Inside Marketing Design: Recent Episodes
Charli Marie Prangley
Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
Key Takeaways
- 01:22 - Inside the marketing creative team at Superside
- 03:07 - How Piotr describes his responsibilities
- 04:00 - Collaboration and creative challenges
- 11:16 - How Piotr describes the Superside brand
- 15:03 - Superside’s brand refresh
- 19:14 - The challenges of rebranding
- 22:47 - What are “astropods” and how do they work?
- 33:43 - What is “Creative as a Service”?
- 44:52 - Metrics, and how Superside tracks performance
- 46:00 - Challenges, and what’s next for Superside
- 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
Links
- Superside
- Piotr on LinkedIn
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
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In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.
Key Takeaways
- 01:10 - Inside the brand team at Scale AI
- 02:00 - Lin’s responsibilities as a Senior Brand Designer
- 05:05 - Where does the brand team fit within the company structure?
- 06:42 - What teams Lin collaborates with the most
- 08:20 - How Lin collaborates with product designers
- 09:55 - How Lin thinks about the Scale AI brand and their audience
- 15:57 - How has the explosion in AI affected the company?
- 18:42 - Working on the 2023 AI Readiness Report
- 25:07 - How Scale AI works and collaborates with agencies
- 38:01 - Maintaining brand consistency and managing internal feedback
- 40:25 - Challenges Lin is currently facing
- 41:35 - Lin’s advice for creating impactful marketing design
Links
- Scale AI
- Lin on LinkedIn
- Lin on Twitter
- Lin’s website
- Scale AI’s 2023 AI Readiness Report
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
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- Spotify
- Google Podcasts
- YouTube
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.
Key Takeaways
- 01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
- 03:27 - Where does the brand design team fit in Snyk’s company structure?
- 11:26 - Building and implementing a brand design system
- 15:13 - The role of trust in the design process
- 21:11 - What role does the marketing website play at Snyk?
- 23:07 - The process of rebranding the website
- 32:41 - How the design system works at Snyk
- 47:52 - What are some future challenges for Dan and Snyk?
- 51:20 - Dan’s advice for creating impactful brand and marketing design work
Links
- Snyk
- Dan on LinkedIn
- Dan on Twitter
- Figma
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
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- Spotify
- Google Podcasts
- YouTube
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.
Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.
Key Takeaways
- 01:32 - What is the brand studio team at Webflow responsible for?
- 02:40 - Jess’s role as Director of Brand Design and Creative
- 04:07 - How do you measure success with a team of multidisciplinary creatives?
- 06:43 - How the bran studio team is structured at Webflow
- 09:45 - How Webflow works with external agencies
- 11:02 - How the brand studio collaborates with other teams inside Webflow
- 16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
- 22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
- 27:25 - Collaborating with the marketing team on a huge event
- 30:57 - Creating demand gen campaign assets
- 33:58 - How Jessica’s team has created a super-fast design system
- 36:33 - How the brand studio team interacts and works with data
- 37:13 - How does Webflow use Webflow?
- 40:59 - How often is the Webflow marketing site updated?
- 42:20 - Jess’s advice to those who want to create impactful brand and marketing design work
Links
- Webflow
- Jess on LinkedIn
- Inside Marketing Design at Webflow with Senior Brand Designer Johnnie Gómez
- Figma
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
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- Spotify
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- YouTube
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.
Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.
Key Takeaways
- 02:01 - How design works at RightMessage
- 07:17 - How Brennan describes the RightMessage brand
- 14:28 - The strategy behind the new website design
- 15:23 - Tools Brennan uses in the design process
- 17:18 - How Brennan came up with the narrative flow for the new website
- 19:02 - The most challenging parts of the new design
- 22:47 - How long Brennan spends on a design project
- 24:03 - How Brennan uses metrics
- 34:26 - Are there situations where the effort to personalize doesn’t pay off?
- 40:32 - The biggest challenges Brennan is facing
- 43:01 - Brennan’s proudest design win
Links
- RightMessage
- Brennan on LinkedIn
- OptinMonster
- ConvertKit
- VS Code
- Figma
- TailwindCSS
- Coolors.co
- Transistor
- Laura Roeder
- Typeform
- Pat Flynn
- Drift
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
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Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.
Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.
Key Takeaways
- 02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
- 03:21 - Shakthi’s role as Design Manager
- 06:518 - How internal collaboration works at Chargebee
- 08:30 - How Chargebee uses design systems
- 10:35 - Taking on large projects
- 16:54 - “Problem-aware” web pages vs “solution-aware” pages
- 24:43 - How and why Chargebee lets the marketing team “design” web pages
- 27:53 - The importance of documentation and why it’s an integral part of the process
- 36:10 - How Shakthi’s team works with marketing goals
- 40:35 - The role of metrics in the design process
- 43:34 - How Shakthi decides what projects to revisit and iterate on
- 51:21 - Chargebee’s design process from concept to launch
- 52:24 - Shakthi’s biggest challenges
- 54:51 - Shakthi’s personal and career goals
- 56:09 - Shakthi’s proudest moment
Links
- Chargebee
- Shakthi on LinkedIn
- The Design Convo Podcast
- Shakthi's YouTube channel
- Shakthi's website
- Audience Influence Model by Brian Cugelman
- Eat That Frog! By Brian Tracy
- Measure What Matters by John Doerr
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
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- Spotify
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- YouTube
Webflow
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Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
Key Takeaways
- 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
- 02:52 - Carra’s day-to-day responsibilities as a Design Manager
- 04:27 - What the Marketing Design Team is responsible for
- 07:08 - How Carra describes the PLANOLY brand
- 08:59 - How PLANOLY maintains brand consistency
- 12:02 - How social media design has evolved
- 15:41 - Carra’s process for creating video ads
- 17:31 - Designing for video vs still graphics
- 24:24 - Marketing a product or feature that doesn’t exist yet
- 27:03 - How marketing and product collaborate at PLANOLY
- 29:01 - Carra’s approach to product imagery in design
- 35:24 - How Carra works through ideas that didn’t work
- 37:00 - Who owns and manages the marketing site at PLANOLY
- 41:18 - Working with contractors and agencies
- 50:02 - The biggest challenges Carra is currently facing
- 53:03 - Carra’s proudest moment
Links
- PLANOLY.com
- Carra on LinkedIn
- HubSpot
- Figma
- Adobe
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
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- Spotify
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Webflow
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Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
Key Takeaways
- 02:14 - Monika’s role as Lead Marketing Designer
- 04:35 - Where the design team sits in the larger org structure
- 06:24 - How designers collaborate at Funding Circle
- 09:22 - How Monika describes the Funding Circle brand
- 13:01 - How Funding Circle produces TV commercials
- 17:56 - Working with external agencies
- 20:46 - The neon campaign
- 25:43 - The impact of Funding Circle’s most successful campaign
- 28:57 - How much of Monika’s work is print vs digital
- 30:02 - The differences between print and digital design
- 33:03 - How Funding Circle measures the success of print campaigns
- 35:28 - Monika’s biggest challenges
- 37:39 - What’s next for Monika
- 38:23 - Monika’s proudest design moment
Links
- FundingCircle.com
- Monika on LinkedIn
- Marketing Design Dispatch
- Inside Marketing Design at Monday.com
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
Key Takeaways
- 02:14 - Monika’s role as Lead Marketing Designer
- 04:35 - Where the design team sits in the larger org structure
- 06:24 - How designers collaborate at Funding Circle
- 09:22 - How Monika describes the Funding Circle brand
- 13:01 - How Funding Circle produces TV commercials
- 17:56 - Working with external agencies
- 20:46 - The neon campaign
- 25:43 - The impact of Funding Circle’s most successful campaign
- 28:57 - How much of Monika’s work is print vs digital
- 30:02 - The differences between print and digital design
- 33:03 - How Funding Circle measures the success of print campaigns
- 35:28 - Monika’s biggest challenges
- 37:39 - What’s next for Monika
- 38:23 - Monika’s proudest design moment
Links
- FundingCircle.com
- Monika on LinkedIn
- Marketing Design Dispatch
- Inside Marketing Design at Monday.com
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
Key Takeaways
- 02:14 - Justin’s role as Director of Brand
- 05:18 - Why Oyster uses Webflow for the marketing website
- 07:17 - How brand and product collaborate at Oyster
- 10:24 - How design and marketing work together
- 14:47 - How Justin build out the Oyster’s brand studio team
- 18:21 - How Justin decides what to outsource
- 23:58 - How Justin would describe the Oyster brand
- 25:59 - Goals for redesigning the home page
- 27:33 - How Oyster uses data in design
- 32:08 - Working with time constraints
- 36:05 - Development and project management tools at Oyster
- 38:42 - How Brand Producers function at Oyster
- 42:17 - How the new home page has performed
- 44:41 - Justin’s biggest challenges
- 47:44 - Areas where Justin wants to grow
- 51:34 - The project Justin is most proud of
Links
- OysterHR.com
- Justin on LinkedIn
- Justin on Twitter
- Loom
- Inside Marketing Design at Loom
- Webflow
- Freigeist
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
Key Takeaways
- 02:14 - Justin’s role as Director of Brand
- 05:18 - Why Oyster uses Webflow for the marketing website
- 07:17 - How brand and product collaborate at Oyster
- 10:24 - How design and marketing work together
- 14:47 - How Justin build out the Oyster’s brand studio team
- 18:21 - How Justin decides what to outsource
- 23:58 - How Justin would describe the Oyster brand
- 25:59 - Goals for redesigning the home page
- 27:33 - How Oyster uses data in design
- 32:08 - Working with time constraints
- 36:05 - Development and project management tools at Oyster
- 38:42 - How Brand Producers function at Oyster
- 42:17 - How the new home page has performed
- 44:41 - Justin’s biggest challenges
- 47:44 - Areas where Justin wants to grow
- 51:34 - The project Justin is most proud of
Links
- OysterHR.com
- Justin on LinkedIn
- Justin on Twitter
- Loom
- Inside Marketing Design at Loom
- Webflow
- Freigeist
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.
Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.
Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.
Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.
Links
- Sketch.com
- Oz on LinkedIn
- Carly on LinkedIn
- Sketch’s developer handoff page
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!
Zapier is an automation platform that helps you connect different apps to each other without code.
Key Takeaways
- 02:23 - Michael’s responsibilities as Creative Director
- 03:30 - Zapier’s Brand Studio team
- 05:59 - How to maintain consistency between Brand and Product
- 06:49 - How a fully remote design team stays connected
- 08:43 - Zapier’s recent rebrand
- 16:32 - The red cord
- 21:02 - Rebranding a rebrand
- 32:56 - When processes need to adapt
- 38:20 - Handling the emotional side of a rebrand
- 42:21 - Redesigning the Zapier homepage
- 44:57 - Getting buy-in on change and dealing with “design baggage”
- 48:54 - Connecting the product to the homepage
- 51:11 - Why quality and impact must be the same for design
- 58:13 - Challenges the Zapier team is currently facing
- 65:15 - What Michael is most proud of
Links
- Zapier.com
- Michael on LinkedIn
- Michael on Twitter
- Instrument
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!
Zapier is an automation platform that helps you connect different apps to each other without code.
Key Takeaways
- 02:23 - Michael’s responsibilities as Creative Director
- 03:30 - Zapier’s Brand Studio team
- 05:59 - How to maintain consistency between Brand and Product
- 06:49 - How a fully remote design team stays connected
- 08:43 - Zapier’s recent rebrand
- 16:32 - The red cord
- 21:02 - Rebranding a rebrand
- 32:56 - When processes need to adapt
- 38:20 - Handling the emotional side of a rebrand
- 42:21 - Redesigning the Zapier homepage
- 44:57 - Getting buy-in on change and dealing with “design baggage”
- 48:54 - Connecting the product to the homepage
- 51:11 - Why quality and impact must be the same for design
- 58:13 - Challenges the Zapier team is currently facing
- 65:15 - What Michael is most proud of
Links
- Zapier.com
- Michael on LinkedIn
- Michael on Twitter
- Instrument
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.
Key Takeaways
- 03:48 - Austin’s responsibilities as a Senior Brand Designer
- 05:38 - What brand designers do at Auth0
- 07:50 - Auth0’s creative process
- 09:01 - How brand design works with product design
- 11:43 - How feedback works at Auth0
- 14:30 - Working with external agencies
- 21:56 - Merging two brands after an acquisition
- 24:46 - How Auth0 maintains brand consistency
- 27:40 - How template helps deal with change
- 35:02 - How Austin sets goals
- 36:45 - What kind of assets does the marketing team produce?
- 38:45 - How Austin divides his time among many responsibilities
- 41:01 - Challenges Austin is currently facing
- 44:02 - Austin's plans for growth in his career
- 47:50 - The project Austin is most proud of
Links
- Auth0.com
- Otka.com
- Austin on LinkedIn
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.
Key Takeaways
- 02:37 - Noga’s and Danielle’s roles at monday
- 05:53 - What it means to “own a channel”
- 08:48 - How feedback works at monday
- 11:25 - How Noga and Danielle ensure brand consistency
- 14:02 - How design decisions are made at monday
- 18:37 - How data fits into the day-to-day
- 20:44 - Measuring the success of brand awareness campaigns
- 26:36 - Embracing a “data-driven” approach
- 28:00 - Behind the scenes of creating a Super Bowl ad
- 33:56 - Working with external agencies
- 35:31 - What Noga and Danielle learned from making a Super Bowl ad
- 39:19 - When (and how) to revamp a home page
- 42:55 - A/B testing at monday
- 47:06 - How a home page revamp affects the rest of the website
- 49:57 - The main challenges Noga and Danielle are currently facing
- 51:36 - What’s next for Noga and Danielle as creative marketing designers
- 53:20 - Noga and Danielle’s proudest moments at monday
Links
- monday.com
- Noga Grinberg on LinkedIn
- Danielle Hassan on LinkedIn
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.
In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more.
Key Takeaways
- 00:15 - Jan’s responsibilities and day-to-day at Pitch
- 04:58 - Marketing and brand design at Pitch
- 10:43 - The creative studio team
- 12:51 - The Pitch brand
- 14:55 - How 3D illustration became a big part of the Pitch brand
- 17:35 - How 3D happens at Pitch
- 19:20 - The symbiotic relationship between brand design and product design
- 22:40 - How to ensure consistency between marketing and product
- 23:58 - Getting your team to follow guidelines
- 26:52 - How creative studio collaborates with marketing and growth
- 29:15 - A design system for the marketing tech team
- 35:50 - How to make a design system “fool-proof”
- 37:49 - Design iteration at Pitch
- 41:45 - Individual and team challenges at Pitch
- 46:08 - Jan’s proudest moments at Pitch
Links
- Pitch
- Jan Martin on LinkedIn
- Wunderlist
- Christian Reber
- Dribbble
- Figma
- Asana
- Specify
Connect with Charli
- CharliMarie.com
- Charli on Twitter
- Charli on Instagram
- InsideMarketingDesign.com
Subscribe and stay in touch
- Apple Podcasts
- Spotify
- Google Podcasts
- YouTube
Webflow
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Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.
LINKS
Catch up on any episodes you missed:
Sendible
HelpScout
Stripe
Notion
Buffer
Instacart
Loom
Dropbox
HelloSign
Shopify
Figma
TIMESTAMPS
0:00 - Why taking time to reflect helps you learn
2:45 - Treating the marketing site as a product
4:25 - Making templates for brand assets
6:00 - There's no time for testing
6:45 - End-to-end branding
9:50 - Learning about team structures
11:25 - Design team culture
12:50 - Small company hustle
14:15 - Brands and sub-brands
16:30 - Learning from a design crush
18:45 - Listener takeaways
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
LINKS
Remilla's Figma Community profile
Remilla on Twitter
Damien on Instagram
Check out Figma
TIMESTAMPS
0:00 - Introduction to Figma
1:25 - Brand Studio team structure
3:45 - Collaboration with product design on feature launches
6:00 - Where a new project starts
10:20 - The design process for marketing Figma's new commenting feature
13:50 - Brand enablement and review
16:30 - The Figma brand pillars
18:45 - Figma's approach to sub-brand design
22:45 - Role responsibilities for Damien and Remilla
27:00 - Project management
29:50 - Making time to work on the brand itself
31:40 - Web design & development at Figma
34:05 - Metrics of success and iterating
40:00 - Marketing design system and style guides
44:15 - Using Figma at Figma!
46:10 - What Remilla and Damien are most proud of
48:35 - Wrap up
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.
LINKS
Follow Lucy on Twitter
Check out Hydrogen
And check out Shopify
TIMESTAMPS
0:00 - Introduction
1:40 - The MUX team structure
4:40 - Use of the UX title at Shopify
6:45 - From centralized to decentralized
13:20 - Collaboration with the product team on Hydrogen
16:35 - Partnering with product marketing
19:10 - Designing the Hydrogen brand & landing page
23:45 - Collaborating in a remote setting
25:30 - Project timeframe
27:35 - The main Shopify brand
30:45 - The Hydrogen brand
35:05 - Regular responsibilities for the core MUX team
38:00 - Testing & metrics of success
44:30 - Project management & prioritising time
48:05 - What Lucy is most proud of
49:45 - Closing thoughts
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Berenice on Twitter
And on Instagram
Berenice's site
Check out Hello Sign
Listen to/watch the Dropbox episode!
TIMESTAMPS
0:00 - Introducing HelloSign
1:55 - The early days of design at HelloSign
5:50 - Design at helloSign after the acquisition
7:55 - How Berenice and HelloSign fit in to the Brand Studio team
13:20 - Creative review meetings & design collaboration
17:30 - The HelloSign brand
20:10 - Project planning & kickoff
25:20 - The landing page design process
29:00 - Using Webflow for the marketing site
31:00 - Collaboration with Marketing
34:25 - How Berenice's role has changed over the years
37:15- Metrics & responsibilities
41:20 - Advice for a designer getting acquired
44:45 - Moving the HelloSign site to Webflow
50:00 - Do me a favor?
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Liz on Instagram
Check out Dropbox
TIMESTAMPS
0:00 - A little about Dropbox
1:55 - The 'end-to-end' approach to brand at Dropbox
4:00 - Brand studio team structure
10:15 - Getting buy-in for a team structure change
14:15 - The work involved in See, Buy, Use
17:45 - Collaboration with Marketing on the homepage
23:50 - A product strategy approach to a website
25:25 - The design and development process for the homepage
30:20 - Experimentation and optimisation
32:25 - Making a visual identity system flexible
35:00 - Working with agencies
37:20 - Metrics of success
44:00 - Project management at Dropbox
47:00 - What's next for Brand Studio
52:00 - Takeaways
When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Stewart on Twitter
Check out Loom
TIMESTAMPS
0:00 - About Loom
1:50 - Team structure at Loom
7:30 - The benefits of in-house brand design
10:10 - Areas of focus for the brand design team
12:25 - Infusing brand in the product
18:40 - Tools at Loom
20:30 - Metrics of success and testing
26:15 - Building the marketing site
27:40 - The Loom brand
30:10 - The rebrand project
37:15 - How the team collaborates on a project
44:20 - Current challenges
46:40 - "It's only software"
Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Monica's YouTube channel
Follow Monica on Instagram
Instacart
Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Julia on Twitter
Check out Buffer
Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Cory on Twitter
Check out Cory's logo layout Figma plugin!
Check out Notion
See how I use Notion for my own side hustles
Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Tatiana on Twitter
And on Instagram (for beautiful mountain pics!)
Follow Stripe Design on Instagram too for more behind-the-scenes
Stripe
Jobs at Stripe
Get more episodes at https://insidemarketingdesign.co
TIMESTAMPS
0:00 - Today's episode!
3:00 - Design team structure & collaboration
6:00 - Responsibilities of different design teams
8:30 - The Stripe brand
11:20 - Kicking off the 2020 site redesign
17:20 - Stress-testing the system
19:30 - Project timeline
24:30 - The site build process at Stripe
26:50 - After a site launch
29:30 - Design & project management tools
30:45 - Collaboration with marketing
33:40 - User research and testing
37:00 - Design trends & inspiration
43:00 - Project planning
45:20 - What's next for design at Stripe
49:10 - My takeaways
ABOUT THE SHOW
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Visit Matt's site: https://www.mattplays.co/
Follow matt on Twitter: https://twitter.com/mattplays_
And on Instagram: https://www.instagram.com/mattplays.co/
Check out Help Scout: https://www.helpscout.com/
Check out In The Works: https://intheworks.helpscout.com/
Get more episodes at https://insidemarketingdesign.co
TIMESTAMPS
0:00 - Introduction to the show & to Help Scout!
2:30 - Design team structure at Help Scout
3:50 - Matt's responsibilities as Lead Brand Designer
6:10 - Collaborating with product design (fika!)
10:40 - How Help Scout markets its product
11:50 - Imagery for content
15:35 - The design process for In The Works
22:35 - The build process for In The Works
26:15 - How components help the brand designers collaborate
33:20 - Measuring the success of a project
37:30 - Project timelines
38:50 - Iterating, testing and improving designs
43:10 - What Matt is most proud of
ABOUT THE SHOW
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow David on Twitter: https://twitter.com/thewzrdharry
Check out David's site: https://thewzrdharry.com
Find out more about Sendible: https://www.sendible.com
Get more episodes at https://insidemarketingdesign.co
TIMESTAMPS
0:00 - What to expect for season 2
1:30 - About Sendible & today's guest
3:10 - David's role & responsibilities as Brand Marketing Manager
5:40 - What David works on day-to-day
9:00 - The Sendible marketing website
13:00 - Marketing at Sendible
15:00 - Sendible brand & messaging
18:50 - The web design & testing process
26:10 - Tools & software
27:25 - Why David does his own photography
29:15 - Measuring success & data
31:10 - Project management
32:45 - Designing social media images
35:55 - Design system & staying aligned with product
37:50 - Challenges David is facing at the moment
39:40 - Planning work in 2 week sprints
42:35 - The impact of marketing design at Sendible
ABOUT THE SHOW
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts.
Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company.
For more episodes of Inside Marketing Design, head to insidemarketingdesign.co
For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.
Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumi
Watch the video for this episode at insidemarketingdesign.co/at/moneybox
TIMESTAMPS
0:00 - Intro
1:55 - Marketing and design team structure
4:15 - Marketing focusses at Moneybox
6:00 - Working with an agency and freelancers
9:00 - Tools of the trade
10:05 - Working with a motion designer to create ads
12:40 - An example of a recent project at Moneybox
16:20 - Measuring success
22:40 - Autonomy and the idea backlog
23:30 - Working on reactive short-term projects
24:40 - Main challenges
27:35 - What Mayumi loves about her job & next steps
30:45 - Wrapping up
Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.
Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.com
Watch the video at insidemarketingdesign.co/at/basecamp
TIMESTAMPS
0:00 - Introduction
1:50 - Team structure at Basecamp
4:45 - Responsibilities as a marketing designer
8:40 - Being the designer and the developer
12:40 - A/B testing
17:10 - The pitfalls of modern marketing
20:25 - Tracking, privacy and tools
24:00 - Starting a project with copy, not visuals
28:35 - Design tools
31:20 - Every version of a page is shippable
33:45 - Isolation when your work is self-contained
35:20 - The future of marketing design at Basecamp
36:50 - Why Adam loves marketing design
40:20 - Wrap up and closing thoughts
Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.
If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com
Watch the video and find more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Introduction
2:10 - The WEconnect team structure
7:20 - Marketing design focusses
9:00 - Dealing with two different target audiences
11:45 - Metrics of success
14:30 - How a project starts
16:20 - Design process & tools
20:00 - Challenges
21:30 - Usability testing for marketing materials
27:00 - Career growth
30:10 - Why in-house marketing design?
32:25 - wrap up
Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.
Try Twist at twistapp.com and Todoist at todoist.com
Follow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesign
Follow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.com
Watch the video at insidemarketingdesign.co/at/doist
TIMESTAMPS
0:00 - Introduction
2:15 - Design team structure at Doist
5:20 - Introducing the “Do system” for projects
7:00 - In-house vs agency
12:00 - Marketing design responsibilities
16:10 - How the Do system works
18:10 - Design tools & process
21:30 - Feedback & trust
25:00 - Measuring the success of a project
27:50 - Performance reviews
29:20 - Challenges
32:20 - Being the designer “on call”
35:20 - Getting hands on in the code
37:00 - Favorite parts of the job
40:20 - Wrap up
You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.
Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.
Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumix
TIMESTAMPS
0:00 - Introduction
1:30 - Team structure
6:40 - Marketing team focus
8:50 - Social media efforts
10:00 - Design tools & workflow
10:45 - Working with head office in Japan
14:30 - Role responsibilities
17:50 - Projects at Lumix
21:15 - Brand refinements
23:20 - Determining the success of a project
26:05 - Challenges & areas for growth
28:50 - Favorite parts of the job
30:00 - Wrap up
At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be.
Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry here
Watch the video & get the transcript at insidemarketingdesign.co/at/surrey-satellite-technology
TIMESTAMPS
0:00 - Intro to Emily & Surrey Satellite Technology
2:10 - Marketing team structure & output
7:00 - Dealing with in-depth subject matter
10:00 - Project briefs & final sign off
13:50 - Website design & content
17:25 - A regular day for Emily
21:45 - Goals & measuring performance
25:15 - Main challenges
29:30 - Design tools
30:10 - Favorite parts of the job
In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).
Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.me
Learn more about Proof for website personalization using my affiliate link here: useproof.com
Watch the video & learn more at insidemarketingdesign.co/at/proof
Timestamps:
0:00 - Introduction
1:20 - Team structure
5:25 - Responsibilities & metrics
9:00 - Creating templates & guides
12:30 - Design tools
14:00 - The future of the design. Team at Proof
15:45 - Marketing focusses
18:50 - How a project works
27:10 - Interesting experiment results
31:25 - Challenges & areas for growth
35:20 - What Brent loves about his job
36:00 - Wrap up
Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.
Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com
Watch the video at insidemarketingdesign.co/at/contentful
0:00 - Intro
1:10 - Brand design team structure
5:00 - What the brand design team works on
6:20 - Being promoted to management
11:20 - Working on a project at Contentful
15:45 - Dividing the design work
17:40 - Project management
20:50 - Measuring success
22:05 - Web design at Contentful
25:00 - Goals & challenges
27:50 - The impact of brand design in the company
31:00 - Wrap up
In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.
Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnie
If you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflow
Watch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!)
TIMESTAMPS
0:00 - Introduction & Webflow overview
1:45 - Webflow team structure
5:15 - Webflow’s approach to marketing
9:05 - Project management
14:50 - Design tools & process
19:45 - Content & writing copy
23:55 - Measuring the success of a project
27:15 - Running A/B tests
29:45 - Performance reviews & areas of growth
34:20 - Challenges for the brand studio team
37:20 - Having full ownership of the work
40:00 - Wrap up
Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing.
See the video and transcript at insidemarketingdesign.co/at/convertkit
0:45 - Why I created this series & what to expect
02:05 - About ConvertKit & the team
05:00 - My marketing design responsibilities
10:50 - Design and project management tools
13:10 - The process for working on a web project
24:35 - Performance & success metrics
28:30 – Challenges I face in my role
33:15 - Areas of growth
34:30 - The impact of marketing design at ConvertKit
35:50 - What I love about my job
Follow me on Twitter @charliprangley and check out my personal website at charlimarie.com
Links mentioned in the episode
- ConvertKit
- Measure What Matters (Book about OKRs)
- Standardized design salaries at ConvertKit (video)