: Manufactures and sells commercial and home gym fitness equipment. https://www.matrixfitness.com/us/eng
  5. Yanga Sports Water: Provides subscription-based, flavored, vitamin-enriched, and calorie-free water for gyms. https://yangasportswater.com/

Skip to the good part: (03:53) What Counts as Retail in a Gym? (05:26) The Most Profitable Retail Categories (08:43) Margin vs. Profit: Understanding the Numbers (09:24) Do You Need a Dedicated Retail Space? (12:47) In-Person vs. Online Retail for Fitness Clubs (14:39) Keeping Inventory Fresh and Avoiding Member Blindness (16:50) Logo Gear vs. Big Brands: What Actually Sells (22:06) Case Study: How One Club Generated $50K in Three Days (28:06) Your First Steps: Retail Homework and Strategy Alignment (31:20) Member Buying Behavior and Final Takeaways

About Our Guest: Meredith Rosson is the founder of Elevated Versions, a retail consulting company helping fitness clubs design profitable, modern, member-focused retail programs. With years of experience overseeing retail at Cooper Fitness Center and consulting with clubs across the country, she specializes in apparel, accessories, private label development, sourcing vendors, and inventory strategy. Meredith also runs her own online boutique, Paper Dolls by Eve, focused on contemporary women's apparel.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you want in life.

Key highlights from the episode: - Persuasion vs. Influence and the Four Types: Michelle advocates for persuasion as the assertive approach to achieve lasting change, contrasting it with coercive influence which often leads to "buyer's remorse". Her system identifies four persuasion types—Wise Owl, Commanding Eagle, Friendly Brolga, and Captivating Peacock—to help tailor communication to the specific stakeholder.

  • Managing Objections with P.O.O.: Use the five-step "Pacing Out Objections" (POO) technique to handle common sales resistance. A crucial step is to stop using "but" and "however," which trigger a fight/flight response, and instead use joining words like "and" or "so" to bridge your argument.

  • The Power of Commitment and Position: To sell professionally without being pushy, leverage the Law of Commitment and Consistency by having the customer articulate and commit to their own goals, such as by completing their own goals form. For better listening, adopt Second or Third Position (focusing on their needs or an elevated view) rather than the self-indulgent First Position.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "Persuasion is actually what we're trying to do. And whilst there are five main ways to influence, there's actually four ways to persuade." - Michelle Bowden

"Stop saying 'but' and 'however'. You don't even know how often you say it. It is just not functional communication to say it." - Michelle Bowden

"To win in the next 90 days by persuasion, start by caring about what the other person wants and then giving it to them." - Michelle Bowden

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ - Episode 83 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/michelle-bowden-using-presentation-and-communication-skills-to-connect-with-your-clients-members-and-teams/ - Michelle Bowden's 7 Tips for Remembering People's Names - On Patreon only - https://www.patreon.com/posts/7-tips-for-names-141609461

Our Guest: Michelle Bowden, Director LinkedIn: https://www.linkedin.com/in/michellebowdenenterprises/ Website: http://www.michellebowden.com.au Facebook: https://www.facebook.com/michelle.bowden.1671 Instagram: https://www.instagram.com/_michellebowden/?hl=en

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Supplier: EGYM Instagram: https://www.instagram.com/egym_global/ EGYM Website: https://us.egym.com/en-us Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/

REX Roundtables Trusted Suppliers: Make sure to check out other REX Roundtables Trusted Suppliers:

  1. Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/
  2. ABC Fitness: provides gym management & software solutions. https://abcfitness.com/
  3. Digital Revenue Systems: offering digital revenue opportunities for you. https://www.digitalrevsystems.com/
  4. Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox
  5. Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise

Skip to the good part: 00:00 Welcome, Season Wrap-up, and Guest Introduction (Michelle Bowden) 02:00 Season Four Giveaway: How to Win a $100 Amazon Voucher 03:00 Tailoring Communication Styles: Persuasion vs. Coercive Influence 10:00 The Four Persuasion Types: Owl, Eagle, Brolga, & Peacock 14:00 1% Gains and Tips for Remembering Names 21:00 Handling Sales Objections: "Too Expensive" & "I Need to Think About It" 22:00 The 5-Step Pacing Out Objections (P.O.O.) Technique (and why to ditch "but") 29:00 Being Persuasive Without Being Pushy: The Law of Commitment and Consistency 33:00 Active Listening and the Three Communication Positions (First, Second, Third) 37:00 Challenge: How to Win in the Next 90 Days by Persuasion

About Our Guest: Michelle Bowden is the number one speaker on persuasion at work and the authority on persuasive presenting in business. She created the Persuasion Smart Profile®, a world-first psychological assessment tool for workplace persuasive strengths. Michelle is a best-selling, internationally published author of How to Persuade and How to Present. As a multi-billion-dollar pitch coach, her client list spans international businesses in banking, IT, pharmaceutical, retail, and more. Her popular Masterclass has been run over 1,000 times for more than 13,000 people.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples.

Key highlights from the episode: - Know Your Customer Intimately: Get "insanely curious" about your members, because the person who joined your gym isn't the same person they are today. - The Power of the Inner Circle: For female members, the "inner circle" of 2-3 friends is a primary source of information. Gaining a higher market share of these circles can increase member loyalty and tenure. - High-Tech, High-Touch: The future of the customer experience in the fitness industry will exist at the intersection of high tech and high touch, where you leverage technology while focusing on human moments that algorithms can't compete with.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "The members that you have in your club right now are not the same people that joined." - Amanda Stevens "If you make people advisors, you make them advocates." - Amanda Stevens "Customer experiences are really just employee experiences played out one by one." - Amanda Stevens

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ - Episode 171 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/171-ignite-the-customer-experience-in-your-fitness-business-with-amanda-stevens/

Our Guest: Amanda Stevens, Author and Keynote Speaker on Consumer Trends and Customer Experience LinkedIn: https://www.linkedin.com/in/marketingamanda/?originalSubdomain=au Website: https://amandastevens.com.au/ Radical Customer Obsession Book: https://amandastevens.com.au/rco-order/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Suppliers: Brittany Ficano, Program Director at Budderfly: https://www.linkedin.com/in/brittanyficano01251991/ Website: https://www.budderfly.com/LinkedIn: https://www.linkedin.com/company/budderfly-inc/ Facebook: https://www.facebook.com/budderflyenergy Instagram: https://www.instagram.com/budderfly_inc/ Optimizing Energy for Healthcare & Fitness Facilities: https://www.budderfly.com/the-budderfly-effect/healthcare-fitness/

REX Roundtables Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/ukBudderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com Lionel University: flexible online programs in exercise science. https://www.lionel.edu/EVOLT 360: providing body composition analysis technology. https://evolt360.com/American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/

Skip to the good part: 00:00 Introduction to the guest Amanda Stevens and her book 03:00 Why customer obsession is so important in a noisy, digitally distracted market 04:00 The evolving consumer and the collision of fitness, wellness, and anti-aging 06:00 The future of health and preventative care, and what fitness businesses can learn from it 08:00 Learning from other industries: The "safari tours" concept 10:00 Case study: Mecca's radical approach to knowing its customer 12:00 The fear of niching down and understanding customer avatars 14:00 Loyalty programs: The secret to stickiness or a source of friction? 16:00 Two key strategies: curiosity and celebration 19:00 The importance of an internal customer experience strategy and employee retention 21:00 The "Inner Circle" dynamic and how it impacts member retention and loyalty 24:00 How to become radically customer obsessed in the last quarter of the year 25:00 The intersection of high-tech and high-touch in the AI era

About Our Guest: Amanda Stevens is a leading authority on consumer behavior and the author of Radical Customer Obsession. Having spoken at over 40 conferences in 23 countries, she has provided insights to a wide variety of industries, from pet stores to hotel chains. Her work focuses on helping businesses understand what their customers are thinking and feeling, what their motivations are, and what keeps them awake at night.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain’s logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and practical tools to help you lead with clarity and compassion.

Key highlights from the episode: - Conscious leadership is about responding (not reacting) by engaging your prefrontal cortex through mindful pauses and breathing.

-Journaling daily enhances creativity, reduces stress, improves immune function, and helps leaders get into their subconscious for better self-awareness.

  • Building trust starts with knowing yourself deeply and extends to creating a psychologically safe environment that fosters collaboration and courageous conversations.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "Conscious leadership is learning how to respond, not react." - Rachel Russo

"When you breathe, you signal to your body that you’re safe and you turn on your prefrontal cortex." - Rachel Russo

"Many of your reactions as a leader are literally you as a child responding as an adult." - Rachel Russo

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Our Guest: Rachel Russo, Founder of Conscious Arc Co LinkedIn: https://www.linkedin.com/in/rachel-russo-4315b140/ Instagram:https//www.instagram/rachelrusso1 Website: https://consciousarcco.com The Art of Awareness Journal: https://amzn.to/47vo6My

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

REX Roundtables Trusted Suppliers:

  1. Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop
  2. Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/
  3. Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/
  4. HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support. https://www.hirebob.ai/
  5. Eleiko: supplying premium strength training equipment https://eleiko.com/en

Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways

About Our Guest: Rachel is a conscious leadership coach, culture strategist, author, and founder of Conscious Arc Co. She supports leaders and seekers in raising their awareness, reconnecting with their true selves, and leading from the inside out. With a background in psychology, education, Reiki, and over a decade in corporate strategy and leadership, Rachel created the Conscious ArcTM, a holistic method guiding transformation through awareness, responsibility, and choice. Her mission is to help create a more connected, compassionate, and conscious world.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric’s experience from gym owner to podcasting powerhouse. Whether you’re an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.

Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys.

  • Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends.

  • Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.

Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "AI won’t replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we’re seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper

Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng

Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/

Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business

MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/

MAX Members: automating member management and engagement. https://www.maxmembers.ai/

Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways

About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for gyms and trainers, the importance of advanced education, and how gyms can build respect within the healthcare continuum. The episode finishes with details on Lisa's upcoming virtual global medical fitness conference, bringing together a wealth of knowledge and expertise for fitness professionals worldwide.

Key highlights from the episode: - A global health wake-up call: Why inactivity is projected to cost $314–$446 billion annually by 2050 and how gyms can position themselves as part of the healthcare solution.

  • Best practices for “exercise as medicine” programs: Education requirements, record-keeping, safety protocols, and emotional intelligence as core skills.

  • Business opportunities in medical fitness: How specializing in chronic condition populations can set you apart from competitors and create long-term client loyalty.

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: “It is crucial for fitness and allied healthcare professionals working with the aging population to have this higher level of knowledge, skill, and expertise.” - Lisa Dougherty “I started the MFN to improve the quality of life of the many millions of people with chronic disease and medical conditions.” - Lisa Dougherty “The fitness industry still targets the’ nearly fit’. Which is, you know, 15% of the population, and those are the shark infested waters. And 85% of the rest of the population has obesity, diabetes, high blood pressure, cardiovascular disease, osteoporosis, cancer…it's a scroll of diseases.” - Lisa Dougherty

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Our Guest: Lisa Dougherty, Medical Fitness Expert Website: https://www.MedFitFoundation.Org LinkedIn: https://www.linkedin.com/in/lisadougherty1/

Event: 2025 Virtual Global Medical Fitness Conference: https://www.fbasucceed.com/medfit Use the Code: FITBIZ to save 25% (case sensitive!)

Sponsor’s Pitch: Clint Aragona Max Members AI Website: https://www.maxmembers.ai/Email:clint@maxmembers.ai LinkedIn: https://www.linkedin.com/in/clinten-aragona-470123290/ and https://www.linkedin.com/company/maxmembers

Merch Sponsor: ROGUE - https://www.roguefitness.com/ Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com

Free Online Live Events: https://fitnessbusinesspodcast.com/onlineevents

REX Roundtables Trusted Suppliers: 1. Reinig Insurance: Ken Insurance Guy specializes in risk management and insurance for fitness businesses https://theinsuranceguy.com/

  1. Power Plate: Whole-body vibration for fitness and wellness - https://powerplate.com/
  2. ROR Partners: offering data-driven marketing strategies to enhance customer relationships. https://rorpartners.com/
  3. HR Network: All your HR needs solved at the end of the phone. https://hrnetworkinc.com/
  4. Referrizer: Automates marketing and referrals for your business https://business.referrizer.com/

About Our Guest: Lisa Dougherty has been in the medical fitness space for over 25 years. She founded the MedFit Network in 2013, which serves as both a professional membership organization and a free online resource directory. She established the MedFit Education Foundation, a nonprofit organization, in 2017 to elevate the quality and quantity of available education for fitness and allied healthcare through educational webinars, online courses, and virtual conferences. Lisa has been recognized as a fitness leader on multiple occasions, including by Personal Fitness Professional Magazine and The Huffington Post. The White House acknowledged her as a “Champion of Change”.

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you’re new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.

Key highlights from the episode: - Unique perspectives from Christopher Carter on applying mentalist techniques for interpreting body language and deepening human connection in your gym or studio.

  • Tips for making impactful first impressions and using humor to improve engagement with members and staff.

  • Step-by-step communication and training tips—like the “POPO” method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.

Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword

Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/

Quotes: "Trust is a result of presence." - Christopher Carter

"No sale without trust." - Christopher Carter

"Practice one step at a time." - Christopher Carter

Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/

Our Guest: Christopher Carter, High-Impact Keynote Speaker and Mentalist Website: https://christophercarter.com/ LinkedIn: https://www.linkedin.com/in/christophercarterspeaker/

Sponsor’s Pitch: Magnus Nyberg Eleiko Sport Website: https://eleiko.com/ Email: magnus.nyberg@eleiko.com LinkedIn: www.linkedin.com/in/magnus-nyberg-b5731872/

Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/

REX Roundtables: Website: www.REXRoundtables.com Email: Eddie@REXRoundtables.com

Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents

REX Roundtables Trusted Suppliers: - Wellness Spaces: delivering innovative recovery and wellness experiences: https://wellnessspace.com/

  • Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/

  • The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/

  • Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/

  • Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.

Key highlights from the episode:

  • Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism.

  • Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms.

  • Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.

Ready for more:

Become an FBP Insider! Learn more on Patreon.

Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!

Leave us a voicemail!

Leave a rating on Spotify or Apple Podcasts.

Quotes:

“An authentic brand is committed to evoking an emotion.” - Kim Gouch

“We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists.” - Kim Gouch

“Your culture really is actually the essence of your brand and the essence of your brand message.” - Kim Gouch

Resources:

Become an FBP Insider on Patreon

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website

Our Guest:

Kim Gouch, Chief Brand Officer Retro Fitness

Website - https://retrofitness.com/

LinkedIn - https://www.linkedin.com/in/kim-gouch-a12818b/

Email - kim@retrofitness.com

Wise Words:

Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram

Dr Patrick Porter’s Book - Thrive in Overdrive

Buy Your Headset Using our Link!

Sponsor’s Pitch:

Dan Young, Founder & CEO of Simple Again

Website - https://www.simpleagain.com

Email - dan@simpleagain.com

LinkedIn - https://www.linkedin.com/in/dan-young-189842/

Merch Sponsor:

Be a Merch Sponsor - Here

REX Roundtables:

Website - www.REXRoundtables.com

Email - Eddie@REXRoundtables.com

Leadership Academy – www.REXLeadershipAcademy.com

Free On-line Live Events:

https://fitnessbusinesspodcast.com/onlineevents

REX Roundtables Trusted Suppliers:

Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/

ABC Fitness: provides gym management & software solutions. https://abcfitness.com/

Digital Revenue Systems: offering digital revenue opportunities for you https://www.digitalrevsystems.com/

Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox

Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.

Key highlights from the episode:

  • Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients.

  • Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more.

  • Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.

-Become an FBP Insider! Learn more on Patreon.

-Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!

-Leave us a voicemail!

-Leave a rating on Spotify or Apple Podcasts.

Quotes:

“In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane

“You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane

Resources:

Become an FBP Insider on Patreon

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website

Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast

Brian’s Book - Rewriting Your Story

Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies

Wise Words:

Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram

Dr Patrick Porter’s Book - Thrive in Overdrive

Buy Your Headset Using our Link!

Merch Sponsor:

Be a Merch Sponsor - Here

REX Roundtables:

Website - www.REXRoundtables.com

Email - Eddie@REXRoundtables.com

Leadership Academy – www.REXLeadershipAcademy.com

Free On-line Live Events

https://fitnessbusinesspodcast.com/onlineevents

Trusted Suppliers:

Egym: Providing digital fitness solutions and equipment. https://egym.com/uk

Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com

Lionel University: flexible online programs in exercise science. https://www.lionel.edu/

EVOLT 360: providing body composition analysis technology. https://evolt360.com/

American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Become an FBP Insider! Learn more on Patreon.

Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!

In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios

Key highlights from the episode:

  • Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience.

  • Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals.

  • The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results.

Leave us a voicemail!

Leave a rating on Spotify or Apple Podcasts.

Quotes:

"AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder

"If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder

"Deep sleep is critical." - Dr. Patrick Porter

Resources:

Be an FBP Insider on Patreon

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website

Shama Hyder - Website, LinkedIn, Instagram, Facebook

Health and Fitness Association - Website

Momentum by Shama Hyder

Wise Words:

Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram

Dr Patrick Porter’s Book - Thrive in Overdrive

Buy Your Headset Using our Link!

Merch Sponsor:

Be a Merch Sponsor - Here

REX Roundtables:

Website - www.REXRoundtables.com

Email - Eddie@REXRoundtables.com

Leadership Academy – www.REXLeadershipAcademy.com

Free On-line Live Events

https://fitnessbusinesspodcast.com/onlineevents

Trusted Suppliers:

-Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop

-Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/

-Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/

-HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/

-Eleiko: supplying premium strength training equipment https://eleiko.com/en

-MAX Members: automating member management and engagement. https://www.maxmembers.ai/

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

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Become an FBP Insider! Learn more on Patreon.

We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!

In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact.

Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.

Key highlights from the episode:

  • Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses.

  • Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection.

  • Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members.

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Leave a rating on Spotify or Apple Podcasts.

Quotes:

"The brain likes to stay in lazy mode." - Dr Patrick Porter

"Authenticity is key in storytelling." - Danielle Krischik

"Money is an outcome, not a purpose." - Danielle Krischik

Resources:

Be an FBP Insider on Patreon

Fitness Business Podcast’s LinkedIn Community

Mystery Shopping for Fitness Businesses - Website

Danielle Krischik - LinkedIn, Podcast, Instagram

Knight Agency - Website

Danielle’s Book Recommendation: Building a Story Brand by Donald Miller

Matt Spears Live Event: Finance for Fitness Success - Register Here

Wise Words:

Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram

Dr Patrick Porter’s Book - Thrive in Overdrive

Buy Your Headset Using our Link!

Merch Sponsor:

Be a Merch Sponsor - Here

REX Roundtables:

Website - www.REXRoundtables.com

Email - Eddie@REXRoundtables.com

Leadership Academy – www.REXLeadershipAcademy.com

Trusted Suppliers:

Matrix

Performance Foods

Myzone

MXM Metrics

MAX Members

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More!

Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff.

Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it.

Key highlights from the episode: - Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient.

  • Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you’re never caught off guard by sudden vacancies.

  • Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention.

Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.

Quotes: “Your sleep cycle starts in the morning.” - Dr Patrick Porter

“Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter

“Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush

“Reward the referral, not the outcome.” - Fletcher Wimbush

Resources: Be an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Fletcher Wimbush - LinkedIn, Website, Facebook FACT Driven Hire System - Use code: hirebetter Hiring Expert GPT - Watch how it works here Unlock your coaching potential with DISC Fletcher’s Book Recommendation - Who by Geoff Smart Indeed - Website ZipRecruiter - Website Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon

Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!

Merch Sponsor: Be a Merch Sponsor - Here

REXer in the Trenches: Mark Harrington - Website, LinkedIn, Instagram Mark’s Book Recommendation - The Advantage by Patrick Lencioni The Table Group - Website Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com

Trusted Suppliers: Reinig Insurance Power Plate ROR Partners HR Network Referrizer

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories.

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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The Advantage: Why Organizational Health Trumps Everything Else In Business

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Become a Patreon member! Start here.

We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!

Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business.

Key highlights from the episode:

  • Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap.

  • Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client.

  • Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately.

Leave us a voicemail!

Leave a rating on Spotify or Apple Podcasts.

Quotes: "When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield

"If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield

“If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter

"When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter

Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast Seran’s Recommended Book - The Gap & The Gain Email Marketing Episode 99, Episode 314, Episode 470, Episode 489 Lindsay Vastola’s Episode Segment - Episode 529 Will Phillips - Fitness Industry Insights for 2016 Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association

Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!

Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here

REX Roundtables Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com

Trusted Suppliers: Garry Lewis - Website, LinkedIn, Facebook, Instagram Wellness Spaces - Website Solutions One - Website The Abs Co - Website Club Com - Website Smart Health Clubs - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success

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Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about!

Key highlights from the episode:

  • Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops!

  • Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience.

  • Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.

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Leave a rating on Spotify or Apple Podcasts.

Quotes:

"We feel like the critical mission of our team is to make baseball fun." - Jared Orton

"We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton

“Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website

Jared Orton - LinkedIn

Savannah Bananas - Website

Jared’s Book Recommendation - Unreasonable Hospitality

Merch Sponsor:

REX Roundtables - Website and Email

REX Leadership Academy - Website

Be a Merch Sponsor - Here

REX Wise Words:

Richard Toutounji - LinkedIn, Facebook and Instagram

COM Marketing - Website

Trusted Suppliers:

Eleiko - Website

ABC Fitness - Website

Instinctive Insights - Website

Budderfly - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.

Key highlights from the episode:

  • Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business.

  • Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences.

  • Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment.

Leave us a voicemail!

Leave a rating on Spotify or Apple Podcasts.

Quotes:

"The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley

"Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest

"There is no greater sales tool for a gym than a transformation story." - Danielle Krischik

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Allison Flatley - LinkedIn Mel Tempest - LinkedIn, Website and Instagram Health & Fitness Association Conference in Las Vegas REX Iron Maiden Roundtable

Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here

Wise Words: Danielle Krischik - LinkedIn The Story Effect - Website and Instagram Bloom Nutrition & Nike

Trusted Suppliers: Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!

Key highlights from the episode:

  • Upskill your personal trainers to regain authority and effectively engage with today's educated gym-goers.

  • Celebrate trainers who build relationships and extend member engagement, driving overall gym success.

  • Ensure clear expectations and consistent training to cultivate a team that embodies your gym's brand and culture, ultimately enhancing customer service and member satisfaction.

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Leave a rating on Spotify or Apple Podcasts.

Quotes: “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department." - JT Tamsett

"Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play." - Brent Frueh

"The trainer is no longer the authority on the gym floor." - Richard Boyd

"Celebrate those trainers that are keeping people the longest." - Richard Boyd

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Bob Esquerre - LinkedIn and Facebook Richard Boyd - LinkedIn Feel Soma - Website Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice Richard Boyd Recommendation: Breath by James Nestor

Merch Sponsor: Fast 30 Coach - Facebook Be a Merch Sponsor - Here

In The Trenches With A REXer: Brent Frueh - LinkedIn Rochester Athletic Club - Website, Facebook and Instagram REX Roundtables - Website and Email REX Leadership Academy - Website

Trusted Suppliers: Glen Taylor - LinkedIn, Facebook, and Instagram Fit Into Shape - Website, LinkedIn and Facebook HR Network - Website Myzone - Website MXM Metrics - Website Atlantis Strength - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Gym Management Podcast, Personal Training Business Tips, Gym Owner Podcast, Fitness Industry Leadership, How to Grow a Gym, Member Retention Strategies for Gyms, Fitness Marketing Podcast, Best Gym Business Podcasts, PT Sales Strategies

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Breath: The New Science of a Lost Art

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Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models.

The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights.

Key highlights from the episode:

  • Strategies for instructor retention and building a thriving group fitness team

  • Innovative approaches to group fitness programming that drive member engagement

  • Insights into combating social isolation through community-focused fitness experiences

Leave us a voicemail!

Leave a rating on Spotify or Apple Podcasts.

Quotes:

“People need people.” - Ingrid Knight-Cohee

"33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee

“When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee

"Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Ingrid Knight Cohee - LinkedIn, Facebook and Instagram Episode 297 - Listen Fitness World - Website Msingi Group Fitness Program - Website and Instagram

Merch Sponsor: Pursuit Performance - Website Be a Merch Sponsor - Here

In The Trenches With A REXer: Jalynn Brown - LinkedIn Healthworks Fitness - Website REX Roundtables - Website and Email REX Leadership Academy - Website

Trusted Suppliers: Ken Reinig - LinkedIn and Website ROR Partners - Website Matrix - Website Performance Foods - Website Digital Revenue Systems - Website

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Group fitness class, group fitness workouts, class ideas, music playlist, instructor tips, warm up routines, staff retention, employee experience, employee engagement

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market.

You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track.

Key highlights from the episode:

  • How to transition from a "me" to a "we" business model.
  • Developing a brand culture that aligns team values and member experiences.
  • Creating an advocacy ecosystem that goes beyond traditional fitness services.

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Leave a rating on Spotify or Apple Podcasts.

Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website

Merch Sponsor: Be a Merch Sponsor - Here

In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email

Wise Words: Hailey’s Website, Instagram, Facebook, and LinkedIn. Hailey’s Podcast.

Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy

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With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.

Key highlights from the episode:

  • Paul Byrne discusses the strength training trend and its implications for gym businesses. This trend is driven by social media, influencers, and changing consumer preferences.

  • Delivering exceptional customer service is crucial for gym businesses. Key strategies include defining service standards, understanding customer needs, and going the extra mile to create raving fans.

  • Modern marketing in the fitness industry requires a shift from linear CRM processes to more organic and responsive interactions. Utilizing texting, AI, and retargeting ads can automate and speed up the marketing process, focusing on convenience, reviews, and ease of membership to attract and retain customers.

Leave us a voicemail!

Our favorite quotable moments:

“Consider making your gym [micro] influencer friendly. You have a room in the back where you have good lighting, you have the equipment you need. They can go back there and make it a place where they like to come and shoot their content.” - Paul Byrne

“Creating the best customer experience can only benefit your bottom line and increase customer retention and staff satisfaction... One of the most helpful tools that I have used with my teams over the years is a wonderful book called Raving Fans by Ken Blanchard and Sheldon Bowles.” - Jennifer Poljacik

"It's time to rethink the way we think of our prospects and how they interact with us, to get them from looking at us - to membership... We need to make it better." - David Steele

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Paul Byrne - LinkedIn Harrison Co - Website Link to Strength Training Report - Access Here Link to GLP-1 Report - Access Here

Merch Sponsor: GRIT Fitness - Website Be a Merch Sponsor - Here

In The Trenches With A REXer: Jennifer Poljacik - LinkedIn 212 Fitness - Website and Facebook REX Roundtables - Website and Email

Wise Words: David Steele - LinkedIn Sneeze It - Website

Trusted Suppliers: Club Com - Website, LinkedIn, Instagram and TikTok Lauren Becker - LinkedIn Wellness Space - Website Solution One - Website Egym - Website

About Your Host:

Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: weight training, beginner weight lifting, weight lifting program, strength exercises, strength training for women, strength training for seniors, strength training for women over 50, strength training for beginners, training for women, workout for women, gym workout, weight training

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.

Key highlights from the episode:

  • The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity.

  • Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities.

  • Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations.

Leave us a voicemail!

Our favorite quotable moments:

"Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett

"People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Anthony Schreiber - LinkedIn Plunge - Website Plunge on Shark Tank - Watch Here Andrew Spellman - LinkedIn Asher Gardner - LinkedIn Therabody - Website, Instagram and LinkedIn Therabody App - Download Here Therabody Reset Locations - Here Therabody in Clubs - Here Therabody Jet Boots with Red Light Therapy - Here Recovery at Brick Bodies - Website EOS Rejuvenate - Here Barry’s Bootcamp Venice - Website Health & Fitness Association - Website

Merch Sponsor:

Anytime Fitness - Website Be a Merch Sponsor - Here

In The Trenches With A REXer:

Matt Remick - LinkedIn Rochester Athletic Club - Website, LinkedIn, Facebook and Instagram

REX Roundtables - Website and Email

Trusted Suppliers:

Integrity Square - Website Eleiko - Website ABC Fitness Services - Website Budderfly - Website

About Your Host:

Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

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Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction.

Key Takeaways:

Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships.

Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members.

Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties.

Leave us a voicemail!

Our favourite quotable moments:

“‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele

“‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper

“Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Eric Tepper - LinkedIn Selling Wellness - Website, Facebook and Instagram Mary De Michele - LinkedIn One Rule Improv - Website, Facebook and Instagram

Wise Words Guest:

Chris Stevenson - LinkedIn Marisa Hoff - LinkedIn The Empower Group - Website

In The Trenches With A REXer:

Shania Parker - LinkedIn Peak Health & Wellness Center - Website

Merch Sponsor:

Physiq Fitness - Website, Facebook and Instagram

REX Trusted Suppliers:

Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website

REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales

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Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits.

Key Takeaways:

AI's Role in Fitness: AI can automate repetitive tasks, personalise client experiences, and analyse data to inform decision-making.

ChatGPT's Applications: ChatGPT can be used to generate workout programs, create personalised content, and even draft emails.

The Future of Fitness Professionals: While AI can automate certain tasks, it's unlikely to replace the personal touch and expertise that human trainers provide.

Overcoming Misconceptions: The hosts address common misconceptions about AI, emphasising its potential to enhance rather than replace human capabilities.

Leave us a voicemail!

Our favourite quotable moments:

“When you combine awareness, practice and experience, you’re not just reacting to life, you’re responding and shaping it in the way you want it to look.” - Brian Weaver

“70% of the tasks that you do as a fitness professional can and should be replaced by ChatGPT.” - Ted Vickey

“Let AI do what it’s good at: the repetitive stuff.” - Ted Vickey

“Clients are looking to us as an expert. We need to be able to take AI information and bring it to a level where our clients can understand it.” - Ted Vickey

Resources:

Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website

Dr Ted Vickey - LinkedIn, Facebook and Instagram.

Fit Well - Website

Fit Well Academy - Website

The Fitness Professionals Guide to ChatGPT by Dr Ted Vickey - Buy now.

First Chapter Giveaway Offer (Connect with Ted on LinkedIn)

Wise Words Guest:

Brian Weaver - Website

LinkedIn

Instagram

Facebook

In The Trenches With A REXer:

Jason Jaquays-Tarbox - Website and LinkedIn

Sponsor’s Pitch:

Clint with Max Members - Website

Merch Sponsor:

Myzone - Website

REX Trusted Suppliers:

Power Systems - Website

Myzone - Website

MXM Metrics - Website

Digital Revenue Systems - Website

REX Roundtables - Website and Email

About Your Host:

Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: AI in fitness business, ChatGPT for fitness, Streamline fitness business operations, Personalize client experience in fitness, AI tools for gym owners, Future of fitness professionals with AI, AI and fitness misconceptions, How to use AI to boost fitness profits, fitness technology, fitness podcast

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Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry.

Key Takeaways:

  • Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice.

  • Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated.

  • Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information.

Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition.

Our favourite quotable moments:

"Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy

"Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy

"Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy

If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Jamie Kennedy - LinkedIn Brave Moon Podcasts - Website

Resources: Free podcast launch guide for leaders in health & fitness - Download today. Podcastle - Podcast recording and transcription platform option 1. First 3 hours are free. Riverside - Podcast recording and transcription platform option 2. Acast - Podcast hosting platform option 1. Libsyn - Podcast hosting platform option 2. Building a StoryBrand by Donald Miller Stories that Stick by Kindra Hall

Wise Words Guest: Dr Paul Bedford - Website LinkedIn Instagram Facebook YouTube

In The Trenches With A REXer: Troy Morgan - Website and LinkedIn Willows Gym - Website

Sponsor’s Pitch: MXMetrics - Website and LinkedIn Jason Abucejo - LinkedIn

REX Trusted Suppliers: ROR Partners - Website Precor - Website Performance Foods - Website REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Building a StoryBrand: Clarify Your Message So Customers Will Listen

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As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention?

Key Takeaways: - The importance of advocacy: Discover how industry associations are lobbying governments to create favourable policies for gyms. - The benefits of joining an association: Learn about the resources and support available to members, such as networking opportunities, educational materials, and industry expertise. - How to advocate for your business: Gain insights into effective advocacy strategies that can help you shape the future of the fitness industry.

By listening to this episode, you'll gain a deeper understanding of the role of industry associations and how they can benefit your gym. Don't miss this opportunity to learn and grow your business. Listen to the episode now!

Our favourite quotable moments: “If you can't talk dollars to the government, they're not interested." - Barrie Elvish

"We need to be part of the health continuum moving forward. And we are leading fitness through health." - Liz Clark

"EQ is responsible for upwards of 60% of workplace performance." - Lindsay Vastola

"[The Fitness industry] needs to be recognized as a key player in preventive healthcare." - Barrie Elvish

If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources: Continue the conversation in our LinkedIn Community Mystery Shopping for Fitness Businesses - Website Barrie Elvish - LinkedIn AusActive - Website Liz Clark - LinkedIn Health & Fitness Association - Website Richard Beddie - LinkedIn Exercise New Zealand - Website Fit for Office - Website Myzone - Website

Wise Words Guest: Lindsay Vastola - LinkedIn and Website Vast Potential - Website

Sponsor’s Pitch: Egym - Website Dana Milkie - LinkedIn

REX Trusted Suppliers: Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website

REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related: Fitness industry advocacy training, public health campaigns, mental health awareness, physical activity promotion, physical activity promotion video, member retention, member retention strategies, gym member retention, Emotional intelligence (EQ), emotional intelligence in the workplace, COVID-19 impact on fitness industry, Membership cancellation laws, gym membership sales, gym membership cancellations, gym owner, gym manager

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Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level.

Key Takeaways: - Maximize lead generation and boost retention. Discover how to audit your sales system and capture more leads to increase revenue, as well as learn effective strategies to keep members engaged and extend their memberships, resulting in higher profitability. - Motivate your team. Uncover how to create a positive and supportive work environment that inspires your staff to deliver exceptional service. - Optimize your gym’s finances. Learn how to pay yourself a fair salary and save excess cash in high-yield accounts to build wealth.

Listen now to discover actionable steps you can implement today to drive growth and success in your fitness business.

Our favourite quotable moments: “If you want a line of people wanting to work for you, including those who already do, then start caring about your team as humans first and team members second.” - Justin Tamsett

"To fully understand perceived value, you must see your entire business through the eyes of your customer." - Justin Tamsett

"[Digital signage] becomes an additional communication tool that could help increase revenue and reduce costs." - Taylor Watkins

"What we leave behind is not set in stone monuments, but what is woven into the lives of others." - FBP Community Signoff

If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts!

Resources: Continue the conversation in our LinkedIn Community. Keepme.ai - Website Mystery Shopping for Fitness Businesses - Website Profit First book - Amazon Episode 24 with Mike Michalowicz Dr Paul Bedford - LinkedIn Mike Michalowicz - Website

Wise Words Guest: Alan Leach - LinkedIn

Sponsor’s Pitch: Digital Revenue Systems - Website

REX Trusted Suppliers: Wellness Spaces - Website Solutions One - Website Egym - Website REX Roundtables - Website and Email

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

Related keywords: Fitness Business Lead Generation Strategies, Increase Retention Rate at Fitness Clubs, Staff Training for Fitness Sales, Referral Programs for Fitness Gyms, High-Yield Savings Accounts for Business, Fitness Business Staff Motivation Techniques, Gym Owner Salary Optimization, Digital Signage Solutions for Fitness Clubs, Fitness Industry Government Lobbying

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.

With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!

Join our email list. Join the Fitness Business Podcast community. Q: Is this podcast right for me?A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.

Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.

Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.

Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management.

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.

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The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that.

Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the challenges of running a fitness business. Learn the difference between a blue ocean and a red ocean in the marketplace, highlighting the importance of finding unique opportunities. JT also defines the difference between trends and fads, emphasizing the significance of long-lasting styles and habits. He emphasizes the importance of strategy and planning, explaining how they support each other in achieving business goals. Lastly, JT discusses the misconception that quitting or ending a project is a sign of failure, emphasizing the importance of recognizing when to move on and focus energy elsewhere.

We hope you enjoy!

Show Notes: https://fitnessbusinesspodcast.com/527

The Fitness Business Podcast has been a beacon of education and inspiration for fitness business owners around the world. It has provided a platform for industry experts to share their knowledge and insights, helping listeners improve their businesses and achieve their goals. While the podcast may be taking a pause for now, the impact it has made will continue to resonate within the fitness industry.

As we look to the future, we can expect new opportunities and ventures from the hosts of the Fitness Business podcast. Their expertise and passion for the industry will undoubtedly lead to new ventures that will continue to shape the fitness business landscape.

In the words of JT Tamsett, "You never say never." So, while this may be the end of the Fitness Business podcast for now, who knows what the future holds? - Dori Nugent, Weekly Host

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Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.

Summary: Join Sarah Pellegrino as she speaks with Lou Lentine, the founder and CEO of Echelon Fitness, who shares his background and story behind this global company. Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors. The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month. Echelon Fitness has a strong community of supportive members and instructors who are relatable and real. The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels.

About The Guest Lou Lentine is the founder and CEO of Echelon Fitness. With a background in product development and a track record of successful consumer products, Lou started Echelon Fitness in 2015. He was inspired to create fitness products after his doctor advised him to get in shape. Echelon Fitness has since become a global leader in connected fitness, offering a range of smart fitness equipment and an app with over 1,500 live classes per month.

Key Takeaways:

  • Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors.
  • The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month.
  • Echelon Fitness has a strong community of supportive members and relatable instructors.
  • The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels.
  • Connected fitness offers convenience and affordability for people who may not have time to go to the gym.
  • Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.

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The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuable insights on fortitude, leadership, and building successful businesses.

Tim Keightley is a veteran in the fitness industry with over 25 years of experience. He has held various leadership positions in well-known fitness organizations, such as Fitness First UK and New York Sports Clubs. Tim is known for his expertise in building and scaling successful fitness businesses, as well as his passion for helping others achieve their fitness goals.

Read show notes: https://fitnessbusinesspodcast.com/525

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Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York. Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and offering a tour that focuses on building rapport. He also highlights the importance of role-playing to improve sales skills and overcome objections. Anthony concludes by explaining the key elements of a successful fitness assessment and the importance of asking for the sale.

Check out the show notes here: https://fitnessbusinesspodcast.com/524

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Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment. Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has successfully launched and managed multiple fitness businesses, and is known for his expertise in building dream teams. Terry is also the host of the podcast "Tuesdays with Terry," where he shares insights on self-development, leadership, entrepreneurship, and sales and marketing. He's also one of the original founders of Orangetheory Fitness.

Get the full show notes here: https://fit

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Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of their work, such as writing social media posts, marketing materials, and website copy. She emphasizes the importance of approaching ChatGPT with curiosity and using it as a tool to enhance and refine written communication. Donna also highlights the need for proofreading and editing to maintain credibility and avoid potential errors or inaccuracies generated by ChatGPT.

SHOW NOTES: https://fitnessbusinesspodcast.com/522

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Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business content, all while promoting the industry globally.

When attending a FIT Summit, attendees can expect to see large scale operators representing several verticals: fitness, hotel, resorts, retreats. This is an amazing time for us to collaborate and communicate between multiple verticals and meet as many buyers as possible. FIT Summit is where wellness meets health, health meets fitness, and fitness meets sports.

Their next event is this November 21-23 in Sydney, Australia, and you can expect about 750 CEO’s at this next VIP event.

Learn More About This Event and Their Calendar of Events for 2024: https://fitnessbusinesspodcast.com/521

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Hank Ebeling is the founder and owner of H4 Training. He is passionate about helping small businesses transform their customer service and elevate their customers' experience. Hank is the author of the book "Crushing the Competition with Service" and has created an online course called "Superhero Service Super Profits" to help businesses deliver outstanding service consistently.

He joins us to discuss his four-step process for handling customer complaints. The process includes acknowledging the complaint, apologizing, making it right, and thanking the customer. Hank emphasizes the importance of listening to the customer, avoiding defensiveness, and finding a solution that meets the customer's needs. He also highlights the value of thanking customers for bringing issues to your attention and using their feedback to improve your business.

Show notes and more resources: https://fitnessbusinesspodcast.com/520

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Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan.

Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content.

Summary:

Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process.

Get show notes: https://fitnessbusinesspodcast.com/519

0:00:06 Introduction to the importance of social media for businesses 0:01:03 Sponsorship message from Hapana 0:02:28 Myzone's Fitbizpiration segment 0:02:36 Top three suggestions for getting content seen on Instagram 0:03:33 Sponsorship message from Myzone 0:04:02 Introduction to the interview with Joanne Hernan 0:04:35 Definition of the Instagram algorithm 0:07:01 Signals that Instagram uses to understand content preferences 0:09:21 Instagram's consideration of user-posted content and captions 0:12:26 Leveraging the algorithm for success on Instagram 0:15:30 Importance of branding and addressing customer problems in posts 0:16:37 Creating a professional persona for target audience 0:17:50 Reels have a bigger reach and longer shelf life than stories 0:19:32 Using an Instagram account audit to identify areas for improvement 0:21:30 Contact information for Joanne and subscription link provided 0:22:46 Quickfire Five introduction for next week's guest, Hank Ebling 0:23:20 Hank's guilty pleasure: chocolate chip cookies 0:24:21 Productivity habit: getting up early 0:24:49 Calming activity: cooking 0:25:57 Book recommendation: "Magic Words" about persuasion and relationships 0:27:03 Pitch for next week's episode on handling customer complaints [0:28:24] Thank yous [0:28:24] Founding partner, Active Management [0:28:24] Partners: myzone warrior instructor, Academy, Body Map, Hapana [0:28:24] Advertisers: Rex, Roundtables, Mxmetrics [0:28:24] Leaving a legacy

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Jason Stolwell leads a roundtable discussion with three expert guests on the prospects of artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) in the fitness industry. The guests discuss the potential impact of these technologies and where fitness businesses should make strategic capital investments in the next three to five years. They also explore the integration of cryptocurrencies into the fitness industry and the role of a Chief Technology Officer (CTO) in navigating these technological advancements. Learn how to leverage artificial intelligence and emerging technologies to boost productivity and achieve health, wealth, and freedom in this special "Thinking Ahead" edition.

The Panel

Jake Posner: Engineering & Product Leader at Meta in Reality Labs, specializing in user-facing experiences for the Quest line of devices.

Michael Benso: Co-Founder of Buzops, a fitness business owner and developer in the Web 3 space, with a focus on NFT projects and decentralized finance.

Michael Gaio: Founder and CEO of Mythic Systems, an entrepreneur, educator, and innovator focused on leveraging AI and emerging technologies to boost productivity and achieve health, wealth, and freedom.

Visit our show notes page for links, resources, and more!

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Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant. 

Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintree Athletic Club, joins Dori to discuss the importance of the first 30 days in cultivating an authentic relationship with new hires. He emphasizes the need to prioritize the health and culture of the company over smart policies and systems. By defining the company's belief system, screening and hiring candidates who align with those beliefs, businesses can build a high-performing team. Chad also highlights the importance of measuring the success of on-boarding through turnover rates, member retention, and online reviews.

Read full show notes:  https://fitnessbusinesspodcast.com/517

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Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business.  Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the importance of giving people more than they expect and creating memorable experiences. Being present and listening to customers is key, as well as personalizing gestures to make individuals feel seen and valued. 

Read full show notes here: https://fitnessbusinesspodcast.com/516

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Join Sarah Pellegrino as she speaks with Sal Pellegrino & Chris Torggler on the history of the Fitness Industry Suppliers Association, how they connect great products with great people, upcoming events, and their visions for a successful 2024 & beyond!

Join Sal Pellegrino and Chris Torggler on The Value Proposition for the Fitness Industry Suppliers Association to hear about the history of FISA, how FISA lives out their mission to connect great products with even better people, and how the team is gearing up for their 51st event in Florida, October 30th – November 1st! With the first class locations and intimate one-on-one meetings, it’s no surprise that 80% of the suppliers who participate in FISA return for future events year after year.

Don’t miss this episode if you:

  • Haven’t heard of FISA yet and want to know more
  • Have an interest in attending as a supplier
  • Are a fitness professional on the West Coast
  • Are a fitness professional on the East Coast
  • Are a fitness professional in the non-profit sector
  • Could use important data, like the data in the Commercial Market Trend Report in your fitness business

View the full show notes: https://fitnessbusinesspodcast.com/515

Learn more about FISA Events: https://www.fisaevents.org/

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Landon Burningham, a multi-fitness club owner, joins the Fitness Business Podcast to discuss the importance of mastering the fundamentals of business. Landon's fitness business success has come from mastering the fundamentals with constancy, and using these fundamentals to build a deep rooted foundation that can weather the ebbs and flows of business. In this episode, Landon reviews the steps taken to lay each brick of success in your fitness business.

Check out the show notes page: https://fitnessbusinesspodcast.com/514

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Looking for a great way to pick up some surplus income plus improve retention while picking up some new members? Take a listen to how Sydnie and Zach Whitmer have successfully perfected fee-based theme classes and off-site classes. The numbers don't lie, and they have been crushing it out of the park. Wait until you hear about their journey, and more importantly their ideas on how your club can be as successful! 

Don't Miss Our Show Notes!  https://fitnessbusinesspodcast.com/513

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Elevate your fitness business with industry guru Justin Tamsett! Get ready for explosive insights, trends, and strategies to dominate the game.

In this show, you'll hear about:

  • Getting the right people by being an employer of choice
  • Power of social media, not sales media
  • We are still a sales business, but we can be better
  • Sharpen the soft skills of communication
    Knowing the data and the actions that impact that data
  • No more using the pandemic as an excuse

Read full show notes here: https://fitnessbusinesspodcast.com/512

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Build your credibility and authority in your fitness niche with podcasting. Kelly Smith, the host of the "Mindful in Minutes" podcast, shares her insights on how podcasting can help build credibility and authority in your fitness business. Learn how to create a deeper connection, through podcasting, that will directly have a positive effect on your business.

Kelly Smith is the host of the chart-topping podcast "Mindful in Minutes." She started the podcast over five years ago to connect with her yoga students after moving to a different part of the US. Kelly is an industry expert in yoga and meditation, and has built a strong community through her podcast.

| 0:00:06 | Introduction to the episode and guest | | 0:01:24 | Introduction to Bodymap's 3D body scanning technology | | 0:02:42 | Tips for launching a successful podcast | | 0:04:22 | Interview with Kelly Smith, host of Mindful in Minutes | | 0:06:44 | Podcasting as a value add to a fitness business | | 0:07:52 | Importance of consistency in podcasting | | 0:09:02 | Timeline for podcasting success | | 0:11:04 | Advice for new podcast hosts | | 0:16:00 | Making a podcast stand out | | 0:18:07 | Podcasting for location independent businesses |

For full show notes: https://fitnessbusinesspodcast.com/511

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Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach.

Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling, that combines selling skills with kindness and authenticity.

Summary:
Nikki Rausch believes successful sales is about building relationships and having real conversations with potential clients. She teaches a five-step sales process called the Selling Staircase, which includes introduction, creating curiosity, discovery, proposal, and close. She emphasizes the importance of creating curiosity to pique people's interest and asking smart questions to understand their needs. Nikki also recommends having a high-end offering to create an anchor for other offers, and using top-down selling to present options to clients. She encourages salespeople to ask for the sale and issue invitations to work together. Finally, she advises following up with clients and staying in touch to maintain the relationship.

Key Takeaways:

  • Practice creating curiosity to pique people's interest and have more business conversations.
  • Be clear and stand in your place of credibility and authority when recommending your solution.
  • Use top-down selling to present options to clients, starting with the most expensive offer.
  • Ask for the sale and issue invitations to work together.
  • Follow up with clients and stay in touch to maintain the relationship.

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Join Sarah Pellegrino as she speaks with Mel Tempest, 20+ year fitness business operator and organizer of the Ignite Fitness Business Event taking place September 14, 2023! Hear what’s unique about this Australian event and why YOU need to attend!

Show Summary:

Calling all Melbourne fitness business professionals – are you ready for the Ignite Fitness Business Event taking place on Thursday, September 14, 2023? Think speed dating meets fitness industry roundtable, networking event. This personalized, one-day event will be capped at around 70 people, providing you with an intimate setting to get your fitness business questions answered right on the spot!

There will be different roundtables with hosts that specialize on certain topics. Each table will foster different discussions and you’ll leave with a whole new network of professionals you can lean on!

Show notes: https://fitnessbusinesspodcast.com/509

Ignite Fitness Business Event: https://ignitefitnessbusiness.com.au

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Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achieving their goals. She also highlights the importance of fostering a culture of psychological safety, where team members feel comfortable sharing ideas and engaging in healthy debate. Tuss provides practical strategies for holding teams accountable and creating a productive and innovative environment.

Key Takeaways:

  • A clear vision communicated to the team is essential for fostering accountability.
  • Agreed-upon measures of success help team members understand their responsibilities and hold themselves accountable.
  • Leaders should approach accountability conversations to support and empower team members, rather than to reprimand or criticize.
  • Building psychological safety within the organization encourages healthy debate and innovation.
  • Mistakes should be seen as learning opportunities and leaders should model vulnerability by admitting their own mistakes.

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How have you prepared your facility's design to meet changing user expectations? According to today's guest, more dedicated space for recovery, member entrance and lobby areas are just a few of the top trends in club renovations. This episode is like a free design consultation from Rudiy Fabiano one of the top club designers in the industry. Listen carefully for some DIY projects that you can start tomorrow!

Full show notes:  https://fitnessbusinesspodcast.com/507

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Attention gym owners! Are you truly aware of women's distinct desires and preferences regarding fitness and wellness? Extensive research indicates their needs often differ from men in the same age group. As a gym owner, unlocking the obstacles that prevent women from joining your establishment will open up a vast untapped market. Discover invaluable insights on women's health and fitness requirements from Murphy Research, based on reliable data.

SHOW NOTES:  https://fitnessbusinesspodcast.com/506

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Natalie Carey is a fitness expert who believes that exercise modification and inclusivity for all bodies is the key to financial success in the fitness industry. In this episode of the Fitness Business podcast, Natalie shares her insights on how to incorporate exercise modification into your business model.

Natalie discusses the importance of exercise modification for inclusiveness and how it can benefit personal trainers and big box clubs. She provides tips on how to incorporate exercise modification into your business model, and shares her thoughts on the future of fitness.

Fitness modification certainly is a trend in the industry worth talking about. This forward thinking approach helps personal trainers and fitness clubs bring in additional cash flow, as well as loyal new members. Everyone wants to feel included, and if you offer this programming, your community culture will hit an all time high. Listen along, as Natalie Carey will help you see the financial benefit in the future of fitness modification.

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Today, you'll feel refreshed as you learn how to prevent workplace burnout by creating a healthy environment, not only for your employees, but also for yourself. Listen along as our industry expert, John Briggs, author and founder of InciteTax gives advice on how to get energized while increasing productivity. 

Show notes: https://fitnessbusinesspodcast.com/504

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In this interview, Chris Craytor discusses the Phit Act, which allows individuals to use their health savings accounts or flexible spending accounts for fitness-related expenses. He explains the importance of the Phit Act for promoting physical activity, and the challenges in getting it passed in Congress. Chris also shares his insights on the fitness industry and the evolving role of technology in engaging members. Additionally, he discusses the topic of integrating the fitness industry with the medical wellness industry and the challenges that come with it.

Chris Craytor is the CEO of ACAC Fitness and Wellness Centers, CEO for Welld Health, and currently the Chair of the IHRSA Board of Directors. He has been in the fitness industry since 2004 and has extensive experience in navigating the competitive landscape of the industry.

Full show notes:  https://fitnessbusinesspodcast.com/503

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Dr. Sarah Marion is a fitness industry expert with a new study titled "Gender in the Gym." In this two-part series, she discusses the research findings for men and women. In this episode, she delivers the research findings for men, which include the fitness barriers for men, the fitness habits of men, and what men are looking for in a fitness facility.

Overview Dr. Sarah Marion's research findings for men are based on data pulled from Murphy research. The research uncovered the fitness barriers for men, the fitness habits of men, and what men are looking for when it comes to a fitness facility. In this episode, Dr. Sarah Marion shares her top three tips to get men into the gym. She discusses the importance of retaining members as they move into middle age, working with tech, and finding ways to strengthen social bonds at the gym. Dr. Sarah Marion also provides insights into the clear differences in how men and women approach health, and the consistency of those differences.

See all show notes here: https://fitnessbusinesspodcast.com/502

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Looking for a way to improve your revenue? Offering a signature wellness program may be the perfect addition to your list of services. Lindsay Vastola delivers an episode filled with amazing advice on how your signature wellness program will result in revenue, retention and most importantly success!

Lindsay Vastola is the founder of MOMENTUM 365, a lifestyle coaching program for women. She serves the fitness industry through her Fitness Leadership Academy, providing professional development education and training for fitness professionals. She is a former gym owner, previous editor of Personal Fitness Professional (PFP) magazine, advisory board member, and experienced speaker and coach across industries specializing in creating signature programs, communication, Emotional Intelligence, and personal leadership

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Jarron Aizen is the founder and CEO of Hapana, a studio and club management software company that helps automate operations, increase revenue, and nurture client relations. Recently, Hapana underwent a re-branding process, transforming the company from One Fit Stop to Hapana. Jarron recounts the journey of this transformation, noting that it wasn't supposed to be a complete re-branding at first, but simply a refresh of the One Fit Stop brand. Hapana originally began their journey working with personal trainers, and has since expanded to helping gyms and studios.

They enlisted a brand strategy agency, interviewed their current customers, partners, industry leaders, and internal staff to get a feel for how they were seen in the market, and what their competitive edge would be. The program was to sharpen and elevate the company’s brand. Through this journey, One Fit Stop was able to strengthen its purpose and brand, without changing the name of the company.

Visit our show notes page: https://fitnessbusinesspodcast.com/500

Learn more about Hapana: https://hapana.com

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Ever think about organizing a fitness retreat? Lauren George provides the key components needed to organize, host and successfully market an amazing fitness adventure with your friends, members or clients. Fitness retreats are a perfect way to help your participants re-establish their healthy habits, love for fitness, and most importantly, return feeling refreshed. Lauren George has over 15 years experience in the fitness industry. She has created multiple fitness formats and educational workshops, run group fitness programs at large health clubs and university campus recreation centers, and trained thousands of new instructors.

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Body language is the nonverbal signals used to communicate. In a professional setting like an interview, the way you carry yourself tells the interviewer a lot about your personality. Sharlene Lynch is a Body Language expert with over 30 years experience in coaching and psychology. Sharlene is a regular on the speaking circuit and is obsessed with finding and bringing out the best in people, so they find their confidence and certainty.

Show Notes: https://fitnessbusinesspodcast.com/498

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Don Faul, the CEO of CrossFit, is passionate about harnessing the power of community for fitness. In this interview, JT talks with Don about the hugely popular CrossFit Games, which are so beloved among fans, and what he plans to bring to the table as CrossFit's newest leader. CrossFit delivers a top-tier fitness experience for all loyal devotees. It's rooted in building meaningful connections and celebrating solidarity during intense physical challenges.

Since we launched The Fitness Business Podcast, I have personally stalked the CrossFit CEOs and head office to get someone on the show. And while my background is a big box club owner, there is so much I love about CrossFit as a brand and exercise modality.

Don Faul, an exemplary leader with a distinguished U.S Marine Corps background and extensive CrossFit experience, was named the CEO of CrossFit in August 2022. He's certainly no stranger to success - he'd been at countless technology companies like Pinterest and Google in high-level roles before joining us. His impressive résumé included being Facebook's VP of Global Online Operations, as well as Manager for Sales & Operations at Google.

Get the shownotes here: https://fitnessbusinesspodcast.com/497

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Music licensing has been a barrier that many fitness professionals have had to navigate. But with all the music laws, it’s hard to ensure you are following the rules, so you don’t not end up in music infringement jail. We sought out the best in the industry to update you on the guidelines, so you can continue to inspire your classes through musical connection.

To help you navigate these muddy waters, we brought on industry expert Denise Imbesi to explain the current rules around music licensing. As the founder of Muscle Mix Music, the long time fitness music supplier, we couldn't think of a better industry expert to speak on this topic. Denise understands the frustrations and struggles that pros like yourself face.

Show Notes: https://fitnessbusinesspodcast.com/496

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Dipra Ray, the co-founder and CEO of Bodymapp, a 3D body scanning company, is on the cutting edge to revolutionize how people monitor their health and fitness in the comfort of their own home. We go in-depth with Dipra on how he co-founded Bodymapp with two high school friends from his native New Zealand, and why he and WE believe Bodymapp's mobile 3D body scanning app is perfect for your fitness club or boutique.

What you'll learn:

  • How does Bodymapp improve member experience?
  • What Sets the Mobile 3D App Apart from the Competition?
  • How Trainers & Clubs Can Use the App to Upsell Services
  • The Importance of Preserving Privacy & Providing Accuracy
  • How Trainers can Benefit from Bodymapp’s partnership program
  • What does Bodymapp Cost?
  • And much more!

Full Shownotes: https://fitnessbusinesspodcast.com/495

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R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketing strategy. 

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Did you attend IHRSA 2023 or miss this year’s conference? Well,  don’t worry, because Allison Flatley and I will recap the highlights of the biggest trade shows this industry has to offer.  Listen along as we share a few ah ha moments and a few laughs today laughs on the Fitness Business Podcast. 

Full show notes and transcript: https://fitnessbusinesspodcast.com/493

Please visit our sponsor: https://bodymapp.co/partner

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When Brad Ritter hit a crossroads in life, he knew drastic action was needed. He decided to take the plunge into Kokoro Camp - a boot camp-style training inspired by Navy Seal Hell Week and known as the toughest civilian experience around. After graduating in 2015, he wanted to use his newfound resilience to help others gain control over their lives and get unstuck forevermore. He created School of Grit.

Learn how to build mental toughness and grit in your personal and professional life. Learn how grit can be trained every day, not just in physical ways, but also mentally, by putting oneself in situations where emotions are tested.

Show notes: https://fitnessbusinesspodcast.com/492

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Staying ahead of the curve is a must for any fitness boutique business, and Anne Mahlum knows how to navigate these waters better than anyone. As an entrepreneur and philanthropist, she's able to look into the future of this ever-changing industry, so you can keep your plan up-to-date with the latest trends. Don't miss out on her expert advice that will ensure your business stays 'new' and 'fresh', all while creating an environment of success around it!

For the last two years, online training has led the leaderboard as one of the top fitness trends. But 2023 is here to sprinkle a few new trends onto the scene. Powerhouse Anne Mahlum shines light on what is ahead for the boutique fitness industry. Sit back and listen to entrepreneur, philanthropist and Ted Talk speaker Anne Mallum today on the Fitness Business podcast.

My guest, Anne Mahlum, is the epitome of a go getter, and it's no surprise that her most recent fitness venture is entitled Ambition. Anne Mallum is founder of the nonprofit Back on My Feet (BoMF) and founder and former CEO of [solidcore].

Show Notes: https://fitnessbusinesspodcast.com/491

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Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities and the latest in tech, he has seen first-hand how it can drive growth - enabling him to take his business to the top of its game. If you want to hear more about how Cameron has achieved this incredible feat, then don't miss out on listening to his story – it's truly inspiring!

Show notes:  https://fitnessbusinesspodcast.com/490

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Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes today for rewarding returns tomorrow: maximize clicks on your messages now!

Full show notes:  https://fitnessbusinesspodcast.com/489

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This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to be represented in this field.

In an ever-changing landscape, gender equity remains a pressing issue in the workplace. To bolster health and wellbeing during times of challenge, women must play their part by supporting one another - particularly when leading an industry such as fitness through example.

Show Notes: https://fitnessbusinesspodcast.com/488

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The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn how to put your company's best foot forward to convince them that working for you will be the best decision. The only way to solve the labor shortage is to be better than the next organization.

Get show notes here: https://fitnessbusinesspodcast.com/487

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Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars.

If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to become the best video storyteller!

Read show notes here: https://fitnessbusinesspodcast.com/486

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ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a joint venture agreement with Train Fitness, offering over 50 specializations, and are providing recruitment solutions to help students find careers rather than just jobs.

Johnny August, Manager of Strategic and Business Partnerships at ISSA, joins Dori to update us on these exciting new developments.

Full Show Notes & Transcription: https://fitnessbusinesspodcast.com/485

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Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special?

Full show notes and transcript: https://fitnessbusinesspodcast.com/484

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Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital. Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength coach, and former United States Marine. He now works at the intersection of technology, venture capital, and health and fitness.

What You'll Learn:

  • Super interesting data on the state of the industry
  • Individuals and brands who are the movers and shakers we should keep an eye on in 2023
  • What was at the 2023 CES Show in Las Vegas.
  • Investment opportunities.
  • Thoughts on the economical shifts, labour challenges, tech and any other variables that may impact the resilience and stability of the industry?

Download Full Show Notes Here: https://fitnessbusinesspodcast.com/483

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Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itself!

Join Sarah Pellegrino as she speaks with Ellen de Werd, Owner of WARRIOR Rhythm, Strength, Kids, and Combat to hear how you can incorporate this unique, rebel-like, license free programming into your fitness business or become a WARRIOR instructor!

Check Out The Show Notes Page Here! https://fitnessbusinesspodcast.com/482

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What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing.

Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift.

Get full show notes here: https://fitnessbusinesspodcast.com/481

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Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen!

For show notes visit: https://fitnessbusinesspodcast.com/480

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After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job.  Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity. 

Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discusses their journey from a positive and optimistic child to embracing the difficult emotions that come with change, while still maintaining optimism and positivity. She emphasizes that it is not about blindly being optimistic in the face of change, but rather embracing the difficult emotions and using them as signals to guide people through change. 

Cassandra is this year's keynote speaker at IHRSA Conference 2023. Listen here for a sneak glimpse of her session topic.

Get show notes and download the full transcript here:  https://fitnessbusinesspodcast.com/479

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Why is it that some brands and logos seem to hit our 5 senses stronger than other brands?

In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are. 

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Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!

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Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement. 

Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales.  Author Larry Levine encourages us to repair and rebuild the trust that is sorely lacking in this industry. Have your sales team listen and then meet up for a coffee discussion. It's a perfect team bonding session to start the year!

Full show notes and transcript:  https://www.fitnessbusinesspodcast.com/476

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Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue.

Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called the "The CEO Pledge for Physical Activity". , which aims to help leaders create a culture of physical fitness.  He will share ideas that leaders can easily implement to create a physically fit ‘work’ culture.  He also talks about fitness specific opportunities that fitness business operators need to be mindful of going into 2023.

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Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading.

Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years.  She shares some simple, yet powerful strategies to read faster and talks about the impact that speed reading has on comprehension. 

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One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever.

Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network.  He also shares how to be your most authentic self, and how to build more meaningful connections and collaboration.

Connect with Steve: https://10000cards.com/card/steve-spiro

For more detailed show notes, visit https://fitnessbusinesspodcast.com.

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As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers.  Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation. 

What You'll Learn:

  • 3 Tips for Attracting Boomers Into Fitness Facilities
  • How Baby Boomers Approach Healthy Living
  • The Differences Between Male and Female Baby Boomers' Health and Fitness Routines
  • How to Appeal to Baby Boomers in Your Marketing
  • The Different Generations of Fitness Enthusiasts
  • The Impact of Age on Fitness Motivation and Approach
  • The Impact of the Pandemic on Boomer Fitness Trends
  • The Impact of Price on the Exercise Habits of Older Adults
  • The Benefits of Exercise for Boomers

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Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.

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In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing campaign.

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Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!

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Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together.  Jim stresses the importance of your "hallway reputation." That means you need to be intentional and mindful of your hallway reputation, because Jim will tell you that the importance isn't what you think, the importance is what your team thinks of you. Seeking out your blind spots will allow for personal growth and growth among your team.  Leadership is a skill set, and Battlefield Leadership is a way to manage your skill set. Come along for the journey today in today's episode, and walk away with knowledge that you can convert into power.

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We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1% annually from 2018 to 2024, with many sub-segments growing quite a bit faster. Over part of that time, we’ve had a pandemic, inflation, labour shortages, world leaders turnover, and even the media telling us there is an impending recession.  Find out what Kaumil thinks of our industry from an investors perspective in our first episode of Industry Current Affairs!

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This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness!

It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences.

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Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast.

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Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts Receivables, Inventory and Accounts Payable. So if you are looking to improve your profits...hit the play button!

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Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!

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Paul Meldrum stops by the Fitness Business Podcast to drop a few powerful tips on how to become the best possible trainer for your clients' wants and needs. Getting your clients to use a food journal is vital, and learning how to approach your training depending on your clients level is a great place to start. Stop what you are doing, grab a notebook, because I guarantee you will take away a few key points from today's episode.

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Ben Ludwig is a returning guest on The Fitness Business Podcast. In today's episode, Ben takes on the topic of leadership and managing your team through the ugly. Leading your team through changes and challenges can be stressful and frustrating for a leader.  Ben's calm and natural way to lead offers inspiration, hope and positivity to those leading the way for their teams.  Take 30 mins and give yourself a boost of optimism!

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The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for them. Make sure your marketing is on point for this generation, sit down, relax and take a few notes! There are lots of potential new members in this generation!

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For gym operators, finding qualified trainers in today’s market is challenging. On the flip side, personal trainers are having a hard time finding jobs. Today’s episode will speak to both of those issues. Johnny August from ISSA delivers beneficial information on personal trainer recruiting trends and solutions. If you are a gym operator, learn tips on how to find and retain qualified talent. If you are a personal trainer, learn the value of arming yourself with several certifications.   

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For gym operators, finding qualified trainers in today’s market is challenging. On the flip side, personal trainers are having a hard time finding jobs. Today’s episode will speak to both of those issues. Johnny August from ISSA delivers beneficial information on personal trainer recruiting trends and solutions. If you are a gym operator, learn tips on how to find and retain qualified talent. If you are a personal trainer, learn the value of arming yourself with several certifications.   

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Let's talk Group Fitness! In today's episode, Vanessa covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of group fitness. Take a listen and see for yourself!

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Let's talk Group Fitness! In today's episode, Vanessa covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of group fitness. Take a listen and see for yourself!

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We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you.  

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We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you.  

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“How you show up matters”, according to today’s guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian’s advice on how to implement this into your monthly schedule.

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“How you show up matters”, according to today’s guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian’s advice on how to implement this into your monthly schedule.

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Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter!

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Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter!

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Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs.

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Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs.

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The Global Health & Fitness Alliance just released its Deloitte Report, and the findings are fascinating. This first ever report examined the economic and socioeconomic impact of the global health and fitness industry. We invited Andrea Bell, Chair of the GHFA, to highlight key findings of the 64-page report.

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Join Sarah Pellegrino as she speaks with Brad Thorpe, Inventor of the Isophit, to learn about this safer, more effective, and more efficient workout. We cover the benefits of isometric training, how to partner with Isophit, and which Isophit model is the best fit for your business!

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Join Sarah Pellegrino as she speaks with Brad Thorpe, Inventor of the Isophit, to learn about this safer, more effective, and more efficient workout. We cover the benefits of isometric training, how to partner with Isophit, and which Isophit model is the best fit for your business!

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Attention personal trainers and PT departments, this episode is for you! Michael Hughes, Functional Movement Specialist and CEO of Gymnazo EDU, is here to help you improve your fitness business and your skill set. Michael has 7 skills that have helped him become successful, and he wants to share them with you. Grab a seat, a pen, a note pad, and follow along.

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Finding and keeping the best talent is a hot topic in the fitness industry. Do you need ideas to keep your employees from running off to the competition? Our industry expert will share some fresh and unique ideas on how to hire and retain the best employees. Our expert doesn’t believe it is any harder to find employees, it’s just different! 

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Join Chantal Brodrick on sadly, her last show with the Fitness Business Podcast. Keen to take pics like a pro? Take a listen for some great tips from Collette on snapping pics using your smartphone, along with some terrific recommendations on social media content creation and planning.  Join co-host Chantal Brodrick for this special educational intensive episode!

Sadly, this will be Chantal’s last show with the Fitness Business Podcast. Chantal joined the podcast 7 years ago, as the weekly host, when Justin Tamsett had a forward thinking idea about starting an educational series. Chantal has interviewed hundreds of guests - the best of the best in the industry. She has been in our cars, our offices, and has educated us during our workouts – right? Chantal has been an intricate part of the success of this podcast.  She will be dearly missed!

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According to brand strategist and designer Naomi Gee, branding is like a tapestry. There are multiple facets that need to come together.  1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. I don’t know about you, but that statement has peaked my interest. Tune in for more great information about making your brand on point!

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Join me as I catch up with our podcast partner, Myzone. Mike Leveque, Group COO of Myzone, gives us the inside scoop on everything new with Myzone. Learn about exciting new products, a new mobile app platform, new app integrations, and more.  But first, we talk IHRSA 2022 swag, some surprising data revealed during a recent exercise location study, and Myzone's decision to continue to deliver free live gym classes. 

Learn more about Myzone at https://myzone.org 

You can also find The Fitness Business Podcast here: 

Website | Facebook | Twitter | Instagram 

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Looking for new and fresh ideas on how to not only build your online community, but to keep it? Today's episode will answer those questions. Kelly Coulter, Founder and President of Fit Pros Connect, shares her expert advice on how to build your online program and the return you can expect.

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Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You’ll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process.

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Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it.

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Personal Trainers and Group X instructors scurried to virtual fitness studios when COVID-19 hit and gyms closed their doors. They navigated the waters to quickly build an online platform for their faithful followers and clients. Today's podcast, with Sunshinekelly Moore, is filled with insight on how to keep your virtual fitness studio fresh and updated for continued success.

SPECIAL OFFER FOR #FBPFAMILY
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Use the code: fittech (for complimentary entry)

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There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience.  James Patrick, founder of FITposium, shares advice on how to be successful when pitching yourself to media outlets and podcast hosts.

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Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement.  This episode is filled with a lot of powerful information that your business needs to hear.

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Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years’ IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally!

“If there’s something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality.” - Amy Boone Thompson

REGISTER FOR IDEA WORLD CONVENTION LAS VEGAS | JULY 20 – 24, 2022

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Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today’s episode for all the do’s and don’t when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team.

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Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to smash growth targets.

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In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry and has been involved in club operations for over 20 years.  We sit down to discuss managing your members' visit, as well as addressing the economic challenges to both our margin and our missions.

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Are you an ambitious fitness entrepreneur and looking to build a fitness business that can run without you? Then tune into today’s episode, because you will definitely take away a few “ah ha” moments. Pete Piranio delivers advice on how to set processes in place to help you acquire clients and grow sales. KPI's also play a big part in your success. Learn the one KPI that 99% of personal training business owners don't talk about and include in their tracking.

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Boxing gyms are becoming one of the hottest trends in the fitness industry. Co-Founder of Keppner Boxing Keith Keppner delivers a fantastic show that will get you thinking about the ins and outs of starting a boxing business.
Keith knows a few things about starting a boxing business. Keppner Boxing & Fitness redefined an entire industry and transformed what people envision when they think of a “Boxing Gym”. He shares the biggest challenges with starting a boxing business, and his best advice.

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Ever wonder how you can turn your health club into a health hub?! Join host Sarah Pellegrino as she speaks with Ashley Ziegler from EVOLT 360. We’ll talk all things body composition, analytics, marketing, recurring revenue, and how you can monitor your members’ body composition data to quantify the impact you’re having on your fitness community!

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Have you ever wished your day was much more productive? Do you feel you have a few bad habits that have prevented you from checking off more items off your "to-do" list? The Stress Squasher is here today to help you optimize your time and make the most of your day!

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Simon Alexander Ong is a personal development entrepreneur, coach and public speaker. His debut book, Energize: Make the Most of Every Moment, was published by Penguin on 21st April 2022.

In this episode, Simon shares practical tips for productivity, and during the Fitbizpiration he drops some gold inspiration that will really have you thinking about the legacy you are creating.

Be inspired by Simon's practical and inspiring approach to business and life. The episode covers energy management, productivity, and a healthy dose of inspiration.

Visit our website: https://fitnessbusinesspodcast.com

Order Simon's Book:

https://getenergizebook.com/

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Are you curious about Virtual Reality and how it can play a part in the fitness world? Today's show will answer that question for you. Industry expert Ryan DeLuca is here to teach and educate us about the Virtual Reality fitness world and the market it encompasses. Also learn what type of fitness experiences options are available for gym owners and their members.

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This episode is all about making money! Join Beam Financial Group founder, Jessica Blasingame, as she discusses the importance of knowing how to navigate your numbers and developing a financial forecast. Make better decisions for your business - listen to this episode!

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Join host Sarah Pellegrino as she speaks with Joan Gebhart from Creative Surfaces. Joan shares details about her new favorite design trend: recovery spaces! We dive into how you can give your fitness space a refresh on a budget and impactful design changes that will get your members’ attention and positively affect their mental health!

Resources shared in this show: https://creativesurfaces.com

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Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out!

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Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real life? Because most of the programs, plans, and strategies we’ve been taught simply do not work in the noisy, busy, always-changing world we live in." Episode 427 is full of knowledge and research!

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We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams.  Hapana is an innovator of essential fitness business management solutions, offering tools that allow both single-site and multi-location studios and clubs to grow, manage, engage, and create raving fans.  Visit Hapana:  https://hapana.com

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Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take 30 mins for yourself and your business....it's definitely worth the time!

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Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode.

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Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth, and more traffic? In today's episode,  Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date, and easy for your clients to use. Follow along as Jessica Freeman talks about all things website!

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Join host Sarah Pellegrino as she speaks with Dirk Bartlett from Sneeze.It. Dirk walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more about cost per acquisition.

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Did you know that 80% of people paying for fitness are Millennials or Gen Zers and that since the pandemic more people are aware and interested in their health?   Live fitness is still the preferred method of workouts and is heavily supported by digital.  Where did I find these pieces of information? These tidbits plus a whole lot more information is found inside the Les Mills Consumer Report and today’s guest is here to share the findings. 

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Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry. We sit down to discuss how you can better position your fitness business to build stronger relationships with local physicians and more deeply integrate our fitness industry into the greater medical wellness continuum.

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Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health clubs. The International Sports Sciences Association (ISSA) is an organization that operates as an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, aerobic instructors, and medical professionals.

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There are a lot of misconceptions about what it takes to run a successful online business…to say that it’s easy is an understatement  and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That’s why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and times of an online business.

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Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association

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Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income....it will contribute to the longevity of your club!

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Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI.  From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach.

After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy  is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry experts....his energy is contagious!

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Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club.

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Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!

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If you are an advocate of fitness and health care joining forces then today’s episode presented by the Fitness Business Podcast is a "must listen to" episode. Michael discusses the importance of fitness industry professionals creating trust with health care professionals. Michael believes that if there is no trust, then there will be no interaction and therefore, no collaboration. Take a listen~ this educational episode is sure to be insightful.

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ClubConnect is the leading fitness education, and training platform in the world. With 700 certifications and 9000 health club partnerships globally, learn how you can gain, train, and retain your elite fitness professionals at a fraction of the cost.

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It's a new year and it is no better time to refresh how you market your club. Ryan will take us through the "food pyramid" of marketing videos starting with the anchor video being your base. Ryan explains the importance of each video and the content that each video should contain. This episode is quite informative and super important for your 2022 marketing plan. So whether you are a big box gym owner or a small boutique Ryan will get you on the video marketing track. Take a listen...it is completely worth the 30 mins!

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"You can't pour from an empty cup," according to this week's guest, April McCullough. April is a true believer that in order to take care of others, you must focus on taking care of yourself first. Well-care is vitally important to be the best leader that you can be and staying focus is easier if you create good habits for yourself. Listen to this week's episode for expert advice on how to lead by example and balance work and life for optimal success.

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Dre Baldwin is the owner of Work on Your Game. For the past 15 years, "DreAllDay" has changed the lives of over 75 million entrepreneurs, athletes and business professionals, sold thousands of copies of his books, courses and programs, pioneered personal branding through content, and built a business that helps tens of thousands of people master their "Game" in business, sports and in life, from the inside-out.

Looking to be a better version of yourself? Well, what are you waiting for...start listening to this inspiring episode. Get ready to be coached up on how to develop a strong mindset and accept nothing but success for yourself! Grab a pen and get ready to take some notes!

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On March 22nd 2020, the world changed and has really continued to change right up until the day of recording this podcast and quite possibly for some months or even years into the future.  But what doesn't change is why you got into the fitness industry!  And I want to remind you this week to take a few hours to remind yourself of why you chose the fitness industry as your vocation.

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Marcey is a multi-certified health and productivity expert, a three-time bestselling author, and an award-winning, global keynote speaker. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools and healthy, sustainable habits. Marcey Rader believes that health powers productivity!

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Have you wonder why people do what they do or why they buy what they buy? Today, our guest, Dan Monheit owner of Hardhat is going to answer those two questions for us when he speaks on how to boost sales by understanding consumer biases. Hardhat is an independent creative agency that helps brands capitalize on the how, when, where, what, and why of human behaviour. What makes people tick, click, swipe, buy, and believe? Dan Moheit has all those answers for you in today's episode.

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Ian brings his AI knowledge to today's episode. He is both an "in the trenches" expert as well as a futurist for the industry. Ian answers some of the toughest questions when it comes to the latest technology and how fitness operators should embrace it. If you are looking for answers to your toughest technology questions, look no further!

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Joining us on today’s show we welcome Dr. Daniel Krieglstein. Dr. Krieglstein is a Behaviour Designer and Scientist. He enjoys developing hypotheses from noisy, confusing datasets; and allowing consumer behaviours to drive design choice." This is an incredible show with incredible insights!

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Have you ever wondered if your company's website is as effective as it could? Is it easy for the consumer to navigate and is it aesthetically pleasing? Our industry expert, Connie Holen will help guide you through these answers. She has advice, knowledge and tons of advice to help your fitness website to be the best it can be!

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Who better to teach and preach the ins and outs of the fitness business industry veteran and pioneer Doris Thews. Doris speaks the truth about not only surviving, but thriving in this ever changing industry. Listen as Doris talks about the importance of relationships over resumes and the three P's. I hope you enjoy this week's episode and tell your friends that Doris Thews is going to provide them many golden nuggets improve their longevity in the fitness business!

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It’s not just about signage, it’s about strategy! Join host, Sarah Pellegrino, as she speaks with the team at Digital Revenue Systems to learn why adding digital advertising to your health club will generate more revenue from your existing members. Hear first-hand how the Digital Revenue Systems team works alongside with your existing Marketing team, supports you through the onboarding of digital signage, and works to know your community and membership base the best they can to make digital signage successful for your business!

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Kory joins the Fitness Business Podcast family as a first time guest and guides us on how big box gyms can learn from boutique studios and begin to incorporate some of the special touches that makes the boutique experience so unique. Keeping the culture personal and welcoming is key for retention when it comes to group fitness. Also, big box gyms should take note how boutiques use social media to engage their members and are able to generate new leads through their posts. Kory delivers unbelievable information that is so relevant and easy to transition into. Take a listen and see how many golden nuggets you can take away from his episode....I guarantee you will be amazed!

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Did someone say Pinterest for fitness marketing? That is exactly what Kate Ahl, from Simple Pin Media, talks about today in our episode. Kate will give you all of the inside information on "how to" use Pinterest as another social media platform to market your business and/or your brand. Once you get comfortable with the platform, all you need is a little time and a sprinkle of creativity can help you reach a whole new fitness market with hardly spending a dime.

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Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, confidence, leadership abilities, and overall quality of life by creating specific strategies that align with their personality, values, and goals to become more life giving and less draining.

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Bootcamps are back baby! They are bringing in residual revenue for fitness clubs and helping independent fitness pros to capture an audience. Lori Patterson and Jono Petrohilos know a little bit (well, actually alot) about running successful bootcamp programs. They take this episode to teach our FBP family their tips to success, as well as a few hiccups that they learned along the way. Tune in to learn from the pros so you can begin your successful journey and financial reward!

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In this podcast partner update Chantal Brodrick speaks to Luke Carlson about some of the common challenges fitness owners face when running a gym and solutions that can be found in a franchise business model. 

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Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard will help you disperse your funds to find the perfect marketing budget for your facility.

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Join Sarah Pellegrino as she speaks with the SyncFloor team to learn how they are connecting health club owners and music creators in order to get great commercial music for their modern digital fitness experiences. When looking for diverse, high quality, relevant and affordable music for any fitness class, there’s no better partner! 

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TikTok is a video-sharing focused social networking service.  It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your brand. She will encourage you to just get started and take it "one button at a time." TikTok became an overnight success during the pandemic as it quickly grew to 2.6 billion monthly users by the start of 2021.

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Corey Sterling is an attorney and the founder of Conscious Consul.  Corey brings a unique energy to his episode. He makes law fun and has a talent for making law easy to understand. Corey gives an unlimited amount of advice on how to make sure your legal agreements are current and up to date. Take a listen, as Corey explains how to re-evaluate your membership and service agreements as well as how to decipher between employer vs. contractor agreements and how they are different. This attorney doesn't just work for the industry, but he works in it!

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Carl Smith is the owner, business coach and trainer for Concepts Fitness Consultancy. With over 25 years in the Fitness Business and more specifically the field of Personal Training, he has supported over 1000 Personal Trainers with their goals and aspirations.

Looking for a way to set yourself apart from your fellow personal trainers? Carl Smith is here to give you tips and ideas to help you to differentiate yourself from the competition and to showcase yourself in a unique way to the members. Carl's first tip is to separate yourself on the gym floor by walking around with intent and purpose, but if you want to learn the other tips and ideas you will have to tune in to his episode. It's jammed pack with great ideas!

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A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day to day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your culture and your brand despite being outsourced professional.

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Jessica H. Maurer is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Today, Jessica is here as our industry expert to help you do the same! Get your pen ready as Jessica will take you through step by step process on how to get started. Plus, you won't want to miss her lather, rinse and repeat system. Don’t hit the pause button or you will miss the most valuable 30 mins of your day!

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Join host, Sarah Pellegrino, as she speaks with NRG Lab’s Luther White and Camio’s Carter Maslan and Larissa Duzhansky on Camio, a long-awaited tailgating solution for the fitness industry! Learn how this global product can help you stop tailgating, while also providing a solution for mask detection, gym area usage, equipment theft/damage, and how it ultimately provides an archive for slip and fall/security claims!

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Finding a personal training sales advisor amongst your pt staff is the key to success in increasing your pt revenue. Not all trainers are good at selling pt, but they don't have to be if you can put together a pt sales advisor to handle all the fitness sales. In this episode, Jeff explains how to create a pt sales advisor that focuses on selling fitness not memberships....watch your pt sales revenue sore!

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Rick Morgin is from The Franchise Consulting Company. Rick's passion for Franchise consulting comes from helping clients through their journey toward entrepreneurship with a Franchise model – business ownership, the American Dream. This includes identifying the types of industries, types of franchise businesses, and the costs involved to help you make the right decision. A decision that is as individual as you. Rick guides you so that you can make a sound business decision that will give you the best chance for success.

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On today’s show we welcome Sunjay Nath. Sunjay is a world renown motivational speaker and author of the 10-80-10 principal. In this show we dive into varying strategies in which owners and operators can empower their staffs through the achievement of small victories. Sunjay also shares why our leaders should spend more time focusing on developing the top ten percent of their staffs as opposed to losing time trying to manage the bottom ten percent.

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In this episode, our industry experts Jon Nasta, Allison Flatley and Seth Hazen will discuss their views on how covid has affected the fitness industry. Struggling to find staff seems to be top on the list of how covid has effected and altered the industry and this all-star panel discusses many ideas on best practices to fill your "help wanted" positions. Jon, Allison and Seth have not only worked in the industry for most of their careers, but have been long time supporters and advocates for the industry. Their wisdom certainly has been a leading force during these challenging times. All three are here today to give ideas and to produce thought provoking ideas to rebuild your team. Stop what you are doing and take a listen...it just might save your business.

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Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, to coach others to unlock their full potential

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It’s no secret that the real estate market and interest in fitness is at a peak high right now, so Sarah Pellegrino, host of The Value Proposition found it necessary to speak with an incredibly successful franchise out of Canada, Oxygen Yoga and Fitness. Jen Hamilton, CEO and Melissa Hanssens, COO – chat with Sarah to discuss everything from how to franchise your business, how to evolve with your business, tips on how to best lead and support your franchisees and creative additional revenue stream ideas for franchisees!

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Kia Williams provides an eye opening episode about inclusion and diversity. Kia preaches that not only is this important amongst your staff, but your members too! Be creative, be open and be inspiring to everyone around you by talking about ways to bring people together and make them feel apart of your community. Listen for Kia when she states: You won't be creative without diversity!

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Did you ever want to check off a personal goal off your bucket list? Today’s guest, Keith Burnet, did exactly that! Keith Burnet the CEO of Global Market for LesMills International is going to tell his story about his drive and determination to complete a 42 day journey across the Atlantic Ocean! This episode is all about inspiration and determination!

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Do you ever feel like you spend hours creating and posting content on your social media pages, but it just doesn’t get the response, cut through or engagement you’re hoping for? This episode will walk you through 4 content creation exercises to increase customer engagement and 5 call to action methods to help generate conversations and leads. 

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Group Fitness experts Staci Alden and Lauren George pair up to discuss one of the current issues in group fitness: finding and hiring group fitness instructors. The pandemic forced group fitness instructors to scurry for alternative ways to continue to teach classes and earn an income, many instructors left the traditional "in-house" teaching environment and found themselves successful at on-line teaching. Staci and Lauren bring creative ideas to this episode, especially on how to entice instructors back to your facility and how to seek out new talent. Staci is the group fitness and Pilates director at PRO Club located in Washington State. Lauren is the co-creator of Barre Above and the co-owner of the Fit Biz Club. Lauren lives in Mississippi along with her husband her two children.

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Tune into this months podcast partner interview featuring the Group CEO of Myzone, Dave Wright. A must listen episode for all Club Owners and Operators.

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In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listening more and placing the right people in the correct roles.

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One guest from each of the 13 companies TVP Host, Sarah Pellegrino, has interviewed join her for a special anniversary episode. You’ll hear company & product updates, industry trends to watch out for and advice from our supplier partners on how to win in 2021 and beyond!

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Sheay Wheeler is the proud owner of The Function Room, a personal training studio located in Australia. Sheay is passionate about fitness and as a trainer, helping people be the best they can be is what drives his success! As a veteran to the fitness industry, Sheay has made it his focus to develop his fitness studio into more than just a place to improve your physical fitness, but a place where mental fitness is highlighted as well. We are proud to have Sheay as a Fitness Business Podcast Fanatic alumni.

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Aimee Nicotera is the creator of online fitness program E5 Collective. Aimee has over 25 years of experience in the health and fitness industry, having served in a variety of positions ranging from High School Health Educator in South Central LA to Fitness Director at Canyon Ranch Resort and Spa in Lenox, MA.  Listen along as Aimee Nicotera explains how she started an online course during the pandemic. The lessons that she learned along the way will benefit anyone listening. Give this episode a try, I guarantee it will increase your income opportunity!

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Want to grow your personal training department for 2021? Take a listen to this week's episode as industry expert, Brandon Bennett, shares what has worked for the success of his fitness facility. Brandon's industry tips on how to keep trainers engaged, the importance of continuing education and the best place to scout out fresh, new talent has us hanging on every word. Follow along and allow yourself to be consumed by Brandon's passion and his love for personal training, as well as the fitness industry as a whole. Enjoy in this week's In The Trenches episode.

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Crystal's unique ideas makes this episode one you can't miss. Who doesn't want to make a lasting impression with their members while working within a limited budget. Crystal and her team at 43 Degrees North know how to connect with their current members and future members by going the extra step and finding ways to introduce them into their fitness community. Take a listen as Crystal shares her tips on how to improve customer experience in unique and thrifty ways.

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James Kerr is a bestselling author, speaker and business consultant specializing in defining, designing and delivering change for leaders of world-class teams and organizations. Listen and follow along as author James Kerr shares his book: Legacy with our FBP family. He dissects the 15 mantras of the New Zealand National Rugby Team, The All Blacks, and how important each mantra is to the team's success.

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Join host, Sarah Pellegrino as she discusses the important anchors that make up IHRSA with Brent Darden, their new and improved membership options with Nicole Johnson, and the details about this year’s cannot miss ‘Super Bowl’ of a convention in October with Luke Ablondi!

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Discover the fast forward movement of technology in the fitness industry since the start of the pandemic. Dr. Michael Rucker breaks down how the pandemic has pushed along technology in the industry and which technology is here to stay and which ones are possible fads. Don't miss this educational episode to bring technology into your club.

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Sarah Luna is the President of Xponential Fitness, a curator of leading brands across each vertical of the boutique fitness industry. Sarah's story of how she turned her passion into a full time fitness career is inspiring. Take a listen as Sarah not only encourages the listeners to dive into their passion, but she also talks about the benefits of owning and operating a franchise. Sarah is a true example of women empowerment!

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Joining us on today’s show we welcome Jeff Tobe. Jeff is one the most dynamic certified professional speakers in the world. He is the author of Coloring Outside the Lines and co-author of the best selling books, The Sales Coach and the Communications Coach.

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Hank turns up the heat on the customer service and customer experience. By making a few small changes, to your level of customer service, your club can crush the competition! Follow along for Hank’s 14 service points and a “how-to” guide on implementing them. Plus, Hank explains the definition behind “Surprise and Delight.”

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In this podcast partner interview Chantal Brodrick chats to the President of Tribe Team Training North America, JP Richard, about their plans for 2021 and how they are working with clubs. 

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Take your goal setting to a whole new level! Christian Swann shares with me how you, the listener, can throw out your outdated way to set personal goals and modernize your strategy! It's quite an interesting and efficient way to become the best you!

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As our lives begin to get back to a level of normalcy and your members transition back to your clubs, it’s more important than ever to capitalize on their energy and provide them with an amazing, welcome back, group fitness experience! Learn from the experts of live events, Les Mills, on best practices when planning an event, who to include, and important marketing tips & tricks to make sure that your event is a success.

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Christa's energy and passion for boutique fitness shines brightly in this episode of The Fitness Business Podcast. She delivers an important message to all studio owners about how important it is to create and build a strategic business plan. One of the key messages she delivers is how important it is to know your community and to cater to their needs. Christa also gets real and discusses the mistakes that she has made along the way to help our listens to avoid the same pitfalls. Sit back, turn up the volume and enjoy the episode with Christa Gurka.

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The Fitness Business Podcast Fanatics share their views on the new direction of the industry, post-covid. They discuss their thoughts and insights on the changes that have taken place, which of these changes they forsee will continue, the new way to market the fitness clubs and boutiques and they shine some insights on how to reignite the fitness industry as a whole.

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Named as Canada’s most promising young HR leader, Jomana Elwenni is a strategic HR Executive with progressive experience in demanding, global environments in the Fitness, Retail, and Hospitality worlds. Jomana is currently the Director of Human Resources for Orangetheory Fitness Canada. Championing national leadership and management of full range of HR functions for over 110+ locations across multiple groups (Franchises, corporate, and headquarters). She is an innovative HR leader focused on developing and promoting engaged cultures and cultivating teams of natural brand champions. 

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Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales managers to build relationships with like minded businesses!

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Life is too short not to love your work.

Discover Strength, believes you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers.

Imagine building a thriving business while doing work that you love, with people you love.

If you are curious to know more about buying a strength training franchise, then this episode is for you.

Tune in to the podcast and video interview, where Chantal Brodrick speaks to the CEO of Discover Strength, Luke Carlson.

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In this episode, Pete McCall discusses the importance of staff training and making your team members better by focusing on individual and team development.  He also discusses, that despite budget cuts there are creative ways to continue to educate your staff without spending a lot of money. You won't want to miss this episode, so you can start your journey on developing a 12 month professional development plan for your team.

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As the fitness industry comes back stronger than ever in 2021, now is as a great time to reimagine your business: who are you aligned with? Who are you doing business with? Who is cheering you on? Who is your customer and what do they want now?

If something or a certain partnership isn’t aligning with your goals going forward it may be time to reimagine your business and who you’re working with! You’re in for an insightful conversation with Vapor Fresh, REX Roundtables, and MXMetrics about the value they’re providing their customers and how you can make adjustments to reimagine your fitness business.

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Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.  Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.

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Group Fitness Professionals Ellen de Werd, Rebecca Pinto and Shannon Fable take to discussion about the future of group fitness and what the industry looks like moving forward.

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Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management.  That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode.

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Looking for a creative way to bring residual income into your gym, group fitness or personal training program? Youth fitness is quickly growing as one of the top "add-on" programs in the fitness industry. With children becoming more sedentary, due to the pandemic, and parents looking for a way to get their child off the coach or away from the video games, now more than ever is the perfect time to start a youth fitness program. Listen to show Simon Bungate and his staff at Clean Shred had been able to achieve this success.

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On today’s show we welcome Jeffrey Kazmucha. Jeffrey is the founder of AMP Venture Partners. We dive into a number of hot topics including digital innovation, market strategy, and the potential of future CRM’s marrying the Doctor, patient and Personal Trainer relationships together. Jeffrey also touches on his beliefs around budding technologies like AR, AI, VR wellness and digital health that will be designed around the betterments of lifestyle, sports, fitness and medical sciences.

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| Lisa stresses the importance of integrating medical fitness into the fitness community. Personal trainers should take the opportunity to add to their tool box and become a specialist in training clients with chronic disease and health issues. Lisa talks about the opportunities that MedFit Network provides to fitness professionals across the world. Take a listen and learn a new skill! |

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Have you been considering remodelling your health club or are you ready to begin construction on your new health club? Do you have an in-club design in your head that no architect or general contractor has yet to get correct? If you’re wanting to make the designs in your head come to life then, Fitness Business Podcast Episode 347 – The Value Proposition for Creating Unique Spaces is for you! We’re joined by Joan Gebhart, VP of Corporate Sales for Creative Surfaces and she walks us through every aspect of the design and build process. She’ll cover details regarding the initial design renderings, how she can design with any budget in mind, value engineering, design approval, setting realistic timelines, and lastly - the installation process.

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| Nathalie brings her positive mindset skills to the Fitness Business Podcast. She shares her 2 step process on how to change your language and begin to talk to your brain (your personal assistant) in a positive manner. Finding the confidence and clarity to unlock your full potential is what this confidence expert is all about! |

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Kevin Mullins is the author of a unique calendar style book entitled, Day by Day: The Personal Trainer's Blueprint to Achieving Ultimate Success.This book was written to help personal trainers all across the globe build their pt business and their relations with existing clients. Kevin is also the Director of Product Development for The St. James in Virginia,  a Master Instructor for the PPSC, creator of his own certification for SCW MANIA, and a 10 year industry veteran with over 20,000 training sessions completed. His life is equal parts hard work, endless imagination, a little luck, and a whole lot of faith. His education is built on a kinesiology degree from the University of Maryland and is supplemented by certifications that include USAW, PN1, and Schwinn Cycle.

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In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."

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| Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, "get your followers to buy into the person, not the service." |

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Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to? The team at ASF Payment Solutions & Club OS joins us this month on The Value Proposition to give you insight into to each company, new features for both, and how they work together to enhance member engagement.

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In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she was able to get all of her information out of her head and into a systematic process.

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In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read

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In this episode:  Key data around podcasting, Tips for getting started, How to reach more people with your podcast, How to monetize your podcast.  Featuring special guest:  Dave Keine 

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In this episode, Debra walks us through the path that Row House has taken to ensure consistency within its brand. Keeping an "ear to the ground" is the secret to their success and making sure that all employees are educated on the meaning behind #pulltogether. Debra emphasizes the importance of making everyone that walks through the feel welcome and supported. It's a great episode that is truly focused on detailed oriented brand consistency and an education on how to create a strong feeling of community.

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Mohit Rajhans, co-founder of Think Start Inc.  He has worked with most of Canada’s top media organizations, with a focus on major brands.  Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College. 

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If you’re a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor’s networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you’ll be receiving by making them part of your facility. You’ll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we dive deep into how to foster that and make your staff your biggest technology advocates. We tie a bow on this conversation with specific ways you can add technology into the sales process and make it truly part of your member journey!

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Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997.  Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners.  She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New Zealand and Australia, Director of North America, and most recently, President and CEO of Curves NA, Inc.

Krishea holds a bachelor’s degree in accounting from the University of Hawaii.  She has been married to her high school sweetheart for over 25 years.

Krishea discusses the highs and lows of rebranding Curves. Being a veteran of the industry, Krishea talks about how she has taken her experience and has applied it to leading a new vision for Curves and the team aroud her.

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Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital, and overall Operations. Adam also has held the title of Vice President of 24 Hour Fitness.

In this episode, Adam shares how his strong communication skills helped UFC Gyms survive the pandemic. He discusses how important it to have different communication styles to meet the needs of all generations and depending on who is surrounding you to adapt and shift to meet your team's communication preference. Please join me along with Adam, for today's episode.

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Brent Darden is IHRSA’s interim president and CEO. He earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

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The medical industry is ready for the fitness industry but is the fitness industry ready to look after who they send to us?  This is the question that Bob explores in the Thinking Ahead show.

As a practicing physician, Dr Bob Sallis has worked closely with the Claremont Club in California referring patients for years.  He has seen the direct benefit to his patients and also the impact on the staff, other members and the community.  The programs were profitable for the business and life changing, so we discuss what they did and why they worked.

As he looks into the future of the fitness industry, he is confident that gyms are a place to improve health but gyms have to be ready for the clientel.

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Bo Hanson’s career within the sport and the business sector spans over 20 years, delivering leadership, management and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe.

Bo’s ability to improve the coaching strategies and performance of his clients has resulted in over 18 national championships, Olympic medals and pro team premierships in the last five years alone. Long-standing working relationships and consistent high-quality feedback from his clients are testimony to his ability to understand, connect, design and deliver exceptional work.

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Have you been considering going digital and adding an on-demand and live streaming workout platform to your fitness business? Are you looking to compete with direct to consumer fitness offerings in a hyperlocal fashion? Does the idea of going from health club operator to production company make you sweat? If you answered yes, the December Value Proposition episode is for you. Intelivideo exists to help operators hybridize their fitness offerings and to compete in an ever-changing fitness landscape. We’ll dive head first into the three pillars of Intelivideo: Technology, Marketing Success & Services, and Content Strategy.

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Ben Ludwig currently serves as the Growth pastor for CrosspointNow network of churches across Kansas, acts as the Subject Matter Expert in Sales for Fitness Revolution, sits on the Advisory Board for the International Strength Training Organization and works in a consultant role with the fastest growing fitness franchise in the world F45 Training as well as working a hand in many start up businesses.

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Josh Fox is the founder and CEO of Bottom Line Concepts. He has grown the company over the past decade and is proud to have achieved over 300 Million Dollars in savings and refunds for many different organizations. In the day to day operations, his true strength is building relationships as well as managing employees, vendors and an international sales team. He is hands on in overseeing all aspects of the business from meetings, contracts, negotiations, implementation and follow up. Passionate about various charities, Josh gives back to his community and is also an avid animal rights activist and enthusiast.

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Bob Burg is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

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As founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox, I have inhaled senior roles in group fitness programming, product development, global training, and people & culture.

A prolific writer and sought after speaker and mentor, Emma is fluent in what happens NEXT in fitness and personal betterment. Armed with 25 years of stories you'd rather forget, Emma is a regular contributor to the International business forums, trend panels and women's events.

Emma lives in Southern California with her husband Lee and their three life-long projects; Jas, Zoe, and Max. Emma delights in lighting fires under people and projects to catapult them towards their potential as you will experience in person.

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In episode 325 of the Fitness Business Podcast, we’re going to be learning the Value Proposition for Making Fitness Accessible – we’ll be speaking with the Trainerize team to learn about how the app came to be, what the company looks like today, and where they’re going in the future! You’ll learn how the fitness & wellness solutions they build for their community create a 360-degree fitness and lifestyle approach. With over 20,000 fitness businesses powered by Trainerize, a community of over 200,000 coaches and over 800,000 active users, over 100,000 connected fitness apps and 25,000 workouts completed daily – this is an app you want to know more about – so be sure to stick around and have a listen!

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Alan Leach currently serves as CEO, sales trainer, and director of sales and marketing for the West Wood Club, based in Dublin, Ireland. He uses his 32 years of health club and sales management experience to serve more than 36,000 health club members at seven West Wood Club locations in Ireland and Bosnia.

Leach has been an avid supporter of the industry for years. At the start of his career, he grew an individual club’s membership from 700 to 3,100—establishing the club as one of the most profitable facilities in Europe. He continues to promote physical activity and the global industry as a regular speaker at countless events for fitness professionals.

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Rachel Brenke, a multi-faceted entrepreneur who has created businesses from the ground-up that support the life she wants to lead. As a cancer survivor, mom of five, and TEAM USA athlete, her motto is “I get to do this” and get-to-do-this she does.

Through her best-selling masterminds, top business podcast and multiple brands, Rachel blazes the way for female entrepreneurs to have a real business and a real life. She walks what she talks and “tells-all” the formulas and methods she has used to build multiple successful real businesses to have a happy, real life.

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Viveka von Rosen is Cofounder of Vengreso, the largest provider of full spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she’s author of the best-selling "LinkedIn Marketing: An Hour a Day" AND "LinkedIn: 101 Ways to Rock Your Personal Brand!”. 

She's been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power and the Social Media Examiner.

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Eric is a 2nd generation CPA firm owner and the founder of The Fitness CPA. From 2014 to 2017 Eric was the CFO and a board member of a national fitness franchise which he helped to grow to 17 locations across five states. Prior to that Eric worked at a local CPA firm in Boulder, Colorado and a regional CPA firm in the Baltimore, Maryland area. When taking a break from accounting you'll find Eric volunteering with the Colorado Mountain Club, working out with his personal trainer, swimming laps with his swim coach, and practicing yoga.

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Team Rockstar Fit was founded in 2008 by Trina Gray, a passionate leader in fitness, recognized worldwide. She’s the IDEA Leader of the Year, CEO Award winner and multi-millionaire entrepreneur.

Team Rockstar Fit is a top mastermind group for women in fitness in the US, CA, UK and France. We help women partner with Team Beachbody to create a fitness income online. It’s fun and rewarding.

Trina helps women smash income goals, work for themselves, set their own hours and collaborate with others. There is no need to navigate the industry alone. Partner with a best-selling brand, get coaching from a top mentor and set your career on fire.

She works with personal trainers, fitness instructors, studio owners, as well as fitness enthusiasts who want to launch into the fast-growing industry.

Women who seek her help do so because they need direction and are lacking the right tools and mentorship to grow. Women work with Trina because they trust her and like her reputation as a woman with integrity and strategy.

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A former student-athlete and a 2x Miami University graduate, Bre Robinson currently serves as the Assistant Athletic Director for Leadership & Diversity at her alma mater. In her role, Bre serves on the executive leadership team and oversees diversity, equity, and inclusion and leadership initiatives. She's currently a doctoral candidate in the Higher Education Administration program at Bowling Green State University and will earn her PhD in May.

Champions For Life, a program at Miami University facilitated by Bre Robinson, is a living testament to the enduring power of the Miami University student-athlete experience. Miami Athletics’ alumni have gone on from the classroom and the competitive arena to apply their life lessons in leadership, teamwork, integrity and tenacity to their lives and careers. They began as Champions on game day and have gone on to becomeChampions for Life.

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To be the best, you must train with the best products. When you purchase an Eleiko barbell, you’re purchasing a premium, best-in-class product that will not bend. You’re partnering with a family-owned company that is known for 60 years of strength and innovation. They’re a global company that knows strength is a universal language. With the rise of commercial gyms adapting weightlifting programming, Eleiko is motivated and supportive of weightlifting being accessible to so many people – because being strong is essential to living life to the fullest. Join us for this month’s episode of The Value Proposition to learn how they make best-in-class products, where their marketing inspiration comes from to drop their dumbbells out windows for testing, and the education component that drives it all forward!

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Barry’s true passion is getting to know people on a deep level, developing trust, and ingratiating that into long term personal and business relationships. As Vice President with The Elliot Group, Barry co-leads the Strategic BD/Client partner relationships efforts. Barry is sought out for his business acumen with founders, investors, and, leadership teams across the consumer space. Committed to the lifestyle/health/wellness space, Barry spends ample time in this exciting arena.

The Elliot Group is an exclusive executive human search company. Our unparalleled network, built over thirty-five years, promises to deliver the human catalysts that positively impact futures. For 38 years, we've been trusted by consumer businesses of all sizes to identify and retain their next generation human capital.

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Al Amador is a Principal Consultant for The Table Group and the founder and president of Amador Consulting. Al brings extensive experience from the information technology field as a director of numerous enterprise implementations as well as over two decades of keynote speaking, communication training, teaching, coaching and facilitating. Al’s specialty is bringing executive leadership teams together to work on the key areas of; trust, meaningful conflict, commitment and clarity. His company, Amador Consulting, has served domestic and international leaders for over 10 years. Al has a reputation for connecting with both technical and business leadership teams.

If you go by the definition in Webster’s Dictionary, Trust is defined as a belief that someone or something is reliable, good, honest, or effective. Trust is everywhere, it is within our families, or marriages, our teams, our friendships, and our workplace. When trust doesn’t exist a disconnect will take place and mostly create failure. In my interview with Al, together, we will talk about not only how important trust is, but how to build trust amongst your co-workers–your team.

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Lori Patterson, US Army Veteran, 36 year veteran of the fitness industry and mom of three is the CEO of VicteliB and the creator of the nation wide, group personal training program, Boot Camp Challenge®.

After finishing my military tour and wrapping up college, I continued on with my career in the fitness industry. I started training clients one-on-one and in groups. And, while I loved my job , I felt something was missing. I thought how can I combine the fun, team atmosphere of group training with the added benefits of personal training AND make it affordable for everyone?
And then, it hit me. I would combine the team camaraderie, group motivation and cohesiveness I learned in the Army, with the assessments, nutrition, and sciences from personal training to create a program. And, I did. And, I called it Boot Camp Challenge® (BCC). Boom!.  Fast forward sixteen years. The program, BCC, is now being launched in 25 states. We have thousands of campers experiencing our program live and over a million app users from 60 countries working out with us. So, that is my story. And, I feel super blessed to have served my country AND the fitness industry.

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Lindsey Leemis is CRM & Technology Consultant for the Fitness Industry.

Her focus is around membership sales, marketing & member experience. CRM stands for Customer Relationship Management. CRM system allows you to manage all your club members & prospects interactions from digital sources, club touchpoints and communication with your team in a single location. CRMs help you streamline processes, connect with context and improve tracking & reporting.

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Andrea Isabelle Lucas is the owner and CEO of Barre and Soul Boutique Studios in the New England Area, she’s authored a book entitled Own It All and somehow she still finds time to be a voice for equality, diversity and positive self expression….talk about Girl Power!! Boutique owners, I have to tell you….this episode is for you! Andrea offers up her secrets to success, not only surviving while her boutiques were shut down, but flourishing on-line during shutdown! She also shares her plan for continued success moving forward. She credits her Covid business success to her teams' quick response "the change in plan" and calling on the teams' individuals talent and creativity to help her smash it out of the park when it came to on line revenue!

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Grant Gamble is a best-selling Mindful Leadership Author of "The Affinity Principle", Business Strategist and Speaker who has worked with hundreds of companies across the globe, ranging from Amazon to startups. He has worked in sectors as diverse as hospitality through to wellness and healthcare.

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With its 30-year history, HydroMassage may be more impactful today than ever before! The latest HydroMassage model, the Lounge – offers a VIP, luxury experience to your facility. Learn how to implement the lounge into your facility – where to place it, how to sell it, how to educate your members about it! By listening to The Value Proposition for Promoting Recovery in Your Health Clubs you will hear the science behind HydroMassage – ever wonder what it does and why it works? The team explains their customer service process and how the upkeep and maintenance on a HydroMassage product is incredibly low. You’ll hear from club owners and operators about how they use the lounges in their facilities, where they place them for optimum usage and how they designed relaxing spaces!

Most importantly, you’ll learn about the two R’s: Recovery & Revenue. You’ll learn the recovery benefits to HydroMassage – do you use this before or after a workout? Our recovery expert takes us through the science of why it helps with recovery and how it makes members happy. She’ll walk us through creative ways that club owners market their HydroMassages and give you creative ideas you can easily implement. Do you run 24 hour clubs? We’ll walk through access control recommendations for HydroMassage too. The guests will explain how they bundle HydroMassage into their membership options and share how much extra revenue can truly be added to your monthly draft. They’ll tell you what pushed them over the edge and ‘made them buy’ and why you need to call HydroMassage today!

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With over 20 years of experience in the fitness industry (UK, US), Dr. Frances H. Mikuriya is the founder of Body Machine Performance Studio™ and SpinAddikts™, the first private indoor cycling group in London. Frances holds 4 degrees in architecture - PhD, AA School of Architecture London; MSc, Columbia University New York; MSc, University College London, and a Bachelor of Architecture, University of Texas Austin. She has also taught and lectured for 7 years in academia before opening Body Machine Performance Studio in Kensington in 2019. In addition to her training in architecture, Frances’ fitness career started in the US in the 90’s where she was one of the leading group exercise instructors in exclusive clubs including Equinox (NY) and the Sports Club/LA (San Francisco).

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Derek turns task-driven managers and owners into people-focused leaders. More specifically, he helps busy managers discover who they are, decide where they're going, and design how they'll get there, so that they can more effectively lead others. Derek’s core philosophy: Intentional Self-Leadership + Inspirational Team Leadership = An Invigorating Culture. After a career of working in basketball operations at the collegiate and professional levels, he empowers others both as the director of people at a fitness club and as a leadership professor at a university. Derek founded Move Results to impact the lives of individuals, organizations, and communities. Today, he loves to inspire and influence others as a speaker and writer. Derek is the author of SHIFT: Move from Frustrated to Fulfilled.

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Sherri McMillan, M.Sc. has been inspiring the world to adopt a fitness lifestyle for 30 years and has received numerous industry awards including 2010 CanFitPro International Fitness Presenter of the Year, 2006 IDEA Fitness Director of the Year, 1998 IDEA Personal Trainer of the Year & 1998 CanFitPro Fitness Presenter of the Year. She is an international fitness presenter, a personal trainer, fitness columnist for various magazines and newspapers including the Columbian, author of five books and manuals including "Go For Fit - the Winning Way to Fat Loss", "Fit over Forty" & "The Successful Trainers Guide to Marketing", and featured presenter in various fitness DVDs. She is the owner of NW Personal Training and Why Racing Events in Vancouver WA.

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Sara Kooperman, CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, podcast presenter and sought-after industry trail-blazer. Sara has a unique ability to share her passion and devotion towards fitness education through her humor, enthusiasm and her effervescent no-nonsense personality. She serves on the Gold’s Gym ThinkTank, was on the Women in Fitness Association Board of Directors and is a proud inductee into the National Fitness Hall ofFame. Sara has left an indelible mark on the fitness industry as a whole.

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The Value Proposition is where Sarah Pellegrino chats with an industry supplier to find out the value they bring to their customers and the industry.  You will not only hear about the features of the product or service - which you can read on their websites or brochures - you will hear about the deep value and return of investment for you!

As the world leader in vibration technology, people of all ages and physical abilities trust Power Plate to bring their bodies into harmony with optimal health and wellness. Along with delivering great performance for individuals and fitness facilities, medical professionals in over 100 countries use Power Plate to help their patients live life to the fullest.

During August host Sarah Pellegrino spoke with the team at Power Plate US and UK (part of Performance Health Systems LLC worldwide) to learn how whether you are new to exercise, are challenged by regular movement for health reasons, or you are a recreational or professional athlete, you can use vibration technology to achieve your health or performance goals.

You will hear about the medical and movement science behind vibration technology, the partnership offerings and opportunities for health clubs, and the on-going education that makes that this health-first partnership so valuable.

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Mark has owned Fitness businesses since 2004 and he loves all things fitness and all things business. Sure, he has made plenty of mistakes, but he also has had many successes. He is passionate about continued learning and development. His current business, Tribe Social Fitness is the culmination of everything Mark believes in: fun, teamwork, positive culture, and continued development. Mark, focus is building outstanding Teams, being proactive with effective marketing and exploring new ways to retain members and has found this through cultivating a team fitness challenge. 

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Joanna Rawbone is a lifelong learner filled with curiosity, the prospect of possibility, and gratitude. She is the founder of Scintillo Ltd., where her trainings and coaching enables people to set themselves free from their limiting beliefs, own their natural talents and optimize possibilities.

More recently she established Flourishing Introverts to address the extraversion bias that exists in organizations. With over half of the world's population identifying as introverts, Joanna took it upon herself to explore and expose the costly challenges that introverts face on a regular basis.

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What the new sales process should look like and what skills will salespeople need to adapt to this new process?

Business operations:

  1. a) How to complete a needs analysis
  2. b) How to tour when social distancing
  3. c) How will we price present when social distancing

Five actions to maximise sales

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Shelley Melville, owner of Anytime Fitness in Australia, seems to have found the secret sauce to getting her members to engage in her social media posts. In this episode, she will share with you the ingredients to get your members to engage with what you are posting. Shelley explains that with consistency and a variety of posts, your club can use social media platforms as a strong tool for retention. Recruit your team to help with posts and to find the inspirational stories, within your club, so your members can see that you are real, human and that everyone has a story.

Don't miss this special episode. I guarantee that you will find a few new tidbits to improve what you are posting.

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Jarron Aizen is the Founder and CEO of OneFitStop. Jarron is an entrepreneur immersed in the health and fitness industry with a passion to leverage technology to create efficiencies and experiences.

OneFitStop – Frictionless membership management perfect for studios, gyms and multi-location operations.

Their ecosystem enables core membership management, scheduling, payment facilitation and reporting alongside marketing automation and prospect management tools, digital content management including on-demand and live streaming all presented to members in a unified beautifully branded “one-app” mobile experience.

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Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength’s five personal training studios are among the highest volume and revenue training facilities in North America.  Luke speaks around the world on leadership, management, and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England. 

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In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. Seemingly taking on the dream job for any Australian brought up around Sun, Surf, and Sand, he was quickly schooled on the flavour and diversity of working in the most exciting region for growth on the planet... Asia.

A few years in, he was promoted to the Regional Brand Management role for Billabong, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region.

In 2012, his now wife Alicia Pan, floated the idea of opening a lifestyle concept, centred around Yoga. Bringing his passion for branding and a desire to address the existing position of Yoga in the Singapore market, they created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. Peter currently holds down the Managing Director role at Yoga Movement.

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CEO of REX Roundtables, Eddie Tock joins host Sarah Pellegrino with 3 REX Members to discuss the value of this most unique business coaching program.

A REX Roundtable is your personal, advisory board composed of 15-18 smart and successful CEOs who meet regularly to help each other improve the performance of their business and the quality of their personal lives.

REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members

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Ingrid Knight-Cohee has over 25 years of experience in the fitness industry and is a sought-after presenter and consultant. She contributes to individual, business and community health by way of advisory committees, presenting fitness workshops and writing articles for various publications, and volunteering to speak/coach at schools and for sports associations. Ingrid specializes in inspiring clients and communities to optimal health and performance through research-based, cutting-edge programming. Ingrid holds degrees in Human Kinetics (BHK) and Exercise & Health Psychology (MSc.).

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Adrian Antigua is the GM and sales manager for Gainesville Health & Fitness, which includes a 75,000-square-foot club with more than 28,000 members. GHF was recently recognized as one of the best small companies in America by Forbes Magazine. After graduating from the University of Florida, he discovered his passion for fitness, the power of company culture and the customer experience.

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Lisa Simone Richards is a publicist for fitness business owners who want to build their authority to grow their business. Lisa Simone helps her client get free exposure using PR to get in front of their ideal client, and build the awareness, buzz and credibility that gets clients running TO you. When she’s not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, getting her zen on at hot yoga, or shopping at her local farmer’s market. 

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Simon Flint is CEO of Evolution Wellness, which owns and
operates Asia’s largest network of wholly-owned fitness
clubs.
A 27-year veteran in the Asia health and fitness industry,
Simon oversees Evolution Wellness’s growth strategy
and expansion, and performance of its portfolio brands
in six SEA markets.
Simon holds a Bachelor of Engineering degree and is
also a Certified Master Performance Coach, a
certification awarded by the International Coaching
Federation.

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Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware.

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David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

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In January of 2014, David Vobora, a 5-year veteran of the NFL, met US Army Staff Sergeant Travis Mills, a quadruple amputee. David opened up his personal gym to Travis, offering his training expertise. The pair started working out together, customizing and adapting to the unique challenges posed by Travis’ injuries. Through working with Travis and engaging the veteran community, David developed a passion for helping those with life-altering injuries find life-fulfilling adaptive performance training

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In part one of today’s episode you will hear from Jose Teixeira, the Head of Customer Experience at SC Fitness in Portugal, then in part two, we speak with Kristen Davis, the co-owner and co-founder of Illuminate Sweat, a boutique fitness studio based in Houston, TX.

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In part one of today’s episode you will hear from Rich Hutson, the Business Development Manager for Evolution Wellness and Rich joins us to share 5 Tips for Leading through challenging times.
Then in part two we speak with Christina Sjahli, On-Demand CFO and Cash Flow Catalyst, and Christina shares 3 financial tips that club owners can do during the COVID-19 crisis.

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This is the second edition of our COVID19 Mastermind panel.

In this broadcast, our expert panel covers:
1. An update about the COVID19 landscape in their territory USA, Canada, Asia, UK and Australia.
2. Top three pieces of advice based on their area of expertise, those focus areas are Business, Marketing, Customer experience and retention, people and leadership.

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In part one of today’s episode you will hear from Kari Saitowitz, the Founder + CEO of Fhitting Room in New York City. Kari shares what it is like to own a fitness club in the epicenter of COVID-19 and what actions her club has taken to keep New Yorkers moving during the crisis. Then in part two we speak with Drew Campbell, the General Manager of ISSN (International Society of Sports Nutrition) based in Shanghai, China. Drew shares his insights on the state of the fitness industry and life overall in Asia during COVID-19.

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In part one of today's episode you will hear from Matt Wright, he is the Vice President of Personal Training and Programming at City Fitness and he joins us to talk about their online app THRIVE and their new City Fitness LIVE product. Then in part two, we are joined by Lindsay Bollinger, the General Manager of Brick Bodies Fitness Services, who talks about how she is communicating and training her staff during the COVID-19 crisis.

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In part one of today's episode you will hear from Jason Stowell, he is the fitness and membership consultant to JCC's of America and has created a 3 step guide to running effective team meetings online.
Then in part two, our guest is Terry Hawkins, Founder, and CEO of Progress Retail. In the interview, Terry shares advice for owners, managers and employees that have been affected by the circumstances of covid 19. She helps us understand what we need to do, to get out of the Pit and Flip the switch.

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In part one of today's episode you will hear from the owner of Field and Function, Chris Lilley about how they are providing live virtual classes and hiring out gym equipment.
Then in part two, I’m joined by Lachlan Creighton, the owner of 3 Anytime Fitness Clubs who shares how he is staying connected with their members and with the community.

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Joe De Sena Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

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The Mastermind Panel Solving The Covid-19 Challenges You Are Facing.

Our panel of experts understand the pain you are currently in with compulsory closures, members suspending, grappling with virtual or on-line programming, members cancelling and the numerous staff issues. They'll share their top idea for where you are currently.

They want to help you maximise this 'quiet' time with strategies, plans and actions for post COVID-19.

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Darren Jacobson is the Senior Vice President of Instructor Programming for Zumba Fitness LLC based in Miami. He holds a bachelors degree in Human Movement Science and is a featured writer for numerous fitness industry publications. In addition, Darren sits on the IDEA Program Directors Committee, and is an IHRSA industry expert in the field of Personal training. Darren was previously with the Virgin Active Group in South Africa as the Head of Product for their chain of 100 plus Health clubs. Darren is a recognised speaker at most major international fitness conventions including IHRSA, IDEA, CAN-FIT-PRO and FILEX and has presented at conventions across South Africa, Canada the USA and Asia.

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Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.

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Scott Stratten, is the President of Un-Marketing.

Scott is a Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert.

As the president of Un-Marketing, he has transformed how corporations, like PepsiCo, Century 21, Fidelity and Microsoft do business, with radical insights on how to engage better with customers through social and viral marketing.

Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers. Values like trust, authenticity, relationships and service.  In 2018, Scott was inducted into the National Speakers Association Hall of Fame.

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Jason Stowell is the Health & Wellness Consultant to JCC's of America.

With over twenty-four years of experience, Jason has sold over 18,000 individual fitness agreements making him one of the top sales performers in the health and wellness industry.

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Bill Flynn has more than thirty years of experience working for, and advising, hundreds of companies, including startups, where he has a long track record of success.

He’s had five successful outcomes, two IPOs, and seven acquisitions, including a turnaround during the 2008 financial crisis.

He is a sought-after speaker for Vistage, YPO, and well-known business conferences. Bill is also a multi-certified growth coach, is Certified with Distinction in the Foundations of NeuroLeadership and is a Certified Predictive Index Partner.

His upcoming book Further, Faster - The Vital Few Steps that Take the Guesswork out of Growth is due out in March 2020.

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Ben Midgley is the Chief Executive Officer & Founding Partner Crunch Franchising,

Ben is a 27 year veteran of the fitness industry and the only person in the industry to serve as the CEO and President of the 2 largest and fastest growing full size high value low price franchisees.

Ben has led the growth of Crunch Franchising from concept to one of the largest and fastest growing companies in the industry and is regularly featured in prominent business publications and programming.

He co-Authored - with his father -  the book, Golden Circle Secrets, and on release it reached the #1 ranking on Amazon.com for Sales Management and Customer Service books.  He is also a contributing writer to Forbes.com.

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Robert Jackson is a Bay Area native, Founder and CEO of Forma Gym, a Club Industry top 100 club, and is the creator of Fitness BI. Serving more than 1800 health club locations in the US and Canada, Fitness BI is the Business Intelligence platform of choice for top brands including, Crunch Fitness, Retro Fitness, Golds Gym, Planet Fitness, Chuze, EOS Fitness and many more. Recently named one of the Bay Area's 40 people under the age of 40, Jackson personally works with many top operators to uncover hidden insights and bring to life stories found within millions of rows of data.

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J.P Richard is the CEO of TRIBE Team Training USA. Since launching TRIBE Team Training® in North America back in 2014, J.P. has grown the company to help over 80 facilities and over 1000 Certified TRIBE Coaches who are changing lives every day. JP pride's himself in the fact that all of TRIBE member clubs are earning more money and are more profitable than ever by using the TRIBE Team Training system and education platforms and continuing support. Prior to TRIBE Team Training, J.P. was a successful VP of Sales for a Montreal based commercial relocation company where he handled some of the largest relocations in the Montreal market. J.P. has a business degree from the University of Alabama and was captain and earned All-American status for their Swim Team.

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Emma Barry consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups and Tracy Minnoch -Nuku has grown up in the fitness industry, from starting as an 18-year old “aerobics” teacher through to managing personal training and group training teams in New Zealand.

In this episode they join us to discuss 3 key metrics we should improve around customer service, Action steps to achieve the result for each metric, Tips to remain focused on your New Years customer service resolution

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Ken Weichert, better known as “SGT Ken" is an award-winning international speaker, six-time US Army Soldier of the Year, Master Fitness Trainer, Master Resilience Trainer, Counterintelligence Agent and decorated combat veteran.

Ken is a Certified Speaking Professional, a member of the National Speakers Association, and a graduate of the John C. Maxwell Coach, Teacher, Trainer and Speaker Course.

He is a multi award winner including IDEA WORLD 2016 Fitness Instructor of the Year and CanFitPro 2017 International Presenter of the Year amongst his many recognitions.

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Jaquie Scammell is Australia’s leading customer service expert, helping create a service mindset to those seeking growth in their organisations and themselves.

In 2013 she launched her own business following a diverse career with over 20 years of leadership experience in public, private and not for profit sectors.

Jaquie has worked with the McDonalds franchise system as well as major sports and entertainment venues such as Wembley National Stadium (UK), Emirates Stadium (UK) and the Australian Open Grand Slam. She authored the book, Creating a Customer Service Mindset and is a regular blogger, offering practical tools, resources and a set of Mindsets to help leaders transform their own behaviours and service habits to help them teach others.

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Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master’s degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. He then went onto develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

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Verne Harnish is founder of the world-renowned Entrepreneurs’
Organization (EO), with over 14,000 members worldwide, and chaired
for fifteen years EO’s premiere CEO program, the “Birthing of
Giants” held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and
coaching company with over 180 partners on six continents, Verne has
spent the past three decades helping companies scaleup.

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Jose Teixeira is the Head of Customer Experience at SC Fitness in Portugal.

Jose was a professional athlete in beach volleyball and studied a degree in Sports and Physical Education, before joining Solinca in 2004.

He worked as a sales consultant, club manager, area manager, operations director and now head of customer experience for the group, overseeing the Fitness Project, innovation and data.

Jose is an amazing expert in the area of customer experience and incredibly passionate about sharing his knowledge to help others, if you are heading to IHRSA 2020, then go along to his session called - Creating Loyal Customers.

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Rich Hutson is the CEO CHi Fitness, he is a career “lifer” in the fitness industry starting as a personal trainer in Canada. He moved to Australia and spent 10 years working with the biggest brands including Healthlands and Fitness First. In 2001 he was given the opportunity to be part of the senior exececutive team that took Fitness First across 6 Asian countries and to over 100 clubs. He also spent 6 years as the Sales Director for Fitness First Europe overseeing 6 countries and 210 clubs. In 2016 he left FF to open Fire Fitness, the first boutique fitness clubs in Malaysia. 2017 saw him take his biggest challenge, the CEO role at CHi Fitness, where he was instrumental in turning the business around and taking it to sale in less than 15 months. Rich starts a new role in 2020 as the business development Manager for Evolution Wellness and will leading their brand new Low cost high value brand called GoFit.

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Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mark joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO. In this capacity Mark is responsible for all the day to day management and operations of all 9 clubs, the Merritt consulting arm – MCM as well as its new Wellness division. He has a broad range of expertise including, club management, sales, revenue generation, personal training, programming, budgeting, and Cultural and service design in multi company environments.

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Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.

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Wellness Entrepreneur Tony De Leede has been in the industry for over 35 years, he brought the Fitness First chain to Australia, launched FitnFast clubs and YogaBar brands, created Move and Mind 123 digital content brands and most recently launched his latest business Wellness Solutions – these are just a few highlights from a long list of his accomplishments

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Sophie Lawler is at the helm of Total Fitness as CEO, she is one of the youngest CEO’s in the industry.

With 20 years’ fitness experience, Sophie has previously transformed Fitness First, overseeing strategic growth, and the development of new products and propositions in the UK and overseas.

Sophie applies her passion, unique leadership culture and vast experience to Total Fitness, where the power of people has grown the membership base by 10% this year to date.

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This weeks guest is our very own host - Chantal Brodrick! Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. In 2008 she became a qualified Personal Trainer and Group Fitness Instructor. Soon after she combined her corporate background with her love of fitness and became a Fitness Business Coach. In 2015 Chantal became the host of the The Fitness Business Podcast. Chantal has interviewed over 300 fitness industry leaders, coaches, consultants and authors including Jim Worthington, Rick Caro, Bill McBride, Brent Darden, Derek Gallup, Allison Flatley, Mo Hagan, Carrie Kepple, Emma Barry, Ryan Holiday, Jeb Blount, Michelle Segar and hundreds more.
In 2019 Chantal was recognised as 1 of 20 'Women Who Inspire' by IHRSA's Club Business International Magazine and this year she is a featured speaker and MC at industry events across the world including, IHRSA, FILEX, IDEA, Athletic Business Show and FITEX.

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Ashley Selman is the Owner of Thrive Studio Coaching & Evolution Trainers.

Ashley is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable and THRIVING studio businesses.

As the founder of Evolution Trainers - a 14,000 square foot private personal training and wellness studio with a world-class team of 45 expert health and fitness professionals serving over 500 clients - she has seen it all and has many lessons to share to help other owners reach higher levels of success faster.

She serves on the advisory committee for the Idea World Club and Studio Summit, and has spoken at many industry leading events such as IDEA World, IDEA PTI East and West, IHRSA, The Mindbody BOLD Conference and the Nor Cal Fitness Summit.

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Adam Zeitsiff is the President and CEO of Golds Gym International

Throughout his career, Adam has served in CEO and CIO positions for a number of major organizations, including serving as CIO for Gold's Gym from 2016 to 2018.

He specializes in accelerating and managing global operations, growth, expansion and brand innovation of multi-unit retail and franchise companies in highly competitive landscapes.

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Jason Reinhardt is the owner of Go M.A.D Fitness. Go M.A.D. Fitness was born from Jasons passion for exercise and his commitment to helping others improve the quality of their lives.

He has served over 15 years as a multi-club leader, he was elected to serve a four year term on the Board of Directors of IHRSA in 2016, and as of July 2019, he now serves as the Chair of IHRSA.

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Tim Lyons is  the founder and CEO of Pro-Fit Marketing Solutions and Pulse Fitness Training. Tim has spent the last decade as gym owner and operator in the fitness industry and he knows first hand the challenges of gym ownership and understands the need for reliable, results-driven marketing solutions.  

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Greta Wagner is the Executive Director and Senior Vice President at Chelsea Piers Connecticut.

Chelsea Piers is a premiere sports and entertainment complex with locations in New York City, Brooklyn, and Stamford.

As the Executive Director/EVP of Connecticut, Greta is responsible for the leadership, development, and financial success of the 500,000+ square foot Stamford facility. She has been in the fitness industry for over 30 years.

Greta is a board member for the Chelsea Piers Scholarship Fund and the Stamford School of Ballet and supports over 25 additional charitable organizations and as you will hear later in the show, she is also one of the panelists for the 2019 IHRSA Womens Leadership Summit.

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Jon Nasta is a Consulting Partner for Retention Solutions Ltd, Listen360.com and Keepme.ai.  Often accused of being obsessed with member engagement and retention Jon has held positions such as COO of Retention Management, Sales Director of Matrix Fitness and Marketing Director for Xercise4Less. He is currently combining all he has learnt about member engagement and club operations by launching a new club concept, In addition, he enjoys bringing the health club industries leading attrition defence systems, Listen360 and KeepMe to market.

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Matthew Walrath is the founder of Beyond Macros. Matthew teaches fitness industry professionals how to create remarkable client experiences that get results, increase retention, and generate referrals while decreasing admin and marketing tasks.

He founded the online nutrition coaching company, Beyond Macros, in 2016 after being on a consistent waitlist as a nutrition coach for over a year. He's since helped 40 nutrition coaches (and counting) bring their services online.

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Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, who should use social media to grow their personal brand, how to develop your personal brand statement, why you should be using Instagram and LinkedIn more than you think, how to find what content style best suits you and last of all we chat about the benefits for a business to have a team member with a strong personal brand

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Joanna Stahl is the CEO & Founder of Go2Practice. 

Joanna is a 20 year industry veteran teaching for Crunch & Equinox

Throughout her career, she has built third party brand partnerships for LifeTime Fitness and 24 Hour Fitness via in gym advertising and experiential marketing which included sponsored programming, sampling, branded areas, content and more

Joanna founded her business, Go2Practice,  after identifying the consumer shift in how we search for fitness experiences and the need for on demand access to a gym.

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Mo Hagan is an International Health, Wellness, and Anti-Aging Expert,  #1 Best Selling Author & Speaker, and the newly appointed COO of Canfitpro.  This week Mo joins us for #TalkingTrends  where we discuss 6 key areas - Marketing, Sales, Managing Teams, Retention, Fitness Programming and Professional Development.

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CJ Martin is the Founder of Invictus Fitness.  C.J. has coached more than 50 individual athletes and dozens of Masters athletes to the CrossFit Games.  He has also coached Team Invictus to the CrossFit Games for 10 consecutive years.

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Simon Walshaw is the Founder of Grace Curve Consulting, an Australian based business that works with organizations to enhance their culture and grow their leadership capacity. Prior to founding Grace Curve Consulting in 2017, Simon was the manager of Mingara One Fitness, a 4000+ member fitness and aquatics centre.

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Jon Canarick is the Managing Director of North Castle Partners the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors.  Jon started his career at  North Castle Partners  as an Associate out of investment banking and played a crucial role in the development of North Castle and many of its portfolio companies.  He sits on the Board of Directors of companies including Echelon Fit, Barry’s Bootcamp, Curves, Jenny Craig and SLT to name a few.

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Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.

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Chris Mooney is Personal Training Performance Coach. In 2016 Chris launched 51FIT with the goal of leveraging his 20+ years’ experience in the industry to help prospective PTs make it through their first 12 months working as a commercial gym personal trainer. His business, 51FIT, has now evolved to offer coaching and mentoring services to established PTs to help keep them focused, accountable and succeed. Further to this, Chris has partnered with Australian based EMF Performance Centres as the PT manager across their 7 and rapidly growing clubs.

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Jarron Aizen is the founder One Fit Stop.
He is an entrepreneur immersed in the health and fitness
industry with a passion to leverage technology to create efficiencies
and experiences.

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Tyler J. McCall is Instagram and social media marketer and he teaches people how to use Instagram with the intention to grow their community online and grow their business. He focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing, management and community organizing.

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Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercise and Sports Science at the University of Florida, Shawn Stewart began his career in the fitness industry in 1994 at Gainesville Health & Fitness in Gainesville, FL. He quickly discovered his passion for values based leadership and the power of company culture.

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Shawn Stewart is the Chief Operating Officer for O2 Fitness. He oversees the operations of 28 clubs in North and South Carolina.While studying Exercise and Sports Science at the University of Florida, Shawn Stewart began his career in the fitness industry in 1994 at Gainesville Health & Fitness in Gainesville, FL. He quickly discovered his passion for values based leadership and the power of company culture.

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Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing.

Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast.

She recently published her book, The Confessions of a Misfit Entrepreneur and she is the founder of The Copywriting Conference.

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Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry.

Sunil started the company to help Small to medium businesses compete with large companies by giving them a powerful, yet affordable program.

He now works with companies of all sizes, primarily in the fitness industry. Prior to founding Perkville, he held product management positions at Yahoo! and LinkedIn.

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Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books. 

Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

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Emmett Williams is the President of Myzone.  Prior to Myzone, Emmett built and owned a chain gyms  as well as having owned and grown the international sales & marketing company CFM International.

In recent years Emmett was inducted into Fitness Australia’s ‘Roll of Honor’ for his excellence in leadership, and also accepted IHRSA’s ‘Associate of the Year’ award on behalf of Myzone.

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Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global content editor from 2014 to 2017 when he oversaw content produced for visitors to Australia from around the world.

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Brook Dixon lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world.
Brook is a Churchill Fellow, previous president of the Australian Smart Communities Association and previous Director of Smart City and Smart Regulation for ACT Government.

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  • Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books.

Mark ‘s new book Marketing Rebellion: The Most Human Company Wins has already hit number one in both the Marketing and Advertising categories of Amazon.

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Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. During this time, he has built a unique, design-led product development team and culture, who together, create innovative digital fitness experiences.

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Dori Nugent the Membership Director at Club La Maison Health and Fitness Club

Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs.

Dori currently serves on the Board of Directors for the mid-atlantic club management association and she is an educational presenter at IHRSA conferences.

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Robert Barnes is the Country Manager - Asia Pacific for Higher Logic.  He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.

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The issue of privacy around the use of data has become increasingly prevalent over the past 12 months.  We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use of biometrics.  For these reasons and more, it’s essential that club operators have a good understanding of the privacy guidelines that affect the collection and use of customer data and information

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Gemma Anderson the Head of Performance and Growth at Deakin University. She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the recognised by B&T Magazine as the most Influential person in Marketing Under 30.

In this episode:
Common mistakes businesses make when using data for marketing
The most important steps to set up your marketing to make the most of data and technology You Need to Know About Data Driven Marketing

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| Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities. |

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Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide.

Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.

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In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness.  We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role.  In this episode, we step into the shoes of a Club Manager.

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Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in April 2011, parkrun now operates in over 350 communities with 750,000 members.

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Andrea Hovell the co-owner of Healthier Bookkeeping, an accounting business that caters specifically for the health and fitness industry. In this weeks episode Andrea takes us through a quick Financial Health Check to ensure we are on top of the key metrics in our business and can be aware of any red flags to look out for.

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Julie Creffield, founder of the plus size fitness movement,  Too Fat to Run.  For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself  - turning her blog into a 6-figure business. 

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Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. 

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Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.

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Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple.

She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com.

This weeks episode is a little different to most, we have split this weeks show into two sections:

  1. Facebook Ad changes
  2. Top Facebook Ad tactics for gym owners and personal trainers.

And heres a tip – right at the end of the interview, Anndrea shares 3 of her favourite digital business tools, so make sure you listen out to todays Fitbizpiration!

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Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.

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Dr Paul Bedford has over 20 years experience working in the fitness industry, including role​s​ as a gym instructor, personal trainer, fitness manager and club manager. ​ ​He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of ​his​ PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. ​He then went onto ​develop a training programme to assist retention that has now been delivered to 25 operators, involving nearly 93 facilities.

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If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you.

Trina Gray is the founder of Team Rock Star Fit and the owner of the award-winning Bay Athletic Club in Alpena Michigan.

She is a seasoned presenter and writer for IDEA Health and Fitness Association. She designs and moderates the IDEA World Club and Studio Summit. In 2018 she was recognized as the first-ever IDEA Fitness Leader of the Year.

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Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030.  During the interview you will hear the 2 main goals of the plan, an overview of the 4 key pillars, we discuss the countries taking part and how fitness businesses and professionals can get involved.

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Eric Hinderberger is the Director - Business Development for First Credit Services.  During the show, Eric shares 7 ways to turn around  sleeping members.  Specifically he shares:

  • The definition of a sleeping member
  • A 5 point check list for identifying them in your club
  • 7 Ways to turn around your sleeping members

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Sara Kooperman is the CEO of SCW Fitness Education and WATERinMOTION®, is a visionary leader that has launched nine successful MANIA® fitness-professional conventions, over 35 live and online certifications, and over 600 video & CEC projects. 

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Erin Kelly is the Chief Strategy Officer for Brick Bodies . With more than thirty years in the fitness industry Erins career began as a fitness trainer and quickly progressed to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO with companies such as Brick Bodies, Star Trac, Schwinn and Les Mills.

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Craig Weber is the author of the bestselling book, Conversational Capacity: The Key To Building Successful Teams That Perform When The Pressure Is On (McGraw-Hill, 2013). An expert on the subjects of conversational capacity and adaptive learning, he helps people, teams, and organizations dramatically improve their performance by treating dialogue as a discipline.

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Jeffrey Gitomer is the Author of 15 best-selling books including the Little Gold Book of YES! Attitude, Little Red Book of Sales Answers, Little Red Book of Selling and many more. He has been elected to the speaker Hall of Fame, he is the Self crowned King of Sales and he is the co-host of the Sell or Die podcast.

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Travis Jones is the Founder and CEO of Result Based Training (RBT) Gyms and the co-founder (alongside his wife Liv Jones) of Think Tank, Attain Digital and If Not Now Then When.

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Ann Marie Barbour the co-founder of Soul Body LLC and Co-Creator of SoulBody Barre, SoulBody Barre “Unhitched” and SoulBody Power group fitness programs.

Ann Marie has been in the fitness industry for over 15 years, and after falling in love with BARRE, and after seeing the benefits of this type of training, she, along with her best friend and business partner Stacey Van-diver created SoulBody LLC, a company offering “boutique style” progressive programming to larger clubs and studios.

SoulBody Barre programming is now in over 80 clubs across the globe including Gold’s Gyms, Goodlife Women’s in Canada, Brick Bodies, Merritt Clubs, Under Armour Performance Centers, YMCAs and more.

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Ryan Mesanz is the Chief Technology Officer of Anytime Fitness. 

Ryan leads a team that includes 60 developers, designers and infrastructure engineers, so unsurprisingly our focus topic for today is technology!

Ryan starts by sharing the tech demands of their customers in 2018, we discuss how Anytime Fitness have created a platform to connect members and coaches with one centralised App and lastly we chat about using data for rewarding loyalty

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This episode is part of the Motionsoft Technology Series with interviews featuring speakers from the 2018 Motiosoft Technology Summit.  Todays special guest is the Director of Member Services for Crunch Fitness, Candace Sweat.  During the episode we discuss leveraging technology for solutions across every area of the business.

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Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness.

His passion is never more evident than when discussing Wexer’s company mission: to help health club operators stay relevant in an increasingly digital world by embracing technology, rather than seeing it as a competitive threat.

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Francesca Schuler is the Chief Executive Officer at In-Shape Health Clubs, a California-based chain of over 65 full services health clubs. Prior to her role as CMO and then COO at In-Shape, Francesca held executive positions as BevMo!, Treasury Wine Estates Americas, Method Products, Inc. and The Gap. She has an M.B.A. from Wharton and lives with her family in Sonoma.

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Raj Sareen is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above.

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| Meredith DePersia oversees the Human Resources function for Active Wellness. She leads a passionate team of HR professionals responsible for employee relations, benefits, recruitment and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11-year tenure. She has been a featured speaker on employee management for IHRSA and a resource for industry publication articles such as Club Solutions Magazine and Club Business International. She holds a Bachelor of Science in Human Nutrition, Foods and Exercise, a Master of Science in Exercise and Health Promotion and a Senior Professional in Human Resources (SPHR) certification. |

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Since joining Excel Fitness as the Director of Strategy, Jeff Helfgott has been responsible for scaling the people, process and technology to support its growth from 18 clubs to 62 Planet Fitness clubs across six states. Prior to Excel Fitness, Jeff was an Army combat arms officer before assuming technology and strategy roles at USAA, McKinsey and a variety of start-ups.

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| Mike Beeney is the Director of Myzone Asia Pacific, a wearable technology company who work with over 6,000 facilities across 65 countries. Mike holds a Masters degree in exercise and health sciences and has worked in the health and fitness sector for over 20 years both in the UK and across the Asia Pacific region. During this episode Mike talks us through the current landscape of wearable tech in the fitness industry, what the future looks like plus how wearables can enhance member retention and adherence. |

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Katie Bossie is the Senior Business Manager, Health & Fitness for Listen 360. She  joined the Listen360 team in 2015 and oversees business development and service delivery of Listen360's member feedback and reviews management system for all health and fitness clients. Having worked with clubs and studios of all types and sizes, Katie is keenly suited to share insights and best practices on what drives member loyalty in the health and fitness industry.

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Before launching her own company, FORTË, Lauren Foundos spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. 

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David Steel is the Chief Viral Officer of Sneeze It, a division of The Steel Method.  In his role, he educates companies on how to attract prospects, build a lead pipeline, and convert those leads into customers. He is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.

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Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System.

Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions.

Amanda joins us in this episode to talk about conversational selling on Facebook.

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Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS is the most trusted and fastest growing business association, dedicated to current and aspiring fitness owners.

Josh has been featured in all major news outlets and is a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, and ZUMBA.

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Mike Jesowshek is a Certified Public Accountant with both a Bachelor and Masters in Accounting. He is the founder of JETRO and Associates, a cloud based accounting firm. Mike has a strong passion for technology as his firm helps provide digital accounting, bookkeeping, tax and payroll solutions for small business owners. With clients all over the U.S., his goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally. In this show Mike shares Tax and Accounting Advice every fitness business owner and fitness professional needs to know. 

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Sue Richard has excelled in the fitness industry for over 20 years. Through her various roles as a Personal Trainer, Group Fitness Instructor, Team Trainer and Club Manager she has inspired thousands of health club members towards incredible results. Sue currently owns her own health and fitness club and is the co founder of TRIBE Team Training.

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Brian Zehetner is an accomplished registered dietitian and strength and conditioning coach with 20 years of experience in the health and fitness industry. He is currently the Director of Health and Fitness at Planet Fitness World Headquarters and is the former Chief Science Officer at Anytime Fitness Corporate.

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Robert Gerrish is a Venture Strategist and he supports individuals starting, growing, fine-tuning or exiting their business.
This episode is perfect for new Personal trainers and fitness professionals. Robert takes us through the steps to ensuring there is a market out there for your business idea, how we best ensure we have our service offering right, the steps to create our ideal client profile and the 3 most important things a fitness professional should do to succeed as your own boss.

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Randy Hetrick is Founder and CEO of TRX.  Over the past three decades he has built a record number of unique accomplishments including: collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose company earned multiple placements on Inc. 500 Fastest Growing Companies List  and Outside Magazine Best Places to Work list.

He earned a bachelors degree from the University of Southern California; a master degree from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business, where he is a contributing lecturer on entrepreneurship, branding and leadership.

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James Breese is the founder of Strength Matters, a business that not only offers Online Personal Training to consumers, but also services fitness professionals with educational events, certifications a print magazine and online community.

Via Strength Matters, James has created a system of growing and scaling online Personal Training and he joins us on this intensive show to walk us through the steps he has taken to build a successful online PT business.

This show is perfect for Personal Trainers who want to start their online PT business, heres what we discuss:

  • Part 1) Where to get started including software options and testing before launch
  • Part 2) Creating and Planning your system of training
  • Part 3) Onboarding your online clients
  • Part 4) How to set your prices.

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Josh York is the Founder & CEO of GYMGUYZ, an in Home Mobile Personal Training franchise company, headquartered in Plainview, NY. Since its inception in 2008, Josh has been valued for his hands-on leadership style growing the business and profitability to more than 10,000 clients, over 150 employees and a fleet of vans in less than 5 years. Today GYMGUYZ is the fastest growing franchise brand with over 200 locations in 28 states and 3 countries.

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Henna Inam is the CEO of Transformational Leadership Inc. She is an executive coach to C-level leaders who are creating transformation within organizations. She helps them transform from within, to create cultures of innovation, trust, and inclusion. Henna has more than 20 years of experience in marketing, finance, and sales and has lived or worked in seven countries across four continents. She is the author of Wired for Authenticity, which won Leadership Book of the Year 2016. During this episode you will learn:

  • The practices of an authentic leader
  • Ways to build yourself as an authentic leader
  • How to understand your strengths and saboteurs and how we can develop better self-awareness around those areas

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Frank Nash is the owner of STRONGER Personal Training. For the past 20 years Frank has been committed to achieving excellence in the field of Fitness Training and Performance Enhancement. He is an experienced fitness business owner,  best Selling Author and International Speaker. During the interview we discuss:

  • What to consider before re-branding your business
  • How he ensures his coaching team consistently deliver an amazing experience for their members
  • Frank shares his experience and opinion on the Employee Vs Contractor question
  • We discuss using technology and how gamification can be a game changer for member engagement and retention
  • Tips for fitness owners who want to stand out in a crowded market

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Joey Gonzalez is the CEO of Barry’s Bootcamp.  Barry’s is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement.  In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business.

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In this weeks show we discuss 3 Ways to make more Revenue in your Fitness Business, How to increase your prices each year, Tips for getting new members into your club. Rachel Cosgrove, 2012 IDEA Personal Trainer of the Year, co-owns and has operated Results Fitness, a fitness center in Southern California, for the past 16 years. Results Fitness was named one of the top ten gyms in the United States by Men’s Health Magazine three years in a row and was voted a Best Gym by Women’s Health Magazine in 2011. 

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How can we use pricing psychology to influence consumer behavior?This weeks expert guest is Mike Arce the Founder and CEO of Loud Rumor, the fitness & wellness industry's leading source for lead generation. Mike is also the host of the GOAT Show - a podcast that interviews those who are arguably the Greatest Of All Time at what they do.

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  • The relationship between group fitness and member retention
  • The effect virtual fitness has on the member experience
  • Why its important to go back to basics with our class names and schedules
  • How to use group exercise to optimize retention

Amy B Thompson is a national account executive for Les Mills USA, she is experienced  in leading operations, sales, training and programming for her own studio, several multi-club fitness chains and franchise fitness brands.

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Travis Barnes is a Multiple Business Owner, Speaker, Author and Founder of FITBIZ
Mastery. He has two books. Journey Fitness. And 52 Amazing Journeys. His most recent
accomplishment is becoming a franchisor and he is far from an overnight success. Travis
had to overcome a decade of incarceration to get to where he is at.

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Greg Justice, MA, is a best-selling author, speaker, and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center, in May 1986.
Greg is the co-founder and CEO of the National Corporate Fitness Institute (NCFI), and the co-founder of Scriptor Publishing Group.

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Mark is a speaker, consultant, and co-founder of Mark Fisher Fitness, the fitness industry’s most eccentric gym, and Business for Unicorns, a company that helps awesome humans become successful entrepreneurs. 

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Zack Bell is a wellness professional, coach, and educator. During this episode Zack shares: the Orange Theory approach to their coach recruitment strategy, Methods for communicating to team members across multiple locations, Team KPI's for measuring performance, 3 traits to look for when recruiting new coaches for your fitness business.

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Sam Mutimer is the Founder and Director of Social Media at Thinktank Social. During this weeks show you will learn, where you should start to develop a social media strategy, The key components of a Facebook strategy, The key components of a Instagram strategy, Top Tips on developing a social media strategy.

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

During his interview on The Fitness Business Podcast, we focus on The Obstacle Is the Way in which Ryan shares stories and strategies on how to turn even the most insurmountable obstacles into advantages.

Ryan is the Key Note speaker for the 2018 Athletic Business Show https://www.abshow.com/

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How to turn employees into stakeholders

How distributed decision making can transform your fitness business

How to measure performance in a business using distributed decision making

Chuck Blakeman is a serial entrepreneur, an internationally acclaimed speaker, weekly Inc. Magazine contributor, best-selling author and world-renowned business advisor who has built ten businesses in seven industries on four continents. 

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| As Brand President for Anytime Fitness, Stacy Anderson steers the world’s largest and fastest-growing fitness franchise, serving 3 million members at gyms located in 30 countries on five continents. Her top priority is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of group training programs. |

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Why should a fitness business be on You Tube?

How to set up a You Tube channel?

When loading a video what should we include in the decryption, tags?

How can we help the Search Engine Optimisation of our videos?

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven figure media company helping entrepreneurs and creatives build their influence and income with online video.

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Topics discussed in this show:

Essential skills that Personal Trainers need to succeed

Tips on Time Management for PT's

Advice about operating on multiple platforms

Ben Coomber is a nutritionist (BSc, CISSN), Coach, speaker and writer. Ben has the UK’s #1 rated health and fitness podcast on iTunes ‘Ben Coomber Radio’. Ben run’s The BTN Academy, an online nutrition education company. Ben also owns Awesome Supplements, a brand offering clarity in the confusing world of supplements. Ben is a sought-after speaker selling out his own public seminars on nutrition, health and personal development alongside speaking at the major UK fitness events.

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Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires primarily students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation.

In October 2017, she published her first book, “Permission To Screw Up,” in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their “perfectly imperfect” stories of success to empower people with the knowledge that even if they screw up, they can still make it.

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In todays show, Erik Fisher shares 11 Apps for Getting & Staying Organised, Being Creative and Saving Time.

Erik Fisher has been with Social Media Examiner for 4 years where he serves as the social media manager. He is also a podcaster on productivity, producing for the last six years, ‘Beyond The To-Do List’ podcast where he talks with real people who practically implement productivity strategies in their professional and personal lives.

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A life-long athlete with more than 20 years of experience in the sports, hotel and health club industries, Jon Brady is a natural as the chief operating officer (COO) of Midtown Athletic Clubs. In his role, Brady oversees all areas of business operations for Midtown’s eight locations across the U.S. and in Canada, including the newly opened Hotel at Midtown in Chicago.

During the show, we go behind the scenes of MidTown Athletic Chicago to hear how they have integrated 3rd party brands into the club, how they are able to have these boutique style studios with very distinct individual brands and Jon shares advice for anyone looking to introduce a similar set up in their own facility.

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Jim Worthington is the owner of the Newtown Athletic Club, a 250,000 sq ft lifestyle club on 25 acres and Chairman of the IHRSA Board of Directors beginning July 1, 2018. As of May 2018, he has been appointed to the President’s Council on Sports, Fitness and Nutrition along with individuals such as Herschel Walker, Dr. Oz and Bill Belichick.

During this show we discuss,

What will we see on the agenda for IHRSA for the next 12 months

Jim's plans for his appointment on the President’s Council on Sports, Fitness and Nutrition

and we take a look behind the scenes of Newtown Athletic Club

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In this weeks show:

  • The difference between a customer and an advocate
  • How we can help our team understand the importance of customer service
  • How a customer advisory board can help you get great insights on your business
  • The role of technology for customer experience
  • And she shares 3 ways to immediately improve the customer experience in your business

Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do.

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Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

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In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing

Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland.  He is a sales trainer and international speaker and presenter on fitness club sales and marketing.  In 2017 Alan was voted onto the IHRSA board of directors.  

Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018. 

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Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn:

  • How to Plan your video marketing by asking 6 simple questions
  • The common mistakes to avoid when creating videos
  • Ways to make your video cut through
  • How do we create great videos on a low budget

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24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today’s special guest is the CEO of 24 Hour Fitness, Chris Roussos.  Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services.  With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.

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Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media.

During this 4 week series you will learn:

  • How to Plan your video marketing by asking 6 simple questions
  • The common mistakes to avoid when creating videos
  • Ways to make your video cut through
  • 4: How do we create great videos on a low budget

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Michael Piercy is the owner of The LAB in Fairfield, New Jersey.

He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year.

Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master’s degree in exercise science.

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DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia’s leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.

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Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

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Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

During this 4 week series you will learn:

  1. How to Plan your video marketing by asking 6 simple questions
  2. The common mistakes to avoid when creating videos
  3. Ways to make your video cut through
  4. How do we create great videos on a low budget

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Jessica Matthews, M.S., E-RYT500 is an award-winning and industry leading fitness and wellness educator. She is a professor at Point Loma Nazarene where she developed the Masters of Kinesiology in Integrative Wellness program. She also serves as senior advisor for health and fitness education for the American Council on Exercise (ACE). A sought after and trusted media resource, Jessica regularly contributes as a wellness expert to numerous publications and media outlets, including Women’s Health, The Washington Post, and CNN.

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Peter Docker is the co-author of Find Your Why.  He is passionate about enabling people to be extraordinary and inspired by the theory of The Golden Circle, he has collaborated with Simon Sinek for over five years and has the role of Igniter and Implementation Specialist on the Start With Why team. He is dedicated to continuing to learn and share insights into how humans operate, communicate and relate.

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What were you doing in 1988? Our guest today completed his personal training course which means in 2018 he celebrates working 30 years in the fitness industry – for some of you listening means he has been working in the industry longer than you have been alive! As of today he has spoken in 19 countries delivering 316 presentations, speeches or key notes to over 180,000 people! Including speaking at Filex in Australia for 19 consecutive years and at IHRSA for 13 consecutive years!

He is Australia’s most awarded industry speaker, coach and contributor:

The 2006 Fitness Australia Presidential Award,
The 2008 Australian Fitness Network Presenter of the Year
The 2008 FitnessNSW Contribution to the Fitness Industry Award and
And in 2011 he was an inaugural inductee into the Fitness Australia Roll of Honour
And why does he do all this? He wants to reduce the health care costs across the globe by having more people move more often in the safest place, health clubs, with the best experts, qualified fitness professionals.

Todays special guest is the Managing Director of Active Management Justin Tamsett.

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Amanda Bond is owner of The Ad Strategist and the creator of the StrADedy System. Entrepreneur Magazine calls her a “Facebook advertising genius”, Social Media Examiner named her “the brightest mind in Facebook advertising today” due to her unique mix of creativity and her vast analytical experience from analyzing hundreds of millions of client ad impressions. A fiery personality, Bond mixes education and entertainment in a straight shooting way to show people the right way to do Facebook advertising.

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Jan Spaticchia is the Chairman, CEO and co-founder of the énergie Group. With a widespread reputation for his entrepreneurial flair, leadership and vision, Jan has over 24 years’ experience in the Health, Fitness and Leisure industry.

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Ed Delahenty is the Club General Manager of Goodlife Prahran Victoria.  He started as a Membership Consultant,  progressed to Sales Manager for Fitness First, progressed to Club Manager for Fitness First then Club Manager at FitNFast. Wanted a better understanding of the Fitness side of the business so became a Personal Trainer to further develop skills in the industry and then for the last 4.5 years Club General Manager for Goodlife. 

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Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

Over the next 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions

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During this weeks show, special guest Thomas Plummer talks about how much of your marketing budget should be allocated to social media marketing, how to use social media to market to prospects at different buying stages, how to use video to market your business and 3 tips for fitness business owners marketing on social media.

Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. The NFBA is a group of industry vendors and suppliers banded together to bring advanced business education to all fitness business owners operating anywhere in the world.

Currently, Thomas does about 20 workshops a year around the world and is in front of more than 10,000 people a year through numerous speaking engagements as a keynote speaker, event host and private consultant.

He has authored 10 books on the business of fitness, which have remained the bestselling books in the industry for over 20 years and several of the books are currently used as textbooks in numerous college programs as their source for fitness business education. He also has one of the most popular Facebook sites in the industry with over 100,000 followers where he writes about business and life on an almost daily basis.

Thomas is also the creator of the modern training gym concept in the late 1990s, which has led to a complete revolution in the fitness industry. This new gym concept represents the evolution of the industry and this new generation of gym and owner are now the most financially successful fitness businesses in the world.

Due to the over 100,000 people who attended the seminars during the past decade, coupled with the continuing popularity of his books that have sold over 250,000 copies worldwide since first being introduced in 1999, many industry experts feel that Plummer is the most influential person working in the fitness industry today.

He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year.

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Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

Over the 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions

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In this weeks show special guest Emma Barry talks about the key lessons we can learn from boutique studios. 

Emma Barry (LA) is an observer and a catalyst. A founding member of group fitness juggernaut Les Mills International and previous Director of Group Fitness Programming for luxury-lifestyle brand Equinox; Emma has inhaled senior roles in programming, product development, global training, and people & culture. Emma is fluent in what happens NEXT in fitness.

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Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

Over the next 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions

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In this weeks show: Questions to ask yourself at the start of a new year, Bad habits to avoid, Maintenance versus Progress tasks, Tips for finding focus and avoiding distraction. Greg Sellars work in the fitness industry has seen him speak and present training workshops in over 55 countries worldwide, training over half a million people in the process. He is a ten-time IDEA World presenter and has been recognised as the International Fitness Presenter of the Year 2010 at the International Fitness Showcase. Having worked with some of the biggest brands in fitness including Nike, Total Gym and BOSU, Greg now delivers keynote speeches and his 30-day LIFEHACK program to corporates. He uses his degree in Sports Science and Coaching accreditation to help people better understand what makes them tick in physical and psychological wellbeing.

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Mike Michalowicz* is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur.

Over the next 4 shows you will learn:

  1. Recourses to improve your knowledge around financial management
  2. Tips for improving cash flow in your business
  3. Strategies to reduce expenses
  4. How to stick to your New Year financial resolutions

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Dom dos Remedios is the owner & CEO of the Personal Training Academy, one of Australia’s premier Fitness Education providers. While his passion now lies in creating and delivering health and fitness education, he previously spent over a decade as the National Fitness Manager (Fitness First, Australia) and National Personal Training Manager (Crunch Fitness, USA), thus has extensive fitness club operations experience. Dom graduated from the University of Sydney with a BEd (Human Movement w Honours) and is a proud PTA Global Faculty member.

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Lisa Bodell is a bestselling author and the Founder and CEO of futurethink. She’s helped thousands of senior leaders at companies like Google, Pfizer, and Lockheed Martin get to the work that matters so they can leapfrog the competition.

As a keynote speaker, Lisa inspires over 100,000 people each year with radical thinking and practical tools that motivate her audiences to take action. Lisa’s latest book, Why Simple Wins, shows organizations and individuals how to eradicate complexity and embrace Simplicity as their new operating system. Her first book, provocatively titled Kill the Company, started this movement for eliminating low-value work to create the space for change to happen. 

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The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting.

During this weeks show Brent talks about the 7 Steps to Influence Movement for fitness professionals and your clients.

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Deb Heisler is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. is responsible for operational best practices and client relationships across many of our Active sites. With almost 20 years experience, Deb has held a multitude of management positions and worked in various channels from commercial to corporate. Deb lives in Tampa, FL and when she is not working you can find her camping or spending time at the beach with her family.

During the interview we discuss:

What is a Brand Ambassador

What qualities should we look for in a Brand Ambassador?

and can we look internally for a Brand Ambassador?

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As a health and fitness expert, Jennifer “Jen” Rulon, has inspired, coached, and motivated many athletes to complete their first triathlon to their 3rd Ironman Triathlon. Jennifer encourages and guides her athletes to learn about themselves BEYOND the physical aspects of doing an Ironman Triathlon with the mental aspects of “IronZen” and “Life Lessons for an Ironman Triathlete.”

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Blair is Former VP of Strategic Initiatives for Medallia, the world's leading operational customer experience management (OCEM) technology, subject matter expert on operationalizing voice of customer systems, and club owner for over 34 years. He is President of Club Works, Medallia’s Partner for Operational Customer Experience Management in the fitness industry. ClubWorks serves more over 500 clubs including Equinox, US Fitness Group, Fitness Connection, Gainesville Health and Fitness, The Houstonian and hundreds more high-end as well as low cost providers.

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Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.

With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors.

Daniel is the author of the best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. He's named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).

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Marisa Hoff has successfully managed Stevenson Fitness, since its’ inception in 2010. Marisa has worked to build a membership base of nearly 2000 members with a high NPS (consistently in the 80s) and high retention rates. Financially, Marisa has ensured that the club has been profitable since Day 1, with increasing ancillary revenues every year (currently nearly 40%). Both Group X and Personal Training have thrived under her leadership. Marisa has shared strategies for success at various fitness business conferences.

During the show we discuss: 

  • Why content creation is key
  • Going from content creation to lead generation
  • How to ensure your leads are genuinely qualified

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Scott Gillespie is very active in the Health & Fitness industry, speaking nationally and internationally on successful member programming. He has been featured in industry publications and consults with independent clubs. He has served on industry Boards of Directors, shaping the industry’s future, including chairing the National Industry Public Policy Committee, creating legislation and lobbying on Capitol Hill on the industry’s behalf.

During this weeks show Scott talks about the Saco Sport & Fitness 90 day Commit to Get Fit program which is a comprehensive wellness program that focuses on education and behavior modification including nutrition, weight loss, individual and group exercise programs and stress management.  Scott and his team have invested a lot in perfecting this program and during our chat, he takes us through insights into how they have made it such a great success.

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle sales objections
  • Week 4:  How to make follow up calls when a prospect doesn’t buy

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Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show.

During the show you will learn:

The concept of a marketing stopping list

Low cost ways of reaching your audience through social media

Facebook Watch: How to engage customers with organic content on social media

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry. 

During the Intensive Series on Sales you will learn:

  • Week 1: The 8 Steps to Fitness Sales
  • Week 2:  The 5 pre-qualifying questions you must ask a prospect
  • Week 3:  How to handle objections in sales
  • Week 4:  How to make follow up calls when a prospect doesn’t buy

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Frank Furness CSP is an internationally sought after Sales & Technology Speaker and Social Media Presenter
He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organizations.

He currently spends seventy percent of his time speaking internationally, working in fifty three countries.

He has presented at Entrepreneurs University and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England.

He is a regular speaker for IHRSA and regularly presents at the Institute.

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

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Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry.

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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

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Mark Miller is the Chief Operating Officer of Merritt Clubs with over 25 years of experience at the Senior Management level; Mr. Miller joined the Merritt Team in 2000 as Regional Fitness Director responsible for all Fitness, Programming and Operations. Since that time he has moved into the strategic role of COO.

In addition to running the Merritt Clubs, Mark speaks at several industry conferences, such as the IHRSA Institute, IHRSA international show, MACMA, NEHRSA, Club Industry and other shows locally and nationally. He trains and certifies other trainers, sits on a Round table of Executives as both a Chair and participant and writes for industry magazines, as well as consults for other clubs and operations.

Marks areas of expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development to name a few. He is adept at cultural development and structure and is dedicated to providing and ensuring organizational health and success through proper employee development, cultural and service design.

During this weeks show we discuss the danger of only learning from people in our industry, applying outside lessons into a fitness business and Mark shares tips on staying up to date with whats happening outside the industry.

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Derek Gallup is the Chairman for IHRSA (effective 7/1) and Executive Vice President of Fitness for New Evolution Ventures. He works with several different brands including Crunch, UFC Gyms, Steve Nash Sports Clubs. Derek has 23 years in the fitness industry and has worked with other brands on Fitness and Retail including Hard Candy Fitness, A-Rod Energy Fitness, 24 Hour Fitness. Yoga Works and Gold's Gym. During the show Derek tells us what's on the IHRSA agenda for the next 12 months, How to grow the PT revenue in your club and he shares tips for growing retail income line on your P&L.

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Dr Bill Sukala is a Sydney-based health communications consultant and clinical exercise physiologist who has over 25 years of experience working as a health professional and over a decade of web programming and SEO experience.

He recently launched Health Pro SEO, a niche website consulting service specifically created to help health professionals 1) audit and overhaul their websites (or start a website the right way) to make them fast, secure, healthy; and 2) create quality content that people are desperately searching for and will rank well in Google’s search results.

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Rick Caro has been in the health club industry for 44 years as club owner, operator, Chairman of the 10th largest U.S. club company and as a consultant of over 3,000 assignments. Rick runs 2 major industry events, sits on Boards and Advisory Boards of several companies serving the club industry. He wrote the Financial Management textbook for the industry and has received every award, including the only recipient of the Lifetime Achievement Award. He is known for his market analyses, club valuations, expert witness testimony and especially, his knowledge of club finances.

During the show we focus on 5 key areas, Rick starts by sharing his thoughts on Selling A Club, Studio or Any Type of Fitness Facility, next up we discuss why Are So Few Deals Actually Getting Done In This Industry. He then talks us through the 5 Phases of Selling A Club, he answers the question, Why Don't Clubs simply Use A Club Business Broker? And last of all we discuss Who Are Potential Buyers?

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With over 25 years Fitness Industry Experience, Kristen Green is the Executive General Manager of the multi award winning Aquafit,a large multipurpose fitness & aquatic centre located in South West Sydney.In 2004, Kristen was engaged to start up the Aquafit business. Aquafit was an immediate success, having achieved profitability within 6 months. this role, Kristen has developed and implemented a well-executed strategy to position Aquafit as a valuable community asset, especially for older adults. 

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Amanda Vogel has a Master’s degree in human kinetics and is a certified fitness instructor. She regularly speaks at top fitness conferences--including IDEA World, NASM Optima, canfitpro and IHRSA--where she educates fitness pros on group exercise, social media, fitness writing and blogging.

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Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest at The Olin School of Business at Washington University in St. Louis, and spoken to audiences from coast to coast.

Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money. Drive, persistence, and winning through a desire to serve, have made Jennifer Gluckow an example of how to “make it” in New York, and her mission is to teach you how to make it anywhere.

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Carrie Kepple is an entrepreneurial leader with a decade of international and senior level fitness business management. A strategic leader of club business, advocate for women in leadership and expert in opening new clubs and rehabbing failing clubs. Newly appointed to the IHRSA Board of Directors and presently club manager of Les Mills Newmarket in Auckland NZ.
Experience acquired from senior leadership roles held for two global fitness giants – Gold’s Gym International as a former National Director and Les Mills New Zealand and Les Mills International.

During todays show we take a look inside the doors of Les Mills New Market New Zealand, Carrie shares advice for women forging a career in the fitness industry and she gives us 3 tips for progressing through an organisation into a leadership role.

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Lindsey Rainwater is an experienced advisor and consultant to the fitness and wellness industry. She is a published author for Club Solutions Magazine, has been featured on multiple podcasts and many talks at industry events, in 2017, IHRSA recognized her as a “Rising Star”. She is most known for her widely published original content, and consulting on business solutions to industry professionals. Lindsey is also the president and founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry.

During the show Lindsey tells us about WIFA and what the goals are for the association. We talk about transformational change in the fitness industry, Lindsey gives us her predictions for what the industry will look like in the next 5 years and she shares career advice for all women.

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Terry Hawkins founded People in Progress Global in 1989 after a decade in senior management roles within the apparel vertical. News quickly spread of People in Progress Global’s ability to generate strong results and create a significant shift in the individual learner’s mindset. After leading the business for 21 years in Australia, she relocated to Los Angeles in 2010 to focus on scaling the People in Progress brand in North America. In 2017, Terry transitioned to the role of Chief Creative to focus on her love of researching & creating programming that is optimized for the multi-generational online & live learner. Terry is also an accomplished motivational speaker and best-selling author. During the show we discuss:

  • Challenges and triumphs that come with career changes
  • The affect technology has on the consumer experience
  • Advice for women perusing their career goals

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Shannon Fable is an experienced business and program developer in the health and wellness space. With nearly 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management.

With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs.

During this weeks show we discuss where to find the best group fitness instructors, how to get more men teaching group fitness, tips for building your group fitness team and advice for instructors wanting to move into management roles.

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Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

Over the 4 week series we cover the following topics:

  • Week 1:  What matters the most when it comes to Retention
  • Week 2:  Trends and Traditions
  • Week 3:  Retention in optional programs
  • Week 4:   Measures of success

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Justin Tamsett has been in the fitness industry since 1988 as a personal trainer, sales person, club manager and multi-club owner. During this show he shares the hottest tips to video live stream for fitness professionals including: Why you should consider doing a LIVE video, How to get people to watch, How to get people to interact , Tips for planning your first live streaming video.

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Paul Brown Mr Retention is known for his ground-breaking work in member retention, exercise adherence and membership growth, he is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly. During this show you will learn the must haves of a quality fitness busines and how new clients can attain a level of independence. 

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Bedros Keuilian is a best-selling author, speaker and business consultant. He's the founder and CEO of Fit Body Bootcamp, one of the nation’s fastest growing franchises and an investor in over a dozen companies ranging from software, digital ad agencies and coaching and consulting services. During the show we discuss: 

  • Lead generation opportunities outside of funnel pages
  • How to connect with prospects using Facebook Messenger
  • How to create a team of all stars

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  • Retention tools that have lasted the test of time
  • Whats missing from our current retention programs
  • Tips for improving member retention

Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

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Daniel is the founder and CEO of 4U Fitness, a personal training studio franchise based in Tampa, Florida. Previously he was a professional hockey player, model, and certified personal trainer originating from Budapest, Hungary.

In 2011, with $150 in his pocket, not speaking english and nothing else to his name, he moved to the U.S. after two events changed his life forever. Daniel lost his grandparents to obesity and suffered an injury severe enough to close the door to any potential future in hockey. Instead of letting it shatter his world, Daniel discovered a new purpose in life and decided to pursue a dream to change the world by reducing obesity, one person at a time.

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Known globally as Mr Retention for his ground-breaking work in member retention, exercise adherence and membership growth, Paul Brown is the creator of the Face2Face Retention Systems which are the standard operating procedure for several of the world’s most successful and prestigious health club groups with many millions of success stories to date and growing rapidly.

He is an award-winning Keynote Presenter, Consultant, Best Selling Author, successful Health Club Owner, leading business strategist, accomplished athlete and national champion in several sports and an investor in a wide range of business and property interests.

In this first episode of the Intensive Series on Retention, you will learn: 

Where most health and fitness businesses go wrong

What businesses would most benefit from a focus on retention

How to identify which members need retention attention

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Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.

Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age.  During the interview he shares 

  • His 4 step path to becoming Known
  • Considerations for building your personal brand
  • The importance of finding a unique point of difference

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In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in private training. In 2010, they grew to a 7,500 square foot, full-service health club. Now in 2017 they help more than 2,000 members achieve their fitness goals.

Chris first joined us a few weeks ago on show 110 to chat about how to keep your members longer with high net promoter scores. This week he shares ways to collect and respond to member data and feedback plus ideas on how to upsell fitness services to increase revenue. We hear from listener, Kristy Theissling about lessons learnt from previous shows and our Precor Quick Fire Five guest is author, Mark Schaefer.

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Trina Gray is the owner of the award-winning Bay Athletic Club in Alpena Michigan. She's a seasoned presenter and writer for IDEA Health and Fitness Association and has helped shape the IDEA World business programming. She's a self-made millionaire fitness entrepreneur who has helped redefine the industry. She created the Corporate Fit Challenge program, which is sold worldwide, and blazed a trail with her partnership with Team Beachbody. She's the founder of an on-line coaching group for fit pros in the US and Canada. She's helping fitness professionals earn their worth in the industry and live a life of purpose and freedom without burnout.

During this weeks show Trina shares best practices of club management, we discuss qualities of great leaders and she shares the 3 questions you need to ask to identify your ideal customer.

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Greg Cassar is Australia's Leading Digital Marketing Profit Strategist & Coach. He has worked with over 300 businesses as an agency & a coach to help them grow as much as 10x in a year.

Having performed over 400 split tests and managed over $6m in clicks, Greg has driven over 1.8m leads for his clients and his own businesses

As a result of spending over $200k on his own education Greg has modeled & perfected the best techniques from around the world for converting leads into customers & ascending them through the sales cycle with a real focus on Customer Value Optimization (CVO)

Greg believes that sales & marketing will only take businesses so far, then a real focus on Financial IQ is required to drive profit and ultimately more cash for business owners. This mindset has proven very successful with a large series of success of engineering more profit and cash in businesses than the owners previously thought possible.

What you will learn:

  • Steps to getting started with Pay Per Click Advertising
  • How to use Google Ad Words Express
  • Tips for Facebook advertising
  • How you can use pixels to build your list for retargeting

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In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addition, member participation in group exercise classes and small group training continues to flourish.

Stevenson Fitness thrives because of customer service. The well-trained staff, immaculate facility, and top-notch equipment promote the company’s mission statement: at Stevenson Fitness, “Everyone leaves feeling better than when they arrived.” The club’s consistently impeccable customer service was quantified by an NPS study run by IHRSA and The Retention People in 2012. Stevenson Fitness had the highest NPS in the industry (77), and is now consistently in the low 90s (at the time of the study, the average score for health clubs nationwide was 44).

With his expertise in customer service and experience, Chris shares insights into the 3 stages of their 90 day on-boarding program and he gives tips on how you can improve your Net Promoter Score.

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Sarah Robb O’Hagan is the CEO of Flywheel, who has held previous leadership positions at Equinox, Gatorade, Nike, and Virgin.

In her book, EXTREME YOU: Step Up. Stand Out. Kick Ass. Repeat, Sarah draws unconventional insights and kickass lessons from her own personal and professional experiences, including getting fired twice in her twenties on her way to turning around a five-billion-dollar sports drink business.

During this weeks show you will learn:

  • How career challenges can turn into amazing opportunities
  • What it means to play your specialist game
  • How to stay focused and not be distracted by the competition

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Luke Carlson is the founder and CEO of Discover Strength in Minneapolis, Minnesota. He first appeared with us on show 91 when he talked about identifying your core purpose. In this show Luke gives us insights into what it means to lead with vision, he shares key questions every leader should ask and how to succinctly plan your short, medium and long term goals.

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Justin Tamsett has spoken to over 172,500 people face to face, delivering 291 presentations over 18 years. This year, he has trained in a different fitness business model every week as a casual visitor to get the true consumer experience. JT has conducted 168 meetings for the Industry Leaders Roundtable for club owners and personal trainers in Australia and the US.

During todays show you will learn the 7 C’s to building a winning team.

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Lisa Simone Richards is a visibility strategist for health, fitness and wellness entrepreneurs who want to go from unknown and underpaid to standing out and selling out. 

During the show we chat about: 

How to make yourself stand out in a crowded fitness market 

We learn about the term 'Copy Stalking' and how you can use it to speak your clients language 

How to succinctly communicate what we do, when speaking with our ideal customer 

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This week we officially kick off the celebration of two years of The Fitness Business Podcast and to mark the occasion, We've invited back some of our most popular guests, starting off with the bestselling author of eight books, one of the world’s most respected thought leaders on sales, leadership, and customer experience and a sales acceleration specialist - Jeb Blount. Jeb has just released a new book called Sales EQ and during todays show, you will learn • How a membership sales consultant best use Sales EQ in their role • Jeb shares his top tips on becoming an Ultra High Performer in your business • and we discuss 6 key tips to developing self-awareness. Also, to celebrate our second birthday we are introducing a new segment to the show called In The Trenches where we chat to owners, managers and staff across the globe who are doing cool stuff in their businesses. Todays guest for In the trenches is Program Development & Social Media Director for Brick Bodies – Gabriella Waters, and we chat about some great ways to get your team and members involved in creating social media content for you.

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Allison Flatley has been committed to the health and fitness industry for 30 years. Over the years, Allison has held every position from a nutrition specialist running the juice bar, group exercise instructor, personal trainer, activities coordinator, club manager, corporate fitness consultant to executive leader. Most of her career, Allison focused on building, operating and growing corporate, commercial, government and hospital-based fitness and wellness programs throughout the United States. For 14 years, she shared her industry knowledge and experience as an adjunct professor at American University, teaching the Fundamentals of Health Promotion as part of the Sports Administration graduate program. Today, Allison enjoys presenting and mentoring future industry leaders and helping businesses grow.

During todays show, you will learn:

• Allison’s 6-Step Daily Success System
• How to improve your skills as a leader
• Advice for women forging a career in the fitness industry

Also, later in the show Trina Gray joins us to talk about the IDEA World Convention coming up in July in Las Vegas.

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Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results.

During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget!

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This weeks show features two guests, Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation.

Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars.

Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers getting to know their team and how to set up your PT department for success

Steve Jensen from Impact Training Corporation gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.

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This week we welcome back The Instagram Expert Sue B Zimmerman to chat about

*Using Instagram Influencers for your fitness business

*Creating a custom hashtag for your local community

*What content you should put on your Instagram stories feed

Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including:

*What differentiates studios from traditional clubs

  • What marketing strategies prove the most effective for fitness studios

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Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin!

During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand.

Also mentioned in the show MyZone, Tribe Team Training, ABC Financial, Active Management, Fitness Quest 10, Precor, One Fit Stop, REX Roundtables.

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Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn:  How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing 

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Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram" 

She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach. 

During this weeks show, you will learn, 

How to be known as the go-to person in your niche

How to grow your Instagram following through business partnerships 

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FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space. We also finish with a few tips you can use, to check your fitness business is a hit and not a miss!

Heres what you will learn in this weeks show:

Qualities that create world class coaches

Using Heart Rate Monitors to engage with your members

Email communication - who is doing it best?

How you can make a big impact with a small floor space

This weeks Precor Quick Fire Five guest: Sue B Zimmerman.

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Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days.

Here’s what you will learn in this week's show:

  • The importance of on boarding new customers
  • The value a great member experience can have on your retail bottom line
  • Who is THE BOSCO? We will tell you! and
  • Where you may find your best ever front desk team member

Also, this week, we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about this space aged new fitness product!

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If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show.

What you will learn in this week's show:

• Tips for making the most out of networking opportunities
• Resources to grow and improve your leadership skills
• Ideas to encourage member interaction in your fitness facility
• The importance of creating a content plan for your business

Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days.

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This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren’t already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how!

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This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity.

During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge.

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Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing.

During today's show, you will learn:

  • About the type of content a fitness business should be producing to build customer connection
  • The most important metric to measure Facebook marketing success
  • Scott's recommendations around using Facebook Live and
  • 5 things needed for a successful Facebook marketing campaign

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Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries.

Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.

During today's show, you will learn:

  • The importance of having a clear core purpose and core values for your business
  • Why it is so important to understand what truly makes you different as a club. He outlines an exercise to do, before, you do any marketing for your business
  • What that means to promise – and deliver - five star customer service

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Monique Valcour is an executive coach, keynote speaker, and workshop leader. She believes that everyone has the right and the capacity to thrive at work and in their lives beyond work.

Monique’s coaching expertise is built on over 12 years of work as a management professor, combined with rigorous coach training, certification, and high-level coaching experience in multiple countries and industries.

She has served as a professor of management on the faculties of EDHEC Business School (France) and Boston College (U.S.). She coaches and provides training in leadership development and career management for the United Nations and for several top business schools.

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Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject.

To start the show, we talk about great apps to help you get organised in your business.

After that, you will learn:

• Great strategies for converting current members over to group training
• Critical systems you need to run a successful program
• Tips for launching group training in your club

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In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner.

Things you will learn:

  • The importance of creating a Unique Selling Point for your fitness business
  • The unique features that make ConBody standout in a crowded market
  • How to expand a bricks and mortar studio to an online product

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Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show.

During the show, you will learn:

  • How to get new leads for your fitness business
  • The first step you must take before advertising on Facebook
  • Strategies for closing leads – including a great tactic for getting a prospect to commit to coming in to your gym
  • How to handle common sales objections and three questions you must ask a prospect

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Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master’s degree in sport and exercise psychology. In addition he has taught college courses in kinesiology, anatomy and physiology and exercise technique and prescription.

During the interview, Matt talks about leadership development for managers and teams, we discuss hiring new staff – and how far ahead you should plan, plus he tells us about the session he will be presenting at IHRSA 2017. Later in the show, Lynne Nieto from Augies Quest talks about the foundation and their big fundraising event that is coming up in just a few month's time.

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Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible.

As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business.

During the interview he tells us about:
A great routine he does to start each day
What CrossFit and traditional gym models can learn from one another.
And I ask Mike about selling supplements within a fitness facility, what percentage of your income it could potentially generate and when the best time is to introduce and educate the concept to members.

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Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry’s evolution for the past 15 years.

He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power of philanthropy to reach out and support people and communities.

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This week's special guest is Michelle Bowden. She is an expert in persuasive presenting in business and one of only 35 Australia female CSPs (Certified Speaking Professionals). The CSP is the highest designation for speakers in the world.

In today's show we discuss:

  • Why presentation and communication skills are such an important part of every one of our lives – every day
  • What body language and appearance has to do with success
  • Preparation tips for presenting to and communicating with the people around you
  • Techniques that assist with converting a lead to a sale
  • PLUS she tells us why we shouldn’t use the word "but" in our conversations, and what words we should use instead

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Kayley Riddle is the Owner and Director of People Engine, working with businesses to align their workforce actions with their strategy every day to improve performance and profit.

Kayley began in the Health and Fitness Industry, working in Group Fitness and Personal Training while completing University study. She went on to perform in various management roles, including the National People Manager for the Australian LivingWell clubs within Hilton International. With her experience in club re-branding and openings, she re-located to London as a Director of Human Resources, leading teams and opening several hotels across the Hilton family of brands. Now the head of People Engine, it’s easy to see how Kayley’s passion and experience have made her an expert coach in Human Resources – recruiting the best people, retaining them and maximizing performance ... all leading to healthy profits, and making her the perfect guest for todays show!

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Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media.

She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of health behaviour. Her current research is examining how technology and social media can be leveraged for health promotion and disease prevention.

During today's interview we talk about the role social media can play in supporting your client's weight loss journey and she tells us the biggest mistake people make when trying to lose weight. We discuss some strategies for creating healthy habits, plus we talk about Sherry's online challenge - PlankaDay. PLUS later in the show, I chat to one of our listeners, Ben Ritchie from Genesis Fitness in WA Australia.

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Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016.

During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program.

Also coming up later in the show is another amazing woman in fitness, Jessica Glazer. I first came across Jess on my Instagram feed. It was her image of a Fitness game for kids that got my attention and I soon found out Jess is an incredible role model and advocate for keeping kids fit, and she shares today a few of the ways she has made fitness FUN!

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Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert.

She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency.

During today's interview, Ilana defines all the most frequently used terms in Facebook advertising, and she tells us about the importance of pixels and conversion tracking.

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Emmett Williams is an entrepreneur and leader in the health and fitness industry who has turned around an international marketing company located in Australia, built or purchased 7 health clubs, and helped create a commercial gym equipment distribution company.

Five years ago, Emmett relocated to the United States to co-found the international wearable technology start-up MYZONE INC. For anyone that's not familiar with MYZONE, it is a wearable heart rate based system that uses wireless and cloud technology to monitor physical activity.

As MYZONE approaches its 6th anniversary the business has progressed from a startup technology company to a market leader in the commercial fitness niche.Emmett, just a few weeks ago, was entered into the Fitness Australia Roll of Honour.

During this interview, Emmett talks to us about technology – specifically how technology and data can come together to help drive customer connection, member engagement and growth for fitness business owners.

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In 2002, Chuck Runyon revolutionized the fitness industry when he and Dave Mortensen co-founded Anytime Fitness.

For his unprecedented and unique contributions to the fitness industry, in 2009, Chuck was honoured as the “John McCarthy Industry Visionary of the Year” by the (IHRSA).

More recently, he was honoured by Chief Executive magazine with its inaugural “Leadership” award for his commitment to investing in people and relationships. Under his leadership, Anytime Fitness has earned numerous industry accolades, including:

• “The #1 Top Global Franchise”
• “One of America’s Most Promising Companies”
• “The Fastest-Growing Fitness Club in the world”
• “The Best Place to Work in Minnesota”

During this interview, Chuck shares his experience on staying focused in a busy environment, he talks about the importance of the people in our businesses and he tells us the key traits to be a great leader.

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Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, "WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing," Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples.

Susan is dedicated to providing leaders around the world with a cutting-edge framework, dynamic model, and pragmatic course of action to shape workplaces where people flourish while producing sustainable results.

Susan is a professor in the Masters of Science in Executive Leadership program for the University of San Diego. She is a global speaker, consultant, trainer, and coach. She is also the author of by-lined articles, peer-reviewed research, and six books, including the bestselling "Self Leadership and The One Minute Manager" with Ken Blanchard.

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Jay Baer, CSP (certified speaking professional) is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including "Hug Your Haters."

Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other education resources for business owners and executives.

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This week's guest is the editor of Health Club Management Magazine – Kate Cracknell. She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world.

During the interview, Kate shares why its so important to keep your customer front of mind. She tells us what Brexit means for the UK fitness industry, she challenges clubs on how their interacting with members and connecting with the inactive community, plus she gives us some insider tips on how to get PR for your business.

Also during this week's show we have a very special announcement and we have next week's guest, Jay Baer join us for a round of Quick Fire Five!

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Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark’s largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award.

On a board level, Rasmus serves as Chairman of IHRSA as well as REPEAT and Executive Vice Chairman of Wexer Virtual, a company he founded, which supplies video based group exercise and cycling classes to the majority of the top 25 health club groups globally. He has also served as Vice Chairman of one of Europe’s largest club groups and Chairman of Exerp, who supplies an ERP system to numerous leading health club groups.

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John Lee Dumas is the founder and host of EOFire, an award winning podcast where he interviews today's most successful entrepreneurs 7-days a week. JLD has interviewed over 1200 entrepreneurs and EOFire generates over 1 million monthly listens.

John's latest project is The Freedom Journal - a gorgeous leather bound journal that guides you in accomplishing your #1 goal in 100 days. Launched on Kickstarter, it raised $453K in 33 days and became the #6 most funded publishing project of all time. You can learn more at TheFreedomJournal.com.

During today's show, JLD shares his key takeaways on topics including social media, marketing, managing your team, leadership, entrepreneurial spirit and balance. He tells us about his passion project, The Freedom Journal and we talk about why you shouldn’t be afraid to give away free content.

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Rachel Bevans is a strategic marketer, brand and communications planner and business director with over 23 years of experience leading and motivating people to drive and transform businesses to be brand-driven, customer-centric and employee-engaged. Rachel is the founder of The Healthy Brand Company and she talks to us about what we need to consider when developing our brand.

Also during this week's show, we have Pam Kufahl from Club Industry telling us about this year's show and this week's Quick Fire Five features none other than John Lee Dumas from Entrepreneur on Fire!

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Over the past 12 months we have come across some amazing stories of business owners who have raised money for charities or increased awareness about causes that are important to them. We frequently hear about fitness businesses that want to do something to give back to their local community or a charity, but sometimes it's hard to know where to start or what to do.

In this week's show, we hear from two businesses – One on One in the USA and Onward Fitness in Australia. Both have approached community support in a unique way and both have made an incredible difference in people's lives.

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Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Jason Kelly is the New York Bureau Chief of Bloomberg and oversees more than 1,200 journalists. During his time there, he's written about topics ranging from semiconductors to economic development during the war in Afghanistan. But today's focus is all around his latest book, "Sweat Equity: Inside the New Economy of Mind and Body." During the interview, we talk about how to connect with Millenials, and Jason tells us his thoughts on the future for different business models in the fitness industry. He also gives us some insights into reaching different markets including high end corporates and the currently in-active community.

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Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development.

NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015.

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Andrew Simmons is the Founder and CEO of Vision Personal Training which has 53 locations in Australia and New Zealand. Andrew was voted National Personal Trainer of the Year in 2003 and his original studio in Caringbah was awarded National PT Studio of the Year in 2010. He holds a degree in Exercise Science and has been presenting regularly at international fitness and business conventions since 1995. Andrew is the author of 2 books, “Fat Loss Take Control” and “Ready Set Go – 3 Steps to Better Health.”

During this show we discuss:

  • How to overcome business hurdles
  • The importance of learning from others
  • The challenges of running a franchise business
  • The highlights of running a franchise business

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Phone: +61 2 9484 5501
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Tema Franks is a best-selling author and has worked in customer experience, marketing, and usability testing for over three decades.

In 2001 she founded Web Mystery Shoppers, the world’s first company to test omnichannel customer service: web, phone, chat, email and in-store. Using social media techniques before social media existed, she built a database of 75,000 “mystery shoppers” worldwide. Clients have included Bank of America, Expedia, the Royal Bank of Canada, government departments, businesses and non-profits of all sizes.

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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Adam Robinson is the co-founder and CEO of Hireology (www.Hireology.com), where he's on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management.

During the show we discuss:

  • The importance of finding the right person for the job
  • Should you hire on attitude or skills
  • What holistic evaluation means and why it's important
  • The role for behavioural profiling in the interview process

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. JT has recently started a weekly Facebook live segment called, JT in the Raw! During the show, he tells us about JT in the Raw and explains why videos are such a powerful tool to connect with your clients. We also discuss qualities of a great leader and he shares some research with us that you can use with your business and your teams.

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

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Sean Greeley has an unrelenting passion for growing people and companies. Over the last 10 years, he’s developed Net Profit Explosion into the global fitness community that empowers entrepreneurs at every stage of business growth and development.

NPE now serves over 21,500 fitness business owners in 95 countries. With offices in the U.S., UK and Australia, the company has been listed six times on the Inc. 500/5000 list of fastest growing, privately owned U.S. corporations with over $10+ million in annual revenues in 2015.

During the show Sean tells us key factors in running a successful business, plus he takes us through a step by step exercise to identifying our ideal customer.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

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Vickie Saunders is fast becoming the world's leading expert in athlete sponsorship. She empowers individuals and organisations with the knowledge and skills to create and manage valuable, effective and sustainable sponsorship. Her work has been commissioned by the International Olympic Committee, and her clients include the Australian Institute of Sport, Team GB, Deloitte and many individual athletes, as well as local and global companies who sponsor athletes.

During the show we talk about - what a sponsorship consultant does, how you can partner with other businesses to gain sponsorship for your brand or say for an in-club challenge, plus steps to fostering relationships and building the network around your business.

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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This week our guest is Justin Tamsett, the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. It's been a few months since our last catch up, so this week's show is a little bit of a mixed bag. We chat about a marathon, snapchat, email marketing and role play - there is lots of ground to cover!

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Phone: +61 2 9484 5501
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This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Men in Fitness that we’ve had as guests on the show over the past few months.

From Show 42, Mike Arce from Loud Rumor talks about Facebook advertising. Then from show 48 JT from Active Management updates us on what brands consumers are supporting and how brands are turning the tables on consumers. Next Adrian Antigua from Gainsville Health and Fitness shares insights on small group training and finally Jeb Blount shares the 5 most important questions asked in sales.

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This week's show is all the very best bits of advice, information and inspiration from some of the AMAZING Women in Fitness that we’ve had as guests on the show over the past few months.

We start with Show 45, when An Coppens talks about how to engage members with gamification. From show 47, we have Mo Hagan from GoodLife Fitness and CanFit Pro who tells us what group exercise will look like in 2021. Last, but not least, we have Petra Kolber from Moving to Happiness. Petra appeared in show 53 and in this best bit, we tune in to when she is talking about the principals of goal setting.

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Lisa Simone Richards is a publicity expert for fitpros and wellness-preneurs who are dying to see themselves and their businesses featured in magazines, on TV and around the web. As the principal of PR agency Vitality PR & Communications in Toronto and the creator of Make Media Friends, an online PR school for health, fitness and wellness entrepreneurs, she’s here to teach you how to connect with the right media personalities and use the power of publicity to get your brand in the spotlight and attract your perfect clients.

During this show she shares tips on where to start, how often to pitch stories, how to get published and how to get FREE publicity! All that and much more!

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Email: info@fitnessbusinesspodcast.com
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Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy - BMC3.

Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Casey Conrad, BA, JD, has been in the health and fitness industry for 27 years. In addition to authoring “Selling Fitness: The Complete Guide to Selling Health Club Memberships,” she has created and published over 25 other sales, marketing and management training products for the industry.

Most recently Casey has created an entire line of comprehensive training programs that are delivered on-line. These include membership sales, personal training sales and Internet marketing. She has spoken in 24 countries, is a feature presenter at conventions and trade shows worldwide and writes monthly for numerous international magazines.

Casey first appeared in show 31 when we talked about sales processes; how to ask for referrals, sales tips for PTs and what areas fit biz owners need to focus on to improve sales.

This time, Casey talks us through the journey of a sales person, from hiring to managing to training and to performance management plus more!

Also, later in the show, we hear from Tom Kalka from Sargents Fitness concepts, a regular listener of the show and huge advocate of the power of podcasts.

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Email: info@fitnessbusinesspodcast.com
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Tim Keightley is an experienced visionary leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his ‘ONE Team’ philosophies.

Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.

Tim first appeared in Show 25 when we talked about recruiting personal trainers, evaluating their performance and keeping them motivated. This time, we discussed how to keep PTs in your business for longer, the major challenges facing fitness businesses in 2016 and what trends we will see in the industry in the year ahead.

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Michelle Segar is a motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” Michelle first appeared on The Fitness Business Podcast in show 33, when she talked about her book, No Sweat. This week we caught up again and this time we chatted about:

  • An exciting new project Michelle is working on that converts ideas from her book into a social media campaign
  • She tells us about a new quiz she has developed to help people understand their own motivation profile
  • We discuss the future of activity trackers and what they will include in years to come
  • Plus Michelle leaves us with three great tips to action straight after this week's show!

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Email: info@fitnessbusinesspodcast.com
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Petra Kolber is the creator of Moving to Happiness. She is a speaker, fitness expert and a happiness coach who has presented at over 300 conventions in 30 countries.

During this weeks show we discuss:

  • The role that positive psychology plays in the business of fitness
  • The principles of goal setting and how we can use those principals with our team and our members
  • How positive psychology has the potential to become a new profit centre in a fitness business
  • And we talk about how you can ignite happiness in your workplace and Petra gives us 3 top tips to implement in our business!

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast!

Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management.

During this week's show, Jeb talks about how to uncover a prospects underlying motivation, he answers the question – can anyone sell? and he shares his top 3 tips on selling services.

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Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
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Jeb Blount is the best-selling author of seven books including "Fanatical Prospecting," "People Follow You," and "People Buy You." He is a Sales Acceleration specialist who helps organizations reach peak performance fast!

Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management.

During this week's show, Jeb talks about the human element in connecting with customers, shares advice on retention in a 24/7 fitness center model and he gives us the 5 most important questions to ask in sales.

Visit: fitnessbusinesspodcast.com
Email: info@fitnessbusinesspodcast.com
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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This week we answer all your questions about starting, running and growing group training in a PT studio or fitness club with our special guest Adrian Antigua from Gainsville Health and Fitness, USA.

Adrian Antigua is the general manager and sales manager for Gainesville Health and Fitness in Florida, USA, which includes a 75,000 square foot club with over 28,000 members. After graduating from the University of Florida, he quickly discovered his passion for fitness, the power of company culture, and the customer experience, sharing his insights via blogs on sites such as clubsolutionsmagazine.com.

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Bill Moore is the new CEO of Fitness Australia, He has an extensive background in the fitness industry, which started with the ownership of a strong, independent fitness facility in the early 90’s and being involved in the foundation work and establishment of key principals that now underpin Fitness Australia.

More recently Bill was responsible for the development and successful running of the Michelle Bridges Group of Companies. Bill has a high level of experience and expertise in business development, operations and brand development.

During the interview we chatted about his goals for the business over the next 12 months, and he shares some great tips on branding and the importance of truly knowing your customer.

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Email: info@fitnessbusinesspodcast.com

Phone: +61 2 9484 5501

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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.

During this show JT updates us on his visits to some U.S. gyms, he tells us all about SIP’s and we chat about how consumers have changed the qualities they look for in the brands that they support. Also in this week's show we hear from one of our wonderful listeners, and we announce the winner of our April prize – Jeb Blounts book, "People Buy You."

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A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada.

Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014.

Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post.

In this week's show, the focus is on Group Fitness. We look at what group fitness might look like in 5 years time, what the instructor of 2021 should aim for and Mo gives us her top tips on preparing ourselves for group fitness in the future.

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A global ambassador on the benefits of exercise and living well, Maureen Hagan is vice president of program innovation for GoodLife Fitness and canfitpro – Canadian Fitness Professionals — the largest fitness education and certification organization in Canada.

Mo, as she is known in the fitness industry, is a licensed physiotherapist, a Physical Health Educator and has been recognized for her work in fitness that spans three decades, with numerous awards for innovation, passion and leadership and, was named as one of Canada ’s 20 Most Influential Women in Sport and Physical Activity in 2014.

Most recently, Mo was acknowledged by IHRSA with the ‘Woman Leader Award’ in honor of Julie Main. Mo is a published author and a regular contributor to consumer magazines and on-line publications including the Huffington Post.

In this week's show, the focus is on Leadership. Mo talks about the evolution of leadership and culture in the fitness industry, she explains Leadership through serving others and gives us tips and examples on how to lead this way.

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An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design services, serious game design and an online gamification support community. During the show, An explains exactly what Gamification is all about, what it means for fitness business owners and professionals, how to get started, and how you can take advantage of 2016 – the Olympic year, to introduce gamification into your business!

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Lexie Griffiths is a world-renowned speaker, inspirational coach and creator of The Sizzle Box! During this week's show, Lexie talks about Leadership and Team Culture. She gives tips on developing love within your teams and shares how to increase retention within your fitness business.

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This week's show features Justin Tamsett from Active Management. JT talks about creating a customer experience, status within our businesses and the importance of personalisation for our members. He also gives us a 3 step action plan for getting started with rewarding status within your business.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Mike Arce is the founder and CEO of Loud Rumor internet, marketing and advertising agency based in Scottsdale, Arizona. Mike shares advice about Facebook advertising, lead pages, sales funnels, lead quality versus quantity plus Mike shares his top 3 tips on where to start with your online marketing.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Today's show is The Best of the Boys! It brings together the best bits of advice, information and entertainment from some of our amazing guests on the show over the past few months.

Show 22 – JT from Active Management tells us what we need to know about our customers and creating your Avatar.

Mike Michaelowitz from Show 24 tells us about the Profit First Formula and how we can work it out for our own businesses and Mike shares his top 3 pieces of advice for Fitness Business Owners.

In show 25 Tim Keightly gives us his top tips for keeping Personal Trainers motivated and what we should look for when recruiting personal trainers.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Today's show brings together the best bits of advice, information and entertainment from some of the AMAZING Women in Fitness that we have had as guests on the show over the past few months.

Show 21 – Robbie Kellman Baxter, the author of The Membership Economy talks about why the first 30 days is so critical in building behaviors.

Show 27 - Christine Thalwitz from the ACAC with advice on how to go about planning a charity campaign.

Show 31 - We have the incredible Casey Conrad who talks about what areas fitness business owners need to focus on to improve their business.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Lisa Maltman, recently launched a business called The Sleep Connection. With a professional background in Corporate and Sleep Health, as well as her personal experience, Lisa shares insights into the impact sleep has on all aspects of our lives, our business, our teams and our clients.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.

During this show, JT updates us on some recent gym visits, customer experiences he has had and some great books he has read! Also during this week's show, we hear from Ryan Hogan, the CEO of Australian Fitness Network, who tells us all about FILEX 2016.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Will Phillips is the founder and CEO of REX Roundtables. Over the past 45 years, Will Phillips has consulted with about 800 organizations in 34 industries. He is an avid reader of management/business books, magazines and specialized journals, and as you will hear in today's interview, Will has a knack for extracting significant information and observations and translating and applying it in the fitness industry.

During today's chat, Will updates us on his role with REX, talks about the latest changes in the fitness industry over the last 12 months, and shares some new strategies being introduced into REX, He also tells us about a heap of great business books to check out!

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.

During this week's show, Sean shares his tips on copywriting, steps from opt-in to content delivery and keys for asking for the Sale.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.

During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging!

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

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Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors.

During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon.

During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs.

Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understand why we focus the interview on where to find great people and how to hire them, systems for choosing the right person plus her top tips for training and goal setting. If you have a team, or intend on building a great one, then this is a must listen interview for you.

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications.

During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities.

During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner.

She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough - she just got named the IDEA Fitness Instructor of the Year for 2015!!

During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.

During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.

During this week's interview we talk to Bill about:

  • Common trends from data collected from Under Armor apps
  • How they are keeping people engaged with the apps
  • How will the digital can work in conjunction with the fitness industry
  • How much does Under Armor really know about their customers?

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
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Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best.

Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her:

  • Where should our listeners start of they were to run such a campaign?
  • What are 3 key factors to make it successful?
  • What are 3 things to be aware of as they progress down the road with this campaign?
  • What are 3 pieces of advice you would pass on from all your experience?

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:

  • On-boarding new members into your gym
  • How life experiences influence how we exercise
  • How consumers love Mystery experiences
  • How we can use this consumer trend with our clients and in our gyms

Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Tim Keightley is an experienced visionary, leader and has been the driving force behind some of the most successful health and fitness brands in the world. He has a track record that includes creating the largest personal training business in Europe and elevating some of the most successful in the US to new levels. Tim is also a highly sought after speaker who inspires people with his motivating and captivating presentations about team work and his 'ONE Team' philosophies.

Most recently Tim was a key executive behind the expansion of Gold’s Gym International as the Executive Vice President of Operations. He is now sharing his knowledge and expertise with leading brands on a variety of projects, as a senior advisor with the Fitmarc and Integerus organizations.

As an expert on Personal Training, we ask Tim how to keep a personal training department motivated, what numbers a PT should be evaluated on and 3 tips for growing a PT business.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of "Profit First, The Pumpkin Plan" and "The Toilet Paper Entrepreneur." He's a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC.

Today Mike travels the world as entrepreneurial advocate. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.

During today's show, Mike talks to us about his book "Profit First," in which he give us details on the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating — will become permanently profitable.

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Debora Warner is the president and CEO of Mile High Run Club. A niche fitness business that caters to runners, both new and experienced. They promote themselves as the first dedicated studio for running, and it's based in the heart of NYC. Debora herself has coached hundreds of runners over the past several years, she is an RRCA Certified Running Coach as well as an ACE Certified Group Fitness Instructor and lifetime endurance athlete.

Mile High Run Club is an example of how a passion can turn into a profitable business and throughout this interview, Debora shares some of her key secrets to success and the exciting plans for the future of Mile High Run Club.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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In this week's show, JT from Active Management shares some new research about the role of people in our business. He asks the question are we paying them enough attention and should there be a stronger focus on Human Resources in our businesses.

We then dive into demographics and how we can no longer assume that traditional segmentation is relevant and, as a result, he gives us insights on what we need to do to better understand our customers.

Also in this week's show, we hear from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

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Robbie Kellman Baxter is the author of "The Membership Economy" - a book that shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

During this interview, Robbie takes us through her version of the sales acquisition funnel, we talk about displaying membership rates on your website, we delve into super users and what you can do to get them in your business, plus Robbie shares her top 3 tips for fitness businesses to grow.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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We are celebrating our first 20 shows by looking back on some of the very best advice, tips, ideas and lessons our guests have shared on The Fitness Business Podcast so far! We rewind to interviews with Amanda Vogel who shares advice on social media, Bill McBride with tips on strategy, Steve Jensen shares his experience on sales, Mark Miller gives us insights on leadership and Bryan O’Rourke talks about technology! All of that, plus we hear from the CEO of Exercise New Zealand, Richard Beddie about FitEx 2015.

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Email: info@activemgmt.com.au
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Randal Godden is the CEO and a chairman of VISTAGE South Africa and also operates as a strategic management consultant and Company Director in South Africa and internationally. His career spans over 50 years and includes line management experience, Chief Executive, Chief Financial Officer plus strategic consulting and mentoring to clients in a broad range of industries.

During this week's show we ask Randal:

  • The top 4 things you must have in your business plan
  • What you should include when tracking your Key Performance Indicators
  • What to look for in a good accountant, and
  • The 4 key areas you need to manage and focus on, if you want to be profitable

Visit: ActiveMgmt.com.au
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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.

This week's show we chat about:

  • How not to handle a customer complaint
  • What to do to ensure you monitor online activity about your business
  • Real life examples of businesses that have embraced Local Love and Rewarded Status

Also in this week's show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

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Working in almost every role a Fitness business has to offer, Rhys Cutifani was General Manager of the Southern Cross Health Club when awarded Australian Health & Fitness facility of the year by Fitness Australia in 2008. Over the last 6 years Rhys & his wife Bridie have opened 18 Anytime Fitness Franchises & currently own & operate 7 AF clubs around Australia. They were awarded Australian Franchisee's of the year in 2009 & 2010, & most recently won international Franchisee of the year 2013.

Rhys' group of clubs goal is to "add 100,000 healthy life years by 2020" to their members lives. During the show Rhys talks about the main differences between a franchise club and an independent club, the importance of community involvement in business success and his top keys to success for a franchise club owner.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
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Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 people to watch in 2013. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals like Inc. Magazine, the Wall Street Journal and the New York Times and was recently recognized as one of the top 17 most influential entrepreneurs on twitter.

During our interview, Bryan tells us the coolest things happening in fitness technology right now, he gives us tips on staying up to date on all the new technology coming into the market plus he shares his non-negotiable tech tips for fitness professionals.

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Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

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Mark Miller is the Vice President of Merritt Athletic Clubs and has over 20 years of experience at the Senior Management level. His expertise lies in Leadership and staff development, revenue generation through both sales and non dues revenue programming, strategic operations and systems development.

During the show we ask him 3 questions:

  1. How do you define visionary leadership and what do you to do live that?
  2. Why type of professional development do you do to lead your team?
  3. Top 3 tips for new managers starting in the industry

Visit: ActiveMgmt.com.au
Visit: fitnessbusinesspodcast.com
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance. During this show, we check out gyms around the world, including The Row House and The Mile High Run Club in New York, 220 Fitness in Santa Monica and Orange Theory Fitness. We also explore the consumer trend called, Betterment, and get a deeper understanding of how to use devices and data to #grow your fitness business.

Also in the show, Sharon Tousley is back with her latest tip on starting your own podcast and, this month, shes giving us the inside tip on whats involved in a well planned launch.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

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Darren Shaw is the owner and manager of CrossFit Ignite, a Sydney based CrossFit box. The business started in 2002 but has been using CrossFit principals since 2007. Darren is an experienced trainer and is known for taking no BS excuses. He also happens to be an excellent marketer and has an in depth knowledge of his target audience. He knows where to find them and how to speak to them.

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Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

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Mish McCormack is an internationally acclaimed and award-winning Personal and Corporate Fitness Trainer. She has been the recipient of the Fitness Life NZ Personal Trainer of the Year three times (an unbeaten record), the Powerade NZ Personal Trainer of the Year, and the NZ Contribution to Community Excellence Award. With a Certificate of Fitness Management from the University of Otago, and 16 years experience as Personal Trainer, Mish is REPs registered and sits on the board of the PT Council of New Zealand.

We ask Mish three questions:

  1. You have won a number of awards, does this help your business and how?
  2. In your experience, what are the challenges PT's may face moving from a contractor role to having their own studio?
  3. What are 3 pieces of advice you would give a PT in the first 6 months of their career

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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990 and now travels the globe speaking on topics from business skills to work-life balance.

During this episode, JT talks about:

  • Branding of clubs in Russia and London
  • Differentiating your business from your competitors
  • Understanding what is a ‘brand fanatic’
  • How do we focus on helping brand fanatics
  • What do we focus on building status

Also in this week's show we chat to Sharon Tousely from Podcast Prowess who gives us tips on intros and outros plus how to create calls to action for our podcast. and we hear more about one of our sponsors – Visual Fitness Planner and why it is the ultimate way to improve your club's Set-Show-Close percentages.

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Visit: fitnessbusinesspodcast.com

Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

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Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals.

During this interview we ask Fred three questions:

  • What should be a health club's #1 social media platform?
  • What advice would you give listeners to stay abreast of all the tech that’s happening in the industry?
  • As a fitness business owner, what would be your 3 MUST DO's around technology?

Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.

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Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)!

With over two decades of experience, Krista shares advice, tips and insights into creating an outstanding PT and Group Fitness team, her formula for a winning group exercise experience, and how to grow Personal Training in your club. During this interview we ask her three questions:

  • What specific activities can you do to create an outstanding PT and Group Fitness team?
  • What should the Group Exercise Jigsaw puzzle look like?
  • What would be your 3 top ideas to grow personal training?

Also in this week's show, we hear from Podcast sponsor, REX Roundtables - the most unique opportunity on the planet for you to grow your business.

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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.

During this episode, JT talks about:

  • Why identifying our customer's learning style is essential for truly connecting with them
  • Exactly what it means to be a guest in your client's YOUniverse
  • The importance of delivering a seamless, comprehensive and personalized service to our prospects and customers

Also in this episode, our resident podcast expert, Sharon Tousley, tells us about the equipment you need to kick start your very own podcast, and we hear more about one of our sponsors – Visual Fitness Planner and why it's the ultimate way to improve your club's Set-Show-Close percentages.

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Email: info@activemgmt.com.au

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

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Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professional's incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and a Certified DISC Presenter. His company, Impact Training Corporation, is one of the world's leading sales and communication training and consulting companies.

During this episode, we ask Steve 3 questions:

  1. What is the #1 area fitness businesses are consistently strong in sales and where are they consistently weak in sales?
  2. What has evolved in the sales process to meet the modern business?
  3. What are 3 areas a fitness business needs to fire in, if they want more sales?

Also in this week’s show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

Visit www.ActiveMgmt.com.au
Email: info@activemgmt.com.au
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

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Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers. He owns BMC3 – a health club consulting company and most recently he and partners launched Active Sports Clubs. He is considered a thought leader and heavily involved in moving the health & fitness industry forward.

During this episode, we ask Bill 3 questions:

  1. What does the Threat of Substitution mean for a fitness business?
  2. What are the characteristics you look for in managers of your clubs?
  3. What are 3 critical components to a strategic plan?

Also in this week’s show, we welcome one of our new sponsors – Tribe Team Training who are global leaders in providing Team Training solutions to health and fitness clubs around the world!

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Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.  During this episode he shares updates from the Industry Leader roundtables, valuable insights from a Harvard Business Review study and he explores the consumer trend called, Tinderisation!

During this episode, JT talks about: 

  • The importance of accurately tracking leads in order to understand the effectiveness of your marketing dollars
  • Why your business vision and mission must become a part of your team DNA
  • And what exactly Tinder has to do with your gym members!

This episode also features our podcast marketing expert, Sharon, who shares tips on identifying your podcast and the importance of truly understanding your target market.  

We hear an update from Pam O’Donnell of The IHRSA Institute, plus get a taste of one of our new show sponsors, Visual Fitness Planner, a must for PTs and gym owners to check out!

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In this show we hear from Amanda Vogel, the owner of Active Voice, a writing, editing and consulting service for the fitness industry. She’s a Hootsuite-certified social media consultant for fitness brands and public figures and a Fitness Technology Spokesperson for IDEA.

During this interview Amanda shares her tips on why its essential to truly understand your customer, the importance of strategy and planning for Social Media success, and having the right person working for your business or brand.

In this interview we ask her 3 questions:

  • What are the 3 biggest errors fitness businesses make around Social Media?
  • Who should run the Social Media department?
  • What are your top 3 tips to becoming more efficient at managing your social media strategy?

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In this show, we interview The Retention Guru, Dr Paul Bedford.  With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management. 

In 2015 Paul will be publishing a 1 million member study of the North American fitness market, the worlds largest fitness market study. He has just finished a 340,000 member research over a four year period on the UK Fitness Industry and a study of the New Zealand fitness market. Paul is the author of the book ‘Why people join, leave and stay with health and fitness clubs’. 

In his interview we ask him 3 questions:

  • After all your research, what is the MOST surprising revelation?
  • Have you seen any correlation between GX & retention; PT & retention?
  • If you were a club owner, what 3 strategies would you explore to build retention based on what you know?

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A regional health club owner and industry consultant, MJ shares his experiences from owning his club. Taking over a tired run down club 3 years ago in Warwick Queensland, Michael and his Team have grown the membership base to over 1100 members and helped increase exercisers in the town. 

MJ shares how to differentiate your club in a crowded market place.  He talks about the importance of group fitness.  He says you need to be super creative in your marketing and gives us two awesome promotional ideas that you can use in your club. And, finally, he suggests how to engage your team. This podcast is packed with ideas that you can implement in your fitness business quickly.

In his interview we ask him 4 questions:

  • How do you stand out in a crowded marketing place?
  • What's the best marketing campaign or promotion that you’ve done in the past 12 months?
  • What would be the number one strategy for keeping members in your club?
  • What are your 3 top tips for professional improvement for people new to the fitness industry?

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In this show we hear from Lauretta Stace, CEO of Fitness Australia.  For the past 20 years, Lauretta has held leadership roles in both the not-for-profit and private sectors within health-related organisations. 

Since starting in her role in 2006, Lauretta has embarked upon a journey to raise the profile of the fitness industry, to help integrate the industry within the health sector and to ensure that the industry is recognised for its important role in helping millions of people to improve their health and wellbeing through regular exercise and other lifestyle changes. 

During this show, Lauretta answers some key questions about the business of fitness, but also reminds us about making the time to undertake self reflection, the benefits of having a business coach, and why you should try and push yourself outside your comfort zone! 

In his interview we ask her 3 questions:

  • What is the number one Challenge Fitness business owners face?
  • What Is the Key to Retention?
  • What Are Your Top Three Tips for Success?

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In this weeks show we hear from Justin Tamsett, Brent Darden, Nardia Norman and Sharon Tousley.

JT the Managing Director of Active Management shares what ‘local love’ means to the 2015 consumer.  With this information you will know where to concentrate your energy.

Brent Darden is the President of Brent Darden Consulting, a Chair of REX Roundtables and the former Chairman of IHRSA.  In his interview we ask him 3 questions:

  • How did he select his Team at his own club Telos Fitness Centre?
  • He shared many of the business KPI’s and financial performance, so we ask what is the advantage to sharing this information with his Team
  • What are 3 attributes he believes can make a fitness business better.

Nardia Norman, needs no introduction to our Aussie listeners bit for the rest of the world, Nardia is one of Australia’s premier personal trainers.  She was awarded the Australian Fitness Network Personal Trainer of the Year, author of the book Body IQ and now an International Speaker to Personal Trainers.  In her interview we quiz her on

  • How do you get more clients? ie what is / was your number lead source and why do you think?
  • How do you convert a sale?  Describe your sales process from enquiry to then paying customer.
  • What are 3 tips you would give a PT business owner (or a club owner or manager) for running an amazing business?

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Justin Tamsett, the Managing Director of Active Management, has travelled the globe in the last 12 months working out in 39 different gyms, cross fit boxes and personal training studios.  This show he shares his insights and learning’s from his experience in niche, boutique clubs in the fitness mecca called New York City!  You will pick up tips on where to find good people to work for you.  You will also hear about consumer trends around using wait time.

Finally, JT explains what REX Roundtables are and how you can find out more in order to #GROW your business.