Revenue Hub: Recent Episodes
Revenue Hub
We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors.
Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.
Everyone in hospitality is talking about AI - but is your hotel's commercial operation actually ready for it? In this episode of the AI Reality Check Series, I talk with Nicole Adair, Product leader at FLYR Hospitality, to cut through the hype and get honest about what “AI ready” really means for hotel revenue, marketing, distribution, sales, and GM teams.
Nicole breaks down the gaps hotels rarely talk about: why “we want more AI” isn't a problem statement, why basic AI fluency (not a data science degree) is the missing skill on most commercial teams, why leadership and culture set the tone for adoption, and how to tell a genuine AI-driven platform from software that's simply rebranded itself as “AI” to justify a higher price tag.
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
● Flyr Hospitality: https://www.flyrhospitality.com/
● Connect with Nicole Adair on LinkedIn: https://www.linkedin.com/in/nicole-adair/
● Revenue Hub: https://revenue-hub.com/
● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Please like this if you found it interesting
🔔 Subscribe for hotel revenue, marketing & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
HotelAI #RevenueManagement #HospitalityTechnology #AIReadiness #HotelMarketing #CommercialStrategy #FLYRHospitality #AIRealityCheck #HotelOperations #MachineLearning
Welcome to the next instalment of our AI Reality Check series, where we ask a simple question: if you're running a rubbish hotel, will AI actually make it a great one? 🤖🏨
In this conversation, I talk with Fulvio Giannetti, CEO of Lybra Tech, to explore why AI acts as an accelerator, magnifying whatever is already working (or already broken) inside a hotel's commercial operation.
🔑 In This Episode:
● Why AI amplifies existing problems instead of fixing them
● The real reason “bad data” usually isn't a technology problem
● How segmentation quality determines the value an RMS can deliver
● Why outliers are some of the most valuable data points you can have
● What actually separates a hotel that's ready for AI from one that isn't
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
● Lybra Tech: https://www.lybra.tech/
● Connect with Fulvio Giannetti on LinkedIn: https://www.linkedin.com/in/fulviogiannetti/
● Revenue Hub: https://revenue-hub.com/
● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Please like this if you found it interesting
🔔 Subscribe for hotel revenue, marketing & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
AIinHospitality #RevenueManagement #HotelTech #DataQuality #HotelIndustry #RevenueHub #Lybra #AIRealityCheck #HospitalityTech #Hoteliers
🏨📈🔍 AI won't turn a badly-run hotel into a great one - it'll just show everyone how badly it's being run. In this episode I talk with Tomasz Leszczynski of BEONx to unpack what "AI readiness" actually means for a hotel commercial team, and why most operators are asking the wrong first question.
✅ Why data quality, not software, is the real foundation for AI success
✅ The "empty process" trap - busywork that feels productive but adds zero value
✅ Why people always come before process, and process always comes before tech
✅ How clean data compounds into double-digit growth (and messy data kills ROI)
✅ Tomasz's real-world estimate: what % of hotel groups are actually AI-ready
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
● BEONx: https://beonx.com/
● Connect with Tomasz Leszczynski on LinkedIn: https://www.linkedin.com/in/tomasz-leszczynski7/
● Revenue Hub: https://revenue-hub.com/
● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Please like this if you found it interesting
🔔 Subscribe for hotel revenue, marketing & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
AIinHospitality #HotelRevenueManagement #RevenueManagement #HospitalityTech #HotelCommercialStrategy #DataQuality #RMS #HotelIndustry
AI won't make a rubbish hotel a good hotel - it will just expose the cracks faster.
In this episode, I talk with Kris Glabinski of Aggregate Intelligence to unpack what genuine AI-readiness looks like for hotels and hotel groups, and why most commercial operations aren't there yet.
Kris explains why data is actually the easy part to fix - and why process and people are where AI adoption really succeeds or fails. From the “100 free employees” thought experiment to the chicken-and-egg relationship between data, process and people, this is a grounded, practical look at what to fix before you invest in AI.
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
● Aggregate Intelligence: https://aggregateintelligence.com/
● Connect with Kris Glabinski on LinkedIn: https://www.linkedin.com/in/glabinski/
● Revenue Hub: https://revenue-hub.com/
● Connect with Trevor Grant on LinkedIn: https://www.linkedin.com/in/trevor-grant-revenue-hub/
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Please like this if you found it interesting
🔔 Subscribe for hotel revenue, marketing & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
HotelAI #RevenueManagement #HospitalityTechnology #AgenticAI #DataStrategy #HotelIndustry #TravelTech #CommercialStrategy #AIReadiness #HospitalityLeadership
AI is everywhere in hospitality right now - but is your hotel actually ready for it, or are you just bolting new tech onto old problems?
In this episode, I talk with Peter Brauer of Get Into More (https://www.getintomore.com/) to break down what genuine AI-readiness looks like for hotels and hotel groups.
We dig into the three things that matter more than any tool: your people, your data, and your processes - and why skipping the groundwork means AI just amplifies whatever's already broken.
Peter shares the red flags that signal a hotel's data reflects broken process rather than market reality, and his honest take on whether compromised historical data should be a dealbreaker.
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
🌐 Website — https://www.getintomore.com/
🌐 Website — https://revenue-hub.com
💼 LinkedIn — https://linkedin.com/company/revenue-hub
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Like this if you found it useful
🔔 Subscribe for hotel revenue, marketing & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
HotelAI #Hospitality #RevenueManagement #HotelTech #AIReadiness #HospitalityIndustry #HotelOperations #DataIntegrity #TravelTech #GetIntoMore
Is your hotel actually ready for AI - or are you about to automate broken processes even faster?
In this episode, I talk with Willem Rabsztyn, CEO of Bookboost, to unpack what AI readiness really means for hotels and hotel groups.
From data silos to security guardrails to spotting genuine AI value versus pitch-deck buzzwords, Willem breaks down the foundations every property needs before deploying AI at scale.
What You'll Learn
● Why unifying guest data is the real first step before any AI rollout
● The security risks of giving AI agents unrestricted API access
● How to shift staff mindset from “clicking buttons” to prompting agents
● Why messy data is usually a silo problem, not a “bad data” problem
● The three levels of AI maturity (and Willem's “protein powder” analogy)
● How to test whether a tech solution's “AI” is real or just marketing
● What commercial and operational foundations hotels need for the next 3–5 years
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
🌐 Website — https://www.bookboost.io/
🌐 Website — https://revenue-hub.com
💼 LinkedIn — https://linkedin.com/company/revenue-hub
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Like this if you found it useful
🔔 Subscribe for hotel revenue, marketing & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
HotelTech #HospitalityAI #AIReadiness #CustomerDataPlatform #Bookboost #HotelMarketing #GuestExperience #HospitalityIndustry #AgenticAI #DataStrategy
In this episode, Trevor Grant sits down with Firas Moolla from HotelIQ (www.hoteliq.io) to unpack what “AI readiness” actually looks like in hotel commercial operations, why data quality quietly underpins everything, and why the smartest hoteliers fix their fundamentals before they buy another tool.
They cover the “three-legged stool” of people, tools, and processes, why geographic source market data is the ultimate stress test for a hotel's operations, how to incentivize front desk teams to capture better data, how long a real data clean-up actually takes, and what an honest AI readiness assessment looks like in practice.
Whether you're a GM, revenue leader, or hotel owner exploring AI vendors, this conversation will help you ask better questions before you sign anything.
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
🌐 Website — https://www.hoteliq.io/
🌐 Website — https://revenue-hub.com
💼 LinkedIn — https://linkedin.com/company/revenue-hub
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Like this if you found it useful
🔔 Subscribe for hotel revenue & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
HotelTech #HospitalityAI #RevenueManagement #DataQuality #HotelOperations #AIReadiness #HotelIQ #HospitalityIndustry #PMS #CommercialStrategy #HotelManagement #AIinHospitality
or the last couple of years, AI has been sold to the hotel industry as a silver bullet. In a recent conversation with Tristan Heaword of digital marketing agency three&six, one of our Expert Partners, I put that assumption to the test - and the answer was refreshingly honest: AI won't fix a broken hotel. It will amplify whatever is already there, good or bad.
──────────────────────────────
🔗 LINKS & RESOURCES
──────────────────────────────
🌐 Website — www.threeandsix.agency/
🌐 Website — www.revenue-hub.com
💼 LinkedIn — www.linkedin.com/company/revenue-hub
──────────────────────────────
💬 ENJOYED THIS? HERE'S HOW TO HELP
──────────────────────────────
👍 Like this if you found it useful
🔔 Subscribe for hotel revenue & sales strategy content
──────────────────────────────
🏷 TAGS
──────────────────────────────
HotelMarketing #AIinTravel #HospitalityTech #DigitalMarketing #SEO #IndependentHotels #HotelSEO #AISearch #TravelTech #RevenueManagement
AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it?
In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the wrong metric altogether - this is a no-nonsense look at what's actually driving AI visibility in 2026.
🔗 LINKS
🌐 Website — www.revenue-hub.com
💼 LinkedIn — www.linkedin.com/company/revenue-hub
hotelmarketing #GEO #GenerativeEngineOptimization #HotelSEO #AIinTravel #HospitalityMarketing #DigitalMarketing #ChatGPT #HotelTech #TravelTech #SEO #AIStrategy #HotelDiscoverability #MarketingPodcast
Are hotels getting seduced by AI promises before they've sorted the basics?
In this conversation, digital acquisition expert Hicham Benyebdri of Userguest, cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews.
We also get into how hotels can realistically compete with OTAs on their own turf, why paid platforms like Google and Meta aren't always working in your favour, and how the smartest hotels are using AI to read market signals and pivot faster than their competitors.
If you're a hotelier or work in hotel marketing, this one is worth your time.
Topics covered:
➡️ Getting your digital foundations right before investing in AI
➡️ How AI fits into paid acquisition strategy
➡️ Where hotels commonly misfire with automated campaigns
➡️ Competing with OTAs for direct bookings
➡️ How traveller booking behaviour is shifting
➡️ Using AI to respond faster to changing market conditions
🔗 LINKS & RESOURCES
🌐 Website — www.revenue-hub.com
💼 LinkedIn — www.linkedin.com/company/revenue-hub
HotelMarketing #DirectBookings #HospitalityTech #AI #DigitalMarketing #HotelIndustry #HotelTech #RevenueManagement #OTA #BookingEngine #HospitalityMarketing #DirectBooking #TravelTech #HotelStrategy
The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):
🔹 Personalised Pricing
Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?
🔹 The “Always-On” Culture
Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”
🔹 Booking.com Losing Share
We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?
👉 The takeaways:
- Experiment with personalisation, but keep fairness + transparency at the core.
- Protect your teams (and yourself) by setting boundaries - performance > hours online.
- Diversify your distribution mix now. The OTA landscape is shifting faster than most realise.
🔥 Question for you:
Would you trial true personalised pricing if the technology existed - and how would you keep it fair for your guests?
👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.
HotelRevenue #RevenueManagement #DirectBookings #OTAStrategy #PersonalisedPricing #AttributeBasedSelling #HospitalityLeadership #WorkLifeBalance #AIinHospitality #Bookingcom #Expedia #HotelMarketing #DistributionStrategy #PMS #RMS #HotelDistribution
🚨 39% of bookings in just 30 days came from one simple change.
Aurora Anguilla Resort & Golf Club had a problem many hotels face:
👉 Strong website traffic, but too few guests converting.
👉 Great offers hidden deep in the site.
👉 Risk of losing visitors to OTAs.
By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:
✔️ +50% increase in “look-to-book” rate
✔️ $175,000 in direct revenue in 30 days
✔️ Over $500,000 tied to smart messaging initiatives
✔️ All while keeping the guest journey seamless and on-brand
💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.
You can watch the full video here: https://youtu.be/LfjLSJMzAxo
And if you don't want to miss any of our videos, you can subscribe to our YouTube channel: https://www.youtube.com/@RevenueHub
HotelManagement #RevenueManagement #HotelMarketing #DirectBookings #HospitalityLeadership
The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?
In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.
👉 What’s at stake for your hotel?
👉 Why are direct bookings under threat?
👉 Who benefits from these changes - and who loses?
👉 Why is the hotel industry so silent while major OTAs stand to gain?
You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."
Here is the LinkedIn post Javier refers to in the video:
https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/
🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.
👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.
HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry
In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈
🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:
✅ The REAL challenges of manual pricing (and how to overcome them)
✅ How TFG scaled fast with SHR’s AI-powered RMS
✅ Why HotelIQ’s enterprise analytics changed the game
✅ How to gain forecasting accuracy within 1.4% — even for new openings
✅ The secret to team buy-in and driving cultural change
Whether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.
👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!
Discussion Timline:
00:00 – Welcome, Introduction and Soundbites
05:29 – Into from Muhammad (Hamoud) Al Hamoud
06:17 – Into from Sameer Umar
07:28 – Into from David Esteban
08:46 – Sameer sets the scene for this case study discussion
10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott
14:24 – Hamoud outlines what revenue management culture existed in TFG
16:47 – Evaluating RMS solutions and why SHR RMS
22:32 – David discusses how AI is playing a greater role in hotel revenue management
27:58 – Hamound outlines changes he has been making in TFG
32:10 – How has the team reacted to the introduction of technology
36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS
41:18 – Hamound outlines how this technology combination is adding value
49:30 – David offers his final thoughts
51:07 – Samir offers his final thoughts
HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccess
Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
In this episode, we sit down with Diego Varela, Metasearch Product Owner at Mirai, to explore how AI agents like Google Gemini, ChatGPT Operator, and Kayak.ai are reshaping the travel landscape - and what that means for hotel general managers.
Are AI agents going to kill metasearch? Will travelers still compare prices? How should hotels adapt their distribution strategy to stay competitive?
🎯 Key Topics:
The future of metasearch in the age of AI
* How platforms like Google, Kayak, and TripAdvisor are responding
* Why price comparison is still crucial for hotels
* The potential risks for direct bookings
* What hotel GMs should be doing right now* to prepare
Whether you're managing an independent hotel or a mid-size chain, this discussion breaks down the opportunities and threats posed by AI agents - and how hoteliers can stay ahead.
👉 Don’t forget to subscribe for more insights on tech, trends, and tools for hotel leaders.
AIinTravel #HotelManagement #Metasearch #HotelMarketing #DirectBookings #TravelTech #AIagents #ChatGPT #GoogleGemini #HospitalityTrends2025
Timeline:
00:00 – Welcome, Introduction and Soundbites
02:42 – Meet Diego Varela & Mirai’s role in metasearch
06:14 – Will AI agents replace metasearch for hotels?
14:00 – How will metasearch platforms evolve
16:55 – How will AI Agents impact OTAs and direct bookings
23:02 – Will AI Agents develop a preference and potential bias
31:09 – Outro and thanks to Diego
Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
🎥 In this video discussion we explore the Future of Hotel Revenue Management: Strategy, AI & the Human Touch.
We dive into the evolving world of hotel revenue management — and why it’s about so much more than rates and RevPAR.
💡 Should hotels still rely on historical data for forecasting?
💡 Is AI really leveling the playing field for smaller hotels?
💡 What does it mean to move from tactical to strategic — or even experimental — revenue management?
Join our experts Veit Meier of berner+becker and Thibault Catala of Catala Consulting as they explore how technology, traveler behavior, and shifting expectations are transforming the role of the revenue manager. From the impact of AI and real-time data to the need for gut instinct, soft skills, and scenario planning — this video breaks down what hotel GMs need to know to stay ahead.
Whether you manage a boutique property or oversee a portfolio, this conversation is packed has many thoughts and insights which might help you lead your commercial strategy into the future.
📺 Watch our the full video of this discussion here: https://bit.ly/3HtQyn1
💬 Got a topic you'd like us to cover? Drop it in the comments!
HotelRevenueManagement #HotelTech #AIinHospitality #Forecasting #RevenueManager #HotelStrategy #hospitalityleadership
Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
In this exclusive interview, we sit down with Amit, Head of Machine Learning at Cloudbeds, to explore how Causal AI and Multimodal AI are revolutionizing the hotel industry. From boosting occupancy to delivering personalized guest experiences, learn how cutting-edge hotel technology is reshaping the future of hospitality.
✅ What you’ll learn: What is Causal AI and how it helps hoteliers make smarter, data-driven decisions
* How Multimodal AI connects guest data, images, and messages for seamless operations
* Real examples of how AI can automate upsells, personalize stays, and break down departmental silos
* How Cloudbeds Intelligence* is using AI to unify hotel systems and unlock new revenue opportunities
📈 Whether you're a hotel owner, revenue manager, or hospitality marketer, this video will show you how to turn your hotel data into actionable insights using next-gen AI tools.
👉 Subscribe for more hotel technology trends and AI insights.
HotelTechnology #AIForHotels #Cloudbeds #CausalAI #MultimodalAI #HotelRevenue #HospitalityTech #GuestExperience #HotelMarketing #HotelOperations #FutureOfHospitality #HotelAutomation
Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8
In this interview we are joined by Ally Northfield, Managing Director at Revenue by Design.
Global Revenue Forum (GRF) was co-founded by Ally, Annemarie Gubanski, CEO at Taktikon Consultancy and Emanuele Nardin, Managing Director at Hotelperformance.
In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event this year? What should previous attendees visit in 2025? What is the value to new attendees and what will they experience?
Hope you enjoy the conversation
Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging as a consequence of AI-enabled efficiencies in our workplace and our homes.
- How do we respond to the growing trend of individuals demanding personally validating experiences?
- How do we price to meet the demand for tailored spaces as work blends with increased leisure time?
- What potential do distribution marketplaces offer to unlock routes to market and build closer guest relationships?
The 2025 event will explore the following:
AI-Driven Opportunities
How AI advancements are creating new profit opportunities across the hospitality industry, including hotels, apartments, short-term rentals and open air accommodation.
Efficiency and Personalisation
Understand how AI-enabled efficiencies are reducing working hours of our guests, leading to increased demand for personally validating experiences and tailored spaces that blend work and leisure
Operational AI Efficiencies
Examine how AI is transforming hotel operations across all revenue-generating departments, from service delivery to guest interactions, driving profit growth
New Revenue Streams
Guidelines to future approaches to customized hotel booking experiences
Distribution Marketplaces
Join the conversation to discuss the potential of new distribution platforms to unlock routes to market, build stronger guest relationships, and enhance profitability
Future Profit Opportunities
Investigate how the hospitality industry can stay ahead of AI-driven trends to secure long-term growth and success
Hi, welcome to another of our Coffee Time Chats
Today we focus on converting visitors to your website into booking guests
To share their insights, tips and advice, we are joined by Savina Karaivanova of Userguest, one of our Expert Partners
We discuss the importance of the hotel website user experience to increase conversions, the need for clear CTAs (Call to Actions), how personalizing offers and tailoring these to specific target markets can drive bookings and the critical need to streamline the booking process to maximize revenue and minimize low periods.
Finally, Savina outlines the latest Userguest offer where Hotels can sign up for a free Website Audit
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/WaqnsZNIMFc
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another of our Coffee Time chats.
Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage tour operator business.
To bring their views and insights, we are joined by David McGloin, VP Sales for BEONx, one of our Expert Partners
In this discussion we consider the challenges of managing Tour Operator business, from negotiating prices, to navigating the current uncertain travel landscape and the need for a more dynamic and organized approach to pricing and forecasting this business segment.
Finally, David talks to us about the BEONx Tour Operator module
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/0z4hcd-4G8Q
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another case study discussion.
Today we focus on the challenges and rewards of a decision intelligence tool and it’s
value to a hotel commercial operation.
To bring their views and insights, we are joined by:
- Firas Moolla of HotelIQ
- Amy Stevens of Rocco Forte Hotels
Amy takes us through her journey, outlining the initial objectives and goals she was trying to achieve after joining Rocco Forte. We explore how she reached the conclusion a decision intelligence tool was the way to go. We hear what has transpired since introducing the technology and what gains have been made. Finally we look at the value derived and any additional positive, but not originally expected, outcomes
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/sitYyI374n0
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings.
We dig into how powering up your hotel website and booking engine, aligning marketing efforts with revenue priorities and automating these strategies can truly increase conversion.
Finally looking at the value of consumer engagement and personalisation through better matched offerings.
To share their insights and bring this topic to life are:
- Cristina Blaj, consultant and Brand Ambassdor for Userguest, one of ourExpert Partners, and CEO of Open Revenue Consulting.
- Sam Weston, Marketing Director for 80 Days
All of these thoughts and views are supported by 80 Days Hotel Marketing Trends report which highlights 11 key findings and Userguests RevMarketing Certification Course which is focused on higher conversions from your direct channel.
Click here to access the free 80 Days Report
Click here to enrol for free on the RevMarketing Certification Course
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/mbobXO6xi8Q(To help your viewing the video is broken down into chapters.)
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee Time Chat
Today we focus on the challenges of hotel staffing and the ongoing crisis the industry faces, not only today but, more worryingly the trends for the future.
And this is where our guests Bill Scanlon and Lorraine Sileo step in to talk us through the recent Talent Study from Strategic Solution Partners, one of our Expert PartnersStrategic Solution Partners started the Talent Trends Study in 2019, since then it has continually highlighted the workforce challenges - many of which still haven’t been addressed effectively by the industry.
Fewer people are entering hospitality and more are retiring earlier. For those working in the industry, they want quality of life and flexibility. The labor shortage is felt at all levels but most severely on property.
In this discussion we touch on a number of wide ranging topics, whilst focusing in around the foreboding trends, challenges for education institutions and how much responsibility actually lies at the door of the industry itself.
Here is a link to access the Talent Trend Study: https://bit.ly/3KhFGH4
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/kTFSR3I4c2Y
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
With Euro 2024 not far away, we wanted to look at how this tournament has influenced the hotel Sector in the key host cities and how this tournament compares to other major events such as the Olympics or Pop concerts.
But we also wanted to dig a bit deeper and see if the match location, date of the match and the opponents, have influenced demand and pricing.
We also explore what the regional hotels could be doing to pick up business which has been displaced due to the tournament.
To guide us through the numbers and provide their insights, we are joined again by:
Viet Meier of berner+becker, one of our Expert Partners
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/N6XZhC6vqQQ
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome Chatlyn as an Expert Partner
Through this “Who Are We” interview you will hear from Nicolas Vorsteher, the founder of Chatlyn, about their solution, geographical focus, typical client profile and the backstory to their formation.
We hear his views on how an efficient modern communication approach can positively impact bookings but also emphasises this is one part of the revenue equation – stressing that if your guests are happy they will also spend more with you when on property.
Finally, Nicolas outlines a real customer example where the reality was very different to the hotel’s original perception.
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/G5mgwjhL6Ds
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We follow upon our video from yesterday looking at whether Net Revenue is a challenge to embrace of just another pipedream for hoteliers.
In today’s video we are joined again by Vassilis Syropoulos , Founder and CEO of Juyo Analytics, one of our Expert Partners
As with our videos last week looking at Total Revenue Management, in this discussion we ask for his thoughts on Net Revenue and some of the points made by Karin, Amrita and Jens insights
We ask what his opinion is on the adoption of net revenue across the hotel industry. We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role, where the finance team fits in and the emerging role of chief intelligence officer.
NB: Juyo Analytics are one of our Expert Partners
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/rct54iL39xk
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we continue our conversation around Revenue Management. Having discussed Total Revenue last week, today we are looking at Net Revenue.
In this discussion we ask is Net Revenue easier to achieve than Total Revenue? Do we know what Net Revenue actually means? And do hoteliers have a handle on their direct booking costs?
To share their insights and experience, we are joined again by:
- Karin van Rhee of Juyo Analytics
- Amrita Makkar of Virgin Hotels
- Jens Egemalm of Pandox
NB: Juyo Analytics are one of our Expert Partners
Finally we will hear a little about the journeys both Amrita and Jens have been on as they move towards implementing Total Revenue and Net Revenue.
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/A0WS_5P8cpY
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Demo Time discussion.
Today we explore why hotel guests ask so many questions, the gold standards of hotel guest communications and the challenges hoteliers face in that area.
Joining us for this conversation is Shaun SequeirafromHiJiffy, one of our Expert Partners
Shaun is the Country Lead for HiJiffy in the UK & Ireland
As well as discussing the challenges hoteliers face with guest communications Shaun will also give us a quick demo of how HiJiffy’s AI works in practice and how straightforward the set up is thanks to recent developments.
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/UCmQYJ2v4JQ
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Today we follow upon our video from yesterday looking at Total Revenue Management
In today's video we take a wider perspective - from a Chief Executives viewpoint.
We are joined by Vassilis Syropoulos , Founder and CEO of Juyo Analytics, one of our Expert Partners
We ask for his thoughts on some of the points made in the recent discussion with Karin, Amrita and Jens
We question why department silos are still so prevalent, how hotel contracts and kpis influence the hotel performance focus, and where technology, specifically BI tools, can have an impact on (eventually) achieving total revenue management
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/EtPcuPr4Qdc
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we look at Total Revenue Management
Yes, that topic that which has been discussed for years and years but still remains a dream for most.
In today’s discussion we actually look at the reality of the challenge and why it’s easier to talk about it than to do it.
To share their insights and experience, we are joined by:
🗣️ Karin van Rhee of Juyo Analytics
🗣️ Amrita Makkar of Virgin Hotels
🗣️ Jens Egemalm of Pandox
NB: Juyo Analytics are one of our Expert Partners
We ask is the industry now, crystal clear, about what total revenue management actually means?
Using corporate business as an example, our guests outline why it is so challenging and why it isn’t really being done.
And finally, how can technology help, or is it a hindrance, to achieving total revenue management.
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/fXVF3FhbPlA
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here.
Joining us for this conversation is Greg Velasquez, Executive Director of Sales at Strategic Solution Partners, one of our Expert Partners
We look at the obvious, and often less obvious, risks hotels face with open positions.
We explore how an interim solution, like Task Force, can minimise the impact of these risks.
Finally we discuss misconceptions and reservations of utilising an interim solution whilst identifying the upsides in terms of guest experience, hotel reputation leading to sustained revenue and profitability.
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/rGHpVQcvlks
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome XLR8 RMS as an Expert Partner
In this "Who Are We" interview we are joined by Natasha Pereira, Sales Director
Through our conversation you will hear more about XLR8 and their solution, looking at the backstory to their formation, geographical focus and typical client profile. We also touch on how XLR8 leverages Artificial Intelligence to empower hoteliers with essential tools to streamline operations. From forecasting and price recommendation to project management and business intelligence for revenue.
Finally we hear Natasha's views on what separates XLR8 from other similar solution providers.
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/wSG96om-c2I
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Demo Time discussion
Today we are joined by Julia Schröder, Head of Sales at Hotellistat, one of our Expert Partners
First things to say is that this is the audio from a long form video where we examine a major challenge faced by hoteliers, explore some of the less obvious implications of this problem and then look at a potential technology solution.
As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings, we also consider the less obvious impacts, for example:
- Losing out to competitors moving faster than you
- technology as a differentiator when recruiting and retaining
- Importance of reviews
Really hope you enjoy the conversation.
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/aLjR7eQV2Xs
To help your viewing the video is broken down into chapters.
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we are joined by 3 guests:
Kris Glabinski of Aggregate Intelligence
Nicolo (Nick) Rolle of LybraMarco Kleiner of Atomize
NB: Aggregate Intelligence, Lybra and Atomize are all Expert Partners,
This is a wide ranging discussion centered around the importance of time, adaptability, and the ability to respond quickly to market changes in the context of pricing strategies for hotels, emphasising the challenges faced by smaller independent properties in managing pricing strategies manually and how automated pricing systems can address these problems.
Kris, Nick and Marco also look at the evolving nature of the hotel industry, the challenges faced by traditional revenue managers, and the potential impact of new entrants and changing guest expectations.
We touch on the potential benefits of adopting automated pricing systems for revenue management, occupancy optimization, and reducing manual efforts, especially in smaller properties where dedicated resources are limited.
Also, the need for continued education, adaptation to technological advancements, and a shift in mindset towards viewing revenue management systems as essential tools for staying competitive in the evolving hotel industry.
During the conversation we touch on subjects such as:
- Time Constraints
- Frequency of price changes
- Understanding market dynamics
- Role of Automated pricing
- Real time dynamics
- Technology adoption
- Educational gap
- Cost perception
- Generational shift
- Guest personalization
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/YMGvJHz3fEU
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we are joined by Deanne Soderberg who is a seasoned HR professional and presently a Human Resource Industry Expert Consultant and Talent Specialist with Strategic Solution Partners one of our Expert Partners,
Her 16 years as VP of Human Resources with Hay Creek Hotels involved growing a small start-up hotel company from 4 boutique properties to over 20 while building a company culture and developing Human Resource Strategies
Her experiences as HR Director and Trainer with Omni Hotels for over 11 years brings background in luxury city hotels across the US and speaks to her employee relations & retention expertise as a hospitality HR Strategist.
We thought it would be interesting to draw on her experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces
During the conversation we touch on subjects such as:
- Why so much focus on hiring but little about retention
- Developing Managers into Leaders
- Value of communication
- Rewards and Recognition
- Career Development
- Culture underpins everything
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/Gr9XY3_rukM
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome HiJiffy as an Expert Partner
In this "Who Are We" interview we are joined by Tiago Araújo, CEO & Co-founder
Through our conversation you will hear more about HiJiffy and it's solution, touching on the backstory to their formation. We also touch on how HiJiffy, AI assistants and chatbots in general are developing, how hotelier perceptions change once they start using their solutions and what separates HiJiffy from other similar solution providers.
Really hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/pQfaNn2onSs
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another expert insight discussions.
Today we are joined by Estella Hale, Chief Commercial Officer at HotelIQ, one of our Expert Partners, and Robert Marusi, Chief Commercial Officer at Turtle Bay Resort.
In this conversation our focus is on the hotel commercial teams, most specifically, revenue and marketing.
In particular we are looking at how the roles and responsibilities in these departments are evolving to take advantage of modern technology, or, as in a lot of hotels, maybe not changing at all.
The hotel industry is at a pivotal moment, traveller demands are changing and the digital transformation is touching every aspect of hotel operations. Hyperpersonalization and the need for commercial teams to have a 360 view of the customer is paramount.
Revenue professionals must start thinking like marketeers and vice versa.
The best leaders are already making this transition, as for the others, well, they may just get left behind or become irrelevant.
Hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/BBp-a3BBizc
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we are joined by Connor Vanderholm from Topline, one of our Expert Partners,
Following his recent article outlining some of the revenue management practices that could be considered to run a little close to unethical, we felt compelled to hear the words from his own mouth and get a slightly deeper insight
Obviously what are, or are not, ethical boundaries is a personal viewpoint, and this conversation is far from preachy, but, in our opinion, it does hold a mirror up to some of the techniques used which might lead to a guest feeling more like a walking ATM, than a welcome visitor.
Hope you enjoy the conversation
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/5Tt04BJhKuE
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion
Today we are joined by Stephanie Smith from Cogwheel Marketing, one of our Expert Partners,
In this discussion we explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.
With the continual change In traveller behaviour, and how they go about researching, and subsequently booking their travel, it is more imperative than ever that hotels take a balanced and strategic view of how they market to both their transient and group business.
Stephanie feels hoteliers, in particular sales and marketing, do not approach these markets in the same way.
Through this conversation, she outlines 10 areas to challenge your current thinking, and lays out a simple point scoring game you can play to see if you do indeed adopt a balanced approach, or maybe not.
Hope you enjoy the conversation
What will you score?
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/nAaerHoKWwg
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another expert insights discussion.
Today we are joined by Julia Schröder from Hotellistat, one of our Expert Partners.
In this discussion we look at the importance of connecting the data dots between rates, reputation, reviews and demand to gain commercial insights, drive more bookings, increase revenue and enhance profitability.
We touch on the wealth of data that sits in a hotel operation.
The correlations and cause-effect relationships that can impact dramatically on a Hotel's performance positively or negatively.
And how machine learning and AI can help hoteliers manage, what feels at times, like an insurmountable challenge.
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/o_RRvKWtMK8
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee Time Chat
Today we are joined by Dr Don from Strategic Solution Partners, one of our Expert Partners
As is customary when we have Dr Don joins us, we love to delve into his wealth of knowledge, and financial expertise, to hear his views on the current state of the hotel industry.
His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the sector.
The heart still seems to be beating strongly with continuing demand, but will this carry on or melt away?
Let’s find out.
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/O1O1AqHB1N4
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Expert Insights discussions.
Today’s conversation is looking at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)
We often hear the discussion around technology replacing the human but, is there actually a choice to be made between having a revenue manager or revenue technology? Surely the ideal scenario would be to have both or maybe, the answer is, it depends.
Bringing their expertise to this discussion is Veit Meier from berner+becker, one of our Expert Partners
Veit has put some thoughts together around a SWOT Analysis on the Revenue Manager and RMS technology.
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/EqR78_-Otcw
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee Time Chat
We continue our video series with Strategic Solution Partners, one of our Expert Partners, looking at the impact, or influence, of the sustainability discussion across different hotel departments.
In this episode we ask if the focus around sustainability has made its way into the Marketing and Revenue teams, questioning does it form any significant part of the weekly strategic discussions.
Joining us to share their views and experience are Suzanne Swaffordand Deirdre Ryan
For this discussion we touch on a number of areas:
- Is sustainability just an issues for hotel operations?
- How is sustainability influencing discussions and decisions within Revenue Management
- How is sustainability influencing discussions and decisions within Marketing
- How are you seeing sustainability focus impacting RFPs
- Are guest reviews showing any signs of sustainability awareness when evaluating hotel stays
- Are Loyalty programs evolving to reflect, or reward, sustainable behaviour
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/gaW7tw3XMBQ
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to one of our Expert Insight discussions
This is part 2 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it.
In both episodes we have been joined by Pablo Sanchez from mirai, one of our Expert Partners
In part 1 Pablo outlined how losing control of your price could mean hoteliers missing out on a potential 34% increase in bookings.
In this episode we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness.
The loss of booking increase is an obvious short term potential loss, but looking further out the challenges are more subtle, occurring slowly overtime. In much the same way we see with the current climate crisis, with small temperature changes over the years, these small incremental missed opportunities could have a larger, more dramatic impact.
You can't put your head in the sand, do the same thing and expect a different outcome - that would be insanity.
I really hope you enjoy this conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/aPxlZgIRoBU
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to one of our Expert Insight discussions
This is part 1 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it.
In both episodes we are joined by Pablo Sanchez from mirai, one of our Expert Partners
In this episode Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings.
He shows us how different pricing scenarios feed through to increased visibility, CTR and conversions and, by using booking simulation, Pablo illustrates how this 34% potential increase of bookings could be achieved.
All of these scenarios and simulations are supported by data from their recent survey of 1500 hotel prices formed from 10 million traveller-set date queries.
In part 2 we will look at the broader, Medium to long term Implications of not controlling your Hotel price
But for now, I really hope you enjoy this conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/U7LxJLRUbls
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee Time Chat
This is the first video in a series we are doing with Strategic Solution Partners, where we take a look at Sustainability in the hotel industry.
NB: Strategic Solution Partners are one of our Expert Partners
Across this series we will be looking at different aspects of sustainability in hotels and asking are we seeing genuine sustainability efforts or are we falling into the greenwashing trap.
Joining us to share their views and experience are David Kasten and Mark Sherwin
For this discussion we are focusing on the operational side of a hotel. We ask:
- What does sustainability actually mean
- With inflation, high interest rates and staffing issues can we actually prioritise sustainability initiatives at this present time
- If we can prioritise them, what are some of the short term, low hanging fruit, ideas hotels could look to adopt
- Taking a more strategic viewpoint, how should we approach medium and longer term projects
- And finally we ask, are we seeing genuine leadership in this are or is it more of a tick box exercise to hit regulations and give the hotel PR team something to talk about.
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/FWpKWQioCyk
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome 3&6 as an Expert Partner
In this "Who Are We" interview we are joined by:
🔹 Ben Hanley - Co-founder
🔹Tristan Heaword - Co-founder
Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus.
After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds.
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/S2-_k9CUEv8
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome Hotellistat as an Expert Partner
In this "Who Are We" interview we are joined by:
🔹 Philip Kuchelmeister - Founder and Managing Director
🔹Julia Schröder - Head of Sales
Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus.
After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds.
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/_NttnnDDrWc
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights Discussion
In episode 1 we looked at why hotels might not focus on meetings revenue as much as rooms and what are some of the barriers when trying to embrace meetings revenue management.
Today, in this final episode, our guests:
🔹 Peter Brauer of Get Into MoRe
🔹 Mark Struik of Please ask m
Look at whether revenue managers work with the meeting sales team to maximize revenue, how the staffing crisis is impacting meeting sales and how technology can support the hotel’s efforts to handle enquiries and align those with hotel needs to optimise revenue.
NB: Get Into MoRe are one of our Expert Partners
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/zWQO7s1rgtk
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights Discussion
With recent articles about Meetings and Group business finally starting to fill hotel rooms, we thought it might be interesting to discuss how increased groups and meetings business might impact hotels, especially when you consider the ongoing staff shortage and the challenge faced in trying to respond to more group enquiries.
And why understanding how revenue management applies in relation to group business, is ever more important especially when trying to balance group business against individual bookings and identifying the most profitable mix.
So we have recorded a 2 video series where we look at the importance of hotel meetings and group revenue.
Joining us on to offer their insights are:
🔹 Peter Brauer of Get Into MoRe
🔹 Mark Struik of Please ask m
Today, in video 1, we specifically look at why hotels might not focus on meetings revenue as much as they should do and what are some of the barriers when trying to embrace meetings revenue management.
NB: Get Into MoRe are one of our Expert Partners
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/8e2rJhPwY8k
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another of our demo time discussions
Today we are talking about the impact to hotels of combining multiple digital marketing datasets.
To offer their insights we are joined by
🔹 Stephanie Smith Founder & Digital Matriarch atCogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners
Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution.
We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place.
Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked - and asks what is actually happening before the booking is made?
We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it's fair share from Google? Is our ROI comparable to other similar properties?
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/tllLtqk4D0o
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another of our case study discussions.
Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability.
Joining us for this conversation is:
🔹 Apo Demirtas, Founder & CEO of HotelIQ
🔹 Gul Turkmenoglu, Senior Director of Operations at Sonesta Hotels & Resorts
We hear how Gul identified a lot of decisions were being made on, what in reality, was limited information, and how adopting a business intelligence tool was such a massive game changer for her team and property.
She also explains how the ability to not only look at data from a group head office perspective, but to drill down to a property level, has been invaluable for strategic decision making.
Finally we touch on the ease of use and how HotelIQ has become an integral tool used on a daily basis.
NB: HotelIQ are one of our Expert Partners
Hope you enjoy the discussion👍
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/dSoaTMz7UYY
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome RoomPriceGenie as an Expert Partner
In this "Who Are We" interview we are joined by:
🔹 Thomas Landen - Chief Marketing Genie at RoomPriceGenie
In this discussion Thomas tells us more about the company, when they were founded and the back story to it’s inception.
We hear about their typical client profile geographical focus and how they add value to their clients
Really hope you enjoy the conversation 👍🏻
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/38myFnUn8o4
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to one of our case study discussions.
Today is the 1st of 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability.
Joining us for this conversation is:
🔹 Apo Demirtas, Founder & CEO of HotelIQ
🔹 Robert Marusi, Chief Commercial Officer at Turtle Bay Resort
We explore what operational pain points Robert has experienced in previous commercial roles and how the adoption of HotelIQ has positively impacted his marketing and commercial teams by breaking down silos and increasing collaboration.
Finally we touch on the ease of implementation, what factors to consider and how the HotelIQ team supports them.
NB: HotelIQ are one of our Expert Partners
Hope you enjoy the discussion👍
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/M1GuWs7r-C4
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
In the past few sessions with Userguest, one of our Expert Partners, we talked about the power of RevMarketing Automation and today we explore a success story with Yotel.
To take us through this discussion we are joined by:
🔹 Augustin Cacot, VP Demand for Yotel
🔹 Cristina Blaj, Brand Ambassador for Userguest
We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel, the benefits they have derived from RMA, how it is adapted to their different properties in different locations and how this technology supports Augustin’s needs from a Group perspective.
We touch on what RevMarketing Automation is and what it can do for hotels, what Yotel were doing (before Userguest) to connect the demand and revenue priorities in your direct channel, how RMA helps Yotel solve occupancy needs and boost revenue based on each property's objectives and how does the Userguest solution work with hotel groups and how does it show data across the group portfolio.
Hope you enjoy the discussion👍
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/YUvg23U7I0Y
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights Discussion
Today we are talking Hotel Brand
When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity.
Brand is not just about a marketing headline or a generic boilerplate, it is holistic!!
To offer their insights we are joined by
🔹Melinda Speck from Strategic Solution Partners
Does your external image and messaging accurately reflect your culture, values and operation or is it fake news? If it is not genuine your guests will feel the disconnect when they stay, if not consciously then certainly sub-consciously.
Through the discussion Melinda shares examples of where she believes brand has been done well and what it means to adopt a holistic approach.
NB: Strategic Solution Partners are Expert Partners of Revenue Hub
Hope you enjoy the discussion👍
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/VDEXjvguLYE
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights Discussion
This is the final episode of our 3 podcast series looking at the challenge of converting direct bookings
So far…
In episode 1 we explored How your marketing and distribution strategy can make you more attractive and in episode 2 we looked at hoteliers can make their website more engaging and sticky.
Today, in the final episode 3, our guests our guests Hicham Benyebdri of Userguest, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds consider ways Hotels can increase their chance to convert those lookers into bookers.
NB: Userguest, Cendyn and Cloudbeds are Expert Partners
Hope you enjoy the discussion👍
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/y_Bd91n7e0E
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights Discussion
This is episode 2 of our 3 podcast series looking at the challenge of converting direct bookings.
So far, we explored how your marketing and distribution strategy can make you more attractive (and you can see the discussion here in video 1).
Coming up in episode 3 we will consider ways hotels can increase their chance to convert those lookers into bookers.
But before that, today, in episode 2, our guests Hicham Benyebdri of Userguest, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds look at how hoteliers can make their hotel website more engaging and sticky.
NB: Userguest, Cendyn and Cloudbeds are Expert Partners
Hope you enjoy the discussion👍
👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/oO5IPRRJ-B0
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights Discussion
This is episode 1 of a 3 podcast series looking at the challenge of converting direct bookings, with an overarching question:
Is it really a fight between Hotels and OTAs?
(seems a bit of an unfair fight if you ask me)
Joining us on these podcasts to share their insights are:
🔹Hicham Benyebdri of Userguest
🔹Tina Markowitz of Cendyn
🔹Shane Robbins of Cloudbeds
NB: Userguest, Cendyn and Cloudbeds are Expert PartnersIn this short series we will explore:
- How your hotel marketing and distribution strategy can make you more attractive
- Look at how hoteliers can make their website more engaging and sticky
- Outline ways to convert those lookers in to bookers
Today, in episode 1, we focus on how your hotel marketing and distribution could make you more attractive.
Hope you enjoy the discussion👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/qZsfmVLRQO4
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our coffee time chats. Today we are joined by:
🔹 Pontus Berner from berner+becker, one of our Expert Partners
In this discussion we take another look at the German hotel market and follow up on our conversation in September when Pontus considered what might happen in Winter 2022 and he also looks ahead to Summer period coming up.
With concern over a possible recession and rising energy prices we see if this translated into a downturn in anyway. Did group requests continue to increase and were there any marked differences between leisure and corporate business. Finally, were there any pricing pressures that came through into the market.
After reviewing what actually happened, Pontus looks to the Summer months ahead, touching on some early possible challenges for the leisure markets as domestic customers look to travel abroad, whether this will bring some pricing pressures and offers for final thoughts for hoteliers to start moving away from day-to-day thinking.
Hope you enjoy the discussion 👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/TIcTiTJeUYw
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Insights discussion.
Today we are joined by:
🔹Kris Glabinski, VP Europe at Aggregate Intelligence, a world leading data intelligence company, and the company behind Ratemetrics, one of our Expert Partners
In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data – the same data every guest can use when choosing a hotel – including your competitors!
Kris takes us through a real life example and also illustrates how, through marginal price gains, a hotel with 76 rooms, 60% occupancy and an ADR of 150 Euros could add 49k of additional revenue straight to its bottom line.
Later in the discussion he demonstrates Ratemetrics ‘free for ever’ tool, which hotels can use to take their first steps into gathering competitor intelligence to help inform strategic pricing decisions which can drive additional revenue and profit.
Overall, price benchmarking helps hotels to stay competitive and optimize their revenue management strategies, leading to increased profits and customer satisfaction – which hotelier doesn’t want that?!
Hope you enjoy the discussion 👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/f97EAmkKRDo
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee Time Chat
Today we look at the Hotel staffing issue and ask, is this just a passing shower or a bigger storm brewing?
To help us along with this conversation we are joined by:
🔹Bill Scanlon and Kirby Smith of Strategic Solution Partners, one of our Expert Partners
Through their Hotel Taskforce solution and Project Based Expert Consulting SSP work day in and day out, hand in glove, with medium and small hotel groups and independent properties.
So we feel they are well placed to provide insights on the current situation regarding hotel staffing challenges, the loss of senior strategic expertise following covid and what their recent gig study shows about the attractiveness of the hotel industry and the potential misalignment between what hotels are offering and what future talent is looking for
….. and surprise surprise, its not all about more money?
Hope you enjoy the discussion👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/VDAsq9wpNiQ
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead
Today we kick off by revisiting a core topic in 2022 - RMA - RevMarketing Automation
In this discussion we take a deeper dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website and what the benefits of this are.
To help us along, we have two guests to give us their valuable insights:
🔹 Cristina Blaj, Brand Ambassador for Userguest, one of our Expert Partners, and Founder of Open Revenue Consulting
🔹 Alejandro Garcia, Director of Sales, EMEA for Duetto
In this wide ranging conversation we explore:
🔸Why do a majority of hotels not apply revenue strategies to their websites?
🔸What is the role of the Revenue Management System and how important is the marketing data to inform the revenue strategy?
🔸What are the reasons hotels should consider applying these revenue strategies to the direct channel?
🔸Where does RMA step into this equation and how does it act as the facilitator between the RMS and the direct channel?
🔸What kind of strategies can and should be applied to maximise this relationship and drive a revenue?
Hope you enjoy the discussion👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/V0sdwSNiwXM
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee time chat.
Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave .......... maybe that's a bit unfair!?
To provide some insights we welcome back:
To help us along with this conversation we are joined again by:
🔹David Kasten of Strategic Solution Partners, one of our Expert Partners
In this wide ranging discussion we touch on a number of areas and pose a few questions:
- Why are Hotel Consultants a bit like Marmite, you either love them or hate them?
- Where can hotel consultancy add value and where might that increase during 2023?
- Why it’s not always the consultants fault, and those hiring, need to share some blame when it doesn’t go as planned.
- What should be put in place from the outset to increase the chances of a positive outcome?
- And finally, where can consultants help with the current staffing challenge?
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/0sAk9-nJsss
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Partner update discussion.
Today we are joined by:
🔹Kris Glabinski, VP Europe at Aggregate Intelligence, a world leading data intelligence company, and the company behind Ratemetrics and HowsMyRate, one of our Expert Partners
In this discussion we talk about Ratemetrics, what is it, why did they decide to enter the market and why they offer a 'free forever' option.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/LioMKlE7EQM
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee time chat.
With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years
To provide some insights we welcome back:
🔹 Veit Meier of berner+becker, one of our Expert Partners
In this discussion we look at how global economic factors and the current war in Ukraine might influence different traveller attitudes
With inflation already prevalent across many countries we explore how that could affect not only ADR but also consumer spending power – and we reflect on how that might influence booking behaviour
We consider the impact on rising costs and continuing staffing challenges and why it is important to revisit some revenue management basic principles as we look into 2023
Finally we touch on travel demand and what we might see as we look beyond the first quarter of next year
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/HJQaoZKG8ps
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Expert Partner update discussion.
Today we are joined by:
🔹Alex Barros, Chief Marketing & Innovation Officer at BEONx, one of our Expert Partners
In this discussion we talk about the Beonprice brand evolution to BEONx and what BEONx is all about.
We touch on the vision and mission and whether that has changed and Alex outlines sustainable profitability, what it means in real terms, and not just a greenwashing bandwagon. Finally we look at Digitalization, what is it and how can it benefit hotels.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/4B9fpA1thGI
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee Time Chat.
Today we welcome back:
🔹Bill Scanlon and Jacqueline Villamil of Strategic Solution Partners, one of our Expert Partners
We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it's relevance for the hotel sector.
This is the 3rd gig economy study they have conducted. The previous 2 studies were either side of the pandemic and we speak a little about what those highlighted.
We also touch on the big warning light that this study has flagged up. Something that has been blamed on the pandemic, maybe unfairly.
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/SQ3q1aJQNys
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another Coffee time chat.
With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years
To help this discussion along we welcome:
Bob Holland and Mark Sherwin of Strategic Solution Partners, one of our Expert Partners
Will prices continue to increase or when will this break, is ADR a limited metric when considering net operating profit and following recent comments from Marriott’s CEO, is a role in the hotel industry seen as just a job rather than a career.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/PakNTscJR4Y
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to another of our Coffee Time Chats. Today we are joined again by:
🔹 Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud, one of our Expert Partners
In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task and why we should be predicting on a daily basis to ensure we don’t have knee-jerk reactions to events out of our control.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/oHboNyKLzSo
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion
Are you a hotelier, but not a marketing specialist? Do you hear people talk about moving potential guests through the marketing funnels and wondering what on earth are they are talking about?
Well this discussion might be of interest to you.
Today we are joined again by:
🔹 Pau Siquier from mirai, one of our Expert Partners
After the last 3 videos outlining digital marketing in some detail, today Pau summarises the upper, middle and lower funnels. What is the purpose of each, what actions should you be taking and how do you track the impact
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/7Dipq_l2GLM
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our coffee time chats. Today we are joined by:
🔹 Dr Don Wise and David Kasten from Strategic Solution Partners, one of our Expert Partners
In this wide ranging discussion we touch on a number of areas and pose a few question:
- Is the US Hotel industry in a race to the bottom?
- Is it at risk of over commoditization where price becomes the only differentiator?
- Is technology taking away aspects of what guests consider hospitality and the hotel experience?
- How does the reduction of services and amenities balance with higher prices?
- And finally, is working in the hotel sector now just a job rather than a career?
Hope you enjoy the discussion 👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/eZev36fzX0c
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion, today we are joined again by:
🔹 Pau Siquier from mirai, one of our Expert Partners
This is the 3rd video in the series we are recording with mirai
In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings
In this third video we look into the Middle and Upper Funnel
· What are they?
· Why are they important?
· What role do they perform?
· Typical activities and techniques?
· And what metrics do we use to track?
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/XyAdgSKTTP0
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion, today we are joined again by:
🔹 Pau Siquier from mirai, one of our Expert Partners
This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing.
In the 1st video we took an overview as to why hotels should invest in Digital Marketing.
In this 2nd video we look specifically at the Lower Funnel.
What is it, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/HzDAjsZSJLQ
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our coffee time chats
Today we are joined by:
🔹 Pontus Berner from berner+becker
NB: berner+becker are one of our Expert Partners
In today’s discussion we focus on the German hotel market.
We review how the different hotel sectors have faired this Summer, what might happen as we head into the Autumn and Winter, and finally, we hear what has been happening at berner+becker over the last few months as we come out of the pandemic.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/p0AJVduv0-8
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW USLinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our coffee time chats. Today we are joined by:
🔹 Marc Fleischer from Strategic Solution Partners, one of our Expert Partners
In today’s discussion we look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit.
We explore attitudes amongst hotel GMs around preventative maintenance and the balancing act post Covid.
Using a number of anecdotal stories and experiences we extrapolate the potential impact on hotels costs, refunds and reputation damage.
Finally, we consider two simple tasks that can be implemented right now to reduce future risks.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/hRxKbYkeAMk
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another video in our Userguest series focused on the topic of RMA - RevMarketing Automation
Today we are joined by:
🔹 Erik Munoz of Userguestand Annemarie Gubanski from Taktikon
NB: Userguest are one of our Expert Partners
Hotels rely on tech tools to run the day-to-day operations of the business. We’ve seen a growing tendency to automate many tasks within the industry as a way to simplify time-consuming tasks, often saving time, saving money and removing stress.
Today we look at how automation can be used effectively via the hotel’s own website to drive dynamic content and personalized messaging leading to increased booking conversion and, ultimately, higher revenues and lower OTA commission.
We explore why hotels should embrace website technology, the benefits to both visitor and the hotel and discuss how automation marketing can work with less time and cost investment than initially anticipated
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/KJZY0M05A9w
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Expert Insights discussions. Today we are joined again by:
🔹 Veit Meier of berner+becker one of our Expert Partners
Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation.
We consider what are some errors hoteliers make, or challenges they face, when considering segmentation.
Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this.
Finally we look at the benefits of adopting a more enhanced, granular, segmentation strategy.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/SaWVYkQwe1o
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. Today we continue our discussion with:
🔹 Paige Duke of Strategic Solution Partners, one of our Expert Partners
Following our discussion in Part 1 where Paige outlined some challenges hotels face as group demand returns and the over reliance on strategy instead of tools and tactics
In Part 2 Paige offers advice and solutions hotels can take on board right now to be better prepared as group demand continues to increase.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/BKNeQZOGyTA
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. Today we are joined by:
🔹 Paige Duke of Strategic Solution Partners, one of our Expert Partners
Our discussion is broken into two parts.
In this episode, Part 1, we are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand
She also highlights an over-reliance at times on strategy and less on the tactics and tools needed to actually deliver.
In Part 2, which will be coming out next week, Paige offers some advice and solutions hotels can take on board right now to be better prepared as group demand continues to increase.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/7rWNxUV7e4w
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Expert Insights. Today we are joined by:
🔹Cristian Blaj of Userguestand
🔹Barry Wishart of Casa Collina
NB: Userguest are one of our Expert Partners
In this discussion we expand on the recent discussion we had with Erik Munoz when he introduced RMA - RevMarketing Automation.
With Cristina and Barry we focus our conversation around the hotel’s website.
Who really owns it? And where does responsibility lie when it comes to generating revenue via the hotel’s direct channel.
We ask if the revenue strategies developed by the revenue management team are often lost on the direct channel and we question if hotel marketeers consider revenue strategies when planning marketing campaigns.
Cristina and Barry also give their thoughts on whether marketing and revenue can think like each other, when their core skills are so different, and what can these two teams do to support each other.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/Vq50sRMUpmQ
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. Today we are joined by:
🔹 Connor Vanderholm - CEO and Founder of Topline Revenue, one of our Expert Partners
In this discussion we talk with Connor around two core areas of perceived value and impact from the cost of living crisis
We ask when will the bubble burst on high prices and how the current high ADR could be affecting perceived value for money.
We also explore the upcoming squeeze on incomes through increased cost of living and consider what impact this may have on leisure travel, corporates and groups as well as overall consumer sentiment.
Finally, we consider what indicators should a Revenue Management professional be keeping a close eye on and will we start to see price reductions becoming more widespread.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/3w96UZqNZOs
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. Today we are joined by:
🔹 Dr Donald Wise of Strategic Solution Partners, one of our Expert Partners
In this discussion we talk with Dr Don about how the hotel industry looks post pandemic.
We consider the current cost of living crisis and impact on travel this summer and also reflect on 'perceived value' and when this might start to bite back against current inflated rates.
Finally, we ask Dr Don is the hotel sector still attractive for investors and financiers and what advice he would give to owners looking for finance to refurbish their property, or those considering an exit strategy.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/0r154cQg61w
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to one of our Expert Insights discussions. Today we are joined by:
🔹 Erik Munoz of Userguest, one of our Expert Partners
In this discussion Erik introduces us to RMA – RevMarketing Automation – What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/4ia7dtyisg0
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to one of our Hotel Tech chats. Today we are joined by the A-Team:
🔹 Alexander Edström and Alexandra Fjällman of Atomize, one of our Expert PartnersIn this discussion we look at price optimisation, what it is, why do it and how to do it.
We explore the factors influencing price optimisation, the number of calculations involved, why you can’t optimize without some form of technology and resistance to investing – ultimately leaving revenue on the table.
We get the chance to look at the Atomize solution, understand price recommendations, the autopilot option and we see how the user is always in control.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/nMpJvqX8aTA
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. In this discussion we are joined by:
🔹Neil Grammer of Strategic Solution Partners, one of our Expert Partners
In this discussion we look at the critical importance of ensuring the hotel revenue you have generated actually makes it to the bank.
We explore how the pandemic and current staffing shortages have highlighted financial control and process problems that can lead to significant risks
We dig into a number of common risks present right now, ways to resolve these by implementing an internal control framework and how to continually improve through the utilisation of an internal control questionnaire.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/uC4e5V9ipHw
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. In this discussion we are joined by:
🔹 Jack Lindemuth of Strategic Solution Partners, one of our Expert Partners
In this discussion we talk about the 'new kid on the block', the Commercial Strategy Role, that overarching role encompassing Revenue, Marketing and Sales.
We explore what is driving this change? Where the role is being adopted and why there may be resistance at the independent hotel level.
We dig into some of the core benefits of embracing this evolution and how independent properties, and groups, can dip their toe in this commercial role without gambling everything on this change.
Hope you enjoy the discussion👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/5P6EYzUP058
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
In this Who Are We interview we are joined by:
🔹 Hicham Benyebdri of Userguest
We are delighted to welcome Userguest as one of our Expert Partners
In this discussion, Hicham Introduces us to Userguest, their solution and typical client profile.
He also looks a little into the future and what that might involve, finally touching on the issue of data privacy including GDPR and a cookie less world
Hope you enjoy the discussion 👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/p3D-GyIgf8I
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Expert Insight discussions. Today we are joined by:
🔹Veit Meier of berner+becker
NB: berner+becker are one of our Expert Partners
In this discussion Veit takes us back to basics and looks at the fundamental task of Hotel forecasting.
We look at what impact the pandemic, technology adoption and staffing issues has had on why we forecast, what we forecast and how often we review it.
Finally, we consider is it time to move from the traditional way of forecasting to a more dynamic forecasting approach utilising real time data.
Hope you enjoy the discussion 👍
👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/yv-zhpm2Smg
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW USLinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
In this Who Are We interview we are joined by:
🔹 Franco Grasso of Franco Grasso Revenue Team
We are delighted to welcome Franco Grasso Revenue Team as one of our Expert Partners
In this discussion, Franco introduces us to his company, their core service and typical client profile.
He also explains why he started the company and what value he believes the team adds to their clients.
Finally touching on what the future might hold for them.
Hope you enjoy the discussion 🤞👍
👏 If you value what we are doing, please consider becoming a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/praFtLcGlgE
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW USLinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. In this discussion we are joined by:
🔹 Neville Isaac of Beonprice
and
🔹 Karin Van Rhee of Juyo Analytics
Please note, both Beonprice and Juyo Analytics are Expert Partners
In this conversation, we discuss with Neville and Karin whether revenue strategy is just a pipedream, for most hoteliers
We look at how old fashioned and outdated approaches to revenue management, or more accurately pricing, continually hold back the evolution to revenue strategy
We explore what is needed if we are to truly free the revenue manager to be strategic and ask what actually is revenue strategy?
Finally, we consider how tired old metrics ensure we repeat the same thing over and over and how we should be asking more enlightened questions around who is our most profitable guest and what % of bookings do they represent?
Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic. Hope you enjoy the discussion 🤞👍
If you value what we are doing, please click here to become a 'Friend of Revenue Hub'
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/A02dN_RXYOI
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
In this Who Are We interview we are joined by:
🔹 Kris Glabinski of Howsmyrate
We are delighted to welcome Howsmyrate as one of our Expert Partners
In this discussion, Kris Introduces us to the company, when and why it was formed and it’s core solution in rate shopping and price analysis.
He outlines the cost effectiveness, and customization flexibility, that they can offer through the utilisation of Google Data Studio, who is their typical client profile, and what benefits they gain from howsmyrate
Finally Kris talks about a topic he is very passionate about and that is revenue engagement rather than revenue management
Hope you enjoy it 🤞👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/cpEGaISaeuw
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. In this discussion we are joined by:
🔹 Glen Coben
🔹 Jacqueline Villamil
of Strategic Solution Partners, one of our Expert Partners
In this discussion, Glen and Jacqueline talk about a project Glen and his team were involved with, developing an innovative F&B model that provides a safe environment, multi dining options, increased guest experience, improved value proposition and impacts the overall revenue generation and cost control
Hope you enjoy it 🤞👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/I5LrLWgapWk
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW USLinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats. Today we are joined by:
🔹 Erik Munoz – Chief Commercial Officer at Lybra
NB: Lybra are one of our Expert Partners
Following our recent video conversation with Stephanie of Cogwheel Marketing and Connor at Topline about The Marriage of Revenue and Marketing we continue a similar theme with Erik, exploring the value of unified decision data for both hotel revenue management and digital marketing teams.
We discuss a number of areas including:
- What data is critical post pandemic (02:05)
- Balancing historical data and forward looking data
- Relevancy and recency of data in relation to your competitor set
- Real time data and scenarios (13:10)
- Value is in the combination of data (20:05)
- Using data to personalise your offering (26:45)
- Granular data supports budgets and ROI (31:50)
- Final thoughts (39:00)
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/0D9rflVgqQE
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion. Today we are joined by:
🔹 Stephanie Smith – Founder and Digital Matriarch at Cogwheel Marketing
and
🔹 Connor Vanderholm – CEO and Co-Founder of Topline Revenue
NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub
In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise 😉
They look specifically at:
- Target Segments and understanding competition per segment
- Packages
- OTA Strategy
- Package Parity
- Understanding demand that exists in the market
- Revenue and Marketing Swapping Roles
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/KvlGXpAOkqA
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
In this "Who Are We" interview we are joined by:
🔹 Bill Scanlon, President, CEO & Founder
🔹 Jacqueline Villamil, Chief Operating Officer
We are delighted to welcome Strategic Solution Partnersas an Expert Partner
In this discussion, Bill and Jacqueline introduce us to Strategic Solution Partners and we cover a number of areas:
• When they were founded
• Do they have a typical client profile
• What are their service offerings
• How do they add value to their hotel clients
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/D444l-JqpZo
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats
Today we are joined by:
🔹 Michael Goldrich, Chief Experience Office at The Hotels Network
NB: The Hotels Network are one of our Expert PartnersIn this discussion, Michael does a bit of future gazing looking at what a hotel should consider in relation to the customer journey.
Additionally, he touches on how hotels could be leveraging the direct booking desire and also outlines 3 digital marketing trends all hoteliers should keep an eye on:
- Tripstacking
- Invisible Friction
- Bench Marketing
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/1fqOGyQRcDU
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats.
Today we are joined by:
🔹 Apo Demirtas – CEO & Founder at HotelIQ
NB:HotelIQ are one of our Expert Partners
Today we talk about the way Hotels Forecast and why the current method is wrong and outdated.
We touch on a number of subjects, namely:
- Flaws in the current way hotels forecast?
- Is ‘forward looking ‘data only of value at macro/corporate level?
- Prediction rather than forecast and the ‘zero based’ principle?
- Why a resistance to change?
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/-cloAdKo7EA
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats.
Today we are joined by:
🔹 Connor Vanderholm
Co-Founder and CEO at Topline
NB: Topline are one of our Expert Partners
Topline are a Revenue Management consultancy, which Connor founded in 2020, so we thought it would be good to hear his perspectives on starting and building a consultancy business
Whilst there are many reasons why someone might start a consultancy, one of the first things we explore is whether you are looking to replace your corporate life with a consultancy 'job and salary' or are you looking to build a consultancy business.
We also discuss the challenges of balancing business development with service delivery, handling sales rejection, the importance of defining your service offering and factors to consider if you wish to grow.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/qxwcG73EccU
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats.
Today we are joined by:
🔹 Jos Schapp – CEO & Co-Founder at Roomdex
🔹 Priya Rajamani – VP Support & Implementation at Stayntouch
🔹 Niels de Wilde – Commercial Director at Zoku
NB: Roomdex are one of our Expert Partners
Today we talk about Hotel Technology, it’s value to hoteliers and why there is still some resistance to get on board.
We touch on a number of subjects, some core ones being these:
• How has the pandemic influences technology adoption
• Has SaaS pricing reduced cost objection
• Time saving often undervalued in decision making
• Fear of change and fear of missing out
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/xQcB_KjJI8s
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another of our Coffee Time chats.
Today we are joined by:
🔹 Javier DelgadoManaging Partner and CEO for Europe, Middle East and Africa at mirai
NB: mirai are one of our Expert Partners
Today we touch on a number of topics starting with a positive mood of hope and optimism that travel will return, whilst also realising that hotels can be a little short-sighted and have short memories.
We touch on the topic of direct bookings and OTAs, how their respective budgets are handled differently and the negative impact this can have.
Finally we ask, will hoteliers just revert back to type once things start normalising, how will they cope once the cookieless world finally arrives, sometime in 2022, and how the sentiment ‘adapt or perish’ is more pertinent now than ever
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/exElAc90V_I
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to one of our Coffee Time chats, a kicked back, feet up, type of discussion. Today we are joined by:
💠 Pontus Berner and Veit Meier from berner+becker, one of our Expert Partners
Today we discuss the current situation regarding business travel in the German market. We look at expectations and the reasons for travel, what the guys at berner+becker are seeing within their client portfolio – which destinations are holding up and which are still challenging – and finally, what opportunities may exist going forward and what might the future look like.
Hope you enjoy it 🤞👍
🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW USLinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Stephanie Smith - Founder and Digital Matriarch at Cogwheel Marketing
and
🔹 Connor Vanderholm - CEO and Co-Founder of Topline Revenue
NB: Cogwheel Marketing and Topline Revenue are Expert Partners
Today we talk with Stephanie and Connor about a number of the Marriott systems and reports, exploring how hoteliers can utlisise them to have the best commercial impact.
We look specifically at MRDW, MBOP, MarRFP, Marriott Plus and ICD
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/1bvS8HWV12k
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Hi, welcome to one of our Coffee Time chats, a kicked back, feet up, type of discussion.
Today we are joined by:
💠 Henrik Karlsson from Benchmarking Alliance
and
💠 Peter Brauer from Get Into MoRe, one of our Expert Partners
Today’s chat is around the value of Hotel Benchmarking post pandemic and as Meetings and Events start coming back on line what metrics could you be looking at to maximise your revenue in this valuable area.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/qzH50_JRJHU
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Connor VanderholmCEO and Co-founder of Topline, one of our Expert Partners
We speak with Connor at Hampton Inn & Suites Orem whilst he is out and about on a business road trip. He outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are responsible for – which is primarily Yield Management.
He explains there seems to be a misunderstanding that Revenue Managers create demand.
Revenue Managers can capture and capitalize on demand that is there, but they do not create it. Yes, demand can be created, but Connor believes that is the function of marketing, ecommerce and sales – working in conjunction with Revenue Management.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/TL7LFEBVw1M
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Stephanie SmithFounder and Digital Matriarch at Cogwheel Marketing, one of our Expert Partners
In this discussion Stephanie outlines why she feels the ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking “is what I’m spending in the right place” – and this is where the marketing audit comes in as a first step.
We consider the ‘ecospheres’ in which your hotel exists and moving beyond rate shopping and production reports to look at where your competitors operate in the social media universe – online marketing competitor analysis – which is much more important to hotel marketeers.
Finally, we consider how the marketing audit helps you identify not only what you need to spend and where you need to spend but, more crucially, why you need to spend it – building the business case for owners/investors that provides the confidence there has been some thinking behind the budget numbers rather than a “let’s add 5-10% on last year” mentality
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/qEmJqAmF5YQ
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Niki Van den Broeck
Head of Business Development at Get Into MoRe, one of our Expert Partners
In this discussion we look at how the groups, meetings and events space is improving and what trends are they seeing.
We then explore as this business starts to improve how do you decide whether to sell or not sell i.e. how do you prioritise those sales enquiries. Niki outlines what criteria should be considered when evaluating these enquiries and what factors make a good enquiry – she also illustrates these factors with “MAX”, the new solution from Get Into MoRe
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/xlYuMDnMf20
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Apo Demirtas
CEO and Founder of HotelIQ, one of our Expert Partners
In this discussion we consider how data analysis can go beyond pure business intelligence and forward looking data and now explore predictive algorithms through AI.
We look at the strategic value of predictive data to plan ahead, staff ahead and allocate resources effectively across all hotel departments.
Finally we review 4 stages for utilising data effectively and look at how this ties in with the HotelIQ Decision Cloud
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/RbJ1thySIOA
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by:
🔹 Connor Vanderholm
Co-Founder and CEO at Topline, one of our Expert Partners
In this discussion we look at one simple area where a property DoS and a Revenue Manager can butt heads where it really isn’t necessary.
Connor outlines a few factors that can create some of this tension and also a simple approach to resolving the potential tension and getting both parties on the same page
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/eBPl1Ab-i78
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion. Today we are joined by one of our regular guests:
🔹 Stephanie Smith – Founder & Digital Matriarch at Cogwheel Marketing, one of our Expert Partners
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics of ROI and ROAS.
We discuss how there needs to be a change in hotel marketing mindset, what other KPIs should be considered to truly determine hotel performance and what additional data sets need to be looked at to better inform strategies and decisions.
Finally we touch a little bit on what Stephanie is seeing in terms of budgets, human resource and general hotelier attitude to hotel marketing at this point.
Here are two articles Stephanie has written around this topic:
- Is It Time for Hotel Marketing to Evolve Past ROI
- A New Way to Look at Your Hotel Marketing Campaigns
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/dtvzuWoNAHo
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Welcome to another Expert Insights discussion. Today we are joined by our regular guests from berner+becker:
🔹 Veit Meier – Director of Operations
🔹 Till Benthien – Senior Revenue Manager and Head of Employee Development
In this discussion we reflect back on our conversation in April to see how the German Hotel Market has changed in the last 3 months.
We cover a number of topics, touching on different German regions, inbound travel, groups and events business, pricing and changing compsets.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/8nW4VAoFBD8
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Updates discussion.
Today we are joined by 2 Guests:
🔹 Emilio Galan
CTO & Co-Founder at Beonprice
🔹 Vassilis
CEO & Founder at Juyo Analytics
In this discussion we hear about the recently announced partnership between Beonprice and Juyo Analytics
The two tech companies join forces to combine the strategic vision of Juyo with the operational vision of Beonprice within one integrated solution. The new reporting feature gives Beonprice’s customers access to easy, agile and personalized data visualization that allows hotels to better identify opportunities in their data and adapt strategies.
It is a fairly broad ranging discussion touching on:
- Guest Introductions (1:49)
- How did the idea of the partnership come together (03:47)
- What is the value of working together (06:57)
- How does this benefit hoteliers (12:01)
- Partnership going forward (17:00)
- Final thoughts (19:02)
Hope you enjoy it 🤞👍 If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/kz0bmD-YsOY
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion, where we pose the question:
Is the Hotel Mindset More Like Nokia than Apple?
Have hotels used the pandemic period to start developing a more customer centric approach to their product, pricing and promotion or will they just revert back to type.
These are some of the topics we explore with our 2 guests:
🔹 Niki Van den Broeck, Head of Business Development at Get Into MoRe
and
🔹 Vassilis Syropoulos, Founder and CEO at Juyo Analytics
Both Get Into MoRe and Juyo Analytics are Revenue Hub Expert Partners
Whilst Nokia built a solid and reliable product, it was Apple's emergence, and their strategy, which proved the game changer. Their desire to understand how people use their phones but, more importantly, looking at how the world was changing and reaching out to understand the way consumers might use their phones in the future, was the mindset shift that led to the smartphones we see today - allowing users to engage with them as they want to.
How could this apply to the hotel sector, should hotels better understand what their guests and target markets want, as we start to re-open, and then develop an offering which reflects those desires or just continue to sell their 'standard', 'deluxe' and 'luxury' rooms or their 'banquet' package for meetings and events?
These are some of the topics we explore with our 2 guests.
🔹 Customer Centricity (4:00) * Should we move to a Customer Centric Commercial Strategy
🔹 Customer Centric Meetings & Events Offering (7:43) * Bespoke pricing * SaaS - Space as a Service * Cost of Inaction
🔹 Customer Centric Room Offering (20:32) * Hybrid Offering * Storytelling * Local community engagement * Guest engagement - not assuming
🔹 Who are our competition (31:16)
🔹 Is segmentation too broad and outdated as a term (40:25)
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/5fVhQtOY2z4
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by 2 Guests:
🔹 Stephanie Smith
Founder & Digital Matriarch at Cogwheel Marketing, one of our Expert Partners
🔹 Jack Lindemuth
Founder at JLL Commercial Strategy Consulting and Partner at Strategic Solution Partners
In this discussion we pick up on a recent case study Jack wrote following a consultancy project with an independent 4-star boutique hotel.
Jack was brought in to figure out why the property’s revenue struggled to improve despite investment from the owners. Through this project Jack identitfied 7 key findings, let us call them ‘Commercial Mistakes’ the property was making, and these 7 points form the basis of this discussion.
Stephanie joins us to bring her perspective working with branded chain hotels to illustrate how these mistakes can still be made within this property type.
🔹 Mistake 1: Untapped revenue generating partnerships and distribution (04:54) 🔹 Mistake 2: Overlooked mapping and connectivity throughout distribution ecosystem (12:17)
🔹 Mistake 3: Poor and inconsistent content throughout the online storefront (21:12)
🔹 Mistake 4: Lacking key benchmarks and KPIs within Marketing and Revenue (27:44)
🔹 Mistake 5: Hesitation to fully embrace dynamic pricing (36:42)
🔹 Mistake 6: Rigid hotel policies (42:54)
🔹 Mistake 7: Outdated website and booking engine (46:59) Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/5QOwLBUJoq4
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by Pablo Delgado, CEO of mirai
mirai are one of our Expert Partners
In this discussion we look at the hot topic of Google Free Booking Links
Rather than talking in general terms, we take a deeper dive, looking at the following:
🔹 Where do the free links actually show up on the Google landscape
🔹 What is real time data showing us about the impact since launch
🔹 Free Booking Links as a share of clicks and sales
🔹 Do free booking links convert more clicks into reservations
🔹 Are free booking link sales incremental or not
🔹 Speculate a little about the google long game, impact on metasearch and possible new entries
👀 Pablo has also written an accompanying article which you can read on Revenue Hub.
Here is the link: https://bit.ly/3b8xM1l
Hope you enjoy the conversation 🤞👍
If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/xinHo4eX358
🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com
We’re always interested to hear from you and happy to follow up with our guests on any questions.
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by 2 guests from Get Into MoRe, one of our Expert Partners
🔹 Niki Van den Broeck – Manager of Business Development
🔹 Peter Brauer - Co-founder
In this discussion we explore the impact of Covid on Hotel Meetings and Events, what green shoots are we starting to see, where is demand coming from, what segments seem most active, how do we see meetings and events picking up through 2021 and into 2022, Space as a Service and how do you decide to sell or not sell a piece of meetings business as demand increases.
Hope you enjoy the conversation 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/AVUW58mM-44
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome GuestEQas an Expert Partner
In this "Who Are We" interview we are joined by:
Scott Curran - Co-founder of GuestEQ
In this discussion Scott talks about his background and his journey from concierge to leading the strategic operations of a multi property hotel company.
He introduces us to GuestEQ, the company, it's solution and core differentiators, outlining how his frustration with antiquated operational practices led to him developing the platform.
Finally, Scott outlines how his aim to digitize operations has led him to develop a highly efficient, effective and simplified tool that makes sure what needs to get done, gets done; ultimately leading to greater guest satisfaction.
Hope you enjoy 🤞👍
🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/7voNZe4Zo0E
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we are joined by our regular guests from berner+becker
🔹 Veit Meier – Director of Operations
🔹 Till Benthien – Senior Revenue Manager and Head of Employee Development
In this discussion we consider what is the current situation and what are the challenges for hotels in Germany.
We cover many topics including the difference between city hotel and coastal destinations, will domestic demand be enough, new supply will increase competition, impact of reduced regional and international travel and the importance of pricing and product.
Hope you enjoy the discussion 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/95TOovpCK6w
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome Roomdexas an Expert Partners.
In this "Who Are We" interview we are joined by:
Jos Schaap - CEO and Co-founder of Roomdex
In this discussion Jos talks about his background, working for a major technology company, founding his own company, selling it and then Co-founding Roomdex.
He introduces us to Roomdex, the company, it's solution and core differentiators, also outlining how their technology adds revenue in a higher efficient and effective manner - and shares some impact they are already seeing in hotel ROI.
Finally Jos talks about their typical client profile, their quick onboarding and his co-founders.
As well as stressing they currently have a free 2 month trial.
This is the link for more details: https://bit.ly/3g6G7pz
Hope you enjoy it 🤞👍
🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/7voNZe4Zo0E
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
In today's podcast we are joined by
🔹 Robert Schimmel, Vice President of Product Management at Cendyn
In this discussion, Robert talks about 3 of Cendyn's recent product developments: Audiences, Insight Score and PriorityQ and through these products outlines the value and importance of understanding and segmenting your guest data
He also illustrates how this increased guest knowledge can be utilised to drive additional revenue.
Hope you enjoy the discussion 🤞👍
Here is a link to more information about: Audiences
You can also watch a video about Audiences here
Here is a link to more information about: Insight Score
You can also watch a video about Insight Score here
Here is a link to more information about PriorityQ
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome Beonprice as an Expert PartnerIn this “Who Are We” interview we are joined by:
Emilio Galan – CTO and Co-founder of Beonprice
In this discussion Emilio talks about his background and how his early career plans led to him fulfilling his goal to become an entrepreneur.
He introduces us to Beonprice, the company, it’s solutions, their core differentiators and how their aim is to empower Revenue Managers through their solution
Finally Emilio talks about how they operate with their clients in terms of support and onboarding.
🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/XpWBl0FzC48
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion.
Today we continue our conversation with our 2 guests:
🔹 Peter Russell – Chief Operating Officer at Russell Partnership Technology
and
🔹 Thibault Catala – Founder and Managing Director at Catala ConsultingIf you missed Part 1, here is a link to the podcast
In this episode (part 2) we explore the different scenarios that may come up as we plan to reopen. We also look at the possible cost implications and revenue opportunities these scenarios may create and how, by understanding your breakeven, and modelling these scenarios, you can see if they will be profitable or not.
Hope you enjoy the discussion 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/CWKACDJ-izs
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion. Today we are joined by 2 guests:
🔹 Peter Russell – Chief Operating Officer at Russell Partnership Technology
and
🔹 Thibault Catala – Founder and Managing Director at Catala ConsultingIn this episode we touch on a number of areas around 'Hotel Breakeven', what it is, why it's important and how can it help you model revenue strategies as we plan for the recovery.
Hope you enjoy the discussion 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/ZmZmR9TpYVM
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion
Today we continue our conversation with our 2 guests from Beonprice:
🔹 Neville Isaac – Chief Customer Officer
and
🔹 Jannik Heitmüller – Sales Director
If you missed Part 1, here is a link to the podcast
In Part 2 we look at how Price Fairness and Price Identity feeds into Customer Lifetime Value.
We also take a moment to reflect on the current Covid situation and how Price Fairness and Price Identity may be influenced in the short term because of the crisis.
Hope you enjoy the discussion 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/6LlmMRW0umU
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion
Today we are joined by 2 guests from Beonprice:
🔹 Neville Isaac – Chief Customer Officer
and
🔹 Jannik Heitmüller – Sales Director
We have broken our conversation into two parts, this is Part 1 and Part 2 will come out early next week.
In this discussion we talk about two core topics:
🔸 Price Fairness
and
🔸 Price Identity
In part 2 we will look at how these two elements feed into Customer Lifetime Value.
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/c-jUKwiczg8
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to welcome Atomizeas an Expert Partner
In this “Who Are We” interview we are joined by:
Alexander Edström - CEO of Atomize
In this discussion we talk about how a chance conversation between one of the founders and a hotelier, combined with their previous experience in real time revenue optimization for online publishers, led to the idea to build Atomize.
We also hear about their typical client profile, geographical focus, product differentiators.
Finally we discuss how COVID has created the need for hoteliers to increase their focus on automation and how that applies to pricing.
🎞 If you would like to watch the discussion, here is the link:https://youtu.be/Gx8p90_VTvw
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Welcome to another Expert Insights discussion
Today we are joined by 3 guests:
🔹 LaToya Elam - General Manager at Homewood Suites
Atlanta-Alpharetta, Georgia
🔹 Connor Vanderholm - Co-Founder at Topline Revenue
🔹 Jonathan Baker - Co-Founder at Topline Revenue
Today we ask should major branded hotels considering engaging an external revenue management consultancy?
It is a wide ranging discussion and highlights 5 key areas that are important to consider:
🔸 Relationship
🔸 Experience
🔸 Engagement
🔸 Knowledge
🔸 Communication
Hope you enjoy it 🤞👍
If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/amqlKBDVpyc
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
We are delighted to talk with another of our Expert Partners.
In this "Who Are We" video we are joined by:
Emanuele Nardin - Managing Director of Hotelperformance
We talk about Hotelperformance and how it’s consultancy services have developed to reflect the ever evolving commercial focus in the Hotel industry alongside the technology which empowers it.
We also hear about Hotelperformance’s typical client profile in Italy and how clients can engage with them across some or all of their service offering in a very bespoke way.
🎞 If you would like to watch the discussion, here is the link:https://youtu.be/_db4VMpCppU🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the "Who Are We" video chapters:
- Guest welcome (1:07)
- Service offering (3:05)
- Value to clients (6:58)
- Typical client profile (8:36)
- Working with our clients (10:12)
- Additional services (13:41)
👀 WATCH NEXT (A few of our other videos)
Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?
https://youtu.be/7NXt2f5XiV0
Tips and Advice to Drive Future Demand (Hilton Branded)
https://youtu.be/5oK7PEbF4Dw
Why So Little Testing of Revenue Management Strategies in Hotels?
https://youtu.be/MUkQwr1DCbg
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel
We are delighted to welcome mirai as an Expert Partner
In this “Who Are We” video we are joined by:
Pablo Delgado - CEO of mirai
Pablo talks about his background, the early days of mirai and how it evolved as the internet started booming.
We also hear about mirai’s typical client profile, their core services and why Pablo feels this difficult year will provide opportunities for hoteliers prepared to invest in core elements that support the direct channel.
🎞 If you would like to watch the discussion, here is the link:https://youtu.be/DtZAS2o0Fmk
🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the "Who Are We" video chapters:
- Guest Welcome (1:12)
- Guest Background (2:02)
- About mirai (5:29)
- Client Profile (7:54)
- Core Solutions and evolution (10:08)
- Looking forward (21:00)
- Value to Hoteliers (23:14)
👀 WATCH (Some of our videos)Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?
https://youtu.be/7NXt2f5XiV0
How Revenue Managers Can Become Indispensable
https://youtu.be/9m0aB68CUaU
Google Hotel Products Evolve! Who Will be Winners and Losers? https://youtu.be/lOY3lYI6kYs
No New Normal for Hotel Distribution
https://youtu.be/mRM6gvRx6UE
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel
Today we are joined by 2 guests
🔹 Stephanie Smith - Founder and Digital Matriarch at Cogwheel Marketing
🔹 Connor Vanderholm - Co-Founder and Chief Revenue Officer at Topline Revenue
In today’s discussion we are look specifically at Hilton branded Hotels and ways they can drive demand.
Some of the ideas could be applied generally but our guests do reference technology which is Hilton specific.
With Stephanie’s experience in Digital Marketing and Connor’s background in Revenue Management we aim to reflect both sides of the commercial equation when we look at three core areas.
🔸 How to target leisure business right now
🔸 How to prepare for negotiated business
🔸 How can you take advantage of Hilton technology and 3rd party systems
‼ It’s important at this stage that we do put out a disclaimer ‼
Neither Stephanie or Connor work for Hilton, they do not represent Hilton and all views and ideas shared are just their own opinions.
Hope you enjoy the conversation
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
We are delighted to welcome Intelligent Hospitality as an Expert Partner
In this “Who Are We” video we are joined by:
Apo Demirtas - Founder & CEO
Apo talks about his background and how the idea of Intelligent Hospitality and HotelIQ came about.
We also hear about their typical client profile and how Apo feels marrying the General Managers skill at running their hotel, combined with BI and data across the complete operation, will provide a distinct advantage post crisis.
🎞 If you would like to watch the discussion, here is the link:https://youtu.be/rT1iBg7ikS4
🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the "Who Are We" video chapters:
1:12 Guest Welcome
1:52 Guest Background
7:27 Company Profile
10:59 Client Profile
15:16 Value to Hoteliers
25:15 Wrap Up
👀 WATCH (Some of our videos)
Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?https://youtu.be/7NXt2f5XiV0How Revenue Managers Can Become Indispensable
https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist
https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
We are delighted to continue our Expert Partner relationship with Right Revenue https://rightrevenue.co.uk/
In this “Who Are We” discussion we are joined by:
Adrienne Hanna - Founder of Right Revenue
Adrienne talks about her background, how Right Revenue came about and it's evolution from a revenue management consultancy into a fully fledged tech company.
We also hear about Right Revenue's typical client profile and why Adrienne feels technology is so important post crisis and where the revenue management system fits into this.
🎞 If you would like to watch the discussion, here is the link:https://youtu.be/ejQoQ81UXb8
🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the chapters:
1:11 Guest Welcome
2:14 Guest Background
7:39 Right Revenue and it's evolution
12:55 Typical Client Profile
16:57 Why technology is important
19:49 Wrap Up
👀 WATCH NEXT (A few of our other videos)
How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Today we are joined by 3 guests:
🔹 Veit Meier – Director of Operations and Development at berner+becker (https://www.bernerbecker.com)
🔹 Till Benthien - Senior Revenue Manager and Head of Employee Development at berner+becker
(https://www.bernerbecker.com)
🔹 Vassilis Syropoulos - Founder and CEO at Juyo Analytics
(https://www.juyoanalytics.com/)
In today’s discussion we look at the topic of Forward Looking Data
During the discussion we touch on:
🔸What is Forward Looking Data and how far forward are we looking?
🔸Is Forward Looking Data the Holy Grail or a just shiny new distraction?
🔸What are some of the forward looking data sets?
🔸What can I actually do with some of this data?
🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/7NXt2f5XiV0
🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the chapters:
0:00 Video Introduction
1:02 Brand Intro
1:52 Guest Introductions
3:28 What is considered forward looking data?
4:28 Is forward looking data the holy grail or a shiny new distraction?
9:40 Are we looking days, weeks or months ahead?
12:37 What are typical forward looking data sources?
18:31 Extra Data is all well and good but what can I actually do with it?
25:01 Can we use it for better targeting and to create demand?
31:05 How does our comp set fit into forward looking data consideration?
39:04 Can I afford to invest, or can I afford not to?
44:51 Wrap up
46:34 Subscribe and other videos
👀 WATCH NEXT (A few of our other videos)
Navigating Uncertainty: Meetings & Event Sales and Revenue Management https://youtu.be/sUZQSBNfYAU
How Revenue Managers Can Become Indispensable
https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist
https://youtu.be/4h9v8SbpdMw
Why So Little Testing of Revenue Management Strategies in Hotels? https://youtu.be/MUkQwr1DCbg
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel
We are delighted to continue our Expert Partner relationship with berner+becker https://www.bernerbecker.com/
In this “Who Are We” discussion we are joined by:
Pontus Berner - Co-Founder and Managing Partner
Pontus talks about the revenue management philosophy of berner+becker, their typical hotel client profile and what does he see in the future for revenue management as we come out of this crisis.
🎞 **If you would like to watch the discussion, here is the link:
https://youtu.be/wS90i6Gvetg**
🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the chapters:
1:38 berner+becker Introduction
4:12 Company Philosophy and Approach
6:28 Typical Client Profile
9:55 Future Insights
15:09 Wrap Up
👀 WATCH NEXT (A few of our other videos)
How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel
Today we are joined by:
🔹 Niki Van den Broeck – Manager of Business Development at Get Into MoRe (https://www.getintomore.com/)
Today we discuss elements of a whitepaper Get Into More have put together called:
Navigating Uncertainty, which looks at Meetings and Event Sales and Revenue Management
During the discussion we touch on:
🔸What are the Certain Factors we do know and what are the uncertain factors we need to keep constantly in mind - posing the question, is this the new normal or the temporary abnormal?
🔸5 key principles touching on the customer, data and value proposition
🔸FREE Meetings survival pack Get Into MoRe are offering to hotels
🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/sUZQSBNfYAU
🔗Link to Whitepaper: https://bit.ly/3nSKnKg
🔗Link to Survival Pack: https://bit.ly/39eK9c6
🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.
Here are the chapters:
0:00 Intro
1:12 Brand Intro
2:08 Guest Intro
4:44 Factors that are ‘Certain’
11:28 Factors that are ‘Uncertain’
16:50 5 Key principles
29:49 FREE Meetings Survival Pack
30:36 Wrap up
31:39 Subscribe and other videos
👀 WATCH NEXT (A few of our other videos)
Hotel Meeting & Events: Changing World, Creative Ideas and still Ancillary Revenue .... Really? https://youtu.be/0bc54viuidU
How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel
Today we are joined by 3 Guests:
- David Lopez – Chief Science Officer at Pace
- Maxime Cohen – Associate Professor at McGill University
- Nancy Pyron – Analytics, Strategic, and Organizational Consultant at NMP Consulting
Today we discuss elements of a whitepaper our 3 guests have recently authored looking at Statistical Field Experimentation (or lack thereof) for testing revenue management strategies in the hospitality industry.
We touch on:
- What Field Experimentation is
- Indicative scenarios where it could prove valuable
- Practical challenges faced
- Experimental Designs to address these challenges
Link to Whitepaper:
https://www.pacerevenue.com/free-download
Here are the chapters:
- Guest Intros (1:30)
- Rationale for writing the whitepaper (3:48)
- Introduction to Statistical Field Experimentation (6:55)
- Beneficial Scenario 1 – Ancillary Pricing (17:20)
- Beneficial Scenario 2 – Distribution Channel Optimisation (20:06)
- Beneficial Scenario 3 – Promotion Success (24:00)
- Beneficial Scenario 4 – Choice of RMS (31:08)
- Beneficial Scenario 5 – Updating Revenue Management Algorithms (38:57)
- Beneficial Scenario 6 – Price Update Frequency (42:23)
- 3 Core Practical Challenges (51:09)
- Experimental Design to Address the Challenges (1:05:55)
- Summary of areas discussed (1:15:55)
- What do we hope the whitepaper will achieve (1:16:21)
- Wrap up (1:16:48)
WATCH NEXT (A few of our other videos):
- Want your Revenue Manager to be Strategic .. Do You Have an RMS? https://youtu.be/m_vcVchwFZs
- Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
- Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk
- How will the RMS evolve to move revenue management forward https://youtu.be/9ijlPw-tg7Y
HOW TO FOLLOW US:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel
Today we are joined by Dori Stein - CEO of Fornova, one of our Expert Partners:
https://www.fornova.com/
Dori puts forward his views on why it's even more important in the current climate that Revenue Managers must make themselves indispensable.
He gives practical examples how to do this, touching on:
🔹 Driving direct revenues and demand generation.
🔹 Google Pay Per Stay and 3 key areas where this is highly advantageous to hotels and why Revenue Managers should be involved
🔹 How Revenue Managers should also get involved with OTAs and direct marketing campaigns via programmatic channels
Feel free to comment below if you have any thoughts, comments or if you want to ask a question around this topic.
We’re always interested to hear from you and happy to follow up with Dori on any questions.
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
You can see the interview on our YouTube channel here:
https://youtu.be/9m0aB68CUaU
Today we are joined by Stephanie Smith from one of our Expert Partners:
Cogwheel Marketing
Stephanie puts forward her reasoning as to why she feels investing in metasearch is not the best use of resources for branded hotels at this current time.
Stephanie outlines why, in this current climate and changing guest profile, she feels metasearch is just a channel shift and is not producing incremental revenue.
We touch on ROAS (Return on Ad Spend) and why when comparing your metasearch spend with OTA commission you may not be comparing apples with apples.
Finally we look at where our limited budgets could be used further up the funnel to drive that incremental revenue.
Here are the chapters:
0:00 Video Intro 1:08 Brand Intro 1:19 Welcome Guest 1:59 Guest Intro 4:05 Metasearch: Is it Currently Worth It? 7:43 Metasearch: Not Incremental Revenue 12:02 ROAS Comparison Not Apples to Apples 20:38 Where should we invest our budget 29:22 Does COVID Instill a Short Term View 32:12 Wrap Up
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub
Twitter: https://twitter.com/revenue_hub
You can see the interview on our YouTube channel here:
https://youtu.be/PTCGuNw9ysA
Today we are joined by two guests from one of our Expert Partners: Get Into More https://www.getintomore.com Niki van den Broeck and Peter Brauer join us to discuss what has changed over the last 6 months within the hotel meeting, groups and events space. We look back on some points made in a previous podcast as to how the meeting space might change:
Meetings Survival Pack and How Hotel Meetings Might Change Post Crisis
https://revenue-hub.com/meeting-survival-pack-hotel-meetings-change-post-crisis/
Why 2020 Should be the Year of MICE Revenue Management
https://revenue-hub.com/2020-year-mice-revenue-management-podcast/
We question whether meetings, groups and events revenue should still be considered ancillary revenue when it can make up a substantial part of a hotels income
Niki and Peter give us some examples of what they are seeing in creative ways to attract meeting and event business:
https://www.postillionhotels.com/en-gb
https://www.hotel-mechelen.be/en
Finally we ask are your hotel sales people showing the ‘hunter’ attitude needed in todays climate.
Here are the chapters:
1:29 Welcome Guests
2:43 Guest Intros
5:20 Current Meeting & Event Situation
17:18 Is Meeting & Event Revenue still Ancillary
23:25 Creative Meeting & Event Examples
30:55 Still Hunting for Meeting & Event Business?
36:10 Wrap Up
You can see the interview on our YouTube channel here:
https://youtu.be/0bc54viuidU
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub/
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Today we are joined by two of our regular contributors, Veit Meier and Till Benthien of berner+becker
https://www.bernerbecker.com/
We discuss a checklist Veit and Till have put together recommending Daily, Weekly and Monthly tasks Revenue Management professionals should be undertaking during this crisis situation.
Hope you enjoy the discussion.
Here are the chapters:
0:38 Guest Welcome
1:31 Daily Checklist
9:15 Weekly Checklist
19:20 Monthly Checklist
29:15 Wrap Up
You can find the link to the checklist here:
https://revenue-hub.com/revenue-manager-daily-weekly-monthly-crisis-checklist-bernerbecker/
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
We are delighted to welcome Lybra as an Expert Partner of Revenue Hub
In this “Who Are We” interview we are joined by:
Fulvio Giannetti – CEO of Lybra
Fulvio talks us through his background, who Lybra are, their core service offering and what does he sees as some of the challenges moving forward.
Hope you enjoy the conversation.
Here is the chapter timeline:
1:27 Who Is Fulvio Giannetti
3:38 Who Are Lybra
6:29 Typical Customer Profile
7:34 Core Solution Offering
18:12 Forward Looking
You can watch the video here:
https://youtu.be/fR1gWda9WUE
And here is a link to Subscribe to our YouTube channel
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
We are delighted to welcome Fornova as an Expert Partner of Revenue Hub
In this “Who Are We” video we are joined by Dori Stein - CEO of Fornova
Dori talks us through his background, who Fornova are, what core services they offer and what does he sees as some of the challenges facing the industry going forward.
Hope you enjoy the video.
Here are the chapters:
1:04 Guests Background Introduction
1:58 Who Are Fornova
6:46 Service Offering
12:42 Typical Customer Profile
14:13 Future Insights
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
We are delighted to welcome Topline RevPros as an Expert Partner of Revenue Hub
https://toplinerevpros.com/
In this “Who Are We” video we are joined by:
Cameron Peterson, Co-founder and Director of Sales & Marketing
and
Connor Vanderholm, Co-Founder and Director of Revenue Management
Cameron and Connor talks us through their backgrounds, who Topline RevPros came about, what servcies they are offering above and beyond Revenue Management and finally, they give their views on where they feel consultancies will fit into the post Covid world.
Hope you enjoy the video.
Here are the chapters:
1:33 Guests Background Introduction
3:38 Who Are Topline RevPros
5:44 Service Offering
7:29 Typical Customer Profile
9:44 Role of Consultancies going forward
14:33 Wrap Up
You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
In today's podcast we are joined by:
Peter Russell, Operations Director at Russell Partnership Technology
https://www.russellpartnership.com/
Janel Clark, Founder of Next Gen Revenue
Professor Dr Detlev Remy of the Singapore Institute of Technology.
https://www.singaporetech.edu.sg/directory/faculty/detlev-remy
In this video we look at Revenue Management from the viewpoint of Education, Training and Mentorship.
We explore how much time is dedicated to teaching Revenue Management at a University or Hotel School and what depth does the course go into.
We then discuss attitudes towards investing in Revenue Management.
And finally we consider, with so few leaders coming from a Revenue Management background how are those starting out in their revenue career being mentored.
Video Chapters:
0:00 Topic Intro
1:15 Brand Intro
1:25 Welcome Guests
2:39 Peter Russell Introduction
3:33 Janel Clark Introduction
4:34 Dr Detlev Remy Introduction
6:08 How much time dedicated to teaching Revenue Management
11:53 Limited time in curriculum reflects depth of teaching
15:28 How many studying a Hotel Degree will consider a career in Revenue
22:21 What is Hotel industries commitment to training and development
35:50 Isn't an investment in Revenue Management the easiest to see a return
41:11 Is it illogical to be laying off Revenue professionals
50:04 Is there enough mentor support around for revenue professionals starting out and developing
53:52 Wrap up
55:28 Endplate
You can also connect with us on
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
In today’s podcast we are joined by Jagdish Sandhu, CEO of Frozen Lime Asia
During our discussion we look at the impact of the Covid crisis on the SE Asia Hotel market and we consider how Maslow’s Hierarchy of Needs can point us in the right direction of what is important in these difficult times when considering Asian traveller buying motives.
Finally, we look at the travel drivers for the Asian traveller when compared to a European or US traveller and consider how these differences might affect domestic and regional travel within Asia but also the potential impact on Asian travel Internationally.
If you would like to see the interview it is on our YouTube channel and here is the link:
https://youtu.be/Uv5LcV1PMJ4
You can also subscribe to our YouTube channel via this link:
https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1
Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker (https://www.bernerbecker.com/)
In this discussion we start to look at what does ‘Strategic Revenue Management’ actually mean?
We explore what a strategic revenue professional role might look like and what additional information, or data, would be needed to help deliver in this role.
We also dig into how traditional organisation structures and reporting lines, along with lack of technology investment can stop this strategic role in it’s tracks.
Today we are joined by 2 Guests
Silvia Cantarella
Founder of Revenue Acrobats
https://www.revenueacrobats.com/
and
Alessandro (Ale) Crotti
Founder of Direct Your Bookings
https://www.directyourbookings.com/
In this video we discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together.
We explore why silos should be broken down, the value of sharing data and why strategies to generate demand are so much more effective if both sides are involved.
Whilst this conversation is mainly targeted towards those working with independent hotels, the principles apply across the industry as a whole.
Areas we touch on and questions we pose are:
- Why do silos still exist
- Product, Customer, Moment and Price
- What comes first pricing/product and engagement campaign
- Who are my guests and what do they actually want
- Pricing is just the tip of the iceberg
- Who are the customers we want
- Revenue per available wallet
You can also watch the interview on our YouTube channel:
https://youtu.be/6QjKDgpnBKk
Here is a link to Subscribe to our YouTube channel
Today we are joined by 3 Guests
Michael McCartan - founder of mccartan tech consulting
Neville Isaac - Chief Customer Officer at BeOnPrice
https://beonprice.com/en_US/
Marko Lukicic - Co-Founder and Director at Acquaint
https://acquaint.hr/
This discussion continues our series looking at the evolving role of the revenue manager
Today we explore how the RMS is evolving and what additional data sets are being integrated to enhance the pricing element - looking at optimal pricing and fair pricing.
We then talk about potential, non traditional, indicative data sets and consider some constraints around this in terms of cost and privacy legislation
If you would like to watch the interview you can see it on our YouTube channel by clicking this link: https://youtu.be/9ijlPw-tg7Y
Here is the timelinechapter breakdown of topics discussed:
0:00 General welcome
1:00 Welcome guests
2:00 Guest introductions
7:15 Current RMS solutions - Is it providing sufficiently accurate predictions
9:17 Does the current RMS only really automate what we did manually
11:13 From a data science perspective reliance on historical data Is very limiting
14:50 RMS 2.0: How is the RMS evolving
16:20 Market Intelligence and the influence on a hotel - marrying internal and external data to improve price recommendation
20:50 Fair pricing
23:15 Revenue professionals restricted to location because of market knowledge
25:05 Willingness to pay and how individual property features could play a greater part
33:02 How are those without an RMS doing revenue management. Do they really understand the concept
36:04 Is most revenue pricing forecast still just adding a multiplier to last years rate
40:15 Where do we go next above and beyond historical in-hotel data
41:14 How the Finance sector moved beyond traditional historical data
45:50 RMS 3.0: What untraditional data sets could we be exploring to enrich forecasting
49:35 Macro data and micro data
52:50 How trust can be an issue as more data sets get added
58:00 Can the current one size fits all RMS become more bespoke
1:01:41 Wrap up summary
Today we are joined by Pablo Delgado, CEO of mirai
https://www.mirai.com/home/
In our last conversation with Pablo we discussed how the hotel distribution landscape could change going forward.
Today we talk specifically about Google and the role it plays.
We look at how Google has evolved a number of its products and how they can be of real value to hotels in a risk free way
We explore the possible winners and losers because of Google’s ever increasing dominance
And finally we consider how the likes of Amazon, Facebook, Apple and Microsoft may drive consolidation of metasearch and OTAs in the travel space.
Here are some topics we discuss:
- Insights into Google products, name changes and value to hotels
- Changes to Google commission program (originally called GHACP)
- Evolution of Google Promoted Hotels into Property Promotion Ads (PPA)
- Advantages of PPA over traditional CPC approach – now a risk free model.
- Upper funnel has higher volume but lower conversion so be realistic with commission
- How have Google become dominant in travel so quickly
- Google’s pivot from Google Hotel Finder
- Who are the winners and losers of Google’s dominant position
- If Google wins, the user wins, the hotel wins, the OTAs lose
- Will the market consolidate through mergers or acquisitions
If you would like to watch the interview you can see it on our YouTube channel by clicking this link: https://youtu.be/lOY3lYI6kYs
Here is the previous interview with Pablo on how Hotel Distribution might change going forward: https://youtu.be/mRM6gvRx6UE
This podcast is the audio taken from a recent video interview with Michael McCartan, founder of mccartan.tech and Michael Sandeen, Senior Revenue Manager at Pace https://www.paceup.com/
Here is the link to the video:
https://youtu.be/m_vcVchwFZs
In this interview we continue our discussion about the evolution of the revenue manager role, looking at how an RMS can liberate the revenue professional, how a lack of technology can hold them back and where the RMS needs to develop further to enable the revenue professional to realise their full potential
Topics covered include:
- How many hotels are utilising an RMS
- How does the RMS liberate the revenue professional
- Time saving is a very limited reason to invest in an RMS
- What more can an RMS offer the revenue professional
- RMS like a GPS and not yet an autonomous driving vehicle
- How does the RMS need to develop to help the revenue professional evolve
- Focus of revenue professional if they were more strategic
- How can you avoid following rouge hotels when they drop prices
- Why is focus still room pricing when TRM and profit are hot topics
- Segmentation and value of guests needs to be far more detailed
In this podcast we reference Adrienne Hanna of Right Revenue
https://rightrevenue.co.uk/
And here is a recent video interview we did with her around the evolving role of the revenue professional:
https://youtu.be/Rdn98k2pkeM
In today’s video we are joined by Thibault Catala of Catala Consulting
https://catalaconsulting.co.uk/
Our discussion is around the current topic on most revenue managers mind:
Don’t drop your rates
We discuss why this seems fine in principle, explore how the message could be misunderstood and explain it is more nuanced than just a simple do or don’t binary choice.
0.00 Intro 1.25 Thibault Catala Intro 2.52 Why is the normal reaction to drop your rates 5.04 Is it really a binary choice to drop or not drop 6.58 What research supports the message not to drop rates (Sherry Kimes - Cornell HOTEL sCHOOL https://sha.cornell.edu/faculty-research/faculty/sek6/ ) 9.18 Pressure from Owners/GMs and why knowing break even figure is key 11.25 Traveller types - Revenge Traveller (Okay article) and Anxiety (Article on Revenge Travel https://revenue-hub.com/revenge-travel-covid19-what-look-like/) 13.49 If not providing full experience does price reflect that 15.54 How restricted occupancy could be used to help hotel hold rates 18.38 RMS not making much sense so focus is strategy planning for different recovery scenarios 20.44 Corporate rates, meeting & events 27.18 Don’t forget to develop packages and offers to obscure any rate shift
In this episode we are joined again by Veit and Till from berner+becker
https://www.bernerbecker.com/
This is part 2 of a 2 part series where we look at what happens when a traveller visits your website, what are the biggest mistakes hotels make and what are some tips to improve the chance of securing the direct booking?
We look at simple ideas, back to basics and easily actionable changes which are often forgotten or overlooked in the 'data' climate world we exist in today.
Topics we cover are as follows:
What is the experience when a booker arrives at your site · Look and feel · Content · What do potential guests really want to know about your hotels
Price Parity and Offer Promotions · Different offers on OTA and own website · Seasonal offers that aren’t relevant · Not offer terms & conditions Slow Booking Engine Converting previous OTA bookers to direct · Why did they come to your hotel first time · Are they a possible repeat booker / loyal future guest How do we learn from our Guests when they are with us to help shape our future offering?
In this episode we are joined again by Veit and Till from berner+becker
https://www.bernerbecker.com/
This is part 1 of a 2 part series where we explore is it a challenge to drive and convert more direct business, what are some basic errors made and ultimately, is it worth it?
We look at some simple ideas, back to basics and easily actionable changes which are often forgotten or overlooked in the 'data' climate world we exist in today.
Topics we cover are as follows:
How do we drive more viewers to our hotel website * Understand your hotel USPs * Understand your feeder market * Understand how guests currently book with you
Social Media – pre-targeting and retargeting
Search marketing * Different search platforms
Metasearch marketing
Other channels of interest for target group * Golf property – golf websites * Spa/Wedding facilities – magazines/sites * Mountain Biking
We look at importance of understanding how much will it cost and do you, as a hotel, have the right resources.
What costs should you consider as part of your Direct Booking evaluation: * Website costs, paid marketing, direct offerings, time
Is it more expensive when compared to your OTA costs?
If it costs more (and possibly) the same, and you have limited resources then should accept direct is maybe not way to go and think more in terms of future rebooking?
Doesn’t have to be a binary choice OTA or Direct - you could try a Direct Booking campaign around one of your unique features – keep it small to test, and make mistakes that way learn and then build on it.
In today's conversation we are joined by Adrienne Hanna, Founder of Right Revenue
Our discussion covers a number of areas with the intention of trying to establish has the role of the Revenue Manager really evolved and how technology has, or could, impact on this evolution.
Areas we touch on and question we pose are:
• How technology has impacted the evolution and whether it is a threat or an enabler (3:46)
• Does the antiquated view of Revenue Management really exist still (6.45)
• How the RMS should liberate the Revenue Manager from the data crunching piece (10.26)
• If I was a GM what would I want my Revenue Manager to be doing (13.50)
• Why has the role not evolved as it should have – is it down to the Revenue professional, GMs and Owners or both (25.42)
• Are we in limbo or is it a Chicken and Egg scenario – we just need to work out which comes first (30:20)
Please feel free to contact us with any comments or thoughts on a topic that has occupied many conversations but where we have seen very little (significant) change across the industry.
We can look to follow up on any feedback and answer any questions with Adrienne in the future.
In today's video we are joined by Michael Bennett, Chief Marketing Officer at Cendyn (https://www.cendyn.com/)
Michael talks broadly about what marketing and communication approaches he is seeing in different hotel groups and regions as they face the challenge of opening.
We then talk a little more specifically about the importance of a CRM in these times to ensure your messaging is really targeted to your different personas
He also touches on the increased relevance of a CRM as hoteliers prepare for a ‘cookie’ free world in 2023.
You can also see the interview on our YouTube channel here:
https://youtu.be/qkzkRVa3DAU
Areas covered are:
• Importance of continual communication with guests (2.52)
• Hyper local, local, regional, national and international markets (5.58)
• Impact of air travel for next 3 months unless ‘air bridges’ are introduced (8.38)
• Will drive market really fill the void (11.15)
• How social distancing is impacting ancillary revenue loss (15.23)
• Thoughtful pricing, positioning and messaging is critical (17.38)
• Complexity of costs in re-opening for meetings and impact on who covers these costs (19.15)
• Data showing June 1st start and building through August and September (22.12)
• Acceleration in CRM to micro segment and build personas (26.46)
• ‘Cookie Free’ by 2023 (29.21)
• Personalised pricing (33.43)
You can subscribe to our YouTube channel here:
https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1
In today's podcast we are joined by Alan O'Riordan, co-founder of apaleo https://apaleo.com/
You can also watch the video on our YouTube Channel here:
https://youtu.be/jq3IaUN22VM
We talk with Alan about areas he has covered in a recently written white paper
https://info.apaleo.com/en/beyond-covid-19-whitepaper
Alan discusses the following areas and subjects:
- Why traditional legacy technology systems can bring some limitations and how these have been highlighted during Covid-19. (4:26)
- Remote access can be challenging
- Scaling down and back up could be difficult
- Re-configuring your core system may require third party support
- Rate Plans
- Guest messaging
-
The need to explore new technologies in response to guest requirements post crisis and what some of those technologies could be. (10:18)
- Guest facing technology
- Messaging, Mobile check-in, Check-out, Key card
- Back office
- PMS, RMS, PoS and CRM
- How the need for a CRM is likely to increase
- Guest facing technology
-
Why now is the perfect time to be evaluating a hotel tech stack and seriously consider making changes. (17:39)
- Time to evaluate
- Testing of trial systems
- Explore peripheral solutions
- Comparison with the smart phone experience
- Data migration
-
How an Open API approach can provide hotels with an opportunity to come out of the crisis leaner, more efficient, effective and productive. (25:50)
- Future proof integrations
- Innovative technology
- Cost efficient
- No capex
- Greater control and autonomy
- Remote access
- Compete with OTAs with greater direct booking provision
We hope you enjoy it
Today we are talking with Pablo Delgardo of mirai and the topic under discussion is hotel distribution.
Pablo explains why he feels there will be 'No New Normal' for hotel distribution and how it is the perfect time for hotels to re-evaluate their distribution strategy and their direct booking approach.
Below is a broad guide to the different areas covered during the conversation and the relevant time stamps:
► Pablo and Mirai Introduction (1:12)
► Changes to the distribution landscape (2:27)
► Consolidation of channels (4:11)
► Urban Myth: more channels = more demand (7:15)
► Opportunity for hotels to renegotiate? (13:10)
► Will big OTAs exploit loss of competitors (17:10)
► Fear of Thomas Cook closing (20:45)
► Now have a blank page to start again (25:10)
► OTAs first then direct (29:11)
Subscribe to our YouTube Channel
We wanted to use this article to highlight current intiatives from 5 of our Expert Partners.
These are offers they are providing to help support the Hotel sector during this crisis.
We have listed the Expert Partners in alphabetical order along with the details of their offering and any relevant links to engage further:
- Get Into MoRe
- Oaky
- Pace
- Right Revenue
- Russell Partnership Technology
Get Into MoRe, the N°1 Business Intelligence tool for Meetings, Events and Group Business, launches the “Meetings Survival Pack”. The pack is offered to hotels and venues worldwide. The offer includes three of the tool’s most vital dashboards packed with features that are especially designed to make sure hoteliers and conference/event organizers are ready to optimize bounce back.
Hoteliers that sign up will have free access to the following dashboards that are created using their own property’s data:
The offer is commitment-free and valid for the entire year 2020. For more information visit: http://meetings-survivalpack.com
At Oaky, we offer an award-winning upselling platform which allows hotels to boost the guest experience and ancillary services through targeted, customized pre-arrival upselling.
- Oaky for free for 90 days from go-live-date. You decide when you want to go live*
- No automatic extension to contract
- We help you with your set-up to make it as easy as possible
- Condition: Sign up before July 1st 2020
How to apply? 1. Fill in the form on this page https://www.oaky.com/free-oaky-corona 2. Oaky will reach out to you to schedule a demo of the product 3. After the demo, the next steps will be discussed
At Pace, we provide different Revenue Optimisation solutions, including an industry-leading pricing platform and a BI tool.
What are we offering?
We want to offer 3 months free of our solution to every new client to make sure they are prepared for the recuperation.
Don’t hesitate to reach out if you have any questions.
clement@paceup.com----------
Here at Right Revenue, we understand that supporting each other through this terrible time and planning for a bright future is critical.
To help hotels prepare for a ‘new normal’ and to ensure that they are in the best shape possible for better days ahead, we have come up with two great offers:
The first is an offer of 3 months’ use of our full Revenue Management Software Solution completely Free Of Charge. If you come on board by the end of May, for an installation date in June (or earlier), we will offer July, August and September completely free!
The second offer is that we recognise that many hotels and Guest Houses may not have integration to a PMS or may not be ready for a full Revenue Management Solution just now. So we have come up with a suite of reports that you can use daily without the need for a full revenue system. We have shown these calculator reports to some of the industries leading professionals and the feedback has been phenomenal. And we are happy to offer all 3 for just £59.00 per month.
If you would like further details on any of the above, please just email ask@rightrevenue.co.uk
Russell Partnership deliver the Certification in Hospitality Business Acumen in partnership with HSMAI, the Hospitality Sales and Marketing Association International.
The CHBA Certification encompasses both eLearning and simulation to teach you the skills required to be successful in the hospitality industry.
The CHBA is a professional certification that demonstrates your hospitality business acumen proficiency, upgrades your skills, and helps to garner a better understanding of the hospitality industry and how it operates.
To demonstrate our support during the COVID-19 crisis, we are offering the individual access version of the CHBA Certification for 50% less than the regular price. This is valid until the end of July 2020.
To register for this program, please sign-up here: https://russellpartnership.link/revenuehub
In this podcast we are joined by Dan Skodol, Vice President of Data Science and Analytics at Cendyn (https://www.cendyn.com/)
Dan came to Cendyn following the acquisition of The Rainmaker Group in 2019. With over ten years of Revenue Management experience in gaming, hotels, multifamily real estate, and airlines, he is responsible for researching and designing enhancements and innovations within Cendyn's product suite, as well as supporting thought leadership topics and studies via analytics.
We talk with Dan about 3 broad areas;
The first is a look at the possible recovery shape, early indicators to key an eye on and impact of regional differences. Considering the V, U, L and W shape recovery and the impact of ‘revenge travel’ and international travel lag.
Here is an article talking about “revenge travel”:
https://revenue-hub.com/revenge-travel-covid19-what-look-like/
Secondly, we discuss the ‘what if’ factors to consider when undertaking scenario strategy planning. How business mix, demand and booking behaviour ties in with hotel capacity restrictions and the impact on pricing and ancillary revenue. Briefly touching on the value of a CRM to communicate effectively in a much more granular level.
Here is an article that touches on some further points related to CRM:
https://revenue-hub.com/how-crm-help-hotels-recovery/
Finally, we touch on one specific aspect from Cendyn’s recent white paper “The Ultimate Crisis Survival Guide” and that is ‘Revenue Forecasting’ as we prepare for the recovery. Recognising forecasting will be a challenge it is still important to not give up on forecasting, but maybe there is a greater need for multi forecasts, with ranges, and a margin of error.
Here is a link to Cendyn’s whitepaper “The Ultimate Crisis Curvival Guide”:
https://www.cendyn.com/library/the-ultimate-covid19-crisis-survival-guide-for-hotels/
In this episode we talk with Niki Van den Broeck and Peter Bauer from Get Into More.
We discuss how the hotel meeting sector might change post Covid-19 and we also hear about Get Into More's new initiative to support hotels.
It is called the Meeting Survival Pack
We are talking with Stephanie Smith of Cogwheel Marketing as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations at the hotel, that lists the sites you can/should update with proper messaging.
In this podcast we talk with Veit Meier and Till Benthien, from berner+becker, about how hotels can work through the crisis and prepare for the future - which will eventually come.
There is a far ranging discussion touching on the following areas: * Is there business still available now and which revenue streams could be considered? * What, as RM professionals, should we be doing now to add value to our property? * Future Business * Communications
This is a slightly different podcast to normal as it will focus on two initiatives apaleo and GiftUp have devised rather than one of our typical thought leadership pods.
In this episode we are joined by guests from Staah and Okay to talk about HyperPersonalisation, how the data from your booking engine is critical and outline the importance of different message timing for business travellers compared to leisure travellers
On this podcast we are joined by Nicki Graham, Senior Director Global Marketing
Nicki talks about Cendyn, how it started, their ethos/culture as a company and the value of collaboration with technology partners, their hotel partners and the international Cendyn team
In this podcast we discuss the current Distribution landscape and how through the use of AI and predictive intelligence, inventory allocation can be optimised amongst intermediated distributors to reduce commissions and cancellations thereby driving more profitable revenue, consistently.
In this podcast we talk with Pontus Berner from berner+becker, Niki van den Broeck from Get Into MoRe and Henrik Karlsson from Benchmarking Alliance about MICE Revenue Management, what are the challenges and why should it be a much higher profile for hotels with meeting and event space.
In this episode we are joined by Veit & Till from berner+becker.
There is a far ranging discussion around Distribution Strategy, touching on the following: * The importance of a channel manager and rate shopper * How easy it is to fall into the trap of just relying on the major OTAs * Why direct bookings are important, but your website and booking engine is more important * Where does Google fit in top the distribution strategy from 2020 onwards
This is an interview with Erik Tengen, Co-Founder of Oaky
Erik talks about Oaky, how and why it started, their ethos and culture as a company, the value to hotels of upselling and how the landscape is changing.
Having made the decision to invest in a new PMS, in this episode we look at that you should consider as you approached it's implementation.
Areas we touch on include: * Shell building * Configuration * 3rd party interfaces * Training * Data Extraction and migration
In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Revenue Management Culture, what is it and what steps could be taken to start implementing it.
In this episode we look at where hotels should be looking to find productivity and efficiency gains having decided to invest in a new PMS.
We discuss the following areas: * Simplicity * Speed * Training and On-boarding * Reporting * Automation of tasks * Notifications * User Interface * Data impact on hotel processes
This is an interview with Jens Munch, Founder & CEO of Pace.
Jens talks about Pace, how and why it started, as well as their approach to, and philosophy around, revenue management.
This is an interview with the Managing Director of Hotelperformance, Emanuele Nardin.
Emanuele talks about Hotelperformance, how and when it started, the value they bring to their clients and their ethos and culture as a company
This is an interview with the Founder of Get Into More, Peter Brauer and Manager of Business Development, Niki van den Broeck
Peter and Niki talk about Get Into MoRe, how and why it started, the value of an RMS to Hotels with Meetings, Events and Groups business, and their ethos and culture as a company
In this episode we look at some key areas you need to discuss with prospective suppliers of your new PMS.
We discuss the following areas: * Support - commitments and delivery * Training - pre and post implementation * Costs - what should you consider above and beyond the monthly management cost
This is an interview with Stephanie Smith, Founder & Digital Matriarch of Cogwheel Marketing.
Stephanie explains their approach to Digital Marketing and how they operate in a niche space supporting flagged properties, helping them dovetail their property marketing efforts with the Corporate Brand entity.
In this Episode we look at which features of a PMS you should consider.
Ideally these should link with the considerations you developed after listening to Episode 2.
We will touch on: * Cloud vs On-Site Hosting * Mobile First * Connectivity * Support
In today's episode we look at the Why, What and How of Revenue Management forecasting.
We will touch on strategy setting, reporting, synergies to other departments, what steps to take and what preparation is needed.
In addition we discuss the level of detail needed and reporting frequency.
Finally we touch on demand vs capacity, accuracy vs overachieving and budget vs forecast.
Today we bring you Episode 2:
Evaluating Your Needs – what you should consider about your hotel before embarking on a new solution
During this episode we discuss a number of areas which will touch on the following:
Efficiency 1. Training 2. Retraining 3. Speed
- How long does it take to enter a reservation
- How long does it take to create rate plans and update them
- How fast can the revenue manager adjust pricing and inventory control mechanisms
- How streamlined are housekeeping and maintenance processes
- How long does it take to generate all daily, weekly and monthly reports
- How are departments like accounting affected?
- Error rate
Customer satisfaction Distribution success Competitiveness Revenue performance Profitability Legal requirements * Billing requirements * Reporting needs
Today we start our 6 part series on How to Choose a New PMS
In Episode 1 we will be looking broadly at the multi-faceted nature of hotel operations and how a PMS could (or more realistically should) be the central interface for the hotel’s technology stack.
This is an interview with Alan O'Riordan , Co-Founder of Apaleo.
He explains more about Apaleo and where they sit in the Hotel Technology sector and what makes their proposition different.
We talk with Russell Logan, Head of Sales Europe, and Katie Calvey, Online Strategy Manager Europe, and find out about more about the company and their culture.
In this episode we look at what Revenue Management capabilities a hotel needs, exploring the interaction between the Revenue professional and RM technology, whilst highlighting the critical importance of an overall revenue strategy to ensure the hotel's success
We talk with Juanjo Rodriguez, Founder of The Hotels Network and find out about more about the company and their culture.
With a growing emphasis on Revenue Managers to gain greater financial literacy as we push towards Total Revenue Management, we look at the challenges individuals face when trying to up-skill and some possible solutions.
In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.
This podcast looks at Total Revenue Forecasting (TRF) as a logical first stepping stone towards Total Revenue Management (TRM).
It touches on the different areas where TRF can be applied, the challenges that can be faced and the importance of the PMS and the data it produces.
Finally, it considers how the Revenue Manager needs to evolve and how TRF/TRM provides the opportunity to do that - for the benefit or themselves and their Hotel.
In this podcast we talk about what market share is, why it is so important, what are the key metrics and how should you use it to check you are not leaving 'opportunity' revenue on the table
In today’s podcast we are discussing the implementation of Revenue Management within your F&B Operations.
We are joined by three guests from Real Hotels Group who will talk through their journey and hopefully share some ideas you can utilise if undertaking a similar challenge.
During this discussion we will cover a number of areas, including: • the initial challenges faced • the importance of focus • developing simple ideas to prove the concept • establishing small steps to help implementation • importance of listening and collaborating to gain buy-in
In this podcast we are talking with two guests, Pontus Berner and Veit Meier, from berner+becker. They will be discussing the broad topic of Total Revenue Management.