SMT Marketing Podcast: Recent Episodes
Dave Larson
Welcome to the SMT Marketing Podcast, we are glad you are here. This is a podcast for business owners and entrepreneurs of Stage 2 companies who want to improve their marketing and sales. The topics we cover are either questions we are asked, issues we've faced or helpful things to know when running a business. We encourage questions from the audience.
Today, Dave talks about helpful tips on how to get higher quality applicants from your online marketing.
Today, Dave talks about the best ways to ensure you are creating Facebook ads that get results.
Today, Dave talks about the two most powerful motivators that are sure to get buyers to make a purchase.
Today, Dave talks about how to turn failure into success and gives several insightful tidbits on how to make it happen.
Today, Dave talks about ways to be more successful at certain tasks and has a special offer for the first hundred listeners to get a program that can help you for FREE.
Today, Dave talks about the best ways to solve any issue that arises with your marketing.
Today, Dave talks about what business owners should fall in love with rather than your product itself.
Today, Dave talks about what to consider when deciding whether or not to focus your business on a niche.
Today, Dave weighs in on whether or not answering an RFP is worth your time and resources.
Today, Dave talks about ways to repurpose and repackage content to fill in when a content creator needs a break.
Today, Dave talks about which page is one of the most powerful pages on your website and why.
Today, Dave talks about how Apple’s new privacy policy can affect your email open rates and what to do to help ensure accuracy.
Today, Dave talks about the importance of being a good corporate citizen in the wake of the recent Facebook legal issues.
Today, Dave talks about some of the things you can do to prevent overwhelm when starting online courses, coaching programs, etc.
Today, Dave talks about cool and innovative ways to liven up virtual conferences and events.
Today, Dave talks about what you need to keep track of when you conduct marketing tests to maximize the effectiveness of your marketing initiatives.
Today, Dave talks about how Apple’s Privacy Policy could change the future of marketing.
Today, Dave talks about ways to help you discover what you really want in business and in life.
Today, Dave talks about what major online stores and Ecommerce online properties have in common that is critical to their success.
Today, Dave talks about what you need to evaluate to decide whether or not to move forward with certain projects and initiatives.
Today, Dave talks about how certain warning labels may make us fearful and shares his perspective on how this should factor into your decision making when choosing a product.
Today, Dave talks about what can motivate and close a sale or lose a sale as we continue to navigate through the pandemic.
Today, Dave talks about an exciting new robot writing tool that can write most of your marketing messaging for you.
Today, Dave talks about the 3 questions you should ask to ensure your info products are generating the desired leads.
Today, Dave talks about which marketing tools to use to generate positive ROI. Here is where you can get the list of marketing tools Dave discusses in the podcast... https://smtmarketingtools.com
Today, Dave talks about the ways companies are sending customers confirmations and what it means to both the company and the customer.
Today, Dave gives insightful tips about how to make your website and online marketing presence more senior friendly.
Today, Dave talks about the many ways Artificial Intelligence is impacting marketing and reviews the types of AI tools that are available.
Today, Dave talks about what you need to do to preserve the integrity of your marketing data in the wake of Apple’s update to the operating system that gives people the choice as to whether or not they want their online activity to be tracked.
Today, Dave talks about ways to engage on LinkedIn to maximize your time spent and the quality of your connection results.
Today, Dave talks about the importance of education and training on your product or service to ensure your client’s success.
Today, Dave talks about things to consider before a company should venture outside of their area of expertise.
Today, Dave talks about what your marketing focus should be to keep your business thriving.
Today, Dave talks about which elements of your marketing strategy to track in order of importance and provides the recommended cadence for reviewing the results of your marketing initiatives.
Today, Dave gives suggestions on which CRM systems are best for small teams. Here are the links to his top picks:
ActiveCampaign: http://bit.ly/TryActive
FG Funnels: https://bit.ly/3dBr4RR
Today, Dave talks about ways businesses tend to attract their tribes and poses important questions to help determine what vibe your business may be giving off and where it stands with your current and future customers.
Today, Dave discusses the evolution of social media automation and offers an interesting perspective regarding its current state.
Today, Dave talks about ways to quickly generate profit from your marketing with special guest and renowned copywriter, Karl Freitag.
Today, Dave shares what the main goal of business should be to ensure continued success.
Today, Dave talks about the power of a one pager and provides information on how to obtain an example of one by visiting: https://smtmarketingscorecard.com/
Today, Dave talks about the most read book in the world and how a certain translation can uncover new meaning and understanding.
Today, Dave shares some helpful copywriting tips and advice from renowned experts Michael Stelzner and Ray Edwards.
Today, Dave talks about the benefits of Clubhouse, touted to be the hottest new social media platform.
Today, Dave talks about the benefits of using the Apple Pencil instead of your mouse to add “zoom” to your Zoom meetings.
Today, Dave talks about the questions to ask and provides a scorecard to help you evaluate the effectiveness of your marketing. To get the SMT Marketing Systems Scorecard visit www.SMTMarketingScorecard.com or text the word scorecard to 773-770-4377.
Today, Dave talks about 5 critical items you need to assess before abandoning or changing a marketing strategy.
Today, Dave talks about how to increase productivity and be happier and healthier using strategies from the book, “Indistractable: How to Control Your Attention and Choose Your Life,” by Nir Eyal.
Today, Dave shares his system on how to avoid impulse buys during the holiday season when inundated by special offers.
Today, Dave talks about Jay Abraham’s seminar on becoming preeminent in your marketplace and shares important insights and highlights from the program.
Today, Dave talks about two intensive virtual marketing seminars that he signed up for and attended at the same time.
Today, Dave talks about how to use Fear of Missing Out (FOMO) to generate and increase sales.
Today, Dave talks about the importance of heeding messages sent through Google My Business to ensure your company’s website does not fall prey to scams.
Today, Dave gives a series of tips on how to cut down on confusion and improve your marketing.
Today, Dave discusses the importance of having an organization system such as a CRM to manage your sales pipeline effectively.
Today, Dave talks about how the importance of chat applications to engage with a prospect in real time.
Today, talks about how Apple’s recently launched Intelligent Tracking Prevention (ITP) feature on Safari may affect your marketing.
Today, Dave talks about the things you can take stock of and change now to prepare your business to ensure you come out ahead during the recovery.
Today, Dave talks about social media platforms and the technology and tactics they use to keep you coming back.
Today, Dave shares his experience in feeling the proverbial bite when lead generation company, bark.com did not stand behind the quality of their leads.
Today, Dave talks about how we can apply Jim’s Rohn’s “Ant Philosophy” to help get through current challenging times in business and life.
Today, Dave talks about ways to break up the monotony of working from home and quarantining.
Today, Dave gives 10 helpful tips that will help you increase the value of your product or service.
Today, Dave explains ways to meet your clients’ needs during these times of change to present solutions that will keep them thriving.
Today, Dave talks about the choices for a mailing address after moving to a virtual office.
Today, Dave talks about moving an established office into a remote model and walks through the steps for a smooth transition.
Today, Dave discusses the two sales techniques that get the sale, citing Chet Holmes’ proven strategy.
Today, Dave give tips on ensuring your product and company reviews are up-to-date and reflective of positive feedback.
Today, Dave discusses risk reversal techniques that can help attract more buyers and generate more sales.
Today, Dave talks about ways to leverage various marketing platforms to extend your reach.
Today, Dave talks about the importance of messaging as people navigate through uncertain times.
Today, Dave talks about ways that marketers can get the responses they are looking for from their audiences and cites Ryan Levesque’s book, "Ask." to explore how.
Today, Dave talks about a recent online transaction gone bad and how to avoid this as both a consumer and if your company is the seller.
Today, Dave talks about ways to make impact in a shorter time frame with your marketing.
Today, Dave talks about methods to capture feedback from your customers and successfully make the improvements that are identified in the process.
Today, Dave talks about the effectiveness of online 2-step order forms and sales funnels and gives away a free strategy session to help drive home how.
Click the link below to sign up to receive a 14-Day Free Trial of Clickfunnels and Dave's special offer of helping you 1 on 1 to map out your funnel: https://clickfunnels.com/?cf_affiliate_id=153151&affiliate_id=153151
Today, Dave talks about how buy one, get one free offers work well with certain items but not others.
Today, Dave gives an anecdotal way of how to measure advertising success during this unprecedented time.
Today, Dave talks about getting past your fears during these uncertain times to make the overall picture better for your company.
Today, Dave talks about the importance of avoiding mention of Coronavirus in your marketing to ensure sensitivity to your customers and prospects during this difficult time.
Today, Dave discusses some of the tools that can help make working from home more seamless.
Today, Dave discusses how to unlock a person’s thinking to help you discover which types of clients your company would most successfully engage with, citing the book, The Dan Sullivan Question.
Today, Dave discusses how your personal brand is affected by the colors you wear from your wardrobe to your hair and nail color and explains how a color consultant can conduct a color analysis to ensure you are looking your best and staying on brand.
Today, Dave discusses the best practices of how to convey offers on your website and align them with your customers during their visits to your site.
Today, Dave discusses how a website’s “buy” button color can make a huge difference in conversions.
Today, Dave discusses how new, innovative packaging can increase the value of your existing product or service and highlights Disney’s new light-up Millennium Falcon French Fry Bucket.
Today, Dave talks about the Dr. Pepper College Football Fansville TV commercial series and how the advertisers have left fans in the dark by not getting the message across clearly.
Today, Dave talks about an incident with an affiliate marketing partner that stole a sale rather than following the proper affiliate protocol.
Today, Dave reviews 5 different planners to help you find the right one for you to keep you organized in the new year and beyond.
Today, Dave talks about successfully using a planner to ensure you stay on track with your professional and personal goals throughout the year and to allow you to right the course timely should things get off track.
Today, Dave talks about the importance of keeping your eyes on the data and facts in your marketing initiatives while keeping an open mind so that decisions to change direction are not made in haste.
Today, Dave talks about the importance of forging a path to connect with your prospects by making sure your online presence is representative of your brand and marketing goals.
Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discounts and offers are most competitive.
Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoiding purchases that may create additional work so that you can unplug and take that well deserved holiday break.
Today, Dave talks about the potential implications of misnaming a product after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower, yet it is essentially an SUV with none of the traditional Mustang features.
Today, Dave gives tips on how to spend wisely on digital advertising during the holiday season.
Today, Dave shares insights into which social media platforms are best for reaching a B2B audience.
Today, Dave talks about the benefits of creating separate websites for franchises and businesses with multiple locations.
Today, Dave talks about the do’s and don’ts of building franchisor websites to make sure your customer audience does not get confused with your franchise opportunity audience.
Today, Dave talks about the importance of determining how long your product will be viable and ways to extend its shelf life.
Today, Dave talks about stepping out of your comfort zone to focus on projects with bigger potential.
Today, Dave shares tips on what you need to do to keep your marketing focused on the most important things.
Today, Dave talks about ways you can build your prospect list before your product launches to improve launch success and avoid pitfalls.
Today, Dave talks about critical components to look for to make sure that you have a viable market for your product.
Today, Dave gives insights into what you must build in your prospect to get them to feel certain that your company’s products or services are right for them and to act.
Today, Dave discusses 5 ways to expand and create a bigger pond to target and reach more prospects.
Today, Dave talks about the different types of before and after photos and the purpose and best practices for utilizing each to capture your audience’s attention.
Today, Dave talks about the power of recurring revenue and how it can transform your business and shares two simple tips that can turn your clients into recurring revenue clients.
Today, Dave gives insightful tips on the importance of prioritization in self and professional development.
Today, Dave talks about how to get real value out of your podcast by having a solid back end sales process.
Today, Dave talks about his lessons learned from launching new products on Amazon.com recently and gives tips on the best ways to navigate through the many complexities to get your products entered and launched successfully.
Today, Dave gives valuable advice about how to fine tune your email marketing content to capture and keep your audience’s attention.
Today, Dave talks about best practices for tradeshow sponsors and vendors to help them engage their audience and build relationships with prospects and clients, while leaving a positive, lasting impression.
Today, Dave talks about the importance of having and updating your company’s business and marketing plans.
Today, Dave talks about one of the most revered marketing mottos in the world and elaborates on ways you can successfully follow it.
Today, Dave talks about the importance of giving back with your marketing efforts to help charities in need.
Today, Dave talks about fly-by-night marketing tricks and what to focus on instead to build a solid and successful business.
Today, Dave talks about several hot buttons that can make your clients walk out the door and gives helpful tips on what you can do to ensure they stay.
Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.
Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.
Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
Today, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.
Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.
Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.
Today, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.
Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.
Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.
Today, Dave talks about the importance of having someone monitor your Facebook page if you are running ads and why this so important.
Today, Dave gives us important tips on how to keep your email marketing lists clean to increase your open and click rates and to stay out of the dreaded spam filters.
Today, Dave talks about what business owners can do to increase the perceived value of your products.
Today, Dave gives 5 helpful tips to ensure that your remote podcast interviews sound great.
Today, Dave talks about his new Free Publicity Cheatsheet which is a free resource that offers 10 ways to get more publicity for your business. https://FreePublicityCheatsheet.com
Today, Dave talks about creating a sense of urgency with offers in your sales funnels by adding “limited time” elements to get your audience to act quickly to get the best deals.
Today, Dave talks about the implications of closing posts in Facebook Groups when negative comments and discussions are made and offers perspectives into resolution.
Today, Dave talks about the importance of identifying and testing the traffic in your sales funnel.
Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisfaction guarantee, you don’t want to miss these best practices.
Today, Dave gives us 3 simple tips to improve the sound quality of your audio recordings.
Today, Dave shares some great nuggets from Gregg Clunis, whose Tiny Leaps, Big Challenges podcast helped revolutionize the industry.
Today, Dave shares important podcasting tips from writer and podcaster, Kate Erickson while attending the Podcast Movement conference in Orlando, FL.
Today, Dave tells us about his chance meeting with renowned podcaster and author, Pat Flynn and how important podcasting is in building community.
Today, Dave gives us helpful tips about maximizing your time and results at conferences.
Today, Dave updates us on how he faced a recent unexpected business challenge and emerged successful by believing in his team.
Today, Dave outlines positive steps to follow when your business is faced with an unexpected challenge.
Today, Dave discusses video advertising platforms and the new trend of closed captioning with muted sound.
Today, Dave talks about what to do if some of the more modern approaches to marketing aren't working.
Today, Dave discusses perceptions of offers. Are they legitimate reasons for parts of your offer or are they just marketing hype.
Today, Dave dissects an offer he found to be irresistible. He shares the components and the psychology.
Dave discusses the importance of empowering your team to keep your customers satisfied.
Today, Dave shares some things you should check on to make sure your website is looking good on mobile.
Today, Dave talks about how to spot the prospect who is not a serious buyer before they waste a ton of your time. There are always exceptions, but these methods have smoked out a few tire-kickers.
If you ever wanted to learn something quickly, today's podcast is for you. Dave talks about the full immersion method of learning and specific techniques for getting the deepest understanding.
Today, Dave talks about B2B sales prospecting tools. Which one helped him solve a tough sales challenge? Listen in to find out.
Today, Dave talks about how you can expand the geography of your local business in Google.
Today, Dave talks about the 2 main ways to grow your list and get customers using Social Media.
Today, Dave talks about the impact Amazon is having on online sellers and strategies to consider. This article was referenced in the podcast... https://www.buzzfeednews.com/article/leticiamiranda/these-are-all-the-businesses-you-never-knew-were-owned-by
This is the fourth and final episode in our 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
This is the third episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
This is the second episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
This is the first episode in a 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
Today, Dave discusses his experience at Moe's Southwest Grill in Lake Mary, Florida on Saturday June 22, 2019. You often hear talk of customer service and customer delight well, there is another level above that. Even though corporate still needs to re-evaluate the Adobo Chicken recipe, this shows the team can make the difference.
Today, Dave talks about how to reach the hard to reach audiences. Here is the GOAT Episode mentioned in this podcast... https://www.facebook.com/mikearcelive/videos/2295915647398899
Today, Dave talks about some realities of husband and wife teams running a business together.
Today, Dave talks about how to make sure the information about your business stays around for the long haul.
Business owners and marketers are always creating things... new products, ads, copy, video, and solutions. Today, Dave shares his creative process in hopes it will help you to be more creative.
It happens to every human, something or someone puts us in a bad mood just when we need to write something or create something. Rather than be tormented, Dave talks about how to break that funk and get back to being your creative self.
Some of the resources mentioned on the podcast... Healing Essence song on Reiki Essence album, Meditations for Manifesting by Wayne Dyer Audio and/or Secrets To Manifesting Your Destiny by Wayne Dyer.
Today, Dave is talking about some disturbing trends in video watching behavior and how it is impacting ad length.
Today, Dave talks about what you are likely to experience when running ads on Facebook. Listen to this podcast and you will be prepared.
Today, Dave shares a few tips for the first-time video talent. These are things, you as the video talent, can make your videos better.
Today, Dave talks about some of the situations, causes and events that can force a rebrand. The end of an era for Apple iTunes.
Today, Dave talks about one of the most important pieces of marketing real estate on the web... your company's web address. Whether you call it a domain, a URL or a web address it is very important. Here are the domain strategies you can use to rank higher, be easier to find and get better results from you website.
Today, Dave talks about Postcard mailings. Postcards are an old school marketing method that still works today. We are covering where you should consider using them. If you want to try it, call Sales & Marketing Technologies 407-682-2222 and we'll be happy to connect you with our partners in the industry.
Dave is talking about the serious long-term commitment required for successful marketing in today's digital environment. Do you have the stomach for it? Listen to find out..
Today, Dave talks about some of the frustrations of video streaming ads and what services could do to make their users happy, Hulu, Sling, Amazon Prime video, Netflix here is some feedback for you.
The last in the series of traps blocking the business owner success. This one should keep you on the straight and narrow.
Today, Dave continues the series on traps blocking the business owner from success. This one will spin you around.
Today, Dave continues the series on traps blocking the business owner from success. Don't fight me on this one!
Today, Dave continues the series on traps blocking the business owner from success. You have to find the delicate balance on this one.
Today, Dave continues the series on things holding the business owner back from success. Get past this and you are well on your way.
Today, Dave talks about one of the things that can endanger the success of the entrepreneur..
Today, Dave delivers a couple tips to help you stay on track with sales goals and projects.
Sales & Marketing Technologies celebrates its' 28th year anniversary. Dave shares 3 things that has kept SMT in the game all these years.
Today, Dave talks about what a business should have in place in case email communication is cut off with your clients.
Today, Dave talks about when to go all in on change... or perhaps there is another way.
In this age of disruption, every business will be faced with decisions that radially affect the future and survival of the business. Today, Dave talks about how to detect if your business is in trouble and how to make the gut-wrenching decision to proceed with radical change.
Today, Dave talks about the key success drivers in your sales funnel and what is required for the critical transition from free to paid offers.
Today, Dave talks about the exploding market in self-education and how you can take advantage of it. Here is a link to the Tony Robbins platform mentioned in this podcast.
Today, Dave talks about how to set up your intake systems so you have great follow up and nothing falls through the cracks.
Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gitomer, Greta Schulz, David Sandler, Patrick Valtin, Grant Cardone, Jack Daly, Chet Holmes
Today, Dave talks about his experience putting in a new network and what can be done better.
Today, Dave talks about a cool tool for writing copy called Funnel Scripts. To learn more about this amazing tool, Click Here.
Today, Dave talks about maintaining a positive attitude even while writing your check to the IRS.
Today, Dave gives a step-by-step method to start you down the path of becoming an authority.
Today Dave discusses the reality of marketing in today's competitive environment and what it takes to be successful.
Getting ramped up in the retail selling game? Here is one way to get everything up and running quickly and easily. Products mentioned in this podcast. Shopify... http://bit.ly/SMTShopifyFreeTrial
As a follow up to yesterday's podcast, Dave talks about how to turn your customer's problems into products that will interest them.
Marketers always need to be looking for opportunities. Today, Dave talks about the mindset needed to spot opportunity.
Today, Dave talks about important considerations when choosing a brand name. Also, covered in this episode, the pros and cons of brand extensions. Examples mentioned Bridgestone, Nike and Tiger Woods.
Today, Dave talks about some of the steps you can take to get your sales funnel producing sales.
Lots of people don't like to sell. Today, Dave talks about how to use website marketing technologies to reduce or eliminate your need to be involved with the sales process. Mentioned in this podcast... ClickFunnels and Shopify
Today, Dave talks about how to make sure you are focusing on the right things to move your business forward..
Local Services Marketing 5 of 5. Dave shares ways to get more Reviews, Testimonials and Referrals. Services mentioned in the podcast... https://revukangaroo.com and https://sotellus.com
Local Services Marketing 4 of 5. Dave shares ways and places to promote your local services website.
Local Services Marketing 3 of 5. Dave shares some ideas on what to include in a successful services marketing website.
Local Services Marketing 2 of 5. Dave shares how to ensure the website visitor gets what they need
Local Services Marketing 1 of 5. Dave covers considerations when marketing a local services business.
Today, Dave shares his experience with retaining referral partners. What works and what doesn't.
Today, Dave covers the importance of understanding and mapping out the value ladder for your business.
Today, Dave covers the pros and cons of marketing perfection. When you should shoot for it and when you should not.
Today Dave talks about some of the missing parts of the Model Y launch. What can be done in the future to align perceptions with reality.
Today, Dave talks about what to do when your industry is disrupted. Want to stay up on the latest disruptions in they marketing industry? Subscribe to the SMT Tips and Trends Newsletter. It is free. Go to https://smtusa.com/newsletter
Dave shares the rest of the advice given to him by Chet Holmes for when you actually meet face to face with your dream client. This is part 2. Best to listen to Episode 21 first for part 1.
Today, Dave talks about why it is important to have a Why in your business (and what to do if you don't). Some of the people mentioned in this podcast...
Fluidsteps
How Great Leaders Inspire Action
Relationship Breakthrough Secrets
Operation Underground Railroad
Dave covers some of the best places to find marketing help for your business. No matter whether you are just starting out or have an established business, there are always places you can go to get marketing help. One more, of course, SMT
In this episode we'll cover the research and steps to create an Irresistible offer. Questions? Contact SMT at 407-682-2222
In today's episode Dave discusses how to build your list, the process and how to best manage your lists.
The CRM tools mentioned in the podcast are: Active Campaign and ClickFunnels-Actionetics MD
We wanted to let you know these are SMT Affiliate links. It helps the show if you use them. Thanks. If you need us, 407-682-2222 or www.smtusa.com
Dave share a painful experience with affiliate marketing and the lessons learned. The lessons don't just apply to affiliate marketing. They apply to all types of marketing offers. Got questions or feedback... www.smtusa.com
Today, Dave talks about one of the biggest threats to your business and what to do about it.
If you want to scale your business, you need systems. Here are two fine systems that can take you from zero to $100M.
Today, Dave answers the question what marketing should come first. If you have specific questions on this episode, please visit www.smtusa.com and submit them using the contact form.
Dave offers some general guidelines for setting your marketing budget. If you have specific questions, please visit www.smtusa.com and submit them using the contact form.
Dave discusses one of the most important concepts in marketing... the Life Time Value of the customer.
Want greater clarity on the customers you should be targeting? Use avatars. Today, we discuss this great, but under utilized marketing tool. Here is the link to DigitalMarketer's Customer Avatar if you would like to know more on this topic...
https://www.digitalmarketer.com/lp/content/uploads/2016/06/Customer-Avatar.pdf
Got questions or if you would like to reach Dave, go to... https://www.smtusa.com
Dave shares a lesser known software that is very helpful when collecting your thoughts.
Today, Dave talks about one of the most important aspects of a website... Focus. What fits and what doesn't.
Ever wonder how some people catch the big breaks? How they get picked to be on television? Listen in and not only will you be in the know, you'll be able to do it too.
Come get to know your host Dave Larson. Dave shares his background. Serial Entrepreneur from auto detailing business at 17 to CEO of Sales & Marketing Technologies.
Check out the new SMT Marketing Podcast. Let's talk marketing and selling. Need some help or advice? Bring it to Dave and let's see if we can find something that will work.